2007-3a-1 by CNBAM

‘06-’07 Rate card

THE CRIMSON WHITE Personnel

General Mail

Cassie Edwards Advertising Manager 205.348.8044

P.O. Box 2389 Tuscaloosa, AL 35403-2389

A.J. Johnson Creative Services Manager 205.348.8042 Whitney Gullet National Advertising Representative 205.2598 Justice Head Classified Manager 205.348.7355 Marlin Caddell Editor 205.348.6144

Express Mail Delevery 923 University Blvd. Tuscaloosa, AL 35487

Phone 205.348.7845

Fax 205.348.8036

E-Mail cwadv@sa.ua.edu

Web http://www.cw.ua.edu

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Paul Wright Director, Office of Student Media 205.348.7844

National Representatives

Joel A. Mask Associate Director, Office of Student Media 205.348.2456

Campus Media Group 651.641.0133

Barbara Self Credit / Billing Manager 205.348.8037

360 Youth 805.968.8000

MJS Communications 617.566.8787 Y2M 617.399.8010

Personnel

1. All advertising is payable in advance unless the advertiser has first established credit with The Crimson White. New accounts desiring credit must submit a credit application and have it approved by the Credit/Billing Manager before credit can be extended. 2. Pre-payment is required of all newspaper advertising until credit can be established by the Advertising Manager or Credit/Billing Manager. 3. Advertisers will recieve invoices/statements monthly for all advertising. Statements are mailed by the 5th working day of the following month. 4. Accounts having a balance of more than 30 days past due will be charged a 1.5% on the unpaid balance. Accounts unpaid after 60 days will be refused advertising until the past due balance is paid in full. (A minimum of one semester of pre-payment will be required to reinstate good credit standing.) 5. All advertisers’ orders are subject to the terms and provisions of the current rate card. Orders not reflecting the current rate cards and provisions will be adjusted to the terms and provisions of the rate card.

General Rate Policy

Commissions 1. National rates are billed net. Annual contract rates are available upon request. 2. National advertising representatives are determined to be advertising agencies representing college newspapers outside the local market. The open rate applies to all national agencies. Advertising Polices 1. The Crimson White reserves the right to reject any copy at its sole discretion. Commercial advertisements that discriminate on the basis of race, color, handicap, age, or sex will not be accepted. Commercial Advertisements that contain false or misleading statements will be rejected. 2. The Crimson White does not guarantee ad position; however requests will be honored when possible. 3. Display advertisements cancelled after deadline will be subject to a charge of 100% space and copy. 4. Make-goods or credit adjustments will be made for the portion of the ad in error. The Crimson White is not liable for slight changes or typographical errors that do not change the intent of the advertisement. It is the responsibility of the advertiser to notify The Crimson White of significant errors within 10 business days of the publication of the advertisement. The Crimson White will be responsible for its first run errors only. 5. The advertiser and/or agency assumes liability for all content (including text and illustrations) of advertisements printed, and also assumes responsibility for any claims arising therefore made against The Crimson White. 6. The Crimson White reserves the right to insert above any copy the word “Advertisement” and to border any advertisement. 7. The Crimson White reserves the right to revise its advertising rates, at any time with thirty (30) days written notice. 8. All questions relative to charges should be directed to The Crimson White Associate Director, Advertising Manager, or Credit/Billing Manager.

market demographics Total Student Enrollment

21,835*

Gender Distribution Male Female

47% 53%

Class Distribution Freshmen Sophomores Juniors Seniors Graduate Other (Law, Post-Grad, etc.)

5789 3781 3453 4149 3271 1093

Student Housing Off-Campus On-Campus Dorms Greek Affiliated Housing On-Campus Apartments

65% 20% 11% 4%

Student Body In-State Students Out-of-State Students International Students (79 countries) 25+ years old Sorority / Fraternity Membership

75% 21% 4% 25% 17%

Economics Total UA 2005 Fiscal Year Budget Total State Economic Contribution 2005-2006 In-State Tuition 2005-2006 Out-of-State Tuition

$483 million $1.7 billion $4,864 $13,516

*Demographic statistics based on Fall 2004 & 2005 Enrollment. Provided by The University of Alabama Office of Academic Records & University Registrar.

2005 marks the second year of President Witt’s 10-year campus growth plan to increase student enrollment to 28,000 by fall of 2013. 2004’s enrollment of 20,969 was a record year on campus. UA’s freshman class has grown by 27% since 2002. Current athletic department expansions on the UA campus include a $45 million, 9,000-seat addition to Bryant-Denny Stadium and a $29 million renovation to Coleman Coliseum. Several major campus building projects totaling $94 million were completed in 2004 including the Capstone’s new Shelby Hall science building, medical college building, Capstone Medical Center, and additions to the Student Recreation Center. A $12 million freshman science building is planned for construction as well as a $13.6 million addition to the School of Law. All freshmen will be required to live on-campus beginning in the fall of 2006. Present and future student residence hall expansions include the $36.5 million, 960-bed Riverside complex, opening fall 2005; a second-phase $30.8 million, 760-bed residence hall to be completed by fall of 2006; and a $78 million third-phase dormitory construction to be completed by 2008. Several on-campus greek-affiliated houses are also slated to begin major renovations and updates. Statistics provided by The Crimson White and The Tuscaloosa News. The average student will spend some $84 per week: $57 of their own money, and $27 of their parents’ money. 66% of students have savings accounts and 22% have checking accounts. 18% own stocks and bonds. Statistics quoted from “Generation Y” by Aramark.

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ALABAMA’S FLAGSHIP

advertising rates Retail Advertising Rates

Classified Rates

$12.10 per column inch National / Local Open Rate UA Departments & Student Organizations $10.92 per column inch

Classified Display Rate UA Student, Faculty, & Staff

$8.15 per column inch 35¢ per word per day

Color Rates

Annual contract rates available. Local open line rates are 65¢ per word. Bold letters: 35¢ per word per day Border box: $1.00 per ad, per day

Business Rates 50¢ per word 4 days 5-8 days 40¢ per word 9-12 days 35¢ per word

Adding color to your display ad increases its readership by 62%. Rates are the same for spot and process color and are charged at the per column inch rate. Total Inches 1-30 31-66 67+

Cost P.C.I. $3.85 $3.10 $2.95

ALA-SCAN & DIS-COVER ALA-SCAN, a network of Alabama newspapers with a combined circulation of more than 850,000, is one of the largest, most successful statewide classified line ad services in the nation. DIS-COVER is a statewide classified display network where you can place a small classified display ad in 112 daily and weekly newspapers across Alabama with a combined circulation of more than 725,000. For rate placement info call 205.348.7355.

Contract Rates Contract rates are available upon request and are based on volume advertising. Volume advertising may be on a semester or annual basis. Contract rates must be approved by the Advertising Manager or Associate Director. Contract rates apply only to R.O.P. accounts. Annual Contracts Total Inches Cost P.C.I. $10.60 344 $10.05 690 $9.77 1036 $9.48 1383 $9.18 2073 $8.87 2766 Contract inches that are not published in the specified time table are subject to a penalty of the difference in the contracted rate and the published open rate. Semester Contracts Total Inches Cost P.C.I. 172 $10.60 345 $10.05 690 $9.48 1036 $9.18 1383 $8.87

P & D Program Includes Printing, delivering, and inserting of all preprints. An additional charge of $3.50 will be charged for folds and perforations. Below prices include shipping to The Tuscaloosa News. Please allow 10 days for delivery.

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Printing Costs 10,000-19,000 copies $53.90 per thousand 20,000-39,000 copies $42.70 per thousand 40,000-59,000 copies $37.10 per thousand 60,000-99,000 copies $30.60 per thousand 100,000-149,000 copies $28.10 per thousand 150,000 and up $26.90 per thousand

Insertion Costs 1-3 preprints: $52.00 per thousand 4-7 preprints: $44.00 per thousand 8+ preprints: $34.00 per thousand

Classified Policy 1. All Classified Advertising must be pre-paid, unless the advertiser has established credit with The Crimson White Advertising Department. 2. Names, addresses, and phone numbers are required from advertisers. 3. NO Abbreviations. 4. The Crimson White has the right to reject any classified ad and is not responsible for errors after the first run.

Pre-Printed Inserts Contact the Advertising Department prior to shipping to schedule an insertion date. All inserts must be scheduled and delivered five business days before insertion. Advance samples must be submitted to the Advertising Manager seven days prior to the publication date for mechanical purposes. Contract Rates 1-3 $60.00 per thousand 4-7 $50.00 per thousand 8+ $40.00 per thousand

Net Rate Quantity Max. Size Min. Size

Please ship to: The Tuscaloosa News Attention: Henry Burt 315 28th Avenue, Tuscaloosa, Alabama 35401

$60.00 per thousand 14,000 11.5” x 13” 8.5” x 11” on 60 lb. + paper stock

design mechanicals Modular Broadsheet Ad Sizes Full Page 6 x 20.5”

Half Page Horizontal 6 x 10”

One column Inch

Quarter Page 3 x 10”

Half Page Vertical 3 x 20.5”

Broadsheet Column Inch Sizes

1.822” 1”

Columns 1 2 3 4 5 6

Inches 1.822” 3.792” 5.743” 7.704” 9.664” 11.625”

Special Supplement Magazines The Crimson White regularly publishes special edition advertising supplements. These tab-sized publications are designed at 4 columns by 10” and are trimmed to an 8.5” x 11” size. They may be either self-cover with 50 lb. Willamsburg newsprint or 40 lb. high-bright newsprint. UV-coated covers are optimal and will be announced in advance.

Eighth Page 3 x 5”

Classified Column Inch Sizes Columns 1 2 3 4 5

Inches 1.088” 2.248” 3.429” 4.6” 5.771”

Columns 6 7 8 9 10

Inches 6.942” 8.113” 9.283” 10.454” 11.625”

Broadsheet Column Inch Sizes Specialty Modular Ad Sizes Full Page = 7.75” x 10” Half Page Horizontal = 7.75” x 5” Half Page Vertical = 3.83” x 10” Quarter Page = 3.83” x 5” Eighth Page = 3.83” x 2.5”

Mahout, The Official Back to School Magazine, is published on the first day of classes in the fall semester. This specialty “mega-tab” is designed on a 6 column by 12” magazine page with modular ad sizes available.

Mega-Mag Modular Ad Sizes Full Page = 9.25” x 12” Half Page Horizontal = 9.25” x 6” Half Page Vertical = 4.63” x 12” Quarter Page = 4.63” x 6” Eighth Page = 4.63” x 3”

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ua campus map Crimson White distribution sites

distribution locations The Crimson White publishes 15,000 copies to more than 100 locations throughout the UA community. The Crimson White publishes Monday, Wednesday, Thursday, and Friday throughout the academic year and is distributed to the highest areas of traffic across campus as well as off-campus at Shelton State Community College, Stillman College, McFarland Mall, and many local area businesses and restaurants. The Crimson White newspaper receives a 90% readership among students, faculty, and staff.

