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THE METROPOLITAN 2007â&#x20AC;&#x201C;2008 Advertising

Rates & Information In the heart of Downtown Denver

The Auraria Campus serves over 50,000 people

Where The Metropolitan leads student news.

Put Your Message in the Middle.

Michigan State Universityâ&#x20AC;&#x2122;s Independent Voice since 1909

Washington Square News Advertising Media Kit 2007-2008

www.nyunews.com

Welcome Dear Prospective Advertiser, It is with great pleasure that I introduce the Washington Square News, the award-winning daily student newspaper of New York University – Americaʼs largest private university. Since 1973, our newspaper has served as the source of news for the NYU community. Thank you for the opportunity to introduce your business to our readership, an ethnically diverse, intelligent and curious community of 60,000 students, faculty and staff members. Our newspaper publishes 10,000 free copies each weekday, Monday through Friday, throughout the academic year, and is distributed to more than 100 locations in Manhattan. From the NYU Medical Center on 34th Street to the Water Street dorms downtown, you will find a WSN newsstand in undergraduate residence halls, administrative buildings, libraries, sports and recreation facilities. Our business office prides itself on providing attentive and courteous service and quality, with advertising options and campaigns tailored to your needs. Our Special Editions, such as our Housing Guide (2/25/2007), Freshmen Mail Home Edition (4/21/2007), Commencement Issue (5/12/2007) and Fall Dining Guide (Date to be Determined), provide additional opportunities for your business to reach students and NYU staff. In the hectic lives of NYU students and staff, our readers seek familiarity. Let us help you cut through the saturated consumer market. From food to fashion, lifestyle products to entertainment, we want to guide our readers to the best deals in town. Thank you for your time and consideration. On behalf of the advertising department of the Washington Square News, I thank you for your time and consideration. If you have any questions or concerns, please call me at (212) 995-3797. Sincerely,

Zach Superior Sales Manager Washington Square News

The Washington Square News Ser ving t he NYU Community Since 1973

P ER S ON N E L Ben Malbin, Business Manager (212) 998-4967 Zach Superior, Sales Manager (212) 995-3797 Sasha Kapadia, Circulation & Promotions Manager (212) 995-3946 David Cosgrove, Director of Operations (212) 998-4973 Main Phone Line: (212) 998-4300 Fax: (212) 998-4300 Our Address: Washington Square News 7 East 12th Street – Suite 800 New York, NY 10003

WSN Products ROP ADVERTISING Run of press or display advertising appears within the newspaper itself. This venue of advertising offers the greatest flexibility and variety in placing ads.

CLASSIFIED ADVERTISING Classified advertising can be placed online at nyunews.com. This advertising not only appears in the newspaper, but is also available online. In the online edition, color, animation, and graphics can be added to the classified ad for an additional fee.

FREE STANDING INSERTS (FSI) An FSI is an advertisement that the advertiser has prepared, pre-printed and delivered to the WSN printer to be inserted in the fold of the newspaper. The advertiser controls the stock, color and print quality of the insert and it can be saved separate from the paper.

ONLINE ADVERTISING Our web site continues to grow and is increasingly becoming the hub of the NYU community, displaying news in a sleek professional manner to students, alumni, parents, faculty and staff. Check out our site at www.nyunews.com! Advertising is available in weekly, monthly and semester long placements at discounted rates. Please contact Sales Manager Zach Superior for availability: (212) 995-3797.

WSN Awards College Newspaper Business and Advertising Managers Association: Trendsetter of the Year 03/05; First Place for Media Kit and Advertising Packaging Associated Collegiate Press & Newspaper Association of America: Pacemaker Award 12/04 New York State Press Association: General Excellence: Division 1, First Place; Website: Division 1, First Place 3/04 Associated College press: Newspaper of the Year: Special Coverage, Second Place 3/02

University Facts FOUNDING DATE: April 18, 1831 by Albert Gallatin US NEWS AND WORLD REPORT RANK: 34 OFFICIAL COLOR: Violet NICKNAME: Violets MASCOT: Bobcat ALMA MATER: The Palisades

Princeton Reviewʼs “DREAM SCHOOL” 2004, 2005, 2006, 2007

NYU General Information Enrollment Undergraduate: 19,401 Graduate and Professional: 18,990 Non-credit Programs: 12,526 Total: 50,917

0.2% 3.8%

7.4%

Exepenses Tuition: $33,370 Books: $700

22% 13%

Housing Expenses Undergraduate: $12,598.52 Graduate: $15,299.67

53.6%

*Includes meal plan fees

Freshman Profile Ethnic Diversity African American / Black Hispanic/Latino Native American Average SAT Score: 1365

