2008-3a-3 by CNBAM

Winter Quarter Issue 12: January 7th Winter Back to School Issue Issue 13: January 14th Issue 14: January 22nd Issue 15: January 28th Issue 16: February 4th Issue 17: February 11th Valentine's Issue Issue 18: February 19th Issue 19: February 25th Issue 20: March 3rd Issue 21: March 10th No Publications on 3/17 & 3/24

Request your ad to be placed in one of these Special Sections for better exposure. "There's nothing to do around here! There's no night life, everything closes at 8!" This is the complaint of many UCI students. Prove them wrong! The On the Town section promotes fun things to do in Orange County such as restaurants, clubs, bars, amusement parks, local band performances, coffee houses, art shows, etc. This is a perfect opportunity for you to promote your business to an eager audience looking to have some fun On the Town.

Students not only want to do well in school; they want to look good while they do it. Fashion Trends is a way for advertisers to directly target UCI students and staff for all their fashion needs. Whether it is clothing, shoes, handbags, swimwear or formal dress, Fashion Trends helps advertisers reach out and tap into UCI's need to look and feel great. UCI students and staff can be very health conscience. Simply Sushi taps into this by giving sushi and other Japanese restaurants with food that is generally healthier and lower in carbs, their own spotlight. This provides an alternative for those at UCI from the typical food fare. The Coupon Corner houses a variety of businesses including restaurants, hair salons, and specialty shops that are seeking to promote and advertise, as well as offer special deals to students, staff and faculty. Many students claim to "Live and Die" by this section, as it helps them save their pennies everyday.

CLIP THESE COUPONS AND SAVE $$$

Students graduate. Then they need a job! Career Connections allows employers to directly target this market of young, enthusiastic, motivated and highly-educated future employees. Need to fill a position? Advertise in Career Connections and watch the résumés flow into your office. Each year almost 5,000 new students enter UCI, 75% of which are from outside Orange County. These students need a place to express their spiritual beliefs, but do not have any idea where to go. The Worship Services Directory allows religious and spiritual organizations to reach out to these individuals. This directory can help these organizations grow to become even more prominent parts of the surrounding community.

Spring Quarter

Worship Services Directory

Many students and staff express a love for autos. The Auto Shopping Directory is geared towards promoting local car dealerships who want to market themselves toward this ever growing campus population looking to invest in some new wheels.

UCI’s Auto Shopping Directory featuring New & Pre-owned Vehicles

UCI students are becoming more conscious about their health and personal welfare everyday. Let the students and staff know what you can do to make their daily lives more positive! Keep them informed and feeling well by advertising in the Wellness section.

Students love to travel during their long Summer, Winter, and Spring Breaks, and are always looking for great travel deals. This section spotlights the latest travel packages that your business has to offer. Travel. Book it!

New University Newspaper Campus Newspaper of UC Irvine www.newuniversity.org

ur Business G o Y g n i row! Help

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Issue 22: March 31st Spring Back to School Issue Issue 23: April 7th Issue 24: April 14th Issue 25: April 21st Issue 26: April 28th Issue 27: May 5th Issue 28: May 12th Issue 29: May 19th Issue 30: May 27th Issue 31: June 2nd Graduation Issue No Publications in July & August

2007-2008 Media Kit Agency

Issue 1: September 24th Freshmen Orientation Issue 2: October 1st Welcome Week Issue 3: October 8th Issue 4: October 15th Issue 5: October 22nd Issue 6: October 29th Halloween Issue Issue 7: November 5th Issue 8: November 13th Issue 9: November 19th Issue 10: November 26th Issue 11: December 3rd

Weekly Special Sections

 

Publication Schedule 2007 - 2008

Fall Quarter

CLIP THESE COUPONS AND SAVE $$$

Spring Quarter

Worship Services Directory

UCI’s Auto Shopping Directory featuring New & Pre-owned Vehicles

New University Newspaper Campus Newspaper of UC Irvine www.newuniversity.org

ur Business G o Y g n i row! Help



2007-2008 Media Kit On-Campus

Weekly Special Sections

 

Publication Schedule 2007 - 2008

Fall Quarter

CLIP THESE COUPONS AND SAVE $$$

Spring Quarter

Worship Services Directory

UCI’s Auto Shopping Directory featuring New & Pre-owned Vehicles

New University Newspaper Campus Newspaper of UC Irvine www.newuniversity.org

ur Business G o Y g n i row! Help

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2007-2008 Media Kit Retail

Weekly Special Sections

 

Publication Schedule 2007 - 2008

Fall Quarter

DISPLAY ADVERTISING RATES Local Rates Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$9 .00/column inch

Contract Level column inches

price per column inch

70 – 200 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 .25 201 – 350 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 .95 351 – 500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 .65 501 – 750 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 .35 751 – 1000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 .05 1001 – 1500 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 .75 1501 + . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 .45

Special Section Rates 1/8 page (5 .04 w by 2 .72 h) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/4 page (5 .04 w by 5 .56 h) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/2 page vertical (5 .04 w by 11 .25 h) . . . . . . . . . . . . . . . . . . . . 1/2 page horizontal (10 .25 w by 5 .56 h) . . . . . . . . . . . . . . . . Full page (10 .25 w by 11 .25 h) . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$85 .00 160 .00 300 .00 300 .00 480 .00

Campus Rates Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $5 .15/column inch

Contract Level

crdir@ .uncc .edu

Contact information column inches

Student Media Marketing 175 Cone University Center, UNC Charlotte 9201 University City Blvd. Charlotte, NC 28223 Marketing Adviser . . . . . . . . . . . . . . . . . . . . . . . . . . . 704-687-2146 Kelly Lusco Merges, klmerges@uncc .edu Graphics/Production Coordinator . . . . . . . . . . . . . 704-687-3615 LouAnn Lamb, llamb@uncc .edu klmerges@uncc .edu

Circulation Information . . . . . . . . . . . . . . . . . . . . . . . 704-687-2146 smmdir@uncc .edu Tiffany Tate, Business Manager, trtate@uncc .edu smpads@uncc .edu

$60 .00 120 .00 210 .00 210 .00 350 .00

INSERTS

COMMON AD SIZE EXAMPLES

The University Times accepts preprinted inserts . Minimum size 4 by 5 , maximum 10 by 16 . Inserts must arrive ready five (5) business days prior to publishing and conform to the following guidelines: • A copy must be sent via mail, Email or fax to Student Media, BEFORE sending inserts to the printer . • Inserts with editorial content must be labeled as advertising .

1/2 page vert . 3 col . x 21 .25

full page 6 col . x 21 .25

1/4 page horz . 6 col . x 5 .3

1/2 page horz . 6 col . x 10 .6

cost per thousand

2-8 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $90 .00 12-20 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 .00 24-32 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 .00

1/8 pg . horz . 3 col . x 5 .3

1/16 horz . 3 col .x 2 .65

Regular issue (broadsheet) columns are 1 .833 inches wide .

Maximum number of inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,500 Minimum number of inserts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,500

CLASSIFIEDS/LINE ADS First 20 words . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $8 .00 Each additional word . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25¢ Bold type per word . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20¢

price per column inch

70 – 250 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $4 .90 251 – 450 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 .60 451-650 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 .40 651-850 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 .15 850 + column inches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 .85

National Rates Open Rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $11 .00 net/column inch

Color Charges campus $85 .00 170 .00 250 .00

sometimes - 33% (more than once per month)

Banner (top of page) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $500 per month 1 position available (468 X 60 pixels) Large Box (Right of Page) . . . . . . . . . . . . . . . . . . . . . . . . .$350 per month 1 position available (300 x 250 pixels) Vertical Box (Right of Page) . . . . . . . . . . . . . . . . . . . . . . .$250 per month 2 positions available (120 X 240 pixels) Small Tile (Left of Page) . . . . . . . . . . . . . . . . . . . . . . . . . . . .$225 per month 1 position available (180 X 150 pixels) Display Deadlines: Copy due one week prior to date ad is scheduled to go live . Mechanics: All ads are at 72 resolution regardless of size . Files should be no larger than 15k and in gif, jpg, or pdf formats . Email your ads to noeditor@uncc .edu National Online Rates: College Publisher, the affiliate of NinerOnline, can accomodate national representatives’ needs . Call 617-399-8000, or visit www .y2m .com for more information . Banner and tile ads available: When users click on your ad, your home page comes up as a new window . There is no charge to create your tile or banner . Local Online Rates: Banners and Tiles

ANOTHER SMART PLACE TO ADVERTISE: NinerOnline .com Charges are same for open rate clients and clients, special section and regular issue runs . 1 spot color (black + 1 color) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 spot color (black + 2 colors) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Full Process Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Student Media Marketing is the student-run advertising agent of The University Times and NinerOnline .com . Student Media Publications is a unit of UNC Charlotte's Office of Student Activities Sources: Y2M 2006 College Newspaper Readership Survey and editorandpublisher .com .

never - 8%

Ad Production Department . . . . . . . . . . . . . . . . . . . 704-687-6468 seldom - 15% (less than once per month)

Media Marketing Director . . . . . . . . . . . . . . . . . . . . 704-687-3253 Fax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 704-687-3394 Billing,Credit and Classifieds . . . . . . . . . . . . . . . . . . 704-687-3681 Display Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . 704-687-2160 frequently - 44% (twice per week)

The best place to reach UNC Charlotte Students is on campus . The University Times is distributed in high-traffic areas: academic buildings, dining and residence halls, lounges, recreation areas and off-campus points students frequent . The University Times distributes 7,500 newspapers every Tuesday and Thursday . How Often Undergraduates Read Campus Newspapers

Advantage 3 • Distribution UNC Charlotte is a growing, urban campus of over 21,500 enrolled students . Most are in the critical 18 to 24 age group where brand loyalties are formed and disposable incomes can be as high as $600/mo .

Advantage 2 • Readership Readership surveys show student and staff loyalty to their campus newspaper . Seventy-seven percent (77%) of undergraduates read print editions at least once a month and 90% say their college newspaper is their primary source for campus news .

Advantage 1 • Exposure Claim the advantages and mine the benefits!

Advertising in The University Times

Visit www .nineronline .com/classifieds to upload and pay for your classified advertisement! Schedule ads to appear in both The University Times Classified section and NinerOnline .com . Buying classifieds online allows additional features: Graphic icon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2 .00 Spotlight Ad . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 .00 Reply “blind” address (spam-free email) . . . . . . . . . . . . . . . . . . . . . . 1 .00 Link to a Web site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 .00 Add Yahoo map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 .00 Photo or Flash . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 .50 Upload a photo or flash video, 500k max . file size Thumbnail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 .50 Add a thumbnail of this picture to your web ad . (UTimes version of the ad includes a camera icon and ad ID; picture will not appear in print ad . For additional classified advertising information, call 704-687-3681 .

1/4 page vert . 3 col . x 10 .6

1/8 pg . vert . 2 col . x8

1/16 vert 2 col .x 4

COLUMN INCH MEASUREMENTS Column inch equivalencies: 1 column inch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 .88 2 col . inches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 .792 3 col . inches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 .75 4 col . inches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 .708 5 col . inches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 .667 6 col . inches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 .625

SPECIAL SECTION SIZES 1/2 pg . vert . 5 .04 x 11 .25

full page 10 .25 x 11 .25

Special Section (squat tab) ads are sold in standard units . 1/8 pg . 5 .04 x 2 .72

1/2 pg . hz . 10 .25 x 5 .56

1/4 pg . 5 .04 x 5 .56

2007 – 2008 PUBLICATIONS CALENDAR SEPTEMBER 2007

AUGUST 2007 S

M T W T

1 2 5

M T W T

3 4

OCTOBER 2007 S

M T W T

8 9 10 11

7 8

F 5

2 3

9 10 11 12 13

12 13 14 15 16 17 18

9 10 11 12 13 14 15

14 15 16 17 18 19 20

19 20 21 22 23 24 25

16 17 18 19 20 21 22

21 22 23 24 25 26 27

26 27 28 29 30 31

23 24 25 26 27 28 29

28 29 30 31

30 NOVEMBER 2007 S 4

The University Times prefers ads submitted in PDF format (make sure the “embed fonts” option is selected). Use CMYK setting for all color. Ads sent by mail should be on CD and include a hard copy; no floppy disks, please.

2 3

7 8

9 10

Proofs Advertisers will receive a proof at least two business days before publication. The University Times is not liable for errors in original copy received from advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.

Cancellation Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible.

Composition and Artwork Composition and artwork produced by The University Times becomes property of Student Media Marketing and may only be used with written permission.

M T W T

Rates All rates are net/non-commissionable.

Credit and Billing Pre-payment is required for all advertisements unless the advertiser is approved for billing. Approved Advertisers will be billed net 30. After 60 days past due, further advertisements will not be accepted. Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.

Borders The University Times may place a border around ads.

1 2

7 8

F 4

S 5

8 9 10 11 12

20 21 22 23 24 25 26

25 26 27 28 29 30

23 24 25 26 27 28 29

27 28 29 30 31

30 31 MARCH 2008

FEBRUARY 2008 S

M T W T

APRIL 2008

1 2 3

6 7

M T W T

8 9

1 2

7 8

F 4

S 5

8 9 10 11 12

10 11 12 13 14 15 16

9 10 11 12 13 14 15

13 14 15 16 17 18 19

17 18 19 20 21 22 23

16 17 18 19 20 21 22

20 21 22 23 24 25 26

24 25 26 27 28 29

23 24 25 26 27 28 29

27 28 29 30

30 31 MAY 2008 S 4

M T W T 5

Key

JUNE 2008 F

M T W T

2 3

7 8

9 10

9 10 11 12 13 14

Regular Issue

6 7

Special Publication Regular Issue with Special Advertising Section

11 12 13 14 15 16 17

15 16 17 18 19 20 21

18 19 20 21 22 23 24

22 23 24 25 26 27 28

Regular Issue with Advertising Theme Page

25 26 27 28 29 30 31

29 30

No Classes/Campus Closed

PUBLICATION SCHEDULE

SPECIAL ISSUES

August.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17, 23, 28, 30

Welcome Back.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. August 17

September .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6, 11, 13, 18, 20, 25, 27

Basketball Preview .. .. .. .. .. .. .. .. .. .. .. .. .. .. .October 18

October .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2, 4, 11, 16, 18, 23, 25 November.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 1, 6, 8, 13, 15, 20, 29

Housing Guide.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .February 21

December.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

Parents’ Survival Guide.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . June 3

Survival Guide .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . June 2

January.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 10, 15, 17, 24, 29, 31 February.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5, 7, 12, 14, 19, 21, 26, 28 April .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 1, 3, 8, 10, 15, 17, 22, 24, 29

In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify The University Times within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error. Advertisers will be credited the proper amount for the portion of the ad in error.

M T W T

16 17 18 19 20 21 22

Display advertising tearsheets will be mailed to each advertiser after each publication date as proof of publication.

Makegoods

18 19 20 21 22 23 24

March .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 13, 18, 20, 25, 27

The University Times reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. The University Times reserves the right to include “Paid Advertisement” in any ad.

S 1

Tearsheets

Refusal

13 14 15 16 17 18 19

Ads can be emailed to smpads@uncc.edu. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, Powerpoint and other low resolution files. Detailed electronic submission guidelines, may be obtained from your sales representative or by calling The UTimes creative director at 704-687-6468 or the graphics advisor at 704-687-3615.

9 10 11 12 13 14 15

Display Deadlines

Electronic Submission

11 12 13 14 15 16 17

ADVERTISING POLICIES One week prior to publication day, i.e.: reservation policy and ad copy are due on Tuesday for the following Tuesday publication and Thursday for the following Thursday publication by 5 P.M.

M T W T

JANUARY 2008

DECEMBER 2007

Theme Pages Halloween.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . October 25

June .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 2, 3

The University Times: • is UNC Charlotte’s campus newspaper (not associated with any commercial publisher); • publishes twice a week, Tuesdays and Thursdays; • has a readership of between 7,500 and 10,000 students, faculty and staff; • is circulated in over 60 locations on campus and in the area closely surrounding UNCC; • produced entirely by a student staff of about 90;

• consistently wins collegiate publishing awards and national recognition for marketing and advertising design including the national award, “Business and Advertising Student Staff of the Year” — from College Newspaper Business and Advertising Managers, Inc. — three times in six years. • is produced through Student Media Publications, which is also home to NinerOnline.com and Sanskrit Literary-Arts magazine.

TQPSUT

THE UNIVERSITY DAILY KANSAN

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$PMMFHF /FXTQBQFS "EWFSUJTJOH #VTJOFTT .BOBHFST *OD ÂµT "EWFSUJTJOH 4UBGG PG UIF :FBS 'JSTU 1MBDF UI "OOVBM )FBSTU +PVSOBMJTN "XBSET 1SPHSBN *OUFSDPMMFHJBUF 8SJUJOH $PNQFUJUJPO

2007-08 Advertising rates & info | University of Oklahoma Student Media | The Oklahoma Daily | features | Hub.ou.edu

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The Current Advertising Rates 2007-2008 Off Campus

Rates Local open rate

The local rate applies to all ﬁrms having an established place of business in the Dallas/Fort Worth area and with whom we deal directly.

$8/inch fall and spring

Campus/ Non-proﬁt rate

The campus rate applies to all departments, colleges, clubs, and organizations at UNT, as well as veriﬁed non-proﬁt entities.

$5/inch fall and spring

Semester Discount Packages

Semester discount packages apply to local, campus, and nonproﬁt customers only. These discounts are for ROP ads only and are not combinable with any other discounts.

Color rates

The North Texas Daily runs single spot and full color.

Single spot: Full color:

$75.00 $350.00

Placement Guarantee When available, clients may reserve guaranteed placement.

Platinum

25% discount

Gold

15% discount

Silver

5% discount

20+ runs 5 copy changes

10-19 runs 3 copy changes 4-9 runs no copy changes

10% upcharge

Pre-printed insert rates

Insert rates are based on pre-printed inserts up to 24 pages. No discounts are available for pre-printed inserts. Advertisers must pay for a full press run regardless of the number of inserts running.

Local rate: $60 per thousand (10,000 minimum fall and spring / 6,000 minimum summer) National rate:$110 per thousand (10,000 minimum fall and spring / 6,000 minimum summer)

National open rate

This rate applies to all clients who (a) have an established place of business beyond state of Texas and all its agencies and/or (b) who are not brokered by a representative ﬁrm. Firms who have not been in business for at least one (1) calendar year are considered transient and are subject to the national open rate.

$17.50/inch

National rep ﬁrm rate

The national rep firm rate applies only to established representative firm. Firms who have not been in business for at least one (1) calendar year are considered transient and are subject to the national open rate. Bulk contracts for national rep firms are considered on a case-by-case basis. Please contact the NT Daily advertising coordinator for more details.

$14.50/inch

Advertising 940-565-2851 Editorial 940-565-2353 Fax 940-565-4659

Physical Address GAB 101, Corner of Avenue B and Mulberry

Website/Email www.ntdaily.com dailyads@unt.edu

Mailing Address

P.O. Box 311241 Denton, TX 76203-1241

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Advertising Deadlines Tuesday’s issue - previous Wednesday, 2 p.m. Wednesday’s issue - previous Thursday, 2 p.m. Thursday’s issue - previous Monday, 2 p.m. Friday’s issue - previous Tuesday, 2 p.m.

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Cost Without Print ads* Learn how to reach students through their favorite medium—the web! The NT Daily prices online ads by the percentage chance individual visitors have of seeing each ad. Ads of a given size are set to rotate with ads of similar size on a random basis. In a standard month, www.ntdaily.com receives between 150,000 and 200,000 views by visitors. • Ads with average rotation reach 20-25% of visitors. • Ads with heavy rotation typically reach 30-40% of visitors.

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Homecoming

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This popular issue reaches students, parents, and alumni in the paper during Homecoming week and again at the game day celebration. Early September

2006 Supplement to the NT Daily

HOLI DAILY

THE NORTH TEXAS

PA G E

17:C H RI S T M A S F A S H I O NS

PA G E

5: G I NG ERB R EA D

PAGE

8:10 C H EA P

Horror movies

The history of scary movies. Page 2

GIFTS

COURTHOUSE

B R YA N K EL LY

A ND

THE STUDENT NEWSPAPER OF THE UNIVERSITY OF NORTH TEXAS

Deadly actress casts spells on audience By Mary Pharris Deadly Writer Marilyn Monroe loves monsters, horror movies and all things scary â&#x20AC;Ś and, oh yeah, sleeping in her pink coffin. At first glance it may seem like Marilyn is back in the flesh, but itâ&#x20AC;&#x2122;s none other than â&#x20AC;&#x153;Deadly Cinemaâ&#x20AC;? host and Monroe impersonator Jami Deadly. â&#x20AC;&#x153;While the outside is painted bubblegum pink, the inside features cushy spider web lining, plenty of leg room, and a fully stocked mini bar,â&#x20AC;? Deadly said of her coffin. â&#x20AC;&#x153;Okay, Iâ&#x20AC;&#x2122;m exaggerating about that last part.â&#x20AC;? Deadly, 27, of Dallas has taken on many roles besides impersonations and hosting â&#x20AC;&#x153;Deadly Cinema,â&#x20AC;? including pinup modeling and burlesque dancing. She said her favorite job is a toss up between Marilyn impersonating and hosting her NTTV show. â&#x20AC;&#x153;Performing as Marilyn is incredibly fulfilling creatively, and itâ&#x20AC;&#x2122;s so rewarding to interact with people from all over the world,â&#x20AC;? Deadly said. â&#x20AC;&#x153;At the same time, with â&#x20AC;&#x2DC;Deadly Cinemaâ&#x20AC;&#x2122; Iâ&#x20AC;&#x2122;m letting loose with my character, and all the wackiness that ensues with it.â&#x20AC;? Deadly said her interest with the gothic/fetish subculture started in high school with Siouxsie and the Banshees. Later, she became aware of the whole subculture surrounding it, she said. Deadly said she was able to meet people with similar interests through the Internet. As Deadly got older, she said she got bored with the stereotypical capes and jet black hair and started evolving her persona to what it is now: a fullblown blonde bombshell. â&#x20AC;&#x153;I think every young adult goes through that period of self invention,â&#x20AC;? Deadly said. â&#x20AC;&#x153;Mine was just a little more eccentric than others.â&#x20AC;? With her look, Deadly graced the

Gift guide, semester wrap-up, and holiday previewâ&#x20AC;&#x201D; The Holidaily has them all. Early December C O V ER

Science explains fears and phobias. Page 4

Daily Deals

The North Texas Deadly Thursday, October 26, 2006

Holidaily

Look for Mr. Creepyâ&#x20AC;&#x2122;s ghoulish trivia to spookify your holiday!

