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“Every year is different. We try not to overlap routes so our cyclists can explore the country’s scenery and encounter different environments.”

Norm Houze, director of deCycles

DECYCLES » CONTINUED FROM PAGE 1 to broaden their horizons on the quest,” Houze said.

Throughout the organization’s 13-year history, it has developed different routes each year spanning different parts of the country. In years past, cyclists traveled routes from coast to coast, Florida to Vermont. Last year, the cyclists traveled throughout the Southwest.

“Every year is different. We try not to overlap routes so our cyclists can explore the country’s scenery and encounter different environments,” Houze said.

Houze and his wife, Cricket, directors for the organization, said cyclists might want to quit, but quitting is not an option.

If students get sick or injured, they can break to recover, but to quit because they are sick of riding isn’t allowed, Cricket Houze said.

Norm Houze compared the mind-set for a lengthy endurance trip like this one to going to college.

“In college you set out for a degree, you work at it every day, because it doesn’t happen overnight,” he said. “Cyclists have to push through like students and follow a structure set out dayby-day to take a road to achieve a goal. Our road just rises, and it rises pretty steep in some places, but no matter how steep you have to just put the gear in and go. You don’t give up until you get there.”

Norm Houze and his wife are among 12 adult riders traveling with the student cyclists for encouragement and safety along the journey. The adult riders have a cycling background and have worked as coaches for Little 500 teams. They shift between riding and driving vans that haul equipment, safety gear and food for participants.

The IU Student Foundation sponsors the trip and provides juice boxes, food, radios and other safety equipment used during

LEWIS » CONTINUED FROM PAGE 1 “(IU coach Bill Lynch) told me, ‘I just can’t give you another chance,’” Lewis told ESPN. “And I understand, because I violated our contract. It was a bad day then, but I will stay in touch with those coaches.”

Valdosta State ranked 12th nationally in the final Division II football poll of 2008. The team went 9-3 on the year, scoring 28.3 points per game last season, and averaged 380.8 yards per game during their campaign.

Lewis will come into the program hoping to play quarterback as he did in his previous season at IU. Lewis switched from quarterback to wide receiver in spring practice after then-IU junior Ben Chappell took the reins for the

ARTISTS » CONTINUED FROM PAGE 1 and have been able to put my kids through college. It just shows that you can have a career in art if you’re willing to work hard. *** Cathy Brown of Brownsburg, Ind., and Carol Watson of Zionsville, Ind., shared a tent at the festival and showed their handtorched glass jewelry together.

Both were first-time participants in the festival.

IDS Why did you decide to start working with glass?

BROWN I’ve been doing this for six years. I loved working with glass for years and had originally

SOUL » CONTINUED FROM PAGE 2 according to an IU press release.

The pre-college program is integral in introducing students to the music of African-Americans in a highly structured and academic environment, but it is not only about the music. It is also a vehicle that allows participants to experience university life. Students are strongly urged to explore college as a viable option for their lives. Music is merely used to motivate and encourage college attendance. The

the trip.

Local church Unity of Bloomington is another sponsor for deCycles and supplies the group with vans and food throughout the 21-day trip. The riders were sent off with a pancake breakfast Saturday morning. The church also kept the bikes in its chapel the night before the race, with a church member sleeping in the chapel to protect them.

Norm and Cricket Houze are longtime members of the church and asked the church for support while starting the organization.

Since the deCycles’ 1996 start in Bloomington, it has gained staff members, coaches and support to make each year’s journey a safe and successful trip.

The Rev. Lynette Carlson, cominister of Unity of Bloomington, said the bike journey represents a positive message to IU and the Bloomington community.

“We live in a world of unlimited possibilities. If we think we can, we can, and these young riders prove that,” Carlson said. “An individual can make a bigger difference than they ever imagined possible. These kids are realizing they have more stamina, strength and determination than they thought. The youth involved must work together in groups of six and be responsible for each other and cooperate to achieve success.”

This year, student cyclists will endure an average of 80 miles per day through the hills of West Virginia and the heat of North Carolina and will arrive home in Bloomington on July 12. This year marks the first time a deCycles trip will begin and end in Bloomington.

Participants said the journey is a life-changing opportunity providing different experiences for different people.

“I was overweight before the trip, but during the training series and the trip I lost 30 pounds and felt like I accomplished more than I thought I could,” rider Nick Cumings said.

Hoosiers late in the 2008 season.

As quarterback in 2008, Lewis completed 110 passes in 193 attempts with eight interceptions. He threw for six touchdowns during the 2008 season and averaged 131.8 passing yards per game while also averaging 50 rushing yards per game.

He ranked fourth on the team in scoring with 18 points to his credit and led the IU offense with 1,631 total yards during the 10 games he played.

Lewis will look to contribute to the already strong offense at Valdosta State. Prior to his dismissal, Lewis had thrown more touchdown passes than anyone in school history with 48. He was third in the IU record books in passing yards as well as second in total yards. He also set 13 other school records. worked with stained glass. Once I learned how to use a torch, I was hooked.

IDS When you start making beads, what inspires you?

WATSON Usually, it’s colors, and nature, too. It’s very organic. I just start with a color and grab what I think looks good with it. There’s no real theme. I just know what I like and what looks good.

IDS What’s the best part about your art?

BROWN I’ll always love it. I’ll be 90 years old and still using a torch. I’ll just never grow tired of it. Plus, it’s the greatest compliment in the world when someone decides to purchase something you’ve made. camp has been a starting point for several students becoming enrolled as IU students, according to the press release.

“Camp S.O.U.L. students, by participating in Camp S.O.U.L., declare themselves the embodiment of the affirmation ‘The Best is Yet to Come,’” Mahluli said in the press release.

“Through the discipline of musical preparation and the courage to perform for others, Camp S.O.U.L. students pay heritage points forward as active, excellent participants of song, soul and our culture’s ongoing transformation.”

BASEBALL

Crawford, Schutz sign contracts

BY ZACHARY OSTERMAN zosterma@indiana.edu

Two more members of the IU baseball team have begun professional sports careers.

Junior outfielders Evan Crawford and Kipp Schutz elected to sign last week with the San Francisco Giants and Baltimore Orioles, respectively, ending on their IU careers and heading to the Minor Leagues.

They join former IU pitcher Eric Arnett who signed last week with the Milwaukee Brewers.

Crawford confirmed via text message Friday that he had signed with the Giants, who chose him in the ninth round of the 2009 Major League Baseball Draft.

The speedy center fielder said he believed he was being assigned to the Class A Salem-Keizer Volcanoes, in Salem, Ore., though he wasn’t positive. A post to his Twitter account Sunday also sug-

gested the Arizona Giants, San Francisco’s rookie-league affiliate in Scottsdale, Ariz., might be a possible destination as well.

As of press time, neither team’s roster could confirm where Crawford had been assigned.

Schutz, who was taken by the Orioles in the 19th round three years after that same organization drafted him in the 26th round of the 2006 draft, signed June 15, according to the Evansville Courier & Press, his hometown paper.

“There’s a lot of weight off my shoulders,” Schutz told the Courier & Press.

That report also stated that Schutz would be assigned to the Bluefield Orioles, Baltimore’s rookie-league affiliate in the Appalachian League, though as of press time the team’s incomplete online roster did not include his name.

Most rookie league rosters are

JAMES BROSHER | IDS

IU sophomore Kipp Schutz slides into home during a game against Louisville on April 21 at Sembower Field.

still being decided as teams figure out where they want to place drafted prospects within their systems.

Many college players go

straight into short-season rookie league ball simply because they have already played a full college season and teams do not want to strain them early in their careers.

TASTE » CONTINUED FROM PAGE 1 Bloomington Utilities booth Free handed out free water at to anyone who correctly answered a water trivia question.

“We are trying to educate people about water sustainability and the advantages of using local water systems instead of buying bottled water,” Water Quality Coordinator Rachel Atz said.

In addition to raising awareness about environmental issues, the event provided a fun way for restaurants to get people to taste their food. Bob Crowley, owner of Dats Cajun and Creole Cafe, has brought his food to Taste of Bloomington for five years. He said coming to Taste of Bloomington allows a different group of people to experience his restaurant’s food.

“Since we are located on Fourth Street, we are really well-known in the college community, but not the town,” Crowley said. “Coming to Taste of Bloomington gives people who live here a chance to check it out.”

Promoted in Central Indiana as well as Cincinnati and Louisville, Taste of Bloomington brings in substantial economic revenue for the city. Rob De-

ALYCIN BEKTESH | IDS

Members of the band Polka Boy jam during their performance at the Taste of Bloomington on Saturday at Showers Common.

Cleene, director of tourism and promotions at Bloomington Indiana Convention and Visitors Bureau, worked with the promotions committee to bring people to Bloomington for this event.

All last week the bureau ran commercials in Cincinnati during the evening news to try to promote the event, DeCleene

said.

During the event, IU students from a tourism and marketing class walked around asking people to take surveys to see the economic impact this event has.

“Thirty-four percent of dollars spent by visitors (to Bloomington) is spent on food and beverages,” said Mike McAfee,

executive director of the Bloomington Convention and Visitors Bureau.

Along with raising money for the city, Taste of Bloomington allowed people to spend a day in the sun enjoying the food and music.

“It’s a big community party on the steps of city hall,” DeCleene said.

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MORRY GASH | THE ASSOCIATED PRESS

Former Masters' champion Trevor Immelman of South Africa helps 2009 Masters golf champion Angel Cabrera of Argentina with his Masters' green jacket Sunday at the Augusta National Golf Club in Augusta, Ga.

MASTERS » CONTINUED FROM PAGE 11 National had become too tough, too dull and far too quiet, the roars returned in a big way.

Mickelson tied a Masters record with a 30 on the front nine to get into contention. Woods chased him around Amen Corner, then caught him with three birdies in a four-hole stretch that captured the imagination of thousands of fans who stood a dozen deep in spots for a view.

But it ended with a thud.

Mickelson lost his momentum with a 9-iron into Rae’s Creek on the par-3 12th, and when he missed a 4-foot eagle putt and a 5-foot birdie putt down the stretch. He had to settle for a 67 that left him three shots behind.

Woods bogeyed the last two holes for a 68 to finish another shot back.

Then came the Main Event.

Perry did not make a birdie

WALDRON » CONTINUED FROM PAGE 12 the music was incorporated into the play.”

Hester, the main character, was an abortionist saving money to buy her son’s freedom. As a child, her son Monster stole food from First Lady, the mayor’s wife, and was incarcerated.

“Freedom ain’t free at all, freedom a heavy wage,” Canary Mary, Hester’s best friend, said.

The climax of the play occurs when Hester is told her son died while on a picnic with another prisoner, who she believes is her son.

Canary Mary tells Hester she is in contact with a man with an ugly scar – a scar that looks like one that resulted from Hester biting Monster and herself on the same arm as a way to recognize him in the future. Hester doesn’t believe the man Canary Mary knows is her son because the man has committed evil acts, including pedophilia, rape, murder and sodomy.

“It is hard to be good when surrounded by so many that are bad,” Hester said.

The theme of class is introduced early when the Mayor openly cheats with Canary Mary because of his wife’s inability to have children. His mistress is poor, but his rich wife can’t give him what he desires most: a child.

until his 20-foot putt on the 12th curled into the side of the cup.

Campbell, playing in the group ahead, narrowly missed two eagle putts on the back nine to forge a brief share of the lead.

It looked like Perry had the green jacket buttoned up when he hit his tee shot to within a foot of the cup on the par-3 16th hole for a two-shot lead over Campbell and Cabrera, who made an 18-foot birdie putt on the 16th just to stay in the game.

From behind the 17th green, Perry’s chip was too firm and tumbled off the front of the green for a bogey. Then, he hit the biggest tee shot of his life into the left bunker on the 18th, pulled his approach left of the green, and missed his 15-foot putt for par.

“I had a putt to win,” Perry said. “I’ve seen so many people make that putt. I hit it too easy.

You’ve got to give that putt a run.

How many chances do you have to win the Masters?”

“The play definitely conveyed the class message,” Charles Railsback, undergraduate adviser of Department of Theatre and Drama, said.

First Lady has an affair with Monster and becomes pregnant, but everyone thinks the child is the mayor’s. Hester kills First Lady’s unborn child as the ultimate revenge for sending her son to jail when he was young.

Hester and her son are reunited at the end of the play when Monster runs into Hester’s house while being pursued by the Hunters. Monster knows the Hunters are going to capture, torture and kill him, but he would rather be killed by his mother than by the hand of the Hunters.

“Well, I think the message in Suzan-Lori Parks’ plays is unavoidable,” Edris Cooper-Anifowoshe, theater and drama assistant professor, said. “They did very well and it is not an easy style to get.”

With the First Lady’s inability to have children, Hester trying to buy her son’s freedom, First Lady becoming pregnant, Hester killing First Lady’s unborn child and then killing her own son, the play exemplifies the full circle of life. Though humorous, the message of class and good versus evil was what had audience members talking.

“It was certainly a joy to see the play come to life,” sophomore Matt Herndon said.

SEVIL MAHFOOZI | IDS

Actors perform at the dress rehearsal of “Chicks with Dicks” on Tuesday evening at the Bloomington Playwrights Project.

CHICKS » CONTINUED FROM PAGE 12 Ensemble of Artists member Andi Haynes thought the choreography was “absolutely fabulous.” She referred to a part in the show when the cast breaks out into a dance to Beyonce’s “Single Ladies.”

“Really, I loved it,” she said.

“It’s fun to watch them being crazy.”

Costume designer Toni Scroggins saw the show numerous times during rehearsals, and yet she thought this one was the funniest night she had seen. She credited the lively audience to making the show enjoyable.

“I’ve laughed harder tonight than I have in a long time,” she said.

Director Richard Perez credited the success of the show to

the cast and their dedication.

“They gave it 150 percent, really,” he said. “They went above and beyond their call of duty.”

The show not only had outlandish comedy combined with satire but it also had a moral lesson. The plot reveals that the reason the two tribes are fighting is because they were given the drug “tootsey” by Dr. Diabolique, who is plotting to take

over their planet by draining its titanium. Vespa and Cindi expose his evil plot to sell the titanium at rock-bottom prices to people on Earth. Upon discovering the truth, the two tribes are able to rekindle their friendship.

Perhaps Vespa De Amour said it best: “They may be cannibals, and they may be sluts, but they’re no threat to your planet or mine.”

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try’s story plays out for years to come.

• “The Jay Leno Show” and programming for the margins.

The network powers-thatbe have always been concerned with the bottom line, but in this economy cost-effective programming will take precedent over everything else, meaning more programming for the margins. Always ready to try anything innovative if it involves making money, NBC is out front with this initiative by renting out 10 p.m. to Jay Leno instead of paying for high-cost dramatic programming.

No one expects Leno to be a ratings smash, but he does not have to be.

Instead, if Leno’s new show hauls in a 2.0 rating in the 18-to49 demographic (meaning 2 percent of that audience), is mildly entertaining and penetrates onto places like Twitter or Huffington Post, NBC will declare victory. That means other broadcast networks could take notice and suddenly 10 p.m. dramas become obsolete.

• Cops, doctors, lawyers and family sitcoms.

Somehow CBS survived last season’s ratings decline by continuing to introduce broad, traditional programming, and everyone else took notice.

This season, we’ll see four new family sitcoms, three new medical dramas, two new police procedurals and one new legal drama. Oh, and don’t forget about the remakes, reboots or reimaginings, as eight new programs are based on other content.

Sadly, this likely means less interesting and quality program-

» ROCK CONTINUED FROM PAGE 9

Liz’s Sabor de Soledad cheese curls are just as easy to mock up by designing your own label and slapping it on the front of a bag of Cheetos. Some teamster-approved sandwiches should also be on any “30

I N D I A NA DA I LY S T U D E N T | T H U R S DAY, S E P T E M B E R 1 0, 2 0 0 9 ming for intelligent audiences, though a handful of the programs found in these categories look solid. Yet, if many of these new shows take off, the broadcast networks will only continue to shove more doctors, cops and lawyers down our throats.

• Cable’s reinserted dominance.

Pay cable outlets like HBO and Showtime have long been known as the places for the best television, but HBO’s slump that began during the latter years of “The Sopranos” allowed basic cable’s USA, AMC and TNT to produce some amazing television.

