2007-3b-5 by CNBAM

The Pitt News Dining Guide, a resource for restaurant listings, reviews and food-related stories, will have a long shelf-life.

___________________________ ____________________________ ___________________________ __________________________________ __________________________________ __________________________________ __________________________________ __________________________________

H O M E C O M I N G W E E K E N D 2006 Friday October 20 - Sunday October 22 35,000 Students, Faculty and Staff are inviting their Families and PITT Alumni to share this weekend with them. After the game, what else is there to do? Let them know. Advertise with The Pitt News on Friday, October 20.

The deadline is Wednesday, October 18.

To reserve space, call your Advertising Representative TODAY! Fax To: ________________________ Fax Number: ______________ From: _________________________ Date: ___________________ ______________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________

ph: 412.648.7979 fax: 412.648.8491

The Pitt News Best Of...

Who’s the

in town?

We’ve been voting in The Pitt News’ Best Of poll all month, and can’t wait to see the results. Let them know. Advertise with The Pitt News on Tuesday, November 14. The deadline is Friday, November 10.

To reserve space, call your Advertising Representative TODAY!

Fax To: ________________________ Fax Number: ______________ From: _________________________ Date: ___________________ ______________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________ _______________________________________________________________

ph: 412.648.7979 fax: 412.648.8491

35,000 students, faculty, and staff are ready to start a new year at Pitt. Whether youâ&#x20AC;&#x2122;re a Pitt tradition, or a new business to Pittsburgh, be a part of the most important issue of The Pitt News all year. With a week-long shelf life, your message is sure to be seen! Issue Date: August 22, 2006 Deadline: August 4, 2006 at 3:00 p.m.

Score BIG with the Hokies! Basketball Preview

Full Court Press

Rundate: Nov. 10th Early Bird Deadline (10% off): Oct. 23rd Regular Deadline: Nov. 1st

Rundate: on all ACC games This season we'll be covering 12 ACC games plus the season opener. When you place for 12 runs you get the 13th for free! In order to participate, make sure you place in the Basketball Preview special section.

The basketball preview will introduce everyone to the new team and give a glimpse of the upcoming season. As an added bonus, we're printing extra copies of the paper that will be distributed for the first home game.

There are only 6 spaces available for the whole season so talk to your Account Executive ASAP! And you must complete a contract in order to reserve your space.

Make sure to talk with your Account Executive today to find out more. (Special section sizes and rates will apply.)

Sizes & Prices:

1/8 Page: $70.55

618 North Main Street â&#x20AC;˘ Blacksburg, VA 24060

1/4 Page: $141.11

1/2 Page: $282.21

Full page: $564.42

540.961.9860 â&#x20AC;˘ advertising@collegiatetimes.com

Hey Boss,

I'm Waiting For YOU.

Reach the best of this year's wave of jobseekers. This special section will be published the week before career fairs begin at Virginia Tech.

The Fall Career Guide will be published on th

Friday, September 15 Earlybird Deadline: August 31st by 3 PM Regular Deadline: September 6th by 3 PM

Local Sizes & Prices 1/8 Page 5.08"x2.875"

1/4 Page 5.08"x5.75" Half Page (Horizontal) 10.285"x5.75" Half Page (Vertical) 5.08"x11.5" Full Page 10.285"x11.5"

$70.55 $141.11 $282.21 $282.21 $564.42

Just like job opportunities, availability fills up fast.

Call today to reserve your space and reach your future employees.

540.961.9860 路 618 N. Main St. 路 Blacksburg, VA 24060 路 advertising.collegiatetimes.com

Hey Boss,

I'm Waiting For YOU.

Reach the best of this year's wave of jobseekers. This special section will be published the week before career fairs begin at Virginia Tech.

The Fall Career Guide will be published on th

Friday, September 15 Earlybird Deadline: August 31st by 3 PM Regular Deadline: September 6th by 3 PM

National Sizes & Prices 1/8 Page 5.08"x2.875"

1/4 Page 5.08"x5.75" Half Page (Horizontal) 10.285"x5.75" Half Page (Vertical) 5.08"x11.5" Full Page 10.285"x11.5"

$119.28 $238.57 $477.14 $477.14 $954.27

Just like job opportunities, availability fills up fast.

Call today to reserve your space and reach your future employees.

540.961.9860 路 618 N. Main St. 路 Blacksburg, VA 24060 路 advertising.collegiatetimes.com

How YOU livin’? The right life starts with the right apartment. Show your clients that you have the right place for them to live by advertising in this year’s Collegiate Living issue.

What is it exactly? A broadsheet sized special section, completely devoted to local offcampus housing. It is on a first come, first served basis with premium placement on the first page, and we can run any size ad. Be sure to get your complex in this special section because as you know, vacancy fills up fast!

Earlybird Deadline: October 4, 2006 (10% off your ad) Regular Deadline: October 13, 2006

See your ad in Collegiate Living on

Local Sizes & Prices 1/16 $65.44 1/8 $128.84 1/4 $257.67 1/2 $527.61 full $1055.22

618 North Main Street • Blacksburg,VA • 540.961.9860

How YOU livin’? The right life starts with the right apartment. Show your clients that you have the right place for them to live by advertising in this year’s Collegiate Living issue.

