2008-3b-3 by CNBAM

Important Dates Welcome Back Issue

Thursday, August 30, 2007 Display Ad Deadline: Thursday, August 23 at 3 p.m. Classified Line Ad Deadline: Friday, August 24 at noon

First Regular DP

Wednesday, September 5, 2007 Display Ad Deadline: Friday, August 31 at 3 p.m. Classified Line Ad Deadline: Tuesday, September 4 at noon (The Daily Pennsylvanian business office will be closed Labor Day, Monday, September 3.)

First 34th Street Magazine Thursday, September 13, 2007 Ad Deadline: Thursday, September 6 at 3 p.m.

Football Preview

Friday, September 14, 2007 Ad Deadline: Friday, September 7 at 3 p.m. 4015 Walnut Street, Philadelphia, Pennsylvania 19104-6198 Business (215) 898-6581 • Fax (215) 898-2050 E-Mail: advertising@dailypennsylvanian.com

Fall 2007 Special Issues Calendar

Welcome Back Issue

Football Preview

Issue Date: Thursday, August 30 Deadline: Thursday, August 23

Issue Date: Friday, September 14 Deadline: Friday, September 7

Distributed during move-in week — well before classes start and while Penn students have shopping, furnishing, and recreation on their minds. A great way to reach both returning students and new arrivals.

This complete pre-season guide is published the day before the Quakers’ 2007 season opener (vs Lafayette). It previews the team, the competition, and the Quakers’ quest to win the Ivy League title.

Homecoming Issue

Fall Dining Guide

Issue Date: Friday, October 19 Deadline: Wednesday, October 17

Issue Date: Deadline:

Wednesday, October 31 Wednesday, October 24

A Homecoming Weekend preview that reaches both the Penn community and returning alumni, covering the game and all of the weekend events. Published on Friday, the day before Homecoming.

A complete restaurant guide, including a directory of more than 800 establishments in the Philadelphia area. A comprehensive guide to dining and nightlife that many readers will keep and use all semester.

Basketball Preview

Final Exams Issue

Issue Date: Friday, November 16 Deadline: Friday, November 9

Issue Date: Tuesday, December 11 Deadline: Thursday, December 6

A pre-season guide, published just before the season-opening game, and a keepsake for fans. The Basketball Preview includes player profiles, the competition, schedules and much more, as the Quakers begin their quest to retain the Ivy League title. (date subject to change)

Distributed after fall term classes end, at the start of final exams week. This two-section, feature-packed issue is your best chance to reach Penn students as they get their holiday shopping finished before heading home.

4015 Walnut Street • Philadelphia, Pennsylvania 19104-6198 Phone: (215) 898-6581 • Fax: (215) 898-2050 • E-mail: advertising@dailypennsylvanian.com

Your customers are back Reach them with The Daily Pennsylvanian’s

Welcome Back Issue • The Welcome Back Issue has 3 sections packed with campus and local news, sports and an introduction to life in Philadelphia • This issue is your first chance to reach the thousands of new and returning students and faculty • 14,000 copies of The Welcome Back Issue are distributed around campus • The Welcome Back Issue will be distributed during move-in week, when students are settling in and establishing their buying habits

Issue Date: Thursday, August 30

Ad Deadline: Thursday, August 23 at 3:00 pm Putting Penn to Paper

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

Welcome Back Issue — Thursday, August 30 Ad Size Information

Common Sizes

Ad sizes are expressed as the number of columns wide by the number of inches tall (i.e. a “2 x 4” ad is 2 columns wide by 4 inches tall). Multiplying columns by inches gives the total number of column inches (i.e. 2 x 4 = 8 column inches). Multiplying column inches by the ad rate gives the cost of an ad.

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch 1 column wide (1.729”)

Any size ad can be created according to these rules: • Widths are in full columns (no halves or fractions). • Heights are in 1⁄ 2” increments, 1” minimum. • Minimum size: 2 column inches (1 x 2 or 2 x 1).

Column Sizes

1 2 3 4 5 6

Inches

1 3 ⁄4 3 9⁄16 5 3⁄8 7 1⁄4 9 1 ⁄16 10 7⁄8

or or or or or or

10p4 21p4 32p4 43p4 54p3 65p3

col. col. col. col. col. col. col. col. col. col. col.

x x x x x x x x x x x

21” 21” 14” 16” 10 1⁄2” 10 1⁄2” 10 1⁄2” 8” 8” 5” 4”

The diagrams below represent several common ad sizes. The prices shown are based upon the local open (onetime) ad rate, $11.40 per column inch. For customers with annual volume contract rates, multiply columns by inches by the applicable rate to determine the cost.

Quarter Page 3 col. x 101⁄2 ” $359.10

Picas

1.729 3.558 5.388 7.217 9.046 10.875

6 4 6 4 6 4 3 4 2 3 2

Sample Ad Costs

Full Page 6 col. x 21” $1,436.40

ADVERTISING COLUMN WIDTHS Columns

Full Page ............................................ Two-thirds Page (vertical) ..................... Two-thirds Page (horizontal) ................. Half Page (vertical).............................. Half Page (horizontal) .......................... Third Page .......................................... Quarter Page (vertical) ......................... Quarter Page (horizontal) ..................... Eighth Page (vertical) .......................... Eighth Page (horizontal)....................... Sixteenth Page ....................................

1⁄16 Page

Half Page 4 col. x 16” $729.60

2 col. x 4” $91.20 1⁄8

Page 2 col. x 8” $182.40

1⁄8 Page 3 col. x 5” $171.00

Half Page 6 col. x 101⁄2 ” $718.20

Guaranteed Position 10% • Guaranteed Position ..................................... of ad’s space cost

($40 minimum)

Guaranteed position only applies to specific pages or sections, not to the position on a page. Alternatively, advertisers may request ad position without a fee, but also without a guarantee of placement. Position guarantees are sold on a first-come, firstserved basis, based on availability. Not all position requests are possible due to layout and press configurations.

Color Rates • Spot (Single) Color .................................. $105.00 • Process (Multiple/Full) Color.................... $160.00 Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue. Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

For more information call (215) 898-6581

Ivy League Football is back Reach the fans with The Daily Pennsylvanian’s

Football Preview • The Football Preview will be inserted into all 14,000 copies of The Daily Pennsylvanian and distributed to over 90 campus locations • The Football Preview is published the day before the opening game of the season • This keepsake edition has the schedules, player profiles, scouting reports, photos, features, and much more • The Daily Pennsylvanian’s Production Department can create an ad for you that will tie into the football theme. Use the ad space to make your business a part of the Penn football experience

Issue Date: Friday, September 14

Ad Deadline: Friday, September 7 at 3:00 pm Putting Penn to Paper

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

Football Preview — Friday, September 14 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch

Column Sizes ADVERTISING COLUMN WIDTHS

1 2 3 4 5

Inches

1 3 ⁄4 3 9⁄16 5 3⁄8 7 1⁄4 9 1 ⁄16

or or or or or

col. col. col. col. col. col.

x x x x x x

101⁄2” 81⁄2” 51⁄2” 61⁄2” 5” 31⁄2”

Sample Ad Costs

1 column wide (1.729”)

Columns

Full Page ...............................................5 Half Page (Vertical) ................................3 Half Page (Horizontal).............................5 Quarter Page (Vertical) ............................2 Quarter Page (Horizontal) ........................3 Eighth Page ..........................................2

Picas

1.729 3.558 5.388 7.217 9.046

10p4 21p4 32p4 43p4 54p

Full Page 5 col. x 101⁄2 ” $598.50

Half Page 5 col. x 51⁄2 ” $313.50

Half Page 3 col. x 81⁄2 ” $290.70

1⁄4

Page 2 col. x 61⁄2 ” $148.20

Color Rates • Spot (Single) Color .................................. $105.00 • Process (Multiple/Full) Color.................... $160.00

Guaranteed Position 10% • Guaranteed Position ..................................... of ad’s space cost

($40 minimum)

Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue. Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

Position guarantees are sold on a first-come, firstserved basis, based on availability. Not all position requests are possible due to layout and press configurations.

For more information call (215) 898-6581

It’s Homecoming Weekend Reach the Penn Community and Returning Alumni with The Daily Pennsylvanian’s

Homecoming Issue • On Homecoming Weekend, the campus is packed with students, faculty, alumni and parents. The Homecoming Issue reaches all of them • The Homecoming Issue previews the big game (vs. Yale), as well as all of the Homecoming activities and events • The Homecoming Issue also covers all of the current news and sports you’d expect to find in The Daily Pennsylvanian • The big Friday issue remains in the newspaper boxes through Homecoming Weekend

Issue Date: Friday, October 19

Ad Deadline: Wednesday, October 17 at 3:00 pm Putting Penn to Paper

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

Homecoming Issue — Friday, October 19 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch 1 column wide (1.729”)

Column Sizes

1 2 3 4 5 6

Inches

1 3 ⁄4 3 9⁄16 5 3⁄8 7 1⁄4 9 1 ⁄16 10 7⁄8

or or or or or or

10p4 21p4 32p4 43p4 54p3 65p3

col. col. col. col. col. col. col. col. col. col. col.

x x x x x x x x x x x

21” 21” 14” 16” 10 1⁄2” 10 1⁄2” 10 1⁄2” 8” 8” 5” 4”

Quarter Page 3 col. x 101⁄2 ” $359.10

Picas

1.729 3.558 5.388 7.217 9.046 10.875

6 4 6 4 6 4 3 4 2 3 2

Sample Ad Costs

Full Page 6 col. x 21” $1,436.40

ADVERTISING COLUMN WIDTHS Columns

1⁄16 Page

Half Page 4 col. x 16” $729.60

2 col. x 4” $91.20 1⁄8

Page 2 col. x 8” $182.40

1⁄8 Page 3 col. x 5” $171.00

Half Page 6 col. x 101⁄2 ” $718.20

Guaranteed Position 10% • Guaranteed Position ..................................... of ad’s space cost

($40 minimum)

For more information call (215) 898-6581

Hungry for a slice of the Penn Market? Reach them with The Daily Pennsylvanian’s

Dining Guides • Readers of the Daily Pennsylvanian spend over sixty million dollars each year at sit-down restaurants • The Daily Pennsylvanian’s print Dining Guides are published once each semester. The Online Dining Guide is up year round • The Fall Dining Guide is a keepsake issue, inserted into all 14,000 copies of The Daily Pennsylvanian and distributed to over 90 locations around Penn’s campus • The Online Dining Guide is the most comprehensive dining directory in Philadelphia, and contains reviews and ratings from students and faculty

Print Issue Date: Wednesday, October 31

Ad Deadline: Wednesday, October 24 at 3:00 pm Putting Penn to Paper

Information on ad rates and sizes is on the attached flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Daily Pennsylvanian Rates and Information — Fall and Spring Dining Guides

Fall Dining Guide: Wednesday, October 31 Ad Deadline: Wednesday, October 24 at 3 pm Spring Dining Guide: February 19, 2008 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch

Column Sizes ADVERTISING COLUMN WIDTHS

1 2 3 4 5

Inches

1 3 ⁄4 3 9⁄16 5 3⁄8 7 1⁄4 9 1 ⁄16

or or or or or

col. col. col. col. col. col.

x x x x x x

101⁄2” 81⁄2” 51⁄2” 61⁄2” 5” 31⁄2”

Sample Ad Costs

1 column wide (1.729”)

Columns

Picas

1.729 3.558 5.388 7.217 9.046

10p4 21p4 32p4 43p4 54p

Guaranteed Position 10% • Guaranteed Position ..................................... of ad’s space cost

($40 minimum)

Full Page 5 col. x 101⁄2 ” $598.50

Half Page 5 col. x 51⁄2 ” $313.50

Half Page 3 col. x 81⁄2 ” $290.70

1⁄4

Page 2 col. x 61⁄2 ” $148.20

For more information call (215) 898-6581

Rates and Information — Printed Fall and Spring Dining Guides

For the BEST DEALS, Use the Combination Sample Packages Listed Below Online Dining Guide

Rate Options

Over 800 entries, including full service to fast-food restaurants, nightclubs and bars in the Philadelphia area. Listings include a full description, valuable search criteria such as parking, student discounts, online reservations and much more. The Dining Guide also includes reader reviews from Penn students, a feature that gives the Online Dining Guide a specific Penn flare.

