FINAL FSG 09 bleed.pdf
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But from the beginning on March 10, 1909, the mission has remained the same — to deliver the news that affects the MSU community.
The countless events that have changed the outcome of history during the past century have all crossed the pages of MSU’s student-run newspaper, The State News. Over the years, it has changed names and locations and covered the happiest and most-wrenching of times.
Monday-Friday
Western Association of University Publishing Managers
Michigan Collegiate Press Association
Associated Press
Associated Collegiate Press
College Newspaper Business and Advertising Managers (CNBAM)
9:00 a.m. - 4:00 p.m.
9:00 a.m. - 5:00 p.m.
(517) 432.3000 (517) 432.3010 (517) 432.3015
Monday-Friday
Affiliations
Summer
Serving MSU for 100 years
Eighteen U.S. presidents. Seven wars. Two men’s basketball national championships. One hundred years.
Fall & Spring
The State News:
Office Hours
Main Phone Advertising Fax
Office Numbers
435 E. Grand River Ave. • East Lansing, MI 48823
Contact Information
By having an advertisement printed in The State News, the advertiser is purchasing space and circulation only. The advertiser assigns to The State News all rights, title and interest to all original art produced by The State News.
Unless otherwise noted, no position will be sold or guaranteed.
Advertisements that are deeper than 17 inches will be billed for the full depth of the page (20 inches).
Copy Regulations Minimum accepted advertisement size is 1 column wide by 2 inches deep for display and 1 column wide by 1 inch deep for classified.
The State News will not knowingly publish any advertisement that fosters the evading of or violates any federal, state or local laws or encourages discrimination against any individual group or business on the basis of race, age, gender, sexual orientation, color, creed, religion, national origin, ancestry or disability.
Advertising Policies All advertising submitted for publication in The State News is subject to acceptance by the newspaper, and The State News reserves the right to reject copy at its sole discretion at any time prior to publication.
Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee.
Advertising copy delivered electronically is not considered camera-ready and is subject to the same deadlines.
Classified advertisements will not intentionally be misclassified at the request of advertisers.
Advertisements simulating news must carry the words “Paid Advertisement.” All political ads must be prepaid with copy and carry all information required by law (i.e. Paid Political Advertisement, Paid by Committee for Jane Doe, John Doe, Treasurer).
All advertisements shall have a clear statement of a bona fide offer or announcement made in good faith. Advertisements placed by anonymous advertisers will not be published. Advertisers must provide name, business name, address and phone number to The State News.
Contracted space is for the sole use of the signing advertiser and may not be used by another advertiser. The advertiser assumes full liability for advertisements and links (both print and online) and agrees to hold The State News harmless for any claims that result from the advertiser providing material that could result in illegal use (i.e. providing copyrighted artwork without authorization).
Get information on rates, billing, electronic transmission and much more.
• What are the copy deadlines for the daily edition?
• How do I apply for a credit account?
• How can I check on my web ad traffic?
• What is the difference between spot and process color?
Then point your browser to: advertise.statenews.com. Here you’ll find answers to the most frequently asked advertising questions.
Got a question but can’t wait for an answer?
Service charge for all returned checks is $40.00.
Advertisers who exceed their credit limit or have an outstanding balance for more than 90 days will be denied further advertising until payment is made.
Advertisers with approved credit will receive monthly statements. All unpaid charges are subject to a 1.5% finance charge, compounded monthly (18% annually).
Payment and Credit Terms Prepayment for advertisements is required unless the advertiser has established credit with The State News. New businesses must prepay for 6 months to establish satisfactory credit. Applications are available at: advertise. statenews.com.
The State News makes every effort to produce error-free ads; however, if an error should occur, the advertiser must notify the advertising manager or adviser within two business days of the error. The State News may cancel charges for the portion of ad that is rendered valueless by the error. The State News is not responsible for errors on advertisements in which advertising copy is delivered past deadline. Copy regulations are subject to change without notice.
