2010-3c-1 by CNBAM

3c. Best Sales Promotion Materials CNBAM 2010 The Minnesota Daily NOTE: Attached in this package are the following: • • • • • •

Fall 2009, Minnesota Daily Advertiser Spring 2010 Preview, Minnesota Daily Advertiser Valentine’s Day Spread Client Info Sheet Halloween Spread Client Info Sheet TCF Bank Stadium Football Guide Client Info Sheet Homecoming Issue Client Info Sheet

*The Minnesota Daily Advertiser is a bi-semester publication that is sent via email to all of the Daily’s clients and viewed as PDF. In our average newsletter, a client can expect a “Letter from the Director,” information on upcoming special issues, marketing consultant bios, information on special offers, advertising statistics, and supplemental information to better help them understand how to advertise to the college community. There are six Minnesota Daily Advertisers every year, for example: Fall 2009, Spring Preview 2010, Spring 2010, Summer Preview 2010, Summer 2010, and Fall Preview 2010.

2221 University Avenue Southeast | Suite 450 | Minneapolis, MN 55414 Office: (612) 627-4080 | Fax: 435-5865 www.mndaily.com

Halloween Spread 2009 Our Halloween Spread is always a popular series in The Minnesota Daily! It runs for three consecutive days containing all kinds of fun Halloween related content. This spread is especially beneficial to advertisers because your ad will run in all THREE CONSECUTIVE ISSUES FOR ONE LOW PRICE! This ensures that every student with any class schedule will get to see the spread and your advertisement. Dates: Tuesday, October 27th – Thursday, October 29th Retail Advertising Deadline:

October 22nd

Classifieds Adverting Deadline:

October 22nd

Distribution Number:

20,000 copies/day (60,000 total) Broadsheet

Size:

What are the benefits of running in the spread? Your ad will not only run in three consecutive issues, it will also be on the racks all weekend long! Since The Minnesota Daily no longer puts out Friday issues, the Thursday issue will be on the racks Friday, Saturday, and Sunday. This means you, as an advertiser, get 6 days of exposure for one extremely low price! Also, you’ll get FREE ORANGE SPOT COLOR and it’s just $100 TO UPGRADE TO FULL COLOR! Rates and Sizes:

1 by 3 $315 2 by 3 $420 3 by 3 $575 2 by 5 $625 4 by 3 $725 3 by 5 $900 5 by 5 $1375 3 by 10 $1575 Spot Color Full Color

Regularly $1,405.00 Regularly $1,536.00 Regularly $1,666.50 Regularly $1,710.00 Regularly $1,797.00 Regularly $1,927.00 Regularly $2,362.50 Regularly $2,580.00 FREE! $100

Homecoming Issue! It’s Gopher Homecoming Season! But this season won’t be like any other… This year, Gopher Football is back on campus. With the arrival of the TCF Bank Stadium, the campus is buzzing and more excited than ever for a new and better Homecoming experience. In response, The Minnesota Daily will be putting out its annual Homecoming issue packed with fun and interesting Homecoming and Football editorial content. It’s a very popular, highly read issue picked up, read, and passed around by students, faculty, staff, and alumni alike. Dates: Thursday, October 8th Retail Advertising Deadline:

October 1st

Classifieds Adverting Deadline:

October 1st

Distribution Number:

20,000

Size:

Broadsheet, B-Section

Details The Homecoming Issue will be a B-Section in the Thursday paper during Homecoming week. Since The Minnesota Daily doesn’t publish on Fridays, this means your ad is on our distribution racks and being picked up for 4 entire days, Thursday through Sunday, for the same price, not to mention discounted full color for $200 and Maroon and Gold color for $100! Pricing (Normal Rates) Retail Advertising Rates:

Local University Student Organizations Univ. Depts. & Biz. National

$14.50 per column inch $11.20 per column inch $11.90 per column inch $19.15 per column inch

IMC, frequency, and new client discounts apply Classified Advertising Rates:

Display Rates Regular

$17.45 per column inch

Linage Rates Billed Prepaid

$3.10 per line $2.70 per line

GO GOPHERS!

ISSUE

MINNESOTA DAILY ADVERTISER MINNESOTA DAILY ADVERTISER Fall Semester 2009

Fall Semester 2009

BI‐SEMESTER NEWSLETTER

In this issue Letter from the Director P.1-2 Info on Fall Special Issues P.2-3

THE MINNESOTA DAILY The Mission To provide coverage of news and events affecting the University community. To provide a forum for the communication and exchange of ideas for the University community. To provide educational training and experience to University students in all areas of newspaper operation. To operate a fiscally responsible organization to ensure its ability to serve the University in the future.

Special Offers P.3 Supplemental Articles P.4 Advertising Statistics P.4

Letter from the Director Greetings from The Minnesota Daily sales floor! We hope this newsletter finds you well. It is now about half‐ way into the 2009 Fall Semester and things are going well. The “triple threat” combo of the Back to School Issue, TCF Bank Stadium Guide, and Employment Guide proved a popular and successful series of publications to our clients and readers alike. The Homecoming Issue flew off the distribution racks as tens‐of‐ thousands of students, faculty, staff, and alumni attended the Homecoming game and festivities, and we have now wrapped up sales for the wildly‐popular Halloween Spread which released on the 27th of October!

Feedback we’ve received for our recent issues has been nothing but positive, especially the TCF Bank Stadium Guide. 20,000 copies of the program‐like publication were distributed to game attendees at the inaugural game followed by rack distribution for Homecoming weekend. Readers were happy to see

an all‐encompassing free publication to go along with their game‐day experience. To this date, we still see fans carrying and using the stadium guide while watching Gopher games! The Daily and our Sales Department are proud to create publications like this for our community and its businesses and we’re always looking for new opportunities to help market your business. As we venture into the last half of the semester, excitement grows for upcoming special issues and special offers. For the month of November only, we’ll be offering HALF‐OFF COLOR to give you and your business the opportunity to stand out at a more affordable price. We’re also edging closer to our highly anticipated Spring Break Preview and Fall Finals Satirical Issue. The sales floor is definitely buzzing and our Marketing Consultants are itching to fill you in on upcoming opportunities. Our student body and community have also been very responsive to our recent special issues and new

MARKETING CONSULTANT OF THE MONTH (August)

We congratulate U of M Sophomore, Ellie Lijewski on being awarded Marketing Consultant of the Month for August! Time and again, Ellie has proven to be a valuable asset to our company through her hard work and serious dedication. Congrats Ellie!

MARKETING CONSULTANT OF THE MONTH ( September)

Letter from the Director ideas and we expect nothing less in these coming months! Despite a recession and the struggling newspaper industry, The Minnesota Daily has proven over and over again that it’s not going anywhere anytime soon. Why is that? We like to think it’s because we’re such a culturally embedded part of our University community. The average student at the U of M still prefers to pick up the paper from the racks, read it in class, and do the crossword puzzle. Our distribution statistics show that more people are picking up our paper than ever before! It not only gives people a one‐stop shop for news and entertainment, but it also gives them a stronger sense of community. To our students, we’re more than just another paper.

We are them — a paper by the students for the students. So who better to consult you on how to market your business to the U of M? Put your trust in us and we’ll open doors you never knew existed! We hope that we have the privilege of working and strengthening our relationship with your business in the future. Best Wishes, Christian Santacana Sales Productivity Director

We’d also like to congratulate U of M Senior, Bryan Bruggeman on being awarded Marketing Consultant of the Month for September! Brian has always been a very professional and attentive MC who continues to impress the management team. Congrats Brian!

Special Issues Tech Times Issue 00 Month Year Here at The Minnesota Daily, we pride ourselves on our special publications. We strive to offer our community interesting editorial content in fresh, new ways. Every special issue is different and highly anticipated in its own respect. This also means that we offer businesses a chance to increase their exposure and marketing power to our readership, most of the time for a discounted price. Here is a preview to the special publications we have coming out this Fall… NOTE: *** = DISCOUNTED PRICING

***Halloween Spread – 10/27, 28, and 29 Broadsheet/Newspaper Style ‐ Our famous Halloween spread is the ultimate entertainment piece for the week of Halloween. Students can’t help but to pick this one up and read it in classes. Content is packed full of Halloween tips, stories, and more. Run your ad for three full days (plus the weekend – Fri, Sat, and Sun) all for one low price.

