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MEDIA GUIDE 2009-2010 RECORD STUDENT ENROLLMENT UC’S LARGEST INCOMING FRESHMAN CLASS AND UC POPULATION IN UC’S HISTORY
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130 years of first-rate journalism Award-winning newspaper appeals to diverse audience KAREEM ELGAZZAR THE NEWS RECORD
The News Record’s rich history is a testament to the outstanding quality journalism the independent newspaper has produced for 130 years. In this last year alone, The News Record has covered everything from the presidential elections to the University of Cincinnati’s first appearance in a BCS bowl game. The News Record has long been regarded as one of the best student-run newspapers in the nation. And students and faculty know it.
Through the combination of The News Record’s awardwinning writing and photography, University of Cincinnati students and the surrounding areas know where to go to get their news. In the last several years, The News Record has excelled exceptionally thanks to a succession of great Editors. Keith Jenkins, Kristy Conlin and current Editor in Chief, Taylor Dungjen, have brought The News Record to new heights. With the help of key personnel like former Sports Editor Bo Jessee and former Managing Editor Thomas E. Smith, the well-rounded coverage The News Record publication
1st PLACE SPORTS PHOTOGRAPHY :
Region 4 Society of Professional Journalists
appeals to people of all walks of life. As we move further into the 21st century, The News Record understands the changing economic climate and is already adapting. Our business model has been tailored to accommodate these changes as well as catered to more tech-savvy users while still maintaining its well-designed, well-reported print edition. The News Record has substantially boosted readership in both online and print editions, and look to do more of the same during the next academic year. With each passing year the staff gets stronger and this year’s staff is by far the most skilled and proficient the newspaper has ever offered.
News Record showcases banner year for UC readers Dear UC, How are you? It’s been a long year already. Although 2009 is only about halfway through, we’ve seen a lot of big news. A lot of news that needed to be covered – and a lot of misery and glory came with the covering of that news. This year saw the introduction and election of President Obama as well as the departure of our president, Nancy Zimpher, to the State University of New York (SUNY). While we’re usually a hardworking crew to begin with, the Obama election had the office busy well into the next morning. On top of covering the election results, Obama stopped in Cincinnati, more than once, including a stop just a couple days before show time for the “Change We Need” rally. Thousands of people came to that rally here in the Queen City, approximately 27,000 people actually. “It was one of the coolest things,” said Thomas E. Smith, former managing editor. “The line was just never ending.” The Obama rally turned out to be news to us, too. “We didn’t find out about Obama’s visit to campus until the night before he was going to be here,” said Taylor Dungjen, current editor in chief. “It was already significant in that he was running for president of the United States, but his visit to campus two days before the election made it that much more important. Our story that was produced from that was also picked up by CBS News, which highlights the hard work of The News Record staff.” But when Zimpher left, we found out that a lot of students around here only equate her with the reason for why our beloved Bob Huggins is gone. Huggins’ return to Fifth Third Arena with West Virginia University was full of mixed feelings. R e m e m b e r t h e “ B y e b y e , N a n c y, H e l l o B o b ” s i g n ? “The return of Huggins was my favorite memory of the year,” said Bo Jessee, copy editor, former sports editor, columnist, reporter at large and photographer. “I grew up with Huggs as the coach and seeing former players like Nick Van Exel, Ryan Fletcher and Ruben Patterson come back to honor him was awesome.” We can also tell you that a lot of students want a new school president with some vision – there is a small number that wants a president with swag, too. This information comes with our constant efforts to bulk up our multimedia section, included on our Web site, which has videos, slideshows and other content not fit for print.
