January 10, 2007 CNBAM 2007 Advertising Designer of the Year To Whom It May Concern: To Jordyn Swingler, there is no such thing as pressure. There is no “inside the box.” In the two years I have known Jordyn as a designer for The University Daily Kansan, she has taken ideas and turned them into the best ads I have ever seen run in the Kansan. In fact, a vast majority of the ads we submitted to CNBAM this year were made by Jordyn. This is why I nominate her for CNBAM’s Advertising Designer of the Year. Jordyn came onto the Kansan staff in the spring of 2005 as a general ad designer and has moved up through the ranks to become the Creative Director. She had been successful in designing beautiful ads for the Kansan, but it wasn’t until the Fall 2006 semester that she began to design ads that weren’t just “pretty.” They sent the right message, established our advertisers’ unique selling proposition, and gave our advertisers an incredible return on their investments. In the summer of 2006, I asked Jordyn to design the Kansan’s rate card and media kit. I’m sure you will see in her materials that they are both graphically and visually pleasing. But it’s not only the way they look that adds to Jordyn’s portfolio; it’s the way Jordyn calmly and diligently finished them and accepted no less than perfection until they were done. That’s how Jordyn works: if it’s not perfect, it’s not done. While many designers would do what they have to do to get an ad done, they won’t spend hours finding the right picture, coming up with the right headline, or writing the perfect copy. Jordyn will every time. It’s obvious that Jordyn’s ability to design amazing ads is incredible. But what sets Jordyn apart from the rest is that she will do whatever it takes to get the job done and to get it done perfectly. Sincerely, Kyle Hoedl Business Manager The University Daily Kansan
December 29, 2006 CNBAM Selection Committee Designer of the Year To Whom It May Concern: I feel confident that Jordyn Swingler deserves CNBAM’s Designer of the Year award for three reasons. First, Jordyn’s design skills are, quite simply, fantastic. She understands the key principles of advertising, and she is able to integrate that with her graphic design education to produce beautiful ads that meet our clients’ needs. This idea of combining ad design and traditional art skills is critical for The University Daily Kansan. We hire brilliant art students who can an ad very “pretty,” but they often don’t understand what really makes an ad work. They may know typography, photography and illustration, but they have a hard time writing effective copy. For this reason, when we find a gem like Jordyn who can do both equally well, we know that she will be an incredible addition to our team. Second, Jordyn designs with the customer in mind. Jordyn asks many questions about our clients’ businesses, products, stores, personalities and past ads. She believes that getting inside the customers’ heads helps her put together a campaign that will deliver the right results. Jordyn also asks many questions of the salespeople. She understands that the design department serves the salespeople who serve the clients. For this reason, she works very closely with our sales team to ensure that she is delivering what they need to make the sale. Finally, Jordyn has demonstrated terrific leadership skills. This past semester, she served as the Creative Director, managing five designers. Through intense training and daily coaching, she leads a talented team that is always delivering beyond our customers’ and salespeople’s expectations. Jordyn has also worked through some personnel and process challenges fairly and professionally, and she didn’t allow those problems to inhibit her team’s ability to meet its goals. Through her leadership, her customer-focused work ethic and her exceptional design skills, Jordyn stands out as one of the Kansan’s top designers. She has received more positive feedback than I could write in two pages, and her work has produced excellent results for many, many Kansan customers. For these reasons, I highly recommend her for your Designer of the Year award. Sincerely,
Jennifer Weaver Sales and Marketing Adviser The University Daily Kansan
THIS IS THE YEAR 11/2 11/7 11/11 11/15 11/19 11/21 11/24 11/25 11/28 12/2 12/4 12/9 12/19 12/23 12/28 12/30 1/7 1/10 1/13 1/15 1/20 1/24 1/27 1/29 2/3 2/7 2/10 2/14 2/17 2/19 2/24 2/26 3/3 3/8-11
WASHBURN 7:00 p.m. EMPORIA 7:00 p.m. NORTHERN ARIZONA 7:00 p.m. ORAL ROBERTS 7:00 p.m. TOWSON UNIVERSITY 7:00 p.m. TENNESSEE STATE 7:00 p.m. Las Vegas Invitational vs. Ball State 7:00 p.m. vs. Florida 9:30 p.m. DARTMOUTH 7:00 p.m. @ DePaul 1:00 p.m. USC 8:00 p.m. American Century Investments Shootout vs. Toledo @ Kemper Arena 12:00 p.m. WINSTON-SALEM STATE 7:00 p.m. BOSTON COLLEGE 1:00 p.m. DETROIT 7:00 p.m. RHODE ISLAND 7:00 p.m. @ South Carolina 3:30 p.m. OKLAHOMA STATE 8:00 p.m. @ Iowa State 1:00 p.m. MISSOURI 8:00 p.m. @ Texas Tech 3:00 p.m. @ Baylor 7:00 p.m. COLORADO 12:30 p.m. @ Nebraska 8:00 p.m. TEXAS A&M 8:00 p.m. KANSAS STATE 8:00 p.m. @ Missouri 2:30 p.m. @ Colorado 8:00 p.m. NEBRASKA 3:00 p.m. @ Kansas State 8:00 p.m. IOWA STATE 5:00 p.m. @ Oklahoma 8:00 p.m. TEXAS 11:00 a.m. Big 12 Championship TBA Oklahoma City, Oklahoma
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ABOUT US The University Daily Kansan
With more than 100 students employed throughout the year, The University Daily Kansan is an independent, student-run, non-profit organization. The Kansan is the student body’s number one source of information for campus and local news and sports.