Asian American White Other

Mechanical Information DIMENSION BASICS

Tabloid: 10 inches wide, 16 inches deep, five-column page Columns 1 2 3 4 5

Inches 1.857 or 1 7/8 3.94 or 3 15/16 5.94 or 5 15/16 8 10

• The printable area of each page is 5 columns wide by 16 inches deep. • Each column is 1 7/8 inches wide, with a 1/8-inch gutter between columns. • Ads are only sold in whole column widths and full inches in depth. • Ads 13 or more inches in depth will be charged for the full page: 16 inches. • A one-inch margin is maintained around each page. • Minimum ad size is 1 column x 2 inches.

1.875'' or 1 7/8''

1''

One Column Inch

Actual Size

Line screen: 85 DPI: 250-300

ARTWORK REQUIREMENTS

16 inches

• WSN recommends that all artwork be sent as an electronic file. Acceptable file formats are: .EPS FILES and .PDF FILES created in PhotoShop, or Illustrator. All screen and printer fonts must be included. Ads should be accompanied by a proof. All fonts must be embedded, nothing in the ad can be in RGB color format and the file must be built with the correct ad size. • WSN cannot accept any electronic artwork saved in a native format. • Black and white artwork should be saved as GRAYSCALE. • Color artwork should be saved as CMYK (not RGB). Color ads must be sent as PDFs. • Artwork should be sent via e-email at washingtonsquarenews@gmail.com or on a ZIP-DISK or CD-ROM. WSN does not accept artwork via fax. • Ad size adjustment and design services are available for a small fee. • Quality of reproduction decreases drastically when artwork is scanned or resized. • WSN cannot guarantee quality of reproduction if specifications are not met. • The WSN production department will not enclose ads submitted without borders. • Ads smaller than the purchased space will be “floated” without a border.

Full Page 5 16 80 column inches

Small Quarter

Half Page 5 8 40 column inches

Page

Large Quarter Page 3

14 column

21 column inches

inches

5 columns

16 inches

*All ad material must be received three business days prior to run date by 5:00 p.m. Any ad requiring graphic design services must be received five business days prior to run date by 5 p.m. These deadlines are firm.*

Flyer 4 10 40 column inches 2 4 8 column inches 5 columns

4 column inches

5 columns

2 column inches

WSN Circulation Map

0th

Ave

0th

1st

9th

NYU Medical Center

8th

9th

6th

1st

4th

Av en ue C

Ave

Mt Ca rm

el P l

Avenue C

FDR Drive

Over 100 drop spots with more locations at the Broome St. (400 Broome St.) and Lafayette (80 Lafayette St.) dorms, and as far north as the SCPS Midtown Center at 11 W. 42nd St!

5th

E. 16th Street

W. 16th Street

E. 15h Street

W. 15th Street Union Square

E. 14th Street

rth

Fou

W. 14th Street

n Ave

Second Avenue

E. 11th Street

E. 10th Street

E. 9th Street

E. 8th Street

Cooper Square

Washington place

E. 6th Street

E. 5th Street

E. 4th Street

Great Jones Street

Par k

E. 3th Street Pl

rcla yS t

Minetta Lane

Park

E. 1th Street

illi

ad wa y

tch Jo

Pl at

Cliff

tS t

St on Fult

n nL

ide

Prince Street

Go ld

Na ssa

Bro

t n Street uston E. Houso

W. Houston Street

Row

m ek

De yS t

An n

t S tree

eet th Str beetth E liza

Mott

Grosby Street

Mercer Street

La Guardia Place

Thompson Street

Sullivan Street

MacDougal Street

Fult on

City Hall Park

E. 2nd Street

ry Bowe

Bleecker Street

Ve sey St

Bond Street

ad wa y

Jones Alley

W. 3rd Street

Bro

W. 4th Street

E. 7th Street

uare

Waverly place

er Sq

Washington Square South

Lafayette Street

Washington Square Park

Washington Square East

Washington Square West

Washington Square North

Coop

Wash. Mews

Greene Street

MacD Al.

