2009-3a-1

the daily gamecock • garnet & black • discover carolina • dailygamecock.com • wusc 90.5 FM

University of South Carolina

student media

Arizona Daily Wildcat 2008-2009 Rate Card Rates Effective August 25, 2008 – May 13, 2009

Contact Information 615 N. Park Ave., Suite 101 Tucson, AZ 85721-0087 FAX: (520) 621-3094 Display & Online Advertising Sales: (520) 621-1686 email: display@wildcat.arizona.edu

The Daily Wildcat Goes Broadsheet

New for 2008-2009, the Daily Wildcat is changing its format to a broadsheet.

This format matches the size of most commercial and college newspapers. With 30 percent more display space, for Wildcat advertisers this will mean opportunities for larger space ads and dominant impact. Please note our new dimensions listed in this rate card, as well as our expanded bulk space and frequency contract opportunities.

Display Advertising Accounting: (520) 621-3558

College Newspapers Are the Ad Rage on Campus

Classified Sales & Accounting: (520) 621-3425, (520) 621-7583 email: classifieds@wildcat.arizona.edu Wildcat Online: DailyWildcat.com

Local papers may be yesterday’s news for some advertisers, however college newspapers are thriving, per a new study that surveyed 1,200 student nationwide.

Personnel Mark Woodhams, Director, Arizona Student Media (520)621-3408; email: woodhams@email.arizona.edu Mike Spohn, Advertising Manager (520)621-1714; email: spohn@email.arizona.edu Farah Sharif, Sales Manager (520)621-5816; email: salesmgr@wildcat.arizona.edu Karen Tortorella-Notari, Classified Advertising Mgr./Accounting Mgr. (520)621-5982; email: tortorel@email.arizona.edu National Representatives Alloy Media & Marketing

About the Daily Wildcat With more than 150 students employed throughout the year, the Arizona Daily Wildcat is a student-run, independent newspaper. The Daily Wildcat does not receive any financial funding or support from the university. The Daily Wildcat is the University of Arizona’s number one source for campus and local news in print and online.

Affiliations Newspaper Association of America, Associated Collegiate Press (ACP), College Media Advisers (CMA), Arizona Newspapers Association (ANA), The Associated Press, College Newspaper Business & Advertising Managers (CNBAM), Western Association of University Publications Managers (WAUPM), Tucson Advertising Club.

(reprinted from Brandweek.com, June 1, 2008)

Alloy Media+Marketing, a New York agency, found that 82% of students read their campus newspaper, a rate that more than doubles most major metro dailies. Of this group, most are also open to advertising. Only 13% said they avoid advertising in their campus newspaper. Close to 80% reported reacting to an ad or article.

College papers are an arena that is ripe for wider use by marketers, said Samantha Skey, executive vp for strategic marketing at Alloy. “Those marketers who are not using college newspapers are missing out,” she said.

Special Advertising Opportunities Arizona Power Buy Reach the powerful markets of the University of Arizona and Arizona State University in a single buy. This program allows you to place an ad in The Arizona Daily Wildcat at the UA and in the State Press at ASU. Reach a market of more than 120,000 students, faculty and staff. Contact ad manager Mike Spohn at 520-621-1714 or e-mail spohn@email.arizona.edu for more details about this unique program.

Other Student Media KAMP Student Radio and UATV Channel 3 provide programming to more than 5,800 students living on campus. Programming includes a variety of music, news and sports, classic and premium movies, mtvU, and original UA student-produced shows. For advertising information, call Michael Camarillo at (520) 621-8002 or email camarill@email. arizona.edu

Deadlines Advertising space and copy deadline for regular issues is 3 p.m. Arizona time, two business days prior to publication. Special issues have earlier deadlines; find them on the back page of this rate card.

Terms of Payment All advertisers are required to pay in advance, before deadline, unless a Wildcat credit application has been properly completed by the advertiser and approved by the Wildcat.

Make checks payable to the Arizona Daily Wildcat. Visa, MasterCard and American Express accepted. For advertisers with credit terms: Payment in full is due on or before the final day of the month following insertion. In the event that payment is not made within 30 days after the statement date, a late payment charge of 1.75 percent monthly will be assessed. Accounts that are 60 days past due are subject to collection agency referral.

The Wildcat reserves the right to withdraw or restrict credit privileges.

University of Arizona departments and student organizations must pre-pay with Interdepartmental Billing Forms, checks, P-Cards or cash.

Publication Day Deadline Monday Tuesday Wednesday Thursday Friday

Thursday, Friday, Monday, Tuesday, Wednesday,

3 3 3 3 3

p.m. p.m. p.m. p.m. p.m.

Display Advertising Rates ROP/Display Ad Rates (all rates are per column inch) Open Rate*.....................................$14.50 Recognized Student Groups.........$9.40 University Departments.................$9.40 * commissionable up to 15%

Bulk Space & Contract Rates Bulk Space Contracts must be fulfilled by May 13, 2009 150-299 inches......................................$11.30 300-574 inches......................................$11.00 575-874 inches......................................$10.60 875-1,299 inches...................................$10.00 1,300-1,999 inches..................................$9.60 2,000-3,499 inches..................................$9.30 3,500-4,999 inches..................................$9.00 5,000 or more inches..............................$8.75

Frequency Contracts Contracts must be fulfilled by the end of the semester in which the contract is signed: 5-9 insertions (min. 2 col. inches)........$12.20 10-19 insertions (min. 2 col. inches)....$11.45

Special Offers Run 2x and Save Run the same ad two or more times in the same week and get 10 percent off each one (discount cannot be combined with pick-up Fridays).

Offer only is valid for contract advertisers.

Pick Up Fridays Run any ad at least once during the week (Mon.-Thurs.) and get 50% off your ad in Friday’s issue that same week. Excludes color and classified line ads. Must be the same advertisement.

Introductory Rate (excludes color): $9.25 per column inch Valid for new clients only. This package includes 90-129 column inches for one semester. One free spot color to be scheduled on an ad of your choosing.

20 + insertions (min. 2 col. inches)......$11.10

Ad Submission Ads not designed by the Wildcat need to be submitted electronically through email, FTP or on disk. Please use the following guidelines: Macintosh file formats: EPS (fonts converted to outline), TIFF, PDF. PDF is the preferred format.

You may FTP your ad to our server (call for information), or send it attached to an e-mail (if under 5MB) to display@wildcat.arizona.edu (You must contact your Wildcat representative to secure ad space with an insertion order before your electronic ad will be processed.)

If sending your ad via e-mail, please include

Grand Opening If your business has just opened in the last 90 days, buy an ad at our open rate and get one free (equal or smaller size) for up to 30 calendar days. Restrictions apply.

Using color on any ad will add impact and energy to catch the reader’s eye, and bring more customers to your business. Research has shown that color can increase your ad’s noticeability by 43%. $150 Spot Color

your name, company name and contact

per order.

Discounts 20 percent discount for: • 5 or more consecutive insertions of the same ad during same academic year.

• 20 or more insertions of the same ad during same academic year.

Additional Options A one-pt border: $1.00 per day.

Underlined words: 10¢ per word.

Italicized words: 10¢ per word.

Bold Words: Three consecutive words may be bold without charge; thereafter, 10¢ per word, or the entire ad may be bold for $2 extra.

Classified Line Ad Deadline: Noon one business day prior to publication. Classified ads submitted through the Wildcat web site (classifieds.arizona.edu) must be received by 11 a.m.

Copy Error: The Wildcat will not be responsible for more than the first incorrect insertion of a classified advertisement.

Cancellations: Classified ads may be cancelled before

Classified Display Rates Open rate is $11.50 per column inch, per insertion.

Discounts (rates per column inch) 5-9 insertions of same ad...................... $10.40 10-14 insertions of same ad.................... $9.85 15 or more insertions of same ad........... $9.25 Classified Bulk Contract Rate Contract must be fulfilled by the end of the current semester.

publication.

copy.

Crossword Puzzle/Sudoku

If providing your ad on disk, please use a CD

There are two spaces available per

or USB Drive.

day so please reserve early.

Set halftones at 100 lines per inch.

full color, ask your representative for details.

your print ad on Wildcat Online for an additional $2.50

11am one business day prior to

compare the electronic version with your hard

There are special requirements for spot and

Reach thousands of additional customers by placing

Classified Display Deadline:

fax the ad copy to 520-621-3094 so we can

ads.

20¢ each additional word per insertion.

Minimum Ad Size: One column inch.

of your account representative. Please also

We DO NOT accept veloxes, negatives or paper

$4.75 for 20 words (or less);

75 inches or more.......... .$9.25 per column inch

information, ad run date(s) and the name

Set resolution of graphics to at least 150 dpi.

Classified Line Ad Rates

their expiration dates but there will be no refunds.

Color Rates

$375 Full Color

Classifieds

Commission & Cash Discount All Wildcat rates are noncommissionable, net rates, except for the open rate. There are no cash discounts.

Open Rate … $55.00/ day 5 insertions … $50.00/day 10 or more..…$40.00/day insertions

Refunds, Credits or Make Goods:

(Retail and Classified Display Ads) In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat’s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue.

Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to hold the Wildcat harmless for any claim that may be brought against the paper by reason of the publication of the advertiser’s message, and to reimburse the Wildcat for any expenses or losses arising from any such claims.

8 64.5 (vertical) column inches x $11.30 $728.85*

3 col. x 21.5”

Half page ad 6 columns x 10.5”

Quarter Page Ad 3 columns x 10.5” = 31.5 column inches 31.5 column inches x $11.30 $355.95*

Quarter page ad 3 columns x 10.5”

7

of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

Half page ad

63 (horizontal) column inches x $11.30 $711.90*

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Back Billing: Advertisers failing to meet their contract volume at the end

3 column x 21.5” = 64.5 column inches

5

becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent.

11 10

talented UA students, including one proof per ad (if requested at least two working days prior to publication). For extensive design, photography or graphic services, charges may be assessed if necessary. All charges will be discussed before Half Page Ad work is performed.

6 column x 10.5” = 63 column inches

9

6 columns x 21.5”

Ad Design: The Wildcat offers free ad building and design services by

Copyright: Advertising that is designed and produced by the Wildcat staff

6 COLUMNS

129 column inches x $11.30 $1,457.70*

5 COLUMNS

The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.”

4 COLUMNS

Advertising Acceptability:

Full Page Ad 6 columns x 21.5” = 129 column inches

3 COLUMNS

Advertising Policy

Guaranteed Placement Position requests will be honored when possible. Guaranteed position may be purchased in advance for a 15 percent premium over the cost of the ad’s space. Restrictions apply. Contact your representative for details. Position is not guaranteed until it has been secured and confirmed by your representative.

3

2 COLUMNS

2x2

2

Minimum ad size is two column inches. Ads are measured in half-inch increments.

No ad may be less than one inch deep. Any ad exceeding 18 inches in depth will be billed at 21.5 inches.

12 column inches x $11.30 $135.60* 4 column inches x $11.30 $45.20* 2 column inches x $11.30 $22.60*

2x6 1x 2 1 x 4

3x4 2x1

* Prices figure d at th e 1 5 0 inch rat e ( $ 1 1 . 3 0 p er co lumn inch ) ; low er rat es can apply bas e d on contract s e l e cted . * * A d sizes not drawn to scale . * * * A S ix column ad is a full 11 inches wide .

1

ROP Depth Requirements

Other Popular Sizes 3 column x 4” = 12 column inches 2 column x 6” = 12 column inches 2 column x 2” = 4 column inches 1 column x 4” = 4 column inches 2 column x 1” (or 1 column x 2”)­ smallest ad size = 2 column inches

1 COLUMN

Broadsheet page is six columns wide by 21.5 inches deep. To determine an ad’s total column inches, multiply the number of columns wide by the number of inches deep.

1 column: 1-11/16” (10.1 picas) 2 columns: 3-9/16” (21.2 picas) 1 column 3 columns: 5-3/8” (32.3 picas) 1” inch 4 columns: 7-1/4”(43.4 picas) 5 columns: 9-1/8” (54.5 picas) 1-11/16” 6 columns: 11” (66 picas)

4

Mechanical Measurements

DailyWildcat.com, Inserts & Testimonials DailyWildcat.com

DailyWildcat.com Fast Facts

Inserts

The DailyWildcat.com includes all the editorial content of the regular Wildcat and more. The interactive, everchanging world of the internet lets us offer features impossible in print, such as chat boards, poll questions, continuously updated weather, and color photo specials. The awardwinning DailyWildcat.com is one of the most read online college papers in the country and reaches more than 750,000 readers each month.

DailyWildcat.com provides special news and sports coverage-even during breaks when the print Wildcat is not publishing.

The Wildcat accepts one insert per issue.

Since reservations are accepted on a first-come, first-served basis, contact your representative to reserve space early.

To place your insert: • Send at least one complete copy of the insert to the Wildcat ad department for review of acceptability before shipment.

(The Wildcat is not responsible for the cost of returning inserts not accepted.)

• After securing your insert date with a Wildcat representative, send inserts to: Signature Offset, 606 S. Madison Dr., Tempe, AZ 85281 Attn: Arizona Daily Wildcat Inserts • Inserts must be received by Signature Offset no later than five business days before insertion.

Banner Ad Design Services The DailyWildcat.com can design your ad, if you will not be providing us with one. We will also create for free a very simple web page if needed, although we can’t design a complete web site.

If you already have a web site, we can link to it directly from the banner.

DailyWildcat.com gets 1.5 million page views and 750,000 user sessions each month.* All ads are put into equal rotation and run throughout the entire site.

Your ad will be seen 3,000-5,000 times per week.

Students spend an average of 19.2 hours online per week.* 91% of students go online at least once per day.* 42% of students have read at least 2-3 issues of the DailyWildcat.com in a one month period.* *Sources: May 2007, College Publisher Tracking Data

8 pages or less..................$77 per thousand 10-16 pages.......................$87 per thousand 18 or more pages.....Call for rate & approval Minimum insert size.............5.5 x 8.5 inches Maximum insert size...............11 x 11 inches

Deadlines

Minimum purchase..............................10,000

Three days if DailyWildcat.com designs your banner ad. Four days if we also create your web page. Camera-ready banners require only one day.

Circulation, Distribution and Subscriptions

Print and Online Combo: Place the equivalent of a half page (48 column inches) or more of print advertising over a period of 30 calendar

days in the Wildcat and get your online banner ad (either size) at half price!

Maximum purchase..............................15,000

DailyWildcat.com Rates Horizontal Banner Ad 468x60 pixels 1 or 2 weeks...............................$150/week 3 weeks or more...................$108.75/week (25% discount)

Vertical Banner Ad 120x240 pixels 1 or 2 weeks...............................$160/week 3 weeks or more...................$116.25/week (25% discount)

Testimonials:

15,000 daily Monday through Friday during the 2008-2009 academic year (see the publication calendar in this rate card). The Daily Wildcat is distributed at more than 100 locations through campus, in university buildings, and at selected local businesses.

Subscriptions are available for $175 per year or $90 per semester. Contact the Student Media business office at 520-621-3195 for more details.

The Sausage Deli’s reputation was built by years of patronage by students at the University of Arizona.

For more than 30 years the Deli has relied on the Arizona Daily Wildcat‘s connection with the U of A Community. Reading an Arizona Daily Wildcat while eating one of our sandwiches seems to go hand in hand. Thank you Wildcats!

The Arizona Daily Wildcat has been my primary advertising outlet. We have seen an increase of 35 percent over last year’s sales. We attribute this to the increased traffic of student sales. Discount Mattress Barn prides itself with offering quality bedding at barnyard prices, to all University of Arizona students with a 10 percent discount.

I grab one every morning on my way to class. I find it to be a great escape during long lectures.

Anything that’s going on around campus I can find in the Daily Wildcat. I truly don’t even bother with other newspapers.

Chris Fanelli Owner, the Sausage Deli Client since 1978

Steve Adams Owner, Discount Mattress Barn Client since 2007

Elizabeth Hernandez Senior, Psychology

2008-2009 Publication Schedule Special Issues, Fall 2008 Deadline

Pub. Date

First Daily Issue

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August 21

August 25th

Football Preview

August 21

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August 28th

Restaurant and Bar Guide

September 11th

September 18th

Career Guide

September 15

September 22nd

Family Weekend

September 26th

October 3rd

Homecoming Issue

October 17

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October 24th

Graduate School Section

October 28

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November 4th

Basketball Preview

November 10th

November 17th

Final Fall Issue

December 8

December 10th

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August

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January 12th

January 14th

Restaurant & Bar Guide

February 4

February 11th

Housing Guide

February 26th

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March 5th

Spring Career Fair

March 23rd

March 30th

Health & Wellness Guide

April 8

April 15th

Final Spring Issue

May 4th

May 6th

Commencement Issue

May 8th

May 13th

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UA Calendar, 2008–2009

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Fall Classes Begin

August 25th

Labor Day

September 1

Career Fair

September 23rd - 24th

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Family Weekend

October 3rd - 5th

Homecoming Weekend

October 24th - 26th

Veterans Day Holiday

November 11th

Thanksgiving Recess

November 26 - 30

Last Day of Classes

December 11th

Dead Day

December 11th

Final Examinations Commencement Spring Classes Begin

January 14

Martin Luther King, Jr. Day

January 19th

Spring Break

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= Denotes Special Issue

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Student Media History The university’s first student newspaper, The Normal Echo, debuted on Oct. 18, 1890, as a one-page supplement to what is now the Tempe Daily News Tribune. Resembling a literary magazine more than a newspaper of today, it hoped to “unite more closely the student body and alumni,” and featured short stories, human interest articles and short editorials to the students at Tempe Normal School.

In 1906 the Echo became the Tempe Normal Student, a four-page tabloid distributed on campus each Friday for five cents per copy. The school became Tempe College in 1925, prompting the newspaper to change its name to the Tempe Collegian.

The name was shortened to the Collegian in 1930. Two years later, the college began teaching its first journalism courses and the paper fell under the umbrella of the new department.

By 1925 the name of the normal school had been changed to Tempe State Teachers College. In 1936, when the newspaper became the Arizona State Press, the school was known as Arizona State Teachers College at Tempe. It became Arizona State College at Tempe in 1945 and Arizona State University in 1958. The newspaper’s name was shortened to The State Press in the 1960s.

In the mid-1970s, amidst a nationwide movement to make campus dailies independent of academic departments and direct faculty supervision, The State Press gained a hotly contested divorce from the mass communications department. John Schwada, thenpresident of ASU, placed the paper under the authority of a Board of Student Media.

The first board resigned within a month because of a disagreement with the Arizona Board of Regents regarding its role in the newspaper’s affairs. The department is now under the Office of Vice President for Student Affairs.

In the 1980s, the paper added a Monday edition and became a five-day-a-week daily. Student Media developed into a program that included various selfsupporting publications giving students experience in all phases of publishing.

Student Media Today

The State Press - ASU’s independent daily newspaper. The official campus newspaper is published Monday through Friday during the fall and spring sessions and every Monday during the summer sessions.

State Press Magazine - a weekly entertainment and arts magazine published and distributed every Wednesday during the fall and spring semesters.

Web Devil - the on-line arm of The State Press and Student Media, featuring electronic versions of Student Media publications (most notably The State Press), and independent news/editorial content.

SDTV Channel 2 - ASU’s Cable Channel 2 television station broadcasting to residence halls and other campus buildings.

Devil Deals - ASU’s only officially recognized coupon book, published four times a year.

Whats Your Story?

Now you know what we’re all about, but as an advertiser and business person you want others to know what your story is.. who you are... and what you’re all about. We recognize the importance of promotion and visibility and are excited about the coming year as we introduce our cross-platform marketing plan, “What’s Your Story” (see back page).

Demographics

2

The ASU Market ASU Campus Enrollment 47,470 Tempe Campus West Campus 8,281 Polytechnic Campus 9,479 Downtown Campus 4,981

ASU New Undergraduates First-time freshmen 8,467 New transfers 5,395 ASU Employees 13,862 Total Employees 8,291

ASU Total Student Enrollment Undergraduate 47,125 Graduate 12,746 Total Enrollment 69,878 ASU Community Demographics Gender Male Female

48.3% 51.7%

Average Age Undergraduate Graduate

23 33

Student Employment Part Time (Avg. 17 hours) Full Time (Avg. 37 hours)

53% 8%

General Demographics Facts The average college student has $207 in disposable income each month (after rent, utilities, tuition and books, etc.). This is over $10.6 million per month at the Tempe campus and over $13.3 million per month for all of ASU’s four campuses.

82% of ASU students spend up to $100 weekly on entertainment and dining.

Circulation and Readership Facts • 15,000 copies of The State Press are printed every day.

• Over 96% of ASU students read The State Press at least once a week.

• 65% of ASU students read The State Press every day or most days.

• There are an estimated 2.25 readers per copy of The State Press.

• The State Press reaches over 45,000 readers on four campuses daily.

Advertising Rates

3

Local Bulk Contract Rates

Inches Per Academic Year

Cost Per Inch

Open Rate

$17.40

144”-287”

$14.25

288”- 431”

$12.60

432”- 575”

$11.40

576”- 767”

$11.10

768”- 959”

$10.50

960”- 1151”

$10.20

1152”+

$9.75

Advertisers agree to purchase the minimum number of inches for each rate within the 2008-09 academic publishing period (August 25, 2008- May 8, 2009).

Advertisers not fulfilling the contracted amount of inches will be billed retroactively at the earned rate at the end of the academic year. All rates are net and noncommissionable. Priced per column inch.

Friday Special!

Run any ad during the week (Monday-Thursday) and get 50% off the same ad in Friday’s issue the same week.

Excludes color charges.

Note: Minimum size ad is 4 column inches.

Common Display Ad Sizes and Costs Cost Per Insertion 1/2 Page H 1/2 Page V

1/8 Page*

Open Rate

$1,670.40

$1,252.80

$835.20

$835.20

$417.60

$208.80

144”- 287”

$1368.00

$1,026.00

$684.00

$684.00

$342.00

$171.00

288’’- 431”

$1,209.60

$907.20

$604.80

$604.80

$302.40

$151.20

432”- 575”

$1,094.40

$820.80

$547.20

$547.20

$273.60

$136.80

Relative ad sizes are represented in light red. Actual dimensions are listed in each.

6 Col x 16” 6 Col x 12”

Position of ads is flexible, depending on size and available space.

6 Col x 8”

2 Col x 6”

1/4 Page*

3 Col x 8”

3/4 Page

2 Col x 12”

Full Page

3 Col x 16”

Volume

3 Col x 4”

*2 Options Available

Additional Rates

(per column inch)

National Bulk Contract Rates

Column Widths Display Ads

Color Charges Specs

Cost

Open

$19.75

1 Column

1.61”

Black + 1 color

$120

250”-499”

$18.60

2 Column

3.36”

Black + 2 colors

$210

500”-999”

$17.50

3 Column

5.11”

Full Color

$375

1000”+

$17.25

4 Column

6.86”

Sparky’s Spot

25% of ad space

5 Column

8.61”

Contract Full Color

$260 per ad*

6 Column

10.36”

Doubletruck

21.35”

Contact ad manager about contract rates for larger amounts

New Business Rate

$10.75

Non-Profit Rate

$10.75

University Rate

$10.75

Student Org. Rate

$6.00

Guaranteed Position is 25% of ad space

*Available only to bulk contract advertisers

If you are a new local business (within a year of opening) or have not advertised with The State Press within the past calendar year, you can qualify for our New Business Rate. To qualify, advertiser must run 96 column inches within a 10-week publishing period. Payment in advance is required. Advertising in addition to the 96 column inches at the new business rate will be at the applicable bulk contract rate, (New Business inches count toward bulk contract amount).

