2010-3b by CNBAM

PDF OF URL ADDRESS FOR DIGITAL RATE CARD/MEDIA KIT :

http://www.newsrecord.org/advertising-1.818208

Student Life Newspaper Washington University in St. Louis Digital Rate Card

www.readallover.com

足

Pitt Students Spend

The Pitt News is proud to be the University of Pittsburgh’s studentproduced newspaper. Our offices and our campus are located in Oakland, which we like to think of as the heart of the city. Pitt’s neighborhood is adjacent to Shadyside, Squirrel Hill, South Side and Bloomfield. Downtown Pittsburgh, the Strip District, Station Square and Lawrenceville are all a short bus, car or bike ride from campus.

Two hundred undergraduate students work year round to bring The Pitt News to its student, faculty and alumni read ers. The Pitt News is a self-supporting, nonprofit organization, which takes no funding from the University. Our student business staff, in combination with advertisers like you, makes The Pitt News possible. Thank you for your investment in The Pitt News, and hail to Pitt!

Eyeglasses, Contacts and Eye Care Products $2.3 million per year

Full-service Restaurants

Bicycles and Supplies Approximately 3,786 readers plan a purchase this year.

$10.0 million per year Drugstores $4.1 million per year

Entertainment (movies, theaters, concerts, plays)

Hair Care Service $2.0 million per year

$4.6 million per year

Wine, Liquor and Beer

$7.0 million per year Shoes, Clothing and Accessories $9.3 million per year

Readership

Founded in 1787, the University of Pittsburgh is an enormous asset to the city. The University distributes an annual payroll of more than $613.3 million. Pitt students bring to college an annual effective buying income of $76.8 million. The Pitt News is the advertising vehicle that gets you closest to these powerful Pitt markets.

Grocery Stores, Bakeries and Convenience Stores $39.3 million per year

Computer Hardware, Software and Supplies $2.2 million per year

Automobiles About 4,125 students plan to purchase a new or used car within the year. 7,290 have access to an automobile

Weekly Cumulative Readership Nine out of 10 undergraduate students read The Pitt News.

Of all campus publications, The Pitt News is most widely read by faculty and staff.

27,000 Students

10,000 Faculty and Staff

100%

91%

80% 60% 40%

81%

80% 60%

35%

20%

40%

13%

60% 28%

20%

The Pitt News

Pittsburgh Post-Gazette

City Paper

The Pitt News

Your Ad

The Pitt News

14,000 copies of The Pitt News printed daily

~3.1 students read each issue of The Pitt News

The Pitt News commissioned Morpace International of Detroit, Michigan for the research used in this rate card. Advertising Age lists Morpace International as one of America's top 25 research and consulting firms. Research was also provided by Alloy Media + Marketing's 2007 College Explorer and College Newspaper Audience Study.

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

Frequency, frequency,

Display Advertising

frequency!

Daily Insertion Rates

Advertising Rates/Sizes

Open

15x

30x

60x

90x

120x

149x

Full page

$643

$579

$565

$547

$527

$514

$502

$495

$489

Half page

$335

$308

$296

$291

$283

$271

$258

$253

$247

1/4 page

$181

$167

$162

$155

$150

$145

$136

$127

$126

1/8 page

$102

$91

$85

$82

$79

$74

$70

$65

$63

1/16 page

$52

$49

$45

$43

$41

$39

$36

$34

$33

1/32 page

$29

$26

$25

$24

$23

$22

$21

$20

$19

Please see next page for sizes.

Five Steps to Placing an Ad 1 Choose a Schedule

How frequently will your ad run? Remember the “rule of three”: It takes three impressions for a reader to remember and act on your advertisement. Consider a regular daily or weekly campaign for optimal impact.

2 Select a Size

Which ad size is right to attract attention, convey your message and work in the schedule to fit your advertising budget? Remember to consider full-process or one spot color at this step.

3 Determine Your Rate

Finding a contract size that fits with your advertising plans at The Pitt News offers you an immediate discount. Special promotions and incentives will be available throughout the year.

4 Create the Ad

Design services are free of charge. We’ll create an ad for you to your specifications, or you can send us your own artwork via e-mail at advertising@pittnews.com.

5 Arrange Payment

Pre-payment is required for new customers, but ask your advertising representative about setting up a billing account. Cash, check, VISA and MasterCard are accepted.

Inserts One Sheet (8.5 x 11”): $64/thousand

Online Advertising www.pittnews.com averages

119,000 page views

Tabloid: $70/thousand

per month.

Delivery from The Pitt News to Butler is available.

Our Web site is an important part of The Pitt News package. New features including slide shows and podcasts will be introduced this school year, and new advertising opportunities will follow.

Inserts exceeding 8.5 x 11” must be folded to this size. Generally only one insert is accepted per issue on a first-request basis. Please note that a minimum of 8,000 inserts is requisite. Inserts are not accepted in special sections. Inserts must be shipped one week in advance to: Eagle Printing Company Attention: Alice Lunn 514 West Wayne Street Butler, PA 16001

Button and banner ads are priced by page views, or impressions—that is, the number of times readers click on www.pittnews.com Web pages. Charging by impression lets you control exactly how many readers you reach.

Large Button • 300 x 240 pixels • Includes premium placement • $5 per 1,000 impressions

Front Page Banner

• 640 x 60 pixels • $5 per 1,000 impressions

Small Button

• 300 x 120 pixels • $3 per 1,000 impressions

Text Links A limited number of text links are available for the monthly rate of $200 per link.

Print Mechanical Specifications Ad Sizes Key: V = Vertical, H = Horizontal, EV = Extreme Vertical

1/32 H 2.31 x 1.31"

Half-page Island 7.18 x 8.5"

1/2 V 4.75 x 11.37"

1/4 EV 2.31 x 11.37"

1/2 H 9.62 x 5.62"

1/8 V 2.31 x 5.62"

Quarter V 4.75 x 5.62"

1/16 H 4.75 x 1.31" 1/4 H 9.62 x 2.75"

1/16 V 2.31 x 2.75"

1/32 H 1/32 H 2.31 x 1.31" 2.31 x 1.31"

1/8 H 4.75 x 2.75"

Advertising Deadline:

3 p.m. two business days prior to publication

Color Spot Color: 25% of ad cost

Process Color: 50% of ad cost

Black and white

India Garden, Spice Café, and Bombay Mart “The Pitt News brings in students and the students bring in most of our business. Also, the paper is free and available everywhere in Oakland, so it attracts Pitt and UPMC employees, too.”

—Didar Singh, Owner

PRG Realty

Testimonials

“I have been a regional director for many rental properties over the years, and never have I had response as overwhelming as that which I’ve gotten from The Pitt News. Not only that, but The Pitt News employees are all very professional. I’m very pleased with your newspaper, and so is PRG Real Estate Management Corp.” —Marilyn Fields, Property Manager

Puccini Hair Design “We have been advertising with The Pitt News since the ‘70s. The Pitt News is the dominant [advertising] vehicle in our market and our primary source of advertising for this location. The student market is a changing one, but if you neglect the needs of the students, you’ll lose business.” —Salvatore Puccini, Owner

Spot color

Four-process color

Classified Advertising Classified Ad Rates 1–15 words

16–30 words

$10.50

$12.45

$15.25

$17.60

$19.40

$22.00

$23.70

$25.60

$26.60

$28.50

Additional

Insertions

$5.50

$4.16

$6.60

$4.75

Each additional word: $0.10 Ads can be placed in five ways: • Phone: 412-648-7978 • Fax: 412-648-8491 • E-mail: advertising@pittnews.com • Mail or in person: 434 William Pitt Union 3959 Fifth Avenue Pittsburgh, PA 15260 All classified ads are available on the Web at www.pittnews.com free of charge when they run in the print edition.

