2007-3a-2 by CNBAM

2006 - 2007

Advertising Rate Card

8.15.06 8.15.2006

Rate Information 2006 - 2007

Northern Illinois University Campus Life Building, Suite 130 DeKalb, IL 60115 Display Advertisement: 815.753.0108 or 815.753.0107 ads@northernstar.info Classiﬁed Advertisement: 815.753.0101 classified@star.niu.edu Billing: 815.753.0103 or 815.753.0707 Fax: 815.753.0708

WHO WE ARE •Serving Northern Illinois University and the DeKalb area since 1899. •DeKalb's only morning newspaper. •Student operated and managed.

DISTRIBUTION Daily distribution: 16,000 (Monday-Thursday) 13,000 (Friday) 154 publishing days. Distributed free to over 80 locations on campus and over 180 high-traffic locations in DeKalb and Sycamore.

OUR AUDIENCE NIU is one of Illinois' largest public universities, with more than 25,000 students: 22,000 in DeKalb and 3,000 at satellite campuses in Hoffman Estates, Rockford and Naperville. NIU is located in DeKalb, a growing city of over 39,000 people, 65 miles west of Chicago and 30 miles southeast of Rockford. Most Northern students come from less than 100 miles away. 92 percent of on-campus (DeKalb) students are from Illinois, although NIU boasts international students from over 100 countries. NIU students come from a broad range of racial and ethnic backgrounds.

THE NIU MARKET DeKalb campus

• The NIU community reads the Northern Star far more than any other newspaper.

Students - Undergraduate: 18,160 - Graduate: 4,339 Total DeKalb Campus: 22,499 Faculty & Staff: 3,843

• Over 88% of students read the Northern Star and 75% read it regularly.

Total market:

26,342

Undergraduate Characteristics

Female: 52% Male: 48% 23 years of age or younger 84%

• Over 67% of students cited the Star as their main source of advertising information for purchases made in DeKalb. • NIU students have an average of $250 in discretionary monthly funds (beyond, tuition, room, board, car payments, credit cards etc.). • Over 94% of NIU faculty and staff read the Northern Star and 81% read it regularly. Sources: Northern Today, 9/21/04 NIU Data Book 2005-2006 Northern Star 2005 Market Study—Dr. Denise Schoenbachler, NIU Department of Marketing, June 30, 2005

Page 2 The Exponent Rate Card 2006-07

10”

Housing Information

The Exponent...

Cooperative/Fraternity/Sorority

9” 8” 7” 6” 5” 4” 3”

Publishes

18,000 daily [9,000 summer]

Purdue Residence

30%

Male:

55.6%

Off Campus

64%

Female:

Reaches

46,007

44.4%

students, faculty and staff

[Source of material: Purdue University]

Reader Expenditures The graph below shows average annual Exponent readers’ expenditures in millions of dollars. $67.1

$60

90.4%

$50

of Purdue students read The Exponent

$40

$30 $22.2

2”

2 columns [3.792”]

Distributes to 95 locations Please note that while a five-column width is shown, The Exponent is a six-column (11.625”) broadsheet SAU 50 format.

3 columns [5.750”]

4 columns [7.708”]

5 columns [9.667”]

$18.6

$19.3

Mobile Phones

Textbooks & Supplies

$10 Millions

1”

$13.2

$1.4

Tanning

0”

1 column [1.833”]

$20

$5.3

$5.4

Music

Sporting Goods

$7.4

Hairstyling

Alcohol

$10.7

$11.5

Prescription Medicine

Shoes

$2.1

Spa/Gym Membership

Auto Care

Clothing

Groceries

[Source of material: Newton Marketing and Research, March 2005]

The Exponent Rate Card 2006-07

Page 3

Fast Facts • After all fixed expenses (rent, tuition and books) students spend an average of $186.44 on discretionary items each month. • Faculty and staff spend an average of $544.30 on discretionary items monthly. • 79.2% of students have access to an automobile while at Purdue. • 49.1% of students stay in the area during the summer. • 71.7% of students use a local checking account. • 64.3% of students use a major credit card. • 46.4% of students are employed. • 92% of students and faculty eat out or away from home an average of 3.1 times per week. • $26.68 is the average amount of money students spend to eat out weekly.

Color Makes A Difference Black and White

Spot Color

Full Color

Color ads get noticed

20% more than Black and White ads

Color ads sell

43%

better than Black and White ads

Readers are

60% more likely to read through an entire full color ad versus an ad that uses black as its dominant color

[

[Source of material: Newspaper Association of America]

For more information, please contact your Advertising Representative today. P.O. Box 2506 460 Northwestern Avenue West Lafayette, IN 47996-2506 Phone: 765.743.1111 ext. 122 Fax: 765.743.6087 Web Site: www.purdueexponent.org

[

Market Research and Color Information

[Source of material: Newton Marketing and Research, March 2005]

Page 4 The Exponent Rate Card 2006-07

Display Advertising

Broadsheet

[All rates are net.]

Open Rate:

ROP...............................$10.90/column inch Classified........................$13.63/column inch

University, Religious & Non-Profit: ROP...............................$8.72/column inch Classified........................$10.90/column inch

Color..............................$110 for each color $330 for full color [No full pages or color available in classifieds.]

Advertising Agreements

These rates apply to advertisers who agree to buy a specified minimum amount of space during one calendar year with no stipulation as to timing or size.

Size

ROP

Classified

50” 75” 150” 250” 500” 1,000” 2,500” 5,000” 10,000”

$9.03 $8.70 $8.29 $7.92 $7.50 $7.13 $6.82 $6.50 $6.18

$11.29 $10.88 $10.36 $9.90 $9.38 $8.91 $8.53 $8.13 $7.73

A: 6 col x 10.5” [half page - 63”] B: 4 col x 4” [eighth page - 16”] C: 2 col x 8” [eighth page - 16”] D: 3 col x 21” [half page - 63”] E: 3 col x10.5” [quarter page - 31.5”]

Tabloid B

Weekly Frequency

E C

These rates apply to advertisers who agree to buy a specified minimum amount of space each week during one calendar year (46 publishing weeks), including “short weeks” and summer session.

Size

ROP

Classified

31.5” 63”

$6.88 $6.55

$8.60 $8.19

Discounts These discounts apply only to open and contract rates. University, religious and non-profit rates are not discountable.

5%....................Full page ad 10%..................Two full page ads 15%..................Three or more full page ads 10%..................Same ad, in its original form, repeated more than once in one week. Classified word ads not applicable.

F A

A: 5 col x 6” [half page - 30”] B: 2 col x 3” [6”] C: 3 col x 5.5” [16.5”] D: 2 col x 6” [12”] E: 2 col x 2” [4”] F: 3 col x11.5” [half page - 34.5”]

[Ask your Advertising Representative for additional sizes.]

National Advertising Size Open Rate 1,000” 2,500” 5,000” 7,500” 10,000”

Billed ROP

Prepay ROP

Billed Classified

Prepay Classified

$15.60 $15.30 $14.98 $14.35 $13.80 $13.25

$14.04 $13.77 $13.48 $12.92 $12.42 $11.93

$19.50 $19.13 $18.73 $17.94 $17.25 $16.56

$17.55 $17.21 $16.85 $16.15 $15.53 $14.91 [National rates are not discountable.]

The Exponent Rate Card 2006-07

Page 5

Word Classified

THIS IS AN EXAMPLE of a regular classified. It is charged by the word for both private accounts and for Purdue students with a valid I.D.

These rates are based upon a 42-character, 6-point line, 10-word minimum. Larger type sizes and placement available. All classified word ads will be posted on our online edition as well as the print edition. Place and pay for your word ad online at www.purdueexponent.org.

