2007-3b-3 by CNBAM

DAILY O R A N G E M A R K E T I N G I N F O 2 0 0 6 -2 0 0 7 | 3 1 5 4 4 3 9 7 9 4 | A D S @ DA I LYO R A N G E . C O M

What they buy

At least 50% of the SU community spends money in the following categories:

Alcohol Bars or nightlife Coffee Groceries Restaurants/fast food Books or magazines Music (CD or downloaded) Movies (theater or rental) DVDs Women’s clothing Men’s clothing Shoes Gas Toiletries Hair salon or barber School supplies

The SU COMMUNITY SPENDS an average of $3,202,250 PER WEEK

THIS TOTALS ABOUT $125 PER PERSON ON CONSUMER GOODS AND SERVICES

People spend the MOST MONEY on groceries, gas, alcohol, restaurants/fast food, and coffee IN THAT ORDER

35% of students cite GAS as their top weekly expenditure

Out and about

Despite the stereotype that students are stuck on the Hill, a striking 93% of the SU community spends money in Carousel Mall. 83% spends money on Erie Blvd and 68% spends money in Armory Square.

No wheels? No problem 100% of students without cars still travel off campus. 58% of these students most frequently patronize a business that is off campus.

Design tid-bit

The most memorable ads are large, colorful, and funny.

The Daily Orange,, Syracuse University’s independent student newspaper, makes it a priority to understand the community in which it is based. Through intense market research, a striking picture of its market has emerged. To ensure that its advertising is as effective as possible, The D.O. has conducted surveys, interviews, and focus groups to ﬁnd out the consumer habits of students, faculty, and staff.

Tips for exceeding your expectations 1. Convey added value in your advertisement. Students want to think they’re getting a deal. 2. Remember the target of The Daily Orange is busy college students. You must stand out to get their attention. 3. Keep in mind that students don’t mind traveling off campus. The majority of businesses students patronize are off the Hill. 4. Spending the extra money for color or a larger size is always worth it. These factors are often present in effective ads. 5. Don’t restrict your business to one type of advertising. Students are looking to the classifieds for more than used cars. 6. Provide a clear picture of what your business has to offer. Photos, menus, and prices often work the best.

Advertising Client Research Presentation PRESENTED BY:

Laney Bentz Renee Gross Liza Johnson Brian Stout MAY 2, 2006

Where they spend

Top 10 businesses most frequented by the SU community:

1. Wegman’s * 2. P & C * 3. Carousel Mall * 4. Starbucks 5. Chuck’s 6. CVS 7 Faegan’s * 7. 8. Price Chopper * 9. Pita Pit & Mobil * (tied) 10. Soundgarden *

* INDICATES AN OFF CAMPUS BUSINESS

Prime territory

Although the Sudoku sponsorship has only been available for less than a year, it has quickly become the most valuable advertising space in the paper.

Get ‘em early

Over 50% of the SU community feels The DO best serves freshmen or first year undergraduates. By advertising regularly, businesses can create a lasting relationship with students early on.

��

TCU Box 298050, Ft. Worth, TX 76129 . 817.257.7426 . Fax: 817.257.7133 . skiffads@tcu.edu DISPLAY ADVERTISING INSERTION ORDER

Advertiser:

Date:

Billing Address: City:

State:

Phone:

Fax:

Contact:

Email: CALENDAR

Zip:

DAILY SPACE COST

2006 T W TR F 2007 T W TR F AUGUST 22 23 24 25 JANUARY 16 17 23 24 29 30 31 30 31 SEPTEMBER 1 FEBRUARY LABOR DAY 6 7 - 6 7 8 13 14 12 13 14 15 20 21 19 20 21 22 27 28 26 27 28 29 M ARCH OCTOBER 3 4 FALL BREAK 10 11 12 13 6 7 17 18 19 20 SPRING - BREAK 24 25 26 27 20 21 31 27 28 3 4 NOVEMBER 1 2 3 APRIL GOOD 7 8 9 10 10 11 14 15 16 17 17 18 THANKSGIVING 21 - 24 25 BREAK 28 29 30 DECEMBER 1

AD HEADLINE:

18 19 25 26 1 8 15 22

2 9 16 23

1 8 22 29 5 12 19 26

2 9 23 30 13 20 27

Columns

Inches

OPEN RATE: Inches Rate X

Column Inches

Cost

Quantity

Total

PICK UP RATE: X

OTHER COSTS: Spot Color $90 Full Color $295

Total Insertions

Special Section:

ADVERTISING DISCOUNTS . ONLY ONE DISCOUNT APPLIES Open Rate: $7.30 Pick Up Rate: $6.05 Discount Wed., Thur. and/or Fri. when same ad is placed Tues. $6.95 per column inch for order of 31 inches or more in a single issue. $6.25 per column inch for order of 160 column inches or more in a single semester. . 1/4 page (3 col x 10.5” at $6.95) $218.93

Other Costs

Total Cost PAYMENT INFORMATION Sales Representative:

Cash

Charge Check (No._____ )

Received By:

(Exp. Date)

account

. 1/2 page (6 col x 10.5” at $6.95)

$437.85

. Full Page (6 col x 21” at $6.25)

$787.50

department fund

(Credit Card #) (Name on Card) (Signature)

I hereby order and authorize placement of the advertisment(s) listed above in the TCU Daily Skiff. I certify that I am authorized to place this order and guarantee payment. I read the publisher’s policy and agree to abide by the terms and conditions herein. Signature

Title

Date

The TCU Daily Skiff is a Schieffer School of Journalism publication. TCU is a 501 (c) (3) non-profit institution. TCU is an equal opportunity, affirmative action institution.

Your Baby is Finally Graduating! Freeze this moment in time with a personalized ad in the TCU Daily Skiff’s keepsake graduation issue.

Krista Humphries Krista, It seems like just yesterday you carried this doll everywhere. We can’t wait to see you holding your diploma instead. We’re so proud of you and love you bunches!

Your graduation wish will be published on December 1, 2006.

Congratulations, Mom & Dad

Example of a 5.75” x 5” advertisement. 1. Fill out the personalized message below. 2. Check the box below for the ad size you would like to have. 3. Enclose a baby picture of your graduate. Both color and black & white pictures are accepted.

4. Enclose a check or money order made out to TCU Daily Skiff. We also accept credit cards. 5. Enclose a self-addressed stamped envelope if you would like your photo returned. 6. Ads must be received by November 15, 2006.

Student’s full name: _________________________________ Your name: ________________________________________

Your message: (Please do not exceed the word limit for the size you choose.)

Your address: ______________________________________ __________________________________________________ Your phone number: _________________________________ Charge Card (circle one) MC VISA AMEX DISCOVER Card # _________________________________ Expires _________ Name on card ____________________________________________ ____ $65 (3.75” x 4”) ____ $220 (Quarter Page 5.75” x 10.5”) 25 word limit 75 word limit, allow up to 4 pics ____ $115 (5.75” x 5”) ____ $425 (Half Page 11.71” x 10.5”) 50 word limit 250 word limit, allow up to 8 pics *Spot color for text included in price

- you may attach a separate sheet if needed

Please Return by November 15 to:

TCU Daily Skiff, Graduation Wishes TCU Box 298050 Fort Worth, TX 76129

Questions? Call (817) 257-7426

T H E T C U D A I L Y S K I F F TCU Box 298050, For t Wor th, Texas, 76129 • (817) 257-7426 • fax (817) 257-7133 • skiffads@tcu.edu Orientation Issue Insertion Order Advertiser:

Date:

Billing Address: City:

State:

Zip: Zip:

Business Address: Phone:

Fax:

Contact:

More than 1700 new students and their parents will see the orientation issue of the TCU Daily Skiff. Columns

Inches

Column Inches

Cost

Quantity

The Orientation Issue... •Is distributed at 7 new student sessions throughout the summer Inches

•Will be included in an orientation packet given to every student and parent when they attend orientation

Rate

Total

COLOR COSTS Spot Color $85 Full Color $295

COLOR COSTS

For O ffi c e u s e On l y Sales Representative:

SUBTOTAL

Date Received: ❏ Cash

❏ Check (No.

)

Amount: By:

Deadline: April 21

Total Cost

hereby order and authorize placement of the adver tisement(s) listed above in the TCU Daily Skif f. I cer tify that I am authorized to place this order and guarantee payment. I have read the publisher's policy and agreed to abide by the terms and conditions herein.

SIGNATURE

TITLE

DATE

T h e T C U D a i l y S k i f f i s a p u b l i c a t i o n o f t h e j o u r n a l i s m d e p a r t m e n t o f Te x a s C h r i s t i a n U n i v e r s i t y. T C U i s a 5 0 1 ( c ) ( 3 ) n o n - p r o f i t i n s t i t u t i o n . T C U i s a n e q u a l o p p o r t u n i t y, a f f i r m a t i v e a c t i o n i n s t i t u t i o n .