St. Marks Place

p Astor

uS t

W. 8th Street

Broadway

W. 9th Street

Washington Place

E. 12th Street

missing map

W. 10th Street

Third Avenue

W. 11th Street

University Place

Fifth Avenue

W. 12th Street

E. 13th Street

W. 13th Street

rl Pea hn

Jo tc h

t tS on Fr

South Street Seaport

ter Wa

St nt Fro

St t nS lto Fu

Fle

ter Wa

Advertising Policy 2007-2008

TERMS AND CONDITIONS: A complete listing of all terms and conditions can be found on the back of the Insertion Order. Please contact a WSN representative with any questions regarding the WSN advertising policy. WSN accepts advertising for products, events and services offered by legitimate business and organizations. WSN does not accept informational, political, or advertorial advertising. WSN maintains the right to refuse advertising at any time without reason. All payments for refused advertising will be returned. Prepayment does not guarantee that an ad will run. Page position is not sold or guaranteed but may be requested. See rate card exception. All cancellations by the advertiser must be made in writing, two business days prior to run dates. In the case of cancellation, credit will be applied to the advertiser始s account toward future runs. Cash refunds are not available. Advertising cancelled after the deadline for publication is subject to full charge.

PAYMENT: New advertisers must pay in advance for all advertising. Statements are mailed at the end of each calendar month. The monthly statement is the only bill provided. The advertiser agrees that all the bills are due and payable (net) within 30 days from the date printed on the monthly statement. Payment of the full balance is required. Tearsheets are mailed within three business days of publication and not with the monthly statements. WSN reserves the right to request full or partial payment in advance or to cancel credit privileges at any time or on any account. A late payment penalty of 1.25% per month will be charged on past-due bills.

1-900 ADVERTISING:

Due to the nature of the NYU phone system, 1-900 ads cannot be accepted. NYU phones cannot dial these numbers.

ADOPTION ADVERTISING:

Only law firms, adoption agencies, or representative agencies may advertise. Prepayment is required. All adoption advertisers must provide WSN with one of the following documentation: a letter on letterhead stating that the adoption is being handled by a state licensed adoption agency or a copy of the agency始s license of certification.

EGG DONOR ADVERTISING:

Only medical facilities/practitioners, tissue donor banks or representative agencies may advertise. Prepayment is required. All egg donor advertisers must provide WSN with one of the following for documentation: a copy of the medical license in reproductive endocrinology for the doctor performing the procedure or a copy of the tissue bank始s license or certification.

Publication Schedule 2007-2008

19 26

20 27

se p t e m b e r W

21 28

22 29

23 30

oct ob e r

24 31

16 23

17 24

18 25

19 26

20 27

M 1

21 28

22 29

21 28

22 29

23 30

24 31

n ovember

www.nyunews.com

Washington Square News

a ug ust

ja n u a r y

december

18 25

19 26

20 27

21 28

22 29

21 28

22 29

20 27

23 30

17 24

18 25

19 26

20 27

23 30

17 24

18 25

19 26

20 27

21 28

22 29

23 30

24 31

a p r il

m a rc h

f eb r uar y S

21 28

22 29

16 23

17 24

18 25

19 26

20 27

21 28

22 29

20 27

21 28

22 29

23 30

S 1

ma y

ju n e

18 25

19 26

20 27

1 8

14 21 28

22 29

23 30

24 31

22 29

23 30

Special Issues August 27: Orientation Issue September 5: Back to School September 7: First Fine Arts and Entertainment Section January 22: First Spring Edition January 25: First Fine Arts and Entertainment Section of Spring WSN publication dates in black

February April 21: May 12: May 19: June 30: = Special Issue

25: Housing Guide Mail-Home Edition Commencement Issue First Summer Edition Second Summer Edition

N ew Yo r k U n i ve r s i t y 始 s S t u d e n t N ew s p a p e r

WASHINGTON SQUARE NEWS

2007-2008

advertising media kit

welcome Dear Prospective Advertiser, It is with great pleasure that I introduce the Washington Square News, the award-winning daily student newspaper of New York University – Americaʼs largest private university. Since 1973, our newspaper has served as the source of news for the NYU community. Thank you for the opportunity to introduce your business to our readership, an ethnically diverse, intelligent and curious community of 60,000 students, faculty and staff members. Our newspaper publishes 10,000 free copies each weekday, Monday through Friday, throughout the academic year, and is distributed to more than 100 locations in Manhattan. From the NYU Medical Center on 34th Street to the Water Street dorms downtown, you will find a WSN newsstand in undergraduate residence halls, administrative buildings, libraries, sports and recreation facilities. Our business office prides itself on providing attentive and courteous service and quality, with advertising options and campaigns tailored to your needs. Our Special Editions, such as our Housing Guide (2/25/2007), Freshmen Mail Home Edition (4/21/2007), Commencement Issue (5/12/2007) and Fall Dining Guide (Date to be Determined), provide additional opportunities for your business to reach students and NYU staff. In the hectic lives of NYU students and staff, our readers seek familiarity. Let us help you cut through the saturated consumer market. From food to fashion, lifestyle products to entertainment, we want to guide our readers to the best deals in town. Thank you for your time and consideration. On behalf of the advertising department of the Washington Square News, I thank you for your time and consideration. If you have any questions or concerns, please call me at (212) 995-3797. Sincerely,