Copy, Advertising & Credit Terms
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Max Sa Leitao saleitao@msu.edu (517) 432-3004
Sabrina Egeler egelersa@msu.edu (517) 432-3007
Direct questions to our graphic artists at: (517) 432-3014 You may also direct technical questions to our prepress managers:
Note: Ads designed in non-professional design applications will have to be recreated by our design staff due to limitations in generating professional printing files. We do not support MS Publisher and cannot open its native (.PUB) files.
.eps (encapsulated PostScript files)
All native Adobe files (Illustrator, InDesign and Photoshop - standard or CS). Please include any linked files and convert all text to outlines.
PDF - preferably created with “Adobe Distiller.” The “print” and “press” presets in Distiller are good defaults if you’re not sure what to use. All fonts must be embedded.
Format Options
4-color (process): please verify that your files are in CMYK mode, rather than RGB, so they will separate properly. Spot color: please make sure that your file will ONLY print one color plate and one black plate. Always make sure that any black & white text or art used in your color ad only appears on the black plate. SPOT
The State News reserves the right to substitute a similar typeface if your font is unusable.
• Can you print it?
• Is your art’s resolution 200 ppi or better?
• Is your art properly sized for its inclusion in your ad?
• Is your ad the correct size? See pages 4 and 5 for exact column measurements.
• Does your color separate properly?
• Are all fonts and art included?
Checklist
PROCESS
You may e-mail small (up to 5MB) files directly to: ads@statenews.com The subject line should include your account executive’s name.
There is no charge for normal typesetting, layout and/or design work. Extensive changes will be assessed a minimum fee of $25.00.
Color
Host: snftp.statenews.com User: snews Password: adv Directory: /
This is the preferred method. Most FTP clients should work fine.
FTP
225 ppi preferred (200 ppi minimum) for image files sized at 100%. Line art (bitmap) should be 300 ppi minimum. Rasterized text should be 300 ppi minimum. DO NOT use art from your web site, as 72 ppi web images print poorly.
Resolution
Our daily broadsheet pages are 11 inches wide and 20 inches tall. Ads must be as many inches deep as they are columns wide (for example, a 3-column ad must be at least 3” tall). For retail and classified sizes see pages 4 and 5.
Ad Sizes
GRAYSCALE
Digital & Mechanical Specifications
21-25
93%
26-35
71%
36+
72%
Off Campus
47%
Part-time
47%
faculty/staff
undergraduates
76% 73%
78%
<$50
19% 14%
32%
$50-$149 $150-$249 $250+
35%
Disposable Income / Month
53% of the housing readership live on campus. 47% of the housing readership live off campus.
Percent of Market of Housing Readership
43% of the age readership are under 21 years old. 31% of the age readership are between 21 and 25 years old. 11% of the age readership are between 26 and 35 years old. 15% of the age readership are older than 36 years old.
Percent of Market of Age Readership
92%
look at ads
*Alloy Marketing + Media, MORI Research. 2008
**The MSU marketing study is the exclusive property of The State News. Information may not be reproduced without the express written consent of The State News. — Tragon Research, Inc . 2003
Full-time
24%
Employment Status (students and faculty)
BY THE MSU COMMUNITY EACH MONTH
OVER $12 MILLION GENERATED
On Campus
53%
Housing Readership**
<21
87%
Age Readership**
73% of readers say they look at the advertisements. 78% report using coupons or promotional codes.
76% of Faculty / Staff
92% of Undergraduates
Community Readership*
Readership
use coupons
61
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FALL HOUSING GUIDE Special section that includes editorial content relating to student housing. Students are actively looking for places to live next year and trying to see all of their options. It’s also a great place to advertise services needed to move in.
SPRING HOUSING GUIDE A special section solely dedicated to housing for students. Aside from Housing Guide advertising, the section is stocked full of editorial content pertaining to housing services.
