Central Michigan Life We have reduced our media kit to a two-sided, single page as part of our sustainability effort. Our full media kit can be found online: www.centralmediacafe.com
our publication... Central Michigan Life has just celebrated 90 years of news publishing as independent voice at Central Michigan University. CM Life publishes every Monday, Wednesday and Friday during the school year, and once a week during summer sessions.
national rates
National Representative 360 Youth 26 Castillian Dr., Santa Barbara, CA 93117 Phone: (805) 968-8007 Fax: (805) 968-8003
local rates
All rates are per column inch, per contract period. Ads 18” or more will be billed at full 21 inches. Double Truck ads are billed as 13 columns. Guaranteed positions are 25% premium charge.
REPEAT RATE DISCOUNTS Advertising repeated in two consecutive issues after the first insertion at open rate. No copy changes. Not applicable to contracts. 1st Pickup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% off 2nd Pickup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% off 5 AD RATE (Same ad, 5 times in semester, 4” min.). . . . . . . . . . . . . . $11.50 10 AD RATE (Same ad, 10 times in semester, 4” min.). . . . . . . . . . . . $11.00
contract rates FREQUENCY CONTRACTS
Min. number of inches placed . . . . . in a month for one contract year. . .
BULK CONTRACTS
30-59”. . . . . . . . . . . . $10.50 60-119”. . . . . . . . . . . . $10.25 120-239” . . . . . . . . . . . $9.90 240-399”. . . . . . . . . . . $9.25 400 +. . . . . . . . . . . . . . $8.25
100-300” . . . . . . . . . . . $ 1 1 .75 301-500”. . . . . . . . . . . . $ 11.00 501” + . . . . . . . . . . . . . . $10.50
BONUS! With all signed frequency and/or bulk advertising contracts, you get two (2) FREE colors (limited to available colors) per contract period! A $180 value!
color rates Full Color
Min. number of inches placed during a one year period
Min. $30, Max. $260 . . . . . . . . . . . . . . . . . . . . . . . .
Spot Color Ads
special issues • Back To CMU • Campus Cash • MAC Football Preview • Central Michigan Apartment Life
SEPTEMBER
OPEN RATE. . . . . . . . . . . . . . . . . . . . . . . $14.50 Non-Profit / RSO RATE . . . . . . . . . . . . . . $10.50
ROP Display and Classified Ad deadlines are at Noon two business days prior to publication.
AUGUST
OPEN NET RATE (per column inch) . . . . . . . . $11.55
ad deadlines
• Best of Central Michigan • Wares Fair
OCTOBER • Dining/Menu Guide • Homecoming • Sweetest Day
NOVEMBER
• MAC Basketball Preview • Rose Rowdie Section • MAC Football Championships • Apartment Life
DECEMBER
• Finals Week • Graduation • Football Bowl Issue
JANUARY • Back to CMU • MLK Remembrance
FEBRUARY • Campus Cash • Valentine’s Day • Apartment Life
MARCH • Basketball HOOPS
APRIL • Finals Week • Graduation • Summer Orientation • CMU Welcomes You
audience reach
Since 1919, Central Michigan Life has covered the Central Michigan University and Mt. Pleasant communities. 13,000 papers are distributed free on Monday, Wednesday and Friday during the academic year and 6,500 on Wednesday during the summer months to more than 180 locations in Mt. Pleasant and the CMU campus.
publication dates 2009/2010
$3.00 per col. inch. . . $1.50 per col. inch
Min. $10, Max. $90 . . . . . . . . . . . . . . . . . .
www.centralmediacafe.com 436 Moore Hall • CMU • Mt. Pleasant, MI 48859 • (989)774-3493 • FAX (989)774-7805 ADVERTISING: advertising@cm-life.com EDITORIAL: editor@cm-life.com
2009-2010 Advertising Rates & Information
THE UT ARLINGTON MARKET • UT Arlington students read The Shorthorn as one of their primary sources of news and information. • With 25,000+ students and 3,400+ faculty and staff on campus, advertising in The Shorthorn is undoubtedly a smart and sound investment in your business.
AD RATES LOCAL RETAIL RATES
Available to all Metroplex advertisers
Local Open Rate: $12.90/pci
• Minimum size: 3 column inches • Contract discounts available • Pick-up discounts available • Premium rates apply to special issues.
Color Charges
Color offers competitive advantage, building your brand and pulling readers’ eyes to your ad. • Black & 1 color..................................... $100 • Black & 2 color.....................................$200 • Full process color.................................$250 Color is charged in addition to space and is not discountable.
Front Page Ads (Pulse only)
ONLINE
www.theshorthorn.com
The Shorthorn Online includes all editorial content plus multimedia features, blogs, updated weather forecasts and other features. The day’s print edition – including print ads – is accessible in PDF format. Online Banner and Button ads link to your Web site’s address. Ads consist of graphics and / or limited text. Text links are one-line ads (limit five words) with a hyperlink to your site, appearing near the bottom of the page. • Masthead banner (468x60 pixels).......$450/mo. • Box ad (300x250 pixels)............. $350/mo. • Banner ad (468x60 pixels)......... $250/mo. • Button ad (125x125 pixels)........ $150/mo. • Text link ad...................................... $30/mo.