D V E R T I S I N G

E R M S

A N D

O N D I T I O N S

1. Adver tising may be placed at the office of the TCU Student Publications, Moudy Building South, Room 294. Ads will be accepted during normal business hours, Monday through Friday from 9:00 a.m. to 4:00 p.m. during regular academic terms. Classified and display ads may be ordered by mail by sending a completely filled out and signed a d v e r t i s i n g i n s e r t i o n o r d e r a c c o m p a n i e d b y a l l c o p y a n d p a y m e n t t o t h e T C U D a i l y S k i f f, Te x a s C h r i s t i a n U n i v e r s i t y, P. O . B o x 2 9 8 0 5 0 , F o r t Wo r t h , T X 7 6 1 2 9 . C o p i e s , a r t w o r k , p h o t o g r a p h s , e t c . a r e n o t r e t u r n e d e x c e p t w h e n specifically requested. An adver tising account representative will come to your business upon request to assist you with display adver tising. 2. The word "daily" as applied to the frequency of publication of the newspaper shall be defined to mean p u b l i c a t i o n Tu e s d a y t h r o u g h F r i d a y d u r i n g f a l l a n d s p r i n g t e r m s e x c e p t d u r i n g u n i v e r s i t y b r e a k s , h o l i d a y s , o f f i c i a l closings, etc. 3. All adver tising must be paid in advance of publication when the inser tion order is signed. Credit may be a t t h e o p t i o n o f t h e b u s i n e s s m a n a g e r. C r e d i t i s n o t e x t e n d e d t o b a r s , r e s t a u r a n t s , l o u n g e s , h a i r s a l o n s , o r a t o e s t a b l i s h m e n t s w h i c h h a v e b e e n i n b u s i n e s s f o r l e s s t h a n o n e y e a r. T h e g r a n t i n g o f c r e d i t i s d e t e r m i n e d w i t h o u t regard to race, creed, sex, religion or national origin. 4 . F o r a c c o u n t s o n c r e d i t , o n e t e a r s h e e t f o r e a c h a d p u b l i s h e d d u r i n g a g i v e n m o n t h i s m a i l e d m o n t h l y, accompanied by an invoice for the ad. 5. A statement will be mailed monthly for all accounts having an outstanding balance. Accounts that remain unpaid more than thir ty days may not be accepted for fur ther adver tisement until the balance is paid. 6 . T h e p u b l i s h e r w i l l n o t b e l i a b l e f o r a n y a d v e r t i s e m e n t p u b l i s h e d u n l e s s t h e a d v e r t i s i n g i n s e r t i o n o r d e r, a l l c o p y, ar twork, illustrations, etc. and payment were received by the publisher by the appropriate deadline. If any error in a n a d v e r t i s e m e n t i s m a d e b y t h e p u b l i s h e r, t h e p u b l i s h e r ' s l i a b i l i t y s h a l l b e o n l y f o r t h e p o r t i o n o f t h e e n t i r e c o s t of the adver tisement as the publisher shall determine by evaluating the extent of the error in relation to the entire adver tisement. The publisher will not consider adjustment of charges for any adver tisement involving typographical errors or erroneous inser tion unless notice is given by the adver tiser within five days after publication of the ad. The publisher will not be held liable for more than one incorrect inser tion of any adver tisement. 7. Page position cannot be guaranteed. 8. Double truck ads are accepted and, where possible, will be placed in a center spread. If not possible, the ad will be placed on facing pages which are not a single continuous sheet. There is no additional charge for the space b e t w e e n t h e c o l u m n s o r, i f p r i n t e d a c r o s s a t w e l v e c o l u m n s p r e a d , f o r t h e g u t t e r s p a c e . D o u b l e t r u c k a d s m u s t b e at least eight inches high and 13 columns wide. 9 . I f a n a d v e r t i s e r u s e s a n a d v e r t i s i n g a g e n c y, t h e a d v e r t i s e r a n d t h e a g e n c y s h a l l b e j o i n t l y a n d s e v e r a l l y l i a b l e for payment and for compliance with applicable deadlines and terms and conditions of adver tising in The TCU D a i l y S k i f f. T h e a d v e r t i s e r a n d o r t h e i r a d v e r t i s i n g a g e n c y a s s u m e f u l l a n d c o m p l e t e r e s p o n s i b i l i t y f o r t h e c o n t e n t (including test representations, illustrations, model and other releases, copyrights, etc.) of all ads printed pursuant to this agreement and shall reimburse the publisher for any amount of expense incurred by the publisher in settlement of claims or in satisfaction of judgments obtained by reason of such adver tising copy together with all expenses in connection therewith, including, but not limited to, attorney's fees and costs of litigation. 10. All advertising is subject to acceptance by publisher who reserves the right to reject copy at their sole discretion at any time prior to publication. 11. An adver tiser who requests to cancel an adver tisement after the inser tion order and copy deadline is liable for a ser vice charge (minimum $35 or 10 percent of the cost of the ad, whichever is greater) plus all charges associated with the cost of the space, production, ser vicing of the account which would have been incurred by the adver tiser if the ad had run as originally inserted. 12. The publisher charges which may publisher after the lengthy amount of provide a disk with

reser ves the right to add to the cost of an adver tisement any applicable production or special have been omitted from the inser tion order or requested by the adver tiser and incurred by the i n s e r t i o n o r d e r i s s i g n e d b y t h e a d v e r t i s e r. A f e e w i l l b e a d d e d i f t h e a d v e r t i s e m e n t c o n t a i n s c o p y, s u c h a s a l i s t o f n a m e s ( w i t h 3 0 n a m e s o r m o r e ) . F o r t h e s e c a s e s t h e a d v e r t i s e r m u s t all the copy on a file saved under “text” format.

13. All adver tising must be for the full run of press. 14. All adver tising mentioning alcoholic beverages will run a disclaimer reading: “TCU does not encourage the consumption of alcohol. If you do consume alcohol you should do so in moderation and you should never drive a f t e r d r i n k i n g .” 15. The advertiser and their agents of which The TCU Daily Skiff and its publisher are not one, are solely responsible for the contents of all adver tisements and for compliance of applicable legal and professional statutes and policies. 16. This agreement contains the entire agreement of all parties. No agreements, conditions, or representation, verbal or other wise have been made to either par ty that are not contained in this contract. Any modifications are n o t b i n d i n g o n t h e p u b l i s h e r.

How does it feel to have everyone staring at you?

Sponsor the daily crossword and Sudoku puzzle and have the undivided attention of over 8,000 TCU students for hours every week. Contact the TCU Daily Skiff Advertising ofďŹ ce at 817.257.7426 or skiffads@tcu.edu for rates and info.

��

TCU Box 298050, Ft. Worth, TX 76129 . 817.257.7426 . Fax: 817.257.7133 . skiffads@tcu.edu

RELIGION DIRECTORY ADVERTISING INSERTION ORDER Advertiser:

Date:

Billing Address: City:

State:

Phone:

Fax:

Contact:

Email:

Zip:

The Religion Directory is published every Friday during the fall and spring semesters, with exceptions of Fall Break and Thanksgiving in the fall and Spring Break in the spring. It is published the Thursday before Good Friday in the spring. The fall semester runs from August 22 to December 1 and the spring semester from January 16 to April 27.

CALENDAR

INSERTION REQUEST

FALL 2006

SPRING 2007

AUGUST

SEPTEMBER

1 8 15 22 29

JANUARY

19 26

FEBRUARY

2 9 16 23 2 9 23 30 13 20 27

OCTOBER

13 20 27

MARCH

NOVEMBER

3 10 17 1

APRIL

DECEMBER

Fall Cost

$175.00

Spring Cost

Total Cost

PAYMENT

Sales Representative:

Received By:

Cash

Charge Check (No._____ ) /

(Signature)

$175.00

(Exp. Date)

(Credit Card #) (Name on Card)

Title

Date

The TCU Daily Skiff is a Schieffer School of Journalism publication. TCU is a 501 (c) (3) non-profit institution. TCU is an equal opportunity, affirmative action institution.

T C U

H E

TCU B O X 298050, F O R T W O R T H , TE X A S 76129 • (817) 257-7426 •

T U D E N T I

A I L Y I

A L U T E

N S E R T I O N

FAX

K I F F

(817) 257-7133

S S U E

R D E R

Advertiser:

Date:

Billing Address: City:

State:

Zip:

Business Address:

Zip:

Phone:

Fax: Deadline for contracts is April 27

Contact:

Celebrating student leadership on campus by honoring the most involved Horned Frogs.

The Student Salute Issue Columns

♦ Acknowledges the involvement

Inches

Column Inches

and accomplishments of TCU students in campus organizations and events.

♦ Is distributed campus-wide for

maximum readership. FO R O F F I C E

USE

Inches

ONLY

Rate

Cost

Total

Quantity

Sales Representative:

COLOR COSTS

Date Received: ❏ Cash

❏ Check (No.

