2009-6d-2 by CNBAM

you know she wants ‘em.

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Need an Audience? The most effective way to reach out to the TCU community is to advertise in the Skiff. With over 90% readership and more than 50 distribution points all over campus you can be sure that everyone knows whatâ&#x20AC;&#x2122;s happening when you advertise with the Skiff. Place an ad in The TCU Daily Skiff in four easy steps:

Da U f TC if Sk

Step 1: Contact our office By Phone: 817.257.7426 Monday through Friday, 9 a.m. to 5 p.m. By E-mail: skiffads@tcu.edu Include your name, phone number, and what youâ&#x20AC;&#x2122;re advertising. In Person: 294 Moudy South Step 2: Talk with an advertising representative about an advertising schedule and complete an insertion order to reserve the ad space!

ily

Step 3: Share with us your vision for the ad and our designers will do the rest! Step 4: Sit back and enjoy the results of advertising in the Skiff!

817.257.7426 skiffads@tcu.edu

We Deliver!

GET YOUR PAPER BACK. BOOK BUY BACKS DEC. 15TH - 19TH

8:30 AM - 6 PM AT THE BOOK STORE 9 AM - 5 PM AT THE BLUU SPIRIT SHOP

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Put yourself in the spotlight.

(illuminate opportunity: hold this ad up to the light)

.thgiltops eht ni flesruoy tuP

ruoy pu nethgirB oiloftrop ro emuser .ffikS yliaD UCT eht htiw

ude.uct@sdaffiks | 6247.752.718

(illuminate opportunity: flip this ad over and hold it up to the light)

Hollywood Nails & Spa

Grand Opening

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Beer & Wine 30% off

while you get treated.

all services.

Hollywood Nails & Spa 6248 Camp Bowie Blvd Fort Worth, TX 76116 hollywoodnailsandspa.com 817-735-8100 TCU does not encourage consumption of alcohol. If you do consume alcohol, you should do so responsibly, and you should never drive after drinking. *30% Off offer expires October 31, 2008

Brown-Lupton University Union

Grand Opening Celebration September 2 - 6, 2008

BLUU staff will be giving Building Tours 9 a.m. - 6 p.m. Monday - Friday.

Tuesday (September 2, 2008) Dave Karnes Jazz Trio: 10 a.m. - 2 p.m. Ribbon Cutting Ceremony: 11 a.m. Luncheon in the Ballroom: 12 p.m. (by invitation only) Magician Richard Knight: 4:30 p.m. - 6:30 p.m. walking throughout the building doing magic tricks Tuesday’s Give Away: Union 1gb Flash Drives and Grand Opening t-shirts

Wednesday (September 3, 2008) Joey Carter and Drew Phelps Jazz Trio: 10 a.m. - 12 p.m. Jim Wright Symposium featuring Charlie Wilson: 12 p.m. ticket required Laser Tag at the Amphitheater: 5 p.m. - 7 p.m. Free food for students: 6 p.m. - 8 p.m. Iron Man: 7:30 p.m. and 10 p.m. in Union Ballroom Wednesday’s Give Away: Union Stress Balls

Thursday (September 4, 2008)

Brown-Lupton University Union Services BLUU Offices and Services Frog Prints Barnes & Noble Spirit Shop Mail Center ID Center Student Government Association Student Affairs Student Development Services

Fraternity and Sorority Affairs Health Promotions Center for Ethical Leadership and Responsible Citizenship TCU Transitions Catering 1873, Market Square, and Corner Store

Market Square, The Corner Store, 1873 Grand Opening: 10:30 a.m. Mariachi de Oro, Roaming Mariachi Band: 11 a.m. - 1 p.m. Taste of the Globe International Studies Display: 11:30 a.m. Caricature Artist Adam Pate: 11 a.m. - 3 p.m. outside of Market Center Kinomondo Film-Union Ballroom: 7 p.m. Thursday’s Give Away: Union ID Card Holders

Friday (September 5, 2008)

Everyone wear purple! Friday’s Give Away: Union Highlighters Gaming by Game Stop: 3 p.m. - 9 p.m. Pat Green Concert: 8 p.m. in the Campus Commons Opening Act: Mickey and the Motorcars

Saturday (September 6, 2008) Tours from 11am-6pm SGA Reunion Lunch: 12 noon (by invitation)

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Letter of Recommendation January 20, 2009

To Whom It May Concern: Never did I think that an ad would make me jump up and down. But since Emily started working on the production team at The Daily Tar Heel, I’ve jumped high and low at least ten times. Emily is immensely versatile; she has the creativity to make an eye-catching advertisement for anything from a second-hand thrift shop to an apartment complex. Each advertisement is well organized and contains a dominant element, capturing the attention of the reader. Her knowledge and talent with graphics and typography are unmatched—every advertisement has just the ‘right’ look. Even when I come to Emily with a really rough idea for a few spec ads, uncertain as to whether the client will even run or not, she accepts the job willingly and enthusiastically. She is consistently putting her top-notch creative knowledge to work. I have never walked out of her office unpleased. She is incredibly easy to talk to, and truly cares about making the advertisement exude just the right message. In addition to advertisements, Emily designed many covers, which have been esteemed as the best we’ve seen throughout our Daily Tar Heel generation. With every cover Emily designs, she represents our newspaper with integrity and passion—the best of the best. Because of Emily, it’s easier to do my job. It’s next to impossible to turn down the brilliantly designed advertisements she creates. And in turn, our clients are greatly satisfied because their advertisements are noticed and the cost of the advertisement becomes well worth it. Sincerely,

Jenna Tenace Daily Tar Heel Account Executive

Letter of Recommendation January 16, 2009 Nomination for Emily Van Tassel as Designer of the Year: I would like to offer a personal and professional nomination for Emily Van Tassel for Designer of the Year. Emily began working at The Daily Tar Heel a year ago during her junior year at UNC. She works as an Advertising Production Assistant in the Advertising Production Department under my supervision. Emily creates her own schedule and generally comes into work for several hours, three days a week. She is primarily responsible for the creation of ads and speciall issue covers. Not only does Emily create the work but often comes up with the entire concept of a campaign or a special issue cover. Emily works well with little or no supervision. She works well under pressure and has always met or beat deadlines. Emilyâ&#x20AC;&#x2122;s creative energy flourishes when given free range on projects and she seems to have an endless creative drive. Emilyâ&#x20AC;&#x2122;s drive and creativity has helped The Daily Tar Heel win awards this past year. I highly recommend Emily for Designer of the Year.

Sincerely, Penny Persons The Daily Tar Heel Advertising Production Manager (919) 962-3999

Entry 1: Carolina’s Finest Special Section - DTH House campaign

cleanest bar bathroom? find out March 16 in

Carolina’s

FINEST our special awards issue chosen by YOU, the readers of the DTH

best place to get a frozen dessert? find out March 16 in

Carolina’s

FINEST

best place to get your caffeine fix?

our special awards issue chosen by YOU, the readers of the DTH

find out March 16 in

Carolina’s

FINEST our special awards issue chosen by YOU, the readers of the DTH

Entry 2: New Student Guide in special DTH edition distributed at new student orientation

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Entry 3: Welcome Back Special Section Cover

Welcome Back ISSUE

day6 r u t Sa u s t 1 Aug2008

The Daily Tar Heel

h a R Rah Li na Ca r’ na ‘Li

Entry 4: On the Career Path Special Section - DTH House campaign

Get a head start in the game of life

ON THE I]Z 9V^an IVg =ZZa CAREER PATH

A Daily Tar Heel supplement for the 2008 Fall Career Expo and the Diversity Career Fair

Tuesday, September 16

Some things should never be left to chance

ON THE I]Z 9V^an IVg =ZZa CAREER PATH

A Daily Tar Heel supplement for the 2008 Fall Career Expo and the Diversity Career Fair

Tuesday, September 16

Donâ&#x20AC;&#x2122;t get lost in the shuffle

ON THE I]Z 9V^an IVg =ZZa CAREER PATH

A Daily Tar Heel supplement for the 2008 Fall Career Expo and the Diversity Career Fair

Tuesday, September 16

Entry 5: On the Career Path Special Section Cover

Hit glass ceiling, go back 2 spaces

I]Z 9V^an IVg =ZZa

ON THE CAREER PATH

Get a raise, move ahead 1 space

A Daily Tar Heel supplement for the 2008 Fall Career Expo and the Diversity Career Fair

Overworked and underpaid, go back 1 space

Watch Tar Heel basketball from new corner office

Go through tons of interviews

First â&#x20AC;&#x153;realâ&#x20AC;? job

Decide to go back to school

Survive unpaid internship

p ve am o es -v , m ac Re me sp su d 2 re ea ah

Graduate

Finally land dream job

Recession finally ends

Make parents proud, move ahead 1 space

Pay off student loans

e us ou ly g y l a n tu thin d i 1 c e A e rn 10 m a N so le CO E

Tuesday, September 16

p G m rom et b ov o ig 1 e t sp ah ion ac ea , e d

Visit Chapel Hill for 10-year reunion

Change careers

Entry 6: Hot Spots Special Section Cover

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Entry 7: DTH House campaign to advertise for classifieds

Cost of driving to Charlotte to drop off the couch you sold with a “free” ad on craiglist.

Cost of placing a classified ad in The Daily Tar Heel.

Ease of renting a truck to move the furniture you just sold with a “free” ad on craigslist to Greensboro.

Ease of placing a classified ad in The Daily Tar Heel.

Time required to negotiate arrangements for the car you just sold with a “free” listing on eBay.

Time required to place a classified ad in The Daily Tar Heel.

There’s no such thing as free,

SELL SMARTER. dailytarheel.com/classifieds

There’s no such thing as free,

SELL SMARTER. dailytarheel.com/classifieds

There’s no such thing as free,

SELL SMARTER. dailytarheel.com/classifieds

Entry 8: Exam Guide Special Section - DTH House campaign

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SURVIVAL GUIDE coming Friday, December 5

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SURVIVAL GUIDE coming Friday, December 5

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SURVIVAL GUIDE coming Friday, December 5 10

Entry 9: Holiday Gift Guide Special Section Cover

dth

Holiday Gift Guide

Entry 10: DTH Advertising Department Client Holiday Card

The Daily Tar Heel Advertising Staff wishes you Happy Holidays and a prosperous New Year!

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A University Times Publication

MENU GUIDE Menu samples from local eateries, coupons and information important to a hungry, thirsty, student body.

Restaurant Guide for the UNC Charlotte Area

HOUSING HOUSING HOUSING GUIDE GUIDE GUIDE 2009 2009 2009 A UNIVERSITY TIMES PUBLICATION

A UNIVERSITY TIMES PUBLICATION

Offering everything students need to know about moving out and moving in from roommates to renters' insurance.

Early Bird Specials

Rates effective through January 15

• Full Page Black and White: $450 (regularly $480)

• Full Page Full Color: $680 (regularly $730)

• Half Page Black and White: $275 (regularly $300)

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704.687.2160 Call now to reserve your space!

