2009-3b-1

Monday Mega Marketplace Do you have great deals you want the UA community to know about?

If so, we’ve reserved the perfect spot for you!

$40: 14 Issues $45: 3–13 Issues $50: Open rate

Benefits for you: • Ads will be positioned on the outer edges of the page making them easy to cut out • Guaranteed page 3 placement • Every Monday of the semester • Ad size: 2 columns (3.3125” wide) by 2” tall.

• Free red spot color.

• Each week, students will look to the Monday Mega Marketplace for weekly specials - this means more business or you!

ACT NOW!

ARIZONA DAILY WILDCAT The UA’s #1 Source for News, in print & online

(520) 621–1686 ads@dailywildcat.com

Spirit Special Run in at least three of these four publications...

Football Preview Homecoming Issue Family Weekend Issue Basketball Preview ...and receive a rate of $1050/column inch

ARIZONA DAILY WILDCAT The UA’s #1 Source for News in print and online.

(520) 621–1686 ads@dailywildcat.com

Wildlife Section A portal for students to explore Tucson and The University of Arizona’s arts, entertainment and dining offerings, with an additional emphasis on lifestyle, pets, fashion and health–all in one place.

ARIZONA DAILY WILDCAT The UA’s #1 Source for News, in print & online

$8 per column inch every Wednesday

August, 2008 Advertising Update - Back To School!

The UA’s #1 source for news in print and online

First Week of Issues

August 25th to 29th The Daily Wildcat Goes Broadsheet!

New for 2008-2009, the Daily Wildcat is changing its format to a broadsheet. This format matches the size of most commercial and college newspapers.

With 30 percent more display space, for Wildcat advertisers this will mean opportunities for larger space ads and dominant impact. Call us to get started today!

Football Preview - August 28th

Show your support for coach Mike Stoops and the UA Football team by being a part of our football preview section publishing in the August 28th. issue of the Wildcat. It’s your complete guide to Wildcat football and the Pac-10 this season.

We are looking forward to a great 2008-2009. College newspaper readership has never been stronger. Let us help you grow your business and reach the dynamic UA market. Call us today to get started! 520-621-1686 or display@wildcat.arizona.edu

August, 2008 Advertising Update - Back To School!

The UA’s #1 source for news in print and online

First Week of Issues

August 25th to 29th The Daily Wildcat Goes Broadsheet!

New for 2008-2009, the Daily Wildcat is changing its format to a broadsheet. This format matches the size of most commercial and college newspapers.

With 30 percent more display space, for Wildcat advertisers this will mean opportunities for larger space ads and dominant impact. Call us to get started today!

Football Preview - August 28th

Show your support for coach Mike Stoops and the UA Football team by being a part of our football preview section publishing in the August 28th. issue of the Wildcat. It’s your complete guide to Wildcat football and the Pac-10 this season.

We are looking forward to a great 2008-2009. College newspaper readership has never been stronger. Let us help you grow your business and reach the dynamic UA market. Call us today to get started! 520-621-1686 or display@wildcat.arizona.edu

August, 2008 Advertising Update - Back To School!

The UA’s #1 source for news in print and online

First Week of Issues

August 25th to 29th The Daily Wildcat Goes Broadsheet!

New for 2008-2009, the Daily Wildcat is changing its format to a broadsheet. This format matches the size of most commercial and college newspapers.

With 30 percent more display space, for Wildcat advertisers this will mean opportunities for larger space ads and dominant impact. Call us to get started today!

Football Preview - August 28th

Show your support for coach Mike Stoops and the UA Football team by being a part of our football preview section publishing in the August 28th. issue of the Wildcat. It’s your complete guide to Wildcat football and the Pac-10 this season.

We are looking forward to a great 2008-2009. College newspaper readership has never been stronger. Let us help you grow your business and reach the dynamic UA market. Call us today to get started! 520-621-1686 or display@wildcat.arizona.edu

The UA’s #1 Source for News in print and online

Check out these special November advertising opportunities and let us help increase your business!

Basketball Preview Deadline: November 10th Publishes: November 17th

Holiday Gift Guide Deadline: December 1st Publishes: December 3rd (in Wild Life)

Basketball is a religion, and it’s that time of year! Get ready for some hoops as the Daily Wildcat previews the men’s and women’s teams. We’ll also preview the Pac-10 and much more. 15,000 issues will be published.

Don’t miss this.

Let the Arizona Daily Wildcat, the UA’s #1 award-winning news source, help make your cash registers ring this fall by advertising in our holiday gift guide. This is the place to advertise your best holiday deals and get on any student, staff or faculty member’s shopping list!

Notice: The Daily Wildcat does not publish in November on the following dates: November 11, 27 and 28.

HAPPY THANKSGIVING! Don’t miss out: Call us today at 520-621-1686 or e-mail display@wildcat.arizona.edu.

The UA’s #1 Source for News in print and online

Check out these special November advertising opportunities and let us help increase your business!

Basketball Preview Deadline: November 10th Publishes: November 17th

Holiday Gift Guide Deadline: December 1st Publishes: December 3rd (in Wild Life)

Basketball is a religion, and it’s that time of year! Get ready for some hoops as the Daily Wildcat previews the men’s and women’s teams. We’ll also preview the Pac-10 and much more. 15,000 issues will be published.

Don’t miss this.

Let the Arizona Daily Wildcat, the UA’s #1 award-winning news source, help make your cash registers ring this fall by advertising in our holiday gift guide. This is the place to advertise your best holiday deals and get on any student, staff or faculty member’s shopping list!

Notice: The Daily Wildcat does not publish in November on the following dates: November 11, 27 and 28.

HAPPY THANKSGIVING! Don’t miss out: Call us today at 520-621-1686 or e-mail display@wildcat.arizona.edu.

The UA’s #1 Source for News in print and online

Check out these special November advertising opportunities and let us help increase your business!

Basketball Preview Deadline: November 10th Publishes: November 17th

Holiday Gift Guide Deadline: December 1st Publishes: December 3rd (in Wild Life)

Basketball is a religion, and it’s that time of year! Get ready for some hoops as the Daily Wildcat previews the men’s and women’s teams. We’ll also preview the Pac-10 and much more. 15,000 issues will be published.

Don’t miss this.

Let the Arizona Daily Wildcat, the UA’s #1 award-winning news source, help make your cash registers ring this fall by advertising in our holiday gift guide. This is the place to advertise your best holiday deals and get on any student, staff or faculty member’s shopping list!

Notice: The Daily Wildcat does not publish in November on the following dates: November 11, 27 and 28.

HAPPY THANKSGIVING! Don’t miss out: Call us today at 520-621-1686 or e-mail display@wildcat.arizona.edu.