Now with HBO’s comeback in place due to the explosive success of “True Blood,” Showtime’s consistency with “Dexter” and the non-pay cable channels producing awesome content like USA’s “Burn Notice” or AMC’s “Mad Men,” almost all the great shows are back on cable.

This will lead to smart audiences watching less vanilla broadcast network content, which will only push the broadcast networks to produce more vanilla content that appeals to those people who do watch.

It’s a sick cycle, friends.

• The “‘Dollhouse’ effect” and “‘Chuck’ corollary.”

Last season, these two programs with feverish but small online fan bases somehow avoided cancellation even though in most years they would have been axed.

Both programs were saved for different reasons, but created new “rules” that you can expect the industry to look at in the future.

First, the “‘Dollhouse’ effect” says that if a show exists in a crappy time slot (in this case Fridays), but pulls in decent live ratings and fantastic DVR numbers and online streams, it could survive to a second season. Additionally, if the program is proRock” party menu. And if you run out of ideas for “30 Rock”themed foods, just put up some pictures of food. Liz would approve of that.

You’ll also want to have a well-stocked bar a la the one in Jack’s office. But if you go too heavy on the wine don’t try to

duced by a cult-friendly personality (like Joss Whedon) who is willing to do things on the cheap, its chances are even better.

The “‘Chuck’ corollary” is slightly different. Here, a critically acclaimed show with decent ratings on a competitive night can survive if the network is struggling (like NBC) and does not want to cut one of its only good properties. Chances for survival increase if the online fanbase organizes a massive investment into one of the program’s sponsors (in this case, Subway) in hopes of influencing the sponsor to speak to the network about the show’s survival.

Expect struggling programs to follow one of these methods.

• Monday becomes MustSee-TV. Sure, Thursday is still jampacked full of great programming, but Monday is quickly becoming a cluster of awesomeness. Each network is bringing the goods every hour.

“House,” “How I Met Your Mother,” “Heroes” and “Dancing With the Stars” duke it out at 8 p.m.; “Gossip Girl,” “Big Bang Theory,” “Trauma” and “Lie to Me” compete in the 9 o’clock hour.; and “Castle,” “CSI: Miami” and “Leno” fight it out at 10 p.m.

Talk about DVR overload.

“Chuck” barely survived last year due to Monday’s craziness and “Terminator: The Sarah Connor Chronicles” wasn’t so lucky.

Expect a few solid shows to either move or be canceled because they can’t compete here.

The television season is a marathon, but there’s no question every one of these issues will come up throughout. The story might be the same, but by the looks of things, it’s still damn interesting. use any phones or treadmills.

Finally, make sure to get some good commercial-break karaoke going with “30 Rock” hits like “Muffin Top” and “Werewolf Bar Mitzvah.” In no time, you’ll be partying so hard Kenneth would be ashamed.

» OFFICE CONTINUED FROM PAGE 9

attempt to stop any underage drinking that is happening. No exceptions.

Food should include appetizers from either Chili’s or Hooters. Office supplies suspended in Jello are a must. Jello shots with edible miniature supplies, like paper clips made out of licorice, are also acceptable.

» MAD CONTINUED FROM PAGE 9

cable-but-conservative suits for the men. Remember, unless he’s dragging on a Lucky Strike cigarette following a particularly disreputable tryst, Mr. Draper would never dare to be seen in anything but a custom-made, slim-fitting suit.

Atmosphere: Smoky. A friend of mine once remarked

Create your own Office Olympics. Re-enact Jim’s creation with coffee mug races and paper box snowshoe racing – better known as Flonkerton – or create your own.

Designate someone to say “that’s what she said” after anything that sounds even remotely sexual.

Create a montage of your favorite “Office” moments and play them throughout the night. Take a page out of Jim

that the actors of “Mad Men” must go through about 1,000 cigarettes per episode. I honestly don’t think he’s that far off. Have your doorman (a necessity) hand a carton of Lucky Strikes to every guest when taking their coats. Your friends don’t smoke? Too bad. One should also make a point to obtain a collection of vintage Miles Davis, Burt Bacharach and Chubby Checker to have on

and Pam’s book and take turns making up fictional diseases.

Sit in a circle naming diseases and explaining their symptoms. Jello shots may be in order for the first person who cannot come up with one.

At the end of the night host your own Dundee Awards. The more ridiculous the award, the better.

heavy rotation.

Food and Drink: Hors d’oevres platters followed by a carved roast and lots of booze.

The account executives of Sterling Cooper drink like dehydrated fish, so be sure to have your wet bar stocked with ample amounts of Scotch whiskey, gin, Heineken and enough garnishes to choke Pete Campbell’s ego.

THE BEST AND WORST OF THE NEW TELEVISON SEASON THE BEST 1. “FlashForward,” 8 p.m. Thursdays on ABC – Comparisons to “Lost” are premature, but this dense and complicated drama about everyone in the world blacking out for 2 minutes and 17 seconds has most critics buzzing.

2. “Community,” 9:30 p.m. (and later 8 p.m.) Thursdays on NBC – After hit and miss “Parks and Recreation,” “Community” should be a good companion for “The Office” and “30 Rock.”

3. “Modern Family,” 9 p.m. Wednesdays on ABC – Though it looks to be a classic sitcom, “Family” features Ed O’Neill leading an excellent cast. The show could finally give ABC a great comedy to work with.

BE PART OF

THE ACTION

4. “Glee,” 9 p.m. Wednesdays on FOX – The music, the teenage angst, the surprising humor – anyone who watched the “Glee” pilot early last May knows this is going to be awesome.

Make friends, have fun, and get a great workout.

5. “Bored to Death,” 9 p.m. Sundays on HBO – Jason Schwartzman, Ted Danson and Zach Galifianakis star in a detective story/film noir-like dry comedy. Any questions?

We offer men’s, women’s and co-ed intramural leagues and divisions for all skill levels.

THE WORST

It’s easy to fit into your schedule (choose the day/ time that works best for you).

1. “Accidently On Purpose,” 8:30 p.m. Mondays on CBS – It’s like “Knocked Up” but watered-down and for unfunny older people.

2. “Brothers,”8:30 p.m. Fridays on FOX – Who thought it was a good idea to give former NFL-er Michael Strahan his own sitcom?

3. “Mercy,” 8 p.m. Wednesdays on NBC – Hey, another medical drama! But this one’s from the point of view of the nurses, so it’s completely different, right?

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4. “Hank,” 8 p.m. Wednesdays on ABC – Kelsey Grammer needs to go away. Anytime now.

5. “Melrose Place,” 9 p.m. Tuesdays on the CW – Another remake nobody wanted, starring Ashlee Simpson-Wentz. Seriously.

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Check out www.idsnews.com

Outdoor Adventures offers discounted gear

BY ANDREA WOLF andwolf@indiana.edu

Wetsuits, kayaks, canoes and cross country skis are just some of the items that will be on sale at IU Outdoor Adventures Used Gear Sale.

Gear specialist and trip leader Seth Pettit said the sale is the only event of this type in the community.

Anyone who is a trip leader or associated with IUOA can set up a table and sell whatever sports gear they have to offer.

Pettit himself sold a skateboard at last year’s sale.

“You never know what’s going to show up,” he said.

The sale will include a wide range of merchandise, from large items like sleeping bags, tents and canoes, to smaller ac-

IU OUTDOOR ADVENTURES USED GEAR SALE WHEN 10 a.m. to 2 p.m.

Saturday WHERE Indiana Memorial Union, Frangipani Room

cessories like camping cookware, climbing helmets and water containers.

Ginelle Heller, assistant program coordinator for IUOA, said most of their gear has about a five-year turnover rate, so this sale is the most economical way to make room for new inventory.

“Everyone likes inexpensive gear,” Pettit said.

Sophomore Jamie Becker, who attended the sale last year, agreed.

“It is an economical gateway into the adventure world,” Becker said.

It is an opportunity for more of the population to buy quality gear. Becker also said he enjoyed the social aspect of the sale, exchanging adventure stories with other outdoor enthusiasts.

In addition to gear rental, IUOA offers adventure and customized trips for almost anything nature-related, including hiking, camping, caving and rock-climbing. Water activities include kayaking, canoeing and whitewater rafting.

The used gear sale will be from 10 a.m. to 2 p.m., but Heller advises attendees to arrive before all the good items are sold.

“It could be a mad rush, so get there early,” she said.

Soda pop throwback Sophomore Andrea Garzon and senior Stephanie Garcia, both members of Gamma Phi Omega International Sorority, Inc., prepare food for the Soda Pop Social on Tuesday at La Casa. Students ate french fries, hamburgers, and drank dreamsicles and root beer floats Tuesday as part of the event titled “Poodle Skirts and Leather Jackets.” The event was co-sponsored by the Latino Graduate Student Organization and Gamma Phi Omega.

KELSEY ELLEFSON | IDS

Sustainability Office plans to make IMU a greener place

Talking finance Business fraternity Delta Sigma Pi members Wesley Jones and Christina Gilligan set up Chipotle burritos for their function with Alpha Kappa Alpha Sorority, Inc., on Tuesday, in the IU Art Museum. The event was a meet and greet with some business and finance talk mixed in. In attendance were, among others, Dean of Students Pete Goldsmith and Kelley School of Business associate professor Matthew Clayton.

Faculty, staff, students to share ideas IDS REPORTS

ALEX BENSON | IDS

H1N1 vaccine directed toward colleges RICK CALLAHAN Associated Press Writer

INDIANAPOLIS – State health officials said Wednesday they are directing more H1N1 flu vaccine to Indiana’s college campuses in hopes of preventing or reducing a third H1N1 flu outbreak in the state early next year.

State health commissioner Judy Monroe said Indiana’s second H1N1 flu wave, which peaked in late October, began about the time students returned to campuses for fall semester.

Since that peak, hospitalizations and visits to emergency rooms have generally declined each week. Monroe said that decline continued last week, with a 17 percent drop in hospitalizations

of people with flu symptoms.

To head off a third H1N1 flu outbreak that could start in January, she said the state is sending more H1N1 flu vaccine to counties with the state’s big college campuses to immunize more students before they leave for the winter holiday break.

Monroe said the goal is to immunize as many college students as possible before the winter break so they don’t return to campus ill or spread the virus during their travels.

She said there’s “a window of opportunity” for the state to reach those students during the next few weeks.

“They will be traveling, they’ll be on planes, they’ll be visiting family members,” Monroe said.

“We feel that it’s really important to get that group vaccinated.”

After fall classes began in August and September, Monroe said Indiana’s highest rates of H1N1 flu were found among college-age students. To date, 84 percent of the state’s confirmed H1N1 flu cases have been among patients between the ages of 6 months and 24 years.

Monroe said additional H1N1 flu vaccines shipments are being sent to Monroe, Tippecanoe, Delaware and Vigo counties – the homes, respectively, of Indiana, Purdue, Ball State and Indiana State universities.

The state has already directed another 10,000 doses of H1N1 flu vaccine to Monroe County, home of IU’s 42,000-student Bloomington campus. The state is also look-

ing to direct more vaccine to counties with smaller campuses.

Monroe said that as of Nov. 17, 564,094 doses of vaccine had been administered in Indiana. The state has to date ordered 1,225,200 doses.

Of the vaccines administered, 61 percent have gone to Indiana residents in the 6 months-to-24years age group. Forty percent of the state’s health care and emergency medical workers have been vaccinated, as have about 22 percent of pregnant Indiana women.

Last week, eight Indiana residents died from H1N1 flu, bringing the state’s total to 33.

Two of those deaths were age 65 or older – the first time the state had seen H1N1 flu deaths in that age group.

Modern and Contemporary

Craft

from the

-VYT :\YMHJL HUK

Indiana University Art Museum: Recent Acquisitions

Sponsored in part by Ann and Rusty Harrison, the Class of 1958 Curatorial Endowment forWestern Art after 1800, and the IU Art Museum’s Arc Fund.

African Ceramics, Baskets, and Textiles from the William Itter Collection Sponsored in part by the Morton C. Bradley Jr. Fund and the IU Art Museum’s Arc Fund.

Fall Special Exhibitions, now through December 13, 2009 Admission is always free

812-855-5445

www.artmuseum.iu.edu

The IU Office of Sustainability is working on a plan to make the Indiana Memorial Union more environmentally sound.

Environmental experts will talk today and Thursday about sustainability, according to an IU press release.

The “Greening of the IMU,” will bring together, in a closed meeting, IU students, faculty and staff with national experts in the field of green building, according to the release.

The two-day planning process will focus on ideas for more efficient energy use at the IMU. According to the release, the featured speakers will be IU’s Director of Sustainability Bill Brown; IU Provost Karen Hanson; IU Senior Associate Architect Bob Richardson; IMU Executive Director Bruce Jacobs; IU Vice President for Capital Projects and Facilities Tom Morrison and others.

The event is funded by a $50,000 gift from the Duke Energy Foundation.

CNBAM #3D – Best Newspaper Marketing/Promotion Plan

Indiana Daily Student – Indiana University Mission Statement for IDS Readership Campaign As a daily news organization dedicated to the coverage of student issues and of formulating student opinions, the marketing of the IDS aims to effectively communicate how the newspaper influences or “impacts” our readers’ lives. Our readership campaign strives to illustrate how students play an active role as members of the IU campus and Bloomington community while in the pursuit of their education. It is what they do – as students, athletes, leaders and role models – that interest the IDS and its readers.

Goals for Marketing • To maintain or exceed 90% readership by students.

• To promote student ownership of the IDS as their own newspaper.

• To increase the rest of the city of Bloomington’s awareness of the presence and content of the IDS. • To inform readers that while the IDS is free, it is still a valuable resource: as a service, a quality news product and an educational training ground.

• To provide advertisers and readers with helpful and accurate marketing information in print and online about the campus and community as well as upcoming IDS special publications.

• To encourage students to make an impact on their campus and community by providing the information that empowers them to take action.

• To encourage readers to recycle the newspaper when they are finished reading it as well as promoting the IDS as being an environmentally sound.

Summer Freshman Orientation – June and July The marketing team works in coordination with the university’s orientation staff to introduce the incoming class of approximately 8,000 freshmen and their parents to the Indiana Daily Student. At the end of May, we mail the IDS Freshman Edition to the home of each accepted student. When the students and parents come for the mandatory orientation in June and July, we hand each parent an Orientation magazine to share with their student. We encourage parents to read the IDS online to know what is happening on campus while their student is here.

Welcome Back – August and September During the first week of classes, the entire staff goes around campus to hand our newspaper out. From the editor-in-chief to the person taking classified ads, we go out in teams to handout approximately 5,000 papers during the first two weeks of classes. The marketing staff attends open houses and fairs to hand out papers and to be ambassadors for the organization. We try to be very visible during the beginning of the fall semester.

Online Readership Every marketing piece and every editorial product promotes our Web site. This year we have worked to increase the visibility of our presence on Facebook and Twitter. We distribute to more than 300 locations.

Most pickup locations have signage for our online products. We created an advertising campaign that includes online and print ads and posters.

Tradeouts with Other Media Outlets We have a media tradeout with the local PBS radio station. We have six readership messages rotating through their sponsorship lineup. Our goal is to increase awareness of our brand and product in the local business community. We trade advertising space with the student creative magazine as well.

Sponsorship of Student Events We are approached on a regular basis to be media sponsors for on-campus events. We usually only choose a few per semester based on the marketing return we feel the event will give us. The IDS is an annual sponsor of the Jill Behrman “Race for the End Zone.” The race raises awareness of personal safety issues for women and raises funs for a scholarship in honor of a student who was murdered 10 years ago. In exchange for donating print and online advertising, the IDS logo is included on all marketing materials for the event. We gain a lot of visibility as a major sponsor.

We have been the sole sponsor of an on-campus housing fair for 13 years. The fair is directly tied to our Housing & Living Guide and has been a successful fundraiser as well as a successful event. We attract approximately 1,000 students each year.

Best of Bloomington Readership Contest The marketing staff goes around campus and town collecting entries for our annual survey. They have made presentation in classes, dormitory and greek house meetings. We have worked with local pizza stores to make box-top ballots. Readers can submit entries online as well. We have been averaging participation in the range of 2,500 entries in recent years.

Readership Contests & Surveys We have worked with campus and community organizations to increase their visibility along with ours.

Through the use of our Web site, our poster stands, our newspaper and our willingness to “go out there and get the vote,” we have successfully worked to promote our contest and our partners. Last spring we held a contest to promote Jazz Appreciation Month with the local PBS station.