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

1/32 H 2.31 x 1.31"

Full-page Ad 9.62 x 11.37"

Special Issues/Publication Schedule

Special Issues

2009–10 Publication Schedule May

June

Issue Date

Ad Deadline

New Student Guide Summer Guide

May 18 July 22

May 6 July 20

10 11 12 13 14 15 16

14 15 16 17 18 19 20

Welcome Back Issue

Aug. 25

Aug. 12

17 18 19 20 21 22 23

21 22 23 24 25 26 27

24 25 26 27 28 29 30

28 29 30

Summer Session

Fall Term First Day of Classes Pitt Football Preview Dining Guide Employment Guide Fun and Games Issue Homecoming Issue Halloween Issue Pitt Basketball Preview Best Of… Fall Final Week Edition

Aug. 31 Sept. 4 Sept. 18 Sept. 25 Oct. 5 Oct. 23 Oct. 30 Nov. 6 Nov. 16 Dec. 14

Aug. 27 Sept. 2 Sept. 16 Sept. 23 Oct. 1 Oct. 21 Oct. 28 Nov. 4 Nov. 12 Dec. 10

Jan. 6 Jan. 25 Feb. 1 Feb. 12 Feb. 22 Mar. 15 Apr. 1 Apr. 26

Dec. 18 Jan. 21 Jan. 28 Feb. 10 Feb. 18 Mar. 4 Mar. 30 Apr. 22

3 p.m. two business days prior to publication

9 10 11 12 13

July 5

August

9 10 11

1 2

12 13 14 15 16 17 18

9 10 11 12 13 14 15

19 20 21 22 23 24 25

16 17 18 19 20 21 22

26 27 28 29 30 31

23 24 25 26 27 28 29 30 31

September

Advertising Deadline

Spring Term Welcome Back Issue Rental Guide Spring Employment Guide Valentine’s Day Issue Fun and Games Issue March Madness Preview April Fools’ Edition Spring Finals Edition

October

9 10 11 12

5 4

9 10

13 14 15 16 17 18 19

11 12 13 14 15 16 17

20 21 22 23 24 25 26

18 19 20 21 22 23 24

27 28 29 30

25 26 27 28 29 30 31

December

November 3

9 10 11 12 13 14

7 6

9 10 11 12

15 16 17 18 19 20 21

13 14 15 16 17 18 19

22 23 24 25 26 27 28

20 21 22 23 24 25 26

29 30

27 28 29 30 31

January 3

February 1

10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

March

April

9 10

14 15 16 17 18 19 20

11 12 13 14 15 16 17

21 22 23 24 25 26 27

18 19 20 21 22 23 24

28 29 30 31

25 26 27 28 29 30

9 10 11 12 13

6 4

Bold = Publication date, R = Special issue

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

14,000 copies daily 27,000 students 10,500 faculty/staff 9 out of 10

undergraduates read The Pitt News

$76.8 million

in annual discretionary spending

Policies and Procedures • Publisher reserves the right to revise rates at any time upon 30 days’ written notice. • Rebates are allowed up to, and including, two levels above signed contract. • Rates are herein net, noncommissionable. • Advertising to imitate news may be set in body type but must carry the word “advertisement.” • The publisher reserves the right to refuse, edit, classify, reduce or reject, at any time, any advertising copy submitted by the advertiser. • Liability for error in all advertisements is limited to the first insertion of the erroneous ad. Liability for incorrect advertisements is limited to the space cost of the mistake and to the bearing that the error has in relation to the entire ad, as determined by the business manager. • Advertiser shall notify the publisher of errors in time for correction before the second insertion. • The publisher shall not be liable to the advertiser for any loss that results from incorrect publication of its advertisements. • Corrections for display ads must be submitted to the publisher by noon the day prior to ad insertion. • Publisher is not responsible for typographical errors or omissions in advertising published.

• All political advertisers must identify sponsor or sponsoring organization, be prepaid in cash and bear the words “Paid Political Advertisement.” • A 1/32-page ad is the minimum size accepted. • The advertiser agrees to hold harmless and indemnify the publisher from all damages, costs and expenses, of any nature whatsoever, for which the publisher may become liable by reason of its publication of advertiser’s advertising. • Composition produced by the publisher shall be its property and shall not be reproduced photographically and/or used by another publication without the publisher’s consent. • Advertisers and agencies forwarding orders to the publisher that contain incorrect rates are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in force at that time. • Cancellation of ads is noon, one day prior to ad insertion. • Proofs are provided one day prior to insertion. Advertisers must submit changes on proofs by 3 p.m. one day prior to ad insertion. • Advertisers can request placement in a particular section. Requests will be honored when possible

but cannot be guaranteed without a 10% placement fee.

Credit

• All new accounts must pay in advance until credit is established. • Credit is established once a credit application is completed and approved by The Pitt News. • Accounts are payable within 30 days of billing date. A surcharge of 1.5% will be assessed to the accounts that have not paid within 30 days. • Advertising will not be accepted from accounts with a balance over 30 days past due. • Political, out-of-state and transient advertisers must prepay for all advertising. • A $15 fee will be charged for all returned checks. • All special offers may be qualified at the discretion of the business manager. UMC69553-0709

E-mail: advertising@pittnews.com • Phone: 412-648-7978 • Fax: 412-648-8491 • Web Site: www.pittnews.com

THE ILLINI MEDIA NETWORK

The Daily Illini

the217.com

Calendar

Restaurants

Buzz

WPGU 107.1

Illio

Technograph

Alumni Club

Print Broadcast

Daily Illini Rate Card [pdf]

Online

Buzz Rate Card [pdf] Online Rate Card [pdf]

Street Team

Broadcast Rate Card [pdf]

Space Rental

Credit Application [pdf]

Creative Works

Display Ad Contract [pdf]

Our Market

the university of illinois campus community »

For Housing Clients

The Daily Illini and dailyillini.com put you in front of 48,500

For Student Groups

University of Illinois students, faculty and staff with up-to-the minute

For Departments For Restaurants

Classified Ad Contract [pdf]

campus, community, and sports news.

Design Tips for Working with Newsprint

the arts & entertainment community »

University of Illinois tops "America's Top Wire Colleges" list for 2008

Buzz and the217.com bridge the cultural divide between the campus community and the thriving entertainment in Champaign-Urbana.

Information from University of Illinois Office of Admissions

Reach a wider audience that is targeted in their desire to get out and

Useful templates for making your own ads

have a great time.

the local music scene » WPGU-FM 107.1 is the place to hear local bands not just for an hour a week but throughout every day of every week. Champaign-Urbana’s hook-up for tickets to concerts, UofI sports, Krannert and Assembly

Illini Media 512 E. Green St. Champaign, IL 61820 Campus Mail Code MC-497 Fax: 217.337.8303 Main Line: 217.337.8300

Hall performances. Be a part of the fun.

Advertising 217.337.8382 diadsales@illinimedia.com

the engineering campus »

Classified 217.337.8337 diclassifieds@illinimedia.com

Find your way to the Technograph, written by and for the over 8,000

WPGU Advertising 217.337.8382 davelongwell@wpgu.com

undergrad and graduate students of the nationally ranked engineering program at the University of Illinois.

Arizona State University

2009-2010

StatePress.com

Phone......................... 602-496-2166 Fax............................. 602-496-2170 Email......display.advertising@asu.edu

Local Bulk Contract Rates

Advertisers agree to purchase the minimum number of inches for each rate within the 2009-10 academic publishing period (August 24, 2009 - May 7, 2010). Advertisers not fulfilling the contracted amount of inches will be billed retroactively at the earned rate at the end of the academic year.

Inches Per Academic Year

Price Per Inch

Open Rate

$17.40

144”-287”

$14.25

288”- 431”

$12.60

432”- 575”

$11.40

576”- 767”

$11.10

768”- 959”

$10.50

960”- 1151”

$10.20

1152”+

$9.75

Friday Special!

Run any ad during the week (Monday-Thursday) and get 50% off the same ad in Friday’s issue the same week. Excludes color charges.

Front Page Full Color Ad Opportunity Contact your sales rep for more information

Police Beat, Page 2 Sponsorship

Your ad appears in one of the most read sections in the paper. Individual Day........................................................................$45.00

Note: Minimum size ad is 4 column inches.

We no longer accept 5 column ads. All rates are net and non-commissionable. Priced per column inch.

Common Display Ad Sizes and Costs Position of ads is flexible, depending on size and available space.

Full Page 3/4 Page 1/2 Page* 1/4 Page* 1/8 Page* $417.60

$208.80

144”- 287”

$1,368.00 $1,026.00

$684.00

$342.00

$171.00

288’’- 431”

$1,209.60

$907.20

$604.80

$302.40

$151.20

432”- 575”

$1,094.40

$820.80

$547.20

$273.60

$136.80

576” - 767”

$1,065.60

$799.20

$532.80

$266.40

$133.20

768” - 959”

$1,008.00

$756.00

$504.00

$252.00

$126.00

960” - 1151”

$979.20

$734.40

$489.60

$244.80

$122.40

1152” +

$936.00

$702.00

$468.00

$234.00

$117.00

Full Page

3/4 Page

1/2 Page

6 Col x 16” 6 Col x 12”

1/2 Page

6 Col x 8”

1/4 Page

1/8 Page

2 Col x 6”

$835.20

3 Col x 8”

$1,670.40 $1,252.80

2 Col x 12”

Open Rate

3 Col x 16”

Volume

Relative ad sizes are represented in grey.

Cost Per Insertion

3 Col x 4”

*2 Options Available

Additional Rates

(per column inch)

National Bulk Contract Rates

Column Widths Display Ads

Color Charges Specs

Cost

Open

$19.75

1 Column

1.61”

Black + 1 color

$120

250”-499”

$18.60

2 Column

3.36”

Black + 2 colors

$210

500”-999”

$17.50

3 Column

5.11”

Full Color

$375

1000”+

$17.25

4 Column

6.86”

Sparky’s Spot

25% of ad space

6 Column

10.36”

Contract Full Color

$260 per ad*

Doubletruck

21.35”

Contact ad manager about contract rates for larger amounts

New Business Rate

$10.75

Non-Profit Rate

$10.75

University Rate

$10.75

Student Org. Rate

$6.00

Guaranteed Position is 25% of ad space

*Available only to bulk contract advertisers

If you are a new local business (within a year of opening) or have not advertised with The State Press within the past calendar year, you can qualify for our New Business Rate. To qualify, advertiser must run 96 column inches within a 10-week publishing period. Payment in advance is required. Advertising in addition to the 96 column inches at the new business rate will be charged at the applicable bulk contract rate, (New Business inches count toward bulk contract amount).