Fall 2008 editions

ASU STUDENT MEDIAʼS TWO BIGGEST ISSUES OF THE YEAR ARE HITTING THE STANDS BEGINNING AUGUST 18 The Move-In edition will focus and reach over 9,000 new freshmen and will be distributed all week long. The Welcome Back issue hits the racks the first day of class, August 25th and stays on hightraffic locations during Welcome Week.

• Place your ad in both of these specialty publications and take advantage of our $12.60 per column inch rate.

1/8 Page = $151.20* 1/4 Page = $302.40* 1/2 Page = $604.80*

Fall 2008

the

Freshmen are Here!!

• All sizes available!

• Color charges extra. * Price per edition. Must run in both issues. No additional discounts apply.

RESERVE YOUR SPACE TODAY! CALL YOUR AD REP OR 480-965-6555

A Special Edition of

THE STATE PRESS ASU’s Independent Daily Newspaper

Move-In Edition Deadline: August 11, 2008 at 5:00 p.m.

Artwork/Ad approval due: August 14, 2008 by 3:00 p.m.

Welcome Back Edition Deadline: August 19, 2008 at 5:00 p.m.

Artwork/Ad approval due: August 21, 2008 by 3:00 p.m.

Spring 2008

PITCHFORK IS A GREAT WAY TO REACH NEW STUDENTS WHO ARE BEGINNING TO BUILD THEIR BRAND PREFERENCES. It’s a great vehicle to reconnect with returning students and ensure your business is at the top of their minds.

If the ASU community is important for your business, you do not want to miss out on this special guide!

• 20,000 copies distributed to more than 115 campus locations in The State Press and on high traffic racks throughout campus.

Arizona State University’s Dining Guide & Directory

Fall 2008

• The guide will contain info on area restaurants and bars.

• Ad sizes available at special Pitchfork rates: Full page 7.25” x 9.75”.......................... $375 Half page 7.25” x 4.75”......................... $250 Inside cover 7.25” x 9.97”..................... $450 Back cover 7.25” x 9.97”....................... $575 SPECIAL ADVERTISING SUPPLEMENT TO THE STATE PRESS

RESERVE YOUR SPACE TODAY! CALL YOUR AD REP OR 480-965-6555 Space deadline is September 6, 2007 Guide being served September 13, 2007

2008-2009

State Press Magazine is ASU’s Weekly Entertainment and News Magazine.

SPM is published every Wednesday and brings in-depth stories, arts, entertainment and music news to a target audience that spends the majority of its disposable income on nightlife, movies, audio and entertainment. We distribute 10,000 copies of SPM each week at all four campuses at over 50 visible spots.

What are you waiting for? Call your advertising rep today

AUGUST

at 480-965-6555.

27, 2008

VOL. 24

ISSUE 1

Weekly Color Advertising Rates Full Page

Half Page

Quarter Page

Size: 8 x 10.75”

Size: 8 x 5.25”

Size: 4 x 5.25”

1-4

$600

1-4

$300

1-4

$150

5-9

$525

5-9

$260

5-9

$130

10-14

$400

10-14

$200

10-14

$125

15-19

$325

15-19

$165

15-19

$100

20+

$80

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Weekly B&W Advertising Rates

Tw

Full Page

Half Page

Quarter Page

Size: 8 x 10.75”

Size: 8 x 5.25”

Size: 4 x 5.25”

1-4

$400

1-4

$200

1-4

$120

5-9

$325

5-9

$175

5-9

$100

10-14

$200

10-14

$100

10-14

$70

15-19

$125

All rates are net. Deadline is 2 PM, one week prior to run date.

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2008-2009

Web Devil ARIZONA

STATE

UNIVERSITY

•

STUDENT

MEDIA

NEW LOOK! NEW FUNCTIONS!

NEW SCHOOL YEAR!

www.asuwebdevil.com has been re-designed and revamped to bring you the best of what The State Press online and Web Devil have to offer the ASU community. This site is specificallly targeted to reach ASU students, faculty, alumni and the surrounding community for a competitive monthly investment. Also, your business will receive weekly reports to update you on the status of your ad plus the cost includes design work from our award-winning team.

Click on!

POSITIONS

COST*

Home Page Premium Banner

SIZE 300 x 600

Top Banner throughout the site

468 x 60

$440

Big Button throughout the site

300 x 250

$350

Skyscraper Ad

160 x 600

$325

Tile Ad throughout the site

234 x 60

$450

$275 *per month

RESERVE YOUR WEB AD SPACE TODAY! CALL YOUR AD REP OR 480-965-6555

EXTRA! EXTRA! Roll Call to publish Thursday, Aug. 21!

THE BALL STATE

DAILY NEWS

MUNCIE, INDIANA

REMINDER

Roll Call 2008 publishes Thursday, August 21.

COMMUNITY Muncie info: places to eat, things to do, off-campus places to visit and community members

BSUDAILYNEWS.COM

THURSDAY, MAY 29, 2008 Vol. 87, Issue 1

ROLL CALL!

FACES Important people students should know about on the BSU campus

FEATURES Things to do on the BSU campus and new movies, music and technology

NEWS Front section of Roll Call with all the current news

RECAP

Updates students on what they missed during their summer break

ROLL CALL Lists all incoming freshmen

SPORTS

Updates on fall sports, student athlete profiles, construction and sports stories

ABOUTUS

The Ball State Daily News was founded in 1922, originally titled the Easterner. It became the Daily News in 1965 when it began publishing five days a week.

The Daily News was voted the number one collegiate newspaper 11 of the past 13 years.

In 1999 and 2003, the Daily News advertising department was voted Advertiser of the Year by the Indiana Collegiate Press Association.

WELCOMEBACK

inches you will get into the Business Directory for free!

Our design team will create a custom ad for you at Discuss your ideas with a no additional cost. If you are Daily News sales representative feeling bold though you can purchase the four-color process Have a custom ad created for to make your ad stand out. you by the design staff During the first week of Fall classes you will get halfSee your revenue increase off the original price if you run because BSU students see your in three or more sections. ad in the Daily News Advertiser inserts are also available to you at $58 to as little as $41 per insert.

THEPROCESS At just $11 per column inch for With a circulation of 15,000 open rates you will get the best and 80 percent readership you can exposure because the Ball State guarantee your ad will be seen in Daily News is on newsstands for any one of our seven sections: five days.

Community, Faces, Features, News, Your business information and Recap, Roll Call or Sports. a map highlighting your location There is only question you need will be included with your ad, not to answer: Which section will you to mention if you run 40 or more decide to run your ad in? business revenue which you can do by following these easy steps:

1.

2.

3.