Off-Campus Route

On-Campus Route Chancellar’s Office Gorgas House ten Hoor Hall Rodgers Library Biology Building Gordon Palmer Hall Bryant Hall Russell Student Health Center Gallalee Hall Nott Hall Lloyd Hall ROTC Building Hardaway Hall Houser Hall B.B. Comer Hall Tom Bevill Research Building Rose Towers Paty Hall Blount Undergraduate Initiative Palmer Hall Ferguson Center Food Court University Supply Store Student Services Center Gorgas Library Clark Hall Woods Hall

Manly Hall Carmichael Hall Graves Hall University Medical Center McLure Education Library Office of Student Media Reese Phifer Hall Bruno Business Library Morgan Hall Bidgood Hall Mary Hewell Alston Hall Rose Administration Building Doster Hall Harris Hall Parker Adams Hall Little Hall Farrah Hall Moore Hall Temple Tutwiler University Supply Store @ Tutwiler Barnwell Hall Martha Parham Hall Mary Burke Hall Osband Hall AIME Building Burke Food Court

Arby’s Alabama Credit Union Compass Bank Rise Building Student Recreation Center Shelby Hall University Commons Apartments Alumni Hall Bryant Conference Center Moody School of Music AmSouth Bank Sheraton 4-Points Hotel Law School Aquatic Center Tutwiler Hall Canterbury Apartments Rama Jama’s The Corner Store Alabama Book Store Pizza Hut Schlotzsky’s Hall Cafe Venice Bruno’s Grocery OZ Records Bent Tree Apartments Charles Square Apartments

Krystal’s Shelton State Community College Stillman College Tuscaloosa Courthouse Tuscaloosa Mayor’s Office City Cafe Crimson Inn The Jupiter Bar & Grill Crimson Cafe Publix Grocery Pepito’s on the Strip Buffalo Phil’s Alabama Books IHOP Roly Poly Sandwiches Bad Ass Coffee Company Sun & Soul Tanning Salon JD’s Food Mart Off Campus Book Store

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publication schedule August 2006 S M T W T 1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

September 2006

F S

S M T W T

3 4 5 10 11 12 17 18 19

F S

S M T W T

1 8

3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

24 25 26 31

October 2006 F S

3 4 5 6 7 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

December 2006

November 2006 S M T W T 5 6 7 12 13 14 19 20 21 26 27 28

F S

1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30

S M T W T

F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

February 2007

January 2007 S M T W T

F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T 4 5 6 11 12 13 18 19 20 25 26 27

S M T W T

F S

1 2 3 7 8 9 10 14 15 16 17 21 22 23 24 28

April 2007

March 2007 4 11 18 25

F S

1 2 3 5 6 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28 29 30 31

S M T W T

F S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

May 2007 S M T W T 6 7 13 14 20 21 27 28

F S

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31

Special Edition Schedule Fall Restaurant and Entertainment Preview

Read aLL OVeR

September 21, 2006

Downtown View

October 19, 2006

Homecoming Issue

October 27, 2006

Holiday Edition

November 16, 2006

Bama Bride

February 22, 2006

Capstone Living

March 8, 2006 April 12, 2006

Year in Review/ Graduation Wishes

May 4, 2006

Retail display advertisement deadline is 4:00 P.M. two business days prior to the publication date. Classified display and line ad deadlline is 2:00 P.M. two business days prior to the publication date. Space and copy deadlines for special editions is 4:00 P.M. one week prior to publication date.

ARIZONA DAILY WILDCAT

Rate Card The UAâ&#x20AC;&#x2122;s #1 Source for News in Print and Online

2006-2007 The University of Arizona

Ball State Daily News Rate and Data Information 2006-2007

Deadlines Display: Monday, Tuesday, Wednesday, Thursday, and Friday issues - 2 days prior, 4 p.m. Special Editions: as announced (please see below.) Proofs: Ads requiring proofs must be submitted by 4 p.m., three days prior to publication.

Special Editions/Feature Pages Theme

Published

Deadline

Friday, Aug. 18 Monday, Aug. 21 Thursday, Sept. 7 Thursday, Sept. 14 Thursday, Sept. 21 Friday, Sept. 22 Friday, Sept. 22 Thursday, Oct. 12 Wednesday, Oct. 25 Wednesday, Oct. 25 Wednesday, Nov. 8

Tuesday, Aug. 15 Wednesday, Aug. 16 Thursday, Aug. 31 Wednesday, Aug. 30 Wednesday, Sept. 13 Tuesday, Sept. 19 Tuesday, Sept. 19 Monday, Oct. 2 Wednesday, Oct. 11 Wednesday, Oct. 18 Wednesday, Nov. 1

Wednesday, Nov. 8 Thursday, Nov. 30 Friday, Dec. 1 Thursday, Dec. 7

Monday, Nov. 6 Thursday, Nov. 16 Wednesday, Nov. 29 Monday, Dec. 4

Spring 2007 Welcome Back Edition Coupon Clipper Off Campus Housing Guide Valentine’s Day Tab Spring Car Care Section Spring Break Tab Coupon Clipper Sibs N' Kids Weekend Graduation Farewell Tab

Thursday, Jan. 4 Tuesday, Jan. 16 Wednesday, Jan. 31 Thursday, Feb. 1 Friday, Feb. 9 Wednesday, Feb. 14 Tuesday, March 20 Tuesday, April 10 Tuesday, April 17

SELECT A SIZE

1 6 7 8 13 14 15 20 21 22 27 28 29

DETERMINE YOUR RATE

Are you a local retail business? A Fortune 500 company? An organization at BGSU? Based on your advertising plans can you qualify for any discounts? Do you want color for your ad? See inside for rates.

Step 3 CHOOSE A SCHEDULE

Will your ad be an ongoing campaign or a one-time event? See the publishing schedule to the right and select you schedule. (Note Deadlines)

Step 4 CREATE THE AD

Will you create the ad yourself and send it to us by e-mail, or send us your content for us to create the ad for you? See below for suitable ﬁle formats.

ARRANGE PAYMENT

Do you have an established billing account with BGNews? Do you need to pre-pay? See inside for billing information.

• Call 419-372-2605 For Assistance •

Acceptable File Formats

September 2006

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

November 2006

2 9 16 23 30

December 2006

Business Ofﬁce

Personnel:

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

(419) 372-2601

Robert W. Bortel Director Student Publications

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

31 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28

3 10 17 24

1 2 4 SPRING BREAK 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

May 2007 S

1 6 7 8 13 14 15 20 21 22 27 28 29

2 9 16 23 30

3 10 17 24

4 11 18 25

(419) 372-6966

FAX: (419) 372-9090

E-mail: admanager@bgsu.edu

5 12 19 26

6 13 20 27

1 8 15 22 29

7 14 21 28

2 9 16 23 30

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

360 Youth 151 W. 26 St. 9th Floor New York, NY 10001 (212)401-0070

NEWS

Tonya Whitman Assistant Director Student Publications Cindy J. Gerken Advertising Manager Student Publications Paul Obringer Production Manager Student Publications Barbara A. Miller Ofﬁce Manager Student Publications

Rate and Publication Schedule 2006-07 B O W L I N G

G R E E N

S TAT E

U N I V E R S I T Y

Campus Media Group 2350 Wycliff St. Suite 40 St. Paul, MN 55114 (651)641-0133

July 2007

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

3 10 17 24 31

June 2007 W

Advertising Manager:

National Representative:

AAppr ri li l 22000047

2 9 16 23

(419) 372-2605

Editorial Ofﬁce:

January 2007

March 2007

Advertising Dept:

(419) 372-2606

February 2007

www.bgnews.com

October 2006

PDF*: Please preview your PDF before sending it to

Summer 2007

The BG News to ensure it looks accurate.

The BG News publishes on Wednesdays during summer session beginning May 16 thru August 1. Deadline is Monday prior to publication with exception of holiday weekends. Orientation-Registration Issues:

Step 1

Step 5 Tuesday, Jan. 9 Wednesday, Jan. 31 Wednesday, Feb 7 Thursday, Feb. 8 Tuesday, Feb. 13 Wednesday, Feb. 21 Wednesday, April 4 Friday, April 13 Thursday, April 26

special editions/feature pages denoted in orange August 2006

Step 2

Fall 2006 Welcome Issue/Freshman Edition First Day of Classes/Welcome Back Edition Football Preview Coupon Clipper Restaurant Guide Football Sponsorship Family Weekend Homecoming Tab Coupon Clipper Off Campus Housing Guide Winter Sports Tab Basketball & Hockey Sponsorship Car Care Guide #1 Holiday Gift Guide Car Care Guide #2 Last Minute Gift Guide

Steps to Placing an Ad Are you looking for a small ad at minimal cost, a full page ad for maximum impact, or somthing in between? See inside for measurements and common sizes.

BGSU

BGNews Publication Schedule 2006-2007

Wednesday, June 20 Wednesday, June 27 Tuesday, July 3 Wednesday, July 11

QuarkXpress/QXD*: Version 4 or below. Photoshop/PSD* Pagemaker*: Version 6.5 or below. InDesign*: Version CS2 or below. Illustrator/AI*: Version CS2 or below. Freehand*: Version 10.0 or below. JPEG TIFF EPS* Formats not accepted: Publisher (.pub), Microsoft Word (.doc), Excel (.exl), or PowerPoint (.ppt) Files. *Mac fonts & graphics must be embedded.

Image Size: Please give us the largest & highest quality image/logo you have available so we have it on ﬁle for future ads that may run larger.

BGSU The BG News, 204 West Hall Bowling Green State University Bowling Green, OH 43403 A Division of Student Affairs

Resolution: 170 pixels/inch is the minimum resolution requirements for images printing at 100%. If you want the image double sized, the resolution must also be doubled to 340 pixels/inch. Spot Color: When creating a spot color ad for The BG News, the color in the computer ﬁle you send MUST BE 100% CYAN, OR 100% MAGENTA. NO EXCEPTIONS! Please send all advertising information & attachments to admanager@bgnet.bgsu.edu

Best Paper in the Region as awarded by the Society of Professional Journalists, SPJ

ROP/Preprint Rate Information

Mechanical Measurements

◆ Position requests accepted but not guaranteed.

◆ Volume contracts for ROP are signed on an

1.) Creative Services Department - layout & copy. 2.) Special Work - quotes on request. 3.) Typesetting and production services are included in advertising rates. 4.) Charges for additional required production services will be given before the ﬁrst insertion.

National Advertising ROP Rate

25” Broadsheet Format: 6 columns per page. 1 column inch ............................................... 1.833” x 1” Full page ........................................................ 6 col. x 21” 1 column ............................................................... 1.833” 2 columns ..............................................................3.792” 3 columns ................................................................5.75” 4 columns ..............................................................7.708” 5 columns ............................................................. 9.667” 6 columns ............................................................11.625” ◆ 3 column inches minimum display size. ◆ Maximum depth = 21 inches. ◆ Ads 19 inches in height will be extended and charged at 21 inches. ◆ 85 line screen maximum.

academic year basis. All contracted column inches must be used by the last edition of the academic year for which the contract is signed, otherwise the advertiser will be charged the balance. If advertisers exceed their contract, they will continue to be charged at the contract rate.

◆ All advertising is subject to approval by The BG News. No advertisement will be accepted that is discriminatory, degrading or insulting on the basis of race, creed, sex or national origin.

The BG News Delivers Results...

◆ All questions relative to charges or credits

“I would like to thank you and your staff on helping the Toledo/Maumee hub achieve our stafﬁng needs... Through your creative ads and circulation of the paper we were able to achieve great results for UPS and our students. What a great tool to have in our possession to help us get the pulse of the campus!”

must be directed to the Advertising Manager. Adjustments by sales representatives are not authorized and will not be honored unless approved in advance.

◆ Preprint contracts must be used by the end of the academic year.

◆ NO contracts will be extended for any reason.

◆ The BG News will not be responsible for typographical errors except to cancel charge for such portion of the advertisement as may have been rendered valueless by such typographical error. Local advertisers must make notice of display errors by 4 p.m. before the second insertion. Out of town advertisers must make notice of errors upon receipt of tearsheets. Classiﬁed errors must be reported before the third insertion for credit to be considered.

– Stephen J. Eich Recruiting Specialist, United Parcel Service, Maumee Hub

J U S T T H E FA C T S O N

Greek Life @ BGSU Leadership opportunities that teach members how to plan events, prepare a budget, lead an organization, captain an intramural team, coordinate a service event, etc.

�� National Leadership Conferences that send members all over the country to develop leadership skills and network with other members.

�� Greek Affairs spends over $20 per person in the Greek Community on Leadership Development

Upcoming Greek Events: Greek Carnival August 31 • 11am-4pm Union Oval

Greek

BGSU Office of Residence Life

◆ All rates are NET. No Cash discounts.

www.GreekBGSU.com

◆ All advertisers who are not afﬁliated with the

Monthly Expenditures

◆ 64% of students have credit cards in their

◆ 1.1 million on clothing ◆ $950,000 on entertainment ◆ $800,000 on personal care ◆ $2.5 million on groceries

select Special Editions. Distributed free to 50 on-campus and 40 off-campus locations.

100

names.

◆ 51% of students have a job while attending BGSU. ◆ 92.5% of students have access to an automobile in Bowling Green. ◆ 55.5% of undergraduate students live offcampus; 44.5 % live on-campus. ◆ Average age of all students is 21. ◆ 76.6% of BGSU students make at least two trips to Toledo a month.

Campus Newspaper Readership %

80 60 40 20

BG News

Toledo

USA

New York

Sentinel

The BGSU Market Represents more than half of the entire population of the City of Bowling Green. Total Campus Population ................................... 24,021

[

Full Time Students ................................83% Undergraduate Students ...................17,827 Graduate Students ............................... 3,148 Faculty & Staff ...................................... 3,046

[

Males ......................................................................... 43% Females ..................................................................... 57%

*Research led by Marketing Research 320, College of Business Administration, Marketing Department, Bowling Green State University, Spring 2005.

“To give you an idea as to how much business your ad stimulated, we have eight phone lines here at Jimmy’s and from the time the special started until three in the morning, our phones never stopped ringing. It was phenomenal!”