Publication Schedule August 2009

September 2009

October 2009

November 2009

16 17 18

14 15 16

16 17 18

20 21 22

23 24 25

25 26 27

24 25 26

December 2009

January 2010

February 2010

March 2010

10 11 12

18 19 20

23 24 25

April 2010 S

May 2010

June 2010

July 2010

20 21 22

= The State Press Issue Dates

= Holidays, No Classes, and/or Offices Closed

= Special Edition Issue Date

Special Issues (Submission deadlines in parenthesis) August 2009 24

Welcome Back Edition (8/19)

3 10 11

September 2009 3 17 21 TBD

Idaho St. Football Preview (8/31) Louisiana Football Preview (9/14) Career Fiesta Guide (9/16) Fashion Week (TBD)

October 2009 1 15 26

Oregon Football Preview (9/28) Washington Football Preview (10/12) Homecoming Edition (10/19)

November 2009 5 25

Special Issue Rates

December 2009

Graduation Edition (11/25) Stale Mess (spoof edition) Final Edition (12/7)

January 2010 19 21

Welcome Back Edition (1/13) ASU Basketball vs. U of A (1/14)

ASU Basketball vs. Oregon/Or. State Spring Break Edition (2/17)

March 2010

Preprint Insert Rates

5-6 Issues

$11.50 pci

7+ Issues

$10.60 pci

April 2009

4 ASU Basketball vs. USC/UCLA (3/1) TBD March Madness

USC Football Preview (11/2) UA Football Preview (11/20)

$12.60 pci

Call your ad rep for details

February 2010 11 24

2-4 Issues

Graduation Edition (4/14)

May 2009 6 7

Stale Mess: Spoof Edition Final Edition (5/3)

To be determined

AZ Collegiate Job Fair Guide (Spring)

Quantities

Number of Pages

Cost Per 1000

Minimum

10,000

Single Sheet

$82

Maximum

13,500

4-10

$89

12-24

$94

Minimum

5.5” x 8.5”

Over 24

$99

Maximum

8.5” x 11”

Sizes

(Single sheet or folded - no larger than 8.5”x11”)

Inserts require approval from Advertising Director at least one week prior to insertion. Inserts must be delivered at least five business days prior to run date in boxes clearly labeled: “Insert for The State Press” c/o Signature Offset 606 South Madison Drive Tempe, AZ 85281 480-966-3030

Phone......................... 602-496-2168 Fax............................. 602-496-2170 Email.............. smclassifieds@asu.edu

the state press classifieds Classified Display Ad Rates

Classified Line Rates

Terms

Cost Per Inch

Open Rate

$17.40

Frequency Volume Discounts

Commercial (rates per line/per day) 1 issue

$4.20 per issue

2-4 issues

$3.10 per issue

5 Times

$15.50

5-9 issues

$2.60 per issue

10 Times

$14.75

10+ issues

$2.30 per issue

15 Times

$14.00

25 Times

$11.50

1-4 issues

$2.60 per issue

Semester

$10.50*

5-9 issues

$2.45 per issue

10+ issues

$2.30 per issue

*Must be for a minimum of 50 days to qualify. Minimum size is 2 column inches. Rates are on a per-column inch basis unless otherwise specified.

Serving ASU Directory Serving ASU is a targeted directory of services available for ASU students located in the classified section daily. Regular classified display rates apply. Help Wanted and For Rent ads do not qualify for the Serving ASU Directory. Frequency Discount: $8.50 pci 10 pre-selected run dates in the Directory during a 30-day period. 4-inch minimum for frequency discount.

Crosswords/Crossword Answers/ Sudoku Sponsorship

The crossword puzzle and horoscope page is one of our most popular and best-read daily sections. Sudoku is a fun and addictive puzzle located in our classified section and is among our most popular every day features.

Private Party (rates per line/per day)

All line ads charged per line, per issue. Bold Headline: Add a bold, centered, ALL CAPS headline to your liner ad for the cost of 2 lines per day (13 characters or less). Tearsheets: Tearsheets are available to liner customers upon request for 50 cents each. Faxed tearsheets are free for the first insertion only. 50 cents per page thereafter. Classified Line Ad Deadlines: Space reservation, Copy and Pre-Pay 2PM, two business days prior to ad insertion. Standard classified line ad formats include the first two words capitalized and an average of 24 spaces in a line. The standard rate includes web posting on statepress.com for the same date of publication. Classified line ads will be billed a minimum of three lines. Any ads less than three lines will be charged the three-line rate.

Optional Features and Additions

Enhancements Bold Italics, All Caps, Underline, Shade Box, Border Box, and Center Text............................................ Each: $1.00 per issue

Individual Day: Semester Contract:

Reverse Ad Want to make your ad stand out? Reverse your ad with white text on a black box ........................................ $5.00 per issue

Column Widths

Bold Headline Center, bold and put in all caps a headline above your line ad in 10 pt. font. Must be 13 characters or less. ............................................................ Charged as two lines

$90 $70* (Minimum 13 weeks, you select the days.) Crosswords Answers: $35 per day

Classified 1 Column

1.34”

2 Column

2.85”

3 Column

4.35”

4 Column

5.85”

5 Column

7.36”

6 Column

8.87”

7 Column

10.36”

Online Ad Place an ad to appear on asumarket.com ................................................. $30 for 30 consecutive days

StatePress.com

Phone......................... 602-496-2166 Fax............................. 602-496-2170 Email......display.advertising@asu.edu

Web Site

The electronic arm of Student Media, StatePress.com maintains the department’s on-line presence, as well as produces its own independent content, including on-line news and features, blogs, student polls, photos and video. It attracts visitors from around the world. The Web site receives 80,000 - 100,000 impressions per month.

Positions

Size

Price*

Home Page Premium Button

300 x 250

$700

Top Banner throughout the site

468 x 60

$550

Big Button throughout the site

300 x 250

$500

May, June, July 2010 Rates Home Page Premium Button

300 x 250

$300

Top Banner throughout the site

468 x 60

$200

Big Button throughout the site

300 x 250

$150 *per month

DEVIL DEALS Money Saving Coupon Book

4 exceptional editions, 1 low price! Reserve your full color coupons for the entire semester or school year and have the option of changing your offer in each book. Single issue rates available but the more you buy, the more you save!

Coupon specs: 5.5”x 4.25” + 1/8” bleeds. Full color included. Fall 2009 Editions

Spring 2010 Editions

Single Side Double Side

1 Book

$425

$750

Reserve Date

Published

Reserve Date

Published

2 Books

$650

$1,100

July 20

August 10

December 18

January 11

3 Books

$825

$1,350

September 28

October 12

March 1

March 22

4 Books

$1,040

$1,600

Pitchfork Dining Guide

Pitchfork is a great way to reach students who are beginning to build their brand preferences. This full-color guide is a good vehicle to reconnect with returning students and ensure your business is at top top of their minds when it’s time to eat.

Available Sizes

Dimensions

Price*

Full Page

7.25” x 9.75”

$400

Half Page

7.25” x 4.75”

$275

Inside Cover

7.25” x 9.75”

$500

Back Cover

7.25” x 9.75”

$600

Reserve Date

Published

Fall 2009

Sept. 4

Sept. 14

Spring 2010

Feb. 2

Feb. 10

ASU Student Media

Advertising Packages

Phone......................... 602-496-2166 Fax............................. 602-496-2170 Email......display.advertising@asu.edu

For maximum exposure, ASU Student Media recommends an integrated marketing campaign that extends across advertising mediums. We offer your business the ability to “bundle” your marketing buy, and increase ROI in the process. Reach one of the following budget levels and advertise in at least two Student Media products, and you’ll receive the corresponding discount found to the right. Ask your advertising representative about the best products for your business! Combo price is cost after discount.

COMBO

State Press Discount

StatePress.com Discount

MU LCD Discount

Devil Deals Discount

$1,200

$2,000

$2,750

$3,500

$5,000

$10,000

10%

$15,000

12%

ASU Student Media

Additional Advertising Options Arizona Power Buy

The Arizona Power Buy allows you to place an ad in the student newspapers at ASU and the University of Arizona with a one buy, one bill simplicity. Combining The State Press and The Arizona Daily Wildcat gives you access to approximately 54,000 readers daily. This is a market that brings an estimated $4 billion to Arizona’s economy annually, and is highly-targeted, educated and full of long-term potential for your business.