Get acquainted with new and returning Ball State students by beginning your advertising process with us! The object of any advertisement is to increase

PAGE 2 | IMPORTANT INFO

THURSDAY, MAY 29, 2008 | THE BALL STATE DAILY NEWS

EXPENSES

STUDENTREADERSHIP

M

T

W

Per Column Inch

54.5%

60.7%

57.1%

58.9%

58%

Percentage of students

Percent of student readership during the week

R

F

Day of the Week

NUMBERCRUNCHER

80.4

percent of students who read the Daily News each week

15,000

Advertiser Inserts

Open .............. $11.00 Open rate per thousand .......... $58 3-6 full runs per thousand ....... $53 Contract 200-399 ......... $10.40 7-12 full runs per thousand ..... $49 400-649 ......... $9.60 13-25 full runs per thousand ... $45 650-899 ......... $9.15 26+ full runs per thousand ..... $41 900-1199 ....... $8.70 1200-1549 ..... $8.55 Color Rates 1550-1999 ..... $8.15 Per Color ............................. $95 2000-2499 ..... $7.65 Four-Color Process ............... $335 2500-2999 ..... $7.40 3000+ ........... $6.85

DEADLINES Section: Roll call Recap Features Community Faces Sports News

Date: July 14 July 21 July 21 July 28 July 28 August 4 August 4

number of Roll Call newspapers in circulation

40+

on-campus

12

off-campus

locations where locations where Daily News is free

Daily News is available

$299,858 bi-weekly BSU student payroll per pay period on average

Target your audience at the most popular hang-out in Muncie...

the internet DN|Online 765.285.8256 • dailynewsads@bsu.edu • AJ 276

SAVINGS

Repeat your Roll Call ad for half-off during the first week of classes when you run an ad of the same size in three or more sections of Roll Call.

Run 40 column inches or more and get in the Business Directory for free! Running fewer than 40 inches? You can get in the Directory for just $50!

The Business Directory is an interactive online map linking our readers to your website and it runs the entire Fall semester.

Have your business name, address, phone number and hours placed in our Directory legend and also be plotted on our map!

Have our design team create a custom ad for your business at no additional charge!

CONTACT DNAdvertising (765) 285-8256 (765) 285-8246 dailynewsads@bsu.edu AJ 276

Chirp is published for every home football game

THE BALL STATE

DAILY NEWS BSUDAILYNEWS.COM

MUNCIE, INDIANA

COUNTDOWN Days Until Deadline:

5

SEASON

THURSDAY, AUGUST 28, 2008 Vol. 87, Issue 2

Chirp! Chirp! Chirp!

Publication Dates: September 5 October 24 November 5 November 25

AWARDS The Daily News is the only college newspaper in the country to receive two Gold Crown awards from the CSPA.

ABOUTUS

ATTENDANCE The Daily News has a circulation of 14,000 newspapers.

CAPTAINS Hurry and contact your Daily News sales representative before the clock runs out.

The Ball State Daily News was founded in 1922, originally titled the Easterner. It became the Daily News in 1965 when it began publishing five days a week.

The Daily News was voted the number one collegiate newspaper 11 of the past 13 years.

In 1999 and 2003, the Daily News advertising department was voted Advertiser of the Year by the Indiana Collegiate Press

Publication dates:

Association.

eye catching designs to maximize exposure.

THECOACH

SIZES&PRICES • • • • •

4 2 4 2 2

columns columns columns columns columns

x x x x x

10.5” 10.5” 5.25” 5.25” 2.75”

= = = = =

$294 $147 $147 $73.50 $38.50

Chirp is your guide to advertising in the Daily News special Football editions. We’re here to help you reach the endzone. Your sales representatives are here to coach you to the most cost effective way to get your message out. Our ad designers will create the most

Sept. 5 Oct. 24 Nov. 5 Nov. 25

THEPLAYERS

YOU are our Most Valuable Player. To increase the value of your ad be sure to remember to add specials and coupons for your audience to use after the big game. Reserve your spot on the team today to guarantee place-

Deadlines: Sept. 2 Oct. 10 Oct. 27 Nov. 14

ment on all football tabs And because you will be seen in every issue you have the chance to make a long lasting impression. Go full color so your ad stands out and don’t forget about doubling your exposure with an online ad.

Hurry before your competition makes a touchdown and you are left on the sidelines.

PAGE 2 | IMPORTANT INFO

NUMBERCRUNCHER

92%

of college students who have read a college newspaper in the last month.

73%

readers who look at the advertisements.

78%

report using coupons or promotional codes.

13%

student readers who purposefully avoid advertisements.

61% tell friends about something they saw in the paper.

THURSDAY, AUGUST 28, 2008 | THE BALL STATE DAILY NEWS

Pay only $7 per column inch

when you sign up to run in all of the football tabs

Sign up for one to three at open or contract rate.

Regular Pricing

1/2 Page $54.00 Reserved $35.00

SAVINGS

Discounted Pricing General Admission Students

$15.00 $10.00

Get your message out in one or all of our issues of Chirp!

DEADLINE

Section: Football

Date: Various

GO CARDINALS!!

CONTACT

DNAds (765) 285-8256 (765) 285-8246 dailynewsads@bsu.edu AJ 276

Ball State Homecoming 2008 publishes Sept. 27

THE BALL STATE

DAILY NEWS BSUDAILYNEWS.COM

MUNCIE, INDIANA

THURSDAY, SEPTEMBER 4, 2008 Vol. 87, Issue 3

Red, White + U

COUNTDOWN Days Until Homecoming:

25

ONLINE When you advertise online with the Daily News, you ads will be seen by student as well as alumni from across the nation.

PODCASTS Download the Daily News podcasts right to your iPod to stay connected all day long.

STAY CONNECTED Have the Daily News sent right to your doorstep! To register visit bsudailynews.com.

ABOUTUS

CLASSIFIEDS Looking for a subleaser for an apartment or just want to get rid of some extra furniture? List it in the Classified section of the Daily News.

The Ball State Daily News was founded in 1922, originally titled the Easterner. It became the Daily News in 1965 when it began publishing five days a week.

The Daily News was voted the number one collegiate newspaper 11 of the past 13 years.

In 1999 and 2003, the Daily News advertising department was voted Advertiser of the Year by the Indiana Collegiate Press Association.

THECOACH

COMMON SIZES • • • • •

11.25in x 21in = Full Page 11.25in x 10.5in = Half Page 5.5in x 10.5in = 1/4 Page 5.5in x 5in = 1/8 Page 3.67in x 2in = Business Card

The Daily News is here to coach you to the endzone. Your sales representatives are your supporters to the most cost effective way to get your message out. Our ad designers will create the most eye catching designs to maximize exposure.