Leadership • Scholarship • Brotherhood/Sisterhood • Community Service

University and have not previously applied for and been granted credit by the University Bursar must prepay all orders. Accounts that are pending credit approval must place their orders on a cash-with-copy basis. Accounts 30 days in arrears are assessed a late penalty. Delinquent accounts will be referred to University legal counsel and collection representatives. All political advertising must be prepaid.

Color Rates ◆ ◆ ◆ ◆

Bowling Green Students typically spend an average of 1.2 million dollars per month on dining/carryout

agreement and prices by staff photographers. Notice for more than two tearsheets must be given before publication (maximum 10). Local advertisers may make arrangements with their sales representatives for tearsheets prior to publication.

4 COLOR PROCESS 2 SPOT COLORS

ET G INVOLVED

FAIR ‘06

TODAY! 0 PM

11:00 AM - 3:0

OM UNION BALLRO

Life is all ab out the TO PPINGS

Pizza withou is just plain t toppings cheesy! Isn’t it time you experience all the various d life has to offe toppings r? Get a suprem e college exp by getting erience lved today in student orginvo anizations.

Over 100 topp We’re sure theseings to choose from! service agencies organizations and will satisfy your hunger.

Local Retail Advertising ROP Rates

Open Rate ...............................................................$8.20 Column inch rate per ad: 3-16 ..........................................................................$8.20 16 1/2”-31 ...................................................................$8.00 31 1/2”-62 1/2” ............................................................ $7.90 63-126 .......................................................................$7.75

Breakdown by Column Inches

(Non-contract) (Ad depths accepted in full and half inch increments only 3 column inch minimum)

3 .........................$24.60 4 ........................ $32.80 5 .........................$41.00 6 .........................$49.20 7 .........................$57.40 8 ........................ $65.60 9 .........................$73.80 10 ........................ $82.00 11 ........................ $90.20 12 ........................ $98.40 13 .......................$106.60 14 ....................... $114.80 15 .......................$123.00 16 ....................... $131.20 17 .......................$136.00

18 .......................$144.00 19 .......................$152.00 20 .......................$160.00 21 .......................$168.00 22 .......................$176.00 23 .......................$184.00 24 .......................$192.00 25 ...................... $200.00 26 ...................... $208.00 27 .......................$216.00 28 ...................... $224.00 29 ...................... $232.00 30 ...................... $240.00 31 ...................... $248.00

1/4 page ......................... 311/2”............................$248.85 1/2 page .............................63”............................$488.25 Full page .........................126”............................$976.50

Local Display Accounts

One color and black (per page) ................ $105.00 Two colors and black (per page) .............. $136.50 Three colors and black (per page) ........... $168.00

Consecutive Runs Within the Same Week

Process / 4 Color ...........................................$320.00 PIZZA! FREE an d Grab

e! Come ce of Lif Your Sli

Division of Studen

t Affairs Bowling Green State University

410 Bowen-Thom pson Student Union 419.372.2343

First ad regular price. Run the same ad for 2, 3, 4 or 5 consecutive publications, within the same week, and receive discount rates. Consecutive ads must run within the same calendar week. No other discounts apply.

Over 120,000 views per month

2 CONSECUTIVE ISSUES ......................... 10% off 2nd ad 3 CONSECUTIVE ISSUES. .............15% off 2nd & 3rd ads 4 CONSECUTIVE ISSUES .....20% off 2nd, 3rd, & 4th ads 5 CONSECUTIVE ISSUES ....25% off 2nd, 3rd, 4th, & 5th

AD PLACEMENT OR LOCATION

Volume Contracts

BGNEWS.com Online Advertising Approximately 4,000 per day throughout the academic year Ad size: (in pixels) month)

(per week/

Rate:

120 x 240 pixels ...................................... $100/$300 300 x 250 pixels ...................................... $150/$500

Did You Know?

◆ Photographic services available upon individual

Spot Color

Right column below “most popular articals”

- Steve Schnisky General Manager, Jimmy Johns

tisements set up and cancelled without insertion and also for extensive changes in copy or style after advertisements have been originally set.

�� Personal development programs to grow and develop as a person.

Commission and Terms of Payment

Readership Buying Power

◆ A composition charge will be made for all adver-

��

cancelled after deadline. The BG News will not be liable for changes made by advertisers after deadline.

◆ 9,500 daily. Monday through Friday plus

copy by 4 p.m., three days prior to publication.

Workshops on topics that help members succeed in college such as time management, stress management, study skills, leadership styles, etc.

◆ Advertisers will be charged the full price for ads

Circulation

1 SPOT COLOR

◆ Advertisers requesting proofs must submit ad

$8.90 per column inch NET

Right column below “most popular articals”

468 x 60 pixels..........................................$100/300 Bottom Page

Signed on a yearly basis. “Contract & Copy Regulations” for rules. 200 col. in.........................................................$7.35 per in. 300 col. in. .......................................................$7.25 per in. 400 col. in.........................................................$7.05 per in. 600 col. in........................................................ $6.95 per in. 900 col. in........................................................ $6.85 per in. 1350 col. in. ..................................................... $6.65 per in. 1600 col. in. ..................................................... $6.40 per in. 1800 col. in. ..................................................... $6.25 per in. 2100 col. in. ......................................................$6.10 per in.

Five Columns 9.667”

Special Services

Preprint Rates Inserts can run Monday-Thursday only; No insertions are available on Fridays.

Rates:

Single sheet ............................................ $55/thousand 4 pages..................................................... $65/thousand 5-8 pages ................................................. $70/thousand 8-12 pages ............................................... $75/thousand 12+ pages ..................................................call for quote Full distribution: 9,500 Minimum requirement: 5,000 Maximum size: 11” x 12 1/4” Minimum size: 6 1/2” x 6 1/2”

HALF PAGE 63 column inches Horizontal: 6 col x 10-1/2” Vertical: 4 col x 15-1/2” Full Depth: 3 col x 21”

Rates are for single advertisers only. Inserts must be pre-approved by the Advertising Manager. The BG News is not responsible for folding, losses or damage to inserts. Less than full insertions cannot be guaranteed location of distribution. A composition charge will be assessed if the insert is produced by The BG News.

◆ Inserts must be shipped one week in advance to: Findlay Publishing Company ATTN: Mary Borer 701 W. Sandusky St. Findlay, Ohio 45840 (419) 422-5151 *Please label “The BG News inserts” and indicate insertion date.

QUARTER PAGE 31 1/2column inches Horizontal: 4 col x 8” Vertical: 3 col x 10-1/2”

Classiﬁed Rates ◆ ◆ ◆ ◆

$1.30 per line, $3.90 minimum charge. $1.00 extra on total cost for bold per day. Approximately 30-35 spaces per line. Deadline: 1 day prior, 2 p.m.

Classiﬁed Display: ◆ 1x1 box = $11 (8 line max.) ◆ 1x2 box = $20 (16 line max.) Classiﬁed ads also appear on BGNEWS.com

CLASSIFIED ADS

FULL PAGE 126 column inches 6 col x 21 Image area: 11.625”x21”

BG News classiﬁed ads arte listed on the website at no extra charge

Did You Know?

Call the BG news Advertising ofﬁce for more information. (419)372-2601

The BGSU market represents more than half of the population of Bowling Green

Four Columns 7.708”

Contract and Copy Regulations

Three Columns 5.75”

General Policies and Conditions

Two Columns 3.792”

RATE AND PUBLICATION SCHEDULE 2006-2007

One Column 1.833

NEWS

The BG News is printed in broadsheet format; 6 columns per page, 21 inches high. 1 column inch = 1.833” x 1”

1 EIGHTH PAGE 15 column inches Horizontal: 3 col x 5” Vertical: 2 col x 7-1/2”

ROP/Preprint Rate Information

Mechanical Measurements

◆ Position requests accepted but not guaranteed.

◆ Volume contracts for ROP are signed on an

National Advertising ROP Rate

◆ All advertising is subject to approval by The BG News. No advertisement will be accepted that is discriminatory, degrading or insulting on the basis of race, creed, sex or national origin.

The BG News Delivers Results...

◆ All questions relative to charges or credits

must be directed to the Advertising Manager. Adjustments by sales representatives are not authorized and will not be honored unless approved in advance.

◆ Preprint contracts must be used by the end of the academic year.

◆ NO contracts will be extended for any reason.

– Stephen J. Eich Recruiting Specialist, United Parcel Service, Maumee Hub

J U S T T H E FA C T S O N

Greek Life @ BGSU Leadership opportunities that teach members how to plan events, prepare a budget, lead an organization, captain an intramural team, coordinate a service event, etc.

�� National Leadership Conferences that send members all over the country to develop leadership skills and network with other members.

�� Greek Affairs spends over $20 per person in the Greek Community on Leadership Development

Upcoming Greek Events: Greek Carnival August 31 • 11am-4pm Union Oval

Greek

BGSU Office of Residence Life

◆ All rates are NET. No Cash discounts.

www.GreekBGSU.com

◆ All advertisers who are not afﬁliated with the

Monthly Expenditures

◆ 64% of students have credit cards in their

◆ 1.1 million on clothing ◆ $950,000 on entertainment ◆ $800,000 on personal care ◆ $2.5 million on groceries

select Special Editions. Distributed free to 50 on-campus and 40 off-campus locations.

100

names.

Campus Newspaper Readership %

80 60 40 20

BG News

Toledo

USA

New York

Sentinel

The BGSU Market Represents more than half of the entire population of the City of Bowling Green. Total Campus Population ................................... 24,021

[

Males ......................................................................... 43% Females ..................................................................... 57%

*Research led by Marketing Research 320, College of Business Administration, Marketing Department, Bowling Green State University, Spring 2005.

Leadership • Scholarship • Brotherhood/Sisterhood • Community Service

Color Rates ◆ ◆ ◆ ◆

Bowling Green Students typically spend an average of 1.2 million dollars per month on dining/carryout

4 COLOR PROCESS 2 SPOT COLORS

ET G INVOLVED

FAIR ‘06

TODAY! 0 PM

11:00 AM - 3:0

OM UNION BALLRO

Life is all ab out the TO PPINGS

Over 100 topp We’re sure theseings to choose from! service agencies organizations and will satisfy your hunger.

Local Retail Advertising ROP Rates

Breakdown by Column Inches

(Non-contract) (Ad depths accepted in full and half inch increments only 3 column inch minimum)

Local Display Accounts

One color and black (per page) ................ $105.00 Two colors and black (per page) .............. $136.50 Three colors and black (per page) ........... $168.00

Consecutive Runs Within the Same Week

Process / 4 Color ...........................................$320.00 PIZZA! FREE an d Grab

e! Come ce of Lif Your Sli

Division of Studen

t Affairs Bowling Green State University

410 Bowen-Thom pson Student Union 419.372.2343

Over 120,000 views per month

AD PLACEMENT OR LOCATION

Volume Contracts

BGNEWS.com Online Advertising Approximately 4,000 per day throughout the academic year Ad size: (in pixels) month)

(per week/

Rate:

120 x 240 pixels ...................................... $100/$300 300 x 250 pixels ...................................... $150/$500

Did You Know?

◆ Photographic services available upon individual

Spot Color

Right column below “most popular articals”

- Steve Schnisky General Manager, Jimmy Johns

tisements set up and cancelled without insertion and also for extensive changes in copy or style after advertisements have been originally set.

�� Personal development programs to grow and develop as a person.

Commission and Terms of Payment

Readership Buying Power

◆ A composition charge will be made for all adver-

��

cancelled after deadline. The BG News will not be liable for changes made by advertisers after deadline.

◆ 9,500 daily. Monday through Friday plus

copy by 4 p.m., three days prior to publication.

Workshops on topics that help members succeed in college such as time management, stress management, study skills, leadership styles, etc.

◆ Advertisers will be charged the full price for ads

Circulation

1 SPOT COLOR

◆ Advertisers requesting proofs must submit ad

$8.90 per column inch NET

Right column below “most popular articals”

468 x 60 pixels..........................................$100/300 Bottom Page

Five Columns 9.667”

Special Services

Preprint Rates Inserts can run Monday-Thursday only; No insertions are available on Fridays.

Rates:

HALF PAGE 63 column inches Horizontal: 6 col x 10-1/2” Vertical: 4 col x 15-1/2” Full Depth: 3 col x 21”

QUARTER PAGE 31 1/2column inches Horizontal: 4 col x 8” Vertical: 3 col x 10-1/2”

Classiﬁed Rates ◆ ◆ ◆ ◆

$1.30 per line, $3.90 minimum charge. $1.00 extra on total cost for bold per day. Approximately 30-35 spaces per line. Deadline: 1 day prior, 2 p.m.