This is an example of classified type No. 1. It uses a small headline and is charged $4.00 per line.

Payment Type

First Day Rates

Repeat Rates

$0.30 per word $0.40 per word $0.45 per word

$0.25 per word $0.35 per word $0.40 per word

Purdue Student Cash Non-Student Cash Billed/Credit Card

TYPE 1

TYPE 2 This is an example of classified type No. 2. It uses a medium headline and is charged $4.50 per line.

TYPE 3

This is an example of classified type No. 3. It uses a large headline and is charged $5.00 per line.

Preprinted Inserts ROP contract holders are allowed a 10% discount on the cost of insertions. All inserts must be approved by the Advertising Director. Preprints must be scheduled at least two weeks prior to the date of insertion. Maximum Pages: 24 [tabloid] Maximum Size: 11” x 12” or folded to 11” x 12”

Local Open Rates 15,001-18,000 10,001-15,000 3,001-10,000 0-3,000

Contracts

TYPE 4

This is an example of classified type No. 4. It uses a very large headline and is charged $5.50 per line.

1 to 6 Pages

8 Page or More

$85/M $95/M $105/M $115/M

$106/M $116/M $130/M $145/M

1 to 6 Pages [16x]

8 Pages or More [8x]

8 Pages or More [16x]

$76/M $87/M $95/M $100/M

$72/M $80/M $88/M $94/M

$95/M $105/M $115/M $124/M

$90/M $101/M $111/M $119/M

[Any non-folded inserts subject to 25% surcharge.]

Online Advertising Banners and Buttons The Exponent will gladly design and produce your online button or banner advertisement for you free of charge. Advertisers may also submit an electronic JPEG/JPG, GIF or SWF file using the standard Web measurements. Preferred method of submission is by e-mail to adproduction@purdueexponent.org. Deadline: Four business days prior to online posting.

Size

Contract Rates

Online Only*

Banner [468 pixels x 60 pixels] Skyscraper [120 pixels x 240 pixels] Billboard [300 pixels x 250 pixels] Button [120 pixels x 90 pixels]

$115 per month $115 per month $360 per month $105 per month

$175 per month $175 per month $535 per month $165 per month

Text Links The Exponent will post 5 text-based links for $195 per month. Each additional link is $35 per link with a maximum of 15 links.

Podcasts Podcasts are Web page-only, audio recaps of major sporting events - including football as well as men’s and women’s basketball games. The Exponent podcasts are $100 per game and includes one audio sponsorship reference and 2 online graphics.

Online Virtual Community The Exponent Virtual Community is an interactive 3-D model of many of the surrounding West Lafayette shopping districts. This site allows users to access the location, hours, coupons, menus and other information about businesses. Level 1: Name of business, address, phone number, hours, link to web site and one photo. Level 2: Everything in Level 1, plus link to coupons or menu and a rotating main page button.

One Semester One Semester + Summer Two Semesters Calendar Year

Level One

Level Two

$175 $225 $325 $375

$225 $275 $425 $475

[*For advertisers that do not hold a print contract.]

Advertising Rates

1 to 6 Pages [8x]

18,000 15,000 10,000 3,000

Page 6 The Exponent Rate Card 2006-07

Contact Information Shipping and Mailing Address: The Exponent P.O. Box 2506 460 Northwestern Avenue West Lafayette, IN 47996-2506

Staff Advertising Representatives Nicole Auffart Christy Harrison Mindy Coddington Ryan Condict

Phone: 765.743.1111 Fax: 765.743.6087 Web Site: www.purdueexponent.org E-Mail: advertising@purdueexponent.org

Position

Extension

Advertising Manager Advertising Director Advertising Coordinator Advertising Production Manager

122 108 109 122 114

E-Mail advertising@purdueexponent.org admanager@purdueexponent.org addirector@purdueexponent.org advertising@purdueexponent.org adproduction@purdueexponent.org

Measurement Mechanics The Exponent uses Standard Advertising Units [SAU 50 inch]. Single Column Width: 1.833” [11 picas] Page Width: 6 columns - 11.625” [Broadsheet] 5 columns - 9.667” [Tabloid] Page Depth/Height: 21” [Broadsheet] 11.5” [Tabloid]

Depth Requirements Advertisements must be as many inches deep as columns wide, except in classified. No partial column widths accepted. The minimum ROP size is 3 column inches. Depth must be full or half-inch. Any ad more than 18” in depth for Broadsheet or 8.5” in depth for Tabloid will be set and charged for fullcolumn depth.

Ad Production The Exponent will gladly design and produce ads free of charge. Proofs are available at the customer’s request. Four business days are required and only one proof is provided per ad. Proofs are for the purpose of correcting production errors, not design changes. Any art work submitted must have a resolution of 300 dpi or higher and have all fonts embedded in the document. The Exponent does not accept faxed artwork.

Ad Submission All submitted color ads must be CMYK equivalent.

Electronic Files The preferred method of submission is by electronic file. The Exponent accepts electronic files either by e-mail or on a Mac formatted disk. Files must be in a PDF, JPEG, TIFF or Quark format. Submissions must be high resolution, 300 dpi or higher. Electronic files must be generated from originals that are as large or larger than the reproduction size. All ads submitted on disk or sent electronically must have the fonts embedded in the document. Files sent to The Exponent are considered locked documents. If changes must be made to the ad, The Exponent is not responsible for the quality of reproduction. The file must meet minimum web press specifications. PDFs generated in Distiller should use print presets. All e-mailed ads should be sent to: adproduction@purdueexponent.org Clients who frequently transmit electronic files may transfer them to our FTP site. This is a direct connection to our server and your files will arrive almost immediately. Contact The Exponent for details. The Exponent requests all electronic files submitted be accompanied by a faxed copy of each submission to 765.743.6087.

Hard Copies The Exponent also accepts camera ready positives. Positives must be 85-line screen and printed on a high end or coated printer. No ink jet camera ready submissions accepted. Camera-ready submissions will be converted to electronic files and The Exponent is not responsible for the quality of reproduction. The Exponent cannot guarantee the quality of reproduction for materials not to specification and reserves the right to refuse use of such materials.

The Exponent Rate Card 2006-07

Page 7

Ad Cancellations Advertisements canceled prior to 9:00 am the business day before publication will be charged 50% of the gross billing for that insertion. Requests for cancelation after 9:00 am will be refused and the advertisement will run and be charged at the full rate.

Makegood Policy In order for an advertisement to be considered for any amount of makegood, the Advertising Director must be notified by the advertiser within seven days after the publication of the advertisement. The original copy and instructions must be legible and clear. The Exponent’s liability shall not exceed the cost of the advertisement in which the error occurred and the credit will be for the first incorrect insertion only. Makegood advertisements will be run, when feasible, before billing adjustments are allowed and may reprint only that portion of the advertisement that is in error. The Exponent accepts no liability for failure to publish advertising.

The Exponent accepts no financial responsibility for typographical errors that do not change the meaning or effectiveness of an ad, or cannot be automatically construed as damaging to the advertiser.

Ad Payment Payment in advance is required for all new accounts for a minimum of six months and for all transient, political, mail order and amusement advertising or until credit has been established by the business office. Billed accounts are expected to pay within 30 days or will be considered delinquent. Pre-Payment for word classified is required unless there is an existing account with The Exponent. All billed accounts will be charged at the private billed rate. No refunds.

Ad Placement Special placement, other than classified, cannot be guaranteed. Requests are honored when possible. Page position is neither sold nor guaranteed.

Acceptable Advertising The Exponent accepts advertising containing alcoholic beverages, contraceptives or tobacco products. Advertising not accepted is at the discretion of the publisher. Examples of advertising not accepted: Ghostwritten work such as research papers, hate or discriminatory advertising and 900 numbers. No foreign languages will be printed without translation in the ad.