Phobias unveiled

J ES S E G O M EZ

cover of Bite magazine and has been featured in numerous other magazines including Lowrider, Marquis, Elle, Draculina and Severe, as well as many retro/gothic calendars. â&#x20AC;&#x153;[Being on the cover of Bite] was really fabulous,â&#x20AC;? Deadly said. â&#x20AC;&#x153;I think thatâ&#x20AC;&#x2122;s a really striking image, and Iâ&#x20AC;&#x2122;d think one that would grab a lot of peopleâ&#x20AC;&#x2122;s attention. I mean itâ&#x20AC;&#x2122;s â&#x20AC;&#x2DC;Marilyn Monroeâ&#x20AC;&#x2122; with fangs.â&#x20AC;? Deadly said she has been impersonating Marilyn for five years and has spent the last month impersonating her at the State Fair in Dallas. Deadly said she started her TV show two years ago. She came up with the concept for â&#x20AC;&#x153;Deadly Cinema,â&#x20AC;? and contacted NT student Matt Muhl, who writes and produces the show, she said. Famous horror hosts like Elvira and Vampira inspired her, Deadly said. However, she put her own twist on the raven-haired women in black dresses by throwing the 1950s blonde bombshell into the mix, she said. The show airs on NTTV, channel 22 in Denton, and DVDs of the series can be ordered at www.myspace.com/deadlycinema. â&#x20AC;&#x153;When I was a little ghoul, a local channel used to run horror/sci fi movies from the â&#x20AC;&#x2122;50s and early â&#x20AC;&#x2122;60s,â&#x20AC;? Deadly said. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;d watch them through half-closed eyes because I was scared. But I also was very attracted to monsters in the sense that I felt as though I could relate to their issues of being a misfit. That sort of grew into the Jami Deadly persona.â&#x20AC;? Deadly said impersonating takes a lot of time and effort and requires extensive training. At the beginning of next year, Deadly plans to move to Las Vegas to better her career. While some of her extended family thinks her career is a little strange, her parents and husband, Drew, are very supportive of her, Deadly said. Drew said he loves the that fact that Deadly is a cult sex symbol and should be on the cover of Rolling Stone or a Playboy Playmate. He said he hopes that one day she will be a household name. â&#x20AC;&#x153;Jami is definitely my muse,â&#x20AC;? Drew said. â&#x20AC;&#x153;Without her I wouldnâ&#x20AC;&#x2122;t have made it this far into adult life. Iâ&#x20AC;&#x2122;d be long dead Iâ&#x20AC;&#x2122;m sure. Sheâ&#x20AC;&#x2122;s inspired me to live a full life.â&#x20AC;? Drew said Jami was the inspiration for Lucy, a character in his comic book, â&#x20AC;&#x153;Halloween Man.â&#x20AC;? â&#x20AC;&#x153;Lucy is an eccentric genius and also very sexy,â&#x20AC;? Drew said. â&#x20AC;&#x153;Which is largely how I see Jami. If you ever want to understand how much I love her, read my work. I know that sounds like a plug but itâ&#x20AC;&#x2122;s not. I mean it.â&#x20AC;?

Vol. 01 Issue 01

The clowns from Dr. Hauntâ&#x20AC;&#x2122;s Chamber of Fears canâ&#x20AC;&#x2122;t wait for you to come play with them in their newly designed room and maze.

Courtesy of Kim Brown, NCTC

College features haunted house By Samantha Courtney Deadly Writer It didnâ&#x20AC;&#x2122;t look like much from the outside: A large gray building and a stone pathway. Not too scary, I thought to myself, but as I stood in line I began to hear them â&#x20AC;&#x201C; the screams. Boo. A simple word which, when executed correctly, can send chills down your spine. At least this is the case at Dr. Hauntâ&#x20AC;&#x2122;s Chamber of Fears. This year, North Texas Central College in Gainesville has created a new haunted house that any NT student can enjoy, despite the 25-minute drive. Upon entering the house the hairs on my arm immediately stood on end, and a sense of foreboding filled me as my muscles began to tense. From haunted forest scenes with werewolves that creep alongside you to Dr. Hauntâ&#x20AC;&#x2122;s bloody medical chamber oozing with human intestines, each room along the dimly lit winding path was delightfully frightening. While most haunted houses in Dallas only have between two and four scenes changed yearly, Dr. Hauntâ&#x20AC;&#x2122;s Chamber of Fears has been revamped completely for each of the four years it has been running, according to Director of Student Life at NCTC Kim Brown, the one in charge of executing plans for the house. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve been rebuilding since January,â&#x20AC;? Brown said. As an avid haunted house goer, I have been disappointed numerous times at haunted houses where I would blink, and it would be over. This house however, takes about 25 minutes to make it through. At $15 per ticket, it is well worth the money. With at least 40 people working in the house at any one time, personal space

NTDeadly

was hard to come by in some rooms, but that was the least of my worries, as I was too focused on calming the rapid beating of my heart from the last dozen scares. The majority of workers are actors lurking around the corners ready to pop out at those who dare to enter their territory. Others include ticket collectors and security. Most of the workers are from NCTC, but some go to school at NT. â&#x20AC;&#x153;Our actors change every year, and everyone finds their own place at the haunt depending on their â&#x20AC;&#x2DC;scareâ&#x20AC;&#x2122; personality,â&#x20AC;? said Emily Lamb, who has worked at the haunted house for four years. â&#x20AC;&#x153;This allows our haunt be different every year and every night because changing the actors around gives it a totally different energy.â&#x20AC;? All proceeds from the house fund student organizations and scholarship endowments for NCTC students, Brown said. In years past, the house has raised only $16,000 because NCTC only received 20 percent of ticket sales. This year, the college is handling the logistics themselves and will receive 100 percent of the money. â&#x20AC;&#x153;With 100 percent we hope for a big year to endow two scholarships and fund organizationâ&#x20AC;&#x2122;s travel to their conferences,â&#x20AC;? Brown said. Dr. Hauntâ&#x20AC;&#x2122;s Chamber of Fears is open today until Halloween. Guests may enter at their own risk at 8 p.m.

Our new Halloween issue features killer content and diabolical design. Halloween

This pocket-sized coupon book is a favorite among students and clients alike. Space is always limited, so reserve placement early. January/February

Party tricks, tips spice up holiday By Annie Tran Deadly Writer

He did the mash. He did the monster mash. It was a graveyard smash. The chorus from one of the more well known songs celebrating the night when most children go trick or treating for candy is also a signal for people to start dancing at costumed parties. Most NT students wait all year for the one night when ghouls and goblins come out to

Graduation May 2007

Graduation

Supplement to the NT Daily

More of a tradition than an issue, this edition reaches graduates and their families. Early May

have a monster mash. â&#x20AC;&#x153;I have been trick-or-treating for years,â&#x20AC;? said John Ellis, Carrollton sophomore. â&#x20AC;&#x153;But, this year, my roommates and I plan to throw our first Halloween party. We expect everyone to be in a costume â&#x20AC;&#x201C; otherwise they are not allowed in. What I really donâ&#x20AC;&#x2122;t want to happen, though, is to have our place trashed or have crashers that night.â&#x20AC;? Ellis said they plan to have the place decorated with fake spider webs and pumpkins.

For entertainment, they may have a karaoke machine playing Halloween songs in the background. Also, if trick-or-treaters come by, then a group of guys from the party would scare them as they show up to the door. He also said that the party is only available to those with an invitation and if anyone decides he or she wanted to bring a friend, it must be cleared with the hosts first. For most, parties can take up

time and space, but some believe that in the end, it is worth it. Many party supply places help plan an eventful party, such as PJâ&#x20AC;&#x2122;s Party Palace. The store is filled with various decorations, from banners to yard signs that will help with a party plannerâ&#x20AC;&#x2122;s decorating needs. Decorations set the mood for a party. Also, most guests count on a party supplying food and beverages. Hosts might want to give out party favors so guests will remember the party.

â&#x20AC;&#x153;Everyone needs to be dressed up to the theme,â&#x20AC;? said Megan Inselmann, Flower Mound sophomore. â&#x20AC;&#x153;It is the one night to be something or someone youâ&#x20AC;&#x2122;re not, so it needs to be taken advantage of. Also make the theme scary and maybe come up with some scary drinks. Then once people get drunk, they will

think anything is scary.â&#x20AC;? Inselmann said she is throwing a party with her roommates this year, and they want a universal, scary theme where most of their guestsâ&#x20AC;&#x2122; costumes would relate to one another. â&#x20AC;&#x153;Halloween is just one of the times where anyone can act crazy and have a good reason to

Campus Page

Back to School

Our Back-to-School issue reaches new students as they move into the dorms and all students on the ďŹ rst day of class. Late August

Published every Tuesday Ads are guaranteed position next to a listing of campus events.

Entertainment Page

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The North Texas Daily requires payment in advance for all advertising unless the advertiser has an established credit account with the North Texas Daily. Prepayment is deﬁned as cash with copy by deadline. The North Texas Daily rejects any advertising without veriﬁcation of prepayment. All advertising is subject to the terms and provisions of the current rate card. Prepayment is required for all bars/clubs and political/transient advertisers. Accounts will incur a fee of $25 any returned check, and, if applicable, forfeit their credit accounts.

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The North Texas Daily shall not be liable for typographical errors that do not lessen the value of the advertisement. The liability for content errors in any ad submitted as print ready is zero except in the case of omission. The maximum liability for an omitted ad shall be limited to publishing the advertisement in a subsequent issue at the regular rate. The North Texas Daily’s liability for any error is limited to the cost of space occupied by the error and shall not exceed the cost of the advertisement. The North Texas Daily may, at its option, issue an adjustment to the account for the prorated cost of the error or publish a replacement ad in a subsequent issue. To receive an adjustment, the advertiser must notify the advertising manager before the next insertion or within ﬁve (5) days following a single insertion. The advertiser or agency agrees to assume full liability for content of all ads, as well as any claims arising there of and made against the NT Daily.

Mail Order

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Daily Illini

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Business Directory Ads Business directory ads are on placed on contract only, and consist of ten run dates per contract. Clients may use these run dates however they would like (ie. ten days straight, twice a week for five weeks, once a week for ten weeks, etc) but we do offer specific days for clients to be grouped with similar businesses. These directories will always appear on page five. Ads may be either a 1x2 or a 2x2, and must be consistent throughout the contract. Artwork is not allowed to change mid-contract, however if a client would like to run two different ads, they do have the option of signing two contracts simultaneously and run different artwork for each.

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Medical Clubs & Bars Business Faith Restaurants

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The Daily â&#x20AC;&#x201C; Box 353720 University of Washington, Seattle, WA, 98195 Ph: 206 543 2336 Fax: 206 543 2345

Pre-Printed Inserts Publication is subject to the prior approval of the publisher. A complete sample of the insert must be submitted to the publisher two weeks in advance of their shipment to the printer. Send a sample of the insert to: 144 Communications Building Box 353720 University of Washington Seattle, WA 98195 Or to millis@u.washington.edu Inserts may be published in increments of 1,000 with a minimum of 10,000 and a complete run of 20,000. The maximum size is 8.5x11 inches and the minimum size is 5x7 inches, once inserts are folded to tabloid size. Odd-sized or shaped inserts may be subject to an additional fee. After publisherâ&#x20AC;&#x2122;s approval of sample insert, the inserts should be shipped a week prior to insertion to: Pacific Publishing Company 636 South Alaska Street Seattle, WA 98108 Please mark the shipment for insertion in The Daily, along with the date of insertion.

Pricing for inserts: 1-4 pages: $75 per thousand 5-12 pages: $90 per thousand 13-20 pages: $105 per thousand 21-32 pages: $120 per thousand Anything larger than 32 pages, please contact Kristin Millis â&#x20AC;&#x201C; millis@u.washington.edu

Dear Prospective Advertiser,

THEDAILY OFFICE

144 Communications University of Washington Seattle, WA, 98195 PHONE

206-543-2336 FAX

206-543-2345 EMAIL

ads@thedaily.washington.edu WEB

http://thedaily.washington.edu

Thank you for allowing us here at The Daily to introduce you to a great advertising opportunity to reach the thousands of UW students, faculty, alumni as well as residents of the U-District, Wallingford, and Fremont area. Throughout the years, The Daily has produced 9 Pulitzer prize award winners, a National Book Award winner, and itself won numerous awards including the Apple Award and the Newspaper Peacemaker Finalist Award. The Daily of the University of Washington has been a student voice for the UW since 1891, reaching 40,000+ undergraduates, 30,000+ faculty, and thousands more alumni every weekday. These readers turn to The Daily as a established source for local news, events, and the latest going-ons in the greater Seattle area. Here at the Daily, our Display staff are committed to providing excellent customer service to meet all your advertising needs. We believe in offering advertising options for every type of business, whether big or small, new or old. Every prospective advertiser is a valuable asset to us, and we are here to work as your personal marketing consultant as to help you reach your target audience as effectively as possible. On behalf of our entire Advertising Department, I thank you for your time and consideration of our newspaper. We look forward to working with you throughout the next school year!

Sincerely yours, Jenny Wang

Advertising Manager The Daily University of Washington

The Daily Quick-facts! • The Daily is 116 years old this year! • Every weekday, the Daily is exposed to 40,000+ students & 30,000+ faculty / staff on campus. • The Daily is distributed on campus, to businesses along University Ave, and in purple boxes along bus-lines on 45th in Wallingford. • The Daily’s website (http://thedaily.washington.edu) receives 7,000 – 10,000 hits a day! • The Daily website is home to great features such as the HuskyCast (video podcast) as well as blogs and exclusive news content! • 60% of UW students hold full or part-time jobs. • 48% of student readers are seniors or graduate students. • US college enrolment is the highest in history at 17 million students!* • US college students spend $46 million of discretionary income* and UW is no different! • Readership is on the decline for big city newspapers, college Daily’s have firm and increasing readership and online visits!* Print advertising works best when repeated at least three times. The UW Daily is here to help make it easier for you to reach the student, faculty, and alumni audience effectively and cost-efficiently! We have contracts based on ad space purchased, and even our lowest contract will save you $300! So contact the Daily’s advertising department today and expose your business in the only publication distributed campus-wide to watch your business grow! The Daily Advertising Department Display: 206 543 2336 Classifieds: 206 543 2335 Fax: 206 543 2345

*Source: Wall Street Journal, August 2006

1 DISPLAY ADVERTISING open rate non-profit rate

contract rates 50” 100” 150” 200” 300“ 400” 500”

$12 $11.50 $11 $10.50

“3rd Largest Daily Publication in Seattle”

$10 $9.50 $9

$100

spot rates (one color plus black) full color

$200

2 PREPRINTED INSERTS 1-4 pages

$75 per thousand

5-8 pages

$90 per thousand

9-12 pages

$105 per thousand

Please submit a completed sample of the insert one week in advance to the publisher before the inserts are shipped. Contact the publisher for shipping instructions:

publisher@thedaily.washington.edu

$20/week Medical Clubs and bars Business Faith Restaurants

*by contract only Artwork MUST remain the same throughout contract

4 ONLINE ADVERTISING Top Banner 470 px x 68 px

Top Banner 470 px x 68 px

20,000 copies of The Daily are printed every day school is in session during the Fall, Winter, and Spring quarters. Special editions throughout the year may increase circulation to 25,000 or more. 12,000 copies are printed on the first day of Summer quarter, then every Wednesday for the rest of the quarter.

“Read by more UW students than any other daily publication” The Daily is distributed on-campus and at Wallingford, Fremont and U-District businesses serving the UW community.

ADVERTISING 1/4 Page 2.5 column x 8 in. (5.042 in. x 7.672 in.)

Full Page 5 column x 16 in. (10.25 in. x 15.5 in.)

$1440

$360

1/8 Page 2 column x 5 in. (4 in. x 4.765 in.)

$180

1/2 Page 5 column x 8 in. (10.25 in. x 7.672 in.)

SIZES (Open Rate)

3 BUSINESS DIRECTORIES* 1x2 ad $12/week 2x2 ad Monday : Tuesday : Wednesday : Thursday : Friday :

The Daily of the University of Washington, the third largest daily publication in the Seattle area, is read by more UW students than any other daily publication. Student enrollment is around 40,000 and there are more than 30,000 faculty and staff members.

$720

RATES

Large

Home Page

Vertical

Top Banner $100/week Large Vertical Banner $75/week Small Vertical Banner $50/week Bottom Banner $50/week

Banner 120 px x 600 px

Inside Page Top Banner Large Vertical Banner Small Vertical Banner Ad Formats JPEG, GIF or FLASH Bottom Banner 470 px x 68 px

$75/week $50/week $25/week

Small Vertical Banner 120 px x 240 px

Bottom Banner 470 px x 68 px

DAILY

THE

144 Communications Building Box 353720 University of Washington Seattle, WA 98105-3720

Phone: 206.543.2336 Fax: 206.543.2345 Email: ads@thedaily. washington.edu

Th e D a ily o f The Un i ver si ty of Wa shin gt on

color rates

$18/column inch $7/column inch

Local Rate Card

SPECIAL EDITIONS FALL QUARTER

Artwork Policy WINTER QUARTER

Welcome Edition Orientation Back-To-School Restaurant & Bar Guide Cheap Thrills Game Daily (every home game)

Holidaily SPRING QUARTER Back-To-School Best of Seattle Cheap Thrills Greek Beat Housing Guide Spring Fever / Style Guide Graduation Salute to Grads

Back-To-School Career Guide Cheap Thrills Sex Edition Valentineâ&#x20AC;&#x2122;s Edition Spring Break Guide March Madness

All artwork must be received by 10AM three business days before publication. Artwork not received by 10AM will not run as scheduled, but will be billed in full for ad space reserved. For ad creates, all information needs to be submitted seven days prior to publication to ensure time for adjustments and an ad proof. For ad changes, all information needs to be submitted five days prior to publication to ensure time for ad proofs.

INTERMISSION Published every Thursday in The Daily. A special section devoted to Arts & Entertainment in the Seattle Area. Including a weekend calendar, movie reviews and neighborhood spotlights.

Artwork must be the correct size, color, and format. We accept artwork in PDF, EPS, TIFF, and JPEG formats. Artwork NOT in the correct size, color, or format will be returned noting what changes must be made. Artwork should be submitted by email or be available on disc. Please submit artwork to ads@thedaily.washington.edu or to your specific advertising representative.

Publishing Policies

All advertising is subject to acceptance by The Daily, which reserves the right to reject copy at its sole discretion at any time prior to publication.

DEADLINES

Space reservations must be received at 10AM three business days before publication. Reservations can be made by phone, email, or fax. For Special Editions space reservations must be received by 10AM one full week before publication. For Intermission, space reservations must be received by 10AM the Friday prior to publication. Client will be charged in full for all space reserved unless scheduled ads are cancelled by the deadline of 10AM three business days before publication.

The Daily will not knowingly publish ads which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry, or physical disability.

SEPTEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JANUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

FEBRUARY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

MARCH S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

MAY S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

JUNE S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

JULY S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

AUGUST S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

The Daily

Special Editions

W 2 9 16 23 30

T F 3 4 10 11 17 18 24 25 31

S 5 12 19 26

l oc al r ate ca rd

Special Editions Fall Quarter Welcome Edition: 08/31/07 (deadline: 08/01/07) Orientation Edition: 09/24/07(deadline: 09/17/08) Back to School: 09/26/07 (deadline: 09/19/07) Game Daily: USC: 09/28/07 (deadline: 09/21/07) Restaurant & Bar guide: 10/16/07 (deadline: 10/9/07) Game Daily: Oregon: 10/19/07 (deadline: 10/12/07) Game Daily: Arizona: 10/26/07 (deadline: 10/19/07) Game Daily: Cal: 11/16/07 (deadline: 11/09/07) Game Daily: WSU: 11/28/07 (deadline: 11/14/07) Cheap Thrills: 11/21/07 (deadline: 11/21/07) Holidaily: 12/3/07 (deadline: 12/03/07)

Winter Quarter Back to School: 01/07/08 Career Guide: 01/14/08 Cheap Thrills: 01/30/08 Sex Edition: 02/06/08 Valentineâ&#x20AC;&#x2122;s Day: 02/14/08 Spring Break: 02/27/08 March Madness: 03/17/08

(deadline 01/02/08) (deadline: 01/07/08) (deadline: 01/23/08) (deadline: 01/30/08) (deadline: 02/07/08) (deadline: 02/20/08) (deadline: 03/10/08)

Spring Quarter Back to School: 03/31/08 Greek Edition: 04/14/08 Housing Guide: 05/07/08 Summer Style: 05/21/08 Graduation Edition: 06/06/08 Salute to Grads: 06/09/08

(deadline: 03/24/08) (deadline: 04/07/08) (deadline: 04/30/08) (deadline: 05/14/08) (deadline: 05/30/08) (deadline: 06/02/08)

Personnel Cassie Edwards Advertising Coordinator 205.348.8995 Maria Franco Advertising Manager 205.348.8044 Jonathon White Territory Manager 205.348.8044 Kahlid Al-Qahtani Territory Manager 205.348.8044 David W. Dailey Creative Services Manager 205.348.8042 Whitney Gullet National Advertising Representative 205.348.2598 Justice Head Classified Manager 205.348.7355 Mike Faulk Editor 205.348.8049

General Mail P.O. Box 2389 Tuscaloosa, AL 35403-2389

Campus Mail P.O. Box 870170 Tuscaloosa, AL 35487

Express Mail Delivery 923 University Blvd. Tuscaloosa, AL 35487

Phone 205.348.7845

E-Mail cwadv@sa.ua.edu

Web http://www.cw.ua.edu

National Representatives 360 Youth 805.968.8000 Campus Media Group 651.641.0133 Y2M 617.399.8010

Fax 205.348.8036

The Crimson White The Crimson White has served as the official student newspaper for the University of Alabama since 1894. The Crimson White is published every Monday, Wednesday, Thursday and Friday during the fall and spring terms, excluding campus holidays and breaks. During the regular school year, 15,000 papers are printed by The Tuscaloosa News and delivered daily to over 110 locations around campus, as well as throughout the Tuscaloosa and Northport areas. In the summer, 10,000 copies are published and delivered to these locations every Thursday. The Crimson White has a readership of 90% and is accessible to all UA students, whether on or off campus. Furthermore, the paper remains on the rack for two days, giving students an extra day to pick up a copy of the paper. Students work in all areas of The Crimson White, from the production to editing. Students of all majors work for the paper, and everyone is encouraged to participate.

The Crimson White

Market Demographics Total UA enrollment: 23,878 Freshman: 4,378

Undergraduate: 19,471

Transfers: 1,500

Graduate: 3,781

Faculty/Staff: 4,500

First Professional: 586

With President Wittâ&#x20AC;&#x2122;s 10-year campus growth plan well underway, the 2007-2008 Male students: 11,061 Full-time: 20,010 academic school year is projected to bring Female students: 12,817 in record numbers for the University of AlaPart-time: 5,516 bama. The following demographic informa*Data retrieved from the UA Factbook provided by the tion is from the previous 2006-2007 school University of Alabama Office of Academic Records year. & University Registrar

Student Statistics The average student will spend $84 per week All UA Freshman are required to live on campus 42.4% of full-time college students at 4-year institutions have families with incomes of over $75,000 6 out of 10 college students are employed â&#x20AC;&#x201C; 55% part-time and 6% full-time 21% of college students earn between $2,000 and $5,000 and 20% earn between $5,000 and $9,999 during the calendar year 60% of college students live off campus, either in their own housing or with parents 70% of college students are responsible for their own clothing expenses 59% are responsible for paying for vacations or trips with friends 51% pay for their books/other school needs 65% of students surveyed report that cost was the most important factor in their decision to buy At least 80% of all college students eat at fast food restaurants each month At least 50% of college students have credit cards with their own names College newspapers are the most widely read medium on college campuses 55% of college women visit supermarkets each week *Data retrieved from US Packaged Facts: The College Market and The Crimson White

Retail Advertising Rates National / Local Open Rate UA Departmens & Student Organizations

$12.10 per Column Inch $10.92 per Column Inch

Color Rates Adding color to your display ad increases its readership by 62%. We offer full process color which is charged at the column inch rate. Total Inches 1-30 31-66 67+

Cost P.C.I. $3.85 $3.10 $2.95

Contract Rates Contract rates are available upon request and are based on volume advertising. Volume advertising may be on a semester or annual basis. Contract rates must be approved by the Advertising Manager or Associate Director. Contract rates apply only to R.O.P. accounts. Semester Contracts Annual Contracts Total Inches 172 345 690 1036 1383

Cost P.C.I. $10.60 $10.05 $9.48 $9.18 $8.87

Total Inches 344 690 1036 1383 2073 2766

Cost P.C.I. $10.60 $10.05 $9.77 $9.48 $9.18 $8.87

*Contract

inches that are not published in the specified time table are subject to a penalty of the difference in the contracted rate and the publish rate actually earned.