SPECIAL OFFERS ½ Off Color

STATISTICS Advertising to College Students

We want to give our clients the opportunity to stand out and be noticed in the paper at a more affordable rate… Color in the daily paper is normally $425 extra. This November, we’ll be offering color half‐ off at $212.50!

Stats taken from Alloy Media and Marketing 96% of college students read their college newspapers on a regular basis ‐‐‐‐‐‐‐‐‐‐ 18 million students with $312 billion in spending power per year

New Client Discounts If you’re a new client or an existing client that hasn’t placed an ad with the Daily for 18 months or more, you are eligible for a New Client Discount! Get 15% to 18% off your ads. Ask your Marketing Consultant how!

Mention this Newsletter! Mention this newsletter by October 1st to your Marketing Consultant and get 15% off your next regular publication advertisement!

Special Issues

***Spring Break Preview – 12/3/09 Broadsheet/Newspaper Style ‐ The Spring Break Preview is an issue geared towards providing students, faculty, and staff with information about the upcoming Spring Break. It includes entertainment pieces, stories, and fun information for Spring Break. It is one of our highly anticipated issues and comes with specially discounted pricing as well. ***Fall Finals Issue – 12/11/09 Broadsheet/Newspaper Style – The wildly popular Fall Finals Issue is a satirical issue much like the Onion but with our own brand and flavor mixed in. Students often look forward to this issue for the pure entertainment and humor value. This issue sits on the racks and in students’ hands for ALL of Finals week and the interim period between semesters. Get extended marketing power for less!

The next installment in this bi‐semester newsletter is the Spring Semester Preview. The sales management team here expects this upcoming Spring to be much busier than last year’s due to our favorite special issue. This year, we’ll be creating the second annual Ski‐U‐Mah Graduation Issue! The Ski‐U‐Mah issue is a comprehensive look at the last 4 years in U of M and national history created to provide the student body with a keepsake and yearbook‐like publication. In its inaugural year, it proved to be a massive hit amongst the U of M community and its businesses alike! Make sure to keep your eyes and ears peeled for any upcoming news on Ski‐U‐Mah and any other future special issue!

Spring Semester Preview

What issue should I run in? Any special issue is a perfect opportunity to market your business. Why? Because they are the most highly read issues of the year! They provide you and your business with the opportunity to get maximum exposure for the same or, most of the time, discounted price. ***Make sure to contact your Marketing Consultant for pricing info and any other

November ½ Off Color

Advertising to College Students

Standing out is not the easiest task when trying to market to college students and adding the extra “oomph” is not always that affordable. So, for the month of November only, we’ll be offering full color at 50% lower than its normal cost. Instead of $425.00, you can add that character your ad’s been missing for $212.50. At the lowest color has been in years, this ½ off opportunity is something we decided would be a great way to show our existing clients our appreciation and our new clients an easier time getting their foot in the door. Below are the details for your reference: Full Color – Normally $425.00, Now $212.50 Spot Color – Normally $325.00, Now $162.50

M INNESOTA D AILY A DVERTISER

Fall 2009

Advertising to college students can often be a challenge. Nowadays, the average person sees 3,000 ads and brand names per day. The average college student is even more impervious to these advertisements than previous generations. So how do you stand out? How do you make an impact? One important thing to remember is that your Marketing Consultant is the perfect person to ask. They are all students and truly understand what it takes to get their attention. Take a look at some very useful information on how to effectively market to college students found on Alloy Media and Marketing’s website.

Source: alloymarketing.com

‐‐‐‐‐‐‐‐‐‐

STATISTICS Advertising to U of M Students 58.8% of U of M students read the MN Daily EVERY day 57,000 students, 17,000 faculty and staff, and 15,000 estimated visitors per day 50,000 estimated MN Daily readership Source: ’10 MN Daily Media Kit

Call your Marketing Consultant or the Sales Productivity Director for more info! 612.435.5684 www.mndaily.com

ISSUE

MINNESOTA DAILY ADVERTISER MINNESOTA DAILY ADVERTISER Spring Semester Preview, 2010

Spring Semester Preview, 2010

BI‐SEMESTER NEWSLETTER

In this issue Letter from the Director P.1-2 Spring Special Issues P.2-3

Special Update & Offers P.3 Distribution Rack Info P.4 Advertising Stats & Advice P.4

Letter from the Director Greetings from The Minnesota Daily sales floor! We hope this newsletter finds you well. The frigid weather is finally upon us! Along with that bitter cold, comes the end of the University of Minnesota’s Fall Semester and the culmination of the Daily’s Fall issues. The sales team here is getting ready to close out that last issue of the Fall and start the month‐long winter break preparing for the Spring semester. We already have our wheels turning for the up‐and‐ coming Spring issues! This newsletter is dedicated to giving you a preview of the special issues that arrive in the Spring semester along with more useful information on advertising to our U of M community. Very soon, MN Daily staff will begin its first week of the University’s winter break. During this time, the Daily does not publish the news in print. It does, however, publish news online on a weekly basis to give our community the opportunity to stay informed over break. When this

time of year rolls around, we always encourage our clients to look at this period as a window of opportunity. Why would we encourage our clients to advertise during winter break? For the same reason we encouraged our clients to continue to advertise during the worst parts of the recession. If you recall reading the Fall Semester Preview Newsletter in August, we covered the topic of how to come out on top after a recession. Statistics have shown that by continuing to advertising when no one else is, you come out the victor for obvious reasons. This winter break, many advertisers will put their campaigns on hold thinking that if students aren’t around, there’s no advertising to be done. By moving your campaign online, you’ll keep students, faculty, staff, and alumni constantly informed about your product while your competitors stay dormant. Finally, I would like to turn your attention to the Ski‐U‐Mah Graduation Publication that is set to launch in early May. This will be our second annual Graduation Issue.

MARKETING CONSULTANT OF THE MONTH (October)

We congratulate U of M Senior, Will Defiel on being awarded Marketing Consultant of the Month for October! Will has proven time and time again to be a valued asset to our sales team through his capable attitude and attention to his clients. Congrats!

MARKETING CONSULTANT OF THE MONTH ( November)

Letter from the Director It’s a full color, full gloss, heavy stock yearbook‐like publication that left our readers and University administration in awe after its inaugural launch last year. The intention of Ski‐U‐Mah is to give the entire community, students, faculty, staff, alumni, and parents alike, a keepsake publication with infinite shelf‐life and endless marketing value for our advertisers. The Ski‐U‐ Mah is a huge deal around here and it creates the perfect marketing opportunity for any advertiser. For more information on Ski‐U‐Mah or any other special issue, refer to the rest of this newsletter. It is our suggestion that you speak with your Marketing Consultant soon if you’d like to reserve an advertisement in any of the upcoming special issues. Spots will go

quickly for those areas of the paper that are limited! We hope that we have the privilege of working and strengthening our relationship with your business in the future and on behalf of The Minnesota Daily, I’d like to wish you a very happy holiday season. We look forward to helping you with your advertising needs in the Spring! Best Wishes, Christian Santacana Sales Productivity Director

We’d also like to congratulate U of M Sophomore, Kirsten Sherwood on being awarded Marketing Consultant of the Month for November! Kirsten has handled our National clients for quite some time now with accuracy, enthusiasm, and excellent care. Congratulations!

***First Day of Spring – 1/19/10 Broadsheet/Newspaper Style – On the first day of Spring semester, the Daily will be there to help welcome students back on campus. This is one of our highest read issues of the year and for good reason. The anticipation of the start of the new semester and the stirring buzz of returning students makes this issue a hit. We’re offering ½ off color on this issue for $212.50 instead of the usual $425.00!

STATISTICS Advertising to U of M Students

UPDATE: NEW RETAIL SALES MANAGER! We’d like to congratulate our new Retail Sales Manager, Annie Chapman! Annie has been with the Daily for about 6 1/2 months. In that time, she has quickly shown how driven she is. Annie is an incredibly professional individual and we feel confident in her ability to serve our MCs and clients in the future!

SPECIAL OFFERS New Client Discounts If you’re a new client or an existing client that hasn’t placed an ad with the Daily for 18 months or more, you are eligible for a New Client Discount! Get 15% to 18% off your ads. Ask your Marketing Consultant how!

Mention this Newsletter! Mention this newsletter by October 1st to your Marketing Consultant and get 15% off your next regular publication advertisement!