Classiﬁed Display: ◆ 1x1 box = $11 (8 line max.) ◆ 1x2 box = $20 (16 line max.) Classiﬁed ads also appear on BGNEWS.com

CLASSIFIED ADS

FULL PAGE 126 column inches 6 col x 21 Image area: 11.625”x21”

BG News classiﬁed ads arte listed on the website at no extra charge

Did You Know?

Call the BG news Advertising ofﬁce for more information. (419)372-2601

The BGSU market represents more than half of the population of Bowling Green

Four Columns 7.708”

Contract and Copy Regulations

Three Columns 5.75”

General Policies and Conditions

Two Columns 3.792”

RATE AND PUBLICATION SCHEDULE 2006-2007

One Column 1.833

NEWS

The BG News is printed in broadsheet format; 6 columns per page, 21 inches high. 1 column inch = 1.833” x 1”

1 EIGHTH PAGE 15 column inches Horizontal: 3 col x 5” Vertical: 2 col x 7-1/2”

ROP/Preprint Rate Information

Mechanical Measurements

◆ Position requests accepted but not guaranteed.

◆ Volume contracts for ROP are signed on an

National Advertising ROP Rate

◆ All advertising is subject to approval by The BG News. No advertisement will be accepted that is discriminatory, degrading or insulting on the basis of race, creed, sex or national origin.

The BG News Delivers Results...

◆ All questions relative to charges or credits

must be directed to the Advertising Manager. Adjustments by sales representatives are not authorized and will not be honored unless approved in advance.

◆ Preprint contracts must be used by the end of the academic year.

◆ NO contracts will be extended for any reason.

– Stephen J. Eich Recruiting Specialist, United Parcel Service, Maumee Hub

J U S T T H E FA C T S O N

Greek Life @ BGSU Leadership opportunities that teach members how to plan events, prepare a budget, lead an organization, captain an intramural team, coordinate a service event, etc.

�� National Leadership Conferences that send members all over the country to develop leadership skills and network with other members.

�� Greek Affairs spends over $20 per person in the Greek Community on Leadership Development

Upcoming Greek Events: Greek Carnival August 31 • 11am-4pm Union Oval

Greek

BGSU Office of Residence Life

◆ All rates are NET. No Cash discounts.

www.GreekBGSU.com

◆ All advertisers who are not afﬁliated with the

Monthly Expenditures

◆ 64% of students have credit cards in their

◆ 1.1 million on clothing ◆ $950,000 on entertainment ◆ $800,000 on personal care ◆ $2.5 million on groceries

select Special Editions. Distributed free to 50 on-campus and 40 off-campus locations.

100

names.

Campus Newspaper Readership %

80 60 40 20

BG News

Toledo

USA

New York

Sentinel

The BGSU Market Represents more than half of the entire population of the City of Bowling Green. Total Campus Population ................................... 24,021

[

Males ......................................................................... 43% Females ..................................................................... 57%

*Research led by Marketing Research 320, College of Business Administration, Marketing Department, Bowling Green State University, Spring 2005.

Leadership • Scholarship • Brotherhood/Sisterhood • Community Service

Color Rates ◆ ◆ ◆ ◆

Bowling Green Students typically spend an average of 1.2 million dollars per month on dining/carryout

4 COLOR PROCESS 2 SPOT COLORS

ET G INVOLVED

FAIR ‘06

TODAY! 0 PM

11:00 AM - 3:0

OM UNION BALLRO

Life is all ab out the TO PPINGS

Over 100 topp We’re sure theseings to choose from! service agencies organizations and will satisfy your hunger.

Local Retail Advertising ROP Rates

Breakdown by Column Inches

(Non-contract) (Ad depths accepted in full and half inch increments only 3 column inch minimum)

Local Display Accounts

One color and black (per page) ................ $105.00 Two colors and black (per page) .............. $136.50 Three colors and black (per page) ........... $168.00

Consecutive Runs Within the Same Week

Process / 4 Color ...........................................$320.00 PIZZA! FREE an d Grab

e! Come ce of Lif Your Sli

Division of Studen

t Affairs Bowling Green State University

410 Bowen-Thom pson Student Union 419.372.2343

Over 120,000 views per month

AD PLACEMENT OR LOCATION

Volume Contracts

BGNEWS.com Online Advertising Approximately 4,000 per day throughout the academic year Ad size: (in pixels) month)

(per week/

Rate:

120 x 240 pixels ...................................... $100/$300 300 x 250 pixels ...................................... $150/$500

Did You Know?

◆ Photographic services available upon individual

Spot Color

Right column below “most popular articals”

- Steve Schnisky General Manager, Jimmy Johns

tisements set up and cancelled without insertion and also for extensive changes in copy or style after advertisements have been originally set.

�� Personal development programs to grow and develop as a person.

Commission and Terms of Payment

Readership Buying Power

◆ A composition charge will be made for all adver-

��

cancelled after deadline. The BG News will not be liable for changes made by advertisers after deadline.

◆ 9,500 daily. Monday through Friday plus

copy by 4 p.m., three days prior to publication.

Workshops on topics that help members succeed in college such as time management, stress management, study skills, leadership styles, etc.

◆ Advertisers will be charged the full price for ads

Circulation

1 SPOT COLOR

◆ Advertisers requesting proofs must submit ad

$8.90 per column inch NET

Right column below “most popular articals”

468 x 60 pixels..........................................$100/300 Bottom Page

Five Columns 9.667”

Special Services

Preprint Rates Inserts can run Monday-Thursday only; No insertions are available on Fridays.

Rates:

HALF PAGE 63 column inches Horizontal: 6 col x 10-1/2” Vertical: 4 col x 15-1/2” Full Depth: 3 col x 21”

QUARTER PAGE 31 1/2column inches Horizontal: 4 col x 8” Vertical: 3 col x 10-1/2”

Classiﬁed Rates ◆ ◆ ◆ ◆

$1.30 per line, $3.90 minimum charge. $1.00 extra on total cost for bold per day. Approximately 30-35 spaces per line. Deadline: 1 day prior, 2 p.m.

Classiﬁed Display: ◆ 1x1 box = $11 (8 line max.) ◆ 1x2 box = $20 (16 line max.) Classiﬁed ads also appear on BGNEWS.com

CLASSIFIED ADS

FULL PAGE 126 column inches 6 col x 21 Image area: 11.625”x21”

BG News classiﬁed ads arte listed on the website at no extra charge

Did You Know?

Call the BG news Advertising ofﬁce for more information. (419)372-2601

The BGSU market represents more than half of the population of Bowling Green

Four Columns 7.708”

Contract and Copy Regulations

Three Columns 5.75”

General Policies and Conditions

Two Columns 3.792”

RATE AND PUBLICATION SCHEDULE 2006-2007

One Column 1.833

NEWS

The BG News is printed in broadsheet format; 6 columns per page, 21 inches high. 1 column inch = 1.833” x 1”

1 EIGHTH PAGE 15 column inches Horizontal: 3 col x 5” Vertical: 2 col x 7-1/2”

Special Editions/Feature Pages Theme

Published

Deadline

Friday, Aug. 18 Monday, Aug. 21 Thursday, Sept. 7 Thursday, Sept. 14 Thursday, Sept. 21 Friday, Sept. 22 Friday, Sept. 22 Thursday, Oct. 12 Wednesday, Oct. 25 Wednesday, Oct. 25 Wednesday, Nov. 8

Tuesday, Aug. 15 Wednesday, Aug. 16 Thursday, Aug. 31 Wednesday, Aug. 30 Wednesday, Sept. 13 Tuesday, Sept. 19 Tuesday, Sept. 19 Monday, Oct. 2 Wednesday, Oct. 11 Wednesday, Oct. 18 Wednesday, Nov. 1

Wednesday, Nov. 8 Thursday, Nov. 30 Friday, Dec. 1 Thursday, Dec. 7

Monday, Nov. 6 Thursday, Nov. 16 Wednesday, Nov. 29 Monday, Dec. 4

Spring 2007 Welcome Back Edition Coupon Clipper Off Campus Housing Guide Valentine’s Day Tab Spring Car Care Section Spring Break Tab Coupon Clipper Sibs N' Kids Weekend Graduation Farewell Tab

Thursday, Jan. 4 Tuesday, Jan. 16 Wednesday, Jan. 31 Thursday, Feb. 1 Friday, Feb. 9 Wednesday, Feb. 14 Tuesday, March 20 Tuesday, April 10 Tuesday, April 17

SELECT A SIZE

1 6 7 8 13 14 15 20 21 22 27 28 29

DETERMINE YOUR RATE

Step 3 CHOOSE A SCHEDULE

Will your ad be an ongoing campaign or a one-time event? See the publishing schedule to the right and select you schedule. (Note Deadlines)

Step 4 CREATE THE AD

Will you create the ad yourself and send it to us by e-mail, or send us your content for us to create the ad for you? See below for suitable ﬁle formats.

ARRANGE PAYMENT

Do you have an established billing account with BGNews? Do you need to pre-pay? See inside for billing information.

• Call 419-372-2605 For Assistance •

Acceptable File Formats

September 2006

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

November 2006

2 9 16 23 30

December 2006

Business Ofﬁce

Personnel:

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

(419) 372-2601

Robert W. Bortel Director Student Publications

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

31 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28

3 10 17 24

1 2 4 SPRING BREAK 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

May 2007 S

1 6 7 8 13 14 15 20 21 22 27 28 29

2 9 16 23 30

3 10 17 24

4 11 18 25

(419) 372-6966

FAX: (419) 372-9090

E-mail: admanager@bgsu.edu

5 12 19 26

6 13 20 27

1 8 15 22 29

7 14 21 28

2 9 16 23 30

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

360 Youth 151 W. 26 St. 9th Floor New York, NY 10001 (212)401-0070

NEWS

Rate and Publication Schedule 2006-07 B O W L I N G

G R E E N

S TAT E

U N I V E R S I T Y

Campus Media Group 2350 Wycliff St. Suite 40 St. Paul, MN 55114 (651)641-0133

July 2007

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

3 10 17 24 31

June 2007 W

Advertising Manager:

National Representative:

AAppr ri li l 22000047

2 9 16 23

(419) 372-2605

Editorial Ofﬁce:

January 2007

March 2007

Advertising Dept:

(419) 372-2606

February 2007

www.bgnews.com

October 2006

PDF*: Please preview your PDF before sending it to

Summer 2007

The BG News to ensure it looks accurate.

The BG News publishes on Wednesdays during summer session beginning May 16 thru August 1. Deadline is Monday prior to publication with exception of holiday weekends. Orientation-Registration Issues:

Step 1

Step 5 Tuesday, Jan. 9 Wednesday, Jan. 31 Wednesday, Feb 7 Thursday, Feb. 8 Tuesday, Feb. 13 Wednesday, Feb. 21 Wednesday, April 4 Friday, April 13 Thursday, April 26

special editions/feature pages denoted in orange August 2006

Step 2

Steps to Placing an Ad Are you looking for a small ad at minimal cost, a full page ad for maximum impact, or somthing in between? See inside for measurements and common sizes.

BGSU

BGNews Publication Schedule 2006-2007

Wednesday, June 20 Wednesday, June 27 Tuesday, July 3 Wednesday, July 11

Image Size: Please give us the largest & highest quality image/logo you have available so we have it on ﬁle for future ads that may run larger.

BGSU The BG News, 204 West Hall Bowling Green State University Bowling Green, OH 43403 A Division of Student Affairs

Best Paper in the Region as awarded by the Society of Professional Journalists, SPJ

Special Editions/Feature Pages Theme

Published

Deadline

Friday, Aug. 18 Monday, Aug. 21 Thursday, Sept. 7 Thursday, Sept. 14 Thursday, Sept. 21 Friday, Sept. 22 Friday, Sept. 22 Thursday, Oct. 12 Wednesday, Oct. 25 Wednesday, Oct. 25 Wednesday, Nov. 8

Tuesday, Aug. 15 Wednesday, Aug. 16 Thursday, Aug. 31 Wednesday, Aug. 30 Wednesday, Sept. 13 Tuesday, Sept. 19 Tuesday, Sept. 19 Monday, Oct. 2 Wednesday, Oct. 11 Wednesday, Oct. 18 Wednesday, Nov. 1

Wednesday, Nov. 8 Thursday, Nov. 30 Friday, Dec. 1 Thursday, Dec. 7

Monday, Nov. 6 Thursday, Nov. 16 Wednesday, Nov. 29 Monday, Dec. 4

Spring 2007 Welcome Back Edition Coupon Clipper Off Campus Housing Guide Valentine’s Day Tab Spring Car Care Section Spring Break Tab Coupon Clipper Sibs N' Kids Weekend Graduation Farewell Tab

Thursday, Jan. 4 Tuesday, Jan. 16 Wednesday, Jan. 31 Thursday, Feb. 1 Friday, Feb. 9 Wednesday, Feb. 14 Tuesday, March 20 Tuesday, April 10 Tuesday, April 17

SELECT A SIZE

1 6 7 8 13 14 15 20 21 22 27 28 29

DETERMINE YOUR RATE

Step 3 CHOOSE A SCHEDULE

Will your ad be an ongoing campaign or a one-time event? See the publishing schedule to the right and select you schedule. (Note Deadlines)

Step 4 CREATE THE AD

Will you create the ad yourself and send it to us by e-mail, or send us your content for us to create the ad for you? See below for suitable ﬁle formats.

