THE SHORTHORN Best Newspaper Marketing/Promotion Plan Spring 2009: “Take a New Look at The Shorthorn” As evidenced by our tagline the Spring 2009 semester was one of great change for The Shorthorn. The primary focus of our marketing efforts was to change the perception of The Shorthorn in the minds of our readers. Substantial improvements were made to our website and we wanted to communicate that The Shorthorn was no longer just a print-only publication. The secondary focus was to increase brand equity across campus by interacting with our readers and providing them opportunities to interact with us. From our participation in campus traditions to our use of social media, The Shorthorn was definitely worth a new look in Spring 2009. As stated above, a primary focus of our efforts was to interact with our readers. Traditionally we have gone by typical means of promoting the paper (posters and flyers around campus, house ads, etc.). In coordination with our “new look” approach we put a heavy emphasis on fun and informal ways to directly interact with our readers. Our efforts included regularly passing out papers around campus, sponsoring athletic events, participating in campus traditions and promotions that rewarded our readers for their loyalty. Below are a few examples of how we implemented our new look strategy. The Shorthorn @ 6: a feature that provided the reader with new content on our website everyday at 6 pm. Our website would be updated daily with at least one new story, a podcast that previewed the following days paper, calendar of campus events and the comic “Cannon Fodder.” • Social media: linked to “The Shorthorn @ 6” page on Facebook daily New Features: With sweeping changes being made to our website in 2009 we thought it was necessary to inform our readers of all the new features we added. • We developed ads that explained what each of the new features was and why they would be benefit the readers. Ads were placed on bulletin boards in all campus computer labs and on all of our news racks. Look Who’s Been Spotted: Every Wednesday a Shorthorn marketing representative “spots” students reading the paper and takes their picture. The reader signs a photo release form and is instructed to look in the following days paper for instructions on how to claim their prize. • All winners receive a Shorthorn prize package, which includes a t-shirt, pen, highlighter and koozie. Homecoming Edition • Sponsorship: Distributed copies of the Homecoming Edition along with Shorthorn promotional items (pens, highlighters, koozies) at Men’s Basketball game. Winners of promotion were announced at halftime.
• •
Promotion: Obtained Ne- Yo concert tickets through a relationship established with AEG Live. Utilized our social media presence by allowing readers to enter via Facebook. Event: Participated in UT Arlington’s annual Homecoming Golf Cart Parade. Played Ne-Yo music on our cart and distributed basketball shaped flyers to get students to come to the game and gave away our “Take a new look” t-shirts.
Housing Fair • Television appearance: Pitched the Housing Fair to the local affiliate of the CW network and were able to able to schedule an appearance on the show “DFW Closeup.” • Social media: Created a Facebook event page to provide information about the Housing Fair. • Non-Traditional: Rented golf cart for the day of the Housing Fair. Drove cart around campus and passed out flyers and gave students rides to the Housing Fair. The Spring 2009 semester laid the foundation for the future of The Shorthorn. Our “new look” was not just a cosmetic change, but also a fundamental shift in strategy that re-established The Shorthorn as the print and online voice of the UT Arlington community.
FEB
@ TEXAS HALL
11TH WIN TICKETS TO NE-YO FEB. 15TH AT NOKIA THEATRE
TAKE A NEW LOOK AT:
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Page 8
Tuesday, February 3, 2009
THE SHORTHORN
CRIME
Student charged in Centennial Court dispute
Paperless continued from page 1
management and ability to reduce the burden of producing annual reports required for the FBI’s Uniform Crime Report statistics. Instead of returning to the department to complete separate paper reports for incident and daily activity reports, the system will give officers the ability to complete an electronic version from computers installed in their patrol cars, Lt. Jona-
The business major received three charges, one included reckless damage. BY JASON JOYCE Contributor to The Shorthorn
University Police responded to a call at Centennial Court apartments on Wednesday that left an individual involved facing three misdemeanor charges. According to statements made by Lt. Jonathan King, the incident involved a man and cabin fever brought on by the wintery weather. That man was identified through police records as Parker Moore, an undergraduate business major. The incident resulted in three separate charges filed against Moore — public intoxication, reckless damage and simple assault for shoving a bystander, said Rick Gomez, assistant police chief. All three are misdemeanor charges. A neighbor in the building said she initially thought the banging was a resident slamming cabinet doors. She then heard a man and woman screaming at each other. After the screaming began, she called police at around 5:55 p.m. to report the disturbance, then peeked out the door to get a better look. The neighbor said she heard glass breaking and saw a pool of blood appear after Moore put his fist through an apartment window. King said police were able to restore some calm to the situation. Moore was taken into custody and transported to Arlington Memorial Hospital for treatment to a gash on his arm. What sparked the dispute remains unclear to police, and they won’t continue an investigation or pursue other charges, Gomez said. Moore wasn’t available for comment at press time.