Special Issues

***Valentine’s Day Spread – 2/9‐11/10 Broadsheet/Newspaper Style – At three days and one low price, this issue proves to be a surefire winner. The Valentine’s Day season is a commercially booming time, especially for college students looking for something to do, some place to go, or something to buy for that special day. This issue will be packed with fun Valentine’s Day content and is always highly anticipated making it a great marketing opportunity for your business, no matter what your product or service! ***Housing Guide – 2/24/10 Tabloid/Magazine Style – The Housing Guide and Fair are a big deal around here. Apartment complexes, renters, and more look forward year‐round for this magazine style insert. When a housing company places an ad in this issue, they get a free table at the Housing Fair. It is a highly read issue for all students and the rest of the community making it another great opportunity for great exposure, no matter what your business is! Talk to your MC for info on discounted pricing and color! Ski‐U‐Mah Graduation Issue – 5/3/10 Special Magazine Style ‐ The Ski‐U‐Mah issue is a comprehensive look at the last 4 years in U of M and national history created to provide the student body with a keepsake and yearbook‐like publication. In its inaugural year, it proved to be a massive hit amongst the U of M community and its businesses alike! It’s packaged in a high‐gloss, high‐quality front cover along with glossy, full‐color content and ads. This graduation issue is going to be distributed to every graduation ceremony and all over campus on our 200+ distribution racks. Want maximum exposure and massive marketing value? This is your publication! ***Make sure to contact your Marketing Consultant for pricing info and any other questions you may have!

M INNESOTA D AILY A DVERTISER

Spring 2010

Spring Finals Issue – 5/10/10 Broadsheet/Newspaper Style – The Spring Finals Issue is a satirical issue much like the Onion but with our own brand and flavor mixed in. Students often look forward to this issue for the pure entertainment and humor value. This issue sits on the racks and in students’ hands for ALL of Finals week and the interim period between the end of Spring and our first Summer publication. Get extended marketing power for less!

Special Issues

What’s the best way to approach the Spring? Obviously every business has a different budget allocated to their advertising expenses. Whether your business has a lot of money to work with or not so much, the fundamentals don’t change. What is the best and most effective way to spend your marketing dollars come the Spring time? Well, think of it this way; the community is coming back from a month‐long hiatus and is excited to be back into the swing of things. Business will be vying for their attention and their wallets left and right. The best way for you to stand out is not to exhaust your funds or energy immediately but instead, to send a consistent, lasting message by advertising on a regular, consistent basis. The average person needs to see an advertisement at least 4 to 5 times before it registers in their mind. Pick out special issues with lasting value and run with them, especially the Ski‐U‐Mah Grad Issue. Best of luck!

Want a Minnesota Daily rack in your business? Want a Daily rack in your place of business? You’re in luck! Our distribution team is looking for effective areas to expand to. The Daily is currently distributed in classrooms and a few select small businesses around town. We’d like to see our newspaper in uptown, downtown, and additional businesses at the University of Minnesota. How can this benefit you? The Daily is a sought‐after paper by our U of M community along with alumni dispersed around the cities which means it could potentially draw people into your place of business. For more info, or to apply for a rack, call us at 612‐627‐4080 and ask for Distribution!

58.8% of U of M students read the MN Daily EVERY day 57,000 students, 17,000 faculty and staff, and 15,000 estimated visitors per day 50,000 estimated MN Daily readership Source: ’10 MN Daily Media Kit

‐‐‐‐‐‐‐‐‐‐

THINGS TO REMEMBER For the Spring Semester ‐Don’t exhaust your funds or energy right away – this is a common mistake ‐A consistent, lasting message is key ‐Ask your Marketing Consultant for the issues with the most lasting value Call your Marketing Consultant or the Sales Productivity Director for more info! 612.435.5684 www.mndaily.com

TCF Stadium Guide, 2009 What is it? The TCF Bank Stadium Guide is an inaugural magazine-style, gloss-cover, publication that will be released during the first football game of the season. It includes editorial content focusing on the Gopher Football team’s history at the University of Minnesota, a comprehensive look at the stadiums used in the past, content and info on the new TCF stadium, and an up-and-coming Gopher Football/Sports section. This publication is going to be BIG! It is the ideal special publication for businesses to advertise in… Tens of thousands of students, faculty, staff, and alumni will be attending the first, stadium-opening game. The exposure will be huge! How will it be distributed? • • •

20,000 total circulation Distributed on Friday, September 11th on Minnesota Daily distribution racks Handed out on Saturday, September 12th at various locations surrounding the new stadium

What does it cost? Ad Sizes • Full page - $900 • Half-page - $500 • Quarter Page - $275 • Eighth Page - $150 • Color - $150 (Normally $425) Premium Placements (All full pages) • Back Cover - $2,250 (free color) • Inside Front Cover - $1,500 (free color) • Inside Back Cover - $1,500 (free color) • News Intro Page - $1,200 • Sports Intro Page - $1,200 Benefits • • •

Maximum Exposure – tens of thousands of people attending this game from all ages Hand and Rack distribution – put into people’s hands for guaranteed exposure New Campus Stadium – hype and attendance are expected to be the highest ever

Valentine’s Day Spread 2010 The Valentine’s Day season is a commercially booming time, especially for college students looking for something to do, some place to go, or something to buy for their special someone. This issue will be packed with fun Valentine’s Day content and is always highly anticipated making it a great marketing opportunity for your business, no matter what your product or service! At three days and one low price, the Valentine’s Day Spread proves to be a surefire winner! Run Date: February 9th, 10th, and 11th (On distribution racks the 9th through 14th) Deadline: February 4th (Payment and artwork must be in on this date) Sizes and Pricing: (One price, includes free spot color for all three days) (Local retail rate of $14.50 used for values) 1 by 3 $350 2 by 3 $450 3 by 3 $600 2 by 5 $650 4 by 3 $775 3 by 5 $950 4 by 5 $1,300 3 by 10 $1,500 4 by 10 $1,750

Value = $1,105.50 Value = $1,236.00 Value = $1,366.50 Value = $1,410.00 Value = $1,497.00 Value = $1,627.50 Value = $2,062.50 Value = $2,280.00 Value = $3,585.00

*** The last day of the spread ends on a Thursday which means your ad is on our distribution racks getting picked up over the weekend. This gives your business exposure over 6 total days!

SPECIAL OFFERS: All Ads will receive FREE RED/PINK spot color! UPGRADING TO FULL COLOR IS ONLY $150 (Normally $425 per day)!

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Front Page Ads Catch reader’s attention instantly by placing your ad on the bottom of a section in CM Life. From news and sports... to entertainment, CM Life can place your ad where it means the most to you. • CM Life averages 90% student and 80% faculty/staff readership • FULL COLOR ads beat black & white ads for in-depth readership by 62%.

AD RATES: Semester & Annual Contract Rates Available

$395 Bottom Strip Front Page News Sections (6 column x 1.5”, Full Color)