NCAA® BRACKET 26 spots available. Each brackets page is 1 page with 1x2 advertisements outlining the tournament bracket. These spreads get taken out of the paper and put up on walls everywhere. Essentially, advertisers are getting a month of exposure.
SPRING BREAK GUIDE Perfect for special deals and coupons. Students are reading these pages solely for their ads. They’re seeking out advertisement. Whether planning the trip itself or preparing to go, students look here for the best deals in town.
WELCOME WEEK Very first paper of the fall semester. First possible contact with the student population. It informs or reminds students of what restaurants, bars, stores and other places are available in East Lansing and on campus.
FINALS SURVIVAL GUIDE Tabloid-style publication. Full of sudokus, crosswords, the dot game, and word searches. The normal paper does not publish during this week. This serves as a chance to reach students looking for a break from the stress of finals.
GRADUATION HANDBOOK A special section containing ads and editorial content focusing on topics that graduating seniors are faced with in the real world: Jobs, housing and financial issues.
FRESHMAN SUMMER MAIL HOMES Sent directly to their homes. Students, as well as parents, are gaining the exposure. Helps get students informed about the area before they step foot on campus.
Promos/Special sections
Example 1 This ad was created for the Housing Fair and to the right of it is how it appeared on a mobile billboard. The Housing Fair logo was also created by our design team.
• Proposal and cost estimate During this meeting we will introduce the campaign ideas as well as review your budget options.
• Account Manager and Design collaboration Once you have met with our design team and your account manager, we will work together to create multiple solutions, within your budget, for multiple media venues and with agency-quality design.
• One-on-one meeting with an account manager Your account manager will help you achieve your advertising goals while keeping you on budget.
• One-on-one meeting with our senior design team During this meeting our designers will be listening to what you want to achieve with your advertising, who your target market is and any existing ideas you might have.
Extended services include
Whether you’re looking for an ad campaign or a corporate identity, we can help. Contact our advertising manager today to find out how our extended design services can work within your budget.
We’ve always provided basic design layouts for your newspaper advertising needs but now, we are pleased to offer an extended design service that enables you to offer a consistent message across different types of media.
The State News now offers extended design services.
REUSE & RECYCLE - Kallie, a junior Communication major, has a need for caffeine. She keeps it green, though, by recycling her pop cans instead of sending them to the landfill, scoring for both the environment and her change purse. Read more of Kallie’s ‘Green Story’ at www.bespartangreen.msu.edu
is to reduce our environmental impact. Read more about Mumu at www.bespartangreen.msu.edu
REDUCE - Born and raised in China, Mumu knows how important it
RETHINK|REDUCE|REUSE AND RECYCLE RESEARCH AND REEDUCATE|REDESIGN
BE SPARTAN GREEN
GREEN LOOKS GOOD ON YOU
RETHINK - No bottled water...limited driving...and a million other little things that could save the world. Read more about how Terry Link rethinks his environment at www.bespartangreen.msu.edu
RETHINK|REDUCE|REUSE AND RECYCLE RESEARCH AND REEDUCATE|REDESIGN
BE SPARTAN GREEN
GREEN LOOKS GOOD ON YOU
Example 2 This campaign was created for The Vice President of Finance Operations. On the left are the ads as they ran in the paper. Below is an example of how they carried across AdRax around campus.
Our design team will work with your other media vendors to layout and achieve a consistent look across all your media needs. Web ads, AdRax, mobile billboards, table tent signs, posters, business cards, letter head, banners, etc.
Consistency across media venues
creative Design services
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6
$500
728 pixels x 90 pixels
$200
125 pixels x 125 pixels
$7 / 1,000
Impressions (20,000 minimum)
NO
NO
NO
NO
NO
NO
Multiple photos (5) / Logo
Downloadable menu
Website link
Monthly online coupons
200 word description
Specials listed in our online bar guide
$35.00 per day
Interim open rate
Year contract
$50.00 per day
Sudoku sponsorship ads are sold as a 2 column x 1 inch space.
