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Dear CNBAM Committee, I write to you today with great pride to nominate Alison McAfee for the award of designer of the year. Last year was Alison’s first full year on The University Daily Kansan and she was a powerful ingredient in the success that our newspaper enjoyed throughout the year 2007. Alison served as the creative for one of the most prominent zones at The Kansan headed by Manager of the Year nominee Ari Ben. From day one Alison made sure that she integrated herself into the day to day workings of the zone so that she could be a vital team member. She attended all of the weekly zone meeting so that she could arm herself with all of the knowledge for what was going on at the paper as whole but also with each individual sales rep in their territories. She urged the reps to take her out into the field on their calls so that she could get the face to face interaction with the clients that would ensure that the creative for their campaigns would best meet their needs. She worked tirelessly spending hours above and beyond what other designers were spending to meet the numerous creative requests that her zone put in front of her. All of these factors lead to a great amount of synergy between Ali and the sales reps in her zone and helped lead to higher sales as well as her zone finished 146% to goal or $44,125 over. As stated above as part of that zone’s success however Alison was forced to put out a tremendous workload on a weekly basis. On the average week including spec ads Alison would create anywhere from 30-35 ads. Despite the high quantity of work she was required to generate she somehow found a way on each and every ad to ensure that they were of the highest quality possible. For Abe & Jakes a local nightclub she created a dynamic campaign that featured a combination of consistency through the images it used but also took full advantage of the full color that the account was paying for. The imagery she selected from day one was used in all subsequent campaigns creating such fantastic awareness that it allowed Abe & Jakes to quickly and successfully brand themselves and allowed them to have their most successful year to date. For The Eldridge Hotel she created a campaign that blended both sophistication and fun to help this elegant hotel better brand their Sunday brunch and martinis among other things to a student body that was previously unaware that they offered these things. These two campaigns are but a small sampling of the fine work that Alison did for The Kansan throughout this year. She is without a doubt the perfect blend of both professionalism and creative energy. When these skills are put in tandem they allow her to serve as a vital cog in the big machine that is The University Daily Kansan. Without her we would not have come close to the success we enjoyed this year and she is absolutely worth of the award of designer of the year. Sincerely, Jon Schlitt Sales and Marketing Adviser The University Daily Kansan


Dear CNBAM committee, I would like to take this opportunity to express the many reasons why Alison McAfee from The University Daily Kansan should be considered for “Designer of the Year” at CNBAM this year. I had the privilege of working with Alison as her zone manager for both the spring and fall semesters in 2007. On The Kansan, a zone is comprised of a manager, a senior account executive, three more account executives, and a graphic designer. Alison was our team’s sole designer and had the immense responsibility of creating all the ads, promotional items, and campaign materials for the entire zone. Though each zone had their own designer, no other designer on staff was inundated with the amount of work Alison was, nor did they complete it all with such efficiency and effectiveness all year long. Our zone witnessed more success in 2007 than I had personally ever seen at The Kansan. Our team was consistently over goal every month and shattered revenue goals in both semesters, in both cases by over 20%. Where it is easy to recognize the sales people that make generating revenue possible, it is important to not overlook Alison’s vast contributions to the massive success of our zone. Early in her first semester, it became eminently clear that Alison was extremely reliable in terms of producing quality work and doing it quickly. My team supplied her with many “spec” ad requests continuously, that were always so well received and appreciated by our large group of clients. Because our clients were so impressed with her work, it made our sales process so much easier. Our clients trusted that The Kansan would represent them well because of the work Alison did so frequently. Once that trust was developed, sales became fluent, and Alison’s creative work became more and more recognized among our clients. I have a great example to show the impact of Alison’s design skills and hard work. I had a client that I had for a number of years. In the fall of 2007 I had come up with a very strategic campaign idea that would only work properly with brilliant design and message development for each ad in the campaign. Also, it was important that this campaign started right away at the beginning of the semester to maximize the effectiveness, which meant it had to be done within about a week’s time. At first I was a little worried because I had really promised big things with this campaign and needed to deliver. To make a long story short, in that week, Alison created the most aesthetically pleasing, consistent, riveting set of ads for this campaign with nearly no mistakes. I’m personally very critical of ads and I was blown away by this campaign. So was the client. When I showed them the set of ads for their campaign, they jumped to sign a contract committing them to run one of the ads each and every week in our entertainment magazine. Not only were they pleased with the look of their campaign, but also everything they promoted in those ads became a success, as business increased for them due to the effective promotion. That campaign was for the Eldridge Hotel, which is being submitted for “Best National Color Campaign”. On a broader note, I’d like to emphasize the amount of work Alison consistently had on her plate, and also mention how impeccably well she completed each task. Over the course of the year she literally completed dozens of ads for certain businesses like The Hawk and Abe and Jakes which are the two most well known, prominent entertainment bars in Lawrence, Kansas. It’s certain that their businesses would not have thrived as they did last year if it were not for Alison producing amazing work, day in and day out for them. In closing, Alison’s natural design skill, understanding of message development, creativity, punctuality, passion, and effectiveness made her the ultimate designer and an absolute pleasure to work with. I have had many designers under me, and Alison is by


far the most outstanding I had. She is more then deserving of the “Designer of the Year� award this year at CNBAM. Sincerely, Ari Ben Account Executive The Kansas City Star (Former zone manager at The University Daily Kansan)





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Fall 2007

Jayhawks Abroad A Newsletter from the Office of Study Abroad

Study Abroad Fair Wednesday, September 12 9:30 – 3:30 4th Floor, Kansas Union

Jayhawk Takes a Walk Peter Bollig took this photo of the Jayhawk visiting the Great Wall of Cahina. Read more about Peter’s study abroad experience on page 6.


LETTER FROM THE OSA

GLOBAL AWARENESS PROGRAM (GAP)

Dear Jayhawk, Studying abroad opens up a world of opportunity to thousands of college students every year. Academically, students get the chance to study topics they may never have the opportunity to on the KU Lawrence campus. It is a mind-expanding and life-altering experience. Just ask anyone who has studied abroad. One of your best resources for information on studying abroad can be a student who has returned from studying abroad. You’ll find several experiences related here in this issue. Our Fall Study Abroad Fair is another great opportunity for you to meet with students who have returned from studying abroad. The Study Abroad Fair is this Wednesday, September 12, from 9:30 a.m. to 3:30 p.m. in the 4th floor lobby of the Kansas Union. You will have the opportunity to speak with returned students, faculty and OSA staff about studying abroad as well as pick up information on all of KU’s study abroad programs. Your next step is to stop by the Office of Study Abroad Resource Library, located in 105 Lippincott Hall. The library, open 9-5, Monday through Friday, is staffed with Peer Advisors who can answer your questions and help you discover your options. They can help you figure out the next step in choosing a program, direct you to information on scholarships, and provide names of Study Abroad alumni who would be happy to talk to you about their experiences. The Peer Advisors are also recent study abroad participants, so they are not only familiar with what KU has to offer but they also remember well what the process was like for them. See you at the Fair. . .and remember if you are interested in studying abroad over Winter Break, Spring Break or the Spring semester the deadline for applying is October 1! Sincerely, Natalie Parker Outreach Coordinator Office of Study Abroad P.S. Remember the Office of Study Abroad has opportunities to study abroad in over 50 countries and in more than 25 languages! We also have many programs taught through the English language. Come in and find the program that is right for you.

The Global Awareness Program (GAP) is a program at KU that offers students a broader view of the world and recognizes undergraduates’ international experiences. Students can have an international experience through study abroad, taking classes with an international focus, foreign language study, or participating in international co-curricular activities. Undergraduates in any major can earn global awareness certification. Students completing this program will have their international experience noted on their official KU academic transcript. They will also receive a certificate from the Office of International Programs. Students who have already completed some or all of the requirements will receive retroactive credit. More than 1000 students have already registered and 224 have already received their certification since the program started in Fall 2004. Fall Office hours: Monday and Wednesday 10am -12 Noon. For more information about GAP contact: Jane Irungu GAP Coordinator Office of International Programs Strong Hall Room. 300, Tel. (785) 864-7265 gap@ku.edu www.international.ku.edu

Upcoming Info Meetings • Freeman-ASIA Scholarship Thursday, September 13 3:00 p.m. International Room, Kansas Union

• Hong Kong Tuesday, September 18 4:30 p.m. Walnut Room, Kansas Union

• Australia Thursday, September 13 4:00 p.m. International Room, Kansas Union

• Japan Wednesday, September 19 4:30 p.m. 4071 Wescoe

• NSEP Scholarship Tuesday, September 18 3:00 p.m. Walnut Room, Kansas Union

• NSEP Scholarship Tuesday, October 16 3:00 p.m. International Room, Kansas Union

Contact us: See a Peer Advisor! Walk-ins: Monday-Friday, 9a.m.-5p.m. 105 Lippincott Phone: 785-864-3742 Fax: 785-864-5040 Email: osa@ku.edu Website: www.studyabroad.ku.edu

JAYHAWKS ABROAD

The University of Kansas Office of Study Abroad Lippincott Hall, Room 108 1410 Jayhawk Blvd. Lawrence, KS 66045