)

Spot Color $85 Full Color $285

Amount:

COLOR COSTS

By:

account

SUBTOTAL department fund

Total Cost

project

(signature) I h e r e by o r d e r a n d a u t h o r i ze p l a c e m e n t o f t h e a d ve r t i s e m e n t ( s ) l i s t e d a b ove i n t h e TC U D a i l y S k i f f . I c e r t i f y t h a t I a m a u t h o r i ze d t o p l a c e t h i s o r d e r a n d g u a r a n t e e p ay m e n t . I h ave r e a d t h e p u b l i s h e r ' s p o l i c y a n d a g r e e d t o a b i d e by the terms and conditions herein. SIGNATURE

TI T L E

DATE

T h e T C U D a i l y S k i f f i s a p u b l i c a t i o n o f t h e S c h i e f f e r S c h o o l o f J o u r n a l i s m o f Te x a s C h r i s t i a n U n i v e r s i t y. T C U i s a 5 0 1 ( c ) ( 3 ) n o n - p r o f i t i n s t i t u t i o n . T C U i s a n e q u a l o p p o r t u n i t y, a f f i r m a t i v e a c t i o n institution.

T C U

H E

A I L Y

TCU B O X 298050, F O R T W O R T H , TE X A S 76129 • 817.257.7426 •

P E C I A L

E C T I O N

N S E R T I O N

S817.257.7133 K I F

FAX

R D E R

Advertiser:

Date:

Billing Address: City:

State:

Zip:

Business Address:

Zip:

Phone:

Fax:

Contact:

Email:

C A FALL 2006

L E N D A R

P A C E

O S T

BROADSHEET 6 COLUMNS X 21 INCHES

AUG. 22 WELCOME BACK COLOR: TCU PURPLE - $15

SEPT. 1

A I L Y

WELCOME BACK FOOTBALL PREVIEW FAMILY WEEKEND HOMECOMING BASKETBALL PREVIEW HOLIDAY GUIDE GRADUATION SPECIAL

FOOTBALL PREVIEW COLOR: TCU PURPLE - $15

15 FAMILY WEEKEND COLOR: BLUE - $15 OCT. 13 GUIDE TO FORT WORTH COLOR: BLUE 27 HOMECOMING COLORS: GREEN AND TCU PURPLE - $30

Inches

Rate

NOV. 10 BASKETBALL PREVIEW COLOR: TCU PURPLE - $15

Columns

Cost

Inches

Column Inches

Quantity

Total

28 HOLIDAY GUIDE COLOR: RED - $15 DEC. 1

GRADUATION SPECIAL COLORS: BLUE AND TCU PURPLE-$30

For Ofﬁce Use Only

Total

FORT WORTH MAP WITH A GENERAL DESCRIPTION OF YOUR STORE'S SERVICES AND PRODUCTS.

Sales Representative:

LET

$65

TCU STUDENTS KNOW EXACTLY WHERE YOU ARE, WHAT YOUR STORE LOOKS LIKE AND WHAT

Date Received: ❏ Cash

GUIDE TO FORT WORTH A PICTURE OF YOUR STORE FRONT SET ON A

❏ Check (No.

)

YOU HAVE TO OFFER!

❏ Credit Card (No.

)

Name on Card

COLOR COSTS

(Exp. Date)

By:

SUBTOTAL

account

DISCOUNT-10%

department fund

Total Cost

project

(signature)

I hereby order and authorize placement of the advertisement(s) listed above in the TCU Daily Skiff. I certify that I am authorized to place this order and guarantee payment. I have read the publisher's policy and agreed to abide by the terms and conditions herein.

SIGNATURE

TI T L E

DATE

T h e T C U D a i l y S k i f f i s a p u b l i c a t i o n o f S c h i e f f e r S c h o o l o f J o u r n a l i s m o f Te x a s C h r i s t i a n U n i v e r s i t y. T C U i s a 5 0 1 ( c ) ( 3 ) n o n - p r o f i t i n s t i t u t i o n . T C U i s a n e q u a l o p p o r t u n i t y, a f f i r m a t i v e a c t i o n institution.

D V E R T I S I N G

E R M S

A N D

O N D I T I O N S

1. Advertising may be placed at the office of the TCU Student Publications, Moudy Building South, Room 294. Ads will be accepted during normal business hours, Monday through Friday from 9:00 a.m. to 4:00 p.m. during regular academic terms. Classified and display ads may be ordered by mail by sending a completely filled out and s i g n e d a d v e r t i s i n g i n s e r t i o n o r d e r a c c o m p a n i e d b y a l l c o p y a n d p a y m e n t t o t h e T C U D a i l y S k i f f , Te x a s C h r i s t i a n U n i v e r s i t y, P. O . B o x 2 9 8 0 5 0 , F o r t Wo r t h , T X 7 6 1 2 9 . C o p i e s , a r t w o r k , p h o t o g r a p h s , e t c . a r e n o t r e t u r n e d e x c e p t w h e n specifically requested. An advertising account representative will come to your business upon request to assist you with display advertising. 2. The word "daily" as applied to the frequency of publication of the newspaper shall be defined to mean p u b l i c a t i o n Tu e s d a y t h r o u g h F r i d a y d u r i n g f a l l a n d s p r i n g t e r m s e x c e p t d u r i n g u n i v e r s i t y b r e a k s , h o l i d a y s , o f f i c i a l closings, etc. 3. All advertising must be paid in advance of publication when the insertion order is signed. Credit may be a p p r o v e d a t t h e o p t i o n o f t h e b u s i n e s s m a n a g e r. C r e d i t i s n o t e x t e n d e d t o b a r s , r e s t a u r a n t s , l o u n g e s , h a i r s a l o n s , o r t o e s t a b l i s h m e n t s w h i c h h a v e b e e n i n b u s i n e s s f o r l e s s t h a n o n e y e a r. T h e g r a n t i n g o f c r e d i t i s d e t e r m i n e d without regard to race, creed, sex, religion or national origin. 4 . F o r a c c o u n t s o n c r e d i t , o n e t e a r s h e e t f o r e a c h a d p u b l i s h e d d u r i n g a g i v e n m o n t h i s m a i l e d m o n t h l y, accompanied by an invoice for the ad. 5. A statement will be mailed monthly for all accounts having an outstanding balance. Accounts that remain unpaid more than thirty days may not be accepted for further advertisement until the balance is paid. 6 . T h e p u b l i s h e r w i l l n o t b e l i a b l e f o r a n y a d v e r t i s e m e n t p u b l i s h e d u n l e s s t h e a d v e r t i s i n g i n s e r t i o n o r d e r, a l l c o p y, a r t w o r k , i l l u s t r a t i o n s , e t c . a n d p a y m e n t w e r e r e c e i v e d b y t h e p u b l i s h e r b y t h e a p p r o p r i a t e d e a d l i n e . I f a n y e r r o r i n a n a d v e r t i s e m e n t i s m a d e b y t h e p u b l i s h e r, t h e p u b l i s h e r ' s l i a b i l i t y s h a l l b e o n l y f o r t h e p o r t i o n o f t h e entire cost of the advertisement as the publisher shall determine by evaluating the extent of the error in relation to the entire advertisement. The publisher will not consider adjustment of charges for any advertisement involving typographical errors or erroneous insertion unless notice is given by the advertiser within five days after publication of the ad. The publisher will not be held liable for more than one incorrect insertion of any advertisement. 7. Page position cannot be guaranteed. 8. Double truck ads are accepted and, where possible, will be placed in a center spread. If not possible, the ad will be placed on facing pages which are not a single continuous sheet. There is no additional charge for the space b e t w e e n t h e c o l u m n s o r, i f p r i n t e d a c r o s s a t w e l v e c o l u m n s p r e a d , f o r t h e g u t t e r s p a c e . D o u b l e t r u c k a d s m u s t b e at least eight inches high and 13 columns wide. 9 . I f a n a d v e r t i s e r u s e s a n a d v e r t i s i n g a g e n c y, t h e a d v e r t i s e r a n d t h e a g e n c y s h a l l b e j o i n t l y a n d s e v e r a l l y l i a b l e for payment and for compliance with applicable deadlines and terms and conditions of advertising in The TCU Daily Skiff. The advertiser and or their advertising agency assume full and complete responsibility for the content (including test representations, illustrations, model and other releases, copyrights, etc.) of all ads printed pursuant to this agreement and shall reimburse the publisher for any amount of expense incurred by the publisher in settlement of claims or in satisfaction of judgments obtained by reason of such advertising copy together with all expenses in connection therewith, including, but not limited to, attorney's fees and costs of litigation. 10. All advertising is subject to acceptance by publisher who reserves the right to reject copy at their sole discretion at any time prior to publication. 11 . A n a d v e r t i s e r w h o r e q u e s t s t o c a n c e l a n a d v e r t i s e m e n t a f t e r t h e i n s e r t i o n o r d e r a n d c o p y d e a d l i n e i s l i a b l e f o r a service charge (minimum $35 or 10 percent of the cost of the ad, whichever is greater) plus all charges associated with the cost of the space, production, servicing of the account which would have been incurred by the advertiser if the ad had run as originally inserted. 12. The publisher reserves the right to add to the cost of an advertisement any applicable production or special charges which may have been omitted from the insertion order or requested by the advertiser and incurred by the p u b l i s h e r a f t e r t h e i n s e r t i o n o r d e r i s s i g n e d b y t h e a d v e r t i s e r. A f e e w i l l b e a d d e d i f t h e a d v e r t i s e m e n t c o n t a i n s l e n g t h y a m o u n t o f c o p y, s u c h a s a l i s t o f n a m e s ( w i t h 3 0 n a m e s o r m o r e ) . F o r t h e s e c a s e s t h e a d v e r t i s e r m u s t provide a disk with all the copy on a file saved under “text” format. 13. All advertising must be for the full run of press. 14. All advertising mentioning alcoholic beverages will run a disclaimer reading: “TCU does not encourage the consumption of alcohol. If you do consume alcohol you should do so in moderation and you should never drive after drinking.” 15. The advertiser and their agents of which The TCU Daily Skiff and its publisher are not one, are solely responsible for the contents of all advertisements and for compliance of applicable legal and professional statutes and policies. 16. This agreement contains the entire agreement of all parties. No agreements, conditions, or representation, verbal or otherwise have been made to either party that are not contained in this contract. Any modifications are n o t b i n d i n g o n t h e p u b l i s h e r.