Advertise in print or online separately, or in combination. Online rates are based on a six month or one year commitment:

Online Only 6 months .............................................. $180.00

Premier Listings

12 months ............................................ $300.00

For a small fee, Premier Listings add:

Display:

Your restaurant is highlighted and moved to the top of the list in the search results

Menu:

A downloadable PDF copy of your menu. Change the menu as often as you’d like

Picture:

Your logo or graphic of any kind. Change the picture as often as you’d like

+ 10% off Fall or Spring print Dining Guide Ad

Coupons:

Printable coupons for online users. Change the coupon as often as you’d like

12 months ............................................. $240.00

Web Page:

For restaurants that do not have a web site

ONLINE & PRINT COMBO — BEST DEAL — 6 months ............................................... $150.00

+ 10% off Fall and Spring print Dining Guide Ad

Sample Dining Guide Packages Full Year Packages Ad Size

Print Dining Guide

Full Page Half Page Quarter Page Eighth Page

Fall Fall Fall Fall

and and and and

Spring Spring Spring Spring

Dining Dining Dining Dining

Online Dining Guide Guides Guides Guides Guides

12 12 12 12

months months months months

TOTAL $1,213.35* $749.85* $481.02* $369.78*

Half-Year Packages Ad Size

Print Dining Guide

Full Page Half Page Quarter Page Eighth Page

Fall Fall Fall Fall

Dining Dining Dining Dining

Guide Guide Guide Guide

Online Dining Guide 6 6 6 6

months months months months

TOTAL $688.65* $432.15* $283.38* $221.82*

*Rates based on the local open rate and multi-day discount when applicable. For customers with volume contracts, use the contract rate.

For more information call (215) 898-6581

Take your best shot at reaching your market with The Daily Pennsylvanian’s

Basketball Preview • Basketball is big at Penn, and passionate Quaker fans will turn to the Basketball Preview for complete coverage of the upcoming season • The Basketball Preview is published just before the opening game of the season, and includes a season preview, schedules and player profiles • 14,000 copies of the Basketball Preview will be inserted into The Daily Pennsylvanian and distributed to over 90 locations around campus • Make your business a part of the basketball experience by wishing the Quakers luck on the season or giving discounts to fans

Issue Date: Friday, November 9

Ad Deadline: Friday, November 2 at 3:00 pm Putting Penn to Paper

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

Basketball Preview — Friday, November 9 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch

Column Sizes ADVERTISING COLUMN WIDTHS

1 2 3 4 5

Inches

1 3 ⁄4 3 9⁄16 5 3⁄8 7 1⁄4 9 1 ⁄16

or or or or or

col. col. col. col. col. col.

x x x x x x

101⁄2” 81⁄2” 51⁄2” 61⁄2” 5” 31⁄2”

Sample Ad Costs

1 column wide (1.729”)

Columns

Picas

1.729 3.558 5.388 7.217 9.046

10p4 21p4 32p4 43p4 54p

Full Page 5 col. x 101⁄2 ” $598.50

Half Page 5 col. x 51⁄2 ” $313.50

Half Page 3 col. x 81⁄2 ” $290.70

1⁄4

Page 2 col. x 61⁄2 ” $148.20

Color Rates • Spot (Single) Color .................................. $105.00 • Process (Multiple/Full) Color.................... $160.00

Guaranteed Position 10% • Guaranteed Position ..................................... of ad’s space cost

($40 minimum)

Position guarantees are sold on a first-come, firstserved basis, based on availability. Not all position requests are possible due to layout and press configurations.

For more information call (215) 898-6581

Important Dates Last 34th Street Magazine Thursday, December 6, 2007 Display Ad Deadline: Thursday, November 29 at 3 p.m.

Last Regular DP Friday, December 7, 2007 Display Ad Deadline: Wednesday, December 5 at 3 p.m.

Final Exams Issue Tuesday, December 11, 2007 Display Ad Deadline: Thursday, December 6 at 3 p.m.

First Spring Issue of the DP Wednesday, January 16, 2008 Display Ad Deadline: Monday, January 14 at 3 p.m. 4015 Walnut Street, Philadelphia, Pennsylvania 19104-6198 Business (215) 898-6581 • Fax (215) 898-2050 E-Mail: advertising@dailypennsylvanian.com

They’ll need a break sometime Get their attention with The Daily Pennsylvanian’s

Final Exams Issue • At the end of the school year, students are busy studying for finals. They’ll look to the Final Exams Issue for places to go to get a break from the rigors of studying and stressing • The Final Exams Issue also serves as a holiday guide, since students are also shopping for gifts before they head home for winter break • The Final Exams Issue is the last chance for you to reach Penn students and faculty before they fall semester ends • 14,000 copies of The Final Exams Issue will be distributed to dorms, libraries and other areas where students will be studying

Issue Date: Tuesday, December 11

Ad Deadline: Thursday, December 6 at 3:00 pm Putting Penn to Paper

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

Final Exams Issue — Tuesday, December 11 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch 1 column wide (1.729”)

Column Sizes

1 2 3 4 5 6

Inches

1 3 ⁄4 3 9⁄16 5 3⁄8 7 1⁄4 9 1 ⁄16 10 7⁄8

or or or or or or

10p4 21p4 32p4 43p4 54p3 65p3

col. col. col. col. col. col. col. col. col. col. col.

x x x x x x x x x x x

21” 21” 14” 16” 10 1⁄2” 10 1⁄2” 10 1⁄2” 8” 8” 5” 4”

Quarter Page 3 col. x 101⁄2 ” $359.10

Picas

1.729 3.558 5.388 7.217 9.046 10.875

6 4 6 4 6 4 3 4 2 3 2

Sample Ad Costs

Full Page 6 col. x 21” $1,436.40

ADVERTISING COLUMN WIDTHS Columns

1⁄16 Page

Half Page 4 col. x 16” $729.60

2 col. x 4” $91.20 1⁄8

Page 2 col. x 8” $182.40

1⁄8 Page 3 col. x 5” $171.00

Half Page 6 col. x 101⁄2 ” $718.20

Guaranteed Position 10% • Guaranteed Position ..................................... of ad’s space cost

($40 minimum)

For more information call (215) 898-6581

Open your doors to 10,000 Penn Students with

The Daily Pennsylvanian’s

Housing Guide • More than 10,000 Penn students are now searching for places to live off campus next school year • The Housing Guide is inserted into all 14,000 copies of The Daily Pennsylvanian and covers everything from realtors to storage and shipping to furniture shopping • The Housing Guide is a great source of information about available housing in Center City and the campus area

Issue Issue Date: Date:

Tuesday, Thursday, January 301 September Ad Ad Deadline: Deadline:

The Daily Pennsylvanian Putting Penn to Paper

Tuesday, Thursday, January 23 August 25 at at 3:00 3:00 pm pm

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Daily Pennsylvanian Housing Guide — Tuesday, January 30 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch

Full Page ..............................................5 Half Page (vertical) ................................3 Half Page (horizontal) ............................5 Quarter Page ..........................................2 Eighth Page ..........................................2

col. col. col. col. col.

x x x x x

111⁄2” 9 1 ⁄ 2” 5 1 ⁄ 2” 7” 3 1 ⁄ 2”

Sample Ad Costs

1 column wide (1.833”)

The diagrams below represent several common ad sizes. The prices shown are based upon the local open (onetime) ad rate, $11.10 per column inch. For customers with annual volume contract rates, multiply columns by inches by the applicable rate to determine the cost.

Full Page 5 col. x 111⁄2 ” $638.25

Column Sizes ADVERTISING COLUMN WIDTHS Columns

1 2 3 4 5

Inches

1 13 ⁄16 3 13 ⁄16 5 3⁄4 7 11⁄16 9 11 ⁄16

or or or or or

Picas

1.833 3.792 5.750 7.708 9.667

11p0 22p9 34p6 46p3 58p

Guaranteed Position

• Guaranteed Position ......................................10% of ad’s space cost

($40 minimum)

Half Page 5 col. x 51⁄2 ” $305.25

Half Page 3 col. x 91⁄2 ” $316.35

1⁄4

Page 2 col. x 7” $155.40

Color Rates • Spot (Single) Color ........................................$95 • Process (Multiple/Full) Color ........................$160 Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue. Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

For more information call (215) 898-6581

Hungry for a slice of the Penn Market? Reach them with

The Daily Pennsylvanian’s Print and Online

Dining Out Guides • Readers of The Daily Pennsylvanian spend over sixty million dollars each year at sit-down restaurants • The Daily Pennsylvanian’s print Dining Guides are published once each semester. The Online Dining Guide is up year round • The Spring Dining Out Guide is a keepsake issue, inserted into all 14,000 copies of The Daily Pennsylvanian and distributed to over 90 locations around Penn’s campus • The Online Dining Guide is the most comprehensive dining directory in Philadelphia, and contains reviews and ratings from students and faculty

The Daily Pennsylvanian Putting Penn to Paper

Print Issue Date: Issue Date:

Tuesday, Thursday, February 201 September Ad Ad Deadline: Deadline:

Friday, Thursday, February 9 August 25 at at 3:00 3:00 pm pm

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Daily Pennsylvanian Rates and Information — Spring and Fall Dining Guides

Spring Dining Guide: Tuesday, February 20 Ad Deadline: Friday, February 9 at 3 pm Fall Dining Guide: October, 2007 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch

Full Page ................................................5 Half Page (vertical) ..................................3 Half Page (horizontal) ..............................5 Quarter Page ..........................................2 Eighth Page ..........................................2

Any size ad can be created according to these rules:

Full Page 5 col. x 111⁄2 ” $638.25

Column Sizes ADVERTISING COLUMN WIDTHS Inches

1 13 ⁄16 3 13 ⁄16 5 3⁄4 7 11⁄16 9 11 ⁄16

or or or or or

111⁄2” 91⁄2” 5 1 ⁄ 2” 7” 31⁄2”

• Widths are in full columns (no halves or fractions). • Heights are in 1⁄ 2” increments, 1” minimum. • Minimum size: 2 column inches (1 x 2 or 2 x 1).

1 2 3 4 5

x x x x x

Sample Ad Costs

1 column wide (1.833”)

Columns

col. col. col. col. col.

Half Page 5 col. x 51⁄2 ” $305.25

Picas

1.833 3.792 5.750 7.708 9.667

11p0 22p9 34p6 46p3 58p

Guaranteed Position

• Guaranteed Position ..............................................10% of ad’s space cost

($40 minimum)

Half Page 3 col. x 91⁄2 ” $316.35

1⁄4

Page 2 col. x 7” $155.40

Color Rates • •

Spot (Single) Color..................................................$95

Process (Multiple/Full) Color..................................$160 Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue. Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

For more information call (215) 898-6581

The Daily Pennsylvanian Rates and Information — Printed Spring and Fall Dining Guides

For the BEST DEALS, Use the Combination Sample Packages Listed Below Online Dining Guide

Rate Options

Over 750 entries, including full service to fast-food restaurants, nightclubs and bars in the Philadelphia area. Listings include a full description, valuable search criteria such as parking, student discounts, online reservations and much more. The Dining Guide also includes reader reviews from Penn students, a feature that gives the Online Dining Guide a specific Penn flare.

Advertise in print or online separately, or in combination. Online rates are based on a six month or one year commitment:

Paid Enhancements

Online Only 6 months .............................................. $180.00 12 months ............................................ $300.00

For a small additional charge, enhance your listing to include the following options:

Upload your menu. Viewers can click on your menu from your listing, or search all restaurants in the directory with menus. Change the menu as often as you’d like.

ONLINE & PRINT COMBO — BEST DEAL — 6 months ................................................ $150.00

Picture

Your logo, a picture of your restaurant, chef, etc. Change the picture as often as you’d like.

+ 10% off Spring or Fall print Dining Guide Ad

Coupons

Printable coupons for online users. Viewers can download coupons from your listing, or search all restaurants in the directory with coupons. Change the coupon as often as you’d like.