Power Buy Rates

(per column inch)

Open

$34

240”-499”

$30

500” Contract

$24.50

inches divided equally between each publication

Color Charges Spot Color

$150 per paper

Full Color

$375 per paper

Prices are basedon a per column inch basis

Memorial Union LCD Display

Talk about your captive audience! Our new venue in the ASU Memorial Union, at the center of the Tempe Campus, has been rated as having the most pedestrian traffic in the state of Arizona. Located throughout the MU these large, bright LCD monitors are clearly visible and a great way to advertise! • Weekday (daily) average during semester: 14,000 visitors • Weekend (daily) average during semester: 3,500 visitors • Monthly Average: 300,000 visitors Submission Specifications

• Resolution = 96 ppi • Size = 970 pixels wide x 728 pixels tall • File Types = .TXT (text), .JPG, .WMV • WMV (video) files are not to exceed 20 seconds without the approval of the MU Mktg. Dept. • Files submitted as .TXT (text) will require layout. • Design Services are available at an estimated fee, depending on your request. • Files should be submitted to your ad rep either by disc (CD) or by email.

Frequency

ASU Student Clubs

Campus Departments and Affiliates

Off-Campus Commercial

National

Weekly

$35

1 Month

$120

$300/mo

$825/mo

$900/mo

3 Months

$250/mo

$700/mo

$775/mo

6 Months

$200/mo

$675/mo

$650/mo

9 Months

$125/mo

$575/mo

$550/mo

Year

$75/mo

$400/mo

$475/mo

Digital and Mechanical Specifications

Color

There are 15 spot colors to choose from. Any ad being submitted with a spot color needs to have that spot color represented in a corresponding gradient of Process Magenta.

Phone......................... 602-496-2166 Fax............................. 602-496-2170 Email......display.advertising@asu.edu

Acrobat PDF

Portable document format (Acrobat PDF) is the preferred file format for electronically transmitted ads. Acrobat PDF files should be submitted as press-ready composite PDFs (separations are not accepted). Remember to embed all fonts. The minimum and preferred version of your PDF document should be Acrobat 4 (PDF 1.3).

Universal EPS

Universal EPS files are created through the Print Window of the program you use to build the ad when the command “Print to File” is selected. When sending a Universal EPS, send all font files used in the ad or create font outlines. When sending Type1 fonts, please remember to include both the screen and printer font of each font required.

Web Banners and Buttons

All files for web posting need to be formatted for web: Animated gif files or jpg, RGB at 72dpi. The maximum size allowed is 24k.

General Information

• Make sure you embed all fonts and all images that you placed in the document to be printed. • Use CMYK color values. Do not use RGB color values. • Keep your design simple. Newsweb presses do not hold registration or ink density with as much precision as sheetfed presses. Avoid fine lines, fine reverses, large solids, graduated screen tints, and tight trapping and registration whenever possible. Avoid PMS builds on type smaller than 24 pt. Avoid using type smaller than 7 points. • Dot gain on a newsweb press is more dramatic than on a sheetfed press. To avoid your halftones and color separations from reproducing too dark, use a highlight dot of about 10% (10% dot gain) and a shadow dot of about 75%. Mid tones should be set at approximately 35%. • Do not knock black type or graphics out of a light colored background. You will get better results if the black overprints the color. • When scanning photographs, use a resolution of at least 300 dpi or your photos will look grainy. • Do not use photographs that were downloaded off of the internet. These are not high-resolution images (usually about 72 dpi) and will definitely pixilate on your final product. • If you are providing a PDF file for spot colors, then you must separate the colors in the file. Acrobat does not recognize spot colors, therefore we can only print it in grayscale or CMYK. Therefore, the spot color should be represented as a gradient of Magenta. When 2 spot colors are chosen represent the second spot color as a gradient of Yellow.

Advertising Policies and Credit Terms Terms of Payment:

• All advertising rates for The State Press are non-commissionable, net rates. No cash discounts. • All advertising is prepaid unless credit is approved through ASU Student Media Business Office. • Make checks payable to ASU Student Media. Visa, Mastercard and American Express accepted. When paying by credit card, include name of business, name of cardholder, card number, expiration date and the security code. Cash, personal or cashiers checks and money orders are accepted. • Invoices/statements are issued monthly for credit-approved advertisers. Terms are net 30 days; any amount open in excess of 30 days is considered past due and subject to a .0833% late fee. • All political advertising must be pre-paid. Bar and restaurant ads require pre-payment unless credit has been established with ASU Student Media.

Contract & Copy Regulations:

The State Press reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by a Student Advertising Board in consultation with the Advertising Manager. Make good/adjustments will be considered

only for those advertisements where errors occur in the following: business/ group name; address or phone number; item price; date; time; or place of event. The error must be solely the fault of The State Press. Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error. Minor spelling errors will not qualify for adjustment. Requests must be registered to the Advertising Manager within 48 hours of publication to qualify, otherwise the advertiser accepts full responsibility Guaranteed positions are sold at the Advertising Manager’s discretion. No proof will be furnished on any advertisement received after deadline. Advertiser agrees to indemnify and hold harmless the State of Arizona, Arizona Board of Regents, ASU Student Media, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees for actions by third parties, including those arising from trademark, copyright or privacy claims and inaccurate or misleading advertising resulting from the publication of advertisement. No upside-down positioning of ads. Web addresses in ads may be checked for content. Political ads must state the source of the funds for the advertisement. For a complete copy of the ASU Student Media Advertising Acceptance Policy, please go to: http://www.asuwebdevil.com. • Column depth is 16” billable. Actual depth is 15.65”. • Ads greater than 14” deep are billed as 16” deep. • Minimum ad depth is 2 inches. • Depth of ads may increase in half-inch increments. • Width of ads may increase in column increments only.

Digital Media Kit Two items available on our website via url: The Rate Card: http://www.lsu.edu/studentmedia/RateCard.pdf

The Ad Spec Sheet: http://www.lsu.edu/studentmedia/Reveille_AD_specs.pdf

The Ad Calendar: htt // http://www.lsu.edu/studentmedia/Calendar.pdf l d / t d t di /C l d df

And then we e‐mail a follow‐up piece on our competition on the following pages…

vs. The Daily Reveille

TIGERWEEKLY TigerWeekly

Notes:

CIRCULATION 12,500 – 14,000 Daily 65,000 copies a week

0 daily 21,000 copies in a week

The Daily Reveille provides the LSU campus with 44,000 more opportunities to reach your audience

COST PER ISSUE/CPM Local Rate Full Page Color Ad = $887.50 $68 CPM

Local Rate Full Page Color = $1,420 $68 CPM PUBLICATION SCHEDULE

15 fall issues 16 spring issues 9 issues 9 issues 25 opportunities to reach LSU students

71 fall issues The Daily Reveille provides 72 spring issues the advertiser with 135 more 17 summer issues 17 summer issues opportunities to reach your opportunities to reach your 160 opportunities to reach audience LSU students

October 2009 College Student Survey The Daily Reveille The Daily Reveille

TigerWeekly

82% of respondents said they read The Daily Reveille

35% read the TigerWeekly

BOTH PUBLICATIONS BOTH PUBLICATIONS 41% read both publications JUST The Daily Reveille y

JUST the TigerWeekly g y

47% read JUST The Daily Reveille The Daily Reveille

0.02% read JUST the TigerWeekly…. not even half of a percent

WHAT DOES IT MEAN TO AN ADVERTISER?

If you are advertising in just TigerWeekly, you are missing 53% of the LSU student reader market!!!!! Survey has less than a 4% margin of error. The professional surveys done in 2002 and 2008 showed that 86% of students read The Daily Reveille. Readership has not dropped, it just tells us that our own survey has a small margin of error.

It’s YOUR money… TIGERWEEKLY If you bought a full page ad in The you boug a u page ad e Daily Reveille instead of TW… • You will save $532.50 per ad • Even if you were paying the TW annual rate of $895 •doing 40 issues with us will save you $235 per issue • Saving a total of $9,400 a a total of $9 400 a year!! AND You will reach 100% of AND You will reach 100% of students who read a paper!!

• For a full page ad in o a u page ad TW at $1,420 – you will still miss 53% of LSU students d • 47% of your money is being wasted by not being wasted by not reaching 100% of your target audience

http://advertise.statenews.com/

Rate Card 2009-2010

103 Kedzie Hall Manhattan, KS 66506 Phone: 785-532-6560 â&#x20AC;˘ Fax: 785-532-7309 â&#x20AC;˘ E-mail: adsales@ksu.edu

Rates and Information Circulation & Market Information The Kansas State Collegian gives you an unequaled opportunity to reach a unique market. When you advertise in the Collegian, your message is distributed to 23,000 students and 7,040 faculty/staff members. The Collegian is distributed daily, Monday through Friday during spring and fall semesters. We distribute to locations on- and off -campus, including academic buildings, residence halls, greek houses, and early morning traffic areas. K-State is Manhattan’s largest employer and includes people of all ages and from all parts of Kansas and the United States. In addition, K-State has welcomed about 1,050 international students from more than 70 countries worldwide. If you advertise in the on-line version of the Collegian, the eCollegian, you will reach an even larger worldwide audience. Check out the eCollegian at kstatecollegian.com.