H E

T C U

A I L Y

K I F F

TCU Box 298050, Fort Worth, Texas 76129 • (817) 257-7426 • fax (817) 257-7133 • skiffads@tcu.edu

Special Section Insertion Order Advertiser:

Date:

Billing Address: City:

State:

Zip:

Business Address:

Zip:

Phone:

Fax:

C a l e n d a r Spring 2006 JAN.

D a i l y

20 WELCOME BACK COLOR: TCU PURPLE - $10

FEB.

SPRING SPORTS GUIDE COLOR: TCU PURPLE - $10

10 VALENTINE'S DAY GUIDE COLOR: RED - $10 24 CROSSWORD BOOK COLOR: B/W NO COLOR SPOT COLOR: $50 FULL COLOR: $100 MAR.

ENTERTAINMENT GUIDE COLORS: RED & BLUE - $20

SPRING FLING 24 COLOR: GREEN - $10 APRIL

Contact:

S p a c e

C o s t

BROADSHEET 6 COLUMNS X 21 INCHES WELCOME BACK SPRING SPORTS GUIDE VALENTINE'S DAY GUIDE ENTERTAINMENT GUIDE SPRING FLING RESTAURANT GUIDE GRADUATION SPECIAL

Columns

Rate

Inches

Column Inches

Quantity

Cost

Inches

Total

CROSSWORD BOOK

RESTAURANT GUIDE COLOR: BLUE - $10

GRADUATION SPECIAL 28 COLOR: TCU PURPLE & BLUE - $20

For O f f i c e us e O n l y

Total

QUARTER PAGE - $50 HALF PAGE - $100 FULL PAGE - $200 3 COLUMNS X 9.5 INCHES (FULL PAGE)

Sales Representative: Date Received: ❏ Cash

❏ Check (No.

)

COLOR COSTS

Amount: By:

SUBTOTAL

account department

DISCOUNT-10%

fund

Total Cost

project

(signature)

SIGNATURE

TI T L E

DATE

D V E R T I S I N G

E R M S

A N D

O N D I T I O N S

1. Advertising may be placed at the office of the TCU Student Publications, Moudy Building South, Room 294. Ads will be accepted during normal business hours, Monday through Friday from 9:00 a.m. to 4:00 p.m. during regular academic terms. Classified and display ads may be ordered by mail by sending a completely filled out and s i g n e d a d v e r t i s i n g i n s e r t i o n o r d e r a c c o m p a n i e d b y a l l c o p y a n d p a y m e n t t o t h e T C U D a i l y S k i f f , Te x a s C h r i s t i a n U n i v e r s i t y, P. O . B o x 2 9 8 0 5 0 , F o r t Wo r t h , T X 7 6 1 2 9 . C o p i e s , a r t w o r k , p h o t o g r a p h s , e t c . a r e n o t r e t u r n e d e x c e p t w h e n specifically requested. An advertising account representative will come to your business upon request to assist you with display advertising. 2. The word "daily" as applied to the frequency of publication of the newspaper shall be defined to mean p u b l i c a t i o n Tu e s d a y t h r o u g h F r i d a y d u r i n g f a l l a n d s p r i n g t e r m s e x c e p t d u r i n g u n i v e r s i t y b r e a k s , h o l i d a y s , o f f i c i a l closings, etc. 3. All advertising must be paid in advance of publication when the insertion order is signed. Credit may be a p p r o v e d a t t h e o p t i o n o f t h e b u s i n e s s m a n a g e r. C r e d i t i s n o t e x t e n d e d t o b a r s , r e s t a u r a n t s , l o u n g e s , h a i r s a l o n s , o r t o e s t a b l i s h m e n t s w h i c h h a v e b e e n i n b u s i n e s s f o r l e s s t h a n o n e y e a r. T h e g r a n t i n g o f c r e d i t i s d e t e r m i n e d without regard to race, creed, sex, religion or national origin. 4 . F o r a c c o u n t s o n c r e d i t , o n e t e a r s h e e t f o r e a c h a d p u b l i s h e d d u r i n g a g i v e n m o n t h i s m a i l e d m o n t h l y, accompanied by an invoice for the ad. 5. A statement will be mailed monthly for all accounts having an outstanding balance. Accounts that remain unpaid more than thirty days may not be accepted for further advertisement until the balance is paid. 6 . T h e p u b l i s h e r w i l l n o t b e l i a b l e f o r a n y a d v e r t i s e m e n t p u b l i s h e d u n l e s s t h e a d v e r t i s i n g i n s e r t i o n o r d e r, a l l c o p y, a r t w o r k , i l l u s t r a t i o n s , e t c . a n d p a y m e n t w e r e r e c e i v e d b y t h e p u b l i s h e r b y t h e a p p r o p r i a t e d e a d l i n e . I f a n y e r r o r i n a n a d v e r t i s e m e n t i s m a d e b y t h e p u b l i s h e r, t h e p u b l i s h e r ' s l i a b i l i t y s h a l l b e o n l y f o r t h e p o r t i o n o f t h e entire cost of the advertisement as the publisher shall determine by evaluating the extent of the error in relation to the entire advertisement. The publisher will not consider adjustment of charges for any advertisement involving typographical errors or erroneous insertion unless notice is given by the advertiser within five days after publication of the ad. The publisher will not be held liable for more than one incorrect insertion of any advertisement. 7. Page position cannot be guaranteed. 8. Double truck ads are accepted and, where possible, will be placed in a center spread. If not possible, the ad will be placed on facing pages which are not a single continuous sheet. There is no additional charge for the space b e t w e e n t h e c o l u m n s o r, i f p r i n t e d a c r o s s a t w e l v e c o l u m n s p r e a d , f o r t h e g u t t e r s p a c e . D o u b l e t r u c k a d s m u s t b e at least eight inches high and 13 columns wide. 9 . I f a n a d v e r t i s e r u s e s a n a d v e r t i s i n g a g e n c y, t h e a d v e r t i s e r a n d t h e a g e n c y s h a l l b e j o i n t l y a n d s e v e r a l l y l i a b l e for payment and for compliance with applicable deadlines and terms and conditions of advertising in The TCU Daily Skiff. The advertiser and or their advertising agency assume full and complete responsibility for the content (including test representations, illustrations, model and other releases, copyrights, etc.) of all ads printed pursuant to this agreement and shall reimburse the publisher for any amount of expense incurred by the publisher in settlement of claims or in satisfaction of judgments obtained by reason of such advertising copy together with all expenses in connection therewith, including, but not limited to, attorney's fees and costs of litigation. 10. All advertising is subject to acceptance by publisher who reserves the right to reject copy at their sole discretion at any time prior to publication. 11 . A n a d v e r t i s e r w h o r e q u e s t s t o c a n c e l a n a d v e r t i s e m e n t a f t e r t h e i n s e r t i o n o r d e r a n d c o p y d e a d l i n e i s l i a b l e f o r a service charge (minimum $35 or 10 percent of the cost of the ad, whichever is greater) plus all charges associated with the cost of the space, production, servicing of the account which would have been incurred by the advertiser if the ad had run as originally inserted. 12. The publisher reserves the right to add to the cost of an advertisement any applicable production or special charges which may have been omitted from the insertion order or requested by the advertiser and incurred by the p u b l i s h e r a f t e r t h e i n s e r t i o n o r d e r i s s i g n e d b y t h e a d v e r t i s e r. A f e e w i l l b e a d d e d i f t h e a d v e r t i s e m e n t c o n t a i n s l e n g t h y a m o u n t o f c o p y, s u c h a s a l i s t o f n a m e s ( w i t h 3 0 n a m e s o r m o r e ) . F o r t h e s e c a s e s t h e a d v e r t i s e r m u s t provide a disk with all the copy on a file saved under “text” format. 13. All advertising must be for the full run of press. 14. All advertising mentioning alcoholic beverages will run a disclaimer reading: “TCU does not encourage the consumption of alcohol. If you do consume alcohol you should do so in moderation and you should never drive after drinking.” 15. The advertiser and their agents of which The TCU Daily Skiff and its publisher are not one, are solely responsible for the contents of all advertisements and for compliance of applicable legal and professional statutes and policies. 16. This agreement contains the entire agreement of all parties. No agreements, conditions, or representation, verbal or otherwise have been made to either party that are not contained in this contract. Any modifications are n o t b i n d i n g o n t h e p u b l i s h e r.