12 months .............................................. $240.00 + 10% off Spring and Fall print Dining Guide Ad

Sample Dining Guide Packages Full Year Packages Ad Size

Print Dining Guide

Full Page Half Page Quarter Page Eighth Page

Spring Spring Spring Spring

and and and and

Fall Fall Fall Fall

Dining Dining Dining Dining

Online Dining Guide Guides Guides Guides Guides

12 12 12 12

months months months months

TOTAL $1,275.00* $753.00* $492.00* $366.00*

Half-Year Packages Ad Size

Print Dining Guide

Full Page Half Page Quarter Page Eighth Page

Spring Spring Spring Spring

Dining Dining Dining Dining

Guide Guide Guide Guide

Online Dining Guide 6 6 6 6

months months months months

TOTAL $724.43* $434.72* $289.86* $219.93*

*Rates based on the local open rate and multi-day discount when applicable. For customers with volume contracts, use the contract rate.

For more information call (215) 898-6581

The Daily Pennsylvanian Spring Special Issues As the summer approaches, students prepare for final exams, spring classes end and Penn Relays begin. Graduation marks the end of college for seniors and the beginning of summer sessions. The Daily Pennsylvanian will cover all of these events and more with the special issues that are highlighted below. You will also find separate flyers containing detailed information about the three final issues of the spring semester. The deadline for these issues is rapidly approaching. Please contact your advertising representative or call our Advertising Office at 215-898-6581 to make your advertising plans.

Final Exams Issue Issue Date Deadline

Wednesday, April 25 Friday, April 20

Distributed after spring term classes end, at the start of final exams. Includes coverage of the Penn Relays, the largest track and field event in the country. The Final Exams Issue provides a break from the rigors of studying.

New Student Issue Issue Date Deadline

Saturday, June 2 Friday, May 4

This special issue is mailed directly to the homes of incoming freshmen. It is an introduction to life at Penn that students will use to establish buying habits — habits that will last their entire Penn career. This is your first shot to reach your new customers.

Graduation Issue Issue Date Deadline

Friday, May 11 Friday, May 4

This broadsheet issue covers the events of Graduation weekend and includes a special “Graduation Goodbye” section with congratulatory messages from parents and friends.

The Summer Pennsylvanian Issue Dates Thursdays Deadlines Tuesdays at 3 pm Published 10 times during Penn’s two summer sessions and available to over 10,000 students and faculty that remain on campus over the summer. The first issue is Thursday, May 24, marking the beginning of summer sessions.

4015 Walnut Street • Philadelphia, Pennsylvania 19104-6198 Phone: (215) 898-6581 • Fax: (215) 898-2050 • E-mail: advertising@dailypennsylvanian.com

They’ll need a break sometime Get their attention with

The Daily Pennsylvanian’s

Final Exams Issue • One of our most popular issues of the year, covering the Pen Relays and wrapping up the spring semester • This is your last chance to reach Penn students as they cram for finals and look for places to escape from the stress of final exams • This 2-section issue is distributed near dorms and libraries, where students will be spending most of their time during reading days • The Penn Relays, the largest track and field event in the country, is featured in the sports section of the Final Exams Issue

Issue Issue Date: Date:

Wednesday, Thursday, April 25 1 September Ad Ad Deadline: Deadline:

The Daily Pennsylvanian Putting Penn to Paper

Friday, Thursday, April 2025 August at at 3:00 3:00 pm pm

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Daily Pennsylvanian Final Exams Issue — Wednesday, April 25 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch 1 column wide (1.833”)

Column Sizes

1 2 3 4 5 6

Inches

1 13 ⁄16 3 13 ⁄16 5 3⁄4 7 11⁄16 9 11 ⁄16 11 5⁄8

or or or or or or

11p0 22p9 34p6 46p3 58p 69p9

col. col. col. col. col. col. col. col. col. col. col. col.

x x x x x x x x x x x x

21” 16” 21” 14” 16” 10 1⁄2” 10 1⁄2” 10 1⁄2” 8” 8” 5” 4”

Quarter Page 3 col. x 101⁄2 ” $349.65

Picas

1.833 3.792 5.750 7.708 9.667 11.625

6 6 4 6 4 6 4 3 4 2 3 2

Sample Ad Costs

Full Page 6 col. x 21” $1,398.60

ADVERTISING COLUMN WIDTHS Columns

Full Page ............................................ Three-quarters Page .............................. Two-thirds Page (vertical) ...................... Two-thirds Page (horizontal) .................. Half Page (vertical) .............................. Half Page (horizontal) .......................... Third Page .......................................... Quarter Page (vertical) .......................... Quarter Page (horizontal) ...................... Eighth Page (vertical) .......................... Eighth Page (horizontal)........................ Sixteenth Page ....................................

1⁄16 Page

Half Page 4 col. x 16” $710.40

2 col. x 4” $88.80 1⁄8

Page 2 col. x 8” $177.60

1⁄8 Page 3 col. x 5” $166.50

Half Page 6 col. x 101⁄2 ” $699.30

Guaranteed Position

• Guaranteed Position ......................................10% of ad’s space cost ($40 minimum)

Color Rates • Spot (Single) Color ........................................$95 • Process (Multiple/Full) Color ........................$160

Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue.

Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

For more information call (215) 898-6581

Capture the moment Reach Students, Parents and Alumni with The Daily Pennsylvanian’s

Graduation Weekend Issue • The Graduation Issue is a goodbye for graduating seniors, a welcome back for returning alumni, and a great way to reach them all (with their families) • This special issue includes a “Graduation Goodbyes” section with congratulatory messages from parents and classmates • 14,000 copies of the Graduation Issue will be distributed throughout graduation weekend, including Alumni events and the Commencement ceremonies

Issue Issue Date: Date:

Friday, Thursday, May 11 1 September Ad Deadline: Ad Deadline:

The Daily Pennsylvanian Putting Penn to Paper

Friday, Thursday, May 4 25 August at pm at 3:00 3:00 pm

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Daily Pennsylvanian Graduation Weekend Issue — Friday, May 11 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch 1 column wide (1.833”)

Column Sizes

1 2 3 4 5 6

Inches

1 13 ⁄16 3 13 ⁄16 5 3⁄4 7 11⁄16 9 11 ⁄16 11 5⁄8

or or or or or or

11p0 22p9 34p6 46p3 58p 69p9

col. col. col. col. col. col. col. col. col. col. col. col.

x x x x x x x x x x x x

21” 16” 21” 14” 16” 10 1⁄2” 10 1⁄2” 10 1⁄2” 8” 8” 5” 4”

Quarter Page 3 col. x 101⁄2 ” $349.65

Picas

1.833 3.792 5.750 7.708 9.667 11.625

6 6 4 6 4 6 4 3 4 2 3 2

Sample Ad Costs

Full Page 6 col. x 21” $1,398.60

ADVERTISING COLUMN WIDTHS Columns

1⁄16 Page

Half Page 4 col. x 16” $710.40

2 col. x 4” $88.80 1⁄8

Page 2 col. x 8” $177.60

1⁄8 Page 3 col. x 5” $166.50

Half Page 6 col. x 101⁄2 ” $699.30

Guaranteed Position

• Guaranteed Position ......................................10% of ad’s space cost ($40 minimum)

Color Rates • Spot (Single) Color ........................................$95 • Process (Multiple/Full) Color ........................$160

Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue.

Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

For more information call (215) 898-6581

Your new customers are arriving soon Reach out to them before they arrive with The Daily Pennsylvanian’s

New Student Issue • The New Student Issue is mailed in June to the homes of over 2,300 freshmen and transfer students who will arive at Penn this fall • This special issue is always popular with incoming freshmen. They cannot wait to come to campus and the New Student Issue tells them about life at Penn and where to go to eat, shop and purchase the things they will need • The New Student Issue is your first chance to make a lasting impression with students that could be your loyal customers for the next four years

The Daily Pennsylvanian Putting Penn to Paper

Issue Issue Date: Date:

Saturday, Thursday, June 2 1 September Ad Deadline: Ad Deadline:

Friday, Thursday, May 4 25 August at pm at 3:00 3:00 pm

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Daily Pennsylvanian New Student Issue — Saturday, June 2 Ad Size Information

Common Sizes

Although many ad sizes are available, some of the most common sizes are:

1” tall

Sample Column Inch 1 column wide (1.833”)

Column Sizes

1 2 3 4 5 6

Inches

1 13 ⁄16 3 13 ⁄16 5 3⁄4 7 11⁄16 9 11 ⁄16 11 5⁄8

or or or or or or

11p0 22p9 34p6 46p3 58p 69p9

col. col. col. col. col. col. col. col. col. col. col. col.

x x x x x x x x x x x x

21” 16” 21” 14” 16” 10 1⁄2” 10 1⁄2” 10 1⁄2” 8” 8” 5” 4”

Quarter Page 3 col. x 101⁄2 ” $349.65

Picas

1.833 3.792 5.750 7.708 9.667 11.625

6 6 4 6 4 6 4 3 4 2 3 2

Sample Ad Costs

Full Page 6 col. x 21” $1,398.60

ADVERTISING COLUMN WIDTHS Columns

1⁄16 Page

Half Page 4 col. x 16” $710.40

2 col. x 4” $88.80 1⁄8

Page 2 col. x 8” $177.60

1⁄8 Page 3 col. x 5” $166.50

Half Page 6 col. x 101⁄2 ” $699.30

Guaranteed Position

• Guaranteed Position ......................................10% of ad’s space cost ($40 minimum)

Color Rates • Spot (Single) Color ........................................$95 • Process (Multiple/Full) Color ........................$160

Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue.

Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

For more information call (215) 898-6581

Penn is still active during the summer months Reach Penn Students and Faculty that are here during the two summer sessions with

The Summer Pennsylvanian • The Summer Pennsylvanian is Penn’s weekly publication that hits the stands on Thursdays during Penn’s two summer sessions • 6,000 copies of The Summer Pennsylvanian are circulated free throughout campus • The Summer Pennsylvanian is distributed Thursday mornings when summer classes are in session (except for the weeks of July 2 and August 6). Ten (10) issues are published from May 24 through August 2.

The Daily Pennsylvanian Putting Penn to Paper

Issue Date: Issue Date:

Thursdays, Thursday, Beginning September 1 May 24 Ad Deadline: Ad Deadline:

Tuesdays, Thursday, Beginning August May 2225 atat 3:00 pm 3:00 p.m.

Information on ad rates and sizes is on the back of this flyer. To place your ad today, or to schedule an appointment with one of our advertising representatives, call our office at (215) 898-6581.

The Summer Pennsylvanian First Issue — Thursday, May 24 Ad Size Information

Advertising Rates

Local Open Rate ................................................................$8.50 ..................................................................................per column inch Summer Frequency Discount Rates are available to non-University local advertisers, based on the number of issues in which ads are placed:

1” tall

Sample Column Inch 1 column wide (1.833”)

NUMBER

RATE

of Issues

per Column Inch

$8.10

$7.80

Sample Ad Costs

The diagrams below represent several common ad sizes. The prices shown are based upon the local open (onetime) ad rate, $8.50 per column inch. All Summer Pennsylvanian advertising inches will be counted toward fulfillment of any Volume Contract. Full Page 6 col. x 21” $1,071.00

Column Sizes

Quarter Page 3 col. x 101⁄2 ” $267.75

ADVERTISING COLUMN WIDTHS Columns

1 2 3 4 5 6

Inches

1 13 ⁄16 3 13 ⁄16 5 3⁄4 7 11⁄16 9 11 ⁄16 11 5⁄8

or or or or or or

1.833 3.792 5.750 7.708 9.667 11.625

11p0 22p9 34p6 46p3 58p 69p9

Half Page 4 col. x 16” $544.00

2 col. x 4” $68.00 1⁄8

Page 2 col. x 8” $136.00

Page 3 col. x 5” $127.50

Half Page 6 col. x 101⁄2 ” $535.50

Color Rates

Guaranteed Position

•

1⁄16 Page

Picas

1⁄8

Guaranteed Position ....................................................10% of ad’s space cost ($40 minimum)

Guaranteed position only applies to specific pages or sections, not to the position on a page. Alternatively, advertisers may request ad position without a fee, but also without a guarantee of placement. Position guarantees are sold on a first-come, first-served basis, based on availability. Not all position requests are possible due to layout and press configurations.