Business Expo – April We have been participating in the community business expo to increase awareness of our services to the local business community. We have found a lot of people stop by our booth to talk about our coverage as well.

Little 500 Weekend and Graduation – April and May During both of the large campus events in the spring, we have students handling out our papers. The campus community expects us to be there and our publications are perceived as an important part of these events.

Newspaper Marketing/Promotion Plan The Breeze uses an assortment of marketing tools to accomplish two specific goals: increase readership and increase advertising.

Most importantly, The Breeze, uses interpersonal communication strategies to interact with its audiences. From setting up informational tables to contests that get students to read the paper, The Breeze values interacting with readers and potential advertisers to show them the value of the newspaper.

For instance, The Breeze engages both advertisers and readers through the “Best of the ‘Burg” section, printed each January. Readers can go online to vote for their favorite businesses in town, and the winning businesses are presented with an award to hang in their windows. Advertisers know they are making a connection with the JMU community, and readers get the chance to be heard.

A major objective of The Breeze marketing projects is to allow the readers to be heard and become a part of the development of the paper. For instance, in February, The Breeze sells “Breezentines” on campus.

“Breezentines” are small 25-word messages that students, staff or faculty can write to friends or significant others, and purchase for $1. They appear in the Valentine’s Day issue of The Breeze.

While a number of The Breeze’s marketing projects are seasonal, The Breeze also executes ongoing marketing programs. “Get Caught Reading The Breeze” is a program in which the marketing coordinator finds one person reading the paper on campus every Monday and awards them with a dinner-for-two gift certificate or a Breeze t-shirt. The winners are then pictured in a house ad announcing their selection.

The Breeze advertising department uses e-mail marketing to promote special sections and rates to advertisers. The marketing coordinator designs the emails and sends them to more than 300 local businesses.

Advertisers can respond directly to their advertising executives about advertising in the future section.

In order to interact with readers via Web 2.0 technologies, editors use Twitter. They tweet about current articles they are working on, recently published articles in other news sources, current events and what’s going on in the office at The Breeze on production day. The Twitter followers retweet articles from The Breeze and interact with the editors online.

The marketing coordinator monitors The Breeze’s Web site to see which photos, headlines and advertisements are getting the most clicks, unique views and page view time. Upcoming events and big headlines are also announced on The Breeze’s Facebook page, where editors, managers and the marketing coordinator can also interact with target audiences.

The Breeze also hosts events in which readers can interact with writers and editors face-to-face. For instance, The Breeze has hosted a stand-up comedy show for its humor columnist. The past two shows have had a 250-person turn out. The most recent show was co-hosted with a local cookie delivery shop that advertises with The Breeze. The proceeds from cookie sales at the show went to a local charity.

The Breeze also sets up tables around campus during the first few weeks of the fall semester at which the editorial and advertising staff hand out copies of The Breeze early in the morning to students, faculty and staff passing by. The editors take suggestions for future story ideas and recruit future contributing writers. These events allow readers to put a face to the bylines they constantly read.

Although The Breeze has set a few annual projects and ongoing marketing programs into place, the marketing coordinator and managers are always on the look out new campaign, project or program ideas. The Breeze has truly found ways to utilize interpersonal and Web 2.0 strategies to promote readership and loyalty to a print medium.

8

‘Beard of the Week.’ Thursday, November 5, 2009

BEARD OF THE WEEK!

new furniture package coming soon

-$5 %30-(230$ / "* &$ 5(2' +$ 2'$0 126+$ 1.% 1 %.0 % ++

breezejmu.orgÂť L I F E

Send pictures of your beard or attempt at one for ‘No Shave November’ to breezearts@gmail.com for the chance to be ‘Beard of the Week.’

YOUTUBE | Makers Donate Proceeds from page 7

“At that point some producers had approached us about making a second feature length film, which we were going to call ‘Sleep Shift,’ � Chan said. “There were some issues, though, since our male lead was an Asian male. The producers thought it wouldn’t be profitable, so the project was shelved.�

The letdown didn’t disenchant Wong Fu, however. “That whole experience allowed us to see first hand what the film industry was like,� Chan added, “There are all of these stereotypes in the media about Asians and how we all speak with an accent and do Kung Fu. We wanted to show that not all Asian- Americans were like that.�

Though most of their popularity lies with the Asian-American audience, their creations have attracted more than just their fans’ attention.

Recently, CNN ran a short segment about Wong Fu and how they were working to advance AsianAmericans in the media. “We actually didn’t set out to be the ‘heroes’ of Asian-Americans,� Fu said. “It just happened by accident. But now that we’re given this huge responsibility, almost, I feel like it’s our duty to take it seriously.�

Wong Fu’s channel now has more than ď™€ď›œ,ď˜źď˜šď˜š subscribers. They’ve also expanded to include a merchandise line. “We don’t really get a lot of money off of the shorts themselves,â€? Chan said, “So the shirts and everything help pay for the basics: food, rent and yeah, food.â€?

Recently, though, Wong Fu began to show a

little heart. Since August, they have taken some of their proceeds from merchandise sales and donated to various charities. For example, October’s charity was the Susan G. Komen for the Cure Fund.

Tuesday night saw the premiere of new projects Wong Fu have worked on over the past few months. They announced they would be working with Kevin Wu (known as KevJumba on YouTube) on an upcoming Web series. As a surprise, they premiered a very rough draft of the first episode.

In addition, the group screened a short film from their series “The One Days HK� — a group of films filmed in one day. Though the film was in Cantonese, there were subtitles for those who haven’t brushed up on their Asian languages.

What’s in store for Wong Fu’s future includes more than just viral videos. Last year, they began their International Secret Agents concert series, which highlights up-and-coming Asian-American artists. The opening show featured the musical group Far*East Movement and winners of “America’s Best Dance Crew,� Quest Crew. “We hope to one day move ISA from Los Angeles and San Francisco over to the East Coast; maybe New York City and D.C.,� Wong said.

As far as their films go, they’re hoping to produce another feature length film, while avoiding the fiasco that was their last attempt. “We’re really keeping our fingers crossed that this new movie pulls through,� Chan said. “Who knows, maybe we’ll stop by JMU again when we go on our next screening tour.�

PLAY | Martin’s Script Provides

Comedy Mixed With the Profound from page 7

be passionate about something.�

The passion pervades not only the performances but also the characters’ surroundings onstage.

JMU alumnus and seasoned set designer and art director John Burgess has returned as director of technical productions and oversaw the set design for the play with input and help from junior studio art major Julia Kennedy.

Because of the advanced technical nature of the set, Burgess focused on how the set works while Kennedy concentrated on its appearance. “One of Julia’s ideas was that the world felt kinda like a painting,� Burgess said sitting in front of the student-painted set filled with long strokes of the paintbrush along the walls giving evidence of the artist’s hand.

Kennedy’s inspiration also came from her weekend visit to the real bar in Paris while she

studied abroad in London last summer. She absorbed her surroundings and combined her knowledge of Picasso’s work with the requirements of the script and produced the intriguing bar now atop the Latimer-Shaeffer stage. “This is more like a puzzle. This wasn’t a normal set design,� Kennedy said.

Steve Martin’s unusual script throws the characters into a bar, and at points it seems like it’s just an excuse to get laughs. However, it borders on the profound, making the audience question the purpose of art versus science, and which one truly shaped the ď˜şď˜šth century. Martin is clever not to give answers or to become too philosophical and towards the play’s end a mysterious visitor from the future enters to make the characters question their respective arts.

With the cast’s passionate performances, the unique set and Martin’s entertaining script, the show captivates the audience while in the theatre and long after the final bows.

Michael Eastham & Andrew Laffer ++ (-"+31(4$ 123#$-2 +(4(-& /0(4 2$ !$#0..,1

! 2'0..,1

were CAUGHT reading

7

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...and won Dinner for Two! Get caught reading The Breeze every Monday for your chance to win.

Make Your Business an Integral Part of the JMU Lifestyle

http://ui.constantcontact.com/visualeditor/visual_editor_preview...

Introducing the Off-Campus Life Guide!

Make an impression early on in the year!

Advertise in The Breeze's brand new Off-Campus Life Guide.

This special section features places to live, dine, shop and explore in Harrisonburg and the surrounding Shenandoah Valley.

Prices starting at just $95!

Publication Date: Sept. 17, 2009 Deadline: Sept. 10, 2009 Speak with a sales representative today!

Reply to this email or call (540)-568-6127.

1 of 2

12/16/09 9:00 AM

Make Your Business an Integral Part of the JMU Lifestyle

http://ui.constantcontact.com/visualeditor/visual_editor_preview...

Forward email Email Marketing by This email was sent to jenkinbd@jmu.edu by thebreezeads@gmail.com.

Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

The Breeze | 800 South Main Street | MSC 6805 | Anthony Seeger Hall G-1 | Harrisonburg | VA | 22807

2 of 2

12/16/09 9:00 AM

25,000 Copies of Your Ad, For as Little as $171!

http://ui.constantcontact.com/visualeditor/visual_editor_preview...

Two-Issue Special: Family Weekend and Homecoming!

The Breeze thebreezeads@gmail.com www.breezejmu.org

They're the two biggest weekends of the year -- be there!

Thousands of family members and alumni will be pouring into Harrisonburg for two booming weekends in October. The Breeze will feature a Family Weekend special section and a Homecoming special section.

The Details: 25,000 copies will be distributed in the football stands at both weekend games, at hotels, on campus, at Family Weekend events and mailed to Alumni.

This is a two-issue package. You'll need to advertise in both of these special sections.

1 of 2

12/16/09 8:59 AM

25,000 Copies of Your Ad, For as Little as $171!

http://ui.constantcontact.com/visualeditor/visual_editor_preview...

You'll get a 10% discount on the total purchase for both issues.

Deadline: September 17 Family Weekend Publication Date: October 5 Homecoming Publication Date: October 12

Forward email Email Marketing by This email was sent to jenkinbd@jmu.edu by thebreezeads@gmail.com.

Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy.

The Breeze | 800 South Main Street | MSC 6805 | Anthony Seeger Hall G-1 | Harrisonburg | VA | 22807

2 of 2

12/16/09 8:59 AM

The Bree

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Stand

nts:

up Co medy Show

Monday, Nov. 9th 8 p.m.

Grafton-Stovall Theater $2 Sponsored by:

photo by: Elizabeth Swain

540-569-6127 thebreezeads@gmail.com

Best Newspaper Marketing/ Promotion Plan Every year we try to increase readership to The Daily Reveille, and in 2009 we had a diverse strategy to Every year we try to increase readership to The Daily Reveille and in 2009 we had a diverse strategy to increase readership of both the printed version and online products. To increase readership of the printed paper, we had a 10‐step approach: 1. Increase distribution points on campus and in the community • Off‐campus added 6 key additional locations • On‐campus added 8 additional locations 2 2.

Hand to hand distribution of particular issues Hand to hand distribution of particular issues • First day of the semester our editorial and advertising team hand out copies of the paper in high traffic areas • At graduation ceremonies we hand out copies of our graduation guide to visitors • At home games, we distribute an additional 2,000 papers from Friday to tailgaters on campus 3. Ongoing marketing effort to promote the student “personals” classified section to create buzz and interest in the paper p p 4. Create clever campaigns to create awareness about the paper • Reveille goes “GREEN” • Classifieds campaign 5. Created new products for students to use and promoted their existence with ads and campaigns • Online Dining Guide • Online Housing Guide • Valentine’s Day “Shout‐Out” page • Online Puzzle Page with new puzzles and answers to daily printed puzzles 6. Sold highly sought after items reproduced by the paper • Mike the Tiger “Sneaux Day” collages • National Baseball Championship posters 7. Sponsorship of Student Media events and promotional campaigns to increase awareness • Annual Spring Living Expo Annual Spring Living Expo • Spring Alcohol Awareness • Safety Ads about texting while driving 8. Offer some student “help” messages and PSA campaigns to attract attention to the paper as THE source of information • Welcome back ads • Drop date reminders Drop date reminders • Finals reminders 9. Promotion of the paper and additional paper operations (like advertising and design) through testimonial ads/hiring campaigns about the benefits of working for the newspaper 10. Marketing office conducted a survey on readership regarding our direct competitor on campus, a weekly publication we’ve never addressed “head‐on” in sales competition • We shared and discussed the results with the sales team • Editorial was invited to our presentation and participated in discussion about how to take whatever market share they have with editorial changes • We created a simple presentation that was just being shared with clients in December 2009

Personals Ad Campaigns

Personals Ad Campaigns ‐ Holidays

Reveille GREEN ads

Ads promoting online guides

Classified Ad Campaigns

Living Expo advertisements

Ads for Sneaux Ads for Sneaux Day Collages & Day Collages & Championship Posters

Student “Help” messages and outreach ads

Alcohol Awareness Ads

Texting While Driving Awareness Ads

Hiring Ads – Testimonial Campaign part 1

Hiring Ads Testimonials part 2

Wednesday, September 23, 2009 Dear Business Owner, The University Star is happy to announce our newest endeavor called Shop San Marcos. Shop San Marcos is a local business awareness campaign to encourage Texas State University and San Marcos to spend their dollars locally whenever possible. With the economy being so unpredictable and many local businesses experiencing financial difficulties, we know that keeping dollars in our community will make it stronger and more stable. The promotional campaign will begin Thursday, October 1 and we are happy to have the San Marcos Chamber of Commerce as a key supporter.

Shop San Marcos will promote your business to Texas State students, faculty and staff and also to San Marcos residents. Shop San Marcos will connect these people with a brand they can identify with: the award-winning school newspaper. Customers and visitors will recognize your business as an extension of the Texas State community by being a Star-approved affiliate. Also, by becoming part of Shop San Marcos, you will be showing your support for the university, as the money you donate will help The Star to reach our goals.

Participants of Shop San Marcos will receive a quarterly newsletter announcing The Star’s upcoming events, new Shop San Marcos members, and all the latest Shop San Marcos info. It will also serve as a means to advertise to fellow business owners within the community. Maroon and Gold Level members will receive priority placement in promotional ads and radio spots and will be listed at events as sponsors.

Membership levels are: • White Level Make: $100 donation to The Star Receive: Shop San Marcos window sign • Maroon Level Make: $250 donation to The Star Receive: Shop San Marcos window, priority placement in in-house ads, Shop San Marcos promo pieces, and sponsored event promos • Gold Level Make: $500 donation to The Star Receive: Shop San Marcos window sign, priority placement in in-house ads, Shop San Marcos promo pieces, and sponsored event promos, and receive a FREE quarter page ad in the tabloid special (Satellite) of your choice.

We hope you participate in Shop San Marcos, and we would like to invite you to attend our kickoff party on Friday, October 9 from 68pm in Old Main 320. The kickoff party will be an opportunity for you to learn more about Shop San Marcos and signup to be a participant. A brief multi-media presentation will be shown, and finger foods will be served. Parking is available at the Pleasant Street parking garage or Bobcat Trail. There is also limited accessible parking on Old Main Drive. Parking will be free, and displaying visitor’s permit will not be necessary.

We look forward to receiving your RSVP, which is due Tuesday, October 6, and we appreciate the chance to build a stronger local community together. If you have any questions about Shop San Marcos, please contact us today.

Sincerely, The University Star Team email: starad1@txstate.edu; phone: (512) 245-3487

THE UNIVERSITY STAR 601 University Drive | Trinity Building 101 | San Marcos, Texas 78666 phone: 512.245.3487 | fax: 512.245.3708 | WWW.UNIVERSITYSTAR.COM Texas State University-San Marcos, founded in 1899, is a member of The Texas State University System.

Local Awareness Campaign

Brought to you by The University Star



What is Shop San Marcos?

◦ A Local business awareness campaign



Our Mission:

◦ To encourage San Marcos residents and the Texas State community to buy from small, local businesses

ď ˝â€Ż

The Star believes a local campaign will benefit the community and Texas State by promoting awareness of local businesses, and will, therefore, aid the local economy as a whole

The University Star

Shop San Marcos

Creates awareness of local businesses

More $ circulating in the community/buzz about your business

Will benefit residents/attract more students

Generates revenue for the community

More $ for community improvements & involvement

SSM flow cycle

1.

2.

3.

4.

5.

6.