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Affording Study Abroad Rick Winfrey won the NSEP Boren Scholarship for study abroad at Nanzan University in Japan for the 2006-2007 academic year. Chances are if you are reading this article you are interested in study abroad. You should be. Taking aside the asset of a study abroad experience in helping you present yourself to future employers as a distinguished, more diversified individual, let alone the places and people to which study abroad will introduce you, the opportunity it provides to live and relate to a different culture, not to mention all of the little surprises and unexpected bumps in the pace of life that make time abroad infinitely interesting, if we leave all of those benefits aside one very important aspect still remains. Study abroad will grab and shake the foundations of your being. It will change your perceptions about yourself, the US, the world, human beings and ultimately your perceptions about life. Are you interested now? If you are like I was before I went to study in Japan, you are wondering how can you afford the initially intimidating price tag of a study abroad program. Not to worry, study abroad is more affordable than you might think. Would you be surprised to know that the total expenditures of most year abroad programs are comparable to the total costs of one year at KU (in-state tuition)? Would you also be surprised to find out that there are literally hundreds of scholarship agencies wanting to give you money to study abroad? With a little time and energy you too can be waiting on the tarmac about to fly into a world of unknown without facing a fearful financial meltdown (and if you are really lucky your plane will be on time too). I can still remember the exact moment I realized a summer and a year-long program combining for 11 months of study in Japan was possible. It was when I received confirmation I was selected to receive a Boren Scholar National Security Education Program scholarship Rick Winfrey (far right) and friends visit Nagoya Castle during their year abroad at Nanzan University in Japan. (NSEP). This scholarship provides up to $20,000 in funding to study a language that is under-represented in US higher education. In return, recipients commit to a year of service utilizing their knowledge of a “critical” foreign language - made possible by an NSEP scholarship - with a US federal government agency within the intelligence community. As I am now starting the job hunt process and looking for a position to fulfill my service requirement I am continuously impressed with the large network of support that exists for NSEP recipients. Not only did NSEP open the door to study in Japan but has also opened a door to a possible career as well. Soon after the NSEP confirmation another, and then another, and then another scholarship confirmation came through. When the dust settled I’d received the Freeman-Asia, Bridging Japan and KU Office of Study Abroad scholarships. The Freeman-Asia scholarship is designed for students who currently receive need-based financial aid who plan to study in a country in Southeast and East Asia. Students who receive this scholarship create and implement a service plan to promote study abroad upon their return to their US university. There are region-specific scholarships and general scholarships. I found it was best to apply for the most specific scholarships I could find for Japan, and expand my scholarship applications to include more general scholarships. Most scholarship agencies will screen a successful applicant in three areas: academic history, letters of recommendation, and a statement of purpose. Of course, none of this would be possible without the knowledgeable and amazing staff at the KU Office of Study Abroad. From helping plan budgets to navigating through visa and application forms, my study abroad advisor always made time to answer any questions or concerns I had before leaving. We are truly lucky to have one of America’s best study abroad offices here at KU. Do not miss out on this valuable resource! There are few reasons not to study abroad. Alight your anxieties or doubts at the entrance of the Office of Study Abroad in Lippincot Hall and see where in the world you can go. Even if you are mildly interested, one 15 minute meeting with a peer-advisor might just give you the study abroad bug (and could save you from missing out on one of the most significant experiences of your life). Start early. Unlike that 10 page research paper, this is definitely not an experience to procrastinate on.

JAYHAWKS ABROAD

Financial Aid & Scholarships for Study Abroad Federal financial aid and Scholarships are available to KU students enrolled in a study abroad program that is approved by the Office of Study Abroad (OSA) at The University of Kansas and who meet eligibility guidelines to receive aid. Federal Grants and Student Loans Complete the “Free Application of Federal Financial Aid” (FAFSA) for the term you plan on studying abroad. For more information, visit The University of Kansas Financial Aid Office, 50 Strong Hall. Office of Study Abroad Scholarships Open to KU students traveling on OSA approved summer, semester, and academic year study abroad programs. Applicants must be degree-seeking undergraduate or graduate students at KU. For more information, visit the Office of Study Abroad, 108 Lippincott Hall. Additional On-Campus Scholarship Opportunities Check with you academic department about departmental scholarship and grants that may be available to you for studying abroad. National and Regional Scholarships David L. Boren Undergraduate Scholarships for Study Abroad Open to undergraduate students studying in Africa, Asia, Eastern and Central Europe, Central and South America, and the Middle East. All Boren scholarship recipients must seek employment with a federal agency or office involved in national security affairs. For more information, please contact Justine Hamilton in the Office of Study Abroad. Benjamin A. Gilman International Scholarship Scholarship is based on financial aid one is already receiving and the study abroad location. Student must be receiving a Federal Pell Grant to be eligible for this scholarship. For more information, visit the Office of Study Abroad. Freeman-ASIA The Freeman-ASIA program provides U.S. undergraduates studying in Asia with awards for the summer, or academic year. Upon return, awardees must fulfill a service requirement to promote study abroad in Asia on their home campus and share their knowledge with their community, and must submit a report to IIE summarizing their experiences. KU students interested in the Freeman-ASIA program should contact Renée Frias in the Office of Study Abroad for information on how to apply. For a complete listing of Study Abroad Scholarships, please visit the KU Office of Study Abroad, 108 Lippincott Hall.

THE NATIONAL SECURITY EDUCATION PROGRAM (NSEP) DAVID L. BOREN UNDERGRADUATE SCHOLARSHIPS offer a unique opportunity for U.S. undergraduates to study abroad. NSEP awards scholarships to American students for study of world regions critical to U.S. interests (including Africa, Asia, Central & Eastern Europe, Eurasia, Latin America & the Caribbean, and the Middle East). For more information on the NSEP Boren Undergraduate Scholarships, contact Justine Hamilton in the Office of Study Abroad (785-864-3742, Justine@ku.edu, 108 Lippincott Hall). Upcoming NSEP Scholarship Information Meetings: Tuesday, September 18 @ 3:00 p.m. in the Walnut Room, Kansas Union Tuesday, October 16 @ 3:00 p.m. in the International Room, Kansas Union

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Study Abroad Fair

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JAYHAWKS ABROAD

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Kerala Erdman helps steer with the gondolier in Venice, Italy.

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JAYHAWKS ABROAD

visit www.ku.edu/ osa www.ku.edu/~ for info and applications

5

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Chelsea Palasz studied abroad in Florence, Italy and Paris, France on the Humanities and Western Civilization Program in the spring of 2007. She took this picture of Florence on a clear day from the Duomo.

FALL 2007


THE UNIQUE EXPERIENCE OF SHIPBOARD EDUCATION Lisa Martin studied abroad during the Spring 2007 semester on a studentinitiated program through the Semester at Sea Program. In the words of the Archbishop Desmund Tutu, “Just because you were born on third base, doesn’t mean you hit a triple.” The Archbishop is referring to the fact that just because an individual is born in the United States doesn’t mean that they are in any way superior. We did not earn the right to live our lives freely with hundreds of opportunities right at our finger tips… rather, it was handed to us. I was fortunate enough to have circumnavigated the globe with the Archbishop. In just one hundred days the Semester at Sea ship, the MV Explorer, ported in twelve different countries. All but two of those stops were made in third world countries, places like Brazil, India, and Vietnam where most of the population lives on less than one U.S. dollar a day. These are not the typical places that a college student from the U.S. chooses to spend a semester. This isn’t your typical study abroad program either. Only on Semester at Sea does your address change from day to day, do you live under the same roof as your professors, and do your professors actually force you to spend more time traveling than studying. Traveling throughout these countries was an eye opening experience; one that has changed my outlook on life and how I am going to pursue my future. Exposing oneself to societies of deep poverty is one of the greatest experiences ever. Semester at Sea and the Institution of Shipboard Education gave me the opportunity of a lifetime, one that I will never forget. I am a very lucky individual and I could not be any more thankful than I am today. Thanks to the Office of Study Abroad, influential programs such as Semester at Sea are made available to each and every student at the University. I owe a huge thank you to my parents who made this study abroad experience possible. Semester at Sea is by far the most amazing thing I will probably ever do in my lifetime, and the best thing that my parents could have ever done for me.

THE EXPERIENCE OF A LIFETIME Alyssa Higgins studied abroad at the University of Newcastle, Australia as a sophomore in the spring semester of 2007. Studying abroad has had such a positive impact on my life and helped me accomplish goals I never thought possible. I definitely found myself challenged in many aspects of the semester. Once overcoming those challenges it made me feel so much stronger as a person and happy to know that I could do it. Having the opportunity to travel was by far one of my favorite parts of the experience. I feel so lucky to have taken the opportunity to study abroad and meet people from KU and all over the world that I would have never met if I didn’t participate in this program. Any negative experiences I came across are now nothing but positive, I consider my trip to be the most incredible experience of my life. Living in Newcastle, Australia for over five months was simply amazing and absolutely gorgeous! Being able to go to the beach every day was something I never dreamt of! One of the best days I had was when a group of students traveled to the Reptile Park, which was my first interaction with kangaroos, koalas and many other Australian animals. It was so cool to be able to feed and touch the animals. I had so many other awesome encounters, a day in the rainforest, a trip to the Great Barrier Reef, visiting the Australia Zoo, a wine tour, trips to Sydney, nights out in Newcastle, Horse Races, visiting other countries such as Fiji and New Zealand, and countless more experiences. The academic scene was so much different than at KU. I was concerned about my grades. Knowing the final would determine everything, I felt very pressured but soon learned fully preparing myself would pay off. I received much better final grades than I had imagined. I rarely had actual homework, but it was expected by the teachers to keep up with the material. Overall I had the time of my life! If I was given the chance to redo my experience I would do it exactly the same. I went into this program with an open mind and came out with so much more knowledge, culture, and friends. Coming back to the States helped me Alyssa Higgins feeding a Kangaroo at the Reptile Park in Godsford. realize the distinct differences among each country; Australia seems to be very laid back in comparison with the US. I have grown so much as a person, made so many amazing memories, and met such a great group of people who are now my really good friends!

GAINING A GLOBAL PERSPECTIVE

On Miyajima Island, the home of the floating gateway of Japan (Lisa Martin (KU), Bailey Marinick(Oklahoma), Olga Feingold (Northeastern), Keala Asher (San Diego State)).

NEW PROGRAMS IN 2008! • Spring Break: Toledo, Spain: City of Merging Cultures This program explores Toledo as a site of cultural negotiations among Christians, Muslims, and Jews in the Iberian peninsula of the Middle Ages. Program is tied to a spring semester course (SPAN 450), and the travel portion allows students to enrich their critical understanding of the cultural dynamics of medieval Spain. • Spring Break: Baroque Spectacle: The Art and Architecture in Rome The great triumvirate of artistic masters, Bernini, Borromini and Pietro da Cortona, as well as their illustrious predecessor Michelangelo, transformed the ancient city of Rome from its medieval and Renaissance form into the Baroque capital still visible today. This program will focus on the works of art, architecture and urban planning that fashioned this transformation, examining the individual artists and their works, together with their distinguished patrons. The program takes place in Rome during Spring Break week; however, there will be several meetings before the program.