Sudoku
$18.00 per day
$25.00 per day
1 semester contract
YES
YES
YES
YES
YES
YES
YES
Year contract
Comic spaces are sold as 1 column x 1.5 inch spaces.
Comic
YES
Contact, delivery, pricing, hours
Sponsored listing FREE with print contract or $50/month Features Basic Sponsored
Online Dining Guide
Per Month
Size
The State News c/o Michigan Web Press 10441 Enterprise Dr. Davisburg, MI 48350
Minimum order is 20,000. Ship in cartons or skids to:
Shipping Info
• A composition charge will be assessed if the insert is produced by The State News.
• Complete preprint shipment must arrive no later than 5 days before the desired day of publication.
• Deadline for approval of material is 7 business days prior to publication; cancellation is 5 days prior.
• Folding of poster format inserts and other inserts constitutes additional pages.
• Maximum size 11” x 13”
• Minimum size 4” x 6”
• If preprints are shipped prior to notice of acceptance, The State News will not be responsible for loss or cost of returning same.
$700
300 pixels x 250 pixels
Button
• The State News advertising department must receive at least one complete copy/example of the proposed insert for review of acceptability before shipment.
$16 / 1,000
Preprint Mechanical Requirements
Impressions (20,000 minimum)
$81.00 $83.00 $85.00 $87.00 $89.00 Call: 432-3000
Per Month
$12 / 1,000
2 pages for 4 pages for 6 pages for 8 pages for 12 page for 16 pages +
Size
$500
120 pixels x 600 pixels
Impressions (20,000 minimum)
$12 / 1,000
Impressions (20,000 minimum)
Frequency preprint discounts are available with a yearly contract. Five or more insertions earn a 10% discount.
Preprint Rates
Large Rectangle
Per Month
Size
Skyscraper
Per Month
Size
Leaderboard
Web Rates
Web, Comic, Sudoku & Preprint Rates
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14
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2 17
10
3 18
11
4 13
6
S
19 20
12
5
F
13
6 14
7 15
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2 17
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3
F
18
12
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10
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12
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3
13
6
14
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10
# = Non-Publication Day
16
9
# = Publication Day
15
8
April 7 - Summer Sublease Edition April 30 - Graduation Handbook
14
7
March 15 - NCAA-Brackets
13
6
* = To Be Determined
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25 26 27 28 29 30
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2
28 29 30 31
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January 11 - Spring Classes Begin January 15 - Martin Luther King Jr. January (TBD*) - Housing Guide
S M T W T 2
15
8
1
F
19 20 21 22 23
12
5
S M T W T 1
17
10
3
25 26 27 28 29 30
18
11
4
April 2010 S
9 16
January 2010
March 2010 F
December 1 - Holiday Shopping Guide December 14 - Finals Survival Guide
24/ 31
16
9
15
8
S M T W T
27 28 29 30 31
15
8
14
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October 28 - Dining Guide October (TBD*) - Housing Guide
17
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2
19 20 21 22 23 24
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F
S M T W T
December 2009
27 28 29 30
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10
4
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3
S M T W T
11
14
13
8
2
F
19
7
6
1
S M T W T
F
July 31 - Mail Home Edition
June 26 - Mail Home Edition
October 2009
26 27 28 29 30 31
September 2009
18
11
4
S
19 20 21 22 23 24 25
12
5
1
S M T W T
July 2009
28 29 30
S
21 22 23 24 25 26 27
8
7
1
S M T W T
June 2009
Publication Dates
17
10
3
13
6
14
7
16
9
17
10
3
18
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4
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6
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19 20
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18
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# = Special Sections
25 26 27 28 29 May 3 - Finals Survival Guide
17
10
3
23/ 24/ 31 30
16
9
2
S M T W T
May 2010
28 February 2 - Spring Break Guide February 9 - Valentine’s Day Guide February 17 - Summer Employment Fair
21 22 23 24 25 26 27
14
7
1
S M T W T
February 2010
29 30
22 23 24 25 26 27 28
15
8
2
F
November 2009 S M T W T 1
15
8
19 20 21 22
12
5
1
S
25 26 27 28 29
18
11
4
F
August 28 - Welcome Week Edition
23/ 24/ 31 30
16
9
2
S M T W T
August 2009
6 3
4 6
$16.50
$16.10
$15.90
$15.50
$15.30
$14.90
$14.50
$14.20
$14.00
300”- 499”
500”- 699”
700”- 899”
900”- 1299”
1300”- 1799”
1800”- 2599”
2600”- 4199”
4200”- 5999”
6000” +
$15.00
$14.60
$14.40
$14.20
3-6”
7-19”
20-39”
40”+
$15.90
$16.10
$16.40
$16.60
6 Months
$350
$500
2 Color
Process color
Wednesday 3:00 p.m.