Tailgating Checklist: ___ Copy of DN ___ Hotdogs ___ Buns ___ Drinks ___ Cooler THEPLAYERS

YOU are our Most Valuable Player. To increase the value of your ad be sure to remember to add specials and coupons for your audience to use after the big game.

Let the Daily News make a game plan for you this Homecoming.

Advertise your business to the

___ Ice ___ Cornhole ___ Frisbee ___ Sunglasses ___ Sunscreen largest number of BSU supporters on a single day. The Daily News Homecoming Edition will be individually passed off to each person at the Homecoming parade. This ensures maximum exposure to all alumni, students, faculty, and the Muncie community.

If stats don’t convince you, maybe our prices will.

PAGE 2 | IMPORTANT INFO

THURSDAY, SEPTEMBER 4, 2008 | THE BALL STATE DAILY NEWS

SITETRAFFIC2007

41,875

142,103

141,103

130,361

88,883

Ball State

Aug. Sept. Oct. Nov. Dec.

NUMBERCRUNCHER

80.4

percent of students who read the Daily News each week.

40

on-campus locations where the Daily News is free.

12

Kent State

VS

114,000 Alumni 19,000 Students 4,000 Faculty & Staff

1 Big Issue Ball State Fight Song Fight team fight for Ball State We must win this game Onward now you Cardinals Bring glory to your name . . . RAH, RAH, RAH!

Here’s to both our colors Cardinal and White Praying for a victory So fight, fight, fight GO BALL STATE!

DEADLINE

Section: Homecoming

Date: Sept. 22

off-campus locations where the Daily News is available.

GO CARDINALS!!

7,000

CONTACT

number of newspapers in cirulation of every Daily News issue

DNAds (765) 285-8256 (765) 285-8246 dailynewsads@bsu.edu AJ 276

Family Weekend: Tradition, Fun, Family---Coming October 24

THE BALL STATE

DAILY NEWS MUNCIE, INDIANA

Reminder:

The Family Weekend edition will be out Oct. 24th-26th

Distribution

BSUDAILYNEWS.COM

THURSDAY, SEPTEMBER 25, 2008 Vol. 87, Issue 4

Family Weekend

Comes with the daily paper on October 24th. 14,000 papers are distributed with every issue.

The Rock and Bowl Event will be held in the Student Center!

Color Full and spot color will enhance the chances of your ad being noticed.

Saturday- 10 The first Ball and Letterman Buildings Tour of the day will be from 10 a.m.- noon.

SaturdayBlue is a business color and suggests intelligence, conservatism and unity.

Coupons Don’t forget to add special Family Weekend coupons that are only available Oct. 24-26!

VIOLET Violet is loved by leaders and ladies for its suggestions toward royalty and romance.

TURQUOISE Turquoise is a sophisticated, feminine and vintage and is used to represent water.

Head of House To increase your exposure the Family Weekend will have headers listing all of the events.

Sponsorship Sponsor Family Weekend for $2,000.

ABOUTUS

The Ball State Daily News was founded in 1922, originally titled the Easterner. The Daily News was voted the number one collegiate newspaper 11 of the past 13 years.

In 1999 and 2003, the DailyNews advertising department was voted Advertiser of the Year by the Indiana Colegiate Press Association.

ABOUTIT

Family Weekend is organized every year for Ball State students and their families. Students’ families can come to Muncie and enjoy a fun-filled weekend on the Ball State University Campus.

Each year exciting new events are planned and arranged to accomodate everyone in the student’s family. A diverse array of events

allows you to have many choices on what to participate in.

You Can Trust The Daily News With All of Your Family Weekend Needs!

DNPOSSIBILITES

During the Family Weekend event every student and every parent will have the Family Weekend as their guide for all campus activities. Advertising your business would provide students and parents awareness, and would attract many consumers into your store throughout the weekend!

The Daily News offers a variety of services to make your advertisement be all that it can be!

With nearly 100 spot colors to choose from and the four-color process available, the color choices are endless. Color is also the easiest and most effective means of communication!

We also have a variety of sizes and pricings to choose from. An ad can be a full display page (6 col x 21 in.), 1/2 page vertical(3 col in. x 21 in.), 1/4 page (3 col in. x 10.5 in.), 1/2 page horizontal (6 col x 10.5 in.), business card size (2 col x 2 in.), or a 1/8 page (3 col x 5 in.)

Combine the size and colors you desire to see all the possibilities you have for a successful ad! Our team of designers can create your vision, or can design a fresh, new ad for your business, free of charge!

PAGE 2 | IMPORTANT INFO

THURSDAY, SEPTEMBER 25, 2008 | THE BALL STATE DAILY NEWS

Current Specials

44%

of those readers who look at advertisements seek them out

NEW this year, the event locator!

73%

of readers look at the advertisements

For only $20 you can have your event plotted on our locator map to ensure parents and students attend your event.

Don’t miss the opportunity to sponsor Family Weekend!

Have your business name and information on every page of this special section for only $2,000.

Full Color

Color Rates

Spot Color

Full color in an ad 34” or more $335

Add full color to an ad 33” or less for $10 p.c.i.*

27%

Provided by Alloy Research - 2007.

NUMBERCRUNCHER

80.4

percent of Ball State students who read the newspaper every day

Add spot color to an ad 18” or less for $5 p.c.i.* *Price includes color only, space is additional

DEADLINE

Tuesday, Oct. 14

14,000

Full Display Page

6 columns x 21 inches

newspaper in circulation at any given time

40+ on-campus

12

(11 in. x 21 in.) $1,386

1/4 Page

1/2 Page

3 col. x 10.5 in.

3 col. x 21 in.

(5.5 in. x 10.5 in.)

$346.50

vertical

(5.5 in. x 21 in.) $693

free

1/2 Page horizontal

6 col. x 10.5 in.

available

Business Card 2 col. x 2 in.

(11 in. x 10.5 in.) $693

(3.67 in. x 2in.)

amount of monthly payroll on average

DNAdvertising (765) 285-8256 (765) 285-8246 dailynewsads@bsu.edu AJ 276

Your Own Quick Ad Reference Guide!

Open or contrat rates apply.

OPENRATE

August - April $11.00

School year contracts signed by September 30, 2008 will be retroactive to the Roll Call issue.

Daily News is

$10,950,976

CONTACT

Contract Discounted Rates Per Column Inch

off-campus

locations where locations where Daily News is

Spot color in an ad 19” or more $95

$44

1/8 Page 3 col. x 5 in.

(5.5 in. x 5in.) $165

Inches 200-399 400-649 650-899 900-1,199 1,200-1,549 1,150-1,999 2,000-2,499 2,500-2,999 3,000+

$10.40 $9.60 $9.15 $8.70 $8.55 $8.15 $7.65 $7.40 $6.85

COLOR: Think in it, see in it, print in it!