Earlybird Deadline: October 4, 2006 (10% off your ad) Regular Deadline: October 13, 2006

See your ad in Collegiate Living on

Nat’l Sizes & Prices 1/16 $110.64 1/8 $217.82 1/4 $435.65 1/2 $871.29 full $1784.07

618 North Main Street • Blacksburg,VA • 540.961.9860

We’ve Moved On Up And we don’t just mean up the street. The Collegiate Times has moved to better serve your advertising needs. Our new location is 618 North Main St., Blacksburg (next to TCBY).

The Collegiate Times publishes 14,000 copies Tuesday–Friday throughout the year, and reaches 26,000 readers each day. Our products include classified and display advertising in regular and special sections in print and online at www.collegiatetimes.com. We can help you boost event attendance, recruit new members, entice new customers, expand your exposure, and help you be heard through our various advertising products. Unsure of how to get your message heard? The classifieds section is an amazing resource to reach the people you want to hear it. You can even place your own classifieds online at www.collegiatetimes.com. Stop in for a visit or call our office at (540) 961-9860 to speak to an Account Executive. Parking can be found behind the building (at the end of the Bogan's parking lot).

Expect more.

University organizations automatically receive a

10%

discount!

618 North Main Street, Blacksburg • Phone: 540.961.9860 • Fax: 540.953.5057

Hungry for Business? We’re hungry for food! This special section is a great wa y to showcase your restau rant and is perfect for menu specials. • Any advertising will include a f ree ad online on our dining guide websi te. • Includes editorial and free restau rant listings. • Coffee table guide to the local restau rant scene. Local Sizes & Prices 1/8 Page 5.08"x2.875"

1/4 Page 5.08"x5.75" Half Page (Horizontal) 10.285"x5.75" Half Page (Vertical) 5.08"x11.5" Full Page 10.285"x11.5"

$70.55 $141.11 $282.21 $282.21 $564.42

Deadlines: Runda te: October 6 Ea rlybi rd: September 18 Regular: September 27

618 North Main S treet • Blacksburg, VA • 540.9 61.9860

Hungry for Business? We’re hungry for food! This special section is a great wa y to showcase your restaurant and is perfect for menu specials. • With the purchase of an ad, you receive a personal listing in the print edition and in our new searchable online dining guide. The print listing will include a restaurant description of 200 words or less. * • Coffee table guide to the local restau rant scene. National Sizes & Prices 1/8 Page 5.08"x2.875"

1/4 Page 5.08"x5.75" Half Page (Horizontal) 10.285"x5.75" Half Page (Vertical) 5.08"x11.5" Full Page 10.285"x11.5"

$119.28 $238.57 $477.14 $477.14 $954.27

*Deadlines:

October 6: Rundate September 18: Earlybird September 27: Regular Items Due: Restaurant description (.doc) Ad material Online form from ad rep

618 North Main S treet • Blacksburg, VA • 540.9 61.9860

• we reserve the right to edit based on content and length

raduation Brings More Than Just Caps and Gowns

$50 Maroon Spot Color Promotion Graduation season is quickly approaching, as is our Hokie maroon spot color promotion. With thousands of families and friends coming into town, how will you stand out? Whether you can offer a great meal, a comfortable hotel room, or are simply looking to gain exposure, this is the perfect way to get attention. Make sure to talk to your account executive today.

Publication Dates: November 28 November 29

Deadlines: November 16 November 17

Expect more. The Collegiate Times Business office will be closed between November 20th–26th and December 5th-January 8th due to exams and winter break.

618 North Main Street • Blacksburg, VA 24060 • 540.961.9860

Fall Into Our Specials Halloween Theme Page Rundate: October 25th Deadline: October 20th Rate: $150

Halloween Spot Color Rundate: October 31st Deadline: October 26th Rate: $50 spot color

Whether you're selling costumes or decorations take this opportunity to tell students about your Halloween specials.

Take advantage of this great opportunity to run spot color (Hokie Orange) for only $50. That's a $75 savings off the standard rate.

Enjoy receiving a 2 x 4 premium placement, full color ad for only a fraction of the standard cost. Ask your Account Executives any questions you might have.

Since there's limited space for these ads it will be on a first come first sever basis, so make sure to talk to your Account Executive to sign up today.

For placing ads in our regular paper check out advertising.collegiatetimes.com, or ask your Account Executive for more information.

618 North Main Street â&#x20AC;˘ 540.961.9860

TURN WASH U STUDENTS INTO YOUR FUTURE TENANTS...

APARTMENT GUIDE The Student Life newspaper at Washington University has begun planning for the 2007 Apartment Guide that will be provided to Wash U students. Washington University holds a housing lottery every year in mid-February for on-campus housing. As a result, a limited number of students will receive their choice of on-campus housing and others will begin to look off-campus. The guide will act as a resource for the many students looking for an off-campus solution to the housing shortage on campus. Distribution: This guide will appear in the 7,000 copies of Student Life printed that day and distributed all over campus as well as select areas that students frequent off-campus. The guide publishes in mid-February in the first issue following the housing lottery. Outreach: 95% of Washington University students read Student Life. This gives you the oppourtunity to reach many interested students looking for off-campus housing possibilities with an ad promoting your rental property and amenities. You will also receive a free classified that will run for two weeks in both the print and on-line editions of Student Life. Rates and Mechanics Ad Size

Actual Size (WxH)

Rate

Full Pg Half Pg Horizontal Vertical Quarter Pg Eighth Pg

11.625” x 21”

$975

11.625” x 10.5” 5.75” x 21” 5.75” x 10.5” 5.75” x 5.25”

$550

Full Color: $150 E-Mail PDF ads to: advertising@studlife.com

$300 $175

Publication Date: Mid-February 2007* Deadline: TBD* *Exact dates will be set once the date of the housing lottery is announced by WU Residential Life. For advertising questions or to reserve space: Call: 314-935-6713 E-Mail: advertising@studlife.com Fax: 314-935-5938 Mailing Address: Student Life Newspaper Box 1039 1 Brookings Dr. St. Louis, MO 63130

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

YES!