LETYOUR VOICE BE HEARD Sp e a ku pa n dy o uc a nwi na ni Po dj u s tf o rt e l l i n gu s wh a ty o ut h i n ka b o u ty o u rc a mp u sn e ws p a p e r . T h eUn i v e r s i t yT i me si ss e e k i n go p i n i o n a t e da n d h o n e s tr e a d e r st os h a r et h e i rt h o u g h t sa sp a r to f a f o c u sg r o u p . Da ya n de v e n i n gs e s s i o n sa r ea v a i l a b l e . Re f r e s h me n t swi l l b ep r o v i d e df o ra l l p a r t i c i p a n t s .

January 5, 2009 This letter serves to nominate David Banemanivong for CNBAM’s Designer of the Year. David Banemanivong came down to UNC Charlotte’s Student Media in May of 2008, stepping in to the recently vacant position of Creative Director. David hit the ground running as the only student designer working the summer sessions. His impact was felt instantly in the quality of our printed publications as well as in our online ad creation. In July, David designed the cover for our 2008 Menu Guide and over the summer put together our two biggest issues of the year, Welcome Back and Survival Guide. Where he really shined was his series of ads and posters for “Pizza and a Paper,” an event offered in the fall to draw attention to The University Times and attract new readers. David’s specialty is hand drawn designs and type that he digitizes for a cutting edge look. He uses bright colors and urban themes for a specific look, one might call collegiate graffiti. A hard worker, David is known by his peers at Student Media for his high skill level in drawing, his ability to strive under deadlines and willingness to always try. His warm personality is welcomed by students and professional staff alike, David has been wonderful in helping other students in online ad creation and capturing ideas; the process from the idea in your head to the ad in the paper. Most design students look to copy the current design trends to stay on top, David on the other hand is one of the people they mimic. Respectfully submitted, Pete Hurdle Graphics Production Coordinator, Student Media Publications Digital Media Professor, Art Department UNC Charlotte

January 6, 2009 CNBAM Award Selection Committee: I am writing to recommend David Banemanivong for the Designer of the Year award given by CNBAM to honor and recognize this special student and employee who has an abundance of and an overwhelming presence of creativity. I was extremely excited when David was selected by his peers to be our creative director during the 2008-2009 academic school year. His dedication to his artwork and Student Media is evident. He first came to Student Media during the summer and served as the only staff member in the creative department. During the summer, David dove right into the position. He designed and layed out our two biggest publications of the year â&#x20AC;&#x201C; the Survival Guide and the Welcome Back issue. It was a massive undertaking, but David did it with ease. His work was of stellar quality and he took great pride in it. David works wonders under the pressure of deadlines and last minute changes. Not only does he keep calm but he also maintains a great attitude while fixing those last minute changes. He is inventive, imaginative, and willing to go the extra mile for our clients and to help other students in the creative department. What I like most of all is his true dedication to Student Media. He is not opposed to staying late to make sure that a client has approved their ads or rechecking the final dummy to ensure that there are no mistakes. David takes his job to a whole new level. I am sure that when he leaves UNC Charlotte our students, staff and clients will miss his personality and his amazing, artistic creations. He is extremely deserving of this award from CNBAM. Sincerely, Kelly Merges Marketing AdviserÂ

Dear CNBAM judges: I am so excited to recommend Cassie Rupp as Designer of the Year. This year has been an intensely busy year for Cassie, and it is her greatest strength, her positive attitude, that has brought Ms. Rupp the successes she has achieved. This fall, I had the pleasure of working with Ms. Rupp as her zone manager. She was the creative for a zone of five salespeople, all of whom were the top salespeople on staff every month. With these high sales came loads of ads, and Cassie was by far the busiest creative on staff this semester. In addition to her full-time duties at The University Daily Kansan and full-time course load at KU, Cassie was also a full-time model and a parttime sales associate at a local boutique. A quality by which Cassie upholds herself is reliability, and even though she had more than her share of other duties outside of The Kansan, Ms. Rupp always finished our ads in a timely manner. Cassie is a worker who will work at all hours, midnight or 2 a.m., to get what she needs to get done. During busy time periods, such as when we would have deadlining special sections, Cassie would routinely stay late in the office or come in on Sunday nights to make sure she finished all deadlining ads. Often on these late nights Cassie would also take the opportunity to learn more about design and advertising. She spent hours every week working with our online manager refining her skills in Adobe Illustrator. Cassie would also spend hours asking questions with other creatives and our production manager, learning color separations, printing, production, packaging the newspaper and learning the colors that printed most vibrantly. With two of our creatives in the school of graphic design, Ms. Rupp organized an ongoing training for herself with them to learn more about effective design. Cassie is so passionate about design and advertising, that during her free time she would cut out ads she found visually appealing and effective, to constantly freshen her mind with effective advertising. Cassie is always bettering herself so she can gain a wide variety of expertise. She genuinely has her heart and soul invested into the people, clients, The Kansan and the work she does every day. Our zone was so lucky to have Cassie as our creative. Cassie encompasses a selflessness and a quality that makes her give everything she has to others, and these qualities were very appreciated within the staff and our zone. Although Cassie had an intense workload, she never complained. Ever. Cassie is always willing to help anyone who needed her, and she genuinely cares about people. An example of Cassie’s selflessness was when I was looking to redesign an ad campaign for one of my biggest advertisers. This client has a very specific image to uphold, and to completely revise the campaign we needed a very good idea. I came to Cassie with the idea to revise the campaign and she literally put her other work on hold to sit down with me until we came up with an idea we couldn’t live without. These were the most visually stunning ads I have ever seen in The Kansan, and with Cassie’s insistence on strategic color usage and simple design, the ad easily was created more effectively than my client’s campaign had ever been. A challenge with this client, a local dance club, was cleaning up and simplifying his ads. With Cassie’s hours of collaboration with me, she was able to simplify the ad by exaggerating the color usage

and strategic message. After running the ad once, I received at least five compliments from my peers on the jaw-dropping visual aspects of my client’s new campaign. I am now able to sell my client spot color over black and white, due to the arresting color usage as Cassie’s suggestion. Cassie’s sheer willingness to work and help our team be the best it can be has allowed the salespeople to increase their gross sales. Cassie constantly went on sales calls with reps to help better communicate the strategic message behind an ad idea. In addition to helping sell with the sales reps, Cassie constantly had her eye out for new business opportunities for the reps, even reps outside of her team. Last spring, Cassie presented one rep with a new business prospect, a local car repair shop. She went on the client call with the rep, and together, combined with Cassie’s infectious enthusiasm and passion for The Kansan, they were able to sign the new business on a $4,500 yearly agreement. This fall, Cassie would bring new business ideas to our zone, such as political candidates. This very idea helped our zone break goal for October and gave us a massive boost for November sales, with the zone selling thousands of dollars in additional revenue based on Cassie’s idea. Cassie would often make several spec ads for new businesses so that our clients would have more options when deciding on advertising. For one specific client, a local Italian restaurant, Cassie made six spec ads for the client, which played specifically to his personality, for he had a need for control. The several, well-designed options Cassie created for the client impressed him so much that the rep, for the first time, was able to really draw out an interest with this difficult client. In addition to providing new opportunities to the sales reps, Cassie worked hand-in-hand in helping better all ads at The Kansan. Through her experience working with professionals at Axiom Corporation in New York City, Cassie conducted numerous discussions about effective marketing strategies and trends in major corporations across the nation. Cassie would share this information with the other creatives, as she consistently initiated discussions among the creative staff on how to better the ads for all salespeople. On occasion, Cassie would share helpful design and advertising Web sites with the salespeople and the creatives. Her clean and eye-catching design style and her constant dedication to learning really upped the effectiveness and standard of excellence for ads in the office. It has been a true pleasure working with the undeniable talent and contagious positive attitude encompassed by Cassie Rupp. Cassie’s work ethic is incredible, and her design skills, as well as selflessness and willingness to help and constantly better herself, are the characteristics that define the talent Cassie exudes. I could talk all day about Cassie’s wonderful talent, but her bubbly attitude and optimism truly brightened the office morale each and every day. I am more than happy to nominate Cassie Rupp as the nation’s designer of the year. Sincerely, Laura Vest Zone Manager

Dear CNBAM Judges, I write to you today with great pride to nominate Cassie Rupp for the award of Designer of the Year. 2008 was Cassie’s first full year on the staff of The University Daily Kansan and in many different ways she helped both the paper as a whole and its individual account executives enjoy great success. Cassie was thrown into the fire immediately when she started in the spring as the creative for the Majors department here at The Kansan where she was in charge of putting together ads for some of The Kansan’s highest revenue accounts such as The Hawk and the Eldridge Hotel. She did so with utter professionalism and with great skill and was complimented consistently by many of these accounts for her good work. This past fall she served as the creative for the most successful zone here at the University Daily Kansan headed by Salesperson of the Year nominee Laura Vest. This zone faced the duel challenge of overcoming last year’s record numbers and a tough economy as the zone finished $11,786 over goal or 109%. With the accomplishment of being the highestperforming zone though comes the challenge of having to produce more advertisements than any other creative on staff. To ensure that she was able to keep up with this workload Cassie has worked hand in hand with the reps of the zone to make sure that they are as satisfied as possible with the ads that she is generating for them. This is never more evident than for Abe & Jake’s a local nightclub here in Lawrence which is not only one of the highest-revenue generating accounts here at The Kansan but also host to numerous promotional events for our paper as well. Cassie strived to create a consistent campaign for the account that was sexy and yet fun and thus proved enticing to KU students and has helped Abe and Jake’s continue to see their business grow. In addition to some of The Kansan’s highest-revenue accounts, Cassie has also tackled some of the paper’s trickier accounts. A perfect example of this is The Etc. Shop which has long been recognized as one of The Kansan’s more difficult accounts due to the owner’s exceptionally high standards for ads and thus equally high difficulty to please. The account at the same time has long been recognized as a great untapped source of income if only these obstacles could be overcome. Cassie looked at the account’s past ads and concluded that perhaps one of the reasons it was so difficult to satisfy the account was that the ads were too busy to be effective. She worked hand in hand with their account executive took the campaign in a fresh new direction creating a new slogan for them of “Charm Everyone one your Guest List” and the client was thrilled instantly. For the first time ever the client didn’t make a single change on a first draft of an ad The Kansan provided to them and they requested a complete campaign with a similar theme which led to a quick tripling of their advertising budget. Now a client that was once viewed as hopelessly difficult has now been made exponentially easier to work with all through the execution of Cassie’s ad campaign. These two examples are just a small sample of Cassie’s range as a creative. She adapts her creative pallet easily to the needs of both the client and the account executive to deliver them the best results possible. In addition to her range she possesses a tremendous work ethic as well. With the success of Cassie’s zone comes a tremendous workload of

ads which Cassie works tirelessly beyond what other creatives on staff work to ensure that the work is done but also to make sure that each ad looks as good as possible. Cassie is also not afraid to ask for help on occasion from other creatives if the workload gets too daunting to ensure that her zone gets their ads in a timely manner. Cassie reciprocates this teamwork when she can as demonstrated his past summer when The Kansan found itself overwhelmed by a high workload for its record-setting â&#x20AC;&#x153;Back to Schoolâ&#x20AC;? issue Cassie happily came in every night for two weeks to help produce ads when she wasnâ&#x20AC;&#x2122;t even on staff as she loves working for the paper so much, These are just a few examples of some of the fine work that Cassie has produced for The Kansan throughout this past year. She has a fantastic combination of both creativity and work ethic that made her an absolutely vital part of The Kansan this past year. Her fantastic work has resulted in tremendous results for the clients of The Kansan and large paychecks for the account executives in her zone. It is only fitting now to reward her for these accomplishments and I hope you will see fit to do so. Sincerely,