• Spot (Single) Color ........................................$95 • Process (Multiple/Full) Color ........................$160 Regular deadlines apply for all color advertising. Press configuration may occasionally limit the location of color ads in an issue. Volume contract customers will be credited with 10 contract inches used for every color ad (spot or full) placed during the contract period.

For more information call (215) 898-6581

Your is Graduating! And now you have the once-in-a-lifetime chance to put your baby’s picture — and your personal greeting — in The Daily Pennsylvanian’s keepsake Graduation Issue. To place your Graduation wish, just follow these simple steps: SAMPLE SENIOR MESSAGE (actual size)

David John Graham Jr. David, The roots of education are bitter, but the fruit is sweet. Enjoy the fruits of your labor! We are so proud. Love, Mom & Dad

Upload pictures, submit messages, and pay all in one simple step online at: www.dailypennsylvanian.com/gradgoodbyes Instructions can be found on the website

OR Send items by mail by completing and submitting all of the information below. * Remember: A self-addressed stamped envelope MUST be enclosed if you would like your photo returned. All orders must be received by April 13.

✄-------------------------------------------------------------------------------------The Daily Pennsylvanian Graduation Goodbyes Order Form

Student’s Full Name _____________________________

Your Message:

Your Name ____________________________ Your Address __________________________ ____________________________________ Your Email ____________________________ Your Phone Number _____________________ ❏ $40 Check Enclosed

_____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________

Make checks payable to The Daily Pennsylvanian

❏ Charge my: Visa / MasterCard / Am. Express Credit Card No. _______________________ Exp. Date __________ SEC:____________ Signature ___________________________

(Please do not exceed 25 words and please print clearly)

Orders must be received by April 13, 2007 The Daily Pennsylvanian Attn: Graduation Goodbyes For office use only: 4015 Walnut Street ❏ ENT Philadelphia, PA 19104 ❏ TYP (215) 898-6581

The Daily Pennsylvanian Putting Penn to Paper

The Daily Pennsylvanian Final Exams Puzzle Promotion 4 Great Opportunities to Sponsor the New York Times or the Sudoku Puzzle in the Final Exams Issue: 1. New York Times Puzzle Sponsor

3. Sudoku Puzzle Sponsor

6 columns x 14” (84 column inches) Your logo and tag line displayed at the top and your logo displayed in all four puzzles

Price: $650.00

2. New York Times Answer Key

4. Sudoku Answer Key

3 columns x 10.5” (31.5 column inches) Your logo and tag line displayed at the top and your logo displayed in all four keys

Price: $300.00

Enjoy this study break, courtesy of: 3610 Sansom Street Philadelphia, PA 19104

Contact Info

215-898-3282 ACROSS 36 Comet feature 1 N.B.A.’s O’Neal, 37 Exactly right informally 38 Humorist 5 Armada parts 10 Shoots the

breeze 14 Andean land 15 1992 and ’96 third party candidate 16 Milky white gem 17 A couple of chips in the pot, say 18 Knight in shining ___ 19 Waiter’s offering 20 California senator 23 Lucy’s best friend 26 Water pitcher 27 Singer at Woodstock 31 Pharmacy weights 35 Historical period

Bennett who co-founded Random House 40 Long-billed marsh bird 42 Abhor 43 One-on-one teachers 45 Pitts of Hollywood 47 “Oh, my!” 48 Johanna ___, author of “Heidi” 49 1972 Olympic swimming sensation 51 ’60’s civil rights org. 53 Came about 54 Comment when things are tough … or a title for this puzzle 60 Bulletin board fastener

LOGO For the answers to these puzzles, see page A15

ACROSS

36 19-Across

1 French cherubs 6 Fish often split

37 Pop artist

for cooking 11 Field hospital

sight 14 “Beavis and Butt-head” cartoon spinoff 15 Honky-tonk sight 16 Washington’s ___ Stadium 17 Bullfight setting 18 Riverbank burrower 19 36-Across craft 20 About 4 million Americans, religiously 23 Elephant’s weight, maybe 24 Other, in Madrid 25 Gutter site 28 How the sirens sang, in myth 31 Lobster’s cousin 34 Mauna ___ 35 Politician’s goal

passengers whose name is an anagram of 20-Across Low-tech missile Totals Amniotic ___ Fast-paced sport 46 Certain drivethru requirement 50 Chinese dynasty a thousand years ago 51 Greek cheese 53 Month of l’année 54 Like the most devout churchgoers … and another anagram of 20-Across 59 Headhunter’s big recruit, for short 61 Not express 41 42 43 44

LOGO For the answers to these puzzles, see page A15

61 Middle of a sink 62 Baby carriage 66 Tip-off 67 Slugger with

20 23

Impala 6 N.B.A. star in

22 26

35 38

37 40

DOWN 43

1 Healthful retreat 2 Rooster’s mate 3 Paintings and

51 54

is 5 Wrangle 6 Parsley or bay

62 Allots 63 Hairy hand 64 Tropical palm 65 Spring up 66 Mozart’s home:

Abbr. 67 Short-fused 68 Deli choices

47 50

Puzzle by Lynn Lempel

30 Henry’s fair lady 44 32 Slow symphonic 46 movement 49 33 Sacred songs 50 34 “Bless you” preceder 52 37 Kneehole site 54 39 Abandons 55 41 What a golfer 56 might shoot

Peel Grp. with F-16’s Country singer Tim Ivy League-ish Musical endings Measles symptom Chronicle Lowlife

57 ___ Lee cakes 58 One guarding

64 Completely 65 Floor cleaner

For the answers to these puzzles, see page A15

ACROSS

23 29

46 51

53 57

36 40

41 44

10 “Take a Chance

25 31

34 37

drawer

19 22

Puzzle by Andrea C. Michaels

35 Method: Abbr. 37 Bringer of wine

and flowers 38 Post-storm

effects 39 Skyscrapers,

e.g. 40 N.C. State is

in it

41 Bedwear, for

short 45 Subject of a

guessing game 46 Having fun 47 Carson

McCullers’s Miss ___ Evans 48 Hardest to find 49 Slams

29 Take a chance

1 Moon of Uranus 30 Pear-shaped

DOWN

graffiti: Abbr. 68 Flower part 69 “Provided that is

quiz Ph.D., bags few lynx,” for example 42 Wrigley Field player 43 Where pants may have a hole 45 Director Howard 46 Lyric poem 48 Australia was the first country to implement it 52 Billiard shots 55 Longtime host of “Scientific American Frontiers” 56 Cover story? 57 Bantu language 59 ___ Toys, maker of the Magic 8Ball 63 Intelligence endeavor 66 Pirouette points

LOGO 6 Daisy Mae’s

52 Put into law 55 Bed board 56 Burned up the

on Me” singers 14 “Here, I’ll do that” 15 City NE of Haifa 16 Set foot (on) 17 Third place wagers? 19 Internet scourge 20 Plane’s domain 21 Langston Hughes poem 22 ___ Dam on the Tennessee River 23 Rounds for overworked cops? 27 “I was home asleep at the time of the murder” and others

lute 31 Passionate 33 Penn. place 36 Pretentious 37 Battery type 38 “Comme ci,

comme ça” 39 Fork over

friend in 1950’s TV 42 “Who needs ___?” 43 Operatives 44 Lunar antiprohibitionists? 49 Evocative three-line verse 50 Be nomadic 51 Singer Sumac 54 “___ that special?!”

highway

short Oise

For answers, call 1-900-285-5656, $1.20 a minute; or, with a credit card, 1-800-814-5554. Annual subscriptions are available for the best of Sunday crosswords from the last 50 years: 1-888-7-ACROSS. Online subscriptions: Today's puzzle and more than 2,000 past puzzles, nytimes.com/crosswords ($34.95 a year). Share tips: nytimes.com/puzzleforum. Crosswords for young solvers: nytimes.com/learning/xwords.

the case …” 70 Man with a top

LOGO For the answers to these puzzles, see page A15

Contact Info LOGO Tag Line Buyback dates from April 24th through May 9th

Answers to the Sudoku puzzles from page B4 courtesy of the Penn Bookstore

hat and cane 71 College chief

DOWN 1 Mafia bigwig 2 Frau’s partner 3 Rocker Clapton 4 “The Four

Seasons” composer Roll-call vote Breastbones Brewer’s need A young Michael Jackson had one 9 Quid pro ___ 10 Acquired family member 11 Intrinsically 12 Like some cereals 13 Rendezvous 18 Tom or Jerry of “Tom and Jerry” 19 Cowpoke’s bud 24 Canine plaint 25 44-Down singer 26 Peddle 27 Pavlov of Pavlov’s dogs fame 28 “How ___ you?!” 29 Eric ___, 2004 Dodger All-Star pitcher 30 Blunder 34 E.P.A. concern: Abbr. 35 Unarmed combat 5 6 7 8

55 Sustenance for

23 26

31 38

37 43

44 48

42 47

LOGO

3601 Walnut Street Philadelphia 215.898.7595 www.upenn.edu/bookstore

Puzzle by Barry C. Silk

36 Help in a heist

47 45, e.g.

57 Basketball

39 Circle segments 49 Qatari leader 40 Neither here

50 “American Idol”

___ there

display 51 Fuzzy image reservoir on the 52 Desert Colorado bloomers 44 1962 hit 53 Reserved subtitled “That 54 Tears apart Kiss!”

defense 58 Stratford-___-

Avon “Holy cow!” Try to persuade Exclusive Put out, as a base runner 65 Egyptian snake 60 61 62 64

41 Lake ___,

LOGO

3601 Walnut Street Philadelphia 215.898.7595 www.upenn.edu/bookstore

Adam and Eve? 58 Alternatives to

pumpernickels

14 17

16 19

59 Suit to ___ 60 Fall into rows 61 Can. province 62 Emmy- and

Tony-winning Carter

23 27

LOGO

26 29

3601 Walnut Street Philadelphia 215.898.7595 www.upenn.edu/bookstore

63 Thicket of trees

40 Gave a fig 41 Trixie’s best

57 Biblical evictee 58 Days long past 59 Tax pro, for 60 Water, in the

67 Like most

declaration 38 “Mr. Jock, TV

63 Fish-to-be

37 Congressional

59 Rustic lodgings

the ’96 film “Kazaam” 10 Predicament 14 Eagle’s home 15 Hot-and-sour soup ingredient 16 Get misty-eyed 17 Fifth Amendment issue 20 Boat in “Jaws” 21 Guesstimate phrase 22 Church recesses 23 City on the Rhone 25 Gung-ho 26 Ulterior motive 31 To no ___ (fruitlessly) 32 Biblical flood insurance? 33 ___ vu

Tag Line

campusexpress.upenn.edu

the steps of the New York Public Library

For answers, call 1-900-285-5656, $1.20 a minute; or, with a credit card, 1-800-814-5550. Annual subscriptions are available for the best of Sunday crosswords from the last 50 years: 1-888-7-ACROSS. Online subscriptions: Today's puzzle and more than 2,000 past puzzles, nytimes.com/crosswords ($34.95 a year). Share tips: nytimes.com/puzzleforum. Crosswords for young solvers: nytimes.com/learning/xwords.

1 Doesn’t stay the

same 2 Taper 3 “Brighton Rock” novelist 4 Zwei halved 5 Swedish export 6 Poor, as coverage 7 One making references 8 Routines bad to be on 9 “Dedicated to the ___ Love” 10 “Dumb ___” (old comic) 11 Follower of Richard the Lion-Hearted 12 Popular insect repellent 13 Bout stopper, for short 21 ___ Griffith, 1999 W.N.B.A. M.V.P. 22 “What’s ___?” 26 Dye holders 27 Masthead contents, briefly 29 Inventor Whitney 30 Demolish 32 50 Cent, e.g. 33 Starters

such 4 Where Montreal

leaf 7 “___ la Douce,” 1963 film 8 More in need 9 Old mattress stuffing 10 Sin city of Genesis 11 Pinnacle 12 Cause of distress 13 “Dirty, rotten scoundrel,” e.g. 21 Oodles 22 George Eliot’s “Adam ___” 23 Kicks out 24 Shredded 25 Robust 28 Mama of the Mamas and the Papas 29 Cousins, e.g.