Staff Editorial
KAREEM ELGAZZAR | THE NEWS RECORD
2008-09 newspaper, staff win multiplicity of awards KAREEM ELGAZZAR THE NEWS RECORD
In keeping with The News Record’s rich history and tradition, during the last six years The News Record has won 21 Society of Professional Journalists Awards. From Best Overall Non-daily student newspaper to Editorial Cartooning, the wide range of awards demonstrates The News Record’s excellence in a variety of areas. This past year alone The News Record won three awards – two individual and one collective. The News Record earned 2nd place among all nondaily student newspapers in Region Four Society of Professional Journalists – Mark of Excellence Awards. Managing Editor Kareem Elgazzar earned 1st place in Sports Photography and former Photo Editor Emily Lang won 3rd place in Sports Photography as well. The News Record looks to earn even more awards, particularly returning as the number one non-daily student newspaper this upcoming academic year as we did in 2005. There is no reason why The News Record shouldn’t do so as next year’s staff is the most skilled and proficient the newspaper has seen in years. INDEX
2 UC DEMOGRAPHICS 3 AD SIZES 4 READERSHIP/ CIRCULATION 5 DISCOUNT RATES, INSERTS, STICKY NOTES 6 DISPLAY RATES 7 CLASSIFIEDS AND ONLINE ADVERTISING 8 PRODUCTION SCHEDULE, HOW TO ADVERTISE CONTACT US:
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THE NEWS RECORD 510 Swift Hall University of Cincinnati PO Box 210135 Cincinnati, Ohio 45221
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Former awards winners include former Entertainment Editor Rasputin Todd who earned the 2007 Best Student Journalist award, former Editor in Chief Keith Jenkins who earned the 2007 1st place award in Sports Writing, and former Sports Editor Bo Jessee who was Playboy Magazine’s College Sports Writer of the Year. It is clear The News Record doesn’t cut any corners when it comes to putting together quality content for our loyal readers. We feel we have an obligation and duty to inform, entertain and bring the University of Cincinnati community together. And if we win awards in the process, that only gives us more motivation to do even STUDENTS show their better for our advertisers. school pride.
And who can forget the Orange Bowl? A trip to Miami and seeing the Bearcats play, what can get better?
Hopefully we’ll be seeing you next year, too. But if you’re graduating, good luck out there. Love, The News Record
News Record editor aces writing contest Bo Jessee covers NCAA Basketball Championship for Playboy U MATTCUNNINGHAM MCMICKEN MONTHLY
Journalism senior Bo Jessee will have a view of the NCAA Men’s Basketball Championship that would make many professional reporters green with envy. Earlier this year, he won Playboy U’s College Sportswriter Contest, which earned him a chance to cover the Final Four for the online social network. “I was shocked to hear I won,” said the News Record sports editor, who broke stories for his campus newspaper about Bearcats sports that were picked up throughout the year by national news outlets. Jessee said he was surprised to learn he was picked by Playboy U for the honor. “I knew two of my three clips I submitted were really good, but I thought there was going to be a lot of people entering it, so I didn’t give it much thought.” Jessee started his studies at UC as a political science major, but changed to journalism his fourth year, when he decided to turn his love of sports into a career. He was quick to point out how his two years at the News Record helped smooth the transition. “It’s given me the confidence to go into a field where there aren’t too many jobs right now,” he said. He went to Detroit the day before the tournament semifinal games. Air fare and hotel lodgings for two were among the perks included in the award from Playboy U. Jessee covered both the semifinal and championship games before flying home the day after the tournament ended. Jessee blogged about the fames and performed other journalistic duties in covering the Final Four for Playboy U. Jessee said Playboy wanted “me to do a lot of blogging throughout the tournament.” Playboy U is the multi media arm of the magazine bearing the same
name. “It’s more of a new media kind of publication,” Jessee said. Jesse’s experience covering the major basketball tournament has a direct connection to his long-term career goals. “I really want to end up covering an NBA beat or I’d love to be a columnist, especially a boxing columnist,” he said. And beyond the impact the Final Four coverage could have on his career, Jesse said he’s simply thrilled to have won the award. “It’s nice to know someone likes my writing,” he said.
WWW.NEWSRECORD.ORG | 513.556.5902
MATT CUNNINGHAM | MCMICKEN MONTHLY : MCMICKEN COLLEGE OF ARTS AND SCIENCES
BO JESSEE ,seen here at his desk at The News Record office, is excited to cover the Final Four on behalf of Playboy U.
NEW UNIVERSITY
UNIVERSIT Y OF C A L I F OR N I A ,
IRVINE
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IRVINE
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9-1
Kentucky Kernel
advertising
The Kentucky Kernel is the only free daily newspaper on UK’s campus.
• 3 proofs will be provided for the advertisements created by the Kentucky Kernel at no additional charge. Additional proofs will cost the advertiser $20 a piece.
The Kernel reaches over 34,000 readers every day… that’s over 34,000 consumers viewing your ad!
• Spec ads will be created at no cost to the advertiser upon ad placement. Spec ads that are not used will cost $20 a piece.
17,000 Kentucky Kernels are available at over 100 drop points by 9 a.m. every day (Monday through Friday). 75% are on campus and 25% are off campus.
• Display advertising cancelled after deadlines will be billed at 100% of space costs.
Lexington Herald-Leader “supplement of the Kentucky Kernel” 2375 Fortune Drive Lexington, KY 40509-411
Low advertising rates and high response received. Straight-to-plate printing for highest quality available.