Jon Schlitt Sales and Marketing Adviser The University Daily Kansan

Dear CNBAM Judges, It is my great pleasure to write to you today to nominate Casey Walsh for the award of Ad Designer of the Year. Casey spent all of 2008 as an ad designer for the account executives of The University Daily Kansan and her work was exceptional as she helped many of The Kansan’s account executives achieve record numbers. At the same time Casey helped pioneer new territories for her fellow ad designers on staff. One of the first things that is impressive about Casey Walsh is the sheer number of ads that she must produce on a weekly basis. The Spring of 2008 was the most financially successful semester in the 100 year plus history of The Kansan. With such tremendous financial success though comes a need for more ads to be produced. Casey was at the forefront of this as she served as the creative for The Kansan’s most successful sales zone. While other ad designers on staff would generate 5-10 new ads per week Casey found herself having to produce 15-20 fresh ads per week ranging from 6 column inch ads for an auto repair shop all the way up to full page full color ads for a local dance club. In each case she produced every ad swiftly and with the utmost professionalism. Her final products reflected her impressive background in graphic design and went above and beyond not only the client’s expectations but the account executive’s as well. The high volume of ads that Casey must produce necessitates a high work ethic and she certainly possesses that. Casey can constantly be seen in the production offices of The Kansan working late at night to make sure that the account executives on her team will have the ads that they need when they need them. This work ethic helps translate into a great amount of trust from the account executives that she works with. Account executives will come to her with the bare bones of an idea that she will then help flesh out into an ad that effectively combines copy, images and color. She has also helped account executives realize the potential in many of their accounts. A perfect example of this is 23rd Street Brewery a local micro-brew/restaurant that is more popular with the older crowd in Lawrence but not as popular with the student body. This is partly due to the fact that the client has never advertised in The Kansan with a great amount of frequency preferring instead to spend their money in competitive media that is more targeted towards older readers. Casey spent countless hours working with the account executive that was handling 23rd Street Brewery hashing out numerous ideas until Casey was absolutely certain that she could produce an ad that the client would be pleased with and that would prove effective as well. She personally accompanied the account executive to the sales pitch where they proposed two separate ads, one for the men’s basketball championship commemorative section that was aimed at both students and alums alike and one for the Insider’s Guide product aimed at incoming freshmen. Casey personally backed up the account executive by explaining to the client why she felt the proposed ads would be visually effective and thus effective for the client’s revenue. 23rd Street Brewery instantly agreed to buy both ads and began its relationship with The Kansan that then proceeded through the summer and into the Fall. Without Casey’s professionalism they never would have spent a dollar with The Kansan. For this and many other reasons Casey was recognized by her peers on The Kansan as the Creative of

the Semester for the Spring of 2008 and for the Spring of 2009 she will be promoted to the position of Creative Manager at The Kansan. In addition to producing superior ads for the account executives of The Kansan, Casey has demonstrated superior leadership by working to better reward her fellow ad designers at The Kansan. With record-breaking revenue at the paper also comes record commission checks for the account executives of the paper. In her conversations with her fellow ad designers Casey discovered that coming into the Fall 2008 semester that their motivation was perhaps at risk as they were putting forth long hours producing high quantities of ads but seeing little to no compensation. Casey came up with a proposal where in every ad designer would receive 8% of an account executiveâ&#x20AC;&#x2122;s commission for the month. An example being that if an account executive earned $1,000 in commissions for the month than their ad designer would receive 8% of that amount or an $80 bonus. The plan was quickly approved by the student business manager and has proven to be a valuable tool in keeping the ad designers motivated this past semester and has helped promote a better sense of teamwork between the ad designers and the account executives. Caseyâ&#x20AC;&#x2122;s great work this past year has produced tremendous results. Her superior creative abilities and output were a major factor in the account executives of The Kansan achieving record-breaking numbers. And her leadership in creating a commission plan for her fellow ad designers of The Kansan has helped create added motivation for that team as they work with the staff to build even more record-breaking semesters. It is the combination of these two that make her the tremendous asset that she is and also make her deserving of this prestigious award. Sincerely, Jon Schlitt Sales and Marketing Adviser The University Daily Kansan

Dear CNBAM judges: I am so excited to recommend Casey Walsh for Designer of the Year! She has completely redefined the role of a creative, a leader and a team member at The University Daily Kansan, and is the utmost qualified candidate for this national award. Of all the characteristics of a designer, a passion for the organization, salespeople and clients, as well as a commitment to constantly better oneself, are, to me, as a salesperson and manager, without a doubt encompassing of the position. Casey Walsh truly exemplifies these characteristics. Last spring, I had the pleasure of managing Casey as our zone (team) creative. Immediately, I was shocked by the ease with which the team worked with Casey. Of all creatives I had met, Casey had the most open and positive attitude, and for a position that entails so many changes to one’s personal work and criticism, Casey always took criticism easily and as a learning experience. Casey was the first creative to actively communicate with the Account Executives with a positive attitude and urge to help. In zone meetings, Casey took the time to provide feedback to the salespeople and ask for feedback as well. When I remember Casey, I will always think “communication among the team.” Casey is also a proactive problem solver. As her zone manager, Casey would come to me when she needed help with a specific salesperson as soon as the problem arose. Casey has an open and honest air to her that made the salespeople very comfortable approaching her. In addition to openness and a willingness to learn, Casey is a selfless team member and leader. I can recall dozens of times when I would need to change an ad and Casey would drop everything to make my changes. She did this for every salesperson, even outside of our team. Being the designer for the highest-selling zone on staff had demanding challenges for Casey. Our zone sold like crazy, and Casey averaged 15-20 ads per week, when the average ads per week was 7-10. Casey was just accepted into the very competitive and prestigious graphic design school and was taking Graphics I, a notoriously stressful and challenging course, while managing her duties as the highest-selling zone’s creative. Casey constantly used what she learned in Graphics to better our ads, using photos over illustrations, full color over black and white, simplicity and white space over clutter, and information on the path eyes follow in advertising to enhance our ads to the target audience and the client. She took the time to educate our zone, as well as other creatives on staff, so that when we communicated the strategy behind an ad, we were able to better sell each advertisement because the design was so strategic and made sense. When The Kansan had upcoming special sections, Casey was the most-swamped creative on staff. Our entire team’s client list consisted of more than 100 clients who needed their ads created by The Kansan, quadrupling Casey’s workload. For two specific special sections, Sex on the Hill and Insider’s Guide, our zone had record-breaking numbers of ads that needed to be created by Casey. She strategized by planning early and communicating with our team the importance of getting any aspect of the ad design in as early as possible, so she could design the best ads possible. I remember Casey coming in on the weekends to finish ads, coming into the office earlier than usual and sitting down with each salesperson to make sure the ad design was on-target. As a result, I was able to sell more ads into Sex on the Hill and Insider’s Guide than I had ever sold, and the ads created a buzz across campus. For Insider’s Guide, a special section deadlining right before Finals Week in May, Casey was finishing our ads while taking her finals and completing her projects in Graphics I. Casey truly did what was necessary to be a team player and get the ads done when or before we needed them. Casey has been a tremendous asset to The Kansan as an outstanding designer, but she has also stepped up as a team leader. With communication between the salespeople and creatives always Casey’s #1

goal, she developed a proposal that was long-overdue, to create more effective relationships among the staff. After Casey noticed a need for better pay for the overworked creatives, she communicated with the business and sales managers, the sales and marketing adviser and the creatives, to formulate a plan that payed the creatives a commission, based on the sales of their zones. Her plan was approved, for the first time in Kansan history. Casey’s plan energized the creatives’ motivation to make more ads for the salespeople and design better ads to increase sales. Casey will tell you the pay increase is her proudest achievement, far above being recognized as the best creative of the semester for a summer and the spring. In addition to leading the staff to an innovation never accomplished before, Casey has tremendous stories detailing her willingness to go above and beyond with the salespeople to make revenuegenerating advertisements. Last spring, Casey worked hand-in-hand with a sales rep and her client, and finally produced an ad campaign that the notoriously difficult advertiser purchased. The client was a local brewery, and a past advertiser with The Kansan who had huge potential. Ali, the sales rep, and Casey, sat down to literally draw out ad ideas until they came up with an idea that caught on. After hours upon hours of collaboration with Ali, the two came up with a simple idea that played to the need of pride for the client, centered on KU’s national championship. The idea took hours and hours to create, and it was completely a team effort between Ali and Casey. With Casey’s knowledge of effective design from Graphics I, she collaborated with Ali Casey’s design knowledge with Ali’s advertising knowledge. After practicing for the meeting the two would go on together, Ali and Casey prepared a package advertising campaign including the commemorative basketball magazine and Insider’s Guide. During the meeting, Ali and Casey worked as a true team, and with their preparation and explanations by Casey of the strategy and effective design elements, in addition to Ali’s knowledge of effective advertising, Ali was able to sell the entire advertising package to the client! This was a big sale for Ali she had worked on all semester. With Casey’s willingness to help and design knowledge, Ali made a defining sale for her semester. Casey went above and beyond in this case, spending hours and hours of her time and truly helping a rep sell more advertising. Of all creatives I have worked with, Casey Walsh truly epitomizes the willingness to help and go beyond the requirements of her job to build a team relationship between the salesperson and the creative. She steps up as a leader every day, dropping what she’s doing to teach a creative or salesperson the elements of effective design. Casey doesn’t settle and is proactive about problem solving, exemplified in her approved pay raise for the creatives, motivating the creatives to work harder for the sale reps and increase revenue with The Kansan. Her knowledge of effective design aided in increasing the ad revenue brought into The Kansan. Of all the creatives I have worked with, Casey Walsh is truly the designer of the year. Sincerely, Laura Vest Zone Manager The University Daily Kansan

John Salvie

Design P o rt f o l i o O U

S t u d e n t

Marketing

M e d i a

Having worked as a graphic designer at the University of Oklahoma for one year, my goal in Student Media is to expand our clientele by providing a variety of creative services. My portfolio consists of print ads as well as

Advertising

a variety of promotional designs used for marketing. Each piece highlights how I use my creativity and graphic design knowledge to meet each individual clientâ&#x20AC;&#x2122;s specific needs.