Deadlines Issue

Monday

Tuesday

Space and Copy Deadline

4pm Friday

No Deadline No Paper

4pm Monday

4pm Tuesday

4pm Wednesday

Thursday

No Deadline

Friday

Monday

Tuesday

Proof Deadline

Wednesday Thursday

Friday

Advertising Rates

*Ads cancelled after the space and copy deadline will be charged full value of the space ordered

7”

6” Quarter Page 3 x 10”

Eighth Page 3 x 5”

5”

4”

3”

Transfer Methods • E-mail cwadv@sa.ua.edu Please state advertiser’s name and run date on the “Subject” line of the e-mail • Format PDF, JPG, TIFF These are the preferred formats • Resolution The ads should have no less than a DPI of 300 *Additional Ad sizes are available upon request

2”

1”

5 Column = 9.664

8”

4 Column = 7.704

Half Page Vertical 3 x 20.5”

3 Column = 5.743

Half Page Horizontal 6 x 10”

2 Column = 3.792

Full Page 6 x 20.5”

9”

1 Column = 1.822

Design Mechanicals

Classified Rates Classified Display Rate UA Student, Faculty, & Staff

Pre-Printed Inserts

$8.15 per column inch 35¢ per word per day

Contact the Advertising Department prior to shipping to schedule an insertion date. All inserts must be scheduled and delivered five business days before insertion. Advance samples must be submitted to the Advertising Manager seven days prior to the publication date for mechanical purposes.

Annual contract rates available. Business Rates Local open line rates are 65¢ per word, 4 days 50¢ per word/day per day. Bold letters: 35¢ per word, per 5-8 days 40¢ per word/day day. Border box: $1.00 per ad, per day 9-12 days 35¢ per word/day

1-3

ALA-SCAN & DIS-COVER

4-7

ALA-SCAN, a network of Alabama newspapers with a combined circulation of more than 850,000, is one of the largest, most successful statewide classified line ad services in the nation. DIS-COVER is a statewide classified display network where you can place a small classified display ad in 112 daily and weekly newspapers across Alabama with a combined circulation of more than 725,000. For rate placement info call 205.348.7355.

Classified Policy 1. All Classified Advertising must be pre-paid, unless the advertiser has established credit with The Crimson White Advertising Department. 2. Names, addresses, and phone numbers are required from advertisers. 3. NO Abbreviations. 4. The Crimson White has the right to reject any classified ad and is not responsible for errors after the first run.

Post-It Note Advertising Avaliable upon request.

Contract Rates

$60.00 per thousand $50.00 per thousand $40.00 per thousand

Net Rate Quantity Max. Size Min. Size

$60.00 per thousand 14,000 11.5” x 13” 8.5” x 11” on 60 lb. + paper stock

P & D Program Includes Printing, delivering, and inserting of all preprints. An additional charge of $3.50 will be charged for folds and perforations. Below prices include shipping to The Tuscaloosa News. Please allow 10 days for delivery. Insertion Costs Printing Costs 10,000-19,000 copies 20,000-39,000 copies 40,000-59,000 copies 60,000-99,000 copies 100,000-149,000 copies 150,000 and up

$53.90 per thousand $42.70 per thousand $37.10 per thousand $30.60 per thousand $28.10 per thousand $26.90 per thousand

1-3 preprints: $52.00 per thousand 4-7 preprints: $44.00 per thousand 8+ preprints: $34.00 per thousand

Please ship to: The Tuscaloosa News Attention: Henry Burt 315 28th Avenue, Tuscaloosa, Alabama 35401

Personnel

1. All advertising is payable in advance unless the advertiser has first established credit with The Crimson White. New accounts desiring credit must submit a credit application and have it approved by the Credit/Billing Manager before credit can be extended. 2. Pre-payment is required of all newspaper advertising until credit can be established by the Advertising Manager or Credit/Billing Manager. 3. Advertisers will recieve invoices/statements monthly for all advertising. Statements are mailed by the 5th working day of the following month. 4. Accounts having a balance of more than 30 days past due will be charged a 1.5% on the unpaid balance. Accounts unpaid after 60 days will be refused advertising until the past due balance is paid in full. (A minimum of one semester of pre-payment will be required to reinstate good credit standing.) 5. All advertisers’ orders are subject to the terms and provisions of the current rate card. Orders not reflecting the current rate cards and provisions will be adjusted to the terms and provisions of the rate card.

General Rate Policy Commissions 1. National rates are billed net. Annual contract rates are available upon request. 2. National advertising representatives are determined to be advertising agencies representing college newspapers outside the local market. The open rate applies to all national agencies. Advertising Polices 1. The Crimson White reserves the right to reject any copy at its sole discretion. Commercial advertisements that discriminate on the basis of race, color, handicap, age, or sex will not be accepted. Commercial Advertisements that contain false or misleading statements will be rejected. 2. The Crimson White does not guarantee ad position; however requests will be honored when possible. 3. Display advertisements cancelled after deadline will be subject to a charge of 100% space and copy. 4. Make-goods or credit adjustments will be made for the portion of the ad in error. The Crimson White is not liable for slight changes or typographical errors that do not change the intent of the advertisement. It is the responsibility of the advertiser to notify The Crimson White of significant errors within 10 business days of the publication of the advertisement. The Crimson White will be responsible for its first run errors only. 5. The advertiser and/or agency assumes liability for all content (including text and illustrations) of advertisements printed, and also assumes responsibility for any claims arising therefore made against The Crimson White. 6. The Crimson White reserves the right to insert above any copy the word “Advertisement” and to border any advertisement. 7. The Crimson White reserves the right to revise its advertising rates, at any time with thirty (30) days written notice. 8. All questions relative to charges should be directed to The Crimson White Associate Director, Advertising Manager, or Credit/Billing Manager.

Other Rates & Info

Special Editions Special Supplement Magazines The Crimson White regularly publishes special edition advertising supplements. These tabsized publications are designed at 4 columns by 10” or 6 columns by 12”. They may be either self-cover with 50 lb. Willamsburg newsprint or 40 lb. high-bright newsprint. UV-coated covers are optimal and will be announced in advance.

Specialty Modular Ad Sizes

Mega-Mag Modular Ad Sizes

Full Page = 7.75” x 10” Half Page Horizontal = 7.75” x 5” Half Page Vertical = 3.83” x 10” Quarter Page = 3.83” x 5” Eighth Page = 3.83” x 2.5”

Full Page = 9.25” x 12” Half Page Horizontal = 9.25” x 6” Half Page Vertical = 4.63” x 12” Quarter Page = 4.63” x 6” Eighth Page = 4.63” x 3”

GAME DAY '0 7

A-Day game previe w

The Saban Era g g g

Spring practic A talk e reca wi p Photo th Terry Sa featur ba e: Saba n n’s ar rival

At th springe end of Saba training, A-Dayn to make debut

2007-2008 Special Edition Publication Dates Gameday

Bama Bride

Friday, Friday, Friday, Friday, Friday, Friday, Friday,

Thursday, January 31, 2008

August 31, 2007 September 14, 2007 September 22, 2007 October 05, 2007 October 19, 2007 November 02, 2007 November 16, 2007

(Friday before every home game) Space Deadline: August 23, 2007

Space Deadline: Thusday, January 24, 2008

Capstone Living Monday, February 18, 2008 Monday, March 10, 2008 Space Deadline: Thursday, February 11, 2008

ADay

The Scene

April, 2008 (Exact date TBA)

Tuesday, September 11 – Tuesday, November 27 (Every other Tuesday)

Best of Tuscaloosa

Space Deadline: Tuesdays prior to publication

Holiday Preview

Friday, May 2, 2008 Space Deadline: Thursday, April 24, 2008

Thursday, November 29

Important ROP dates

Space Deadline: Thursday, November 15, 2007

Homecoming Issue Friday, October 5

Publication Schedule September 2007

August 2007 S M

T W

1 2 5 6 7 8 9 12 13 14 15 16 19 20 21 22 23 26 27 28 29 30

F 3

S 4

10 11 17 18 24 25 31

S M

2 9 16 23 30

T W

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

6 7 13 14 20 21 27 28

T W

January 2008

February 2008

T W

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31

S M T W T

F S

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28

1 2 8 9 15 16 22 23 29

April 2008 S M

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

3 4 5 6 7 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S M

1 8

December 2007 S M

T W

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

November 2007

October 2007

May 2008 S M

T W

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M

T W

1 2 3 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 4

March 2008 S M

T W

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

2007â&#x20AC;&#x201C;2008 Advertising Rates & Information

ArizonA DAily WilDcAt The UAâ&#x20AC;&#x2122;s #1 Source for News in Print and Online

Rate Card 2007-2008 The University of Arizona

Arizona Daily Wildcat 2007-2008 Rate Card Rates Effective August 20, 2007 – May 14, 2008

Contact Information

Personnel

615 N. Park Ave., Suite 101 Tucson, AZ 85721-0087 FAX: (520) 621-3094

Mark Woodhams, Director, Arizona Student Media (520)621-3408; email: woodhams@email.arizona.edu

Display & Online Advertising Sales: (520) 621-1686 email: display@wildcat.arizona.edu

Mike Spohn, Advertising Manager (520)621-1714; email: spohn@email.arizona.edu

Display Advertising Accounting: (520) 621-3558

Harry Lex, Advertising Operations Coordinator (520)621-5816; email: adops@wildcat.arizona.edu

Classified Sales & Accounting: (520) 621-3425, (520) 621-7583 email: classifieds@wildcat.arizona.edu

Karen Tortorella-Notari, Classified Advertising Mgr./Accounting Mgr. (520)621-5982; email: tortorel@email.arizona.edu

Wildcat Online: wildcat.arizona.edu

About the Daily Wildcat With more than 150 students employed throughout the year, the Arizona Daily Wildcat is a student-run, independent newspaper. The Daily Wildcat does not receive any financial funding or support from the university. The Daily Wildcat is the University of Arizona’s number one source for campus and local news in print and online.

National Representatives Alloy Media & Marketing, College Media Network, MJS Communications, Campus Media Group

Affiliations Newspaper Association of America, Associated Collegiate Press (ACP), College Media Advisors (CMA), Arizona Newspapers Association (ANA), The Associated Press, College Newspaper Business & Advertising Managers (CNBAM), Western Association of University Publications Managers (WAUPM), Tucson Advertising Club,

Special Advertising Opportunities Wild Life Published each Thursday as part of the paper, Wild Life is the Daily Wildcat’s weekly entertainment guide. We offer a special low rate to advertise in The Last Picture Show True indie theaters may become endangered species Wild Life. Call us to find out how you can be in this dynamic part of each Thursday’s Daily Wildcat! d Willife

Thursday, April 5, 2007

ld Wilife The weekly arts and entertainment guide of the Arizona Daily Wildcat

The Loft Cinema is not the only independent theater struggling to survive in Tucson. Other arthouses like the Fox Theatre and the Screening Room must put on specialty events to keep their seats filled.

By Alan Hayman Arizona Daily Wildcat

As one of the most culturally diverse cities in the country, Tucson has developed an artistic reputation as home to countless art galleries, museums and concert venues. Filmmakers have many places to get exposure for their films such as at The Loft Cinema, The Screening Room, Fox Tucson Theatre and even El Con. But as last year’s closure of the Catalina may indicate, theaters that primarily show independent films may be in trouble. For the Loft’s event coordinator Jeff Yanc, running a theater that shows mainly art house films is a challenging business, but ultimately a rewarding one. “The Catalina went out of business because they couldn’t make money off of just showing art films,” he said. This explains why Yanc not only shows independent films, but also tries to host as many events as possible to attract patrons,

such as Q&A’s with filmmakers, the Late Night Cult Classics series and the popular Buffy Sing-A-Long. For an independent theater like the Loft, many of the movies are “platform” releases. This means the movie isn’t released in every city at the same time like you’d expect from a “wide” film like “Spiderman.” They occasionally show wide films like “Marie Antoinette,” but generally not on opening day. So the dynamic of marketing and scheduling films for a chain theater is not quite the same for an independent theater that can’t rely on the “big opening.”

Dynamics of distribution

One of the contributing factors to this is that the film distribution industry is dominated mostly by an oligopoly of six conglomerates: Time Warner, Disney (ABC), News Corp (Fox), Viacom (CBS, Paramount), Sony (Columbia) and General Electric (Universal, NBC). Very few major companies exist in Hollywood or on television that are not owned by these six conglomerates. There are indeed plenty of independent distribution com-

Sam Shumaker/Arizona Daily Wildcat

panies, the two biggest being Lions Gate and the Weinstein Company, but their success is minimal in comparison. Of the top 50 highest grossing films of 2006, only three were not distributed by the conglomerates. These companies minimize risks by the protection of their trade organization, the Motion Picture Association of America (MPAA). Most people know of the MPAA as the organization responsible for the ratings classification, but it does much more than that, like protecting against copyright infringement and piracy. “One only has to look at the top 50 films in terms of gross in a given week and notice that most of those films are owned by MPAA-member companies, whether they are destined for the multiplex or the art house,” said Kevin Sandler, assistant media arts professor at the UA. Vicky Westover, program director of the Hansen Film Institute located on campus, claims there are two different worlds

See ART HOUSE, page 20

RedBlue RedBlue is Arizona Student Media’s student lifestyle magazine. RedBlue covers everything including music, fashion, health and relationships. RedBlue talks about issues important to college students. RedBlue is published as an insert in the Daily Wildcat monthly. Contact us today for details on rates, ad sizes and dates of this special publication.

Tucson Metropolitan Chamber of Commerce

Terms of Payment All advertisers are required to pay in advance, before deadline, unless a Wildcat credit application has been properly completed by the advertiser and approved by the Wildcat.

Deadlines

Make checks payable to the Arizona Daily Wildcat.

Advertising space and copy deadline for regular issues is 3 p.m. Arizona time, two business days prior to publication. Special issues have earlier deadlines; find them on the back page of this rate card.

Visa, MasterCard and American Express accepted.

Publication Day Monday Tuesday Wednesday Thursday Friday

Deadline

Thursday, Friday, Monday, Tuesday, Wednesday,

3 3 3 3 3

p.m. p.m. p.m. p.m. p.m.

For advertisers with credit terms: Payment in full is due on or before the final day of the month following insertion. In the event that payment is not made within 30 days after the statement date, a late payment charge of 1.75 percent monthly will be charged. Accounts that are 60 days past due are subject to collection agency referral. The Wildcat reserves the right to withdraw or restrict credit privileges. University of Arizona departments and student organizations must pre-pay with Interdepartmental Billing Forms, checks, P-Cards or cash.

Arizona Power Buy Reach the powerful markets of the University of Arizona and Arizona State University in a single buy. This program allows you to place an ad in The Arizona Daily Wildcat at the UA and in the State Press at ASU. Reach a market of more than 120,000 students, faculty and staff. Contact ad manager Mike Spohn at 520-621-1714 or e-mail spohn@email.arizona.edu for more details about this unique program.

Other Student Media KAMP Student Radio and UATV Channel 3 provide programming to 5,696 students living on campus. Programming includes a variety of music, news and sports, classic and premium movies, mtvU, and original UA student-produced shows. For advertising information, call Michael Camarillo at (520) 621-8002 or email camarill@email. arizona.edu

Display Advertising Rates ROP/Display Ad Rates (per column inch) Open Rate*..................................$14.00 Recognized Student Groups...............$9.10 University Departments.......................$9.10 *commissionable up to 15%

Bulk Space & Contract Rates (per column inch) Bulk Space Contracts must be fulfilled by May 14, 2008 120-249 inches.....$10.90 250-499 inches.....$10.70 500-799 inches.....$10.30 800-1199 inches.....$9.65 1200 inches & over...$9.25

Frequency Contracts Contracts must be fulfilled by the end of the semester in which the contract is signed: 5-9 insertions (min. 2 col. inches)......$11.85 10-19 insertions (min. 2 col. inches)..$11.10 20 + insertions (min. 2 col. inches)...$10.75

Ad Submission Ads not designed by the Wildcat need to be submitted electronically through email, FTP or on disk. Please use the following guidelines: Macintosh file formats: EPS (fonts converted to outline), TIFF, PDF. PDF is the preferred format. You may FTP your ad to our server (call for information), or send it attached to an e-mail (if under 5MB) to display@wildcat. arizona.edu (You must contact your Wildcat representative to secure ad space with an insertion order before your electronic ad will be processed.) If sending your ad via e-mail, please include your name, company name and contact information, ad run date(s) and the name of your account representative. Please also fax the ad copy to 520-6213094 so we can compare the electronic version with your hard copy. If providing your ad on disk, please use a CD or USB Drive. Set halftones at 100 lines per inch. Set resolution of graphics to at least 150 dpi.

Special Offers

Classifieds

Pick Up Fridays Run any ad at least once during the week (Mon.-Thurs.) and get 50% off your ad in Friday’s issue that same week. Excludes color and classified line ads. Must be the same advertisement.

Introductory Rate (excludes color): $9.00 per column inch Valid for new clients only. This package includes 72-96 column inches for one semester. One free spot color to be scheduled on an ad of your choosing.

Grand Opening If your business has just opened in the last 90 days, buy an ad at our open rate and get one free (equal or smaller size) for up to 30 calendar days. Restrictions apply.

Guaranteed Placement Position requests will be honored when possible. Guaranteed position may be purchased in advance for a 15 percent premium over the cost of the ad’s space. Restrictions apply. Contact your representative for details. Position is not guaranteed until it has been secured and confirmed by your representative.

Color Rates Using color on any ad will add impact and energy to catch the reader’s eye, and bring more customers to your business. Research has shown that color can increase your ad’s noticeability by 43%. $360 Full Color

ZT’s

Hot Sandwiches Cold Sandwitches Fruit Salads Soups and Chili Party Subs Salads, Snacks Zimerman and Johnson Deli 123 N. Fake St. Tucson, AZ 85719 520.869.7882

$140 Spot Color Deli

2 Large Sandwitches for $10.99 One coupon per order. Not valid with other coupons of other offers. Mother Lode estra. Expires 12/31/07

ZT’s

Deli

We DO NOT accept veloxes, negatives or paper ads.

Commission & Cash Discount

There are special requirements for black, spot and full color, ask your representative for details.

All Wildcat rates are non-commissionable, net rates, except for the open rate. There are no cash discounts.

Classified Line Ad Rates $4.75 for 20 words (or less); 20¢ each additional word per insertion. Reach thousands of additional customers by placing your print ad on Wildcat Online for an additional $2.50 per order. Discounts 20 percent discount for: • 5 or more consecutive insertions of the same ad during same academic year. • 20 or more insertions of the same ad during same academic year. Additional Options A one-pt border: $1.00 per day. Underlined words: 10¢ per word. Italicized words: 10¢ per word. Bold Words: Three consecutive words may be bold without charge; thereafter, 10¢ per word, or the entire ad may be bold for $2 extra. Classified Line Ad Deadline: Noon one business day prior to publication. Classified ads submitted through the Wildcat web site (classifieds.arizona.edu) must be received by 11 a.m. Copy Error: The Wildcat will not be responsible for more than the first incorrect insertion of a classified advertisement. Cancellations: Classified ads may be cancelled before their expiration dates but there will be no refunds. Classified Display Rates Open rate is $11.45 per column inch, per insertion. Discounts (rates per column inch) 5-9 insertions of same ad ...............$10.30 10-14 insertions of same ad .............$9.75 15 or more insertions of same ad ......$9.15 Classified Bulk Contract Rate Contract must be fulfilled by the end of the current semester. 75 inches or more.......$9.25 per column inch Minimum Ad Size: One column inch. Classified Display Deadline: 11am one business day prior to publication. Crossword Puzzle/Sudoku Ad must be 2 cols x 1.5 in. There are two spaces available per day so please reserve early. Open Rate … $50.00/ day 5 insertions … $45.00/day 10 insertions …$35.00/day or more

The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.”

96 column inches x $14.00 $1,344.00* 6 columns x 16”

Advertising Acceptability:

Full Page Ad 6 column x 16” = 96 column inches

6 COLUMNS

Advertising Policy

Half page ad

Quarter page ad

Tabloid page is six columns wide by 16 inches deep. To determine an ad’s total column inches, multiply the number of columns wide by the number of inches deep. 1 column: 1-9/16” (9.5 picas) 2 columns: 3-5/16” (20 picas) 3 columns: 5-1/16” (30.5 picas) 1 column 4 columns: 6-13/16”(41 picas) 1” inch 5 columns: 8-1/2” (51.5 picas) 6 columns: 10-1/4”(62 picas) 1-9/16”

24 column inches x $14.00 $336.00*

ROP Depth Requirements

Other Popular Sizes 3 column x 4” = 12 column inches 2 column x 6” = 12 column inches 2 column x 2” = 4 column inches 1 column x 4” = 4 column inches 2 column x 1” (or 1 column x 2”) smallest ad size = 2 column inches

Check it Out Bulk Space and Frequency Contracts save you on average 22-23 percent Here are some popular examples: Six half pages: $513.60 per issue (versus $672 per issue if running just one). Five quarter pages: $261.60 per issue (versus $336 per issue if running just one). Ten 1/8 page ads: $130.80 per issue (versus $168 per issue if running just one). 20 Business Cards ads: $43.00 per issue (versus $56 per issue if running just one).

3 columns x 8”

8 4

Quarter page ad

Quarter Page Ad 3 column x 8” = 24 column inches 4 column x 6” = 24 column inches

Mechanical Measurements

4 columns x 6”

2x2

12 column inches x $14.00 $168.00* 4 column inches x $14.00 $56.00* 2 column inches x $14.00 $28.00*

2x6 1x 2 1 x 4

3x4 2x1

*Prices figured using open rate

Minimum ad size is two column inches. Ads are measured in half-inch increments. No ad may be less than one inch deep. Any ad exceeding 13 inches in depth will be billed at 16 inches.

7 6

6 columns x 8”

Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to hold the Wildcat harmless for any claim that may be brought against the paper by reason of the publication of the advertiser’s message, and to reimburse the Wildcat for any expenses or losses arising from any such claims.

3 col. x 16”

(Retail and Classified Display Ads) In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat’s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue.

48 column inches x $14.00 $672.00*

(SIXTEENTHS)

Refunds, Credits or Makegoods:

Half page ad

4 COLUMNS

Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

3 COLUMNS

property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent.

2 COLUMNS

Half Page Ad 6 column x 8” = 48 column inches 3 column x 16” = 48 column inches

1 COL-

UA students, including one proof per ad (if requested at least two working days prior to publication). For extensive design, photography or graphic services, charges may be assessed if necessary. All charges will be discussed before work is performed.

5 COL-

Ad Design: The Wildcat offers free ad building and design services by talented

Wildcat Online, Inserts & Testimonials Wildcat Online

Wildcat Online Fast Facts

Inserts

The Wildcat Online includes all the editorial content of the regular Wildcat and more. The interactive, ever-changing world of the internet lets us offer features impossible in print, such as chat boards, poll questions, continuously updated weather, and color photo specials. The award-winning Wildcat Online is one of the most read online college papers in the country and reaches more than 650,000 readers each month.