I am interested in advertising in the APARTMENT GUIDE. Mail to: Student Life Apartment Guide • One Brookings Drive #1039 • St. Louis, MO 63130-4899 OR Fax to: 314-935-5938

Business Name: ______________________________________________________________________________ Contact Name: ______________________________ Phone Number: _________________________________ Contact Address:______________________________________________________________________________ Fax Number: _________________________________Email: __________________________________________

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

March 14, 2006 Dear Parent: Commencement is an exciting time for both you and your child - it's a time of recognition and pride. Student Life would like to offer you a special opportunity to join hundreds of other WU parents in congratulating your child. Student Life, Washington University's award winning student-run newspaper, will be publishing an entire special issue dedicated to the Class of 2006. Filled with stories looking back at the last four years, as well as perspectives from faculty and staff, this keepsake issue is always memorable and is eagerly anticipated by the graduating class. This year's issue will be published on May 15 and will be available throughout campus and at commencement ceremonies on May 19. We're inviting you to be a part of this special issue in a fun and unique way: by placing a personal greeting to your graduate along with photo(s) of them. This is a chance for all seniors to look back and see how far they - and all of their friends - have come! It will be a fun, exciting issue to be saved as a memento of this special occasion and the friendships they've made at WU. Costs for these special greetings start at just $79. To be a part of this special issue, you'll have to act quickly. We're holding a spot for each graduate right now, but we must receive an order by April 28 to lock in your child's spot. The enclosed order form details how to get your graduate included in what will become a part of your child's history. Examples of ads placed in this edition last year are shown on the reverse of this letter to aid in you making the choice that's right for you. A prompt response will ensure than your graduate is included in this special section. And don't worry, those photographs will be returned in pristine condition!

We urge you to join hundreds of other parents who have sent personal messages to their students in the pages of Student Life. It's a great way to end their career at WU. Congratulations and best wishes from all of us at Student Life! Sincerely,

Sara Judd Advertising Manager

My Baby's Graduating 2005 A Special Commemorative Section On a warm day four years ago, 1,500 freshmen entered first time. Today, their the Quad for the journey ends. To celebra te this joyous occasion, Student Life presents a special section full of congra tulatory messages from the family of this year's graduates.

Last year's special edition cover

Washington University • One Brookings Drive • Campus Box 1039 • 42 Women’s Building • Saint Louis, MO 63130-4899

Advertising (314) 935-6713 • News (314) 935-5995 • FAX (314) 935-5938 • www.studlife.com

2006 Commencement Ad Order Form STEP 1: Choose Your Package See the back of the enclosed letter for examples of ads from last year. Due to their size limitations, "Standard" ads will appear exactly as shown on the back of the enclosed letter. All other ad sizes will be designed at the discretion of our graphics staff, using the images & text specified on this form.

❑ STANDARD

❑ QUARTER PAGE

❑ HALF PAGE

❑ FULL PAGE

Ad Size: 3.79" x 3"

Ad Size: 5.75" x 10.5"

Ad Size: 11.625" x 10.5"

Ad Size: 11.625" x 21"

Includes your choice of image (below), 30-word message and one picture.

Includes your choice of image (below), up to 60-word message and up to 3 pictures.

Includes your choice of image (below), up to 100-word message and up to 6 pictures.

Includes your choice of image (below), up to 200-word message and up to 8 pictures.

$79

$249

$499

$999

STEP 2: Choose Your Image ❑

❑

Bear Paws

Official WU Bear

❑

WU Pennant

❑

Cross

Star of David

STEP 3: Your Child's Name (as you'd like it to appear) __________________________________________________________________

STEP 4: Write Your Message (PLEASE PRINT - for more space, please attach a separate piece of paper) __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________ __________________________________________________________________

PLEASE TURN OVER TO FINISH FILLING OUT THIS FORM.

STEP 5: Enclose Your Photo(s) You may enclose up to 8 pictures of your child, depending on which ad size you've chosen. ALL PHOTOS will be returned to you after being scanned by our graphic artists. Due to the volume of ads we produce for this special section, we ask that you write your child's name on the back of each photo.

STEP 6: Order extra copies The commencement issue will be distributed at the 2006 commencement ceremony. You will also receive (1) copy of the issue via mail when your pictures are returned. If you wish to order additional copies for yourself or for other family members, please fill in the appropriate box below.

STEP 7: Order Total PACKAGE COST

TOTAL ENCLOSED

EXTRA ISSUES ($2/ea)

+ $

= $

STEP 8: Payment For your convenience, we accept Visa®, Mastercard®, American Express® and Discover®. You may also pay by personal check or money order. Checks should be made payable to Washington University Student Media, Inc.