ACROSS 1 Cavalier or

755 home runs 68 Prince Charles’s sport 69 ___ and haws 70 Tchaikovsky ballet roles 71 Puppy’s cry

Graduation specials now available at

LOGO

DOWN

4 911 responder,

for short 5 Assertive type 6 Puts in play?

2 Stink up the joint 3 Wee

1 Priestly garb 44

7 Cause for many

a blessing 8 Work on a galley 9 Place to pray 10 On the job 11 Nestful 12 Endured 13 Some pitchers 18 Looks good on 22 Like a madras pattern 24 Online bazaar 25 Jingle 26 Cardinal, for one 27 Hurry-up order 28 Old Italian coin 31 Well-done 32 Boardwalk treat 33 Swim naturally? 34 Diplomacy

Puzzle by Lee Glickstein and Nancy Salomon

35 Roll call calls

43 It’s loaded

37 Babe in the

44 Helicopter

woods 38 Yellow stick 40 Old Chinese

dynasty

sounds 45 Soft course 46 Spearing points

52 Computer

capacity units, briefly 53 Diarist Frank 55 Suffix with

Caesar

41 Before now

47 Suite spot

56 Univ. body

42 Finger wagger’s

48 Canvas

57 “Evil Woman”

comment

support

3601 Walnut Street Philadelphia 215.898.7595 www.upenn.edu/bookstore

grp.

Actual Size is 11.625” wide x 14” long

LOGO

Actual Size is 5.75” wide x 10.5” long

4015 Walnut Street • Philadelphia, Pennsylvania 19104-6198 Phone: (215) 898-6581 • Fax: (215) 898-2050 • E-mail: advertising@dailypennsylvanian.com

The Dining Guide at dailypennsylvanian.com

Rates and Information

Online Dining Guide

Over 800 entries, including full service to fast-food restaurants, nightclubs and bars in the Philadelphia area. Listings include a full description, valuable search criteria such as parking, student discounts, online reservations and much more. The Dining Guide also includes reader reviews from Penn students, a feature that will give the Online Dining Guide a specific Penn flare.

Premier Listings

For a small additional charge, enhance your listing to include the following options: Listing Your restaurant will be highlighted and moved to the top of the list in the search results. Menu Upload your menu. Viewers can click on your menu from your listing, or search all restaurants in the directory with menus. Change the menu as often as you’d like. Picture Your logo, a picture of your restaurant, chef, etc. Change the picture as often as you’d like. Coupons Printable coupons for online users. Viewers can download coupons from your listing, or search all restaurants in the directory with coupons. Change the coupon as often as you’d like. Online Ad For restauarants that do not have a web site, we’ll create an online ad in pdf form.

The Dining Guide at Dailypennsylvanian.com generates more than 100, 000 page views per month.

The Dining Guide Rate Options Online Only

6 Months

$180 online price

($30/month)

One Year

$300 online price

One Year

$240 online price

($25/month)

Online & Print Package — Best Deal!

6 Months

$150 online price

($25/month)

+ 10% off Fall or Spring Print Dining Guide

($20/month)

+ 10% off BOTH Fall or Spring Print Dining Guides

For more information call (215) 898-6581

The Daily Pennsylvanian

Rackbox Advertising • A new advertising opportunity from The Daily Pennsylvanian • A four color poster, prominently displayed on The Daily Pennsylvanian’s indoor rackboxes

The Daily Pennsylvanian

• Rackbox advertising is part of Out of Home media, the second fastest growing advertising media • A great opportunity to promote your image on Penn’s campus

Rackbox Advertising

The Daily Pennsylvanian

Strategic Locations • Pick any one of several of the available locations • Each Rackbox is located indoors • Each location has high traffic and visiblity • Thousands of students visit these buildings everyday

❑

Kings Court/English House (Dorm) 3465 Sansom Street

❑

Class of 1920 Commons (Dining Hall) 3800 Locust Walk

❑

Towne Building (Academic Building) 220 South 33rd Street

❑

Nursing Education Building 420 Guardian Drive

❑

Williams Hall (Academic Building) 225 South 36th Street

❑

Moore School (Academic Building) 220 South 33rd Street

❑

Logan Hall (Academic Building) 249 South 36th Street

❑

Sansom Place West (Dorm) 3650 Chestnut Street

locations are available on a first come, first-served basis

Rackbox Advertising

The Daily Pennsylvanian

Selling Points • Rackbox advertising gives you exposure to thousands of eyeballs each day • The rackboxes are located inside of dorms, dining halls and classroom buildings, where students spend most of their time

The Daily Pennsylvanian

• Your poster does not compete with other ads, since it is located in an environment that is not cluttered with flyers and other posters • Rackbox advertising is a perfect complement to your display advertising

Rackbox Advertising

The Daily Pennsylvanian

Pricing • Pricing is based on number of boxes and the length of time • When you buy a semester, you pay for three months and get one month free.

NUMBER OF BOXES

ONE MONTH

ONE SEMESTER

ONE YEAR

One Box

$350.00

$1,050.00

$2,450.00

Two Boxes

$300.00

$900.00

$2,100.00

per box

$250.00

$750.00

$1,750.00

per box

Three or more Boxes

• When you buy a year, you pay for seven months and get five months free

Rackbox Advertising

The Daily Pennsylvanian

Print Bundle â&#x20AC;˘ Combining your rackbox ads with print advertising is likely to produce the best results to reinforce brand loyalty â&#x20AC;˘ Contract customers will be credited with contract inches:

Print Advertising Discount Purchase one month of rackbox advertising and get free color on one print ad* Purchase one semester of rackbox advertising and get free color on three print ads** Purchase one year of rackbox advertising and get free color on seven print ads** *Color is awarded per month but not per box. **Free color is limited to one per month.

20 inches for one month 60 inches for one semester 140 inches for one year

Rackbox Advertising

The Daily Pennsylvanian

Rackbox Advertisement Specifications • The Daily Pennsylvanian’s production team will create the advertisement to the printer’s specifications

Here is the Title

• If you wish to supply the artwork, use • bullet points the size and print marks shown here • NOTE: Vital advertising matter should be kept 1/4” away from the trim edge • For specific production questions, contact David Graham, Advertising Advisor, at 215-898-6581 or graham@dailypennsylvanian.com Rackbox Advertising

SPORTS

P AGE 8 M ONDAY , O CTOBER 2, 2006

THEY SAID IT

FOOTBALLEXTRA SEPT. 16

SEPT. 23

SEPT. 30

OCT. 7

OCT. 14

VS.

LAFAYETTE

VILLANOVA L 27-20

DARTMOUTH

BUCKNELL

W 17-10

1 P.M.

VS.

W 21-11

IVYWATCH Harvard Princeton PENN Yale Columbia Brown Cornell Dartmouth

Ivy 1 0 1 0 1 0 1 0 0 1 0 1 0 1 0 1

Overall 3 0 3 0 2 1 2 1 2 1 1 2 1 2 0 3

HARVARD 3-0, 1-0 Ivy Harvard Lehigh

7 14 14 0 — 35 14 10 0 9 — 33

BETHLEHEM, Pa. (AP) — Harvard erased a 17-point first-half deficit behind two touchdown runs by Clifton Dawson to beat Lehigh 35-33 on Saturday. Lehigh built an early lead on a 62-yard touchdown pass to Pete Donchez and a pair of 1-yard runs. Jason Leo added a 20-yard field goal as the Mountain Hawks built a 24-7 advantage. But Harvard stormed back with Pizzotti’s touchdown pass to Matt Luft and a 32-yard touchdown pass from Chris Sanders to Corey Mazza on a wide receiver option that cut Lehigh lead to 24-21 at the half.

PRINCETON 3-0, 1-0 Ivy

COLUMBIA 2-1, 0-1 Ivy Princeton Columbia

0 0

14 3 6 0

2 — 19 0 — 6

NEW YORK, N.Y. (AP) — R.C. Lagomarsino ran for 98 yards and a touchdown and Princeton defeated Columbia 19-6 on Saturday in the Ivy League opener for both teams. Princeton held Columbia (2-1, 0-1 Ivy) to 23 yards rushing, while Lagomarsino’s 23 carries included a 4-yard run in the second quarter that gave the Tigers a 14-0 lead. Columbia’s Craig Hormann, under heavy pressure throughout the game, completed 13 of 31 passes for 111 yards and threw an interception.

YALE 2-1, 1-0 Ivy Yale Lafayette

9 0

7 7

14 7 — 37 7 20 — 34

EASTON, Pa. (AP) — Yale built a 16-point lead after three quarters and withstood a furious rally by Lafayette in a wild 37-34 win on Saturday. Yale (2-1) got 172 yards rushing and three touchdowns from Mike McLeod and a big game from receiver Ashley Wright, but Lafayette scored three touchdowns in the fourth quarter to make a game of it. The Leopards got their final touchdown with 30 seconds left, but couldn’t recover the onside kick, preserving the win for the Bulldogs. The Bulldogs led 30-14 after three quarters thanks to two touchdown runs from McLeod, a 63-yard touchdown pass from Matt Polhemus to Wright and a 28-yard run

T HE D AILY P ENNSYLVANIAN

Al Bagnoli

“It wasn’t an aesthetically pretty game. Sometimes you have to fight, and we showed a little bit of fight today.”

Penn head coach

OCT. 21

OCT. 28

NOV. 4

NOV. 11

NOV. 18

COLUMBIA

YALE

BROWN

PRINCETON

HARVARD

CORNELL

1 P.M.

12:30 P.M.

NOON

1 P.M.

VS.

Penn wideouts bail Irvin out with career days The Daily Pennsylvanian

Receiver Matt Carre was in sync with sophomore quarterback Robert Ir vin on Saturday. So was Braden Lepisto. And Chris Mizell. One week after throwing for under 100 yards and two interceptions, Irvin was hitting all of his targets on Saturday. Three Penn receivers set career highs in the win over Dartmouth. Carre, a senior, led the way with 87 yards on seven catches. Following a game in which no Penn receiver reached 50 yards, the Quakers had three reach that mark Saturday. Lepisto, a junior, connected for 78 yards, and big senior tight end Mizell pitched in 64 — vaulting each past their previous career highs of 49 and 38 yards, respectively. “We’re all pretty confident that, when our number’s called, we’ll be able to step up and make the play,” Carre said. The last time Penn got that level of production from its receivers was in 2005’s heartbreaker against Villanova, a game in which Pat McDermott threw for 334 yards.

With 86 receiving yards, Carre was also a key player in that contest. Joe Sandberg led with 99 yards through the air, and Dan McDonald added 61 yards in that loss. Junior Dan Coleman , who led the Quakers (and the entire Ivy League) in Week One with 85 yards in the air at Lafayette, missed Saturday’s game with what head coach Al Bagnoli called a “moderate ankle sprain,” but the passing game thrived without him. Irvin was able to spread the field against Dartmouth, connecting at least four times apiece with the three different receivers. “It’s good to have options because then the defense can’t key in on one guy and stop our pass offense,” Irvin said. And, the Quakers’ options should only get more plentiful from here — Coleman is expected to return for next week’s matchup against Bucknell. Even though Dartmouth gave up 445 yards in its first two games this season, Bagnoli said Penn expected to face a tough rush defense. Dartmouth held the Red and Blue to 59 rushing yards in last season’s contest and kept Penn

GAMETHREE ■ AT A GLANCE

Carre, Lepisto, Mizell key to Quakers’ victory as running game gets held under 150 yards By MICHAEL GULINELLO

Star of the game: Penn DB Tyson Maugle The cornerback picked off two passes for the Quakers. He returned one for 14 yards in the third and then another for 20 yds. in the fourth. Play of the game: Dartmouth’s fouth-quarter comeback After a failed punt, Dartmouth got the ball on the Penn 18 with 47 seconds left. Quarterback Mike Fritz threw for a touchdown to make it a one score game, but the Big Green were unable to recover the onside kick.

