Cesi Myers Advertising Adviser The Breeze James Madison University MSC 6805, Anthony-Seeger G1 Harrisonburg, Virginia 22807 December 14, 2009 I am writing this letter to recommend to you a very special person on our staff who we believe should be named CNBAM’s Sales Representative of the Year. Since I began my job as advertising adviser in January 2009, I have been privileged to hire and work with some of the brightest young minds I have ever had the privilege to know. The most outstanding of this group of students is Chelsea White, a senior at JMU and a sales representative for The Breeze. From the moment we interviewed Chelsea we sensed that she would stand out among all others and be a star. She did not let us down. We gave her a base territory of only oncampus accounts and opened up the opportunity for her to cold-call any other clients in the market that were not existing customers. In a struggling economy, with cutbacks in state funds for her on-campus client base, she faced a disadvantage from the start. But Chelsea applied herself to the training we offered her. When she was released to seek new business, she set out turning rocks and cold calling anyone she could talk to. She drove around searching grand openings and new business, and by the first publication she was at 220 percent of her goal without any of her base on-campus clients yet prepared to run. This effort was all new business that she cold called and sold. In the past five months she has worked against incredible odds and the worst economy the publishing business has ever experienced. Her ability to work with the public is one of her gifts in addition to organization, multitasking, dependability and responsibility. In spite of the difficulties of the economy Chelsea has not wavered, and has instead shown grit and determination to succeed in this endeavor. She ended the first semester at 176 percent over the prior year. Her new business up 33 percent. Chelsea continues to excel beyond expectations.
Chelsea is an organizer and gets things done quickly. She is resourceful and doesn’t have to be told how to get something accomplished. She just figures it out. I mention that not in jest, as in my experience in management, it is the hardest type of person to find and is ever so valuable. She doesn’t give up and works tirelessly on any task you set her to accomplish. What she doesn’t know she learns quickly. I am confident she will always achieve her goals and objectives. She is the type of employee you would want to clone. I would not write a reference like this for anyone, but then Chelsea is not just anyone. I have had a long career in advertising sales and management, with 37 years at newspapers such as The Washington Post, USA TODAY and many other media properties. I note this for I believe it gives me a great landscape to make a comparison as to the caliber of performance of Chelsea White. Unfortunately, I have to lose Chelsea end of this year when she graduates. I know in the future, I will hear of great things happening for Chelsea and I will be proud and honored to have touched her path of learning. Chelsea White is truly deserving of this award. I have every confidence it will spur her on to greater honor and achievement in her career. Please call if you have any further questions about Chelsea White. Respectfully, Cesi Myers Advertising Adviser The Breeze James Madison University 410-991-9215 C 540-568-1674 O
Statement of Selling Philosophy Chelsea White, James Madison University
My selling philosophy is simple: Constantly prospect, always be honest, and practice excellent customer service skills. These three things combined form an efficient sales person and, therefore, higher sales volume. The first crucial step of my selling belief is to always be prospecting. An advertising executive who is always looking out for potential new clients has the potential to greatly expand their client base over an exec who leaves their work at the office. It’s important to remember that when it comes to prospecting, quantity is not better than quality. When approaching new businesses, I target anything from restaurants to clothing boutiques to grocery stores, as long as I feel they have something to benefit from working with me and The Breeze. A business that is a good fit for your company is worth much more than ten businesses that are not a good fit. A client that can really benefit from your services is more likely to become a long term client than a poorly prospected one that will not benefit. Being personable and trustworthy is an essential part of selling. If you are not trustworthy, no one will buy from you. It is important for an advertising executive to prove to the customer that they are trustworthy. Sometimes it can be difficult to break through some of the stereotypes surrounding salespeople. If you are personable and can prove to the client that you are really there to help grow their business, they will begin to trust you. The final and possibly the most important part of my selling philosophy is to always practice good customer service skills. Despite an exec’s best attempts, problems still arise. Whether it’s the ad exec’s fault or something completely unforeseeable, it has to be dealt with.
These incidents should not be seen as dilemmas however, they should be viewed as opportunities to prove to the client that you are really there to help them and will do whatever it takes to correct the situation. For example, I had an ad run without the spot color for one of my clients last year. Important information that was supposed to be written in cyan did not show up. Some copies did have color, but a majority did not. The client had been planning on handing out the paper with this “Thank You� ad to a number of important people at the school in an upcoming ceremony so they were obviously upset about the misprint. I went to racks all around campus to get them enough copies of the correct ad so they would be able to distribute them in time and also reran the ad so everyone else got the message as well. I believe the keys to selling are good prospecting, maintaining good relationships with clients, and executing superior customer service. Keeping up positive relationships with your clients through being trustworthy and going out of your way to help are the most important things you can do as an advertising executive. A person that can manage their client relationships well is on the fast track for success in the sales industry.
Chelsea White Permanent Address: 218 Locust Drive Strasburg, VA 22657 (540) 465‐3558
School Address: 1032 Lois Lane G Harrisonburg, VA 22801 (540) 333‐1843 white2cl@jmu.edu
Objective: To obtain a full time position. Education: James Madison University, Harrisonburg, VA Senior Standing Major: Marketing Concentration: B2C Career Related Experience: Internship: Advertising Executive with Shenandoah Living; Summer 2009‐Present • •
Help clients create effective ways to advertise Generate new clients
Advertising Executive with The Breeze; April 1st, 2009 ‐ Present • • •
Maintain a list of about 60 clients Generate new clients Major account presentations; NSA proposal
Front End/Pharmacy Cashier at Rite Aid, Strasburg, VA and Harrisonburg, VA; June, 2005‐July 31, 2008 •
• •
Helped find new ways to improve sales and customer satisfaction: ‐Encouraging customers to fill out comment cards ‐Sales floor walkthroughs ‐Putting weekly sales circular in shopping bags the week before they start Customer service, assisting customers Trained new employees
Computer Skills • •
Microsoft Word, Excel, and PowerPoint 2003, 2007 Microsoft Visio, 2007
Study Abroad: Antwerp, Belgium ‐ Summer 2009 • •
2 classes: Global Marketing and Concepts of the European Union Experienced different cultures and perceptions in 9 other countries.
Activities • • •
Choices volunteer, 2 years College Newspaper Business and Advertising Managers, 2009 International Student Association
References available upon request.
The Breeze Sales Report - List, Summary Ads Published between 4/1/09 - 1/20/10 Sorted by: Salesperson Default + + + Column BAltenha Bryan Altenhaus BHzen Brock Hazen Commission CStanley Cliff Stanley
Words
Lines
Inches
Adjs
Ed. Cost
Tot. Cost
64
85
0
0
3017.50
7127.00
24115.43
31242.43
4051.20
10275.60
14326.80
3090.20
28975.90
32066.10
3023.00
35675.00
38698.00
0.00
3650.00
3650.00
2918.00
25054.55
27972.55
460.00
8523.00
8983.00
4186.50
26775.25
30961.75
5319.00
29859.55
35178.55
2547.29
26890.33
29437.62
10469.32
34440.65
44909.97 2130.00 299556.77
18 141
CWinsor Curtis Winsor
5
EWeidner Emily Weidner
88
EYousefi Elliott Yousefian
29
FBatres Frank Batres-Landaeta MDorsey Maggee Dorsey
106 80
NBHazen Brock Hazen National NOrt Nicole Ort
59 130
SpecSec Special Sections Exec
1/20/10
Ins.