Mail Order Advertising Prepayment is required. If the mail order advertisement provides an opportunity for a reader to send money for a product or service, the advertiser must supply The Exponent with a contact name and street address if the only address in the advertisement is a post office box or phone number. If a product is involved, The Exponent may ask for the product at no cost.

Miscellaneous Information The Exponent reserves the right to regulate typographical tone, subject matter, form, size, wording and illustrations of all advertisements and to reject or revise copy that in its sole opinion is objectionable or does not meet The Exponent’s standards. The Exponent also reserves the right to label any advertisement “paid advertising.” No ads will be published upside-down, sideways, or in any other manner not consistent with traditional newspaper make-up unless specific circumstances deem it necessary.

General Information and Advertising Policies

The Exponent accepts no responsibility for copy changes made by telephone.

The Exponent Rate Card 2006-07

Page 8

Publication Calendar June 2006 S

T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

July 2006

R F S 1 2 3 8 9 10 15 16 17 22 23 24 29 30

2 9 16 23 30

3 4 5 10 11 12 17 18 19 24 25 26 31

October 2006 S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

T W

August 2006

S 1 6 7 8 13 14 15 20 21 22 27 28 29

T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

SPRING

September 2006

R F S 3 4 5 10 11 12 17 18 19 24 25 26 31

T W

3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27

F S 1 2 7 8 9 14 15 16 21 22 23 28 29 30 FALL

December 2006

R F S 2 3 4 9 10 11 16 17 18 23 24 25 30

T W

3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27 31

March 2007

R F S 1 2 3 8 9 10 15 16 17 22 23 24

W 2 9 16 23 30

SUMMER/FALL

FALL

February 2007 M

T 1 6 7 8 13 14 15 20 21 22 27 28 29

November 2006

R F S 5 6 7 12 13 14 19 20 21 26 27 28

SUMMER

FALL

January 2007

F S 1 2 7 8 9 14 15 16 21 22 23 28 29 30

M T W 1 2 3 7 8 9 10 14 15 16 17 21 22 23 24 28 29 30 31

FALL

SPRING

April 2007

R F S 1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

S 1 8 15 22 29

SPRING

M T W 2 3 4 9 10 11 16 17 18 23 24 25 30

R F S 4 5 6 11 12 13 18 19 20 25 26 27

May 2007

R F S 5 6 7 12 13 14 19 20 21 26 27 28

T 1 6 7 8 13 14 15 20 21 22 27 28 29

SPRING

W 2 9 16 23 30

R F S 3 4 5 10 11 12 17 18 19 24 25 26 31

SPRING/SUMMER

[Dates noted in black are days of publication. Special issues are marked with squares.]

Special Issues Summer 2006

Spring 2007

June 12 - New Student Issue

Jan. 8 - Spring Welcome Back Jan. TBD - Housing Guide [Glossy] Feb. 8 - Romance Guide March 1 - Big Ten Tournament Preview [Women] March 8 - Big Ten Tournament Preview [Men] March 9 - NCAA Brackets Begin April 11 - Spring Housing Guide April 20 - Grand Prix

Fall 2006 Aug. 18 - Fall Welcome Back Sept. 1 - Football Tailgate Guide [Indiana State] Sept. 8 - Football Tailgate Guide [Miami - Ohio] Sept. 15 - Football Tailgate Guide [Ball State] Sept. 22 - Homecoming [Minnesota] Sept. 28 - Restaurant & Entertainment Guide Oct. 20 - Football Tailgate Guide [Wisconsin] Oct. 24 - Halloween Guide Oct. 27 - Football Tailgate Guide [Penn State] Nov. 7 - Housing Guide Nov. 17 - Football Tailgate Guide [Indiana]

Deadline Schedule Proof, ROP and Classified Display ads are due by 5:00 pm.

Word Classified ads are due by 2:00 pm.

Run Day

Proof

ROP

Classified Display

Word Classified

Monday Tuesday Wednesday Thursday Friday

Tuesday Wednesday Thursday Friday Monday

Wednesday Thursday Friday Monday Tuesday

Thursday Friday Monday Tuesday Wednesday

Friday Monday Tuesday Wednesday Thursday

Publication Calendar, Special Issues and Deadline Schedule

SUMMER

Y L I A D N A T R SPA

Rev. 8.08.06

e 1934 c n i S y t i s Univer e t a t S e s an Jo` Serving S dia kit

e m 7 0 0 2 2006

mbers u n t c a t n co g rates advertisin g policy advertisin p surveys i h s r e d a e r lendars a c n o i t a public

t h e o n

i t a m r o i n f . . . d e e n u y o r u o y a t ! s p i t r e g n f i

en t n o c f o table

Spartan (spar’tn), adj. 1. Sternly disciplined and rigorously austere. 2. Undaunted and bold. San Jose State University, founded in 1857, is situated in the heart of Silicon Valley and is the oldest public university in the state. Diversity, exuberance, and a modern appeal, are characteristics that have become synonymous in defining the city of San Jose. The Spartan Daily captures the essence of those qualities while maintaining a tradition of strong journalism. This tradition, in the center of a flourishing city, creates a unique heritage that is symbolic of San Jose. The Spartan Daily, has established a legacy of excellence since it was founded in 1934. Each day, over 30,000 students and faculty turn to the Spartan Daily, both in print and on the web, for current and late-breaking news. With thousands of copies distributed to over 40 locations, the Spartan Daily reinforces its commitment to informing, educating, and entertaining the “metropolitan campus” each weekday morning of the academic year. When students, staff, and faculty pick up the newspaper, they are exposed to special-interest supplements, theme sections, columns and opinions that offer an in-depth coverage of news, sports, and special events on and off campus. Each print and web page provides the reader with a sense of connection to a bold institution and the city it resides in. The Spartan Daily is a distinguished asset to the university’s Journalism and Mass Communications program and upholds a journalistic print tradition in an electronic environment.

CONTACT INFORMATION...................... 3 SJSU STATISTICS................................ 4 ADVERTISING POLICY.......................... 5 DISPLAY RATES.................................. 6 DIGITAL RATES.................................. 7 CLASSIFIED RATES.............................. 8 SUBSCRIPTIONS................................. 8 PUBLICATION CALENDARS.................... 9 READERSHIP SURVEY......................... 11

SPARTAN DAILY Rev. 8.08.06

ti a m r o f n i contact m a

Spartan Daily Dwight Bentel Hall, Room 209 San Jose State University San Jose, CA 95192-0149

Business Office Classified Advertising Display Advertising Editorial Fax

408.924.3283 408.924.3277 408.924.3270 408.924.3281 408.924.3280 408.924-3282

URL Email (advertising) Email (editorial)

n e

www.thespartandaily.com spartandailyads@casa.sjsu.edu spartandaily@casa.sjsu.edu

n e

Faculty Adviser Timothy Hendrick Fall 2006 Staff Advertising Advertising Director.............Chris Kaapcke Asst. Ad Director..............Allan Quindo Creative Director.............Shafeen Alam

Editorial Executive Editor............. Cheeto Barrera Managing Editor............. Shaminder Dula Photo Editor................. Neal Watersi

SPARTAN DAILY Rev. 8.08.06

ics t s i t a t s e ABOUT SAN JOSE d san jos

sjsu an

Over 31,000 students, faculty, and staff comprise the San Jose State University community.