$325 Bottom Strip Sports or Entertainment

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Miam Williams of the Friday loss toBrota tions year,” i Unive what to said rsity the end of our The coach Cristy its ’t given in MAC season, becau e groups opene Freese said in they of her team’s also haven r. rFreese se groups.” Thes by the performance. the type of weath this is usually offens respoas “supewell are formed “Our ter sufferteam describes nded e executed af-they ng to recruit er we see near rsonal, as ing y impe and showe its the end,” said first highl shut some of the out.globe seeki sets in order senior s the “Friday are were potential that d Betuzzi. “It doesn forward Mo thoug gamers acros just flat.on their skill . we ing was we ht we had.” ’t set us back, bers based Nothhappe mem rful band one of the because we go ning powe us.” CMU more Freese afor are to said. “We have to form t that we gan and we are school in Michi- penalt scored on two of its eight been no doub s each othrcing know y corners. Freshm passing game, “I havereinfo pretty used to the lly actua which was it.” Sandham’s hat s that an back day Brooke Sihota better best band than what tipped in a Sandh said. toplay on the first of her caree trick was the shot and weBergh had off on The am Friday Brota .” tions CMU will er,” ing to see two goals befor r, and she had her first has now scored in three of travel WatchingIowa level, it is shock ano move their PhOTO iLLUSTRaTiOn BY JOhn BRUMBaUgh/sTaff four collegiate Iowa, next weeke stto e the Raide From left, New Hudson junior Tony Cristiano, South Lyon senior PhOTOgRaPheR difficulty City, n and Cristi Calvin Williams, Midland junior Art Berghoff and Novi junior Mac could get on highe games. r and bass renge nd tolyplay Swea “It feels really Swearengen, pose outside their Tallgrass apartment Tuesday evening. The four roommates form a “band” called the scoreboard rs Iowa virtual guita how nimb The Brotations. good to finally and Boston Unive CMU led 3-1 n. as get the rsity.hit nearly every in s are game’s scree The Chippewas fingers to off’s vocal ars on the Betuzzi also the 26th minute. goals. win and to score seven areappe now screen, Bergh notes he hits, ” Sandham said. added two note that overa 1-3 the of ll while top goals for CMU (1-3 Colga “We just to acy of the tethe Along “Exceldropp overall, 0-1 Mid- have to find a way to ed accur 3-3. on the the screen. carry this to n in scored based also flash across scree the next game the te on . And to our as the lyrics uncommon upda MAC sports y. an @cm-l ife.com vocal abilit s the premiumlent!” isn’t Berghoff’s fly acros him by regards to drum sticks Senior Samant was lent to of the release of Williams’ kit set that ha Sandham focuses on the Within the first two weeks seball as she moves electronic n of patrick SillEr/ 2” for the Xbox 360, Grand Rapids 15 forward against quality Ion d at $300. Senior Photog“Rock Band virtual versio they a Colgate defende as the No. Daniel Mons friend, valuebers each have a raPher r in CMU’s 7-1 win Campbell Lempe was ranked nior on,aSports screen whenclassy Sunday. Editor | appe Band mem , ars on the sports drummer in the world. @cm-l that “super-fied from s such an accomse 74.43 themselve Williams says areife.com | 989.7 Although it may appear that Lemh rs can choo Brota - 45 play, whic themselves. Playe would take hours of dedication, The plishment of of ments versions” clothing (each pe says this wasn’t the case. of virtual sport coat) and instru once or twice besong the play flag). to a variety n had ing only “I an Italia a unify Lempe said. tions dons virtual guitar bears opinions when it fore I was in the top rankings,” o’s was a high scorer, (Christian tions have differing t to a love for The During the time that Lempe amount of time try The Brota c, but all four attes l and coun he did not allocate an obscene still had plenty musi that meta and comes to to improving his ranking, Peppers, and s. shows with his realRed Hot Chili g their favorite genregroup to have a of time for schoolwork and . are not amonn is known by the s to the game world band, Instant Prehistoric. It Swearenge downloading new songdownloadable all fun and games for Lempe. been hasn’t It ble for availa players everywhere 300. weak spot appears he and “Rock Band” d around ximately 500 with Out of approrengen has downloadesuch a talented some technical difficulties experiencing are crucial time when songs, Swea be surprising with does not spend a the game freezing at the highly to What may rs is that the group . scores are updated. vances and found out that group of game nt of time practicing difficult to work ccer ad als with “I went to the support site So be well,” amou as can us people it most other of lot copio mifin it was happening to a the group to Williams, . According ones’ schedules, so MAC se ainst Ball Lempe said. two or three tions his drum set, which ag groups of around every Lempe also struggled with leisurely in rs beware — The Brota 1-0 win he got with the origis away often plays e game he says is a bad model that a few point 3B So competitiv time, be only be nal “Rock Band.” State, given a video on You1 spot. may, at any To improvise, Lempe watched a “sock mod,” ing the No. create from reach Tube.com explaining how to drum set to read the electronic the allows which easily. The modifihits of the drum sticks more on the drum heads, PheR cation entails placing socks PhOTOgRa bands and securing day h/sTa ff tying them down with rubber Band Tueds s BRUMBaUg Rock tape. JOhn with , Lempe plays he also plays ,drum the socks to the drum shell Mich. r Campbell ce Halls Tour” coming out, ente said nt Pleasant With “Guitar Hero: World who frequ Cadillac senio apartment. Lemp Moustoric Residen re full of obtaining a his t Prehi Lempe is excited at the possibility INSIDE evening in band called Instan we of ant. out a review s a real rock wntown better-functioning drum set.

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JOIN THE EXCITEMENT OF ARIZONA STATE FOOTBALL, CAMPUS FOOTBALL FANS, AND THE SPORTING COMMUNITY IN THE STATE PRESS’ RUN DOWN OF THE WEEKLY GAME

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RENTER’S GUIDE

MONDAY, OCTOBER 5, 2009

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ABOUTUS

PUBLICATIONDATE

The Ball State Daily News was founded in 1922, originally titled the Easterner. It became the Daily News in 1965 when it began publishing five days a week. The Daily News was voted the number one collegiate newspaper 11 of the past 13 years. In 1999 and 2003, the Daily News advertising department was voted Advertiser of the Year by the Indiana Collegiate Press Association.

Roll Call publishes August 20th.

SALESDEADLINE

Section Roll Call.....................................July 21st Recap........................................July 28th Features...................................July 28th Map........................................August 4th Community.........................August 4th Faces.....................................August 4th Sports..................................August 11th News....................................August 11th

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VALENTINE’S DAY

MONDAY,JANUARY 4, 2010

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T H E B I G W E LCO M E B AC K August 20, 2007 Volume 102, Issue 2 WWW.BGNEWS.COM

Dawn Shores joins the Honors Program as assistant director | Page 19

By Tim Sampson City Editor

Students and locals stumble up and down Wooster Street about 30 minutes before last call as a train horn cuts through the cool, damp air. As they reach the railroad crossing, dozens of partiers and bar crawlers gather at either side as the gates slowly descend. A few make a quick dash to beat the

Freshman year is a ritualistic experience

Read these innovative tips for surviving your first year at college | Page 24

ONLINE

Agents warn rail hoppers

CSX issues citations to students illegally crossing train tracks red and white striped barrier, but most come to a halt. A group of four CSX railroad security officers wait on the side of the crossing in the dark Dairy Queen parking lot. They are in town as part of a two-day enforcement blitz, warning and citing individuals for failing to cross the tracks at designated crossings and crossing after the gates have come down. CSX, based out of Jacksonville, Fla., operates over 21,000 miles of

track across the eastern United linebacker’s gray shirt. Another States, including the rails that run agent pulled his brother from the crossing area. Both were handthrough Bowling Green. A locomotive barrels toward cuffed. Red, white and blue lights the city’s crossing and a beefy, flashed as the crowd looked on. University senior and third6-foot-3-inch Falcon linebacker dashes across, hiking his knees string football player Andrew Stanford, 22, would later be up to waist level. His darker, smaller 19-year- charged with criminal trespassold brother follows, ignoring ing. His younger brother Dave shouted warnings from security was cited for ignoring an active officers charging at them from crossing signal. the parking lot. See TRAIN | Page 2 Then a CSX agent yanked the

A Quick Recap

July 6, 2007: University student Timothy Gregory, 21, of Findlay, Ohio, is seen lying on the train tracks near East Merry Street before being struck by a passing train. His death was ruled an accident by the Wood County Coroner. July 15, 2007: Dr. Jason Sheehan, 32, of Toledo, is struck by a train between Sunrise and Lehman Avenue. The coroner has not yet ruled on the death. Aug. 10, 2007: Police arrest Carolyn Knezevic, 22, of Highland Heights, Ohio, for attempting to touch a passing train at the Clough Street crossing.

Go online to read the highlights of this year’s Opening Day address

NATION FORUM

Hope for workers trapped in a Utah mine takes a downward turn as further reports find no signs of life | Page 8

Early choices can be ‘major’ mistakes

Wait at least one semester to decide on a major if you want to avoid the ‘victory lap,’ writes columnist Jeff Smith | Page 4

Story by Kelly Day | Illustration by Ashley Kruso

Football stadium boasts new turf Players and coaches are excited about the field’s new look | Page 9

WEATHER

THE NEW WAY TO SPEND MONEY AT THE UNIVERSITY

Ohio team likely to win MAC East With young players, BG looks to improve its chances to succeed in this year’s conference | Page 10

Should you choose a major when you first enter college?

The University transitions from credit to debit The Reason The state told the University last year they were out of compliance with the law by extending the credit of the state to students through the B!G Charge system. The University had to come up with a new way for students to spend money, but setting up an entirely new system that runs by debit rather than credit isn’t an easy transition. The University was told it must have a new system in place by Jan. 1, 2007. This fall, the University has debuted the new system: The BG 1 Card.

What It Is The BG1 Card is the new way to purchase items on campus, including books and food, while also providing access to sporting events and library privileges. With the new card, students can no longer charge purchases on campus to their Bursar account through the B!G charge. Instead, the University has started the new debit system, which requires students to deposit money into their accounts before making purchases.