90
CWhite Chelsea White
Report Total:
Ads
21 124 181 5 140 58 110 139 72 178
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
1522.00 3812.75 5460.50 58.50 3094.50 1781.00 3351.00 3489.25 2739.25 4390.00
33
33
0
0
128.50
0.00
2130.00
843
1146
0
0
32844.75
43191.51
256365.26
Sales Report - List, Summary Ads Published between 4/1/09 - 1/20/10
1
January 6, 2010 CNBAM Judges Kylie Jusick – Account Executive of the Year Dear Judging Committee: It is with great pleasure to whole-heartedly nominate Kylie Jusick, for the CNBAM Account Executive of the year award. I have worked with Kylie for more than a year now and the dedication and passion she expresses for her work reflects to everyone in the office. Her primary responsibilities involve cold calling daily, scheduling ads for more than 20 clients, and continuing to act as a leader in the office, but what she contributes goes above and beyond that. Our office requires a minimum of 30 sales call per week, Kylie rarely makes fewer than 50 calls. Kylie has recently taken on the role as sole Assistant Manager to an office of 30 account executives. She has quickly stepped in and earned the respect of her co-workers and professional staff by finishing her tasks far ahead of the scheduled deadline and contributing new ideas daily. On top of her daily duties in the office, Kylie is able to efficiently use her time management skills and maintain a 3.7 grade point average. Kylie has brought in more than $54,900 in revenue for The State News since her hiring and has continued to hit and surpass her monthly goals. I am thrilled to have such a dedicated worker on staff and know that she would be very deserving of this honor. I hope that you will take Kylie Jusick into consideration for Account Executive of the Year. Respectfully Submitted,
Katy Homanick Advertising Manager The State News
Kylie Jusick The State News CNBAM- Sales Representative of The Year Sales Philosophy Since beginning my job as an account executive at The State News I have strived to succeed within the office as well as with clients. In a quick 14 months I have been able to bring in a total revenue of $54,902, manager over 40 major clients local and out-of-state and have recently been elected by my co-workers as Advertising Assistant Manager. These successes are attributed to my strong work ethic and passionate sales philosophy. My overall sales philosophy is to establish strong trusting relationships with all clients. This allows open communication between the client and myself, and confidence in the sales plans that I create for them. In order to achieve positive relationships with clients I use several sales techniques. The first thing is to personally visit new clients in order to show them how The State News can help their business. I research each company as much as possible and arrange a meeting with the owner to gain a thorough understanding of the business. I follow up with going over the different mediums The State News offers in regards to advertising. From the first meeting I am able to get a feel for the business and their budget in order to make an effective sales plan. These techniques have proven to work because I have brought over ten new local advertisers to The State News in the past year totaling over $3,658 combined by using these professional sales techniques. In addition to bringing in new advertisers I have worked closely with many existing clients to increase their advertising with The State News. For advertisers that have advertised before I was their account executive, I learn their budgets and give them multiple options in how they would benefit from advertising with our newspaper. The key to increasing their sales has been my individualized sales plans, where I break down savings and benefits. Most specifically I have developed a trusting relationship with a local client Massage and Wellness, in which they have increased their advertising in less than one year by over 54%. I was able to help them increase their advertising dollars by suggesting that they update their ad copy to draw more attention to their ads, ultimately bringing in more money to their business because of increased positive exposure. Within the office, I have taken on many roles to help increase total revenue brought in by The State News advertising staff. In spring 2009 I created a sales training technique called “Pitching Points� in which we have started to implement at weekly staff meetings. This training opportunity is used when we are selling promotions and is used
to help the office effectively pitch to their clients. A senior account executive demonstrates creative ways to pitch the promotion to the rest of the staff in order to show them an example and it allows for staff to give feedback. The feedback puts the entire staff on the same page so that as an office we are pitching promotions to the best of our ability. In the summer of 2009 I was elected as a Welcome Week Edition facilitator. For this position I updated the staff weekly on our goals for the sections I was in charge of and where we currently were in reference to the year before. I rewarded the staff member that had the most revenue for each section I was in charge of and was able to help those members who were struggling to make a sale. Overall, I had one of the two sections I was in charge of exceed its goal by over $590, which was the only section for the entire Welcome Week edition 2009 to exceed its goal. Lastly, I have recently been nominated as Advertising Assistant Manager starting January 2010. So far in this position I have worked with the Advertising Manager to create weekly competitions between staff members to boost office moral and encourage sales. As Assistant Manager this semester I plan to be the go to person if the staff seeking help with making sales or with anything I can help them out with. As well as lead by example, by continuing to bring in new advertisers to The State News and increase sales with my current clients, both display and classified. Above all I am a student and I have been able to use that in order to help clients improve their advertising. I bring the new techniques studied in the classroom to my clients to give them a fresh perspective on their advertising strategies. I have learned to balance my time efficiently so that clients know they can count on me even though I am in class over 18 hours per week. I have been able to maintain a dean’s list status every semester I have worked at The State News and am currently carrying a 3.7 GPA. I thoroughly enjoy being an account executive and continue to strive to make The State News a successful student newspaper.
Position: Account Executive/Assistant Manager Department: Advertising Essential Duties and Responsibilities include the following: 1. Create, build and maintain relationships between clients and The State News. 2. Work with businesses to allocate advertising budget effectively across the many cross-platform products provided by The State News. 3. Work with businesses to develop advertising campaigns that incorporate the daily print edition, online advertising space, AdRax, inserts, and special promotions. 4. Strive to increase departmental revenue in both classified liners and other products as mentioned above. 5. Work a minimum of 15 hours a week, making a minimum of 30 sales call during each week. 6. Consistently hit display and classified goals each week. 7. Attend and participate in weekly staff and sales meetings to brainstorm promotional ideas, ways to increase classified liner revenue and stress the importance of web sales. 8. Read all staff’s client follow-ups in order to count all sales calls. 9. Post all sales calls every Monday from the following week. 10. Oversee office of 30 and be able to answer questions of other staff members.