Robots continued from page 1
Last year, they made it to the finals, but lost to Hammered Steel. They repeated that fate this year. Warriors captain Ciara Waldron said this competition’s robot was more of a secondary project. They focused on a larger robot for another competition and didn’t have much time to work on this competition’s machine. The robot experienced technical problems throughout — ultimately losing in the semifinals. The Fighting Pickles saw controversy when their robot failed to respond to the driver’s controls and also lost in the
than King said. “They’ve spent the last week training on the new system,” King said, “So far [the system] looks good, but we’ll see how it works when the change happens.” While reducing paper waste is nice, the most significant advantage the system offers to the department is that officers are no longer tied to using the computers in the report writing room for completing reports, King said. JASON JOYCE news-editor.shorthorn@uta.edu
semifinals. Team adviser James Wilson told his team not to be angry but to find out what went wrong so it doesn’t happen again in a later tournament. O’Brien said the tournament went well for his team, and it taught a lot for the next tournament. His team went home with the Inspire award for its “gracious professionalism” and overall work ethic with other teams. Even though he didn’t win, O’Brien said he was happy to fulfill his dream. “I thought it’d be really cool to make a robot, you know,” he said. “It’s every kid’s dream to make one.” DUSTIN L. DANGLI news-editor.shorthorn@uta.edu
The Shorthorn: Stephanie Goddard The Shorthorn: Andrew Buckley
A University Police officer walks outside an apartment building where a dispute took place Jan. 28 at Centennial Court apartments. Business undergraduate Parker Moore was charged with three misdemeanor offenses after punching through a bedroom window during the dispute.
JASON JOYCE news-editor.shorthorn@uta.edu
Around the Horn Newsletter
New Year. New Card.
New Gift For You!
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The Metal Militia team robot drops pucks into the goal to earn points at the First Tech Challenge Southwest Regional Championship Tournament on Saturday afternoon at the Maverick Activities Center. The team with the most points at the end of the match wins.
Calendar
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1 Get a FREE MP3 Speaker Case1 when you link your Wells Fargo College Checking® account 2 to your Mav Express Card.
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L^^ ma^ ^qZ\m eh\Zmbhgl Zg] ]^mZbel h_ \Zfinl \kbf^l pbma mabl g^p _^Zmnk^ hg ma^ g^p Rhnk =Zr mZ[% \k^Zm^] _khf @hh`e^ fZil'
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Wells Fargo College Checking account to your Mav Express Card. New customer will receive a MP3 Speaker Case at the time all requirements are met. Offer limited to one MP3 Speaker Case per new linked account, per customer. 2
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LOOK WHO’S BEEN
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LOOK WHO’S BEEN
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Dante Sauls
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Thanks Heather for reading THE SHORTHORN!
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Stop by The Shorthorn offices in the Lower UC for your appreciation gift.
Stop by The Shorthorn offices in the Lower UC for your appreciation gift.