ARRANGE PAYMENT

Do you have an established billing account with BGNews? Do you need to pre-pay? See inside for billing information.

• Call 419-372-2605 For Assistance •

Acceptable File Formats

September 2006

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

November 2006

2 9 16 23 30

December 2006

Business Ofﬁce

Personnel:

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

(419) 372-2601

Robert W. Bortel Director Student Publications

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

31 3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28

3 10 17 24

1 2 4 SPRING BREAK 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

May 2007 S

1 6 7 8 13 14 15 20 21 22 27 28 29

2 9 16 23 30

3 10 17 24

4 11 18 25

(419) 372-6966

FAX: (419) 372-9090

E-mail: admanager@bgsu.edu

5 12 19 26

6 13 20 27

1 8 15 22 29

7 14 21 28

2 9 16 23 30

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

360 Youth 151 W. 26 St. 9th Floor New York, NY 10001 (212)401-0070

NEWS

Rate and Publication Schedule 2006-07 B O W L I N G

G R E E N

S TAT E

U N I V E R S I T Y

Campus Media Group 2350 Wycliff St. Suite 40 St. Paul, MN 55114 (651)641-0133

July 2007

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

3 10 17 24 31

June 2007 W

Advertising Manager:

National Representative:

AAppr ri li l 22000047

2 9 16 23

(419) 372-2605

Editorial Ofﬁce:

January 2007

March 2007

Advertising Dept:

(419) 372-2606

February 2007

www.bgnews.com

October 2006

PDF*: Please preview your PDF before sending it to

Summer 2007

The BG News to ensure it looks accurate.

The BG News publishes on Wednesdays during summer session beginning May 16 thru August 1. Deadline is Monday prior to publication with exception of holiday weekends. Orientation-Registration Issues:

Step 1

Step 5 Tuesday, Jan. 9 Wednesday, Jan. 31 Wednesday, Feb 7 Thursday, Feb. 8 Tuesday, Feb. 13 Wednesday, Feb. 21 Wednesday, April 4 Friday, April 13 Thursday, April 26

special editions/feature pages denoted in orange August 2006

Step 2

Steps to Placing an Ad Are you looking for a small ad at minimal cost, a full page ad for maximum impact, or somthing in between? See inside for measurements and common sizes.

BGSU

BGNews Publication Schedule 2006-2007

Wednesday, June 20 Wednesday, June 27 Tuesday, July 3 Wednesday, July 11

Image Size: Please give us the largest & highest quality image/logo you have available so we have it on ﬁle for future ads that may run larger.

BGSU The BG News, 204 West Hall Bowling Green State University Bowling Green, OH 43403 A Division of Student Affairs

Best Paper in the Region as awarded by the Society of Professional Journalists, SPJ

Be Seen.

Advertising Rates

06-07

April 2007 S M T W T F S 1 2 3 4 5 6 7 September 2007 S M T W T F S 10 11 12 13 14 15 16

7 14 21 28

January 2007 M T W T F 1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31

S. 1 8 15 22 29

April 2007 M T W T 2 3 4 5 9 10 11 12 16 17 18 19 23 24 25 26 30

F 6 13 20 27

4 11 18 25

S 3 10 17

June 2007 T W T F 5 6 7 8 12 13 14 15 19 20 21 22

M 4 11 18

When students return to school after breaks, their impact has a major effect on the community. Cal Poly students alone spend over 1 billion dollars annually within the community. The Back to School editions allow businesses to reach this valuable market immediately upon their arrival to the San Luis Obispo area.

Best for Cal Poly S 6 13 20 27

Cal Poly has a huge impact on the economy of San Luis Obispo. The Best for Cal Poly edition gives voice to the Cal Poly student body, show casing their favorite businesses within the county. This edition gives businesses the opportunity to say thank you for the universityâ&#x20AC;&#x2122;s support.

Open House

March 2007 M T W T F 1 2 5 6 7 8 9 12 13 14 15 16 19 20 21 22 23 26 27 28 29 30

Back to School

S 7 14 21 28

Housing S 3 10 17 24 31

College life can be daunting, especially when it comes to living situations. The housing edition provides insight and advice for the issues that arrive when searching for the right place to live. Local businesses that aid students with housing--from rentals to plumbing--find it useful to advertise in this edition. The average off campus student spends over 7,000 dollars annually on housing.

Graduation S 9 16 23

24 25 26 27 28 29 30

September 2007 S M T W T F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

Once a year, Cal Poly is host to thousands of prospective students and their families looking to get a glimpse of the college and its personality. During Open House weekend, visitors spend 4 million dollars within the community.

During the school year, Cal Poly has two commencements. Together they account for over 30,000 visitors and 3.4 million in spending. The special commencement issues enable business to thank Cal Poly graduate for their years of support and advertise sales for graduates.

WOW S 2 9 16 23 30

Prior to the beginning of a new fall term, incoming freshmen enjoy the wonders of WOW (week of welcome). Before saying goodbye, parents have the opportunity to attend workshops and fairs, tour, and shop for the upcoming year. Parents spend over $200,000 during WOW alone.

SPECIAL SECTIONS

January 2007 S M T W T F S 7 8 9 10 11 12 13

Central Michiganâ&#x20AC;&#x2122;s Independent Voice!

2006/2007

Covering the events of our lives, in print and online...

EVERY MINUTE. EVERY DAY.

www.cm-life.com

PAGE 2

Reach the $75 Million The ONLY way to reach the entire CMU Market! Today’s CMU students form brand and product allegiances for the first time while here. Our 19,970 students will soon become part of the college-educated market, the strongest spending consumer group in the country.

CMU community! Th i s i s y o u r o pp o r t un i t y t o s t a r t d e v e l o p i n g y ou r t o p

✦ 75% of CMU students work during the school year ✦ CMU students average $600 in disposable income each month ✦ 66% of CMU students have credit cards

o f mi nd a w a r e n e ss e a r l y , a n d c r ea t i ng s h o p p i n g h ab i t s fo r th e fu tu re !

✦ 90% of CMU students have checking accounts ✦ 88% of CMU students have shopped at a supermarket in the past month ✦ 79% of CMU students have a full kitchen ✦ CMU students will spend $3.6 million this year on movies, DVDs, music, video game purchase and rentals ✦ 80% of CMU students carry a cell phone ✦ 90% of CMU students own a computer ✦ CMU students will spend $25.5 million on new & used cars & maintenance this year. ✦ CMU students will spend $5.9 million on clothing items this year SOURCES: Campus Monitor Research, Roper College Track Lifestyle & Media Study, and Youth Stream Media Networks, Alloy Media & Marketing Survey, 360 Youth College Explorer Study

MEDIA KIT 2006-2007 PAGE 3

We deliver results to your door! College newspapers are the strongest medium across the country to reach this affluent campus market. CM Life is Central Michigan’s clear choice!

✦ 97% of CMU students read Central Michigan Life faithfully. ✦ 80% of CMU faculty and staff read CM Life each week. CMU faculty & staff spend more than $3.1 million per month in the Mount Pleasant area. ✦ Central Michigan Life is rated one of the top college newspapers in the country by the associated collegiate press for more than 20 years. ✦ CM Life is considered the #1 source of information about local events & business advertisements for CMU students, staff and local Mount Pleasant consumers. ✦ Central Michigan Life reaches more than 32,400 potential customers every publishing day. ✦ CM Life publishes 13,500 copies every Monday, Wednesday & Friday during the academic year, and is available FREE at more than 180 locations on campus and in the Mount Pleasant community. ✦ 75% of Central Michigan Life readers are between the ages of 18 and 35.

www.cm-life.com

PAGE 4

DISPLAY ADVERTISING N AT I O N AL R AT E S All rates are per column inch

OPEN NET RATE . . . . . . . . . . . . . . . . $11.55 NATIONAL REPRESENTATIVE 360 Youth 26 Castillian Dr., Santa Barbara, CA 93117 Phone: (805) 968-8007 Fax: (805) 968-8003

FREQUENCY CONTRACT RATES Minimum number of inches placed in same month 30-59”. . . . . . . . . . . . $10.35 360-539” . . . . . . . $9.45 60-119” . . . . . . . . . . . . $10.10 540-599” . . . . . . . $9.20 120-239”. . . . . . . . . . . $9.95 600 +. . . . . . . . . . . $8.70 240-359” . . . . . . . . . . $9.65

Bonus! With all signed frequency agreements, you get two (2) FREE colors (limited to available colors) per contract period! A $180 value!

L O C A L R AT E S All rates are per column inch, per contract period. Ads 18” or more will be billed at full 21 inches. Double Truck ads are billed as 13 columns. Guaranteed positions are 25% premium charge.

OPEN RATE . . . . . . . . . . . . . . . . . . . . . . . $14.00 STUDENT ORGANIZATION RATE / NON-PROFIT . . .$10.25 REPEAT RATE DISCOUNTS Advertising repeated in two consecutive issues after the insertion of the original ad at open rate. No copy changes. Not applicable to contracts. 1ST PICKUP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25% off 2ND PICKUP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .50% off 5 AD RATE (Same ad, 5 times in semester, 4” minimum) . . . . . . . . . . .$11.15

BULK CONTRACT RATES Minimum number of inches placed during contract period 100-299” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.40 300-499” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.15 500” + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.30

Bonus! When you sign a bulk rate agreement, you also receive one (1) FREE color (limited to available colors), per contract period. COLOR RATES Black plus one color. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $90 Black plus two colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . $175 Process color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $260

10 AD RATE (Same ad, 10 times in semester, 4” minimum) . . . . . . . . .$10.60

MECHANICALS NARROW WEB SIX COLUMN FORMAT - SIZE OF PRINTED AREA: 11.625” X 21” OFFSET PRINTING. 85 LINE SCREEN OR BETTER 1 Col. Width = 1.833”

2 Col. Width = 3.792”

3 Col. Width = 5.75”

4 Col. Width = 7.708”

5 Col. Width = 9.667”

6 Col. Width = 11.625”

MEDIA KIT 2006-2007

AD DEADLINES ROP Display and Classified Ad deadlines are at Noon two business days prior to publication.

PAGE 5

CLASSIFIED ADVERTISING All rates are per column inch, per contract period.

Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $14.70 Student Organization Rate/Non-Profit . . . . . . . . . $12.25

CLASSIFIED DISPLAY RATES

SPECIAL GROUPINGS Survival Guide Central Survival Guide Central provides our readers with valuable information on the best breakfasts, lunches, dinners and entertainment available in the Mount Pleasant area! Publishes every Friday. INCLUDES FULL COLOR – a $260 value!

Minimum number of inches placed in same month.

60-119” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.50 120-239” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.25 240-359” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11.00 360-499” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.75 500” + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $10.25

CLASSIFIED LINE RATES # OF DAYS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . COST PER DAY

Auto Line Break into the $25.5 million market at CMU! College students have emerged as a powerful force in the automotive market, spending on average $9,860 on individual purchases.

1-2 DAYS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.50 3-6 DAYS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.25 7-12 DAYS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $7.00 13 + DAYS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6.75

On average 13% of CMU students are ready to buy a car each year. Auto Line delivers your message to that audience every Wednesday at a special rate...including FREE FULL COLOR - a $260 value! Contact your account executive for rates and online opportunities!

All above rates are for 15 words or less, each additional word is 20¢. All classified ads appear on our website daily at no additional charge. You can link your classified ad to your website for $1.00 per day. Friday ads are on our website all weekend.

Classified Mighty Minis Run your ad every day at incredible savings! The Classified pages of CM Life maintain high readership, and give your business the eyes of more than 34,200 readers perusing the classifieds, crosswords and comics. 1 col. x 1.5” ads – Sign for a month, or a year! $15.00/day - Week 1; $10.00/day - Week 2; $ 7.00/day - Weeks 3 & 4

PERSONAL ADS # OF DAYS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . COST PER DAY

Daily . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $3.50 Above rate is for 15 words or less, each additional word is 20¢. All classified ads appear on our website daily at no additional charge.