TCU Daily Skiff Spring 2006 Advertising Special Sections

Mark the Dates! SAVE 10% on your total bill when you advertise in all 8 sections!*

JAN. 20

Remind students where you are and what you're about! Use this section to promote any event this semester and special offers for the TCU community.

FEB. 3

This special pull-out section includes local businesses that want to show their support for the Horned Frog spring sports teams. Baseball, track, golf and tennis are the sports of the season. Show readers your romantic side and wish them a Happy V-day! This section is especially important for restaurants, flower shops, candy stores and other similarly themed businesses.

WELCOME BACK

SPRING SPORTS GUIDE

FEB. 10

VALENTINE'S DAY GUIDE

FEB. 24

Crosswords are popular all around the TCU campus. Put your ad next to a crossword and have students staring at your name for hours!

MARCH 7

Spring Break is approaching and students are getting ready to have fun. Show students how you can prepare them for the road and remind those who aren't leaving that there's plenty of fun to be had in Cowtown.

CROSSWORD BOOK

ENTERTAINMENT GUIDE

MARCH 24

TCU Purple-$10

Red Color-$10

No Spot Color

Red and Blue-$20

It's officially spring and the weather is starting to warm up. Inspire students to step outdoors and visit your business.

Green-$10

APRIL 7

This special section is an absolute necessity for every eatery, but don't think it's just for restaurants. Advertise anything students need for a night out, whether it's a car, clean clothes or a great tan.

Blue-$10

APRIL 28

This pull-out section is devoted to graduating seniors. Join parents and friends in wishing the best of luck to the Class of 2006.

Blue and TCU Purple-$20

SPRING FLING

RESTAURANT GUIDE

GRADUATION SPECIAL *Minimum Ad Size: 6 Column Inches

T C U

Daily Skiff

Phone: (817) 257-7426 Fax: (817) 257-7133 E-mail: skiffads@tcu.edu

D V E R T I S I N G

E R M S

A N D

O N D I T I O N S

1. Advertising may be placed at the office of the TCU Student Publications, Moudy Building South, Room 294. Ads will be accepted during n o r m a l b u s i n e s s h o u r s , M o n d a y t h r o u g h Fr i d a y f r o m 8 : 0 0 a . m . t o 5 : 0 0 p. m . d u r i n g r e g u l a r a c a d e m i c t e r m s . C l a s s i f i e d a n d d i s p l a y a d s m a y be ordered by mail by sending a completely filled out and signed advertising insertion order accompanied by all copy and payment to the T C U D a i l y S k i f f, Te x a s C h r i s t i a n U n i v e r s i t y, P. O. B o x 2 9 8 0 5 0 , Fo r t Wo r t h , T X 7 6 1 2 9 . C o p i e s , a r t w o r k , p h o t o g r a p h s , e t c . a r e n o t r e t u r n e d except when specifically requested. An advertising account representative will come to your business upon request to assist you with display advertising. 2 . T h e w o r d " d a i l y " a s a p p l i e d t o t h e f r e q u e n c y o f p u b l i c a t i o n o f t h e n e w s p a p e r s h a l l b e d e f i n e d t o m e a n p u b l i c a t i o n Tu e s d a y t h r o u g h Fr i d a y d u r i n g f a l l a n d s p r i n g t e r m s e x c e p t d u r i n g u n i v e r s i t y b r e a k s , h o l i d a y s , o f f i c i a l c l o s i n g s , e t c . 3. All advertising must be paid in advance of publication when the insertion order is signed. Credit may be approved at the option of the b u s i n e s s m a n a g e r. C r e d i t i s n o t e x t e n d e d t o b a r s , r e s t a u r a n t s , l o u n g e s , h a i r s a l o n s , o r t o e s t a b l i s h m e n t s w h i c h h a v e b e e n i n b u s i n e s s f o r l e s s t h a n o n e y e a r. T h e g r a n t i n g o f c r e d i t i s d e t e r m i n e d w i t h o u t r e g a r d t o r a c e , c r e e d , s e x , r e l i g i o n o r n a t i o n a l o r i g i n . 4 . Fo r a c c o u n t s o n c r e d i t , o n e t e a r s h e e t f o r e a c h a d p u b l i s h e d d u r i n g a g i v e n m o n t h i s m a i l e d m o n t h l y, a c c o m p a n i e d b y a n i n v o i c e f o r t h e ad. 5. A statement will be mailed monthly for all accounts having an outstanding balance. Accounts that remain unpaid more than thirty days may not be accepted for further advertisement until the balance is paid. 6 . T h e p u b l i s h e r w i l l n o t b e l i a b l e f o r a n y a d v e r t i s e m e n t p u b l i s h e d u n l e s s t h e a d v e r t i s i n g i n s e r t i o n o r d e r, a l l c o p y, a r t w o r k , i l l u s t r a t i o n s , e t c . a n d p a y m e n t w e r e r e c e i v e d b y t h e p u b l i s h e r b y t h e a p p r o p r i a t e d e a d l i n e . I f a n y e r r o r i n a n a d v e r t i s e m e n t i s m a d e b y t h e p u b l i s h e r, the publisher's liability shall be only for the portion of the entire cost of the advertisement as the publisher shall determine by evaluating the extent of the error in relation to the entire advertisement. The publisher will not consider adjustment of charges for any advertisement involving typographical errors or erroneous insertion unless notice is given by the advertiser within five days after publication of the ad. The publisher will not be held liable for more than one incorrect insertion of any advertisement. 7 . Pa g e p o s i t i o n c a n n o t b e g u a r a n t e e d . 8. Double truck ads are accepted and, where possible, will be placed in a center spread. If not possible, the ad will be placed on facing p a g e s w h i c h a r e n o t a s i n g l e c o n t i n u o u s s h e e t . T h e r e i s n o a d d i t i o n a l c h a r g e f o r t h e s p a c e b e t w e e n t h e c o l u m n s o r, i f p r i n t e d a c r o s s a twelve column spread, for the gutter space. Double truck ads must be at least eight inches high and 13 columns wide. 9 . I f a n a d v e r t i s e r u s e s a n a d v e r t i s i n g a g e n c y, t h e a d v e r t i s e r a n d t h e a g e n c y s h a l l b e j o i n t l y a n d s e v e r a l l y l i a b l e f o r p a y m e n t a n d f o r c with applicable deadlines and terms and conditions of advertising in The TCU Daily Skiff. The advertiser and or their advertising agency assume full and complete responsibility for the content (including test representations, illustrations, model and other releases, copyrights, etc.) of all ads printed pursuant to this agreement and shall reimburse the publisher for any amount of expense incurred by the publisher in settlement of claims or in satisfaction of judgments obtained by reason of such advertising copy together with all expenses in c o n n e c t i o n t h e r e w i t h , i n c l u d i n g , b u t n o t l i m i t e d t o, a t t o r n e y ' s f e e s a n d c o s t s o f l i t i g a t i o n . 10. All advertising is subject to acceptance by publisher who reserves the right to reject copy at their sole discretion at any time prior to publication. 11. An advertiser who requests to cancel an advertisement after the insertion order and copy deadline is liable for a service charge (minimum $35 or 10 percent of the cost of the ad, whichever is greater) plus all charges associated with the cost of the space, production, servicing of the account which would have been incurred by the advertiser if the ad had run as originally inserted. 12. The publisher reserves the right to add to the cost of an advertisement any applicable production or special charges which may have b omitted from the insertion order or requested by the advertiser and incurred by the publisher after the insertion order is signed by the a d v e r t i s e r. A f e e w i l l b e a d d e d i f t h e a d v e r t i s e m e n t c o n t a i n s l e n g t h y a m o u n t o f c o p y, s u c h a s a l i s t o f n a m e s ( w i t h 5 0 n a m e s o r m o r e ) . Fo r these cases the advertiser must provide a disk with all the copy on a file saved under “text” format. 13. All advertising must be for the full run of press. 14. All advertising mentioning alcoholic beverages will run a disclaimer reading: “TCU does not encourage the consumption of alcohol. If y o u d o c o n s u m e a l c o h o l y o u s h o u l d d o s o i n m o d e r a t i o n a n d y o u s h o u l d n e v e r d r i v e a f t e r d r i n k i n g .” 15. The advertiser and their agents of which The TCU Daily Skiff and its publisher are not one, are solely responsible for the contents of all advertisements and for compliance of applicable legal and professional statutes and policies. 16. This agreement contains the entire agreement of all parties. No agreements, conditions, or representation, verbal or otherwise have b e e n m a d e t o e i t h e r p a r t y t h a t a r e n o t c o n t a i n e d i n t h i s c o n t r a c t . A n y m o d i f i c a t i o n s a r e n o t b i n d i n g o n t h e p u b l i s h e r.