Dear CBAM Committee: It has been brought to my attention that my Penn State Daily Collegian Representative, Jason Klug, has been nominated for a contest you are sponsoring. I believe Jason is worthy of your strong consideration and this is why: Jason first came to see me last summer (2009). He was friendly yet very conscientious and always left a current newspaper for me to look over, regardless of whether or not I was interested in buying any advertising on that particular day. I had not advertised in over a year and a half, and even at that I had never incorporated the Collegian into my regular media buys simply because I did not believe in it as a strong advertising vehicle. The previous Collegian Representatives I had would simply leave me sporadic voice mail messages informing me of their intentions to “get me to advertise in the Collegian” yet none of them made an effort to stop into my office as regularly as Jason did, always bringing me a paper and offering to revisit me at a more convenient time. Jason got to know most of my management team as well as many of my part-time employees; he was always friendly and very professional. Jason would draw my attention to current events on campus and how he thought my advertising dollars would be best spent. He offered new ideas from time to time, and we changed the course of our advertising to fine-tune a formula that worked well for us. He always came to meetings prepared and ready to present ideas. Overall I would say that what I liked the most about Jason was that he believed in The Collegian and he could demonstrate in practical terms how the general student market interacted with the paper. This was valuable information to me, and when we began to run advertising campaigns, instead of just random single placements, I could begin to see the results. Jason was empathetic to my perspective, taking the time to understand my business, and he would not propose a “one size fits all” recommendation for advertising which in time earned my respect. Jason is a hard worker, with a great attitude and a positive perspective. I highly recommend Jason Klug for the CBAM Contest. Sincerely,
Erin O’Leary-Rallis, Owner Old State Clothing Company Nittany Embroidery & Digitizing, Inc. 101 East Beaver Avenue State College, PA 16801 (814) 234-1415
Account Executive Job Description The Daily Collegian Penn State University The student account executive is accepted onto the staff after successfully completing Collegian’s semester-long training program. After completing training, the account executive is expected to be able to manage an account list as assigned by the advertising manager.
The duties of the account executive are: ♦ To work with assigned clients to plan, design and implement their advertising in The Daily Collegian and its related publications. ♦ To meet with clients every day or on a schedule which suits clients’ needs. ♦ To meet specific sales quotas and whenever possible, exceed quotas. ♦ To create new advertising for clients whenever possible. You may choose to create ads yourself, or ask the Creative Department to create them for you. Members of the Creative Department are encouraged to go with a.e.s to consult with clients. ♦ To attend and participate in weekly sales meetings. ♦ To assist with training new staff members. Mentor trainees and take them with you to see clients. ♦ To develop new clients as assigned by advertising manager. ♦ To keep sales records in an organized fashion. Records will be cross-checked at commission time. ♦ To keep a portfolio of your work. ♦ To stay aware and educated on new software and technical changes as they occur in the Business Division. ♦ To work with the ad manager and sales managers to resolve problems within your territory before they become big problems.
Jan. 26. 2008
Dear CNBAM Judges: I am very happy to nominate Jason Klug for the honor of being named CNBAM’s Sales Representative of the Year. Jason has proven himself to his managers and me over and over for the past two years and is very deserving of this award. When Jason began training for the position of advertising account executive two years ago, he was immediately identified as a very unique trainee – he came from our News Division! He went through the very demanding semester-long news training program, after which he was a sports reporter for a semester. We couldn’t understand why he would want to make such a radical change and go through yet another semester-long business training program! During his training, he proved to all of us that his talent lies in sales. I do frequent data mining to see exactly how our 25 account executives are performing, and Jason is almost always on the top of the list. He has a huge client load because he has become our “go to” guy; he has success with large, frequent advertisers and small clients alike. He sees everyone and always has an excellent representation of clients in the paper. When he studied abroad in China last spring, we really noticed the difference in the bottom line! Jason is also great at developing new clients. He has a collaborative relationship with our Creative Department and often consults with them on spec ads that work to get new advertisers in the paper. I asked one of Jason’s clients about him a couple of weeks ago, and she told me that he is persistent, always brings her good ideas and respects her time when she is busy. This is a client who rarely advertised before Fall Semester and Jason’s efforts led her to become a regular presence in our football magazines. I think Jason really thinks about his clients’ welfare and has a creative mind when planning their advertising. He has served a range of clients from fancy clothing stores to a bra-fitting store to a strip club, and managed to gain rapport with all of them! In fact, one of the first clients he sold advertising to was the bra-fitting store – we were immediately paying attention to this kid; he’s not shy! We will be very sorry when Jason graduates because he is not only a valuable and well-respected staff member, but he is proof that persistence, excellent customer service and creative thinking can guarantee success. We are so happy that Jason left the sports department and decided to sell advertising for The Daily Collegian! Jason Klug epitomizes everything CNBAM looks for in the Sales Rep of the Year. Sincerely,
Candace Heckard Business Adviser The Daily Collegian Penn State University
JASON ELLIOTT KLUG 252 S. Atherton St. State College, PA 16801
jek5088@psu.edu
412-779-5724
Work Experience
The Daily Collegian, State College, PA The Daily Collegian is the independent student newspaper for Penn State University which circulates more than 20,000 newspapers daily.
June 2008— Present
Advertising Account Executive Sold advertising to more than 50 clients total, both local and national Consistently exceeded sales quota in my territory Awarded “AE of the Semester” by managers for Fall, 2009 Nominated for College Newspaper Business and Advertising Managers, Inc. “Salesperson of the Year” Award for 2009
Jan. 2007— Dec. 2007
Beat Reporter Wrote news articles for publication in The Daily Collegian Edited other reporters’ articles for style, spelling and grammar
June 2009— Aug. 2009
Richco International, Inc., Shanghai, China Richco, Inc. is a multinational corporation which manufactures plastic ponents for use in electronic equipment.
com-
Marketing Intern Primarily responsible for producing the Application Handbook Application Handbook is used to market Richco products around the world Education
The Pennsylvania State University, University Park, PA
Sept. 2006— present
Major: Bachelor of Arts in Public Relations Learned proper format for writing press releases, letters and news articles Studied communication theory and its applications in business Minors: Chinese Language, Economics and International Studies Completed 18 credit hours of Chinese in the U.S. and 12 in Shanghai Conversational in Mandarin Chinese Cumulative GPA: 3.75
Personal Details Date of Birth Awards Clubs Interests
October 3, 1987 Eagle Scout—Boy Scouts of America Alpha Delta Phi Fraternity Travel, language and other cultures
Personal Statement I can remember it like it was yesterday: my first sales call. The summer sun was scorching, and I was unprepared for what lay ahead of me. I did not succeed in selling anything that day, but I did learn the first lesson of sales: a client who says no is not the end of the world. I have come a long way over the past couple years. Necessity propelled me into becoming an Account Executive (AE) in the summer of 2008. When I was first interviewed to train for sales I was turned down, and instead trained to work Customer Service. But there was literally no one else that summer, so my manager grabbed me by the arm and took me to talk to Ernie of Ernie’s Steaks Shop. I had no formal sales training before I started doing this job, so what I learned I learned by working hard, not being afraid to ask for help and learning from my mistakes, of which there were many. Yet in all, I think what helped me to be successful was my penchant for being well prepared, my desire to build strong relationships with everyone I worked with, and my dedication and desire to do my best. I firmly believe that the vast majority of failures can be attributed to lack of preparation. Because of this, before I first meet with a client I do my best to learn as much as possible about them. This includes comments left by previous AEs as well as any information I can glean from my coworkers, the internet and any other source that might be useful. However, preparation is an ongoing, daily process. It includes remembering to bring clients the newspaper and making sure to have good spec ads to show clients I think might advertise. Part of my philosophy is that everyone is entitled to make mistakes, but we should avoid making the same mistake twice. Therefore, before every meeting I have with a client I always take a couple minutes to determine what my objectives are and a couple minutes after to review what I think went well and what I need to improve.