THE BALL STATE

DAILY NEWS BSUDAILYNEWS.COM

MUNCIE, INDIANA

REMINDER

Color is the easiest & most effective means of communication

RED

FRIDAY, AUGUST 28, 2008 Vol. 87, Issue 5

Color Wonder

Red is used to grab attention and can best be used to get customers to take action.

ORANGE Orange stimulates the appetite and emotions. It also gets people talking.

YELLOW Yellow is best used with other colors because it is fresh and creates excitement.

GREEN Green is both warm and cool, denoting stability as well as harmony and balance.

BLUE Blue is a business color and suggests intelligence, conservatism and unity.

INDIGO Indigio is an intuitive color that is best used when trying to communicate solitude.

VIOLET Violet is loved by leaders and ladies for its suggestions toward royalty and romance.

TURQUOISE Turquoise is a sophisticated, feminine and vintage and is used to represent water.

BROWN Brown is used to convey feelings of honesty, warmth and wholesomeness.

PINK Pink is soft, delicate and playful in nature especially when used with light purples.

ABOUTUS

The Ball State Daily News was founded in 1922, originally titled the Easterner. It became the Daily News in 1965 when it began publishing five days a week.

The Daily News was voted the number one collegiate newspaper 11 of the past 13 years.

In 1999 and 2003, the Daily News advertising department was voted Advertiser of the Year by the Indiana Collegiate Press Association.

that will increase revenue for your unique business (see reverse for savings).

society you should take a look at our color list to the left.

Once you know what you want your message to be and also know what each color means you can decide what color would help to best convey your message.

Having a sale that is ending this weekend? Use red to get your audience’s attention and get them to take action.

Are you a legal business?

Let people know you’re intelligent and trustworthy with a touch of blue.

Want a more trendy ad? Use turquoise, orange and brown as these colors work together to create an overall fun feel (which is especially appealing to your target Ball State audience).

So ask yourself: what color will you choose?

Experience savings this fall with great deals on your spot color or four-color ads!

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Color makes a difference and it isn’t just about matching your logo color either. Use color to enhance your eye-catching design. Let our design staff create a unique ad

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With nearly 100 spot colors to choose from and the four-color process available, the possibilities are endless.

First, before choosing a color, decide what messages and emotions you want your audience to pick up on via your ad. Because each color has a different meaning in our

PAGE 2 | IMPORTANT INFO

FRIDAY, AUGUST 28, 2008 | THE BALL STATE DAILY NEWS

SAVINGS

your audience’s favorite colors

Full Color

Color Rates

Spot Color

Full color in an ad 34” or more $335

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Add full color to an ad 33” or less for $10 p.c.i.* Add spot color to an ad 18” or less for $5 p.c.i.* *Price includes color only, space is additional

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Have our design team create a new custom ad for your business at no additional charge: let the students know what kind of business you are with a fresh ad that visually describes who you are and what you do!

Spot color in an ad 19” or more $95 Don’t delay, take advantage of these super savings! Contact your sales representative today, choose your color (or colors) and watch your revenue increase once students notice your eye-catching and colorful ad!

CONTACT DNAdvertising (765) 285-8256 (765) 285-8246 dailynewsads@bsu.edu AJ 276

newspaper in circulation at any given time

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August 25, 2008

To Whom It May Concern: The Daily Titan understands that our advertisers need an active, creative medium that not only tells, but also sells. Our college publication offers many unique advantages that complement daily contact with a market that is constantly changing.

I would like to invite you to advertise your program and events in three different ways. The Daily Titan offers affordable online advertising. For $60 you can purchase a “Top Banner” position on our website. This ad will deliver 10,000 page views, which means 10,000 current students, alumni, and members of the community will have the opportunity to see your ad. The Daily Titan can design your online ad free of charge as well as link to your website.

Your organization is also invited to take part in the outdoor AdRax advertising program. The new Daily Titan paper racks now have a 17”x21” full color poster in many high-traffic locations on campus. The total investment for this advertising space is $300 per location for a full month. The cost is less than running a quarter page black and white ad once in The Daily Titan.

The Daily Titan also offers front page, full-color advertising. The contract runs for a week with full color for a total cost of only $1,200 for a six column by two-inch banner ad. The Daily Titan normally charges $600 for color per day. Your investment would normally cost $2,803.20.

Included in this envelope is our newly updated Media kit, which outlines all of the different advertising opportunities. Please feel free to contact me to set up a meeting to discuss how to promote your organization further. I look forward to helping you develop the ideal advertising plan that will work for you. Thank you for your time and consideration.

Sincerely,

Sarah Oak Advertising Manager The Daily Titan P: 714.278.4411 F: 714.278.2702 soak@dailytitan.com

Do you Sudoku?

Daily Sudoku is one of the newest features of the Daily Titan, and along with the crossword puzzle has become one of the most popular aspects of the paper! Sudoku is the latest gaming craze, and has brought attention to the Daily Titan that we never expected.

Now it’s your turn to get on this bandwagon! You can sponsor the Daily Titan’s daily Sudoku for only $100 per week. (to run the same size ad in the paper costs $264 for one week!) For the $100, you will recieve a banner wrapped around the Sudoku with your business name and any message you have for the week. What better spot is there for your ad than on the Classified page with the Crossword and a Sukoku? Sign up today for this offer and get your business noticed!

4

2 week contract: $200 4 week contract: $400 8 week contract: $800 12 week contract: $1,200

The Daily Titan Special Sections Now is the perfect opportunity to introduce, or reintroduce, your business to thousands of CSUF students and faculty. With over 40,000 students this semester, Cal-State Fullerton is one market you don’t want to miss!

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Back-to-School Issue Artwork Deadline : August 20th Published: August 25th Clubs and Organizations Artwork Deadline: September 18th Published: September 25th Dining Guide Artwork Deadline: January 28th Published: February 2nd Graduation Guide Artwork Deadline: May 13th Published: May 18th

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O DailyTITAN

www.dailytitan.com

S  Volume 84, Issue 50

So Soft and So Fuzzy

Antics of a D.C. Madam

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Fans of anthropomorphic animals gathered in Costa Mesa THE HUB, p. 4

Will she name the high-profile OPINION, p. 5 clients on her list?

D T

Tuesday May 8, 2007

T S V  C S U, F

VP Smith Impacts CSUF Academics

Smith has established academic

BY COLLEEN BARRETT Daily Titan Staff Writer partnerships with universities in news@dailytitan.com Taiwan, China, Germany and Lithuania.