JAYHAWKS ABROAD

Peter Bollig studied abroad during the Spring 2007 semester in Hong Kong. I was lucky enough to spend a semester on the opposite side of the globe as KU. It’s not that I wanted to get away from Lawrence so much as I just wanted to be immersed in a different culture and look at life from a different perspective. Four and a half months in Hong Kong provided just that. To move from a small city in the middle of American heartland to a Chinese metropolis on a tropical island was an enormous change. But I was pleased that it wasn’t insurmountable. In fact, the supposed “culture shock” I was braced for wasn’t that drastic. Sure, all the street signs were in Chinese and the street language was incomprehensible. In fact, many friends from Europe and Australia didn’t know any Chinese but got along just fine. Being a part of Hong Kong University and its exchange program was the perfect balance to integrate me into the local culture but still leave me with a sense of independence and adventure. Many of the most memorable experiences of my life took place while I was out of this country. I definitely learned at least as much outside of the classroom on my own in this strange new land, as I did studying this new culture. In a world of ever-increasing globalization, it’s becoming more vital to try to have a global perspective. To constrain ones views to ones own hometown or country is limited at best. As students with access to a global education, we are obligated to seek Peter Bollig in a Hong Kong restaurant. understanding of other peoples and cultures.

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THE HARDEST PART IS SAYING GOODBYE!

It was a Dream of a Semester

Laura Serbus studied abroad in Bonn, Germany during the 2006-2007 academic year. I have spent the 2006-07 academic year studying abroad at the University of Bonn in Germany. Now I am back in Kansas after a wonderful year and I would love to share my experiences of studying abroad with you. I am a German major so my reason for studying abroad was simple: I wanted to learn German in Germany! The Bonn Program begins with a five-week Orientatio, which consists of language instruction and excursions to nearby places of interest. At the end of Orientation I was given advice about which classes to take. I chose to take a number of grammar classes designed for international students, and to attend two lectures at the University. The following semester I was ready to enroll in regular lectures and seminars at the University. I really enjoyed the experience of attending real German classes, although it took me a little while to become accustomed to the German style of teaching. I took mainly literature classes and my advice to future study-abroad participants would be to always complete the assigned reading before class! Doing so enables you to follow so much more of the discussion in class. The city of Bonn is a fantastic place to live and study. It is small enough that getting your bearings doesn’t take long, but large enough that there will always be something new for you to do or see. My favorite pastime in Bonn was to meet friends on the “Alten Zoll”, an area overlooking the Rhine River with an outdoor café selling pizza, salads and beer. In order to become a real “Bonner”, buying a bike is a must! It made getting around that much easier, and Bonn is a very bike-friendly city. I don’t remember experiencing too much culture shock when I arrived in Bonn, but there was definitely an initial period of adjustment that comes with any big move. I found it helpful to spend time with other international students going through the same transition, but it is also essential that you make an effort to meet German students. One program that is excellent for doing so is called “Sprachtandem”, which connects people looking for language partners. I had two German language partners that I would meet with once a week and talk to in a mixture of German and English. This is a brilliant way to improve your language skills, while also being sociable! The International Office also provides a similar program, as well as an opportunity to volunteer in an elementary school. This is the kind of program that is as fun and as useful as you make it. I had lots of fun interacting with six-year-old German kids! I would definitely recommend studying abroad for a year rather than just a semester if you can. By staying for two semesters I had time to form lasting friendships and really become accustomed to the German way of life. I think the only downside to staying for a year is that it is harder to say goodbye! I absolutely loved hearing the German language around me all the time, and asking for help was always a new experience! During my year abroad I have learned a lot about myself and have changed a little as well. For example, I now have a better understanding of how much change I can handle and which features I really appreciate in a city and university. I also feel a lot less shy than before. Communicating in German with Professors is a challenge, but it is an extremely valuable experience that can only get easier! So, if you want to experience a different culture, learn another language, make new friends, and achieve more than you previously thought you were capable of, then study abroad!

Kerala Erdman studied abroad on a student-initiated program to the Santa Reparata International School of Art during the Spring 2007 semester.

Kerala Erdman takes a gondola ride in Venice with a friend.

Studying abroad was the most amazing experience I have had throughout my college career. I am extremely grateful I was able to go and “out -of-staters”, listen up! Studying abroad is about the same in expense as your current tuition aside from some extra traveling costs. So although we all love KU, why not jump at the chance to leave Kansas and take advantage of this great option? Even if you are in-state, take the chance, see what’s out there, and broaden your horizons. It’s not just a corny saying; I realize now how important it is to travel, learn, and really explore other countries and their relationship with the U.S. It helps you grow socially, develop marketability for life after graduation, and cultivates a strong source of personal confidence. I was located in Florence, Italy, which as an Art major and Art history minor couldn’t have been more ideal. I met all sorts of locals and students, had access to almost every museum and gallery for free, plus tons of great shopping. The culture, food, fashion, nightlife, and history were incredible. My street was loaded with high fashion shops, only a block away from the famous Arno River, and a five-minute walk from the Historical City Center. I couldn’t have asked for a better spot and my apartment was beautiful. And let me just say that if none of this has convinced you yet, just go for the food. The pasta dishes, seafood, wine, and gelato are absolutely to die for and don’t worry about weight gain because Europeans walk or bike everywhere. I chose to enroll in an independent program, going to Santa Reparata, International School of Art. Going alone, I was slightly anxious about meeting new people and living with five other girls in an apartment I had never even seen. Reflecting back, it was a bold move and I had serious doubts on my judgment by the time I arrived at the airport. However, once in Italy, I met some of the staff, was shown our stunning, expansive apartment, and became acquainted with all my housemates. My roommate ended up being my best friend there and we have still been keeping in touch all summer. All my concerns were quickly erased and it became a purely incredible, dream of a semester. I can’t fully describe and impress upon other students how important my semester abroad has become to me. I deeply value all the good, bad, worries, excitement, and growth during that semester. I met so many awesome people, traveled to Spain, Austria, and really got a feel for Italy. I realized how many similarities exist between the United States and the international world and to learn from and appreciate the differences. Traveling will impact your life, motivate, encourage, challenge, and reward you in ways you cannot expect or foresee. I plan to highly involve traveling in my future and continue to learn and explore other people, cultures, and places. I don’t regret a thing and I sincerely hope more people take advantage of the study abroad option while achieving their higher educations at KU.

FRIENDS ABROAD: THEN AND NOW

KU Alum, Adrienne Vogt studied abroad in 2004. She and the friends she met at the University of Wollongong in Australia are still traveling together. I studied at the University of Wollongong the spring semester of 2004 and met a lot of amazing people many of which I am still friends with today. None of us new each other before Australia even though some of us went to the same universities, that is what is so interesting. I almost think that it was fate that brought this group of friends together because we are all so close. The great thing about this group of friends is that we make it a point to meet up with each other multiple times throughout the year. Since one of our friends live in Kentucky we usually go to the Kentucky years later, KU study abroad Alum Adrienne Derby. However, this year was different since he Three Vogt is still in touch with her friends from was teaching English in Japan. Our group met in Wollongong. From left to right: David Patton, February in Scottsdale, Arizona and then just this Adrienne Vogt (KU), Ashlee Marshall (KU), Abby Yemm (KU), Nora Salmon, Mark Williams, Mike past month in July we all met in Chicago for a Chechile, and Drew Smith reunion. There are usually 8-10 of us that get together for these reunions, it really just depends on who can make it. They are always a blast and we have a great time remembering our times in Australia while creating new ones. I am so happy that I have found a group of friends that I know I will be close with until I’m in my eighties!

Laura Serbus on her last day at the University of Bonn.

JAYHAWKS ABROAD

7

FALL 2007


TAKING A LITTLE BIT OF “HOME” ABROAD

LIFE IN THE UKRAINE

Andrew Stark spent the 2006-2007 academic year studying at Obirin University in Tokyo, Japan. 6 Months? A Year?! 5:30 AM. Cold November morning. Going to watch the KU vs. K-State football game. This may seem like the act of an overzealous fan going to get in line for one of the greatest rivalries in college history, but actually, this was me, November of last year in Tokyo, Japan, going to my host campus to get a wireless internet signal. I bought a nifty little box before I left the States last fall to let me watch Lawrence cable on my laptop while I was studying abroad for the year. Many students who contemplate studying abroad for an extended period of time worry about what it will be like to leave everything they know and love behind: friends, family, their campus. Subsequently, they find themselves torn between two worlds and, eventually, missing out on the opportunity of a lifetime: living and studying in another country. Well, I’m here to tell you there are ways to keep a little bit of home with you anywhere you go. First of all, anybody who can use a computer can keep in touch with family and friends. MSN Live Messenger and Skype (an internet phone) are the best ways I’ve found. Both allow a user to do regular on-line chat as well as free PC to PC video/voice conferencing. You can also purchase credit to call landlines or cell phones for much cheaper than an international phone card. Just set-up a time with people to talk each week and away you go. Secondly, if you are a huge sports fan, like me, or TV junkie, you can buy a Slingbox which hooks-up to your local cable and internet and streams local programming straight to your computer over the internet, and you won’t ever miss your favorite show....as long as you’re not in class. Also, there’s always Facebook, blog sites, and good old fashion e-mail to keep in touch with everyone back home, but there is a warning to go along with all of this technological connectivity. Don’t miss out on your study abroad experience because you’re so worried about what is going-on back home!! The reason for going abroad is to have cultural experiences and personal interactions that you would never get at home. If you spend all your time worrying about what’s going on back home, you’ll miss out on many opportunities abroad. Family and true friends will be there for you no matter how long you’re gone. There is always next season, there are always re-runs. Bottom-line: don’t let the fear of being away from all that is “normal” and “comfortable” keep you from going abroad, but don’t be so connected to home when you’re there that you forget the reason you left in the first place was to get a new perspective on life.

Michael Nelson studied abroad in L’viv Ukraine during the 2006-2007 academic year through a student-initiated program.