Zach Superior Sales Manager Washington Square News

N ew Yor k U niversity ʼs S t u de n t N ews pape r

WASHINGTON SQUARE NEWS person ne l Ben Malbin, Business Manager (212) 998-4967 Zach Superior, Sales Manager (212) 995-3797 Sasha Kapadia, Circulation & Promotions Manager (212) 995-3946 David Cosgrove, Director of Operations (212) 998-4973 Main Phone Line: (212) 998-4300 Fax: (212) 998-4300 Our Address: Washington Square News 7 East 12th Street – Suite 800 New York, NY 10003

WSN Products ROP ADVERTISING Run of press or display advertising appears within the newspaper itself. This venue of advertising offers the greatest flexibility and variety in placing ads.

University Facts FOUNDING DATE: April 18, 1831 by Albert Gallatin US NEWS AND WORLD REPORT RANK: 34 OFFICIAL COLOR: Violet NICKNAME: Violets MASCOT: Bobcat ALMA MATER: The Palisades

Princeton Reviewʼs “DREAM SCHOOL” 2004, 2005, 2006, 2007

NYU General Information Enrollment Undergraduate: 19,401 Graduate and Professional: 18,990 Non-credit Programs: 12,526 Total: 50,917

0.2% 3.8%

7.4%

Exepenses Tuition: $33,370 Books: $700

22% 13%

Housing Expenses Undergraduate: $12,598.52 Graduate: $15,299.67

53.6%

*Includes meal plan fees

Freshman Profile Ethnic Diversity African American / Black Hispanic/Latino Native American Average SAT Score: 1375

Asian American White Other

mechanical information DIMENSION BASICS

Tabloid: 10 inches wide, 16 inches deep, five-column page Columns 1 2 3 4 5

Inches 1.857 or 1 7/8 3.94 or 3 15/16 5.94 or 5 15/16 8 10

1.875'' or 1 7/8''

1''

One Column Inch

Actual Size

Line screen: 85 DPI: 250-300

ARTWORK REQUIREMENTS

16 inches

Full Page 5 16 80 column inches

Small Quarter

Half Page 5 8 40 column inches

Page

Large Quarter Page 3

14 column

21 column inches

inches

5 columns

16 inches

Flyer 4 10 40 column inches 2 4 8 column inches 5 columns

4 column inches

5 columns

2 column inches

WSN circulation map 0th

Ave

0th

1st

9th

NYU Medical Center

8th

9th

6th

1st

4th

Av en ue C

Ave

Mt Ca rm

el P l

Avenue C

FDR Drive

Over 100 drop spots with more locations at the Broome St. (400 Broome St.) and Lafayette (80 Lafayette St.) dorms, and as far north as the SCPS Midtown Center at 11 W. 42nd St!

5th

E. 16th Street

W. 16th Street

E. 15h Street

W. 15th Street Union Square

E. 14th Street

rth

Fou

W. 14th Street

n Ave

Second Avenue

E. 11th Street

E. 10th Street

E. 9th Street

E. 8th Street

Cooper Square

Washington place

E. 6th Street

E. 5th Street

E. 4th Street

Great Jones Street

Par k

E. 3th Street Pl

rcla yS t

Minetta Lane

Park

E. 1th Street

illi

ad wa y

tch Jo

Pl at

Cliff

tS t

St on Fult

n nL

ide

Prince Street

Go ld

Na ssa

Bro

t n Street uston E. Houso

W. Houston Street

Row

m ek

De yS t

An n

t S tree

eet th Str beetth E liza

Mott

Grosby Street

Mercer Street

La Guardia Place

Thompson Street

Sullivan Street

MacDougal Street

Fult on

City Hall Park

E. 2nd Street

ry Bowe

Bleecker Street

Ve sey St

Bond Street

ad wa y

Jones Alley

W. 3rd Street

Bro

W. 4th Street

E. 7th Street

uare

Waverly place

er Sq

Washington Square South

Lafayette Street

Washington Square Park

Washington Square East

Washington Square West

Washington Square North

Coop

Wash. Mews

Greene Street

MacD Al.