How To Use It Before using your BG1 card there is one essential step: Deposit money into your account. There are several places throughout campus where students can deposit money into their BG1 accounts, including the University bookstore in the Union and new Account Management Centers near the Union Information Desk, the Student Recreation Center and the Jerome Library. Students can also access accounts at all times through MyBGSU. Deposits are also accepted through mail to BG1 Card Services and fax.

Where To Use It -The University Bookstore -Campus Dining Halls -The University Libraries -Athletic Ticket Office -Health Services -Vending Machines -Big Boy -Domino’s -BGSU on Main -Student Book Exchange (SBX)

Freshman admission to the University this fall is the lowest it has been in 10 years. The number of freshmen enrolled at the University is down by about 350 students as a result of cuts to the freshman scholarship budget, said Gary Swegan, director of admissions. The budget was cut by 40 percent, which may have caused the University to lose some potential students to other state schools, he said. “It hurt us competitively,” said Al Gonzalez, vice provost of Academic Services. Merit scholarships stayed the same, but tuition increased, causing the scholarships to lose their buying power, Gonzalez said. He called the 2007-08 academic year a “transitional” one. “We had to cut back because it was felt the scholarship expenditures were escalating too quickly,” Swegan said. This year, only $4.7 million was allocated to the freshman scholarship budget. Out-ofstate and full-fees scholarships also were cut back. Swegan said the University is trying to determine ways to better distribute financial aid to students. Paula Ribeau, assistant to the vice president for Student Affairs, suggested rising tuition costs could be another reason fewer students enrolled this year. “The expense has skyrocketed,” Ribeau said. She noted she paid just $10,000 for the four-and-ahalf-year college education she received years ago. But freshman enrollment isn’t the only concern. The University’s total enrollment is down 509 students from last year. These numbers could be dropping because some students struggle to adjust to college life, Ribeau said.

See FRESHMEN | Page 6

Israel to refuse ‘swelling number’ of fleeing refugees from Darfur

MANDY RECTENWALD, Freshman, Undecided

By Matti Friedman The Associated Press

“[No.] You should be able to explore what’s offered.” | Page 4

TODAY Heavy Thunderstorms High: 68, Low: 62

JERUSALEM — Israel said yesterday it will no longer allow refugees from Darfur to stay after they sneak across the border from Egypt, drawing criticism from those who say the Jewish state is morally obliged to offer sanctuary to people fleeing mass murder. Israel has been grappling for months over how to deal with the swelling numbers of Africans, including some from Darfur, who have been crossing the porous desert border. The number of migrants has

shot up to as many as 50 a day, according to the U.N. High Commissioner for Refugees, apparently as word of job opportunities in Israel has spread. The rise has led to concerns that the country could face a flood of African refugees if it doesn’t take a harsher stand on asylum seekers. But Israel has not turned back refugees from Darfur until now, and last month Prime Minister Ehud Olmert said a limited number would even be allowed to remain in Israel. Yesterday, a government spokesman said all new asylum seekers would be sent back to Egypt, with no exception.

Changes abound on campus

Check out page 17 for all the campus modifications

SADDLEMIRE Deconstruction should be complete by the second week of September to make way for Wolfe Center for the Arts.

Friday, August 21

DEADLINE:

Tuesday, August 18

PUBLICATION:

Welcome Back Edition Monday, August 24

DEADLINE:

Wednesday, August 19

KNOW THE FACTS Advertise in both Welcome Issues & Receive 40% Off Your 2nd Ad!

CONTACT INFO The BG News 204 West Hall (419) 372-2605 www.bgviews.com Call Your Sales Representative Today!

Jews seeking sanctuary from the Nazis before and during World War II and being turned away. Some volunteers have helped migrants find jobs and housing. Eytan Schwartz, an advocate for Darfur refugees in Israel, objected to any ban on the asylum seekers. “The state of Israel has to show compassion for refugees after the Jewish people was subject to persecution throughout its history,” he said. The Association for Civil Rights in Israel said in a statement that it is, “Israel’s moral and legal obligation to accept any refugees or asylum seekers facing life-threatening danger or infringements on their freedom.” But Ephraim Zuroff of the Nazi-hunting Simon Wiesenthal Center said the Jewish people could not be expected to right every wrong just because of its past.

“Israel can’t throw open the gates and allow unlimited access for people who are basically economic refugees,” Zuroff said. The Darfurians found sanctuary from the killings in Sudan by fleeing to Egypt, he said, but their arrival in Israel “was motivated primarily by the difficult living conditions and bleak economic prospects in that country.” That the refugees are from Sudan further complicates the matter, because Israeli law denies asylum to anyone from an enemy state. Sudan’s Muslim government is hostile to Israel and has no diplomatic ties with the Jewish state. Although the case of the Darfur refugees is unusual, the late Prime Minister Menachem Begin set a precedent in 1977 when he offered asylum to nearly 400 Vietnamese boat people.

Israel estimates that 2,800 people have entered the country illegally through Egypt’s Sinai desert in recent years. Nearly all are from Africa, including 1,160 from Sudan. Many spent months or years in Egypt before entering Israel. Israel has repeatedly urged Egypt to step up its surveillance of the border to prevent the illegal flow of goods and people. Egypt has responded by beefing up its efforts recently, with almost daily reports of African refugees being arrested before entering Israel. In July, Egyptian police shot and killed a Sudanese woman who was trying to cross into Israel, the first confirmed death of its kind. And earlier this month, Israeli media reported that Egyptian border guards beat to death two Sudanese men in front of Israeli soldiers. Egypt neither confirmed nor denied the incident.

Work for The BG News!

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WHAT CAN BROWN DO FOR YOU?®

CHURCH DIRECTORY We invite you to worship with us and look forward to meeting you soon!

United Methodist Student Organization Spiritual Growth Inspiring Worship Compassionate Service Student Life First United Methodist Trinity United Methodist 1526 E. Wooster St. 200 N. Summit St. revschoie@gmail.com kalichman@gmail.com

E v e n t s

Monday, August 20, 2007 27

WWW.BGNEWS.COM

St. John's Episcopal Church

Sunday, August 19 10:15 am Brunch at Trinity United Methodist 11:00 am Lunch at First United Methodist Friday, August 24 Games (10-12 pm) and Free Breakfast (12-2:30 am) at Trinity United Methodist Sunday, August 26 6:00 pm Pig Roast at Christ United Methodist, Portage Look for us at Campus Fest September 7!

WELCOMES YOU!

SUNDAY WORSHIP: • 10:00

Get up to $23,000* in College Education Assistance.

Welcome Students & Faculty

Worship With Us Sunday School - 9:30 a.m. Summer Worship - 10:00 a.m. Fall Worship - 10:45 a.m.

FIRST CHRISTIAN CHURCH

Sharing the light and love of Christ

419.353.0881

www.bgsu.edu/studentlife/organizations/umso

PEACE LUTHERAN CHURCH UNITED METHODIST CHURCH

1028 Pearl St. (Martindale at W. Wooster) Bowling Green,Ohio 419-352-0241 www.peacechurchbg.org Creating Christ-Connected Community summer worship schedule 9:30 A.M. Loosely Traditional 11:00 A.M. Casual WHO’S WELCOME HERE? EVERYONE!

(Disciples of Christ) Haskins at Poe Road, Bowling Green 419-354-3989 www.wcnet.org/wfccbg

Sundays tpcc@wcnet.org 10A.M. Discipleship Hour www.turningpointbg.org 11A.M. Worship Celebration Pastor Larry Whatley

Mondays 7P.M. Women’s Bible Study Wednesdays 7P.M. Bible Study (children welcome)

one service at 10 A.M.

Regular schedule returns September 9th:

1505 E. Wooster On the corner of Mercer & Wooster, across from the Harshman Quad

All Are Welcome...

LOCATED INSIDE THE WOODL AND M ALL 123 4

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•

419. 3 7 3 . 014 4

h2o kick-off

Wednesday, August 22 9pm

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See REFUGEES | Page 6

VISIT BGNEWS.COM: NEWS, SPORTS, UPDATES, MULTIMEDIA AND FORUMS FOR YOUR EVERYDAY LIFE

Welcome Freshman Edition

Fighting between pro-government militias and rebels in Darfur has killed more than 200,000 people and displaced 2.5 million since February 2003. Most of the displaced people remain in Darfur, but the U.N. estimates that 236,000 have fled across the border to neighboring Chad, where they live in camps. Tens of thousands of others have sought sanctuary in Egypt, which is ill-equipped to provide them with jobs and social services. About 400 of the Darfurians who reached Egypt have driven and trekked through desert sands to cross the unfenced frontier with Israel, according to the refugees’ advocates in Israel. Israel’s response to the unexpected arrivals has been mixed. Threats to expel them have clashed with sentiments inspired by the memory of

We’re hiring copy editors, web staffers, news reporters and columnists. If you’re interested in a position, email the thenews@bgnews.com, call (419) 372-6966 or just stop by the newsroom in 210 West Hall.