Thursday 3:00 p.m.
Friday 3:00 p.m.
Monday 3:00 p.m.
Tuesday 3:00 p.m.
Monday
Tuesday
Wednesday
Thursday
Friday
$20.90
(5.41 in. x 10 in.)
1/4 page 3 col. x 10 in.
$627
$83.60
*Rates above reflect open rate charge
(3.55 in. x 2 in.)
Business Card 2 col. x 2 in.
(11 in. x 10 in.)
1/2 page 6 col. x 10 in.
$1,254
(11 in. x 20 in.)
1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns
= = = = = =
1.69 inches 3.55 inches 5.41 inches 7.27 inches 9.13 inches 11.00 inches
Retail Column Measurements
1.694’’
Retail display ad sizes start at 1 column wide by 2 inches deep.
(actual size)
One column inch
(5.41 in. x 5 in.)
1/8 page 3 col. x 5 in.
$313.50
(3.55 in. x 4 in.)
1/16 page 2 col. x 4 in.
$167.20
$2,508
Full Retail Page 6 columns x 20 inches
**The MSU marketing study is the exclusive property of The State News. Information may not be reproduced without the express written consent of The State News. — Tragon Research, Inc . 2003 *Alloy Marketing + Media, MORI Research. 2008
Deadline
Publication Day
Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee.
Deadlines
$175
1 Color
Color charges are in addition to regular space charges. No minimum size is required.
Color Charge
1 Year
Inches/Week
Requires running in 22 or 44 consecutive publishing weeks.
Local Frequency Contract
1 Year
Inches
Local Bulk Contract
National Net Rate
1’’
Retail Rates
Local Open Rate $20.90
$66.40
*Rates above reflect open rate charge
2 col. x 2 in. (2.34 in. x 2 in.)
(11 in. x 10 in.)
9 col. x 10 in.
$1,494
1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns 7 Columns 8 Columns 9 Columns
= = = = = = = = =
1.11 inches 2.34 inches 3.58 inches 4.81 inches 6.05 inches 7.29 inches 8.52 inches 9.76 inches 11.00 inches
Classified Column Measurements
1.111’’
Classified display ad sizes start at 1 column wide by 1 inch deep.
(actual size)
One column inch
(6.05 in. x 5 in.)
5 col. x 5 in. $415
(6.05 in. x55col. in.) x 5 in.
(3.58 in. x 4 in.)
3 col. x 4 in.
$199.20
(6.05 in. x 10 in.)
5 col. x 10 in.
$830
(11 in. x 20 in.)
Full Classified Page 9 columns x 20 inches
$2,988
Classified Rates
1’’
$14.20 $14.00
700”- 1299” 1300”- 1899”
$13.00
3500” +
$12.40
40-59”+
$13.80
$14.10
$14.40
$14.60
6 Months
$2.00 per line per day
$1.50 per line per day
$ 2.10 per line per day
$ 2.30 per line per day
$ 2.50 per line per day
$2.00 per day $2.00 per day
Boxed Liners Featured Classified (ad appears on front page of www.statenews.com)
40¢ per word per day
Bold Words (10 word limit)
Extras/Features
Liner Deadline Deadline is 2:00 p.m., one work day prior to publication. Classified liner ads are also online at www.statenews.com.