St. Marks Place

p Astor

uS t

W. 8th Street

Broadway

W. 9th Street

Washington Place

E. 12th Street

missing map

W. 10th Street

Third Avenue

W. 11th Street

University Place

Fifth Avenue

W. 12th Street

E. 13th Street

W. 13th Street

rl Pea hn

Jo tc h

t tS on Fr

South Street Seaport

ter Wa

St nt Fro

St t nS lto Fu

Fle

ter Wa

advertising policy 2007-2008

1-900 ADVERTISING:

Due to the nature of the NYU phone system, 1-900 ads cannot be accepted. NYU phones cannot dial these numbers.

ADOPTION ADVERTISING:

EGG DONOR ADVERTISING:

publication schedule 2007-2008

augu s t

N ew Yo r k U n i vers i t y 始 s S t u d en t N ew s p a p er

WASHINGTON SQUARE NEWS

september W

o ct o b er F

S 6

16 23

17 24

18 25

19 26

20 27

21 28

22 29

21 28

22 29

23 30

24 31

19 26

20 27

21 28

22 29

23 30

24 31

nove m b e r S

januar y

december

18 25

19 26

20 27

21 28

22 29

23 30

22 29

20 27

21 28

22 29

23 30

24 31

16 23 30

f ebr u a r y S

17 24

18 25

19 26

20 27

21 28

april

m a rc h R

17 24

18 25

19 26

20 27

21 28

22 29

16 23

17 24

18 25

19 26

20 27

may M

21 28

22 29

20 27

21 28

22 29

23 30

june T

18 25

19 26

20 27

21 28

22 29

23 30

24 31

22 29

23 30

special issues August 27: Orientation Issue September 5: Back to School September 7: First Fine Arts and Entertainment Section January 22: First Spring Edition January 25: First Fine Arts and Entertainment Section of Spring WSN publication dates in black

February April 21: May 12: May 19: June 30: = Special Issue

25: Housing Guide Mail-Home Edition Commencement Issue First Summer Edition Second Summer Edition

Vanguar d A student-run newspaper established 1946

2007-08 ADVERTISING RATES & CONTACT INFORMATION The student-run, independent newspaper serving Portland State University, Oregonâ&#x20AC;&#x2122;s largest university

THE DAILY VANGUARD â&#x20AC;˘ AD RATES & CONTACT INFORMATION 2007-08

CONTACT INFORMATION

DISPLAY ADVERTISING

Mailing Address

Rates

PO Box 347 Portland, OR 97207

Local Open Rate: $8.50/column inch University Rate: $5.00/column inch National Open Rate: $9.50/column inch

Street Address

(all rates are net)

1825 SW Broadway Smith Memorial Student Union Room 115 Portland, OR 97201

Display Advertising Local/Regional Phone: 503.725.5686 Fax: 503.725.5860 National Phone: 503.725.5646

Contract Discounts Term: 10% off Advertise weekly all term Annual: 10% off 250+ column inch/year Annual Bulk: 15% off 500+ column inch/year Annual Mega Bulk: 20% off 1000+ column inch/year

Guaranteed Placement (Quarter page or larger required) Outside back page: 20% premium Inside pages: 15% premium (no page 1 or 2 placement)

E-mail Ads in PDF to displayad@pdx.edu

Color Charges

Classified Advertising

Black plus one color 1/8 page or smaller full color 1/4 page full color 1/2 page or larger full color

Phone: 503.725.5695 Fax: 503.725.5860 E-mail: classifiedad@pdx.edu http://www.dailyvanguard.com/ad2ad/index.html

$95 $150 $250 $350

Deadlines

503.725.4540

The Vanguard publishes daily, Tuesday through Friday. Camera Ready Materials: Space Reservation/Copy: 3 days before publication date. 5 days before publication date.

National Advertising Representatives

Ad submission

Billing

Alloy Media and Marketing: 212.401.0070 Campus Media Group: 651.641.0133 Ruxton Group: 888.278.9866 Smart Buy: 503.725.5686 (place ads in OSU, U of O, and PSU with one order and one bill)

THE VANGUARD: Publishes daily Tuesday through Friday, in a tabloid format.

E-mail your ad to displayad@pdx.edu. Please submit ads in PDF file format. Please outline fonts and/or flatten Photoshop files to a minimum of 300 dpi.

Special Services Graphic Design Services: FREE Ad Proofs: Provided if copy deadlines are met.

Billing Credit will be extended to account holders who have previously paid cash for a total of four ads. Tear sheets will be provided with weekly invoices. Billed accounts are due within 30 days. Those over 60 days past due will be denied further credit. Balances over 90 days will be turned over to collections.

Reaches Oregonâ&#x20AC;&#x2122;s largest university student body.