Advertising Rates

4 Classified Line Rates

Classifieds

Commercial (rates per line/per day)

Classified Display Ad Rates Terms

Cost Per Inch

Open Rate

$17.40

1 issue

$4.20 per issue

2-4 issues

$3.10 per issue

5-9 issues

$2.60 per issue

10+ issues

$2.30 per issue

Private Party (rates per line/per day)

Frequency Volume Discounts

1-4 issues

$2.60 per issue

5-9 issues

$2.45 per issue $2.30 per issue

5 Times

$15.50

10 Times

$14.75

10+ issues

15 Times

$14.00

All line ads charged per line, per issue.

25 Times

$11.50

Semester

$10.50*

Bold Headline: Add a bold, centered, ALL CAPS headline to your liner ad for the cost of 2 lines per day (13 characters or less).

Tearsheets: Tearsheets are available to liner customers upon request for 50 cents each. Faxed tearsheets are free for the first insertion only. 50 cents per page thereafter.

Classified Line Ad Deadlines: Space reservation, Copy and Pre-Pay 2PM, two business days prior to ad insertion.

*Must be for a minimum of 50 days to qualify.

Minimum size is 2 column inches.

Rates are on a per-column inch basis unless otherwise specified.

Standard classified line ad formats include the first two words capitalized and an average of 24 spaces in a line. The standard rate includes web posting on the ASU Web Devil for the same date of publication. Classified line ads will be billed a minimum of three lines.

Any ads less than three lines will be charged the three-line rate.

Column Widths Classified 1 Column

1.34”

2 Column

2.85”

3 Column

4.35”

4 Column

5.85”

5 Column

7.36”

6 Column

8.87”

7 Column

10.36”

Optional Features and Additions

Online Ad Place an ad to appear on Enhancements Hyperlink the ASU Web Devil website.

Bold Italics, All Caps, Underline, Are you including a website address Hyperlink option available Shade Box, Border Box, and Center with on-line ads. No other Text ...............Each: $1.00 per issue in your print or online ad? Make it an active link from ASU Web Devil enhancements available for Headline Art to your site. ............... $2 per day on-line ads at this time.

Small Art ................. $3.00 p/issue $10 for 7 consecutive days Large Art ................. $5.00 p/issue Bold Headline Center, bold and put in all caps a Reverse Ad Contact Us headline above your line ad in 10 Want to make your ad stand out?

Phone ............. 480-965-6735 Fax .................. 480-965-2191 Reverse your ad with white text on a pt. font. Must be 13 characters or Email..... smclassifieds@asu.edu black box ................ $5.00 per issue less. .......... Charged as two lines

Serving ASU Directory

State Press Magazine is ASU’s weekly entertainment and news magazine. SPM is published every Wednesday and brings in-depth stories, arts, entertainment and music news to a target audience that spends the majority of its disposable income on nightlife, movies, audio and entertainment. We distribute 10,000 copies of SPM each week at all four campuses.

Serving ASU is a targeted directory of services available for ASU students located in the classified section daily.

Regular classified display rates apply. Help Wanted and For Rent ads do not qualify for the Serving ASU Directory.

Frequency Discount: $8.50 pci 10 pre-selected run dates in the Directory during a 30-day period. 4-inch minimum for frequency discount.

Crosswords/Sudoku Sponsorship The crossword puzzle and horoscope page is one of our most popular and best-read daily sections. Sudoku is a fun and addictive puzzle located in our classified section and is among our most popular every day features.

Individual Day: $90 Semester Contract: $70* (Minimum 13 weeks, you select the day)

Weekly Color Advertising Rates Full Page

Half Page

Quarter Page

Size: 8 x 10.75”

Size: 8 x 5.25”

Size: 4 x 5.25”

1-4

$600

1-4

$300

1-4

$150

5-9

$525

5-9

$260

5-9

$130

10-14

$400

10-14

$200

10-14

$125

15-19

$325

15-19

$165

15-19

$100

20+

$80

All rates are net and not applicable as commission.

Deadline is 2p.m., one week prior to run date.

Advertising Rates WEST TIMES

5

West campus is located on West Thunderbird Road between 43rd and 51st Avenues in Glendale. Papers are distributed to multiple sites throughout campus, including residential halls and other high-traffic areas every other Wednesday during the academic school year.

Local/National Bi-Weekly Black & White Rates Ad

Size: Horizontal

Size: Vertical

Cost

1/16 Page

NA

2.35” x 2.8”

$40

1/8 Page

4.9” x 3.63”

2.35” x 5.6”

$90

1/4 Page

4.9” x 5.6”

2.35” x 11.4”

$175

1/2 Page

10” x 5.6”

4.9” x 11.4”

$350

3/4 Page

10” x 8.5”

7.45” x 11.4”

$525

Full Page

10” x 11.4”

10” x 11.4”

$700

Black plus 1 color: $120 Black plus 2 color: $210 Full color: $300 Contract full color: $260 per ad* *Available only to bulk contract advertisers All rates are net and are non-commissionable to advertising agencies. Frequency rates available.

Ask your rep or find them online at www.asuwebdevil.com under ad info.

Channel 2, also known as SDTV or Sun Devil Television, is a closed-circuit cable television station available in all residence halls and Greek housing on campus as well as in the Memorial Union, Student Recreational Center and the Towers, an off-campus residence hall that houses mostly upperclassmen. The station is entirely run by students, who produce daily news updates as well as a variety of sports and entertainment shows. The station also airs first-run movies and MTV-U programming.

Sun Devil Television - Ad Rates Open Rate

$7.50 per spot

Volume Discounts

30 seconds

60 seconds

10 spots

$6.00

$10.00

25 spots

$5.50

$9.50

50 spots

$5.00

$9.00

100 spots

$4.50

$8.00

200 spots

$4.00

$7.00

Campus rate

$4.50 per spot

20 spot minimum for a Student Media production

Sponsorship Packages are available.

Standard show sponsorship available for $100 per show.

The electronic arm of Student Media, the ASU Web Devil maintains the department’s on-line presence, as well as produces its own independent content, including on-line news and features, blogs, student polls, photos and video. It attracts visitors from around the world. The Web site receives about 1 million page views a month.

Production Rates Text Screen w/audio commercial..... FREE Simple Video and Audio.................. $100 Intricate Video and Audio................ $200 Programming Schedule Daytime Programming: Ad spots are available between 8 a.m. and 5 p.m. Monday-Friday while school is in session.

Evening Programming: Choose one program or a variety of runs in available programs.

Student shows air between 6 p.m. and 12 a.m.

Movie/Late Night Programming: Movies run at 7 p.m., 10 p.m., and 12:30 a.m. nightly.

Email Newsletter

Cost

Text Link Ads

Cost

Daily

$15

Weekly

$50

Weekly (M-F)

$60

Monthly

$40/wk

Monthly (20 days)

$200

Semester

$35

Monthly Rates

Cost

May, June, July Rates

Cost

Top Banner (468x60)

$440

Top Banner (468x60)

$200

Home Page Premium

$450

Home Page Premium

$250

Button (125x125)

$350

In-Story Ad (300x250)

$200

In-Story Ad (300x250)

$350

Button Ad (125x125)

$150

Text Link

$20/wk

www.asuwebdevil.com

Advertising Rates

6

DEVIL DEALS Money Saving Coupon Book 4 exceptional editions, 1 low price! Now you can reserve your full color coupons for the entire semester or school year and have the option of changing your offer in each book.

Single issue rates available but the more you buy, the more you save!

Coupon specs: 5.5”x 4.25” + 1/8” bleeds. Full color included.

Fall 2008 Editions

Spring 2009 Editions

1 Book

$425

Published

Reserve Date

Published

Reserve Date

2 Books

$650

August 11

July 21

January 14

December 19

3 Books

$825

October 15

September 24

March 16

February 23

4 Books

$1040

ARIZONA POWER BUY

MALL MARKETING

The Arizona Power Buy allows you to place an ad in the student newspapers at ASU and the University of Arizona with a one buy, one bill simplicity. Combining The State Press and The Arizona Daily Wildcat gives you access to approximately 90,000 readers daily. This is a market that brings an estimated $4 billion to Arizona’s economy annually, and is highly-targeted, educated and full of long-term potential for your business.

Open Rate $32 240-499” $28 500” Contract $22.50

Market directly to ASU students and staff on Cady Mall adjacent to Matthews Center. You’ll find yourself in the heart of the Tempe campus in front of the people you are looking to reach. Simply add $30* to the cost of your quarter page ad running in The State Press on the day of your visit and market on the mall. Set up times 10:302pm Monday-Thursday.

Student Media will provide you with table, 2 chairs and a great location.

(inches divided equally between each publication)

Spot Color Full Color

$150 per paper $375 per paper

(Prices are based on a per column inch basis)

*non-refundable

Advertising Packages For maximum exposure, ASU Student Media recommends an integrated marketing campaign that extends across advertising mediums. We offer your business the ability to “bundle” your marketing buy, and increase ROI in the process. Reach one of the following budget levels and advertise in at least two Student Media products, and you’ll receive the corresponding discount found to the right. Ask your advertising representative about the best products for your business! Combo price is cost after discount.

COMBO

SP/SPM Discount

Web Devil Discount

SDTV Discount

Devil Deals Discount

$1,200

4%

4%

4%

4%

$2,000

5%

5%

5%

5%

$2,750

6%

6%

6%

6%

$3,500

7%

7%

7%

7%

$5,000

8%

8%

8%

8%

$10,000

10%

10%

10%

10%

$15,000

12%

12%

12%

12%

Advertising Rates

7

Preprint Rates Number of Pages

Cost Per 1000

Single Sheet

$82

4-10

$89

12-24

$94

Over 24

$99

Quantities Minimum

10,000

Maximum

15,000

Sizes Minimum

5.5 x 8.5”

Maximum

8.5 x 11”

(Single sheet or folded - no larger than 8.5x11”) Inserts require approval from Advertising Director at least one week prior to insertion. Inserts must be delivered at least five business days prior to run date in boxes clearly labeled:

“Insert for The State Press” c/o Signature Offset 606 South Madison Drive Tempe, AZ 85281 480-966-3030

More than 20,000 ASU students take summer classes.

We’re here for them every week... you should be too!

Summer 2009

Display and Classified Display Rates (Based on a per-column inch basis)

Number of Pages

Cost Per 1000

Open

$10.80

40”-79”

$9.25*

80”-119”

$9.00*

120”-239”

$8.75*

240”-479”

$8.25*

480”-959”

$7.75

960”+

$7.25*

Campus Org.

$7.00

*Contract required

Add Color - Weekly

Circulation and Distribution

8,000 papers are distributed every Monday morning at over 100 high-traffic areas on and around ASU’s campus plus downtown Tempe. Papers are also delivered to ASU’s Polytechnic, West campus and downtown Phoenix campus from June 1 to August, 2009.

Black plus 1 color

$90.00

Black plus 2 color

$180.00

Full Color

$300.00

Contract Color

$200.00*

Summer Frequency Rates (pci) 5 Times (same ad)

$9.00*

10 Times (same ad)

$8.25*

*Contract required. Valid on any size.

Calendar

8 Publication Schedule 2008-2009

AUGUST 2008 S

M

T

W

T

SEPTEMBER 2008 F

S

1

2

S

OCTOBER 2008

M

T

W

T

F

S

1

2

3

4

5

6

S

M

T

W

T

F

S

1

2

3

4

3

4

5

6

7

8

9

7

8

9

10 11 12

13

5

6

7

8

9

10

11

10

11

12

13

14

15

16

14

15

16

17 18 19

20

12

13

14

15

16

17

18

17 18 19

20

21

22

23

21 22 23

24

27

19

20

21

22 23 24

25

24 25 26

27

28

29

30

28

26

27

28

29

29

25

26

30

30

31

31

NOVEMBER 2008 S

M

T

W

T

F

DECEMBER 2008 S

S

1 2

3

4

5

6

7

8

7

JANUARY 2009

M

T

W

T

F

S

1

2

3

4

5

6

8

9

10 11 12 13

S 4

M 5

T 6

W 7

T

F

S

1

2

3

8

9

10

9

10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17

16

17

18

20

21

22

21

22

23

24

23

24

25 26 27

28

29

28

29

30

31

19

25

26

27

18

19 20 21

22

23

24

25

26

29

30

31

27

28

30

FEBRUARY 2009

MARCH 2009

APRIL 2009

S

M

T

W

T

F

S

S

M

T

W

T

F

S

1

2

3

4

5

6

7

1

2

3

4

5

6

7

8

9

10

11

12

13

14

8

9

10

11

12

13

14

5

6

15 16 17

18

19

20

21

15

16

17

18

19

20

21

12

22

25

26

27

28

22

23

24

25

26

27

28

29

30

31

23

24

M

T

W

T

M

W

T

F

S

1

2

3

4

7

8

9

10

11

13

14

15

16

17

18

19

20

21 22 23

24

25

26

27

28

SUMMER MONTHS JUNE 2009

MAY 2009 S

S

F

S

1

2

S

T

29

30

JULY 2009

M

T

W

T

F

S

1

2

3

4

5

6

S

M

T

W

T

F

S

1

2

3

4

3

4

5

6

7

8

9

7

8

9

10

11

12

13

5

6

7

8

9

10

11

10

11

12

13

14

15

16

14

15

16

17

18

19

20

12

13

14

15

16

17

18

17

18

19

20

21

22

23

21

22

23

24

25

26

27

19

20

21

22

23

24

25

24

25

26

27

28

29

30

28

29

30

26

27

28

29

30

31

31 = The State Press Issue Dates

= Holidays, No Classes, and/or Offices Closed

8

= Special Edition Issue Date

= Special Publication Issue Date

(i.e., Devil Deals, Pitchforks, etc.)

Calendar

9

Special Editions, Deadlines and Publication Dates

ASU Student Media publishes special sections throughout the year that coincide with special occasions on campus. These special sections provide in-depth coverage of football games, career fairs, graduation and other happenings that are all part of the college vibe. Specials sections are usually printed as an insert in The State Press before the event they cover, with extra copies made available at the event itself.

Note: Bold red indicates Special Edition AUGUST 2008

(Submission deadlines in parenthesis)

ISSUE DATE

11th ..........

18th ..........

25th ..........

25th ..........

Devil Deals Coupon Book (7/21) Move-In Edition (8/11) Welcome Back Edition (8/19) First Day of Class!

SEPTEMBER 2008

(Submission deadlines in parenthesis)

ISSUE DATE

1st .............

4th ............

11th ..........

15th .........

18th ..........

22nd .........

Labor Day: No classes Stanford Football Preview Edition (9/2) UNLV Football Preview Edition (9/8) Pitchfork Dining Guide (9/8) Georgia Football Preview Edition (9/15) Career Fiesta Guide (9/15)

OCTOBER 2008

(Submission deadlines in parenthesis)

ISSUE DATE

15th .......... Devil Deals Coupon Book (9/24) 23rd .......... Oregon Football Preview Edition (10/20) NOVEMBER 2008

(Submission deadlines in parenthesis)

ISSUE DATE

10th ..........

11th ..........

15th ..........

26th ..........

27-28th .....

Homecoming Edition (11/3) Veteran’s Day: No classes Homecoming FestDevil UCLA Football Preview Edition (11/21) Thanksgiving Holiday: No classes

DECEMBER 2008

(Submission deadlines in parenthesis)

ISSUE DATE

3rd ............

10th ..........

11th ..........

12th ..........

25-26th .....

Graduation Edition (11/25) Reading Day (no classes) Stale Mess (spoof edition) Final Edition (12/5) Christmas Holiday: Offices closed

(Winter Break - No regular classes: December 15 , 2008 - January 19, 2009)

JANUARY 2009

(Submission deadlines in parenthesis)

ISSUE DATE

1st .............

14th ..........

19th ..........

20th ..........

New Years Day: Offices closed Devil Deals Coupon Book (12/19) MLK Holiday: Offices closed Welcome Back Edition (1/12)

FEBRUARY 2009

(Submission deadlines in parenthesis)

ISSUE DATE

10th .......... Pitchfork Dining Guide (1/30) 14th .......... Valentine’s Day 16th .......... Spring Break Edition (2/9) MARCH 2009 (Submission deadlines in parenthesis) ISSUE DATE

9-13th ....... Spring Break: No classes 16th .......... Devil Deals Coupon Book (2/23) APRIL 2009 (Submission deadlines in parenthesis) ISSUE DATE

22nd ......... Graduation Edition (4/15) MAY 2009 (Submission deadlines in parenthesis) ISSUE DATE

6th ............ Reading Day: No classes 7th ............ Stale Mess: Spoof Edition 8th ............ Final Edition (5/1)

Other Special Editions (Dates and Rates TBD*) Spring Basketball Previews April ..............Arizona Collegiate Job Fair Guide May ..............Off-Campus Housing Guide

*Call your ad rep for details Special Section Rates 2-4 Issues ......$12.60 pci 5-6 Issues ......$11.50 pci 7+ Issues .......$10.60 pci

Specifications

10

Digital and Mechanical Specifications

Color There are 15 spot colors to choose from. Any ad being submitted with a spot color needs to have that spot color represented in a corresponding gradient of Process Magenta.

Acrobat PDF Portable document format (Acrobat PDF) is the preferred file format for electronically transmitted ads. Acrobat PDF files should be submitted as press-ready composite PDFs (separations are not accepted). Remember to embed all fonts. The minimum and preferred version of your PDF document should be Acrobat 4 (PDF 1.3).

Universal EPS Universal EPS files are created through the Print Window of the program you use to build the ad when the command “Print to File” is selected. When sending a Universal EPS, send all font files used in the ad or create font outlines. When sending Type1 fonts, please remember to include both the screen and printer font of each font required.

Web Banners and Buttons All files for web posting need to be formatted for web: Animated gif files or jpg, RGB at 72dpi. The maximum size allowed is 24k.

General Information • Make sure you embed all fonts and all images that you placed in the document to be printed.

• Use CMYK color values. Do not use RGB color values.

• Keep your design simple. Newsweb presses do not hold registration or ink density with as much precision as sheetfed presses.

Avoid fine lines, fine reverses, large solids, graduated screen tints, and tight trapping and registration whenever possible.

Avoid PMS builds on type smaller than 24 pt. Avoid using type smaller than 7 points.

• Dot gain on a newsweb press is more dramatic than on a sheetfed press. To avoid your halftones and color separations from reproducing too dark, use a highlight dot of about 10% (10% dot gain) and a shadow dot of about 75%. Mid tones should be set at approximately 35%.

• Do not knock black type or graphics out of a light colored background. You will get better results if the black overprints the color.

• When scanning photographs, use a resolution of at least 300 dpi or your photos will look grainy.

• Do not use photographs that were downloaded off of the internet. These are not high-resolution images (usually about 72 dpi) and will definitely pixilate on your final product.

• If you are providing a PDF file for spot colors, then you must separate the colors in the file. Acrobat does not recognize spot colors, therefore we can only print it in grayscale or CMYK. Therefore, the spot color should be represented as a gradient of Magenta. When 2 spot colors are chosen represent the second spot color as a gradient of Yellow.

Terms and Policies

11

Advertising Policies and Credit Terms

Terms of Payment: • All advertising rates for The State Press are non-commissionable, net rates. No cash discounts.

• All advertising is prepaid unless credit is approved through ASU Student Media Business Office.

• Make checks payable to ASU Student Media. Visa, Mastercard and American Express accepted. When paying by credit card, include name of business, name of cardholder, card number, expiration date and the security code. Cash, personal or cashiers checks and money orders are accepted.

• Invoices/statements are issued monthly for credit-approved advertisers. Terms are net 30 days; any amount open in excess of 30 days is considered past due and subject to a .0833% late fee.

• All political advertising must be pre-paid. Bar and restaurant ads require pre-payment unless credit has been established with ASU Student Media.

Contract & Copy Regulations: The State Press reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by a Student Advertising Board in consultation with the Advertising Manager. Make good/adjustments will be considered only for those advertisements where errors occur in the following: business/group name; address or phone number; item price; date; time; or place of event. The error must be solely the fault of The State Press.

Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error.

Minor spelling errors will not qualify for adjustment. Requests must be registered to the Advertising Manager within 48 hours of publication to qualify, otherwise the advertiser accepts full responsibility Guaranteed positions are sold at the Advertising Manager’s discretion. No proof will be furnished on any advertisement received after deadline.

Advertiser agrees to indemnify and hold harmless the State of Arizona, Arizona Board of Regents, ASU Student Media, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees for actions by third parties, including those arising from trademark, copyright or privacy claims and inaccurate or misleading advertising resulting from the publication of advertisement.

No upside-down positioning of ads. Web addresses in ads may be checked for content. Political ads must state the source of the funds for the advertisement. For a complete copy of the ASU Student Media Advertising Acceptance Policy, please go to: http://www.asuwebdevil.com.

• Column depth is 16” billable. Actual depth is 15.65”.

• Ads greater than 14” deep are billed as 16” deep.

• Minimum ad depth is 2 inches.

• Depth of ads may increase in half-inch increments.

• Width of ads may increase in column increments only.

12 our business has a story, and the ASU Community is waiting to hear it.

ASU Student Media is committed to providing our readers and viewers with highquality community news, human-interest features, student achievements and completely off-the-wall entertainment.

We are committed to providing our advertisers with quality products that are indisputably the best way to reach the ASU Community.

This year, we are introducing an integrated campaign to engage our readers and viewers in the stories that surround them. The What’s Your Story campaign is an integrated approach that will combine student media products, on-campus promotions and social networking to connect with our readers and viewers. A stronger connection to our audience will translate to more exposure for your business.

Don’t wait to contact us! The next story should be about your success in 2008-2009!

Rate & Data

B D

A A

L I

L L

Y

S

T N

A T E E W S

2

0

0

8

DN Excellence Your message is in the hands of the top student newspaper in the country.

In the 2007-08 school year, the Daily News was the only college paper in the country to receive two Gold Crown awards from the Columbia Scholastic Press Association.

In addition, the Daily News took home 64 CSPA individual awards, the most of any college paper that year.

The Indiana Collegiate Press Association named the Daily News the best daily newspaper in the state three times in the past five years, beating Indiana, Notre Dame, Purdue and Indiana State. The Daily News has been named paper of the year more than a dozen times in the past two decades and has been named advertising paper of the year three times in the past 12 years.

In 2007-08, the advertising design department was recognized on a national level by the College Newspaper Business and Advertising Managers organization (CNBAM) for its creative efforts. The Indiana Collegiate Press Association (ICPA) also recognized the Daily News as second best in advertising in the state.

The Daily News was one of the 14 best-designed newspapers in the world in 1997 and 1999. The Daily News is the only collegiate paper to ever win this prestigious Society of Newspaper Design award. It was also the focal point of Ball State’s most recent advertising campaign, with the university touting the DN as “the most award-winning student newspaper in the country.”

High quality journalism and high readership among the members of the Ball State community make the Daily News the best way to reach the multi-million dollar market that is Ball State.