By Gina Potthoff Reporter

www.bgnews.com

Officials admit miners likely lost

TOMORROW Isolated Thunderstorms High: 77, Low: 66

PUBLICATION:

REFUGEES From Page 1 “Anyone who enters Israel illegally will pertain to everyone, including those from Darfur,” spokesman David Baker said. He offered no explanation for the change. Overnight, Israel returned 48 Africans to Egypt. An Israeli government official said Egypt had guaranteed that any Darfur refugees would not be forced to return to Sudan. The official spoke on condition of anonymity because he was not authorized to release that information to the press. Egyptian Foreign Minister Ahmed Aboul Gheit told reporters yesterday that Egypt would accept the refugees for “very pressing humanitarian reasons” but that this type of transfer “would not be repeated again.”

Scholarship cuts cause freshman admission to fall

Ribeau presents opening address

WWW.BGNEWS.COM

FRESHMEN From Page 1 “Lack of connecting to BGSU in a significant way leads to retention problems.” The Division of Student Affairs is working diligently to keep students involved with their majors and general surroundings at the University, Ribeau said. “Get them connected and get them engaged,” she said. The decreased enrollment is unlikely to have longterm financial effects for the University unless it continues, Swegan said. Teri Sharp, a University spokeswoman, said administrators are waiting for the 15-day report, which shows finalized enrollment data. From there, the University will determine whether budget cuts need to be made, she said.

Student Union

CAMPUS

Honors Program welcomes new staff member

6 Monday, August 20, 2007

ESTABLISHED 1920 A daily independent student press serving the campus and surrounding community

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Use these issues to promote special offers, back to school items, job opportunities, and more.

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ake a good ﬁrst impression with freshman and welcome returning students to continue proﬁtable relationships during their stay in Bowling Green.

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for info call 419-353-5313

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*Program guidelines apply. UPS is an equal opportunity employer.

Reaching BGSU Everyday and Bringing You Business “Of nearly 2,500 students polled in 2008 by the student union on how they learned about upcoming events, 50% said it was through the BG news, the top means, outside word of mouth.”

F O OT B A L L S P O N SO R S H I P S BGSU FANS

hat better way to show your support for falcon football and the players than by purchasing a sponsorship block. We look forward to seeing all our falcon fans at the first home game of the year on September 12.

PUBLICATION: Friday, September 11

Falcon Football Is Back For Another Exciting Year Now is your chance to show support for the Falcons by sponsoring a player and publishing a good luck wish.

DEADLINE: Tuesday, September 8

RATES: One Player $55 Two Players $85 Three Players $110

KNOW THE FACTS

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If you purchase a sponsorship block before September, receive an additional 10% off

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C H U RC H D I R EC TO RY CHURCHES in BG

his is an opportunity to invite BGSU students, faculty, and staff to your house of worship. The BG News is the best way to reach the BGSU population, which represents over half of the entire population of Bowlng Green.

Invite Guests to your Church Let everyone know what your church has to offer.

FALL SEMESTER: September 11 October 16 November 6 December 4

SPRING SEMESTER: January 15 February 12 March 19 April 16

KNOW THE FACTS Schedule your ad to run 3 times each semester and receive the 4th run FREE!

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Across W ooster St 1526 East reet fro m Harsh Wooster man Quad St. Bowli ng Green 419-353Please joi 0682 n us!

2 0 0 9 -2 0 1 0 R E S TAU R A N T G U I DE BG RESTAURANTS

his is your opportunity to attract BGSU students, faculty, and staff to your restaurant. The BG News is the best way to reach the BGSU population which represents over half of the entire population of Bowling Green.

PUBLICATION: Thursday, September 18

DEADLINE: Wednesday, September 10

RATES: Full Page | 5 col. x 11” Half Page | 5 col. x 5.375”

$300 $200

COLOR: One Color Full Color

$80 (reg. $105) $275 (reg. $320)

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QUANTITY: Full Run Plus Extras for Advertisers

KNOW THE FACTS If you purchase an ad before September, receive an additional 10% off

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Taste of the Town Make their mouths water with your lunch & dinner menus. It’s what their craving for! Coupons are always an added value

2 0 0 9 -2 0 1 0 H O L I DAY G I F T G U IDE HOLIDAY GIFTS

each out to the campus market this holiday season. Research has shown over 15,000 BGSU students have access to their own credit card! Students need great gift at their ﬁngertips. If you have something to offer this holiday season, let over 24,000 readers know!

Best Gifts in Town Advertise the best gifts your store has to offer.

Our Gift Guide is designed to reach students and staff who will be in Bowling Green until December 19th.

PUBLICATION: Thursday, December 3

DEADLINE: Thursday, November 19

KNOW THE FACTS We will be running a special last minute gift section. Pick up your ad for 50% off.

CONTACT INFO The BG News 204 West Hall (419) 372-2605 www.bgviews.com Call your sales representative today!

Don’t forget to run your ad in our last minute gift guide as well!

Winter Sports Pages In the next few weeks students will be hitting the slopes for the first time and veteran skiers and snowboarders will return to their favorite spots. Winter sports enthusiast will need to know where to go for the clothing, equipment and accessories needed for their winter activity of choice, not to mention where the best tanning specials and fitness places reside.

Advertising Info

Publishes: Tuesday, December 1st Deadline: Wednesday, November 18th Format: Broadsheet Pages Rates: Regular Rates Apply

50% off Pick Up Discount $50 Full COLOR

The Collegian is the most effective medium available to reach the Colorado State market and our Winter Sports Special Pages are the best way to reach outdoor and fitness enthusiasts.

Call your ad rep

Lara Kadillak

Phone: 970.491.6834 Fax: 970.491.1690 retailad@lamar.colostate.

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the 6200 hard-working people who serve in faculty and staff positions at Colorado State University. Due to the overwhelming response from our first edition, f.s. life will be distributed monthly throughout spring semester.

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Ad Sizes & Rates:

February 19

February 12

March 26

March 19

Full Page: Half Page: Quarter Page: Eighth Page: Business Card:

April 23

April 16

All prices include full color

May 21

May 14

Publishes:

Deadline:

Take advantage of a half priced ad in May when you purchase all four editions!

$850 $440 $225 $115 $50

9.5” x 15.5” 9.5” x 7.625” 4.625” x 7.625” 4.625” x 3.625” 3” x 2”

Ad Features: Business Profile Ad:

$50

(6” story about your business)

CSU is Fort Collins’ largest employer. Don’t miss out on this opportunity to capture their attention in a publlication mailed directly to their on-campus address.

With Picture:

$75

Facts about CSU Employees: Total University Employees: 6,249

Average salary for full professor: $102,300

Average salary for associate professor: $76,400

Lara Kadillak

Ad Rep, Rocky Mountain Student Media Corp

retailad@lamar.colostate.edu

970-491-6834 Direct 970-491-1690 Fax

Back To School Specials *First Publication

Fall classes and daily publications will start on Monday, August 24. This is the perfect time to reach new students and get them familiar with your business; as well as get reacquainted with returning students. Deadline for Monday, August 24: Wednesday, August 19

$50 Color Sale

Add any color to your ad for half the cost during the month of August.

* 30% Off Full Page Sale

Take 30% off the cost of a full page ad during the month of August.

* 5 for 4 r o 10 for 8

Repetition is key in advertising. Take advantage of our 5 for 4 or 10 for 8 special. You pay for 4 ads and get one free, or you pay for 8 ads and get 2 free.

*Ads must run consecutively during the first two weeks of school.

Lara Kadillak 970.491.6834

970.491.1690 fax retailad@lamar.colostate.edu

Live Arts &Nightlife

Issue 1, 2009

Take the stage with your ad in College Avenue’s Live Arts and Nightlife edition publishing in October. Entertainment is the third largest expenditure by college students. Capture your share of this market with your ad in this special entertainment publication. College Avenue is a magazine produced by students for the Colorado State University community. You can find the College Avenue at various locations on campus, including the Lory Student Center, Clark Building, Student Recreation Center, the Morgan Library, the Residence Halls, and at multiple locations throughout Fort Collins, making this an awesome chance to reach a wide market of people.