6 months
1 year
Contracts
10+ days
6-9 days
1-5 days
Days
The progressive rate schedule makes it economical to run an ad for a longer period of time, ensuring that your ad obtains maximum readership at a minimum cost. Classified liner ads are prepaid.
Classified Liner Rate
Display Deadline Deadline for classified display advertising is 3:00 p.m., three working days prior to insertion.
$12.60
20-39”
$13.00 $12.80
10-19”
1 Year
5-9”
Inches/Week
Requires running in 22 or 44 consecutive publishing weeks.
Local Frequency Contract
$13.20
2700”- 3499”
$13.70
$14.40
300”- 699”
1900”- 2699”
1 Year
Inches
Local Bulk Contract
Open Rate $16.60
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State News (517) 432-3010 435 E. Grand River Ave East Lansing, MI 48823
The
To Whom It May Concern: I would like to recommend Jacob Cooper, one of our advertising graphic artists, for the CNBAM Designer of the Year Award. Jacob has worked as a State News graphic artist since September of 2007. During this period, he has advanced not only creatively, but also technically, enabling him to translate his ideas into visually appealing pieces and trouble-free digital files. Jacob is very driven and always eager to submit ideas for ad campaigns and promos. His desire to participate in these bigger projects, combined with his passion for the creative and his technical skills, have generated some of our best ads and campaigns recently. I hope you will consider Jacob for the CNBAM Designer of the Year Award. Respectfully, Max Sa Leitao Production Manager The State News, MSU saleitao@msu.edu
CNBAM Judges: It is my pleasure to nominate Jacob Cooper for CNBAM's Designer of the Year Award. As the assistant production manager and creative director at The State News, I have had the privilege of watching him grow as a designer over the past two years. In his position as graphic designer, he consistently displays many characteristics that make him a stand out employee and a role model to fellow co-workers. One example of Jacob's growth as a designer is his ability to be versatile in his design work. Upon reviewing his portfolio you will find that his work is very whimsical and speaks to a younger audience. This year I asked him to take on the â&#x20AC;&#x153;Campus of Sustainabilityâ&#x20AC;? campaign, which required him to work completely out of his comfort zone as a designer. His solution would need to speak to a more conservative and mature audience, while still appealing to people in their twenties. This was an extremely difficult shift for Jacob and he had very little time to come up with the solution. While he has many strong pieces that were published this year and this one will not be published until after the New Year, it is a testament to the huge growth strides I watched him take as a designer. Watching him struggle with this project taught me a great deal about Jacobâ&#x20AC;&#x2122;s passion and dedication to good design. The pride that Jacob takes in his work at The State News is another one of his attributes. On many occasions, his willingness to work beyond his scheduled shift has made it possible to go above and beyond for our clients. His strong work ethic and ability to maintain positive relationships with his co-workers makes him a strong asset in the Production/Graphic Arts Department. Through his busy work schedule, Jacob always finds the time to come up with new ideas and implement them. Jacob's dedication, versatility, creativity and personal strive for excellence make him an obvious choice for this award. I hope you to find it appropriate to reward his work by naming him designer of the year. Sincerely, Sabrina Egeler Assistant Production Manager
fsg promo sheet.pdf
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FallHousingGuide2009.pdf
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Multimedia
Deadlines
Alternative Marketing:
Signed contracts are due six calendar days prior to publication. Proofed ads, or ads submitted by customer, are due three calendar days prior to publication. Display and Classified Display discounts are based on running more than one insertion.
