Central Michigan Life We have reduced our media kit to a two-sided, single page as part of our sustainability effort. Our full media kit can be found online: www.centralmediacafe.com
our publication... Central Michigan Life has just celebrated 90 years of news publishing as independent voice at Central Michigan University. CM Life publishes every Monday, Wednesday and Friday during the school year, and once a week during summer sessions.
national rates
National Representative 360 Youth 26 Castillian Dr., Santa Barbara, CA 93117 Phone: (805) 968-8007 Fax: (805) 968-8003
local rates
All rates are per column inch, per contract period. Ads 18” or more will be billed at full 21 inches. Double Truck ads are billed as 13 columns. Guaranteed positions are 25% premium charge.
REPEAT RATE DISCOUNTS Advertising repeated in two consecutive issues after the first insertion at open rate. No copy changes. Not applicable to contracts. 1st Pickup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% off 2nd Pickup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50% off 5 AD RATE (Same ad, 5 times in semester, 4” min.). . . . . . . . . . . . . . $11.50 10 AD RATE (Same ad, 10 times in semester, 4” min.). . . . . . . . . . . . $11.00
contract rates FREQUENCY CONTRACTS
Min. number of inches placed . . . . . in a month for one contract year. . .
BULK CONTRACTS
30-59”. . . . . . . . . . . . $10.50 60-119”. . . . . . . . . . . . $10.25 120-239” . . . . . . . . . . . $9.90 240-399”. . . . . . . . . . . $9.25 400 +. . . . . . . . . . . . . . $8.25
100-300” . . . . . . . . . . . $ 1 1 .75 301-500”. . . . . . . . . . . . $ 11.00 501” + . . . . . . . . . . . . . . $10.50
BONUS! With all signed frequency and/or bulk advertising contracts, you get two (2) FREE colors (limited to available colors) per contract period! A $180 value!
color rates Full Color
Min. number of inches placed during a one year period
Min. $30, Max. $260 . . . . . . . . . . . . . . . . . . . . . . . .
Spot Color Ads
special issues • Back To CMU • Campus Cash • MAC Football Preview • Central Michigan Apartment Life
SEPTEMBER
OPEN RATE. . . . . . . . . . . . . . . . . . . . . . . $14.50 Non-Profit / RSO RATE . . . . . . . . . . . . . . $10.50
ROP Display and Classified Ad deadlines are at Noon two business days prior to publication.
AUGUST
OPEN NET RATE (per column inch) . . . . . . . . $11.55
ad deadlines
• Best of Central Michigan • Wares Fair
OCTOBER • Dining/Menu Guide • Homecoming • Sweetest Day
NOVEMBER
• MAC Basketball Preview • Rose Rowdie Section • MAC Football Championships • Apartment Life
DECEMBER
• Finals Week • Graduation • Football Bowl Issue
JANUARY • Back to CMU • MLK Remembrance
FEBRUARY • Campus Cash • Valentine’s Day • Apartment Life
MARCH • Basketball HOOPS
APRIL • Finals Week • Graduation • Summer Orientation • CMU Welcomes You
audience reach
Since 1919, Central Michigan Life has covered the Central Michigan University and Mt. Pleasant communities. 13,000 papers are distributed free on Monday, Wednesday and Friday during the academic year and 6,500 on Wednesday during the summer months to more than 180 locations in Mt. Pleasant and the CMU campus.
publication dates 2009/2010
$3.00 per col. inch. . . $1.50 per col. inch
Min. $10, Max. $90 . . . . . . . . . . . . . . . . . .
www.centralmediacafe.com 436 Moore Hall • CMU • Mt. Pleasant, MI 48859 • (989)774-3493 • FAX (989)774-7805 ADVERTISING: advertising@cm-life.com EDITORIAL: editor@cm-life.com