Wildcat Online provides special news and sports coverage-even during breaks when the print Wildcat is not publishing.

Banner Ad Design Services

Students spend an average of 19.2 hours online per week.*

The Wildcat accepts one insert per issue. Since reservations are accepted on a first-come, first-served basis, contact your representative to reserve space early. To place your insert: • Send at least one complete copy of the insert to the Wildcat ad department for review of acceptability before shipment. (The Wildcat is not responsible for the cost of returning inserts not accepted.) • After securing your insert date with a Wildcat representative, send inserts to: Signature Offset, 606 S. Madison Dr., Tempe, AZ 85281 Attn: Arizona Daily Wildcat Inserts • Inserts must be received by Signature Offset no later than five business days before insertion.

The Wildcat Online can design your ad, if you will not be providing us with one. We will also create for free a very simple web page if needed, although we can’t design a complete web site. If you already have a web site, we can link to it directly from the banner.

Wildcat Online gets 1.5 million page views and 650,000 user sessions each month.* All ads are put into equal rotation and run throughout the entire site. Your ad will be seen 7,000-9,000 times per week.

91% of students go online at least once per day.* 42% of students have read at least 2-3 issues of the Wildcat Online in a one month period.* *Sources: May 2007, Student Monitor Research Report & May 2007, College Publisher Tracking Data

Deadlines Three days if Wildcat Online designs your banner ad. Four days if we also create your web page. Camera-ready banners require only one day.

Print and Online Combo: Place the equivalent of a half page (48 column inches) or more of print advertising over a period of 30 calendar days in the Wildcat and get your online banner ad (either size) at half price!

Wildcat Daily Digest: Advertise your banner ad in an e-mail filled with the day’s top news, entertainment and sports headlines sent to more than 500 subscribers. Rate: $75 per week or $275 per month (save 10%).

Circulation, Distribution and Subscriptions

Wildcat Online Rates Horizontal Banner Ad 468x60 pixels 1 or 2 weeks..........................$145/week 3 weeks or more.................$108.75/week (25% discount)

Vertical Banner Ad 120x240 pixels 1 or 2 weeks............................$155/week 3 weeks or more...................$116.25/week (25% discount)

Testimonials: Aaron Noel Senior, Mechanical Engineering

“Reading the paper before (or during) class is the highlight of my morning. The Daily Wildcat gives me something to talk about between classes and something to read when in class. It’s become a routine of mine, and I need it!”

8 pages or less.....................$75 per thousand 10-16 pages........................$85 per thousand 18 or more pages.......Call for rate & approval Minimum insert size...............5.5 x 8.5 inches Maximum insert size...............8.5 x 11 inches Minimum purchase...........................10,000 Maximum purchase...........................15,000

Lydia Edmunds, Refractive Coordinator Hodges Eye Care and Surgical Center “With the help of the Daily Wildcat, we at Hodges Eye Care and Surgical Center have seen a steady flow of patients interested in LASIK! Patients have inquired about LASIK and have decided to have their procedure done here. Thanks again for your support and being part of our continued success.”

15,000 daily Monday through Friday during the 2007-2008 academic year (see the publication calendar in this rate card). The Daily Wildcat is distributed at more than 100 locations through campus, in university buildings, and at selected local businesses. Subscriptions are available for $175 per year or $90 per semester. Contact the Student Media business office at 520-6213195 for more details. Cori Sullivan Northpointe Apartments (pictured right)

“Prospective and current residents always mention they have seen us in the Wildcat. We love that we see stories about our residents who attend the UofA and all of the information and great stories. The staff is always a pleasure to work with. Thanks Wildcat!”

2007-2008 Publication Schedule ARIZONA D AILY WILDCAT Career Services Presents

UA Fall Career Days 2006 Tuesday & Wednesday September 19th & 20th 11am - 4pm * Student Union Memorial Center

Over 250 tables during the 2-day event...

Don’t Miss It!

Deadline

792-9222

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First Daily Issue .................. Aug. 16............. Aug. 20 Football Preview................. Aug. 23............. Aug. 30 Career Guide .................... Sept. 10 ............ Sept. 17 Restaurant & Bar Guide ....... Sept. 20 ............ Sept. 27 Family Weekend Issue......... Oct. 12 ............ Oct. 19 Graduate School Section ..... Oct. 17 ............. Oct. 24 Homecoming Issue ............. Oct. 26 ............. Nov. 2 Basketball Preview .............. Nov. 8 .............. Nov. 15 Holiday Gift Guide............. Nov. 27 ............ Dec. 4 Final Fall Issue ................... Dec. 3 ............... Dec. 5

Locator Map Own or Rent Inside

PA Main Gate Village 792-2002

Amenity Check Great Places List Inside to Live

ARIZONA DAILY WILDCAT

January

August

Special Issues, Fall 2007

Special Issues, Spring 2008 Deadline Pub. Date First Spring Issue................... Jan. 14 ..........Jan. 16 Restaurant & Bar Guide ......... Feb. 5............Feb. 12 Housing Guide .................... Feb. 26..........Mar. 4 Spring Career Fair................ Mar. 24 .........Mar. 31 Health & Wellness Guide ...... April 10 .........April 17 Final Spring Issue ................. May 5 ...........May 7 Commencement Issue ............ May 9 ...........May 14

UA Calendar, 2007–2008 Fall Classes Begin .......................................Aug. 20 Labor Day ................................................... Sept. 3 Career Fair ...........................................Sept. 18-19 Family Weekend .................................... Oct. 19-21 Homecoming Weekend...............................Nov. 2-4 Veterans Day Holiday ................................. Nov. 12 Thanksgiving Recess ...............................Nov. 22-25 Last Day of Classes .......................................Dec. 5 Dead Day ....................................................Dec. 6 Final Examinations .................................... Dec. 7-14 Commencement ..........................................Dec. 15 Spring Classes Begin .................................... Jan. 16 Martin Luther King, Jr. Day ............................. Jan. 21 Spring Break .......................................March 17-21 Career Fair ............................................... April 1-2 Classes End ................................................. May 7 Dead Day .................................................... May 8 Final Examinations .................................... May 9-16 Commencement .......................................... May 17

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THE

BADGERHERALD

Media Kit 2007-2008

2007-2008 Student Media Advertising Rates and Policies The Daily Gamecock Garnet & Black Discover Carolina dailygamecock.com WUSC 90.5 FM

Ad Policies General Standards

Errors

Advertising is not acceptable that tends, in the opinion of the Director of Student Media, to destroy the conﬁdence of the consumer. This includes advertising that is misleading, inaccurate, fraudulent, deceptive or ambiguous.

Student Media Adver tising shall not be liable for slight changes or errors which do not lessen the value of an advertisement. In the event of an error in which Student Media Advertising is liable as herein defined, its liability shall be limited to an adjustment in the charge on the first insertion based upon the portion of the advertising space in which the error occurred. Student Media Advertising will not be liable for any other errors unless notified (with the correction) before the deadline of the next issue in which the ad will run.

The Director of Student Media, in consultation with the editor-in-chief, reserves the right to reject advertising that makes misleading claims or uses art or words that impugn or degrade sex, sexual orientation, race, national origin, creed, color, disability or age.

Political Advertisements The Director of Student Media reserves the right to reject advertising that promotes illegal activity or activity detrimental or damaging to the University and its educational mission. The Director further reserves the right to reject any advertising which is deemed objectionable due to subject matter, illustration, phraseology or layout.

Alcohol Policy

Political ads are accepted on a prepay basis only. The name and address of the advertiser, and the words “Paid Political Advertisement” must appear prominently within the ad.

Positioning Student Media Advertising cannot guarantee positioning, but will honor requests when possible.

Advertisements for beer and wine may be accepted but must conform with South Carolina law and The University of South Carolina Alcohol Policy and Guidelines. Advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All ABC regulations enforced.” Advertising of other alcoholic beverages is not acceptable. Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption or places an emphasis on quantity or frequency of use. Beer or wine should not be the only or central themes of such advertisements.

Ad Size

Changes

Payment

Advertisements 18 inches in height or more will be considered a full column (21 inches) and charged accordingly.

Format Student Media Advertising reserves the right to refuse or edit customer provided ads which are of improper size, contain grammatical mistakes or are not formatted for newspaper reproduction. Student Media Advertising is not responsible for errors which are the result of customer provided ads not meeting the criteria under Mechanical Speciﬁcations.

A charge may apply to ads which require changes after the published deadline. Advertisers who cancel after the deadline cannot be guaranteed.

All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance. Failure to pre-pay by this time will result in a canceled ad.

Canceling/Rescheduling

For a complete list of policies, please speak with your advertising representative.

Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Advertisers who cancel after deadline will be responsible for the reserved ad space.

Send camera-ready PDF ads to: csads@gwm.sc.edu

DID YOU KNOW?

STUDENT MEDIA 1400 Greene Street Russell House, Room 343 Columbia, S.C. 29208 Phone: 803-777-3888 Fax: 803-777-6482 www.sa.sc.edu/studentmedia

USC students have a combined disposable income totaling more than $97 million annually. Faculty and staff have a combined disposable income totaling more than $41 million annually. That is a combined disposible income of $138 million.

Publication Dates

Publication Schedule July 2007

August 2007

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DID YOU KNOW? 55% of undergraduates use coupons; 66% of grad students use coupons; and 78% of faculty/staf f use coupons.

Special Sections* 2007 Issues

Publication Date

Welcome Back Career Blitz Parentâ&#x20AC;&#x2122;s Weekend Basketball Preview Graduation/Final Issue

Aug. 17 Sept. 5 Oct. 17 TBA Dec. 7

Deadline

Aug. 2 Aug. 30 Oct. 10 TBA Dec. 4

2008 Issues

Publication Date

Welcome Back Jan. 14 Career Fest Feb. 13 Off Campus Housing TBA Graduation/Final Issues April 28

*Special Sections are tabloids with the exception of the Welcome Back issues.

Deadline

Jan. 9 Feb. 7 TBA April 23

Contact Information

Nobody covers USC better. With a readership of more than 30,000 students, faculty and staff, The Daily Gamecock is the per fect medium to reach one of the largest markets in Columbia. The Daily Gamecock is published Monday through Friday and is distributed to nearly 100 locations on and around campus.

Phone Main Ofﬁce ....................... 803.777.3888 Display Advertising ............ 803.777.3018 Classiﬁed Advertising ........ 803.777.3888 Newsroom ........................803.777.7726 Fax ...................................803.777.6482 Web ................... www.dailygamecock.com

Chronicling student life on campus since 1994, Garnet & Black is USC’s student-produced magazine. Whether exploring national issues and their impact on USC’s campus or covering the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life of this quarterly publication keeps advertising in the hands and in the minds of USC students, faculty and staff.

Personnel Scott Lindenberg Director of Student Media .... 803.777.3915 sclinden@gwm.sc.edu Sarah Scarborough Advertising Manager .......... 803.777.5064 sarahs@gwm.sc.edu Edgar Santana Creative Director ...............803.777.5094 santanae@gwm.sc.edu Carolyn Grifﬁn Business Manager ............ 803.777.7866 cgrifﬁn@gwm.sc.edu

Discover Carolina ser ves as Student Media’s informational guide to everything at USC and adjusting to life as a new college student. Discover Carolina introduces ﬁrst-year students to all the pertinent information like student organizations, athletics, Greek Life, Carolina Traditions, academic opportunities and much more.

The online version of The Daily Gamecock will put your business a click away from visitors, parents, alumni and Gamecock fans in addition to USC students, faculty and staff. With more than 41,000 registered users that subscribe to our daily email edition and 5,000 visitors every day, your advertisement will be ready when visitors are ready to buy 24 hours a day.

Sherry F. Holmes Classiﬁed Ad Manager ....... 803.777.3888 sholmes@gwm.sc.edu C. Neil Scott Production Manager .......... 803.777.2833 scottcn@gwm.sc.edu Mailing Address University of South Carolina Student Media 1400 Greene Street Russell House, Rm. 343 Columbia, SC 29208

Ofﬁce Hours Monday - Friday 8:30am - 5:00pm

Circulation & Distribution WUSC-FM is USC’s student-run, non-commercial, free-format radio station broadcasting in HD radio 24-hours a day at 90.5 FM and on the Web at wusc.sc.edu. The station broadcasts a 30-mile radius in the Columbia area and reaches out to an international audience through its Web cast. WUSC offers specialty programs including jazz, blues, world, hip-hop, metal, punk, folk, techno, big band, and many more.

12,000 issues daily - Monday through Friday during the 2007-08 Fall & Spring semesters. The Daily Gamecock is distributed to nearly 100 locations on and around the Columbia campus. If you would like to subscribe to The Daily Gamecock, please call 803.777.3888. Subscriptions are $60.00 per semester.

Advertising Rates The Daily Gamecock Local Open .........................$8.82 300...........................$7.92 500...........................$7.50 800...........................$7.09 1000.........................$6.64

University Dept. Open .........................$7.77 500...........................$7.29 1000.........................$6.35

Discounts: Receive a 20% discount on your second run of an ad within 2 weeks. 30% off your third run and all subsequent ads within 2 week

Student Org. Open .........................$6.62 300...........................$6.30 1000.........................$5.96 4000.........................$4.96

National Open .......................$11.30 500.........................$10.76 1000.......................$10.19 2000.........................$9.62 4000.........................$9.05

period. These discounts do not include color charges. Please see your account representative for other discounts that may be available.

Garnet & Black All prices include full color • Reserve space in all 4 issues and save 15%! Please call your account representative for deadline information. Back Cover $650

Inside Cover $550

Full Page $475

Half Page $275

Quarter Page $150

Half Page $300

Quarter Page $175

Discover Carolina All prices include full color. Advertising deadline is March 31, 2008. Back Cover Inside Cover Full Page $1200 $750 $550

Classiﬁeds Two (2) line minimum (lines average 30 characters) • Font size: 7 - 10 pt. Larger font sizes upon request. All Classiﬁed line ads are published in The Daily Gamecock and at dailygamecock.com. First Insertion $2.50/line

All Subsequent Insertions $1.50/line

Box $1.25

Logo Based on Size of Logo

Display $11.10

Dailygamecock.com (Online Advertising) Dailygamecock.com averages over 5,000 daily impressions when school is in session. Ads are priced by page views—the number of times each ad is displayed online—and are sold in blocks of 10,000 page views. For every 50,000 page views purchased, 10,000 page views will be added for free. Top Banner (468 x 60 px ) Bottom Banner (468 x 60 px ) Large Box (300 x 240 px) Tower (125 x 240 px) $40 $30 $30 $20 The Daily Gamecock Deadlines To ensure The Daily Gamecock is distributed at the designated time, the following deadlines are strictly followed: 3 Days Prior to Publication Publication Day .................................................................. Deadline Monday ........................................................... Wednesday 5:00 p.m. Tuesday ..............................................................Thursday 5:00 p.m. Wednesday.............................................................. Friday 5:00 p.m. Thursday .............................................................. Monday 5:00 p.m. Friday...................................................................Tuesday 5:00 p.m. Advertisers choosing to have an ad produced by Student Media’s Creative Services must submit a request and all information necessary to produce the ad at lest ﬁve (5) working days before the deadline. These deadlines are for the reservation of ad space and for submission of camera-ready ads. Special Sections may have other deadlines.

Classiﬁed Deadline Day Prior to Publication at 12:00 noon

Demographic Enrollment Undergraduate .................18,648 Graduate/Professional .......8,742 Total ................................27,390 Gender Male ...............................11,505 Famale ............................15,885 Minority Enrollment Undergraduate ...................3,582 Graduate/Professional .......2,055 Faculty ..............................2,155 Staff .................................3,249* *includes student employees

DID YOU KNOW? 94% of undergraduate students visit a restaurant 3.9 times a week. Total weekly dollars spent at restaurants by USC’s undergraduate and graduate students and faculty/staff is $1,274,188.

Color Preprinted Inserts

Black & White

Circulation: 12,000 Minimum insert: 3,000 Rate: $78/1000 Rate is based on 4 pages or less; $5 extra for each additional 4 pages. A sample insert must be submitted to the Student Media Advertising office at the time the insertion reservation is made. After receiving approval and completing all placement requirements, inserts must arrive at the printer 5 working days prior to the publication date. Shipments are acceptable in boxes or on pallets. Please do not ship inserts without first contacting the Student Media Advertising office. Any multi-advertiser insert, add $10 to rate.

Spot Color

Full Color

Color Packages One Color ..................................................................... $85.00 Full Color .................................................................... $360.00

Color Contracts

Shipping Address: The State-Record Company 1401 Shop Road Columbia, SC 29202 Attn: Charles Brunson

Frequency 5x 10x 20x

Discount 5% 10% 20%

Spot $80.75 $76.50 $68.00

Full $342.00 $324.00 $288.00

DID YOU KNOW?

Submission Guidelines Accepted file formats for camera-ready artwork are PDF, Illustrator CS3, Photoshop CS3, InDesign CS3 and QuarkXpress 6.5. Native files must be accompanied by all support documents and fonts. The preferred file format for submitting camera-ready artwork is PDF. All camera-ready ar twork must be created to size; fonts embeded; and images must be high resolution GRAYSCALE, SPOT COLOR or CMYK files at least 180 dpi. Spot color ads must be created using one of the Acceptable Spot Color Formulas. If you have any questions, would like our spot color formula chart, or Acrobat Distiller settings, please e-mail csads@gwm. sc.edu or call 803-777-2833.

For 18,648 undergraduate students, The Daily Gamecock is the most relied upon source for USC news.

One Column inch (Actual Size)

1”

3col x 2.5” 1.7778”

3col x 5”

3col x 10.5” 21”

2.5” x 3.9”

4.25 x 5.5” 3col x 5.5”

2col x 2.75”

11.5”

11” 8”

5” x 3.937”

8.5” x 5.5“

5col x 5.5”

6col x 10.5”

5”

8.5”

9.556”

11.5”

Discover Carolina

Garnet & Black

The Daily Gamecock (tabloid)

The Daily Gamecock (broadsheet)

Column Width Measurements Width in inches Width in picas

1.778” 10p8

3.722” 22p4

5.667” 34p

7.611” 45p8

9.556” 57p4

11.5” 69p

Rates & Pricing National Rates

Local Open Rate: $12.50 per column inch

Net Open Rate: $15.00 per column inch

Local Annual Contract Rate

(Based on total column inch commitment during 12-month period) See contract for additional information and restrictions. Amount Price 150 column inches ............................................................. $11.87 300 column inches ............................................................. $11.25 450 column inches ..............................................................$10.62 750 column inches ..............................................................$10.05 1150 column inches ..............................................................$9.80 1500 column inches ..............................................................$9.44

Discount 5% 10% 15% 18% 20% 23%

Additional discount quotes available upon request.

Classified Line Ad Rates Minimum Size: 3 lines per day Frequency Price 1 issue..............................................................................................................$1.00 per line 2-5 consecutive issues ..................................................................................... 90¢ per line 6-12 consecutive issues ................................................................................... 80¢ per line 13 or more consecutive issues ........................................................................ 70¢ per line Semester contract ............................................................................................. 60¢ per line Boldface type, LARGER type, photos and special characters are available. Classified ads will appear on The Shorthorn’s Web site at no additional charge.

Classified Display Rates Local Open Rate – $11.50 per column inch (Minimum size: 2 column inches)

Local Annual Contract Rate

Discount 5% 10% 15%

Color Charges

SALE

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817.555.1234

Black only

SALE

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817.555.1234

One spot color

SALE

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817.555.1234

Full Process Color

Black and one color...................................................................................................... $100 Black and two colors ................................................................................................... $200 Full process color ......................................................................................................... $250 Color share (house color, when available) .................................................. $60 per color

National Annual Contract Rate

(Based on total column inch commitment during 12-month period) See contract for additional information and restrictions. Amount Price 1,000 column inches ...........................................................$14.25 1,500 column inches .......................................................... $13.95 2,000 column inches .......................................................... $13.50 2,500 column inches .......................................................... $13.05 3,000 column inches ...........................................................$12.75 4,000 column inches .......................................................... $12.30 4,500 column inches........................................................... $12.00 5,000 column inches ........................................................... $11.55 6,000 column inches........................................................... $11.25

Discount 5% 8% 10% 13% 15% 18% 20% 23% 25%

Campus Rate For UTA departments and organizations. See ROP for contract rates.

Online Advertising www.theshorthorn.com Type Size (pixels) Price (per month) Sponsor Horizontal Banner: ....................... 468x60 ................................................$300 Skyscraper .................................................... 125x600 ........................................... $200 Large Button ................................................ 120x220 ........................................... $150 Small Button: ............................................... 125x125 ............................................. $75 Static Text Links ............................................... n/a ............................................... $29.99 Note: ads are subject to automatic rotation and will be displayed on the main pages of the site. Online ad specifications may change due to site changes and/or redesigns.

Area Size Page size ................................................................................... 11.75 inches x 21 inches Image area ...................................................................................6 columns x 21 inches Column depth ................................................................................................... 21 inches Column width ................................................................................. 1.79 inches or 10p9 Double truck .....................................................................................26 3/4 inches wide Image area .................................................................................13 columns x 21 inches

Classified Display

(1 column width ads will run as in-columns)

Area Size Image area ...................................................................................8 columns x 21 inches Column depth ................................................................................................... 21 inches Column width ................................................................................... 1.36 inches or 8p2

Tabloid

Some special sections and special issues are published in tabloid format. (Page size may vary. Average page length is 13 inches) Area Size Page size .....................................................................................11.5 inches x 12 inches Image area ................................................................................5 columns x 11.5 inches Column depth ................................................................................................... 12 inches Column width ................................................................................. 1.94 inches or 11p7 Double truck ................................................................................ 23 inches x 13 inches Image area ............................................................................. 11 columns x 11.5 inches

Deadlines

Preprinted Inserts 10,000 spring and fall semesters 7,500 in the summer semester

(Rates are net, per thousand) Size Price 1-4 pages ..............................................................................................$70 per thousand 4-8 pages..............................................................................................$75 per thousand 10-16 pages..........................................................................................$80 per thousand 18+ pages .............................................................................................$90 per thousand The advertiser agrees to pay, in addition to rates quoted below, all costs incurred due to special handling, return of any rejected or damaged inserts, etc. Folded inserts will be charged at the multiple page rate. Inserts must be delivered to our printer at the following address three days prior to insertion date. Insert delivery receiving hours are 7:30 a.m.-3:30 p.m. (Please contact advertising manager if you cannot comply with above hours.)

Daily Deadlines Day of Publication

Display Deadline: 5pm

Classified Line Deadline: 11am

Tuesday Wednesday Thursday Friday

Wednesday Thursday Friday Monday

Monday Tuesday Wednesday Thursday

Late Charges

Late advertisements will be accepted as time permits, under these terms:

The Shorthorn prefers camera-ready files to be in PDF/X-1a format. All fonts must be embedded. Photos should have a resolution of 170 dpi or higher.

• For ads and/or copy accepted and produced after deadline, a fee of 25% of the ad cost may be added. • Proofs will not be provided for ads accepted after deadline! • Changes after deadline $15/hour ($15 minimum charge)

We also support files created in these software programs: Adobe InDesign CS2 • Adobe Photoshop CS2 Adobe Illustrator CS2 • QuarkXPress 4.1 Adobe Acrobat 7 • Microsoft Word

Other Charges

A $30 charge will be assessed for each returned check.