STUDENT POPULATION 92% 7% 46% 54% 73%

are from California are from out-of state are male are female are from a minority ethnic group 28% Hispanic 39% Asian 4% African-American

16% 41% 21% 9% 13%

are are are are are

under 19 20-24 25-29 30-34 35-59

STUDENT ENROLLMENT

Freshmen Sophomores Juniors Seniors Graduates 2nd Bachelors

The Northern California and San Jose area offers a wide array of exciting cultural, recreational, educational and entertainment opportunities. Metropolitan San Jose is one of the most highly educated areas in the country. San Jose State University, founded in 1857, is the oldest public university in the state.

POPULATION: 1,000,364 San Jose is the third largest city in California, following Los Angeles and San Diego. It is the 10th largest city in the U.S. Despite its size, the City of San Jose has the nation’s best public safety record of any metropolitan area. MEDIAN INCOME A median household income of approximately $67,500 ranks San Jose as one of the highest in the U.S. (2005 State Department of Finance)

17% 9% 19% 28% 25% 21%

ENTERTAINMENT Theaters, cinemas, free concerts, fine dining, comedy clubs, shopping malls pepper the San Jose landscape. San Jose provides the public with free music and entertainment such as the famous San Jose Jazz Festival, Music in the Park, Metro Fountain Blues Festival, Cinco de Mayo festival. ACTIVITIES An abundance of natural and man-made attractions complement an eclectic arts and entertainment scene. Nestled between two mountain ranges and bathed in a Mediterranean climate, San Jose offers a myriad of recreational and historical attractions: family theme parks, sports, museums, and galleries. San Jose can boast that The Tech Museum of Innovation, Children’s Discovery Museum, San Jose Historical Museum, San Jose Rose Garden, and Great America, are in her backyard. The city provides a transportation grid of a convenient light rail, bicycle paths, bus service, and ample parking. AIRPORTS The Norman Y. Mineta San Jose International Airport is just a five-minute drive from downtown San Jose and the convention center. Direct routes to and from all major U.S. cities are also available. San Francisco International Airport is less than an hour’s drive north.

SPARTAN DAILY Rev. 8.08.06

i a D n a t r a Sp

cy i l o p g n i advertis

The Spartan Daily, established in 1934, is published Monday through Thursday when classes are in session (see publication schedule, page 9) and is available to over 31 ,000 students, faculty, and support staff at San Jose State University. Daily press run is 6500 copies. POLICY 1. Retail rates apply to advertising space sold to the retail business operated by the Advertiser. They cannot be used directly or indirectly to cover the advertising of any product of which Advertiser may be distributor: nor does it apply to any advertising classified as general rate advertising by the Publisher. The space contracted for will not be sublet to others, nor used for purposes other than herein named. 2. Publisher reserves the right to edit, alter or omit any advertisements submitted for publication. All advertising positions are the option of the Publisher. In no event will adjustments, re-runs or refunds be made because of position. Advertising orders directing insertions of advertising to a special position or designated page “or omit” will not be accepted. 3. Publisher reserves the right to insert the word “Advertisement” at Advertiser’s expense. 4. Credit for errors shall not exceed the cost of the space occupied by such error. On multiple insertions, credit for errors will not be given after the first insertion. Claims for adjustments must be made within seven days of publication. Publisher assumes no financial responsibility for typographical errors or for omission of copy. If there are disputes or discrepancies with published advertising, the customer may deduct only the amount in question from the charge and pay the balance.

5. Advertiser and/or advertising agency or agent, assumes all liability for advertisements published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility occurring therefrom against the Publisher. 6. Publisher reserves the right to revise rates and terms upon 30 days written notice to the current advertiser. Rates are subject to change. 7. Publisher reserves the right to reset body type in advertising because of resemblance to type face used in news stories. 8. Spartan Daily may require payment in full for any outstanding balance before accepting copy for publication or require cash payment with copy or both. Some retail advertisers may be temporarily extended a courtesy credit limit of up to $500 providing a completed credit application has been submitted. Spartan Daily reserves the right to restrict the use of this temporary extension. 9. Advertising agencies which place advertisements and receive statements for their customers are acting as agents for their customers. They are responsible for payment of account balance, signing of contracts, and for all other liabilities, and may be deemed to receive refund payments, notices, and other documents. 10. Advertiser agrees that the placement and publication of advertising is governed by laws of the State of California. Advertiser agrees that the City of San Jose and the County of Santa Clara, in which the Spartan Daily is located, shall be the forum for any legal action relating to advertising placed or published. 11. Spartan Daily will not be responsible for an advertisers printing material left thirty days after publication. 12. All accounts are due and payable fifteen days from billing date.

SPARTAN DAILY Rev. 8.08.06

rate y a l p s i d PRE-PRINTED INSERTS an Daily

Spart

Open Rate (net) Pre-paid (open) National Rate (net) National Rate (pre-pay)

$10.95 per column inch $10.00 per column inch $ 9.95 per column inch $ 9.45 per column inch

CONTRACT RATE (calculated for single run) Full Page (126 inches) $1247.40 Half Page (63 inches ) $ 689.85 Quarter Page (31.5 inches) $ 344.93 SEMESTER COLUMN INCH RATE (open rate only) 1 to 99 inches $10.95 per column inch 100 to 200 inches $ 9.90 per column inch 201 to 300 inches $ 9.00 per column inch 301+ inches $ 8.20 per column inch PICK-UP RATE (open rate only) Advertisements that run on Monday, Tuesday, Wednesday at the regular rate may be re-run on Thursday for half-price. CONSECUTIVE SEMESTER WEEK FREQUENCY RATE (Open Rate only) Minimum ad size 13+ weeks or full semester 4 inch(es)/week $9.21 6 $9.11 10 $9.02 15 $8.92 24 $8.82 31.5 $8.72 63 $8.62 126 $8.20 COLOR RATE (non-commissionable) Spot Color $200 per color Process Color (4-color) $450 (+ $100 set up charge)

Inserts can be up to standard tabloid size. All preprinted material must be submitted for approval and shipping two weeks in advance of publication and state “paid advertising supplement” at the top of each page in minimum 8 pt. type. Spartan Daily will gladly convert any preprinted insert into an ROP (Run-Of-Paper) ad. Charges are at the earned column inch rate plus any color charges. Upon advance notice and approval, inserts may be re-set to run back-to-back on consecutive pages to facilitate direct response or coupon use.

INSERTS Pages Price per 1000 copies 1-4 $72 6-8 $88 10-12 $104 14-24 $126 Publication run is 6,500 on print days CREATIVE SERVICES The client and the Spartan Daily Art staff work together to design informative and attention-grabbing print or web advertisements. The Spartan Daily’s Art Department offers clients creative layouts for new ads, graphic art services and clip art at no charge. Please contact the Spartan Daily for additional information. spartandailyads@casa.sjsu.edu. MECHANICAL MEASUREMENTS The Spartan Daily is a S.A.U. (Standard Advertising Unit) newspaper 1 1 Column 2 /36” ( 2.0278”) 2 2 Columns 4 /9” ( 4.2220”) 5 3 Columns 6 /12” ( 6.4167”) 11/ ” 4 Columns 8 18 ( 8.6111”) 29 5 Columns 10 /36” (10.8056”) 6 Columns 13” (13.0000”) Full-page negatives are 13” wide and 21” deep. PRINT PAGE SPACE EXAMPLES

(Color rates assume client-supplied prepress-ready art and/or materials). DEADLINES and FORMATS Ad materials are due by 2:00 pm, two days prior to the publication date. For ads that are to be created by our staff artists, all logos, copy, and/or art to be included in the ad are due by 2:00 pm, three days prior to the publication date. All materials should be provided in PDF format and emailed to: spartandailyads@casa.sjsu.edu.