It It It It It It

keeps dollars in our economy makes us unique creates local job opportunities nurtures our community helps the environment conserves tax dollars



Mainly independently owned and operated



Must not publicly-traded



(Franchises to be reviewed on case-by-case basis)

Must employ primarily San Marcos residents and/or Texas State students

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Must contribute to the city tax base

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Must be involved in community events

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Benefits the local economy, as well as your business

Shop San Marcos logo will promote your brand identity and affiliate your business with Texas State through The Star Link yourself with other small, local businesses More exposure to our ever-growing student population

30,816

31,000 30,000

29,105

29,000 28,000 27,000

28,121 26,783

27,129

27,485

26,000 25,000 24,000 2004

2005

2006

2007

Fall Enrollment

2008

2009



White – Donate $100

◦ Receive Shop San Marcos window sign



Maroon – Donate $250

◦ Receive window sign and priority placement on inhouse ads and SSM events and promotions



Gold – Donate $500

◦ Receive window sign and priority placement on inhouse ads, SSM events and promotions, and receive a FREE quarter page ad in the Satellite issue of your choice

 

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First, decide which level member you will be Receive your window sign to be placed inside your business Sit back as The Star promotes your business in advertisements, at events, and in the quarterly Shop San Marcos newsletter Reap the benefits and watch your business thrive!

Contact: (512) 245-3487 StarAd1@txstate.edu

TEXAS STATE DEMOGRAPHICS

PHONE

512.245.3487

FAX

512.245.3708

ADDRESS WEB Figures taken from the Office of Institutional Research Fact Book at www.txstate.edu/ir

601 University Drive-Trinity Bldg., 101 San Marcos, Texas 78666 www.universitystar.com

SHOP SAN MARCOS is a collaboration between individual small business owners in San Marcos and The University Star.

We hope to educate consumers about the cultural, environmental, community and economic benefits of shopping at locally owned and operated businesses.

FOR BUSINESSES, we provide an opportunity to showcase the advantages of your local business through LEFT TO RIGHT:

advertising and promotions.

ITINERARY FOR INDIVIDUALS, we are a resource to find out what

6–6:30

people want from San Marcos. We pose a community outlet

NETWORKING & APPETIZERS

that will reinstate the history of San Marcos by providing

6:30–7

knowledge of older local establishments. We also build communal relationships by strengthening connections across people, businesses and non-profits.

POWERPOINT & MULTIMEDIA PRESENTATION 7–7:30 BUSINESS SIGN-UP & DESSERT

Jodie Claes Samantha Manley Marissa Alonzo Krystal Slater Corey Carmack

SALES STAFF

Jodie Claes Advertising Coordinator Time at the Star: 16 years Major: BA, Communication Studies, 2001 from Texas State Hometown: Hobson, TX (now live in Kyle, TX) Samantha Manley Senior Account Executive/ Marketing & Promotions Time at the Star: 3 years Major: BA, Mass Communication, 2008 from Texas State; current Mass Communication Grad Student Hometown: Freer, TX Marissa Alonzo Account Executive Time at the Star: 1st Semester Major: Mass Communications Junior Hometown: Corpus Christi, TX Krystal Slater Sales Manager Time at the Star: 3 years Major: Marketing Senior Hometown: San Antonio, TX Corey Carmack Marketing & Promotions Assistant Time at the Star: 1st Semester Major: Mass Public Administration Senior Hometown: Copperas Cove, TX

UNIVERS

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B RO U G H T TO YO U B Y T H E U N I V E R S I T Y S TA R

january Newsletter

hello!

I n t e r e s t i n g S t o r i e s ( Fa l l 2 0 0 9 )

Since the fall semester started, many exciting and newsworthy events have transpired in San Marcos and at Texas State, and The University Star has not missed a beat. Our reporters, editorial staff and photographers have worked hard thus far to provide its readers with late-breaking news stories, entertainment pieces, sports, opinions, letters-to-the-editor and information about city and campus upcoming events.

This semester, The Star has covered many happenings on the Texas State campus. For example, our reporters follow rallies, campus affairs, academic lectures and all official sports events. One particular Star story entitled “Oh Rats,” which informed readers of a rat infestation in a campus dining hall, created such a buzz that it was picked up as a story in The Austin-American Statesman. The Star continues to cover stories on campus improvement and beautification projects, campus crime reports, dorm and university life, events at our Round Rock Higher Education campus, and the anticipated opening of a Texas State campus and courses in San Antonio.

In addition to covering campus events, The Star provides its readers with up-to-date information about San Marcos and other regional and national news. Of particular interest this semester are the new San Marcos bar hours. Now that

many bars on The Square and throughout the city are allowed to remain open until 2 AM on a trial run, The Star has reported many stories discussing feedback from students, residents, bar owners, city officials and police. Moreover, The Star also continues to bring information on new businesses opening throughout the city as well as the upcoming development of the Springtown Center. We also bring to you city news like information about the closing of “Dog Beach” and upcoming river cleanups, as well as information about upcoming festivals like Sights and Sounds of Christmas. Regionally, nationally, and globally, The Star covers such news as global headliners, political stories and debates, and other events in the surrounding areas like Austin City Limits and South by Southwest.

In addition to The Star’s regular papers every Tuesday, Wednesday, and Thursday, we also put out at least one special issue a month, Satellite, featuring feature stories meant to draw reader attention. Since the beginning of the fall semester, The Star has printed the following special issues: Back to School Issue (8-11-09), Student Organization & Volunteer Guide (9-309), and the Homecoming issue (10-13-09). Our most recent special issue was the San Marcos Stars issue, which hit the stands on Thursday, November 19. This issue featured stories about the “best-of” San Marcos businesses, as voted

by Texas State students, faculty, and staff. Please be sure to pick up a copy of this issue and read all about the San Marcos businesses that won in this year’s polls!

MEMBERS UNIVERSI

N.

TY ST.

JS

Run Date: 1.19 Deadline: 1.05

New Beginnings

Run Date: 2.11 Deadline: 1.28

Valentine’s Day

Run Date: 2.25 Deadline: 2.11

Housing Guide

Run Date: 4.29 Deadline: 4.15

Finals

upcoming events at Texas State 1.19

First day of classes

1.27

Texas State vs. UTSA Men’s & Women’s Basketball I-35 Orange vs. Maroon Rivalry

2.3

Career Services Summer Job Fair

2.16.–2.21

Theatre production of Arcadia

2.20

Bobcat Days

3.16

Off Campus Housing Fair

3.27

Bobcat Build

4.30–5.1

The University Star 100th Anniversary Celebration

contacts Editor in Chief

Amanda Venable stareditor@txstate.edu

Chamber of Commerce (Gold) GUADA

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special issues

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Tuttle Lumber (Maroon)

For News Coverage:

News Editor Allen Reed starnews@txstate.edu

For the latest in fashion, music & more:

Trends Editor Thea Setterbo starentertainment@txstate.edu

Phone payments & classified ads

starclassifieds@txstate.edu

SM Laser & Body (White) Village Sensei (White)

LEARN MORE ABOUT SHOP SAN MARCOS AND HOW TO BECOME A MEMBER ON PAGE 3.

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january Newsletter

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The Star’s multimedia department is dedicated to being the preeminent college hub for communication. In the production studio, The Star is striving to engage readers through new means. There is enhanced communication with students through social media applications such as Facebook and Twitter. The Star is also working with campus radio station KTSW to connect with students such as a recent audio podcast that highlighted favorite moments from the Austin City Limits music festival. Also, The Star is utilizing interactive graphics to become a better source of information for the community.

These projects, such as information on the NCAA redistricting conferences, are newer attractive methods of engaging students.

The Star’s Web site is creating new avenues for storytelling. There is a goal for online videos to be posted at a minimum of three to four per week. One recent project includes the videos posted through out the week of October 19 – Oct. 22 where The Star worked with the mass communication department to livestream the panels for Mass Communication Week. Also, photographers are putting up more slideshows online. Where the limitation used to be two or three, now The Star can put up an endless number of great photos to represent to students.

Through our multimedia department, The Star is overcoming the limitations of print copy. Through online access and the possibility of publishing content on weekends, The Star could become a seven-day-a-week publication.

A D W I NS AT NAT I ON W I D E COM P ET I T I ON The advertising department of The University Star is committed to providing the highest quality services to its clients. This is a commitment that has not gone unnoticed. The prestigious Associated College Press recognized The Star in the annual ACP Advertising Awards. From a pool of many college newspapers throughout the country, The Star was awarded 2nd place for its display ad (shown right).

Sales Manager: Krystal Slater starad2@txstate.edu Marketing/promotions: Samantha Manley sm1299@txstate.edu

Media Specialist Matt Lynch matty@txstate.edu Web Editor Scott Thomas webeditor@txstate.edu

athletic events B as ke tball WOMEN

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12.08.09 Sun. 12.20.09 Sat. 01.23.10 Wed. 12.20.09

Huston-Tillotson vs. TSU 12 P.M. Our Lady of the Lake 1 P.M. Lamar vs. TSU 4 P.M. Sam Houston State vs. TSU 7 P.M.

MEN

Sat. 12.12.09 Tues.

12.29.09 Sat. 01.02.10 Tues.

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U.T. vs. TSU 3 P.M. Texas Lutheran vs. TSU 7 P.M. SMU vs. TSU 4 P.M. Oklahoma Panhandle State. vs. TSU 7 P.M.

Wed. 01.13.10 Sat. 01.16.10 Wed. 01.27.10 Sat. 01.30.10

Texas A&M Corpus Christi vs. TSU 7 P.M. Central Arkansas vs. TSU 4 P.M. UTSA vs. TSU 7 P.M. U.T. Arlington vs. TSU 4 P.M.

Sports Editor: Lisa Carter starsports@txstate.edu

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january Newsletter

Congratulations to the 2009 San Marcos Stars

SHOP SAN MARCOS

This program was Y ST. designed to bring .

LUPE STtogether the San Marcos GUADA N. LB community and Texas JS T. State.

It encourages .

T S NS PKI residents and students HO to shop locally and work together whenever possible. As the Texas State population continues to grow and with the down economy, we felt this program would help local businesses. Our philosophy is if San Marcos is doing well, The Star can do well too.

A kick-off event was held on October 9. The benefits of Shop San Marcos were showcased with a multimedia video and a PowerPoint presentation. Both features are available on our website at www.universitystar.com.

UNIVERSIT

COMMUNITY SERVICE

In August The Star helped the Hays-Caldwell Women’s Center with their ‘move-out day’ from their old facility. We helped move furniture, toys, and clothes in to their new facility. We also helped with the marketing and advertising of their rummage sale.

The Star partnered with the Alumni Association and KTSW for Bobcats Back the Bank, an event to collect canned food donations for the Hays County Food Bank. Over a half a ton of food collected in this one day event.

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American/Steakhouse 1st Saltgrass Steakhouse 2nd Texas Roadhouse 3rd Palmer’s Restaurant Bar

Italian 1st Italian Garden 2nd Carino’s Italian 3rd Fazoli’s

Asian 1st Rose Garden 2nd Thai Thai Café 3rd Kobe Steakhouse

Mexican 1st Garcia’s 2nd Herbert’s Taco Hut 3rd Lolita’s & Los Cucos (Tie)

Auto Repair 1st Frank’s Automotive 2nd Goodyear 3rd B & B Body and Paint

Music 1st Cheatham Street 2nd J’s Bistro 3rd Triple Crown

BBQ Ist Fuschak’s Pit Bar B Q 2nd Woody’s Barbeque and Catering 3rd Wing Stop

Nail Salon 1st Hollywood Nails 2nd Spa Pro Nails 3rd Amazing Nails

Billiards 1st Sean Patrick’s Irish Pub ‘N Texas Grill 2nd Cat’s Billiards 3rd Bum’s Billiards

Nightlife 1st Nephew’s 2nd Bar One 41/Barfish 3rd Showdown

Boutique 1st Paper Bear Hear Works Co. 2nd Strut 3rd Centerpoint Station

Pizza 1st Valentino’s Pizza 2nd D’Blazio’s 3rd Zen’s Pizza Bistro

Burgers 1st Tap Room 2nd Gil’s Broiler 3rd San Marcos River Pub and Grill

Sandwich/Wrap 1st Alvin Ord’s 2nd Which Wich? & Zookas Ultimate Burrito (Tie) 3rd Root Cellar

Coffee 1st The Coffee Pot 2nd Mochas & Javas 3rd Tantra Coffeehouse

Secondhand Shop 1st Retro Exchange 2nd Goodwill 3rd Vagabond

Date Spot 1st Palmer’s Restaurant Bar 2nd Saltgrass Steakhouse 3rd Kobe Steakhouse

Specialty Shop 1st Sundance Records 2nd Stratosphere Lounge 3rd Planet K

Hair Care 1st Mink 2nd Classic Cuts 3rd Out of the Blue Salon

Tattoo Parlor 1st Classic Tattoo and Body Piercing 2nd Mystic Marks Tattoo 3rd Monster Tattoo

Happy Hour 1st Grins Restaurant 2nd Saltgrass Steakhouse 3rd Plucker’s Wing Bar w w w. u n i v e r s i t y s ta r . c o m

january Newsletter bi r t h d ay c e l e b r at i o n

In 1911, a publication was born, which developed a bond greater than anybody could have possibly imagined.

This bond evolved because one young student was tired working night and day milking cows and carrying wood to earn money for his room and board. Little did Fred Adams, who created the student newspaper, know at the time, his decision would result in one of the oldest traditions on campus. f u n d r a i s i n g a n d d o n at i o n s

As part of the planning for these events we would like to ask for your help. During a previous reunion, an endowed scholarship fund was created for the benefit of student staff through scholarships. To date, this endowment has just over $25,000 in its account. We would like to bring that up to $100,000. And we need your help!

Imagine how wonderful it would be to announce reaching this milestone at the

As one of the oldest student publications in Texas, The Star has published steadily through the Great Depression, two world wars, and through the Korean, Vietnam, Gulf and Iraq conflicts. It is even maintaining its responsibility in defending the First Amendment in 2009, during the toughest economic times since the Great Depression.

Lyndon Johnson, summer editor of the publication in 1928 and 1929, may have received reunion! Your gifts and pledges can help us make this possible. Scholarships can be the difference in a student being able to afford to work at The Star and gain valuable experience.

Contributions of door prizes and silent auction items are a crucial part of our fundraising efforts.

If your business is not able to financially contribute perhaps you can provide an item for a giveaway or to be auctioned off.

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the most national notoriety, however, everyone who has ever worked at the publication has played a significant role and made a valuable contribution to The Star’s success.

To kickoff our 100th year of publication The Star will be hosting a Golf Tournament and Alumni Reunion on Friday, April 30 and Saturday, May 1, 2010.

To contribute financially or to provide an item for donation please contact Linda Allen at la06@txstate.edu or Jodie Claes at jb33@txstate.edu.

Friday, april 30 Golf Tournament 11 AM Box Lunch & Registration 1 PM Shotgun Start 6 PM Awards & Buffet Meal SATURDAY, MAY 01 REUNION & HALL OF FAME INDUCTION 5 PM 5–8 PM 6–8 PM 8–10 PM

Happy Hour Silent Auction Meal & Banquet Entertainment

E-mail “Hall of Fame” nominations to Linda Allen at la06@txstate.edu by Friday, March 05, 2010.

More information regarding the reunion will be available during the upcoming months at www.universitystar.com or please call (512) 245-3487.

A member of The Texas State University System

www.universit ystar.com

Newspaper Marketing/Promotion Plan The University Times UNC Charlotte Seeing the need for increased readership and awareness of both the newspaper and website, the staff at the University Times planned and participated in several promotional events throughout summer and fall semester. Staff members tried to include house ads in every issue of the paper and host or participate in special events each month.

They hope to continue the efforts throughout the spring semester.

SOAR Starting in June, representatives of Student Media participated in Student Orientation and Registration (SOAR) sessions. At least two students and one professional staff member worked at the Student Media table to promote all areas of Student Media including The University Times and Nineronline.com. This was an opportunity to hand out issues of the Survival Guide to freshmen and transfer students and to inform them about the twiceweekly newspaper, and website.

Workshops In August, Student Media Workshops were held to introduce/promote all areas of Student Media including The University Times, Nineronline.com, Radio Free Charlotte, Sanskrit and Student Media Marketing. For two days before the start of the semester, students were introduced to each area of Student Media, trained and considered for employment.

This again, was another opportunity to promote the newspaper and website.