Circulation, Distribution, and Subscriptions
The Kansan distributes 11,500 newspapers daily Monday through Friday. It is available at over 90 locations throughout the Lawrence, Edwards, and Medical School campuses, at student housing, and at various off campus locations that students frequently visit. The Kansan is free for students.
Run of Press Deadlines (4 pm) PUBLICATION DAY
DEADLINE
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RETAIL & CLASSIFIED ADVERTISING Phone (785) 864-4358 Fax (785) 864-5261 Email adsales@kansan.com IMPORTANT CONTACTS Business Manager Creative/Production Accountant Sales & Marketing Adviser General Manager News Department
(785) 864-4014 (785) 864-4900 (785) 864-4477 (785) 864-7666 (785) 864-7667 (785) 864-4810
1435 Jayhawk Boulevard, Room 119 Lawrence, KS 66045 Photo KU University Relations
AUDIENCE Total Students
29,624
26,934 KU Medical School Students 2,690 Lawrence & Edwards campuses
52% Female 48% Male 3% Are married 82% Live off campus 18% Live on campus
Source 2006 KU Fact Book, Office of Institutional Research and Planning Photo KU University Relations
72% Undergraduates 28% Graduate, Medical, law, or Pharmacy Students 57% of students on the Lawrence and Edwards campuses are over age 21 New students each fall 6,509 Average undergraduate student age 21 Average graduate student age 31 Average faculty salary $78,727 Total non-student faculty and staff 8,673
READERSHIP More students turn to the Kansan for news and advertising than any other medium. Advertising in the Kansan will ensure that students are seeing your message on a consistent basis. At least once per week
22,000 students read the Kansan More than 12,000 students read Kansan classified ads More than 14,000 students read display ads More than 12,000 students read inserts More than 13,000 students read coupons More than
At least once per week
83% of students read the Kansan 58% of students read the Lawrence Journal–World 31% of students read the Kansas City Star At least once per month
65% of students read the Kansan’s Jayplay 39% of students read Lawrence.com 38% of students read The Pitch 14% of students read The Hawk Sheet Source 2005 telephone survey, T.I.P Research, Inc. Photo KU University Relations
SPENDING HABITS The average KU student has $198 per month in disposable income. Advertising in the Kansan will greatly increase the chance that students will spend some of this money in your business! Each month KU students spend
$3.4 million on groceries $1.8 million on fast food $1 million on school supplies and books $1 million on clothes $995,000 on gas $445,000 on shoes $287,000 on CD and music $150,000 on alcohol
Source 2001 telephone survey, Newton Marketing & Research
SHOPPING TRENDS Is your business in one of these locations? Advertising in the Kansan will improve the chances that students will spend in your business when they are out shopping.