Contact Information Hours: M-F 8 a.m. - 5 p.m.

Summer Hours: M-F 7:30 a.m. - 4 p.m.

(May 12, 2008 - August 13, 2008)

Ball State Daily News Art and Journalism Building, Room 276 Muncie, IN 47306-0481

Display Office: 765-285-8256 or 765-285-8246 Classified Office: 765-285-8247 Bookkeeping Office: 765-285-8250 Fax: 765-285-8248 E-mail: dailynewsads@bsu.edu

Readership Marketing and demographic information is key to identifying your target market

���

73% of

readers look at the advertisements with 44% of them actively seeking out and reading ads

Fast Facts

80.4

78% report using coupons or promotional codes

percent of students who read the Daily News each week

Only 13% of student readers purposefully avoid advertisements

14,000

number of newspapers in circulation of every Daily News issue

40

on-campus locations where Daily News is free

12

off-campus locations where Daily News is available

8,500

number of monthly BSU employees

$10,950,976 amount of monthly payroll on average

$299,858

bi-weekly student payroll per pay period on average

Demographics

DN

92% of students have read a college newspaper in the past month

61% tell friends about something they saw in their paper Statistical information sited within is provided by Alloy Research - 2007.

The Ball State community represents more than one-fourth of Muncie’s population.

Ball State University is the second largest employer in Delaware County.

More than 22,800 students, faculty and staff combine to form Muncie’s perennial major economic force. During the 2006 calendar year, total payroll to university faculty, staff and students for an average per pay period amounted to $12,940,040.

$1,689,206 total bi-weekly payroll average

19,849 Fall enrollment

18,517 Spring enrollment

1

Display Rates OPENRATE

Full Display Page

August - April $11.00

6 columns x 21 inches

May - July $7.85

(11 in. x 21 in.)

Contract Discounted Rates Per Column Inch

Display Rates

School year contracts signed by September 30, 2008 will be retroactive to the Roll Call issue. See page 8 for further information.

Inches 200-399 400-649 650-899 900-1,199 1,200-1,549 1,150-1,999 2,000-2,499 2,500-2,999 3,000+

August - April $10.40 $9.60 $9.15 $8.70 $8.55 $8.15 $7.65 $7.40 $6.85

Contract Discounted Rates Per Column Inch

1/2 Page 3 col. x 21 in.

(5.5 in. x 10.5 in.)

(5.5 in. x 21 in.)

1/2 Page horizontal

6 col. x 10.5 in.

(11 in. x 10.5 in.)

(3.67 in. x 2in.)

May - July

50-99

$7.25

100-199 200-299

$6.75 $6.35

300-399 400-499 500+

$5.85 $5.55 $5.25

1/8 Page 3 col. x 5 in.

(5.5 in. x 5in.)

Insert Rates OPENRATE August - April

one column

2 inches

$58.00 Contract Discounted Rates Per Thousand Net Requires running a minimum of 7,000.

Full Runs One Year 3-6

$53.00

7-12 13-25 26+

$49.00 $45.00 $41.00

Display Column Inches

Net cost additional to regular space charges.

Spot

$95

Four-color process

$335.00

(exact size)

All display advertisements must be at least two column inches: one column wide by two inches deep.

Color Rates Deadlines

Copy received after deadline is not guaranteed a proof.

2

vertical

Business Card 2 col. x 2 in.

Summer contracts do not include Orientation or Roll Call.

See page 8 for further information.

Inches

1/4 Page 3 col. x 10.5 in.

Publication Day

Deadline

Monday

Wednesday,

Tuesday Wednesday Thursday Friday

Thursday, close-of-business Friday, close-of-business Monday, close-of-business Tuesday, close-of-business

Columns

=

Inches

1

=

1.78

2 3 4

= = =

3.67 5.5 7.5

5 6

= =

9.35 11.25

close-of-business

Mail inserts to: HNE Printers

c/o Ball State Daily News 22 West New Road Greenfield, IN 46140 Please also include date to be inserted

Line Rates Classified Line Discounted Rates There is a three-line minimum.

Days

Cost Per Line Per Day

1

$1.80

2 3 4 5

$1.65 $1.55 $1.40 $1.30

6 7 8+

$1.20 $1.15 $1.05

Display Rates Classified Display Discounted Rates Classified display ads or “box ads� are priced by the inch, not the number of lines. The size of the ad refers only to the length of the advertisement. All classified ads are one column wide.

Days Discount Percentage 10 5% 20 30

1900 N. Glenwood Ave. $350/mo,

utilities included. Call Emily for more information: 555-7666

Extras/Features

Spot Color

2 Roommates Needed!

2 bed, 1 bath. Aug. - Aug. lease.

8% 20%

Reverse

HELP WANTED

Reliable person needed for secretarial position. $8.50 an hour. Call Judy for more information: 555-4357

Headings

Deadlines Type of Ad

Deadline

Line

11 a.m., day before run

Display

Three days before run

Classifieds

Display

.... FOR SALE .... b RACING BIKEb 10 speed, light blue, 2 yrs old, new tires, great condition!

Call Nick for more info!

555-9876

Line

2 bdrm, 1 ba, W/D, C/A, walk in closet, storage unit, close to BSU, avail Aug. Call Sean 555-1234.

Extras/Features Reverse Print

Cost/Fee $5 one-time fee

Student Discount Tearsheets Artwork Spot Color Bold entire line Blind Box Cancellation of pre-pay ad

$9.99 $1.50 per day $6 one-time design fee $95 per run $3.99 first run $10 one-time fee $2

Adoption*

House For Rent^

Rides/Riders

Appliances Apts. For Rent^ Automotive Bicycles

House For Sale Hot 100 Lost/Found Meetings

Roommates Wanted* Rooms For Rent Rummages/Sales Services

Computers

Miscellaneous

Subleasers*

Electronics

Motorcycles

Tickets*

For Sale

Notices

Travel*

Furniture

Personal*

Typing

Help Wanted

Pets

Wanted Wanted to Buy

* Ads running under these headings must be pre-paid ^ Can be listed geographically

3

Small Button Size 120pixels x 240pixels Run-of-Site Week $30 Month $110 Semester $405 Year $750 Large Button Size 300pixels x 250pixels Run-of-Site Week $45 Month $166 Semester $635 Year $1,182 E-mail Sponsorship Size 227pixels x 47pixels Run-of-Site Week $60 Month $200 Semester $895 Year $1,600

Positions 2, 3, 4 or 5 Target Page $40 $120 $415 $760 Positions Bottom of e-mail Target Page $55 $175 $650 $1,192

Large Button

Positions

Small Buttons

1

--

Position

Position

2

3

Position

Position

4

Target Page $70 $210 $965 $1,610

5

Up to two advertisers are rotated throughout the site.

Site Traffic

Line Rates Day Weekdays, Mon. - Fri. Weekends & Holidays

Price $5* $1

Display Rates Day Weekdays, Mon. - Fri.

Price $10*

�����������

Weekends & Holidays

$2

�����������

Hot-Link

$6.00

Deadlines

�

Aug. Sept.

One day before upload

Ads designed by Daily News Online Classified Deadlines

Three days before upload

Type of Ad

Deadline

Line

11 a.m., day before upload

Display

Three days before upload

Nov.

Dec.

Demographics 198: Prospectives 94: Class of ‘07 51: Grad Students

Deadline

Ads online ready via e-mail

Oct.

�����

� : Alumni 306 99: Class of ‘08 62: Faculty/Staff

Online Display Deadlines Format

�����

41,875

Cost/Fee $10.00

����������

142,103

Extra Motion/Blinking

������

141,103

Online Classified Extras

2007

������

130,361

Online Classified Rates

*Must publish in Daily News on correlating days.

4

Position

83,883

Online

Online Display Rates

2007

106: Class of ‘09 65: Class of ‘10 35: Class of ‘11

306 35 51

198

62 65 94

99

106

Special Sections

Full Tabloid Page

4 columns x 10.5 inches (10.25 in. x 10.5 in.)

Special Issue

Publishing Date Day of Week Format

Roll Call

Aug. 21, 2008

Thursday

Broadsheet

Homecoming

Sept. 27, 2008

Saturday

Broadsheet

Family Weekend

Oct. 24, 2008

Friday

Broadsheet

Basketball Preview

TBA

TBA

Broadsheet

Holiday Shopper

Nov. 17, 2008

Monday

Tabloid

1/2 Page

Welcome Back

Jan. 12, 2009

Monday

Broadsheet

4 col. x 5.25 in.

Renter’s Guide

Jan. 22, 2009

Thursday

Mini Tab

Superbowl

TBA

TBA

Tabloid

Valentine’s Preview

Feb. 9, 2009

Monday

Broadsheet

Valentine’s Day

Feb. 13, 2009

Friday

Broadsheet

Spring Savings

Mar. 4, 2009

Wednesday

Tabloid

Best of BSU

Apr. 1, 2009

Wednesday

Tabloid

1/8 Page 2 col. x 2.6 in.

(5 in. x 2.6 in.)

horizontal

1/2 Page

Tabloid

(10.25 in. x 5.25 in.)

vertical

2 col. x 10.5 in.

(5 in. x 10.5 in.)

Graduation Guide

Apr. 29, 2009

Wednesday

Tabloid

Year End

May 1, 2009

Friday

Broadsheet

Orientation Guide

June 2, 2009

Monday

Magazine

Tabloid Sizes&Rates 1/4 Page

Tabloid is a four column format, sold in five size increments only and priced by space using open rate or the available contract rate.

2 col. x 5.25 in.

(5 in. x 5.25 in.)

Size

(7.375 in. x 10 in.)

1/2 Page vertical

2 col. x 10 in.

(3.6 in. x 5 in.)

(3.6 in. x 10 in.)

1/2 Page horizontal

4 col. x 5 in.

(7.375 in. x 5 in.)

Mini Tab

1/4 Page 2 col. x 5 in.

1/8 Page 2 col. x 2.5 in.

(3.6 in. x 2.5in.)

Full Magazine Page

4 columns x 11 inches

Full

10.25” x 10.5”

4 col. x 10.5”

$462

Half vertical Half horizontal Fourth Eighth

5” x 10.5” 10.25” x 5.25” 5” x 5.25” 5” x 2.75”

2 col. x 10.5” 4 col. x 5.25” 2 col. x 5.25” 2 col. x 2.75”

$231 $231 $115.50 $60.50

Mini Tab Sizes&Rates Mini Tab is a four column format, sold in five size increments only, priced by space using open rate or available contract rate. Prime locations available for an extra fee.

Size

Price

Full

7.375” x 10”

4 col. x 10”

$440

Half vertical Half horizontal Fourth Eighth

3.6” x 10” 7.375” x 5” 3.6” x 5” 3.6” x 2.5”

2 col. x 10” 4 col. x 5” 2 col. x 5” 2 col. x 2.5”

$220 $220 $110 $55

Special Sections

Full Mini Tab Page

4 columns x 10 inches

Price

(9.875 in. x 11 in.)

1/2 Page

(4.85 in. x 5.5 in.)

vertical

2 col. x 11 in.

(4.85 in. x 11 in.)

1/2 Page horizontal

4 col. x 5.5 in.

(9.875 in. x 5.5 in.)

1/8 Page 2 col. x 2.75 in.

(4.85 in. x 2.75in.)

Magazine

1/4 Page 2 col. x 5.5 in.

Magazine Sizes&Rates Magazine is a four column format, sold in five size increments only, priced by space using open rate or available contract rate. Prime locations available for an extra fee.

Size

Price

Full

9.875” x 11”

4 col. x 11”

$484

Half vertical Half horizontal Fourth Eighth

4.85” x 11” 9.875” x 5.5” 4.85” x 5.5” 4.85” x 2.75”

2 col. x 11” 4 col. x 5.5” 2 col. x 5.5” 2 col. x 2.75”

$242 $220 $121 $60.50

5

Sponsorships

Graduation Wishes Header 1.78 inches x 1 inch

Entertainment Package Your name, logo and contact information will run around the daily sudoku, crossword and horoscopes. Speak with your sales representative for more information.

Size

Price

Deadline

Publish Date

2 col. x 3 in. each $50 each

Three days prior to run

Year round

6 col. x 3 in. total

Three days prior to run

Year round

$200 total

Graduation Wishes

Graduation Wish 1 col. x 4 in.

Graduation Wish 2 col. x 4 in.

(2.4 in. x 2 in.)

(5 in. x 2 in.)

Try-Us-Tuesday

Birthday Wish

(3.67 in. x 2 in.)

(1.78 in. x 2 in.)

Your name, logo and contact information will be included on all promotion sheets.

Speak with your sales representative for more information.

Size

Price

Deadline

Publish Date

7.5” x 1” header

$1,000

Mon., Apr. 20, 2009

Wed., Apr. 29, 2009

Valentine’s Day Two publication days: Valentine’s Day Preview and Valentine’s Day. Headers on approximately four pages. Speak with your sales representative for more information.

Size

Price

Deadline

Publish Date

Varies, header

$500

Mon., Feb. 2, 2009

Wed., Feb. 13, 2009

Student Recognition Birthday Wishes Subject to individual specifications. Speak with your sales representative for more information.

Size

Price

Deadline

Publish Date

1.78” x 2”

$6

Three days before run Year-Round

Extra Opportunities

Cardinal Cupids Subject to individual specifications. Speak with your sales representative for more information.

Size

Price

Deadline

Publish Date

2” x 2”

$3

Feb. 6, 2009

Feb. 13, 2009

Graduation Wishes Subject to individual specifications. Speak with your sales representative for more information.

Size

Price

Deadline

Publish Date

2.4” x 4” 5” x 4”

$20 $35

Apr. 16, 2008 Apr. 16, 2009

Apr. 23, 2009 Apr. 23, 2009

Top: 6 col. x 2 inches (11.25 in. x 2 in.)

Bottom: 6 col. x 1 inch

Try-Us-Tuesdays Subject to individual specifications. Speak with your sales representative for more information.

Price

3.67” x 2” ad $35/week

6

1 col. x 2 in.

Entertainment Package

Extra, Extra!

Size

2 col. x 2 in.

Deadline

Publish Date

Thursday

Every Tuesday

(11.25 in. x 1 in.)

FTP

Ad Sizes

Daily News Drop Site Choosing this method over e-mail will preserve the quality of your ad when printed.

Host

files.bsudailynews.com

Username Password

bsudn pica456

E-mail You may e-mail small files (up to 2MB) directly to: dailynewsads@bsu.edu

Our daily broadsheet pages are 11.25 inches wide by 21 inches tall. Ads must be at least one column (1.78 inches) by two inches.

Those ads which exceed 18 inches will be charged for the full 21 inches of space.

For an example of all broadsheet ad sizes, please see page 2.

For classified and online sizes, please see pages 3 and 4.

Resolution 300 ppi preferred

250 ppi minimum for image files at 100%

DO NOT

use art from your website, as 72 ppi web images print poorly

We ask that you please make the subject line your account name.

Color Print Color Four-Color Process Verify that your ad is in CMYK mode, not RGB, so the colors will separate correctly Spot Color Verify that your ad will print on only one color plate and only one black plate Grayscale

Online Color RGB

Checklist Are all fonts and art included?

Does the color separate correctly?

Is your art’s resolution 300 ppi or better?

Is your ad the correct size?

See page 2 and 3 for exact column measurements.

Is your art properly sized for it to be included your ad?

The Daily News reserves the right to substitute a similar typeface if your font is unusable.

Verify that your online ad is RGB, not CMYK, to ensure your ad can be viewed correctly on the Internet.

Formatting .eps

encapsulated PostScript file

PDF

Test-open your ad in Adobe Acrobat to be sure it will open for us once we receive it.

Adobe Files

Illustrator, InDesign and Photoshop: standard or CS. Please include all linked files and convert text to outlines

NOTE: Ads designed in non-professional design applications will be recreated by our design staff due to limitations in generating professional printing files.

Specifications

Can you print it?

Verify that your ad will print on only one black plate, no color plates are allowed

We do not support MS Publisher or MS Office and cannot open their (.PUB), (.DOC), (.PPT) or other correlating files.

7

Ad Policies

Revise/Reject The Daily News reserves the right to revise or reject advertisements. Advertisements that discriminate on the basis of race, creed, color, gender, national origin or sexual preference will not be accepted.

Advertisements containing false or misleading statements will be rejected.

Advertisements for products, services or promotions illegal in the state of Indiana, or that violate U.S. Postal Service regulations, will be rejected. All advertising is subject to the final approval of the editor of the Daily News.

Page Positioning With the exception of certain special issues, no page position for any advertisement will be sold or guaranteed. Requests will be honored when possible in the daily issues. The Daily News assumes no financial responsibility for failure to honor page position or placement request, nor will the Daily News be held liable for failure to notify an advertiser when such requests can not be honored.

The Daily News assumes no financial responsibility for the placement or page position of an advertisement in relation to other advertisements contained in the publication, including but not limited to, competitors’ advertisement and advertisements of similar size or design style. No class of paid advertisement is accompanied by news stories or free notices.

Publication of Ad The Daily News assumes no liability for failure to publish an advertisement or for the financial loss of business for failure to publish an advertisement.

If the University closes for an emergency, the Daily News reserves the right to still publish the paper. All ads will run as is and as scheduled unless we receive a phone call by the deadline to pull the ad.

Copyright and Liability The advertiser and/or advertising agency assumes liability for all content (including text representation, illustration and appropriations considerations) of advertisements published and assumes responsibility for any claims arising against the Daily News.

School identifiers are not allowed to be used in outside client advertisements. Identifiers include, but are not limited to, Benny, Charlie Cardinal, Ball State’s logo, and the Ball State’s Homecoming logo.

Political and Editorial Ads Advertisements having the appearance of editorial material must be identified as “paid advertisement.”

All political advertising must be paid in advance, and must be identified as “paid political advertisement,” and include the name of the person or organization that paid for the ad.

Restrictions

Upside-down or sideways advertisements are not accepted. If copy is supplied in this manner, the Daily News will alter the copy into a normal vertical format prior to publication.

The Daily News is not responsible for photographs or other materials which are left with us for more than 10 days after the first publication. Advertisers wishing to have photographs or other materials returned must notify the Daily News of this request when materials are submitted.

Classified Policies Regulations

Legal Terms

There is a three-line minimum charge per day for all classified line advertisements.

Characters include all letters, punctuation marks and spaces.

The minimum space charge for classified display advertisements is one inch per day.

All invoices for classified ads must be paid in full at the time of payment. The Daily News will not accept partial payments for classified ads.

8

Pre-Payment

All ads placed from outside Delaware County must be paid in advance. Also, all ads in the “personals,” “roommates wanted,” “subleaser,” “travel,” and “adoption” categories must be paid in advance.

All ads placed from outside the state of Indiana must be paid in advance with a cashiers check, money order, Visa or Mastercard.

The Daily News will not accept P.O. Box numbers and 888 numbers for your client information.

Restrictions

Advertisements in the “personals” category must

The advertiser and/or advertising agency is responsible for obtaining photo releases from anyone whose picture or likeness appears in an advertisement.

The ad cannot be pulled the day before the ad runs.

Obligations Contracts All contracts are subject to approval by the Daily News advertising director. Contracts signed after September 30, 2008, will not be retroactive.

An advertising contract is a guarantee on the rate, but does not imply credit has been granted.

Contract rates apply only to advertisements inserted during the time specified in the contract (August 21, 2008 - May 1, 2009).

Contract Adjustments Advertisers who fail to fulfill their contract will be charged for actual inches used at the applicable rate.

For example: (contracted rate-actual inches used) x actual number of inches used=adjusted total.

Advertisers who fail to fulfill contract obligations due to delinquent charges will forfeit all discounts previously earned under the contract.

Corrections Make-Good Ads The Daily News assumes no financial responsibility for errors in advertisements beyond the cost of space occupied by the advertisement in the first issue in which the error is made. “Makegood ads” will run, when appropriate, before billing adjustments are made. Such adjustments will not be considered if a proof of the ad was delivered and advertiser failed to call in corrections by the stated deadline. Errors in an ad do not automatically qualify for a make-good ad.

Credit Adjustments Credit will not be considered if the Daily News advertising director is not notified within 15 days of the invoice date. Billing adjustments will be based on what percentage the error detracts from the effectiveness of the total advertising message, as determined by the Daily News advertising director.

Adjustments will be noted on the next statement.

Any/all “make-good ads” and credit adjustments will be determined by the advertising director. The Daily News is not responsible for errors in ad if copy is turned in after deadline.

Proofs Ads will not receive a proof unless requested by the client. Proofs go out daily as soon as the ad is designed but no later than 10 a.m. the day before publication. It is the responsibility of the advertiser to provide correct information for where and to whom the proof needs to be sent.

Proof Corrections Proofs are not to be used to change design and arrangement, but rather to check accuracy of the ad.

The Daily News is not liable for errors in original copy received from advertiser or corrections or copy substitutions submitted after deadline.

Deadline for corrections is 2 p.m. one day prior to publication or Friday by 2 p.m. for Monday publication. Special Section proof deadlines will vary.

A corrected proof will be sent only at the client’s

be non-business in nature and may not include the last name of the person to whom the message is directed. Ads in the “personals” category submitted by someone other than the person who is sending the personal message will not be accepted.

Adoption advertisements are accepted from adoption agencies and individuals within the state of Indiana only. Adoption advertisements that discriminate on the basis of race or creed will not be accepted.

Advertisements for nude models will be accepted only if the ad clearly states that nudity is required.

Advertisement for term paper services will not be accepted.

All rental advertisements that discriminate on the basis of race or color, religion, gender, family status or disability as stated in the Fair Housing Act, will not be accepted. All rental advertisements that discriminate on the basis of sexual preference or national origin will not be accepted.

Room for rent” advertisements must refer to rooms being rented in the landlord’s own residence.

Advertisements in the “roommates” and “rooms for rent” category may specify gender due to

request and there will be no further corrections if it is after the proof deadline.

If the Daily News does not hear from the client by proof deadline the ad will run as is; the Daily News is not responsible for errors in an ad if the client received a proof and did not contact us.

It is up to the discretion of the production supervisor and/or advertising director to accept ads after deadline. If an ad is accepted the Daily News does not guarantee a proof will be sent out and the Daily News is not responsible for any errors that may occur in the ad.

Payment Terms

New Accounts New accounts in display advertising are to be prepaid for one year.

Payments We accept cash, check, or money order for all billed accounts.

There will be a $25 service fee assessed for every returned check.

Pre-Pay Accounts Payment is due on ad copy deadline day.

The Daily News will pull ads that do not have payment in on time.

We accept cash, check, money order, Visa, or Mastercard for payment.

Credit Termination Credit may be revoked at the discretion of the Daily News.

Accounts more than 90 days in arrears may be placed on a pre-pay basis.

Credit After the client has run with the Daily News for one year they may fill out a credit application for consideration.

Allow 10 working days for credit approval before scheduling the first ad.

Other credit application will be considered at the discretion of the advertising director and/or the business coordinator.

Billing Conditions Advertisers requesting to be billed after the oneyear probationary period must complete a credit application for consideration.

Accounts are billed the last day of the month.

All advertising invoices must be paid in full within 30 days of invoice date. Accounts unpaid after 45 days will be granted additional advertising only at the discretion of the Daily News advertising director.

