December 14, 2006
It has been my pleasure to be Aaron Field’s advertising design supervisor during his employment at the Ball State Daily News for one and a half years. Aaron also completed his internship under my supervision. I am pleased to be able to write this letter of nomination for Aaron. I have been consistently impressed by both Aaron’s attitude towards his work and his performance on the job. During his stay at the Ball State Daily News, he has been highly motivated to learn as much as he could and perform to his best capacities. He frequently put in time after hours to complete the work that needed to be done. He asked for feedback on a daily basis and accepted constructive criticism with maturity. He has understood his limitations as an inexperienced designer and observed the other designers closely in order to improve his own skills. Aaron has several strengths but his main strength, from my observations, is he is always willing to meet any challenge brought on by his position. Halfway through his employment at the Ball State Daily News we rearranged all of the procedures. This doubled the amount of worked we expected from Aaron on a daily basis. Aaron rose to the challenge and took the opportunity to get to know his sales representatives and clients needs more fully. Each advertisement he began to design became more personal with this approach, which made for better customer service and satisfaction. Aaron consistently showed this type of enthusiasm towards every advertisement and project assigned. Aaron has amazing design skills and a keen eye for how to place graphical elements together within a limited space. Aaron’s creativity shines through pieces such as the full page Daily News house ad for color where he arranged a formal photo shoot and built the prop for our model to “pop” through. The piece has gotten rave reviews from clients, students and faculty. The ads were then turned into promotional pieces given to clients to help us “up-sell” color in advertisements. While the piece also allowed them to choose a spot color from the opposite side which is our color chart. Aaron was one of three participating designers in our Daily News logo contest. His five logos were put up to high scrutiny against the other designers, but in the end Aaron won for his logo design with an amazing 90% of the votes from faculty and student staff members of the Daily News.