I decided to study abroad in L’viv, Ukraine at the beginning of my junior year. I wanted to go to Ukraine in order to attain a better understanding of the Ukrainian language, as well as further arouse my curiosity of Ukrainian culture. At first I applied for a federal scholarship in order to study abroad, and although I did not receive it, I did not feel discouraged from pursuing my goal to study abroad in L’viv. I felt as though I had enough assistance as well as the qualifications necessary to study abroad in Ukraine; that is, I already had a strong command of the Russian language and had been studying Ukrainian intensely with one other student in my faculty. Therefore, I was very much set on my decision to study abroad, and I knew that nothing was going to prevent me from being able to do so. I left for Ukraine in August of 2006 with a good idea of what to expect from the host culture. I had already studied abroad in St. Petersburg, Russia in 2005, so I did not feel any fear or great uncertainty in my decision to go abroad. Moreover, I knew what to expect of the Ukrainian bureaucracy, which is rather similar to the Russian bureaucracy. Although this was the case, I entered Ukraine differently than I had entered Russia. Firstly, I entered Ukraine alone; secondly, I experienced some problems with my luggage at the international airport in Kyiv; thirdly, I was study and live in Ukraine for an entire academic year (I studied in St. Petersburg for six weeks). But soon after I arrived, I quickly adjusted to the city and experienced very few difficulties in navigating my way around the city as well as with the language. In addition, I lived with a host family, which gave me the opportunity to speak Ukrainian as often as possible. I even met a number of Ukrainian students at my university, most of whom were in my faculty, and quickly befriended them. This allowed me to become very confident as well as very proficient in the Ukrainian language. While abroad in Ukraine, I was forced to do a lot of things on my own for the first time in my life. While I had a group of fellow Russian students from the university with me in Russia, I had very few friends in Ukraine with a strong command of the English language. Furthermore, I was forced to make friends with Ukrainians, which was a significant contributor to the development of my proficiency in the Ukrainian language. Whether it was during class at the university, or at the pub with friends during the evening, I was speaking Ukrainian as often as possible, with a variety of Ukrainians. Being forced to meet new people in a different culture greatly changed my world outlook, and I feel as though I continue to benefit from the fact that I had to build a brand new social network in a completely different country.

Michael Nelson took this photo of the L’viv Opera house.

Andrew Stark at the Tanabata Festival in Hiratsuka, Japan.

WINTER OR SPRING BREAK A GREAT TIME TO GO ABROAD Can’t devote a semester or year to study abroad? Short-term programs are a great way for students to complete discipline-specific credits while experiencing another culture. KU will offer a number of short-term programs during Winter and Spring Break this year. All courses are taught in English. Winter Break: Marine Biology: Field Studies on a Coral Reef Island of the Caribbean Study marine biology in Bonaire, a tropical coral reef island in the Southern Caribbean. Course work will focus on the ecology, biology and identification of marine invertebrates, fish, mammals, and turtles. The trip will include 13 days of diving as well as explorations of terrestrial and cultural habitats. Winter Break: Theatre and the Arts in Prague, Czech Republic This program consists of six evening seminar meetings from October to December in which various aspects of Czech history and culture are introduced. The course culminates in a 10-day study trip to Prague in January. The trip will include lectures by local scholars, visits to museums and other local sites, and evenings at the theatre. A special emphasis will be placed on contemporary theatre. Winter Break: The Costa Rica Experience This 12-day program offers Honors students the opportunity to investigate a variety of current issues in Costa Rican politics, culture, and environmental conservation through lectures, field trips to sites of interest, and individual research projects. Winter Break: Turkish Women in Islam and Society Spend 12 days in Turkey over Winter Break exploring the ways in which women have been and are active in Islam and society in Turkey. Students will travel to Turkey to tour Islamic monuments and meet with women who are active in the public sphere in areas as diverse as education, research, development, politics, religion, art, music and media. Six evening seminar meetings will be held at KU in the fall prior to departure in January.

JAYHAWKS ABROAD

8

Winter Break: Design in Mexico Students will explore cultural aspects of contemporary Mexico arts and crafts including visits to contemporary art galleries, art and crafts museums and anthropological museums. The program will visit the well-known colonial city, Puebla which is known for its outstanding ceramic production called Talavera. The group will also travel to dynamic Mexico City to visits its world-class museums and archaeological sites and the beautiful colonial city, San Miguel de Allende to visit the studios of practicing artists and craftsmen. Spring Break: Humanities and Western Civilization in London, England Enroll in a specially designated section of Western Civilization II on the Lawrence campus this spring and spend Spring Break in London visiting museums, historic buildings, and other locations related to course content. Assignments, examinations and discussion activities will integrate Western Civilization II readings with London venues. Spring Break: The London Review The London Review allows Honors Program students to plan and research a visit to London, to spend Spring Break visiting London, and to create a publication of reviews and essays about their stay. Students attend class weekly during the spring semester, both before and after the program. Spring Break: International Careers in London The purpose of this Learning Community/Study Abroad opportunity is to assist students in gaining a greater understanding of work in countries around the world as well as identify the avenues leading to employment opportunities abroad. Students meet weekly during the spring semester, both before and after the program. The course will include a spring break trip to London, England where students will visit 3-4 global companies/organizations and a graduate school.

FALL 2007


Dear CNBAM Committee, I am honored to write you today to nominate Traci McMaster for the award of Designer of the Year. Traci began working at The University Daily Kansan in January of 2007. In the last year, Traci has stepped into management roles and completed tasks when I thought no one else could. Especially in the 2007 fall semester, Traci quickly became a prime asset in our success through her creativity, time management, and dedication. Traci began the 2007 fall semester as the designer for a top account. She excelled at this task by creating ads that were intriguing, attention grabbing and always completed prior to deadline. Traci eagerly stepped up to accept additional responsibility in September 2007. When a designer quit unexpectedly, seven sales people were left high and dry with no one to create ads one week prior to the deadline for our highest grossing special section, Sex on the Hill. Traci immediately stepped up to the task of managing extra work and making up for lost time. She created multiple ads for the Sex on the Hill special section. One particular ad headlined “Ass Kickin’ Boots” was created for a client of mine, Arensberg Shoes. The client absolutely loved the ad and ran it in full color. It was the first time Arensberg Shoes ran an ad in full color in the 10 years it has worked with The University Daily Kansan. Traci worked to create a new campaign from the Sex on the Hill ad. The campaign reflected old and new aspects of the shoe store. The campaign balanced advertising the traditional and classic selection the store is known for as well as an upbeat and trendy style to attract younger and hip consumers. Traci is a valuable asset to our design team because of her ability to create high quality ads in a short amount of time. This organization faced a crisis in October when our promotions and marketing designer was let go days before the deadline for the Basketball Schedule, a highly anticipated special product. Traci again, displayed her dedication by stepping up to accept increased responsibility and working to insure that the special product was completed by deadline. This speaks for her time management, as she is able to seamlessly balance academic responsibilities with her duties as a designer. She demonstrates her dedication by doing whatever necessary to insure that all ads and special products are completed by deadline. Her creativity is displayed through the variety of ads in her portfolio. She easily creates ads that satisfy a variety of clients, from shoe stores, to restaurants and University organizations. Traci’s accomplishments and dedication earned her a promotion to Creative Director for the 2008 spring semester. As stated earlier, Traci’s creativity, time management and dedication make her a valuable asset to our organization and more than worthy of winning Designer of the Year. Sincerely,

Katy Pitt Sales Manager The University Daily Kansan


Dear CNBAM Committee, It is my pleasure to write to you today to nominate Traci McMaster for the award of Designer of the Year. 2007 was Traci’s first year working at The University Daily Kansan and she quickly became a vital cog in our success for the entire year through her creativity, professionalism and time management. Traci began this past semester as the sole designer for one of our top accounts; Student Senate and excelled quickly at it producing ads that went above and beyond the client’s expectations and were always done by deadline. Early on in the Fall semester The Kansan faced a bit of a crisis when one of our designers quit unexpectedly. With no time available with which to recruit additional talent Traci was asked to step up to the plate and shoulder some of the extra design work which she gladly did. In the middle of the semester we were faced with yet another crisis when the designer for our marketing and promotions was let go. Again with no time to recruit an additional designer we were forced to look within our organization to help compensate for this loss. Yet again Traci was asked to help carry extra work and she gladly obliged and was quickly handling three times the workload of what she had begun the semester with. This speaks volumes on Traci’s fine time management skills. In addition to her ability to successfully juggle the numerous elements of her schedule Traci also possesses great creative abilities. I’d like to single out her work on one client in particular; Yacht Club. Traci worked diligently with this bar/ restaurant to create ad campaigns that would allow them to stand out amongst their numerous competitors in the market. For our Sex on the Hill special section she created a campaign that fit in with the retro feel of that section and helped blend in yet stand out perfectly. As Kansas football quickly rocketed into the national spotlight both she and the rep for the account created campaigns that helped to brand Yacht Club as THE place to watch games. These ads highlighted what the account would be offering in terms of viewing the game but also emphasized in vivid detail what it was that separated Yacht Club from the competition such as their unique beer towers and diverse menu. The results were outstanding as Yacht Club enjoyed packed houses for both home and away games and is now known as the place to be to watch all Kansas sporting events. It is this combination of professionalism and creativity that at the end of last semester earned Traci a promotion to the position of Creative Director where I have no doubt she will continue to excel. I hope you will join me in recognizing her talents and see why she is truly worthy of winning this award. Sincerely, Jon Schlitt Sales and Marketing Adviser The University Daily Kansan






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To Whom It May Concern: “When people aren’t having any fun, they don’t produce good advertising.” -