Spring Break! Summer and Winter Vacations! Oh yeah! Students love to travel during their long Summer, Winter and Spring Breaks and are always looking for great travel deals. The Travel. Book it! section spotlights the latest travel packages that your business has to offer. This section offers advertisers an edge over their competition. Call Today! Important Facts: • Travel. Book it! is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population: 31,000 (23,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-4284 to reserve your ad space TODAY!

New University U.C. Irvine's Campus Newspaper

Email: cpotter@uci.edu www.newuniversity.org

Faith. Love. Spiritual. Belief. The majority of students come to U.C. Irvine from out of the local area and need a place to express their beliefs and feel comfortable. The Worship Services Directory in the New University allows religious organizations to reach out to students, faculty and staff in the U.C. Irvine community. This section offers advertisers an edge over their competition. Reach out and touch the lives of up and coming individuals looking for spiritual guidance.

Important Facts: • Worship Services Directory is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population: 31,000 (24,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-2461 to reserve your ad space TODAY!

New University

U.C. Irvine's Campus Newspaper

Email: daniel.santos@inbox.com www.newuniversity.org

Students Make Mistakes. Let Them Come to You for Help. Each school year students make the wrong decisions. Whether they accidently hit another car in the parking lot, drive while intoxicated, or are taken advantage of by a business with bad intentions, students need legal representation. That is where you come in. By advertising in the New University’s Legal Services you gain access to the entire campus of UC Irvine! Help your law office grow its client base for the future. Reach out to students, faculty and staff in need of your expertise. Contact the New University today! Important Facts: • UCI's Legal Services is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population: 31,000 (23,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-1737 to reserve your ad space TODAY!

New University U.C. Irvine's Campus Newspaper

Email: advertising@newuniversity.org www.newuniversity.org

Out and About. Enjoying the Night. On the Town. On the Town is U.C. Irvine’s information gateway to night life in Orange County. This section offers advertisers an edge over their competition. On the Town puts your business where it needs to be: Right in front of young, enthusiastic students who are always looking for a fun time at movies, nightclubs, restaurants, local band performances, and amusement parks. Important Facts: • On the Town is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population: 31,000 (23,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-4284 to reserve your ad space TODAY!

New University U.C. Irvine's Campus Newspaper

Email: cpotter@uci.edu www.newuniversity.org

Students are going to be late. You can help them be Fashionably late! Fashion Trends is the first place U.C. Irvine students go to fill their clothing needs. Fashion is a big part of students’ lives, as they always want to be up-to-date and wear the latest trends! Fashion Trends in the New University is U.C. Irvine’s information gateway to the hottest fashion and designer clothing in Orange County. Help your clothing business grow to new heights with easy money coming from U.C. Irvine’s campus population. This section offers advertisers an edge over their competition. Important Facts: • Fashion Trends is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population: 31,000 (23,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-4284 to reserve your ad space TODAY!

New University U.C. Irvine's Campus Newspaper

Email: cpotter@uci.edu www.newuniversity.org

"Chop Chop" The majority of students come to U.C. Irvine from out of the local area and need a place to find good sushi. Did you know that over 50% of U.C. Irvine’s students are Asian American? The food court in the student center on campus is under construction for the next TWO years, so students are being forced to eat off-campus. Students are hungry NOW! This section in the New University offers advertisers an edge over their competition. Reach out and attract students looking for good, tasty, low carb and nutritional sushi! Important Facts: • Simply Sushi is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population; 31,000 (23,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-1737 to reserve your ad space TODAY!

New University U.C. Irvine's Campus Newspaper

Email: advertising@newuniversity.org www.newuniversity.org

Everyone wants to Look their Best!

Yes, confidence begins with all of us looking our very best. For some, it might mean a slight adjustment or two to enhance what mother nature gave us. The Cosmetic Services Directory for Men & Women offers services from dentistry to laser hair removal to plastic surgery of any kind. This section in the New University allows you to gain access to 31,000 people who might want to consider some refinements so they can build their confidence with an improved appearance. Call Today! Important Facts: • Cosmetic Services for Men & Women is a weekly bannered section in the New U • Published: Once-a-week on Mondays • Circulation: 10,000 each issue at over 70 locations • Campus population: 31,000 (23,000 students + 8,000 faculty & staff) • Deadlines: Ad space is one week prior on Mondays, 12 noon Camera-ready art: Wednesdays, 3:00 p.m.

Building a Foundation for Your Business Call 949-824-4284 to reserve your ad space TODAY!

New University U.C. Irvine's Campus Newspaper

Email: cpotter@uci.edu www.newuniversity.org

dth

ACC PREVIEW

This special issue uses ACC Tournament brackets, brief team prognoses and feature stories to preview the ACC Tournament. This center spread pull-out section is a must-have for watching all Tournament games.

Published Ad Deadline

Wednesday, March 8th Tuesday, February 28th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

SPRING FASHION

Chapel Hill’s eclectic fashion-forward attitude allows style and boutique shopping to mesh on the pages of the DTH. Let us take a photograph of the most recent trends your store has to offer and display them in full color at a discounted price.

Published Ad Deadline

Tuesday, February 28th Thursday, February 23rd

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

SUMMER ON THE HILL

An inclusive guide to the summer scene in Chapel Hill. Detailing opportunities of travel, jobs, sublets, rentals, childcare…and much more.

Published Ad Deadline

Tuesday, April 18th Tuesday, April 11th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

VALENTINE’S DAY

A theme page loaded with editorial features on the dating and mating scene in Chapel Hill. Special ad size: 2x5 only FREE PINK SPOT COLOR!

Published Ad Deadline

Monday, February 13th Monday, February 6th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

YEAR IN REVIEW

Be a part of the first issue to hit the stands in 2006! This special issue highlights the previous year and introduces the Carolina community to a new year.

Published

Tuesday, January 10th

Ad Deadline

Friday, January 6th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

SPRING SPORTS PREVIEW

A complete preview of all spring sports from baseball to tennis - including team rosters, game schedules and a conference overview. Published Ad Deadline

Friday, February 17th Friday, February 10th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

FALL FASHION

Published Ad Deadline

Friday, October 6th Tuesday, October 3rd

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

FOOTBALL PREVIEW

This complete pre-season football guide is published prior to UNC’s season opener. Detailing the team, coaching and schedule - this issue is all you need to know when lining up for first and goal with the Tar Heels.

Published Ad Deadline

Friday, September 1st Friday, August 25th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

ADVERTISING OPPORTUNITIES FALL 2006

FOOTBALL PREVIEW

SPORTS SATURDAY

CAREER FAIR

GREAT BITES

HOT SPOTS

HOMECOMING

Friday, September 1 d. Friday, August 25 Size: Tabloid

Home Football Saturdays d. Monday Prior Size: Tabloid

Tuesday, September 19 d. Tuesday, September 12 Size: Broadsheet

Wednesday, September 27 d. Monday, September 18 Size: Mini-Tab

Friday, October 27 d. Tuesday, October 17 Size: Tabloid

Monday, November 6 d. Monday, October 30 Size: Tabloid

This complete pre-season football guide is published prior to UNC’s season opener. Detailing the team, coaching and schedule, this issue is all you need to know when lining up for first and goal with the Tar Heels.

The DTH SportSaturday is a Tar Heel fan’s most comprehensive and up-to-date coverage of UNC football. This full-color, magazinestyle newspaper allows fans to have a completely new look at Tar Heel football each time they come to town.

The Career Fair issue provides vital information about the employers in attendance of the Career Fair and the Minority Career Fair. This issue is published in concert with UNC Career Services & is the best place to let students know about your upcoming recruiting visit.

A comprehensive guide to Tar Heel dining with the University community in mind. Students and faculty want MENUS and DETAILS to make informed dining decisions or take-out choices.

This issue, published during Carolina Family Weekend, covers hot bites, movies, campus favorites and sports in and around the UNC community. This issue serves as a family weekend guide to popular spots, which locals and visitors enjoy.