Campaign

John Salvie // 469.644.3758 // johnsalvie@ou.edu

January 5, 2009 I would like to recommend John Salvie for the top designer award. John has a great interest in learning and mastering all things design. John is very skilled with computer design applications and processes. John has a great talent in that not only is he proficient in computer design, he's a natural at hand drawing. From hand sketching portraits to drawing cartoon characters for marketing campaigns or shirts John has what many could say is now a lost art in the design industry. John began working for us as a freshman and he very quickly showed us his talents. I have worked closely with John since then and have personally seen that he has great management abilities as well. John was selected to be our advertising design manager this year. This is a new position for us and John has done a wonderful job helping to create processes and training for our new design area. In this student position he oversees all aspects of the design process. This includes hiring, training and management of his team of designers and coordination with the student advertising sales manager. The design team has had some inconveniences this year in that remodeling of their new office area was unable to be completed prior to fall semester. Even with tight office space John and the designers worked through the semester with no complaints. John has a super personality and is a true leader. His staff looks up to him for guidance and training. It is not uncommon for him to drop everything he is doing to help a designer with a new technique or short cut in Photoshop. The full time staff here at OU Student Media are proud to have John on our student management team. Again, I'd like to recommend John for the designer award. Please feel free to contact me if you have any questions or need further information. Thank you for your time.

Michael Wehrenberg Production/Design/IT Operations Manager for Student Media University of Oklahoma 405 325-5098 office 405 408-3006 cell

December 16, 2008

Dear CNBAM Voting Committee, I would like to recommend John Salvie for the Designer of the Year award. He is one of the most creative and technically skilled students I have met. John began working in Student Media as a freshman in January 2008. He began his employment in Student Media as a layout coordinator. He was responsible for deciding where the ads should be placed on each page. This position requires working with account executives, newsroom staff, printer employees and advertising clients. He learned the programs very quickly and excelled at his tasks. When a design position unexpectedly became available, John applied. It was during his interview that I saw his outstanding portfolio. I was disappointed that so much talent had been hidden in our office for four months. We quickly put his skills to use. Our department uses a three-step â&#x20AC;&#x153;Advanceâ&#x20AC;? program that lets our students complete the required steps for advancement on their own time frame. John advanced to Level 2 very quickly. He taught Photoshop and Illustrator tricks to other designers without being asked by any member of the professional staff. He brought in his personal Wacom tablet to create his own drawings for advertisements. His ads were being talked about all over campus. One client asked to use his newspaper ad as a poster that was displayed in several high profile buildings on campus. Another client asked him to consult on a campaign and ended up using his hand drawn designs. Soon, designers who had worked in Student Media much longer than John were asking for his help. It was very clear that John had all the essential elements of a great leader. Over the summer, he became our design manager - a position we had been without for over a year. At the same time, we decided it was necessary to increase the size of our sales staff. This meant the designers would have to relocate to a small room outside of the sales office. John saw this as an opportunity to foster an area of creativity. He helped move furniture and equipment into the new space. With no room for a professional adviser in the design office, it has been up to John to manage and lead his staff. This is something that seems to come naturally to him. He continues to teach others the more advanced techniques of design programs. He is responsible for disciplinary action, if necessary. John has much of the say on who is hired as design positions become available. This fall, we completely changed our online presence, and more customers want their online ads to use Flash. John took it upon himself to learn the complicated program (only

one of our professional staff knows Flash.) With some direction from that staff member, John was able to give our customers what they wanted! I hope that I have been able to convey the level of skill that John has brought to his position. In addition to this, he has an amazing attitude. He is never too busy to help and is always willing to take on special projects. He is happy and friendly all the time. John is an irreplaceable member of the team. I have no doubt he will be very successful in his future endeavors. I hope you agree that John deserves this honor. Thank you for your consideration of this very worthy candidate.

Respectfully,

Anne Richard Associate Director, Advertising and Marketing University of Oklahoma Student Media 860 Van Vleet Oval, Room 149A Norman, OK 73019-2052 (405) 325-7099 arichard@ou.edu

Created for Student Media staff members to wear as a way to promote Student Media.

Marketing P R O M O

*See included shirt.

S H I R T

Created for Student Media as an updated and improved rate card for 2008-2009.

Marketing

2008-09 ADVERTISING RATES & INFO | UNIVERSITY OF OKLAHOMA STUDENT MEDIA | THE OKLAHOMA DAILY | FEATURES | OUDAILY.COM

R A T E

m *Hard copy attached.

C A R D

Created OUDaily.com logo and splash background for Student Media.

Marketing W E B

OUDaily

com

I D E N T I T Y

Created for Student Media to promote a fundraiser for United Way and encourage people to donate.

Marketing P O S T E R

Created for OU Graduation Office to encourage students to participate in an online survey.

Advertising P R I N T

A d

Created for OU Honor Council to remind students to resist the urge to cheat during finals week.

Advertising P R I N T

A d

Created for the University of Oklahoma Athletic Department to promote athletic events and ESPN College GameDay.

Advertising P R I N T

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Created for Bill’s, a local bar, to advertise “Happy Week,” a week-long special during finals week.

Advertising P R I N T

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Created for OU Provostâ&#x20AC;&#x2122;s Office to invite students to attend a barbecue hosted by OU Cousins, the foreign exchange program.

Advertising P R I N T

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Created for OU Honor Council to remind students that there are consequences associated with cheating.

Campaign P R I N T

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Created for OU Honor Council to remind students that there are consequences associated with cheating.

Campaign P R I N T

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Created for OU Honor Council to remind students that there are consequences associated with cheating.

Campaign P R I N T

A d

To the CNBAM Judges, During my year as manager of our ad design department, I saw many designers who exhibited great talent and enthusiasm, but Jaclyn Chen impressed me in particular as being both a well-rounded designer and an exceptional staff member. For the reasons listed below, I would like to nominate Jaclyn as CNBAM Designer of the Year. It was apparent from Jaclyn’s earliest designs, from an artistic standpoint, she had something unique to contribute to the department. Jaclyn incorporated her previous layout design experience into her ads, arranging text and objects in very eye-catching, innovative patterns. The best adjective I can think of to describe Jaclyn’s work is “fresh.” They have a way of making the viewer stop and stare, caught off-guard by the unexpected geometry and creative spacing of elements. Furthermore, as a designer, Jaclyn is remarkably versatile. She maintains a clean, trendy, refreshing style that is distinctly her own, and yet is able to cater her ad designs to the needs of the customer. For Joseph Anthony Hair Salon, Jaclyn used calming images and bright colors to convey an image of relaxation and modernity; on the other hand, when designing for a local Italian restaurant, Jaclyn made use of traditional Serif fonts and down-to-earth shapes for a comforting yet classy look. Her ability to create appropriately innovative ads for such a wide range of clientele made her an indispensable asset to both the department and the corporation at large. In the workplace, Jaclyn exemplified professionalism and excellence. She went beyond the basic requirements of punctuality and efficiency to really make the best of her time in the office and the resources with which she had to work. Frequently, she would stay after required hours to finish up a project so that it could be given to the client in a timely manner. In addition, Jaclyn maintained friendly and helpful relationships with the rest of the staff. During staff meetings, she often shared her design expertise with her peers throughout the semester, thereby enriching the learning experience for all of the staff. I believe that Jaclyn Chen is a strong candidate for the CNBAM Designer of the Year. Her technical and professional contributions to the department significantly improved the department’s overall performance, and most importantly, she was a big inspiration to the entire team, pushing the existing standards of ad design and challenging everyone to aspire to reach a higher level of excellence.

Sincerely,

Tiffany Zhou DP Ad Design Manager, 2008

To the CNBAM Judges, As Advertising Advisor of The Daily Pennsylvanian for the past 15 years, I have had the opportunity to work with a large number of talented and dedicated student staff members and department managers. I can clearly rank Jaclyn Chen in the upper echelon of all those students because of her talent, leadership skills, dedication, motivation, hard work, and innovation. It is for this reason that I recommend Jaclyn Chen as Designer of the Year. Jaclyn joined The Daily Pennsylvanian’s ad design department at the beginning of the fall 2008 semester. The job of the production staff has changed over the years. It’s become more of a prepress position, and the staff spends most of the time checking PDF files and converting files into a PDF format. Jaclyn joined the production team to design ad campaigns, but she understood from the beginning the importance of getting everything done by deadline, and that performing the more mundane tasks was part of the job. Jaclyn excelled as an ad designer from the very beginning. A key to designing effective ads is to communicate with the ad rep and the customer, to completely understand the customer’s image and selling point. Too often in the past, ads were designed that may have been visually appealing, but they did not address the message that the customer wanted to deliver. Jaclyn always took the time to meet with the ad rep and discuss the ad before she launched any software. In the case of Fox Leadership, this method made all the difference. Fox Leadership is a University customer that places ads in our paper to announce speaking engagements from University professors and other authors and lecturers from around the country. The people at Fox Leadership always want their ads to look “good” but they could never seem to convey to our design department what “good” meant. They would send us the text and we would add clip art, photography or fancy borders, but they were never quite satisfied with the results. That all changed when Jaclyn took over the account. She spoke directly to the customer, listened to their opinions, and designed an ad template that made the Fox ads stand out without adding any clipart or fancy fonts. The ad design spoke volumes to the image of both the customer and the speakers. Fox Leadership was very happy with the design, and even made the decision to add color to the ad, which of course increased our revenue. Fox Leadership continues to run ads in our paper on a consistent basis, using the same template that Jaclyn designed. During the fall 2008 semester, Jaclyn took on the role of designing “text-only” ads for University departments. These ads improved The Daily Pennsylvanian’s reputation as a group of talented designers. As an ad designer, Jaclyn is one of the best I have ever had the pleasure to work with. Sincerely,

David Graham Advertising Advisor

Sports

T he Daily P ennsy lvani an

F riday, O ctober 10, 2008 P age 11

Who says losing’s a bad thing? By JENNIFER SCUTERI Contributing Writer dpsports@dailypennsylvanian.com

Captain John Elicker (7) and his fellow defenders are angry about their recent play. After allowing no goals in their first seven games, the Quakers have given up eight over their past four contests. Katie Rubin/DP Staff Photographer

M. Soccer has chip on shoulder By BRANDON MOYSE Senior Sports Editor bmoyse@dailypennsylvanian.com

Penn men’s soccer captain John Elicker has a chip on his shoulder. That may be surprising, considering his 7-1-3 Quakers just lost their first match of the season and reeled off seven straight shutouts to open their schedule. But heading into tomorrow night’s match at Rhodes Field against Columbia (2-6-1), Penn’s previously impregnable defense has looked very vulnerable, surrendering eight goals in its last four games. “It’s about understanding that we’ve played poorly and being angry about it,” Elicker said. He feels that the team got back on track in its most recent match, a 2-1 double-overtime loss at Lehigh. Now, the Red and Blue are looking at getting back on the winning track, too. With only six matches left in the season and little margin for error in the Ivy race, a defeat to Columbia “wouldn’t be the end of the season … but it would be one that we might wish we

had,” according to senior forward Omid Shokoufandeh. The Lions’ record masks their dangerousness. One of their wins came against No. 16 Santa Barbara (No. 6 at the time) and their most recent loss was by just one goal at No. 19 Brown, despite the fact that they controlled the tempo for long stretches. Penn is well aware of Columbia’s capacity to play up to its opponents. In New York last season, the Red and Blue needed two late goals to beat Columbia, which was 2-5-1 at the time. However, this year’s Lions are vastly different from those of 2007 — eight seniors graduated, five of whom started last season’s match against Penn. One holdover from last season is forward Bayo Adafin, the lone man up top in Columbia’s 4-5-1 formation. If the Quakers hope to avoid an upset, they’ll have to neutralize him. The sophomore is just 5-foot-8, 164 pounds, but is fast, physical and accounts for over half of Columbia’s goals scored. In order to stop Adafin, Penn coach Rudy Fuller said that his

M. Soccer Columbia 2-6-1

Tom., 7:30 p.m. Rhodes Field

defense will have to pressure him and limit his ability to get the ball in space and turn and shoot. However, the Quakers, who lead the Ivy League in shots and goals per game, will need to exercise some caution in their offense. Columbia’s 4-5-1 formation lends itself to counter-attacks, and the Lions are patient enough to wait for the right opportunity to pounce. Fuller feels that his players got back “to showing who we really are as a team” against Lehigh, and that the change from the previous three games was more one of mentality than strategy. Elicker echoes his coach and is confident that his team can beat Columbia if it plays to its potential. “We just need to be concerned with ourselves,” he said. “If we play like we did earlier in the year, we know we’ll be OK.”