Contact Information Advertising Sales Adviser, Jackie Harmon ......................... (785) 532-0723 Advertising Production Adviser, Wanda Allen ............................. (785) 532-0724 Classified Advertising & Office Manager, Pat Hudgins ............................. (785) 532-6555 Classified Advertising Fax .............. (785) 532-6236 Advertising Sales Office ................ (785) 532-6560 Advertising Sales Office Fax .......... (785) 532-7309 Billing Questions .......................... (785) 532-6555

General Policies • The Collegian will not accept any advertise-

ment which is libelous, promotes academic dishonesty, violates any federal, state, or local laws, or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin, disability, or sexual orientation. • The Collegian reserves the right to edit or reject any advertising copy at any time. • The Collegian encourages responsibility and good taste in advertising. • Advertising using a person’s name, photograph, or other likeness must be authorized to run by notarized consent of the person(s) named or pictured. • Political ads are payable in advance and must conform to the Kansas campaign disclosure laws. Political ads must show clear endorsement, i.e. “Political Ad Paid for by (Advertiser).” • A sample of all mail-order items must be submitted prior to publication. • Advertisements appearing as news must have the

REGULAR CLASSIFIED INCHES

word “advertisement” printed above. Such ads must also be bordered. • Clear sponsorship must be shown on each ad. • Foreign language ads must be translated into English to determine their content before being published. • Position requests will be honored when possible, but are not guaranteed. Ad position can be guaranteed on a first-come, first-served basis for a surcharge of 15% with a $25 minimum charge. • The advertiser and/or advertising agency agrees to defend and indemnify the Collegian against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. • No ads will be published upside-down, sideways, or in any other manner not consistent with the traditional newspaper make-up. All terms, conditions, and rates contained in the Kansas State Collegian rate card are subject to change.

Billing & Credit Policies All new accounts will be required to pay in advance until credit is established. New businesses usually require one year of operation before credit is extended. All accounts more than 30 days old will be charged a 1 1/2 percent finance charge. This is an annual rate of 18 percent. Accounts that are unpaid after 60 days will not be extended credit and a significant portion of the balance must be paid before further advertising is accepted for publication. Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding. A $25 fee will be charged on all returned checks. In case of error or omission, the Collegian shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Collegian liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.

Snow Days & Other Emergencies If an issue of the Kansas State Collegian is being printed or distributed when K-State cancels classes, the Collegian will distribute newspapers in as timely a manner as possible and will make efforts to distribute as many copies as possible. No adjustments will be made.

1 COLUMN 1 COLUMN 1

If K-State cancels classes before the Collegian is printed or distributed, the Collegian will make every effort to contact advisors and will schedule ads in the next available publication.

Advertising Deadlines Classified liner ad deadline is noon on the business day before the publication date. Corrections are also due by noon on the business day before the publication date. Classified display ad, regular display ad, and cancellation deadlines are 4 p.m. two business days prior to publications (Thursday at 4 p.m. for Monday’s paper; Friday for Tuesday’s paper; please allow three days prior to publication for ads requiring extensive production work). Ad proofs are available upon request. Deadline for display ad corrections is 4 p.m. the business day before publication.

Electronic Ad Submission Our design staff can create your ad at no additional charge. However, if you choose to create your own ad please read for proper submission instructions. A PDF file of your black and white ad is the preferred format. It may be submitted on CD or Flash Drive or by email to adsales@spub.ksu.edu with your contact information by the appropriate deadline for publication. For any other formats or media or for spot color ads please call 785-532-6560 for more information.

Color ads: If you are designing a four-color ad you must use CMYK. If you are designing for spot color please call first. We have limitations with our print shop.

Non-computer formats: Ads may be submitted in any hard copy format for scanning. The Kansas State Collegian is printed using an 85-line screen and in CMYK format. If color is used, color separations must be included along with a proof copy. Negatives are also acceptable and must include all color separations if used.

Website Photos/Graphics: Photographs or graphics downloaded from a website are not recommended due to the small size, low resolution of the file and copyright violations.

Client Photos/Graphics: Clients may take their own digital photographs and provide these files to the Collegian by e-mail, or in the media listed above. They should be no less than 300dpi and in jpg format.

2 COLUMN

2 COLUMN 2

3 COLUMN 3

3 COLUMN 4 COLUMN

5 COLUMN

4 COLUMN 6 COLUMN 6

Regular Display Advertising Local Rate

Available to Kansas companies whose headquarters are not located out-of-state. Net, per column inch ....................................$9.00

National Rate

Net, per column inch ..................................$14.50

Pick-up Rate

The Collegian offers a pick-up rate for those local advertisers who run an ad one day during the week for full price, and then wish to run the same ad the following Monday or Tuesday for 20 percent off. Not available with other discounts. 20% is on open rate only.

Card Rate

Net, per column inch ....................................$7.50 Available for those local businesses that want to advertise the same ad in the Collegian every day for 20 consecutive days.

University Rate

Net, per column inch ....................................$9.00

Student Rate

Net, per column inch ....................................$6.45 Available to students or SGA.

Online Rate Full Banner 460 x 60 IMU...................... $50/week Medium Rectangle 300 x 250 IMU ........ $30/week Vertical Rectangle 120 x 240 IMU ......... $20/week

Color Rates and Production Charges

COLOR... $80 for each color. $240 for four-color. Color advertising is available, though not guaranteed, for all issues. Availability is dependent on advertising volume due to press limitations. PRODUCTION CHARGES... Photographs (by Collegian photographer) cost $17.50 per photo. Basic scanned photographs and art are included in the price of the advertisement. Photographs and art requiring manipulation and/or alterations cost $15 per item. COPY CHANGES... Advertisements will be set to follow the copy and layout style as closely as possible. Excessive copy changes on proofs from original copy will incur extra charges.

Columns per page ............................................ Six Full page size ...........................10.25 x 21 inches 1-column width................................ 1.604 inches 2-column width................................ 3.333 inches 3-column width................................ 5.063 inches 4-column width................................ 6.792 inches 5-column width................................ 8.521 inches 6-column width................................ 10.25 inches Printing method ...........................................Offset Format ............................................... Broadsheet

3x10.5 1/4 page $283.50

3x5 1/8 page $135.00

Sample Sizes and Costs* Ads are sold in column widths only and in increments of half-inches in depth. Minimum ad size is one column by one inch. Ads over 108 total inches or 85% of the page will be charged for a full page.

6x10.5 1/2 page $567

Inserts are scheduled to run one day per week on a first-come, first-served basis. We strongly encourage advertisers to call and check availability before scheduling their inserts. One page (front/back) ......................per thousand 3-12 pages ................................$81 per thousand 13-20 pages ..............................$85 per thousand Minimum run: 5,000 issues Maximum run: 12,000 issues Size restrictions: Minimum 5 x 7 inches Maximum 11 x 11 3/8 inches We will accept folded inserts that are within the guidelines stated above. If you have questions please call 785-532-6560 and ask for the assistant ad manager. Rates are non-commissionable and no discounts apply. Insert sample must be submitted for approval by publication at least one week prior to shipment. After approval, inserts should be mailed to: Tim Hamilton, The Salina Journal, 333 S. Fourth St., Salina, KS 67401.

Classiﬁed Display Advertising

Regular Display Advertising Measurements

2x3 $54.00

Insert Rates

* prices based on local rate

One day .......................................$10.50 per inch Three consecutive days.................$10.35 per inch Five consecutive days .....................$9.90 per inch Ten consecutive days ......................$9.60 per inch Classified display advertisements can be no more than seven inches high. Minimum height is one inch. To qualify for the consecutive day rate, the ad must be the same all days it runs. Get more mileage for your classified display dollars. Feature your classified display ad on our online Collegian for half the original rate when you advertise the same ad in the print version of the Collegian. Your ad will be easily accessible online to students, businesses and communities outside of Manhattan. The ad must be placed in both the print and online editions to get the 50 percent discounted price.

Classiﬁed Advertising Words/Day 1-20 21 22 23 24 25 26 27 28 29 30

1 14.00 14.20 14.40 14.60 14.80 15.00 15.20 15.40 15.60 15.80 16.00

2 16.20 16.45 16.70 16.95 17.20 17.45 17.70 17.95 18.20 18.45 18.70

3 19.00 19.30 19.60 19.90 20.20 20.50 20.80 21.10 21.40 21.70 22.00

4 21.15 21.50 21.85 22.20 22.55 22.90 23.25 23.60 23.95 24.30 24.65

5 23.55 23.95 24.35 24.75 25.15 25.55 25.95 26.35 26.75 27.15 27.55

Over 30 words (per word)

20¢

25¢

30¢

35¢

40¢

(Call for extended rates)

5 COLUMN 7 COLUMN 8

6 COLUMN

8 COLUMN 9

9 COLUMN 10

Extra Days 4.00 4.20 4.40 4.60 4.80 5.00 5.20 5.40 5.60 5.80 6.00

The classified section is based on a 9-column inch format. The width of one column is 1.064 inches. To boldface, italicize, or capitalize words in your classified ad, add 25¢ per word per run. The cost of classified liners includes having your ad online. Tearsheets for classifieds are available for an additional cost of $1.50 for the first day. Additional tearsheets are available for 50¢. Let’s Rent is a special housing section available for an additional $5 plus five words bolded for free, $2 to extend the same ad. To qualify for the consecutive day rate, the ad must be the same all days it runs. Blind boxes can be rented for a $3 charge. For more information on classified advertising, email classifieds@spub.ksu.edu, call 785-532-6555 or fax 785-532-6236.