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6
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The Daily Titan newspaper at California State University Fullerton is the student voice to 40,000 graduate and undergraduate students. The marketing and promotional plan for the newspaper can be summed up in three words: incentive, participation and collaboration. We are always looking for new and exciting ways to get the students involved with the publication. Throughout the summer break a plan is devised for the following school year. Months are broken down by events and holidays. We also look at the school’s calendar and look for opportunities to combine our paper with on campus events. PARTICIPATION: This past semester has been one of the most successful in terms of student participation in our contests and knowledge of what the Daily Titan is. INCENTIVE: In an age where people can read the paper on their phone, we have to stay ahead of the game and devise incentive for picking up that hard copy day after day. Consistent contests such as a monthly Sudoku or coloring contest reap huge benefits like $100 gift cards to ESPN Zone. With this being our 50th year in publication we have stepped up our creative efforts and the production team has created various designs for our promotional items that appeal to our readers. Items included mugs, t‐shirts, pens, mouse pads and water bottles. These items were given away at events like Discoverfest and Costume Catwalk. COLLABERATION: This year the Daily Titan worked side‐by‐side with on campus organizations such as Associated Students Inc. and the Titan Tusk Force. The Daily Titan put on events with their help such as the Costume Catwalk and handing out refreshments to students who commuted via the local bus routes. Not only do collaborations benefit our campus community but our advertisers as well. They are able to donate the prizes to the contests and in return their logo is placed on the ads. It benefits both their company and our readership at the same time.
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June/July 2009 Facebook and Twitter were both created and thriving. The Daily Titan website went under construction and the Fall 2009 promotional calendar was produced. August 2009 I Do it Daily began. Ads were published twice a week and winners were chosen and published once every two weeks. Prize is a DT Swag Bag. Business card bonus began. On any new client walk up, the account executives collected business cards and these were put in a drawing for the week. The winner receives $25 to Yardhouse! At Discoverfest the Daily Titan hosted two coffee and doughnut stands along with handing out the paper and 50th Anniversary Collector’s edition. September 2009 The Daily Titan provided doughnuts, coffee, the paper and the 50th Anniversary edition to students to kick off the school wide Block Party In-N-Out hidden logo contest promo ran everyday throughout the month. Sudoku contest was ran throughout the month. The first person to turn in all 14 sudokus correctly won $50 to Yardhouse October 2009 Create Gus’ Halloween contest Costume Catwalk-school wide, collaboration with ASI and Titan Tusk Force November 2009 Client of the Month established, whoever ran in the previous month was put into a drawing. The winning client received an online leader board ad for a month for free! The Daily Titan advertising staff participated in the college of communications canned food drive contest and donated food to a local charity. December 2009 Holiday thank you bags were sent out to each account executive’s top three clients of the semester. Each bag contained DT Swag, along with cookies to thank them for their business. A thank you ad was also placed in the final edition of the paper, thanking the clients for their business. The Daily Titan advertising staff collected toys for the CSUF Titan Toy Drive that benefits local, underprivileged children.
Looking Ahead…. The Daily Titan is celebrating its 50th Anniversary this year, and with that we have published the largest special section in our newspaper’s history! A banquet is scheduled for the end of the year with an expected 400 guests in attendance. We have also introduced our brand new iphone application that allows students to stay up to date with the latest news on their phones for free! Homecoming week is coming soon! The Daily Titan has again collaborated with ASI and Titan Tusk Force to help out with their “Tuffy Time Warp” events by getting sponsors for their Costume Contest!
I DO IT
DAILY The I Do It Daily promotion put the spotlight on CSUF Students who read the Daily Titan. Winners received a DT swag bag filled with a t-shirt, mug, mouse pad and pen. Their photo also ran as an ad the following week.
Daily Titan Promotions Fall 2009
BLOCK
PARTY Every year the Associated Students Inc. of CSUF host an event called the Block Party to kick off the start of a new year! Various clubs and organizations on campus set up stations to help student feel more acclimated. The Daily Titan provided students with doughnuts, tea, coffee, the newspaper along with the special 50th Anniversary issue.
Daily Titan Promotions Fall 2009
SUDOKU
CONTEST To encourage readership, the Daily Titan does multiple, monthly sudoku contests throughout the year. The contestant who turns in the most correct sudokus for the month receives a prize such as $100 to ESPN Zone. Second and third places prizes are also awarded, as there are many entries.