FULL PAGE 6 col x 21” (126 Inches)

HALF PAGE 6 col x 10.5” (63 Inches)

QUARTER PAGE

3 col x 10.5” (31.5 Inches)

SPARTAN DAILY Rev. 8.08.06

tes

digital ra

SPACE EXAMPLES

Button Ad

120 x 90 pixels $10 per day

$45 per week

Banner Ad

468 x 60 pixels $15 per day

$70 per week

REACH On average the Daily receives over 45,000 impressions per day on its website. During news breaking events, the hits may reach up to 60,000 in a single day. Each time an ad is displayed on our website: www.thespartandaily.com, the cost is only $.01 (1 cent). Impressions represent the number of times an ad is displayed. On average, each ad receives more than 2,000 impressions per day. Simply, every time an ad pops up, an impression is made. Not only is it effective to know how many times your ad is being represented, but it is also important to know how frequently viewers click on the ad. By purchasing an impression amount, you have control over every aspect.

BUTTON AD

120 X 90

BANNER AD

468 X 60

CREATIVITY Internet ads can be designed free of charge by the Daily’s creative team. Colorful, attractive, animated and non-animated art is employed for effective advertising. For the best results, please contact your Spartan Daily representative in advance. Please allow one week for approval and integration into the site.

*Rates are calculated on a CPM basis, which is cost per thousand impressions. For every 10,000 impressions, the ad will be viewed by 10,000 people. BENEFITS • Advertising on the web is vibrant, colorful and visually stimulating. • Interactive ads entice participation from each visitor. • The web is constant and endless. Ads will run 24 hours per day, 7 days per week, yet you are not charged for Sat/Sun. • Effectiveness of ads can be measured and calculated, putting viewership into perspective. • Ads are intended for a specific audience. By visiting the web site, viewers provide pertinent information in exchange for the interaction. • Wide reach of the internet circulates quickly around the world for an affordable rate.

SPARTAN DAILY Rev. 8.08.06

ns o i t p i r c s b su s e t a r d e fi ssi a l c y l i a D n SPARTAN DAILY SUBSCRIPTION RATES Sparta $25.00 per semester. $40.00 per year.

SPARTAN DAILY CLASSIFIED ADS APPEAR IN PRINT, on the Spartan Daily Classified page and ONLINE at www.thespartandaily.com. The first line will be BOLD TYPE AND UPPER CASE.

Make checks or money order payable to Spartan Daily and mail to:

BASIC RATE

For more information, please call 408.924.3283.

Spartan Daily Subscriptions San Jose State University San Jose, CA 95192-0149

Up to three lines of classified ad copy. Each line averages 25 spaces. Each letter, number, punctuation mark and space is formatted into an ad line. Days: Rates:

1 2 3 $10.00 $15.00 $20.00

4 $25.00

ADDITIONAL LINES/DAYS Rate increases $2.50 each additional line after the third line per ad. Rate increases $3.00 per day after the fourth print day. FREQUENCY DISCOUNT 40+ consecutive printed issues: 10% discount. SJSU STUDENT RATE 10% DISCOUNT. Discount applies to student’s indivdual ad only. Not intended for businesses and/or other persons. SJSU ID REQUIRED.Place your ad at the service window in Dwight Bentel Hall (DBH) Room 209 M-F, 10 a.m. to 3 p.m. SPECIAL NOTES • Select from many online ad features. • Deadline is 10:00 a.m., 2 weekdays prior to publication. • Rates are consecutive days only. • All ads are prepaid • No refunds on cancelled ads. CLASSIFICATIONS Announcements Campus Clubs Employment Events

Greek Messages Opportunities For Rent Wanted

Volunteers Roommate wanted For Sale Services

FAST AND EASY PLACE YOUR AD ONLINE • • • •

Point your browser to www.thespartandaily.com. Click on the “classified” button on the left side of the Spartan Daily home page. Submit and pay for your classified ad with the convenience of a credit card. Your ad will run in the online edition and in the print edition of the Spartan Daily.

SPARTAN DAILY Rev. 8.08.06

06 0 2 l l a F r da n e l a c n o i publicat

Spartan Daily San Jose State University Fall 2006 ~ Print Dates

SPARTAN DAILY Rev. 8.08.06

7 0 0 2 g n i r endar Sp

nc o i t a c i l b u p

Spartan Daily San Jose State University Spartan Daily Spring 2007 ~ Print Dates San Jose State University

Spring 2007 ~ Print Dates

January S M T 1 2 7 8 9 14 15 16 21 22 23 28 29 30

W T 3 4 10 11 17 18 24 25 31

February F S 5 6 12 13 19 20 26 27

March S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

April S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24

W 4 11 18 25

T 5 12 19 26

May F S 6 7 13 14 20 21 27 28

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

W T 2 3 9 10 16 17 23 24 30 31

SPARTAN DAILY

Rev. 8.08.06

F S 4 5 11 12 18 19 25 26

v r u s p i h s reader WHERE STUDENTS LIVE

North Bay Area East Bay Area Santa Cruz/Monterey Peninsula West San Jose/Almaden Valley North San Jose Downtown San Jose South San Jose Gilroy/Hollister/Morgan Hill Los Gatos/Saratoga Sunnyvale/Mtn. View/Palo Alto San Francisco/San Mateo County Other

WHERE STUDENTS GO

San Jose East Bay Downtown San Jose Los Gatos San Francisco/San Mateo Santa Cruz/Monterey Palo Alto Other

WHAT STUDENTS EARNED

$1,000-5,000 $5,001-10,000 $10,001-15,000 $15,001-25,000 $25,001-35,000 $35,001-45,000 $45,001-55,000 $55,000-65,000 $65,001-75,000 $75,001+

WHERE THEY TRAVEL

2.3% 8.0% 2.3% 4.5% 23.9% 20.5% 16.0% 8.0% 2.3% 5.7% 4.5% 2.0%

24.7% 4.0% 23.8% 5.7% 18.6% 10.8% 5.7% 6.7%

Inside California Outside California, within the U.S. Outside the United States

29.2% 27.4% 43.3%

HOW THEY TRAVEL Air Car Other

51.2% 48.1% 0.7%

Projected Spending per Trip: Less than $200 $201-500 $501-1,000 $1,001-2,000 more than $2,001

13.4% 33.0% 34.8% 14.3% 4.5%

CAR OWNERSHIP

Planning to buy within the year New or Used? New Used

31.6% 45.3% 54.7%

41.1% 30.8% 2.8% 13.1% 6.5% 0.9% 1.9% 0.5% 0.9% 1.4%

WHEN STUDENTS TRAVEL

Frequency of travel in the next 12 months: 1-2 times 51.8% 3-4 times 33.9% 5-6 times 8.0% 7 or more 6.3%

SPARTAN DAILY Rev. 8.08.06

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WHERE THEY SHOP

Valley Fair Great Mall San Francisco Gilroy Outlets Stanford Eastridge Vallco Oakridge Santana Row East Bay Northridge Other

29.9% 11.1% 13.9% 6.1% 5.3% 6.1% 1.6% 7.8% 1.6% 2.5% 1.2% 12.7%

WHAT THEY BUY

Money spent on clothing in one month: Less than $200 $201-400 $401-800 more than $800

75.5% 19.1% 1.8% 3.6%

Electronic/Entertainment equipment purchases planned for the next year: Home/Car/Portable Stereo 21.5% CD Player 16.2% Cellular Phone 60.0% TV 38.3% VCR 21.6% DVD 23.8% Electronic Organizer (PDA) 14.3% High Speed Internet 11.3% Other 1.5%