Religious Corner Published monthly featuring local religious communities. Reach local residents, CMU students, faculty and staff with information about your services, special events & activities.

SPECIAL SECTIONS AUGUST • Back To CMU • Football Preview • Apartment Life SEPTEMBER • Wares Fair • Best of Cent. Michigan • Campus Cash OCTOBER • Fall Career Guide • Homecoming NOVEMBER • Holiday Gift Guide • Apartment Life DECEMBER • Holiday Gift Guide • Graduation JANUARY • Back to CMU FEBRUARY • Campus Cash • Weddings & Engagements MARCH • Apartment Life • Basketball • Spring Career Guide APRIL • Graduation • Summer Orientation

www.cm-life.com

PAGE 6

ON-LINE ADVERTISING www.cm-life.com was awarded Best Michigan College Newspaper Website in 1999, 2000, 2001, 2002, 2003 & 2004! Our goal is to be the news source and information gateway for CMU students, alumni and friends around the world! www.cm-life.com is an excellent way to gain local and national exposure for your business. You’ll be reaching more than 52,000 readers per day - 7 days a week, 24 hours a day! • All Buttons are placed on a rotation schedule throughout the website. • Button ads are approximately 1 3/4” wide by 2” boxes on the right side of page. • A link from these is included in the cost! You can link to your website or to your ad. • Ad production is FREE with one month commitment! • DEADLINE IS WEDNESDAY FOR THE FOLLOWING MONDAY WEB-PUBLISHING.

WEBSITE DESIGNS Don’t have a website? Need a website? We will create one for you! From one page to multi-pages STARTING AT $125 /PAGE

NATIONAL BANNERS & BUTTONS National advertising space on our website is reserved through COLLEGE PUBLISHER, INC., Y2M: Youth Media - Marketing Networks, 100 City Hall Plaza - Level 2, Boston, MA 02108 (617) 248-9880

E-DIRECTORY is a local merchant and organization “yellow pages” available only at www.cm-life.com. Viewers can search by keyword or browse categories. It’s a great way to offer coupons, special deals, tickets or other information to the Central Michigan Marketplace. includes FREE listings, plus ENHANCED listings, and WEB COUPONS at special prices. Call for more information.

LOCAL BANNERS & BUTTONS BANNERS . . . . . . . . . . . . . . . . .$200/MONTH Mechanical Requirements: Max. file size: 40K 468 x 60 pixels; 72 dpi; RGB color; .JPG or .GIF format

BUTTONS . . . . . . . . . . . . . . . . . .$100/MONTH Mechanical Requirements: Max. file size: 10K 120 x 90 pixels; 72 dpi; RGB color; .JPG or .GIF format BANNER AND BUTTON DIMENSIONS MAY CHANGE. PLEASE CALL FOR CURRENT INFORMATION.

MEDIA KIT 2006-2007

PAGE 7

2006-2007 PUBLICATION CALENDAR AUGUST

SEPTEMBER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 2223 24 25 26 27 28 2930

DECEMBER 3 10 17 24 /31

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL

4 11 18 25

MAY

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

5 12 19 26

FEBRUARY

JANUARY

1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

1 2 8 9 15 16 22 23 29 30

OCTOBER 1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

MARCH

1 2 3 5 6 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28

4 11 18 25

1 2 3 5 6 7 8 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28 29 30 31

1 8 15 22 29

2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30 31

JUNE 3 10 17 24

1 2 3 4 6 7 8 9 10 11 13 14 15 16 17 18 20 21 22 23 24 25 27 28 29 30

JULY

1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

SUMMER PUBLICATION: EVERY WEDNESDAY - MAY 16 THROUGH AUGUST 1, 2007

INSERTS PAGES/CPM

PAGES/CPM

2/$50 4/$52 8/$54 12/$56 16/$58

20/$60 24/$62 28/$64 32/$66 36/$68 40/$70

Minimum order is 6,000 pieces. Minimum size 3.5” x 5.5”; Maximum size 11.25” x 12.25”

DELIVERY: Inserts should be delivered in cartons or skids, and arrive 5 days prior to publication to: News Web Printing Services 1005 East Fairplains Greenville, MI 48838 Attn: Kathy Kent

PRODUCT SAMPLING: Call for Quote.

www.cm-life.com

PAGE 8

Since 1919, Central Michigan Life has covered the Central Michigan

Central Michigan Life

University and Mount Pleasant communities. 13,500 papers are distributed free on Monday, Wednesday and Friday during the academic year and 6,500 on Wednesday during the summer months to more than

DISTRIBUTION

180 locations in Mt. Pleasant and the CMU campus.

Community Locations 5th/3rd Bank 7-11 Amoco Art Reach Arby’s BP B-Tan Basic Communication Baymont Inn Big Apple Bagels BioLife Blockbuster Video Bookmark Burger King Bottle ‘N Barrel Campus Laundry CART Celebration Cinema Chamber of Commerce Charter School Offices Chemical Bank China One Citgo CMCH Coldwell Banker College of Extended Learning Comfort Inn Community Rec Center

Cook’s Music Copper Beech Apts. Cottage Inn Pizza Cranker’s Coney Island Dairy Queen Dover Court Downtown Drugs Dragon Express Empty Keg Fabianos Fairfield Inn The Forum Freddie’s Hampton Inn Herbs Etc. Holiday Inn ICTC Independent Bank Isabella Bank & Trust Isabella Court House Java/Scoops Jim & Donnas Flowers Jimmy Johns Kaya Coffee Kroger La Señorita Labor Ready Malt Shop MC Sports

Campus Locations McDonalds Meijer Mid Michigan College Mid Michigan Health Park Mission Pharmacy Mt. Pleasant City Hall Mt. Pleasant High School Mt. Pleasant Police National City Next Door Food Stores O’Kelly’s Old Mission Party Store Papa Johns Park Place Payless Shoes Pickard Party Store Pita Pit Pizza King Quizno’s Renaissance School Ric’s Food Center Rite Aid Robaire’s Bakery Roly Poly Ruby Tuesday Sagamok Shell Saginaw Chippewa Tribal Center

SBX Shell Speedway Stan’s Stonecrest Apts. Subway Sunsations Super 8 The Store Tallgrass Apartments Target Tendercare Timber Creek Total Tuffy Muffler University Cup University Meadows Apartments Urgent Care Village at Bluegrass Video Land Visitor’s Bureau Wal-Mart Walgreens Wayside Wellness Center Welsh Dragon Winchester Towers Zabro’s

Alumni House Anspach Hall Barnes Hall Beddow Hall Brooks Hall C-Store/Kassell Calkins Hall Campbell Hall Celani Hall CHIP Facility Dow Science Bldg. DPS/Combined Services Bldg. Fabiano Family Hall Finch Fieldhouse Foust Hall Grawn Hall Health Professions IAC IET Kassell Hall Kulhavi Hall Larzelere Hall Merrill Hall Moore Hall Music Building Park Library Pearce Hall

Power Plant Powers Hall PBS Robinson Hall Ronan Hall Rose Arena Rowe Hall SAC Saxe/Herrig Sloan Hall Smith Hall Special Olympics Sweeney Hall Thorpe Hall Towers Trout Hall University Center University Events UC Bookstore UC Food Court Warriner Hall West Hall Wightman Hall Woldt/Emmons Woldt Computer Lab

MEDIA KIT 2006-2007

PAGE 9 NORTH TO CLARE & GLADWIN

OLD MISSION (NORTH)

127 U

Michigan

RIVER RD.

LEATON RD.

MOUNT PLEASANT

●

Applebee’s

Culver’s

●

Ruby Tuesdays

●

Meijer

48858 48859

● ●

●

Mid Michigan Celebration Community Cinema College ● ●● ● PICKARD

●

City Hall●

●

WEST TO BIG RAPIDS

●

● ● ● ●

E DRI V

●

CMU Theunissen Stadium

●

●●

48859 R. SD VE

●

Saginaw ● Chippewa Tribal Operations

● ●

● ● ● ●

●

Renaissance Academy

HIGH ST.

BELLOWS

● ●

● Indian Hills SHOPPING CENTER ●

●

● COMMUNITY RECREATION CENTER

127 U

● BROOMFIELD ● ●

●

APARTMENT COMPLEX

BLUEGRASS • Old Navy • Kroger • Deb’s • TJ Maxx • Bath ‘N Body • Claire’s

LEGEND

● UNION COMMONS • Michael’s • Kohl’s • Super Walmart • Menards

CM LIFE Rack Locations 48858 Mount Pleasant CITY LIMITS 48859 Central Michigan University

● OLD MISSION (SOUTH)

●

CRAWFORD

●

● ●● ●

CMU Kelly/Shorts Stadium

● 3L DENISON DR ● ● EA DEERFIELD

●

● Mt. Pleasant ●High School ● PRESTON ● ● ● ● ● ● ● ● ●● ● ● ● ●● ● ● ● ●● ●●● ● ● ● ● ● ● ● ● ● ● ROSE RYAN ● ●● ● ● ● ● CENTER ●● ● ● ● ● ●● CMU ● ● Mt Pleasant Softball SHOPPING ● Complex CENTER

CAMPU S Kewadin Married Student Housing

Soaring Eagle Casino & Resort

BROADWAY

STADIUM MALL

●

■

●

E. CAMPUS DR

● BROOMFIELD

M20 I

EAST

●

● ● ● ● ● ●●● ●●● ●● ● ●● ● ● ● ● ●● ● ● ● ● ● ● ● ● ● ● ● ● ● ●● ●

48858

●

MISSION MISSION MISSION ST. ST. ST. 27) 27) ST. (BUSINESS (BUSINESS 27) 27) MISSION MISSION MISSION ST. (BUSINESS 27)

● HIGH ST. ●

MAIN ST.

●

WASHINGTON

●

M20

●

● ● MOSHER ● ●●● ● ●●● ●

●

● ●

West Intermediate School

● HOME DEPOT

ISABELLA RD.

CRAWFORD

BRADLEY

LINCOLN RD.

● ● ● ● ●

TO MIDLAND & SAGINAW

DOWNTOWN Mount Pleasant

SOUTH 127 U TO ALMA & LANSING

www.cm-life.com

PAGE 10

SENDING YOUR FILES Ordinary Mail Mail your CD or Zip disk to: Advertising, Central Michigan Life, 433 Moore Hall, CMU, Mount Pleasant, Michigan, 48859

Electronic Mail & Formats You may email smaller (less than 1.5MB) files directly to our graphic designers at: advertising@cm-life.com The subject line should include your account executive’s name. We prefer files to be sent to us as PDFs (Portable Document Format). This allows you to encrypt all graphic content as well as fonts. We use Adobe Acrobat and Adobe Distiller. WE ALSO GLADLY ACCEPT: • Native Quark, Illustrator and Photoshop files and require all elements of your document to be sent, i.e.: fonts and graphics. • EPS (encapsulated PostScript files) also requires all elements of your document to be sent, i.e.: fonts and graphics • We are an ALL-MACINTOSH shop. Many Windows-generated files are fine to use, but please ask if you have questions. • Ads designed in non-professional design applications (particularly Microsoft products) will not be accepted. If your ads are designed in one of these applications, we will have to rebuild them.

Specs for Art Files • 180 dpi/ppi minimum for halftone art, sized at 100% (for your ad’s art usage). • Line art (bitmap) should be higher resolution as needed for clarity. 600 dpi/ppi is recommended. • Do not use art from your web site, as 72 dpi/ppi web images print poorly.

Artwork/Color If your ad has 4-color artwork (process), please verify that your art files are in CMYK mode, rather than RGB, so they will separate properly. It’s a good idea to print a set of separations yourself before submission, so you know your art will work. If your ad uses spot color, please verify that your file will ONLY print one color plate and one black plate. NOTE: There is a slight color shift in spot colors converted for a full color page placement. Client will not be charged for the additional plate charges incurred by this process.

Direct questions to our Production Coordinators at (989) 774-3493. You may also direct technical questions by emailing:

advertising@cm-life.com

RACK SIGN DISPLAY Poster size advertisements placed on CM Life racks are specifically designed as a “billboard” type promotional opportunity for local businesses. Offered in full process color, these 16” x 20” posters are placed in protected racks in 25 locations throughout campus.

25 RACKS 1 MONTH . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $600 25 RACKS 1 SEMESTER (4 MONTHS)

.............................

$1500

EXTRA POSTERS . . . . . . . . . . . . . . . . . . . . . . . $10

EA.