Daily Titan Promotions Fall 2009
SUDOKU
CONTEST To encourage readership, the Daily Titan does multiple, monthly sudoku contests throughout the year. The contestant who turns in the most correct sudokus for the month receives a prize such as $100 to ESPN Zone. Second and third places prizes are also awarded, as there are many entries.
Daily Titan Promotions Fall 2009
IN-N-OUT
CONTEST This year In-N-Out 速 sponsored the Hidden Logo contest had to search various issues of the September papers to find the In-N-Out logo. The winner received ten free meal certificates. This was our most popular contest of the semester, as In-N-Out is a campus favorite!
Daily Titan Promotions Fall 2009
COSTUME CATWALK As one of our big promotional events this year, the Daily Titan teamed up with the major student organizations on campus and hosted the first annual Costume Catwalk contest. This Halloween inspired promotion had students strut down the Becker Amphitheatre in their most creative costumes. The Daily Titan had local sponsors donate prizes for all the contestants and crowd. These included In-N-Out 速 meal certificates and Buffalo Exchange goodie bags, first place in the contest received $100 Visa gift card. Hundreds of students came out to the event and enjoyed pizza and beverages also provided by the Daily Titan.
Daily Titan Promotions Fall 2009
Central Michigan Life
Public Relations 436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
Central Michigan Life
Public Relations Effort
As with any other media, we are fighting to maintain our share of the pie, and to drive readers to our pages. Every year we seem to face more and more outside media and internet options competing for our core readers This year we focused on a public relations blitz: Get our name in front of students as often as possible in as many forms as possible…and get them in the paper as often and as much as possible to get them to pick it up. Our overall goal was to promote awareness of our print product, Central Michigan Life & our online product, www.cm-life.com. Our efforts include projects, events, sponsorships and activities for both campus and community audiences. Our secondary goal was to partner with campus groups and community organizations to involve them with Central Michigan Life creating a bond, and hopefully, lead to more, or at least continued readership. We hired two Public Relation Interns to oversee the completion of all our projects. Their responsibilities in general were to: 1) Coordinate events and activities; serve as liaisons between Central Michigan Life and campus departments; attend community organizational meetings and activities. 2) Run reader promotions and contests; 3) Online forum postings; blogs; continue our Facebook presence; build a Twitter account to post daily “tweets” 4) Gorilla marketing such as classroom chalkboards; sidewalk chalking; flyer and poster distribution on campus; etc. The overall efforts were successful. There was an improvement in cooperation between departments such as Athletics, Minority Student Services, and University Recreation; as well in the community with the Saginaw Chippewa Indian Tribe. Rack returns were between 5-10% and online readership was up by the same amount. Advertisers were seeing the results of eyes on pages, and advertising revenue continues to hold steady.
Central Michigan Life
PR Calendar
August EVENT: Main Stage. Welcome back event hosted by Residence Life and Student Life. CM LIFE advertising, editorial and public relations staffed worked the CM LIFE table. Distributing Back To School editions and recruiting readers and staff. EVENT: Get Acquainted Day. Welcome back event hosted by Minority Student Services and the Multicultural Office. CM LIFE advertising, editorial and public relations staffed worked the CM LIFE table. Distributing current edition of paper and recruiting readers and staff. ONLINE: CM LIFE Facebook page updated; posting links of CM Life’s top daily articles and to news and sports forums;
436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
Central Michigan Life
September EVENT: Wares Fair/Fire Up Fest. Sponsored by Central Michigan Life and CMU athletics. Partnership effort with the Athletic Department. Brings the local business community and the student body together for a big party. Businesses hand out freebies, and give away door prizes. Athletics pumps up the crowd with a big pep assembly. This is all planned the day before the first home football game. More than 8,000 students attend. CM LIFE gives away coupon books filled with offers from local businesses and foam footballs. This is our biggest event of the year. Promoted through full-page advertisements, chalkings, posters and flyers throughout campus. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page. Add Twitter account, post updates.