Source 2005 telephone survey, T.I.P Research, Inc. Photo KU University Relations
At least once per month
27,500 students visit Downtown for shopping and entertainment 16,000 students travel to Kansas City for shopping and entertainment 4,400 students travel to Topeka for shopping and entertainment 10,300 students visit Oak Park Mall
SHOPPING TRENDS Retail shopping The following numbers represent how many students visit the following retail stores at least once per month: Super Target Wal-Mart Best Buy Old Navy Hastings Kohl’s The Gap
25,200 19,500 12,700 10,000 9,100 9,400 7,100
Groceries The following numbers represent how many students visit the following grocery stores at least once per month: Dillon’s HyVee Checkers Source 2005 telephone survey, T.I.P Research, Inc. Photo KU University Relations
21,000 13,900 7,400
INTENT TO BUY
Source 2005 telephone survey, T.I.P Research, Inc. Photo KU University Relations
Within the next week,
4,400 students will eat at an ice cream and yogurt store 7,700 students will go to a night club 7,900 students will go to a coee shop 12,400 students will eat at a fast food restaurant At least one time in the past 30 days,
5,600 students have had Chinese food delivered 4,400 students have had sandwiches delivered 12,700 students have had pizza delivered Within the next twelve months, there is a good chance that
2,900 students will buy a car 4,000 students will buy a bike or bike accessories 5,600 students will buy home entertainment equipment 9,100 students will buy computer hardware 14,500 students will buy an airline ticket
KANSAN.COM Updated throughout the day, Kansan.com has more than 1.2 million page views each month from students, alumni and faculty. Breaking news, exclusive online content, polls and comments keep the students actively involved in visiting Kansan.com twenty-four hours a day, seven days a week.
*2006 College Newspaper Readership Study
24% of college undergrads read the online edition 2 or more times each week*
Kansan.com offers several online placement options that give you the ability to target the reader you wish to reach!
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With more than 100 students employed throughout the year, The University Daily Kansan is an independent, student-run, non-profit organization. The Kansan is the student body’s number one newspaper source of information for campus and local news and sports.
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Retail & Classified Advertising Phone (785) 864-4358 Fax (785) 864-5261 Email adsales@kansan.com Important Contacts Business Manager Creative/Production Accountant Sales & Marketing Adviser General Manager News Department Phone Email
(785) 864-4014 (785) 864-4988 (785) 864-4477 (785) 864-7666 (785) 864-7667
(785) 864-4810 editor@kansan.com
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Run of Press [ROP] Rates
Classified Rates
Local Rates Local rates are available to any locally owned business or locally owned franchise1 in the state of Kansas or Kansas City metro area counties2.
Student organization Rates The Student Organization rate is available to any student-run organization that is registered with the Student Involvement and Leadership Center.
Classified Line Ads Classified line ads will be billed at a minimum of three lines. Contact the Classified Department at (785) 864-4358 or classifieds@kansan.com to place an ad.
RATE $7.00 per column inch
annual CONTRACT column inch rate 100 $9.50
semester CONTRACT column inch rate 50 $10.00
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$9.90
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$9.70
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$8.80
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$9.50
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$8.50
500
$9.10
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$8.20
1500
$7.90
2000
$7.70
Local Frequency discount Rerun the same ad with no copy changes within five business days and earn 25% off all subsequent reruns. new business discount New clients will receive a 25% discount on their first two weeks of ads. “New” clients are defined as local businesses that have never placed advertising in the Kansan or former Kansan clients who have not placed advertising in more than one calendar year. This offer is not available for Special Sections or in conjunction with a Bundle or Special Package. Local clients using a local agency receive local rates. Local clients using an agency outside of Kansas or Kansas City metro area counties will receive the National rate. 2 Kansas City metro area counties include: Missouri: Cass, Clay, Jackson, Platte Kansas: Johnson, Wyandotte 3 University Organization eligibility is decided by the Kansan. 1
university & non-profit organization rate 3
NATIONAL Rates All out-of-state advertising except Kansas City metro area counties will receive the National rate. National rates are net and non-commissionable.
Classified Display Ads Classified display rates are the same as contract or open rate. The Kansan will not publish classified ads that are reversed, upside down, backwards or sideways. Classified display ads cannot be larger than 6x15 column inches.
Grab ATTENTION!
RATE $13.00 per column inch National frequency discount Rerun the same ad with no copy changes within five business days and earn 10% off subsequent reruns.
We recommend that our National clients take advantage of annual contract rates that make your planning easier and more cost-effective. Please contact the National Advertising Executive at (785) 864-4358 or nationals@kansan.com for more information.
GUARANTEED PLACEMENT 25% fee per ad per day. Ads cannot be placed on Opinion page. Space is available on a firstcome, first-served basis, and not all spaces are available each day. Long-term guaranteed placement contracts may be available. Certain restrictions may apply.