WHEN THEY SPEND

Twice a week Once a week Once a month Once every few months Once a year Other

7.1% 21.4% 38.4% 24.1% 7.2% 1.8%

HOW THEY GET CONNECTED

99.2% of students currently own a personal PC MAC They connect via: Home School Work Other

computer. 82.9% 14.6% 72.3% 20.4% 6.6% 0.7%

HOW THEY SPEND

Average per shopping trip: $1-50 $51-100 $101-200 $201-500

38.5% 40.5% 15.5% 5.5%

Average per person on food: Under $7 $8-11 $12-15 Over $16

39.9% 38.9% 16.4% 4.8%

WHAT THEY DO

Entertainment: Comedy Clubs Dinner Amusement Parks Movies Sporting Events Concerts Bars Other

8.3% 17.4% 8.7% 25.0% 12.2% 15.6% 76.7% 10.8%

WHEN THEY GO TO BARS AND CLUBS Once a month 2-3 times a month Once a week Twice a week More than twice a week Do not go to bars

SPARTAN DAILY Rev. 8.08.06

31.0% 18.1% 8.6% 8.6% 10.3% 23.3%

D A ILY OR A NG E A D V E R T I S ING R AT E C A R D 2 006 -2 00 7 | 315 4 4 3 9 7 9 4 | A D S @ D A ILY OR A NG E .C OM

THE INDEPENDEN T ST UDEN T NEWSPA PER

Daily color, on demand

Every day The D.O. prints in color on its front and back pages. Not only does color increase a publication’s pickup rate, color ads jump off the page, grabbing your target audience by the (eye) balls.

FROM UNIVERSITY OF MISSOURI STUDENT SOCIETY OF NEWS DESIGN 2004-2005

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55° |

Beyond campus

The paper is delivered to more than 100 locations on and around campus, including all residence halls and university buildings. Local business also get the D.O., which means Syracuse residents in the Westcott, Marshall, Armory, and Hanover neighborhoods see the paper.

DEN THE INDEPEN

EW YORK SY R ACUSE, N E W SPA PE R OF T STUDENT N

september 25, 2006

�� By Laura Van Wert ��

editor by a.j. chavar | photo photo illustration

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Start thinking about that B-word

jason carter | contributing photographer ��

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CE IN 2006 EXCELLEN ADVERTISING AWARD

S INSIDE SPORT

INSIDE PULP

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COLOR COVERS EVERY DAY ��

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Smith for the regular season

“There was some maturity there. I think we developed. We can overcome setbacks a little better than what we were used to before.” Greg Robinson ��

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INSIDE SPORTS

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The Daily Orange is a student-written newspaper packed with original content, hard-hitting news, and the most complete — and often controversial — SU sports news. The D.O. has been recognized nearly every year since 1903 as one of the best college newspapers by the Associated Collegiate Press. Many local and national advertisers such as Geico, Boom Babies, Ford, and Verizon know that the most consistent way to reach the SU community is through The D.O. Local market surveys show that 95% of the student body and 78% of the SU faculty read the DO. If you want to reach the 30,000 students, well-paid professionals, and local residents of the SU community, the DO is the most — perhaps the only — reliable and cost effective way to advertise your product or message.

CALL NOW

315 443 9794

TO ADVERTISE!

NATIONAL

LOCAL & UNIVERSITY

STUDENT GROUPS

Full

$780

$560

$480

Half

390

280

240

Strip

210

150

130

Quarter

210

150

130

Eighth

100

1/16 TH

Center Spread

1,400

1,000

900

(FREE FULL COLOR INCLUDED ON CENTER SPREAD)

ADVERTISING MANAGER ADS@DAILYORANGE.COM ADS

Heather Collura EDITOR IN CHIEF

(315) 443-9798

EDITOR@DAILYORANGE.COM

Sponsored sections FEATURING YOUR EXCLUSIVE STRIP AD

7 Weeks

$500

14 Weeks

$800

28 Weeks

$1,200

JOYSTICK:

MON DAY

Video game reviews

DECIBEL :

Music reviews

BINDINGS: Book reviews

T U E SDAY

WEDNESDAY

FOOD PAGE: THURSDAY SPLICE : F R I DAY Movie reviews

Crossword sponsorship ONE AVAILABLE

$25 per day (1 Month Minimum)

Sudoku sponsorship ONE AVAILABLE

$25 per day (1 Month Minimum)

Yearly bulk discounts

SPECIAL OFFER FOR LOCAL AND NATIONAL BUSINESSES

2 to 4 pages

4 to 6 pages

Ad Sizes

7+ Pages

10%

Center Spread: 21” x 13” Full Page: 10” x 13” ½ Page Vertical: 5” x 13” ½ Page Horizontal: 10” x 6.5” ¼ Page Horizontal: 5” x 6.5” ¼ Page Vertical: 2.5” x 13” 1 ⁄8 Page Horizontal: 5” x 3.25” 1 ⁄8 Page Vertical: 2.5” x 6.5” 1 ⁄16: 2.5” x 3.25” Standard Strip: 10” x 3.25” Sponsored Pages Strip: 10“ x 1.75”

SPECIAL FOR LOCAL BUSINESSES ONLY

DISPLAY AD RATES

SIZE

Kathy Mott

the daily orange

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ve aring by industries recie Students caught ﬁlesh from university educational reprimand

Demographics

The D.O. reaches the entire SU, SUNY-ESF, and local business communities. This is over 30,000 people, mostly students with spending money and well-paid professionals. Syracuse students come from families with an average household income of more than $75,000. Faculty and staff members make $57,000 on average.

SPORTS

��

Contact Information (315) 443-9794

��

october 5, 2006

The D.O. prints in a compact 11x14 size. Tabloid size is easy to ﬂip through and navigate. (It’s also easier to read in class and not get caught.) The D.O. distributes 9,000 copies on weekdays during the school year. With an average readership of at least 2 people per copy, we reach over 18,000 people a day.

S Y R A C U S E , N E W YO R K

THE NATION’S BEST designed student newspaper

Petite for your pleasure

Circulation

WIDTH LISTED FIRST

CUSTOM SIZES A AVAILABLE

1 Page:

Color rates

One Color

$150

Four Color

$375

D A ILY OR A NG E A D V E R T I S ING R AT E C A R D 2 006 -2 00 7 | 315 4 4 3 9 7 9 4 | A D S @ D A ILY OR A NG E .C OM

CLASSIFIED ADS

2006-07 PUBLICATION CALENDAR AUGUST S

SEPTEMBER

9 10 11 12

OCTOBER

NOVEMBER

9 10 11 12 13 14

9 10 11

13 14 15 16 17 18 19

10 11 12 13 14 15 16

15 16 17 18 19 20 21

12 13 14 15 16 17 18

20 21 22 23 24 25 26

17 18 19 20 21 22 23

22 23 24 25 26 27 28

19 20 21 22 23 24 25

27 28 29 30 31

24 25 26 27 28 29 30

29 30 31

24 New student issue 28 Welcome back issue 31 Football Preview

14, 21 Orange Pages drop 29 Parents Weekend Guide

DECEMBER S

JANUARY F

26 27 28 29 30

2 Yom Kippur (no paper) 6 Homecoming issue 24 Eid ul-Fitr (no paper)

8 Basketball Preview 20-27 No paper

FEBRUARY

9 10 11 12 13

MARCH

9 10

 Classified ads cost $4.45 per issue for up to 15 words, and each additional word is 10 cents. Bold and CAPITALIZED words cost an additional 5 cents. For $7.00 per inch, a classified can be boxed, with $1.50 for each additional ¼ inch.  Classifieds may be placed by fax at 315 443 3689 with credit card payment only. The Daily Orange accepts Mastercard, Visa and Discover cards.  Classifieds may be placed at The Daily Orange offices (744 Ostrom Ave.) in person with payment of cash, check or credit card.