A special issue highlighting the week-long Homecoming festivities. Also details the football game and homecoming court candidates.

BASKETBALL PREVIEW

EXAM SURVIVAL GUIDE

Friday, November 10 d. Wednesday, November 1 Size: Broadsheet

Thursday, December 7 d. Tuesday, November 28 Size: Tabloid

A pre-season guide published before the first exhibition game. This issue will cover UNC men’s basketball, UNC women’s basketball and our ACC opponents.

Your last chance to reach the UNC community in 2006! This special issue includes a holiday gift guide.

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

ADVERTISING OPPORTUNITIES SPRING 2006

WELCOME BACK/ YEAR IN REVIEW Tuesday, January 10 d. Friday, January 6 Size: Broadsheet This special issue highlights the previous year and introduces the Carolina community to a new year.

GREAT BITES

HOUSING GUIDE

Wednesday, January 25 d. Friday, January 13 Size: Mini-Tab

Tuesday, February 7 d. Monday, January 30 Size: Broadsheet

A comprehensive guide to Tar Heel dining with the University community in mind. Students and faculty want menus and details to make informed dining decisions or take-out choices.

A special issue with stories on the current housing market. This issue will also serve as a preview to the DTH’s Housing Fair on Tuesday, February 7th.

SPRING SPORTS PREVIEW Friday, February 24 d. Friday, February 17 Size: Tabloid A complete preview of all spring sports - from baseball to tennis - including team rosters, game schedules and a conference overview.

ACC PREVIEW

CAROLINA’S FINEST

SUMMER ON THE HILL

GRADUATION 2006

Wednesday, March 8 d. Tuesday, February 28 Size: Broadsheet

Thursday, March 23 d. Wednesday, March 8 Size: Tabloid

Tuesday, April 18 d. Tuesday, April 11 Size: Tabloid

Saturday, April 29 d. Thursday, April 20 Size: Tabloid

This special issue uses ACC Tournament brackets, brief team prognoses and feature stories to preview the ACC Tournament. This center spread pull-out is a musthave for watching all Tournament games.

Displaying the DTH’s Carolina’s Finest Awards local campus and business favorites voted on by the UNC community. The center spread features the allimportant NCAA basketball tournament brackets.

An inclusive guide to the summer scene in Chapel Hill, detailing opportunities of travel, jobs, sublets, rentals, childcare…and much more.

Reach UNC students before they leave Chapel Hill in this unique issue. Congratulatory messages and baby pictures allow this issue to be a timeless keepsake for all members of the Carolina community.

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

BACK TO SCHOOL ADVERTISING OPPORTUNITIES THE DAILY TAR HEEL PO BOX 3257 CHAPEL HILL, NC 27515

NONPROFIT US POSTAGE PAID PERMIT #177 CHAPEL HILL NC

IN ST

KLIN FRAN

CAROLINA COMPASS THE DAILY TAR HEEL’S MAIL HOME EDITION FOR NEW STUDENTS • FRIDAY, JUNE 24, 2005

FRANKL

WELCOME BACK ISSUE THE DAILY TAR HEEL • SERVING THE STUDENTS & THE UNIVERSITY COMMUNITY SINCE 1893 • SATURDAY, AUGUST 27, 2005

MAIL HOME ISSUE

WELCOME BACK ISSUE

Published & Mailed June 28 Deadline June 15

Published August 19 Deadline July 13

This issue is mailed to all incoming freshmen, transfers and new graduate students and their families. Approximate circulation 9,000. Includes Great Bites, Housing & Religious Organizations theme pages.

Distributed the weekend students descend on the UNC campus, this issue is the first of the fall semester. Includes Great Bites & Religious Organizations theme pages.

FIRST DAY OF FALL SEMESTER ISSUE

FIRST DAY OF CLASS ISSUE

Published August 22 Deadline August 17

Published August 23 Deadline August 18

Classes don’t begin until Wednesday, but campus is buzzing already. Includes Great Bites & Religious Organizations theme pages.

The DTH resumes its daily publication. Includes Great Bites & Religious Organizations theme pages.

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

BASKETBALL PREVIEW

A pre-season guide published before the first exhibition game. This issue covers UNC men’s basketball, UNC women’s basketball and our ACC opponents.

Published Ad Deadline

Friday, November 10th Wednesday, November 1st

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

CAROLINA’S FINEST

Displaying the DTH’s Carolina’s Finest Awards - local campus and business favorites voted on by the UNC community. The center spread features the all-important NCAA basketball tournament brackets.

Published Ad Deadline

Thursday, March 23rd Wednesday, March 8th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

DISPLAY CLASSIFIEDS

3 column x 2”

2 column x 3”

Ad Deadlines

Service Directory

3pm, two business days prior to publication

Rates All classified rates are per day and are based on consecutive-day runs; all others pay one-day rate. Not-for-profit rates are for person-to-person, non-profit & UNC departments; commercial rates apply for all for-profit enterprises.

Business Rates 1 day - $13.70/inch • 2 days - $10.90/inch • 3 days - $10.00/inch • 4 days - $9.25/inch • 5+ days - $8.70/inch

Private Party Rates 1 day - $8.30/inch • 2 days - $7.75/inch • 3 days - $7.30/inch • 4 days - $7.00/inch • 5+ days - $6.80/inch

Officially Recognized UNC Student Organizations $6.90/inch per day, all runs

Ad Sizes

Display classified ads can be any combination up to 6 column inches.

Mechanicals: 1 column = 1.556” • 2 columns = 3.229” • 3 columns = 4.906” Logos, artwork, reverses, photographs & a large selection of typefaces are available

Service Directory Ads Great exposure for the price! Consecutive runs only - no changes.

Deadline: two business days prior to insertion Rates: 20+ days - $6.00/day = $120 (20 days minimum) • 1 Semester - $4.75 day = $346.75 Total 1 Year - $4.25/day = $620.50 Total (includes all summer issues)

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

DIVERSIONS

A weekly arts and entertainment section focused on the Chapel Hill-Carrboro scene. Diversions offers spotlights on local artists and venues as well as previews and reviews. This year’s edition will focus more locally and include amped-up coverage of a variety of artistic outlets. The section aims to provide students with a guide to plan their weekend.

Published

Thursdays

Ad Deadline Publication Size

Tuesdays Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

DTH DEALS

Buy 6 each semester and get the 7th one free! A permanent home for announcing outstanding deals and offering great coupons to the Carolina community. Readers use this section to make money saving decisions about dining, shopping and entertainment opportunities.

Published

Tuesdays; September 12th, September 26th, October 10th, October 24th, November 7th, November 21st, December 5th

Ad Deadline

Friday Prior

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

EXAM SURVIVAL GUIDE

Your last chance to reach the UNC community in 2006! This special issue includes a holiday gift guide, which features $25 full color.

Published Ad Deadline

Thursday, December 7th Tuesday, November 28th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

LA COLINA 2 columnas x 6” anuncio (tamaño verdadero) $148.20

2 columnas x 3” anuncio (tamaño verdadero) $74.10

Nuestra población y comunidad está creciendo de un modo exponencial. Con nuestros números crecientes también crece nuestra voz. Lo que pretende esta publicación es ser parte de esa voz Latina y crear un vínculo entre la Universidad, los estudiantes, y la comunidad. Juntos podemos crear un ambiente de comunidad colectiva hacia un mejor futuro.

Publicada

Miercoles, 29 de marzo

Fecha Tope para Anuncios

Viernes, 24 de marzo

PUBLICIDAD DEL DAILY TAR HEEL • 919-962-1163

dth

MAIL HOME ISSUE THE DAILY TAR HEEL PO BOX 3257 CHAPEL HILL, NC 27515

NONPROFIT US POSTAGE PAID PERMIT #177 CHAPEL HILL NC

N ST

KLI FRAN

CAROLINA COMPASS THE DAILY TAR HEEL’S MAIL HOME EDITION FOR NEW STUDENTS • FRIDAY, JUNE 24, 2005

Reach UNC students before they leave Chapel Hill in this unique issue. Congratulatory messages and baby pictures allow this issue to be a timeless keepsake for all members of the Carolina community.

Published Ad Deadline

Saturday, June 29th Thursday, June 15th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

NITE LIFE N ite Life The Scene to be Seen!

A Nite Life guide to the scene to be seen! Published Ad Deadline

Thursday, November 30th Tuesday, November 28th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

RELIGIOUS DIRECTORY Come & Celebrate Life, Love & Peace with the Carolina Community.

TAR HEEL FRIENDS FELLOWSHIP Sunday: 10am-11am Wednesday: 5pm-6pm

919-555-1234

123 FELLOWSHIP LANE • CHAPEL HILL

Shown Actual Size: 1.68” x 1.73”

RELIGIOUS DIRECTORY l

Reduced example of Religious Directory as it would appear on the Classified page.