• To ensure quality work, please include the original files of artwork and all fonts used. If artwork is created in Illustrator or Freehand, convert fonts to outlines. • For color Photoshop files, save in CMYK color mode at 200-300 dpi. Save black and white files in grayscale mode, also at 200-300 dpi. • Files can also be submitted on CDs or DVDs. • We cannot open files built in Microsoft Publisher since there is not a Macintosh version. Please convert all Publisher files to PDF files. • Please use CYAN for all spot colors, regardless of the actual color in the ad. • Files may be sent electronically to ads@shorthorn.uta.edu

Size/Depth Requirements • Ad depth in inches will be rounded up to the nearest half-inch and charged accordingly • Broadsheet ads 17.5 inches or more in depth will be run at the full page depth (21 inches) and charged accordingly • Tabloid ad 10.5 inches or more in depth will be run at the full-page depth (13 inches) and charged accordingly

Classified Display

Tabloid

16th page 2 col x 4” Quarter Page 8 col. in. 3 col. x 10.5” 31.5 col. in. Eighth Page 8 col. in. 3 col. x 5” 15 col. in. 5 col. x 3” 15 column inches 3 col x 2” 3 col. x 3” 6 col. in. 9 col. in.

Half Page 6 columns x 10.5” 67 column inches

3 col. x 4” 12 col. in.

ROP Number of Columns

1 2 3 4 5 6

Width in Inches

1.79 3.74 5.69 7.69 9.6 11.56

3 col x 3” 9 col. in.

10p9 22p5 34p2 45p11 57p7 69p4

Pressrun 10,000 Fall/Spring - 7,500 Summer • Each issue of The Shorthorn is distributed in racks at almost 80 locations on the UTA campus and at 40 additional locations in Arlington. • The Shorthorn is published Tuesday through Friday during the fall and spring semesters and on Tuesday and Thursday during the summer semester. • The Shorthorn reaches campus racks around 8 a.m. Prior days’ papers are moved to the rack’s bottom shelf at some distribution points for an extra day of availability. This vastly increases each issue’s advertising reach. • The Shorthorn is also distributed at major Arlington events, including the Arlington Fourth of July Parade, job fairs, Arlington Chamber events, UTA sporting events, UTA graduation ceremonies and a special mailing to new students in the summer.

Special Services UTA Student Publications provides free design and production services for our advertising clients. Additional services are available at the following rates. The minimum charge for any service is one hour. Production services (exceeding 5% of ad cost): $20/hr • Create photo at customer request • Change B&W ads to color • Cosmetic changes to ads after deadline • Substitute ads after deadline • Missing ad materials after deadline Release of ad or its components for other uses • One-time use in other official UTA publications ................................................ $25 • Unlimited release ..................................................................................................$250 • Courier service.......................................................................................................... $25 • Custom services.................................................................................................. $15/hr

Half Page 32.5 col. in.

3 col. x 5” 15 col. in.

Number of Columns

Width in Inches

Width in Picas

1 2 3 4 5 6 7 8

1.36 2.82 4.29 5.75 7.22 8.69 10.15 11.82

8p2 16p11 25p9 34p6 43p4 52p1 60p11 69p9

Number of Columns

Width in Inches

Width in Picas

1 2 3 4 5

1.94 4.05 6.16 8.27 10.38

11p8 24p4 36p11 49p7 62p3

we n in Arlington, nment destinatio e. As a new entertai ering good, clean fun for everyon off us in s lp lve he rse uld ou co ide rn pr ho on how The Short t. We have We rea lized early the college marke ing ch rea of al go r business of nt ou achieve ou am e th rprised with ke every ali y ult fac been pleasantly su d from students an ed is pubeiv th rec in ve s ha ad r we ou because they see day of the week, all m lication. nefits we enjoy fro ess, one of the be the willingness of As a small busin is with The Shorthorn en our relationship ht ad. The staff ev desig n just the rig us lp he to ff shoot. This atoto the sta ph a t uc nd co Cats to came out to Al ley rely missing from other ty pes of ad so tention to detail is . rn with The Shortho vertising, but not Shorthorn to any advertising in The nd me om rec gly I stron g to co m pa ny lo ok in t. rke reach the UTA ma

“

Tabloid

Classified Display Width in Picas

2 col x 4” 8 col. in.

Circulation

DFW SUBURBAN NEWSPAPERS 1000 Avenue H East • Arlington, TX 76011 Metro 817.695.0500 Advertising Manager must approve all inserts in advance. Insertion order and sample of insert must be received at least seven days prior to the requested insertion date.

“Camera-Ready” Ads

ROP

Deadlines are subject to change with 30 days notice. Early deadlines will be established for special sections, special issues and special advertising features. Those deadlines will be provided to advertisers with information about each promotion. Camera ready artwork must be received 2 days prior to publication at 3 p.m.

Policies & Circulation

Electronic Files

ROP

(For businesses located outside of the DFW Metroplex)

Minimum insertion order:

Display Specs

$10.00 per column inch

(Prices quoted are cost per line)

Mechanical Information

ROP Rates (Minimum size: 3 column inches)

Br yan Weather fo Alley Cats Entertainment UTA Alumnus Cl ass of 1981

Payment/Commission Terms Credit

All ads must be paid at the time of placement unless a credit account has been established and maintained in good standing. Advertiser must submit a completed credit application and be approved by UTA Student Publications. Allow 10 working days for processing. Visa, MasterCard, Discover and American Express also are accepted. See credit application for restrictions.

Agency Commisions

For advertising agencies, local rates are net (non-commissionable). Advertising agencies representing accounts outside the Dallas/Fort Worth Metroplex will be charged national rates, which are gross (commissionable) rates.

Billing

Invoices are supplied at customer’s request at the time of ad placement. Statements are mailed monthly. Terms are net 30 days. A 1.5% per month service charge (18% annually) will be added to each account not paid within 30 days of the first billing date. Collection agency services are contracted for accounts 90 days past due; the advertiser will pay the agency’s fee.

Errors & Adjustments UTA Student Publications will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Advertising Business Coordinator within thirty (30) days of receipt of the first monthly statement showing the charge in question.

Contract Regulations • To qualify for discounted contract rates, an advertiser must be signatory to the UTA Student Publications advertising contract and use the applicable minimum advertising space. • Advertiser will be charged for all contracted inches and package agreements. • Advertisers and Advertising Agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged in accordance with the rates and terms of the contract in effect at the time of publication. Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertising will be inserted without further notification. • Only one discount may be applied per insertion, including contracted rate. Contracted rates may not be discounted further. • Advertisers may combine total inches used in ROP, Classified Display, special sections and special editions toward annual contract requirements. • No refunds will be given. Credit will be given for use at a later date.

I have rea lly bene fited from adverti sing in The Shorthorn. I’m thril led with the responses I receiv ed from a recen t ad promoting a buy one pa ign. I had a fan get one free ca mtastic response fro facult y, sta ff, and m students! I have advertised in years, and it’s worke The Shorthorn for d for me!

Randy Ford J. Gilligan’s Bar & Gri UTA Alumnus Class of 1971

Student Publications Director Lloyd Goodman – lloydg@uta.edu

Mailing Address 1

1 column - 10p9, 1.79”

The University of Texas at Arlington Box 19038 Arlington, TX 76019

Delivery Address

Phone

(817) 272-3188

2 column - 22p5, 3.74”

UTA Student Publications University Center, Room B100 300 W. First Street Arlington, TX 76010

Fax

(817) 272-5009

Online

http://www.theshorthorn.com

Assistant Director for Advertising Penny Billheimer – billheimer@uta.edu

Publications Production Manager Adam Drew – adrew@uta.edu

Affiliations

• Arlington Chamber of Commerce • Associated Collegiate Press • Associated Press • College Newspaper Business and Advertising Managers Association • Newspaper Association of America • Texas Intercollegiate Press Association

adinfo@shorthorn.uta.edu retailsales@shorthorn.uta.edu classifiedsales@shorthorn.uta.edu powerbuy@shorthorn.uta.edu

5 Ad/Image Submission ads@shorthorn.uta.edu

Metroplex PowerBuy Wednesday. Let our reps do the work for you. Each week you can put your ad in up to 12 area newspapers with just one contact, and, one bill! We’ll even give you a discount on top of that. Have you called your rep yet?

nationalsales@shorthorn.uta.edu • Alloy Media & Marketing (212) 401-0070 • Y2M, (617) 399-8000 • Campus Media Group, (651) 641-0133 • New Digital Group, (402) 304-9406

Current Awards

• Best Daily College Newspaper, Texas Associated Press Managing Editors • Silver Crown for General Excellence, Columbia Scholastic Press Association • Best College Newspaper Web Site, Texas Intercollegiate Press Association and Society of Professional Journalists (Region 8)

August 2007 S

Let’s Go Out Thursday. An entertainment guide to catch weekend fun-seekers and those searching for great places to frequent after a long day of classes. 15” or larger ad gets free banner position, otherwise $1 per column inch extra. (6” minimum) Frequency discount - 25% for 6 consecutive weeks of signed insertion orders.

Smart Saver Friday. A banner geared to catch the eye of young adults who have unique spending habits. Students want to get the most out of their dollar, and you want to get your market share of their spending money! 15” or larger ad gets free banner position, otherwise $1 per column inch extra (6” minimum) Frequency discount – 25% for 6 consecutive weeks of signed insertion orders.

September s

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

2 3 9 10 16 17 23 24

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

The University of Texas at Arlington

January 2008 s

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

April f

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

July f

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

August m

June t

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

October s

1 4 5 6 7 8 11 12 13 14 15 (Spring 18 19Break) 20 21 22 25 26 27 28 29

May m

March f

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

February m

December f

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

November S

National Rep Firms

4 3 column - 34p2, 5.69”

E-Mail

Special Days

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

3 4 5 10 11 12 17 18 19 24 25 26 31

REGULAR PUBLICATION DATES

SPECIAL EDITION

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

SPECIAL SECTION SPECIAL BANNER / PAGE SPECIAL EVENT

6 7

4 column - 45p11, 7.69”

Run Date

Due Date

Style

Back To School Greek Guide UTA Employer Showcase Spooktackular Basketball Preview Fall Graduation

August 23 August 28 September 18 October 19 November 9 December 10

July 31 August 21 September 11 October 12 November 2 December 3

Broadsheet Tabloid Banner Broadsheet Broadsheet Tabloid

January 15 January 30 February 15 February 26 March 4 April 29 May 6

January 10 January 23 February 8 February 19 February 26 April 22 April 29

Broadsheet Tabloid Broadsheet Tabloid Tabloid Banner Tabloid

May 27 June 2 July 3 July 31

May 20 May 16 June 27 July 24

Broadsheet Tabloid Broadsheet Tabloid

Spring 2008 8 9

5 column - 57p7, 9.65”

Fall 2007

Spring Back To School Bridal Show Homecoming Employer Guide Housing Guide Finals Madness Spring Graduation

Summer 2008 Summer Back to School Survival Guide Independence Day Issue Summer Graduation

2007-2008

Advertising Rates & Information

advertising media guide 2007|2008 University of Wisconsin-Madison Complete campus coverage since 1892

advertising media guide daily cardinal contact information and history cardinal circulation

the first student newspaper of the University of Wisconsin-Madison about the daily cardinal The Daily Cardinal, named after the school color of University of Wisconsin-Madison, has been a campus mainstay since 1892. For more than 115 years, the Cardinal has shaped campus culture by fostering the relationships between students, the university and the greater Madison community. Each morning, our paper reaches students as they stop by a local coffee shop, walk into lecture or meet friends at the library or union. The latest local news, sports and

personal contacts Business Manager Babu Gounder business@dailycardinal.com extension 200 Advertising Director Marissa Gallus ads@dailycardinal.com extension 201 Marketing Director marketing@dailycardinal.com extension 200

entertainment coverge draws readers every day to the universityâ&#x20AC;&#x2122;s oldest, most award-winning student newspaper. With 10,000 copies distributed daily to academic buildings and local businesses, the Cardinal is the best resource for any marketer looking to quickly and effecively communicate with the student popuation. Through advertising in our daily, feature and special issues, local and national businesses use the Cardinal to connect to the student population, creating buyer loyalty that lasts a lifetime.

Editor in Chief Jill Klosterman editor@dailycardinal.com extension 210 contact information The Daily Cardinal 2142 Vilas Hall 821 University Ave. Madison, WI 53706 phone 608-262-8000 fax 608-262-8100

The Daily Cardinal prints 10,000 issues Monday through Friday when classes are in session. These papers are then distributed to over 100 locations on the UW-Madison campus and surrounding community. Our GameDay issue is inserted into all 10,000 of our Thursday papers before each Badger football home game. In addition, 6,000 copies are distributed outside Camp Randall Staudium to students and dedicated UW parents, alumni and community members. The Cardinal also prints two summer issues. The New Student Issue is published at the beginning of the summer and mailed to all incoming freshmen and transfer students. The SOAR issue is on stands during summer student orientation to greet students and parents alike.

CIRCULATION FEATURE: GAMEDAY special to the daily cardinal

-inserted in 10,000 Thursday papers before each Badger football game -6,000 additional copies are distributed outside Camp Randall on Gameday -each issue provides indepth game previews, statistics and rosters

advertising media guide daily cardinal special features award-winning student journalism The Daily Cardinal is the recipient of the Society of Professional Journalists Award for the best all-around daily student newspaper in 2006. The combination of award-winning news stories, exciting features and comprehensive sports coverage makes the Cardinal a must-read for UW students and the Madison community.

special issues and featured sections #OMPLETE CAMPUS COVERAGE SINCE ! SNEAK PEAK AT SUMMER S HOTTEST MUSIC FESTIVALS

4HE BEST OF "ADGER SPORTS

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online, dailycardinal.com If students canâ&#x20AC;&#x2122;t make it to class, dailycardinal.com is still there to provide them with complete coverage of the dayâ&#x20AC;&#x2122;s events. Our entire print publication is posted as well as displayed in PDF format for those who want to read the paper and see the ads.

5NIVERSITY OF 7ISCONSIN 0ROFESSORS DESERVE BIGGER PAYCHECKS /0).)/. 0!'%

#OMPLETE CAMPUS COVERAGE SINCE 57 S TOP STEM CELL SCIENTISTS MOVE IN TOGETHER 3#)%.#% 0!'%

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4HE 0RINCETON 2EVIEW RANKED 57 -ADISON .O FOR h"EST 6ALUE #OLLEGEv IN THE EDITION OF ITS ANNUAL BOOK h!MERICA S "EST 6ALUE #OLLEGES v SAYING THAT 57 -ADISON hOFFERS AN ESSENTIAL EDUCATION AT ROCK BOTTOM RATES v 3ENIOR %DITOR !DRINDA +ELLY SAID THE REVIEW LOOKED AT COLLEGES ACROSS THE COUNTRY AND IDENTIlED FACTORS THAT WERE APPLIED TO EACH OF THE UNIVERSITIES 4HE UNIVERSITIES WERE THEN NARROWED DOWN TO THE TOP WHICH ARE THE SCHOOLS THAT ACTUALLY APPEAR IN THE BOOK +ELLY SAID THE FACTORS COVERED ACADEMICS TUITION AND lNANCIAL AID BUT ALSO STUDENT FEEDBACK COLLECTED THROUGH 4HE 0RINCETON 2EVIEW S ANNUAL STUDENT SURVEY h! @"EST 6ALUE SCHOOL IS GOING 57 ./ 0!'%

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exclusive entertainment and lifestyle coverage The Cardinal consistently provides independent music coverage, hilarious columns and in-depth movie reviews. The Cardinalâ&#x20AC;&#x2122;s weekly Food and Science pages are excellent complements to its daily coverage of art and entertainment.

DAILYCARDINAL COM

(OW TO FUEL UP FOR lTNESS

! TAXI CAN COST 57 -ADISON STUDENTS UPWARD OF FOR A FIVE MILE TRIP ACROSS THE CITY

in-depth sports coverge As the only student newspaper distributed at Camp Randall and the Kohl Center, the Cardinal gives Badger fans complete coverage of each home game. The Courtside, GameDay and PowerPlay editions put sports fanatics in the locker room and on the field.

3UMMER 2EGISTRATION )SSUE

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-ADISON TAXI FARES SOME OF THE MOST EXPENSIVE IN 5 3 "Y 7HITNEY .EWMAN 4(% $!),9 #!2$).!,

57 -ADISON SENIOR *OHN +ASPARI SAID HE DOES NOT HESITATE TO RIDE A CAB FROM 3TATE 3TREET TO HIS HOME JUST PAST 2EGENT 3TREET h) THINK THE CABS PROVIDE PRETTY GOOD SERVICE v +ASPARI SAID hAND ) M LAZY v 3TUDENTS LIKE +ASPARI MIGHT BE SURPRISED TO LEARN THAT CAB FARES IN -ADISON ARE AMONG THE HIGHEST IN THE NATION !CCORDING TO A RECENT CHART POSTED BY 3CHALLER #ONSULTING -ADISON CAB FARES ARE MORE EXPEN SIVE THAN FARES IN .EW 9ORK #ITY #HICAGO AND EVEN -ILWAUKEE )N -ADISON A lVE MILE TRIP WITH lVE MINUTES OF WAIT TIME IS THROUGH 5NION #AB 4HE SAME TRIP IS IN -ILWAUKEE IN .EW 9ORK AND IN #HICAGO 3ARAH (UBERTY A SENIOR AT 57

-ADISON SAID SHE WAS AMAZED WHEN SHE TOOK A CAB FROM 7EST 'ORHAM 3TREET TO 3CIENCE $RIVE AND THE TOTAL COST CAME TO MORE THAN h4HE CAB FARES IN -ADISON ARE RIDICULOUS ESPECIALLY IN A STUDENT ENVIRONMENT WHERE MOST PEOPLE DON T HAVE CARS AND THERE S NOT ENOUGH PARKING v SHE SAID :ACH /LSON A DRIVER FOR 5NION #AB SAID HE WAS AWARE -ADISON HAS ONE OF THE HIGHER PRICES IN THE COUNTRY FOR CAB FARES BUT HE HAS NEVER RECEIVED ANY DIRECT COMPLAINTS FROM -ADISON RIDERS h.OBODY EVER REALLY QUESTIONS IT BECAUSE TO BE HONEST ) DON T THINK THE PASSENGERS EVEN NOTICE v /LSON SAID /LSON DID NOT KNOW WHY -ADISON CAB FARES WERE HIGHER THAN FARES IN OTHER MAJOR CITIES BUT SAID 4!8) #!"3 0!'%

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$UE TO THE LACK OF TEAR GAS VIOLENCE AND UNCONTROLLABLE CROWDS FOR THE lRST TIME IN lVE YEARS ON 3TATE 3TREET DUR ING (ALLOWEEN -ADISON -AYOR $AVE #IESLEWICZ DECLARED THE PARTY A hGREAT SUCCESSv AND SAID HE HOPES TO MAINTAIN THESE STANDARDS FOR CELEBRA TIONS IN THE FUTURE "2!$ &%$)% #!2$).!, &),% 0(/4/ ,AST YEAR THE -ADISON TRADITION 4HE SCENE ON 3TATE 3TREET DURING (ALLOWEEN CHANGED UNDERWENT CONTROVERSIAL CHANGES GREATLY LAST YEAR AFTER YEARS OF VIOLENCE PLAGUED THE EVENT INCLUDING AN ADMISSION FEE AND GATED ENTRANCES 'EORGE 4WIGG #IESLEWICZ S WITH &RANK 0RODUCTIONS TO ENSURE THAT SPOKESPERSON SAID HE IS PLEASED WITH (ALLOWEEN CONTINUES TO BE A FUN AND THE CHANGES INITIATED SAFE EVENT 4OM 7ANGARD ORGANIZER OF THE (ALLOWEEN !CTION #OMMITTEE ALSO FELT THAT (ALLOWEEN WAS A SUC h)T S THE lRST (ALLOWEEN CESS 3TILL HE SAID THE (!# IS FOCUSED IN A NUMBER OF YEARS THAT ON TARGETING THREE MAIN GOALS FOR NEXT YOU DIDN T SEE A lNALE YEAR S EVENTÂ&#x2C6;FREE ADMISSION FOR 57 WITH TEAR GAS v -ADISON STUDENTS SPONSORSHIP AND A MAJOR HEADLINING ACT 'EORGE 4WIGG h! TON OF PEOPLE SHOWED UP AND SPOKESPERSON THE NIGHT ENDED PEACEFULLY WITHOUT THE -AYOR $AVE #IESLEWICZ DISTURBANCES WE HAVE SEEN IN THE PAST YEARS v 7ANGARD SAID h)T S THE lRST (ALLOWEEN IN A NUM 4WIGG SAID FREE ADMISSION FOR 57 BER OF YEARS THAT YOU DIDN T SEE A lNALE -ADISON STUDENTS WILL BE CONSIDERED WITH TEAR GAS v 4WIGG SAID h7E RE SIM BUT SOME HAVE CONCERNS WITH CREATING PLY HOPING TO BUILD ON THAT SUCCESS AND AN EQUITY ISSUE FOR -!4# STUDENTS OR KEEP IT A FUN BUT PEACEFUL EVENT IN THE COLLEGE AGED KIDS WHO DO NOT HAVE THE YEARS TO COME v MEANS TO BE A STUDENT 4WIGG SAID THE MAYOR WOULD LIKE TO (AWK 3CHENKEL OWNER OF (AWK S CONTINUE THE TICKETING SYSTEM AND LIVE (!,,/7%%. 0!'% ENTERTAINMENT 4HE CITY PLANS TO WORK

hxTHE GREAT STATE 5NIVERSITY OF 7ISCONSIN SHOULD EVER ENCOURAGE THAT CONTINUAL AND FEARLESS SIFTING AND WINNOWING BY WHICH ALONE THE TRUTH CAN BE FOUND v

â&#x20AC;¢ New student mail-home All incoming freshmen and transfer students receive this issue in their home mailboxes. Our mail-home issue gives advertisers the opportunity to reach students even before they move in. (pictured above, left) â&#x20AC;¢ Student Orientation The orientation issue is on stands while new students are becoming acquainted with the campus culture during Student Orientation Advising and Registration (SOAR). â&#x20AC;¢ Welcome issues Welcome eager students to campus at the beginning of each semester with The Daily Cardinalâ&#x20AC;&#x2122;s welcome issues.

29!. ,9.#( 4(% $!),9 #!2$).!,

hxTHE GREAT STATE 5NIVERSITY OF 7ISCONSIN SHOULD EVER ENCOURAGE THAT CONTINUAL AND FEARLESS SIFTING AND WINNOWING BY WHICH ALONE THE TRUTH CAN BE FOUND v

â&#x20AC;¢ Farewell Help wish students adieu with the final issue of each semester. (pictured above, right) â&#x20AC;¢ Bar guide The annual Bar Guide gives readers the only comprehensive listing of all downtown and campus-area bars and specials. â&#x20AC;¢ Readerâ&#x20AC;&#x2122;s choice awards Each year we put the vote to students for the best of Madison. Help your visibility with this widely read issue. â&#x20AC;¢ Spring and summer sublet guides Every semester students are looking to rent out their homes and apartments when they leave for work or studies elsewhere. Your company can leave your mark by advertising in this highly sought issue.

advertising media guide advertising partnership benefits

why partner with the

value in advertising In Madison’s dense market, The Daily Cardinal has sought ways and means to increase efficiency and cut costs without passing them on to the advertiser. The Cardinal charges the least for space, spot color and full color among competitors. We offer some of the lowest Open, UW/Nonprofit and Student Organization rates around. Advertisers’ costs can be discounted extensively for planning a few careful expenditures. Why pay more? As an advertiser, you can get the same great exposure for fewer dollars in The Daily Cardinal.

a campus tradition... since 1892

a 1/2-page ad in our tabloid is only a 1/3-page ad in their broadsheet More Page Impact

~ = Lenient Frequency Discounting

The Daily Cardinal offers discounts based on the number of times a client runs their ad, with contracts starting at just five times. These ads can be run at any time during the academic

We at The Daily Cardinal are proud of our tabloid size. Not only can students more easily read our paper during class, but our size helps save advertisers an immense amount of money. For a full-page ad, you are investing in 77.5 column inches. In order to have the same page impact in broadsheet, you would have to purchase a whopping 126 column inches. A full-page ad is a full-page ad. Why pay more for “acreage” in order to get your ad seen? Not only that, but we don’t print classifieds. What does this mean for you? Your ad will stand out on its page and won’t be boxed in by a clutter of classifieds or other print, display or in-house ads.

year! Why be limited by a time frame on your frequency discounts or waste money on some arbitrary amount of contract space that may not be used and makes budgeting difficult?

advertising media guide display rates stop bending over for expensive and ineffective classifieds The Daily Cardinal has partnered with College Classifieds to bring you absolutely FREE online classified advertising. Please visit dailycardinalclassifieds.com to learn more. Be sure to visit daily to view the most recent classifieds listings.