David Ogilvy

This could not be more true about the team members in the creative department at The Minnesota Daily. We had fun, but we had the talent, such as Dustin Schiltz, that rose The Daily’s advertising to new heights. Dustin deserves to be “Designer of the Year.” He set a higher standard that drove The Daily’s work into a new, modern direction. His work is sure to help sustain not only great design for the newspaper, but smart, effective advertising for years to come. Dustin’s work ethic and drive to continually push the creative boundary produced some of the best work The Daily has ever seen. As Art Director, he guided ideation sessions with his team that led to the multiplatform re-launching of The Daily’s micro-site “Drink and Dine.” The insights and obstacles that were revealed about our target market were utilized and enabled the campaign to successfully reach them, and did it in a highly relevant fashion. This campaign led to an over 400% increase in traffic to the Web site within the first couple months of the launch! The special issues he designed were unique, fun and brought something fresh to the table. There were numerous positive comments on campus about the improvement of design and a great deal of that was thanks to Dustin. The media kit was a unique printed piece that effectively communicated key aspects of The Daily's marketing, but also visually reflected The Daily as a forwardthinking establishment, a leader of news, as well as design. The kit incorporated tabs for easy use, as well as an icon system instead of using words for the sections. And the best part is how dynamic he made it without going over budget! Dustin went so much further than just being a great designer. He created a positive work environment, led his team and utilized the best assets of each in order to allocate the projects to the member(s) that would assist in creating the most succinct, cohesive and effective ads and campaigns for our clients. His work speaks for itself and I think you’ll agree. Sincerely, Carol Reyes The Minnesota Daily - Advertising Production/Creative Manager - Aug 2006-May 2007


January, 2007 To whom it may concern, I would highly recommend Dustin Schlitz for the “Designer of the Year” award. I have had the opportunity to work closely with Dustin over the past two years at The Minnesota Daily newspaper, and I am continually impressed with the great dedication and commitment he had in his position as the Art Director. Dustin is an extremely skilled designer and a highly capable leader. He encouraged his staff to constantly produce high quality work, and follow design guidelines he created that improved and modernized our paper enormously. He was able to do this in a proactive, positive way that earned a lot of respect from his co-workers. Dustinʼs work was unique and eye-catching, and brought the entire Ad Production team to a whole new level. The special issues and the media kit he designed were of the best our paper has seen. He changed the entire format of the kit to ensure ease of use and clarity for the clients, and created a complex and original design that was representative of our organization. That is one of the great things about Dustin; he always cares about the best solution and product, regardless of how much extra time and effort it would take on his part. I would often leave the office later in the evening, and pass Dustin still slaving over a new design idea. Dustin has also dealt with employee and client issues immediately and effectively. He does not believe in choosing the easiest way out, but instead strives for quality and the best solution. He has always been very conscious and respectful with company money, and dedicated a lot of time and extra effort to be cost effective in his designs and ideas. He is a great businessman and manager, and I truly believe he deserves the title of “Designer of the Year” Please do not hesitate to contact me if you have more questions about Dustin or his work. Sincerely,

Katherine Groth Co-Publisher and Business Operations Officer The Minnesota Daily kgroth@mndaily.com

phone: (612) 627-4080



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Fall 2007 Housing Guide •


2 • Fall 2007 Housing Guide

DISCOVER YOUR

STOMPING GROUND QUADRANGLE HOUSING quadrangleleasing@wustl.edu 31 3144 . 93 9355 . 9511 housing available to staff, faculty, and undergraduate students of Washington University in St. Louis Studios 1, 2, and 3 bedrooms www.offcampushousing.wustl.edu

Inside Renters’ insurance is a wise investment..............3

Beware and Take Care: Advice before and slightly after you sign.........................................4

Off-campus housing race speeds up....................5

Tips for happy off-campus living........................6

Forget to grab an edition of Studlif e

Student Life

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view it at www.studlife.com

Copyright 2007 Washington University Student Media, Inc. Produced by the Student Life Advertising Department at Washington University in St. Louis.


Fall 2007 Housing Guide •

Renters’ insurance is a wise investment BY NICHOLE DOBO

KNIGHT RIDDER TRIBUNE

Hilary Gulbin, a Pennsylvania State University student who lives in a dorm, didn’t realize she could get renters’ insurance. “I didn’t even know that was possible,” she said. The New Jersey undergrad lives in the newly finished Eastview Terrace, and although her parents might pick up part of the tab in the event of a fire, she said she would also have to contribute. Of the 35 million renters in the country, about 22 million are not insured, according to the U.S. Census Bureau. “Educating renters about the need for insuring their belongings is critical, as many individuals aren’t aware of the need for renters’ insurance until they suffer a loss,” Eric Remer, chief executive officer of The Conclave Group, LLC, said in a news release. In late July an apartment complex in Bellefonte, Pa., was destroyed in a blaze. About 21 families were homeless after escaping with only the clothes on their backs. No one was injured, but many did not have the means necessary to replace the household and personal items lost in the fire. There are some common misconceptions when it comes to renters’ insurance, said Laura Margolis, spokeswoman for Allstate Insurance. First, people do not realize how much their belongings really are worth, she said. “Take an inventory,” Margolis said. She suggests that when renters count dishes, clothing and other necessities_ along with electronic equipment_they will see just how much money they have invested in their apartment or dorm. Even if your belongings only consist of a circa 1974 couch, some milk crates and a black-and-white TV, the cost to replace these dated items could still be unaffordable, according to Allstate. “If you suffered a loss, it would take a lot of money to cover all that stuff,” she said. All that stuff_like textbooks, stereo systems and jewelry_could cost thousands to replace. This is more than the average renter

can probably afford to shell out. Some people, upon inspection of their lease, may notice the landlord carries insurance on the building. Does this does mean that the landlord will replace that $5,000 Louis Vuitton bag (or a $50 knock-off) if it melts to a puddle of hot-pink molten goo? No, Margolis said. Most landlords only carry coverage on the actual building and the contents that belong to him or her, she said. However, Gulbin and her friend Kelly Kalmar, of Pittsburgh, remember a flood in Simmons Hall at Penn State one year, and the university picked up the cost for the damaged goods. “The school helped pay for it,” Kalmar said. Even so, if your television gets stolen or your neighbor burns down the joint with a cigarette, most landlords will not pay up_and may not be legally bound to do so. Many twentysomethings are on a student or entry-level job budget, Margolis said, so the cost for renters’ insurance is “relatively low.” Rates should fall between 45 cents and a buck a day, depending on variables such as the area where they live or what is insured, Margolis said. So, for the sake of budgeting, let’s say it will cost about 50 cents a day. That adds up to be about 15 bucks a month_less than an average night out in a college town. Stick to cheese pizza every month and renters’ insurance can fit into a renter’s budget, Margolis said. “For about the cost of an extra topping on your pizza (each day), you can get renters’ insurance,” she said. ___

(c) 2004, Centre Daily Times (State College, Pa.). Visit CDT Online, the World Wide Web site of the Centre Daily Times, at http://www.centredaily.com/ Distributed by Knight Ridder/ Tribune Information Services.

Putting off the housing hunt?

Look for Spring Housing Guide February 6, 2008


• Fall 2007 Housing Guide

Beware and Take Care:

Advice before and slightly after you sign BY SARAH KLEIN SCENE SPECIAL FEATURES EDITOR Living off campus is a great option for Wash. U. students, as the price of a tiny room in campus housing grows more and more ridiculous. Often, for less than the price of a single in Millbrook, you can have your own room with larger proportions, a dining room, a living room, a kitchen, and you only have to share all that with one or two roomates. However, living in an off campus apartment requires a lot more responsibility. For one thing, your rent, internet, gas for heating and cooking, water, and electricity are all separate bills and accounts you have to set up and pay on your own. If you do something bad (like drugs, to spell it out), you have to deal with city police, not WUPD. Also, if your landlord has a maintenance guy, then you can usually get things fixed, but sometimes your landlord won’t want to pay for stuff--no one is obligated by the university to make your living conditions, well, liveable. Here’s some advice from a senior who has gone through the process, watched friends go through the process, and made a few mistakes:

syth, Washington Ave., Kinsbury, Waterman, University Drive, Rosedale, and Pershing open up all the time. Many apartments in these student-dense areas differ greatly in terms of quality, price, and landlord amiability, so check ‘em out. 3) Talk to people who live in the apartment complex you are thinking about. Ask them how they like it, how they like their landlord, how they like their neighbors (for a scary story, email me), whether things can get fixed easily and on time, if they have convenient recycling and garbage disposal, if they feel safe, if the parking is easy or a hassle and if your friends will get fines for parking in the area. There are many things a piece of puff press advertising the space won’t tell you. 4) Take the apartment at face value. If it looks like crap when you take a tour, chances are its going to look like crap when you move in. Just because the apartment next door is fixed up all nice doesn’t mean yours will be.

1) Start early. There are waiting lists for some apartments that start off pretty soon during spring semester. If you have a particular apartment that pulls at your heartstrings, get at it sooner rather than later.

5) GET IT IN WRITING. Seriously, this is the most important piece of advice I can give you. For instance, if you really like an apartment but think a few things look unsafe and need to be fixed, don’t settle for a vague verbal agreement from the landlord. It doesn’t hold. Get 2) Look at several apartments. it written in the lease that you will The grass might always be greener, rent on the condition of these things and because of high turnover with being fixed, painted, built, insulated, student living, apartments on For- whatever. And read the lease really

carefully, no matter how much the lawyerly mumbo jumbo is annoying to get through. 6) Walk to the apartment when you get a tour. I don’t know about everyone else, but I am perpetually running late, and if you don’t want to be huffing and puffing because your apartment is a half an hour walk away from your first class, find one that’s closer. Also, if you can walk then you don’t have to pay for parking or deal with space shortages! Though I recommend investing in a pair of boots for the extremely weird winters which seem to be in St. Louis’ future.... 7) Set up everything ahead of time. Call the power company (usually Ameren), the gas company (usually Laclede), and the internet company (AT&T or Charter) over the summer and get your account and start dates all set up. That way, when you get to campus and have work and meetings and you have to be places, you don’t have to spend a day you didn’t expect to spend doing this waiting at home for the Laclede guy to come turn your gas on or for the internet company to send you your wireless router or miss both of these because you’re not there to sign and start all over again. It’s annoying to have to walk all the way to campus to check your email for two seconds. 8) Pay on time! Seriously, paying extra fees for late bills is no fun. It feels like giving up some of your blood voluntarily to a vampire.