Open Rates:
Inserts
National: $10.50 | Local: $8.20 | Boise State: $7.00 (per column inch)
Starting at
Contract Rates:
Display Column Inches 0 - 100” 101 - 200” 201 - 300” 301 - 500” 501 - 700” 701 - 1000” 1001 - 1300” > or = 1301”
Local $8.20 $7.30 $6.90 $6.10 $5.30 $5.10 $4.90 $4.50
BSU $7.00 $6.20 $5.80 $5.40 $5.00 $4.80 $4.50 $4.20
$45
Classified Display Column Inches 2 - 24” 25 - 49” 50 - 74” 75 - 99” 100 - 124” 125 - 149” 150 - 174” > or = 175”
Local $8.20 $7.60 $7.10 $6.60 $6.10 $5.60 $5.10 $4.60
BSU $7.00 $6.75 $6.25 $5.75 $5.25 $4.75 $4.50 $4.25
Color Ad Size 0-30” > or = 31”
Color $2.30 $1.30
Colors must be submitted in CMYK format. Based on single ad size. Display only.
Column widths Classified
1
1.59
1.16
2
3.30
2.44
3
5.00
3.73
4
6.73
5.02
5
8.45
6.30
6
10.16
7.59
7
n/a
8.88
8
n/a
10.16
2x3 [2 cols. x 3”] Quarter page [3 cols. x 10”] Half page [6 cols. x 10”]
B&W: Color:
$49.20 $85.20
B&W: Color:
$246.00 $315.00
B&W: Color:
$492.00 $570.00
B&W: $984.00 Color: $1140.00
Full page [6 cols. x 20”]
*Above prices reflect local advertising rates per issue
How much will it cost? Inches
Rate
Color
Price Per Issue
# of Issues
Online
Leaderboard
Right Hand Read
$450
HERE! K C I L C
per month
Total
$350
per month
Online
Audio
Audio
Peel Back
University Pulse
Podcasts
$550
See Rep
$15
per show
Newsstands
Chalk
Email Blasts
Newsstand Posters
Sidewalk Chalk
$25
$25
per week
09/10 Issue Dates
For required file formats, view arbiteronline.com
Columns
per thousand copies see rep for printing details
per week
Suggested ad sizes (with prices)*
Display
nces:
Online u
Anno
per month
Mechanical Specs Ad Width
Arbiter Media offers a variety of opportunities in addition to our traditional print ads.
Varies Green Text - Issue Date Green Box - Special Issue
Clients: 7 cols
(Here are just a few of them)
5 cols
ial
“A key to connecting and engaging students is to be relevant... both in subject matter and communication technique, reaching students where they reside technologically. Health, Wellness and Counseling Services have found the Arbiter’s podcasts to be a great example of that relevant and effective communication preference for our students.”
Te s
8 cols
6 cols
Marketing
on
Campus Organizations • Career Center • Student Activities • Parking/Transportation • Student Programs Board
tim
Advertising Rates
2009/10
- Ferdinand J. Schlapper Executive Director Health, Wellness & Counseling Services
6 cols
Salon Skate Shop
• Radiant Nail & Spa • Atomic Salon
• The Boardroom
Entertainment
Food Retail
4 cols
• The Knitting Factory
• Boise Co-op
5 cols
Apartments/Housing • Morrison Park Apartments • Chateau Park Apartments • Evergreen Apartments
Dining • Old Spaghetti Factory • The Crescent No-Lawyers Bar & Grill
User Demographics
Delivery Statistics
2 cols
3 cols
3 cols
4 cols
Results from a survey of registered users on arbiteronline.com.