We accept Visa and Mastercard.

5,000 copies are distributed daily to 80 locations on and around our downtown campus.

Tabloid page measurements are six columns (10.25 inches or 62 picas) by 16 inches (96 picas). Ads exceeding 14 inches deep will be charged as 16 inches deep. Minimum size for display advertising is 4 column inches.

Mechanical Requirements

THE DAILY VANGUARD • AD RATES & CONTACT INFORMATION 2007-08

CLASSIFIED ADVERTISING

Sample Ad Sizes

Place your ad online at http://www.dailyvanguard.com/ad2ad/index.html or ads may be placed in person at the Vanguard Advertising Office at: Room 115, Smith Memorial Student Union 1825 SW Broadway. 503.725.5695

Classified Ad Rates (all rates include both print and online ads)

1-3 days $10.00/day up to 25 words* 4-7 days $9.00/day up to 25 words* 8+ days $8.00/day up to 25 words* *30¢/each additional word

PREPRINTED INSERTS d

Rates Local Advertisers 1-4 pages $60/1000 5-8 pages $65/1000 9-15 pages $70/1000 16+ pages $75/1000

e c

Delivery

Other sizes are available. All prices quoted are open rate. Ask your sales rep for details about contract discounts.

Column Width Guide: 1 column width = 1.5 inches 2 column width = 3.25 inches 3 column width = 5 inches 4 column width = 6.75 inches 5 column width = 8.5 inches 6 column width = 10.25 inches

WWW.DAILYVANGUARD.COM

Open Rate Prices: a Full Page 6 col. x 16" · $816 b Half Page (vertical) 3 col. x 16" · $408 c Half Page (horizontal) 6 col. x 8" · $408 d Business Card 2 col. x 2" · $34 e Sixteenth Page 2 col. x 3" · $51 f Quarter Page 3 col. x 8" · $204 g Eighth Page 3 col. x 4" · $102

To arrange for inserts, the Vanguard Advertising Manager must be notified two weeks in advance of desired insertion dates. Inserts must be delivered at least 7 days before scheduled insertion date to:

The Gresham Outlook Attn: Blake Jensen 1190 NE Division St. Gresham, OR 97030 Phone: 503.492.5144 • The Vanguard accepts a minimum of 5000 inserts per press run. • Minimum size: 3" × 5", maximum size: 8.5" x 11" • Preprint rates are non-commissionable

ONLINE ADVERTISING Online Ad Rates

www.dailyvanguard.com

Option 1: Tower Ads 150 x 250 pixels • $150/month • $50/week Option 2: Block Ads 300 x 250 pixels $25/month, $100/week E-mail a web-friendly file (.jpg, .png, or .gif at 72 dpi) to displayad@pdx.edu

THE DAILY VANGUARD • AD RATES & CONTACT INFORMATION 2007-08

September 2007 S M

T W

2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30

October 2007 S

S M

1 7 8 14 15 21 22 28 29

7 8 14 15 21 22 28 29

November 2007 S M

T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

6 7 13 14 20 21 27 28

T W

2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 24 25 26 27 30 31

1 2 3 8 9 10 15 16 17 22 23 24 29 30

S M 2 9 16 23 30

T W

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28 31

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31

S M 3

T W 5

10 11 12 17 18 19 24 25 26

2007-08 PSU Renters’ Guide Space Deadline: September 1

2007-08 PSU Orientation Guide Space Deadline: September 1

Fall Back to School Issue

S 1 8 15 22 29

Space Deadline: September 20

October 26 2007-08 PSU Dining Guide ( color magazine, available on campus all year) Space Deadline: October 19

November 16 Geek Guide (Technology Issue) Space Deadline: November 9

November 30

February 2008 R

September 10

September 25

December 2007

January 2008 S M

T W

SPECIAL ISSUES & PUBLICATIONS

Holiday Gift Guide

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29

(on newsstands for four weeks) Space Deadline: November 21

January 8 Winter Back to School Issue Space Deadline: January 3

February 8 Health & Sex Guide Space Deadline: February 1

March 2008 S M 2 9 16 23 30

T W 4

April 2008 R

S 1 8

6 7 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

May 2008 S M 4 11 18 25

T W

S M

February 12

T W

6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

2 3 5 6 7 9 10 12 13 14 15 16 17 19 20 21 22 23 24 26 27 28 29 30 31 1 8

Space Deadline: February 7

March 14 Spring Break Issue (on newsstands for two weeks) Space Deadline: March 7

2007-08 PSU Night Out / Bar Guide (Tabloid insert in Spring Break Issue) Space Deadline: March 7

June 2008 R

Career Fair Guide

S M

T W

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

April 1 Spring Back to School Issue Space Deadline: March 21

April 25 Local Music Guide Space Deadline: April 21

May 16 Green Guide / Sustainability Issue Space Deadline: May 9

Special Issue Publication Day Normal Publication Day The Vanguard will publish 7 summer editions on Wednesdays in July and August 2008.