ROP Color Rates Spot & Full Color Spot color is one of the following colors or shades of these colors: cyan, magenta, yellow, red, blue, violet or green. All other colors will be charged at the full color rate. Full color combines cyan, magenta, and yellow ink to create thousands, or even millions, of hues.
Spot Color rates Spot color ads up to 15” are $10 per inch. Larger spot color ads will be charged a flat fee of $150.
The Kansan cannot guarantee exact matching of colors because of press limitations. However, all standard and normal measures will be taken to ensure quality reproduction. Contact the Kansan’s Creative Director at (785) 864-4358 if you have questions about color options and limitations.
Full Color Rates Full color ads up to 13” are $15 per inch. Larger full color ads will be charged a flat fee of $195.
With pictures and varied shades of black or even color, class displays offer the versatility of retail display ads, with prices that fit any budget.
Preprinted Inserts Place up to 11,500 copies of your preprinted inserts into the hands of KU students each day. Minimum 8,000. RATES Single page 4-8 pages 10-16 pages 18+ pages
$65 per thousand $67 per thousand $69 per thousand $72 per thousand
Deliveries accepted between 7:30am and 4:30pm Monday through Friday. No deliveries accepted on weekends or holidays. Skids or cartons are accepted. The actual number of copies distributed may vary from time-to-time and may differ from published circulation figures. The actual number of inserts to be billed to the advertiser can be furnished by the publisher’s representative prior to publication. Deadline: 5 days prior to insertion The preprints must be delivered to the Lawrence Journal-World for insertion: 609 New Hampshire, Lawrence, KS 66044
Bundles
Jayplay Magazine
Bundles offer you the maximum frequency and exposure to the student market through Run of Press, Jayplay magazine, and other unique advertising options. All bundles must run within one calendar month.
Jayplay, the Kansan’s lifestyle & entertainment magazine, is distributed every Thursday in the Kansan. It includes informative stories about local music, Lawrence night life, student relationships and more. Jayplay deadlines every Monday at 4 p.m.
four consecutive weeks 1
[8] 3x5 ROP, [4] 1/4 page JP
[164 inches]
$1150
2
[8] 3x5 ROP, [4] 1/8 page JP
[142 inches]
$1000
3
[8] 2x5 ROP, [4] 1/4 page JP
[124 inches]
$900
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[8] 2x5 ROP, [4] 1/8 page JP
[102 inches]
$700
5
[12] 2x3 ROP, [4] 1/8 page JP
[94 inches]
$650
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[12] 2x2 ROP, [4] 1/8 page JP
[70 inches]
$550
Flight plans are a one-week alternative to Bundles. Using a flight plan during a sale or special event will give you great exposure during a short amount of time. All flight plans must run within a five-day period. Flight plans 1
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$320
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$220
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Full Color $150 Spot Color $115
frequency per month
4 runs
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$410
$435
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HALF PAGE
$220
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$265
Quarter Page
$125
$135
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Eighth Page
$65
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*Contract required to receive frequency discounts.
Weekly Specials Advertise your specials on the back page of Jayplay’s weekly guide to Lawrence nightlife. JAYPLAY ADVERTISERS RECEIVE A FREE LISTING AND LOGO IN WEEKLY SPECIALS FOR THAT WEEK! All other advertisers are charged $30 for a listing.
$2 Almost Anything
$2.50 16oz. Domestic Bottles $3 Double Captain Morgan
$3 Vodka Energy Drinks $3 Big Beers
$3 Bloody Mary $5 any Pitcher
$2 Wells $2 Domestic Bottles
$2 Domestic Pints $2 UV Mixers
$3 Domestic Pitcher $3 Malibus
Charlie’s EAST SIDE
Billboards Billboards fill available space in the Kansan on a daily basis. Clients are guaranteed 20 to 40 inches of billboards per month. Potentially, clients’ billboard advertising may appear multiple times in one day! BILLBOARD RATE $6.25 per column inch
Do you offer a good deal students need to hear about? Consider Campus Coupons to entice readers to your business! Inserted into the Kansan as a freestanding insert on Wednesdays and printed in Run of Press on Fridays, Campus Coupons allow you to track the success of your special offer.