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9) Borrow or inherit furniture. Many off campus apartments come unfurnished, and if you’re tight on cash you start to feel very hobo-like if you have to sleep on a mattress on the floor and you have another mattress serving as your couch and you eat dinner off the kitchen counters. For some weird reason, seniors leaving Wash. U. tend to sell nice stuff for which they paid higher prices for practically nothing just because they don’t want to keep it, so hit up your senior friends for free or cheap couches, kitchen tables, beds, bookshelves, and chairs. However, I would not suggest buying a mattress from someone you don’t know or that has been passed among many individuals; bed bugs do actually exist. Also, mom and pop or that aunt or uncle usually have something you can t ake and give back later. Or never give back, muah-hah-ha-ha-ha. 10) Be really really really careful and/or get renter’s insurance. Some landlords require you to get renter’s insurance, and others are more lax. But in the real world you are liable for what you do and if you leave the gas on and people start fainting, you start a fire with a candle you’re not supposed to have, or you leave your door unlocked because the door pops open unless you hold it closed and force that key to turn, tough cookies: you are in financial and possibly legal trouble. On that happy note, living off campus is very cool so don’t be scared, just think carefully. Happy apartment hunting!


Fall 2007 Housing Guide •

Off-campus housing race speeds up BY JEREMY ROGOFF CONTRIBUTING REPORTER

If you haven’t yet signed an apartment lease for next year, you may be too late. Many of the surrounding neighborhoods with apartments that are typically rented by Washington University students are filling up faster than expected. Mostly by word-of-mouth, sophomores and juniors have discovered that neighborhood apartments are filling up as much as a year in advance of their move-in dates. To even have a chance at their top choices, students have been forced to pick their living mates and sign their leases for next year less than a month into this semester. “There are more kids today going abroad in the spring who need to figure out their housing for next year,” said local realtor Tom Maloney, who leases all of his apartments to University undergraduates. “By the time they get back, they know the apartments will be gone.” Maloney has noticed this trend over the past few years, as studying abroad in the spring semester has gained popularity. In recent years, Maloney has noticed that almost all housing in the area is gone by October.

While the University guarantees housing for all four years, many rising juniors and seniors venture off the South 40 and into surrounding apartment areas in search of independence and lower living costs. “I think people are anxious to be adults,” said Kathryn O’Malley, a junior who already signed lease papers with Maloney for a Washington Avenue apartment next fall. Earlier this month, O’Malley and her roommate for next year both paid $800 deposits to ensure they would get their second choice apartment. O’Malley said that in September, her and her roommate were surprised to find that their first choice apartment had already been taken. “I didn’t realize it,” O’Malley said of the early housing rush, but her senior friends informed her that the time to shore up living for next year was this semester. Shyamali Choudhury, a junior, who just signed for an apartment on University Drive, began looking for off-campus apartments with her two roommates in September. She said that they thought they had started the process early on, but soon realized that many of the building

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that they were looking at on Washington Avenue were already filling up. “When we signed the lease for our apartment a couple of weeks ago, all of the other apartments in our building were already filled,” said Choudhury. “We actually did it just in the knick of time.” Natalie Jarecki, a senior who is currently living on Washington Avenue has noticed that her apartment has been in high demand. “Within the last three weeks, we have had many people come see our apartment. It is already leased for next year,” she said. Junior Matthew Denny, after being told by friends that realtor offices were open for business, threw himself into the off-campus race in the middle of September. “Within 10 minutes I had to decide where I was living and who I was living with,” said Denny, who landed a threeperson suite on Kingsbury. The housing rush “caught a lot of us off guard,” said Denny, but he and his suite mates wanted the “added freedom, a kitchen, and the closeness to the loop” that the Kingsbury apartments offer. The timetable for off-campus living differs entirely from the on-campus liv-

ing schedule, a point that could confuse upperclassmen and may ultimately keep them from moving off campus. Though more students are choosing next year’s housing earlier in the year, the office of Residential Life hasn’t seen a trend toward more upperclassmen migrating off campus. “We’ve seen an increase in the number of upperclassmen staying on campus,” said Justin Carroll, Vice Chancellor of students, a direct result of a variety of housing options now offered by the University including Greenway, Rosedale and University Drive apartments. Carroll added that any students who choose to live off campus sacrifice their spots in the on-campus housing lottery for the remainder of their four years. Juniors may find it difficult to secure their top choices off campus, but options abound on campus. The University will offer an added building next year when the new “Village East” building, a 152bed complex currently under construction behind the Millbrook apartments, opens its doors to residents in the fall semester.


• Fall 2007 Housing Guide

Tips for happy off-campus living BY JESSICA MILCETICH KNIGHT RIDDER TRIBUNE

How to pick a good roommate To select a compatible living partner, look for the answers to these four questions: Smoking: Does the person smoke or not? If so, is this a problem for you? Schedules: Does the person have compatible sleep, class and work schedules? Sharing: What am I comfortable sharing with this person: chores, possessions, etc? Space: How do you and I respect each other’s space and privacy?

Decide who pays what, right away The easiest way to handle the new financial obligations that come with renting an apartment is to tackle them head on from Day 1. Determine how you and your roommates will be paying the bills. Students should create realistic budgets, factoring in money spent on movies, music, coffee and other everyday conveniences. “Beer is one thing everyone buys that no one seems to budget for,” says Brendon Burchard, the CEO of College Success Bootcamp. “That number needs to go in their cost-of-living estimates.” To pay the bills, you may need to make financial cutbacks, and a budget will clearly show if you are in the red or the black. It’s important to decide how the bills will be paid before they start pouring in. That way everyone knows their financial expectations and can plan accordingly. Most experts recommend paying for everything separately except for the rent and utilities. That means everyone should be buying their own food, laundry soap and toothpaste. It’s hard enough for students to handle their own bills, let alone have to worry about splitting them with their roommates. “Every college student in the country breaks that rule,” Burchard says. “And that’s where the trouble begins. It’s a no-contest rule in my mind. Don’t share finances.” That may seem easy for most things, but things get a little sticky when considering the dinner situation. Breakfast and lunch are easy meals to keep separate, but at dinnertime, room-

mates tend to eat the same meal together using one roommate’s food supply. One solution Burchard offers is to operate like a restaurant. If you or a roommate cooks dinner, everyone else who eats that food pays at the table. The cook should collect that day. Putting payment off until the end of the week makes it too easy for people to forget how much they owe. Students looking to rent apartments should also realize that no matter how much they crunch the numbers, they should be prepared to spend more than their initial calculations. Boyce Watkins, a Syracuse University professor and author of the book “Everything You Wanted to Know about College,” says students usually don’t end up saving quite as much money as expected when moving from a dorm to an apartment. “The magical math steers you wrong sometimes,” Watkins says. “Sometimes you end up paying more than you did living on campus.” That just means students need to have a little extra money set aside in case unexpected expenses arise.

Ways to save money Moving into an apartment brings a boatload of new financial burdens. By smartly cost-cutting in these areas, you can be sure you’ll have enough money to pay the bills: - Buy your own coffeemaker instead of going to Starbucks or other coffeeshops every day. - Pick up frozen pizzas from the grocery store. They’re cheaper than ordering takeout. - Split a Netflix subscription with your friends instead of going out to the movies. - Carpool. - Get one great pair of $150 jeans instead of six $70 pairs. - Buy textbooks used and always sell them back.

Good landlords can make a huge difference Landlords can make or break the apartment experience. Take the case of recent Temple University graduate Mike Usino. He describes his landlord as a “gruff exfrat guy whose humor knew no bounds.” “He loved us like his own fraternity brothers,” Usino says. “It wasn’t rare for

When looking for a roommate, make sure you choose someone whose lifestyle is compatible with yours. him to call us every few weeks to ask if we needed anything.” He fixed problems quickly and even helped Usino and his roommates vanquish a family of squirrels that had moved in. However, Kara Duggan of Coopersburg, Pa., who will be a senior at Bloomsberg University in the fall, didn’t have such good luck with her landlord. When there was a problem, he was nearly impossible to reach, and he created chaos when dealing with their security deposits. Usino’s case is rare. Most landlords aren’t friendly with their student tenants, largely because they aren’t in the business to make new friends. “A landlord’s goal is to protect the value of the property,” says Brendon Burchard, the CEO of College Success Bootcamp. “When a student gets that and does everything they can to help, that landlord will love them and keep them and won’t raise the rent.” No tenants want to be on their landlord’s bad side, so there are a few simple steps you can take to build a solid landlord/tenant relationship. Finding a good landlord takes research. Talking with previous residents of a potential apartment is one of the best ways to get input on the quality of the landlord. When it’s time to sign the lease, both you and the landlord agree and understand your responsibilities. Any questions you have should be asked before the lease is signed, not a few months later, when problems start cropping up. Once the lease is signed, there are three important guidelines to follow to make renting go smoothly: 1) Everyone who signed the lease — that

should be everyone who will be living in the apartment — should meet the landlord face to face. If a landlord only meets one of the tenants, when a problem arises and is reported by a different tenant, the landlord may move slowly to remedy it. Landlords have too often been duped by students trying to sneak more people into the apartment than the lease allows. By having him meet everyone who signed the lease, he sees the tenants aren’t trying to cheat him and is more willing to be of service. 2) Following the rules of the lease is the second thing you can do to foster good relationships with your landlord. 3) The last thing is report problems immediately, even if you are the ones who caused them. Students often don’t like to report problems they caused for fear they will get in trouble. But the sooner the problem is reported, the sooner the landlord can fix it. He will be less angry if he finds out now than if he finds out something has been broken the entire year but was not reported. When dealing with an impossible landlord, it’s important that you know your legal rights within your community, which can determine what action needs to be taken.

How to keep your landlord happy - Don’t have pets (unless it’s permitted in your lease). - Pay your rent on time. - Don’t make up excuses when the rent is late. - Limit the number of people living with


Fall 2007 Housing Guide • you to the number legally allowed on the lease. - Notify the landlord of problems in writing. (Be sure to keep a copy for your records.) - Refrain from painting or redecorating the apartment in any way without written consent from the landlord.