Why should U?

daily & feature issues Open rate............$9.75 per column inch UW/Non-profit..$7.25 per column inch Student org.........$7.00 per column inch

special & gameday issues Open rate..........$10.75 per column inch UW/Non-profit..$9.75 per column inch Student org.........$9.50 per column inch *GameDay issue is inserted in all 10,000 Thursday papers before Badger home games and an additional 6,000 are distributed around Camp Randall on the day of the game. GameDay rate will only apply if the ad is placed in the GameDay section of the paper.

other rates Spot color.........................$145 per ad Full color..........................$190 per ad Guaranteed placement....+20% per ad *First come, first serve basis. Not available on all pages. Consult your advertising executive for more details.

Seems like anyone with a navel is trying to do classifieds these days. Why should you use CollegeClassifieds.com?

0.25 second page response time 60,000 real page views in 30 days (GoogleÂŽ Analytics) RapLeaf.com ratings for each ad Automatic geo-location reporting Verified advertiser identity No registration to respond to ads

And when you need to post an ad, youâ&#x20AC;&#x2122;ll find your ad listed in GoogleÂŽ search results within just a few days of posting on our site. Which means, no other service can spread your message as fast as CollegeClassifieds.com. Any moron can do free. We make free pay.

#1 at UW

CollegeClassifieds.com

paper inserts Pre-printed inserts......$60.00/thousand

discounts Pre-pay.................................-5% per ad Frequency discounts 5x discount..............-5% per ad 15x discount..........-15% per ad 25x discount..........-25% per ad 35x discount..........-35% per ad

advertising media guide display rates

popular ad sizes w/h (inches)

size

w/h (picas)

double truck (two page spread) (19.674” x 15.5”) 10 columns x 15.5”

(118p x 93p)

full page 5 columns x 15.5”

(59p x 93p)

(9.837” x 15.5”)

1/5 page

1/8

1/16 page page 2 col. x 4.844”

2 col. x 7.75” 15.5 column inches

9.69 inches

1/2 page 5 columns x 7.75” 4 columns x 9.688” 3 columns x 12.917”

(9.837” x 7.75”) (7.836” x 9.688”) (5.835” x 12.917”)

(59p x 47p) (47p x 58p) (35p x 76p)

2/5 page 4 columns x 7.75” 3 columns x 10.333” 2 columns x 15.5”

(7.836” x 7.75”) (5.835” x 10.333”) (3.834” x 15.5”)

(47p x 47p) (35p x 62p) (23p x 93p)

1/4 page 4 columns x 4.844” 3 columns x 6.458” 2 columns x 9.688”

(7.836” x 4.844”) (5.835” x 6.458”) (3.834” x 9.688”)

(47p x 29p) (35p x 39p) (23p x 58p)

1/5 page 4 columns x 3.875” 3 columns x 5.167” 2 columns x 7.75”

(7.836” x 3.875”) (5.835” x 5.167”) (3.834” x 7.75”)

(47p x 23p) (35p x 31p) (23p x 29p)

1/8 page 4 columns x 2.422” 3 columns x 3.229” 2 columns x 4.844”

(7.836” x 2.422”) (5.835” x 3.229”) (3.834” x 4.844”)

(47p x 15p) (35p x 19p) (23p x 29p)

1/16 page 1 column x 4.844”

(1.833” x 4.844”)

(11p x 29p)

1.833” wide

1 column inch

1” tall

half page

5 columns x 7.75” 38.75 column inches

computing sizes and rates The Daily Cardinal is a tabloid paper, which means that we span 11” wide by 17” tall. Ads are sold in column inches, which are 1.833” wide by 1” tall. Above, you will see dimensions for many popular ad sizes. To calculate your cost, simply multiply the number of columns wide by the inch height of the ad to find the area. Then multiply the area by the appropriate ad rate for the issues your are advertising in.

advertising media guide new advertising opportunities

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comics page

Place your ad on students’ favorite page — comics. Nestle your message in the prime real estate between sudoku and the crossword puzzle, or in a vacant comic-strip space.

• top ad: 2 columns wide x 1.71” high ad cost + 20%

• bottom ad: 3 columns wide x 2.43” high ad cost + 20%

front & back pages

Make an immediate impact by placing your fullcolor ad on the front or back pages of The Daily Cardinal.

• front banner: 5 columns wide x 1.5” high $500.00 per day

• front box: 2 columns wide x 2.00” high $425.00 per day

• back page: any size ad

ad cost + 20%

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9ESTERDAY 7ISCONSIN LOST ONE OF ITS BETTER COACHES AS 0ATTI (ENDERSON RESIGNED FROM WOM EN S TENNIS IN ORDER TO PURSUE INTERESTS OUTSIDE OF COLLEGE ATH LETICS h)T IS WITH DEEP GRATITUDE AND APPRECIATION TO THE 5NIVERSITY OF 7ISCONSIN !THLETIC $EPARTMENT AND $IRECTOR OF !THLETICS "ARRY !LVAREZ THAT ) STEP AWAY FROM MY POSITION AS THE WOMEN S TEN NIS COACH AND FOLLOW MY HEART TO PURSUE MY NEW DREAM v (ENDERSON TOLD 57 !THLETICS #OMMUNICATIONS (ENDERSON HAS REVOLUTIONIZED WOMEN S TENNIS DURING HER TIME AT 7ISCONSIN LEADING HER TEAMS TO SEVEN .#!! 4OURNAMENT APPEARANCES AND THE SCHOOL S FIRST EVER "IG 4EN #ONFERENCE TITLE (ENDERSON S TEAMS AT 57 #3"/%0/ -"6'&/#&3( $"3%*/"- '*-& 1)050 OFTEN RANKED AMONG THE TOP IN THE COUNTRY INCLUDING A .O "T XPNFO T UFOOJT IFBE DPBDI 1BUUJ )FOEFSTPO IBT CFFO DSFEJUFE XJUI SFWPMVUJPOJ[JOH 8JTDPOTJO RANKING DURING THE n UFOOJT XJOOJOH POF #JH 5FO $POGFSFODF UJUMF BOE TFWFSBM $PBDI PG UIF :FBS BXBSET CAMPAIGN )N (ENDERSON LED FRONT END OF BACK TO BACK WIN HER CONFERENCE PEERS AS "IG 4EN TINCTION IN THE -IDWEST EARNING 7ISCONSIN TO ITS FIRST EVER .#!! SEASONS #OACH OF THE 9EAR IN AND 2EGION )6 #OACH OF THE 9EAR 2EGIONAL AND COMPLETED THE (ENDERSON WAS HONORED BY 3HE RECEIVED FURTHER DIS HONORS IN

7OMEN S CREW CAN T HOLD OFF -INNESOTA AT ,AKE 7INGRA #Z #FO #SJFOFS 5)& %"*-: $"3%*/"-

4HIS WEEKEND SAW 7ISCONSIN HOST THE WOMEN S "IG 4EN ROWING CHAM PIONSHIPS ON ,AKE 7INGRA AND THE WOMEN S LIGHTWEIGHT ROWING TEAM TRAVEL TO )NDIANAPOLIS TO FACE 3TANFORD 'EORGETOWN AND /HIO 3TATE 5NLIKE LAST SEASON THE "ADGERS HAD TROUBLE WITH THEIR CONFERENCE FOES AND lNISHED THE COMPETITION IN lFTH PLACE -INNESOTA WON THE CHAMPIONSHIP WITH A MEET RECORD POINTS COM PARED TO THE 7ISCONSIN EARNED 4HE TOP lVE WAS ROUNDED OUT BY -ICHIGAN /HIO 3TATE AND 7ISCONSIN COACH "EBE "RYANS FORMER TEAM THE -ICHIGAN 3TATE 3PARTANS 7ISCONSIN S lRST VARSITY EIGHT CON SISTING OF "AILEY 4HOMPSON -AGGIE 'ALLOWAY 4HERESA 3HIELDS $ENISE +RAGNESS 3USAN -ASTERSON 3ARAH 7RENSHALL 3TEPHANIE +OEPP AND +IRSTEN +UHN HAD A TIME OF IN THEIR GRAND lNAL RACE TO EARN A lFTH PLACE lNISH 4HE "ADGERS NOVICE BOATS FARED SLIGHTLY BETTER 4HE SECOND NOVICE EIGHT COMPLETED THEIR RACE WITH A TIME OF AND lNISHED SECOND TO THE -ICHIGAN 7OLVERINES IN THEIR GRAND lNAL RACE 4HE lRST NOVICE EIGHT CAME IN SECOND TO -INNESOTA WITH THEIR TIME OF 4HE ONLY RACE THE "ADGERS WON WAS THE SECOND VARSITY %IGHTS 0ETITE &INAL 4HEIR TIME OF EDGED OUT SECOND PLACE )OWA BY SECONDS 7ISCONSIN S lRST VARSITY FOUR QUAL

IlED FOR THE GRAND lNAL BUT lNISHED IN FOURTH PLACE OUT OF THE FOUR COM PETITORS 4HEY lNISHED SECONDS BACK OF THE WINNER -INNESOTA WITH A TIME OF 4HE SECOND VARSITY FOUR CAME WITHIN SECONDS OF WINNING THEIR GRAND lNAL BUT A TIME OF WAS NOT ENOUGH TO GET PAST -INNESOTA )OWA lNISHED SIXTH AND )NDIANA lNISHED SEVENTH IN THE OVERALL COM PETITION )NDIANA COULD ONLY MUSTER POINTS WHILE )OWA MANAGED 57 BEGAN THE COMPETITION BY QUALIFYING EVERY BOAT FOR GRAND lNAL COMPETITION EXCEPT FOR THE SECOND VAR SITY EIGHTS 7ITH NEAR PERFECT WEATHER THE "ADGERS WERE LOOKING TO BUILD ON THE SUCCESS THEY ACHIEVED AT THE -IDWEST 2OWING CHAMPIONSHIPS 4HE SECOND FOUR BOAT CREWED BY -EGHAN 2OH 3OPHIE (OCHSCHILD 2OBYN ,AATSCH AND +ATHERINE 'UERRA WAS VERY SUCCESSFUL IN ITS QUALIFYING RACE WINNING WITH A TIME OF SEVEN SECONDS AHEAD OF THEIR NEXT CLOSEST COMPETITOR !FTER THEIR lRST FOUR GRAND lNAL RACES 7ISCONSIN WAS SITTING IN SECOND PLACE BUT FELL BEHIND LATER IN THE DAY 4HE "ADGER S TOP RANKED LIGHT WEIGHT CREW TOOK TWO OF THEIR FOUR RACES AT %AGLE #REEK 2ESERVOIR IN )NDIANAPOLIS 4HE NOVICE EIGHT ROWED ESPECIALLY WELL WINNING THE GRAND lNAL WITH A TIME OF 4HEY WERE RACING AGAINST NOVICE OPENWEIGHT BOATS FROM 0URDUE AND /HIO 3TATE

1)050 $0635&4: 68#"%(&34 $0.

4PQIPNPSF 1BUSJDL %VGGZ MFE UIF #BEHFST àOJTIJOH UI PWFSBMM JO POMZ IJT TFDPOE #JH 5FO $IBNQJPOTIJQ

-EN S GOLF TAKES lFTH AT /35 TOURNAMENT #Z 5PN -FB 5)& %"*-: $"3%*/"-

4HE 57 MEN S GOLF TEAM lNISHED lFTH IN THE ANNUAL "IG 4EN #HAMPIONSHIP 'OLF 4OURNAMENT BEHIND THE STRENGTH OF lVE TOP FORTY lNISHES AT THE /HIO 3TATE 'OLF #LUB 3CARLET #OURSE IN #OLUMBUS /HIO THIS PAST WEEKEND 4HE END RESULT MARKS 57 S BEST lNISH IN THE TOURNAMENT SINCE WHERE THEY lNISHED FOURTH

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3OPHOMORE 0AT $UFFY lN ISHED THE MEET IN TH PLACE AFTER SHOOTING A FOUR OVER PAR (E WAS ABLE TO MOVE UP THREE SPOTS FROM WHERE HE lN ISHED ON 3ATURDAY AFTERNOON TO EARN HIS TOP lNISH $UFFY ABSOLUTELY CRUSHED HIS PREVIOUS PERSONAL BEST AS HIS TOTAL SCORE OF WAS STROKES BETTER THAN HIS PREVIOUS BEST HPMG QBHF

" HPMEFO VQTFU TUJMM GBMMT TIPSU PG IJTUPSJD /VHHFUT

HE BOYS FROM /AKLAND ARE ON THE BRINK OF HISTORY /NE MORE WIN OVER $ALLAS FOR THE BEARDED WONDER "ARON $AVIS AND HIS CREW AND THEY BECOME ONLY THE THIRD EIGHT SEED IN ."! HISTORY TO UPSET A ONE SEED IN THE PLAYOFFS "EFORE WE GO ANY FURTHER LET S CATCH UP EVERYONE ON WHERE THE ROS TER FROM THE LAST GOOD 'OLDEN 3TATE 7ARRIORS TEAMS ARE NOW 2UN 4 - # IS ALL OVER THE PLACE 4IM (ARDAWAY IS SMOKING CIGARS WITH *ERRY &ALWELL -ITCH 2ICHMOND IS PROBABLY PLAY ING GOLF IN "ALI AND CURRENT 'OLDEN 3TATE 'ENERAL -ANAGER #HRIS -ULLIN IS SITTING IN THE /RACLE !RENA 3KYBOX WATCHING HIS MASTERPIECE COME TOGETHER #HRIS 7EBBER IS HELPING THE 0ISTONS MAKE ANOTHER RUN BUT ,ATRELL 3PREWELL IS DOING HIS BEST TO FEED HIS FAMILY WITHOUT A MULTI MILLION DOLLAR ."! CONTRACT !ND $ON .ELSON IS BACK ON THE 7ARRIOR SIDELINES WATCHING HIS FOR MER PROT£G£ !VERY *OHNSON SQUIRM *OHNSON KNOWS FULL WELL THAT THE $ON HAS EACH AND EVERY ONE OF $ALLAS TRICKS WRITTEN DOWN (E ALSO KNOWS THAT THERE ARE SOME THINGS THE $ON HASN T TOLD HIM JUST BECAUSE OF POSSIBLE SITUA TIONS LIKE THIS ONE 3O HERE WE SIT /N THE BRINK OF HISTORY !N EIGHT SEED WHICH HASN T MADE THE PLAYOFFS SINCE IS ABOUT TO DEFEAT THE $ALLAS -AVERICKS A TEAM THAT AT ONE POINT CONTENDED FOR THE "ULLS RECORD OF REGULAR SEASON VICTORIES !ND EVERYONE IS SET TO LABEL THIS THE BIGGEST UPSET IN ."! HIS TORY .OT SO FAST 4WO EIGHT SEEDS HAVE KNOCKED OFF A ONE SEED IN THE YEAR HISTORY OF THE ."! BUT NEITHER WAS IN THE CURRENT SEVEN GAME lRST ROUND FORMAT WE SEE NOW 4HE LAST WAS IN WHEN THE +NICKS KNOCKED OFF THE RIVAL (EAT $ESPITE !LLAN (OUSTON S DRAMATIC RUN NER WITH EIGHT TENTHS OF A SECOND REMAINING TO GIVE THE +NICKS A ONE POINT VICTORY IN 'AME AND DESPITE 0ATRICK %WING PLAYING LIKE HE WAS STILL AT 'EORGETOWN WITH POINTS AND REBOUNDS IN MINUTES THE VICTORY WOULDN T EVEN COMPARE TO A 7ARRIORS UPSET 4HE SEASON WAS A SHORTENED ONE DUE TO A LOCKOUT AND THE +NICKS WERE CERTAINLY BETTER THAN THE EIGHT SEED THEY RECEIVED EVENTUALLY LOSING TO THE 3PURS IN THE lNALS 4HAT BRINGS US TO THE OTHER BIG UPSET )N THE 7ESTERN #ONFERENCE PLAYOFFS THE TOP SEEDED 3UPER 3ONICS WERE ONE WIN AWAY FROM HEADING TO THE SECOND ROUND TO FACE THE 5TAH *AZZ 4HE 3ONICS WITH 3HAWN h4HE 2AIN -ANv +EMP AND 'ARY hTHE 'LOVEv 0AYTON HAD SPORTED A RECORD TOPS IN THE ,EAGUE 7INNING ONE MORE GAME AGAINST THE HISTORICALLY HAPLESS $ENVER .UGGETS DID NOT SEEM LIKE IT WOULD VE PROVEN TO BE A DIFlCULT TASK "UT THE .UGGETS TOOK TWO BACK HOME AND HELD OFF 3EATTLE FOR A FOUR POINT OVERTIME WIN IN 'AME RESULT ING IN ONE OF THE ."! S CLASSIC SCENES WITH CENTER $IKEMBE -UTOMBO CLUTCHING THE BALL ON THE GROUND SCREAMING FOR JOY WITH TEARS STREAMING DOWN HIS CHEEKS "EFORE YOU SAY h,ISTEN 0EPPER 9OU RE A HACK 4HE -AVERICKS WERE BETTER THIS YEAR THAN 3EATTLE COULD HAVE EVER BEEN 0LUS THE -AVS JUST LOST IN OVHHFUT QBHF

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4HURSDAY !PRIL

4UESDAY -ARCH 5NIVERSITY OF 7ISCONSIN

DAILYCARDINAL COM

#OMPLETE CAMPUS COVERAGE SINCE

!2% 9/5 3!&%

$!9 4(% &!#43 $!9 7(!4 3 "%).' $/.% $!9 ,//+).' 4/ 4(% &5452%

! THREE DAY EXAMINATION OF CAMPUS SAFETY

6IOLENT CRIMES SINCE !UG PUT CAMPUS ON EDGE @) DON T FEEL SAFE ON CAMPUS "Y ,EXIE #LINTON 4(% $!),9 #!2$).!,

! HEIGHTENED SENSE OF FEAR HAS SPREAD OVER THE 57 -ADISON COM MUNITY A SENTIMENT ADMINISTRATORS ACKNOWLEDGE AND STUDENTS ATTRIBUTE TO HIGH PROlLE CRIMES THAT HAVE SHOCKED THE CAMPUS AND ITS GREATER COMMU NITY THIS SCHOOL YEAR h) DON T FEEL SAFE ON CAMPUS BECAUSE IN $ECEMBER A GIRL WAS ABDUCTED ON THE CORNER OF MY BLOCK #ARROLL AND ,ANGDON v SAID 57 -ADISON SOPHO MORE #AITLIN *AHNZ 4HE FEMALE VICTIM WAS THEN DRIVEN OFF CAMPUS AND RAPED THAT NIGHT POLICE SAY h4HAT REALLY SCARES ME BECAUSE )

WAS WALKING HOME THAT NIGHT AN HOUR EARLIER AND IT COULD HAVE BEEN ME v *AHNZ SAID 0OLICE SAY THE SAME MAN WHO ABDUCTED THE WOMAN ON #ARROLL 3TREET NEAR *AHNZ S HOME WAS RESPONSIBLE FOR A SIMILAR CRIME ON /BSERVATORY $RIVE JUST STEPS FROM SOPHOMORE ,AUREN $AHLIN S ,AKESHORE DORM h) DElNITELY FEEL LESS SAFE WALKING HOME LATE AT NIGHT THAN ) DID LAST YEAR OR EVEN EARLIER THIS YEAR v $AHLIN SAID h) ALWAYS HAVE PLACES TO BE LATE AT NIGHT AND IT IS SCARY v 3TATISTICS MAY PLACE 57 -ADISON S CRIME LEVELS IN THE MIDDLE OF THE "IG 4EN BUT STUDENTS ARE NOT BOUND TO THE CAMPUS AREA AND CRIMES AFFECTING STUDENTS STRETCH FAR &%!2 0!'%

#ITY REACTS TO CRIMES NEAR 57 "Y 1UINN #RAUGH 4(% $!),9 #!2$).!,

#RIME LEVELS OVER THE PAST THREE YEARS HAVE REMAINED STEADY IN -ADISON S CENTRAL DISTRICT BUT RECENT VIOLENT CRIME SUCH AS SEXUAL ASSAULTS AND ROBBERIES HAS PROMPTED BOTH STUDENTS AND CITY OFlCIALS TO IDENTIFY SAFETY AS A KEY ISSUE 3TATISTICS COMPILED BY THE -ADISON 0OLICE $EPARTMENT SHOW THAT THE CITY HAS EXPERIENCED AN INCREASE IN SEXUAL ASSAULTS AND ROBBERIES OVER THE LAST THREE YEARS DESPITE AN OVERALL DECREASE IN TOTAL CRIMES DURING THE SAME PERIOD 4HE STATISTICS SHOW THAT IN

*ANUARY ALONE EIGHT SEXU AL ASSAULTS OCCURRED IN -ADISON 3EXUAL ASSAULTS HIT A FIVE YEAR HIGH IN DROPPED TO IN AND CLIMBED TO LAST YEAR )NCLUDED IN THOSE ARE THREE HIGHLY PUBLICIZED ASSAULTS THAT TOOK PLACE ON OR NEAR THE 57 -ADISON CAMPUS LAST SEMESTER 4HE lRST SEXUAL ASSAULT OCCURRED IN AN ALLEY ON THE BLOCK OF 5NIVERSITY !VENUE ON 3EPT )N THAT CASE POLICE REPORTED THAT MUL

(( "" $ #'$# (

3AM /MAR (ALL EDITOR IN CHIEF

! " +# "

"$ ! $ # $# (

)&& , (

"$ ! $ # * &' (, *

.%73 0!'%

RAMATIC CRIMES THIS YEAR HAVE PUT THE SPOTLIGHT ON CAMPUS SAFETY

BUT IT S A COMPLEX TOPIC THAT DESERVES MORE THAN DAILY NEWS STORIES CAN PROVIDE 7ITH THIS COLLECTION OF STORIES WE HOPE TO PUT THESE CRIMES INTO CONTEXT SPUR DISCUSSION AND MAKE STUDENTS MORE AWARE OF THE ROLE THEY PLAY IN THEIR OWN SAFETY 7E D LIKE TO THANK $INA -ARIE FOR HER COURAGE IN SHARING HER lRST HAND ACCOUNT OF A HORRIlC CRIME 4HE hTHAT COULD NEVER HAPPEN TO ME MENTALITY v AS $INA -ARIE CALLS IT IS NOT EASY TO OVERCOME BUT WE HOPE HER STORY MAKES READERS STOP FOR A MOMENT AND CONSIDER THEIR OWN SAFETY

"$ ! $ # $# ( "$ ! $ ' &* ($&, &

/NE HURT IN FALL FROM ,AKE 3TREET RAMP

,AW PROFESSOR +APLAN ISSUES STATEMENT REGARD ING (MONG REMARKS

#2)-% 0!'%

2ECENT CRIMES IN -ADISON #

).3)$%

! " !