Accounts unpaid after 60 days will be considered delinquent and no further ads will be accepted until the delinquent amount is paid.

Once invoices become 91-120 days old, departments will be notified that a letter will be sent to the customer by Bursar and Loan Administration notifying them that, unless payment or an arrangement to pay is received within 30 days, the account will be referred to a collection agency for collection.

This means that the customer will incur additional charges to reimburse the collection agency for their efforts.

Once invoices become 121-150 days old, they will be referred to a collection agency for collection.

shared living quarters.

All Ball State students wishing to be billed for placing a classified advertisement must present their BSU ID number when placing ads.

Advertisements containing profanity or distasteful language will be rejected, or edited, at the discretion of the advertising director. The Daily News will not be held liable for failure to contact an advertiser if an advertisement’s content is rejected or edited.

The acceptance of all advertising is subject to the final approval of the editor of the Daily News.

All policies and standards listed in the display advertising section of this rate card are hereby incorporated by reference.

The Daily News reserves the right to reject any ad.

All line ads appear only with the first three words in bold type. Sorry, but we cannot capitalize entire words in a line ad with the exception of initials.

Advertisers must notify the classified department within the first two days of run if a correction is required in order to receive a make-good ad or an adjustment to their bill.

Display FAQs

Classified FAQs

What is a column inch?

Can I be billed?

One column across (1.78”) and one inch in height. Billing is calculated using column inches. There is a ruler on the back cover to help you when measuring column inches.

Yes, if you are within Delaware County and do not place an ad in “personal,” “roomates wanted,” “subleasers,” “travel” or “adoption” categories.

Is there a charge for the Daily News to design an ad for our company?

No, the Daily News can design your display ad for free.

Classified display ads do have a $6 charge to be designed.

When do I have to call by to get my ad in the paper?

Can I be billed?

11 a.m. the day before for a line ad and three days ahead for a box ad with artwork.

It is our policy that you must advertise with us at least a year before being billed. After that year, you may submit a credit application for consideration.

If you are a well-established business or chain coming into our area we will accept credit applications for consideration when you begin advertising with us. See page 8 for complete information.

What size can I run?

As big as a double truck (two facing pages) and no smaller than one column by two inches. See page 2 for more size examples.

What formats for artwork do you accept?

Adobe Illustrator 10, Adobe Photoshop 7.0, Adobe InDesign 3.0.1, .eps and .pdf files. See page 7 for more information.

My ad is wrong, what do I do?

You must contact us within the first two days of the run in order to get a bill adjustment or a make good ad.

Is there a guarantee I can be at the top of the category?

No, we do not guarantee position.

What is your cheapest rate?

Three inches for 8 days at $1.05 per line or $25.20 for all 8 days. See page 6 for all pricing information.

Are there contracts available?

Yes, contracts are available at different levels per how many column inches you plan to run within the school year.

See page 2 for more information.

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DN Poll

bsudailynews.com You can see an archive of all of our poll questions, their results, plus results of current polls.

Classifieds

bsudailynews.com/classifieds

Don’t see your question here?

Find your answer online at: bsudailynews.com/advertising

Mailed Rates Summer Semester Calendar Year

$20 $40 $70

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30 January 12 - Welcome Back

November 6 - Basketball Preview November 17 - Holiday Shopper

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February 2 - Superbowl February 9 - Valentine’s Day Preview February 13 - Valentine’s Day

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April 1 - Best of BSU April 29 - Graduation Guide

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1”

# = Publication Day

June 1 - Orientation Guide

# = Non-Publication Day

# = Special Section

Who Sees You The following data is based on a recent survey of Boise State students.*

Who is Boise State?

Boise State has a student enrollment of just under 20,000.

Boise State enrollment is averaging an annual growth of 4% each year.

The Students 75% of students work either part-time or full-time.

67% of students are over the age 22.

24% of students own homes.

How Do They Shop?

Students eat out an average of 3 times a week.

Students shop at a variety of stores from discount to specialty at least 2 times a week.

At least once a month 12,000 students shop at a major department store.

How Will They Spend Their Money?

11,000 students look to buy or rent a home/apartment.

15,000 students are considering a vacation/travel package.

10,000 students plan on buying furniture or phone/internet service.

14,000 students will be buying computer accessories.

9,000 students will be car shopping. *Information from Arbiter Reader Survey of over 3.3% of student body conducted April 2008.

For more info call (208) 345-8204 ext 118 or visit arbiteronline.com 2008-09

Advertising Rates

08/09 Issue Dates

Contract & Copy Regulations

Deadlines Signed contracts are due six calendar days prior to publication. Proofed ads, or ads submitted by customer, are due three calendar days prior to publication. Display and Classified Display discounts are based on running more than one insertion.

National: $10.50 | Local: $8.20 | Boise State: $7.00 (per column inch)

Contract Rates:

Display Column Inches 0 - 100” 101 - 200” 201 - 300” 301 - 500” 501 - 700” 701 - 1000” 1001 - 1300” > or = 1301”

Color

Local $8.20 $7.30 $6.90 $6.10 $5.30 $5.10 $4.90 $4.50

Column Inches 2 - 24” 25 - 49” 50 - 74” 75 - 99” 100 - 124” 125 - 149” 150 - 174” > or = 175”

Inserts Color $6.00 $4.00 $2.30 $1.30

Colors must be submitted in CMYK format.

Based on single ad size.

Display only.

Insert Size Price per 1,000* Single page $45.00 2 - 4 pages $55.00 5 - 8 pages $65.00 > or = 8 pages $85.00 *Minimum order is 4,000 MAIL TO:

Local $8.20 $7.60 $7.10 $6.60 $6.10 $5.60 $5.10 $4.60

BSU $7.00 $6.75 $6.25 $5.75 $5.25 $4.75 $4.50 $4.25

Inches

Classified Line # of Issues Price Per Character* 1 $0.06 2 - 4 $0.05 > or = 5 $0.04 *85 character minimum

Idaho Press-Tribune ATTN: Daniel Paris 1618 N Midland Blvd Nampa, ID 83651

Rate

Color

Price Per Issue

F 1 8 15 22 29

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S 4 11 18 25

December

S

7 14 21 28

M 1 8 15 22 29

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Th 4 11 18 25

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Total

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May

S M

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June

# of Issues

T 2 9 16 23 30

March

April

S

7 14 21 28

M 1 8 15 22 29

January

February S 1 8 15 22

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7 14 21 28

November

S M T

5 6 7 12 13 14 19 20 21 26 27 28

How much will it cost?

Columns

September

October

Classified Display

BSU $7.00 $6.20 $5.80 $5.40 $5.00 $4.80 $4.50 $4.20

August S M T W Th

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Open Rates:

Ad Size 0 - 10” 11- 20” 21 - 40” > or = 41”

Terms/ Policies

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Payment & Billing Invoices are sent out at the end of each week, and statements will be mailed monthly. Terms are net 30 days. For all new advertisers, payment is required prior to publication. For multiple run contracts, 25% of the total contract price must be paid until credit is established. All political advertising must be prepaid. There is a 15% charge on all returned checks. Visa, MasterCard and Discover are gladly accepted. If an account becomes delinquent after 30 days, the account will accrue a finance charge of 1.5% per month (18% APR) or a minimum of $15 and may be turned over to a collection agency.

General Rate Policies All rates are per column inch unless stated otherwise. Rates and charges are listed at net amount due.

Remnant Advertising Space, published at the Business Manager’s discretion, is available at 50% off the current column inch rate.

Classified Rate Policies Except for Classified Display Ads, position may be requested. Position guarantees are available for a minimum of 15% of the total ad cost (including color) or a minimum of $30, whichever is greater. Such requests require a minimum ad size of nine column inches. Without payment of a premium, The Arbiter will make every effort to honor position requests, but cannot guarantee position. Position guarantees are on a first-come, firstserve basis.

Insert Policies

July M 1 8 15 22 29

The Arbiter reserves the right to reject any advertising copy at any time. Rejection does not nullify the advertiser’s annual contract space requirement obligations.

All ads are subject to approval prior to insertion by the Editor-In-Chief. Advertising simulating editorial style or content must carry the identification “This is a paid advertisement” on each page where the ad appears.

If an advertiser fails to meet the requirements of the signed contract, the advertiser’s contract rate will be adjusted to either the rate earned (based on space actually purchased) or the Local Rate, and the advertiser will be billed accordingly. Advertisers are responsible for 25% of the full cost of space reserved if an ad is cancelled after deadline or has not been received by the publication deadline. The Arbiter is not responsible for the accuracy or quality (including color) of ads submitted from outside sources. It is encouraged that a proof be included/ faxed/sent for all ads not produced by The Arbiter. Upon request, advertisers will be provided (via fax or email) proofs of display ads submitted before deadline. Any corrections must be noted and returned to The Arbiter prior to the stated deadline. Proofs will not be provided for ads accepted after deadline.

Composition, artwork and photography produced by The Arbiter becomes property of The Arbiter and may not be used or reproduced in any other publication or medium or in any other form without prior written consent of the General Manager.

The Arbiter works hard to provide the best service possible and will attempt to work out any miscommunication. The Arbiter also assumes no financial responsibility for typographical errors, omissions, failure of an ad to be published or other errors beyond our control.

W 1 8 15 22 29

Th 2 9 16 23 30

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The Business Manager must approve all inserts in advance. The Arbiter reserves the right to refuse any preprinted insert at any time.

Rates quoted are for standard-sized inserts printed on paper that can be inserted mechanically. For coupon books, tabloid or large inserts, call first for pricing and insertion requirements.

Inserts simulating editorial style must carry the identification “this is a pre-paid advertisement” on each page of the insert.

8 cols

Phone Fax E.mail Web

7 cols 6 cols

5 cols

5 cols

4 cols

4 cols

3 cols

3 cols

2 cols Classified Display

1

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6 cols

Contact Info 208.345.8204 208.426.3884 ads@arbiteronline.com arbiteronline.com

Advertising Bookkeeping Business Manager General Manager

x. 118 x. 112 x. 117 x. 101

The Arbiter Boise State University 1910 University Dr Boise, ID 83725-1335

Mechanical specs Column widths Ad Width

Be seen.

Suggested ad sizes Display

Classified

1

1.694

1.229

2

3.556

2.625

3

5.417

4.021

4

7.278

5.417

5

9.139

6.813

6

11

8.208

7

n/a

9.604

8

n/a

11

Required Formats Files must be sent as .pdf (preferred format with Adobe Illustrator editing capabilities intact), .ai or .eps.

Outline fonts or include font file when ad is sent.

Minimum of 220 dpi on raster artwork.

The Arbiter is not responsible for quality of artwork submitted with low dpi or at incorrect sizes. Artwork submitted at incorrect dimensions may be stretched to fit.

Never create a pdf file with “PDFWriter” or using the “Create Adobe PDF” function from any Microsoft Office product.

For any inquiries or concerns, please call The Arbiter Graphic Design department at 208.345.8204.

2x3 [2 cols. x 3”] Quarter page [3 cols. x 10”] Half page [6 cols. x 10”] Full page [6 cols. x 20”]

be seen in our other products Blue-n-Orange football tab Dining Guide Winter Recreation Guide Newsstand Postering Housing Guide Career Fair Guide ArbiterOnline.com Sticky Notes Podcasts E-mail blasts

Ask your ad rep how!

2008/09

The Arbiter Advertising Rates

T h e D a i ly T i ta n 2008-2009 M e d i a K i t C a l i f o r n i a S tat e U n i v e r s i t y , F u l l e rto n

+

exposure. identity. motivation. business.

ad

Contact Information

About the Collegian

Mailing Address

Students at Colorado State University have turned to the Rocky Mountain Collegian as their primary source of news for over 117 years.

Founded in 1891, the Collegian is the only student-run daily in the state. When our readers open the Collegian each morning, they open a world of news - campus, local and national - plus sports and entertainment stories, editorials, comics, puzzles, advertising and much more.

The Rocky Mountain Collegian Rocky Mountain Student Media Corp.

CSU Lory Student Center, Box 13 Fort Collins, CO 80523

Website www.collegian.com

Telephone Advertising Classified Advertising Newsroom

970.491.7467 970.491.1686 970.491.1688

Facsimile Advertising

970.491.1690

Collegian Personnel Kim Blumhardt • Advertising 970.491.1146 khardt@lamar.colostate.edu Eric Melendez • Advertising 970.491.3527 eric.melendez@colostate.edu Jenny Fischer • Creative Services 970.491.1693 jfischer@lamar.colostate.edu Business Office 970.491.2050 Holly Wolcott • Newsroom Adviser 970.491.1781 holly.wolcott@colostate.edu

e-Mail Advertising retailad@lamar.colostate.edu OR retail2@lamar.colostate.edu Classifieds classads@lamar.colostate.edu Newsroom editor@collegian.com

When you advertise in the Rocky Mountain Collegian, you are reaching more than 34,000 readers daily. There is no better way to reach the entire university community than through the Collegian. Our sales staff is ready to help you plan and deliver your advertising message to the students and staff at Colorado State University.

Distribution Each weekday morning of the academic year, 10,000 issues of the Collegian are distributed throughout the Colorado State University campus and to over 75 locations in Fort Collins. By the end of each day, the Collegian has reached over 34,000 readers, primarily CSU students, faculty and staff.

About Student Media Student Media has been the heart of communication for students at Colorado State University for over a century. Student Media, the Rocky Mountain Collegian and collegian.com, KCSU, CTV and College Avenue, provides an opportunity for students to enhance their undergraduate experience through education, training and hands-on application.

KCSU KCSU, a music intensive college/alternative station produces music, news, talk and public affairs programming 24 hours a day, seven days a week at 90.5 FM and streaming on the net at www.kcsufm.com For underwriting opportunities call 970-491-3527.

CTV Campus Television produces two news, one sports and one entertainment show every week, all broadcast on Comcast Cable channel 11 from 8 p.m. to midnight, Monday through Friday.

For underwriting and sponsorship opportunities call 970-491-3527.

Colorado State University's former Student Media Department is now the Rocky Mountain Student Media Corporation, effective August 1, 2008.

The Rocky Mountain Student Media Corporation is a 501c3 non-profit educational corporation, separate from the university.

To our readers and avertisers, there should be no apparent changes. We look forward to continuing to provide news to the CSU community and great customer service to our advertisers.

College Avenue College Avenue, Student Media’s newest publication, is a news and features magazine focusing on issues related to CSU students and the Fort Collins community. The magazine is published four times annually. See page 6 for advertising rates.

kcsufm.com

collegeavenuemag.com Ask about our multi media packages.

ctv11.com

Market Profile Community

Student Highlights

4%

Our targeted audience at Colorado State University includes more than 34,000 students, faculty and staff.

CSU Students Live Everywhere

77% live off campus in apartments,

Faculty

condos and houses located throughout the city.

22%

90% of these students rent or own

Student Enrollment* Undergraduate Graduate Prof Vet Med Total

20,765 3,679 539 24,983

CSU Students

74%

University Employees* Total Faculty & Staff Graduate Assistants & Others Total CSU is Fort Collins’ single largest employer.

5,909 1,621 7,530

Collegian Readership Breakdown

Student Spending

Off-Campus Total

Total Reach

1,500

34,013

Student Profile* Freshmen Sophomores Juniors Seniors Graduate & Professional

24% 18% 17% 24% 17%

Female Male

Students contribute more than $102.9 million to the local economy for off-campus fast food, entertainment, transportation and other personal expenses.

CSU students spend more than $25 million per month in the Fort Collins area. That’s an average of $994 per student, per month.

$102.9 million is what CSU

students contribute to the Fort Collins economy for food, entertainment, transportation and other personal expenses.

$994 per month, per student

Students by Gender 52% 48%

Students by Age at Registration

is what CSU students spend, on average, in the Fort Collins area.

is the $291national per month average of discretionary expenditure among college students.

20 & under 47% 21-25 37% 26 & over 16% 53% of CSU students are 21 or older.

61% is the average a student will

Student Residency

two-thirds of all college students

Resident Students Non-resident Students

80% 20%

23% live on campus CSU has 11

residence halls, 718 apartments for students with families and 190 apartments for nontraditional and graduate students.

CSU Students Drive

81% own at least one vehicle.

College Student Spending **

**Office of Institutional Research• November 2002 • Fall 2005

Students by Class

their own residence.

spend on school-related items (tuition, room and board) of their non-discretionary spending.

have at least one credit card, on a national average.

Sources: *Office of Institutional Research Fall 2007; 360 Youth College Explorer; Pulse Research, Inc.

Students Read their School Paper

92% of students have read their

student-run paper in the last 30 days.

53% of students have read three or more of the last five issues.

65% of students do not read their

local daily paper. Students are not effectively reached by the local "general market" newspapers.

50% of students have attended an event due to an ad.

43%

have mentioned an ad to a friend.

44% of all students and 48% of

female students, seek out ads in their campus paper.

of students have been 79%

motivated to take some sort of action by an article or advertisement.

College newspapers continue to be the most effective means of reaching today’s students.

Sources: AM + M 2008 College Newspaper Audience study conducted by MORI Research

Display Advertising retailad@lamar.colostate.edu retail2@lamar.colostate.edu

Display Rates

Color

Open Rate Non-Profit Rate

$10.00 $8.50

Colorado State University Rates University Department $6.90 ASCSU Organization $6.00 Organizations recognized by ASCSU are eligible for the discounted ASCSU rate.

Advertising is payable in advance with check, cash, MC, Visa, American Express or Discover.

No other discounts apply.

Annual Contract Rates 100 inches 250 inches 500 inches 750 inches 1000 inches 1500 inches

Discounts Repeat Discount Repetition is the key to successful advertising and this offer saves you money as you increase exposure. Repeat any display ad within four publishing days of the original insertion and save 20%. No copy changes, please.

This offer applies to second and all subsequent insertions within four days.

Sorry, this offer may not be used with other discounts.

$9.00 $8.70 $8.40 $8.10 $7.80 $7.30

One in-house color plus black $80 Full Color $200 Color is charged in addition to space

Inserts 1-4 pages $55/thousand 4 or more times annually $44/thousand 4+ pages $65/thousand 4 or more times annually $52/thousand Pre-printed inserts only. All rates are net to the Collegian. Acceptance of inserts is upon approval by the Collegian. Maximum size without folding is 9” x 12”. Full run is 11,000 inserts. Smaller runs are available. Inserts should be delivered to our printer 5 days before insertion date.

Call 970-491-3527 for printer delivery information.

Business Builder Rates 2-inch ad $435 4-inch ad $800 6-inch ad $1170 Take advantage of maximum exposure at minimum costs with the Collegian’s Business Builder rate. Rates are for 25 consecutive issues.

Display Sizes & Sample Ads

First Time Buyers Plan...

Buy Four, Get One FREE

Columns

Maximize the effectiveness of your advertising dollars by taking advantage of a free display ad.

Ads will publish within a two week period with no copy changes. Sorry, this is for first-time advertisers only and may not be used with other discounts.

1 2 3 4 5 6

Inches

Picas

1.833 3.792 5.750 7.709 9.667 11.625

11p0 22p9 34p6 46p3 58p0 69p9

The Rocky Mountain Collegian is published in a broadsheet format every weekday of the academic year.

Deadlines Display Advertising Deadlines Publication Day Deadline Monday 4 p.m. Thursday Tuesday 4 p.m. Friday Wednesday 4 p.m. Monday Thursday 4 p.m. Tuesday Friday 4 p.m. Wednesday

11xx55 6 x 211/2 33 xx 11 11 1/4 page full page

22 x 2

22 xx 88 1/8 1/8 page page

1/4 page

1.833”

66 xx 11 11

4 Classified 3 Retail

5”

3 Classified

4”

3”

2 Retail

10 44 xx 10

2 Classified

2”

1 Retail

One Column Inch

1 Classified

1” 3/4

1/2

Retail & Classified Column Inch Ruler

1/4

0

1”

half page page half

Calculating the Cost of Your Ad*

classads@lamar.colostate.edu

Classified Word Rates Each Publication: 15 word minimum

30¢ per word

Each Publication: 15 word minimum

25¢ per word

Campus Connection & Greek Affairs 15 word minimum

20¢ per word

Classified Word Ad Extras Bold Type Business logo Art element

*Sizes used are examples only, several sizes are available.

Classified Policies

Three or More Publications

20¢ additional per word $1.20 per publication $1.20 per publication

Bargain Bin Items selling for $500 or Less 3 publications, 15 words $6.00 each additional word, per publication 30¢

Auto Ads 15 word minimum 10 day run, with a photo 15 word minimum 10 day run, with no photo

$30.00 $20.00

The Collegian reserves the right to reject any ads in violation of the advertising acceptance policy. Classified word deadline is 4 p.m. on the working day prior to publication.

Tearsheets will be provided for classified advertisements upon request only.

Advance payment is required for all classified word ads. Refunds are not issued for cancelled ads.

Online Classifieds All classified line ads also appear online at www.collegian.com

The Collegian Accepts

Full Page Display Ad

6 columns x 21.5“ = 129 column inches

129 column inches x Your Rate = Cost of Ad

Half Page Display Ad

3 columns x 21.5“ = 64 column inches 6 columns x 11“ = 66 column inches

64 or 66 column inches x Your Rate

Cash • University A Card • Checks • Money Orders • Visa • MasterCard • Discover • American Express

= Cost of Ad

Deadlines Classified Word Deadlines Publication Day Deadline Monday 4 p.m. Friday Tuesday 4 p.m. Monday Wednesday 4 p.m. Tuesday Thursday 4 p.m. Wednesday Friday 4 p.m. Thursday Classified Display Deadline is two working days prior to publication.

Quarter Page Display Ad

3 columns x 11“ = 33 column inches 4 columns x 8“ = 32 column inches

32 or 33 column inches x Your Rate = Cost of Ad

Classified Display Sizes and Sample Ads Columns

Inches

Picas

1.292 2.764 4.236 5.708 7.181 8.653 10.125 11.625

7p9 16p7 25p5 34p3 43p1 51p11 60p9 69p9

1 2 3 4 5 6 7 8

Popular Retail Ad Sizes

2 columns x 8“ = 16 column inches 3 columns x 5“ = 15 column inches 2 columns x 5“ = 10 column inches 2 columns x 3“ = 6 column inches

Popular Classified Ad Sizes

4 columns x 11“ = 44 column inches 3 columns x 8" = 24 column inches 2 columns x 5“ = 10 column inches

1.292”

4 x 11

Quarter Page

One Column Inch

Quarter page

22 xx 33

12”

10” 7 Classified

5 Retail 9”

6 Classified

8”

4 Retail

page

6 Retail or 8 Classified

22 xx 55

Sixteenth Sixteenth Page

11”

1”

4 x 11

7” 5 Classified

6”

Classified Advertising

College Avenue Rates About Us College Avenue is a news and features periodical published twice a semester, four times a school year. It is produced completely by students, for students.

Collegian Online www.collegian.com Collegian.com is the internet version of Colorado's only student-run daily. The site includes all the editorial content of the regular Collegian plus interactive features, Collegian classifieds, blogs, and updated weather forecasts. Visited by students, faculty, parents, alums and others from around the world, Collegian.com is an excellent compliment to your print ad campaign.

Collegian contract advertisers may take advantage of discounts for online advertising.

College Avenue was launched in November 2005 and has quickly made a name for itself among students, faculty and the Fort Collins communty.