House Ads Another component of the marketing plan were house ads. House ads started running to promote The University Times and Nineronline.com in August. Ads to recognize the Employee of the Month started in September and continue throughout the year.

Pizza and a Paper The Pizza and a Paper event was held at the Belk Tower to promote the University Times and was an effort to increase readership during the month of September. More than 300 slices of pizza were given out in about an hour and a half. Promotion before the event consisted of house ads, handbills and yard signs. A “thank you� ad was run after the event as well. During the next couple of weeks following the event, there was a 20 percent increase in pick-up rates.

Hawking Papers Dana Nigro, managing editor, passed out newspapers on every publication date in the student union during the month of October. This was a way for her to meet the current readers and possibly garner new readers.

Rack Posters Posters were placed in newspaper racks around campus to promote the different areas of

Student Media, especially The University Times and Nineronline.com. These stayed up during the entire fall semester.

Niner Knowledge Niner Knowledge started appearing before movies in the Student Union Theater.

Sponsored by The University Times, these were slides that displayed UNCC trivia. It was, and continues to be, a goodwill effort by the University Times to provide students with information about the University.

Category 3D: Best Newspaper Marketing/Promotion Plan

The University Daily Kansan has had a loyal readership at The University of Kansas for more than 100 years. That audience is something we at The Kansan work hard to both maintain and grow. The Kansan’s 2009 promotional plan was centered on interactive, audience-centered promotions coupled with promotional merchandise to increase both readership and student/ Lawrence community awareness.

2009 brought a barrel of “firsts” for The Kansan. The Guide was KU’s first student oriented search engine for restaurants, bars and events in Lawrence. The first weekly Kansan sports special section, The Wave.

The Kansan Open was the first charity-event golf tournament for students in Kansan history. To ensure the success of these products and events The Kansan developed several print and online campaigns to drive traffic to the web site and increase awareness. Investing in promotional merchandise to reward our readers created synergy between the campaigns and the events.

Newspapers do not work without readers and therefore we strive to maintain the audience we currently have while at the same time growing it in as many ways as possible. One of the first ways we’ve done this is to build brand loyalty with freshmen from day one so that they will serve as loyal readers for the four to five years that they are students. Every Fall the University holds a week-long event known as Hawk Week on campus where 4,000-5,000 freshmen and transfer students learn more about the university and all it has to offer. The Kansan had a large presence this year handing out thousands of t-shirts, tote bags and playing cards all with our logo on them. These items not only built loyalty immediately with new students but as they were worn and used around campus throughout the semester they helped brand the paper even further and were major contributors to 86% of freshmen reading the paper at least once a week and Kansan return rates being lowered by from 11% daily to 7%.

Beyond merchandise we also look for other ways to reach our audience. To lower return rates at all of our outdoor distribution racks we made laminated flyers that resembled street signs, for instance, one looked like a “stop sign” and read “STOP *Grab a UDK*.” This helped combat a trend of some students missing the rack as it was outside their field of vision and the sign helped draw their attention to our product. To help kick off our new weekly sports product, “The Wave” we teamed up with the Student Union to directly hand out hundreds of copies of the section to fans on their way to the football game each Saturday. Not only did we hand them out to students but we were also able to reach the broader audience of alumni, parents and other visitors.

Every Wednesday during the summer Kansan students handed out editions of the summer paper for three hours while at the same time wearing shirts around campus promoting the “Every Wednesday” aspect of the summer paper as well. We also looked to reward our readers, one method of which was, “secret shopper.” This is where we hit campus to find random students who were reading the paper and rewarded them with merchandise including the aforementioned t-shirts but also reproductions of our men’s basketball national championship front cover. We’ve also recruited local merchants to aid in this; Englewood Florist participated by giving flowers to students. The Granada, a Lawrence music venue, has given student readers concert tickets to shows. Many of the students who won these prizes were promoted in the paper in promotional ads so that other students knew that they also could win prizes. All of these were contributing factors to our return rates dropping by nearly 37% daily. Dropping our return rates also helped give us the security to expand our circulation to off-campus areas such as apartment complexes and other local businesses and at the end of the day allowed us to increase our circulation in total by over 4%.

Along with interactive promotions to increase readership, The Kansan has also executed many co-promotions in the last year to help promote not only advertisers but ourselves as well. We looked to re-create the atmosphere of KU home basketball and football games through “Away Game Watch Parties” with a local sports bar, Jo Shmos. At these events students came, did chants for their team, listened to the fight song all while enjoying specials on food and beverage. At commercial breaks they were given Kansan promotional merchandise and copies of that day’s paper and also had chances to win bigger prizes such as framed posters through drawings. At “The 90s Party” we partnered with Granada, a local nightclub for a nineties themed party with themed songs, drawings as well as take-home merchandise from our paper. Hundreds upon hundreds attended and danced the night away beneath banners and posters promoting The Kansan. The Kansan also held “The Kansan

Open” charity golf tournament in conjunction with Alvamar golf course. Hundreds of students enjoyed a day of golf, were given bags of Kansan merchandise and products with over $2000 of the days proceeds being given to a local charity for disabled children. Not only did this help brand our paper but helped the community as well.

One of our most successful promotions was a campus wide contest in conjunction with Kansas Athletics called “The Search for the Shirt”. Students were asked to brainstorm a slogan for a new Gameday shirt, submit it via our web site and finally vote for their favorite slogan after it was narrowed down to five finalists.

The winning slogan was given a prize package from our paper and KU Athletics that included an I-pod and an autographed basketball. Nearly a hundred students submitted slogans with hundreds more voting on the winning slogan. Nearly 2,000 shirts have been sold all with our paper’s name and our web-site on them. Most importantly though the promotion helped the student body’s voice be heard and kept them reading each day and you can see students wearing them on nationally televised games. This promotion was also a factor in helping increase our web traffic by nearly 11% this past year.

In this uncertain time for newspapers The Kansan pushes on. Through promotions we’ve lowered our return rates, increased our circulation and attracted new readers to both our print and web products. These promotions have helped brand us not only in the short-term but will continue to brand us in the long-term also and help ensure our prosperity for years to come.

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In 2009 the most successful Kansan promotion was the “Search for the Shirt” contest. The promotion drove thanKansan 300 hitspromotions to our web site has sold more In 2009 one of the mostmore successful was theand “Search for the than Shirt” 2,000 contest. shirts since its introduction in October.

Students submit and vote The promotion drove hundreds upon hundredscreate, of students to our for their winning slogan. webfavorite/ site and has sold more than 2,000 shirts since its introduction in October.

Students create, submit and vote for their favorite/ winning slogan.

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The “Street Signs” campaign was developed to cut down the return rates from our distribution bins. The “Stop *Grab a UDK*” was our most eye-catching flyer and The “Street Signs” campaign was developed to cut down the return rates proved to work we lowered return rates*Grab from eleven percent tomost seven percent from ouras distribution bins.

The “Stop a UDK*” was our eyeover thecatching course of theand fallhelped semester. flyer to lower return rates from eleven percent to seven percent over the course of the year.

TheKansan Kansan was The OpenOpen was the the charity first charity golf first golf-tournetournament for KU ment for KU students. It students. It attracted sold-out in its first week hundreds of students and raised more $2000 and raised $2000 for for charity. charity.

THE KANSAN

WHEN: April 5th WHERE: Alvamar THEME: OVER THE TOP Golf Attire. Prizes for best dressed team and individual FEE: ONLY $25 per person. 4 people per team (guys and girls may be on same team) WHAT YOU GET: 18 holes, tournament polo shirt, free cart rental, chances to win tons of prizes, a Sunday Fun Day with your friends

PEN

HOW TO PLAY: e-mail kansanopen@kansan.com with your 1) team name 2) team captain 3) captain’s phone number 4) names of players (you will be contacted for team payment) OR stop by The University Daily Kansan Classified Office in Stauffer-Flint Room 119 between 9 - 5 to sign up in person.

ALL PROCEEDS GO TO CHARITIES

LIMITED SPOTS AVAILABLE Gather your teams quickly.

THE UNIVERSITY DAILY KANSAN + present

YO!

I LOVE THE 90s PARTY

tonight @ THE GRANADA doors @ 9PM

FREE

tons of free giveaways pizza sunglasses slap bracelets and other 90s schwag ...omg i’m so there!

BEST costume WILL WIN dude

90s game console from game guy

chica

tanning package from endless summer tan

crew

tickets to LMFAO at the granada

90s music & videos all night

live dj, band, & vj spin the bottle & other 90s games

GIVEAWAYS PROVIDED BY OUR SPONSORS

CAMpus court at naismith endless summer tan gambino’s pizza game guy the spectacle: dr. lenahan

tonight @ the granada. 1020 mass.

most original Kansan promoTheThe most original Kansan promotion was the “I LOVE THE Party.”THE It had spontion was the90s “I LOVE 90slocal Party. ” sors forsponsors spots inside the venue It begging had local begging for and attracted students. spots hundreds inside theofvenue and attracted more than 300 in attendance. It also recieved “Promotion of the Semester” voted by the Kansan staff.

udk

THE UNIVERSITYDAILY KANSAN

Nearly a thousand of these t-shirts were handed out to incoming freshmen at KU’s annual Hawk Week event. They’re worn daily around campus and were a major factor to us grabbing 86% of the freshmen audience as readers.

Please join US FOR The Daily Texan

2010 HOUSING FAIR

appy Hour THURSDAY, NOVEMBER 19TH Attendees have the opportunity to lock down

FROM 5–8pm

Drungo Ice House 2828 Rio Grande St. 512-478-6666

a huge selec tion of FREE Appe tizers, Beer, and Wine

Attendees can also provide feedback on what you would like to see at this year’s Housing Fair.

Door prizes given e very 30 minutes!

$250 Gift Basket

mark us down on your calendars!

$200 Gift Certif icate

this is one e vent you WON’T WANT to miss OUT ON!

Movie Passes

RSVP OR INQUIRIES: ADVERTISE@TE XASSTUDENTMEDIA. 512-471-1865

COM

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Students attend UT to succeed. The first step toward achieving that success is striking a balance between the many facets of college life.

Longhorn Life strives to help students become familiar with their new surroundings and responsibilities. For many students, this is the first departure from home. College offers many “firsts” and Longhorn Life is here with editorial features to help students sign their first leases, seek tutoring rather than get behind in demanding courses, manage stress and health in proactive ways, find counselors, if life gets tough, volunteer, study abroad, and find the best happy hours, clothing boutiques, coffeehouses and restaurants.

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February 24, 2010 UT Housing Fair!

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HOW TO PARTICIPATE IN THE

Febr uar y 24, 2010

ousing Fair The Info The Daily Texan’s Housing Fair gives you a once a year opportunity to market directly to students on UT’s campus. The Housing Fair will be held February 24, 2010 on the Gregory Gym Plaza, which receives foot traffic of approximately 20,000 students daily (according to RecSports data).

Becoming a participant in The Daily Texan’s Housing Fair is easy! We require a minimum print commitment in our Spring 2009 Longhorn Life publications and a $600 sponsorship fee, which includes the following great benefits in the chart below.

SPONSORSHIP BENEFITS PRIN T: The Daily Texan, Longhorn Life

Logo inclusion on 10 half page promotional ads that publish in The Daily Texan for two weeks leading up to event Logo inclusion in one full page, full color ad that publishes the day of the event in the Daily Texan

Radio: KVRX 91.7 FM

4 announcements per day, for one week leading up to The Daily Texan’s Housing Fair 4 announcements per day thanking participants the week following The Daily Texan’s Housing Fair

TSTV: Dorm station: Channel 15

Cost: $600

plus print commitment

Live interview, filmed at event: Feature airs during the Spring 2010 semester Commemorative DVD for promotional use

Online: DailyTexanOnline.com

Logo inclusion on promotional Web button for one week leading up to the event

Total media value: $3500 There are lots of ways to save!

Sign up before December 1, 2009, and receive the discounted contract rate and a discounted sponsorship fee of only $500 plus a $40 Gift Certificate to El Arroyo

Add On Special: $175

99 on-air name mentions for use any week during the Spring 2010 semester 113 announcement breaks on TSTV, available for use during the Spring 2010 semester.

Daily Texan Housing Fair Contract Spring 2010 • February 24 • Gregory Gym Plaza Company ___________________________________________________________________________________________________ Name ______________________________________________________________________________________________________ Street Address _______________________________________________________________________________________________ City ____________________________________________________State_ ____________________ Zip ________________________ Contact Person _ _____________________________________________________________________________________________ Phone ( Fax (

) ______________________________________________________________________________________________ ) ________________________________________________________________________________________________

E-mail_____________________________________________ Web site_ _________________________________________________

AGREEMENT For the purpose of this contract, “we” shall refer to the Advertiser. We agree to abide by all the requirements and restrictions in the Official Regulations and Conditions of the Contract (see reverse side of contract).

We understand that this is not a binding contract until officially accepted

by Texas Student Media. Advertisers will be assigned space in the order in which Texas Student Media receives their contracts.

In the event that two or more contracts are received at the same time, prioritization will be based on the amount of the advertising purchased.

Texas Student Media will assign what it considers the best space available upon confirmation from the exhibitor. The Housing Fair exhibits are for informational purposes only. No leasing contracts can be signed at the Housing Fair.

TERMS OF CONTRACT Advertiser agrees to purchase the following Housing Fair Package + Housing Fair Fee:

 PACK AGE ONE

 PACK AGE TWO

 PACK AGE THREE

 PACK AGE FOUR

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PAGE & 2–H A LF PAGE A DS (CHOOSE 1 DATE FOR F U LL & 2 DATES FOR H A LF PAGE)

FALL 2009 & SPRING 2010 LONGHORN LIFE PUBLICATION DATES  November 18  December 9

 Janua r y 19  Febr ua r y 10

 Febr ua r y 24  Ma rch 24

Advertisers are not required to run only in Longhorn Life to fulfill contract.

 April 7  April 21

 May 12

Housing Fair Package Total $_______________________________________________+ Housing Fair Fee _ ___________________ accepted by advertiser ____________________________________________________

signature date ___________________

accepted by tsm ________________________________________________________

signature date ___________________

OFFICIAL REGULATIONS AND CONTRACT CONDITIONS For the purpose of this contract, “TSM” shall refer to Texas Student Media.

ELIGIBILITY TSM shall have the sole right to determine the eligibility of booths, including, but not limited to: companies, products, systems, services, booth graphics, printed matter distributed, souvenirs and giveaways, costumes and booth personnel attire, and all other exposition features and activities.

PROMOTIONAL MATERIAL Sample articles, premiums, novelties, publications, souvenirs, printed educational and promotional materials may be distributed from the advertiser’s booth. All such materials must be made available to all attendees so long as the materials are offered. Prizes, contests or drawings are permitted. Samples of handout materials other than literature pertaining to advertiser’s products and services must be approved in advance. TSM may withdraw permission to distribute any material it considers objectionable. Any food or beverage distribution must be approved in advance. Only prepackaged food and beverages will be allowed.

RESTRICTIONS TSM reserves the right to alter or close any booth that does not conform to the provisions of this contract.

No refund shall be due under such circumstances. TSM also reserves the right to exclude any nonconforming party from participating at any future TSM program or to give lowest priority for future events.

BOOTH STAFFING Booths must be staffed during fair hours.

ADMISSION TSM shall have sole control over admissions policies at all times.

ARRANGEMENT OF BOOTHS TSM reserves the right to assign the booth location for each vendor. One six-foot long table will be provided for each advertiser.

INSTALLATION Set up time begins at 9 am.

Introduction While it is the responsibility of news media to provide in-depth, accurate, and unbiased journalism for the community that they represent, it is often difficult to remember that these organizations are members of these communities as well. Because The Daily Pennsylvanian is the campus publication of the University of Pennsylvania with the greatest circulation and most comprehensive news coverage, we embrace the belief that it is our duty to become active participants in the events in which our community takes part, particularly if they represent a charitable cause. Furthermore, it serves as a reminder to our readers that we do not hesitate to embrace our community on a personal level, rather than being confined to dictating the news to students from a figurative ivory tower.

Keeping these philosophies in mind our newspaper decided to be the primary sponsor for the 2009 Relay For Life held on the campus of the University of Pennsylvania on March 27, 2009. The Relay For Life is an annual event held in locations all throughout the country in an attempt to raise money for the American Cancer Society to benefit cancer research. Teams of individuals are formed that participate in the event by staying overnight, walking with others to celebrate the lives of cancer survivors, and by donating money in the form of individual entry fees (in addition to other money they may wish to provide). The following paragraphs will provide a breakdown of our plan with which we carried out our sponsorship.