Men’s tennis coach Nik DeVore likes winning — but he sees an advantage to losing, too. “Losing matches is not such a bad thing because then we get to play consolation games,” DeVore said. Consolation matches, and the experience that comes with them, should not be hard to come by for the Quakers today at the Columbia Invitational in New York. With opponents like Penn State, St. John’s, Southern Methodist and Ivy-League rivals Columbia and Harvard entered in the tournament, the Red and Blue will have their work cut out for them. According to DeVore, “word on the street” is that Columbia

has the best team they have had in years. With senior Bogdan Borta, a transfer from Manahttan College, and junior Mihail Nichifor on its roster, the rumors may prove true. “Harvard has the most storied program in our conference,” DeVore added. “Year in and year out they are always going to be the team to beat in our league.” DeVore’s players are only entered in about four doubles and singles tournaments this fall, with the primary goals of experience, strength and conditioning in mind. Taking the court for the Quakers in singles this weekend are Phil Law, Jason Lin, Dmitr y Bur y, A lex Vasin, Adam Schwartz and Justen Roth. The doubles teams will be Vasin/Schwartz, Law/Bury,

and Lin/Roth. The Quakers will be without their No. 1 singles player, junior Hicham Laalej, who lost to Columbia’s Nichifor 6-4, 6-4, at Princeton last weekend. Laalej is currently playing as the 81st seed in the ITA All American tournament in Tulsa, Ariz., where he recently upset the 31st seed Andres Carrasco of Arizona. “Confidence is at an all-time high,” DeVore says, “The team is sort of coming together.” And with the ITA Northeast Regional Tournament approaching next Thursday, the timing could not be better for the Quakers. Using the upcoming tournament in Columbia as “tune-up”, the Quakers are hoping to gain more experience — and if that means losing a bit, so be it.

Freud, Franklin, and Beyond: An InterdIscIplInAry Forum on mentAl HeAltH And socIety sponsored by the penn department of psychiatry, psychoanalytic center of philadelphia, Annenberg school of communication, and Women’s center

wOMEN WHo rule panel discussion Wednesday, October 15th 4:30 to 6:30 p.m. Annenberg school of communication, room 110

featuring

REBECCA BUSHNELL, PhD dean and thomas s. Gates, Jr. professor, school of Arts and sciences and professor of english, university of pennsylvania MARY FRANCES BERRY, PhD, JD segal professor of American social thought and professor of History, university of pennsylvania RUTH M. S. FISCHER, MD clinical professor of psychiatry, training and supervising Analyst, psychoanalytic center of philadelphia AMY GUTMANN, PhD president and professor of political science, university of pennsylvania KATHLEEN HALL JAMIESON, PhD Walter and leonore Annenberg director, Annenberg center for public policy and elizabeth Ware packard professor of communication, university of pennsylvania

refreshments will be served. please see our website for info on upcoming events: T:5.5 in http://www.med.upenn.edu/psych/PCOP.html

invites you to the

2008 Rena & Angelius Anspach Lecture:

JOSEPH STIGLITZ Winner of the 2001 Nobel Prize in Economics

#14

HPV FACTS:

MEAN FOR YOU? ASK AT THE CAMPUS HEALTH CENTER

Wednesday, October 15 6:00-7:30 p.m. 200 College Hall Dr. Joseph Stiglitz is University Professor at Columbia University. He was a member of the Council of Economic Advisers from 1993-95, and served as chairman from 1995-97. He was Chief Economist and Senior Vice-President of the World Bank from 1997-2000. In 2001, Dr. Stiglitz was awarded the Nobel Prize for economics. He was also a lead author of the 1995 Report of the Intergovernmental Panel on Climate Change, which shared the 2007 Nobel Peace Prize. He is also author of Globalization and Its Discontents, Making Globalization Work, and Fair Trade for All: How Trade Can Promote Development.

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Questions? Contact dohertye@sas.upenn.edu Seating is limited – and will be on a first-come, first serve basis.

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H. Fulop

T:10.5 in

SO WHAT DOES THIS

T uesday, O ctober 21, 2008 P age 11

T he Daily P ennsy lvani an

SportsWire

Daily digitS

QUOTable

Odds that Las Ve-

200:1 gas was laying at

“All I wanted (to) tell you is I’m going to kill your boyfriend.” — Allegedly said by Kansas City Chiefs running back Larry Johnson, marking the fourth time he is being investigated for assault.

GAME PLAN

the beginning of the MLB season that the Tampa Bay Rays would win the World Series.

Nfl

Bumpin’

Pro Sports

Four more years? Not quite for Nolan

PHILLIES

92-70 WS, 0-0 vs. T.B. last: NLCS, 4-1 vs. L.A.D. Tom.: at T.B., 8:35 p.m., FOX

Eagles

3-3 Last, NFC East Oct. 12: W, 40-26 at San Fran. Sunday: vs. Atlanta, 1 p.m.

At a Glance World Series Schedule Game 1 — Tomorrow PHILLIES at T.B., 8:35 p.m., FOX Game 2 — Thursday PHILLIES at T.B., 8:29 p.m., FOX Game 3 — Saturday T.B. at PHILLIES, 8:35 p.m., FOX Game 4 — Sunday T.B. at PHILLIES, 8:29 p.m., FOX Game 5 (If Necessary) — Oct. 27 T.B. at PHILLIES, 8:29 p.m., FOX Game 6 (If Necessary) — Oct. 29 PHILLIES at T.B., 8:35 p.m., FOX Game 7 (If Necessary) — Oct. 30 PHILLIES at T.B., 8:29 p.m., FOX Yesterday’s NFL Games New England , Denver

Mary Schwalm/AP Photo

New England Patriots defensive tackle Le Kevin Smith (90) celebrates with Tedy Bruschi after Smith recovered a Denver Broncos fumble in the first quarter of New England’s 41-7 win last night.

SANTA CLARA, Calif. (AP) — The San Francisco 49ers fired coach Mike Nolan yesterday, seven games into his fourth consecutive dismal season with the club, according to FOXsports.com. Assistant head coach Mike Singletary is expected to take over the 49ers, who have four consecutive losses. Instead of delaying the decision until the 49ers’ bye week following Sunday’s home game against Seattle, owner John York apparently didn’t wait to get rid of his choice to revive the five-time Super Bowl champions, who have endured five consecutive losing seasons and haven’t made the playoffs since 2002. Nolan, who hadn’t been fired when he conducted his usual Monday news conference, informed FOXSports.com of his dismissal. He didn’t immediately return a phone call from The Associated Press, and several team executives and coaches didn’t return phone messages and e-mails last night.

VAGELOS UNDERGRADUATE UNDERGRADUATE RESEARCH GRANT

Medical School Meet the

DEANS

Tuesday, October 21 4:30-6:00pm Steinberg-Dietrich Hall: Room 350

(downstairs, at the West end of the building) This will be a terrific opportunity not only to find out more about these schools, but also to get advice directly from admissions officers about how best to prepare yourself to apply to medical school.

Maureen Cullins Duke University School of Medicine

Clara Callahan Jefferson Medical College of Thomas Jefferson University

Ray Mitchell Georgetown University School of Medicine

Carol Terregino UMDNJ Robert Wood Johnson Medical School

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TUESDAY, OCTOBER 21, 2008

6:00 Philomathean Society 4th Floor College Hall Locust Walk “4.5 Billion Years in 45 Minutes”

THURSDAY, OCTOBER 23, 2008

4:00 Department of Chemistry Carolyn Hoff Lynch Room, 34th & Spruce “The Third Elongation Factor (EF3) and its Relation to Conserved Features of the Ribosome”

WEDNESDAY, OCTOBER 22, 2008

4:30 Department of Biology Leidy Labs 10, Hamiton Walk “Evolutionary Relics: The Translational Apparatus”

All are invited to attend.

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T hursday, N ov ember 6, 2008 P age 11

T he Daily P ennsy lvani an

SportsWire GAME PLAN

Detroit 100, Toronto 93 Phoenix 113, Indiana 103 Miami 106, SIXERS 83 New York 101, Charlotte 98 Boston 96, Okla. City 83 Atlanta 87, New Orleans 79 Cleveland 107, Chicago 93 Milwaukee 112, Washington 104 San Antonio 129, Minnesota 125 Utah 103, Portland 96 Memphis at Sacramento Denver at Golden St. L.A. Clippers at L.A. Lakers

2-3 Fourth, Atlantic Yesterday: L, 106-83 at Miami Today: at Orlando, 8 p.m.

Flyers

4-4-3 Fourth, Atlantic sunday: L, 5-4 vs. Edmonton today: at Ottawa, 7:30 p.m.

Months that cornerback DeAngelo Hall spent with the Raiders after signing a $70 million contract with the team. He was cut yesterday.

NBA

Goooooooal!

Yesterday’s NBA Games

SIXERS

“I think it stinks.” — USC football coach Pete Carroll, on the BCS system, after his team dropped two spots despite beating Washington 56-0.

At a Glance

Pro Sports

Daily digitS

QUOTable

Heat too hot for 76ers to handle MIA MI (A P) — Dw yane Wade scored 29 points, Mario Chalmers set a franchise record with nine steals, and the Miami Heat scored 12 straight points in the fourth quarter to pull away and beat the Philadelphia 76ers 106-83 last night. Wade added seven rebounds and six assists. The Heat forced 26 turnovers— matching the most in the NBA this season— and moved to 2-0 at home for the first time since 2004. Michael Beasley finished with 17 points, and Shawn Marion— playing with a hard plastic mask to protect a broken nose — added 12 points and seven rebounds for Miami. Yakhouba Diawara scored 11 points and Udonis Haslem added 10 for the Heat.