Vice President for Academic Af“We’ve been doing this for many fairs Ephraim Smith has a profound years, and we have very strong reimpact on the academic experiences lationships with schools overseas,” of students at Cal State Fullerton Smith said. from his “behind-the-scenes” posiHe said CSUF hosts one to three tion. groups from China at any given Smith is responsible for over time and currently has a group in 1,500 faculty members and over- from Germany as well. sees every aspect of academic life These students study a variety at CSUF, including faculty em- of majors while in attendance at ployment, admissions and records, CSUF, but he finds that business academic advisement, program de- and engineering are the most popuvelopment, libraries, and the uni- lar choices. versity budget.

Smith is an “Academic Afaccountant by fairs is different training.

He from Student never worked as You watch these Affairs in that a professional programs develop, Student Affairs is accountant, but work hard to get them concerned with instead used his what is happentraining for acaapproved, and some of ing outside the demic purposes. them are very successful. classroom while Originally from – E S I am concerned Massachusetts, VP for Academic Affairs with what hapSmith earned pens inside the his bachelors, c l a s s r o o m ,” masters and docSmith said. “Evtorate degrees in erything inside accounting from the classroom we look at, from put- various universities back east before ting the furniture in the room to coming to California in 1990 to work putting the students in the room.” as the dean of the School of Business Smith said interacting with peo- at CSUF. He was chosen to serve as ple and program development are vice president for academic affairs in the most rewarding aspects of his June 1998. job.

“All my life I just assumed I would “You watch these programs de- go into teaching,” Smith said. velop, work hard to get them apIf his schedule allows, Smith still proved, and then some of them are teaches an accounting course in fedvery successful,” Smith said. eral income tax at CSUF. He said the most difficult part Writing is one of Smith’s principle of his job is annual faculty perfor- interests outside of work. He has mance evaluations. written five books on accounting and “We review the faculty, and management, one of which is now in sometimes we don’t have a good fit its 23rd edition. with one of the hires. So you have While Smith has plans for expandsome difficult decisions to make ing and strengthening new and curand it can be stressful,” he said. “I rent programs at CSUF, the grandhave all those files I have to read father of five has no specific personal tonight,” Smith said, pointing to a plans for the future. cart holding around 17 three-inch “I take it a year at a time,” Smith binders full of paperwork. said.

Design Team Prospers news@dailytitan.com

“

“

6

BY KARL THUNMAN/Daily Titan Photo Editor SWING BATTER - The Titan’s Chris Jones swings for an incoming pitch during the second game against the University of Pacific on Saturday, April 21. The Titans won 2-0.

BY YVONNE VILLARREAL news@dailytitan.com

California Faculty Association members voted unanimously to accept the tentative agreement it reached with the California State University administration in April.

Union members voted on deals about issues of salary, workload, parking, grievances and appointments through recommendations offered in the fact-finding report.

“It’s a good contract,” said CFA Fullerton chapter President G. Nanjundappa. “I’m glad most of the faculty members were happy with it.”

Under the new contract, faculty would receive raises that would total 20.7 percent, in phases retroactive to July 2006 through 2010. In addition, some faculty will get added

raises based on merit, seniority and new salary steps fashioned in their pay ladders, according to the union’s Web site.

The total salary package will cost CSU more than $400 million over four years, according to the CSU Web site.

A contract vote was held last week, in which 97 percent of CFA members voted to approve the provisional contract – after nearly two years of negotiations that almost resulted in a strike.

CFA’s 12,000 union members were eligible to vote on the ratification of the tentative agreement, although the union bargains on behalf of about 23,000 campus workers.

The contract vote brought in a 65 percent voter turnout last week, down from the 81 percent who cast their ballot in April on whether to sanction

a series of two-day rolling strikes.

“I am pretty confident that they’ll ratify the agreements and make it a reality,” Nanjundappa said.

The CSU Trustees, which include 19 members and 1 student alternate, will decide whether to implement the contract during their May 15 meeting, according to Paul Browning, a CSU spokesman.

“We are happy to ratify this contract and hope that the CSU administration will do the same,” CFA President John Travis said in a press release.

“Through intense negotiations, faculty activism and finally strike preparations, the CSU faculty have won a contract that provides fair salaries, retirement security, proper grievance procedures and much more.”

“Our focus now is on ensuring the university has adequate resources to pay for compensation increases,”

CSU Chancellor Charles B. Reed said in a statement. “We will continue working with the Legislature and the Governor to secure additional funding to minimize campus impacts.”

According to a CSU press release, the average salary for a tenure-track faculty member will increase from $74,000 to $90,749, and the average salary for a full-time, full professor with tenure from $86,000 to $105,465 by the end of the contract period.

The strike was a “key factor” in producing an agreement both the union and the CSU could agree on, according to Nanjundappa.

“It sent a strong message to the chancellor that we were not happy with the way he dealt with negotiations,” Nanjundappa said. “We’ll see what happens.”

Kinesiology Bathrooms Get Fresh Makeover

BY MISA NGUYEN

Daily Titan Staff Writer

cal Plant.

Older restrooms in the Kinesiology and Health Science building have toilets that leak when you flush them, said Albert Beltran, the intramural sports coordinator.

But the newer ones are so much nicer with new wash places and new showers, he added.

Restrooms where the paint has dulled to a yellow color, the valves are broken and the chrome has worn off [which] can really detract stu-

dents, faculty and staff from using them, van der Pol said.

The restrooms that receive complaints from students and faculty are usually the restrooms in older buildings.

“It’s not that they’re not clean - we clean them everyday,” van der Pol said. “But no matter how much you scrub, it still looks 40 years old.”

Asserting the fact that the kinds of restrooms with worn-off chrome accents and urine stains are the ones in

advertise here news@dailytitan.com

BY REBECCA HARTNESS/Daily Titan Photo Editor

ACADEMIC TITAN - Ephraim Smith, Vice President for Academic Affairs since June 1998, poses in front of a ceiling-high book shelves in his office.

TOMORROW News

STATE OF THE STUDENT ADDRESS

EVENT COVERAGE Find out how well the student body is faring at Cal State Fullerton.

With leaking bowls and mangled tile, the Physical Plant has started their restroom reconstruction in the classroom wing of the Kinesiology and Health Science building.

“There are certain restrooms that are long overdue for a major overhaul,” said Willem van der Pol, director of Cal State Fullerton’s Physi-

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need of an upgrade, van der Pol also assured that these exact restrooms are the ones that will be receiving the overdue makeover.

Everything will be taken out – including partisans, sinks and mirrors – and replaced with brand new tiles on the walls, new lighting, new partisans, new toilets and new urinals, van der Pol said.