Provision of Advertising Space Our sponsorship was made official through the execution of a “Sponsorship – Ad Trade Agreement” between representatives with decision making powers of The Daily Pennsylvanian and Relay For Life (see attached). While the specific details regarding the sizes and format of the advertisements can be found by referencing the contract, it is important to note that the provision of advertising space in our daily publication to Relay For Life was our only deliverable required by the agreement. Relay For Life employed various buzz marketing techniques to promote their event, but the only traditional form of media used for the marketing of their event was the advertising that was placed in our newspaper.

Event T-Shirts The first benefit earned by our newspaper for our sponsorship of the event was obtaining the largest and most prominent logo featured on the back of the t-shirts that worn by all of the participants throughout the duration of entire event. Every team member who participates in Relay For Life is provided a t-shirt upon their entry into the event and they are strongly encouraged to wear the shirt immediately to serve as an indication that the individual made a contribution to the success of the event. Individuals are also allowed to keep these shirts upon the completion of the event as well. Because so many members of the University community will wear the t-shirt both during and after the event, the dominant presence of our logo on their clothing will serve as a form of advertisement for our newspaper. Moreover, it is also create an association between our newspaper and a very important charity event in the minds of those who see the t-shirt.

“DP Hour”

Another advantage gained by our sponsorship of Relay For Life was our ability to host an event during the Relay For Life ceremony. Our newspaper was granted a 45 minute time slot to command the center stage and the attention of all of the event participants and do with the time what we pleased. Our marketing department decided to organize a “Quizzo” contest with questions that focused on the history of our newspaper and the University as a whole.

Before the day of the event it was our responsibility to obtain gift certificate donations from restaurants as a source of prizes for the winners of the contest (following the thought that offering a prize may serve as an additional incentive for participation), as well as, compose questions and determine the logistics for the event. Prior to the start of our contest, members of our marketing staff went around the venue generating interest about the contest in addition to having participants sign up to compete in the event. Once we had microphone access we were able to reach several more participants as well. Overall there were over twenty teams that chose to compete in the event, or over 100 individuals.

The greatest profit earned by our newspaper through this competition was the fact that we were the center of attention of the entire event for 45 minutes. Furthermore, the event was run by staff members of our newspaper, so it gave the members of our community the chance to interact with the people involved with the newspaper. This interpersonal interaction could serve as a way to help members of our community realize that our relationship to the community is no different than theirs and that we are students just like them. Without that common ground established it is more likely that the community may feel alienated from the publication.

Event Brochure Our newspaper won the right to print the brochure from the entire event and we did so by producing a four-page broadsheet in a similar format to which our newspaper is regularly printed (see attached). The brochure included a letter from the event chairs, a map of the venue, a schedule of events, a list of event participants, and several stories about the event’s history and cancer survivors. The brochure was handed out to participants as they entered into the venue (in addition to lanyards that featured the logo of our website).

By producing a brochure in the format of our standard print edition it served as an introduction to the newspaper for those who may not have been familiar with it. Furthermore, it acted as a reminder to our readers about the presence of our newspaper on campus and of our awareness of the community. Again, it was also a great way to have our name exposed.

Conclusion This was the third time that our newspaper had attempted to sponsor this event and all signs show that it was a very big success for both parties. The 2009 Relay For Life raised over $130,000 towards cancer research. Moreover, the members of this year’s planning committee eagerly approached us ahead of time for the 2010 event to work out another deal similar to that of 2009. This event was a fantastic way for our newspaper to become more involved in the community and we hope to be involved with this event, and others, in the future.

Daily Pennsylvanian – Relay For Life Sponsorship-Ad Trade Agreement I.) Identification of Parties This agreement is made on February 19, 2009, between Relay For Life (hereinafter referred to as RFL) and The Daily Pennsylvanian (hereinafter referred to as DP) located at 4015 Walnut Street, Philadelphia, PA 19104.

II.) Relay For Life’s Duties The following sponsorship opportunities will be provided by Relay For Life for the DP: A. The DP logo will be on the back of the Relay For Life participant shirts. The DP logo will be positioned below the RFL and American Cancer Society logos, but above all other sponsorship logos. The logo will measure approximately 7” x 3”. a.

In the event that RFL secures a donation of, or greater than, $10,000, the DP logo will be placed below that sponsor’s logo.

B. Part of the back cover of the four-page broadsheet section will be given to the DP to use for a house advertisement of the DP’s choice. The ad will measure 6 columns x 10.5”.

C. Relay For Life will provide the DP with a tent and 1 table, in the designated sponsorship tent area, near the main entrance to the field, for the DP to place a banner and pass out papers and any other tokens.

D. Another DP banner will be placed elsewhere in Franklin Field. a. The banner will be provided by the DP. b. The banner must be received by RFL prior to 5 pm on the Wednesday before RFL. E. The DP will sponsor and run the 12 am to 1 am hour as the main event for that hour. The DP will be allowed to determine the events for this hour. a. The events for this hour need to be determined by March 1, 2009 and approved according to ACS standards. b. If monitor screens are available for use, the DP logo will be displayed during this hour.

F. A PennQuest tent will be guaranteed for the DP team. a. In the event that PennQuest does not maintain its relationship with RFL and RFL does not secure another tent sponsor, RFL will rent a tent for the DP. G. The DP name will appear on all advertisements (with the DP and externally) for RFL promotions. The DP logo will also appear on the Penn RFL website, with a link to www.dailypennsylvanian.com by March 1, 2009.

H. The DP team will get free event registration. Each member of the team will receive a free RFL event t-shirt. a. In order to receive free t-shirts for all team members, participants must be registered by Friday, March 6, 2009. i. Online registration will be taken care of by RFL, but participant information (to be specified at a later date) must be submitted to pennrelayforlife@gmail.com by Friday, March 6, 2009. b. While DP participants may continue to register after this date, RFL cannot guarantee t-shirts for those participants.

III.)

The Daily Pennsylvanian’s Duties

The following will be provided for Relay For Life by The Daily Pennsylvanian: A. Relay For Life will be given a total of 2.5 pages worth of ad space in The Daily Pennsylvanian or 34th Street Magazine. This space can be used any time during the Spring 2009 academic publishing semester. RFL may choose the publication date but the DP will choose the publication. The total ad space can be broken down into any size ad that RFL chooses. The total ad space cannot exceed 2.5 pages (315 column inches). All advertisements must be in black and white and they must be emailed in a high-resolution PDF format. Advertisements should be emailed to cohen@dailypennsylvanian.com three days prior to the desired run date. The ad space can only be used in relation to RFL events.

B. The DP will produce a 4-page broadsheet section to be inserted into March 27, 2009 edition of The Daily Pennsylvanian. All content will be provided by RFL before March 17, 2009. All design and layout will be done by the DP. a. The 4-page broadsheet will be distributed at the DP tent and at the front entrance to the event. The DP will be responsible for getting 1,200 copies of the RFL section to the event one hour before the event begins. b. CAC Committee members may also distribute programs.

Relay For Life

The Daily Pennsylvanian

Name:

________________________

_____Rachel Cohen_________

Signature

________________________

_________________________

Position:

________________________

_____Business Manager______

Sports

T he Daily P ennsy lvani an

W ednesday, M arch 25, 2009 P age 9

Rosen didn’t QuakersCalendar affect Gaines’ March 25-31, 2009 transfer Wednesday, March 25, 2009

2 p.m. Phillies’ World Series Trophy Presentation, Houston Hall 3 p.m. Baseball Villanova vs. PENN, Meiklejohn Stadium 3 p.m. Softball Lehigh vs. PENN (DH), Warren Field

Friday, March 27, 2009 3:30 p.m. W. Lax PENN at Columbia, at New York

Perfect in NYC? The No. 3 women’s lacrosse team looks to maintain its perfect record when it travels to the Big Apple to face Columbia in its third Ivy contest.

Saturday, March 28, 2009 W. track Maryland Invite, at College Park, Md. M. track Navy Invite, at Annapolis, Md. M. Rowing (Light) Murphy Cup, at Philadelphia M. Rowing (heavy) George Washington, at Washington W. Rowing Connell Cup: Columbia/Yale, at New York Noon M. Lax PENN at Cornell, at Ithaca, N.Y. Noon Baseball Dartmouth vs. PENN, Meiklejohn Stadium Noon W. Tennis Princeton vs. PENN, Lott Courts 12:30 p.m. Softball Dartmouth vs. PENN (DH), Warren Field 2 p.m. M. Tennis PENN at Princeton, Princeton, N.J.

Leading off Baseball’s quest for an Ivy League title starts this weekend, as Harvard and Dartmouth come to town to start Ancient Eight play.

Sunday, March 29, 2009 Noon baseball PENN vs. Harvard (DH), Meiklejohn Stadium 12:30 p.m. Softball PENN vs. Harvard (DH), Warren Field

Monday, March 30, 2009 W. Golf Hoya Invitational Day 1, at Beallsville, Md. 4 p.m. M. Tennis Army vs. PENN, Lott Courts

Tuesday, March 31, 2009 W. Golf Hoya Invitational Day 2, at Beallsville, Md. 3 p.m. Baseball Delaware vs. PENN, Meiklejohn Stadium

Penn has lost five in a row to Lehigh

a 3.16 earned run average, the Hawks will certainly be looking to extend Penn’s hitting drought. Lehigh’s ace, senior Lisa Sweeney, is 6-7 on the season with a formidable 2.98 ERA. Teammate Tiffany Curtis is close behind with a 3.33 ERA folsoftball from page 10 lowing a great relief showing in a win against St. Joe’s Sunday.

Penn, including a particularly “Lisa [is] one of the best devastating sweep last year. players in our region this With a pitching staff that has year,” King said. “We have the

Gaines from page 10 DP: What specifically made you decide to transfer?

HG: A lot of things came to a head … I felt like Glen Miller wasn’t the coach for me. That was basically what it came down to.

I have big time love for my teammates. I loved playing for Penn … but Glen Miller, I just didn’t feel like he was the coach for me. That kind of started it.

DP: What changed from the recruiting process to now?

HG: When you’re [recruited], you’re going to hear everyone’s good side. When you’re [on the team] you start to realize what you like and don’t like about people. His coaching style just wasn’t for me.

DP: When Miller brought in Zack Rosen to play the point guard position did it give you the inclination this might not work?

HG: No, if that was the case, I wouldn’t have come back for my second year at all. Zack Rosen didn’t have anything to do with it. I felt like with him coming in that could help our team.

DP: So were you happy with giving him the point-guard duties and you being more of the shooting guard?

HG: No, I liked handling the ball. I’ve handled the ball my whole career. But I’m a ball player. … I felt like put me anywhere on court and I can hoop.

DP: When and how did you tell Miller about your decision to leave?

HG: Wednesday morning the day after the Princeton game we met. … I told him that I felt like it’d be in my best interests to leave the program. … We had a brief conversation. He respected my wishes, and we parted ways.

I didn’t want to do anything to upstage the seniors. The fact that the Cam Lewis, Brennan Votel and Kevin Egee were playing the last game of their careers, I didn’t want to do anything to overshadow that. I waited for the season to end, so I gave [Miller] a call that morning.

DP: Have any other teammates expressed similar sentiments about Miller?

HG: Not that I know of. I figured the people that are still part of the program are still happy. I wish the best to them.

DP: Was there one specific

ultimate respect for her.”

Both teams have young stars on offense. Lehigh’s Julie Fernandez has had an excellent rookie outing, leading the Patriot League in hits (26), doubles (9) and runs batted in (15). Penn freshman Jamie Boccanfuso is batting an impressive .333 in 17 games.

In the circle, sophomore Tory Satagaj and senior Emily Denstedt have been on a roll, as

both held Monmouth to one run — of course, in both cases, that one run was one too many.

“The pitchers, they understand,” King said. “They’ve been part of the early season. It’s a team thing. They understand that hitters go through slumps.

“We’re not going to set any win records this year, but we haven’t put all aspects together yet. We have just as good of a shot as anybody else.”

Set point no obstacle for No. 1 Laalej

Michael Chien/DP Senior Photographer

Justen Roth won both in doubles and in singles as Penn beat UC-Riverside yesterday at Levy Tennis Pavilion. confident that his captain would be able to play through the pain with more on the line.

“He’s been playing pretty hard in practice and we didn’t want to take a chance because it’s all about the Ivies now,” he said.

Laalej, for his part, is eagerly anticipating his first Ivy action.

“I hear everybody talking about it, saying that it’s a whole different story, that people are going to be screaming [and] … very pumped up,” he said.

Knapp couldn’t find Ivy League success seifter from page 10 Knapp coached for 18 years at Georgetown before taking over at Penn, so he certainly didn’t lack experience. I wonder, however, whether he fully understood the unique challenges he would face at a nonscholarship program.

(He could not be reached for comment.)

Off the court, Knapp seemed to care deeply about his players and struck me as an all-around stand-up individual.

And no one who watched him barking on all-fours on the sidelines could question his intensity or desire. He certainly received endorsements from the players I talked to.

“I think he would have continued to improve the team over the next couple of years,” senior Carrie Biemer said. “I think it’s a shame that they let him go.”

On the other hand, the team’s recent rash of defections didn’t exactly speak well to Knapp’s leadership.

“There’s going to be differences … with a head coach who’s very passionate and who’s loud at times and 15

thing about Miller that you didn’t like?

HG: It was a number of things.

Not just one moment where it hit me. It was stuff over time that built up to a point where I was ready to do this. It was a tough decision.

There was stuff happening at practice every day. I’ll keep that between [me] and the team.

You’re with someone for so long, it’s almost like a family. It just made me change my mind.

DP: Did you not like how he ran his offense?

HG: He switched up his offense. There was an offense he had when I originally started. I

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Relay For Life

M. Tennis from page 10 No. 1 Macharez. After easing in the first set, 6-2, the Stetson transfer faced set point in the second set but ultimately pulled out a 7-6 victory by winning the tiebreaker, 7-4. Though the junior was not satisfied, he understands that the experience will only help when the Ivy League season starts Saturday at Princeton.

“Playing a battle the week before Ivy League starts always helps you to get some confidence,” he said. “You know that you’re able to win … no matter how well you’re playing.”

Jonathan Boym sat out his fifth straight match due to a shoulder injury. DeVore seemed

Katie Rubin/DP File Photo

Harrison Gaines (22) will not suit up for the Quakers next season, but the sophomore guard does not yet know where he will play.

felt that both offenses didn’t fit my personal style. But I found success in both of them.

DP: Was it tough having these thoughts in your head while you were playing?

HG: I just tried to focus on winning. That’s the No. 1 goal for me as a player. Throughout the whole season, … I still kept my confidence, I still played in the gym … constantly working on my game. I knew that when an opportunity came I’d be ready to go. I just wanted to win an Ivy League title.

There were missed opportunities … we’d hear on the loudspeaker that Cornell was losing, and maybe we’re a game and a half behind Cornell. But then we’d be losing. It was disappointing and frustrating.

DP: Where do you see yourself playing next year?

HG: I’m not sure yet; I won’t know for a little bit. I’ll weigh my options. I’ll make sure this next decision is the right decision.

DP: How would you reflect back on your two years of playing for Penn?

HG: I enjoyed my two years here. … Penn’s a pretty prestigious program. There’s a lot of history. It’s always great to play for a team like Penn. I enjoy the school, the social life. I’ve made a lot of friends, some I think will be life-long friends. So I don’t regret my experience. I just think it’s a building block for something else.

— Senior Staff Writer Krista Hutz contributed reporting to this article.

different girls,” Biemer said.

“But I don’t think … the coach was the reason.”

Slover indicated that the biggest factor for the players is juggling academics and varsity athletics. And no scholarships means there’s no outside obligation to stay on the team.

Regardless, the numbers don’t lie — however you spin them. Ultimately, Knapp did not get results where it counted.

His final record stood at 48-90, his winning percentage in the Ancient Eight was an even .400 and he never guided a team to higher than a fourth-place finish in the Ivy standings.

Someone needed to be held accountable, and as athletic director Steve Bilsky wrote in an e-mail, “We felt we needed to do better and this was the right time for a change.”