Our goal is to provide a source of information and discussion to CSU students and the surrounding Fort Collins community. Topics covered focus on issues relevant and worthy of notice by students and community members.

College Avenue has a full staff of reporters, photographers and designers who contribute to the 48-page quarterly magazine.

caollege venue ve nue

colorado state university’s student-run magazine since 2005

hot button

credit cards

make your plastic work for you, not against you

killing a river?

the possibility of the poudre becoming two reservoirs has conservationists speaking out.

student loans revealed get all the facts before signing your name.

Online Rates Full Banner 468x60 pixels

Square 300x250 pixels

collegeave.colostate.edu

flood of ‘97

10 years later: anniversary brings memories rushing back as a painful time gets revisited.

caollege venue ve nue

colorado state university’s student-run magazine since 2005

hot button

winter guide get the low-down on all the sweet events of the season.

collegeave.colostate.edu

faces of csu

meet some of your fellow students and learn what makes them unique.

advocacy offices

seven offices on campus offer help to students in need.

csu vet school

celebrating a century of excellence.

exchange students going beyond the language barrier.

fair trade

local coffee shops serve up global fare.

$175/month $450/3 months $200/month $475/3 months

Ads may be submitted electronically to: retailad@lamar.colostate.edu

‘07-‘08 tuition hike

increased tuition leaves wallets thin and pockets bare for csu students.

Advertising Rates Back Cover: .................................... $530 Inside Cover (front or back): ........... $440 Full Inside Page: ............................ $260 Half Inside Page: ............................ $165 All ads are produced in full color.

College Avenue offers a 20% discount for customers who run the same ad in consecutive editions. Ask your advertising representative for more information.

Ad Specs Full Page Cover Ad – 8.25” x 10.75” Half Page Cover Ad – 8.25” x 5.5” Inside Full Page Ad – 8” x 10.5” Inside Half Page Ad – 8” x 5.25” Client-produced ads are welcome. Ads need to be sent to College Avenue as PDF files in CMYK format. All artwork needs to be saved at a minimum of 300 dpi, and all fonts from Illustrator files or similar formats need to be outlined.

College Avenue has an advertising design staff available to create full color ads to your specifications, free of charge.

Distribution Locations

Release Dates & Deadlines

College Avenue is distributed at various locations around campus and throughout Fort Collins.

On-Campus Locations Include: Lory Student Center (three locations), Clark Building A and B Wings, Student Recreation Center, The Morgan Library, Residence Halls, Eddy Building Off-Campus Locations Include: Mugs Coffee Lounge, B&B’s Pickle Barrell, The Bean Cycle, Gib’s NY Bagels, Fort Collins Food Co-Op, New Belgium Brewery and other Old Town and Campus West locations

Fall Issue – August 27, 2008

Space reserved by: July 11

Winter Issue – November 19, 2008

Space reserved by: October 13

Spring Issue – February 4, 2009

Space reserved by: December 3

Summer Issue – April 29, 2009

Space reserved by: March 23

caollege venue ve nue

colorado state university’s student-run magazine since 2005

feast or famine? what one recent graduate is doing to make a living as an artist

collegeave.colostate.edu

colorado state university’s student-run magazine since 2005

collegeave.colostate.edu

health & body image gyms

find the best workout for you, on and off campus

relaxation techniques

different ways to relax both physically and mentally

anorexia

a reporter tells of her personal battle with ed

ascsu members

special: religious contention

tackling obstacles to get legislation passed

attempting to spread the word, not the hate

vandalism or art?

graffiti artists spray style across fort collins

textbook intervention

students aim to slow the upward spiral of prices

events calendar

find out about events going on in fort collins this summer

Ad Submission Guidelines The Creative Services department of the Rocky Mountain Collegian can create an ad for you at no extra cost. If you are creating the ad yourself, electronic submission is preferred.

Ads may be submitted electronically on CD-ROM or e-mailed. Ads should be built to the correct ad size. The Collegian reserves the right to reset or resize ads submitted with incorrect dimensions.

Adobe Acrobat PDF is the preferred format for receiving files. When creating a PDF file, all fonts must be embedded. TIFF and JPEG files are also acceptable. Minimum resolution should be 300 dpi. GIF, BMP, PICT and images picked from websites do not reproduce well and should not be submitted.

Color ads running in black and white should be converted to grayscale. Color ads running in color should be converted to CMYK. Photos, logos and graphics submitted for ads should be scanned at 300 dpi or larger.

E-mail ads to: retailad@lamar.colostate.edu or retail2@lamar.colostate.edu

6 Steps to Placing an Ad 1. Select a Size

Determine if you want a smaller ad for minimal cost, a full page for maximum exposure or something inbetween.

See page 5 for common sizes and measurements. You can run an ad as small as 1 column by 1 inch, or as big as 6 column by 21.5 inches.

2. Determine your Rate

Policies & Payments Advertising Acceptance

Position Requests

All advertising is subject to the approval of the Collegian acceptance committee. The committee reserves the right to refuse any advertising that does not conform to the published advertising policy, which is available from the Collegian Advertising Department.

The Collegian reserves the right to print “Paid Advertisement” on any ad which closely resembles editorial material. The Collegian also reserves the right to edit copy that promotes irresponsible use of alcohol, as outlined in the published advertising policy.

The Collegian reserves the right to refuse or edit advertising that is felt to be in poor taste or judgment or discriminates on the basis of race, creed, color, handicap, age or sex.

The advertiser and/or advertising agency, assume liability for all content (including text and illustrations).

Annual contracts are available for display advertising. Under the terms of the contract, a reduced column inch rate will be guaranteed for a specified volume of advertising placed in the Collegian. If the contract level is not met, additional charges will be assessed on advertising placed under this agreement for the difference between the contract rate and the contract level fulfilled.

The Collegian will honor all advertising requests when possible, however, position will not be sold or guaranteed.

Errors in Ads We regret that mistakes may happen.

Adjustments will be made for ads with errors made by the Collegian. The Collegian is not responsible for errors in advertising copy accepted after the deadline or for advertisements proofed and approved by the advertiser. Compensation for errors will not exceed the cost of the ad.

Terms of Payment All ads must be paid at the time of placement unless a credit account has been established and is in good standing. To apply for credit, submit a completed credit application to the Collegian business manager. The Collegian reserves the right at any time to request payment in advance or to cancel credit privileges.

Invoices are issued monthly. Terms are net 30 days. All advertising rates are net to the Collegian.

The Collegian Accepts Cash • University A Card • Checks • Money Orders • Visa • MasterCard • Discover • American Express

Are you a business at our open rate? A non-profit group? Are you eligible for any discounts? Do you want to run in color, which is charged in addition to space? Determine your rate from the options listed on pages 4&5.

3. Choose a Schedule

In which publication(s) will the ad run? Will the ad run multiple times or once? See the publishing schedule on the back cover to select your ad schedule, See page 4 to note the ad deadline.

4. Determine total Cost

Multiply the number of total columns wide the ad is by the number of inches tall the ad is. This equals the total column inches. Multiply the total column inches by your rate. This is the cost of the ad. Multiply cost by number of days you want to run to determine total cost of advertising. If it does not match your budget, adjust the ad size or change the frequency of the ad. Work with your advertising representative to determine discounts available to you.

5. Create the Ad

Will you create the ad yourself and email it to us, or will you send us the content so that our staff can create the ad for you? Check the ad submission guidelines for submitting your ad.

Our Creative Services department can create the ad for you, free of charge.

6. Arrange Payment

Do you have an established billing account with the Collegian? If not, we gladly accept cash, check and credit cards. Call and set up payment before the ad runs.

2008-2009 Publishing Dates September 2008

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College Avenue releases August 27

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Special Sections 2008 August

First Edition Fall Sports Kick-Off

September

Career Fair

October

Homecoming Best of CSU

November

Winter Sports

December

Holiday Gift Guide Graduation

Mon. 8.25.08 Fri. 8.29.08 Mon. 9.15.08 Wed. 10.8.08 Tues. 10.21.08 Mon. 11.17.08 Wed. 12.10.08 Mon. 12.15.08

2009 February

Career Fair Heart to Heart

Fort Collins a visitor’s guide to the city 2008-2009

Wed. 2. 4.09 Mon. 2.9.09

March

Spring Break Tues. 3.3.09 Sandwich Day Giveaway Tues. 3.24.09 CSU Housing Guide Wed. 3.25.09

May

FC Visitors' Guide Graduation

June

New Student Guide

Mon. 5.4.09 Mon. 5.11.09 Mon. 6.1.09

MAGAZINE

2008/09

media kit

Columbia College Chicago Founded in 1890 as a college of elocution, the mission of Columbia College has been to educate students who will communicate creatively and shape the public’s perceptions of issues and events.

Columbia College Chicago has since grown into the largest arts and media college in the nation, with more than 12,000 current undergraduate and graduate students as, well as more than 70,000 alumni, making our “network” among the largest of any arts and media college in the world.

The Loop Located in the Columbia Arts District in the heart of Chicago’s South Loop, Columbia College is just steps away from Chicago’s museum campus and a short bus or train ride from hundreds of theatre and music venues, independent film festivals, and galleries. Home to more than 11, 000 residents and over 1,990 businesses, the South Loop is one of the fastest growing areas in downtown Chicago.

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columbia college market

12,021

Total Enrollment Fall 2008 :. Undergraduate 11,366 :. Graduate 655 Enrollment by Gender :. Female 51% :. Male 49% Average Age :. Undergraduate 22 :. Graduate 29 Enrollment Status :. Full-time 87% :. Part-time 13%

3,500 1,610 Residential student population living on campus

Columbia Faculty and Staff :. Full-Time 327 :. Part-time 1,283

Geographic Distribution for the Freshman Class Metro Chicago 38% Chicago Area 23% Rest of Illinois 4% Other States 35% International 1%

36%

Diversity in undergraduate students by ethnicity White Non-Hispanic 64% African American 14% Hispanic 9% Asian/Pacific Islander 3% Native American 1% Non-Resident Alien 1% Unknown 1%

4

college media facts

73% 3.2

of students have read their weekly campus newspaper in the past three months.

students is the average pass-along readership for a single copy of the student newspaper.

73% 79%

of students read the advertisements in their school newspaper.

of students have been motivated to take some sort of action by an article or advertisement.

78% 65%

of students use coupons or promo codes at least some of the time.

of all students interviewed answered the campus newspaper’s advertising content is relevant to the students, faculty, and staff.

82% 62%

of all faculty have read the campus newspaper within the past three months.

of faculty members read the advertisements in the school newspaper.

ALLOY MEDIA + MARKETING/MORI RESEARCH COLLEGE NEWSPAPER AUDIENCE STUDY

6

Every week, thousands of readers turn the pages of The Columbia Chronicle for news and information about where to go, what to do and how to find the goods and services they want and need.

The Columbia Chronicle Published since 1965, The Columbia Chronicle is considered the highest rated collegiate newspaper of its kind. In addition to being named “2008 Best in Show” by the Associated Collegiate Press, its editorial and visual content has consistently won awards and honors from highly-respected institutions such as the Illinois College Press Association and (CNBAM) College Newspaper Business and Advertising Managers, Inc. Divided into five sections—Campus, Metro, National & World, Commentary, and Arts & Culture—The Columbia Chronicle provides a wide variety of appealing content and news to engage a range interests and personalities.

Production

Circulation

Rates

The Columbia Chronicle is

Published once a week,

Local $6.50

published by a specialized

6,000 new issues of The

Open $7.50

newsprint company that

Columbia Chronicle are

utilizes the latest in digital

available for free at any of

newspress technology, with

Columbia’s 19 downtown

inks and paper stock of

campus locations or from

the highest quality, giving

one of our many outdoor

The Chronicle a clean and

newsstands, located on

professional appearance.

busy street corners all throughout the South Loop.

The Columbia Chronicle is

Its circulation zone includes

printed in tabloid format

the campuses of four down-

(11” wide x 17” tall). Each

town universities and two

page has five columns and

local high schools.

is 16” tall. Each column is 2” wide.

Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

Eighth Page

5 col. x 16” = 80

5 col. x 8” = 40

2.5 col. x 16” = 40

2.5 col. x 8” = 20

Local $520.00

Local $260

Local $260

Local $130

2.5 col. x 4” = 10 Local $65

*Rates shown are net and per column inch

8

additional options Color

Pre-Printed Inserts

Frequency Discounts

Take advantage of The Chronicle’s crisp and stunning color processing to give your ad that extra appeal and allure.

Maximize your advertisement’s effectiveness by running it as a freestanding insert, which is pre-printed and inserted into copies of Columbia Chronicle.

There may be additional costs for special sizes.

Two sample copies must be sent to the advertising manager two weeks prior to distribution. After approval, insert must be shipped directly to printer at least one week prior to distribution.

3-5 insertions in one semester: 5% off total 6-8 insertions in one semester: 10% off total 9+ insertions in one semester: 15% off total

Spot color: $80 per color Full color: $200 *color charges additional to space cost

Ads do not have to be the same, but all ads must be placed within one semester.

All advertisers must have a signed contract on file.

Columbia departments do not receive any frequency discounts.

Ship to: Newsweb Corporation Attn: Columbia Chronicle Inserts 1645 W. Fullerton Ave. Chicago, IL 60614-1919

CALLING ALL

SICIANS!

STUDENT MU

SUBMIT DEMOS TO PERFORM ON OUTSIDE STAGES AROUND CAMPUS DURING MANIFEST: MAY 16, 2008.

At least one group member must be a Columbia student.

Demos must be submitted on a CD or DVD and have good sound and/or video quality.

Demo must be clearly labeled with the name of the group, contact number, oasis number and email address. Submitted demos will not be returned.

Demos can be submitted to: Sharod Smith, Program Coordinator of College-wide Events 623 South Wabash Avenue, Floor 1/Hokin Annex, Office A 312-344-7188, ssmith@colum.edu

DEADLINE: February 15, 2008 Supported by the student activity fee through the Office of College-wide Events.

Black & White

Spot Color

Process Color

publication schedule FALL SEMESTER

October 2008

September 2008 S

Advertising Deadlines The Columbia Chronicle is published every Monday during the fall and spring semesters. All advertising reservations are due the Wednesday prior to the publication date.

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Special Sections Certain issues of the Chronicle, in addition to its standard content, will have a special pull-out section added, themed to a specific or popular topic to our readers.

Sep. 2 New to the City Oct. 27 Sex Dec. 8 Holiday Gift Guide Jan 26 Columbia College Coupon Book Mar 2 DIY (Do It Yourself) May 4 Summer Travel/Festivals/Markets

10

Echo magazine reflects Chicago’s urban students: Colorful, bold, inquisitive, diverse. It covers their culture in their voice.

ECHO Magazine Adhering to only the highest standards, ECHO consistently remains to be a nationally top-rated college magazine, and has won numerous awards from prestigious organizations such as the Columbia Scholastic Press Association (Columbia University in New York), AEJMC (Association for Education in Journalism & Mass Communication), and the Associated Collegiate Press.

Production

Circulation

Ad Rates and Sizes

Widely distributed twice a

ECHO Magazine has an

Full Page

year, ECHO is created by a

average circulation of 30,000

No Bleed 7.25” x 9.5”: $550

select group comprised of

and each issue encompasses

Bleed 9.25” x 11.125”: $550

upper-level journalism majors

two seasons: Winter/Spring

operating alongside industry

and Fall/Summer. Offered free

1/2 Page

professionals, all working to

of charge, ECHO is obtainable

Vertical 3.5” x 9.5”: $300

ensure the content and design

not only through Columbia’s

Horizontal 7.25” x 4.25”: $300

continues to maintain its

numerous downtown campus

appeal with ECHO’s estimated

locations, but also at

Covers

60,000 readers.

coffee shops, bookstores,

Outside Back Cover: $1500

restaurants, and cafes all

Inside Back Cover: $1000

ECHO is published utilizing

throughout Chicago’s growing

Inside Front Cover: $1000

the same paper, ink, printing

South Loop area.

methods and technologies employed by most nationally

ECHO reaches not only the

distributed consumer

local residential and Columbia

magazines. The final product

College populations, but also

is a glossy, 4-color magazine

those of three other downtown

with vibrant photography and

Chicago universities. With

design—providing the best

a recent readership survey

possible visual compliment for

estimating 2.2 readers per

your advertisement.

copy, ECHO delivers strong pass-along response and multiple exposures per individual.

Full Page with bleed

Full Page no bleed

Half Page Vertical

Half Page Horizontal

9.25” x 11.125 $550

7.25” x 9.5 $550

3.5” x 9.5 $300

7.25” x 4.25” $300

12

For over a decade, the Chronicle and Echo online editions have been a college leader with the incorporation of digital technologies, keeping students connected wherever they are.

advertising online The Chronicle Online Since 1995, thousands of people have made columbiachronicle.com their source for online news about Columbia College Chicago and its surrounding communities. The awardwinning site offers breaking news, profiles, entertainment, event listings and a perfect platform for local advertisers to reach busy consumers.

ECHO Online Echomagonline.com is a fresh new look with our Echo brand. It has been recently designed to be more user-friendly and interactive. Echomagonline.com is a great way to connect your brand to the eclectic readership of Echo magazine.

Rates

Vertical Banner

We currently only accept

$100 per week

20 pixels x 240 pixels

Flash/ Shockwave files (.swf).

$300.00 for 4 weeks

Located on the right side

Also, please note that the file

of the page, below button

size limit for ALL online ad

*Horizontal, Vertical and

ads. Vertical ads are rotated

files is 60 kb. The ad must be

Button ads are

throughout the site, excluding

resident on our servers—it

sold by the week

the front and opinion

cannot be located elsewhere.

page. Vertical ads may be

Dimensions Horizontal Banner

animated. A total of 5 vertical ads are allowed.

468 pixels x 60 pixels Located at the top of each

Button 120 pixels x 90 pixels

page and rotated throughout

Located on the right side

the site, including the front

of the page, above vertical

page. The exception to this

ads. Button ads are rotated

rotation is our opinion page,

throughout the site; excluding

which is free of advertising. A

the front and opinion page

total of 10 horizontal ads are

(button ads may not be

allowed.

animated). A total of 5 button ads are allowed.

14

creative services Design Services A lack of artwork shouldn’t stop you from experiencing the benefits of advertising; our experienced design team, staffed by award-winning graphic and visual artists, can create individual ads or entire campaigns

Ad Campaign

*No additional charges for ads designed in 4-color.

1/8 pg. or 1/4 pg. ads: $25 for the initial ad, $15 for every additional

Premium Placement

design

If you would like to reserve specific 1/2 pg. ads and larger: $40 for the

placement for your advertisement

initial ad, $20 for every additional ad

in any of our print media, there will be an additional 10% charge to the

specific for your business.

total cost of the ad.

Due to the level of demand, for all Individual Ad

design commissions it is required to

1/8 pg. and 1/4 pg ads: $25

give an additional week’s notice as to

Final placement of ads is up to

1/2 pg ads and larger: $40

ensure your product is of the highest

the discretion of the advertising

quality and meets all specifications.

manager.

Ads commissioned within seven days of the intended run date may be subjected to an additional $75 Rush Priority charge.

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foresight/poorsight OFFICIAL ALBUM RELEASE SHOW

Students Receive 20% Off* Salon & Spa Services ❧ Haircut & Style ❧ Aroma Therapy ❧ AVEDA Full Spectrum Coloring ❧ Face & Body Spa Treatments

RENOWNED JAZZ MUSICIAN & FORMER SAXOPHONIST FOR RAY CHARLES

Also Featuring:

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18+

& More

ATTENTION MUSICIANS

Columbia College Student Ensembles will hold open auditions begining the first week of the fall term. Auditions are open to all majors. Check out our website for details and application.

Beauty + Style + Sophistication =

http://www.colum.edu/Academics/Music/students-current/Ensemble_Request_Form.php

529 S. Dearborn

l

Chicago, IL

l

60605

l

312.362.0101

*Terms do apply. Discount does not apply to select services or any/all purchasable products

l

www.yehiasalon.com

Products by

technical specifications Please observe the following

:. E-mailing is also allowed if total

guidelines for all submissions:

zipped file sizes are less than

We will accept ads digitally if in the following formats: InDesign

10 megabytes total.

:. Please include all fonts (must

files (please include all fonts, and

be zipped if e-mailing) or

images); Adobe Illustrator .eps files;

convert-to paths.

high resolution PDF file formats.

:. Submit clean copies of logos and/or clip art.

:. Provide original photos or negatives.

:. Delivered logos, artwork, or faxed artwork are NOT acceptable.

:. When submitting ads, make sure ad is correctly sized, and, if scaled, in the correct proportions.

ECHO Magazine ECHO Magazine is 100% digitally produced. We, therefore require, digital advertising material.

ECHO is printed in 4-color process; therefore, ALL images and layout artwork need to be designed in 4-

The Chronicle

color process.

Preferred format is a .PDF file,

Online

Photoshop CS3 or a previous version and best if saved as .tiff or .eps files.

PDF files of advertisements are

File size limit for ALL online ad files is 60 kb Ad must be resident on our servers Accept Flash/ Shockwave files (.swf)

recommended via e-mail to: crichert@colum.edu and chronicle@colum.edu

16

contact information Main Office phone: (312) 369-8999 fax: (312) 369-8023 Christopher Richert General Manager crichert@colum.edu phone: (312) 369-8955 fax: (312) 369-8032 Matthew Mielke Ad & Business Manager mmielke@colum.edu phone: (312) 369-8984 fax: (312) 369-8032

Jim Sulski Co-Faculty Adviser, The Columbia Chronicle jsulski@colum.edu phone: (312) 369-8954 fax: (312)369-8032

Sharon Bloyd-Peshkin ECHO Magazine Faculty Advisor speshkin@colum.edu phone: (312) 369-8918 fax: (312) 369-8059

Billy Montgomery Co-Faculty Adviser The Columbia Chronicle bmontgomery@colum.edu phone: (312) 369-8918 fax: (312) 369-8032

Elio Leturia ECHO Magazine Design Adviser eleturia@colum.edu phone: (312) 369-8915 fax: (312) 369-8059

Physical Address Columbia Chronicle Columbia College Chicago 33 East Congress Ave., Suite 224 Chicago, IL 60605-1996 Mailing Address Columbia Chronicle Columbia College Chicago 600 S. Michigan Ave. Chicago, IL 60605-1996

terms and conditions Student Publications and Media is the umbrella group name for marketing/advertising sales in The Columbia Chronicle, ECHO, and DEMO. The advertiser and/or advertising agency agrees to defend Student Publications and Media against any and all liabilities of expense, arising from claims of liberal, unfair compensation, unfair trade practice, and infringement of trademarks, trade names or patents, violations of night privacy.

Student Publications and Media at Columbia College Chicago reserves the right to insert the word “advertisement� above and/or below any copy.

Student Publications and Media at Columbia College Chicago reserves the right to change its advertising rates and conditions set forth on its rate card at any time and for any reason without prior notice.

Student Publications and Media at Columbia College Chicago shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will Student Publications and Media be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if there is any, is limited to the cost of the ad in question. No cash refunds will be made.