Sizes

Rate

Back Cover: ............................$500 Inside Cover (front or back): ....$390 Full Inside Page: .....................$260 Half Inside Page: .....................$165

Full Page Cover Ad: 8.25” x 10.75” Half Page Cover Ad: 8.25” x 5.5” Inside Full Page Ad: 8” x 10.5” Inside Half Page Ad: 8” x 5.25”

All ads are produced in full color!

Call your ad rep

Reserve your space by September 18th!

today!

Lara Kadillak

Phone: 970.491.1683 Fax: 970.491.1690 retailad@lamar.colostate.edu

Featuring the top 100 things to do while at CSU and results of the Collegianâ&#x20AC;&#x2122;s Best of CSU survey. The Best of CSU edition gives business winners an opportunity to boast their earned status and thank their customers who dubbed them worthy. The edition also gives businesses not voted into the top three spots an opportunity to position themselves with the Best of CSU or highlight the #1 feature of their business.

*Repeat your ad anytime within the next week for 50% off

Advertising Information Rates: Regular Rates Apply Publishes: Monday , November 9 Deadline: Tuesday, November 3

*$50 Full Color CSU students spend over two million dollars on restaurant and entertainment purchases each month. This is a valuable edition to establish regular customers to your business.

Lara Kadillak

970-491-6834 Direct 970-491-1690 Fax retailad@lamar.colostate.edu

OTHER ADVERTISING OPPORTUNITIES SUPER

SIZE AD RAX

ALLOY

AD RAX

We design, send, and place them for you! Available all year at over 25 locations available on campus! $600 per month/summer for the super size ad rax and $400 per month/summer for the standard size ad rax.

STANDARD

48”

SIZE AD RAX

WITHIN WALKING DISTANCE OF ILLINOIS STATE UNIVERSITY CAMPUS

A UNIQUE EXPERIENCE IN...

E N T E R TA I N M E N T

21”

SHOPPING

DINING

LODGING

T R A N S P O R TAT I O N W W W. U P T O W N N O R M A L . C O M

17”

24”

DAILY

SUDOKU

Sponsor our most popular puzzle! Only 15” at $75 per week. Sudoku runs daily in every paper.

5”

3 Column Inches

KINSEY

REPORT

Sponsor “The Kinsey Report,” an informative article on sexual education. The report runs in every Friday and Summer issue at only 5” multiplied by your open or contract rate.

THE DAILY VIDETTE

1” 5 Column Inches

DAILY

What’s your sign, baby? Advertise above the Horoscope for $15 per day.

1” 5 Column Inches

DAILY

CROSSWORD

8”

Feature your company in this unique and new spot. Sponsorhip costs $25 per day or $100 per week.

For more information call 309.438.8742

YOUR AD HERE!

HOROSCOPE

ACROSS 1 List of options 5 “Get lost!” 10 Capricious notion 14 Informed about 15 Rod Stewart’s ex 16 Parade honoree 17 Sugar and spice product? 18 Turbine part 19 __-Z: classic Camaro 20 Grouch in the army? 23 Upright, for one 25 Campfire leftover 26 Tell stories 27 Small-time hood’s pottery? 31 Hardwood tree 33 Downing St. VIPs 34 Small island 35 Cheeky 36 Accident in a qualifying race? 39 Ford failures 42 “Bad” cholesterol, briefly 43 “The Gold Bug” author 46 Hedren of “The Birds” 47 Family insignia for designer Edith? 50 Clod chopper 51 ’70s-’80s Pakistani leader 53 Analyze grammatically 54 Jalopy used as a trade-in? 59 Evening, in ads 60 Concur 61 Singer Redding 64 River near Kassel, Germany 65 Like Chicago, so they say 66 Where the Jazz play 67 Belgrade native 68 Pair in the middle of dressing? 69 Very small DOWN 1 Morning container 2 Prefix with center

10/2/09

By Jack McInturff

3 Old Viking descendants of northern France 4 Separate, as chain parts 5 Indian cover-up 6 Congeal, as blood 7 Pro __ 8 Arctic jacket 9 Martin and Magdalene 10 Spinning sound 11 Harbingers 12 Many O. Henry endings 13 Farce 21 Express’s opp. 22 Scorches 23 Very quietly, in music 24 Periodic table suffix 28 Old ColorTrak TVs 29 Cholesterolreducing grain 30 Repeating series 32 __-di-dah 35 Like worn tires 36 With it 37 “My Fair Lady” flower seller 38 Old vitamin bottle abbr.

39 Refinery gases 40 Carbon __ 41 Phantom 43 Italian jewelry designer Elsa 44 CIA predecessor 45 When the French fry? 47 Traditional Scottish dish 48 Yr.-end auditor 49 Inform on, slangily

10/2/09

52 Really impressed 55 Chef’s secret ingredient, perhaps 56 Fish-eating birds 57 Give up 58 Actor Fernando et al. 62 Author Fleming 63 Short at the poker table

The Daily Vidette Presents:

Back to Spring Jumpstart your business by being a part of the Back to Spring Guide. As students are returning from winter break, this guide will provide students with upcoming deals and specials your business will offer during the Spring semester. Connect with the campus and community who have acquired fresh holiday cash, new years resolutions, and a new excitement for the Spring semester. The Back to Spring guide features three different sections including Campus, Features, and Sports.

> COLOR SPECIALS

> DATES & DEADLINES

> SPECIAL OFFER

SPOT COLOR $95

RUN DATE · 1.11.10

TWO COLOR $150

DEADLINE · 11.16.09

FULL COLOR $200

ART DEADLINE · 11.19.09

Advertise in one of the sections and receive 10% off the second and third section.

MARKETING PLAN A PDF of the Back to Spring Guide on videtteonline.com that will feature your purchased advertisement Promotional house ads running in October and November issues about both videtteonline.com and print format 500 additional copies hand distributed

The Daily Vidette Presents:

BASKETBALL PREVIEW There is no question that men’s and women’s basketball is a headlining attraction for ISU and the local community. With the Basketball Preview, readers will get an inside look at the upcoming seasons. Be sure your business is featured in the Basketball Preview to show support of ISU and to be on the minds of thousands of readers.

NEW RUN DATE · 11.18.09 NEW DEADLINE · 11.13.09 ART DEADLINE · 11.17.09

COLOR SPECIALS SPOT COLOR $95 TWO COLOR $150 FULL COLOR $200 > Your ad will also be featured in a PDF version of the guide at videtteonline.com > House ads running in Daily Vidette issues to promote Basketball Preview > Contact your marketing consultant or call 309.438.8742 to reserve your spot today

The Daily Vidette Presents:

CAREERGUIDE

the students’ resource for finding their career The 2009 Fall Job and Internship Fair will provide hundreds of students opportunities to meet with a variety of employers. Because searching for a career can be very overwhelming, this Career Guide will allow students to become familiar with the job search process and the companies who will be recruiting at the fair.

DEADLINE TO RESERVE SPACE: September 29th ARTWORK DEADLINE:

RUN DATE:

COLOR PRICES:

DISTRIBUTION:

September 30th

One Color - $95 Two Color - $150 Full Color - $200

October 6th

• 6,000 copies within newspaper • 1,000 extra copies distributed around campus and at the Fair

I N D I A N A

D A I LY

S T U D E N T

2009 Homecoming Edition Proof Deadline: Oct. 6, 2009 • Ad Deadline: Oct. 7, 2009 Pub Date: Oct. 16, 2009 Indiana University has nearly half a million graduates who could potentially return ready to celebrate ... not just for the game, but also for numerous events that cater specifically to them. The parade, the pep rally, the performances, the contests, the alumni breakfast ... it’s all happening right here on campus. More than 30,000 fans attended the Homecoming game last year. This year, the Indiana Hoosiers will face Illinois Sat., October 17, 2009.