2009-10 Calendar August 2009 M

3 10 17 24 31

4 11 18 25

September 2009 S

6 13 20 27

7 14 21 28

1 8 15 22 29

6 13 20 27

7 14 21 28

1 8 15 22 29

1 8 15 22

2 9 16 23

3 10 17 24

4 11 18 25

5 12 19 26

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

January 2010 M 4 11 18 25

June 2010

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

February 2010

5 12 19 26

October 2009

5 12 19 26

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

July 2010 M

5 12 19 26

6 13 20 27

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

March 2010

7 14 21 28

1 8 15 22 29

2 9 16 23 30

December 2009

November 2009 M

2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

April 2010 M 5 12 19 26

T 6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

May 2010

Calendar Key Regular Daily Issues

Published but no Classes

2009-10 Promotions Spring 2010 Promotions & Special Sections

Year-Long 2009-2010 Promotions Promotion

Publication Day

Menu Mania Religion Directory Once in a Lifetime Football Gameday Basketball Tip-off

Every Monday Every Friday First Friday of each month Fridays during football season Wednesdays during basketball season

Promotion Back to School A Place to Call Home

Fall 2009 Promotions & Special Sections Promotion Move-In Guide Back to School *Career Fair *Homecoming *Halloween *Holiday Gift Guide *Fall Graduation Fall Finals Edition

Publication Date August 21 August 22 September 15 October 19 October 22 November 30 December 11 December 14

* Runs as a separate section with the Collegian. Dates subject to change.

Deadline August 18 August 19 September 8 October 12 October 15 November 16 December 4 December 7

Valentineâ&#x20AC;&#x2122;s Day Rodeo Wellness & Spring Break St. Patrickâ&#x20AC;&#x2122;s-Aggieville *Open House *Spring Game House Mom Appreciation *Spring Graduation Spring Finals Edition *Orientation

Publication Date

Deadline

January 13 Feb. 4,18, March 4,11,25 & April 1,8 February 5 & 9 February 18 February 19 & 26 March 5 April 24 TBA April 30 May 7 May 10 June

January 8

* Runs as a separate section with the Collegian. Dates subject to change.

January 29 February 16 February 12 March 2 April 17 TBA April 27 April 30 May 3 April 26

THE DAILY COUGAR PRINT + DIGITAL ADVERTISING

速

LOCAL DISPLAY ADVERTISING

2009–2010

THE DAILY COUGAR

Choose one of our popular sizes. Ask your ad rep if you prefer a size not shown. Prices based on an open rate of $10.82 per column inch.

Full page Half page 5 col. x 16” / 80 col. in 5 col. x 8” / 40 col. in (10.25” x 16”) (10.25” x 8”)

$865.60

$432.80

Half page Quarter page 4 col. x 10” / 40 col. in 4 col. x 6” / 24 col. in (8” x 10”) (8” x 6”)

$432.80

Boost the visibility of your ad and make readers remember your message with color.

Full color......... $500 Two spot colors......... $300 Spot color......... $150 GR AY SC AL E

CO LO R

$259.68

Eighth page 2 col. x 5” / 10 col. in (4” x 5”)

$108.20

Special rates. FU LL CO LO R

Color is a no-brainer.

$259.68

Quarter page 3 col. x 8” / 24 col. in (6” x 8”)

National................................. $12.99 per inch Non-profit/political advertisement..................... $6.25 per inch

Buy in bulk. Achieve maximum results and save up to 25% off the normal rate. 1 00 column inches......... $9.45 per inch 300 column inches........ $8.60 per inch 600+ column inches..... $8.02 per inch

Inserts? We’ll take ’em. Put your ad

supplement in front of thousands of readers.

Beat the deadline. Two business days before publication. RUN Date

Ad Deadline

Monday Tuesday Wednesday Thursday Friday

3 p.m. Thursday 3 p.m. Friday 3 p.m. Monday 3 p.m. Tuesday 3 p.m. Wednesday

Note: Deadline applies to all ad material, including “camera ready” ads. Also see Ad Production Guide for more information.

1-4 pages: $89 per thousand 6-8 pages: $94 per thousand 9+ pages: $100 per thousand Minimum: 10,000 (fall/spring) 6,000 (summer) Maximum: 13,000 (fall/spring) 7,000 (summer)

AWARDWINNING DESIGNERS are waiting for the chance to design your ad at no extra charge. We’ll even design spec ads for no charge and no commitment! For more information, see the Ad Production Guide or ask your Cougar ad rep.

Deliver 5 days before publication to: The Daily Cougar Inserts UH Printing Department 4210 Gulf Freeway, Dock No.3 Houston, TX 77004 Rev. 01/10

CAMPUS DISPLAY ADVERTISING

2009–2010

THE DAILY COUGAR

Choose one of our popular sizes. Ask your ad rep if you prefer a size not shown. Prices based on an open rate of $7.17 per column inch.

Full page Half page 5 col. x 16” / 80 col. in 5 col. x 8” / 40 col. in (10.25” x 16”) (10.25” x 8”)

$573.60

$286.80

Half page Quarter page 4 col. x 10” / 40 col. in 4 col. x 6” / 24 col. in (8” x 10”) (8” x 6”)

$286.80

Boost the visibility of your ad and make readers remember your message with color.

FU LL CO LO R

Color is a no-brainer.

Full color......... $500 Two spot colors......... $300 Spot color......... $150

$172.08

Quarter page 3 col. x 8” / 24 col. in (6” x 8”)

$172.08

Eighth page 2 col. x 5” / 10 col. in (4” x 5”)

$71.70

Who qualifies? The campus rate applies to University departments as well as registered student organizations.

Inserts? We’ll take ’em. Put your ad supplement in front of thousands of readers. GR AY SC AL E

CO LO R

1-4 pages: $89.00 per thousand 6-8 pages: $94.00 per thousand 9+ pages: $100.00 per thousand Minimum: 10,000 (fall/spring) 6,000 (summer) Maximum: 13,000 (fall/spring) 7,000 (summer)

Beat the deadline. Two business days before publication. Ad Deadline RUN Date

3 p.m. Thursday 3 p.m. Friday 3 p.m. Monday 3 p.m. Tuesday 3 p.m. Wednesday

Monday Tuesday Wednesday Thursday Friday

Note: Deadline applies to all ad material, including “camera ready” ads. Also see Ad Production Guide for more information.

Deliver 5 days before publication to: The Daily Cougar Inserts UH Printing Department 4210 Gulf Freeway, Dock No.3 Houston, TX 77004

713-743-5340 advertising@thedailycougar.com

Rev. 01/10

AD PRODUCTION GUIDE Let us design an ad for you. A team of talented student designers is ready to work on your ad.

2009–2010

THE DAILY COUGAR

Do it yourself: camera-ready ads. Make sure you send us the right files.

Here’s what we’ll need to make an attractive ad. Copy: Specify the information you want in the ad. Remember, less is more! Logos: If you’re a new client, we’ll need a copy of your logo. A high-resolution JPEG, TIFF or PDF file is preferred, but we can also scan your logo from print materials, such as a brochure or business card. Artwork/photography: Let us know if you prefer photography, illustration or other visual style. If you can provide us photography, send us the original files in high resolution. We also offer on-site photographic services.

.pdf

.ai

.indd

.psd

Preferred file format. Embed all fonts. Photos and graphics must be high resolution, at least 300 dpi.

Make compatible with CS3. Please embed all artwork and convert text to outlines, or package font files in a ZIP archive.

InDesign files must be CS3 compatible and be packaged with all linked art and font files in a ZIP archive.

Files must be composed at 300 dpi at actual size. Text should be converted to outlines or rasterized.

Other acceptable formats: TIFF — Finished resolution of 300 dpi at actual size. EPS — Finished resolution of 300 dpi at actual size. All fonts must be outlines/paths. * Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers. We cannot accept ads created in Publisher, CorelDraw or Pagemaker.

Not sure what you want? Let us design a spec ad

E-mail print-ready files to production@thedailycougar.com

or campaign at no charge or commitment. Ask your advertising representative to get the process started.

For files larger than 10 MB, ask your ad rep about FTP access.

Column widths Size your ads to fit our column grids. R.O.P. Display column width

1.9 inches wide (approx.)

Multiply your results. Color ads get better results. Here’s the proof:

20%

Adding one color to an ad makes it 20% more noticeable to readers

60%

more people read a full color ad in depth, compared to black and white only Source: NAA Ad Elements study

2 columns: 4 inches wide 3 columns: 6.1 inches wide 4 columns: 8.1 inches wide 5 columns: 10.25 inches wide

Therefore, a 2x3 ad = 4 inches by 3 inches.