47% male 69.5% are 24 and under 53% female 30.5% are 25 and under
Students
Demographics • In 2006 and 2008, the Kentucky Kernel was awarded the Pacemaker, often referred to as the Pulitzer Prize of college journalism. In the past five of eight years, the Kernel was a finalist for the award.
Awards
Inserts should be shipped to:
Our Guarantee
50% receive support from parents 60% of students work 74% have a credit card
• Trade outs will not be offered by the Kentucky Kernel. • The Kentucky Kernel does not grant refunds. Excess money will be credited to your account.
• The advertiser and/or advertising agency assume(s) liability for all content (including text and illustrations) of advertisements printed, and also assume(s) responsibility for any claims arising therefrom against the Kentucky Kernel.
• Pre-payment is required unless credit is established with the Kentucky Kernel. Credit will be offered when deemed acceptable by the Kentucky Kernel.
Finances
• The Kentucky Kernel does not guarantee position; however, requests will be honored when possible.
• Make-goods or credit adjustments will be made for the portion of the ad error. The Kernel is not liable for slight changes or typographical errors that do not change the intent of the advertisement. The advertiser must notify the Kernel of significant errors. The limit of responsibility will be the total cost of the ad in which the error occurs.
Faculty and Staff
• The Kentucky Kernel reserves the right to reject or alter advertising that it considers objectionable. No change in advertising copy will be made without prior approval of the client. Commercial advertisements that contain false or misleading statements will be rejected.
35% male 23% are 18-34 65% female 58% are 35-54 19% are 55+
The Fine Print
• 70% ignore or switch stations during radio commercial breaks. The Kernel reaches more students than the highest rated daypart in radio.
Advertising Impact
92% 89%
readership among faculty & staff readership among students
• Kernel writers have also finished in the top 10 nationally in the William Randolph Hearst writing competition over six of the last seven years.
• The Kernel received the General Excellence award from the Kentucky Press Association in 2005, 2006, 2007 and 2008 ranking it as the best college newspaper in Kentucky
Short Stack (2x5) $120.30
Quarter Page (3x10.5) $378.95
Display Advertising
August
Open Rates
Ads with Color
All rates are per column inch. (Column Wide x Inches Tall) x Rate = Price *Frequency Open Rate - $12.03 discount and Nonprofit Rate - $10.40 contract rates do not apply National Rate* - $10.10 to the national University Rate - $9.52 and classified Classified Display - $14.21 display rates.
Box Ad (3x5) $180.45
Half Page (6x10.5) $757.89
Color is available any day of publication for any size at the following prices Open Rate Spot Color - $75 per color Full Color - $225
Frequency Discounts
Frequency Rates Spot Color $25 - Ads 16” or smaller $50 - Ads larger than 16” 2 Spot Colors $50 - Ads 16” or smaller $100 - Ads larger than 16” Full Color $75 - Ads 16” or smaller $150 - Ads larger than 16”
Run same size ad four times during a twoweek period. Open Rate - $10.51 Non-Profit - $9.10 University - $8.32
Full Page (6x21.5 in) $1,551.87
Run same size ad six times during a fourweek period: Open Rate - $10.04 Non-Profit - $8.68 University - $7.94
Space/Content Deadlines Monday’s Paper..................................................................Thursday, 3 p.m. Tuesday’s Paper...................................................................Friday, 3 p.m. Wednesday’s Paper..........................................................Monday, 3 p.m. Thursday’s Paper.................................................................Tuesday, 3 p.m. Friday’s Paper........................................................................Wednesday, 3 p.m. Material is due at 12 p.m. the day before the ad runs in publication. The Kentucky Kernel has a full creative department that can create and execute advertisements for your company
* Ads to scale
Classifieds Your display ad can be placed under one of our various classified headings. (For Rent, For Sale, Help Wanted, Travel, etc.) Ads measuring 1 column by 1 inch to 1 column by 5 inches will be accepted. Classified Display rate* $14.21 per column inch. Classified ad deadline is 2 p.m. the day before publication. Ads must be pre-paid, (Cash, Check,
1 day 3 days 5 days 10 days 15 days 20 days
1-15 words $7.50 $15.00 $22.50 $40.00 $52.50 $60.00
16-20 words $8.50 $18.00 $27.50 $50.00 $67.50 $80.00
Visa, Discover, MasterCard and American Express accepted) unless credit has been established with the Kentucky Kernel.