The IDS is your home field advantage! e! • Visitors to Big Ten football games in Bloomington g generate an average of $3.3 million in area spending per game.* • Minimum of 15,500 copies will be distributed at more than 300 locations around campus and town.. * Monroe County Convention ntion & Visitors Bureau 2005

Special Section AD SIZE**

PRICE

2-Pg Spread (Doubletruck) Back Page (Full Color) Full Page 2 /3 Page Half Page 1/ Page 3 1/ Page Square 4 1/4 Page Vertical 1/ Page Vertical 8 1/8 Page Horizontal

$ 3509 $ 2655 $ 1764 $ 1193 $ 896 $ 682 $ 549 $ 543 $ 274 $ 258

ADD DD CCOLOR OLOR ONE SPOT POT COLOR $160 TWO POT COLORS SPOT $260 FULL OCESS COLOR PROCESS $450

Call or e-mail for moree rmation and information ve space today! to reserve

** Other sizes available. Contact your Account Executive for details or e-mail ads@idsnews.com

Ernie Pyle Hall 120 • 940 E. Seventh St. • (812) 855-0763 • fax (812) 855-8009 ads@idsnews.com • www.idsnews.com

I N D I A N A

D A I LY

S T U D E N T

IDS Housing & Living Guide 09-10 Fall Deadline: Oct. 15, 2009 Fall Publication: Nov. 3, 2009 Fall Housing Fair: Nov. 4, 2009

Spring Deadline: Jan. 15, 2010 Spring Publication: Feb. 2, 2010 Spring Housing Fair: Feb. 3, 2010

You asked and we listened While many of our clients were happy the timing of our annual Housing Fair, others asked that it move to earlier in the school year. We decided it would be best to accommodate both preferences and will be hosting a fall and spring semester Housing Fair. With more than half of the IU student population opting for off campus living, you can connect with nearly 24,000 potential tenants through the IDS Housing & Living Guide. The Guide will be distributed within the IDS newspaper the day before the Housing Fair. It will also be handed out to each attendee at the Housing Fair.

FREE Unit Profiles With your display ad you still receive the FREE unit profile in the guide’s Rental Directory. NOTE: Please remember to include the Equal Opportunity unity Housing logo in your ads.

Tabloid Ad Sizes & Prices AD SIZE

FULL COLOR AD PRICE

TWO PAGE SPREAD (10x11.5) FULL PAGE (5x11.5) 3/5 PAGE (3x11.5) 1/2 PAGE (5x5.5) 2/5 PAGE (2x11.5) 1/3 PAGE (3x5.5) 1/5 PAGE (1x11.5, 2x5.5) 1/10 PAGE (1x5.5, 2x3)

$ 2999 $ 1538 $ 1044 $ 894 $ 764 $ 624 $ 474 $ 294

Research shows that color can increase your ad’s readership by 62%.

Contact your Account Executive or e-mail ads@idsnews.com for details or to reserve space. View the IDS Online Housing Guide at www.idsnews.com/housing

Ernie Pyle Hall 120 • 940 E. Seventh St. • (812) 855-0763 • fax (812) 855-8009 ads@idsnews.com • www.idsnews.com

I N D I A N A

D A I LY

S T U D E N T

International Student Guide 2009 Proof Deadline: Aug. 5, 2009 Ad Deadline: Aug. 6, 2009 Distribution: The International Student Guide will be distributed at the International Student Resource Fair in August. It will also circulate among international student centers, select buildings on campus and various hot spots around town. Total Distribution: 5,000 copies International students attending Indiana University have a unique experience unlike that of their fellow American peers. The International Student Guide is a brand new publication created specifically to help students during their adjustment period and throughout their time spent at Indiana University. Many businesses offer a taste of home for these students, and others address specific buying needs. The International Student Guide will be inserted into the Orienter magazine, which will be handed out at the International Student Resource Fair for new students in August. It will also be distributed at the centers on campus that specifically address the needs of international students. Don’t miss this brand new special publication targeted specifically toward international students.

Contact your Account Executive or e-mail ads@idsnews.com for details, color charges or to reserve space.

Tabloid Ad Sizes & Prices AD SIZE

AD PRICE

TWO PAGE SPREAD (10x11.5) FULL PAGE (5x11.5) 3/5 PAGE (3x11.5) 1/2 PAGE (5x5.5) 2/5 PAGE (2x11.5) 1/3 PAGE (3x5.5) 1/5 PAGE (1x11.5, 2x5.5) 1/10 PAGE (1x5.5, 2x3)

$ 1428 $ 734 $ 482 $ 405 $ 338 $ 268 $ 190 $ 100

Research shows that color can increase your ad’s readership by 62%.

Ernie Pyle Hall 120 • 940 E. Seventh St. • (812) 855-0763 • fax (812) 855-8009 ads@idsnews.com • www.idsnews.com

I N D I A N A

D A I LY

S T U D E N T

Summer Publication 2009 IDS Publication Days: Mondays & Thursdays through Aug. 13, 2009 WEEKEND Section Days: Thursdays through Aug. 13, 2009 Proof Deadline: Four business days prior to publication by 5 p.m. Ad Deadline: Three business days prior to publication by 5 p.m. Bloomington is hopping all summer, and the IU campus will continue to be a hub of activity. Be sure your business gets noticed by taking advantage of the...

More than 90,000 reasons to advertise in the IDS.

8,710 7,315 7,841 50,000

students enrolled in the first summer session last year. students enrolled in the second summer session last year. faculty and staff work in Bloomington. visitors projected to attend conferences, camps and festivals in Bloomington and on campus this summer.

and between. . .

17,500 and 19,000 freshmen and their families are coming to campus for IU Orientation.

Call or e-mail ads@idsnews.com for more information and to reserve space today!

The IDS distributes 9,000 copies of the newspaper on Mondays and Thursdays during the summer on campus and around Bloomington. NOTE: No paper will be published on Memorial Day or July 4.

Ernie Pyle Hall 120 • 940 E. Seventh St. • (812) 855-0763 • fax (812) 855-8009 ads@idsnews.com • www.idsnews.com

I N D I A N A

D A I LY

S T U D E N T

IDS Women’s and Men’s Guide Fall Deadline: Sept. 30, 2009 Fall Publication Date: Oct. 20, 2009

Spring Deadline: Mar. 3, 2010 Spring Publication Date: April 6, 2010

The brand new Women's and Men's guide published by the Indiana Daily Student will feature fun stories about dating, fashion and entertainment as well as insightful comparisons between male and female college experiences. The publication will touch on many women’s and men’s topics, ranging from greek life to student athletes to the Bloomington bar scene. The guide will also include interesting student discussions about career, family and sexuality. The Women's and Men's guide will be inserted into the daily IDS and also posted online at idsnews.com. Don't miss this opportunity to advertise in IU students’ guide to the sexes.

Tabloid Ad Sizes & Prices AD SIZE

FULL COLOR AD PRICE

TWO PAGE SPREAD (10x11.5) FULL PAGE (5x11.5) 3/5 PAGE (3x11.5) 1/2 PAGE (5x5.5) 2/5 PAGE (2x11.5) 1/3 PAGE (3x5.5) 1/5 PAGE (1x11.5, 2x5.5) 1/10 PAGE (1x5.5, 2x3)

$ 2999 $ 1538 $ 1044 $ 894 $ 764 $ 624 $ 474 $ 294

Research shows that color can increase your ad’s readership by 62%.

Contact your Account Executive or e-mail ads@idsnews.com for details or to reserve space.

Ernie Pyle Hall 120 • 940 E. Seventh St. • (812) 855-0763 • fax (812) 855-8009 ads@idsnews.com • www.idsnews.com

Division 3c: Best Sales Promotion Materials Louisiana State University As we have dealt with the economic recession, we have taken a major initiative to break out from the competition and make things easy for our clients. In the past, while our flyers, post cards and mailers have been innovative, they haven’t always stood out as “LSU Student Media”. This year, our focus was to streamline our visual communications, so that everything sent out would have a similar look and feel, and not get lost in the shuffle. We tried to make it easier for our clients to locate our specials on flyers, keeping a theme similar to the look and feel of our rate card. This allowed us to stand out more from our competition, and certainly attributed to our staff’s ability to end our fiscal year in the black, in a year when many professional competitors and peer universities took large hits and were faced with mass l ay-offs. Our staff not only maintained current clientele, but focused on gaining new clients as well. We feel our overall efforts to maintain awareness, reach out to old clients and develop meaningful and lasting relationships with our clients has lead to our success where others are failing.

FINAL FSG 09 bleed.pdf

CMY

10/23/09

3:52:03 PM

fsg promo sheet.pdf

CMY

3/18/09

1:53:23 PM

FallHousingGuide2009.pdf

CMY

8/24/09

5:00:23 PM

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