Credit is available to qualified accounts under credit terms. All bills must be paid within 30 days of billing. All other copy must be accompanied by payment. Pre-payment is required for all first-time advertisers. A service charge of 18% will be applied every 30 days on all past due accounts. Past due accounts will receive a letter from Student Publications and Media concerning their status. If no action is

taken to correct this outstanding balance, action will ensue in small claims court. The client will be responsible for all court costs in addition to the amount outstanding.

Advertisers and Agencies forwarding orders to Student Publications and Media of Columbia College Chicago that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular rate scheduled, and conditions in force at the time published will apply.

Advertising canceled after the deadline for publication is subject to a full charge. Canceled ads will also be subject to a $50 service charge to cover handling and production costs.

Student Publications and Media at Columbia College Chicago is not responsible for any specific ad placement IN ANY SPECIFIC PUBLICATION. Ads may be moved or removed at the discretion of the editors.

Advertisers will be charged an additional $25 for any check returned by the bank.

Student Publications and Media accepts Visa, MasterCard, American Express, Discover, personal checks, money orders, cash, and certified checks.

All delinquent accounts will be referred to college legal counsel and collection representatives.

All advertising submitted is subject to the approval of the editor-in-chief, executive editor, managing editor, and advertising manager.

These officers reserve the right to refuse any advertising content that does not meet Student Publications and Media standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency.

Advertisements that discriminate on the basis

of race, creed, color, gender, national origin, or sexual preference will not be accepted.

Ads commissioned to Student Publications and Media Creative Services department, within seven days of the intended run date, may be subjected to an additional $75 Rush Priority charge.

To be eligible for Student Publications and Media discounted design rate, all additional ads must be of the same size, format, media type of the initial design, and commissioned within the same order.

All rates are net.

Proofs are available upon request. Advertisers should give a minimum of one week’s notice before all ad copy deadlines, if proof is needed.

The advertiser is responsible for contacting the advertising manager in order to make corrections or changes. Any changes, additions, or deletions to an ordered advertisement must be in writing. Student Publications and Media is not responsible for errors resulting from changes made verbally over the phone.

Student Publications and Media reserves the right to sell special promotional advertising packages that carry special rates.

MEDIA KIT PHOTOGRAPHY: COVER: TOM NOWAK, BACK COVER: COURTESY THE COLUMBIA CHRONICLE INTERIOR: PG 1—SAHYLEY HERNANDEZ (’06) PG 3—ROBERT HANLON (’05), PG 5—COURTESY THE COLUMBIA CHRONICLE, PG 7—COURTESY THE COLUMBIA CHRONICLE, PG 11—SARAH MCKEMIE (’08) PG3 13/15—SARAH FAUST, (’01)

The Columbia Chronicle Columbia College Chicago 33 E. Congress Ave / Suite 224 Chicago, IL 60605-1996 312.369.8999 chronicle@colum.edu wwww.columbiachronicle.com

Fall Semester 2008 The Collegian is the student-run newspaper that has serviced the Fresno State community since 1922. It publishes every Monday, Wednesday and Friday throughout the semester (except holidays and Mondays following a holiday).

The Collegian is a tabloid newspaper. It measures 5 column inches by 16 standard inches for a total of 80 column inches. The Collegian focuses on student issues and campus events and is divided into four main sections: News, Features, Sports and Opinion.

More than 19,000 undergraduate students (18-34) and 3,000 graduate students (25-54) attend Fresno State. Approximately 2,400 faculty and staff (25-55+) work on the campus.

Ours is an extremely diverse population.

Approximately 50% of the students on campus are traditional “minority” students which include Hispanics, AfricanAmericans, Asians, Native-Americans and international students.

August

September

October

1 4 5 6 7 8 11 12 13 14 15

1 2 3 4 5 8 9 10 11 12 15 16 17 18 19

1 2 3 6 7 8 9 10 13 14 15 16 17

18 19 20 21 22 25 26 27 26 29

22 23 24 25 26 29 30

20 21 22 23 24 27 28 29 30 31

November

December

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28

08/25 08/27 08/29 09/05 10/01 10/08

1 8

2 3 4 5 9 10 11 12

Publication Date Special Issue

15 16 17 18 19 22 23 24 25 26 29 30 31

Welcome Week Welcome Week Welcome Week Football/Sports Career/Job Fair Guide To Your Fun!

10/17 10/31 11/24 12/01 12/10

Homecoming Halloween Thanksgiving Basketball Holiday

Spring Semester 2009 January

February

March

1 2 5 6 7 8 9 12 13 14 15 16

2 3 4 5 6 9 10 11 12 13 16 17 18 19 20

2 3 4 5 6 9 10 11 12 13 16 17 18 19 20

19 20 21 22 23 26 27 28 29 30

23 24 25 26 27

23 24 25 26 27 30

April

May

6

7

1 8

2 3 9 10

13 14 15 16 17 20 21 22 23 24 27 28 29

01/21 02/02 02/13 02/20 04/01

4

5

6

7

1 8

Publication Date

11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

Spring Back to School Spring Sports Valentine’s Career Guide To Your Ride!

04/03 04/15 04/20 04/22 05/13

Special Issue

Spring Break Vintage Days ASI Elections Spring Fashion Graduation

Fall 2008 - Spring 2009 www.csufresno.edu/collegian

WHY ADVERTISE WITH US...

The Collegian is distributed on and off campus as well as at many Fresno State’s popular sporting events.

The Collegian has a high pass-along readership on and off the campus.

Specs and Rates Print Rates Standard rate prices are by column inch National Rate..... $11.00 Open Rate............. $9.00 Student Rate......... $7.00

$ 36

A.

Base Rate B.

$ 54

Base Rate C.

$ 90

Prices are per column inch

Base Rate

Contract Bulk Rates The Collegian publishes numerous special issues that are of interest to students, faculty and staff.

The Collegian offers discounts based on the size and frequency of your ads.

Advertisers can maximize their results with ad placement on our awardwinning Web site.

The Collegian’s friendly staff will make sure you are satisfied with their service.

Start Selling On Campus Today!

www.csufresno.edu/collegian Email: advertisecollegian@csufresno.edu National Advertising

(559) 278-5735 Business Manager

(559) 278-5735

Retail Advertising

(559) 278-5731 Fax

(559) 278-2679

Local: 40 col. inches......$8.40 80 col. inches......$8.20 120 col. inches...... $8.00 160 col. inches...... $7.80 200 col. inches...... $7.60 240 col. inches...... $7.40 280 col. inches...... $7.20 300 col. inches...... $7.00

D.

E.

$ 135

Base Rate

$ 180

Base Rate

National: 40 col. inches.... $10.40 80 col. inches.... $10.20 120 col. inches....... $9.00 160 col. inches....... $8.80 200 col. inches....... $8.60 240 col. inches....... $8.40 280 col. inches....... $8.20 300 col. inches....... $8.00

G.

$ 656

Base Rate

Display Ad Rates Size A. 2 col. x 2” (4” x 2”) (business card size) 4 column inches total B. 2 col. x 3” Horizontal: 3c x 2” (6“ x 2”) Vertical: 2c x 3” (4“ x 3”) 6 column inches total C. Eighth Page Horizontal: 2.5c x 4” (5“ x 4”) Vertical: 2c x 5” (4“ x 5”) 10 column inches total D. Fifth Page Horizontal: 5c x 3” (10“ x 3”) Vertical: 3c x 5” (6“ x 5”) 15 column inches total E. Quarter Page Horizontal: 4c x 5” (8“ x 5”) Vertical: 2.5c x 8” (5“ x 8”) 20 column inches total F. Half Page Horizontal: 5c x 8” (10“ x 8”) Vertical: 4c x 10” (8“ x 10”) 40 column inches total G. Full Page 5 col. x 16” (10” x 16”) 80 column inches total

Rates Local

National

$36

$44

$54

$66

$90 $110 $135 $165 $180 $220 $336 $416 $656 $816

Classified Ad Rates

F.

$ 336

Base Rate

Ad Design:

Ad design is offered free of charge. Ads designed by The Collegian may be purchased for use in other publications. Pre-designed ads must be submitted in either EPS or PDF form with all fonts embedded.

Color:

One Column Inch: Two Inches Across One Inch Down

Spot Color.........$ 50 per color Full Color .........$ 300, Full Page $ 150, Half Page $ 75 Quarter Page or smaller

$15 students Print/Online packages run for $21 staff three issues and are based on 20-word increments, as follows: $30 all others *Bold, italicized, and underline treatments are $1 extra.

Classified sections are as follows: • Events/Announcements • For Rent/Sale • Employment • Lost and Found • Roommates • Personals Requirements 1. All classifieds must be paid in advance (cash/check only).

2. Ads must be placed before 3 p.m. one week before the publication date.

3. Tear sheets are not provided for classified ads.

4. The Collegian is responsible for only the first incorrect ad and will run only one “make good.” Sorry, refunds cannot be issued.

5. All classified ads are subject to approval of the Business Manager.

The Collegian Online is updated every Monday, Wednesday and Friday. Online ad deadlines are one week in advance at 3 p.m. Artwork deadline is the same. The Collegian offers design services for online ads. If artwork is not received by the deadline, the advertisement may not run. Additionally, The Collegian does not guarantee that .swf (Shockwave Flash) files will display or work correctly on all Web browsers.

Art Specifications • If ads contain animation, please submit in gif or jpg formats (limit 25 KB).

• Please provide instructions regarding the code for linking through the ad. The Collegian reserves the right to adjust the size of an ad if it does not match the width and height requirements.

The Collegian Online is updated every Monday, Wednesday and Friday. Online ad deadlines are one week in advance at 3 p.m. Artwork deadline is the same. The Collegian offers design services for online ads. If artwork is not received by the deadline, the advertisement may not run. Additionally, The Collegian does not guarantee that .swf (Shockwave Flash) files will display or work correctly on all Web browsers.

Art Specifications • If ads contain animation, please submit in gif or jpg formats (limit 25 KB).

• Please provide instructions regarding the code for linking through the ad. The Collegian reserves the right to adjust the size of an ad if it does not match the width and height requirements.

The Collegian Online is updated every Monday, Wednesday and Friday. Online ad deadlines are one week in advance at 3 p.m. Artwork deadline is the same. The Collegian offers design services for online ads. If artwork is not received by the deadline, the advertisement may not run. Additionally, The Collegian does not guarantee that .swf (Shockwave Flash) files will display or work correctly on all Web browsers.

Art Specifications • If ads contain animation, please submit in gif or jpg formats (limit 25 KB).

• Please provide instructions regarding the code for linking through the ad. The Collegian reserves the right to adjust the size of an ad if it does not match the width and height requirements.

S K Y S C R A P E R (120 x 600 pixels)

S K Y S C R A P E R (120 x 600 pixels)

S K Y S C R A P E R (120 x 600 pixels)

(468 x 60 pixels)

*See reverse for actual sizes.

Banner Ad:

BANNER BUTTON

468 x 60 pixels

(120 x 100

pixels) National - $300 monthly, $100 weekly Local - $200 monthly, $90 weekly Faculty/Staff/Students - $160 monthly, $80 weekly

Skyscraper Ad: 120 x 600 pixels National - $300 monthly, $150 weekly Local - $250 monthly, $125 weekly Faculty/Staff/Students - $225 monthly, $100 weekly

Button Ad:

120 X 100 pixels

National - $200 monthly, $75 weekly Local - $150 monthly, $50 weekly Faculty/Staff/Students - $100 monthly, $25 weekly

(468 x 60 pixels)

*See reverse for actual sizes.

Banner Ad:

BANNER BUTTON

468 x 60 pixels

(120 x 100

pixels) National - $300 monthly, $100 weekly Local - $200 monthly, $90 weekly Faculty/Staff/Students - $160 monthly, $80 weekly

Skyscraper Ad: 120 x 600 pixels National - $300 monthly, $150 weekly Local - $250 monthly, $125 weekly Faculty/Staff/Students - $225 monthly, $100 weekly

Button Ad:

120 X 100 pixels

National - $200 monthly, $75 weekly Local - $150 monthly, $50 weekly Faculty/Staff/Students - $100 monthly, $25 weekly

(468 x 60 pixels)

*See reverse for actual sizes.

Banner Ad:

BANNER BUTTON

468 x 60 pixels

(120 x 100

pixels) National - $300 monthly, $100 weekly Local - $200 monthly, $90 weekly Faculty/Staff/Students - $160 monthly, $80 weekly

Skyscraper Ad: 120 x 600 pixels National - $300 monthly, $150 weekly Local - $250 monthly, $125 weekly Faculty/Staff/Students - $225 monthly, $100 weekly

Button Ad:

120 X 100 pixels

National - $200 monthly, $75 weekly Local - $150 monthly, $50 weekly Faculty/Staff/Students - $100 monthly, $25 weekly

C

Actual size of online ads

The

Collegian

ollegian

Your campus news... in print and online

California State University, Fresno

The

559.278.5735

Button Ad Collegian

Award winning in print and online.

The best in campus news...

Banner Ad 468 x 60 pixels Skyscraper Ad 120 x 600 pixels

C

Actual size of online ads

The

Collegian

ollegian

Your campus news... in print and online

California State University, Fresno

The

559.278.5735

Button Ad Collegian

Award winning in print and online.

The best in campus news...

Banner Ad 468 x 60 pixels Skyscraper Ad 120 x 600 pixels

The

Collegian

ollegian

Your campus news... in print and online

Banner Ad 468 x 60 pixels Skyscraper Ad 120 x 600 pixels California State University, Fresno

The

559.278.5735

Button Ad Collegian

Award winning in print and online.

120 x 100 pixels

C

Actual size of online ads

The best in campus news...

120 x 100 pixels

120 x 100 pixels

The

Collegian Fall 2008 - Spring 2009 Advertising Media Kit

The best in campus news...

award winning in print and online

24,700 faculty and students Bulk rate discounts 15,000 copies printed each week The

Collegian

California State University, Fresno

The

AND

Collegian Online

http://collegian.csufresno.edu 5201 N. Maple Ave. M/S SA42 Fresno, CA 93740-8027 Ad desk: 559.278.5735 Ad fax: 559.278.2679

Advertise

The

Collegian Why Advertise

How To Advertise

The Collegian is an award-winning newspaper with 83 years of excellence. The Collegian has won and

• Insertion orders must be signed and dated one (1)

content and advertising. Please see Awards page.

• Artwork and payment are due seven (7) days

week in advance of the publication date.

continues to win awards in both print and online

before the publication date.

Population

• All art must be in electronic format: disk or e-mail,

More than 22,000 attend Fresno State, of which

in EPS or PDF format with all fonts embedded.

19,000 are undergraduate students (18-34) and 3,200

• Payment must be in either cash or check. Credit Cards

are graduate students (25-54). Approximately 2,400

are not accepted.

faculty and staff (25-54, 55+) work on campus.

• Rates are posted on the print, online, and classified

Circulation

pages.

• Policies are listed on the policies page. Feel free to call

The Collegian publishes print issues on Mondays,

the Business Manager at (559) 278-5735 for further

Wednesdays and Fridays (excluding holidays and

information and explanation.

Mondays after a holiday). Fifteen thousand (15,000)

copies are distributed weekly across the campus. Many

“ The Kennel Bookstore has tried all kinds of advertising, and nothing has been as effective for us as advertising in The Collegian. The price is affordable, the staff helpful, and most of all… it’s effective. ”

newspapers are left in classrooms and restaurants on

and off campus where they are re-read by others. The

Collegian Online reaches the World Wide Web 24/7 and receives an average of 50,000 unique visitors, 600,000 page views and 1,193,000 hits per month.

Collegian Size

The Collegian is a tabloid paper. It measures 10 standard inches (5 column inches, 2 inches per column) by 16 standard inches, for a total of 80

– Ron Durham, Kennel Bookstore

column inches per page.

Rate

Advertising rates are calculated by the number of

column inches per ad and the frequency of times the ad is placed. The more often an ad runs, the

Business Office:

cheaper the rate-per-inch (RPI) becomes.

(559) 278-5735

Content

Fax:

The Collegian focuses on student and faculty issues and

contains four sections: News, Opinion, Features and Sports.

(559) 278-2679

Four ethnic supplements publish twice a semester. The

Mailing Address:

Collegian Online contains numerous multimedia items in

The Collegian 5201 North Maple Ave., M/S SA42 Fresno, CA 93740-8027

addition to the print edition. Videos, photo galleries, sound slides, and many more online features attract more than 26,000 monthly visitors.

2

The

Collegian Print Rates

2 col.x2”

Standard rate prices are by column inch

1. Advertising space is sold in column inches.

Open Rate

B.

National Rate..... $11.00 Open Rate............. $9.00 Student Rate......... $7.00

Ad Requirements

$36

A.

2. Ad size is determined by multiplying the width, in columns (2 inches), by the height in inches.

$54

2 col.x3”

3. Ad price is determined by multiplying the total

Open Rate

column inches by the contract rate.

4. All ads must be paid in advance (cash or check only).

C.

Eighth Page

Prices are per column inch

D.

Fifth Page

E.

Quarter Page

$135

Print Advertising

$90

Open Rate

The Collegian is published on Monday, Wednesday and

$656

G.

Full Page

Open Rate

Publication Dates Friday, duing fall and spring semesters, except on

Open Rate

holidays and Mondays following a holiday.

$180

Cancellations

F.

Open Rate

Half Page

1. Cancellation must be made five (5) working days before publication dates.

$336

2. No refund will be given on advertisements

Open Rate

cancelled past the seven (7) day deadline.

3. Space reservation and cancellation deadlines for

Contract Bulk Rates Local:

40 col. inches......

80 col. inches......

120 col. inches......

160 col. inches......

200 col. inches......

240 col. inches......

280 col. inches......

300 col. inches......

$8.40 $8.20 $8.00 $7.80 $7.60 $7.40 $7.20 $7.00

special issues are seven (7) working days before the

National:

publication date.

40 col. inches.... $10.40 80 col. inches.... $10.20 120 col. inches....... $9.00 160 col. inches....... $8.80 200 col. inches....... $8.60 240 col. inches....... $8.40 280 col. inches....... $8.20 300 col. inches....... $8.00

4. The Business Manager reserves the right to close any issue before the published deadline.

5. Artwork must be approved by the customer before publication. “Approved” means the customer’s handwritten signature. Approval includes all changes and revisions, which must be signed seven (7) days before the run date.

Specialties Ad design

Disclosure

Color

Mailing Address:

Ad design is offered free of charge. Ads designed by The Collegian may be purchased for use in other publications. Pre-designed ads must be submitted in either EPS or PDF form with all fonts embedded.

The Collegian is not responsible for nor does it assume any liability for its advertisers. The Collegian cautions its readers to check the legitimacy of any questionable advertisers before doing business with them.

Spot Color......... $50 per color Full Color.......... $300, Full Page $150, Half Page $75 Quarter Page or smaller

The Collegian 5201 North Maple Ave., M/S SA42 Fresno, CA 93740-8027

3

Business Office: (559) 278-5735

Fax:

(559) 278-2679

Online Advertising

The

Collegian

Ad Placement

The Collegian targets not only students, faculty and staff within the Fresno State community but also the unlimited potential of the World Wide Web 24/7. The Collegian Online receives an average of 47,000 unique visitors, 600,000 page views and 1,193,00 hits per month.

Online advertising space is available on the Collegian Online home page at the top (banner ad) and in the navigation bars located on upper right (button ad) and lower right (skyscraper ad).

Online Advertising Rates

(468 x 60 pixels)

The cost to run an online ad is based on duration, as follows: weekly increments, updated every Sunday evening, or monthly increments with discounts. Contact the Business Manager to discuss frequency discounts 559278-5735. Placement may be subject to availability.

Banner Ad:

National.............................. $300 monthly, $100 weekly Local................................... $200 monthly, $90 weekly Faculty/Staff/ Students.............................. $160 monthly, $80 weekly

S K Y S C R A P E R (120 x 600

Online Advertising Policies

Online advertising policies are subject to the same policies as print advertising, including deadlines, payment, billing, and design services. Links directed to other sites are also subject to The Collegian policies and guidelines with respect to content. Online ads are placed on a rotator, which means ads may change each time a page is refreshed.

Space and Artwork Deadlines

The Collegian Online is updated daily and the print edition is posted every Monday, Wednesday and Friday. The online ad space reservation deadline is seven (7) days before the run date. The artwork deadline is also seven days prior.

The Collegian offers design services for online ads. Please contact (559) 278-5735 for more details. If artwork is not received wihtin the seven-day deadline, the advertisement may not run. The Collegian Online does not guarantee that .swf (Shockwave Flash) files will display or work correctly on all Web browsers (Please see art specifications).

National..................... $250 monthly, $125 weekly

Local.......................... $300 monthly, $150 weekly Faculty/Staff/ Students.................... $225 monthly, $100 weekly

BUTTON (120 x 100 pixels)

Button Ad:

National.............................. $200 monthly, $75 weekly Local................................... $150 monthly, $50 weekly Faculty/Staff/ Students.............................. $100 monthly, $25 weekly

The Collegian is not responsible for nor does it assume any liability for its advertisers. We caution our readers to check the legitimacy of any questionable advertisers before doing business with them.

The Collegian 5201 North Maple Ave., M/S SA42 Fresno, CA 93740-8027

Skyscraper Ad:

pixels)

Disclosure

Mailing Address:

BANNER

Art Specifications

• If an ad contains animation, only GIF and JPG formats are perferred.

•Video ads are also accepted.

• Please provide instructions regarding the code for linking ads.

• The Collegian reserves the right to adjust the size of an ad if it does not match width and height requirements.

Business Office: (559) 278-5735

Fax:

(559) 278-2679

4

The

Collegian

Schedule

Spring 2009

Spring Back to School ..................1/21 (theme) Spring Sports......................................2/2 (insert) Valentine’s ........................................2/13 (theme) Career................................................2/20 (theme) Guide To Your Ride! ....................4/1 (ad insert) Spring Break ...................................4/03 (theme) Vintage Days ....................................4/15 (insert) AS Elections .....................................4/20 (insert) Spring Fashion.................................4/22 (insert) Graduation .......................................5/13 (theme)

Fall 2008

Welcome Week............8/27, 8/29, 8/31 (theme)

Football/Sports...................................9/5 (Insert) Career/Job Fair...............................10/1 (theme) Guide To Your Fun! .................10/08 (ad insert)

Homecoming .................................10/17 (theme)

Halloween ......................................10/31 (theme) Thanksgiving .................................11/24 (theme)

Basketball ..........................................12/1 (Insert) Holiday ............................................12/10 (theme) Mailing Address:

The Collegian 5201 North Maple Ave. M/S SA42 Fresno, CA 93740-8027

Business Office:

(559) 278-5735

Fax:

(559) 278-2679

5

Awards

The

Collegian Online Awards

Award-winning newspaper with 85 years of excellence.

The Collegian has won and continues to win awards in both content and advertising.