• Full process color................................. $375
CLASSIFIED RATES
Masthead Banner
Classified Display
Button
Please visit our website www.theshorthorn.com/ads/ for more detailed information
(Net, non-commissionable) • Contract discounts available
PREPRINTED INSERTS • Inserts........................................ $70/thousand Visit our website at theshorthorn.com/ads for important information regarding preprinted insert submission.
ADVERTISING BUSINESS MANAGER Ashton Whitley • awhitley@uta.edu
Button
Crosswords, Sudoku or Dr. Ruth
The daily crossword, Sudoku and Dr. Ruth advice column may be sponsored with an ad the width of the sponsored feature. Weekly......................$160 (one week minimum)
National Rate: $15.50/pci
ADVERTISING MANAGER Tammy Skrehart • tskrehar@uta.edu
Box
Classified line ads are text ads priced by the word. All Classified Line ads appear in the online and print editions. (12 word minimum)
NATIONAL RATES
Lloyd Goodman • lloydg@uta.edu
Open Rate: $11.85/pci
Classified Line Ads Available
• Minimum size: 3 column inches • Contract discounts available • Pick-up discounts available
DIRECTOR
Box
Minimum size: 2 column inches
Campus Rate: $10/pci
STUDENT PUBLICATIONS PERSONNEL
Box
Display (boxed) ads that run in the Classified section. They are sold by the column inch.
CAMPUS DISPLAY RATES
Available to UTA departments & organizations
Button
Button
Button
Button
Button
Button
Banner Banner
PRODUCTION MANAGER Adam Drew • adrew@uta.edu Camera-Ready Ad Submission
ADS@SHORTHORN.UTA.EDU TEXT ADS
817-272-HORN(4676)
FAX
817.272.5009 A detailed explanation of our policies, guidelines and services can be found on our website at www.theshorthorn.com/ads/ or you can ask your Shorthorn Sales Rep for a copy.
Arizona State University
2009-2010
StatePress.com
Ball State >> << Daily News
rate&data 2009 - 2010
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2ATE AND 0UBLICATION 3CHEDULE
MAGAZINE
2009/10
media kit
California State University, Fresno
Fall 2009 - Spring 2010
THE
DAILYVIDETTE
I L L I N O I S S TAT E U N I V E R S I T Y ’ S S T U D E N T N E W S PA P E R S I N C E 1 8 8 8
Indiana Statesman
Indiana Statesman Display Advertising Campus Depts. & Orgs. Display Ad Rates Open rate (Non-contract) $5.68 150-350 ci contract $5.30 351-550 ci contract $5.09 551-750 ci contract $4.88 751-1000 ci contract $4.67 1000+ ci contract $4.44 Local Display Ad Rates Open rate (Non-contract) $6.99 150-350 ci contract $6.28 351-550 ci contract $6.05 551-750 ci contract $5.84 751-1000 ci contract $5.61 1000+ ci contract $5.41 Regional Display Ad Rates Open rate (Non-contract) $8.71 150-350 ci contract $8.00 351-550 ci contract $7.77 551-750 ci contract $7.55 751-1000 ci contract $7.32 1000+ ci contract $7.00 National Display Ad Rates Open rate (Non-contract) $10.59 500-1000 ci contract $9.70 1001-2000 ci contract $9.04 2001+ ci contract $8.26 address. Regional Ad Rate is available to businesses and/ or organizations with a business address within a 75 mile radius of the ISU campus. All other advertisers are considered to qualify for the National Ad Rate.
Common Size Examples
812.237.3025 www.indianastatesman.com
Pete’s Pizza Place
Available color: Full process color or spot magenta, cyan, yellow, shamrock green, royal blue, cherry red, or orange
One color + black (spot color) $70
Ad Column Width
Top Full Banner 468 x 60 pixels 1 Month $100 3 Months $275 6 Months $500 12 Months $900 Bottom Full Banner 468 x 60 pixels 1 Month $100 3 Months $225 6 Months $400 12 Months $700
Right and Left Vertical Banner 120 x 240 pixels 1 Month $100 3 Months $225 6 Months $400 12 Months $700
Top Full Banner 480 x 60
Address for overnight and courier deliveries: HMSU 716 550 Chestnut St. Terre Haute, IN 47809
By Phone:
Right Right Inside Outside Vertical Vertical Banner Banner 120 x 240120 x 240
Left Vertical Banner 120 x 240
By Fax:
2 columns x 5 inches 10 column inches
By E-mail:
only $20 per month!
Indiana Statesman Classified Advertising Classified Advertising Rates
10 column inches x Rate Ad Cost
Business Ads - $7.00 One liner ad for one issue
Research has shown that full color ads attain 62% higher retention than black and white ads and 40% higher than two color ads.