The second aspect of any successful sales strategy is building and maintaining strong relationships. The best way to convince someone you care is to genuinely care, so when I first see a client I always take at least a minute to ask them how their day is and talk to them about their life and their business. After I am done talking, I allow the client time to respond, and I intently listen to what they say. I also try to maintain an air of professionalism when dealing with my clients. This helps to overcome the negative perception that I am just a student and helps the client to view me as a business partner instead of the kid who is just trying to sell them something. A good AE is only as good as the people around him, so I always try to maintain a good rapport with everyone in the office and to treat them with respect. If someone genuinely shows effort but is having trouble then I feel it is my duty to try to help them. Dedication is the final ingredient to being a successful Account Executive. At its best sales can be exhilarating, but at its worst it can make you feel like a worthless failure. To be successful one needs to have an inner drive to always do the best. One thing I often found interesting this past year was that most of my biggest clients were ones that I had brought to the Collegian personally. It is something my managers often laud me for, but I really believe that I have a duty to the newspaper and myself to do my job to the best of my ability, so I take the quota personally. As I stated earlier, there is nothing incredibly unique about what I’ve done. Preparation, empathy and dedication are not closely guarded secrets. What I think has made me successful is that I really do put stock in trying to do my absolute best in everything I do. It is part of my life philosophy, and it has served me well in everything I have done.
Samantha Manley – 5a
APPENDIX
APPENDIX – TABLE OF CONTENTS Student Resume…………………………………………………………………………..1 (Overlook of education, honors, job experience, etc.) Sales Records …………………………..……………………………………………….. 2 (Past and current quota and numbers) Brief Job Description………….…………………………………………………………3 (Expectations of Senior Account Executive and Marketing & Promotions based on The University Star handbook) SENIOR ACCOUNT EXECUTIVE WORK SAMPLES Introduction letter……………………………………………………………………….4 (Letter I wrote that is mailed out to new and prospective clients) Second to None ads………………………………………………………………………5 (Created these ads from start to finish, including the ad copy, photography, and layout and design) Homecoming promotional letter………………………………………………………..6 (Letter I wrote that was mailed out and emailed promoting our Homecoming special issue and tailgating event) MARKETING & PROMOTIONS SAMPLES Tailgating sponsorship spreadsheet…………………………………………………….7 (Spreadsheet I created to send out to clients informing them of our sponsorship levels for our Homecoming tailgating event) Shop San Marcos Campaign Mailout letter……………………………………………………………………8 (Letter I wrote that was mailed out to clients introducing and explaining SHOP SM) Powerpoint………………………………………………………………………9 (Slideshow I created that was shown to businesses on the information night) Newsletter……………………………………………………………………….10 (I wrote the ‘Interesting Stories’ section and laid out the SM * 09 section. I also edited the newsletter in its entirety)
Samantha Manley – 5a
Homecoming letter
Appendix - 6
September 18, 2009
Hello Bobcat fans! Are you ready for some football?! On October 31, Texas State will welcome students, residents, and alumni to the Jim Wacker Field to help cheer on our Bobcats at the annual Homecoming game. For this event, The University Star will be publishing a Homecoming special tabloid issue that will hit the stands on Tuesday, October 27. The deadline to reserve your space for the Homecoming issue is Tuesday, October 13. Enclosed is a flyer with all the exciting details! As Bobcat fans pack the stands for the game, you can pack your business with customers by advertising in this issue! This issue will be available to readers at over 110 locations throughout Texas State and San Marcos and 3 locations on our Round Rock campus. In addition, The Star team will be tailgating before the big game, and we will be handing out copies of the Homecoming issue at our table. We are asking for tailgating sponsors who will be asked to provide food, drinks, prizes, paper goods, or cash donations. We have some great incentives this year; so if you are interested in this opportunity, please see the attached spreadsheet. Please let me know if you have any questions or would like to schedule a Homecoming ad or become a tailgating sponsor. Don’t miss out on these opportunities to promote your business and show your Bobcat pride!
Thank you,
Samantha Manley Senior Account Executive / Marketing & Promotions The University Star p: (512) 245-3487; f: (512) 245-3708 sm1299@txstate.edu
Samantha Manley – 5 a
Intro Letter
Appendix - 4
Hello, We are excited that your business is a part of the San Marcos community, and I would like to give you some details about The University Star. We print 8,000 copies each Tuesday, Wednesday, and Thursday, and at least one special tabloid issue a month called The Satellite. We have paper stands located at 70 sites on campus, 40 throughout the community, and 3 on our Round Rock campus. We estimate that for every paper printed, 2-3 people read it. Texas State’s current student enrollment is over 30,000, and the staff numbers over 3,400. In addition, we also offer online advertising on our website, which means that The Star is the one-stop shop for all of your advertising needs. Visit http://www.universitystar.com. Deadline for copy and space reservation is 5 business days in advance. The Star is excited to announce that we have just launched the SHOP San Marcos program, which is a local awareness campaign that will encourage students and residents to shop locally whenever possible. We are also working alongside KTSW radio station and the Texas State Alumni Association to collect food to be donated to the Hays County Food Bank. No matter what your budget The University Star can work with you to propel your business to star status. Plus, our graphic designers can create an ad for you at no extra cost! My name is Samantha Manley, and I am happy to introduce myself as your account executive. I am also a graduate student in the school of Journalism and Mass Communication at Texas State University. If you have any questions about advertising, would like to request a rate card or would like more information about our Shop San Marcos program, please feel free to contact me at any time. I look forward to working with you! Have a wonderful day! Thank you,
Samantha Manley Senior Account Executive / Marketing & Promotions The University Star p: 512-245-3487; f: 512-245-3708 sm1299@txstate.edu
THE UNIVERSITY STAR 601 University Drive | Trinity Building 101 | San Marcos, Texas 78666 phone: 512.245.3487 | fax: 512.245.3708 | WWW.UNIVERSITYSTAR.COM Texas State University-San Marcos, founded in 1899, is a member of The Texas State University System.
Attachment
HOMECOMING TAILGATING SPONSORSHIP LEVELS FOR THE UNIVERSITY STAR Sponsorship Levels:
You donate:
You receive:
Platinum Sponsor
$500 (or more) cash or product donation equaling that amount
Primary logo placement on all in-house Homecoming promotional pieces, primary logo placement on "Thank You" ad in our newspaper and website, primary logo placement on "Thank You" poster at game day tailgating, and a certificate of platinum sponsorship.