Associated Collegiate Press

Print Awards

•Online Pacemaker considered the Pulitzer of collegiate journalism

Society of Professional Journalists Second Place Best Affiliated Website

California College Media Association Second Place Best Affiliated Website Second Place Best use of multimedia Second Place Best interactivity Third Place General website excellence Third Place Breaking news online

California College Media Association First Place ............................................Best Overall Design First Place ..................................Best Breaking News Story First Place ............................................Sports Action Photo First Place ...................................Best Sports-Page Design First Place ......................................................Best Headline First Place ..................................................Best Infographic Second Place ..................................Best Personal Opinion Second Place .............................Best Sports-Page Design Second Place ................................................Best Headline Second Place .........................Best Back-to-School Edition Second Place ..............................................Special Section Third Place ..................................Best News Feature Story Third Place ....................Best Arts and Entertainment Story Third Place ...........................................Best Sports Column Third Place ...........................................Sports Action Photo

Society of Professional Journalists

Region 11 Mark of Excellence First Place ...............Breaking News Photography Region 11 Mark of Excellence Third Place ...................Breaking News Reporting

6

The Collegian Online

Stats and Demographics

The

Collegian Recipient of the 2007 Online Pacemaker award, considered the “Pulitzer” of Collegiate journalism.

Who are the Generation Y consumers? Where are the Fresno Generation Y Consumers?... At Fresno State!

-Born from 1979- 1997 (ages 10-28).

• Aka Echo Boomer/Millenials

Ages on Campus

- The next dominate generation of Americans.

• It is predicted that by 2010, Gen-Y’ers will be 32 percent of the total population.

-

Age of Students Under 17 17-18 19-20 21-22 23-24 25-29 30-35 35 +

BIG SPENDERS

• Gen-Y’ers have $170 million of their own and their parent’s money.

- Raised as consumers • Grew up in media-saturated and brand-conscious world.

The Collegian is the ideal vehicle to place advertisements that target the typical college student.

Source: Inside Chico State Instant Numbers Feb. 10, 2005 Vol. 35

Class Level Freshman Sophomore Junior Senior Graduate Post Baccalaureate

Enrollment 5,472 2,414 4,699 6,606 2,267 926

Ethnicity Ratio

Male to Female Ratio

13,265

The median age of undergraduate students is 21.

Levels of Educational Enrollment

-Very Tech Savvy • Gen Y’ers spend one-third of their life on the Internet.

• Video games, cell phones/PDAs, MP3 players, and messaging are Gen-Y’ers way of life.

9,118

# of Students 728 3,208 4,543 5,109 3,148 2,954 990 1,703

African American American Indian

9%

Asian

More than 53 percent of Fresno State students are females.

Hispanic White Other/Unknown

Male Female

International

37%

2% 5%

1%

The Collegian offers special ethnic supplements 14% to cater to Fresno State’s culturally diverse population.

32%

Source: CSU Fresno Institutional Research, Assessment, and Planning

7

08 09

california state university, chico

media ki t

The Story

The Orion is an independent, student-run weekly newspaper at California State University, Chico. The Orion provides students’ perspectives on news, sports, features and entertainment for the university and the greater Chico area.

The goal of The Orion is to build on the journalistic excellence at CSU, Chico. In addition we strive to inspire readers to think critically and react perceptively.

Introduced by the department of communication in 1975, The Orion was created to provide a training ground for students interested in journalism, photography, advertising, marketing, graphic design, and production.

The Orion is a free publication and distributes 7,000 copies per week to on-campus buildings and more than 90 off-campus locations.

Published 32 Wednesdays during the school year, The Orion has an approximate readership of 17,000 that includes nearly 90 percent of the campus community. The Orion also publishes an award-winning online edition of our web site: www.TheOrion.com Since its inception, The Orion has been dedicated to providing readers with complete, fair and accurate journalism. This dedication has been recognized at state, regional and national levels. With more than 40 major awards in the past 18 years. The Orion continues to set the highest standards in all areas of collegiate newspaper publishing.

Excellence & Achievenments National Awards Advertising excellence Best Newspaper Promotion Ad/BW Second Place: 2008 Best Display Ad Campaign Third Place: 2008

General excellence *www1989, 1993, 1995, 1996, 1997, 1999, 2003, 2004, 2005, 2006 Online Pacemaker Award for general Excellence 2007 National Newspaper of the Year First Place: 1998, 1999, 2001, 2002, 2003, 2007, 2008 Second Place: 2006 SPJ Mark of Excellence First Place: 2000, 2004 NNA Better Newspapers Contest First Place: 2000, 2002, 2004, 2006 Associated Collegiate Press Hall of Fame Inducted 2005

Regional Awards Society of Professional Journalists Best All-Around University Newspaper First Place: 1993, 1996, 1997, 2000, 2001, 2004 Second Place: 1992, 1995 Third Place: 1991

State Awards California Newspaper Publishers Association General Excellence First Place: 1994, 1995, 1996, 1998, 1999, 2000, 2001, 2004, 2006, 2007

California College Media Association General Excellence First Place: 2004, 2005, 2007 Second Place: 2006 General Web Site Excellence First Place: 2006 Best Overall Design First Place: 2006 Second Place: 2007

is the

#1

Each week CSU, Chico students spend an excess of

Preferred local newspaper among CSU, Chico students

$800,000 (not including rent & utilities)

CSU, Chico Enrollment Class Level

# of Students

FRESHMAN SOPHMORE JUNIOR SENIOR GRAD STUDENT

3,910 2,319 3,583 5,014 1,424

TOTAL

When asked how often students engaged in the following activities in Chico, they replied:

16,250

Student Recreation BIKING SPORTS SHOPPING MOVIES MUSIC

often

sometimes

never

n/a

47% 33% 29% 43% 53%

24% 17% 15% 5% 8%

12% 15% 9% 2% 2%

17% 35% 47% 50% 37%

Readership The majority of CSU, Chico students prefer The Orion to other local publications.

the orion

synthesis

chico beat

sac bee

other

cn&r

Policy& Terms of Payment A 10 percent discount is available to off-campus organizations on display advertisements paid the Friday before publication. New accounts will be required to pay in advance.

All balances not paid in 30 days are subject to a $25 fee. If accounts are unpaid after 60 days, a fee will be assessed and credit will not be extended. All balances must be paid before further advertising is accepted. For all disputed charges, send written notification of the reason for the amount withheld.

Businesses and agencies with P.O. box mailing addresses are required to pay advertising fees in advance.

Accepted forms of payment are cash, checks, Visa/Master card, Discover, and American Express.

Procedures

Advertising Polices The Orion reserves the right to refuse any advertisement for any reason. If an advertisement has been contracted, The Orion reserves the right to cancel the advertisement if it is misleading, in bad taste, fraudulent or otherwise dishonest.

Advertisements contracted but canceled by the advertiser before the Friday deadline will be subject to a 50 percent preparation charge. Advertisements canceled by the advertiser after the deadline must be paid in full.

Advertisements that have the appearance of editorial content will be marked “Paid Advertising.”

All political and cause advertisements must be paid in advance of publication and carry the information required by law (e.g., “Paid Political Advertisement”).

The Orion must have a signed release from all persons pictured in photographs submitted for publication with advertisements.

In case of error of omission,The Orion’s liability if any, shall not exceed the cost of the space paid for by the advertiser.

Ad ver tising

Design

The Story The Orion’s awardwinning design staff is comprised of top graphic design students from the communication design department at California State University, Chico. Designers are selected based on strong creative, typographical, illustrative, and photographic skills.

Deadlines The deadline for advertising-design submission is Friday at 2 p.m. the week prior to publication. Revisions for advertisements must be received no later than 11 a.m. Monday. Ads and revisions submitted after deadlines will not be completed unless arrangements have been made with Orion advertising staff. This policy is strictly enforced.

Submission Advertisements can be submitted on a CDROM, USB or electronically through e-mail.

Before submitting advertisements, please ensure your computer programs/files are compatible. The Orion uses Adobe programs: Acrobat, Photoshop, Illustrator, and In-Design. Acceptable file formats include all EPS, TIFF, PSD, and PDF.

Ad Sizes FULL PAGE 1/2 PAGE horiz.

1/2 PAGE vert.

1/4 PAGE horiz.

1/4 PAGE vert.

1/8 PAGE

Col. Inches

Inches

6 Col. 6 Col. 3 Col. 6 Col. 3 Col. 3 Col.

12” x 20.25” 12” x 10” 5.9” x 20.25” 12” x 4.8” 5.9” x 10” 5.9” x 4.8”

x x x x x x

20” 10” 20” 5” 10” 5”

Online Rates & Sizes Deadlines Online ads are accepted throughout the week.

The Orion business hours are 9 a.m. to 5 a.m.

Monday through Friday.

Statistics user stats

day

week

year

IMPRESSIONS 3,600 17,000 87,000 SESSION 1,750 9,000 42,000 CLICK THROUGH 5 35 155 *Numbers are estimates based on spring 2007 data

If you would like your ad designed by Orion designers, the deadline is 2 p.m. Friday the week before publication online. Orion designers can produce high-quality sill images and flash graphics.

square

Formats The Orion online can accept advertisements via e-mail at oriondesigns@ gmail.com. The site can host JPEG, GIF and flash formats.

button

tower

Links The Orion online can have your ad link directly to your web site, or to a larger ad hosted on our server.

Rotation To get the maximum viewers, The Orion can keep your ad constantly present on the site. But it can also rotate between your ad and other ads.

banner

Ad Sizes shape SQUARE TOWER BANNER LEFT BUTTON RIGHT BUTTON CUSTOM

placement

width

height

RIGHT COL.

300 PIXELS

250 PIXELS 240 PIXELS

LEFT COL.

120 PIXELS

CENTER COL.

468 PIXELS

60 PIXELS

LEFT COL.

125 PIXELS

125 PIXELS

RIGHT COL.

125 PIXELS

125 PIXELS

LEFT/RIGHT

300 PIXELS

CUSTOM

Ad Rates frequency

Other Ad Spaces The Orion Online also hosts Podcasts, where Chico State students listen to Orion stories read aloud. Ads can be placed in these places and others.

permanent

pixels SQUARE TOWER BANNER LEFT BUTTON

RIGHT COL.

rotate

1mo. 4 mo. 1mo. 4 mo. $310 $1,030 $155

$515

LEFT COL.

$206

$721

$103 $360.5

CENTER COL.

$206

$721

$103 $360.5

LEFT COL.

$155

$515 $77.25 $257.5

Print Rates & Sizes Deadlines

8; GIFF=

8; GIFF=

The deadline for space reservations and advertisement copy is Friday at 2 p.m. the week before publication.

The Orion will accept camera-ready adver:C@<EK tisements the Monday ;@J:CFJLI< prior to publication, but space must be reserved by the previous Friday. Camera-ready advertisements must be made to the correct size and file type, comAd Rates patible with the Orionâ&#x20AC;&#x2122;s software. Classified adFULL PAGE vertisements must be 1/2 PAGE submitted no later than 1/4 PAGE 11 a.m. the Monday be1/8 PAGE fore publication. AdverBUSINESS CARD tisements received after that time will run the following week. ;\j`^e\i1 8dp

;\j`^e\i1 IFD@

8[ I\g1 8;8D

8[ I\g1 8;8D

:c`\ek1 FJKI8E;<I

:c`\ek1 I@:< 9FNC

J`q\1 (&+ GX^\ M\ik`ZXc ;Xk\1 +&0&'/ :fdd\ekj1

Gc\Xj\ j`^e Y\cfn kf `e[`$ ZXk\ k_Xk pfl# k_\ Zc`\ek# Xi\ ('' jXk`j]`\[ n`k_ k_`j X[m\ik`j`e^ giff]% K_`j X[m\ik`j\d\ek `j i\X[p kf Y\ gi`ek\[ `e k_\ e\njgXg\i n`k_ ef ]lik_\i Z_Xe^\j e\\[`e^ kf Y\ dX[\% @e]fidXk`fe gi`ek\[ `eZfii\Zkcp n`k_$ flk X mXc`[ j`^eXkli\ `j efk k_\ i\jgfej`Y`c`kp f] K_\ Fi`fe jkX]] Xe[&fi X[m`$ jfi% 8[ Z_Xe^\j dljk Y\ jlYd`kk\[ ef cXk\i k_Xe Dfe[Xp Xk *1'' g%d%

J`q\1 (&+ GX^\ M\ik`ZXc

* MJLF JU PO UPQ ;Xk\1 0$).$. :fdd\ekj1

:PV SF IVSUJOH NF

:C@<EK ;@J:CFJLI< Gc\Xj\ j`^e Y\cfn kf `e[`$ ZXk\ k_Xk pfl# k_\ Zc`\ek# Xi\ ('' jXk`j]`\[ n`k_ k_`j X[m\ik`j`e^ giff]% K_`j X[m\ik`j\d\ek `j i\X[p kf Y\ gi`ek\[ `e k_\ e\njgXg\i n`k_ ef ]lik_\i Z_Xe^\j e\\[`e^ kf Y\ dX[\% @e]fidXk`fe gi`ek\[ `eZfii\Zkcp n`k_$ flk X mXc`[ j`^eXkli\ `j efk k_\ i\jgfej`Y`c`kp f] K_\ Fi`fe jkX]] Xe[&fi X[m`$ jfi% 8[ Z_Xe^\j dljk Y\ jlYd`kk\[ ef cXk\i k_Xe Dfe[Xp Xk *1'' g%d%

2804 Esplanade Chico, CA 95973 (530)899-9098

inches

1x

4x

8x

12x

120

$987

$890

$827

$764

60

$510

$460

$417

$395

30

$263

$239

$210

$205

15

$140

$123

$111

$103

6

$25

$20

$18

$18

Classified Ads All Classified can be submitted electronically at www.theorion.com

Full & Spot Color The Orion has spot-color and full-process color capability. Spot colors are available in red, blue, green, and yellow at $100 per color. The national full-process color rate is $350.

full page 6 col. x 20.25â&#x20AC;?

1/2 page horizontal 6 col. x 10â&#x20AC;?

1/2 page vertical 3 col. x 20.25â&#x20AC;?

1/4 page vertical 3 col. x 10â&#x20AC;?

1/4 page horizontal 6 col. x 5â&#x20AC;?

1/8 page 3 col. x 5â&#x20AC;?

Pre-Printed Inserts The Insertion rate is $80 per thousand insert with a minimum of 5,000 and a maximum of 7,000. The Orion will accept fewer inserts, but will charge the rate for the minimum 5,000.

More than 7,000 cannot be inserted. Space is provided on a firstcome, first-serve basis.

Space must be reserved

in advance, as only one insert per issue will be accepted. Payment is due at the time the insertion order is placed unless previous credit has been established with The Orion. The Orion office will not accept delivery of inserts.

All inserts must be shipped to the following address five business days before the date of insertion.

Paradise Post 5399 Clark Road Paradise, CA 95969

Special Sections Tabs FULL PAGE HALF PAGE V/H 1/4 PAGE 1/8 PAGE

full

half

inches

1x

9.5 x 9.5

$570

4.75 x 9.5

$295

4.75 x 4.75

$152

2.38 x 4.75

$80

1/4

1/8

Welcome Wildcats Aug27

Dugout Preview Feb11

Nightlife Guide Sep10

Job Hunt Feb18

Dining Out Guide Sep24

Dining Out Guide Feb25

Hoops Guide Nov5

Nightlife Guide Mar25

Gift Guide Nov19

Graduation Guide May13

Spring Planner Jan28

Summer Issue May20

Magazine FULL PAGE HALF PAGE V/H 1/4 PAGE 1/8 PAGE

full

half

inches

1x

7.32 x 9.5

$1500

7.32 x 4.75

$750

3.66 x 4.75

$375

3.66 x 2.38

$195

1/4

Housing Preview Dec17

2nd Housing Guide Mar4

1st Housing Guide Feb4

3rd Housing Guide April1

1/8

4th Housing Guide May6

Pocket Book inches FULL PAGE

4.5 x 7.75

BLACK & WHITE

INSIDE

$250

FULL COLOR

INSIDE

$350

FULL COLOR

INSIDE/BACK

$450

full

Coupon Clipper Oct22

Puzzle Guide Dec10 Coupon Clipper Apr22

Purpose Special Sections are designed to help guide students on a specific topic. They also help customers display their business in a narrow field.

Deadlines Special Section ads are accepted throughout the week. The ad placement is due Friday 2 p.m. Proofed ads are due Monday 10 a.m.

This excludes all housing guides and coupon clippers, which are overprinted by 4,000 and stay on stands after the run date. *Special section publication dates, rates, and submission deadlines are subject to change.

Contact Info Address The Orion CSU, Chico Dept. of Journalism, zip 600 Chico, CA 95929

Telephone Advertising/Classifieds 530.898.4237 Newsroom/Design 530.898.4033

Facsimile Advertising/Newsroom 530.898.4799

Website www.theorion.com

E-Mail Oriondesigns@gmail.com

Staff Jamie Ohannesian Business Manager Johannesian@gmail.com Dennis McGovern Assistant Business Manager McGovern.dennis@gmail.com Brandon Keith Billing/National Sales Brandonakeith@gmail.com Rominder Singh Ad Design Manager Oriondesigns@gmail.com Dave Waddell Adviser 530.898.4782 Lewis Brockus Operations Adviser 530.774.3170

August 08 S

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Welcome Wildcats 27

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Spring Planner 28

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Ph 530.898.4237 Fax 530.898.4799 California State Univeristy, Chico Chico, Ca 95929-0600

www.theorion.com

rate

card

+

public a tio n

c a le nda r

08 09 Iowa State Daily Rate Card About the Daily Employing over 200 students throughout the year, the Iowa State Daily is an independent, student-run, non-profit organization. The Daily is owned and operated by students for the students, faculty, staff and alumni that make up the Iowa State community. First established in 1890, the Daily has been instrumental in providing the Iowa State community with the areaâ&#x20AC;&#x2122;s most comprehensive source of campus news, sports and entertainment, as well as state and national news. The Daily is published Monday through Friday in accordance with the universityâ&#x20AC;&#x2122;s academic calendar by the Iowa State Daily Publication Board and is funded by the Government of the Student Body.

Daily Contact Information Iowa State Daily 108 Hamilton Hall, ISU Ames, IA 50011 Office: (515) 294-4120 Retail: (515) 294-2403 Classified: (515) 294-4123 Fax: (515) 294-4119 Retail E-mail: ads@iowastatedaily.com Classified E-mail: class1@iastate.edu Web site: www.iowastatedaily.com Office Hours: 8am-5pm Mon. - Fri.

ADVERTISING

RATES Open Rate

per column inch

$10.60

Open display advertising rate applies to all transient businesses and non-contract local clients that are publishing in the retail or classified sections of the Daily.

Student

per column inch

$7.60

Registered campus organization ad orders need to be accompanied by a signed campus organization intramural purchase order with proper account numbers.

University

per column inch

$8.65

All university departmental orders need to be accompanied by an intramural purchase order with proper account numbers.

Non-Profit

per column inch

$8.95

Special rates apply to all churches; non-profit civic and service organizations; government agencies; and public colleges and universities. To qualify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4.

Daily Special per column inch

$4.95

This rate requires the same ad, without changes, to run in the paper for fifteen consecutive days. The ad must be a minimum of 5 column inches and no larger than 10 column inches.

Classified

per column inch

Contract Rates see list below

The contract rate requires the advertiser to be responsible for a minimum number of dollars per year to receive the contracted rate. If, at the end of the contract period, the advertiser has not met the number of dollars contracted, the inches used will be billed at the next applicable earned contract rate. $1,000 $2,000 $3,500 $5,000 $7,000 $8,500 $10,000 $15,000 $19,000 $25,000 $30,000 $35,000 $40,000 $45,000

= = = = = = = = = = = = = =

$10.30 per inch $10.10 per inch $9.80 per inch $9.60 per inch $9.45 per inch $9.20 per inch $9.05 per inch $8.85 per inch $8.60 per inch $8.35 per inch $8.15 per inch $8.00 per inch $7.75 per inch $7.40 per inch

Pick Ups

percentage off column inch

Pickup rates are available for repeating an identical ad within 5 consecutive publishing days without any changes. .

First Repeat = 25% discount Second-Fourth Repeats = 50% discount

Color

Charges are in addition to the cost for black and white space.

Black plus 1 Black plus 2 Full Process Color

= $115.00 = $205.00 = $270.00

Double truck (spot) Double truck (process)

= $160.00 = $310.00

Using color

Increase the readership of your advertisement 70% by adding full process or spot color.

$10.60

This rate applies to display ads placed on the classified pages of the Iowa State Daily. For line ad rates please contact the business office or log on to http://www.iowastatedaily.com/ classified to place your own line ad.

Full Color

Spot Color

Black & White

Retail Inserts

Pre-printed inserts are accepted upon prior approval. The minimum number of inserts accepted is 5,000. Pre-printed inserts must be no larger than 11” X 11” and no smaller than 8.5” X 11”. Inserts larger than specified will be subject to a folding charge.

No brokered inserts allowed. Reservation is required 5 office days prior to insertion.

Inserts must be delivered no later than 3 office days in advance of the actual publication date.

Per 1,000 inserts 1-4 pages or less = $45.00 Each additional 4 pages = $5.00 Folding charge = $15.00 Flat Fees Full circulation (13,500) = $607.50 Minimum charge (5,000) = $225.00 Please deliver inserts to: Times Citizen Communications Attn: Ron Allen 915 Westview Drive Iowa Falls, IA 50126 Phone: 1-800-798-2691 Ext: 504

Do-It-Yourself Classifieds

Visit www.iowastatedaily.com/classifieds anytime of the day, 7 days a week to submit your own listing. For one all-inclusive price, your ad will be displayed online and in the Daily’s print edition for maximum exposure.

Advertisers can add enhancements such as borders, bold text, centered text, logos and photos to their ads for additional charges.

Need Help? Call a sales associate at (515) 294-4123 for assistance.

Pricing is per day, per line* as follows: 1-3 Days = $1.60 4-6 Days = $1.35 7-10 Days = $1.10 Contract Customer = $1.10 *Price includes 55¢ per day online charge

Classified Service Showcase

This ad will be 1” minimum, but no larger than 3” total. It must run continuously for the entire semester without changes.

Showcase Pricing: Per day, per inch = $2.55

ADVERTISING

ONLINE iowastatedaily.com The Iowa State Daily’s Web site offers its readers up-to-date news, important student links, directories, games and more. The Daily’s Web site receives, on average, nearly 250,000 visitors monthly.

Sizes/Pricing*

The Daily offers two standardized sizes for all of its Web site display advertisements.

Leaderboard 728 X 90 px

Medium Rectangle 300 X 250 px

Per Week $100

Per Month $375

Per Semester $1400

Per Week $90

Per Month $335

Per Semester $1360

* For those customers running in the Daily’s print edition, there is a 35% discount for online.

Placement/Availability

There are a variety of locations you can place an advertisement on iowastatedaily.com.

Almost every page on the Web site will have three ad locations available to clients that include one leaderboard and two medium rectangles.

Home Page/Custom Pages: These pages (which are not a section page or section article page, see below) include one leaderboard and two medium rectangle locations and will allow for five rotating advertisers in each spot for a total of 15 advertisement opportunities total.

Availability: per day, per week, per month, per semester Section Sponsor: Section sponsors are available for each of the Editorial sections on the Web Site (News, Opinion, FYI and Sports). These pages and all of the section article pages include one leaderboard and two medium rectangle locations that will be sold to three individual sponsors on a non-rotation basis.

Availability: per week, per month, per semester Pop-Up Content Sponsor: On select photo galleries and interactive games, (ask your sales rep for details) a leaderboard sponsorship ad location is available. When a reader clicks to view a photo gallery or play a game, the gallery or game will open in a separate window with the ad spot anchored at the bottom of the content and is visible as the reader scans the photo galleries or plays the games.

