Mustang Daily
California Polytechnic State University Dear Business Owner,
CNBAM Best Training Program The Mustang Daily is working to promote itself at different venues including Open House and a booth in the University Union during UU hour on campus. We are asking local businesses to
From thedonate moment new advertising account Daily executive throughof thedistributing Mustang Daily doors, they are giftacertificates to the Mustang for thewalks sole purpose them to welcomed into a fun and constantly learning work environment. We of pride onthat our strong office students as prizes and give-aways. We are asking for a donation anyourselves amount and structure,larger opendonations communication and our ability to meet client needs and expectations. Our be broken down into gift certificates of $5 or $10. This can serve as a motto at California Polytechnic Stateadvertising UniversityasisitLearn by Doing and Mustang follows that strategy supplement to your is yet another way to the promote yourDaily business on campus with pride. as well as your relationship with the Mustang Daily. Please give your donation to your advertising representative. Thank you and we appreciate your help in supporting the There areMustang two forms of training the Mustang Daily offers. Training I is a training program at the Daily.
beginning of the school year for all returning and new Mustang Daily account executives. Training II is designed for account executives who are hired throughout the school year. Training I is a three-day training program that touches on everything from how to research clients to how to sell online media packages. This training program is conducted one week prior to the start of school and is meant to get everyone back into the office and ready to start selling for the year. The advertising coordinator and two advertising managers conduct the training sessions. The Mustang Daily Gaby Horta & Ashley Singer uses this opportunity to get everyone together to train, create team bonding and update everyone on Advertising Managers what’s happening in the year to come. The training sessions are thorough and structured, with each Mustang Daily session giving new ideas, techniques and strategies. Training II The Mustang Daily’s system is set up with two student managers that lead two teams of five. The new account executive is assigned to a team and as part of that team they are also assigned a senior account executive who acts as a mentor. The mentor walks them through office procedures, sales calls, selling techniques, client management and office etiquette. The managers and the mentor bring the new account executives with them on their personal sales calls so they can see how to interact and sell to local businesses. The new account executives also participate in weekly team and sales meetings and are assigned mandatory office hours throughout each week in order to submerge themselves into the Mustang Daily office and client environments. The point is to have them learn by doing and to really make them feel part of the bigger picture. Learn by doing creates an environment where the new account executives actively participate throughout the entire training process. This means we do not slam a pile of paper and manuals in front of them and then say, “sell something!” Instead they are mentored and trained with proper materials and tools in order to be educated and confident sales people.
Office: 805.756.1143 mustangdailyadvertising@gmail.com
Mustang Daily