DIGITAL FILE FINAL CHECKLIST 1. Are all fonts and art included? 2. Does your color file separate properly? 3. Is your ad the correct size? See page 2 for exact advertising column sizes and page 4 for online advertising sizes. 4. Is your art properly sized? 5. Are your graphics prepared at 300 dpi/ppi or better for halftones and 600 dpi/ppi for bitmap images? 6. Can you print it? Central Michigan Life reserves the right to substitute a similar typeface if your font is not usable or corrupted. Files that do not meet our specs or create problems beyond our control will be billed at $75 per occurrence.

MEDIA KIT 2006-2007 PAGE 11

OUR PROFESSIONAL STAFF NEIL HOPP

KATHY SIMON

Director of Student Media (989) 774-1678

Assistant Director of Student Media (989) 774-1472

JENNIE VICKERS Office Manager (989) 774-3493

PAM ROWLAND

DAWN PAINE Advertising & Production Coordinator (989) 774-7804

Classified Advertising (989) 774-5433

ROX ANN PETOSKEY Production Leader (989) 774-4353

OURPOLICIES PROFESSIONAL STAFF • Advertisers must have a signed contract with CM Life in order to receive contract rates. If the actual space used is greater than the contracted amount the advertiser will be eligible for the next contract rate. If the space used does not reach the contracted amount, the advertiser will be billed the open display rate. • Liability for errors in advertisements shall not exceed the cost of the space occupied by the error. Errors must be reported after the first printing of the advertisement. • CM Life has the right to revise or reject, in whole or part, and without cause, any advertisement submitted for publication. All advertising is subject to the approval of the Student Media Board of Directors.

• CM Life reserves the right to insert the word “advertisement” in all ads, especially ads which may be mistaken for editorial content. • CM Life will not knowingly accept advertising which reflects discrimination because of race, color, religion, gender, sexual preference or national origin. • The advertiser and/or advertising agency agrees to defend and indemnify Central Michigan Life against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement on trademark, copyrights, trade names, patents or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement.

www.cm-life.com

CM LIFE STAFF Photo Credits Cover MAIN LOUNGE • Ryan Evon FIELD HOCKEY • Elly Johnson SPECIAL OLYMPICS • Krista Mayo CAJUN MUSIC • John Remus III

Page 3 TATTOO EXPERIENCE • Jeffrey Irwin MIKE WALLACE AT CMU • Ryan Evon ROTC AT SUNRISE • Alexander Stawinski

Page 4 LEAPING LAMBDAS • Jill Woodbeck THANK YOU KISS • Merissa Ferguson IPOD EVOLUTION • Ryan Evon

Page 6 ORCHESIS BALLET • Mark W. Smith TECH LEARNING • Johnathon Gruenke

Page 8 INTERNATIONAL DANCE • Elly Johnson THORPE KITCHEN FIRE • Jeffrey Irwin CMU HOMECOMING • Merissa Ferguson SOCCER ACTION • Dave Williams

Page 11 CANDLELIGHT VIGIL • Alexander Stawinski PEPPER SPRAY VICTIM • John Remus III NEO-NAZI PROTEST • Jeffrey Irwin

Back DOW CHEMICAL SPILL EVACUATION • Krista Mayo HOMECOMING OFFENSE • John Remus III ORCHESIS MODERN DANCE • Mark W. Smith

436 MOORE HALL, CENTRAL MICHIGAN UNIVERSITY MOUNT PLEASANT, MI 48859 (989) 774-3493

EDITORIAL EMAIL: editor@cm-life.com PHONE: (989) 774-3493 FAX (989) 774-7805 ADVERTISING EMAIL: advertising@cm-life.com PHONE: (989) 774-3493 FAX: (989) 774-3040

2006-2007 Advertising Rates and Market Information

2006 2007 Advertising Rates & Information

The Chronicle THE INDEPENDENT DAILY DAILY AT AT DUKE UNIVERSIT Y

2006-2007 Advertising Rates and Information Duke University Durham

â&#x20AC;˘

North Carolina

The Sights and Sounds of GSU Ad Rates & Information 2006-2007 Rates effective August 1, 2006

George-Anne Daily: The Best College Newspaper in Georgia according to the Georgia Collegiate Press Association. www.gadaily.com

â&#x20AC;&#x153;O ver 78 years of ad ver tising success for the Georgia S outhern communit y.â&#x20AC;?

I N D I A N A

D A I L Y

S T U D E N T

Media Kit

www.idsnews.com INDIANA UNIVERSITY • BLOOMINGTON, IN

INDIANA DAILY STUDENT

I N D I A N A

D A I L Y

S T U D E N T

Rate Card 2005-2006

INDIANA DAILY STUDENT

IND NDIANA ANA UN UNIVERS VERSITY 2006-2007 RATE CARD INDIANA DAILY STUDENT

August 1, 2006-July 31, 2007

ROP / DISPLAY AD RATES

Ernie Pyle 120 • 940 E. 7th St. • Bloomington, IN 47405-7108 PHONE: (812) 855-0763 • FAX: (812) 855-8009 E-MAIL: ads@idsnews.com • WEB: www.idsnews.com

PERSONNEL David Adams Rachel Knoble Susan Elkins Amy Swain Susan McGlocklin Greg Menkedick

IU Student Media Director Assistant Director/ Marketing Adviser Business Manager / Adviser Advertising Director / Adviser Assistant Ad Director / Adviser Creative Director / Adviser

NATIONAL REPRESENTATIVES 360 Youth, Campus Media Group, Don Zierdt Agency, MJS Inc., Y2M: Youth Media & Marketing Networks, The Ruxton Group

• Open Rate

$17.71 per column inch

• University Department Nonprofit Rate

$13.52 per column inch

• IU Student / Student Organization Rate

$12.06 per column inch

ANNUAL VOLUME DISCOUNTS A signed contract is required to qualify for these discounts. Advertisers without a signed contract will be billed at the open rate. 200-349 c.i. 350-499 c.i. 500-749 c.i. 750-999 c.i. 1,000-1,499 c.i.

$12.85 $12.44 $11.74 $11.13 $10.76

1,500-1,999 c.i. 2,000-2,999 c.i. 3,000-4,499 c.i. 4,500-5,999 c.i. 6,000-7,999 c.i.

Over 8,000, see your Account Executive

$10.49 $10.24 $ 9.95 $ 9.60 $ 9.48

c.i. = column inches

W E E K LY D I S C O U N T O P T I O N Run your ad, one or more days Monday through Thursday, and receive the same ad* for 25% OFF in the regular Friday edition. *For ads with color, 25% off applies to full-price color only

TERMS OF PAYMENT • The IDS understands that you want your invoice in a timely fashion with accurate billing information. If you have a question or there is a discrepancy with your invoice at any time, please contact our Accounting Department or Advertising Director as soon as possible. All rates are noncommissionable, net rates.

MasterCard and Visa are accepted. Out-of-town and new advertising accounts must prepay for advertising until credit is established. All political, “closing” and “going out of business” advertising must be prepaid. Credit may be extended by completing a credit application. Please allow 30 days for approval. Advertising invoices and tearsheets are mailed on the last publication day of each month. Payment is due on the 10th of each month. All balances not paid in 30 days are subject to a finance charge of 1.5% per month (annual percentage rate is 18%). A charge of $15.00 or 15% of the amount of the check (whichever is greater) will be assessed on any returned check. In the case of a disputed charge, the remainder of the balance due should be paid along with written notification for the reason of the amount withheld.

INTRODUCTORY BUSINESS SPECIAL $ 11.95 Display and/or $ 12.18 Classified Display

Never tried the IDS before? New business in town? Let us help. This package includes: 68-126 column inches to use as needed FREE spot of color on one ad Special must be used within 60-day calendar period - two months (please see contract)

We average 93% student readership

GENERAL RATE POLICY The IDS may make rate changes, provided you are given notice at least 30 days in advance. In such an event, you may cancel a contract agreement without penalty if changes are not satisfactory. The IDS may offer special promotions not listed in the rate card.

The 2005-06 fall enrollment for IU-Bloomington was 37,958

PREPRINTS / INSERTS Number of insert pages 2-4 5-8 9-12 13-16*

Inserts Inside Special Publications

CPM/Total cost $75 / $79 / $84 / $88 /

2-4 pages $97 / $1,455 5-6 pages $99 / $1,485

$1,125 $1,185 $1,260 $1,320

*Over 16 pages add $ 7 CPM for every four additional pages.

Prices listed are based on the minimum circulation of 15,000. Please deliver 16,000. Deadline: Five business days prior to insertion. Minimum size: 5” x 7” (Exceptions may be made) Maximum size: 10” x 12” Single-sheet glossy inserts, 10” x 12” or larger in size, must be folded in half. Folding of inserts constitutes additional pages. IDS Advertising must receive at least one complete copy of the insert for review of acceptability before shipment. (The IDS is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance.) Frequency discounts may be negotiated. Preprinted inserts having the appearance of news must be labeled on the front cover and on each page thereafter “Paid Advertising.” Inserts printed on recycled paper will receive a 5% discount. To receive discount, insert must say “Printed on Recycled Paper.” Zoned Insert Service: Ask your Account Executive for a rate sheet. Ship copies in cartons, preferably in bundles of 100 to 2,000 each (depending on the number of pages), to:

IDS Inserts

• H-T Shipping/Receiving Hours: Mon. - Fri., 8 a.m. - 4 p.m.

COLOR RATES

HATS

25 % OFF

25 % OFF Entire Inventory!

Stop in TODAY for Best Selection

Entire Inventory!

Stop in TODAY for Best Selection

The IDS offers a wide array of color choices any day of the week. Research has shown that color can increase readership of your ad by 70%.

One spot color + black : $160 per page Two spot colors + black : $260 per page

The IDS is pleased to offer you FREE creative and graphic design services by talented IU students. For extensive design or graphic services, charges may be assessed if necessary. All charges will be discussed prior to services rendered. All photos and advertisements produced by the IDS remain the property of the IDS.

Camera-ready copy, $25 minimum Original photography, $30/hour ($10 for each print or photo on disk) Original artwork, $15 hour (detailed logos, illustrations, web design) The IDS also offers you many advertising alternatives. Ask your Account Executive about:

Zoned inserts Newsstand brochure placement Newsstand poster advertising Online advertising options

DEPTH REQUIREMENTS Minimum ad size: 1 column x 2 inches Ads must be as deep as they are wide. (e.g., 4 column wide ad must be at least 4 inches deep) Any ad exceeding 18 inches in depth will be billed at 21 inches.

DEADLINES Display ad deadline is 5 p.m. three business days before publication.

Herald-Times, 1900 S. Walnut St. Bloomington, IN 47401

HATS

SPECIAL SERVICES

Full process color (4-color) : $450 per page *Per page discount on double-truck color on broadsheet ads available.

GUARANTEED PLACEMENT • Guaranteed placement is available for an additional 25% over

the cost of the ad space. (Some exceptions do exist. Please ask your Account Executive for more information.)

CIRCULATION Daily circulation : Monday through Friday • 15,000-16,000 Summer circulation : Monday and Thursday • 8,500-9,000 All display ads appear on idsnews.com, reaching more than 100,000 unique users monthly who generate approximately 260,000 visits (8,650 visits daily). Go to our Web site for updated statistics.

Day of Publication

Copy Deadline

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY

Wednesday Thursday Friday Monday Tuesday

INSERT DEADLINE: Five business days prior to publication

NEWSSTAND POSTERS: Five business days prior to release

AD PROOF SCHEDULE: For ads that must be approved by the advertiser prior to publication: Copy deadline is four business days prior to publication. (e.g., Friday proof deadline is Monday at 5 p.m.) You will receive your proof the business day prior to publication. All proofs must be returned to the IDS by 2:30 p.m. the business day prior to publication. Corrections may be made by phone, e-mail or fax.

SUBSCRIPTIONS First Copy FREE / Additional Copies

50¢

Yearly Subscription Rate (180 issues, in-county rate)

$112

Out-of-County Rate

$121

IDS READERS The Indiana Daily Student is distributed free, and serves primarily the Indiana University community: Student Population: 37,958 Faculty and Staff: 7,214 University payroll per month: $89 million

SPECIFICATIONS • MEASUREMENTS REGULAR ROP DISPLAY AD SPECIFICATIONS Width 1 column 2 columns 3 columns 4 columns 5 columns 6 columns

Inches 1.833 3.792 5.750 7.708 9.667 11.625

AD SIZES EXAMPLES ONLY OTHER SIZES AVAILABLE

6 columns x 21 ” = 126 column inches 126 column inches X Your Rate = Cost of Ad

LAYOUT REQUIREMENTS

• The IDS uses the offset printing method. • Page size is 11.625” x 21” SAU (Standard Advertising Units). • Camera-ready art should be produced 1/8 ” short of actual depth. (e.g., An ad billed at 4 columns x 10 ” in depth should be produced for publication at 4 columns x 9 7/8 ”.)