The players and Bilsky want an enthusiastic motivator and teacher. Based on those comments, I think Penn should — and will — hire a young up-and-comer who can get a spark out of the players.

But in the Ivy League especially, winning isn’t even half

the battle.

Bilsky stated that “recruiting is extremely important, particularly recognizing the academic requirements of Penn and financial aid constraints.”

The bottom line is that academics will always usurp athletics in the Ivy League, and there are plenty of legitimate arguments why that’s the case.

But it sounds hypocritical, or at least dissonant, when Bilsky wants to have it both ways — on one hand trumpeting Penn’s academic focus, while on the other presumably letting a coach go solely based on his on-court performance.

The new coach must step into the midst of this longstanding tug-of-war between academic preeminence and athletic supremacy and somehow win on both fronts.

Knapp pulled too hard on one side and fell short in the standings. Here’s hoping the new coach is up to the challenge.

Ari Seifter is a sophomore Computer and Information Science major from Ellicott City, Md., and is Associate Sports Editor of The Daily Pennsylvanian. His e-mail address is seifter@dailypennsylvanian.com.

Relay For Life

Your Guide to The Relay Page Two

Page Three

Page Four

History of the Relay Sponsors

Map of the Field Team Roster Survivor Stories

Events Schedule Performing Groups

RelayForLife F r i d ay , M a r c h 2 7, 2 0 0 9

Six years of midnight marches

letter From the Chairwomen | Allison Capone and Michelle Parisi

S

ince its inception at Penn, Relay For Life has grown immensely. Raising over $370,000 for the American Cancer Society in the past six years, Relay at Penn has become one of the leading Relays in the nation. This past summer at the National Relay For Life Collegiate Summit, Penn was honored with the National Per Capita Award for Colleges with a population of 16,000-24,999 students. Relay at Penn has also gained much attention on the state level winning the Top Online Fundraiser, as well as the Top Net Income for Collegiate Relays in Pennsylvania.

See history, page 2

Photos by (clockwise) Chris Poliquin, Alex Small, Priscilla des Gachons and Daniel Schwartz/DP File Photos

Relay for Life at Penn is held at Franklin Field (above) when the weather is suitable and each team is assigned a tent. In cases of poor weather, however, the Relay is moved to the Palestra (bottom right).

Welcome to the Relay

Raising $370,000 ■ $1,000 amount raised by the 50 participants of the 2004 Relay for Life ■

$10,000 amount raised

by the 150 participants of the 2005 Relay for Life ■

$46,000 amount raised

by the 400 participants of the

Allison and Michelle discuss their experiences with cancer and the importance of Relay to them

2006 Relay for Life ■

W

elcome to the 2009 Relay For Life at the University of Pennsylvania! Over the past six years, Relay at Penn has grown immensely through your support.

We are so excited to share this historical evening with each of you and are continually inspired by the overwhelming excitement, hope, and dedication you contribute.

Each of us has been affected by cancer in some way. Whether your father is a survivor or your best friend was recently diagnosed, we all come to this event with a story. Tonight we come together to show our support. We celebrate those who have won their battle with this disease and remember the loved ones we have lost. We fight for a cure.

We would like to specifically acknowledge the survivors in attendance this evening. They are the inspiration and motivation behind Relay. We admire their courage and appreciate their willingness to share their experiences. We encourage you to listen to their stories and reach out to express your admiration.

As survivors ourselves, this event holds a special place in both of our hearts. We would like to personally thank each of you for being a part of an event that contributed so much to our survival. It is because of events such as Relay at Penn that we can call ourselves survivors. The appreciation we have for each of you is immeasurable.

This year many teams have extended the festivities of Relay beyond the 12-hour event. Holding fundraisers in the weeks and even months before Relay, their enthusiasm for Relay has helped bolster support. It is this perpetual excitement for and dedication to the cause that is necessary in order to fight such a devastating disease.

Throughout the years Penn’s Relay For Life has been supported by the generous donations of its community. This year we would like to especially thank The Daily Pennsylvanian for sponsoring our event programs as well as Relay advertisements throughout Relay’s history at Penn. We would also like to thank Maggiano’s and Jimmy John’s for their delicious food dona-

“

$140,000 amount

raised by the 1,200 participants of the 2007 Relay for Life

It is because of events such as R elay at Penn that we can call ourselves survivors. The appreciation we have for each of you is immeasurable.

”

tions, PennQuest for their tents, The Bulletin, and the Chinese Student Association.

In addition, we extend our gratitude to Peggy Kowalski and Penn Facilities for their patience and cooperation in making tonight’s event a success.

Relay at Penn would not be possible without the support of the American Cancer Society, and our liaison, Carly Chizik.

We thank Carly for her guidance, support, and unwavering dedication to Relay at Penn.

Finally, we would like to express our deepest and most sincere gratitude to the members of the Relay Planning Committee for their passion and enthusiasm throughout the year. If you see them this evening, please thank them for all of their hard work.

Michelle would personally like to thank her family and friends who have come out to join her this evening. She will always be grateful for their love and support that make each day worthwhile. Without them, her fight would not be possible.

Allison would like to thank her family and friends for their continuous support.

Without their guidance, laughter, and love she would not be who she is today. She is glad they are able to join her in this night of celebration and remembrance.

We come together for a common purpose: to fight cancer. Tonight is a night to share hope and celebrate life. Thank you, once again, for joining us. Your support is powerful. Because cancer does not sleep, neither will we! Enjoy the evening!

■

$178,000 amount

raised by the 1,800 participants of the 2008 Relay for Life

Colleges unite against cancer

A

Colleges Against Cancer (CAC) chapter was founded at Penn three years ago in order to increase Penn’s involvement in the fight against cancer. Over these past three years, Penn’s Colleges Against Cancer chapter has added new committees and members. The organization works to unite students who are dedicated to the fight cancer in four strategic directions: advocacy, education, sur vivorship, and Relay For Life.

T h i s p a st y e a r C ol le ge s Against Cancer held numerous events during the fall semester in order to further its mission.

During the month of October, Br e a st C a nc e r Aw a r e ne s s Month, CAC sold T-shirts on Locust Walk that said, “Great See cac, page 2

Check out the DP and Dailypennsylvanian.com next week for Photos from the Relay Editorial (215) 898-6585 • Business (215) 898-6581

Visit us online at dailypennsylvanian.com

Send story ideas to newstip@dailypennsylvanian.com

R EL AY FOR L IF E

PAGE B2 F RIDAY, M ARCH 27, 2009

T HE DAILY P ENNSY LVANI AN

Penn’s Relay raises $370,000 over last six years HISTORY from page 1

Relay For Life 2004 The 6th Relay For Life at the University of Pennsylvania ALLISON CAPONE, Event Chair MICHELLE PARISI, Event Chair DARA RICHER, Advocacy Chair ANDREA CESTARO, Recruitment Chair ALEX RYU, Education Chair JESSICA GERBER, Recruitment Chair ERIC SNYDER, Entertainment Chair MICHELE LEWKOWITZ, Sponsorship Chair JOHN SHARKEY, Logistics Chair KEVIN RAKSZAWSKI, Survivorship Chair RACHEL DARIVOFF, Publicity Chair CARLY CHIZIK, ACS Liaison EMILY STAGLIANO, Registration Chair

COMMITTEE M EMBERS JESSICA BELL CALEB BRADHAM SAMANTHA NI ANDREW BRODSKY REBECCA BAUER LAKSHMI SIVARAJAN LAUREN WEISSBROD REBECCA PLATOFF HILLARY HEIMBACH LINDSAY KLIGMAN CHRISTY MARCACCIO BRIDGET BARRETT SARA DAVIS KEIRA GINSBERG AILEEN FERNANDES ALISON LAI ESTEE KATCOFF JOE RESTAINO LORA ROSENBLUM

SHANNON RIDGE CARI MEISEL LINDA MEISEL LINDA WANG FRANCES HU JEFFERY LEE AMY WOODRUM SEAN HENSON RUPA PRASAD ERIN REVELEY MELISSA LANDA LINDSAY GOLDHAGEN JULIE PERKINS RACHEL ASHTON CELIA ROGERS ELLEN HUYNH NANXI LING HALEY PHILLIPS MEGAN WEIL

PETER HA JESSE RAPPAPORT MARIE KEOHANE LUKE THOMAS AMBER LOWEY BRITTANY JOHANSEN CIARA KENNEDY ALI GILBERT ASHLEY DREYFUS MEREDITH CONRAD RACHEL SEBASTIAN MICHELLE CALABRESE KATIE ALGER JESS LIMBACHER OLIVER PALLEY KIARA FELIZ ELANA LEV

Relay for Life is brought to you in part by...

PHOTO SPOTLIGHT: RELAY FOR LIFE 2008

April 25th — Franklin Field — 50 Participants — $1,000 Raised!

Relay For Life first started at the University of Pennsylvania through an initiative of IvyCorps, a community service coalition between seven of the eight Ivy League schools.They adopted that all of their member universities would take on a Relay For Life fundraiser, and in the spring semester of 2004 one was quickly organized by students from Penn.

Although it ended up being a small event and cut shot due to a rainstorm, Relay had successfully been established at the University of Pennsylvania.

Relay For Life 2005 April 2nd — The Palestra — 150 Participants — $10,000 Raised!

In its second year, Relay grew to a bigger event, and even though rain forced everyone inside to the Palestra, a successful second year was marked by even more participants and even more money raised for cancer research.

A make-shift “track” was created by using the gymnasium floor of the Palestra, and participants enjoyed a DJ, dance groups, a live band, and a pie eating contest.

A luminaria ceremony was held honoring those who had survived and remembering those who perished from cancer, and survivors who were in attendance gave speeches and shared stories about their experiences.

Relay For Life 2006 April 1st – 2nd , 2006-Franklin Field400 Participants-$46,000 Raised!

On a clear spring night in April, the third annual Relay For Life was held at Franklin Field. Planning for the event began much earlier than in prior years, and many student groups from across campus formed teams and raised money. Students pitched tents on the field, and many enjoyed the University’s first overnight Relay.

Entertainment was provided by Ryan Star, Bassline Producions, SkyView, Polyorchid Band, Sparks Dance Company, Amorphous Jugglers, Pennsylvania Six-5000 and Penn Dance. Participants also enjoyed a pie-eating contest, themed laps, and games on Franklin Field.

Throughout the night participants purchased luminaria bags, which were placed on the stands at Franklin Field and spelled out the word “HOPE!” Candles inside the bags were lit, and a survivorship ceremony was lead by Kevin Rakszawski and Tony Yuen, two students from the University, who gave speeches about their experiences in their fight against cancer.

Participants stayed up all night long and everyone participated in a final lap just as the sun was rising over the city skyline.

Relay For Life 2007 March 30th – 31st , 2007- Franklin Field-1,200 Participants-$140,000 Raised!

Relay For Life at Penn experienced tremendous growth in 2007. On a warm Spring night at the end of the March 1,200 Penn students gathered at Franklin Field to celebrate survivors and to remember loved ones lost to this terrible disease.

The number of survivors and caregivers attending the event also significantly increased, resulting in an extremely powerful and moving opening ceremony. There was also a new presence of team fundraising during the event, with teams selling things like hot chocolate, soup, and clever t-shirts.

During the event, entertainment was provided by several Penn peformance groups, as well as local bands.

For the first time an “arcade” area was incorporated into the night. This

CAC brings together students against cancer CAC from page 1

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Boobs are Worth Fighting For.” The Education Committee also created an activity promoting early detection.

In November, Advocacy and Education committees teamed together to hold Penn’s 2nd Annual Great American Smoke-out. While enjoying traditional cookout food, participants signed a pledge that they would abstain from smoking for 24 hours. To spread the message,Tshirts reading the phrase “I put

Priscilla des Gachons/DP File Photos

In 2008, Relay surpassed all expectations raising just under $178,000.

P rov ing to be one of the largest fundraisers on campus, Relay had over 1,800 students registered online to join us in the fight against cancer. Unfortunately, due to rain Relay was forced to move into the Palestra.

Despite the slightly cramped quarters and with a new ending time of

2AM, all of the participants greatly enjoyed the event. The “track” for the night was the concourse of the Palestra, while the court became the “stage”, and the bleachers were the perfect spot for the participants to watch performances and take a muchneeded break.

Performances throughout the night were provided by several Penn groups including the Pennchants, PennSix, Dhamka, Penn Dance, and the Quaker Girls. Last year’s Relay also featured the addition of several new contests and activities, which included a bracket style root beer pong tournament and a wing eating contest, both of which were huge hits.

Relay saw a dramatic increase in the number of survivors with 37 survivors registering for the event.

Over 22 survivors engaged in the Opening Lap of the 2008 Relay For Life at Penn. During the Luminaria Ceremony, participants had the honor of hearing three Penn students, Andrew Brodsky, Lindsey Goldhagen, and Tripper Sivick, speak about their courageous battles against cancer.

A new ceremony, the Fight Back Ceremony, was also introduced in 2008 as a way of encouraging participants to carry on the task of fighting back against cancer all year long.

out…You should too” and CDs incorporating the Smoke-out mission were sold.

In 2007 Colleges Against Cancer held a similar event. Because Pennsylvania was still one of the only states at the time without a ban on smoking in public places, participants sent letters to local legislatures encouraging them to make Pennsylvania Smoke-Free. Colleges Against Cancer celebrated a victory on September 11, 2008 when Clean Indoor Air legislation was put into effect in all public places in Pennsylvania. At Relay itself, Relayers participated in “Picture A Cure” in which participants wrote a letter urging legislators to consider their experiences with cancer when voting.

Colleges Against Cancer at Penn will continue to spread awareness throughout the spring starting with

tonight’s Relay For Life. This evening will feature a Survivors’ Lap and a Luminaria Ceremony, and will provide survivors with further support by connecting them with other survivors and the American Cancer Society’s programs. Relay For Life will also include activities in CAC’s other strategic directions. Be sure to stop by the Advocacy table near the entrance to learn more about its initiatives and don’t forget to partake in the Education Committee’s Cancer Quizzo contest being held to the left of the scoreboard. Later this spring, CAC will be holding a Great A mericans Exercise challenge. Watch out for emails regarding the details of this event.

CAC is always looking to expand its committee. If you would like to get more involved, please email pennrelayforlife@gmail.com.

was a spot where Penn students could play different videos games such as guitar hero just as if they were in their own rooms.

Planning for this event began back in September of 2006, where a fundraising goal of $100,000 was set. At the time, the goal seemed like an impossible task. However, not only was the goal met, it was surpassed by over $40,000. As a result, at the 2007 Annual Pennsylvania Relay For Life Youth Summit, Penn was honored with three awards. The awards were: #1 Collegiate Relay in PA, #1 Online fundraiser in PA, and # 2 in Percentage Growth in PA with an increase of 174%.

Relay For Life 2008 April 4th - 5th , 2008- The Palestra1,800 Participants- $178,000 Raised!

R el ay For L if e

T he Daily P ennsy lvani an

F riday, M arch 27, 2009 Page B3

Stories of Survival Name: Andrew Brodsky Major: Management & Entrepreneurship Diagnosis: ALL Leukemia, Philadelphia Chromosome Positive Date of Diagnosis: Aug. 14, 2004 His Story: During the summer before my junior year of high school I was ver y suddenly diagnosed with a severe case of Leukemia. For the next year and a half I spent my days in and out of the hospital receiving chemotherapy and fullbody radiation. My treatment culminated when I received a bone marrow transplant from an unrelated donor who was matched to me through the bone marrow registry. Slowly after the transplant my life went back to nor mal, and I continued on with my college application process. From the outside it seemed like I was t he sa me person as before I was sick, but in reality my whole perspective on life had changed.

Name: Kevin Rakszawski Major: Bioengineering Diagnosis: Hodgkin’s lymphoma Date of Diagnosis: Sept. 28, 2005 His Story: I was diagnosed with Hodgkin’s lymphoma, stage 4B, just a few weeks into my sophomore year at Penn. I had been experiencing some unexplainable health changes for several months, and it all culminated after a visit to a Penn dermatologist. He noticed a lump on my neck and ordered a chest x-ray. By the time I was diagnosed, the cancer had spread to several areas of my body. I took a leave of absence and underwent six months of chemotherapy, 22 radiation therapy treatments, and a stem cell retrieval. In July of 2006, I was declared in remission and have enjoyed continued good health since then. I owe so much to my wonderful, loving family and friends who truly helped me through this difficult time in my life. My battle with cancer further inspired me to continue to pursue a career in medicine; I will be attending medical school next year.