Gold Sponsor
$250 (or more cash) or product donation equaling that amount
Secondary logo placement on all in-house Homecoming promotional pieces, secondary logo placement on "Thank You" ad in our newspaper and website, secondary logo on "Thank You" poster at game day tailgating, and a certificate of gold sponsorship.
Silver Sponsor
$150 (or more) cash or product donation equaling that amount
Tertiary logo placement on all in-house Homecoming promotional pieces, tertiary logo placement on "Thank You" ad in our newspaper and website, tertiary logo on "Thank You" poster at game day tailgating, and a certificate of silver sponsorship.
Attachment
Bronze Sponsor
$75 (or more) cash or product donation equaling that amount
Business name on all in-house Homecoming promotional pieces, business name on "Thank You" ad in our newspaper and website, business name on "Thank You" poster at game day tailgating, and a certificate of bronze sponsorship.
january Newsletter
hello!
I n t e r e s t i n g S t o r i e s ( Fa l l 2 0 0 9 )
Since the fall semester started, many exciting and newsworthy events have transpired in San Marcos and at Texas State, and The University Star has not missed a beat. Our reporters, editorial staff and photographers have worked hard thus far to provide its readers with late-breaking news stories, entertainment pieces, sports, opinions, letters-to-the-editor and information about city and campus upcoming events. This semester, The Star has covered many happenings on the Texas State campus. For example, our reporters follow rallies, campus affairs, academic lectures and all official sports events. One particular Star story entitled “Oh Rats,” which informed readers of a rat infestation in a campus dining hall, created such a buzz that it was picked up as a story in The Austin-American Statesman. The Star continues to cover stories on campus improvement and beautification projects, campus crime reports, dorm and university life, events at our Round Rock Higher Education campus, and the anticipated opening of a Texas State campus and courses in San Antonio. In addition to covering campus events, The Star provides its readers with up-to-date information about San Marcos and other regional and national news. Of particular interest this semester are the new San Marcos bar hours. Now that
many bars on The Square and throughout the city are allowed to remain open until 2 AM on a trial run, The Star has reported many stories discussing feedback from students, residents, bar owners, city officials and police. Moreover, The Star also continues to bring information on new businesses opening throughout the city as well as the upcoming development of the Springtown Center. We also bring to you city news like information about the closing of “Dog Beach” and upcoming river cleanups, as well as information about upcoming festivals like Sights and Sounds of Christmas. Regionally, nationally, and globally, The Star covers such news as global headliners, political stories and debates, and other events in the surrounding areas like Austin City Limits and South by Southwest. In addition to The Star’s regular papers every Tuesday, Wednesday, and Thursday, we also put out at least one special issue a month, Satellite, featuring feature stories meant to draw reader attention. Since the beginning of the fall semester, The Star has printed the following special issues: Back to School Issue (8-11-09), Student Organization & Volunteer Guide (9-309), and the Homecoming issue (10-13-09). Our most recent special issue was the San Marcos Stars issue, which hit the stands on Thursday, November 19. This issue featured stories about the “best-of” San Marcos businesses, as voted by Texas State students, faculty, and staff. Please be sure to pick up a copy of this issue and read all about the San Marcos businesses that won in this year’s polls!
MEMBERS UNIVERSI
N.
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JS
Run Date: 1.19 Deadline: 1.05
New Beginnings
Run Date: 2.11 Deadline: 1.28
Valentine’s Day
Run Date: 2.25 Deadline: 2.11
Housing Guide
Run Date: 4.29 Deadline: 4.15
Finals
upcoming events at Texas State 1.19
First day of classes
1.27
Texas State vs. UTSA Men’s & Women’s Basketball I-35 Orange vs. Maroon Rivalry
2.3
Career Services Summer Job Fair
2.16.–2.21
Theatre production of Arcadia
2.20
Bobcat Days
3.16
Off Campus Housing Fair
3.27
Bobcat Build
4.30–5.1
The University Star 100th Anniversary Celebration
contacts Editor in Chief
Amanda Venable stareditor@txstate.edu
Chamber of Commerce (Gold) GUADA
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special issues
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INS
ST.
Tuttle Lumber (Maroon)
For News Coverage:
News Editor Allen Reed starnews@txstate.edu
For the latest in fashion, music & more:
Trends Editor Thea Setterbo starentertainment@txstate.edu
Phone payments & classified ads
starclassifieds@txstate.edu
SM Laser & Body (White) Village Sensei (White)
LEARN MORE ABOUT SHOP SAN MARCOS AND HOW TO BECOME A MEMBER ON PAGE 3.
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january Newsletter
!
m u lt i m e di a
The Star’s multimedia department is dedicated to being the preeminent college hub for communication. In the production studio, The Star is striving to engage readers through new means. There is enhanced communication with students through social media applications such as Facebook and Twitter. The Star is also working with campus radio station KTSW to connect with students such as a recent audio podcast that highlighted favorite moments from the Austin City Limits music festival. Also, The Star is utilizing interactive graphics to become a better source of information for the community. These projects, such as information on the NCAA redistricting conferences, are newer attractive methods of engaging students. The Star’s Web site is creating new avenues for storytelling. There is a goal for online videos to be posted at a minimum of three to four per week. One recent project includes the videos posted through out the week of October 19 – Oct. 22 where The Star worked with the mass communication department to livestream the panels for Mass Communication Week. Also, photographers are putting up more slideshows online. Where the limitation used to be two or three, now The Star can put up an endless number of great photos to represent to students. Through our multimedia department, The Star is overcoming the limitations of print copy. Through online access and the possibility of publishing content on weekends, The Star could become a seven-day-a-week publication.
A D W I NS AT NAT I ON W I D E COM P ET I T I ON The advertising department of The University Star is committed to providing the highest quality services to its clients. This is a commitment that has not gone unnoticed. The prestigious Associated College Press recognized The Star in the annual ACP Advertising Awards. From a pool of many college newspapers throughout the country, The Star was awarded 2nd place for its display ad (shown right). Sales Manager: Krystal Slater starad2@txstate.edu Marketing/promotions: Samantha Manley sm1299@txstate.edu
Media Specialist Matt Lynch matty@txstate.edu Web Editor Scott Thomas webeditor@txstate.edu
athletic events B as ke tball WOMEN
Tues. 12.08.09 Sun. 12.20.09 Sat. 01.23.10 Wed. 12.20.09
Huston-Tillotson vs. TSU 12 P.M. Our Lady of the Lake 1 P.M. Lamar vs. TSU 4 P.M. Sam Houston State vs. TSU 7 P.M.
MEN
Sat. 12.12.09 Tues. 12.29.09 Sat. 01.02.10 Tues. 01.05.10
U.T. vs. TSU 3 P.M. Texas Lutheran vs. TSU 7 P.M. SMU vs. TSU 4 P.M. Oklahoma Panhandle State. vs. TSU 7 P.M.
Wed. 01.13.10 Sat. 01.16.10 Wed. 01.27.10 Sat. 01.30.10
Texas A&M Corpus Christi vs. TSU 7 P.M. Central Arkansas vs. TSU 4 P.M. UTSA vs. TSU 7 P.M. U.T. Arlington vs. TSU 4 P.M.