❑

Please charge my credit card. Card Number: ________________________________________________________________________________ Expiration Date: ____________________________ Name on Card: _____________________________________ Card Type:

❑

VISA

AMEX

DISC

My personal check or money order made payable to Washington University Student Media, Inc. is enclosed.

STEP 9: Your Address (your pictures will be returned and your free issue sent to this address) Name: ___________________________________________________________ Address: __________________________________________________________ City: ____________________________ State: __________ ZIP: ____________

STEP 10: Mail Completed Form with Payment (BY APRIL 28, 2006) to: Student Life Commencement Issue 1 Brookings Drive • Campus Box 1039 • Saint Louis, MO 63130-4899

Business ADvantage

Save BIG BUCKS

and get the frequency you need by taking advantage of our most popular advertising plan! With Business ADvantage, you'll reach the Washington University market - almost 13,000 prospective customers - while saving 50% off of our local advertising rates!

Suds Yer Duds Full-Service Dry Cleaning and Laundromat

50% Off with Student ID

Run a business card-sized ad or larger in 20 consecutive issues and you'll receive HALF OFF of our normal advertising rates. You'll save at least $500!

9876 Main St. • Clayton, MO • 725-1234

Renew your ad at the end of your initial commitment and receive an ad twice the size to use as you wish ABSOLUTELY FREE! (A value of at least $100)

Suds Yer Duds Full-Service Dry Cleaning and Laundromat

50% Off with Student ID 9876 Main Street 725-1234 www.sudsyerduds.com Washington University • One Brookings Drive • Campus Box 1039 • 42 Women’s Building • Saint Louis, MO 63130-4899

Advertising (314) 935-6713 • News (314) 935-5995 • FAX (314) 935-5938 • www.studlife.com

Saying Goodbye Has Never Been So Easy. The commencement issue of Student Life is an extremely popular keepsake issue with the graduating class and their parents. Distributed on campus and at commencement ceremonies, it contains a look back at the previous four years of campus news and includes perspectives from graduating students, professors and even Chancellor Wrighton. This is the perfect opportunity for your department or organization to say "thank you" and "good luck" to the class of 2006. Congratulate your student employees or organization's members before they leave campus and St. Louis. Make sure that when graduates look back at this keepsake issue, they think of your department or organization!

SPECIAL LOWER COMMENCEMENT ISSUE PRICING Full Page 11.62" x 21"

Half Page 11.62" x 10.5"

Quarter Page 5.75" x 10.5"

Banner 11.62" x 3"

Full Page..............$900 Half Page.............$450 Quarter Page.......$225 Banner*................$175 ASK ABOUT OUR SPECIAL COLOR RATES!

* Only six are available on a first-come, first served basis.

(314) 935-6713 â&#x20AC;˘ advertising@studlife.com

A Holiday Offer from

STUDENT LIFE Run an ad on Monday & Wednesday, get Friday for FREE! Contact your Account Executive to redeem this special offer. (314)-935-6713 Coupon valid for one use & can not be combined with other offers, package discounts, or coupons ∙ Expires 5/15/07

A Holiday Offer from

STUDENT LIFE

25% Off on any eighth page or larger ad!

Contact your Account Executive to redeem this special offer. (314)-935-6713 Coupon valid for one use & can not be combined with other offers, package discounts, or coupons ∙ Expires 5/15/07

A Holiday Offer from

STUDENT LIFE Run an ad for Valentine’s Day on February 12th and get FREE spot color RED! Contact your Account Executive to redeem this special offer. (314)-935-6713 Coupon valid for one use & can not be combined with other offers, package discounts, or coupons ∙ Expires 5/15/07

STUDENT LIFE Get a Full Page ad for the price of a Half Page! Contact your Account Executive to redeem this special offer. (314)-935-6713 Coupon valid for one use & can not be combined with other offers, package discounts, or coupons ∙ Expires 5/15/07

The Basics

Whether you're a seasoned advertiser or new to reaching the WU community, this FAQ should answer some the most common questions you have about advertising with Student Life.

Q: Do you offer any discounts?

A: Yes we do! We offer significant incentives to advertisers who choose to increase advertising frequency or volume over the course of a year. By taking advantage of frequency or bulk discounts, you can save between 10 and 50% on your advertising investment. Doing so will give you the frequent exposure you need while saving serious cash. One of our most popular frequency plans, Business ADvantage, allows you to save 50% on ads that are business card-sized or larger. Ask for more details today!

Q: What should I expect from advertising in Student Life?

A: Just as you wouldn't go to a weight loss clinic and expect to lose 25 pounds after two visits, you shouldn't expect a single ad to perform similar overnight miracles. It takes time to develop awareness for your business. We suggest taking advantage of frequency and bulk discounts to lower your cost and increase your exposure.

Q: I'd like to put a coupon in my ad. Do WU students use coupons?

A: College students, as a rule, are not coupon clippers. (Just think - did YOU clip coupons when you were 20 years old)? Washington University students are also a very affluent group and saving money isn't necessarily at the forefront of their thinking. If you do choose to use a coupon, however, keep in mind that increasing the value of the offer will elicit a better response. A coupon for 25¢ off of a $10 item probably won't motivate students to go find the scissors. But a coupon for a free car certainly would.

Q: I can't afford large ads; won't a small ad get lost?