Priscilla des Gachons/DP File Photos

Survivors attending the 2009 Relay for Life Andrew Brodsky Kyle Burr Allison Capone Lindsey Goldhagen

Newton Sears Jarrett Stein Vaughn Stewart

Sydney Jackopin Tiffany Morgan Michelle Parisi Kevin Rakzawski

Franklin Field — Where everything’s at

Team roster Who’s who at this year’s Relay For Life 1 in 4 UPENN 4041 :) 4th Floor Hill 5th Floor Green Suite Rocks!

A-701 Active Minds at Penn Alpha Phi 1 Alpha Phi 2 Alpha Phi 3 Alpha Phi 4 Alpha Phi 5 Alpha Phi Omega Alpha Phi Omega 2 Alpha Phi Omega 3 Alpha Phi Omega 4 Alpha Phi Omega 5 Alpha Sigma Tau Alpha Sigma Tau 2 Alpha Sigma Tau 3 AXO Beta Theta Pi Beta Theta Pi 2 Beta Theta Pi 3 Brothers of Sigma Alpha Epsilon Cancer Crushers Chi Omega Chinese Students’ Association Chinese Students’ Association 2 Circle K Circle K 2 Citystep!

Civic House Associates Coalition (CHAC) Daily Pennsylvanian

DSP Delta Delta Delta Delta Tau Delta Delta Upsilon Pennsylvania Drexel RFL Committee EH2 Estee’s Team!!

FIJI FIJI 2 Friars Senior Society Gangbusters Go Bananas for a Cure Harnwell College House Harriosn College House Huntsman Program IRUSA John Morgan Pre-Health Society Kappa Sigma Kite and Key Korean Students Association Lambda Phi Epsilon MARCH for a cure Mask and Wig National Society of Collegiate Scholars P150 PQ Freshman + Princess Alex Penn Alumni Student Society Penn Alumni and Families Penn Arab Student Society Penn Athletes Penn Band Penn Bioengineering Penn Dental

Penn Dental II Penn MERT and friends Penn Newman Penn Newman 2 Penn Outdoors Penn Students of AMF Penn Taiwanese Society PennEWB PennMed PennQuest the Best People Who Hate Cancer Phi Gamma Nu Phi Kappa Psi 1 Phi Kappa Psi 2 Phi Kappa Psi 3 Phi Sigma Sigma Phi Sigma Sigma 2 Pi Kapp 2 Pi Kappa Alpha Pi Kappa Phi Planning Committee Quaker Notes Rodin College House Running For a Cure SAMMY SDT PC ‘09 SDT PC 09 SPEC Sig Ep Sig Ep 2 Sigma Alpha Epsilon Pledges Sigma Kappa Sigma Kappa 2

Sigma Kappa 3 Sigma Kappa 4 Sigma Kappa 5 Sigma Nu Sigma Pi Sigma Psi Zeta Sophomore GDI!!!!

South Asia Society Sphinx St. Anthony Hall St. Elmo Stone Cold Pimps Student Nurses at Penn Team Italian Stallion Team Penn Team Penn Post-Bac Team Purple!

Team Qui! Test Test The Care Bears The Octopus’s Garden Twilight UPenn Panhellenic & IFC UPenn Shotokan Karate Club USP Physical Therapy Ware College House Wharton Latino Women’s Club Soccer Zeta Beta Tau F’Real-ay freshPENN ZBT

R el ay For L if e

Page B4 F riday, M arch 27, 2009

T he Daily P ennsy lvani an

Twelve hours of Relay for Life RelayForLife

On the Relay Stage Onda Latina In the Fall of 1996, a small group of students had the vision to educate the Penn community about Caribbean and Latino culture through dance. Together they founded Onda Latina, which means “Latin Wave,” Penn’s first and only dance group of its kind. Since then, Onda Latina has become an immensely popular name on this campus and in the community, performing to sold-out crowds every semester. Our goal is to continue in the tradition of Onda Latina, as promoters of education, entertainment, and the true experience of dance: fun

Penn Raas The Penn Raas team was formed in the Fall of 2007, and has been competing in places such as Washington DC, Baltimore, and New York City since February 2008.

Quaker Notes

were nominated for four Contemporary A Cappella Recording Awards QN is University of Pennsylvania’s this past year, including a nomination premier nationally acclaimed all- for ‘Best Mixed Collegiate Album’. female a cappella group. We have a Pennchants fascinating history behind us, and a lot of wonderful ladies who’ve come and gone. But mostly we’re all about sing- A veritable all-male sonic avalanche, ing and having a good time. Unlike the the Pennchants have drawn praise other groups at Penn, we like to sing from audiences all across the country a wide variety of music to showcase for their inventive arrangements, inthe individual talents of our members. spired choreography, and alarmingly Each QN is a very unique and interest- rugged good looks. Since their deparing character. As result we can cater ture from the Glee Club in 1998 (no to any type of audience as well as any hard feelings, guys), the Pennchants type of potential member. Our reper- have continued to grow at a trementoire spans from 80’s to Modern Rock dous rate, touring practically nonstop, and winning fans across the to Motown to Jazz Standards. country and in several foreign counPenn Masti tries as well.

The name Masti means flirtation or mischief, and our members certainly have a mix of both. We’re Penn’s coed south asian fusion dance team, and we love to dance, but that said, we aren’t your stereotypical dance group.

Quaker Girls We have different tastes, opinions, and varied dance experience, from Quaker Girls Dance Team is a Hip- years of classical Bharata Natyam Hop dance team that “heats up half- training to childhood filmy dances. time” at UPENN Men’s Basketball Over the past couple of years we have Games. The Quaker Girls also do integrated numerous dance styles guest performances such as dancing such as Bharata Natyam, Bhangra, at the Philadelphia 76ers games and Filmy, Modern, and Hip Hop. Dance, various events around campus. They fun, and a little bit of mischief is what have also provided entertainment we’re all about! at multiple fraternity and sorority PennSix philanthropy events as well as for RAP Line, PennPals and Penn PrePennsylvania Six-5000: a group of guys views. dedicated to the fine arts of amateur boxing, moon tag, and, of course, the Strictly Funk occasional song. Located in the heart of ghettolicious West Philadelphia (enSince its inception in 1997, Strictly dearingly known as the University of Funk has challenged the boundaries Pennsylvania) Penn Six brings some of conventional hip hop, funk, and desperately needed flava (flavor) to jazz dance. The goal of the company the badboy world of a cappella...that’s is to broaden and challenge the defi- right, “badboy” baby... nition of funk by experimenting with Off the Beat the fusion of these diverse styles and to continually push the limits of dance and performance into an Off The Beat is a co-ed modern rock avant-garde experience. Our Spring a cappella group from the University show, Funkopoly, will be performed of Pennsylvania. They were formed in in Iron Gate Theater on March 20th 1986, and have since won numerous awards an won over many fans. They and 21st.

Promise of Redemption Promise of Redemption is the side project of Shane Henderson (of the band Valencia). The music, aspirations, love, and every goal achieved is dedicated to Dana Leigh Burrell, the woman behind the inspiration for Promise of Redemption’s most recent album, When the Flowers Bloom (out now).

City Line Ryan Plotcher and Mike Mitchell met at the tender age of 15 years old.

Both now 21, these band mates turned brothers were born in Philadelphia, and have been playing music for as long as they both care to remember.

They share a certain musical bond that not many artists or bands can claim to have, and it shows in the way their styles compliment each other.

Formerly of the band Nova, Mike and Ryan now comprise “City Line”, their newest project which they are extremely excited about.

The BFD’s Pike brothers banded together to form the BFD’s. The BFD’s features Rich Schmidt on guitar/vocals, Peter Ha on guitar, Brandon Steinberg on keyboard/vocals, Adam Glick on drums, and Matt Stine on bass.

Schedule of Events

7:00

Registration

8:00

Opening Ceremony

9:00

City Line, Balls 4 Balls

Eating Contest (prelims) 10:00

Promise of Redemption (feat.

Shane of Valencia) 11:00

Luminaria Ceremony

12:00

Onda Latina, Penn Raas,

Quaker Girls, DP Rootbeer Pong (prelim) 1:00

Strictly Funk, Quaker Notes,

Penn Masti, Balls 4 Balls finals, Quizzo 2:00

PennSix, Off the Beat,

Pennchants, DP Rootbeer Pong (finals), Guitar Hero Tournament 3:00

SPEC Musical Chairs

4:00

The BFD’s, Pie Eating

Contest, Wii Bowling Tournament 5:00

Mr. Relay, Wing Eating

Contest 7:00

Closing and Fight Back

Ceremonies Your emcees for the evening: Zhibo Wang, Adam ElSehamy, and Akash Barot

proudly supports Relay for Life in the fight against cancer.

®

Washington University in Saint Louis Student Life Marketing/Promotion Plan Riddle: What is black and white and re(a)d all over?

Answer: A newspaper.

In an attempt to create a brand for Student Life Newspaper, we took a cue from this wellknown newspaper riddle. We officially trademarked the slogan “Read All Over” and now use it in all of our marketing and promotion materials. We use the slogan on all of our sales materials and made all of our rates and advertising information available online at www. readallover.com. It has also been incorporated into one version of our Student Life logo. The slogan now runs in the bottom footer of the front page of every print issue.

Just as the riddle uses a play on the color red, we also incorporate the color red throughout our marketing materials. Some of our red materials include: red fortune cookies containing a variety of Student Life “fortunes” that encourage people to pick up the paper, clear cups that turn red with cold liquid, red pens, red balloons, red t-shirts, red Gatorade and an assortment of red candy. We use the red materials for a number of promotions.

We use our “Read All Over” red balloons to promote Student Life at freshman move-in and on the day that our first issue is published. We run a “Read Marks the Spot” ad in our Orientation Issue that goes out to all incoming freshman and we tell them to watch for the red balloons tied to our table at freshman move-in to grab a refreshment and we also tell them to watch for the first issue of Student Life by looking for the red balloons tied to the news stands. At freshman move-in students can grab a red Gatorade, and fill the promotional cup with an assortment of red candies and fortune cookies. We tie the balloons to our news stands the morning of the first issue so that students take notice of where they can always be sure to find a copy of Student Life.

In an attempt to involve readers of the newspaper and boost readership we began the “Get Caught Doing It” campaign. On days that the paper is published we send staff members out to hand out “I got caught doing it” t-shirts that are rolled up in our color changing cups.

We take their picture, ask a few general questions and run their pictures with their answers in the paper as a house ad posted under a headline of where on campus they “Got Caught Doing It”.

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Another way that we involve readers and the Washington University community is with our calendar contest. We run house ads calling for all members of the Wash U community to submit their creative ideas for how to incorporate the physical newspaper and the slogans “Read All Over” and/or “We’ve Got You Covered”. We offer either a $250 cash prize for individuals or $500 worth of free advertising to student groups and Wash U departments.

We recreate the best ideas and take photos, which are used on the different months in the calendar. The calendars are handed out at freshman move-in, pre-orientation, the first few days of class and are also available throughout the year on the bottom rack of newsstands.

The finished product was a big hit and many student groups are eager to participate in it this year as they agree it is a great way to get more exposure on campus.

Through the use of the color red in our promotional materials and our “Read All Over” slogan in both our sales and promotional materials, we have been able to create a brand for Student Life with both our readers and our advertisers. We’ve encouraged and rewarded readership with our “Get Caught Doing It” campaign. Lastly, the calendar contest gave the Wash U community an opportunity to show their creative side and get more exposure while fostering another avenue for Student Life to remain actively involved with the Wash U community.

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Th rs the system g a vacu local ts and m e group 40 mos e large pumpi étit will w us to pi um em tly build aste co gr ed co ng of be so fr ck up Washi mmun munity of stud oup cons pus ve om cook the waste on cook ing a refinoking oi ity, rs of the ng en is to ts l an ts in in m sit do hicl oil n Uni ing oi ery clud embe an g disa d rs with d comBon es for us into cam Kelle l into bi to turn th emph wn for versity st ing ents bilities, e A as e in od pp m y sa a bu as waste id th iesel. versat izes un dinner aff, atte and soci t some ental G to a partn étit has fuel. co ok er th al hu nd en at re io de ship parat ing en n an rr te al w peop with . Dinner workers d m ied conpany Biofuel, with Kel red to with, it m oil is ha hile le. al eetin an is so us noun prov g ne Th Kelle founded a local co ley “virg e recycl akes more rd to cemen conclude ide w ed by y, d se Natur e studen m in an ts ns oi pa K a 20 , w l in e U rtici oppo direct oil,” or 08 W ristopher rtuni hich to niversity weekl al Ties or t-run gr oil th stead of bulle pants to ashi ty fo ou ga sourcely from togeth y dinner nizes th p acco tins such share pe r w convert alum, in ngton plant at comes s. rs the ve aste in or gr bers er comm s to br ese new mplishm as birth onal ain to bi geta order gi “There with ents in s. is muc n oil and and days, th Kelley odiesel fu ble oil menta unity m g family em W A e idea How available h more el. first studen ashingto l disabilit - Mar dditional ever, vi th de fo ran an velope r his n ly, the co gi Br ket ie recy ts. N en pa atural Univers s the the O trepreneu company d soybis volatile mmodity cled. grou ightfield rticipant ity Ties rshi lin Bu an p a ne m eans in dinner even siness p class can d the pric arpric w “s teaches s tu ign of pany ally foun School at Th e of fuel go up, an e of the See T at . in th de using e sum d the co He feas makes th can go d the Ke IES, do e lley page the pr his own sa mer of 20 m- cled ible,” Kel econom wn.

COUR Kelley, Green Biof ics ley 3 maj oject.

08 vi oi TESY ue ha OF BO He ha ngs to fund , limite l is diffe said. “Recnot bi ority N AP odies s partner l, founded s of th PÉTIT el fuel ed so m d supply, rent. It is yby e wor done the uc for ca with Bon Wash. U. MANAGEME k him I thin h sense but it m in Ap mpus al self, ak Ri k vehicle pétit to co um Kristop for fu all that for biodie es Biof ght now, nvert s. el mus can be se uel K waste utilize l. 150 t be.” curren elley G o gallo re d w ns of tly colle en Vi eek lla tit ki from th waste oil cts ter ge, Mal e Bo an lin tchens pe d , loca n App r gallo South 40 ckrodt n of éted at th waste House e oil y rter

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Ple Recyase cle

www.readallover.com

®

Red “Read All Over” Promotional Materials

Student Life fortune cookies

Cups, Pens, T-shirts, gatorade, balloons, candy

®

First Issue of the Year Promotion

“Read” marks the

spot.

August 21st: Stop by for a refreshment at freshman move-in. Our red balloons will be tied to our table.

August 27th: Pick up the first regular issue of Student Life on your way to your first day of classes. Our red balloons will be tied to news stands all over campus.

STUDENT LIFE THE INDEPENDENT NEWSPAPER OF WASHINGTON UNIVERSITY IN ST. LOUIS

House ad in Orientation Issue Calendar

Balloons tied to news stands for first issue of the year

速

Get Caught Doing It Promotion Featured reader ad

Prize Package

Front of t-shirt

Back of t-shirt

®

Student Life 2009-2010 Calendar Contest

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Spires, April 2009

E-mail your idea incorporating Student Life newspaper to contest@studlife.com. Full Rules: www.studlife.com/contestrules Deadline is March 20, 2009. Wanna see last year’s calendar for some inspiration? Stop by Room 330 in the DUC for a free copy.

House ad requesting entries

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Winning entry idea as featured in calendar

®

Washington University in Saint Louis Student Life Marketing/Promotion Schedule July • Run house ad in the Orientation issue calling for freshman to watch for red balloons at freshman move-in and on the day of our first regular issue August • Freshman move-in

With the red balloons flagging our table, hand out all of our red promo materials

and the Student Life Calendar • First day of class/first regular issue

Tie balloons to newsstands flagging people to pick up the issue and notice

the different locations that the paper can be picked up at throughout the year September-April • “Get Caught Doing It” Campaign: done consistently throughout the year February • Run house ads calling for entries for the calendar contest March • Notify calendar contest entry winners and set up times for photos in April April • Photo shoots for calendar contests (10 total) May-June • Design and print calendar so it is back in time for freshman move-in and Orientation