Extras
Box: 250 x 300 pixels $110 per week $300 per month $775 per semester
*Frequency discount and contract rates do not apply to the classified display rate
Every Thursday & Friday $175 per day $475 per month
Contacts
Display Ads 859.257.2872 adv@kykernel.com
Banner: 468 x 60 pixels $55 per week $145 per month $375 per semester
*Call for current number of recipients
Kernel Pop and The Score Two sections that are students’ favorites that either feature the lifestyles of students or the highlights of UK athletics.
Sponsorships Available for Daily Horoscopes, Suduko and The Dish Sponsorship size - 3 x .75 $20 per day $40 per week $110 per month
Classified Ads 859.257.2871 ky_kernel@hotmail.com
26-30 words $10.50 $23.25 $36.25 $67.50 $93.75 $115.00
At no additional charge, your classifieds are also printed online at www.kykernel.com.
Online Email Edition Banner: 468 x 60 pixels $100 per day $475 per week $1500 per month $5500 per semester
21-25 words $9.25 $21.00 $32.50 $60.00 $82.50 $100.00
Inserts
Single Page $55 per thousand 2-9 Pages $60 per thousand 10 or more Pages $70 per thousand Maximum insert size 11.5 x 11.4 inches Minimum insert size 5.5 x 7 inches Insert reservation must occur 10 days prior to distribution date. Reciept of inserts must occur 5 days before distribution. The Kernel has the capability to print your inserts. Contact us for a price quote.
Business Manager Patsy Martin 859.257.7703 pnmart1@uky.edu
General Manager Chris Poore 859.257.1900 cpoore@kykernel.com
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Publication Dates Special Publications
8.21.09 - Hot Spots 8.26.09 - Welcome Back 9.04.09 - Football Preview 9.14.09 - Coupon Page* 9.16.09 - Greek Life 9.28.09 - On the Menu* 10.16.09 - Big Blue Madness 10.21.09 - Halloween 10.26.09 - Homecoming 10.28.09 - Hoops Preview 11.09.09 - Career Guide 11.23.09 - Holiday Shopping 12.14.09 - Kickback 1.13.10 - Welcome Back 1.25.10 - Spring Break Planner 2.04.10 - Super Bowl Page* 2.08.10 - Valentine’s Day Issue TBA - Bat Cats 3.01.10 - College Living Guide 3.08.10 - Spring Fashion 3.10.10 - Post Season Preview 4.05.10 - KY Traditions 4.19.10 - Senior Send-off 4.28.10 - Best of UK Winners* 5.03.10 - Kickback * Sections include free full color
Kentucky Kernel 026 Grehan Building University of Kentucky www.kykernel.com 859.257.2872
Advertising Director Jacob Knight 859.257.2872 advertising@kykernel.com
Northern Iowan Manager
The Daily Texan www.DailyTexanOnline.com
T
Inside Information
he Daily Texan is the daily newspaper
of The University of Texas at AusGrad Students 17%
tin, one of America’s largest college
institutions. This TSM flagship, marking its 108th year, is the best-known and most
Faculty and Staff 32%
WEEKLY READERSHIP
celebrated student-produced newspaper in
Seniors 18%
the country. The Texan is winner of more national, regional and state awards than any college newspaper nationwide. It counts among its alumni the winners of 18 Pulitzer Prizes. The Texan delivers approximately 68,000* daily or 340,000* weekly readers from the local UT and greater-Austin communities. These students, scholars, business leaders, and legislators all favor the Texan as the only exclusive source of daily news about UT.
94.6% of the entire UT community reads The Daily Texan each week.
Freshmen 10%
80,000
The Daily Texan Statesman
70,000
Sophomores
Juniors 12%
11%
50,000 40,000
UT MARKET Graduate Students...12,660 Seniors ...................... 13,151 Juniors ....................... 8,667 Sophomores ............... 7,913 Freshmen ....................7,306 Faculty and Staff ..... 23,294
Chronicle
60,000
1
#
30,000 20,000 10,000 0
source: 2004 Fall and Spring Pulse Readership Survey
Total Market ............ 72,991
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Austin’s professional and student commuters not affiliated with UT read The Daily Texan. The student commuters attend colleges and universities including Austin Community College, Concordia University, St. Edward’s University and Huston-Tillotson University. Survey results indicate the Texan is their source for world, state, and local news during the five-day workweek.