A: It's true that there are many ads in the newspaper, but you do not have to run a large ad to get your message out. As we said above, if you placed a tiny ad offering a free car, you would probably get a great deal of traffic and calls. Although your ad may be small, if it makes a great offer, it will generate traffic. Remember, in the long run, placing smaller ads more frequently will work better.

Q: How much should I spend on advertising?

A: It depends on many factors, but according to many national studies, a good rule of thumb is allocating between 3 and 7% of your sales to advertising and promotion.

Q: Can you help me design an ad?

A: Yes! Our in-house graphics department can help you design an eye-catching ad that will get across your message in a creative manner. Remember, white space is key! The goal of your ad is to catch students' attention, not to convey the minutia of an offer or service.

Washington University • One Brookings Drive • Campus Box 1039 • 42 Women’s Building • Saint Louis, MO 63130-4899

Advertising (314) 935-6713 • News (314) 935-5995 • FAX (314) 935-5938 • www.studlife.com

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY One Brookings Drive • Campus Box 1039 • St. Louis, MO 63130 Phone: (314) 935-6713 • Fax: (314) 935-5938

To: ____________________________________

From: __________________________________

Company:________________________________

# of Pages: _____________ including this page

Fax: ___________________________________

Date: ___________________________________

Message:

FAX FACT:

You can save 50% on your advertising investment by enrolling in our Business ADvantage promotion!

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY One Brookings Drive • Campus Box 1039 • St. Louis, MO 63130 Phone: (314) 935-6713 • Fax: (314) 935-5938

To: ____________________________________

From: __________________________________

Company:________________________________

# of Pages: _____________ including this page

Fax: ___________________________________

Date: ___________________________________

Message:

FAX FACT:

Bulk contracts can save you up to 20% off of your advertising investment, making reaching the WU community even more affordable!

THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY One Brookings Drive • Campus Box 1039 • St. Louis, MO 63130 Phone: (314) 935-6713 • Fax: (314) 935-5938

To: ____________________________________

From: __________________________________

Company:________________________________

# of Pages: _____________ including this page

Fax: ___________________________________

Date: ___________________________________

Message:

FAX FACT:

According to a 2002 market research study, 95% of students read Student Life regularly. (Survey conducted by Pulse Media Research, Portland, OR)

Why Frequency?

Studies show again and again that frequency of advertising is much more important than ad size. At Student Life, we counsel our clients to advertise as frequently as possible to maximize their results and investment. Here's why: • A single ad more than likely will not work.

We would rather you keep your hard-earned dollars than to spend them on a method we know will not produce results. To understand why advertising once or twice won't work, think about how you interact with a newspaper, whether it's the St. Louis Post-Dispatch, New York Times or even Student Life: • Do you read the newspaper each and every day? • Do you read every article and ad in the newspaper? • Of the ads that you do notice, are you in the market for every product or service you see? • Lastly, do you act on every ad that interests you at that very moment (whether it's visiting a business, making a phone call or checking out a website)? Our readers are no different than you. While we have very high readership, not every student reads every edition of Student Life and not every student needs a product or service that's advertised on any given day. That's why it's important for your business to advertise as frequently as possible; those who do find the most success in reaching students and growing their business. And, like weight loss, advertising gets the best results over time.

• Frequency offers you the best advertising rates.

We offer significant incentives for increasing frequency or advertising volume over the course of a year. Offering these discounts shows that we recognize and value the need for frequent advertising and encourage you to use it. By taking advantage of frequency or bulk discounts, you can save between 10 and 50% on your advertising investment. You'll get the frequent exposure you need while saving serious cash.

• Frequent advertising helps you beat your competition.

If you aren't advertising as much as your competition, who is more likely to reach the student that's ready to shop?

• Frequency helps your advertising cut through the clutter.

Muhammed Ali didn't become the heavyweight champion of the world by punching 20 people 1 time each. He became the champ by punching 1 guy 20 times. By applying frequency to the poor opponent's head, he was able to bring his message home. Frequent advertising works the same way. Let us show you how - call us today!

Washington University • One Brookings Drive • Campus Box 1039 • 42 Women’s Building • Saint Louis, MO 63130-4899

Advertising (314) 935-6713 • News (314) 935-5995 • FAX (314) 935-5938 • www.studlife.com

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

August 21, 2006

Dear Parent: Are you missing your son or daughter? Already feeling out of touch with what’s going on at Wash U? Don’t worry…we have the solutions. Student Life, Washington University’s award-winning, student-run newspaper, will be publishing a special feature dedicated to the Class of 2010. On Wednesday, September 27, you’ll have the opportunity to send a “Note from Home” to your student, just as they finish their first month of classes. We’re inviting you to be a part of this special feature in a fun and unique way: by placing a personal greeting to your student! (See the sample ad shown on the enclosed flyer). This is a great chance to tell them how proud you are, how much you miss them, or that you’re thinking of them. The cost for this “Note from Home” is just $45. To be part of this special feature, you have to act quickly. We’re holding a spot for every freshman right now, but we must receive an order by September 18 to lock in your student’s spot. The enclosed order form (with sample ad on the back) details how to get your student included in what will become a fond part of their history at WU. We urge you to join hundreds of other parents who have sent personal messages to their students in the pages of Student Life! And, for those of you who want to keep up with what’s going on at WU on a regular basis, see the back of this letter for information on a special subscription offer for parents. Subscribing to Student Life is an excellent way to keep up-to-date on the happenings at Washington University. Completely run by students, Student Life covers major issues on & off campus. Regular stories include stories on financial aid, tuition costs, curriculum changes and the effectiveness of student government. Your son or daughter may even make it into the pages of the paper! The enclosed flyer details how easy it is to set up a mail subscription to Student Life. Hundreds of others have taken advantage of this special offer…we hope you will too! Congratulations again on your student’s enrollment at WU!