Sports Editor: Lisa Carter starsports@txstate.edu
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january Newsletter
Congratulations to the 2009 San Marcos Stars
SHOP SAN MARCOS
This program was Y ST. designed to bring . LUPE STtogether the San Marcos GUADA N. LB community and Texas JS T. State. It encourages . T S NS PKI residents and students HO to shop locally and work together whenever possible. As the Texas State population continues to grow and with the down economy, we felt this program would help local businesses. Our philosophy is if San Marcos is doing well, The Star can do well too. A kick-off event was held on October 9. The benefits of Shop San Marcos were showcased with a multimedia video and a PowerPoint presentation. Both features are available on our website at www.universitystar.com.
UNIVERSIT
COMMUNITY SERVICE
In August The Star helped the Hays-Caldwell Women’s Center with their ‘move-out day’ from their old facility. We helped move furniture, toys, and clothes in to their new facility. We also helped with the marketing and advertising of their rummage sale. The Star partnered with the Alumni Association and KTSW for Bobcats Back the Bank, an event to collect canned food donations for the Hays County Food Bank. Over a half a ton of food collected in this one day event.
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American/Steakhouse 1st Saltgrass Steakhouse 2nd Texas Roadhouse 3rd Palmer’s Restaurant Bar
Italian 1st Italian Garden 2nd Carino’s Italian 3rd Fazoli’s
Asian 1st Rose Garden 2nd Thai Thai Café 3rd Kobe Steakhouse
Mexican 1st Garcia’s 2nd Herbert’s Taco Hut 3rd Lolita’s & Los Cucos (Tie)
Auto Repair 1st Frank’s Automotive 2nd Goodyear 3rd B & B Body and Paint
Music 1st Cheatham Street 2nd J’s Bistro 3rd Triple Crown
BBQ Ist Fuschak’s Pit Bar B Q 2nd Woody’s Barbeque and Catering 3rd Wing Stop
Nail Salon 1st Hollywood Nails 2nd Spa Pro Nails 3rd Amazing Nails
Billiards 1st Sean Patrick’s Irish Pub ‘N Texas Grill 2nd Cat’s Billiards 3rd Bum’s Billiards
Nightlife 1st Nephew’s 2nd Bar One 41/Barfish 3rd Showdown
Boutique 1st Paper Bear Hear Works Co. 2nd Strut 3rd Centerpoint Station
Pizza 1st Valentino’s Pizza 2nd D’Blazio’s 3rd Zen’s Pizza Bistro
Burgers 1st Tap Room 2nd Gil’s Broiler 3rd San Marcos River Pub and Grill
Sandwich/Wrap 1st Alvin Ord’s 2nd Which Wich? & Zookas Ultimate Burrito (Tie) 3rd Root Cellar
Coffee 1st The Coffee Pot 2nd Mochas & Javas 3rd Tantra Coffeehouse
Secondhand Shop 1st Retro Exchange 2nd Goodwill 3rd Vagabond
Date Spot 1st Palmer’s Restaurant Bar 2nd Saltgrass Steakhouse 3rd Kobe Steakhouse
Specialty Shop 1st Sundance Records 2nd Stratosphere Lounge 3rd Planet K
Hair Care 1st Mink 2nd Classic Cuts 3rd Out of the Blue Salon
Tattoo Parlor 1st Classic Tattoo and Body Piercing 2nd Mystic Marks Tattoo 3rd Monster Tattoo
Happy Hour 1st Grins Restaurant 2nd Saltgrass Steakhouse 3rd Plucker’s Wing Bar w w w. u n i v e r s i t y s ta r . c o m
january Newsletter bi r t h d ay c e l e b r at i o n
In 1911, a publication was born, which developed a bond greater than anybody could have possibly imagined. This bond evolved because one young student was tired working night and day milking cows and carrying wood to earn money for his room and board. Little did Fred Adams, who created the student newspaper, know at the time, his decision would result in one of the oldest traditions on campus. f u n d r a i s i n g a n d d o n at i o n s
As part of the planning for these events we would like to ask for your help. During a previous reunion, an endowed scholarship fund was created for the benefit of student staff through scholarships. To date, this endowment has just over $25,000 in its account. We would like to bring that up to $100,000. And we need your help! Imagine how wonderful it would be to announce reaching this milestone at the
As one of the oldest student publications in Texas, The Star has published steadily through the Great Depression, two world wars, and through the Korean, Vietnam, Gulf and Iraq conflicts. It is even maintaining its responsibility in defending the First Amendment in 2009, during the toughest economic times since the Great Depression. Lyndon Johnson, summer editor of the publication in 1928 and 1929, may have received reunion! Your gifts and pledges can help us make this possible. Scholarships can be the difference in a student being able to afford to work at The Star and gain valuable experience. Contributions of door prizes and silent auction items are a crucial part of our fundraising efforts. If your business is not able to financially contribute perhaps you can provide an item for a giveaway or to be auctioned off.
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the most national notoriety, however, everyone who has ever worked at the publication has played a significant role and made a valuable contribution to The Star’s success. To kickoff our 100th year of publication The Star will be hosting a Golf Tournament and Alumni Reunion on Friday, April 30 and Saturday, May 1, 2010.
To contribute financially or to provide an item for donation please contact Linda Allen at la06@txstate.edu or Jodie Claes at jb33@txstate.edu.
Friday, april 30 Golf Tournament 11 AM Box Lunch & Registration 1 PM Shotgun Start 6 PM Awards & Buffet Meal SATURDAY, MAY 01 REUNION & HALL OF FAME INDUCTION 5 PM 5–8 PM 6–8 PM 8–10 PM
Happy Hour Silent Auction Meal & Banquet Entertainment
E-mail “Hall of Fame” nominations to Linda Allen at la06@txstate.edu by Friday, March 05, 2010. More information regarding the reunion will be available during the upcoming months at www.universitystar.com or please call (512) 245-3487. A member of The Texas State University System
www.universit ystar.com
Samantha Manley
Second to None ads
Appendix -‐ 5
Samantha Manley____________________________________________ 1818 Ranch Road 12 #634 San Marcos, TX 78666 (361) 227-0699 · sm1299@txstate.edu
OBJECTIVE
Seeking the title of CNBAM Sales Representative of the Year for 2009
SKILLS
Extensive knowledge of AdPro, MRI Research Database, Adobe Photoshop, Adobe InDesign, Microsoft Word, Microsoft Excel and Microsoft PowerPoint. Exceptional phone, communication, copyediting and typing proficiency.