33 YARDS

44 YARDS

Fred David/The Daily Pennsylvanian

Senior wide receiver Matt Carre turns upfield after catching a ball during Penn’s win on Saturday. Carre’s 87 yards receiving led the team. to 136 yards on Saturday — just four away from the season low. “I thought we would have to throw the ball to win,” Bagnoli said. “They’ve historically been a very difficult team to run the football against.” Coming into the game, only Sandberg, a running back, had thrown for a touchdown this season.

But that changed Saturday when both Lepisto and senior wideout Billy May scored on passes from Irvin. In a game in which the Quakers were not able to rely on their ground game, Penn’s receivers stepped up and ensured the team made it nine straight wins against the Big Green.

Longest pass: Penn QB Robert Irvin Second Quarter 1st and 10 from the Dartmouth 33. Longest run: Penn WR Sam Shepherd Fourth Quarter 1st and 10 from the Penn 30

■ THE RECORD HOME 1-1, 1-0 Ivy

ROAD 1-0, 0-0 Ivy

OVERALL

2-1, 1-0 Ivy ■ HOW THEY SCORED First Quarter None Second Quarter P — 07:34 Irvin 33-yd. pass to Lepisto (Zoch kick)l D — 03:36 Kempler, 20-yd. field goal Third Quarter P — 07:31 Irvin 12-yd. pass to May (Zoch kick) Fourth Quarter P — 05:24 Zoch, 23-yd. field goal D — 00:37 Fritz 18-yd. pass to Galligan (Kempler kick)

Missed kicks plague Penn once again FOOTBALL from page 12 running back Joe Sandberg , who came in averaging 6.7 yards per carry, to just 65 yards on 22 carries. In the past, Dartmouth has “done a really good job of always having an extra defender in the box,” coach Al Bagnoli said, making it important to have a solid passing game. When Saturday turned out no different, Irvin had to step up, and that he did. The sophomore spread the ball around, hitting senior Matt Carre seven times, Mizell four times and junior Braden Lepisto three times in addition to May’s touchdown. Irvin finished the game with 227 yards through the air, the highest total in his three-game career. Putting points on the board was difficult for the Quakers, Jonathan Meter/The Daily Pennsylvanian as two drives that stalled deep in Dartmouth territory ended Sophomore cornerback Tyson Maugle returns one of his interceptions against Dartmouth on Saturday. with missed field goals by junior Maugle’s interceptions — one in the third quarter, one in the fourth — helped to seal the Penn win. Derek Zoch who was 1 for 3 on

■ STATISTICS First Downs Rushing Yards Passing Yards — Attempts — Completions — Interceptions Total Yards Sacked-Yds Lost Fumbles-Lost Penalties-Yards Punts-Yards — Avg. per punt 3rd-Down Conv. 4th-Down Conv. Red Zone Scores Time of Poss. Attendance: 9,420

Penn 18 136 241 29 16 1 377 2-9 3-2 2-18 3-123 41.0 7-14 0-1 3-7 29:22

D’mouth 18 92 255 38 22 3 347 2-7 1-0 5-50 5-136 27.2 5-13 0-1 0-1 30:06

Individual Statistics RUSHING — Penn: Sandberg, Joe 22-65; Shepherd, Sam 5-59; Walker, Bryan 1-25; Amooachampong, Kelms 3-8; Irvin, Robert 2minus 7; Melillo, Anthony 1-minus 13. Dartmouth: Fritz, Mike 10-64; Bash, Jason 6-14; Williams, Milan 10-14. PASSING — Penn: Irvin, Robert 1525-1-227; Walker, Bryan 1-4-0-14. D t th F it Mik 22 38 3 255

• 20 Issues during the school year • The only ad on the page

SPORTSEXTRA SPONSORSHIP AD

• 6 columns wide by 3” tall • 18 column inches x customer rate • Sign up for the semester (10 issues), get color for $50.00 per issue (normally $160.00 per issue) • Sign up for the year (20 issues), get color for $30.00 per issue (normally $160.00 per issue)

The Daily Gamecock â&#x2014;? Publication Dates: Every Tuesday in February!

A4 Advertisement

Do people really read your ads? They will if its an advertorial. Advertorials are enjoyable to read because they look and feel like news reviews. Advertorials are skillfully written by PR students to spotlight information about your business. These advertisements read like news reviews telling readers about upcoming events and new places to hang out. Unlike traditional ads, a well written advertorial can hold readers attention long enough to convey a large amount of information about your business. Th e Da ily G a m e co ck newspaper will run a special f o u r - we e k a d v e r to r i a l program. Every Tuesday in February, the newspaper will run one large advertorial at the top of a selected page with full color pictures. There will also be three 2col x 5in traditional ads across the bottom of the same page. Each Tuesday the advertorial will rotate between one of the four advertisers giving you one in

depth advertorial and three more days of traditional advertising reinforcement. For more information, contact your sales representative.

For $400 you will get: One 6col x 5.5in full color advertorial written by one of our skillful PR majors. Three 2col x 5in traditional spot color ads for two weeks that will run below the advertorial.

John Smith

Cut lines are read almost as much as headlines and can be used to spotlight a product or pull readers into the body of the ad.

LIMITED SPACE AVAILABLE Total value approximately $800.

2col x 5in spot color (actual size)

Deadline for offer is:

January 30th Run dates: Feb. 6, 13, 20, & 27 Every Tuesday in February Advertisement

Submitting Camera-Ready Print Ads Q & A. Q: What is a Camera-Ready ad? A: A Camera-Ready ad is one that is created to the correct size that it will appear in the newspaper; meets all of The Daily Gamecock’s technical requirements; and includes all support documents and fonts needed to print. Q: What is the preferred file format for ad submittal? A: Preferred file format: PDF.

Q: Can I submit native files? A: ONLY files created in the following formats are supported by The Daily Gamecock as Camera Ready artwork: Adobe Illustrator CS3 or earlier (.ai) Adobe InDesign CS3 or earlier (.indd) QuarXPress 6.5 or earlier (.qxd) Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork; screen and printer fonts; and a hard copy of the ad. ONLY ads created in professional layout software are considered Camera-Ready. If you have questions about your artwork, contact your sales rep.

File formats NOT ACCEPTED as Camera-Ready artwork include: Word Publisher PowerPoint Excel

Adobe Illustrator CS3* (.ai) Adobe InDesign CS3* (.indd) QuarXPress 6.5* (.qxd) *Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork and fonts.

The Daily Gamecock prefers that Camera-Ready ads be submitted as PDF files. Be sure you EMBED ALL FONTS used within your ad and select the LEAVE COLOR UNCHANGED setting under the COLOR tab. Adobe Distiller settings for The Daily Gamecock newspaper are available for advanced users. Ask your sales rep.

Microsoft Microsoft Microsoft Microsoft JPEG GIF

Accepted file formats: PDF (.pdf) —PREFERRED

Q: How should I save my pictures? A: To ensure high quality reproduction of photographs within ads, all photographs should be at minimum 180 dpi at the FINAL SIZE (dimension) they will appear in the newspaper. DO NOT enlarge images in a layout software package. Always edit images in Photoshop (or preferred image editing software) and place into layout document. Q: How do I treat black & white/color images? A: Photos for black & white ads should be saved as Grayscale files. Photos for full-color ads should be saved as CMYK files. DO NOT save photos as RGB images if they will publish in the newspaper. Q: How do I create a spot color ad? A: Spot color ads must be created using one of The Daily Gamecock's Acceptable Spot Color Formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our Web site: www.sa.sc.edu/studentmedia/advertising.htm. Q: How do I deliver my Camera-Ready ad? A: E-mail Camera Ready ads to: csads@gwm.sc.edu. Include client name and run date in subject line. Or, save your ad on a CD-ROM or USB flash drive and give to your sales rep.

If you have questions about ad preparation, contact The Daily Gamecock’s Production Department at 803-777-2833 or e-mail at csads@gwm.sc.edu

New program for restaurants that deliver. Here are the details...

s d a 6

0 5 1 $ for

Delivery Deals! Customers will be on the “Delivery Deals!” page (name subject to change) every Tues. & Thurs. in February beginning Feb. 6th and running thru the 22nd.

Ad size is a 2col x 2in (3.72” x 2”)

actual size

y! r r u H Only 9 spots available

and they are going to go fast!

For more information, contact your sales rep or call 803-777-3018

End of the Semester Special This is a great way to reach over 26,000 students before they finish the semester.

For the week of April 23-27 buy an ad in the Monday, Wednesday, Friday issues of The Daily Gamecock and get Tuesday and Thursday for

FREE And it doesnâ&#x20AC;&#x2122;t stop there... if you participate in this special, your can take advantage of one of the 2 following offers. When you buy an ad in the

Grad Tab on April 30

you get

Free spot color or

20% off your ad Deadline is April 18. For more information, contact your sales rep or call 803-777-3018 Mary Rachel Freeman Downtown/Vista Area 576.5979

Chris Krautler 5 Points/Devine

777.6567

Alex Campion Campus Accounts

Ben Crane Harbison/W. Columbia 777.5095

Karriema Calhoun Forest Acres/ N.E.

576.6189

Sarah Scarborough Advertising Manager 777.5064

777.4249

It PAY$ to read

Do you have a GREAT offer for USC students, faculty and staff? Take advantage of our new Deal of the Week program.

It PAY$ to rea

The Daily Gamecock will run a 3 col x 6 twice a week that will feature a Deal of the Week coupon.

Your offer here!

For $70 a week you will reach over 32,000 members of the USC community.

Check out T he Daily Ga mecock every Tuesd ay and Wed nesday for the Special of the Week ! Your coupon will stand out as the focal point of our larger ad promoting you as the special of the week! Call your sales rep today!

Ben Crane

Karriema Calhoun

Chris Krautler

Jamie Shook

Alex Campion

Harbison Cayce West Columbia Lexington 777.5095

Rosewood Garners Ferry Northeast Columbia 576.6189

Five Points Devine Street 777.6567

The Vista Downtown 576.5979

Campus Accounts 777.4249

Sarah Scarborough Advertising Manager 777.5064

STUDENT MEDIA

Account Reps for 2007-08 Karriema Calhoun: Rosewood and Northeast Territory Office: (803) 576.6189

DID YOU KNOW? “USC has a very diverse community. Its population is made up of: Undergrads - 18,648, Graduates - 8,742 Faculty/Staff - 5,404”

Ben Crane: Harbison and West Columbia Territory Office: (803) 777.5095

DID YOU KNOW? “75% of undergrads read The Daily Gamecock at least once a week, and an average 3.5 times a week!”

Jaime Shook: Downtown and The Vista Territory

DID YOU KNOW? “Almost $2.9 million are spent in a typical month on hair styling, shoes, and clothing by the USC community!”

Alex Campion: Campus Accounts Office: (803) 777.4249

DID YOU KNOW? “The USC community spends $1.2 million in a typical week on eating out!”

Christopher Krautler: 5 Points and Devine Street Territory Office: (803) 777.6567

DID YOU KNOW? “USC students, faculty and staff have a combined desposable income of $138 million annually!”

Office: (803) 576.5979

DID YOU KNOW? “The USC community spends an average of $900,000 dollars on auto repair/maintenance in a typical month.”

Jaylené Williams: National Accounts and Office Manager Office: (803) 777.3018

STUDENT MEDIA 1400 Greene Street Russell House, Room 343 Columbia, S.C. 29208 Survey conducted spring 2007 by Newton Marketing & Research, Norman, Oklahoma. For more information about methodology, contact your sales representative.

Phone: 803-777-3888 Fax: 803-777-6482 www.sa.sc.edu/studentmedia

Emplo y m Guide ent 2007 • Reach over 3,000 USC Graduates! • Give your business the opportunity to reach potential interns and future graduates as well!

YO U T

2 c his co Ful olum uld b l co ns e lor (3. your inc 72 a lud 3”) d! ed ! $ x 3” 10 0

Actu

al si

Deadline: Tuesday, November 27th Contact: USC Student Media (803) 777-3018 csads@gwm.sc.edu

Publication: Friday, December 7th in Grad Tab Advertisers may purchase mulitple blocks

Be a part of The Daily Gamecock’s special Valentines’s Mix section. “Date My Roommate,” (based on the popular MTV show “Date My Mom”) will feature one single guy dating the roommates of three single on-campus girls to see which one he would like to ask out on a blind date.