Additional features

10 11 12 13 14 15 16

14 15 16 17 18 19 20

11 12 13 14 15 16 17

17 18 19 20 21 22 23

21 22 23 24 25 26 27

18 19 20 21 22 23 24

CLASSIFIED AD TEXT

CHARGE

24 25 26 27 28 29 30

28 29 30 31

25 26 27 28

25 26 27 28 29 30 31

7 pt, default text CAPS TEXT Bold text Boxed ad Picture or logo

none +5 cents / word +5 cents / word $ 7 / inch $2 / day

5 Spring break guide

21 Lacrosse Preview

12-19 Spring break

MAY

APRIL S

9 10 11 12 13 14

15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 6-9 Easter (no paper) 24 Mayfest (no paper)

Publication date

No paper

Special issue

We accept advertising in all our special sections, which appear as inserts tucked inside the regular paper. Contact the Ad Manager for more info.

315 Lifestyle Magazine

9 10 11 12

ADVERTISING PRICE DEFINITIONS

- Local & University Rate: For university departments and advertisers in the city of Syracuse and its surrounding areas. Boundaries subject to the judgment of The D.O. business staff - National Rate: for advertisers outside the city of Syracuse and its surrounding areas - Student Group Rate: for Syracuse University students, groups, fraternities and sororities

CONTRACT RATES / BULK DISCOUNTS

- Advertising contracts are available for inserts and display ads upon request - Contracts must be signed by the Advertising Manager or Business Director

COMPOSITION POLICIES

- The D.O. does not provide ad proofs - The word “advertisement” will be placed in any ad that, in The D.O.’s opinion, resembles editorial content - All advertisements must be bordered - The D.O. reserves the right to reject any advertising copy it deems objectionable - The placement of all ads within the publication is at the sole discretion of The D.O. and is not guaranteed - The customer is responsible for original artwork; no copyrighted artwork will be accepted without the written authorization of the copyright holder -if The D.O. designs an ad the cost is 10 percent of the first insertion day

CONSECUTIVE RUNS OF THE SAME AD

RUNS

20 21 22 23 24 25 26

1-4 5 - 10 11 - 20 21 - 30 31 - 50 51+

27 28 29 30 10 Graduation guide

The small print - The deadline for all ads and changes is 2 p.m. two business days prior to the insertion date - Deadline for inserts and color ads is one week prior to the insertion date

Classiﬁed discount rates

13 14 15 16 17 18 19

Every Thursday! Ask for Information

DEADLINES

MAKE YOUR CLASSIFIED AD STAND OUT

BILLING

- Acceptable forms of payment: cash, business checks, personal checks, Visa, Mastercard and Discover. - All first-time advertisers must pre-pay for their ads - Credit applications are available through The D.O. business office for advertisers who wish to do long term (more than 1 semester) advertising and have advertised for three months prepaid - Billing is available (net 30 days) with prior credit approval - The returned check charge is $25 and must be paid to The D.O. by cash or money order only - Any past due accounts will incur a 1.5% service charge after 60 days and the loss of advertising privileges

CONDITIONS AND LIABILITIES

- Regarding errors in an advertisement, The D.O. is responsible only for the portion of space that an error appears in. No allowance will be made if errors do not materially affect the value of the advertisement or if the error is the fault of the advertiser. Credit is given at the sole discretion of The D.O. Advertising Manager or Business Director - The failure to insert any advertisement shall not be considered a breach of agreement. The D.O. assumes no liability for any damages whatsoever from the failure to insert an ad - Ad rates are subject to change without notice - Advertisers who do not follow the aforementioned payment policies will be referred to a collection agency and will be denied any further advertising

CLASSIFIEDS

BOXED

$4.45 $4.20 $3.90 $3.55 $3.10 $2.65

$7.00 $6.80 $6.55 $6.25 $5.90 $5.50

COST PER DAY

INSERT ADVERTISING

Have an existing sales ﬂyer that works for you? Have extra literature? Then Daily Orange inserts are an inexpensive way for you to get your material in the hands of the SU community. JUST

$60

INSERT

PER THOUSAND

 Inserts must be pre-printed and no larger than 8.5” x 11”  Minimum run is 5,000 copies, max is 9,000 per day Multiple inserts discount rates available

DAILYORANGE.COM

Call or email to request a rate card for the online version of The D.O. Now with more than 60,000 registered users.

• $6.95 per column inch for any single ad 31 inches or greater (1/4 page). • $6.25 per column inch for a full page ad.

2x4

2x3

$58.40/ day $203.60/ week

$43.80/ day $152.70/ week

Pick-Up Rates • $6.05 per column inch Run your ad on Tuesday at the regular rate of $7.30 per column inch and run the same size ad Wednesday, Thursday and/or Friday for only $6.05 per column inch. • Save 17% with the pick-up rate and build your frequency!

Half Page 6x10.5 $437.85/ day $1,751.40/ week

Semester Volume Discount • Accumulate 160 column inches in a single semester and pay $6.25 per column inch for all ads bought during the semester.

* Only one discount applies. Minimum ad size is 3 inches.

$21.90/ day $76.35/ week

Color Rates Using color in your ad will catch the reader’s eye, increase readership of your ad and bring more customers to your business. The Skiff offers you a wide array of color choices any day of the week. • Spot Color: $90 per color • Full Color: $295

6x2 (Banner) 1x5 $36.50/ day $127.25/ week

1x3

$87.60/ day $305.40/ week

2x5 $73.00/ day $254.50/ week

1/8 Page 3x5

$109.50/ day $381.75/ week

1/4 Page 3x10.5 $218.93/ day $875.72/ week

5 columns: 9.731”

Single Ad Discounts

4 columns: 7.75”

Discounts

Display Column Sizes • Only 5 columns are shown but please note there are 6 columns on a full broadsheet page (11.71”)

$437.85/ day $1,751.40/ week

3 columns: 5.75”

• Open Rate: $7.30 per column inch • On-campus Rate: $6.60 per column inch

2 columns: 3.786”

Full Page 6x21

Standard Rates

1 column: 1.83”

Advertising Rates and Sizes

tcu Daily Skiff SEPTEMBER OCTOBER

R 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

6 13 20 27 S

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

F 1 8 15 22 29

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

R 5 12 19 26

5 12 19 26

6 13 20 27

7 14 21 28

W 1 8 15 22 29

3 10 17 24 31

4 11 18 25

5 12 19 26

7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24 31

R 4 11 18 25

F 5 12 19 26

S 6 13 20 27

S 2 9 16 23 30

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

R 1 8 15 22

F 2 9 16 23

S 3 10 17 24

F 6 13 20 27

S 7 14 21 28

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

R 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24 31

R 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24

W 4 11 18 25

R 5 12 19 26

F 6 13 20 27

S 7 14 21 28

6 13 20 27

7 14 21 28

F 1 8 15 22 29

S 2 9 16 23 30

2006-2007 Special Sections

Publication Dates in Purple Special Section in White

August 22

October 27

January 16

March 23

September 1

November 10

February 2

April 13

September 15

November 28

February 9

April 27

October 13

December 1

March 2

May 2

Back to School

Football Preview

Family Weekend

Guide to Fort Worth

Homecoming Weekend

Basketball Preview

Holiday Season

Graduation Special

Welcome Back

Spring Sports Guide

Valentineâ&#x20AC;&#x2122;s Day Guide

Spring Fling

APRIL

W 2 9 16 23 30

7 14 21 28

T 1 8 15 22 29

MARCH

NOVEMBER

FEBRUARY

DECEMBER

JANUARY

AUGUST

2006-2007 Publication Schedule

Entertainment Guide

Restaurant Guide

Graduation

Student Salute

May 4

Orientation Issuedistributed at all sessions during the summer

2006 2007 advertising rates

tcu Daily Skiff

tcu Daily Skiff Contact Information: Mailing Address: TCU Daily Skiff TCU Box 298050 Fort Worth, TX 76129 UPS Mailing Address: TCU Daily Skiff 2805 S. University Dr. Moudy Bld. South, Room 294 Fort Worth, TX 76129 Phone: 817.257.7426 Fax: 817.257.7133 E-mail: skiffads@tcu.edu www.skiff.tcu.edu/advertising The TCU Daily Skiff is the only paper designed specifically for the students, faculty and staff of Texas Christian University. Sponsored and partially funded by the University since 1927, the Skiff runs every Tuesday through Friday during the fall and spring semesters. The TCU Daily Skiff, in its 105th year of serving the University, was first published in 1902, by editor Ed. S. McKinney. McKinney had hoped to use the Skiff to finance his way through school. He named it the “Skiff” because it was to be “the boat” by which he intended to sail through the financial waters of college to a degree.