Sincerely,

Sara Judd Advertising Manager

Washington University • One Brookings Drive • Campus Box 1039 • 42 Women’s Building • Saint Louis, MO 63130-4899

Advertising (314) 935-6713 • News (314) 935-5995 • FAX (314) 935-5938 • www.studlife.com

YES!

Include my student in your special "Notes From Home" feature!

Student Name: _________________________________________________ I want my ad to read (30-word maximum):

_________________________________________________________________ _________________________________________________________________ _________________________________________________________________ My image choice is (circle one): Bear Paws

Official WU Bear

Pennant

Cross

Star of David

I'm going to pay by: â?&#x2018; The enclosed check (made payable to Washington University Student Media, Inc.) â?&#x2018; Credit Card (please fill in info below) Card Number: _________________________________________________ Card Type:

Expiration Date: _____________

Name on Card: ________________________________________________

Please send my complimentary issue to: Name: _________________________________________________________________ Address: _______________________________________________________________ City: _____________________________ State: ________ ZIP: ______________ You will receive one copy of the September 27 edition of Student Life containing the "Notes From Home" feature. If you would like additional copies for yourself or other family members, we will be happy to mail them to you for $2 each.

Total Enclosed: $45 + _______ extra copies ($2 ea.) = $______________

Return this form by September 18 to:

Student Life - "Notes From Home" 1 Brookings Drive, Box 1039 Saint Louis, MO 63130-4899

"Notes From Home" Jane Doe We miss you already! Good luck as you begin your journey at Wash U! Love, Mom, Dad & Steven

Ad is shown actual size and includes your choice of the images shown below.

Bear Paws

Official WU Bear

WU Pennant

Cross

Star of David

They’re college bound and they’re coming to a campus near you! STUDENT

SUM J U LY 2M E R 004

Make a first impression and put your business into the minds of EVERY Washington INSIDE University incoming freshman with an ad in Student Life’s Orientation Issue! Vol. 1 26,

Hot and Humid

w w w. s

This issue will be mailed to the home of over 1,500 incoming freshman in mid-July; only four weeks before they hit the streets of St. Louis!

tudlife

(314) 935-6713 Email: advertising@studlife.com

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New Yah o group le o! t freshme s n meet ea r ly Student s sh

are hopes, dreams, and screen names By Rachel online Contributin Streitfeld g Edit or

The Field Ho won’t hap use undergoes pen to the its Field Housetransformation from again unt il this Oc athletic facility to tober, but debate hal other pla nning for l in fall 2000. Suc STUDENT LIFE ARCHIVES the debate h cha has alread nges y begun.

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Debate p already reparations well und Career erway student Center asks s to volu nteer during d e bate we ekend

The road to Olympics the pa through— sses Francis Field?

PAGE A11

PAGE C6

How do yo u the heat? beat With ice cream, of co But wher urse. e do get it in St you . Louis?

PAGE C5

Advertising Deadline: July 10, 2006 Publication Date: July 19, 2006

PAGE A5

Learn them now: nam es and faces of the important most pe around ca ople mpus.

INDEX

News Sports Forum Cadenza Scene

THE

�

Additionally, we will distribute copies at our normal points on campus and in St. Louis.

Call an Account Executive today to place your ad!

.com

�

Is this man world-fam a ous glow-stic inventor? k This and other rum ors— debunked !

Act now! Space is limited. This is your first chance to put your business in the minds of incoming students. You can’t afford to wait!

No. 1

A1 A11 B1 C1 C5

Science b uilding

� New hom

e for Ea & Plane rth tary Sci ences nearly co mplete By Helen Rhee

See DEBA TE, page

set to op en

Stu de on lin e nts say me ha s he eti lpe d ass ng oth er ua ge the fre sh me n ir fir stda y-