Yesterday’s NHL Games

Eagles

5-3 Third, NFC East nov. 2: W, 26-7 at Seattle Sunday: vs. N.Y. Giants, 8:15 p.m.

New Jersey 4, Tampa Bay 3 Columbus 5, Edmonton 4 Anaheim 5, St. Louis 2 Joerg Sarbach/AP Photo

UPenn 3.5 x 5.pdf 6/13/2008 11:01:20 AM

Bremen’s goal keeper Tim Wiese jumps to reach the ball, but Panathinaikos scores during the UPenn 3.5 x 5.pdf 6/13/2008 11:01:20 AM UEFA Champions League Group match. Bremen lost, 3-0, on Tuesday.

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SPORTS

FOOTBALL EXTRA

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New Orleans kicked a go-a head field goal as time expired to send the Eagl es to their seco nd loss. See page 11

4-1 (2-0 Ivy)

Next game: 3-2 (0-2 Ivy) at Yale Sat. 12:30 p.m. | TV: CN8 | Rad io: WFIL 56 0

THE BOTTO M LINE:

All roar, no sc ore

Quakers show upstart Lions that they still have a

Wish you had a copy of that issue? (...or maybe this is you.)

The defense dom to just 28 rush inated, holding Columbi a picked up thei ing yards as the Quakers r first shutout since 2004

long way to go

These memories will last you a lifetime. Get reprints of photos and newspaper pages, or mugs, t-shirts, posters, and other ) e that k i l t merchandise s d u Goo , ling (j er F u o weath t ,y g n i a l gre with your favorite IF When times Indie rs photos from the DP. rocke e h See Sp

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don’t know how coach Norries Columbia Wilson usua lly interacts with the media. But had the privi I lege of sittin the first-year g in on coach’s pres s conf ence the othe r day after Penn erwin over the ’s 16-0 Lions, and in short, it was the mos “There are assis t have ever been entertaining one I tant coaches [Penn’s] staff to. that talked to on Wilson ranted and said, ‘Don recruits and raved for ’t go to Colu six minutes over mbia besaying thing s like: See HIRSCH , page 8

JOSH HIRSCH

DARTMOUTH

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“Their quar terb senior defensive ack is real accurate On a day dom ,” muff on tackle Brian the extra poin said. “We focu inat ed by defe Fairbanks both side s, t) gave Penn sed all week nse on advantage. seni on trying to a 9-0 Sandberg brok or runn ing back Joe pressure on him.” get On the first e free for an In the end, the drive after the and caught Penn coach Quakers won touchdown, a 10-yard touc 18-yard score on two Al Bagnoli the game key plays — hdown pass lead the Qua switched to nior one on defe to kers to a 16-0 junse and com Bryan Walker at quarterba Columbia. victory over another on special team ck. Walker pleted one s. With five minu pass and had Penn (4-1, 2-0 and tes gone runs eigh Ivy) t quarter and of in the second yards before completely the Lions (3-2, exiting for Irvin23 But the soph 0-2) on the grou shut down its own 39-yaleading 3-0, Penn punted . omo a mere 28 yard from day nd, allowing rd line after with 185 yard re, who finished the s on 23 attem a 3-and-out. But on the s pts and forci Columbia’s on 18-fo Lion s’ very ng offense to play first play on could not keep the drive r-32 passing, sional game. a one-dimen- the ensuing drive, runn goin Quakers wen ing back Jord Davis fumb t into the locke g, and the And even thou led and Fair an a sing r room le-di bank gh giving the Qua with git lead Columbia quar s recovered, Craig Horm kers a first terback The Quakers . ann down on CoLions only reac threw for 246 yards, the lumbia’s 19. the third quar offense came out flat hed the red Quarterback in ter, losing yard zone twice and were unable two drives. s on its first to convert on passes to Brad Robert Irvin complete either occasion. d These types for a five-play en Lepisto and Sandberg of drives led scoring drive Bagn oli to call that (after a See RECAP, page 8

M. SOCCER:

By DAVID BER

NSTEIN The Daily Penn sylvanian For the seco League gam nd time in two Ivy es, the Quak It wasn’t the ers 1-3-0 Ivy) lost offensive futili a defensive battl (7-4-1, defined the Penn women’s ty that a critical loss e after of possessio team’s loss soccer half n in their to Dartmouth of the field. yesterday. And it wasn’t the injuries to “It was a carb the Quakers’ frontline on copy of the lumbia perfo or their seve Cormance,” Amb rely altered rotation. Acco rose said. “It’s obviously rding to coac frustrating for h Darr Ambrose, Penn After a Penn us.” ’s 1-0 loss coul en described in four simple word d be field in the 30th free kick from midmistake, one minute, Dart s: “One goal.” mouth Taylor Howar See W. SOCC d/The Daily Penns Freshman midf ER, page 9 ylvanian ielder Jess Roth Sports Desk (215 downfield enhe

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Quakers sufferPENN 1 fir league loss at B st ig Green

By ANDREW

The Daily Penn

TODRES

Ridi ng the mom entu m thrilling doub from a le-overtime As the Penn a week earl victory ier against lear ned yest men’s soccer team Columbia, Penn erday, it’s not unseat the easy to gam (7-3-1, 3-1-0 Ivy) ente champion. red the e in high spir Afte r winn its, unfa the eigh t-ho zed by ing thei r first ur driv e to league gam thre e N.H Han over, es, . faltered agai the Quakers finally nst defendin “We came out g league co-champion sharp with energy,” coac Dartmouth, a lot of h losing for the first time credit our guys Rudy Fuller said. “I in nearly a month by a score of 2-1 with their appr . oach See M. SOCC ER, page 9 sylvanian

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T uesday, N ov ember 11, 2008 P age 5

University of Pennsylvania

InstItute for Law and economIcs presents the

DistinguisheD Jurist Lecture

Hon. Randy J. HoLLand Justice

supReme couRt of deLawaRe “Delaware Directors’ Fiduciary Duties: The Focus on Loyalty” Melanie Lei/DP Staff Photographer

William Bernheim, Holocaust survivor and painter, spoke at Hillel about his experiences under Nazi Germany. His granddaughter, College sophomore Taylor Bernheim, commented on his paintings.

Remembering Kristallnacht 70th anniversary of the ‘Night of Broken Glass’ marked by Holocaust speaker Nazi ghettos and concentration camps, including brutal beatings and executions. After surviving the evils of Nazi Europe, Bernheim made it to America where he found a new life. He worked many odd jobs, sleeping some nights in Central Park. “I prayed that some day I would tell the world what the Germans did,” he said. To share his personal story, Bernheim began to paint images that reminded him of the war. He learned to paint when he was young but only returned to it years after his liberation, when he was ready to deal with the graphic memories and put his experiences on canvas. He didn’t want the world to forget the horrors of the Holocaust. Taylor Bernheim displayed slides of his paintings, which

By CALDER SILCOX Contributing Writer gamail@dailypennsylvanian.com

Art, memories and a pair of gray-and-white striped pants took center stage at Hillel last night, as Holocaust survivor William Bernheim shared his experiences with the crowd. William Bernheim, grandfather of College sophomore Taylor Bernheim, chronicled his journey from Poland, to the Lodz ghetto and ultimately to the Buchenwald concentration camp in Germany. The event commemorated the 70th anniversary of Kristallnacht — the night of broken glass — when Nazi soldiers destroyed the homes, businesses and synagogues of German Jews. Bernheim told the crowd of the horrors he witnessed in

portrayed her grandfather’s personal experiences, Jewish values and the mass murdering of Jews in concentration camps. One painting, she commented, is on exhibit in Yad VaShem, Israel’s official Holocaust memorial. After presenting his oil paintings, he had one more surprise for the crowd: the pants he wore when freed by American soldiers in 1945. He saved them as reminder of what he had been through. College sophomore Rivka Fogel, a friend of Taylor’s, felt the need to commemorate the Holocaust. “I came,” she said, “because I’m a part of the Jewish nation and I’m tied to the Holocaust.” Bernheim left the audience with several messages he carries from his experiences. “Don’t take your freedom for granted,” he warned. “We must continue to remind the world of this injustice.”

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34 TH

The Honorable Randy J. Holland is the youngest person to serve on the Delaware Supreme Court, having been recommended to the Governor by a bipartisan merit selection committee. Prior to his appointment and confirmation in 1986, Justice Holland was in private practice as a partner at Morris, Nichols, Arsht & Tunnell. In January 1999, he was reappointed and confirmed unanimously for a second twelve-year term. Justice Holland graduated from Swarthmore College and the University of Pennsylvania Law School, cum laude, where he received an award for legal ethics. Justice Holland received a Master of Laws in the Judicial Process from the University of Virginia Law School.

http://www.law.upenn.edu/ile/calendar.html

tuesday November 11 4:45 pm

Levy confeRence centeR

at the Law scHooL

Entrance on 34th Street, between Chestnut and Sansom Information: 215-898-7719 or vhewitt@law.upenn.edu The InstItute for Law and economIcs is a joint research center of the Law School, The Wharton School, and the Department of Economics in the School of Arts and Sciences.

thirtyfourthstreetmagazine

TODAY at 6 PM The Fox Leadership Program proudly presents

Join leading scientists for a lively discussion of climate change past. What can we learn from the strategies — successful and unsuccessful — that humans have used to adapt?

Sir David Bell and Professor Jonathan Steinberg on Global Implications of the U.S. Presidential Election Sir David Bell and Professor Jonathan Steinberg will discuss the global impact of the United States presidential election.

Tuesday November 11, 2008 at 6:00 p.m. Amado Recital Hall Irvine Auditorium

Sir David Bell is Chairman of the Financial Times Group, and Director of The Economist and a member of the Honorary Council of the Royal National Theatre. Educated at Cambridge University and the University of Pennsylvania, Bell received his knighthood for services to industry, the arts and charity.

Climate

Crises

in Human

Jonathan Steinberg is the Walter H. Annenberg Professor of Modern European History at Penn. His teaching and research interests include modern Europe since 1789, the German and Austrian Empires, Nazi Germany, Fascist Italy and modern Jewish history. Steinberg came to Penn in 2000, after more than 30 years at Cambridge University.

History

UPCOMING

FRIDAY at Noon Philadelphia Police Commissioner Charles Ramsey November 14 at 12pm College Hall 200 LUNCH INCLUDED

Wednesday, November 12, 2008, 7:30 — 9:30 pm Harrison Auditorium 3260 South Street, Philadelphia Free! Pre-registration requested: 215-898-2680 For more information:

www.museum.upenn.edu/climate

Email foxleader@sas.upenn.edu to register

ox L E A D E R S H I P W W W. F OX L E A D E R S H I P. O R G

Climate_Penn Museum_DP.indd 1

11/4/08 4:06:59 PM

T he D aily P ennsylvanian

Mexican

Priscilla des Gachons/DP File Photo

Distrito, a tapas restaurant located at 40th and Chestnut streets, features contemporary Mexican cuisine and fun and eccentric decorations, like a table shaped like a car near the entrance-way and these Lucha Libre masks that line one of the walls.