June 6 2008 PSU Graduation Issue Space Deadline: May 30

serv ing

s an

jos

tat e un

r ive sity since 1934

ADVERTISING RATES 2007-2008

CONTACT INFORMATION Mailing Address: TCU Daily Skiff TCU Box 298050 Fort Worth, TX 76129

Phone: 817.257.7426 Fax: 817.257.7133 E-mail: skiffads@tcu.edu www.dailyskiff.com/ www.dailyskiff.com/advertising

UPS Mailing Address: TCU Daily Skiff 2805 S. University Dr. Moudy Bldg. South, Room 294 Fort Worth, TX 76129 The TCU Daily Skiff is the only paper produced speciﬁcally for the students, faculty and staff of Texas Christian University. Sponsored and partially funded by the University since 1927, the Skiff runs every Tuesday through Friday during the fall and spring semester.

The TCU Daily Skiff, in its 105th year of serving the University, was first published in 1902 by editor Ed S. McKinney. McKinney had hoped to use the Skiff to finance his way through school. He named it the “Skiff” because it was to be the boat by which he intended to sail through the financial waters of college to a degree.

PAYMENT INFORMATION

ADVERTISING DESIGN:

New advertisers are required to pay in advance for all advertising. Advertisers who want monthly billing should request and complete a credit application. Credit will be extended only at the discretion of the business manager. We accept cash, checks and credit cards (MasterCard, VISA, American Express and Discover).

The Skiff has a qualiﬁed staff of ad designers to create unique ads for your company. Any ads produced by a Skiff designer become property of the TCU Daily Skiff and cannot be reproduced in any other medium or publication without prior written consent.

Advertising will be accepted during standard business hours, Monday through Friday between 8 A.M. and 5 P.M. For further information, call 817.257.7426 Please mail proper payment to: TCU Daily Skiff Advertising TCU Box 298050 Fort Worth, TX 76129

ADVERTISING SUBMISSIONS: Email advertising information and display ads to skiffads@tcu.edu. Include your contact information and phone number in the body of your email when sending an electronic ﬁle. Files can be accepted in JPEG and PDF format only, with all images and fonts embedded. All images must be 300 dpi for clarity. Images downloaded from the web are not acceptable. Deadline for submission of advertising material is 4 business days prior to publication. No original artwork, photographs or other advertising materials will be returned unless accompanied by speciﬁc instructions.

PUBLISHER POLICY Publisher may reject copy that does not conform to editorial policies and may label certain ads with the term “advertisment.” Publisher is not bound by ad placement requests. All new advertising accounts are to be paid in advance. Payment terms are available to customers with established credit at the TCU Publications Office. Publisher is not responsible beyond the cost of an ad for production or scheduling errors. Such errors will be corrected in print on the same page where the ad carrying the error originally appeared, as soon as possible following the discovery of the error. All advertisements containing alcohol promotions will carry a disclaimer. The alcohol promotion must be secondary to non-alcohol portion. The TCU Daily Skiff is a student publication sponsored by the Texas Christian University Schieffer School of Journalism. TCU is a 501 (c)(3) non-profit institution and is an equal opportunity, affirmative action institution.

94% of TCU Students read the Skiff. Where else can you get coverage like that ? Each Month the TCU Community spends: $599,000 in restaurants, $517,000 on clothing, $453,000 at bars & clubs and $300,000 on car repairs. More than 7,100 undergraduates, 1,500 graduate students, and 1,600 faculty & staff make up the collective TCU body.

Advertising Rates and Sizes Standard Rates

• Open Rate: $7.40 per column inch • On-campus Rate: $6.65 per column inch

Discounts Single Ad Discounts

• $7.05 per column inch for any single ad 31inches or greater (1/4 page). • $6.35 per column inch for a full page ad.

Pick-Up Rates

Semester Volume Discount

• $6.30 per column inch Run your ad on Tuesday at the regular rate of $7.40 per column inch and run the same ad Wednesday,Thursday and/ or Friday for only $6.30 per column inch.

• Accumulate 160 column inches in a single semester and pay $6.35 per column inch for all ads bought during the semester.