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Coopers Rock State Park Road, heading toward the park. Thomas said the driver appeared to lose control of the vehicle before it veered to the left side of the road, striking a tree. Charlie Russell, a junior biochemistry major, was driving the vehicle. Ali Mols, a pre-psychology sophomore, Cameron Taylor, a marketing and leadership studies junior, Ryan Cox, a multidisciplinary studies senior, Morgan Shea, a junior philosophy major, and Benjamin Weiner, a
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mechanical and aerospace engineer senior were the vehicle’s passengers. Although Thomas said several injuries were involved in the accident, Mols was the only one with a record from a hospital. She was discharged from Ruby Memorial Hospital Tuesday, June 9, according to a hospital spokesperson. “These students are some of our close friends, and although none of the injuries are life threatening, we are more concerned about their well-being
than anything else,” Davis said. The Sheriff ’s Department received the dispatch at 12:45 a.m. June 9. “If we know the investigation is not in favor of our SGA members, we will consult our SGA code of ethics,” said SGA Vice President Whitney Rae Peters. A code of ethics was written two years ago immediately following former SGA President David Kirkpatrick’s arrest for driving under the influence of alcohol, according to Peters. Kirkpatrick resigned following
the incident. Russell is SGA’s current executive secretary. Mols is a current SGA Governor, who ran on a University 101 and Greek life platform. Taylor is a current SGA Governor who ran on a safety platform, and Cox was a former executive office during the Kirkpatrick/Parsons and Parsons/Cutlip administrations throughout the 2007-2008 school year. Morgantown Mayor and See ALCOHOL page 2
CITY COUNCIL
EXTREME MAKEOVER e���i��
Morgantown’s sister city mayor visits Council
Wes� V�rg��i� U��v�r��ty
By Melanie Hoffman City Editor
Full Page
6 col x 20.75”
Members from Morgantown’s sister city, Guanajuato, Mexico made their first appearance in Morgantown at Tuesday’s City Council meeting. It was also Major Ron Justice’s last meeting. Eduardo Romero Hicks, Mayor of Guanajuato, and Director of Communications Esmeralda Manduajano, appeared at the meeting. Three other council members made the trip but left early Monday morning. Both Hicks and Justice will be out of office as of Oct. 25 but urged the council to continue to explore the options in having a sister city. “It’s not about the government but the people in the city we represent,” Justice said. Four residents of the sixth ward spoke on behalf of the community surrounding the Jerome Park area. Habitat for Humanity owns part of the sixth ward and plans to build houses on the property. There will be fewer than 22 houses built, according to Councilor Bill Byrne.
Half Page 6 col x 10.5”
See CITY COUNCIL page 2
Caperton Trail to close next spring
LEANN ARTHUR/THE DAILY ATHENAEUM
The ground floor computer labs at Martin Hall are one of the many areas on campus being renovated this summer.
Univ. to spend $2-3 million on renovations this summer By Aimee Smith Staff Writer
A large number of renovations are taking place at West Virginia University throughout the summer. “Renovations are being made to almost every building on campus,” said Dan Batson, associate director for In-House Construction at WVU. “We have more than 20 people doing the work.” The renovations will cost an estimated $2 million to $3 million, ac-
cording to Batson. The Business and Economics Advising Center is being remodeled this summer as one of the many renovations taking place. The new advising center will have graduate and undergraduate advising in one central location said Joseph Seiaman, director of advising for Business and Economics. “If we have students who aspire to be NBA stars but don’t have any
2. BUSINESS & ECONMICS BUILDING
1. WOODBURN HALL
By Brian Young Staff Writer
DOWNTOWN RENOVATIONS THIS SUMMER 3. MARTIN HALL 4. ARMSTRONG HALL 5. STANSBURY HALL
1. New C-Tech classrooms 2. New advising center 3. Remodeling of the ground floor 4. New C-Tech classrooms 5. New C-Tech classrooms
See RENOVATIONS page 3
Sections of the Monongahela River Trail will be closed to allow for a $15 million sewage pipeline project, Jim Green, general manager of the Morgantown Utility Board said. The Caperton Trail is the area that will be closed, according to Dan Boroff, Morgantown’s City Manager. Funding will come from a Municipal Bond with money being borrowed from the State Revolving Fund. The Caperton trail runs over five miles long from Star City, through downtown Morgantown,and ends south of city limits. The trail will be cut into two sections for See RAIL TRAIL page 2
WVU students go to Washington DC for Capital Pride By Matt Narvin Staff Writer
Several members of West Virginia University’s Bisexual, Gay, Lesbian and Transgender Mountaineers traveled to Washington, D.C., for Capital Pride last weekend. The annual event is held to celebrate gay and lesbian culture, as well as make a positive step toward equal rights for all people, according to Capital Pride’s Web site.