Classifieds DISPLAY column width

1.5 inches wide

Printing: Offset, 85-line screen Format: 5-column wide tabloid Page depth: 16 inches Minimum ad size: 2 col. x 2” Single column width: 115/16” Double-truck dimensions: 11 col. x 16” (21.25” x 16”) Note: Ads exceeding 14” in depth will be charged for 16” depth.

Spot check. If you’re sending us an ad with spot colors, please use Pantone solid uncoated inks.

Please note.

(approx.)

2 columns: 3.3 inches wide 3 columns: 5 inches wide 4 columns: 6.75 inches wide 5 columns: 8.5 inches wide 6 columns: 10.25 inches wide

Mechanical information.

Therefore, a 2x3 ad = 3.3 inches by 3 inches.

The Daily Cougar Production Department reserves the right to make adjust camera-ready ads to fit reserved space, to replace missing or corrupt fonts and perform a number of technical adjustments to camera-ready ads to ensure press compatibility and accurate reproduction. See Advertising Policies for more information.

Rev. 01/10

READERSHIP

2009–2010

THE DAILY COUGAR

13.5%

Universally diverse.

38.6%

White/other

City within a city. UH boasts a

campus community of more than 42,000 people! The Daily Cougar is available across the whole campus at more than 60 distribution sites.

African American

8.2%

Reach a wide cross-section of cultures and backgrounds with one ad buy.

International

Faculty: 3,000 Staff: 3,000 Students: 36,000

19.9% Hispanic

19.8% Asian American

Source: UH Institutional Research

Source: Alloy Media + Marketing

Rev. 01/10

al on

ati

n ca

17,000 +

monthly visitors to thedailycougar.com

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ite

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His n ca

Fact: Almost 75 percent of college students say they read the ads in their campus newspaper. An astonishing 80 percent of those said they acted on an advertisement in the paper.

eri Am

Myth: Most readers ignore print ads.

the online edition when they are not on campus. Extend your reach by advertising online.

eri Am

Fact: More than 80 percent of college students read their campus newspaper. Three out of 10 read it every day of the week.

Asi

Myth: College students don’t read newspapers.

Off campus? Online. Most readers check n ica Afr

Myths = Busted. College media is a proven market with a captive audience.

ern Int

92% Students living off-campus. $40,000 Avg. household income. 72% Students with jobs.

CLASSIFIED ADVERTISING

2009–2010

Pick a category.

Classified line ads. The quickest, most affordable way to

Bulletin Board

Cars & Cycles

Help Wanted

All rates are net to The Daily Cougar. Charges for Classified line ads are calculated per-line, per-day with a 3-Iine minimum and 7 line maximum. The first line is approximately 30 characters with the first 2 or 3 words in all caps. Additional lines are about 32 characters each. Bulk ad rates are non-refundable and are based on consecutive insertions.

Lost & Found

Each insertion, per line per day: ..........

Miscellaneous for Sale

Bulk contract (20+ consecutive insertions), per line per day: . ..................

Advertisers may select from one of the following classified headings:

Real Estate

Rentals

Roommates

Rooms for Rent

Services

Travel

Tutoring

Typing/Word Processing

get your message out to readers.

GARAGE APT for rent. Bdrm, living rm, kitchen w/appl, study. Window AC. 4310 1/2 Dallas. $500/mo. Tenant pays gas and electricity. 713-961-7696

$1.60 $1.43

‹ Example of a 4-line ad.

Cost to run this ad for 5 days: $32.00

THE DAILY COUGAR

Beat the deadline. Payment and ad copy due two business days before run date. RUN Date

Monday Tuesday Wednesday Thursday Friday

Ad Deadline

4 p.m. Thursday 4 p.m. Friday 4 p.m. Monday 4 p.m. Tuesday 4 p.m. Wednesday

Note: Deadline applies to payment and all ad material, including “camera ready” ads.

E-mail ad material to classifieds@thedailycougar.com Designing your own ad? See our Ad Production Guide.

Call us to place an ad today!

713-743-5356 fax : 713-743-5384

Classified display ads. Classified display ads are more prominent and get more attention from readers.

Rates are based on consecutive insertions. An ad’s depth in inches must be greater than or equal to its column width. (For example, ads that are 2 columns wide must be at least 2 inches deep; a 3-column ad must be 3 inches deep.)

Special display. Weekly sections highlight niche services in the community.

Wednesdays:

you know? SHIPDidDIRECTORY

Worship Directory

All rates are per inch per day:

$12.77 2-19 consecutive insertions....................... $9.62 One insertion.....................................................

Bulk contracts (20+ consecutive insertions): . ................

1x1 display ad: $10 per week Thursdays & Fridays:

$8.32

‹ Example of a

1x2 display ad.

92%

Cost to run this ad for 5 days: $96.20

Legal Help Directory 1x1 for two days: $15 per week 1x2 for two days: $25 per week

of students live off-campus.

Online = added value.

They need places to live and jobs to pay the rent! Advertise today!

Online only? Yes.

All print ads are published on thedailycougar. com for FREE! We also offer online-only ads starting at $25 a month. Find out more at thedailycougar.com Rev. 01/10

CLASSIFIED DISPLAY SIZES

2009â&#x20AC;&#x201C;2010

THE DAILY COUGAR

ÂŽ

What you see is what you get. Actual sizes of common Classified display ads.

1x1

Room for 30 words at size 7 pt font with a small headline. $12.77 for one day $9.62 a day for 2-19 days $8.32 a day for 20+ days

$48.10/wk

Room for 45 words at size 7 pt font with a small headline.

1 x 1.5

1x2

$19.16 for one day $14.43 a day for 2-19 days $12.48 a day for 20+ days

$72.15/wk

Room for 60 words at size 7 pt font with a small headline. Try using less text and include your logo! $25.54 for one day $19.24 a day for 2-19 days $16.64 a day for 20+ days

Frequency is everything. Frequency is everything. Frequency is everything. Save almost 25% off the cost of each ad by running more than two days consecutively.

Save money. Boost results!

Try 60-80 words with a photo, graphic or logo to make it eye-catching. $51.08 for one day $38.48 a day for 2-19 days $33.28 a day for 20+ days

2x2

$192.40/wk

$96.20/wk

Room for 80 words at size 7 pt font with a small headline. Try using less text and include your logo!

1x3

$38.31 for one day $28.86 a day for 2-19 days $24.96 a day for 20+ days

$144.30/wk

Call us to place an ad today!

Try 60-80 words with a photo, graphic or logo to make it eye-catching. $76.62 for one day $57.72 a day for 2-19 days $49.92 a day for 20+ days

$288.60/wk

2x3

713-743-5356

fax

: 713-743-5384 Rev. 01/10

ONLINE ADVERTISING

2009â&#x20AC;&#x201C;2010

NATIONAL AD POSITION

THE DAILY COUGAR

ÂŽ

Primary box

300 px x 250 px Premium position rectangle ad. It will be the first local ad that readers see. It will appear on the front page and alongside every article to maximize exposure.

NATIONAL AD POSITION

Inventory: 2 ads in rotation (one ad loads at time with each pageview) Impressions: 3,000-5,000/wk*

Call for prices/availability

Skyscraper

120 px x 600 px Secondary rectangle ad. It will appear on the front page and every article sitewide to maximize exposure. Inventory: 2 ads in rotation (ad reloads with every pageview) Impressions: 3,000-5,000/wk*

Call for prices/availability

Banner

468 px x 72 px A banner that appears in the middle of the main content section. It will appear only on the front page. Inventory: 2 ads in rotation (ad reloads with every pageview) Impressions: 1,000-3,000/wk*

Call for prices/availability

Movers and shakers. Online ads are

smaller than print but can be animated to show more information. Ask about design services for online ads.

500,000+ Pageviews a year

90%

Of readers are from the Houston area Rev. 01/10

2009–2010

THE DAILY COUGAR

Display advertising

Classified advertising

advertising@thedailycougar.com

classifieds@thedailycougar.com

713.743.5340

713.743.5356

BUSINESS OFFICE

713.743.5350 fax: 713.743.5384

business@thedailycougar.com

MAILING ADDRESS 151 Communication Bldg. University of Houston Houston, TX 77204-4015

Rev. 01/10

PUBLICATION CALENDAR

2009–2010

fall 2009

summer 2010

spring 2010

AUGUST

JANUARY 22 18 19 20 21 22 23

30 31

24 25 26 27 28 29 30

9 10 11 12

5 7

9 10 11 12 13

20 21 22 23 24 25 26

21 22 23 24 25 26 27

27 28 29 30

9 10

3 7

9 10 11 12 13

21 22 23 24 25 26 27

25 26 27 28 29 30 31

28 29 30 31

9 10 11 12 13 14

7 4

9 10

11 12 13 14 15 16 17

22 23 24 25 26 27 28

18 19 20 21 22 23 24

29 30

25 26 27 28 29 30

9 10

Dates in bold are publication days.

