2010-5a-1

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Printed: 1/27/10 12:22 PM

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The Daily Titan Summary Statistics

Criteria: date >= 1/1/08 and date <= 12/31/08 and rep = Hernandez, Elizabeth

Display Ad Summary By Customer Type Customer Category

Customer Type

Charge

Local

Local

Space

Advertisers

%

13 100.0%

Ad Dates

%

72 100.0%

Inches

%

850.5 100.0%

Dollars

%

$7,031.00 110.2%

Color

1

7.7%

1

1.4%

30.0

3.5%

$300.00

4.7%

Discount

5

38.5%

22

30.6%

234.0

27.5%

($953.41)

-14.9%

Position

3

23.1%

37

51.4%

300.0

35.3%

$0.00

0.0%

Totals for Customer Category Local

13 100.0%

72 100.0%

850.5 100.0%

$6,377.59 100.0%

Grand Totals

13 100.0%

72 100.0%

850.5 100.0%

$6,377.59 100.0%

Display Ad Paid vs. Unpaid Analysis Ad Type

Charge

Advertisers

%

Ad Dates

%

Inches

%

Dollars

%

Make Good

Space

1

7.1%

1

1.4%

8.0

0.9%

$0.00

0.0%

Paid Ads

Space

13

92.9%

71

98.6%

842.5

99.1%

Color

1

7.1%

1

1.4%

30.0

3.5%

$300.00

4.7%

Discount

5

35.7%

22

30.6%

234.0

27.5%

($953.41)

-14.9%

Position

3

21.4%

36

50.0%

292.0

34.3%

$0.00

0.0%

Totals for all Ad Types

14 100.0%

72 100.0%

850.5 100.0%

$7,031.00 110.2%

$6,377.59 100.0%

Display Ad Rep vs. Non-Rep Analysis Ad Type

Charge

Rep

Space

Totals for all Ad Types

* Items in italics are included in the values for ad space.

Advertisers

%

13 100.0%

Ad Dates

%

72 100.0%

Inches

%

850.5 100.0%

Dollars

%

$7,031.00 110.2%

Color

1

7.7%

1

1.4%

30.0

3.5%

$300.00

4.7%

Discount

5

38.5%

22

30.6%

234.0

27.5%

($953.41)

-14.9%

Position

3

23.1%

37

51.4%

300.0

35.3%

$0.00

0.0%

13 100.0%

72 100.0%

850.5 100.0%

$6,377.59 100.0%


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