"$ ! $ %& # (

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h) M TOTALLY ALONE RIGHT NOW .OBODY KNOWS WHERE ) AM v

$INA -ARIE S STORY

$INA -ARIE A 57 -ADISON FRESHMAN WAS ABDUCTED FROM /BSERVATORY $RIVE .OV DRIVEN OFF CAMPUS AND SEXUALLY ASSAULTED (ERE $INA -ARIE SHARES HER STORY OVER THE NEXT THREE DAYS "Y !SHLEY 3PENCER

)

M GOING TO PULL THE HAT OFF 9OU RUN AND YOU DON T TURN AROUND v $INA -ARIE S RAPIST WARNED HER BEFORE HE LET HER GO h$ON T LOOK AT MY CAR $ON T LOOK AT MY LICENSE PLATE 4HE MAN PULLED OFF THE BLACK HAT HE HAD USED TO COVER $INA -ARIE S EYES )MMEDIATELY SHE HEARD THE DOOR SLAM AND THE CAR DRIVE AWAY 3HE TOOK OFF RUNNING /BEYING HIS ORDERS SHE DARTED DOWN A SLIGHT HILL NEVER LOOKING BACK (ANDS mAILING IN THE AIR SHE STRUGGLED TO KEEP HER BALANCE ALMOST FALLING ON /BSERVATORY $RIVE 4EARS CLOUDED HER VISION (ER EYES HAD BEEN

0!24 ) /& )))

CLOSED AND BLINDFOLDED FOR ALMOST THE ENTIRE TWO HOURS SHE HAD BEEN HELD AGAINST HER WILL h(ELP ME v SHE CRIED HYSTERICALLY TO THE lRST GIRL SHE SPOTTED $INA -ARIE S TEARS AND THRASH ING ARMS FRIGHTENED THE GIRL WHO WAS ALONE h(ELP ME ) VE BEEN MUGGED v $INA -ARIE YELLED $INA -ARIE GAVE THE GIRL HER KEYS 3HE HAD KEPT THEM CLENCHED IN HER HAND WHILE SHE WAS KIDNAPPED AND RAPED h4AKE ME BACK TO MY DORM ) HAVE MY KEYS v SHE SAID )T WAS 7EDNESDAY .OV AT P M AND $INA -ARIE WAS WALKING BACK FROM THE

"REAKFAST LUNCH AND DINNER OF CHAMPIONS

57 IS STACKED WITH SENIOR WIDE OUTS

&//$ 0!'%

30/243 0!'%

57 STUDENTS HONOR 6A 4ECH VICTIMS 3TUDENTS MOURN TRAGEDY DURING MEMORIAL VIGIL "Y ,ARA 3OKOLOWSKI 4(% $!),9 #!2$).!,

4EARS WERE SHED AS STUDENTS PARENTS AND TEACHERS MOURNED -ONDAY S 6IRGINIA 4ECH SHOOTING AT A MEMORIAL VIGIL HELD 7EDNESDAY NIGHT IN "ASCOM (ALL h/UR PURPOSE TONIGHT IS TO SEND MESSAGES OF SUPPORT AND HEALING TO OUR FELLOW COLLEAGUES AND STUDENTS AT 6IRGINIA 4ECH 5NIVERSITY AND ALSO TO RECOGNIZE HOW WE CAN CONTRIBUTE TO OUR OWN HEALING PROCESS v SAID 57 -ADISON $EAN OF 3TUDENTS ,ORI "ERQUAM 6IGIL ATTENDANTS WERE ASKED TO TRANSCRIBE THESE MESSAGES ON A mAG AND BANNER BEARING THE 57 -ADISON SEAL THAT WILL BE SENT DIRECT LY TO 6IRGINIA 4ECH S DEAN OF STUDENTS /NE NOTE READ h) M SORRY ) M SORRY ) M SORRY v "ERQUAM READ THE NAMES OF THE WHO DIED IN THE TRAGEDY INCLUDING GUNMAN #HO 3EUNG (UI WHO TOOK HIS OWN LIFE. ! MOMENT OF SILENCE WAS OBSERVED FOLLOWED BY TWO DRA MATIC PIECES PLAYED BY A STUDENT STRING QUARTET 57 -ADISON SENIOR !NNA #LAUSS SAID REALITY HIT HOME WHEN SHE

LEARNED THAT HER BROTHER A 6IRGINIA 4ECH STUDENT WHO WAS IN THE BUILD ING NEXT DOOR WHEN THE SHOOTINGS TOOK PLACE WAS SAFE h) VE REALLY TAKEN AWAY HOW IMPORTANT IT IS TO SHOW OUR SUP PORT v SHE SAID 57 -ADISON GRADUATE AND PAR ENT -ARK !NDERSON SAID STUDENTS SHOULD REALIZE THE ROLE THEY HAVE IN THEIR PARENTS LIVES h,ISTEN TO YOUR CHILDREN AND THEIR FRIENDS CONSULT THEM ABOUT WHAT THEY THINK )T S IMPORTANT TO SEE WHAT CAN LIE HIDDEN UNDER FACADES v HE SAID 57 -ADISON SOPHOMORE +ATHARINE $ICKSON GREW UP IN 6IRGINIA FOUR HOURS AWAY FROM "LACKSBURG THE SITE OF THE SHOOTING h7HAT IF IT HAD HAPPENED HERE v $ICKSON ASKED h) M SURE THERE WOULD HAVE BEEN JUST AS MANY QUES TIONS RAISED v !MONG THOSE PRESENT WERE 6IRGINIA 4ECH ALUMNI INCLUDING A GRADUATE WHO ATTENDED CLASSES IN .ORRIS (ALL THE ENGI NEERING BUILDING WHERE MULTIPLE SHOOTINGS TOOK PLACE ,AURA "OHNE A FORMER 6IRGINIA 4ECH STUDENT WHO NOW ATTENDS 57 -ADISON SAID SHE DANCED IN A TROUPE WITH ONE OF THE VICTIMS 6IRGINIA 4ECH FRESHMAN 2EEMA 3AMAHA h;2EEMA= WAS THE MOST BEAUTIFUL PERSON THAT ANYONE WOULD EVER MEET v 6)'), 0!'%

57 STUDENTS STAGE WALK OUT IN PROTEST OF )RAQ WAR !FTER WALKING OUT OF THEIR CLASS ES AT P M 7EDNESDAY IN PROTEST OF THE WAR IN )RAQ AND RALLYING STU DENTS DOWN 3TATE 3TREET MORE THAN MEMBERS OF 57 -ADISON S #AMPUS !NTI WAR .ETWORK STAGED AN ALL NIGHT SIT IN AT 5 3 3EN (ERB +OHL S -ADISON OFlCE

4HE PROTESTERS INSISTED THE SENA TOR RETURN TO 7ISCONSIN TO MEET WITH THE GROUP AND HEAR ITS DEMANDS REGARDING THE WAR IN )RAQ &ILING INTO +OHL S 7 -IFmIN 3T OFlCE DRUMMING AND CHANTING ANTI WAR SLOGANS #!. MEMBERS SPOKE VIA TELEPHONE TO EMINENT PROGRESSIVE HISTORIAN (OWARD :INN AND ANTI WAR SPORTS COLUMNIST $AVE :IRIN :INN OFFERED WORDS OF ENCOUR AGEMENT TO #!. MEMBERS STRESS ING #ONGRESS IS hPROVOKING CHAOS THEY RE PROVOKING CHAOS AND WAR v !RRIVING AT +OHL S OFlCE AT APPROXIMATELY P M ARMED WITH

&RENCH (OUSE ON &RANCES 3TREET WHERE SHE EATS DINNER EVERY WEEK )N HER JEANS KNEE HIGH BLACK BOOTS AND RED %UROPEAN JACKET SHE MADE HER WAY TOWARD 6AN 6LECK 3HE CARRIED HER NOTES TO A CALCULUS REVIEW FOR THE EXAM SHE HAD THE FOLLOWING DAY 3HE LEFT THE REVIEW AT ABOUT P M HOPING TO CATCH THE BUS ON #HARTER 3TREET AND TAKE IT TO 4RIPP #IRCLE NEAR HER DORM h) SAW THE BUS COMING AS ) WAS WALKING UP #HARTER ) STARTED RUNNING AFTER IT BUT IT KEPT GOING AND ) MISSED IT v $INA -ARIE SAID h) #/.4).5%$ /. 0!'%

hxTHE GREAT STATE 5NIVERSITY OF 7ISCONSIN SHOULD EVER ENCOURAGE THAT CONTINUAL AND FEARLESS SIFTING AND WINNOWING BY WHICH ALONE THE TRUTH CAN BE FOUND v

'2!#% &,!..%29 !.$ -!44(%7 7)3.)%73+) 4(% $!),9 #!2$).!,

4OP 6IRGINIA 4ECH GRADUATE 'ORDON 3HETLEY EMBRACES FELLOW 64 ALUM !DAM 3MALL AFTER LEARNING THAT THEY WERE TEAMMATES ON THE TRACK TEAM "OTTOM LEFT 57 ALUM -ARK !NDERSON AND 57 SOPHOMORE +ATHARINE $ICKSON EMBRACE "OTTOM RIGHT ! STUDENT GRIEVES DURING THE VIGIL

!NTI WAR NETWORK SITS IN AT 3EN +OHL S OFlCE THROUGH THE NIGHT

4(% $!),9 #!2$).!,

"2!.$/. ,!5&%."%2' 4(% $!),9 #!2$).!,

DAILYCARDINAL COM

#OMPLETE CAMPUS COVERAGE SINCE

.OTHING STINKY ABOUT @5RINETOWN &%!452%3 0!'%

"Y %RICA 0ELZEK

"$ ! $ &&$"" (

3/52#% -!$)3/. 0/,)#% $%0!24-%.4

5NIVERSITY OF 7ISCONSIN

#(2)34/0(%2 '5%33 4(% $!),9 #!2$).!,

57 -ADISON FRESHMAN -UHAMMAD 3ANKARI LEADS CHANTS ON THE mOOR OF THE OFlCES OF 5 3 3ENATOR (ERB +OHL $ 7IS

SIX DEMANDS TO HALT +OHL S VOTING FOR CONTINUED FUNDING OF THE WAR IN )RAQ #!. MEMBERS MET OPPOSI TION IN THE FORM OF OFlCE STAFF AND 5 3 $EPARTMENT OF (OMELAND 3ECURITY POLICE OFlCERS -EMBERS ARE ASKING +OHL TO VOTE hOUT OF )RAQ NOW v HAND OVER h)RAQ TO )RAQIS v hFULLY FUND VETER ANS HEALTH CARE INCLUDING MENTAL HEALTH v PROVIDE hNO STRINGS ATTACHED REPARATIONS TO THE )RAQI PEOPLE v hBAN DEPLETED URANIUMv AND ADVO CATE FUNDS hFOR JOBS AND EDUCA TION NOT FOR WAR AND OCCUPATION v ACCORDING TO A #!. STATEMENT 4HE GROUP NEGOTIATED WITH OFlCE STAFF FOR A TELECONFERENCE WITH +OHL SET FOR TODAY OR &RIDAY BUT REFUSED TO LEAVE IF ITS ORIGI NAL DEMAND WAS NOT MET THAT +OHL MEET PUBLICLY IN -ADISON WITH #!. MEMBERS ON THE RECORD BEFORE 57 -ADISON S SPRING EXAM PERIOD BEGINS $ARCY ,UOMA DIRECTOR OF +OHL S -ADISON OFlCE EMPHASIZED HER DESIRE TO COOPERATE WITH ALL OF #!. MEMBERS 7EDNESDAY AFTERNOON BUT SAID THE OFlCE HAD NEVER SEEN SUCH A HIGH NUMBER OF PROTESTERS h) M TRYING TO BE SO ACCOM 7!,+ /54 0!'%

57 PRESIDENT LAUNCHES REVIEW OF CAMPUS SAFETY PLANS SYSTEMWIDE 57 3YSTEM 0RESIDENT +EVIN 2EILLY ANNOUNCED 7EDNESDAY THAT IN LIGHT OF THE DEADLY SHOOTINGS AT 6IRGINIA 4ECH 57 -ADISON 0OLICE #HIEF 3UE 2ISELING WILL LEAD A COMMITTEE TO REVIEW SECURITY PROCEDURES AT ALL 57 3YSTEM CAMPUSES ACCORDING TO THE !SSOCIATED 0RESS 57 3YSTEM SPOKESPERSON $AVID 'IROUX TOLD THE !0 THE COMMITTEE WILL PERFORM AN IN DEPTH ANALYSIS AND INCORPORATE ANY LESSONS LEARNED AFTER THE DEADLY SHOOTINGS -ONDAY AT 6IRGINIA 4ECH h)T S AN OPPORTUNITY FOR US TO

REASSESS THE SECURITY OF OUR CAM PUSES AND THE ABILITY OF OUR POLICE DEPARTMENTS TO RESPOND v 'IROUX SAID h7E DO NEED TO MAKE SURE THAT WE HAVE GOOD SECURITY PLANS AND GOOD PROCEDURES v (E SAID THE COMMITTEE WILL ALSO INVESTIGATE WHETHER THE UNI VERSITY POLICE AND SAFETY DEPART MENTS HAVE ENOUGH STAFF AND FUNDING TO MAKE SURE OFlCERS ARE hWELL EQUIPPED AND PROPERLY TRAINED v 4HE 57 3YSTEM "OARD OF 2EGENTS IS EXPECTED TO DISCUSS THE ISSUE IN GREATER DEPTH DURING ITS MEETING NEXT MONTH

"OMB THREATS EVACUATIONS AT -INNESOTA 57 ,A #ROSSE "Y !MANDA (OFFSTROM 4(% $!),9 #!2$).!,

! 57 3YSTEM SCHOOL AND A "IG 4EN UNIVERSITY EXPERIENCED BOMB THREATS 7EDNESDAY JUST DAYS AFTER THE DEADLIEST SHOOTING IN 5 3 HISTORY %IGHT BUILDINGS AT THE 5NIVERSITY OF -INNESOTA 4WIN #ITIES WERE EVACUATED AFTER A PRO FESSOR FOUND A BOMB THREAT NOTE 7EDNESDAY AFTERNOON 5NIVERSITY POLICE WERE NOTIlED AROUND NOON AND CONDUCTED AN

EXHAUSTIVE SEARCH BUT NO BOMB WAS FOUND h4HE EIGHT BUILDINGS EVACU ATED EARLIER IN THE DAY HAVE BEEN THOROUGHLY SEARCHED AND NOTHING UNUSUAL WAS LOCATED v 5 OF - 0OLICE #HIEF 'REG (ESTNESS SAID IN A NEWS RELEASE h4HE BUILDINGS WILL REMAIN CLOSED AND UNDER SURVEILLANCE THIS EVENING v 4HE THREAT JUST DAYS AFTER THE 6IRGINIA 4ECH SHOOTING HAD STU 4(2%!43 0!'%

hxTHE GREAT STATE 5NIVERSITY OF 7ISCONSIN SHOULD EVER ENCOURAGE THAT CONTINUAL AND FEARLESS SIFTING AND WINNOWING BY WHICH ALONE THE TRUTH CAN BE FOUND v

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advertising media guide production schedule 2007|2008 bold = production dates = special issues = feature issues = badger GameDay

August 2007 Su M Tu W Th F Sa 26 27 28 29 30 31

September 2007 Su M Tu W Th

Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

October 2007 Su M 1 7 8 14 15 21 22 28 29

December 2007 Su M Tu W Th

Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

W 3 10 17 24 31

Th F Sa 4 5 6 11 12 13 18 19 20 25 26 27

Su M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

January 2008 Su M Tu 1 6 7 8 13 14 15 20 21 22 27 28 29

March 2008 Su M Tu W Th

Tu 2 9 16 23 30

November 2007

W 2 9 16 23 30

Th F Sa 3 4 5 10 11 12 17 18 19 24 25 26 31

February 2008 Su M Tu W Th

F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

April 2008 F

Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Su M Tu 1 6 7 8 13 14 15 20 21 22 27 28 29

W 2 9 16 23 30

Th F Sa 3 4 5 10 11 12 17 18 19 24 25 26

May 2008 Su M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

feature issues special issues 8/29 12/13 1/18 5/8 5/23 5/30

Wisconsin Welcome Fall Farewell Issue Spring Welcome Issue Spring Farewell Issue New Student Mail-Home Summer Registration issue

9/26 10/4 11/14 11/15 2/14 2/20 4/17 4/22

Travel Issue 1 Bar Guide Travel Issue 2 Spring Sublet Guide Readerâ&#x20AC;&#x2122;s Choice Awards Travel Issue 3 Sumer Sublet Guide Travel Issue 4

GameDay issues Date 9/13 9/20 9/27 10/18 10/25 11/8

Wisconsin vs. The Citadel Iowa Michigan State Northern Illinois Indiana (Homecoming) Michigan

* Published each Thursday before Badger home games.

advertising media guide policies

general ad policies Advertisement submissions are due two business days prior to publication at 5 p.m. An insertion order must be signed, and the ad must be receied by the advertising department by this deadline. All cancellations must also be received in writing two business days prior to publication at 5 p.m. The advertiser or the advertiser’s agency shall be responsible for the completeness of the infromation contained in their advertisements. The Daily Cardinal will not be responsible for any errors after the advertisement is proofed by the advertiser or advertiser’s agency. All ads designed by The Daily Cardinal are property of The Daily Cardinal unless specific consent is granted. The Daily Cardinal reserves the right to determine what it deems the primary purpose of any advertisement, and may reject any ad deemed libeous, in poor taste or that may contain false information. The Daily Cardinal reserves the right to increase ad rates at any time with fair written notice unless a rate change occurs at the culmination of an academic year or semester. Online ads must be pre-paid, and do not apply for the pre-pay discount.

policies ad specifications • acceptable files: Adobe PDF, EPS, Photoshop (CS or lower), InDesign (CS or lower), Acrobat (6.0 or lower) • all fonts must be embedded • color must be in CMYK; black and white must be in grayscale • file must be 200 dpi or greater • ads may be mailed to: ads@dailycardinal.com or shipped via CD-ROM

billing & collections policies An insertion order must be signed for each advertisement. The Daily Cardinal reserves the right to obstain from printing an ad if an insertion order is not received by the specified deadline. All advertisements will be billed on a weekly basis unless otherwise arranged with the Billing and Collections Manager. One tearsheet will be provided with each invoice unless otherwise arranged with the Billing and Collections Manager. Full payment is due within 30 days of the date listed as “Date

insert policies

Billed” on the invoice. Payment becomes delinquent 30 days following the “Date Billed.” A 2 percent late payment interest charge of the entire ad cost is incurred upon delinquency and every 30 days thereafter. Advertisements delinquent 90 days or more may be turned over for collection upon discretion of the Business Manager. The Daily Cardinal reserves the right to refuse advertising or require pre-payment from accounts that are past due. The Business Manager can at any time require an advertiser to pre-pay. In the event of forced pre-pay, the pre-pay discount will not be applied. All advertising rates are net and commissions may not be deducted from total cost.

Capital Newspapers, Inc. Attn: Kim Wustrack 1901 Fish Hatchery Rd. Minimum order: 5,000 Madison, WI 53713 Maximum order: 10,000 Insert submissions are due at least The Daily Cardinal is not responsible one week before publication. In- for inserts that are not delivered acserts must be delivered to Capital cording to the above specifications. Newspapers, Inc. at least one week before publication. Inserts deliv- Questions or comments may be diered to Capital Newspapers, Inc. rected ot the Advertising Director at: must be clearly marked “The Daily 608-262-8000 ext. 201 ads@dailycardinal.com Cardinal—publication date.” 2142 Vilas Communications Hall Send pre-printed inserts to: 821 University Ave. Madison, WI 53706

college media

1 column - 1.833”

2007 WSU Home games in yellow.

Sept 1 Wisconsin Sept 8 San Diego State

1”

(at Seattle)

2” 2 columns - 3.833”

3”

4” 3 columns - 5.833”

5”

6”

Welcome Back Back to School Career Expo Dining Guide Holiday Cougpons Finals Edition

Aug 17 Aug 20 Sept 27 Oct 11 Dec 3 Dec 10

Aug 13 Aug 15 Sept 12 Oct 4 Nov 26 Dec 5

Back to School Valentine’s Guide Housing Guide Recreation Guide Mom’s Weekend Mom’s Extra Graduation Finals Edition

Jan 7 Feb 4, 7,12 Feb 11 Mar 3 Apr 11 Apr 12 Apr 28 Apr 28

Jan 2 Jan 30 Feb 4 Feb 22 Apr 7 Apr 8 Apr 21 Apr 23

Idaho USC Arizona Arizona State

Oct 13 Oct 27 Nov 3 Nov 10

Oregon UCLA California Stanford

2007-2008

(Homecoming)

(Dad’s Weekend)

Nov 17 Oregon State Nov 24 Washington Ask your account executive about advertising in the Evergreen’s Sports Weekend issues. Published for each home football game, Sports Weekend oﬀers expanded circulation and comprehensive coverage of WSU sports, including rosters and lineups of that weekend’s big game.

Summer Evergreen starts May 8 June 12 Recreation Guide July 14 Final Summer Issue

May 5 June 3 July 9

Aug 1 Aug 22 Aug 25

July 14 Aug 18 Aug 20

Orientation Edition Welcome Back Back to School

Sept 15 Sept 22 Sept 29 Oct 6

4 columns - 7.833”

Red denotes publishing days Denotes Special Issue AUGUST 2007

7”

8” 5 columns - 9.833”

9”

10”

SEPTEMBER 2007

OCTOBER 2007

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

S M 1 7 8 14 15 21 22 28 29

DECEMBER 2007

JANUARY 2008

FEBRUARY 2008

MARCH 2008

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

APRIL 2008

MAY 2008

JUNE 2008

JULY 2008

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

W 2 9 16 23 30

T 2 9 16 23 30

T 3 10 17 24

F S 3 4 10 11 17 18 24 25 31

F S 4 5 11 12 18 19 25 26

W 2 9 16 23 30

T 3 10 17 24 31

S M T W T 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

F S 4 5 11 12 18 19 25 26

F 2 9 16 23 30

S 3 10 17 24 31

S 1 8 15 22 29

M 2 9 16 23 30

T 2 9 16 23 30

T 3 10 17 24

W 3 10 17 24 31

W 4 11 18 25

T 4 11 18 25

T 5 12 19 26

NOVEMBER 2007 F S 5 6 12 13 19 20 26 27

F 6 13 20 27

S 7 14 21 28

S M T W T 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

W 2 9 16 23 30

T 3 10 17 24 31

F S 2 3 9 10 16 17 23 24 30

F 4 11 18 25

S 5 12 19 26

R AT E C A R D

Read all OveR

2007â&#x20AC;&#x201C;2008 adveRtising Rates and infORmatiOn

College Heights Herald

2007 - 2008 Advertising Rates & Information

Advertising Manager...................................(270) 745-6284 Advertising Sales Department...................(270) 745-6287 Advertising/Business Adviser Jo Ann Thompson.........................(270) 745-6285 Office Manager/Bookkeeping Sherry West..................................(270) 745-2653

GENERAL RATE POLICIES • The Herald may make rate changes, provided you are given notice at least 30 days in advance. In such an event, you may cancel an agreement with no penalty if changes are unsatisfactory.