Save 15% with the pick-up rate & build your frequency! * Only one discount applies. Minimum ad size is three column inches. * Deadline for submission of insertion orders to reserve ad space is four business days prior to publication

Sizes and Placement

Color Rates Using color in your ad will catch the reader’s eye, increase readership of your ad and bring more customers to your business. The Skiff offers you a wide array of color choices any day of the week.

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Standard Black & White

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Spot Color: $90 per color

Full Process Color: $295

Display Column Si 1 Column: 1.83”

2 Columns: 3.786”

3 Columns: 5.75”

Specialty Advertising Opportunities Puzzle Sponsorship Sponsor the Skiff’s daily crossword puzzle or daily sudoku. The crossword & sudoku are popular sections in the Skiff, and now advertisers can have their name right next to them! A 2 column by 2 inch ad above the crossword, preceded by “Today’s crossword sponsored by...” or “Today’s sudoku sponsored by...”

Special Sections • Back to School • Football Preview • Guide to Fort Worth

Sudoku or Crossword Monthly Price: $490.00

Call today for more information!

Each semester the Skiff publishes 8-10 special sections with a variety of themes. Each section is targeted to TCU students and follows a theme consistent with on-campus events. These sections utilize spot color for advertisers. They receive a pre-selected spot color for a discounted price. • Family Weekend • Health/Beauty/Fitness • Homecoming

• Basketball Preview • Holiday Guide • Valentine’s Day

• Spring Sports Preview • Graduation • And so many more!

Free Standing inserts

Classiﬁed Line Ads

Deadline is two weeks prior to publication. Insertion orders must be accompanied by two copies of the inserts for approval. Printing of the inserts is the advertiser’s responsibility and must reach publisher one week in advance.

• Classified ads are sold per word, per day. • Classified ads must be paid in full at time of placement. • Classified ads are available to view in print & online at DailySkiff.Com/Classifieds • Credit cards are accepted. • Classified ads are placed online at DailySkiff.Com/Classifieds • No refunds are made for cancelled classifieds.

Send inserts to: Texoma Web Offset 1908 N. Weaver Gainesville, TX 76241 800.683.0496

Cost per thousand: $100 Number of Inserts: 6,000 Total Cost: $600

Rates: 35¢ per word 45¢ per bold word

PowerBuy

The Metroplex College PowerBuy program offers an opportunity to advertise in 11 student newspapers throughout the Dallas-Fort Worth-Denton area, while dealing with only one ad representative and only one bill. A great idea for businesses with several DFW locations. A great way to advertise concerts, events and interviews. Call the Skiff for more information. 817.257.7426

izes (Actual width) 4 Columns: 7.75”

5 Columns: 9.731”

6 Columns:11.71”

R 2 9 16 23 30

F 3 10 17 24 31

S 4 11 18 25

5 12 19 26

6 13 20 27

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24 31

R 4 11 18 25

F 5 12 19 26

S 6 13 20 27

7 14 21 28 S

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

R 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24

JANUARY

7 14 21 28

W 1 8 15 22 29

FEBRUARY

MARCH

APRIL

MAY

NOVEMBER

OCTOBER

SEPTEMBER

AUGUST

2007-2008 Publication Schedule S

M 7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

R 3 10 17 24 31

F 4 11 18 25

6 13 20 27

S 5 12 19 26

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

F 1 8 15 22 29

S 2 9 16 23

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

R 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

R 1 8

F 2 9

S 3 10

2007-2008 Special Sections August 21

January 15

August 31

February 1

Back to School Football Preview

September 21 Homecoming

September 28

Family Weekend

October 12

Welcome Back Spring Sports Preview

February 13

Valentine’s Day

March 4

Spring Break Fun

Health/Beauty/ Fitness

March 19

October 26

April 11

Guide to Fort Worth

November 2

Basketball Preview

November 28 Holiday Guide

Entertainment Dining Out

April 25

Graduation

May 2

Orientation

November 30 Graduation

Blackk * Special Section in Blac • Publication Dates in Purple

DailySkiff.com

Online Advertising

A Banner ads (468 x 60 pixels)

$250/month

B Skyscraper (120 x 240 pixels)

$200/month

C Tile (250 x 300 pixels)

$350/ month

Advertising on DailySkiff.com expands your reach to the TCU community. Students, faculty, staff, alumni and parents all look to the Daily Skiff online and Skiff Sports Weekend for the latest news, scores, and happenings for Horned Frogs everywhere. Connect our readers to your website with advertising on DailySkiff.com Our ad design staff can create your ad, or you can submit your ad to Skiffads@tcu.edu.

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