Your Logo
campus coupon rate $399 per month [Limited space availablE]
Your great offer! Your contact information CAMPUS
Coupons
Expires 12/31/2006
*Actual size of a Campus Coupon
Standard Ad Sizes Standard
Tabloid [jayplay]
COLUMN
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6 Columns (70p9/11.792”)
Special Sections
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Spring Poster Series NCAA Bracket Bash Valentine’s Day Gift Guide Apartment Guide Graduation
TBA* TBA* February 7 March 1, 14 April 5, 25 May 10
Summer Insider’s Guide Back to School
At all new student orientations August 13, 2007
Rate $10.00 per column inch
*Dates set depending on basketball and NCAA tournament schedule. Rates TBA.
9.5” 5 Columns (58p9.5/9.798”)
Fall Sex on the Hill September 14 Homecoming October 5 Holiday Gift Guide December 6 Basketball Schedule TBA*
9” 8.5” 8”
basketball preview
7.5”
By Ashley pAte
editor@kansan.com Kansan correspondent
Kansan correspondent
4 Columns (46p10/7.805”)
By Ashley pAte
editor@kansan.com You have been accepted to your number one graduate school. All the hard work that you’ve put in during your undergraduate experience has paid off. But how are you going to keep your head above water? Graduate school is more intense than undergraduate school at the University, which means stepping up your academic game. Taming stress will help you conquer grad school. These tips are not only helpful for grad school students but undergrads as well. It is more important to follow these steps in grad school, however, because it requires more effort from its students.
When I graduate next May, I am going to be inundated with student loans because I chose to come here from out-of-state. Because I will have all this debt straight out of college, I plan to move back home into my parent’s house to save some money. I am not alone. More students are realizing that the benefits outweigh the negative aspects of living at home with your parents. Andrew Bruns, Overland Park senior, has decided that after he graduates this year, he will be moving back in with his mom. “It’s to save money and pay off student loans,” said Bruns. So you’re thinking it might be a good idea eh? Let’s go through some steps to make sure that it’s right for you. 1. Use common sense. Talk to your parents first about moving back, it is their abode after all. You may have lived with them for 18 years, but they may have turned your high school bedroom into the exercise room. 2. Make sure that all the ground rules are laid out. Many parents will be more lenient with rules, just because you aren’t a kid anymore. Bruns plans on making little adjustments from his current lifestyle, like being more courteous of his mom. Discuss curfew, inviting friends over, and doing your part around the house. 3. Decide how you are going to pay your parents to live with them. You are an adult now, and just like you pay rent in your apartment you should pay rent to your parents, whether it’s in money form or not. Offer to help out with chores or other activities around the house if you can’t help out financially. Bruns has no set payment with his mom but plans to help her out whenever he can. “My mom has done everything in her power to help me out and I’d do the same for her,” said Bruns. 4. Be proud that your parents are cool enough to let you live with them and be confident when people give you a hard time about it. “There’s a social stigma attached to a person who’s out of college and living with their parents,” said Bruns. This is especially true when you want to bring a potential significant other back to your place. Think Will Ferrell in the Wedding Crashers. If you can stand to live with your parents and follow these steps, it should be smooth sailing to cheap living and paying off those student loans.
7” 6.5” 6” 5.5”
Kansan.com now offers several online placement options. This gives you the ability to target exactly the reader you wish to reach. Consult your representative for the best option in running your ad throughout the entire site or in these other highly targeted sections:
News Index News Inside Sports Index
Sports Inside Opinion Features
YOUR AD HERE
Jayplay Free For All Blogs
5” 4.5” 4” 3.5”
2 Columns (22p11/3.819”)
Kansan.com is the home of The University Daily Kansan’s online edition. Updated throughout the day, Kansan.com has more than 1.2 million page views each month from students, alumni and faculty. Breaking news, exclusive online content, polls and comments keep the students actively involved in visiting Kansan.com twenty-four hours a day, seven days a week.
3 Columns (34p10.5/5.812”)
Kansan.com
3” 2.5” 2”
*Limited availability in all sections. Display ad sizes are 250x300. Number of impressions per ad per month typically range from 10,000 to 25,000.
front page sponsorship toolbar sponsorship game day sponsorships
Please contact your representative for more nformation regarding Kansan.com sections and rates.