MAY

DECEMBER 7

AUGUST

15 16 17 18 19 20 21

25 26 27 28 29 30 31

APRIL 4

18 19 20 21 22 23 24

9 10 11 12

11 12 13 14 15 16 17

14 15 16 17 18 19 20

JULY 4

11 12 13 14 15 16 17

NOVEMBER

27 28 29 30

MARCH 1

20 21 22 23 24 25 26

14 15 16 17 18 19 20

OCTOBER

13 14 15 16 17 18 19

FEBRUARY

JUNE

23 24 25 26 27 28 29

SEPTEMBER

THE DAILY COUGAR

9 10

THE DAILY COUGAR

fall

Special sections. Target seasonal and niche audiences.

Guiredene

T H U R S D AY, A PRIL 17, 200 8

GR A D GU I D E 20 08

Section B

E T W H AT A R E M A E; Y NY

TIM ME

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AR PR H Y LESSER I TI M A N H O L D A N D T H OIS EN T E R N C I P I S O W N C A U S E E WH E I T H HOSE WHO F B E S AT , WOPERTY. TMMON GOOD. S O STRONG IS THIS OP ARE WS T S A L S K O F M O D E R N L S T OF PR TH E I R CO S LY C O N T E N D I N G F O ROPENS ITHOU, G TA U P O F N E C E E G I S L C T S R R I R TY U SIT A O THE DIF W VER FORMED DIS P FO H DING T E TIO FER P R E OF R P O Y I TIO A TINC VE E T A B I A CCO R W S O F T H E M H E I E N AN RTY E TER N RESP NT N M , E I N TO M U T UA L A N I M O S I ES TIE D VI ,A C I M I N K I N D TO FA L L EC C T S TY AN R T H E S E F A C U LT I E S I S T H T I V O W E R ; O R T O , T H AT S I N S I V E F TS T I O N O F N F L U E N C E O E P CUM E N C A N D P O N W P I IR N EA E L I S S T RO EC IVIL SOCIE T Y. A E R S HERE CIET L I CH CA O P TA NC E S O F C O N N Y. O T OB ZE J E RIE O DIVISION H A T Y S A T T E O C S T R E U EXE R ; T O F O R S , EN S R O M T H E P R O T E OF T L F O O S U E H C . F R A F

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2008 Issue • monday, august 25, Volume 74 • Issue I • RegIstRatIon

H O S E W H O A R E D E BT ORS AND T RS FA L F THE MOST FR I TO S ITSEL IVOL L RED SENT OU E C PRE F O R T S A N D . . FA N ION TION AS C . UN E S H AV E I F U L O LIG BE DI IO NT H ION S E ER PIN TA R E S TS A N E T N I O H T S N C O N IN TI B DP T NT FERE O N R E O D I F U A L FA C U LT I E S O F A C Q U I R I N A RTI E G ES HE T F EQ PR OP I F Y IN N D U N T T E R W I L L A T T A C H T H L ER EM T A A T L TY SE H IE E N T T H E LV , R E E H S F AS THE FIRST WOUL . D B IC BLE E U ICA H CT N

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November 6, 2008

Coog Top Spots T.b.A. UH students pick Houston favorites Spring Registration JANUARY Support the Houston Cougars!

Making it fi

With high season expectations, teams add new young talent and seasone d coaches in hopes of reaching NCAA tounaments

>> PAGE 4

Wedding Guide FEBRUARY Promote your wedding-related business Career Guide MARCH Recruit qualified UH students

Cover by Lana Flores

Green Guide APRIL Ready, set, save the Earth! Go Green!

Grad Guide

DECEMBER + MAY Target UH grads and families Final Frenzy DECEMBER + MAY Don’t miss this opportunity! Rev. 01/10

ADVERTISING POLICIES

2009–2010

THE DAILY COUGAR

Standards of acceptability

Camera-ready terms

All advertising is subject to approval by the Student Publications acceptance committee. The committee reserves the right to refuse advertising content that does not meet The Daily Cougar’s standards of acceptance. Ads for homework, term papers, adult striptease clubs, personals, psychic readers and adoptions will not be accepted and published by The Daily Cougar. A sample of all advertised mail-order items must be submitted to the advertising manager for approval prior to scheduling or publication of an advertisement.

The Daily Cougar accepts camera-ready submissions with the understanding that the ad has been approved by the advertiser or a representative thereof for publication without additional changes or corrections. The advertiser is entirely responsible for insuring that camera-ready ads are delivered to the paper in publishable form. Please contact your advertising representative at (714) 743-5340 before sending an advertisement in electronic format. Information on electronic submissions can also be downloaded from thedailycougar.com/advertising.

The Daily Cougar will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any city, county, state or federal laws, or that is potentially libelous against a person based on race, sex, age, color, creed, religion, nationality or disability. The Daily Cougar will make all reasonable efforts to see that advertising is published as accepted and that pre-printed inserts are distributed as ordered. However, The Daily Cougar will not be responsible for any consequential damages resulting from failure to do so. The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, photographs, and copyrights) for any advertisements placed in The Daily Cougar. Advertising having the appearance of news must be labeled “Paid Advertising” at the top center of the ad within its border. As required by Texas state law, all political and cause advertisements must display the phrase “Paid Political Advertisement” at the top center of the ad within its border. All contract advertising is subject to the terms set forth in this rate card.

Payment terms All rates are net (non-commissionable and billed accordingly) and payable by cash, check, Visa, MasterCard, American Express, or P-card and SC Vouchers. Please make all checks payable to The University of Houston. Prepayment is required for all new advertisers, political, out-of-state and transient advertisers. By placing an advertising order, the advertiser agrees to and certifies conformity with The Daily Cougar’s policies and terms. All advertising must be paid for in advance until the advertiser has established credit with The Daily Cougar. Allow two weeks for processing of credit applications. For those advertisers with approved credit, payment is due upon the receipt of invoice. All terms and conditions on the credit application apply.

To submit ads via e-mail, send files, including all placed art and fonts, to production@ thedailycougar.com Include the advertiser’s and sales rep’s names in the e-mail message that accompanies your ad.

Position requests Placement and page position of ads will not be guaranteed. Requests will be honored when possible.

Errors in ads The Daily Cougar shall not be responsible for typographical errors which do not lessen the value of an advertisement. Liability for an omitted ad shall be limited to rescheduling at the advertiser’s request. The Daily Cougar is not responsible for errors in advertising copy accepted after deadline or when advertisers or their representatives have approved an ad containing those errors. The Daily Cougar will be responsible for only the first insertion of incorrect copy or scheduling. Compensation for errors made by The Daily Cougar is limited to the cost of the first insertion of the ad.

Cancellation of ads Advertisers may cancel ad space up to the advertising deadline. Failure on the advertiser’s part to give notice of cancellation by the deadline does not release the advertiser from responsibility for payment of charges for reserved ad space.

The Daily Cougar advertising rates include ad design and layout services. Additional charges may be assessed for extensive design, photography, graphics or typesetting services. For those advertisers with approved credit, payment is due by the end of the month. All terms and conditions on the credit application apply.

Rev. 01/10

FOUR WAYS TO GET IN THE COUGAR

BUY

TODAY!

2009–2010

THE DAILY COUGAR

1 Buy an ad. Yeah, it costs money. But at reduced rates for student organizations, it’s also a bargain. And buying an ad is only way to guarantee a place in the paper with the message YOU want. The Cougar’s Production Department can even design the ad for you. For rates and information, visit thedailycougar.com/advertising or call 713-743-5340 mo c mtoecer t .p u o Sg . S i 345t e eXr tT ,hp u o Shgt i4a ar C 67 S httr4oW r3C21 X 3 345 T ,h tr oW 2t1r oF 67 tr oF

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2 Send a press release, photo or guest column. If you have an upcoming event or a recent accomplishment, notify us as soon as possible. Use the “Send your news” link on thedailycougar.com. You can also send us photos — just be sure to identify everyone in each photo. If your group represents a cause or has a position on an issue, a group member can also submit a guest column for the Opinion section. For questions, e-mail editor@thedailycougar.com.

sm al 123 Po d

3 Get listed in the Calendar. Think of it as free advertising. Send us the information about an event or your meeting schedule and we’ll publish it in the Campus Calendar, which displays upcoming events on our Web site 24/7 and runs on Page 2 every day. Come by Room 151 Communication to fill out the Calendar form or visit thedailycougar.com/calendar. My

Dis

4 Apply for a blog. Blogs on thedailycougar.com are free to student organizations, but there is a short application process. You can use the blog to promote your organization, its events, meetings and accomplishments, and publish opinions as your group sees fit. E-mail www@thedailycougar.com and ask for a Blog Application.

Display advertising

Business office

advertising@thedailycougar.com

business@thedailycougar.com

713.743.5340

Classified advertising

713.743.5356

classifieds@thedailycougar.com

713.743.5350 Online

www.thedailycougar.com www.uh.edu/sp

The University Daily Kansan

Market study conducted from November through December 2008 Numbers reflect responses from undergraduate students at KU

97.5% 3.6 average issues read per week 1.7 average readers per individual paper