Dining Guide

Mexican tapas — on 40th Street By ELIZA ROTHSTEIN 34th Street Magazine

DISTRITO Mexican

$$$

3945 Chestnut St. 215-222-1657 A taste of Mexico City in West Philadelphia

El Azteca Authentic Mexican Cuisine

Start your

fiesta

Tacos Fajitas Burritos Chimichangas and more!

with us!

Dine In • Carry-Out • Catering • Private Parties For parties of 8 or more, please call for a reservation.

714 Chestnut St.

215.733.0895

P age 13

Some favorites include the Guisados, short rib flatbread with a three-chile barbeque sauce ($11), and the yellowtail Hamachi tacos ($11), which strike a delicate balance between the crispy fried fish and creamy avocado textures. For dessert, chase away the cold-weather blues with a flight of tequila and an order of churros y chocolate — warm, rich chocolate accompanied by cinnamon and sugar fried dough sticks ($7). Distrito is also a perfect spot to come for drinks and an appetizer. Although the décor may be slightly overwhelming, with its warm hues of pinks and oranges, Distrito provides a funky respite from the upcoming frosty months. This article appeared in 34th Street on Oct. 23, 2008.

W ednesday , N ovember 12, 2008

Chef Jose Garces’ most recent incarnation in the Hub building on 40th and Chestnut streets strays from his more romantic Philadelphia Spanish restaurants — Amada and Tinto — to focus on the color, spice and vibrancy of Mexico’s capital city. The menu is still tapas style, but the food varies from Garces’ previous ventures. The decor of the two-story, 250seat restaurant is similar to Steven Starr’s restaurant emporiums. The interior features a downstairs bar complete with fresh fruit on display, an open kitchen upstairs and a rainbow wall of Mexican lucha libre wrestling masks lining the stairs in between. Other flourishes from Distrito Federal — another term for Mexico City — include menu boards reminiscent of taco stand advertisements, gold tables, a Volkswagen beetle taxi cab you can actually dine in and a screen playing Mexican films above the stairway. The wide range of small plates on the menu include standard favorites like nachos, tacos, tamales, enchiladas and quesadillas. Garces has elevated street food into what he calls “modern Mexi-

can,” creating a distinctive and adventurous selection of dishes, perfect for an extreme-eater. Distrito serves many specialties that would be impossible to find elsewhere in West Philadelphia. Miniature soft tacos stuffed with veal cheeks and salsa verde ($8) and tongue with a guajillo chile glaze ($6) build on the standard chicken, steak and fish taco selection. The truly adventurous should try the tuétano, tiny crystals of bone marrow served within the bone, accompanied by fresh tortillas, bacon marmalade and jalapeño cilantro ($8). Because elaborate meals here can add up quickly, the ideal way to visit Distrito is with a large group of friends who love to share. If each person orders two to three different dishes for the table, you can try plates from each section of the menu and leave completely satisfied. The chef offers a tasting menu for $40, but it is more rewarding to make your own selections. Start immediately with the Encarnación nachos ($8), topped with skirt steak, refried beans and gobs of cheese, an order of guacamole ($10) and a pitcher of watermelon margaritas as you decide the rest of the meal.

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Bagnoli’s inbox filled after Yale win football from page 12 quarterbacks has done nothing to whet Irvin’s desire to play a fifth year. He said yesterday he would only turn one down if he thought his body couldn’t take the abuse. He became eligible for it after spending most of last year recovering from shoulder surgery. “If I’m healthy, I definitely would,” he said. “I think it’s one of those things that if you looked back on it, you’d definitely regret not doing it.”

ed-up players Bagnoli hopes to have back in three days. Lu i s R u f folo, Jo e R ost and David Wurst worked out sparingly yesterday and will double their workloads today. (Bagnoli likes to slowly build up players who are recovering from what he called “leg trauma.”) The coach was optimistic, but couldn’t confirm their availability for the Harvard game. T yson M aug le is st i l l a possibility; he will practice w ith his broken f inger on Thursday for the first time all week. Mike DiMaggio practiced normally after suffering a scar y-looking twisted neck when a P r i ncet on pl ayer yanked his face mask.

opened the door for his team to win the Ivy crown. But he found out about the result soon enough. “ B et we en my k id s , my coaches and some alums … I must have had about 25 messages.” He said the spoiler, Yale coach Jack Siedleck i, can expect a thank-you message, although he hadn’t sent it as of 6 p.m. last night.

NOTES: Kyle Olson underwent successful surgery last week for the torn knee ligament he sustained against Brown. … Garton and safety Britton Ertman took Ivy League Offensive and Defensive Player of the Week, respectively. … The Friday night game prompted a rare Sunday night workout for Katie Rubin/DP Staff Photographer Mr. Popular. Bagnoli did the Quakers, who have since Senior quarterback Rob Irvin is one of many banged-up Quakers hoping to return for Sunday’s key Taking off the Band-Aids. not watch Yale’s 13-3 w in returned to a normal practice showdown with Harvard; Luis Ruffolo, Joe Rost and David Wurst all practiced lightly yesterday. Irvin is one in a long list of ding- over Brown last week, which schedule.

on the scene from page 12 ple on this team, the different personalities,” said Ottinger, an Alvernia (Pa.) grad who honed her passing skills on the softball diamond. “It’s really fun because we get to hit people, get a little bit of aggravations out.” Last season, the Firebirds were a part of the National Wome n’s Fo ot b a l l A s so ciation as the Philadelphia Phoenix. But they are now in the midst of an extreme transition. Not only did they move to a bigger league (think of an A FL -to-NFL move five decades ago), but they lost about half of their roster from last spring despite an undefeated regular season. T he open t r yout s d rew more than 20 women, a signa l of t his hig h tu r nover which is no doubt caused by the financial burden the sport can present. There is no paycheck involved, and balancing bi-week ly pract ic e s a nd w e ek l y g a me s w ith a f ull-time job is no easy task.

D e spit e wh at O t t i nger called a “continuing struggle” to maintain a consistent roster, the game’s allure still remains. Gadd y For t u ne , a 2 0 07 Syracuse grad and standout midfielder for the Orange lacrosse team, turned to the Firebirds when she decided not to forego tryout for the U.S. lacrosse team. “I grew up always playing football — always the one with all the boys,” said Fortune, who hopes to play wide receiver or safety. “It was good to see a bunch of really athletic girls playing football.” By now, that novelty has worn off for third-year Firebirds coach Jack McKenna. A former quarterback at Springfield High School in Delaware County and a coach at Ridley, you can think of McKenna as Tom Hanks’ character in A League of Their Own. An ex-player and a lover of the game, he now knows that the girls can play, too. “I’ve got g irls that a re throwing the ball 60 yards, 70 yards,” McKenna said. “It’s fun because they don’t have bad habits like you do with a lot of guys.” Judging from this weekend, the players’ enthusiasm and coachability is off the charts. But even if the Fire-

birds fill out their roster as they expect to, emerging as a force in the marketplace and becoming a household brand is an uphill battle. The Firebirds don’t have any national sponsorships, but owner and former defensive lineman Tawana Grayson has spearheaded efforts to get the team’s name out in the community. Such efforts have included participation in community events like parades, as well as an exhibition game during halftime of the Philadelphia Soul’s 2007 season opener. For Grayson, a materials manager by day, it’s a tireless effort. “Basically, from when I get home to when I go to sleep, it’s focus on the team,” she said. The Firebirds’ ultimate goal may be to follow the lead of other IWFL teams and net a sponsorship with a large media outlet like Comcast. Such a partnership would significantly defray the financial blow for many of the players, and provide invaluable TV exposure in the process. Until then, however, the Firebirds will make do with what they can, with one thing driving them. “It is truly,” Grayson said, “a labor of love.”

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Quakers use tape for 3-point line M. Hoops from page 12 team’s output in the new timeslot, especially given next Tuesday’s unusual 10 a.m. tip-off at Drexel. “We set the schedule before we even knew we were playing that 10 o’clock game,” Miller said with a chuckle. “I wish I had that much foresight.” No time for timetables. Miller is reluctant to predict the return dates of his ailing ballers. “There’s no timetable for anyone, really,” he said. “It’s just a matter of them rehabbing, and hopefully they get back as soon as possible.” Darren Smith (knee), Tommy McMahon (foot) and Andreas Schreiber (shoulder) are all nursing various injuries. Smith, who missed all but one game last season with a fractured kneecap, attended shootaround with the team yesterday morning. Toeing a new line. Like all NCAA courts across the country, the Palestra hardwood will feature a brand new three-point stripe this season, located a full foot behind the previous semicircle, which stood 19 feet and nine inches from the rim. “There’s a lot of focus on where your toes are at, making sure they aren’t on the line,” sophomore Tyler Bernardini, who led the Red and Blue with

Andrew Gardner/DP File Photo

Harrison Gaines will likely be starting on Saturday at UNC, along with Zack Rosen, Tyler Bernardini, Jack Eggleston and Cam Lewis. 45 trifectas last year, said. To help facilitate the transition, the team constructed a makeshift three-point line out of tape after the season ended last spring. “I really haven’t seen a difference,” Miller said. “In a scrimmage the other day, we were 20-for-31 from three-point range in a 40-minute scrimmage. I don’t know if we’ll shoot the ball like that every day, but we’re encouraged.” A fter finishing one stop from the Ivy cellar in threepoint proficiency last season, perhaps the new distance will prove a welcome change.

showdown at the Dean Dome, Miller says he still hasn’t committed to a starting lineup. “Not at all,” he said, when asked if he’d decided on a projected five. O f c ou r se , t h at h a sn’t stopped the team from conjecturing on its own. “We’ve gone with a lineup of me, Zack Rosen, Tyler [Bernardini], Jack Eggleston, and Cam Lewis for the two scrimmages,” Gaines said. “Things can change, but that was what we went with.” If Gaines’ hypothesis holds, that would mean that one freshman, three sophomores and one senior will take the court Who gets the nod? With for Miller against the nation’s just 72 hours to go until Penn’s premier team on Saturday.

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Much-anticipated campus chocolaterie proves even more enticing than its Center City relative by Jessica White

Caffeination: because Starbucks had the nerve to create a Gold Card by Lily Liu

I'll take you to the candy shop.

Naked Chocolate Café 34th and Walnut (215) 222-3710

tored simplicity of the Bittersweet makes it a house favorite. The Aztec, reminiscent of a 3,000 year old recipe, smells of cinnamon and presents cardamom undertones. The Spicy ignites a true pow in your throat; although unexpect-

ed when the first taste hits your mouth, the chili and cayenne shine through in this hot chocolate. The newest option, Hawaiian, uses the milk-dark base of the classic but includes black and red lava salt varieties as well as caramel. Salt dramatically enhances the flavor of chocolate — the reason chocolate covered pretzels are an addictive confection — and the Hawaiian’s intense chocolate flavor is highlighted by the contrast of the savory salt and sweet caramel. Drinking chocolates are sheer decadence in a cup. Next time you complain about the long trek to DRL, make a stop in Naked Chocolate for an endorphin boost. Whether you prefer drinking your chocolate or eating it, you are sure to leave happier than you came. If hot chocolate is your indulgence of choice, live dangerously and pass on the skim for the European style alternative — the extra cream will do you some good. After all, you might need a little extra meat on your bones to weather the cold days ahead.