2col x 5in FULL COLOR (3.72” x 5”)

Results from the date will be featured in a full color center spread on Feb. 7th.

Deadline - February 1st

ads are available along the bottom of the center spread for only

Hurry - They’re going FAST!

actual size

For more information, contact your sales rep or call 803-777-3018

Summer Papers Rates:

Color:

Publication Dates: June 6, 13, 20, 27 S

15 16

22 23

Local National Univ. Dept. Stud. Org.

$7.50 $7.70 $6.45 $6.10

Spot Full

$50 $200

July 11, 18,25 S

13 14

27 28

August 1, 8 S

S 4

17 18

24 25

Summer issues of The Daily Gamecock come out every Wednesday, giving you more exposure with a longer shelf life. Reach incoming freshmen and their parents during the month of June Inexpensive way to keep your name out there all summer Get a 25% discount if you reserve space in all nine issues, that brings the local rate down to $5.63 Get a 15% discount if you reserve space in 4 issues, that breaks down to $6.38

Circulation is 6,000 Enrollment for Summer I: 9567 Enrollment for Summer II: 5890 3col x 5.5”

<----- 11.25” ----->

2col x 2.75

5col x 5.5”

Karriema Calhoun Advertising Rep. 576.6189

Chris Krautler Advertising Rep. 777.6567

Sarah Scarborough Advertising Manager 777.5064

Back to School • Our biggest issue of the year! • Publishes August 23rd / Deadline July 31st • 30,000 students, faculty and staff • Reserve your ad space today!

w w w. t h e s h o r t h o r n . c o m

Tel: 817.272.3188 Fax: 817.272.5009

ads@shorthorn.uta.edu

The University of Texas at Arlington Box 19038 Arlington, TX 76019

EDITION 2007

backTOschool

ADVERTISE

in the first 4 issues

Get the fifth

FREE

First Impressions Count

Five issues of The Daily Evergreen that will deliver your advertising message to more than 18,000 students during the first week of fall classes.

First Second Third Fourth Fifth

Ad Ad Ad Ad Ad

Full Price 15% Off 25% Off 50% Off FREE

Discounts apply to repeat ads only. All rates eligible. Discount includes color. Cannot combine with repeat discount.

PUBLICATION DATES & deadlines Issue Mon., Aug. 20 Tues., Aug. 21 Wed., Aug. 22 Thurs., Aug. 23 Fri., Aug. 24

COLOR Full Color Spot Color

Deadline Wed., Aug. 15 Thurs., Aug. 16 Fri., Aug 17 Mon., Aug. 20 Tues., Aug.21

• $125 • $ 40

Advertisers who use color must do so in all ads in order to receive discount.

For more information: PHONE• 509.335.1572 EMAIL• advertise@dailyevergreen.com

2007

SPORTSweekend Are you missing

GAME DAY

FACE-OFF Guaranteed position next to the team rosters for each home game. Two ad sizes available:

2 cols. by 2 inches • $ 40/issue 2 cols. by 4 inches • $ 76/issue

FULL COLOR Only $20 per ad, per issue

Game Day Face-Off ads only. Advertiser must agree to run in all five Sports Weekend issues at one of the sizes shown. Minor copy changes allowed. Limited space available.

the football weekend

crowd?

The Daily Evergreen’s Sports Weekend issues will deliver your advertising message to thousands of Cougar football fans on the eve of every home football game. With more reach than any other publication, “Sports Weekend” will bring new customers to your door and boost sales during the football season. Call your sales representative or The Daily Evergreen’s advertising department for more information or to reserve your space in this popular section.

PUBLICATION SCHEDULE

Friday, September 14 Friday, October 5 Friday, October 26 Friday, November 9 Friday, November 16

vs. University of Idaho vs. Arizona State (Homecoming) vs. UCLA vs. Stanford (Dod’s Day) vs. Oregon State

Space and Copy Deadline: Tuesday prior to publication date.

ADVERTISING RATES Open Campus Students Non-Profit Contract

• $ 10.00/inch • $ 7.75/inch • $ 7.50/inch • $ 7.50/inch • Add 5%

COLOR RATES Full color • $125 Spot color • $ 40

CIRCULATION 17,000

Inserted into the Daily Evergreen the Friday of home games. Delivered Saturday to Pullman and Moscow businesses and handed out at stadium.

For more information: PHONE• 509.335.1572 EMAIL• advertise@dailyevergreen.com

2007 fall

CAREER expo

One Ad

Two Universities

30,000+ Students

ONE PRICE!

GUIDE

The only publication you’ll need to reach more than 30,000 students at Washington State University and the University of Idaho. The Career Expo Guide, published in partnership with Career Services, will be inserted in the The Daily Evergreen and the Argonaut, the campus newspapers for WSU and the UI. Additional copies will be available at WSU’s Beasley Coliseum where the event will be held on Oct. 2.

PUBLICATION DATE

Thursday, September 27

ADVERTISING DEADLINE Wednesday, September 12

CIRCULATION 20,000

Copies inserted in WSU’s The Daily Evergreen and the UI’s Argonaut. Additional copies at the event and Career Services’ offices at WSU and UI.

ADVERTISING RATES $ 10.50/inch $ 8.25/inch (Campus)

COLOR

Full Color (4 Color Process) • $125 Spot Color • $ 40

For more information: PHONE• 509.335.1572 EMAIL• advertise@dailyevergreen.com

2007

AFTERhours GUIDE restaurant &

PUBLISHES October 11 ADVERTISING

DEADLINE October 4

The Daily Evergreen’s annual Restaurant & After Hours Guide is a perfect way to reach the large number of WSU students who eat out every week. More than 55 percent of students surveyed by Student Monitor in 2005 said they had eaten at a full-service restaurant the past week and 69 percent said they had eaten at a fast-food restaurant. If this market is important to your business, contact your sales representative and reserve your advertising space today!

CIRCULATION 12,000 FORMAT Magazine RATES

Full Page • 7.25” by 9.50” • $ 320 1/2 Page • 7.25” by 4.625“ • $ 170 1/4 Page • 3.50” by 4.625” • $ 90 Ads are sold on a modular basis only.

COLOR

Full Color (4 Color Process) • $ 80 Spot Color • $ 40

For more information: PHONE• 509.335.1572 EMAIL• advertise@dailyevergreen.com

advertising quick reference Design Tutorial

Top Ten design Tips

ad make-overs

1. Keep your ads simple and uncluttered.

Like what you see? Have our Student Life graphic designer create your ad for free!

2. Use white space.

Before

3. Ads with 70% illustration or white space and 30% copy are the most effective. 4. Don’t use all caps. Upper and lower case type is easier to read. 5. Use color for more impact.

Business ADvantage ADvantage Business GET THE FREQUENCY YOU NEED WHILE TAKING HALF-OFF OF

GET FREQUENCY YOU RATES! NEED WHILE TAKING OURTHE LOCAL ADVERTISING SIMPLY RUN AHALF-OFF BUSINESSOF OUR LOCAL ADVERTISING RATES! SIMPLY RUN A BUSINESS CARD-SIZED AD OR LARGER IN 20 CONSECUTIVE ISSUES AND CARD-SIZED LARGER IN 20RENEW CONSECUTIVE ISSUES AND YOU’LL ENJOYADAOR 50% DISCOUNT. YOUR COMMITMENT YOU’LL ENJOY A 50% DISCOUNT. RENEW YOUR COMMITMENT AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK AND RECEIVE ONE AD DOUBLE THE(314) SIZE935–6713 FOR FREE! ASK Advertising: YOURYOU’LL REP FOR DETAILS! Advertising: (314) 935–6713 YOUR REP FOR DETAILS! E-Mail: advertising@studlife.com E-Mail: advertising@studlife.com

6. Give each ad a large dominant element or graphic.

After

7. Use a distinctive logo. Be sure it doesn’t blend with the rest. 8. Best logo placement is bottom right or bottom center of ad. 9. Mention sale prices.

BUSINESS ADVANTAGE ADVANTAGE BUSINESS VANTAGE Run an ad in 20 consecutive issues Run an ad in 20 consecutive issues and get a 50% discount. and get a 50% discount. Renew your commitment and you’ll Renew commitment receiveyour one ad double theand sizeyou’ll for free. receive one ad double the size for free. Ask your rep for details. Ask your rep for details. Advertising: (314) 935–6713 Advertising: (314) 935–6713 E-Mail: advertising@studlife.com E-Mail: advertising@studlife.com

10. Readers should be able to tell at a glance what type of product or service is being offered.

For complete advertising information visit: p: (314) 935–6713 f: (314) 935–5995 One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

BUSINESS ADVANTAGE ADVANTAGE

www.readallover.com BUSINESS

Run an ad in 20 consecutive issues Run an ad in 20 consecutive issues and get a 50% discount. and get a 50% discount. Renew your commitment and you’ll Renew commitment receiveyour one ad double theand sizeyou’ll for free. receive one ad double the size for free. Ask your rep for details. Ask your rep for details. (314) 935–6713 (314) 935–6713 advertising@studlife.com

advertising@studlife.com

FAX FACT You can save 50% on your advertising investment by enrolling in our Business ADvantage promotion!

To:

From:

Company:

No. of Pages:

Fax:

Date:

including this page

Message:

p: (314) 935–6713 f: (314) 935–5938 email: advertising@studlife.com One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899 For complete advertising information visit:

www.readallover.com

advertising quick reference Business ADvantage and Fabulous Frequency

business advantage Save big bucks and get the frequency you need by taking advantage of our most popular advertising plan! With Business ADvantage, you’ll reach the Washington University market—almost 13,000 prospective customers—while saving 50% off our local advertising rates! Simply run a business card-sized ad or larger in 20 consecutive issues and you’ll enjoy a 50% discount. You’ll save at least $600! Renew your commitment and you’ll receive one ad double the size for free (a value of at least $120)! Ask your account executive for details! 20 consecutive issues (7 weeks) ........50% discount

fabulous frequency Studies show again and again that frequency of advertising is much more important than ad size. At Student Life,, we counsel our clients to advertise as frequently as possible to maximize their results and investment. This frequency plan allows you to advertise on the same day each week while enjoying a significant discount off of our local rate. Fabulous Frequency is a great opportunity for bars & restaurants to list musical acts & specials weekly all while saving up to 33%! Minimum ad size is 8 column inches. Plan is available to local clients only. Half Semester-1 issue/wk (7 weeks) ........10% discount Full Semester-1 issue/wk (14 weeks)........20% discount Full Year- 1 issue/wk (28 weeks)...............33% discount For complete advertising information visit: www.readallover.com p: (314) 935–6713 f: (314) 935–5938 One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

For complete advertising rates and information go to:

www.readallover.com Common Ad Sizes and Pricing

Classified line advertising

Prices shown are based on open rates and are per issue.

1-5 issues.......50¢ per word, per issue 6-9 issues......40¢ per word, per issue 10+ issues..... 30¢ per word, per issue Bold Words......$1 per word, per issue The first three words (max. one line) will be in bold type all-caps. 15 word minimum charge. All classifieds must be prepaid by cash, check or credit card. No refunds for canceled ads. Classifieds appear online at www.studlife.com at no additional charge.

Full Page 126 col. in. 11.625˝ x 21˝ $1512.00

Half Page 63 col. in. 11.625˝ x 10.5˝ $756.00

Quarter Page Eighth Page 15.75 col. in. 31.5 col. in. 5.75˝ x 10.5˝ 5.75˝ x 5.25˝ $189.00 $378.00

Sixteenth Page Business Card 5 col. in. 8 col. in. 3.792˝ x 2.5˝ 3.792˝ x 4˝ $60.00 $96.00

Publication Dates August 2007

September

S M T W Th F Sa 1

M T W Th F Sa

Color Rates

12 13 14 15 16 17 18

9 10 11 12 13 14 15

Color charges are in addition to normal space charges.