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“Capital Pride is a huge event. People come from all over to be a part of it,” said Lora Lee Allen, BiGLTM member and senior philosophy and psychology major at WVU. The event is held every June to commemorate the “Stonewall Riots,” which were spontaneous demonstrations in Greenwich Village in New York City, against police raids targeting the gay community. This year marks the 40th anniversary of the riots.
“Every year it gets bigger and better organized. Things run more smoothly every year,” Allen said. The schedule of events for Capital Pride included a rally, parade and live music. The event is attended by more than 250,000 people each year. BiGTLM has been in existence in various forms since the 1970s but adopted its current moniker in 2005. The organization helps to pro-
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WHAT’S INSIDE
mote a comfortable setting for gay, lesbian, bisexual and transgender students to discuss issues that affect their lives, among other things. “It was a huge part of coming out for me. I had recently accepted that I was gay and desperately needed support,” said BiGLTM Vice President and WVU senior Spanish major Mandi Roberts. Helping people become more See CAPITAL page 3
TODAY’S WEATHER THUNDERSTORMS
LEANN ARTHUR/THE DAILY ATHENAEUM
The Rail Trail will be closing in the spring of 2010 for the installation of sewage pipe lines.
HI 68 LO 61
THURSDAY’S WEATHER THUNDERSTORMS
HI 80 LO 62
NEWS: 1, 2, 3 — OPINION: 4 — SPORTS: 5, 7 — A&E: 8, 10 — CAMPUS CALENDAR: 6 — COMICS: 6 — CROSSWORD: 6 — SUDOKU: 6 — CLASSIFIEDS: 8, 9
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An automobile accident involving six West Virginia University students, four who have ties to WVU’s Student Government Association, occurred the morning of June 9. Alcohol was involved in the accident, Monongalia County Sheriff Department Deputy Curt Thomas said Friday, though he was not sure to what degree. Thomas said he could smell alcohol in the car but blood al-
cohol level results won’t be available until next week. “Right now SGA is more focused on the well-being of the students involved in the crash rather than the speculated findings,” said Becky Davis, SGA communications director, Saturday. “Until a completed investigation has been done, SGA has no further comment.” The accident is still under investigation. A full report of the incident is expected later this week. The accident occurred on
58p0 picas 9.667”
By Melanie Hoffman City Editor
5 COLUMN
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Alcohol suspected in SGA wreck
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THURSDAY FRIDAY MONDAY TUESDAY WEDNESDAY
1 Month $200 $175
1 pt. rule around line ad - $2.50/day extra All Words Bold - $2.00/day extra
COMMENTARY: The Mountaineers may thrive in underdog role this year
3 COLUMN
Publication Day
Top Banner Side Boxes
20 word maximum. For each word over 20 - 20¢/per word per day
Preseason magazines don’t rate WVU as highly as in past years heading into the 2009 season
2 COLUMN
TERMS AND POLICIES
Web advertising is now offered by The Daily Athenaeum online.
DISPLAY AD DEADLINES
1 Day........................................................................... $4.80 2 Days......................................................................... $8.80 3 Days....................................................................... $12.00 4 Days....................................................................... $16.00 5 Days....................................................................... $20.00
Regular Edition
WEDNESDAY, JUNE 17, 2009
LOWERED EXPECTATIONS
1 COLUMN
Alan R. Waters.........................................................Director Bonnie R. Fisher.................................. Advertising Manager Jami A. Christopher..................Production/Systems Manager Crystal Hoover...................Distribution/Production Manager Linda Grubb-Thomas............................ Classified Manager Maxine Ash.................................... Administrative Secretary Pamela Dodson................................... Accounting Manager Lynne Perry...............................Student Business Manager
WEB ADVERTISING
Classified Ads - line Rates
“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”
ww www.da.wvu.edu ww.da.wvu.edu
46p3 picas 7.708”
PERSONNEL
Advertising simulating news can be set in body type, but must carry the word “advertisement”. Normally, no display advertising will be published upside down, sideways, or in any other manner that is not in keeping with good, traditional newspaper make-up.
classifieds
THE DAILY ATHENAEUM
VOLUME 122, ISSUE 150
TONY DOBIES/THE DAILY ATHENAEUM
The Daily Athenaeum is West Virginia University’s awardwinning daily newspaper. For over 100 years The Daily Athenaeum has been the voice of the Mountaineers. It is published Monday-Friday and is the 9th largest circulation newspaper in the state of West Virginia.
Positioning of advertisements in the paper will be done on a request basis and handled as such. Requests for position will be honored when possible but no page position can be guaranteed. Any standard advertising position may be purchased at 25% of the cost of said advertisement when possible (minimum advertising size will be 10 inches.) Position will be sold on a first come, first serve basis. No position will be sold for pages 1 and 4.