Fit into the neighborhood; be mindful of neighbors No college student wants to be renting an apartment where the large majority of his neighbors are senior citizens. But that’s the situation former Allentonian Mike Usino found himself in when he moved into his first off-campus abode while attending Temple University. Usino, who recently graduated, and his two roommates were the only college students living among 10 elderly couples. “Our days were peppered with steps taken to prevent a knock on our door,” Usino recalls, adding he paid close attention to where he parked, how clean their sidewalk was and when it was acceptable to put out their trash. In some cases, if you’re a college student shopping for an apartment, financial situations severely limit options. But if you have more financial flexibility, careful hunting can help avoid the type of awkward neighbor situation Usino and his roommates

faced. Look for a place where the neighbors probably have a lifestyle similar yours. Senior citizens and families with young children who go to bed early may not be the most ideal neighbors for a college student who is out partying until all hours of the morning. If such neighboring situations can’t be avoided, try to make a good first impression by going out of your way to meet the people who live next door. A polite handshake and smile will go a long way. Inviting the neighbors for a drink or dinner will do even more to ensure a happy living arrangement. In continuing to build a relationship with the people next door, basic manners are key. “Once you get on their good side, you can screw up a lot of times. If you never get on their good side, you can’t screw up ever. “That’s why the cops arrive,” says Brendon Burchard, the CEO of College Success Bootcamp. If possible, avoid situations where neighbors are dead set against living around students. No matter how hard you’ll try to make the situation work, your efforts will be unfruitful, and you may find the cops at your door for even the slightest noise violations. Boyce Watkins, a Syracuse University professor and author of the book “Every-

thing You Wanted to Know About College,” says most people who live in close quarters understand they have to accept some of their neighbors’ disturbing behaviors. However, he does warn that if “you’re having a wild, crazy animal house party, it’s your own fault” if the cops show up at the apartment.

___ (c) 2006, The Morning Call (Allentown, Pa.) Visit The Morning Call at http://www. mcall.com/ Distributed by McClatchy-Tribune Information Services. __

How to be a good neighbor Want to be the best neighbor possible so you don’t have to worry about a not-sofriendly visit from the police? Then follow these simple tips sure to keep you on steady footing with other tenants: - Don’t be loud. Keep the music and television at a reasonable volume, especially at night when neighbors may have gone to sleep. - Be respectful and law-abiding - Don’t park illegally or entertain so many guests that there are no available parking spaces. - Be friendly. When you pass your neighbors say hello and smile. - Treat your neighbors the way you would want them to treat you.

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Read all OveR

2007–2008 adveRtising Rates and infORmatiOn


Contents Welcome Rates Special Offers Specs Design Tutorial Policies schedule

Welcome Students at Washington University have turned to Student Life as their primary source of news and information since our start way back in 1878.

Contact Information Advertising: (314) 935–6713 Newsroom: (314) 935–5995 Fax: (314) 935-5938 Online: www.readallover.com E-Mail: advertising@studlife.com Student Life Washington University Student Media, Inc. One Brookings Drive, Box 1039 42 Women’s Building Saint Louis, MO 63130–4899

Personnel Advertising Manager: Sara Judd General Manager: Andrew O’Dell Editor in Chief: Erin Fults

Nationally and regionally recognized, Student Life is read by more WU students, faculty and staff than all other local print publications combined. In fact, our most recent market research shows that 93% of students read Student Life regularly, making advertising with us a smart and sound investment. Take a look at two of the most important facts about our readers below. You’ll see that if you want to reach some of the most affluent students in the country, there’s no better way. If you’re interested in reaching the Washington University market and you’re interested in growing your business with a base of nearly 18,000 students, faculty and staff, we’re ready to be your partner in success. Because Student Life is Read All Over, it’s the most effective and efficient way to reach the Washington University community. Let us show you how!

Reader Information Circulation...............................7,000 Wash U Student Totals............13,580 Wash U Faculty/Staff Totals......4,300

93% of WU students read Student Life*

69% of WU students have not read another local print publication in the last month*

*April 2005 market research study results


Rates cOmmOn ad sizes and PRicing

classified line adveRtising

Prices shown are based on open rates and are per issue.

The first three words (maximum one line) will be in bold type in all-caps. There is a 15-word minimum charge for all classified ads.

1–5 issues.......50¢ per word, per issue 6–9 issues......40¢ per word, per issue 10+ issues......30¢ per word, per issue Bold Words...... $1 per word, per issue

Full Page 126 col. in. 11.625˝ x 21˝ $1512.00

Half Page 63 col. in. 11.625˝ x 10.5˝ $756.00

Quarter Page 31.5 col. in. 5.75˝ x 10.5˝ $378.00

Eighth Page 15.75 col. in. 5.75˝ x 5.25˝ $189.00

Sixteenth Page 8 col. in. 3.792˝ x 4˝ $96.00

Business Card 5 col. in. 3.792˝ x 2.5˝ $60.00

ROP cOlumn inch Rates

PRePRinted inseRt Rates

Rates shown are net and are per column inch.

Rates shown are per thousand inserts. 6 or more full-runs during an academic year earns a 15% discount.

Open Rate...................$12.00 University Department.$9.00

lOcal annual cOntRacts Rates shown are per column inch and are based on a 12-month commitment for local advertisers only. National advertisers may contact our office for contract information.

250 column inches.......$11.40 500 column inches.......$10.80 750 column inches.......$10.20 1000 column inches.....$9.60

cOlOR Rates Color charges are in addition to normal space charges.

Black + 1 Color.............$125 Black + 2 Colors...........$250 Process Color...............$400

1–4 pages..............$65.00 5–8 pages.............$85.00 9–10 pages............$95.00 11+ pages..............$110.00 Minimum insert order is 4,000. Maximum 6,000. One complete copy of the insert must be sent to the Sales Manager for review prior to acceptance. Student Life will not be responsible for loss or cost of inserts shipped without prior approval. All inserts must be shipped to arrive no later than 2 business days prior to insertion. After approval, inserts should be shipped in cartons or on skids to:

Louisiana Press Journal Printing Attn: Student Life Inserts Run Date: xx/xx/xx 3406 W. Georgia Street Louisiana, MO 63353

All classifieds must be prepaid before the first insertion by cash, check or credit card. Tearsheets are only provided for an additional $2 per copy. No refunds will be made for canceled ads. Classifieds will appear online at www.studlife.com at no additional charge.

WWW.studlife.cOm With nearly 300,000 page views per month, advertising on studlife.com is an excellent compliment to a print campaign. Ask a marketing consultant today for details! Rates shown are per month and are for local customers.

Button Ad (125 x 125 pixels)..........$175.00 Banner Ad (468 x 60 pixels)..........$250.00 Box Ad (300 x 250 pixels)..............$400.00

deadlines Signed insertion orders and artwork are due by the following deadlines. Orders canceled after deadline will be billed at full cost.

Monday Issue 2 p.m. Wednesday prior to publication Wednesday Issue 2 p.m. Friday prior to publication Friday Issue 2 p.m. Tuesday prior to publication


sPecial OffeRs

sPecs

Business advantage

cROssWORd/sudOku sPOnsORshiP

ad sizing

Get the frequency you need while taking half-off of our local advertising rates! Simply run a business card-sized ad or larger in 20 consecutive issues and you’ll enjoy a 50% discount. Renew your commitment and you’ll receive one ad double the size for free! Ask your account executive for details!

For many students, the crossword puzzle is one of the most widely-used features that appear in the entire newspaper and Sudoku is becoming very popular.

Sizes are expressed as the number of columns wide by the number of inches tall (i.e. a “2 x 4” ad is 2 columns wide by 4 inches tall). Multiplying the number of columns by the number of inches gives you the total number of column inches (i.e. a “2 x 4” is 8 column inches). Multiplying the number of column inches by the ad rate gives you the cost of your ad.

faBulOus fRequency This frequency plan allows you to advertise on the same day each week while enjoying a significant discount off of our local rate. Fabulous Frequency is a great opportunity for bars & restaurants to list musical acts & specials weekly all while saving up to 33%! Minimum ad size is 8 column inches. Plan is available to local clients only. Half Semester (7 weeks) ........10% discount Full Semester (14 weeks)........20% discount Full Year (28 weeks)...............33% discount

guaRanteed Placement Looking to guarantee your ad appears on a certain page or in a certain section? Position guarantees are available for a premium of 25% of the space cost for ads measuring 20 column inches or more. Please note that guaranteed color position may not be available due to press configurations.

Your business can sponsor one of these features, giving your ad prime placement and extremely high readership at a very affordable cost. Space is sold on a first-come, first-served basis, so reserve your dates now! Ad Size: 5.75˝ wide x 1˝ high *Rates shown are per issue. Open Rate.............................$49.00 Full Semester (14 weeks)........$39.00 Full Year (28 weeks)...............$29.00

Mechanical Measurements & Specs

One column inch equals 11 picas wide x 6 picas high, or 1.833˝ x 1˝

Width One Column Two Columns Three Columns Four Columns Five Columns Six Columns

Inches 1.833 3.792 5.75 7.708 9.667 11.625

Picas 11p 22p9 34p6 46p3 58p 69p9

Minimum ad size is 4 column inches. Ads over 17˝ in length will be billed at the full column depth of 21˝. Our full page size is 11.625˝ x 21˝.

One Column Inch 1.833˝ x 1˝

electROnic aRtWORk suBmissiOn missiOOn missi Student Life can receive your ad several ways over the internet. Please ask your account executive for a copy of our current submission guidelines for the most up-to-date information on file formats.


design tutORial tOP ten tiPs 1. Keep your ads simple and uncluttered. 2. Use white space. 3. Ads with 70% illustration or white space

and 30% copy are the most effective. 4. Don’t use all caps. Upper and lower case

type is easier to read. 5. Use color for more impact. 6. Give each ad a large dominant element

or graphic.