• We can accommodate an 85, 100 or 133-line screen for halftone

ONLINE AD RATES Section Sponsor 120 x 600

$400/mo.

Skyscraper

120 x 600

$300/mo.

Banner

468 x 60

$250/mo.

Large Button

120 x 220

$200/mo.

Small Button

120 x 110

$150/mo.

• Averaging more than 3.25 million page

Media Award from College Publisher.

63 column inches X Your Rate = Cost of Ad

3 columns x 10 1⁄ 2” = 311⁄ 2 column inches 4 columns x 8 ” = 32 column inches

views per month for fall and spring semesters.

• Awarded the 2006 Cutting Edge

3 columns x 21 ” = 63 column inches 6 columns x 10 1⁄ 2 ” = 63 column inches

By agreeing to be linked to our Web site you agree not to post anything defamatory, that invades privacy, is substantially disruptive, advocates illegal activities, services or products or violates other established policies.

MAGAZINE Distributed with the IDS Thursday Edition, WEEKEND magazine gives its readers the scoop on the local entertainment scene with in-depth and feature pieces. Don’t miss out on the Best of Bloomington Edition in the fall. Please ask your Account Executive for advertising and special directory rates.

31 1⁄2 column inches

X Your Rate = Cost of Ad

32 column inches X Your Rate = Cost of Ad

2 columns x 7 1⁄ 2 ” = 15 column inches 3 columns x 5” = 15 column inches 2 columns x 3” = 6 column inches

Please note that while a five column width is shown, the Indiana Daily Student is a six column (11.625”) broadsheet format.

photos on camera-ready art. Glossy prints can be used. • You may send your ad electronically via FTP, through e-mail (ads@idsnews.com) or on disc. Please include all art & fonts, and fax a copy. Call the IDS for a detailed tech sheet.

$18.22 per column inch $13.98 per column inch $12.47 per column inch

200-349 c.i. 350-499 c.i. 500-749 c.i. 750-999 c.i. 1,000-1,499 c.i.

1 column 2 columns 3 columns 4 columns 5 columns

$13.31 $12.70 $12.01 $11.44 $11.07

1.181 2.486 3.792 5.097 6.403

PICK UP: $8.00

1,500-1,999 c.i. 2,000-2,999 c.i. 3,000-4,499 c.i. 4,500-5,999 c.i. 6,000-7,999 c.i.

6 columns 7 columns 8 columns 9 columns

$10.74 $10.46 $10.24 $ 9.94 $ 9.82

7.708 9.014 10.319 11.625

MAILED:$12.00

7 July 28

April 27 April 27

Aug. 10

May 25 June 11- July 12 August 20-21

Aug. 18-22 July 19 Aug. 3 TBA Sept. Oct. 20 Nov. 10 Dec. 6

Big Ten Conference Preview IU Basketball Guide

TBA Sept. Oct. 27 Nov. 28 Dec. 11-15

WEEKEND

7 Dec. 11 Jan. 5

Jan. 5 Jan. 16 Jan. 17 Feb. 14 March 5 & 19 April 18 April 30 - May 3 May 4-5 May 4-5

Feb. 9 Feb. 26 April 6 April 25 May 1 April 30

2005 HOMECOMING GUIDE

Ask about sponsoring the Sudoku Puzzle that appears daily in the IDS. (see previous page)

PUBLICATION CALENDAR

INDIANA DAILY STUDENT

2006 - 2007 =denotes special publication

AUGUST 2006 S

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

R 3 10 17 24 31

SEPTEMBER 2006 F 4 11 18 25

S 5 12 19 26

DECEMBER 2006 S

3 10 17

4 11 18 25

5 12 19 26

6 13 20 27

/31

APRIL 2007 S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24

W 4 11 18 25

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

S 2 9 16 23 30

R 4 11 18 25

F 5 12 19 26

S 6 13 20 27

R 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

JANUARY 2007

7 14 21 28

F 1 8 15 22 29

S 2 9 16 23 30

R 5 12 19 26

F 6 13 20 27

S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24 31

MAY 2007 S

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

NOVEMBER 2006

OCTOBER 2006

F 1 8 15 22 29

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

R 5 12 19 26

F 6 13 20 27

S 7 14 21 28

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

JUNE 2007

R 1 8 15 22

F 2 9 16 23

S 3 10 17 24

F 1 8 15 22 29

S 2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

5 12 19 26

6 13 20 27

7 14 21 28

W 1 8 15 22 29

R 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

R 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24 31

R 5 12 19 26

F 6 13 20 27

S 7 14 21 28

MARCH 2007

FEBRUARY 2007 S

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

JULY 2007

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

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Circulation & Market Information

Billing & Credit Policies

The Kansas State Collegian gives you an unequaled opportunity to reach a unique market. When you advertise in the Collegian, your message is distributed to 21,093 students and 5,049 faculty/ staff members. The Collegian is distributed daily, Monday through Friday during spring and fall semesters, and is free of charge. During the summer, the Collegian is distributed on Wednesdays. We distribute at high trafﬁc points both on- and off-campus, including residence halls, greek houses, and selected convenience stores. K-State is Manhattan’s largest employer and includes people of all ages and from all parts of Kansas and the United States. In addition, K-State has welcomed about 700 international students from more than 70 countries worldwide. If you advertise in the on-line version of the Collegian, the eCollegian, you will reach an even larger worldwide audience. Check out the eCollegian at kstatecollegian.com.

All new accounts will be required to pay in advance until credit is established. New businesses usually require one year of operation before credit is extended. All accounts more than 30 days old will be charged a 1 1/2 percent ﬁnance charge. This is an annual rate of 18 percent. Accounts that are unpaid after 60 days will not be extended credit and a signiﬁcant portion of the balance must be paid before further advertising is accepted for publication. Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding. A $20 fee will be charged on all returned checks. In case of error or omission, the Collegian shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Collegian liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

Subscription Information Calendar year (fall, spring and summer).......................................$95 Academic year (32 weeks) ............................................................$85 One semester (16 weeks) ..............................................................$50 Summer session (8 weeks) ............................................................$15

Rates

Information

General Policies • The Collegian will not accept any advertisement which is libelous, promotes academic dishonesty, violates any federal, state, or local laws, or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin, disability, or sexual orientation. • The Collegian reserves the right to edit or reject any advertising copy at any time. • The Collegian encourages responsibility and good taste in advertising. • Advertising using a person’s name, photograph, or other likeness must be authorized to run by notarized consent of the person(s) named or pictured. • Political ads are payable in advance and must conform to the Kansas campaign disclosure laws. Political ads must show clear endorsement, i.e. “Political Ad Paid for by (Advertiser).” • A sample of all mail-order items must be submitted prior to publication. • Advertisements appearing as news must have the word “advertisement” printed above. Such ads must also be bordered.

• Clear sponsorship must be shown on each ad. • Foreign language ads must be translated into English to determine their content before being published. • Position requests will be honored when possible, but are not guaranteed. Ad position can be guaranteed on a ﬁrst-come, ﬁrst-served basis for a surcharge of 15% with a $25 minimum charge. • The advertiser and/or advertising agency agrees to defend and indemnify the Collegian against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. • No ads will be published upside-down, sideways, or in any other manner not consistent with the traditional newspaper make-up. All terms, conditions, and rates contained in the Kansas State Collegian rate card are subject to change.

Classiﬁed Advertising Words/Day 1-20 21 22 23 24 25 26 27 28 29 30

1 8.50 8.70 8.90 9.10 9.30 9.50 9.70 9.90 10.10 10.30 10.50

2 9.95 10.20 10.45 10.70 10.95 11.20 11.45 11.70 11.95 12.20 12.45

3 11.65 11.95 12.25 12.55 12.85 13.15 13.45 13.75 14.05 14.35 14.65

4 12.90 13.25 13.60 13.95 14.30 14.65 15.00 15.35 15.70 16.05 16.40

Over 30 words

20¢

25¢

30¢

35¢

(per word)

Regular Display Advertising

5 Extra Days 2.00 14.00 14.40 2.10 14.80 2.20 15.20 2.30 15.60 2.40 2.50 16.00 16.40 2.60 16.80 2.70 2.80 17.20 17.60 2.90 18.00 3.00 40¢

10¢

The classified section is based on a 9-column inch format. The width of one column is 1.167 inches. To boldface, italicize, or capitalize words in your classified ad, add 25¢ per word. The online Collegian classifieds are included for an additional cost of $2 and $1 for each additional, consecutive day. When you place a duplicate classified ad in a second category, the second ad is half off in the print edition (not to exceed five consecutive day run, does not include housing/real estate, employment, travel/ trips, lost/found ads. No variations or ad substitutions). Tearsheets for classifieds are available for an additional cost of $1.50 for the first day. Additional tearsheets are available for 50¢. Let’s Rent is a special housing section available for an additional $3 plus four words bolded for free, $1 to extend the same ad. To qualify for the consecutive day rate, the ad must be the same all days it runs. Blind boxes can be rented for a $3 charge. For more information on classified advertising, email classifieds@spub.ksu.edu, call 785-532-6555 or fax 785-532-6236.

Local Rate

Available to Kansas companies whose headquarters are not located outof-state. Net, per column inch ............................................................................... $8.75

National Rate

Net, per column inch ............................................................................. $14.25

Pick-up Rate

The Collegian oﬀers a pick-up rate for those local advertisers who run an ad one day during the week for full price, and then wish to run the same ad the following Monday or Tuesday for 20 percent oﬀ. Not available with other discounts. 20% is on open rate only.

Card Rate

Net, per column inch ................................................................................$7.25 Available for those local businesses that want to advertise the same ad in the Collegian every day for 20 consecutive days.

University Rate

Net, per column inch ............................................................................... $8.75

Student Rate

Net, per column inch ............................................................................... $6.45 Available to students or SGA.

Online Rate

Call for rates ................................................................................785-532-6555

Color Rates and Production Charges

Classified Display Advertising One day ................................................................................... $10.00 per inch Three consecutive days ........................................................... $9.85 per inch Five consecutive days .............................................................. $9.45 per inch Ten consecutive days ............................................................... $9.15 per inch Classified display advertisements can be no more than seven inches high. Minimum height is one inch. To qualify for the consecutive day rate, the ad must be the same all days it runs. Get more mileage for your classified display dollars. Feature your classified display ad on our online Collegian for half the original rate when you advertise the same ad in the print version of the Collegian. Your ad will be easily accessible online to students, businesses and communities outside of Manhattan. The ad must be placed in both the print and online editions to get the 50 percent discounted price.

Advertising Deadlines Classiﬁed liner ad deadline is noon on the business day before the publication date. Corrections are also due by noon on the business day before the publication date. Classiﬁed display ad and regular display ad deadlines are 4 p.m. two business days prior to publications (Thursday at 4 p.m. for Monday’s paper; Friday for Tuesday’s paper; please allow three days prior to publication for ads requiring extensive production work). Ad proofs are available upon request. Deadline for display ad corrections is 4 p.m. the business day before publication. Cancellation of advertising space is accepted ONLY UNTIL the deadline for space reservation. Earlier deadlines will apply for special promotions and before holidays.

COLOR... $80 for each color. $240 for four-color. Color advertising is available, though not guaranteed, for all issues. Availability is dependent on advertising volume due to press limitations. PRODUCTION CHARGES... Photographs (by Collegian photog-

rapher) cost $17.50 per photo. Basic scanned photographs and art are included in the price of the advertisement. Photographs and art requiring manipulation and/or alterations cost $15 per item.

COPY CHANGES... Advertisements will be set to follow the copy and layout style as closely as possible. Excessive copy changes on proofs from original copy will incur extra charges.

Insert Rates

Inserts are scheduled to run one day per week on a ﬁrst-come, ﬁrstserved basis. We strongly encourage advertisers to call and check availability before scheduling their inserts. One page ...............................................................................$75 per thousand 2-12 pages .............................................................................$77 per thousand 13-20 pages ...........................................................................$79 per thousand Minimum run: 5,000 issues / Maximum run: 12,000 issues Size restrictions: Minimum 5x7 inches / Maximum 11x13 inches Rates are non-commissionable and no discounts apply. Insert sample must be submitted for approval by publication at least one week prior to shipment. After approval, inserts should be mailed to: Tim Hamilton, The Salina Journal, 333 S. Fourth Street, Salina, KS 67401. All advertising policies apply to inserts.