SEE BATHROOM - PAGE 3

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California Faculty Association OKs Tentative Contract Daily Titan Staff Writer

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BY MICHELLE RAMOS

Daily Titan Staff Writer

Each year students of Engineering 419 gear up to compete against schools around the globe in the Society of Automotive Engineers Collegiate Design Competitions. Of the five major projects produced, two of them competed at the competition this year, which included a radiocontrolled aircraft and a Mini Baja, which is a dune buggy-like vehicle.

The class, taught by engineering Professor Jesa Kreiner, provides an arena for graduating mechanical engineering students to put their knowledge to the test.

In aero design, a team of six students designed and constructed a radio-controlled aircraft that was set out to carry as much cargo weight as possible within a restricted wing area of 1,000 square inches.

The testing process was conducted with the help of a wind-tunnel that would simulate actual flight. With the help of computer modeling and simulation, they were able to create landing gear that would allow the plane to ease safely onto the ground.

At this year’s competition the safety of the landing gear could not stop an untimely crash.

“We were in eighth place after our presentation and technical report, and then we had an engine malfunction, [the plane] crashed and snapped the wing in half,” 29-yearold engineering student Tony Bova said.

Out of 37 teams, Cal State Fullerton’s aero design team placed 17th

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Central Michigan Life

Sales Promotion Materials • CNBAM 2008 • • DIVISION 3 • CATEGORY B •

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

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Kottamasu is Trustee Sam School CommitAdHoc Medical a lot has develsaid and chair tee the medical school oped regarding the Board granted project since Michael Rao President University forward in Septhe power to move

tember. an update on â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ll be giving last Trusteeâ&#x20AC;&#x2122;s the activities since said. â&#x20AC;&#x153;We made meeting,â&#x20AC;? she in affiliation significant progress agreements.â&#x20AC;? he hopes to Kottamasu said in plans done have affiliation forward to purspring and looks in upcoming suing the matter months.

Trusteesâ&#x20AC;&#x2122; agenda In the Board of no for CM Life, binder prepared provided regarding section was of Thursdayâ&#x20AC;&#x2122;s content the what be, but Kottamasu update will â&#x20AC;? prepared to said heâ&#x20AC;&#x2122;s â&#x20AC;&#x153;definitely that arise in questions answer any discussion.

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4-%.43 7!3().'4/. !0!2 to Central MichiIn an e-mail Vice President gan Life, Associate Steve Management y Center. of Facilities of a Bovee Universit took office, four camconstruction the Lawrence said When Rao firstheld each year. Rao later the west side of parking lot on Human Services pus forums were and then evenforum a year atEducation and to begin in went to one them because

By Sarah Schuch Building is arranged or faculty memstopped holdingsaid.

RTER rator tually will replace is and 3ENIOR 2EPO Rao Ask an administ was low, he mid-May 2009 a whole lot,â&#x20AC;? y President Michael remaining Washand the tendance hasnâ&#x20AC;&#x2122;t changed Life.

President Michael ber if Universit one of the two comon campus, â&#x20AC;&#x153;My visibility University by more told Central Michigan Street Apartment that â&#x20AC;&#x2DC;maybe.â&#x20AC;&#x2122; increased or visible or reachable ington has previously things â&#x20AC;&#x2DC;yesâ&#x20AC;&#x2122; be to his poRaoâ&#x20AC;&#x2122;s salary you heâ&#x20AC;&#x2122;s Rao be some other answer is likely plexes. since he began â&#x20AC;&#x153;There may and heâ&#x20AC;&#x2122;ll tell I am involved associate directhan $93,000 full plate of we can do to ensure that Ask Rao himself, Joan Schmidt, r, new rator with a Life, said some in particula sition in 2000. discussed be Residence will with of raise a busy administ and many people clam- and give students â&#x20AC;&#x201D; tor to live in the Raoâ&#x20AC;&#x2122;s annual to spend time Trustees â&#x20AC;&#x201D; a chance responsib ilities the Board of tenants will continuefor the 2009ce attention .

Thursday at often, studentssaid. his performan oring for his remaining complex She said the for as long if they see Rao me,â&#x20AC;? he meeting, where said Jeff Caponigro, year. held the forums But ask a student approach ing him, and 10 academic Rao said he ble taken the proper will be reviewed, chairman. efore there was in which there slightly really.â&#x20AC;&#x2122; or feel comforta university has announcing the of Trustees July 1, likely to be â&#x20AC;&#x2DC;notthat students as he could.many (forums) journalism Board slack-jawed. s in salary as of the answer is was not chief precaution at Central, there attained a job as a web producâ&#x20AC;&#x153;We had I donâ&#x20AC;&#x2122;t feel all and wasitâ&#x20AC;&#x2DC;Life.â&#x20AC;&#x2122; his current ButRaoâ&#x20AC;&#x2122;s theirstarting said Megan were no participa nts at sense ofand â&#x20AC;&#x153;Heâ&#x20AC;&#x2122;s here, but surprise would project.ernotified said. â&#x20AC;&#x153;In fact as far in s approachable,â&#x20AC;? at thethem 2000, was $200,000, The staff Detroit and he Free Press just seven my time,â&#x20AC;? students 2008, is $293,550, she sometime â&#x20AC;&#x153;We see him as I was sac- quickly as of Jan. 1, a good use of of the situapride, salary,become as the growthadvance senior who said times in which as we knew months many with of Central Clark, a Troy events, but not much else. after benefits. will were graduation.

Normal dealing them by of their not including stu- there being with donors or School, tiny paperare providedthe said. â&#x20AC;&#x153;Most of mirrored sees Rao at big richtion,â&#x20AC;? sheThe so theyâ&#x20AC;&#x2122;ll at a lot of different a fledgling rificingmid-Michigan dealt with.â&#x20AC;? staff Those figures worked in May, through shoddy media reâ&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t see him Jon Christens, a Mid- things that needed to be teachers done (leasing) director of people professor of tapestry andofeventstion said that be Steve Smith, college, probably associate typewriters out.â&#x20AC;? and leaky never full compensa dent events,â&#x20AC;? figured their feels the presinal de-have shaped be moving pro- ceilings in the Tim Brannan, totals lations. Raoâ&#x20AC;&#x2122;s who said he was officially the facebenefits and professio of Central project at certain new and The humble weekly education land senior dark, and moving starting would last this

by Provost from hall to hall to available only ent Asso- teacher package including to The Chronilong. to the Trustees President t, said anyone with dent is really posed his openthe nation.