See FRES HMEN, pa ge A3

the ne w bu ild dis pla ing wi ys sci en ces co nn ected ll inc lud e ex hib with Ea its an ist rat ive ,” sa id Ric rth an d ha pr ov ide off ice r for rd He ue rm d pla netar y an n, ad EP S. “T vis ito sco pe mi nhis sp of the rs with a Staff Rep bette r ace sh ou ld se sci th at the orter en ces ide a of Un ive an of the rsi d the ty pla the act se sci Th is ys in ive rol en ces the de As we .” ing ton fal l, fac ult e ve lopme y Un with an ll as pr ov nt Pla netar ive rsity’s an d stude idi ng nts in De pa rtm the EP arc hit im pr oved co nstru y Sc ien ces Wa sh S depa wo ect ur al ent of (EP cte rtm wi ll pr Ea rth ad dit ionrk ing sp ace ov ide an d Fac ult d bu ild ing S) wi ll ha , the ne ent to the a bit of Un ive we st Hi llto an d set y an d sta to ca ll ho me ve a ne wl y rsi bre ath ff are . loc ate ty depa rtm ing roo p Ca mp us bu ild ingtli ng in to d in bo ents. alr eady m for the Pre Th e th Wi lso other vio us ly, movin rec ently ing s ne , loc ate d to n g Mc biolog y de pa rtm an d Mc Do nn EP S wa s Do nn 59,00 0 xt to Co mp the no rthea co mpleted ell Ha ton Ha -sq ua st of the en ell Ha ll, wi ent, wh ich lls . re- foo Bro ll. Th e stude ha d t nts an th ree -st ok- en ce tir e sp ace . ll now be d fac ult str uc tu re rooms able to sh are d -Ph wi ll pr or y, Wi lso ilo soph y Th e Ps yc ho an y with wi ll ass d state- oflog y-N uti lize ov ide pr og ram n Ha ll. eu ros the art addit ion al ist pr ofe Ac wi cicla co ll tak instru Th e bu sso rs e over me nts ss- the de rd ing to Ra in the ild ing rooms ir y th pa als Ar res at rtm en o ho us vid so ea rch wh ere loc ati t ha d . es mu its wo on s. the de sim ply n, ch air of rk to lti ple pa EP S, outgr ow “We ran dis pla “In ad the pu blic. rtm ent ca n n its old dit ion sh owca y ha mp ere out of sp cap ab ace se “Fu to en d as a ilit ies ha nc ed co ns eq an d ou r wo rth erm an me nt’ rk be ue nc e,” s ad va d solid su instru ore , so n we pp ort cti on al nc ed sa id Ar ca me re ina the tea ch ing of the instru vid so n. de tio qu ate fac ilit n req me nta de for the uir ed ies in tio n fac pa rtby a Wi mo ilit ies lde world , -cl ass rn instrucdepa rtm The new ent. See BUILD Earth & Pla One Bro the late ING, page okings spring. The netary Sciences Dri A3 alread #42 Wo OFFICE OF Bu PUBL men’s Bu ve #1039 process y begun. St. Lou of movin ilding takes sha IC AFFAIRS ilding Newsroom is, MO g into the pe 63130 new facilit during Advertisin : (314) 935 -59 95 g: y has (314) 935 Fax: (31 Editor: -6713 4) 935 editor@ -5938 studlife.c News: new om s@ stu Calend ar: calend dlife.com ar@ stu dlife.com

STUDENT

LIFE

Pleas e Recy cle

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST.

They’re on their way ! Make a first impression and put everything that you’re department can offer into the minds of EVERY Washington University incoming freshman with an ad in Student Life’s Orientation Issue!

Hot and Humid w w w. s

(314) 935-6713 Email: advertising@studlife.com

INDE

PEND

ENT

NEW

S PA P

ER O F WA SH

INGT

ON U NIVE

LIFE

RSIT

Y IN S T. L OUI

S SIN C

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�

Is this man world-fam a ous glow-stic inventor? k This and other rum ors— debunked !

PAGE A5

are hopes, dreams, and screen names By Rachel online Contributin Streitfeld g Edit or

Debate p already reparations well und Career erway student Center asks s to volu nteer during d e bate we ekend

The road to Olympics the pa through— sses Francis Field?

PAGE A11

PAGE C6

How do yo u the heat? beat With ice cream, of co But wher urse. e do get it in St you . Louis?

PAGE C5

Advertising Deadline: July 10, 2006 Publication Date: July 19, 2006

THE

New Yah o group le o! t freshme s n meet ea r ly Student s sh

Learn them now: nam es and faces of the important most pe around ca ople mpus.

INDEX

News Sports Forum Cadenza Scene

.com

�

Additionally, we will distribute copies at our normal points on campus and in St. Louis.

Call an Account Executive today to place your ad!

tudlife

No. 1

INSIDE

This issue will be mailed to the home of over 1,500 incoming freshman in mid-July; only four weeks before they hit the Wash U campus!

Act now! Space is limited. This is a great opportunity to greet incoming students and let them know of upcoming events.

STUDENT

SUM J U LY 2M E R 004

Vol. 1 26,

A1 A11 B1 C1 C5

Science b uilding

� New hom

e for Ea & Plane rth tary Sci ences nearly co mplete By Helen Rhee

See DEBA TE, page

set to op en

Stu de on lin e nts say me ha s he eti lpe d ass ng oth er ua ge the fre sh me n ir fir stda y-

See FRES HMEN, pa ge A3

STUDENT

LIFE

Pleas e Recy cle

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST.

Let the Washington University community know about your place of worship in the

2006-2007 Religious Directory Published EACH WEEK in Student Life The Details: For the seventh consecutive year, Student Life will publish a weekly Religious Directory, giving your organization an easy and affordable way to advertise your meeting times and locations. Your ad will be seen by nearly 18,000 students, faculty and staff each week!

Religious Directo presents a guide to

What You Get: For a nominal yearly cost, you will receive an ad approximately 2" x 2" that will appear each week in the Religious Directory. This ad will remain the same all year unless your meeting time or location changes.

places of worship in the

For advertising info

rmation, call (314)

WU community

935-6713 or em

ail advertising@s

tudlife.com

Additionally, at various times throughout the year, you'll receive the large feature spot in the directory (a $225 value) absolutely FREE.

The Cost: Ads in Student Life's Religious Directory cost $475 for a full year (26 issues). That only comes out to around $18 per week!