1.5” 1 Column (10p11.5/1.826”)
Sponsorships are also available to keep your business top of mind among Kansan.com readers. Available sponsorships may include, but are not limited to:
1” .5”
Acceptance Policy All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet the Kansan’s standards of acceptance. Any ad dealing with a politically or socially controversial question will be subject to the approval of the committee. The committee shall be made up of the Business Manager and the Retail Sales Manager. Only publication of an ad denotes acceptance by the Kansan. The Kansan will not knowingly accept any ad that clearly identifies a person by photograph, illustration, first or last name, address or telephone number without the express written consent of the person who is the subject of such ad. Ads discriminating against any person or group of persons based on race, sex, age, color, creed, religion, nationality or disability will not be accepted. The Kansan will not accept any advertisements or prepress inserts containing student, local or regional brokered advertising. All national brokered advertising will be charged a premium rate and must be approved by the acceptance committee prior to all deadlines. Political ads must be paid in advance, plainly identify the sponsor of the group or candidate, and conform to all Kansas laws pertaining to political advertising. All ads placed in the Kansan for a local candidate or party will be charged according to the earned rate schedule stated on the rate card. State or national candidate advertising will be billed at the national rate. Any political advertising must in-
Contracts & Rates clude “paid for by” and the sponsoring party or group. The Kansan will not accept any advertisements for adoption purposes except ads placed by a legally recognized agency. Ads for pre-written academic work such as term papers, theme or research projects will not be accepted. Beer, wine, liquor, tobacco and contraceptive advertising is accepted within Kansas legal acceptability. The advertiser and/or advertising agency agrees to defend and indemnify the Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.” Placement and page position of ads will not be implied or guaranteed without payments of fees or signed contracts. Requests will be honored when possible. Any ad written in a language other than English must be submitted with an English translation verified by the appropriate University of Kansas foreign language department chairperson. Advertising produced by the Kansan shall be its property and shall not be used or reproduced without the Kansan’s prior written consent. A sample of all advertised mail order items must be submitted prior to the publication of the ad(s).
All “annual” contracts are valid for one calendar year from the start date. All “semester” contracts are valid through the last publication date of the semester in which the contract is signed ( Insider’s Guide advertising will count toward spring semester inches, Back to School will count toward fall semester inches). Signed contracts are required in order to receive contract rates. Contracts automatically renew at one completion unless written notice of cancellation is given at least 30 days prior to the contract termination date. Contracts may not be terminated early by either party without the written consent of both parties, with the exception that the Kansan may cancel a contract due to failure in or serious delay of payment. Rebates/short rates Should the advertiser exceed the space contract, a rebate will be applied provided the advertiser agrees to at least one contract level above the original contract. Rebates will be granted on advertisements run within no more than 30 days prior to the start of the new contract. Rebates will be awarded in the form of a credit to the advertiser’s account to be applied toward future advertising, once the new contract is signed. Should the advertiser fall short of the space contracted, a short rate will be applied at the end of the contract term in the form of rerating all inches run to the rate earned. Short rates will be applied to the advertiser’s invoice and are due within the Kansan’s standard due dates. Please see your account executive for details. rates K ansan contracts are for a rate level, and the K ans an may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfillment
or expiration of a contract, when new rates may be in ef fect. In case of new rates adopted, the Kansan will give 30 days notice, in writing, to contract holders. Advertisers who do not accept the new rates may elect to cancel without penalty by giving notice in writing at least 15 days prior to the effective date of the new rates. CONTRACT APPROVAL Display advertising contracts shall not be binding upon The University Daily Kansan until approved by the Business Manager, and Sales & Marketing Adviser and /or General Manager. The Kansan reserves the right to void contracts at any time due to failure to pay or serious (defined as 90+ days past due) delays in payment. Copyrights Advertising published by the Kansan that utilizes copy, illustrations, or both created in whole or part by the staff of the Kansan, are covered under the copyrights thereof and shall remain the exclusive property of the Kansan. Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.