Availability: per month, per semester E-mail Edition: The Daily’s e-mail edition is an HTML formatted message that looks like the Web site’s home page. This e-mail has the same three ad locations (one leaderboard and two medium rectangles) as the Daily’s Web site. These spots will be exclusively sold to individual advertisers on a non-rotation basis.

Availability: per month, per semester

C. Half Page 6 col. x 10.5” $667.80 C

D. Quarter Page 3 col. x 10.5” $333.90 E. Eighth Page 3 col. x 5” $159.00

10

10”

6 columns

9 8 7

The Triangle ad is a dynamic shape that commands a dominant presence on the page.

This non-traditional geometric shaped ad has the editorial copy of the page follow its angled bias.

L-Shape

The L-Shape ad is exactly that, an ad that utilizes either side and the bottom of the news page.

4.92”

D

Triangle

6

B

5

B. Bottom Banner 6 col. x 4” $254.40

8.3”

A. Side Banner 1 col. x 21” $222.60

5 columns

A

6.61”

Double Truck 22.75” x 21” $2893.80

Shape Based

The Shape-Based ad is a free form ad that has editorial copy flowed in around it making the transition from editorial to advertising more subtle to the reader.

4 columns

Full Page 6 col. x 21” $1335.60

Custom Ad Sizes: Contact your rep for pricing

3 columns

Common Ad Sizes: Broadsheet

E

4

Common Ad Sizes: Tabloid

I

I. Half Page 4 col. x 4.7” J

J. Quarter Page 2 col. x 4.7” Double Truck 14.25” x 9.5”

3

3.23”

2 columns

2

This ad spans the double truck and its ‘uprights’ are two columns wide.

1

Full Page 4 col. x 9.5”

Goal Post

0

Common Ad Sizes: Mini-Tab

1.53”

H

The Mini Goal Post ad is a ‘U’ shaped treatment that wraps around the editorial copy on the page. One column wide on each of its ‘uprights,’ this single page treatment is hard to miss.

1 column

G

Mini Goal Post

Inches

F

Full Page 6 col. x 9.5” F. Half Page 6 col. x 4.7” G. Quarter Page 3 col. x 4.7” H. Sixth Page 2 col. x 4.7” Double Truck 21” x 9.5”

08 09 Special Sections A. Daily Directory

August 21, 2008

C. Gridirons

August 28, 2008 September 5, 2008 October 3,17,24, 2008 November 14, 2008

D. Fall Career Guide

October 6, 2008

F. Family Weekend

October TBA, 2008

G. Homecoming

October 24, 2008

H. Hoops

November TBA, 2008

I. HoliDaily

December 15, 2008

K. Games Books

January 12, 20, 26, 2009 February 2, 9, 16, 23, 2009

L. Valentine’s Day Tab

November2008 2 9 16 23 30

C3 4 10 11 C 18 17 24 G 25 31

December2008 1 2 I3 4 5 6 7 8 9 10 11 12 13 J 16 17 18 19 20 14 15 21 22 23 24 25 26 27 28 29 30 31

January2009 4 5 6 7 11 12 K 13 14 18 19 20 K 21 25 26 K 27 28

1 2 3 8 9 10 15 16 17 22 23 24 29 30 31

February 10, 2009

February2009 1 K2 3 4 5 6 7 L 11 12 13 14 8 K9 10 15 16 K 17 18 19 20 21 22 23 K 24 25 26 27 28

March2009 1 2 3 4 5 6 7 8 O9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 P 31

April2009

May2009

M. Renter’s Guide

2 3 4 5 6 7 C 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30

1 8 15 22 29

December 3, 2008

J. Finals Edition

October2008 1 5 E6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

September TBA, 2008

E. Clubs & Organizations

3 4 5 6 7 10 11 12 13 14 17 18 19 A 20 21 B 24 25 26 27 28 C 31

1 2 8 9 15 16 22 23 29 30

September2008 1 2 3 4 C 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

August 19, 2008

B. Welcome Back

August2008

February TBA, 2009

N. Spring Career Guide

February TBA, 2009

O. Spring Sports

March 9, 2009

P. Spring Tab

March 30, 2009

Q. Greek Beat

March TBA, 2009

R. Veishea Edition

April 13, 2009

S. Veishea Parade Edition

April 17, 2009

T. Finals Edition

May 4, 2009

U. Orientation Guide

June 2, 2009

V. 4th of July Edition

5 6 7 R 14 12 13 19 20 21 26 27 28

1 2 3 4 8 9 10 11 S 18 15 16 17 22 23 24 25 29 30

June 30, 2009

June2009 1 U2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 V

3 10 17 24 31

T4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

1 2 8 9 15 16 22 23 29 30

July2009 5 6 7 12 13 14 19 20 21 26 27 28

1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30 31

National Rate* per column inch

$14.20

National display advertising rate applies to all national (non-local) advertisers, their agencies and representatives (net to newspaper, noncommissioned rate).

National Online Rates* The Daily offers the same placement and availability options to its national advertisers. Please see the “Advertising online” category in the Advertising Online section of this rate card.

Pricing is as follows: Leaderboard 728 X 90 px

Med Rectangle 300 X 250 px

Per Week Per Month Per Semester $112 $417 $1556 Per Week Per Month Per Semester $100 $373 $1512

Please call (515) 294-4120 with any questions or concerns

National Inserts* Pre-printed inserts are accepted upon prior approval. The minimum number of inserts accepted is 5,000. Pre-printed inserts must be no larger than 11” X 11” and no smaller than 8.5” X 11”. Inserts larger than specified will be subject to a folding charge.

No brokered inserts allowed. Reservation is required 5 office days prior to insertion. Inserts must be delivered no later than 3 office days in advance of the actual publication date.

Per 1,000 inserts 1-4 pages or less = $50.00 Each additional 4 pages = $5.00 Folding charge = $15.00 Flat Fees Full circulation (13,500) = $675.00 Minimum charge (5,000) = $250.00 Please deliver inserts to: Times Citizen Communications Attn: Ron Allen 915 Westview Drive Iowa Falls, IA 50126 Phone: 1-800-798-2691 Ext: 504 Daily requires prepayment on all of its national advertising *andThegives a 10% discount for prepayment.

National Representatives 360 Youth: www.360youth.com Y2M Media Services: www.y2m.com MJS Communications: www.prmeansbusiness.com Campus Media Group: www.campusmediagroupinc.com

NEED TO KNOW: Deadlines

for retail & classified display advertisements Publication Day Deadline Monday Tuesday Wednesday Thursday Friday

Previous Wednesday at noon.

Previous Thursday at noon Previous Friday at noon Pervious Monday at noon Previous Tuesday at noon

Column Widths*

widths are standard for both broadsheet and tabloid formats.

Column Count Size in Inches 1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

1.53 inches 3.23 inches 4.92 inches 6.61 inches 8.30 inches 10.0 inches

The Daily’s column sizes are designed on a 22” web width. Any *camera ready art submitted larger or smaller than this width will be

adjusted accordingly on the artwork’s horizontal axis only. This slight reduction or enlargement will not affect the ad’s vertical inch count.

Nuts & Bolts

the difference between broadsheet and tabloid formats.

Broadsheet Tabloid Size: 10” x 21” Columns: 6 Inches Per Column: 21” Inches Per Page: 126” Double Truck Width: 21”

Size: 10” x 9.5” Columns: 6 Inches Per Column: 9.5 Inches Per Page: 57” Double Truck Width: 21”

Additional Information

for any additional information on the following topics not discussed here in the rate card, please visit us at: www.iowastatedaily.com Topics: Advertising Policies Classified Policies Commission/Payment Terms ROP Requirements Electronic File Requirements Subscriptions

ke n t s tate u n i v e r s it y student media

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The Kent State University Office of Student Media offers complete coverage to reach the campus market.

B r o a d c a s t

T H E D A I LY K E N T S TAT E R The Daily Kent Stater is an award-winning student-run daily newspaper. The Stater publishes Monday through Friday during the regular fall and spring semesters. During the summer months, The Stater is published weekly on Wednesdays. The Stater is a broadsheet format, averaging 10-12 pages an issue. Ads are sold in column inches and can vary in price based on size and frequency. Contract rates are available for local advertisers. Circulation of the Stater is 10,000 daily in the fall and spring and 6,000 weekly in the summer.

D isplay Rates

C la ssified Rates

Open Rate 75” Contract Rate 150” Contract Rate 300” Contract Rate Campus Rate

Print: $6.00 per day for 100 characters / 3 lines Each additional line (33 characters or less) is $1.50 per line per day.

Additional $1.00 each: Border around ad, centered line, reversed text, 14-point font Additional $0.50: Bold font

Per Column Inch $11.00 $9.25 $8.75 $8.50 $8.25

*Contracts are per semester

We b C L A SSIFIE DS

*All advertising is ROP. Advertisers must request special positioning. Special positioning entails a 10% surcharge on the total space cost.

Additional $2.00 per day Monday-Friday if running in paper, weekends are free.

To run web only: $4.00 per day Monday-Friday, weekends are free.

*The Stater does not pay agency commission.

C la ssi fied D isplay Rates

Open Rate 75” Contract Rate 150” Contract Rate 300” Contract Rate Campus Rate

Per Column Inch $11.25 $9.50 $9.00 $8.75 $8.50

*Contracts are per semester

Co lo r Full Color One Spot Color

$75.00 $25.00

I nse rts Insert samples must be submitted for Stater approval.

Inserts are to be shipped directly to the printer at least two weeks prior to insertion.

Midwest Offset 629 Wabash Avenue NW New Philadelphia, Ohio 44663 1-800-837-8666

Single pg Multiple pg Multiple pg w/ 3rd party ads

$65.00 per thousand $75.00 per thousand $85.00 per thousand

Deadlin es Earlier deadlines may apply for special projects, promotions and sections. If an ad proof is requested, the deadline is three business days prior to run date.

Ads canceled after the deadline at the request or fault of the advertiser are subject to being charged in full or partial cost of the ad.

Display Advertising Space reservation is required by 3pm two business days prior to run date.

Ad copy approval is required by 3pm one business day prior to run date.

Classified Advertising Reservation is required by 10am one business day prior to run date.

Stater Sizin g The Daily Kent Stater is a standard broadsheet.

A full page is equivalent to 6 columns by 21” deep.

Daily Column 1c 2c 3c 4c 5c 6c

Inches 1.875” 3.875” 5.9375” 8.00” 10.00” 12.00”

Entertainment Tab – Sold in tab format equivalent to 6 columns by 10.5” deep.

Column Inches 1c 1.59” 2c 3.35” 3c 5.11” 4c 6.86” 5c 8.62” 6c 10.38”

S p ecial Secti o n s D ail y K e n t State r Fall 2008 Homecoming Halloween Renter’s Guide Holiday/Fall Graduation

Friday, October 10 Thursday, October 30 Monday, November 17 Friday, December 5

Purchase space in all 10 special sections and receive 10% off your total special section space cost.

Ask your sales representative for more information.

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Summer 2009 Orientation

Wednesday, August 26

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W ee k ly S pec i a l S ect i o ns Mondays Sports Thursdays Entertainment

O n li n e A d v e r ti s i n g 468x60 BANNER AD Averages over 247,000 impressions per semester.

Average page view per session is 2.8.

Ads can be purchased on a weekly or monthly basis.

Ads rotate every five minutes.

Ads can be linked to advertiser’s site.

$325 per month $90 per week

300x250 BANNER AD $250 per month $75 per week

160x600 BANNER AD $250 per month $75 per week

St u de n t p r o d u ced M aga zines Artemis

Fusi o n

Artemis brings women’s issues to the forefront while striving to be interesting and informative to both male and female readers.

Format: 7.75”x7.75” Pages: Length varies depending on content.

Publishing frequency: Biannual Circulation: 2,000 copies

Fusion Magazine addresses sexual minority issues within the general population. The magazine strives to educate and promote awareness in both gay and straight communities, while maintaining an interest to all readers. Fusion won Best Student Magazine in the 2006 Society of Professional Journalists Region Four Awards. The magazine also has an award-winning Web site, http://fusion.kent.edu Format: 8.5”x11” Pages: 50-60 pages Publishing frequency: Biannual Circulation: 4,000 copies

Bu r r The Burr is a 5-time winner of Best All-Around Student Magazine from the Society of Professional Journalists. The Burr is a general interest magazine that balances well-researched stories with compelling photography to create an outstanding and entertaining magazine.

The magazine also gained the title of Best Affiliated Web site from the Society of Professional Journalists for its site, www.theburr.com.

Format: 8.5”x11” Pages: 60-70 pages Publishing frequency: Biannual Circulation: 8,000 copies

To advertise in one of our student magazines, call 330-672-2586 or email at ksuads@yahoo.com.

Lu na Negr a Kent State University’s literary publication is a blend of poetry, prose, photography and illustration. Luna Negra is a delightful and inspirational addition to the Student Media mix reaching those most interested in the arts. Submissions are from both students and outside contributions.

Format: 7.75”x7.75” Pages: 25-35 pages Publishing frequency: Biannual Circulation: 2,000 copies

U H URU UHURU is a forum of exchange on matters concerning minorities, with emphasis on the Pan-African experience. UHURU won Best Student Magazine in the 2007 Society of Professional Journalists Region Four Awards.

Format: 8.5”x11” Pages: 35-45 pages Publishing frequency: Biannual Circulation: 5,000 copies

Rate s & Si z e s Fall 2 0 0 8 – S p r i n g 2 0 0 9 Magazine

Location

Rate

Size One Semester

Artem is

BURR

Both Semesters

Full Page

7.875” x 8”

$115

$210

Half Page

7.25” x 3.5”

$85

$150

Quarter Page

3.5” x 3.5”

$45

$80

Back Cover*

8.625” x 11.25”

$800

$1400

Inside Front or Back Cover*

8.625” x 11.25”

$700

$1200

Full Page

8.625” x 11.25”

$450

$800

Half Page Horizontal

7.75” x 4.875”

$375

$650

Third Page

4.875” x 4.875”

$300

$525

Quarter Page

3.75” x 4.875”

$250

$450

*All cover positions include the cost of color.

List your ad on the Burr Web site, www.theburr.com, for only $40 per semester

Fusion

Back Cover*

8.625” x 11.25”

$250

$400

Inside Front or Back Cover*

8.625” x 11.25”

$200

$365

Full Page*

8.625” x 11.25”

$150

$275

Half Page Horizontal*

7.4” x 5”

$120

$215

Third Page Vertical*

2.3” x 9.8”

$100

$185

*All positions include the cost of color.

List your ad on the Fusion Web site, http://fusion.kent.edu, for only $35 per semester

Luna Negr a

UHURU

Full Page

7.875” x 8”

$115

$210

Half Page

7.25” x 3.5”

$85

$150

Quarter Page

3.5” x 3.5”

$45

$80

Back Cover

8.625” x 11.25”

$600

$1080

Inside Front or Back Cover

8.625” x 11.25”

$525

$950

Full Page

8.625” x 11.25”

$450

$800

Half Page Horizontal

7.75” x 4.875”

$250

$460

Third Page

4.875” x 4.875”

$200

$360

Quarter Page

3.75” x 4.875”

$150

$275

Special Frequency Discount: Run in all 5 magazines for 1 semester and receive 5% off your total bill.

Run in all 5 magazines for both semesters and receive 10% off your total bill.

• All orders must be placed at the same time to receive discount.

• Client must commit to both semesters at the beginning of fall semester.

Discounts are not retroactive.

Contact a sales representative at 330-672-2586 or email for more information at ksuads@yahoo.com.

Black S q u i r r el Radi o Black Squirrel Radio broadcasts on channels 2, 4 and 6 on the Kent State University campus television network reaching over 7,000 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban.

Black Squirrel Radio also broadcasts on channel 16 on the Time Warner Cable Network in most of Portage County and streams live over the Web at www.blacksquirrelradio. com. The site averages over 1,300 hits a month.

W eekly Adve rtisin g Packages

Mo nthly Adve rtisi n g Packages

Package 1: $60 total ($30 per week) 2-Week Promotion: Total of 40 spots, 30 live-reads Promotion includes: 30-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live-reads 3x per day Mon-Fri (weekends are free)

Package 1: $100 per month (savings of 15%) 1-Month Promotion: Total of 80 spots, 60 live-reads Promotion includes: 30-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live-reads 3x per day Mon-Fri (weekends are free)

Package 2: $120 total ($60 per week) 2-Week Promotion: Total of 40 spots, 30 live-reads Promotion includes: 60-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live-reads 3x per day Mon-Fri (weekends are free)

Package 2: $200 per month (savings of 15%) 1-Month Promotion: Total of 80 spots, 60 live-reads Promotion includes: 60-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live-reads 3x per day Mon-Fri (weekends are free)

DJ Se rvices

Semester Adve rtisin g Packages

Black Squirrel Radio disc jockeys are available to DJ your next event. Best prices, guaranteed.

Contact BSR for more information at 330-672-1063 or at MobileDJ@ blacksquirrelradio.com.

Package 1: $400 per semester (savings of 10%) 15-week Promotion: Total of 300 spots, 225 live-reads Promotion includes: 30-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live-reads 3x per day Mon-Fri (weekends are free) Package 2: $750 per semester (savings of 15%) 15-week Promotion: Total of 300 spots, 225 live-reads Promotion includes: 60-second commercial Spot airs 4x per day Mon-Fri (weekends are free) Live-reads 3x per day Mon-Fri (weekends are free)

AdD - O n O pp o rtu n ities An Online banner ad may be added to any package for $50 per month A 2-Link Slide may be added to any package for $25 per week

Contact a sales representative at 330-672-2586 or email for more information at ksuads@yahoo.com.

tv 2 Co n n ecti n g KSU & P o rtage Cou nt y TV2 reaches 7,000 KSU residents and 25,000 Portage County residents on Time Warner Cable channel 16. The station features live news at 6:30 pm Mon-Fri, live and taped programming, talk programs and much more including several KSU sporting events and live election night coverage. TV2 is an affiliate of the Open Student Television Network.

Adve rtisi n g O p ti o ns

2- Li n k Adve rtisi n g

Semester Option 1: $600.00 120 Total Spots (10 spots per week) 2 (:30) spots in every Mon-Fri 6:30 pm newscast for a total of 10/week One 2-Link Slide for entire semester

During off-programming hours, TV2 runs advertisement slides and area photography with Black Squirrel Radio as the background music. 2-Link runs several hours per day. Ads are shown for 5 seconds before rotating and are shown up to 200 times per week.

Semester Option 2: $400.00 60 Total Promos (5 promos per week) 1 (:10) promo in every Mon-Fri 6:30 pm newscast for a total of 5/weeks Promos run adjacent to Sports, Weather or Entertainment Two 2-Link Slides for entire semester Weekly Option : $75.00 per week Spots per week option based on length Choose 1: One :60 spot per week Mon-Fri in 6:30 pm newscast Two :30 spots per week Mon-Fri in 6:30 pm newscast Four :15 spots per week Mon-Fri in 6:30 pm newscast One 2-Link Slide for entire semester

Contact a sales representative at 330-672-2586 or email for more information at ksuads@yahoo.com.

Weekly Option: $45.00 per week 200 advertisements per week One rotating advertisement to run on TV2 Monthly Option: $150.00 per month (savings of over 15%) 200 advertisements per week, total of 400 per month One rotating advertisement to run on TV2

Production Services TV2 provides a full range of video production services.

From start to finish or anything in between, we can help you deliver your message both professionally and cost-effectively. Call 330-672-2586 for an estimate and more information.

D ail y K e n t State r Fact s Reade rshi p

Em ployme nt

The Stater reaches 81% of KSU students every week.

34% look in the Stater for specials at local bars.

57% of readers use the Stater classifieds and display ads to look for employment.

W hat State r r eaders spe n d their mo n e y o n

Percentage of readers

Amount spent per week

Total spent monthly

Entertainment

33%

$10 - $25

$73,650 to $184,125

27%

$25.01 - $50

$150,710 to $301,300

Off-campus dining

30%

$10 - $25

$66,995 to $167,375

Personal items

40%

$10 - $25

$89,270 to $223,175

*Based on a 2006 survey conducted by the JMC Graduate Research Methods class *Based on Fall 2006 Kent Campus full-time enrollment of 22,317

Nati o nal Facts • 82% of all students, regardless of newspaper frequency, have read their campus newspaper in the last three months.

• More than half (53%) of students have read three or more of the last five issues of their campus newspaper.

• Students spend 13.1 minutes on average reading each issue of their campus newspaper.

C r edit Po licies

• Nearly 75% of students read the advertisements in their school newspaper.

• 79% of students have been motivated to take some sort of action by an article or advertisement in their campus newspapers. *AM+M 2008 College Newspaper Audience Study conducted by MORI Research

The Daily Kent Stater offers net 30-day payment terms, billed monthly to clients with established payment records with the newspaper. New clients are required to prepay the first five ads. Invoices must be paid in the 30-day payment period, or a 10% finance charge will be added each month the bill goes unpaid. The Daily Kent Stater reserves the right to revoke the advertiser’s credit status if payment is overdue or incorrect. Advertising will not be accepted from the advertiser if there is an unpaid balance more than 60 days past the invoice date. The Daily Kent Stater reserves the right to request prepayment from an advertiser when it is deemed the advertiser cannot be extended credit. All classified advertising must be prepaid.

Ge n e r al Policies The Stater reserves the right to reject at any time any advertisement, copy or imagery that it deems unsuitable. The Stater will make the final determination regarding any advertisement’s suitability for publication. Advertising may be rejected that is potentially libelous; violates any federal, state or local laws; or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin or disability. All ads having the appearance of news must have the word “advertisement” printed prominently above the ad. Political ads must conform to Ohio campaign disclosure laws, and clearly show endorsement. The Stater will not accept alcohol advertising that violates state laws or policies of the Ohio Liquor Control Commission; that encourages alcohol abuse or emphasizes quantity or frequency of use; that portrays alcohol as a solution to problems or necessary to social, sexual or academic success or that associates alcohol consumption with tasks that require skill, including operation of motor vehicles or machinery. The Stater is not responsible for any errors in camera-ready ads, or in type set by the Stater if the ad proof has been approved by the advertiser. If the Stater is otherwise responsible for an error in an ad, the Stater will provide a correction in the next available issue, and/or allowance to the advertiser will be limited to only that portion of the ad in error, not to exceed the net price of the ad.

Co ntact I n fo Lori Cantor - Manager 330-672-0887 lcantor@kent.edu

Evan Bailey - Media Specialist 330-672-0886 ebailey@kent.edu

Ellen Davis - Classified and Office Manager 330-672-0883 edavis5@kent.edu

Tami Bongiorni - Advertising Manager 330-672-6306 tbongior@kent.edu

Business Manager 330-672-0884

205 Franklin Hall P.O. Box 5190 Kent, OH 44242 ph: 330-672-2586 fax: 330-672-4880 ksuads@yahoo.com www.kentnewsnet.com

LOUISIANA STATE UNIVERSITY

LSU STUDENT MEDIA

RATE CARD

2008–2009

THE DAILY REVEILLE NEWSPAPER LSUREVEILLE.COM ONLINE THE LEGACY MAGAZINE GUMBO YEARBOOK KLSU RADIO TIGERTV TELEVISION

metro State multimedia

RATE CARD 08/09

Media Kit-front with bleed.pdf

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