EDUCATION
Bachelor of Arts in Advertising, Minor in Writing May 2008 Texas State University – San Marcos, Texas (Summa Cum Laude) Completed courses in advertising campaigns & portfolios, media planning, media writing & editing Overall GPA: 3.89 / 4.0; Major GPA: 3.9 / 4.0 Seeking Master’s Degree in Mass Communication Expected Graduation Date: May 2010 Texas State University – San Marcos, Texas Current GPA: 4.0 / 4.0
HONORS
Dean’s List – Fall 04, Spring 05, Fall 05, Spring 06, Fall 06, Spring 07, Fall 07, Spring 08, Fall 08 School of Mass Communication League of Scholars Award – Spring 06, Spring 07, Spring 08 Lone Star Scholar Award – Fall 2004 through Spring 2008 National Collegiate Communication Award – Spring 2008
INTERNSHIP & WORK EXPERIENCE Senior Advertising Account Executive / Marketing & Promotions Head July 2007 – Present The University Star, Texas State University – San Marcos, Texas Newspaper advertisement sales executive; Create body copy and design print advertisements In charge of all in-house promotions and events Instrumental in the launch local awareness campaign: Shop San Marcos Publishing and Design Intern Jan. 2008 – May 2008 BookPros Publishing Company – Austin, Texas Created book sell sheets on Excel, maintained publicity updates, and created catalogs on InDesign Telecommunications Switchboard Operator Aug. 2006 – Aug. 2007 Texas State University – San Marcos, Texas Provided customer service by directing calls; Gained problem solving and crisis management skills Floral Arranger, Cashier, Receptionist Flowerland – San Marcos, TX
LEADERSHIP, VOLUNTEERSHIP, & COURSE EXPERIENCE
Jan. 2005 – May 2005
Phi Sigma Pi National Honor Fraternity Spring 2006 – Present o 2007-2008 Recording Secretary, Social Committee Phi Eta Sigma National Honor Society Spring 2005 – Spring 2008 o 2006-2007 Historian; 2007-2008 Vice President, Social Chair Golden Key International Honor Society Fall 2006 – Spring 2008 Attended College Newspaper Business & Ad Managers National Convention Spring 2008, Spring 2009 Paws Preview PAL Fall 2007 Bobcat Build Volunteer (30 hours) Spring 05, 06, 07, 08, 09 Relay for Life Participant (48 hours) Spring 05, 06, 07, 08, 09 San Marcos Sights & Sounds Christmas Festival Volunteer (12 hours) Fall 06, 07, 08 Volunteer at San Marcos Animal Shelter (13 hours) Fall 06, 07 Texas State Ad Agency Fall 2004 – Spring 2005 o Competed in a nationwide competition to create campaign for WorkInTexas.com Competed in Houston Advertising Federation Competition Fall 2004 MC4307 – Advertising Campaigns: Created ad campaign for two local/regional clients Completed Fall 2007 MC5304U – Music Marketing: Created marketing campaign for a music group Completed Fall 2009
Samantha Manley – 5a
Brief Job Description
Appendix - 3
Basic Outline of Duties from The University Star training handbook Senior Account Executive 1. 2. 3. 4.
Sell display ads and classifieds to regional and local clients Meet quota of $4500/mo. (August thru May); $3500/mo. (June and July) Develop ideas for advertisements; work with designers Assist Sales Manager; assume daily duties in Sales Manager’s absence
Marketing/Promotions 1. Promotes The University Star by organizing events 2. Develops ideas for promotional pieces 3. Assist Account Executives by providing creative ideas for advertisements etc.
Samantha Manley - 5a 1 Personal Selling Philosophy: Samantha Manley Upon joining The University Star sales team, I was excited for a new experience to meet and interact with new and different kinds of people. I have always considered myself to be a selfstarter and an internally motivated person, and I proved this to be true when I joined The Star staff. I began my training during the summer of 2007 while I was also working as a telecom switchboard operator for Texas State University. While training in the summer, I was the only rep to be in the office. The other three account executives were gone for the summer, and, I was, therefore, forced to learn the ropes on my own. From memorizing the rate card to teaching myself how to use AdPro, I pretty much lived and breathed The University Star. But the hard work paid off. I began selling immediately for the August 2007 Back to School issue. After I made my first sale, I was hooked. I knew that this position was the perfect job for me. As an account executive, I have one primary motto I by which I base my work ethic: “Communication is key!” Cliché though it may be, nothing could be more true. It is absolutely mandatory to communicate to one‟s clients. I make it a point upon myself to always inform my clients of upcoming papers and specials on a regular basis. From emailing and mailing flyers to calling upon and visiting clients, I try to do everything in my power to make sure each of my clients is well informed about every upcoming issue of The Star. Moreover, I try to cater to my clients as much as I can. For example, I call on my flower shops first during promotions for the Valentine‟s and Graduation issues, as these clients benefit most from advertising their services during these times. I also make an effort to contact clients who advertised around the same time the year before to see if they were in need of advertising for the next year. From the start of my job at The Star, I have sold more than $192,000 worth of ad sales, which is almost a quarter of the entire team sales during this time period. In 2009 alone, I sold more than any other account executive at The Star - $73,187, - exceeding my quota by more than $20,000. I get an absolute thrill out of visiting my clients. I enjoy interacting with them face-to-face rather than on the phone or through email because it makes the experience more personal and real. I feel that interpersonal communication with clients makes them feel at ease, like I am there to help them bring in business – not just sell them an ad and take their money. Many businesses have the misconception that the bigger the ad they place, the more benefit they will see, even if that means they only advertise in one issue. Wrong! I try to work with my smaller, local clients to make them understand that if they don‟t have a lot of money to spare, it is frequent advertising (with smaller ads if need be) that will pay off more for them. For these clients, I always highly suggest that they place their ads in the Thursday issue of our paper, as it has the longest shelf life (it remains on the stands throughout the weekend until the following Tuesday). Moreover, I also try to work with my clients‟ budgets to make sure they get the most „bang for their bucks‟. I want them to buy many ads, but I also want their ads to succeed for the amount of money they are spending. I always suggest contracts and let them know if there‟s a way for them to receive special discounts. Furthermore, since San Marcos is such a small city, we do not have set territories. Rather, our sales reps go out on the town once a week in search of new businesses. Even if it is not my day to go out on the town, I always keep rate cards and special issue flyers on hand in my vehicle if I just happen to be driving around and see a new business. Last Wednesday, for example, I was on my way to go grocery shopping when I saw a “Coming Soon” sign for a new pizza shop. I noticed that there was a man directing workers who were moving in tables, and so I decided to stop by and speak to him. He turned out to be the owner; so, I gave him our rate card and contact information. The very next week he gave us a call and now is on contract with us for the entire Spring semester.