All Saints Cathol

ic Church

Corner of Westgate & Clemens (One block North of the Loop)

Young Adult Mass Sunday 6pm

How Do I Get Involved? Simply return the form below and we'll contact you later this summer with additional information. Don't delay, though...space is limited and is sold on a first-come, first-served basis. We urge you to join our many other religious partners and take part in this year's directory. It's a great way to get maximum exposure for your organization at a minimum cost! Act now!

YES!

Sunday Morning Mass 8am & 10:45am

(314) 721-6403 Wash U Students and Staff Welcome!

Shabbat at Hillel

Fridays, 5:45 p.m. - Services

(Reform, Cons

ervative & Orth

odox) 6:45 p.m. - Kos her Dinner

Cost: $9.50 poin ts or cash $8.50 pts. or cash w/Kosher meal plan

RSVP required by Noon each Wed. washukosher@ hotmail.com - 935-7 098 6300 Forsyth Blvd. (314) 935-9040 hillel@restech.wus tl.edu www.stlouishillel .org

Catholic Studen t Cente

r ...a “home awa y from home” tostudy, relax and pray... Everyone is welc ome! Sunday Mass: 11a m & 9pm 6352 Forsyth • 935 -9191 www.washucsc.o rg

Learning, Loving, Living in the Spirit of Christ

www.lcmstl.org

LCM

Lutheran Campus Ministry

7019 Forsyth Blvd St. Louis, MO 63105

863.8140 lcm@re stech.wustl.edu

AFFIRMING HUMAN

WORTH

The Ethical Society is a community of people united in the belief that an ethical life creates a more just, loving and sustainable world for all.

Join us on Sunday mornings for the 9:45 Forum and 11:00 Platfo rm Address. Children's Sunday School meets 10am -noon

Ethical Society of St. Louis (1/4 mile west of the Galleria) 9001 Clayton Rd. (314) 991-0955 www.ethicalstl.org

A church you can

relate to...

Vineyard Church Sundays at 10 am in the Esquire Theater 6706 Clayton Rd. For more info call (314)221-4823 or www.stlvineyard.c om

Your Ad HERE

Advertise your plac e worship for $16 per of week. Contact us to find out how!

314-935-6713

I am interested in advertising in your 2006-2007 Religious Directory. Return to: Student Life Religious Directory • One Brookings Drive #1039 • St. Louis, MO 63130-4899

Organization Name: ______________________________________________________________________________ Contact Name: ___________________________________ Phone Number: _________________________________ Contact Address: _________________________________________________________________________________ Fax Number: _____________________________________ Email: _________________________________________

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Since 1878, Student Life has been the official student newspaper at Washington University. Operated by students and free from university control, Student Life monitors the pulse of the university and its surrounding community. Three times a week, 82 times a year, Student Life is distributed on campus free of charge and publishes news, sports, arts, opinions, entertainment and advertising that reflect the interests of Washington University students. Student Life takes great pride in its vigorous and reasoned editorial voice --a voice heard regularly by nearly every student and faculty member at Washington University. We believe it is our duty to focus on the university’s environment--its strengths and weaknesses--to make Washington University a better place. Student Life covers major issues on and off campus. Regular coverage includes stories on financial aid, tuition costs, curriculum changes, campus construction, campus safety, tenure decisions, minority issues and the effectiveness of student government. Student Life also highlights the opinions of Washington University’s distinguished faculty and staff as well as providing information on their latest research and publications. And if you’re interested in stimulating interviews with campus speakers like Kurt Vonnegut, Greg Louganis or Spike Lee, Student Life brings them to your doorstep. Student Life is more than a news source, it’s provocative and entertaining. For the past 125 years we have been committed to a tradition of excellence, and this commitment lives on. Be a part of our commitment and follow your son or daughter’s college life. Who knows, they may even make it into the pages Student Life!

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Mail this form to: Student Life Subscriptions • One Brookings Drive • Campus Box 1039 • Saint Louis, MO 63130-4899 For subscription questions, please call (314) 935-6713 or email us at: subscriptions@studlife.com Publication for the 2006-07 academic year will resume on August 30, 2006.

Weâ&#x20AC;&#x2122;ll place you in front of Hilltopper fans during their most devoted time of the semester,

Homecoming Week...

...in The College Heights Herald

Homecoming Special

Thousands of students, staff, faculty, and alumni will be at Western to pull for the Toppers during homecoming week and you can catch their attention by advertising in The College Heights Herald’s Homecoming Special Section. This is the perfect opportunity for you to remind our visitors what you can offer or tell them what’s new. Make sure your business is remembered as a part of Western’s tradition and Bowling Green’s community by getting involved with the Homecoming Special Section today. 10,000 editions of the Herald’s Homecoming Special Section will be delivered to newsstands all around Western’s campus and the Bowling Green community on Thursday, October 26. The deadline to submit an ad for the Special Section is Friday, October 20. Call (270) 745-2653 and reserve your ad today!

Homecoming Advertising Rates

Full Page (11.5 in X 21 in) Free Color...........................................................................$630

1/2 Page (11.5 in X 10.5 in) 50% Off Spot Red...............................................................$315

1/4 Page (5.6 in X 10.5 in) 50% Off Spot Red...........................................................$157.50 *Inches count towards your contract

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