Inserts must be received at The Times West-Virginian, 123 Taft St., Fairmont, WV 26554, Attn: Jim Short, Phone #(304) 367-2563 by one week prior to insertion.
Front page advertising is now offered in The Daily Athenaeum. The new premium space is 3.6667” wide x 2.4838” deep; located in the bottom right hand position of the front page. The normal advertising deadlines apply. A premium rate of $650.00 is available per insertion. Please call your sales representative or our office for additional information.
34p6 picas 5.750”
284 Prospect St., Morgantown, WV 26506 Retail/Classified/Business: (304) 293-4141 Newsroom: (304) 293-5092 • Fax: (304) 293-6857 Web Site: www.da.wvu.edu Email: da-ads@mail.wvu.edu; da-classifieds@mail.wvu.edu da-production@mail.wvu.edu; da-editor@mail.wvu.edu
*Are you a new local business? Place your Grand Opening Ad for one-half price! Run your first ad of 30” or more and receive 50% off the local open rate. Then run as many ads as you like for the next four weeks at a 25% discount off the local open rate. After the four weeks is over you may sign a local contract with the inches already run being credited toward the total inches needed to fulfill it. Shows, concerts, traveling sales, political ads and other transient advertisers do not qualify for this rate.
FRONT PAGE ADVERTISING
22p9 picas 3.792”
THE DAILY ATHENAEUM
Grand Opening Rate*....... 6.03 per column inch $
If preprints are shipped without gaining prior notice of acceptability, The DA will not be responsible for loss or return of shipment.
11 picas 1.875” 1.833”
CONTACT INFORMATION
Ads created by The Daily Athenaeum will be available for proofing prior to publication. Proof service is to correct typographical errors and deviations from original layout - not for alterations, size changes or additions of new copy. When proofs are delivered, responsibility for correction is that of the advertiser. Upon approval, The Daily Athenaeum is no longer liable for errors. Additional charges may be assessed for more than two proof changes.
2007-2008 2009 - 2010
DEMOGRAPHICS
WHY DO I NEED THE STUDENT MARKET The Daily Athenaeum provides the only way for advertisers to reach the entire West Virginia University community. For over 100 years, The Daily Athenaeum has been the voice of the Mountaineers. It is published Monday through Friday during the regular school year. It is the 9th largest circulation newspaper in the state of West Virginia and the only daily collegiate publication in the state. Our newspaper offers total market coverage of WVU university, reaching a 1 billion dollar market. The market has an estimated 42,000 readers - 26,000 students, 5,000 Grad Students, 6,500 faculty and staff and 5,000 Medical Center employees. The Daily Athenaeum offers you this market - one that is virtually unattainable through any other advertising medium. Where else can you find such a concentrated market with thousands of potential new customers each year?
The Daily Athenaeum Statistics: • 82% of students frequently read newspaper advertisements for groceries • 95% of faculty and staff frequently read newspaper advertisements for groceries • 48% of students frequently read newspaper advertisements for clothing • 45% of faculty and staff frequently read newspaper advertisements for clothing • 62% of students on average spend up to $50 in groceries per week. • 71% of faculty and staff spend $50 or more in groceries per week.