Emails ads & artwork to adsales@kansan.com
Terms of Payment BILLING/CREDIT Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. The Kansan reserves the right to assess late fees in accordance with its late payment policy. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Accountant and the Sales & Marketing Adviser. Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full. All advertising must be paid in advance until the advertiser has established credit with the Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation. The Kansan reserves the right to require prepayment for any ads. All out-of-state advertisers must prepay for advertising in cash or by cashier’s check, money order or certified check unless the ads are paid through a recognized advertising agency or a national representative. ADJUSTMENTS FOR ERRORS/CANCELLATION Any request for adjustment on billing must be made within 30 days of initial invoice. The Kansan will fax, e-mail, or deliver a finished proof of your advertisement provided copy and artwork has been submitted by deadline. Copy and artwork submitted by the client after deadline are not
guaranteed a proof. Upon approval, the Kansan is not responsible for any errors left uncorrected by the client. The Kansan shall not be liable for slight changes or typographical errors that do not lessen the value of an ad. The Kansan’s liability for other errors or omissions in connection with an ad will not exceed the amount paid for publication of the erroneous ad. The Kansan shall not be liable for potential business loss from failure to publish advertising. All scheduled advertising canceled after deadline will be charged one-half of the space reserved. All returned checks will be charged $30. One tearsheet per ad is provided with monthly bill for display advertising. Up to three tearsheets will be provided upon request. Additional tearsheets and copies of bills will be provided for a nominal charge. Advertisers and agencies forwarding orders to the Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs. The Kansan reserves the right to change advertising rates and policies set forth in the rate card at any time upon 30 days notice. The rates included in this rate card are effective August 17, 2006, through July 31, 2007, unless noted in a signed contract or as stipulated by Summer & Back To School section rate cards.
Technical Information All files sent to the Kansan must be Macintosh-compatible. The Kansan highly recommends documents be converted to PDF files with embedded PostScript® fonts and all print-ready images to either grayscale or CMYK color modes. All artwork should be scanned 100% of reproduction size at 200 dpi. Line art should be scanned at 350 dpi at 100% of reproduction size. All colors used in printed fonts, artwork, etc., must be in CMYK model or your document will not reproduce as desired. All spot color must be created on one and only one of the cyan, magenta or yellow plates. Premium color must only be created on any two of the plates. Online advertising should be converted to RGB color format at 72 dpi. Files created in this manner on the Macintosh or PC will be compatible with the Kansan’s system, and fonts and colors will be reproduced as faithfully as possible. When sending a non-PDF ad on disk or via e-mail, please include the document (and original if EPS) and all art files. All font information must be encapsulated or embedded into EPS documents. Ads will be sent in this manner at the advertiser’s risk and must be accompanied by a hard copy. The ad can be provided in an electronic format to the Kansan. The ad must be in a Macintosh compatible format that does not require the Kansan’s computers to access the font file. These include: PDF & EPS formats with all printer font information encapsulated, JPEG, GIF and TIFF files. Only PostScript® fonts may be embedded. Please contact your representative or the Kansan’s production manager for additional information. The Kansan recommends Adobe PDF files with embedded fonts for best reproduction. Please DO NOT use TrueType fonts when preparing an advertisement. Because of legal issues and issues of system security, it is the policy of the Kansan to not load fonts onto its computer system that it does not own or that have come from an outside source. The Kansan reserves the right to refuse any electronic media that tests positive for viruses by the Kansan’s virus software. Please contact your Kansan representative or the production manager for additional information.
January 2, 2007 CNBAM Selection Committee Designer of the Year To Whom It May Concern: I am writing to recommend Ryan Berg for your Designer of the Year award. I believe he is deserving of this recognition for three reasons. First, Ryan has talent and drive for innovation in everything he does. He builds strong relationships so that people trust implicitly his new, radically different ideas about advertising. Let me provide an example. In the spring of 2006, Ryan overhauled Kansan.com and our online advertising options. We went from many traditional banners per page, to one large, square position. In addition, Ryan made other changes that make our website notably different from other college papers’. But, he made these changes after extensive research into web design and online ad response. Many salespeople and clients were skeptical about the changes, but they trust in Ryan’s ability to drive innovations that drive results. Now, nearly a year later, our clients have enjoyed phenomenal results, and our salespeople are excited to sell better web products. Second, Ryan simply will not allow himself to finish an ad until he, the salesperson and the client believe that it is as well-designed and effective as it can be. He combines a somewhat obsessive attention to detail with an incredible eye for design to produce ads that help our customers connect with our readers. Ryan pushes himself and our clients to find exactly the right message, the perfect font, the ideal photo that make all the difference in getting results. He’s also used this incredible design skill to design professional rate cards, sales fliers, posters, and other materials that prepare our salespeople to make