• The Herald may offer promotions not listed in the rate card.

Centennial Fountain, Western Kentucky University

THE MARKET The College Heights Herald is the main source for news at Western Kentucky University. The Herald offers saturation coverage in a highly affluent market that includes more than 18,000 students and about 2,000 full-time faculty and staff who play a vital role in the economic impact on Bowling Green. Students get most of their information about Western and Bowling Green from the College Heights Herald. Students and faculty alike read & look for the Herald at area newsstands all around the community. Readers turn to the Herald for information about great deals and new businesses in the Bowling Green area.

• All rates are noncommissionable, net rates.

HERALD CREDIT

• MasterCard and Visa are accepted.

• New advertising accounts will prepay until credit is established.

• Advertising statements and tearsheets are mailed at the first of each

• The Herald will extend credit to new accounts upon request

month.

• Accounts not paid within 60 days will be submitted for collection. • Ads exceeding 18” in depth will be considered a full column and will be billed accordingly.

• If you have a question or if there is a discrepancy with your statement at any time, please contact our bookkeeper at (270) 745-2653 as soon as possible.

AD PROOF SCHEDULE Advertisers requiring approval of an ad prior to publication will receive proofs Monday or Wednesday morning prior to publication the next day. All proofs must be returned to the Herald by noon. Changes may be made by phone, e-mail or fax. If the Herald does not receive changes by noon then we assume that all information in your ad is correct and meets your standards.

$5.25

Billed Campus Rate:

$5.60

Billed Local Rate:

$5.85

National Rate:

$7.00

The Herald is pleased to offer you FREE creative and graphic design services by our creative staff; however, if you need photographs shot by Herald photographers there will be an additional fee of $20. National Representative: 360 Youth/Alloy

1906 College Heights Blvd. #11084• WKU • Bowling Green, KY 42101

PHONE: (270) 745-2653 FAX: (270) 745-2697 E-MAIL: advertising@chhonline.com WEB: www.wkuherald.com

Prepaid Rate:

*One-time national advertisements must be prepaid

CONTACT INFORMATION

VOLUME DISCOUNT CONTRACTS*

200 Inches: 500 Inches: 800 Inches: 1200 Inches: 1500 Inches:

$5.00 $4.70 $4. 40 $4.30 $4.20

Please allow 30 days for approval.

• Within 30 days, the business office will send the advertiser either an acceptance or rejection of the credit application. While the application is being processed, the advertiser will be required to pay in full prior to the insertion.

Only advertisers who have in the past paid their bills promptly and have met contractual commitments are eligible to sign a contract for the 2007-2008 school year.

The ONLY file types that we accept are : PDF, EPS, TIFF, JPEG, PSD, GIF and HTML. We do not accept any other file formats. CDs need to be labeled with a list of files, your organization’s name, a contact person, run date and any special instructions. Please Note that we cannot make any changes to a PDF.

•

To promote alcohol awareness the Herald will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. (The Herald will not run “All-You-Can-Drink” ads).

Advertisers may request a spe-

COLOR RATES

PREPRINT INSERTS Minimum Insert Amount: 5,000

•

All political, “closing” and “going out of business” advertising must be prepaid.

•

If the Herald is instructed not to make any changes in an ad produced by the advertiser, the newspaper is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors.

•

It is the responsibility of the advertiser to notify the Herald of errors within 5 business days. - The Herald will be responsible for errors in first publication and by Herald created ads only. - Allowances will be made only for errors that materially affect the value of the advertisement. Non-compliance with this request leaves full responsibility with the advertiser.

•

All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof. In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement.

Maximum Insert Amount: 10,000

$35 per thousand (single sheet) $60 per thousand (multi-fold) $75 per thousand (20 pages or more) Inserts must be scheduled two weeks in advance and delivered one week prior to insertion to the Herald office, 1906 College Heights Blvd. #11084 or the Glasgow Daily Times, 100 Commerce St., Glasgow, KY 42141.

Black & White

One Spot Color

Full Process Color

Adding color to your ad will draw more attention to your ad and bring more customers to your business.

One Spot Color + Black: Two Spot Colors + Black: Three Spot Colors + Black: Full Process Color:

$40 $80 $120 $150

Half Page Ads 6 Columns x 10.5” = 63 column inches 3 Columns x 21” = 63 column inches

HERALD POLICIES

No paid advertisement is accompanied by news stories or free notices.

the Herald is not bound by this request. No full pages ads will be accepted on pages 2 or 3.

6 Columns x 21” = 126 column inches

Contracts are signed with the condition that the space contracted for is to be used by the advertiser signing the contract and exclusively for the business and cannot be sold, given or transferred in whole or part to any other firm, individual or corporation.

•

10% cific location for their ad and 5% the Herald will try to oblige, but

Full Page Ad

Contract advertisers who fail to fulfill contractual requirements will be billed for the unused inches guaranteed in the contract.

wkuherald.com is the College Heights Herald’s national award winning website. For advertising info call 745-6287.

1.75” 3.72” 5.67” 7.62” 9.57” 11.5”

POPULAR AD SIZES

Upon signing a volume discount contract, the advertiser agrees to run the minimum column inches required by the contract. Inches are to be expended as the advertiser desires in the 53 issues that will be published during the 2007-2008 school year.

PREMIUM PLACEMENT Back Page: Page 2 or 3:

1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

CONTRACT TERMS & CONDITIONS

The Herald reserves the right to refuse an advertisement it deems objectionable for any reason.

• Advertising statements and tearsheets are mailed at the first of

• Credit may be extended by completing a credit application.

Adobe Photoshop 5.0 or higher Adobe Acrobat 4.0 or higher

4 p.m. Friday 4 p.m. Tuesday

•

sources listed by the advertiser.

tion.

Adobe Indesign 8.0 or higher Adobe Illustrator 8.0 or higher

MECHANICAL MEASUREMENTS

DEADLINES

*All contracts start on the date signed and are good for that school year only. You will be billed at the end of the year for the inches you do not use.

• The Herald will evaluate the application based upon credit

• Accounts not paid within 60 days will be submitted for collec-

Tuesday Thursday

We accept ads on CD-ROM or via e-mail. Please include all art and fonts on CDs. We accept the following formats:

ONLINE ADVERTISING

under the following conditions: - The advertiser must have an established history of satisfactory credit purchases. - The advertiser must keep the account current with the Herald.

each month.

PUBLICATION DAYS

ELECTRONIC AD SUBMISSIONS

ADVERTISING RATES

Maximum size is 12” x 10”; anything larger must be folded. The Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of acceptance.

1”

1 COLUMN

2”

3”

2 COLUMNS

4”

5”

3 COLUMNS

6”

7”

4 COLUMNS

3 columns x 21”

6 columns x 10.5”

Quarter Page Ads 3 Columns x 10.5” = 31.5 column inches 6 Columns x 5.5” = 33 column inches

Eighth Page Ads 3 Columns x 5” = 15 column inches 5 Columns x 3” = 15 column inches

3 columns x 10.5” 6 columns x 5.5”

3 columns x 5” 5 columns x 3”

*Ask sales representatives for additional sizes.

8”

9”

5 COLUMNS

10”

11”

6 COLUMNS

15 Words: Each Additional Word:

DISPLAY CLASSIFIED ADVERTISING

Page 11

College HeigHts Herald

RecoRd

shooting 53 percent (14-26) as a team from the line. Both teams finished with 11 steals, shot 3-14 from three point range, and were equal in “We came out strong in the rebounds, grabbing 34 each. beginning,” Duck said. “At the Western took advantage of end we just let fatigue fall into Denver’s turnovers, convertplace... In the end, we settled ing them into 19 points. down and we made “All the girls said some free throws it was really hard to when we needed play there because them and we found a of the elevation,” way to win.” junior forward Duck finished Nadege Muna said. the contest with “And it was tough 14 points, while to breathe. But we senior guard Tifany found a way to make Zaragoza added it work.” a season-high 12 The win helped Crystal Kelly points. the Lady Toppers Despite Kelly’s maintain their sole record-breaking night from the possession of second place in free throw stripe, Western had the Sun Belt East Division. free throw woes of its own, Middle Tennessee State is in first with a 10-0 mark in conference and a 18-3 overall record. u Fastest Lady Topper to Western now returns home reach 1,000 points - 51 for a 7 p.m. Thursday game games against Sun Belt Conference u Most points by a freshnewcomer Louisiana-Monroe man - 579 points in Diddle Arena. u Scored third highest single-season total in school Reach David Harten history - 687 points at sports@wkuherald.com.

$7.00 per column inch

$6.00 30¢

CLASSIFIED DEADLINES Deadlines for both line and display classified ads are Friday at 4 p.m. for Tuesday’s publication and Tuesday at 4 p.m. for Thursday’s publication.

CLASSIFIED ART Make your line classified stand out from the rest by adding one of our many different art tags. One can be added to your classified ad for an additional $2.00.

Southern Illinois. “Two-and-a-half weeks off, and that’s actually good,” Marchionda said. “Even on the guys’ side, I wouldn’t mind having that time off and

not worry about things and worry about the conference meet.” Marchionda knows they can’t look too far ahead. “We still have to worry about

SIU, so that will be in the back of our minds this week,” he said.

Burns was arrested at 720 Patton Way, apartment 710. He could not be reached for comment. Inside linebackers coach Cary Marquell declined to comment. Head coach David Elson could not be reached for comment.

The incident marks the eighth arrest in the past 15 months within the athletics department. The arrest also comes on the heels of last Tuesday’s behavior talks, at which an NCAA representative addressed alco-

hol issues with athletes.

(15 words maximum in a 1x1 ad) BuRgLaRy

Bowling Green police, said he wasn’t sure if charges would be pressed against others involved.

SPRING BREAK

CLASSIFIED ADS Guys & Gals Haircuts

(A word is defined as that which begins and/or ends with a space. A number, telephone number and any abbreviation are each counted as one word.)

Lap

BarBer College S

C B

K g

2417 Russlleville Rd Bowling Green KY 42101 (270)782-3261

Reach Andrew Robinson at sports@wkuherald.com.

Herald reporter Andrew McNamara contributed to this story. Reach the reporters at sports@wkuherald.com.

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9F;P J?FG

INFORMATION

800-488-8828

www.sandpiperbeacon.com

FREE SPRING BREAK MODEL SEARCH CALENDAR*

10% off

collision repairs to all Western students & faculty Free estimates Pick-up and delivery available

CYAN MEGENTA YELLOW BLACK

TA YELLOW

Classified ads will be accepted on a prepaid basis only, except for established clients. Tearsheets will be provided by request only.

••••••••••••••••••• Stonehenge Properties 1 & 2 bdrm. available. Ask about our move in specials. Call 320-6425 ••••••••••••••••••• Cabell Gardens Fall 2007 Executive apartments, one block from WKU, 3 bdrm., $250 each, parking, W/D, all appliances. 1504 Park St. 270-781-9182 ••••••••••••••••••• 1 Bdrm Apt. 1425 State St. across from WKU. $375/mo. 2 Bedroom cottage. 1305 Magnolia $475/mo. 781-8307 ••••••••••••••••••• 1328 Adams St., very nice, 2 bedroom apt., $375/mo., no pets, lease and deposit required. Call 846-2397 ••••••••••••••••••• 1, 2 & 3 Bdrms. New 21 Station Fitness Center and Business Center! Adjacent to WKU Shuttle! Call 842-4063 cameronpark@bellsouth.net ••••••••••••••••••• 1 Bdrm. Apt. All utilities and high-speed internet included. $290/mo. Take over lease (Feb-Aug). 270-792-8479 ••••••••••••••••••• 2 Bdrm Apt. including washer/ dryer. All electric. $250 Move In Special. Call 782-1863. •••••••••••••••••••

For Rent

••••••••••••••••••• All Utilities Paid! 1 BR $519; 2 BR $579 3 Minutes to Campus! New Hardwood! Sparkling Pool! Now Pre-Leasing for Summer/Fall Semester. Limited Availability!Call 781-5471 www.greenhavenapartments.com ••••••••••••••••••• The Registry. 1 Bdrm, includes utilities, $395/mo. Please take over lease from Feb. thru July. 270-307-6514 •••••••••••••••••••

4 Bedroom 2 Bath House

Across From New SAE House NEwly REmodElEd INSIdE VERy lARgE BEdRoomS ExtRA NIcE $1,100 per month 782-7885

Hillside Apartments

New Price!!!

2Bdrms. $475/mo. Most Utilities Paid! Close to Campus! Call Ben or Abby.

Campus Walk Apartments Next To Froggy’s Pizza

Call 782-8282

Spring Break •••••••••••••••••••

BAHAMAS SPRING BREAK CELEBRITY CRUISE from $339! Includes Meals, Taxes, Exclusive Parties w/MTV Celebrities. Cancun, Acapulco, Nassau, Jamaica From $599! Panama City & Daytona from $169! Organize a group and travel FREE! Call StudentCity.com/Spring BreakTravel.com at 1.888.SPRINGBREAK or visit www.StudentCity.com

•••••••••••••••••••

Miscellaneous

••••••••••••••••••• Filmmakers, Actors, Students, etc... I shot a short film in Bowling Green recently called “The Painter” (5 Minutes). It is entered into OTL Reality Series. We are trying to get as many hits as possible. You can go to my direct link and view the film http://films. thelot.com/films/1938 ••••••••••••••••••• Guys and girls haircuts $5.00. Barber College of South Central Kentucky. 782-3261 ••••••••••••••••••• Dragons Dream is now Open at 850 B 31-W Bypass. Carrying the finest Hand Dipped Insence, Essential, Oils, Healing Lotions, Must see to believe. Medicine Card Readings. Learn the Ancient Secrets of the Shamans. All Students will receive a free gift with ID. Other unique Pagan related items Call 282-3826. ••••••••••••••••••• If your new to WKU, then you need to know about OUTER LOOP in the Greenwood Mall. $20 Body Piercing, over 10,000 pieces of body jewelry, Customized T-shirts in about 30 mins, Band tees & hoodies, and our newest addition..... OUTER LOOP SKATE SHOP! www.outerloop.biz •••••••••••••••••••

Help Wanted

Tell That Special Person in Your Life How Much You Care for Them!

Place a Special Message in our Valentine’s Day Editon of the Herald!

1020 Halifax Drive Suite 104, Owensboro, KY 42301.

Camp Counselors Great benefits, fun traditions Lifeguards(we can train) and playful atmosphere. Jobs Boating Directors are going fast. Apply today! Assistant Director www.kygirlscoutcamps.org

Valentine’s Day Special Spring Job Fair Commencement Special

closer to constr

Grading Progress resolutionplan to be protestedpresented

Tuition Faculty salaries rates deter increasing state goals

Divine

Jeanne Johnson

Wage raise Western above state average is largest fundin increa g se in next year’s budge t

Groups make history on Hill

WKU

HeigHts

www.wku

herald.com

Cream of the crop

Teachers get and school pied for Hope Harbor scholars hips page

unite to mourn

Help girls grow strong, make lifelong friends and kayak in your free time!

it out Greeks duke earch res for cancer

Western Kentucky University is an Affirmative Action/Equal Opportunity Employer.

tragedy

The Herald is not responsible for errors in classified advertisements after the first insertion.

About 1,500

No refunds will be given for classified advertising canceled after the deadline.

For acceptance of mail-order advertising, a sample must accompany the insertion order.

A College Heights Herald Special Section • May 3, 2007

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Group organ to raise pov izes fast erty aware ness pate in worldw ide event

City commission to vote on two-way streets, traffic signals

tition boxing compe

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Students partici

Tues.

On Thursda

83º 46º

Wed.

57º 32º

Next Tuesday On Thursday

Fri.

Thurs.

TA YELLOW

CYAN MEGEN

Tues.

53º 34º

53º 32º

53º 31º

Thurs.

Wed.

62º 31º

55º 36º

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Fri.

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57º 45º

Thurs.

63º 41º

Fri.

72º 44º

Sat.

Sun.

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CYAN MEGENTA YELLOW BLACK

BLACK

2007 - 2008 PUBLICATION CALENDAR AUGUST 2007 S

5 12 19 26

6 13 20 27

7 14 21 28

W 1 8 15 22 29

T 2 9 16 23 30

SEPTEMBER 2007

F 3 10 17 24 31

S 4 11 18 25

2 9 16

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

23/ 30

NOVEMBER 2007 S

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

T 1 8 15 22 29

F 2 9 16 23 30

OCTOBER 2007 S 1 8 15 22 29

S 7 14 21 28

2 9 16

3 10 17

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

23/ 30 24/ 31

T 2 9 16 23 30

T 4 11 18 25

W 3 10 17 24 31

F 5 12 19 26

S 6 13 20 27

JANUARY 2008

DECEMBER 2007 S 3 10 17 24

M 1 8 15 22 29

S 1 8 15 22 29

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

CYAN MEGENTA YELLOW BLACK

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A College Heights Herald Special Section • March 22, 2007

A College Heights Herald Special Section • November 2, 2006

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A College Heights Herald Special Section • February 13, 2007

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FEBRUARY 2008 Transitions Career Services Job Fair 2007, Wednesday, March 28, 1-4 p.m., Carroll Knicely Center

Laws of

Cultural exposure helps future

Exam prep essential

Graduates work for jobs

On the

edge of

greatness Inside:

Attraction n D`e[# )9

The mental workings of love and beauty through chemical processes

n 9f[p# *9

How biological attributes subconsciously attract and seduce potential lovers

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How cultures around the world celebrate Valentine’s Day and how society is affected

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

F 1 8 15 22 29

MARCH 2008 S 2 9 16 23

APRIL / MAY 2008

2 9 16

3 10 17

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

23/ 30 24/ 31

S 1 8 15 22 29

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24 1

F 4 11 18 25 2

S 5 12 19 26 3

� Turning frustration to motivation, page 2B � New Toppers bring diversity, page 3B � Toppers look to return to NCAAs , page 4B � Replacing Winchester, Wilborn, page 5B � New Lady Toppers make impact, page 6B � It’s Crystal Kelly’s team now, page 7B � Two Lady Toppers bring local feel, page 9B

Other Special Sections may be added to our publication calendar throughout the year.

Big Red, Mascot, Western Kentucky University

First Spring Paper Valentine’s Day Special Spring Job Fair Spring Break No Paper (Spring Break) Commencement Special

January 22 February 12 March 6 March 10-14 March 18 May 1

Rememberin g Campuses

Greek organizations in the “Divine Nine”

First Fall Paper No Paper (Labor Day) No Paper (Fall Break) Fall Career Fair Basketball Preview Homecoming Section Thanksgiving Holiday

Spring Semester

Herald

Western lookin Debate to resume next month with new strategg to the future ic plan

The

uction

on and off the field page 14

APPLICATION DEADLINE: February 15, 2007

Publication Date

February 12 March 6 May 1

Bryan

, two to go

g one step New buildin

TA YELLO W BLACK

Taking con Baseball players game trol

page 5

All qualified individuals are encouraged to apply including women, minorities, persons with disabilities and disabled veterans.

CYAN MEGENTA YELLOW BLACK

Publication Date

Three down

Once selected, the individual is responsible for submitting a criminal background check.

The College Heights Herald Special Sections are a must see for students and faculty at Western Kentucky University. To reserve ad space in one of these special sections call (270) 745-6287. Deadlines for special sections are usually 1 week before publication.

Spring Special Sections

presidency

Kendrick

•Have completed at least one year of college and be enrolled as a college student or have a college degree. •Have demonstrated a high level of academic performance. •Be of high moral character. •Have had successful experience working with young people. •Have recreational interests/skills which can be shared with young people.

www.wkuherald.com

Officer elections start today ates vie for Two candid

CYAN MEGEN

Academic achievem ent

Three have associate been selected as vice preside candidates for nt position

To apply please send resume and cover letter to: Dr. Julia Roberts at The Center for Gifted Studies or to the Human Resources Department at Western Kentucky University.

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July 13 October 25 November 1 November 8

herald.com

www.wku

Job Description and Qualifications

Because the residential counselors must work closely with gifted young people and are expected to serve as positive adult role models for these students, individuals selected for these positions must:

Men take Sun Belt title page 10

College HeigHts Herald College

Herald

Residential Counselors will live in the residence hall with the camp/program students and will work seven days a week. The salary is $300 per week plus room and meals.

Publisher’s Notice: All real estate advertised in this newspaper is subject to the Fair Housing Act of 1968 which makes it illegal to advertise “any preference, limitation, or discrimination based on race, color, religion, sex, or national origin, handicapped status, families with children, or any intention to make such a preference, limitation or discrimination.” This newspaper will not knowingly accept any advertising for real estate which is in violation of the law. Our readers are hereby informed that all dwellings advertised in this newspaper are available on an equal opportunity basis. Please notify the Fair Housing Council at 502-583-3247 or 1-800-558-3247 if you feel there has been a violation.

SPECIAL SECTIONS

View of the Hill Fall Career Fair Basketball Preview Homecoming Section

HeigHts

RESIDENTIAL COUNSELOR FOR SUMMER PROGRAMS FOR GIFTED STUDENTS Western Kentucky University’s Center for Gifted Studies will employ 14-16 individuals to serve as residential counselors for the two-week Summer Camp for Academically Talented Middle School Students (June 10-June 22) and the three-week Summer Program for Verbally and Mathematically Precocious Youth (June 24-July 14). Each counselor will have direct responsibility for supervising the conduct and activities of 12-16 residential students when these students are not in class. In addition, the counselor staff will be responsible for planning, implementing, and supervising individual and group recreational activities for SCATS and VAMPY students in the evenings and on weekends. The residential counselor staff will work under the direct supervision of Dr. Julia Roberts, Director of The Center for Gifted Studies, and Mrs. Carolyn Hagaman, Coordinator of Summer Programming.

Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate.

Fall Special Sections

College

Peat

Western budget set to go before Board of Regents page 3

edia Visit wkuhe and multim exclusives

page 12

Cartridge Depot A company specializing in refilling and remanufacturing of ink cartridges and laser toners, is now hiring for an outside sales position in the Bowling Green area. Please mail resume with salary requirements to:

••••••••••••••••••• Babysitter needed in afternoons to help drive kids and run errands. Must be available by 2:30 pm. $7/hr. 781-7736. •••••••••••••••••••

Core costs

e for Web Go onlin rald.com

Wester to Mexico is going chapter

For Rent

BLACK

Disc golf town comes to

border of the ity South for Human page 3 n’s Habitat

The Herald does not print adoption, research/term paper for re-sale or mailing/stuffing circular advertisements.

Ask your sales representative about classified art that will best suit your needs.

Advertising Rates & Information

7100 Russellville Rd · 781-2563 Monday- Friday: 8 am- 5 pm

CYAN MEGEN

Advertisements can include a logo depending on size.

August 28 September 4 October 4 October 25 November 1 November 8 November 21-25

2007 - 2008

Scott McIntyre/Herald Scottsville freshman Andrew Bloink competes in the fly at the swim team’s last home meet on Saturday. The swim team’s next meet is Feb. 3 at the Southern Illinois Invitational in Carbondale, Ill.

through 17. The Toppers return to action Saturday against

Fall Semester

College HeigHts Herald

May

LINE CLASSIFIED RATES

January 30, 2007

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