Extras Type accents:
Business Freq. Discount - $6.00 per issue Same liner ad without changes in three or more consecutive issues
How well an ad performs is strongly affected by color. Full color and spot color ads have a greater impact than black and white ads.
All Departments 812.237.7629
Bottom Full Banner 480 x 60
List your establishment in any of these directories for
Number of columns x Depth of Ad x Rate For example:
ISU Organizations - $5.00 per issue ISU Organizations and Departments
-Bold Type or underlined words - 10¢ per word -Headlines with liner ads: 10-point bold - 25¢ per line
12-point bold-50¢
*Rates are for the first 20 words. Add 15¢ for each extra word. All classified ads MUST be prepaid.
Online (flat rate-web only features) Animated icon - $2.00 Spotlight/Featured ad $2.00 Colored background $1.00 Colored type - $1.00
per line
Link to your website- $1.00
-Border - $1 per issue
Google map - $1.00
-Big Greek Letters or crests with liner ad $1 for 3 letters or one crest per issue
Youtube video - $1.00
3 column - 5.3”
Reverse text white with black back-$4 per issue.
4 column - 7.1”
5 column - 8.9”
Student Advertising Manager sasadmgr@isugw.indstate.edu Advertising Production Manager sasadprd@isugw.indstate.edu Director of Student Publications mhendricks2@isugw.indstate.edu Asst. Director of Advertising mshonk1@isugw.indstate.edu Classified Advertising sasclass@isugw.indstate.edu Business Manager smccalliste@isugw.indstate.edu
On the Web:
www.indianastatesman.com
Office Hours:
8 a.m. - 4:30 p.m. Monday through Friday Office hours vary during holiday and break periods
Uploaded pictures - $3.00 each up to 4 pictures online & print
2 column - 3.5”
Director of Student Publications 812.237.3028
Business Manager 812.237.3024
Food & Spirits Guide Service Guide Living Guide How do I calculate my investments?
Student Advertising Manager 812.237.4344
Asst. Director of Advertising 812.237.8242
Extend your reach! Get your information on the web, read by the ISU community and beyond!
Two or more colors+ black (full color) $160 1 column - 1.7”
Room 716 Hulman Memorial Student Union Indiana State University Terre Haute, IN 47809
Business Office/ Switchboard 812.237.3025
Online advertising is an opportunity for 24/7 world wide exposure at indianastatesman.com! It is a great place to hook up with current and prospective students, alumni, faculty, staff, and the unlimited audience of online readers.
Full Page = 6c x 21.5”
Advertising in Color
Pete’s Pizza Place
By Mail:
Online Advertising Rates
Display Advertising Rates
Campus Depts. & Orgs. Display Ad Rate is available to Indiana State University campus organizations and departments. Local Ad Rate is available to businesses and organizations with a Terre Haute business
Indiana Statesman Online Advertising
Contact Information
6 column - 10.8”
Media Kit
2009-2010
2009-2010
Rate Card Please visit www.kstatecollegian.com for general, billing and credit policies.
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Calendar Key Regular Daily Issues
Published but no Classes
Promotions Year-Long 2009-2010 Promotions
Spring 2010 Promotions & Special Sections
Promotion
Publication Day
Menu Mania Religion Directory Once in a Lifetime Football Gameday Basketball Tip-off
Every Monday Every Friday First Friday of each month Fridays during football season Wednesdays during basketball season
Promotion Back to School A Place to Call Home
Fall 2009 Promotions & Special Sections Promotion Move-In Guide Back to School *Career Fair *Homecoming *Halloween *Holiday Gift Guide *Fall Graduation Fall Finals Edition
Publication Date August 21 August 22 September 15 October 19 October 22 November 30 December 11 December 14
* Runs as a separate section with the Collegian. Dates subject to change.
Deadline August 18 August 19 September 8 October 12 October 15 November 16 December 4 December 7
Valentineâ&#x20AC;&#x2122;s Day Rodeo Wellness & Spring Break St. Patrickâ&#x20AC;&#x2122;s-Aggieville *Open House *Spring Game House Mom Appreciation *Spring Graduation Spring Finals Edition *Orientation
Publication Date
Deadline
January 13 Feb. 4,18, March 4,11,25 & April 1,8 February 5 & 9 February 18 February 19 & 26 March 5 April 24 TBA April 30 May 7 May 10 June
January 8
* Runs as a separate section with the Collegian. Dates subject to change.
January 29 February 16 February 12 March 2 April 17 TBA April 27 April 30 May 3 April 26
K E N T S TAT E U N I V E R S I T Y STUDENT MEDIA F A L L 2 0 0 9 â&#x20AC;&#x201C; S U M M E R 2 01 0
The Kent State University Office of Student Media offers complete coverage to reach the campus market.
metro State multimedia
Medi aKi t2009201 0
LOCAL
2009-2010
Rate Card No. 27 Effective Aug. 16, 2009
Collegian The Daily
Published independently by students at Penn State
Collegian T
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