Werevelopmen hall Student Governm they around $435,050, according before and Vice like Rao findingative . g,today, its current home at Wallace idea times, like at Education a feel for Lifecle alumni with somethin to wantthe to get . have of Higher spread coast to thatto JuliaFinance ac-Central and Administr that is going Life would evenciation meetings Rao does not seem of 436 Moore Hall. salary was increased forums,Normal Raoâ&#x20AC;&#x2122;scontinue coast and 3 percent anew after ity. to Christens said try to attend hit | 5A he $285,000 presence marks. commun tually from (his provide Life the brought a launchpad that suggested TRUSTEES amount journalism forBrannan thou- said. education said sheâ&#x20AC;&#x2122;d The first cessible and female publisher of the â&#x20AC;&#x153;I havenâ&#x20AC;&#x2122;t noticed events. Clark Orga- of reporters, to the school, spawning courses SALARY | 10A ly changed,â&#x20AC;?

Studentsands student-organized and has) necessariphotographer and Jackson Citizen Patriot at Registered forums. was 7A a | news editors like to see him a department. Life brought journalmight leave the original or student PRESENCE staff editor on staff. A former editor in nization meetings appeared at the CMU ism to life at Central. night in the Rao most recently on Tuesday Holiday Festival

By Sarah Schuch 3ENIOR 2EP ORTER

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speakers. for the incoming to take their W Newspaperâ&#x20AC;&#x2122;s impact will â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s nice for them and give us tric Company here p.m. time to come n e , 1950s, 3C on university , 2C i oThe speak at 5 W The said. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s cool S c a g lW 1970s, 4Cwords of wisdom,â&#x20AC;?W heThe but at She is currently 1990s successful, , 6C who will speak Ligocki is curcompanyâ&#x20AC;&#x2122;s that theyâ&#x20AC;&#x2122;re reallynot all people are the 1:30 p.m. certhe Chief and rently W The beginning at the same time â&#x20AC;&#x201D; just happy,â&#x20AC;? of the founded vice president Ofto be CEOs Executive leader W Theis 1960s, 4C Central Michigan Lifeemony, business W and , currently The 1980s, 5C looking ficer of Grupos said , 7C he said.

W The 2000s of India Strategy.

2C Motors, Jeff Blevins the CEO of Park Salinas use is Algonac senior the skills necthe Westingho Gallery, concX West know first D\\eX DlkpX a Mexican the speakers after one of the of largest indepenfe\ utito become successful glomerate owned 8cY\ik JZX^c` companies to been in essary Salinas. dently . energy and has graduation in fea- Grupo Zb` day. be nuclear will lize in 100 years. formerly BXk_c\\e C`^f art gallery for more than e- She was Three guest speakers gallery is based 13 commenc lo- existence Blanc senior Keith of Livothe world. The has an affiliate cZlh5Xb"a^[Z#Xdb tured at the Dec. said Director of the CEO Tower Automotive, as Grand Southfield and his gratitude nia-based Ford ceremony, of expressed ment Steve Smith. the vice presidentspeak at cation in Miami. use Elec- Flewelling Media Relations are Kathleen Li- well as She will Mutyala of Westingho Motor Company.

The speakers and Meena the 9:30 a.m. ceremony. gocki, Albert Scaglione nt Voice â&#x20AC;&#x2122;s Independe Mutyala.

Michigan University

By Jake Bolitho 3TAFF 2EPORTER

The 90th Anniversary theme of â&#x20AC;&#x153;WHAT A LIFE!â&#x20AC;? was created by a 2001 alumnus. From there, the sales promotion was built through input from editorial, advertising and public relation staffs.

will gain Graduating seniors three busifrom words of wisdom commencement on ness leaders

Serving as Central 90 Years of

SpirTitattoos!

You only get one 90th Anniversary... so we wanted to

play it up big!

We spent all Fall 2008 leading up to the big day, the official 90th Anniversary Birthday edition...

WEDNESDAY

December 3, 2008

g n i m o c HomeBBQ RoseRowdies

EVENT MARKETING. 1) HOMECOMING. We hosted a BBQ at Tailgating for all alumni, students and friends of Central Michigan Life. Not only did we feed our readers, but we also handed out 90th Anniversary Football tattoos, What A Life! bracelets and 90th Anniversary What A Life t-shirts. The tailgating tent was lined with â&#x20AC;&#x153;Decade Postersâ&#x20AC;? displaying front pages of Central Michigan Life through the 9 decades of covering Central Michigan University.

2) ROSE ROWDIE BASKETBALL.

During November and December games, we handed out special papers for the CMU basketball fans known as â&#x20AC;&#x153;Rose Rowdiesâ&#x20AC;? to hold up at the games. These are very popular with the group. In addition, these crazy fans were given special 90th Anniversary Basketball tattoos.

Sales Promotion Materials

Central Michigan Life

k o o b e Fac Flair!

iL fe Tawt itter!

SOCIAL NETWORKING. 1) FACEBOOK.

Our Facebook page was updated with the 90th anniversary logo. Readers and advertisers were given weekly reminders on CM LIFE’s Facebook page of Anniversary activities and specials. We even created special “pieces of flair” for people to add to their Facebook pages.

2) TWITTER.

Our Twitter page also helped reinforce our birthday message to a broader audience. It was a great way to announce the official “birthday” date, and interact directly with many CMU and CM LIFE alumni. The “tweets” back were great.

FACE TO FACE MEETINGS 1) RESIDENCE HALL MEETINGS.

Our public relations interns attended residence hall council (especially freshman halls) meetings during the first month of school. During these meetings we introduced the paper to the new student population. The review included publication dates and where to get a copy, breaking news and the other elements of the online product, our 90th Anniversary significance and events, communicating group events and story ideas to the CM LIFE newsroom, and signing them up for CM LIFE Facebook follow up. We also included a reminder of the Anniversary edition on December 3rd. At the end of each session, a quick Q & A is conducted and winners were rewarded with a CM LIFE “What A Life” 90th Anniversary T-Shirt and bracelet.

Advertiser Special

90th ANNIVERSARY ISSUE

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The advertising rates on this were simple, cheap and effective. We had our biggest issue of the semester, except for the BTS issue. $90 per quarter page. Advertisers could buy in increments of quarter pages at $90 per quarter up to a full page.

The only requirement was they had to have a congratulatory message to Central Michigan Life somewhere in their ad.

Everyone was happy to do so, and many included our 90th Anniversary logo.

1919

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Advertising Sales Flyer for the Anniversary Edition

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SALE NUMBER 9

This advertising contract special is good from September 2008- December 2009. Encourages advertisers to run a minimum 9” advertisement, for 9 times at only $9.00 inch.

9 DECADES IN 9 DAYS (November 14-December 5) This advertising promotion was for the last 9 issues of the Fall 2008 semester. Advertisers ran their first ad at the 2000 year rate (starting at $9.00 per inch), the second ad at the 1990 rate, third ad at 1980 rate, and so on until we reached 1920 rates, for which they ran at 50 cents per inch.