19 20 21 22 23 24 25

16 17 18 19 20 21 22

26 27 28 29 30 31

23 24 25 26 27 28 29

Spot Color.............$125 Process Color...............$400

Display Advertising Rate $12 per column inch

5 6

7 8

9 10 11

October S M T 1

November W Th F Sa 3 4

S M T W Th F Sa

7 8 9 10 11 12 13

1 4

5 6

7 8

9 10

14 15 16 17 18 19 20

11 12 13 14 15 16 17

21 22 23 24 25 26 27

18 19 20 21 22 23 24

28 29 30 31

25 26 27 28 29 30

1–4 pages..............$65.00 5–8 pages.............$85.00 9–10 pages............$95.00 11+ pages..............$110.00

December

January 2008

9 10 11 12 13 14 15

13 14 15 16 17 18 19

Minimum insert order is 4,000. Maximum 6,000. One complete copy of the insert must be sent to the Sales Manager for review prior to acceptance. Student Life will not be responsible for loss or cost of inserts shipped without prior approval. All inserts must be shipped to arrive no later than 2 business days prior to insertion. After approval, inserts should be shipped in cartons or on skids to:

16 17 18 19 20 21 22

20 21 22 23 24 25 26

23 24 25 26 27 28 29

27 28 29 30 31

Preprinted Insert Rates

Louisiana Press Journal Printing Attn: Student Life Inserts Run Date: xx/xx/xx 3406 W. Georgia Street Louisiana, MO 63353

Deadlines Signed insertion orders and artwork are due by the following deadlines. Orders canceled after deadline will be billed at full cost.

S M T W Th F Sa

1 2

6 7

1 6

7 8

9 10 11 12

30 31

February

March

S M T W Th F Sa 3

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

F Sa 1

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

April

May

S M T W Th F Sa 1 6

S M T W Th

7 8

S M T W Th F Sa

9 10 11 12

1 4

5 6

7 8

9 10

Monday Issue.....................2 p.m. Wednesday

13 14 15 16 17 18 19

11 12 13 14 15 16 17

Wednesday Issue................2 p.m. Friday

20 21 22 23 24 25 26

18 19 20 21 22 23 24

27 28 29 30

25 26 27 28 29 30 31

Friday Issue........................2 p.m. Tuesday

advertising specifications and electronic submission Guidelines

Student Life provides basic advertising design services at no additional charge. However, some of our customers choose to submit their ads to us already completed. Sending your files to us electronically allows us to bypass the need for scanning artwork, an ad slick or a laser printout of your ad—and this ensures that the final printed version is of the highest possible quality. File Formats, soFtware and PdF Files

transFerrinG Your ad

PDF files are preferred, since the PDF format embeds all graphics and fonts into a single, complete file. We can also accept files from Adobe Creative Suite II (InDesign, Photoshop, and Illustrator), including files converted to TIFF and EPS:

You may send us your ad on CD-ROM or via email (preferred). If you are sending us your ad on CD, please send a hard copy along with the disc. To send us your ad via email, compose a text message with:

• Ads should be sized to the exact column widths shown below.

• what you’re submitting

• If using Illustrator or InDesign, please convert all text to outlines to minimize any errors. • Photoshop files should be flattened and submitted at a minimum resolution of 300 dpi. We do not accept files in Microsoft Word, Powerpoint, or Publisher, file formats GIF and JPEG, nor faxed artwork. These types will generally not reproduce well in print and should not be submitted.

Column width measurements (Please Note: Sizes shown already account for a 1/8˝ gutter between each column)

Width One Column Two Columns Three Columns Four Columns Five Columns Six Columns

Inches

Picas

1.833 3.792 5.75 7.708 9.667 11.625

11p 22p9 34p6 46p3 58p 69p9

For complete advertising information visit: www.readallover.com p: (314) 935–6713 f: (314) 935–5938 One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

• your business name, address, and phone number

• the ad size you would like • the date the ad is to run Make your ad an attachment to your message and send to: advertising@studlife.com

advertising quick reference Why Frequency?

Studies show again and again that frequency of advertising is much more important than ad size. At Student Life, we counsel our clients to advertise as frequently as possible to maximize their results and investment. Here’s why: A single ad more than likely will not work.

Frequency offers you the best advertising rates

We would rather you keep your hard-earned dollars than to spend them on a method we know will not produce results. To understand why advertising once or twice won’t work, think about how you interact with a newspaper, whether it’s the St. Louis Post-Dispatch, New York Times or even Student Life:

We offer significant incentives for increasing frequency or advertising volume over the course of a year. Offering these discounts shows that we recognize and value the need for frequent advertising and encourage you to use it. By taking advantage of frequency or bulk discounts, you can save between 10 and 50% on your advertising investment. You’ll get the frequent exposure you need while saving serious cash.

• Do you read the newspaper each and every day? • Do you read every article and ad in the newspaper? • Of the ads that you do notice, are you in the market for every product or service you see? • Lastly, do you act on every ad that interests you at that very moment (whether it’s visiting a business, making a phone call or checking out a website)? Our readers are no different than you. While we have very high readership, not every student reads every edition of Student Life and not every student needs a product or service that’s advertised on any given day. That’s why it’s important for your business to advertise as frequently as possible; those who do find the most success in reaching students and growing their business. And, like weight loss, advertising gets the best results over time.

For complete advertising information visit: www.readallover.com p: (314) 935–6713 f: (314) 935–5938 One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

Frequent advertising helps you beat your competition If you aren’t advertising as much as your competition, who is more likely to reach the student that’s ready to shop? Frequency helps your advertising cut through the clutter Muhammed Ali didn’t become the heavyweight champion of the world by punching 20 people 1 time each. He became the champ by punching 1 guy 20 times. By applying frequency to the poor opponent’s head, he was able to bring his message home. Frequent advertising works the same way. Let us show you how—call us today!

Let us help you rise above the competition. Get Ready—The Student Life Welcome Back issue comes out on August 27. Advertise for as little as $60. Deadline to advertise is August 22. Space is limited, call 935-6713 or email advertising@studlife.com today. See rate information at www.readallover.com

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

p: (314) 935–6713 One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

p: (314) 935–6713 One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

Get Ready—The Student Life Welcome Back issue comes out on August 27. Advertise for as little as $60. Deadline to advertise is August 22. Space is limited, call 314-935-6713 or email advertising@studlife.com today. See rate information at www.readallover.com

Student Life Newspaper • One Brookings Drive • Box 1039 • Saint Louis, MO 63130–4899

TURN WASH U STUDENTS INTO YOUR FUTURE TENANTS...

APARTMENT GUIDES Some students search for housing in the fall and others search in the spring. Now you can reach both groups. The Student Life newspaper at Washington University has begun planning for the Fall 2007 & Spring 2008 Apartment Guides that will be provided to Wash U students. The guides will act as a resource for the many students looking for an off-campus solution to the housing shortage on campus. Advertise in one or sign up for both now to receive a 20% discount! For additional exposure, put your logo on the cover of the guide*. See the rates below for details. Distribution: The guides will appear in the 7,000 copies of Student Life printed that day and distributed all over campus as well as select areas that students frequent off-campus. Outreach: 95% of Washington University students read Student Life. This gives you the opportunity to reach many interested students looking for off-campus housing possibilities with an ad promoting your rental property and amenities. Fall Guide Publication Date: October 24, 2007 Fall Guide Deadline: October 17, 2007

Rates and Mechanics Ad Size

Actual Size (WxH)

Full Pg Half Pg Horizontal Vertical Quarter Pg

Rate One guide

10.25” x 11.5” 10.25” x 5.25” 5.125” x 11.5” 5.125” x 5.25”

$975

Both

(20% off)

$1560

$550

$880

$300

$480

Extras: Logo on Cover: $75-one guide/$100-both guides

*must purchase an ad for the guide to have logo on cover

Full Color: $100 per guide

E-Mail PDF ads to: advertising@studlife.com

Spring Guide Publication Date: February 6, 2008 Spring Guide Deadline: January 30, 2008 For advertising questions or to reserve space: Call: 314-935-6713 E-Mail: advertising@studlife.com Fax: 314-935-5938 Mailing Address: Student Life Newspaper Box 1039 1 Brookings Dr. St. Louis, MO 63130

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

YES!

I am interested in advertising in the APARTMENT GUIDE. Mail to: Student Life Apartment Guide • One Brookings Drive #1039 • St. Louis, MO 63130-4899 OR Fax to: 314-935-5938

Business Name: ______________________________________________________________________________ Contact Name: ______________________________ Phone Number: _________________________________ Contact Address: ______________________________________________________________________________ Fax Number: _________________________________Email: __________________________________________

Dining guiDe St. Louis offers so many dining options. The Washington University population is looking for dining ideas on where to take their parents on Parent’s Weekend, their date this weekend, the best happy hour specials, or just where that place they heard of is located. We’re serving up a solution with the 2007 Dining Guide that will be provided to the Wash U community. The guide will act as a resource outlining the different areas of St. Louis. Purchase an ad for your establishment and it will not only run in the appropriate section of the guide by region, but we will show where you’re located on a map of that region as well.

rates anD Mechanics Ad Size Full Page Half Page Horizontal Vertical Quarter Page

Actual Size (w x h) 10.25˝ x 11.5˝

Rate $750

10.25˝ x 5.25˝ 5.125˝ x 11.5˝ 5.125˝ x 5.25˝

$375 $375 $188

One Spot Color: $75 Full Color: $150 e-mail pdf ads to: advertising@studlife.com

Distribution:

For more information contact:

This guide will appear in the 7,000 copies of the September 26th issue of Student Life and distributed all over campus as well as select areas that students frequent off-campus. The guide comes out just in time for Parent’s Weekend in October and still early enough in the school year to be useful for those new to St. Louis.

Student Life Newspaper 1 Brookings Dr. Box# 1039 St. Louis, MO 63130

p: 314-935-6713 f: 314-935-5938 advertising@studlife.com

outreach: 95% of Washington University students read Student Life. This gives you the opportunity to reach many interested students looking for dining options.

DeaDline..... .....September 14, 2007 publish Date ...September 26, 2007

Yes!

I am interested in advertising in the Dining Guide. Mail to Student Life Dining Guide • One Brookings Drive #1039 • St. Louis, MO 63130–4899 OR fax to (314) 935–5938

Business Name: Contact Name:

Phone Number:

Contact Address: Fax Number:

E-mail:

Help our students survive final exams! The Student Life newspaper at Washington University knows that finals week can be a very stressful time for students. Luckily, the Fall 2007 Finals Survival Guide will be the resource that students will turn to for their necessary study breaks. The guide will contain many games, puzzles, and fun articles to help students get through the week. By running an advertisement in the guide, you have an opportunity to reach students with your message each time they pick up the guide for a time out from studying. See back for pricing details!

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

p: (314) 935–6713 One Brookings Drive, Box 1039 Saint Louis, MO 63130–4899 advertising@studlife.com

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

p: (314) 935–6713 One Brookings Drive, Box 1039 Saint Louis, MO 63130–4899 advertising@studlife.com

Rates and Mechanics Ad Size

Size (w x h)

Rate

Full Page

10.25˝ x 11.5˝

$850

Half Page Horizontal Vertical

10.25˝ x 5.25˝ $475 5.125˝ x 11.5˝ $475

Quarter Page

5.125˝ x 5.25˝

$250

Package of 3

5˝ x 1˝

$250

One Spot Color: $75 Full Color: $100 e-mail pdf ads to: advertising@studlife.com

The Survival Guide comes out on December 12. Deadline to advertise is November 30. Call Today to reserve your space!

Rates and Mechanics Ad Size

Size (w x h)

Rate

Full Page

10.25˝ x 11.5˝

$850

Half Page Horizontal Vertical

10.25˝ x 5.25˝ $475 5.125˝ x 11.5˝ $475

Quarter Page

5.125˝ x 5.25˝

$250

Package of 3

5˝ x 1˝

$250

One Spot Color: $75 Full Color: $100 e-mail pdf ads to: advertising@studlife.com

The Survival Guide comes out on December 12. Deadline to advertise is November 30. Call Today to reserve your space!

Not only at this special season, but all year long, we appreciate you as a customer and a friend and we hope the holidays bring you joy!

College Heights Herald 1906 College Heights Blvd. # 11084 Western Kentucky University Bowling Green, KY 42101 270.745.2653 | www.wkuherald.com

Our sincere thanks for your valued business. We appreciate having you as a customer and look forward to serving you in the New Year. From the Staff at the College Heights Herald at Western Kentucky University