94%

of TCU students read the Skiff.

Where else can you get coverage like that?

Each month the TCU Community spends $599,000 in restaurants, $517,000 on clothing, $453,000 at bars and clubs and $300,000 on car repairs. More than 7,100 undergraduates, 1,500 graduate students and1,600 faculty and staff make up the collective TCU body.

Specialty Advertising Opportunities Puzzle Sponsorship

Ski f f

Sponsor the Skiff’s daily crossword puzzle or daily sudoku. The crossword and sudoku are popular sections in the Skiff, and now advertisers can have their name right next to them! A 2 column by 2 inch space above the crossword, preceded by “Today’s crossword sponsored by...” or “Today’s sudoku sponsored by...”

Sudoku or Crossword Monthly Price: $450.00 Call today for more information!

Special Sections Each semester the Skiff publishes 8-10 special sections with a variety of themes. Each section is targeted to TCU students and follows a theme consistent with on-campus events. These sections utilize spot color for advertisers. They receive a pre-selected spot color for a discounted price.

Free Standing Inserts Deadline is two weeks prior to publication. Insertion orders must be accompanied by two copies of the inserts for approval. Printing of the inserts is the advertiser’s responsibility and must reach publisher one week in advance. Send inserts to: Texoma Web Offset 1908 N. Weaver Gainesville, TX 76241 940.665.6262

Cost per thousand: $100 Number of Inserts: 6,000 Total Cost: $600

Power Buy The Metroplex College PowerBuy program offers an opportunity to advertise in 11 student newspapers throughout the Dallas-Fort Worth-Denton area, while dealing with only one ad representative and only one bill. A great idea for businesses with several DFW locations. A greaet way to advertise concerts, events and interviews. Call the Skiff for more information.

THIS YEAR’S THEMES INCLUDE: • Back to School • Football Preview • Family Weekend • Guide to Fort Worth • Homecoming • Basketball Preview • Holiday Guide • Graduation • And many more!

Classified Line Ads • Classified ads are sold per word, per day. • Classified ads must be paid in full at time of placement. • Checks, cash and credit cards are accepted. • Ads may be placed by phone during normal business hours. • No refunds are made for cancelled classifieds.

Rates:

35¢ per word 45¢ per bold word

Payment Information

New advertisers are required to pay in advance for all advertising. Advertisers who want monthly billing should request and complete a credit application. Credit will be extended only at the discretion of the business manager. We accept cash, checks and credit cards (MasterCard, VISA, American Express and Discover). Advertising will be accepted during standard business hours, Monday through Friday between 8 a.m. and 5 p.m. For further information, call (817) 257-7426. Please mail proper payment to: TCU Daily Skiff Advertising TCU Box 298050 Fort Worth, TX 76129 No original artwork, photographs or other advertising materials will be returned unless accompanied by speciﬁc instructions.

Advertising Submissions: The Skiff has a qualiﬁed staff of production artists to create unique ads for your company. Any ad produced by a Skiff artist becomes property of the TCU Daily Skiff and cannot be reproduced in any other medium or publication without prior written consent. All other advertising submissions may be made via email attachment, provided that the document format is either “.pdf” or “.jpeg.” However, “.jpeg” images are not as sharp as other options.

Publisher Policy Publisher may reject copy that does not conform to editorial policies and may label certain ads with the term “advertisment.” Publisher is not bound by ad placement requests. All new advertising accounts are to be paid in advance. Contract terms are available to customers with established credit at the TCU Publications Office. Publisher is not responsible beyond the cost of an ad for production or scheduling errors. Such errors will be corrected in print on the same page where the ad carrying the error originally appeared, as soon as possible following the discovery of the error. All advertisements containing alcohol promotions will carry a disclaimer. The alcohol promotion must be secondary to non-alcohol portion. The TCU Daily Skiff is a student publication sponsored by the Texas Christian University Schieffer School of Journalism. TCU is a 501 (c)(3) non-profit institution and is an equal opportunity, affirmative action institution.

2006-07 Rate Card printer pairs

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2006-07 Publication Calendar

SPECIAL ISSUES

FALL S

October 2006

September 2006

August 2006 T

1 2 3 6 7 8 9 10 13 14 15 16 17 20 21 22 23 24 27 28 29 30 31

4 5 11 12 18 19 25 26

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

5 12 19 26

6 13 20 27

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 7 13 14 20 21 27 28

December 2006

November 2006 S

1 8 15 22 29

1 2 7 8 9 14 15 16 21 22 23 28 29 30

3 4 10 11 17 18 24 25

3 10 17 24 31

1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

SPRING March 2007

February 2007

January 2007 S

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 5 6 11 12 13 18 19 20 25 26 27

4 11 18 25

5 12 19 26

6 13 20 27

1 2 7 8 9 14 15 16 21 22 23 28

3 10 17 24

April 2007

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

May 2007

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

5 6 7 12 13 14 19 20 21 26 27 28

1 6 7 8 13 14 15 20 21 22 27 28 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

FALL SEMESTER

PUB DATE

Welcome Back DEADLINE: By section: Sports Entertainment Student Life Main News

Aug. 19 July 7 July 14 July 21 July 28

First day of classes DEADLINE:

Aug. 23 Aug. 18

Football Preview DEADLINE:

Sept. 1 June 28

Finals Edition DEADLINE:

Dec. 5 Nov. 30

SPRING SEMESTER

PUB DATE

Back to School DEADLINE:

Jan. 10 Jan. 5

Student Appreciation Day DEADLINE:

Feb. 23 Feb. 16

Finals Edition DEADLINE:

April 27 April 24

SUMMER

PUB DATE

Orientation DEADLINE:

May 31 April 13

First day of classes DEADLINE

June 5 May 31

Finals Edition DEADLINE

Aug. 10 Aug. 7

2006 UT FOOTBALL SCHEDULE

SUMMER June 2007 S

3 10 17 24

July 2007 W

1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

August 2007

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

5 12 19 26

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

3 10 17 24 31

4 11 18 25

Denotes special issues Football Friday

The Daily Beacon The University of Tennessee 11 Communications Building University of Tennessee Knoxville, TN 37996-0314

CALIFORNIA

Sept. 2

AIR FORCE

Sept. 9

FLORIDA

Sept. 16

MARSHALL (HC)

Sept. 23

at Memphis

Sept. 30

at Georgia

Oct. 7

ALABAMA

Oct. 21

at South Carolina

Oct. 28

LSU

Nov. 4

at Arkansas

Nov. 11

at Vanderbilt

Nov. 18

Kentucky

Nov. 25

Bold indicates home game

Ask your Ad Rep about our FOOTBALL FRIDAY special issues and distribution.

THE DAILY TAR HEEL ADVERTISING RATES AND INFORMATION 2006 - 2007