Business ADvantage GET THE FREQUENCY YOUADvantage NEED WHILE TAKING HALF-OFF OF Business OUR LOCAL ADVERTISING RATES! SIMPLYTAKING RUN AHALF-OFF BUSINESSOF GET THE FREQUENCY YOU NEED WHILE Business ADvantage CARD-SIZED AD OR LARGER IN 20 CONSECUTIVE ISSUES AND OUR LOCAL ADVERTISING RATES! SIMPLY RUN A BUSINESS

GET THEENJOY FREQUENCY YOU NEED TAKING OF YOU’LL 50% DISCOUNT. RENEW YOUR HALF-OFF COMMITMENT CARD-SIZED ADA OR LARGER IN 20WHILE CONSECUTIVE ISSUES AND OUR LOCAL ADVERTISING RATES! SIMPLY RUN A BUSINESS AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK YOU’LL ENJOY A 50% DISCOUNT. RENEW YOUR COMMITMENT Advertising: (314) 935–6713 CARD-SIZED AD OR LARGER IN 20 CONSECUTIVE ISSUES AND YOUR REP FOR DETAILS! AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK advertising@studlife.com YOU’LL ENJOY 50% DISCOUNT.E-Mail: RENEW YOUR COMMITMENT Advertising: (314) 935–6713 YOUR REP FORADETAILS! E-Mail: advertising@studlife.com AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK afteR examPles Advertising: (314) 935–6713 YOUR REP FOR DETAILS! advertising@studlife.com Like what you see? Have E-Mail: our Student Life graphic designer create your ad for free!

BUSINESS ADVANTAGE BUSINESS ADVANTAGE Run an ad in 20 consecutive issues and get a 50% Run an ad in 20discount. consecutive issues BUSINESS ADVANTAGE VANTAGE

black and white

and getyour a 50% discount. and you’ll Renew commitment Run an ad inad 20double consecutive issues receive one the and size for free. Renew your commitment you’ll and get a 50% discount. Ask yourone repad fordouble details.the size for free. receive Renew Ask youryour rep commitment for details. and you’ll(314) 935–6713 receive one ad double theAdvertising: size for free.

E-Mail: advertising@studlife.com

7. Use a distinctive logo. Be sure it doesn’t

Ask your rep for details. Advertising: (314) 935–6713

E-Mail: advertising@studlife.com Advertising: (314) 935–6713 E-Mail: advertising@studlife.com

blend with the rest. 8. Best logo placement is bottom right or

bottom center of ad. 9.

spot color

Mention sale prices.

10. Readers should be able to tell at a

glance what type of product or service is being offered.

BUSINESS ADVANTAGE BUSINESS ADVANTAGE VANTAGE Run an ad in 20 consecutive issues and get a 50% Run an ad in 20discount. consecutive issues BUSINESS ADVANTAGE and getyour a 50% discount. and you’ll Renew commitment Run an ad inad 20double consecutive issues receive one the and size for free. Renew your commitment you’ll and get a 50% discount. Ask yourone repad fordouble details.the size for free. receive Renew Ask youryour rep commitment for details. and you’ll (314)for 935–6713 receive one ad double the size free. Ask your rep for details.

BefORe examPle

advertising@studlife.com (314) 935–6713

advertising@studlife.com (314) 935–6713

before

process color

Business ADvantage GET THE FREQUENCY YOU NEED WHILE TAKING HALF-OFF OF OUR LOCAL ADVERTISING RATES! SIMPLY RUN A BUSINESS CARD-SIZED AD OR LARGER IN 20 CONSECUTIVE ISSUES AND YOU’LL ENJOY A 50% DISCOUNT. RENEW YOUR COMMITMENT AND YOU’LL RECEIVE ONE AD DOUBLE THE SIZE FOR FREE! ASK Advertising: (314) 935–6713 YOUR REP FOR DETAILS! E-Mail: advertising@studlife.com

advertising@studlife.com

BUSINESS ADVANTAGE BUSINESS ADVANTAGE Run an ad in 20 consecutive issues and a 50% Run get an ad in 20discount. consecutive issues BUSINESS ADVANTAGE

and getyour a 50% discount. and you’ll Renew commitment Run an ad inad 20double consecutive issues receive one the and size for free. Renew your commitment you’ll and get a 50% discount. Ask yourone repad fordouble details.the size for free. receive Renew your commitment Ask your rep for details. and you’ll (314)for 935–6713 receive one ad double the size free. Ask your rep for details.

advertising@studlife.com (314) 935–6713

advertising@studlife.com (314) 935–6713

advertising@studlife.com

BUSINESS ADVANTAGE

POlicies teRms & cOnditiOns

(please see your insertion order for complete terms) 1. Payment Terms: Statements are mailed at the end of each calendar month. Invoices are not sent for individual charges; the monthly statement is the only bill provided. Payment is due prior to the first ad insertion unless an approved credit application is on file. To apply for credit, please fill out a credit application (available from your account executive). Allow 4-6 weeks for processing. All new accounts must prepay for six months. Accounts more than thirty days overdue are considered delinquent and may be canceled at the discretion of the advertising manager. A service charge of 1.5% per month (18% per annum) will be assessed on past due accounts. If collection services are warranted due to non-payment, a recovery fee of $295 will be assessed and added to the advertiser’s final bill. Overdue accounts will be referred to our agent, National Credit Systems. Expenses incurred by Student Life during the collections process are the responsibility of the debtor. 2. Edit or Reject Copy: Student Life reserves the right to edit or reject any advertisement for any reason at any time prior to publication. Only printing of an ad signifies acceptance. Student Life also reserves the right to print “Paid Advertisement” on any ad which closely resembles editorial material. 3. Copy Revisions: All changes and corrections must be submitted with the initial proof. Subsequent changes will be charged an additional fee at the rate of $40 per hour. 4. Billing Adjustments: Student Life assumes no financial responsibility for errors in advertisements beyond the cost of space actually occupied by the advertisement in which the error is made. Lack of, or a subjective view of creativity will not be a factor in awarding advertisers credits or make goods. Student Life will only be responsible for an ad’s first incorrect insertion. 5. Defend and Indemnify: The advertiser and advertising agency (if any) agree to defend and indemnify Student Life against any liability arising from claims of libel, unfair competition, patents, violation of rights of privacy and infringement of copyrights and proprietary rights resulting from publication of an advertisement. 6. Rates: Student Life reserves the right to change its advertising rates and policies set forth on this rate card at any time with 30 days notice to advertisers. In this event, an advertiser may amend or cancel his/her contract or space reservation order on the date the rate change or policy change takes effect. 7. Cancellations: All cancellations must be received in writing prior to the regular advertising insertion deadlines. Ads canceled after deadline will be billed at full value.


Schedule Publication Dates

2007–2008 Special Issues

August 2007

Orientation (Mail-Home) Issue: July 25, 2007

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

Th 2 9 16 23 30

September F 3 10 17 24 31

Sa 4 11 18 25

October W 3 10 17 24 31

Th 4 11 18 25

F 5 12 19 26

Sa 6 13 20 27

December

3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27 31

F Sa 1 7 8 14 15 21 22 28 29

February

Sa 3 10 17 24

W 2 9 16 23 30

Th 3 10 17 24 31

F 4 11 18 25

Sa 5 12 19 26

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

F Sa 1 2 8 9 15 16 22 23 29

April

S M T W Th 2 9 16 23 30

3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27 31

F Sa 1 7 8 14 15 21 22 28 29

Th 3 10 17 24

F 4 11 18 25

Sa 5 12 19 26

Our first issue of the year hits the campus before classes begin and just as students return. Take advantage of this opportunity to reach students as they move into their dorm or apartment! One of the most widely read all year, this issue is picked up as students head to their first day of classes for the year (or in some cases their first day of college)!

Career Fair Issues: October 10, 2007 & Early February (Spring Date TBA)

Looking to recruit the nation’s finest graduates? Let WU students know about your company and any jobs and internships you have available.

Apartment Guides: October 24, 2007 & February 6, 2008

Bringing all of a student’s options for living arrangements to one place, these special sections make the hunt for an apartment or a subleaser practically effortless.

Valentine’s Issue: February 13, 2008

S M T W Th F 1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

Dining Guide: September 26, 2008

Wash U students like to eat, drink, and be merry. Make sure they go to your restaurant or bar to do just that.

Finals Survival Guides: December 12, 2007 & April 30, 2008

Even the most dedicated students need a study break during finals. This special section provides a temporary refuge to get students through the week.

Commencement Issue: May 5, 2008

May W 2 9 16 23 30

Welcome Back Issue: August 27, 2007

By far the most popular and widely read issue amongst our students, this special issue explores all of the facets of the love lives, relationships, and romance of today’s college student.

March

S M T W Th

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

This is your first chance to place your business in the minds (and mailboxes) of incoming students! This edition is mailed to the incoming freshman in addition to our normal campus distribution.

First Regular Issue: August 29, 2007

S M T W Th F 1 2 4 5 6 7 8 9 11 12 13 14 15 16 18 19 20 21 22 23 25 26 27 28 29 30

January 2008

S M T W Th

3 10 17 24

2 9 16 23 30

M T W Th F Sa 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29

November

S M T 1 2 7 8 9 14 15 16 21 22 23 28 29 30

2 9 16 23 30

S

Sa 3 10 17 24 31

Our last edition of the year salutes the graduates in the class of 2008. Let graduates and their parents know how much you appreciate their business for the past four years.

Washington University Student Media, Inc. (WUSMI) is a not-for-profit 501(c)(3) organization governed by a volunteer

Publication dates are shown in red.

Please note that classified ads are not published in Orientation or Commencement issues.

board of directors. The newspaper is editorially and financially independent from Washington University.


www.ReadAllOver.com


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(314) 726–2004

381 N. Big Bend Blvd. (Across From Wash U. at Forest Park Pkwy.)


It doesn’t take a crystal ball to find a place to live...

APARTMENT GUIDE SPRING 2007


Hot Breakfast, Soups, Salads, Sandwiches, Panini, Espresso Bar, Decadent Desserts, Awesome Sunday Brunch Visit our current location at 3701 Lindell at Spring, and in October our second location at The Boulevard www.nadozcafe.com Locally Owned


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