436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
Central Michigan Life
October COMMUNITY: MT. PLEASANT BUSINESS EXPO. Hosted by the Mt Pleasant Chamber of Commerce, this business-to-business annual event puts us face to face with 200 area businesses. CM LIFE advertising, editorial and public relations staff works the CM LIFE booth. This is a great event for interaction with our community readers as well. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook and Twitter; Add Flickr.
November EVENT: HOUSING FAIR. This event is held on campus and hosted by Central Michigan Life. We promote this event with full-page advertisements, chalkings, posters and flyers throughout campus. We bring more than 2,000 students in to talk with area apartment complexes and landlords. CM LIFE has a table and hands out our Apartment Life magazine. This event is a public relations effort for our largest group of advertisers… apartment complexes makes up 10 of our top 20 accounts. This free event is a thank you to them for their loyal business. EVENT: ROCK THE ROSE. Partnership with Athletic Department to bring fans to Rose Arena for special sports dates: Women’s Basketball, Men’s Basketball, Wrestling, Gymnastics and Volleyball. Food, giveaways, etc. CM LIFE provided the promotional partnership. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page, Twitter and Flickr. 436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
ROSE ROWDIES – ROSE ARENA
Central Michigan Life
December READER PROMO: ROSE ROWDIE SPECIAL. Central Michigan Life produces a “special” four-page section for the basketball fans to hold up at home basketball games. This section is unveiled at the first home game. Our photo staff takes a picture, and we produce special house ads thanking them for taking us to the game. READER PROMO: UNIVERSITY REC CHAMPIONS. Central Michigan Life produces a “special” page honoring the champions of intramural sports for the fall season. There are over 10,000 participants in CMU’s intramural programs; this is an opportunity to bring this audience to the paper. We also printed out a large 36-x60 poster for display in the recreation center on campus. University Recreation was so pleased with this that they are creating a CM LIFE Hall of Fame in the building. EVENT: ROCK THE ROSE. Partnership with Athletic Department to bring fans to Rose Arena for special sports dates: Women’s Basketball, Men’s Basketball, Wrestling, Gymnastics and Volleyball. Food, giveaways, etc. CM LIFE provided the promotional partnership. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page, Twitter and Flickr.
436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
ROSE ROWDIES – ROSE ARENA
Central Michigan Life
January EVENT: ROCK THE ROSE. Partnership with Athletic Department to bring fans to Rose Arena for special sports dates: Women’s Basketball, Men’s Basketball, Wrestling, Gymnastics and Volleyball. Food, giveaways, etc. CM LIFE provided the promotional partnership. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page, Twitter and Flickr.
February EVENT: HOUSING FAIR. This event is held on campus and hosted by Central Michigan Life. We promote this event with full-page advertisements, chalkings, posters and flyers throughout campus. We bring more than 2,000 students in to talk with area apartment complexes and landlords. CM LIFE has a table and hands out our Apartment Life magazine. This event is a public relations effort for our largest group of advertisers… apartment complexes makes up 10 of our top 20 accounts. This free event is a thank you to them for their loyal business. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page.
436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
Central Michigan Life
March ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page.
April READER PROMO: UNIVERSITY REC CHAMPIONS. Central Michigan Life produces a “special” page honoring the champions of intramural sports for the fall season. There are over 10,000 participants in CMU’s intramural programs; this is an opportunity to bring this audience to the paper. ONLINE: Posting links of CM Life’s top daily articles and to news and sports forums; Constant updating of Facebook page, Twitter and Flickr.