Samantha Manley - 5a 2 In my position as an account executive, I thrive to be a “one-stop shop” for my clients. I have a handful of clients for whom I take photos of their merchandise to appear in their ads. We could get a photographer to do those things, but I feel if I take the photos myself, it portrays that I am truly committed to my clients‟ ads. For one particular client, I once scheduled a photo shoot in which I enlisted some of my friends to come model the store‟s clothing while I photographed them to be featured in the ad. Furthermore, I also am quite familiar with Adobe InDesign, and I layout and design a lot of my clients‟ ads myself, especially if our design team is backed up with ads. I try to bring their visions to life in the ads I design for them. I know that by going that extra mile, my clients will trust that I truly do want their business to succeed, and they will, thereby, call on The University Star first for all of their advertising needs. In addition to my position as Senior Account Executive, I have also recently been asked to take charge of all in-house marketing and promotional events for The University Star. This past year, I have already successfully pulled off many events. One such event is tailgating before Texas State home football games. My marketing team and I were in charge of heading every University Star tailgating event this season in which we promoted the events with flyers and ads, went shopping for food and beverages, and actually set up and barbequed the day of tailgating. Our big tailgating event this year was our Homecoming game, which just happened fall on Halloween Day. We used sales materials that I created to request sponsorship from our clients. Once we had enough clients on board, we used their money to purchase a primary spot in the parking lot, as well as refreshments and contest prizes. One of my clients agreed to donate some party platters of food for the event. We also held a costume contest for Texas State students, which we promoted in the paper. The turnout to the Homecoming tailgating was record-breaking, and the contest was very competitive, as we offered some great prizes. Furthermore, our most recent marketing venture is a local awareness campaign called Shop San Marcos. For this campaign, we ask small local businesses to band together as The Star promotes their businesses and encourages students and residents to shop local first. For this campaign, I personally wrote the mailer letter that was sent out to businesses, created the slide show that was shown on the information night, and contributed my share in the brochure and newsletter. In addition to these marketing efforts, there have also been many other events that The Star has been a part of this past year in which I have been in charge. In conclusion, I take my job at The University Star very seriously. From going above and beyond for my clients to doing everything in my power to market and promote The Star, I truly can say that I am a hard worker and loyal sales representative. I am in my last semester of graduate school, and I am able to balance my school and work life with ease. It is for these reasons that I am worthy of the title of the CNBAM sales representative of the year.
Samantha Manley – 5a
Sales Records
Sales Records: Total from Fall 2007 – present: $192,164.28 Total Star team sales Fall 2007 – present: $788,642.73 Responsible for 24% of all sales from Fall 2007 to present 2008 Sales: $74, 533.42 (Quota: $40,000 per rep) Top seller over other University Star account executives 2009 Sales: $73,187.20 (Quota: $52,000 per senior rep) Top seller over other University Star account executives
Appendix - 2
Wednesday, September 23, 2009 Dear Business Owner, The University Star is happy to announce our newest endeavor called Shop San Marcos. Shop San Marcos is a local business awareness campaign to encourage Texas State University and San Marcos to spend their dollars locally whenever possible. With the economy being so unpredictable and many local businesses experiencing financial difficulties, we know that keeping dollars in our community will make it stronger and more stable. The promotional campaign will begin Thursday, October 1 and we are happy to have the San Marcos Chamber of Commerce as a key supporter. Shop San Marcos will promote your business to Texas State students, faculty and staff and also to San Marcos residents. Shop San Marcos will connect these people with a brand they can identify with: the award-winning school newspaper. Customers and visitors will recognize your business as an extension of the Texas State community by being a Star-approved affiliate. Also, by becoming part of Shop San Marcos, you will be showing your support for the university, as the money you donate will help The Star to reach our goals. Participants of Shop San Marcos will receive a quarterly newsletter announcing The Star’s upcoming events, new Shop San Marcos members, and all the latest Shop San Marcos info. It will also serve as a means to advertise to fellow business owners within the community. Maroon and Gold Level members will receive priority placement in promotional ads and radio spots and will be listed at events as sponsors. Membership levels are: • White Level Make: $100 donation to The Star Receive: Shop San Marcos window sign • Maroon Level Make: $250 donation to The Star Receive: Shop San Marcos window, priority placement in in-house ads, Shop San Marcos promo pieces, and sponsored event promos • Gold Level Make: $500 donation to The Star Receive: Shop San Marcos window sign, priority placement in in-house ads, Shop San Marcos promo pieces, and sponsored event promos, and receive a FREE quarter page ad in the tabloid special (Satellite) of your choice. We hope you participate in Shop San Marcos, and we would like to invite you to attend our kickoff party on Friday, October 9 from 68pm in Old Main 320. The kickoff party will be an opportunity for you to learn more about Shop San Marcos and signup to be a participant. A brief multi-media presentation will be shown, and finger foods will be served. Parking is available at the Pleasant Street parking garage or Bobcat Trail. There is also limited accessible parking on Old Main Drive. Parking will be free, and displaying visitor’s permit will not be necessary. We look forward to receiving your RSVP, which is due Tuesday, October 6, and we appreciate the chance to build a stronger local community together. If you have any questions about Shop San Marcos, please contact us today. Sincerely, The University Star Team email: starad1@txstate.edu; phone: (512) 245-3487
THE UNIVERSITY STAR 601 University Drive | Trinity Building 101 | San Marcos, Texas 78666 phone: 512.245.3487 | fax: 512.245.3708 | WWW.UNIVERSITYSTAR.COM Texas State University-San Marcos, founded in 1899, is a member of The Texas State University System.
Local Awareness Campaign
Brought to you by The University Star
What is Shop San Marcos?
◦ A Local business awareness campaign
Our Mission:
◦ To encourage San Marcos residents and the Texas State community to buy from small, local businesses
ď ˝â€Ż
The Star believes a local campaign will benefit the community and Texas State by promoting awareness of local businesses, and will, therefore, aid the local economy as a whole
The University Star
Shop San Marcos
Creates awareness of local businesses
More $ circulating in the community/buzz about your business
Will benefit residents/attract more students
Generates revenue for the community
More $ for community improvements & involvement
SSM flow cycle
1. 2. 3. 4. 5. 6.
It It It It It It
keeps dollars in our economy makes us unique creates local job opportunities nurtures our community helps the environment conserves tax dollars
Mainly independently owned and operated
Must not publicly-traded
(Franchises to be reviewed on case-by-case basis)
Must employ primarily San Marcos residents and/or Texas State students
Must contribute to the city tax base
Must be involved in community events
Benefits the local economy, as well as your business
Shop San Marcos logo will promote your brand identity and affiliate your business with Texas State through The Star Link yourself with other small, local businesses More exposure to our ever-growing student population
30,816
31,000 30,000
29,105
29,000 28,000 27,000
28,121 26,783
27,129
27,485
26,000 25,000 24,000 2004
2005
2006
2007
Fall Enrollment
2008
2009
White – Donate $100
◦ Receive Shop San Marcos window sign
Maroon – Donate $250
◦ Receive window sign and priority placement on inhouse ads and SSM events and promotions
Gold – Donate $500
◦ Receive window sign and priority placement on inhouse ads, SSM events and promotions, and receive a FREE quarter page ad in the Satellite issue of your choice
First, decide which level member you will be Receive your window sign to be placed inside your business Sit back as The Star promotes your business in advertisements, at events, and in the quarterly Shop San Marcos newsletter Reap the benefits and watch your business thrive!
Contact: (512) 245-3487 StarAd1@txstate.edu