The Daily Tar Heel will publish a religious organization directory on the Classified page every Thursday and Friday, January through April. This reader service will allow your organization to get great exposure for service and meeting times! Let the Carolina community know what your religious organization is doing. Published

Thursdays & Fridays, January-April

Ad Deadline

January 16, 2007

Publication Size Circulation

Broadsheet 20,000

THE DAILY TAR HEEL ADVERTISING • 919-962-1163 • Nancy Tan

dth

SPORTSATURDAY

DTH SportSaturday is a Tar Heel fan’s most comprehensive and up-to-date coverage of UNC football. This full-color, magazine-style newspaper allows fans to have a completely new look at Tar Heel football each time they come to town. SportSaturdays will literally be put in the hands of fans attending the games by a small horde of Daily Tar Heel students. They are available free of charge in and around the stadium, throughout the business district, in DTH racks, area hotels and wherever you request them to be. Fans also take it home to use in planning the next home game weekend and beyond.

Ad Rates

Open Rate…$8.80 per column inch • 7x Contract Rate…$7.00 per column inch Spot Color…$75 • Full Color…$215

Home Game Publication Schedule

September 2 - Rutgers • September 9 - Virginia Tech • September 16 - Furman October 14 - University of South Florida • October 28 - Wake Forest November 11 - Georgia Tech • November 18 - NC State

Deadline

Previous Monday at 3pm

Publication Size Circulation

Tabloid

10,000 each game • 70,000 for the season

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

SPRING BREAK

Chapel Hill’s comprehensive guide to all your spring break needs! This theme page is loaded with unique merchandise and services to prepare everyone before leaving for their spring break adventures

Published Ad Deadline

Friday, March 3rd Tuesday, February 28th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

BACK TO SCHOOL ADVERTISING OPPORTUNITIES

FIRST DAY OF FALL SEMESTER ISSUE Published August 22 Deadline August 17 Classes don’t begin until Wednesday, but campus is buzzing already. Includes Great Bites & Religious Organizations theme pages.

FIRST DAY OF CLASS ISSUE Published August 23 Deadline August 18 The DTH resumes its daily publication. Includes Great Bites & Religious Organizations theme pages.

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

CAREER FAIR

TELL UNC YOU’RE COMING! Advertise in The Daily Tar Heel’s Career Fair Issue Published Tuesday, September 19 Ad Deadline: September 12 • Size: Broadsheet • Circulation: 22,000 (2000 copies are distributed at Career Fair Registration)

Published in concert with the UNC Career Services annual Career Fair & Minority Career Fair, this issue contains vital information about the employers in attendance.

Examples of Common Ad Sizes in the Career Fair Edition: Full Page 6 column x 21” (126”) $1877.40

1/2 Page 6 column x 10.5” (63”) $938.70

1/4 Page 3 column x 10.5” (31.5”) $469.35

1/8 Page 2 column x 8” (16”) $238.40

Open Rate (per column inch)…$14.90 • Each Color Plus Black…$75.00 • Four Color Process (Full Color)…$215.00

The DTH is also the best place to let students know about your upcoming recruiting visit.

THE DAILY TAR HEEL • UNIVERSITY

NORTH CAROLINA

CHAPEL HILL

Office/Overnight Delivery: Suite 2409, Carolina Union, South Road, Chapel Hill, NC 27514

CALL KATIE BYNUM OR RYAN COOK AT 919-962-1163 • FAX 919-962-1609

dth

CAROLINA CRAWL

This theme page spotlights the bars and their drink specials for the second annual Senior Carolina Crawl event. Published Ad Deadline Ad Size

Wednesday, April 26th Wednessday, April 19th

2x5 only; contract rates apply

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

GRADUATION 2006

Reach UNC students before they leave Chapel Hill in this unique issue. Congratulatory messages and baby pictures allow this issue to be a timeless keepsake for all members of the Carolina community.

Published Ad Deadline

Saturday, April 29th Thursday, April 20th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

GREAT BITES

A comprehensive guide to Tar Heel dining with the University community in mind. Students and faculty want MENUS and DETAILS to make informed dining decisions or take-out choices. Special ad sizes: Full Page (3x10.5); Half Page (2x8 or 4x4); Quarter Page (2x4) Buy a full page and get a free 2x4 coupon ad!

Published

Wednesday, January 31st

Ad Deadlines

Monday, January 22nd

Publication Size

Mini-Tabloid

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

GREAT BITES

A comprehensive guide to Tar Heel dining with the University community in mind. Students and faculty want MENUS and DETAILS to make informed dining decisions or take-out choices. Special ad sizes: Full Page(3x10.5); Half Page (2x8 or 4x4); Quarter Page (2x4) Buy a full page and get a free 2x4 coupon ad!

Published

Wednesday, January 25th

Ad Deadline

Friday, January 13th

Publication Size

Mini-Tabloid

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

HALLOWEEN ON THE HILL

Chapel Hill’s comprehensive guide to all your Halloween needs! This theme page is loaded with unique merchandise and services to prepare everyone for Halloween on the Hill

Published Ad Deadline

Thursday, October 26th Tuesday, October 24th

Publication Size

Broadsheet

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

HOMECOMING

A special issue highlighting the week-long Homecoming festivities. Also, providing details on the football game and homecoming court candidates.

Published Ad Deadline

Monday, November 6th Monday, October 30th

Publication Size

Tabloid

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

HOT SPOTS

Published

Friday, October 27th

Ad Deadline

Tuesday, October 17th

Publication Size Circulation

Tabloid

Extra distribution for Carolina Family Weekend

THE DAILY TAR HEEL ADVERTISING â&#x20AC;˘ 919-962-1163

dth

THE DTH HOUSING FAIR

THE DTH HOUSING FAIR Thursday, February 9, 2006 Great Hall, Carolina Union • 10am–2pm The Daily Tar Heel will host a housing fair to benefit UNC students, faculty & staff. This is the plan. We will set up tables in the Great Hall on Thursday, February 9 from 9-10 and open the doors to local housing options, students and staff from 10-2. This is an opportunity for the UNC community to shop various housing options for summer and the 2006-7 school year.

• One table per housing complex / rental agency / real estate agent. • One parking pass in the Highway 54 visitor’s lot.

Parking is 2 blocks down the road at the 54 lot (past the cemetery).

• The DTH will promote the event in our annual housing guide on Tuesday, February 7.

Extra copies available at the fair. We will run ads the Monday, Tuesday, Wednesday & Thursday the week of the event.

• Only $50 if you’re advertising in the February 7 Housing Guide. Includes parking fee, cleaning fee, promotional ads. $200 if you are not advertising in the Housing Guide.

• Call for information about dropping off or mailing your materials. THE DTH HOUSING GUIDE A Special Supplement to The Daily Tar Heel

Published

Tuesday, February 7th

• Ad Deadline

Monday, January 30th

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

HOUSING GUIDE

It may seem early, but UNC is already looking for places to live for next summer and fall. A special issue with stories on the current housing market. This issue will also serve as a preview to the DTH’s Housing Fair on Thursday, February 9th.

Published

Tuesday, February 7th

Ad Deadline

Monday, January 30th

Publication Size Circulation

Broadsheet

25,000 plus extra distribution at the Housing Fair

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

dth

HOUSING PAGES & GUIDE

Housing Guide A PUBLICATION OF THE DAILY TAR HEEL

TUESDAY, FEBRUARY 7, 2006

Experience the finest student living at the Verge. We are minutes from the UNC campus and our private shuttle bus will take you to class in style.

CHAPEL RIDGE

All utilities included, fully furnished, individual leases, roommate matching, only 2 miles from campus, bedroom/bathroom suites, fitness center, game room… all you could ever ask for and more.

Franklin Woods (pictured) Booker Creek Carolina Apartments Estes Park Kingswood Pinegate Ridgewood Royal Park/University Lake

Featured Properties: Chapel Ridge/Chapel View ~ p4 • The Verge ~ p8 General Services Corporation ~ p10

It may seem early, but UNC is already looking for places to live next year. These issues will serve as previews to the DTH’s Housing Fair on Thursday, February 8th.

Housing Theme Pages Published Wednesdays; October 25th, November 15th, January 17th, February 28th, March 28th, April 11th Ad Deadline Monday Prior Publication Size Broadsheet Circulation 20,000

Housing Guide Published Tuesday, February 6th Publication Size Broadsheet

Ad Deadline Monday, January 29th

Circulation 20,000 plus extra distribution at the DTH Housing Fair

THE DAILY TAR HEEL ADVERTISING • 919-962-1163

cuisine &nightlife

THE UNIVERSITY TIMESâ&#x20AC;&#x2122;

7 0 0 2 / 2 1 / 1 E N I L D A E 7 D 0 0 S 2 E / L 5 2 / 1 SA E T A ND

O I T A C I L PUB

black & white color 1/8 1/4 1/2 full

$130 $260 $525 $1050

1/8 1/4 1/2 full

$285 $410 $585 $975

guide