436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com
CNBAM Best Newspaper Marketing/Promotion Plan When deciding how The Daily Vidette was going to be marketed for the 2009 school year, the advertising staff wanted to improve readership, online viewership, and community awareness. The newspaper was in need of a campaign that would engage the readers while keeping them interested in reading the newspaper daily, as well as visiting the new website. The campaign is titled “Go Vidette Yourself” with the purpose of telling readers they need to be involved with the Daily Vidette and to have a catchy saying that would be popular among college students. Over the summer, the advertising manager and advertising production manager created different house advertisements to run in the Daily Vidette. These advertisements featured sayings such as “Do something constructive… like reading the Daily Vidette every single day” and “Fight boredom daily… Read the Daily Vidette on a daily basis”. All of the advertisements included the “Go Vidette Yourself” slogan at the bottom to create brand awareness. These advertisements can be found in the appendix. After the house advertisements were created, the Daily Vidette registered to have a table setup at the Illinois State University’s annual “Festival ISU” where registered student organizations and other departments promote their group during the first weekend of school. The Daily Vidette table passed out water bottles, candy, and t-shirts that featured the “Go Vidette Yourself” slogan to students who signed up for the online newsletter. The table also had newspapers and the back to school “Survival Guide”, along with applications for students who were interested in joining the Daily Vidette Staff. To continue engaging readership, all throughout the fall semester the staff would walk around campus with the “Go Vidette Yourself” t-shirts and pass them out to students reading the newspaper. Promotional advertisements were run to encourage students to read the paper so they could receive the free t-shirt. They would also record a quote from the student saying what their favorite section is to read and take a picture so this information could be featured in a promotional house advertisement. Throughout the semester, the Daily Vidette also published four supplements and the staff would hand-deliver extra copies of these in their “Go Vidette Yourself” t-shirts around campus. Passing out t-shirts, setting up tables, and hand delivering supplements improved readership as well as community awareness. Other ways to increase community awareness included passing out water bottles and stickers with the “Go Vidette Yourself” slogan. House advertisements were also run that featured a map of the campus and surrounding community with all the distribution points so readers could easily find where to pick up the paper.
To improve online viewership, two other house advertisements were created to promote the new website. These advertisements can be found in the appendix. Another t-shirt was designed with “Go Vidette Yourself” on the front and with “videtteonline” on the back with two sponsors. The table set up at “Festival ISU” also promoted online viewership by having students sign-up for the online newsletter. A unique aspect to both of the t-shirts is that The Daily Vidette was able to find sponsors to pay for the production of the t-shirts. Clients are constantly asking for creative ways to expose their name to the college market and sponsoring t-shirts became a popular spot for business logos. For the first t-shirt, “Express Mart”, a local gas station, sponsored the t-shirts that focused on reading The Daily Vidette on daily basis. Our second t-shirt was sponsored by two of our top clients, S.A.M.I. Realty, Inc. and Budget Liquors. These clients were pleased with the look of the t-shirts and the exclusive exposure they were able to gain. Overall, the “Go Vidette Yourself” campaign has been very successful for the paper and has brought about a consistent campaign for the readers to identify with. The staff has been enthusiastic about the campaign and creating a Daily Vidette buzz around the campus and community.
Event Schedule Planner 2009 Campaign: GO VIDETTE YOURSELF
Organizer: THE DAILY VIDETTE
Below is a list and calendar highlighting the main events of the “Go Vidette Yourself” campaign. The house ads and promotional items were passed out periodically throughout the entire semester. The house ads were also published during the summer of 2009. There is no promotion the week of November 23 – 27 due to Thanksgiving Break.
project phase
starting
ending
Run “Go Vidette Yourself” House Ads
7.8.2009
12.7.2009
Promote Campaign at Festival ISU
8.27.2009
8.27.2009
Pass out T-Shirts, Water Bottles, & Stickers
9.7.2009
12.7.2009
Hand Deliver Survival Guide
8.17.2009
8.21.2009
Hand Deliver Rental Guide
9.23.2009
9.25.2009
Hand Deliver Career Guide
10.6.2009
10.9.2009
Hand Deliver Dining & Entertainment Guide
11.4.2009
11.6.2009
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F
S
1
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3
4
S
M
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W
TH
F
S
S
M
1
october
T
W
TH
F
S
1
2
3
4
5
S
M
T
november W
december
TH
F
S
S
M
T
W
TH
F
S
1
2
3
1
2
3
4
5
6
7
S
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5
6
7
8
9
10
11
2
3
4
5
6
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6
7
8
9
10
11
12
4
5
6
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8
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10
8
9
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11
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13
14
6
7
8
9
10
11
12
12
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16
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18
9
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19
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21
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25
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26
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28
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31
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31
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