topnotch presentations to our clients. Ryan’s design skill and dedication to excellence in that make him invaluable to our team and our customers. Finally, Ryan has a solid understanding of marketing and advertising as much as he does graphic design. This is a unique trait. Like all college newspapers, we hire graphic designers to build our ads, and while they are all prepared artists, few are really marketers as well. Ryan is such an effective designer because he understands our clients’ audiences, and he finds ways to connect them with our readers. He understands our market research as well as any salesperson, and he uses this to design more relevant, more effective campaigns. He foregoes traditional, boring “here’s what we have to offer” ads in favor of more relevant, edgier copy that speaks to the benefit students will gain from a client’s product or service. This perspective enables him to deliver for our team over and over again. In conclusion, this team will lose something incredible when Ryan graduates in May. He has led innovations that have changed this organization at its core. He has repeatedly delivered exceptional campaigns through meticulous attention to design detail. He is as much as a representative of our products as any salesperson, because he commits himself to understanding our audience as well as he understands art and design. Quite simply, and quite sadly for us, he has a unique combination of talents that make him irreplaceable. For these reasons, I highly recommend him for this award. Sincerely, Jennifer Weaver Sales and Marketing Adviser The University Daily Kansan
January 17, 2007 To Whom It May Concern: In the four semesters I have been a member of this staff, I have heard countless compliments regarding the University Daily Kansan. However, the positive remark made most frequently about our paper and that our staff holds in highest regard is our ability to set trends in the college newspaper industry. We at the Kansan pride ourselves for our groundbreaking ideas and especially for the main force behind those ideas: Ryan Berg. The innovative ideas that Ryan envisions on a daily basis have contributed to making this newspaper the phenomenal product that it is today. Since its creation in 1997, the University Daily Kansan’s online edition, Kansan.com, was a hard to navigate and even harder to sell mess. The Web site had minimal archive availability and inconsistent advertising placements that made sales reps have to practically donate advertising spots to willing clients. This was until last year, when Ryan Berg decided that this poor excuse for an online newspaper was unacceptable. Ryan handled a strenuous summer internship while completely redesigning Kansan.com to the efficient and easy-to-use site that it is today. Thanks to Ryan’s work, our advertisers are clambering for the limited spaces that correspond to specific target audiences, our sales reps earned more than $12,000 in online advertising revenue, Kansan.com’s first profitable semester in its ten-year history, and Kansan.com is generating over 1.2 million page views every month. Throughout the fall, Ryan accompanied sales reps on client calls to assist in selling the product he created, and shared with the staff different angles to sell clients online at weekly meetings. This time last year, the Kansan was just a college newspaper; now, because of Ryan, we are a medium that our readers are interacting with seven days a week, 24 hours a day, anywhere in the world. Ryan has not only changed the face our newspaper through Kansan.com, but he has developed a number of products that are constantly improving the Kansan. As mentioned above, the Kansan is no longer a newspaper available through interaction solely via puzzles on the Entertainment page. As is custom with Ryan’s constant need to improve things, he saw a major opportunity in our Classifieds section. Student classified usage is huge within any college newspaper: we are always on the lookout for roommates, sublets, and used stuff. The opportunity area that Ryan found within this traditional means of advertising was the lack of interaction. In the age of the Internet, we are becoming less and less interested in picking up the phone to inquire about that used microwave—so why not make the student Classifieds section online and interactive? Ryan single-handedly created a student Classifieds Web site, hawkchalk.com where students can post their own “chalkings” that directly link to their e-mails. With hawkchalk.com, Ryan broke the barrier between traditional and nontraditional advertising, and changed the way University of Kansas students will utilize our Classifieds forever. However, Ryan’s achievements with the University Daily Kansan are not solely limited to his accomplishments with our online products. Ryan is a major contributor to products and ideas within all of the dimensions of the Kansan. In spring 2006, he designed six posters for KU basketball games with spaces for sixteen advertisements on the back. His designs last spring have had such a long-lasting effect that our clients are already asking when they can become a
part of the basketball poster series again. In addition to his posters, Ryan is always the first to lend a helping hand when a sales rep needs an innovative idea to make a dull campaign shine. A sales rep came to Ryan with the problem facing The University of Kansas Endowment Association: it was looking for a way to generate student interest in order to build a database of future donors to the organization. Ryan came up with a way to have students interacting with the association through the Kansan on a daily basis: KU Trivia. Through Ryan’s idea, students have been actively participating either via the Kansan or from Kansan.com, and the Endowment Association has already built a database of more than 500 future potential donors. As I have conveyed throughout this letter, Ryan Berg is much more than a designer. He is an innovator, an inspiration and an irreplaceable member of this staff. Once again, I am pleased to recommend Ryan Berg for CNBAM’s Designer of the Year. Thank you for your consideration. Sincerely,
Jackie Schaffer Sales Manager University Daily Kansan