WHO ARE WVU STUDENTS AND STAFF? educational level Undergraduate....................................................... 21,930 Graduate.................................................................. 5,529 First-Professional..................................................... 1,381 Total Enrollment...................................................... 28,840 age 18 - 19..................................................................... 26.5% 20 - 21..................................................................... 40.5% Over 21....................................................................... 33% Gender Male Students......................................................... 39.5% Female Students..................................................... 60.5%
• 78% of students eat out 1-3 times per week • 80% of faculty and staff eat out 1-3 times per week • 59% of students use coupons that are advertised in the Daily Athenaeum • 74% of faculty and staff use coupons that are advertised in the Daily Athenaeum
numbers
The
D A
A ILY
TH EN A EU M
Other Newspapers
29%
Students................................................................. 28,840 Faculty / Staff / Employees....................................... 5,383 Total........................................................................ 34,223
CIRCULATION FACTS
READERSHIP PERCENTAGE 96.4%
FALL SEMESTER 2009
Pub Date
Deadline
Back to School Half-Price Pick Up Sale Stadium Edition Coupon Clipper Stadium Edition Downtown Pages Stadium Edition/Parents Weekend Health & Recreation Guide Stadium Edition Stadium Edition Halloween Promotion #1 Halloween Promotion #2 Mountaineer Week Stadium Edition Coupon Clipper Stadium Edition Holiday Gift Guide Half-Price Pick Up Sale
Aug. 21 Aug. 24 Sept. 4/5 Sept. 9 Sept. 11/12 Sept. 18 Oct. 1 Oct. 7 Oct. 16/17 Oct. 23/24 Oct. 29 Oct. 30 Nov. 2 Nov. 6/7 Nov. 11 Nov. 27 Dec. 11 Dec. 14
Aug. 14 Aug. 20 Aug. 1 Sept. 4 Sept. 8 Sept. 15 Sept. 28 Oct. 2 Oct. 13 Oct. 20 Oct. 26 Oct. 26 Oct. 28 Nov. 3 Nov. 6 Nov. 19 Dec. 8 Dec. 10
spring semester 2010
Pub Date
Deadline
Back-to-Books Housing Guide Coupon Clipper Capital Classic - WVU vs.Marshall Valentine Pages #1 Valentine Pages #2 Spring Tabloid Big East Preview Tab NCAA Pages St. Patrick’s Day #1 St. Patrick’s Day #2 Weekend of Honors Tab Coupon Clipper Half-Price Pick Up Sale
Jan. 1 Jan. 13 Jan. 27 TBA Feb. 11 Feb. 12 Feb. 24 Mar. 8 Mar. 15 Mar. 16 Mar. 17 TBA Apr. 14 May 3
Jan. 7 Jan. 8 Jan. 22 TBA Feb. 8 Feb. 8 Feb. 19 Mar. 3 Mar. 10 Mar. 11 Mar. 11 TBA Apr. 9 Apr. 29
summer semester 2010 pub Date Graduation Edition Freshman Survival Guide Summer Coupon Clipper
Gold Denotes Publishing Days
distribution areas Libraries and Classroom Buildings............................. 52% Dining Halls and Student Buildings............................ 30% Downtown Campus.................................................... 10% Evansdale Campus...................................................... 8%
S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 /3024 /31 25 26 27 28 29
December 2009
S M 6 7 13 14 22 21 27 28
T 1 8 15 22 29
W 2 9 16 23 30
T 3 10 17 24 31
April 2010
S M T 4 5 6 11 12 13 18 19 20 25 26 27
W 7 14 21 28
T 1 8 15 22 29
T 1 8 15 22 29
Sept. 5.....................................Liberty Sept. 1 2.........................East Carolina Oct. 1.................................Colorado Oct. 17........................ (Homecoming)Marshall Oct. 24..................................Connecticut Nov. 7...................... (Mt.Neer Week)Louisville Nov. 27.......................................... Pitt
W 2 9 16 23 30
T 3 10 17 24
F 4 11 18 25
January 2010
October 2009
S 5 12 19 26
S M T 4 5 6 11 12 13 18 19 20 25 26 27
W 7 14 21 28
T 1 8 15 22 29
F 2 9 16 23 30
S 5 12 19 26
S M T W T 3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 /31 25 26 27 28
F 1 8 15 22 29
S 2 9 16 23 30
S M T W 1 2 3 7 8 9 10 14 15 16 17 21 22 23 24 28
F 2 9 16 23 30
S 3 10 17 24
S M T W T F 2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 /3024/31 25 26 27 28
S 1 8 15 22 29
S M T W 1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30
T 4 11 18 25
June 2010 T 3 10 17 24
November 2009
S 3 10 17 24 31
S M T W 1 2 3 4 8 9 10 11 15 16 17 18 22 23 24 25 29 30
F 5 12 19 26
S 6 13 20 27
S M 1 7 8 14 15 21 22 28 29
F 4 11 18 25
S 5 12 19 26
S M T W 4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28
February 2010
F 4 11 18 25
May 2010
THE DAILY ATHENAEUM
2009 - 2010 2007-2008
May 12 May 21 Jun. 25
September 2009
S M 6 7 13 14 20 21 27 28
2009 Mountaineer Football
Deadline
May 14 May 27 Jun 30
August 2009
housing On-Campus................................................................ 22% Off-Campus................................................................ 78%
• 85% of students have cars or access to cars on campus • 63% of students have opened a bank account in Morgantown
2009-2010 Publication & SPECIAL PROMO SCHEDULE
T 5 12 19 26
March 2010 T 2 9 16 23 30
W 3 10 17 24 31
T 4 11 18 25
July 2010 T 1 8 15 22 29
F 6 13 20 27
S 7 14 21 28
F 5 12 19 26
S 6 13 20 27
F 2 9 16 23 30
S 3 10 17 24 31
ADVERTISING RATES & INFORMATION 2009-2010