Caffeination 2100 Chestnut Street (215) 568-8006

riety that comes only from the small Ethiopian town it’s named after. “It’s believed to be the first place where coffee was ground,” Cohen explained, “The coffee trees [there] have gigantic coffee ‘cherries,’ which tend to be naturally sweeter.” But even if you’re not a coffee fanatic, there’s no need to fret. Caffeination also offers a truly unique option for tea lovers: the Red Tea Espresso. Having won “Best New Product” at last year’s national Coffee Fest, this tea espresso is a caffeine-free and antioxidant-rich alternative for making lattes, cappuccinos and frappes. Stop by Caffeination for breakfast or lunch, and ingest one of their muffins, scones, bagels or paninis. They offer caffeinated everything from lollipops to lip balm. And if you can’t find the caffeinated product you’re looking for, be sure to ask Cohen himself; he’ll be happy to find the best way for you to ingest your “legal drug of choice.”

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ully equipped with Wi-Fi, a professionally-trained staff and a menu chock full of unique caffeinated products, locally owned Caffeination on 21st and Chestnut welcomed the public for its grand opening last Saturday. “Prognosis is good!” said Mitchell Cohen, owner and graduate of the American Barista and Coffee School of Portland, Ore. It was lunchtime, and already the café had the cozy and relaxed atmosphere of a well-established neighborhood coffee shop. “We try to keep a lot of our products local,” Cohen informed me as he bade me try one of the chocolatechip muffins. “We get all of our baked goods from Baker Street Bread Co. in Manayunk, and they’re absolutely delicious.” He wasn’t kidding. But along with tasty sweets, Caffeination also brews two types of tasty coffee supplied by Morning Star Coffee Inc. in West Chester, Pa. There’s the House Blend, a medium to dark roast coffee from countries all over the world, and also the owner’s personal favorite: Yirgacheffe, an award-winning va-

34TH STREET Magazine November 13, 2008

glass of red wine with dinner followed by a steaming cup of hot chocolate for dessert: the ultimate formula for good health. While the new Naked Chocolate Café at 34th and Walnut cannot provide the wine, it can serve the chocolate, and some pretty scrumptious chocolate at that. The newest gastronomic addition to the Penn campus serves an array of mouthwatering chocolates, pastries and coffees and provides serenity amidst the hustle and bustle of campus. Whether you are one to cherish the burst of flavor in a single bite of decadent truffle or you prefer the sugar rush from a chocolate peanut butter cupcake, Naked Chocolate provides different strokes for different folks. As cold fronts slowly settle over Philadelphia, the desire for a hot mug of liquid chocolate suddenly spikes, and Naked Chocolate thankfully offers five varieties designed to quell the winter-time craving. Next time you reach for a Swiss Miss packet of dehydrated marshmallows and powdered milk, reconsider. The European-style, ganache-like hot chocolate imparts a deep and bold flavor. All five combinations (Classic , Bittersweet, Aztec, Spicy and Hawaiian) have unique flavor profiles. The un-doc-

New café celebrates the “legal drug of choice”

high brow film food & drink music feature ego guides low brow

BECause we like our a little slutty

r efib

Death from Above 1979 You’re a Woman, I’m a Machine 2004

ampus red

Boyz In The Hoodie Allen from Long Island to Hillel by Lily Avnet

Street breaks it down with rapper and finance major Steve "Witz" Markowitz, of Hoodie Allen.

Street: As a self-proclaimed Jewish rapper, how much does the Torah influence your work? The Talmud? Steve Markowitz: I bring up front that I’m a Jewish rapper, and I’m proud of it. I like to talk about bagels and hiding the Afikomen. But overall I keep the music in a NewYork Jew style rather than talking about adventures with Aaron and Moses. Street: Would you consider including the shofar in any of your beats? SM: Oh yeah, I think the shofar would be a good instrument. A song like“Stylin’ with the Shofar,”it’d be a new fresh hit for the Israeli youth. I think they’d dig it.

Steven Markowitz (left) of Hoodie Allen.

Street: Why should we come to your shows? SM: You should come to my shows because they’re the most revolutionary experience known to man. If you were at Spring Fling last year, you would know that not only did you get to experience great rhythm stylings and a good old time, you also probably got free bagels that I threw into the crowd. High energy, poppy seed bagels. Street: How do you think your Penn degree will help you in the rap world? SM: Um. Zero percent, not at all.

sociate yourself with and who are you currently “beefing” with? SM: Well, I think I could add a new dimension to the Latin Kings. I like wearing gold. They’d welcome me with open arms. I guess I’m beefing with Penn Security ’cause I don’t want the man holding

me down. Hoodie Allen is releasing its first EP very soon; become a fan on Facebook and check them out http://www.myspace.com/ hoodieallen. Listen to more at Steve Witz’s Web site http:// www.myspace.com/stevewitz

Street: In the tradition of rap, what gang do you as-

34TH STREET Magazine November 20, 2008 P age 7

Winter of 2005. My friends and I were hitting Jupiter Room every Saturday, the indie club that didn’t charge cover. One of the staple songs was “Blood On Our Hands,” which always played at the exact time we wanted to convulse. I saw the Death From Above 1979 show a week after I had seen Arcade Fire play their hometown Funeral concert — quite a time to be young and Canadian. Pressed up against the stage, no one could take their eyes off drummer/vocalist Sebastien Grainger, and we believed him when he sang “So that you’re not alone/I want to take you home with me.” The mythology surrounding him in Montreal was unparalleled: “He was my brother’s friend’s roommate at University of Toronto!” The band’s breakup was devastating. I remember seeing the album reduced to $9.99, and I told the clerk,“Don’t you know how important this album is? They just broke up!”He rolled his eyes. He was over it. I’m still not. — Pamela Takefman

Spittin’ Witz (and Rhymes)

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F inals I ssue — T uesday, D ecember 9, 2008 P age A3

Penn admits 26 QuestBridge applicants By JESSICA BELL Staff Writer jbells@dailypennsylvanian.com

Penn’s latest effort to reach out to high-achieving students in need of economic assistance is already showing signs of success. This year, 26 students will receive full, four-year scholarships to Penn because of the University’s new partnership with QuestBridge — a program that links low-income students with grants at top colleges. The selected students, called National College Match Scholars, were among the 616 who passed a QuestBridge preliminary evaluation and indicated Penn as one of their top eight college choices, according to Dean

of Admissions Eric Furda. QuestBridge participants fill out an extensive application designed to showcase their achievements and highlight the economic obstacles they have overcome. After indicating Penn as one of their top choices, 220 students proceeded to the next round of the application process by submitting the Common Application and Penn’s supplement. From that pool of applicants, the undergraduate admissions office identified 83 students “they were interested in,” Furda said. Student Financial Services determined that 31 of those applicants met Penn’s College Match criteria, meaning they were financially eligible for a $52,000 per

year scholarship The award will cover tuition and other living expenses. Penn granted admission to 26 of the 31 financially-eligible students. The remaining 52 students the admissions office is considering will be placed in the regular decision pool unless they request otherwise. Five of those 52 students have already asked that their applications be submitted for early decision admission, Furda said. Participating in the College Match Program “took a lot of recruitment and evaluation effort,” Furda said. He attributed the high number of qualified students who were admitted through the match program to QuestBridge’s rigorous

screening process. The applicants Penn received were already qualified and preselected, Furda said. QuestBridge spokeswoman Beverly Clark said other schools are also satisfied with the program. In its second-year with QuestBridge, Emory University had 11 match scholars, the same number as last year.. Last year, 204 students in total were selected as College Match Scholars and received full scholarships to one of QuestBridge’s partner schools nationwide. QuestBridge has not yet released the total number of match scholars for this year. Staff writer Elizabeth Rubin contributed reporting to this article.

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SAS and Wharton create new dual degree By RACHEL BAYE Campus News Editor-elect rdbaye@dailypennsylvanian.com

The Wharton School and the School of Arts and Sciences have created a program in which students can receive both an MBA and a Master’s of Environmental Studies, the University announced last week. The program allows students to complete both degrees in two and a half years, spending three semesters in residence at Wharton. They will complete 15 course units of credit and three

in residence in the MES program, where they will complete nine c.u.’s, said SAS associate dean and School of Liberal and Professional Studies executive director Kristine Billmyer. The program was created primarily in response to demand from MBA students, said Legal Studies and Business Ethics professor and director of the Initiative for Global Environmental Leadership Eric Orts. But he explained that the inherently “interdisciplinary nature of this whole field” was another

factor. He added that “these degrees have been increasingly common in some of our competitors.” “It’s an ideal combination, really building on strengths and reputation for both of those programs and both of those degrees,” she added. A student who participates in the new program will have a number of possibilities for jobs, said Orts, including the office of chief sustainable officer or health and environmental safety departments, roles that

create strategies for improving cost efficiency and positions in environmental marketing. “I think this is a terrific program that will meet an important educational need for today’s society and business,” SAS Dean Rebecca Bushnell wrote in an email. As with all dual-degree programs, interested students must be admitted by both SAS and Wharton, said Billmyer. She said she expects students to begin matriculating into the program in September 2009.

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New alert service eliminates extra treks to the laundry room Laundry alert tells students when laundry is done, new machines open By ALEX MELAMED Staff Writer amelamed@dailypennsylvanian.com

Free use of laundr y machines in College Houses lets students save money when they wash their clothes. And with new online alerts that track the status of washers and dryers, students will be able to conserve their time as well. The new ser v ice, called Laundry Alert, lets residents check the status of laundry machines in their building. “Laundry Alert was one of a series of laundry service enhancements that were introduced this year for students,” said Doug Berger, Executive

Director of Housing Services. “Others include installing more energy efficient machines that offer 32 percent greater capacity than conventional washers.” Residents can check the status of laundry machines by signing into laundryalert. com, where they can view how many machines are in use and approximately how much time is left on busy machines. Students can also sign up to receive e-mail alerts telling them when their machine is finished and when a washer or dryer becomes available. College sophomore Gregory Wall said the new system has

helped make “doing laundry incredibly convenient,” and he hopes that students will utilize the technology. “Laundry Alert doesn’t directly resolve the problem of people leaving their laundry in the washers in dryers and picking it up at the end of the night,” Wall said. “But it definitely offers services like the e-mail alerts which can potentially mitigate those types of frustrations.” Cornell University already offers a similar service, which students say saves time and effort. “It’s really convenient to be able to check the availability of the machines online, and it saves a lot of time because you know exactly when there will be free machines,” said Cornell sophomore Kristen

Priscilla des Gachons/DP File Photo

Using Penn’s new laundry alert system, students can go online to track when their laundry is finished and when new washers and dryers will be available. Dilzell. to a good start. Business Services spokes“Because the system is person Barba Lea-K r uger new, there have been a few said the system at Penn is off glitches reported which we

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