Total Papers 7,000 Delivery Sites 84 on-campus 24 off-campus
* An additional 834 users who selected “other” as their class/group are omitted from the pie chart
Website Traffic 78,835
75,359
72,211
70,674
2 cols
70000
59,902
60000 50000
55,738
70,839
60,174 54,337
46,242
Classified
30000
20000 10000 Aug 1
Podcast Downloads* Backstage Pass: 306 Sports Talk: 628 On the Flip Side: 779
40000
0 Display
Regular Email 1,750 subscribers 2 times per week
Page Impressions per Month 80000
Newsletter Statistics
Sept 1
Oct 1
nov 1
Dec 1
2008
Jan 1
2009
Feb1
Mar 1
Apr 1
May 1
*Figures reflect average downloads per show
Contact Info The Arbiter Boise State University 1910 University Dr. Boise, ID 83725-1335
Phone Fax E.mail Web
208.426.6300 888.388.7554 ads@stumedia.boisestate.edu arbiteronline.com
Advertising Bookkeeping Business Manager Marketing Director
208.426.6302 208.426.6306 208.426.6303 208.426.6304
ons i t a v er es orr f l l Ca
7100 947-
COMI NG SOON
Bi l lBel l amyMay1416
classifieds student discounts letters to the editor
podcasts audio slideshows giveaways
breaking news submit classifieds tip line
Sun-Thurs 6 to 12AM, Fri-Sat 4 to 2AM
$1 Drafts And Wine Specials $5 Pitchers 1108 W Front Sreet, Boise, ID 83702
Nevada VS Boise State Saturday, Nov. 22nd Nevada Stadium @ 2 pm
Boise State vs. Utah State Saturday, November 8, 12pm Bronco Stadium
111 Broadway Ave, Suite 115 • Boise • 343-4536
BSU students always get 10% discount! 10% student discount also applies at
Ali Baba Hookah Bar 2417 S Broadway Ave 409-8631 or 345-2861
STUDENT DESIGNER OF THE YEAR
SEAN GRADY
YOURSELF
Esteemed CNBAM Judges, Sean Grady has been on my staff for two years; first as a designer and then as both a designer and the advertising production manager. His work ethic is outstanding, his design work has been recognized - not just at the Daily Vidette, but in other contests on campus - and he is the consummate team player. I am honored to nominate him for the CNBAM Designer of the Year. My previous experience at a college newspaper was such that the ad production manager was a full-time professional. Therefore, I was wary to see how a student would handle so much responsibility. Sean is the fifth student ad production manager since my arrival and he is, in my opinion, the best I have seen. It’s not every talented designer that can switch roles and become a leader and manager of eight of his peers – and do it well. But Sean has done just that. He is organized and keeps his staff organized; all paperwork is turned in on time and his staff completes spec ads and campaigns in a timely manner. He handles all of the national ad agency accounts for me and is quick to let me know when we are missing artwork or if something doesn’t seem quite right. Sean is a great leader of his staff, but he is also an amazing team player. It doesn’t matter who approaches him; business staff, ad staff, news staff or professional staff, his attitude is always can-do. You don’t hear him saying things can’t be done. He is very patient with staff members and clients alike when they are trying to describe how they want a design to look. He is also confident enough to let you know when he can make your idea even better with his, but he doesn’t do so in a condescending way. Every year, we award a student staff member with the Richard Hunter Scholarship. This award goes to the student that quietly – without fanfare or constantly calling attention to themselves – serves the Vidette and its clients by consistently going above and beyond the call of duty. In 2009 that award went to Sean Grady. Finally, Sean offers creative solutions to more than just ad design. When we are trying to come up with fun contests and incentives or themes for special issues, he is right there throwing in ideas. He is fun to brainstorm with and frequently comes up with just the right thing at the moment. He is a joy to have on the staff and will be missed greatly come May. Sean’s clean but edgy design, his amazing attitude and his tremendous work ethic make him an excellent choice for Designer of the Year. I’m proud to nominate him for this honor. Respectfully,
Christy Harrison, Business Adviser
21 January 2010 Dear CNBAM Judges: I wish to nominate Sean Grady at the Illinois State University Daily Vidette for the CNBAM Designer of the Year. There are many qualities that define what makes a good designer, and Sean exhibits them all. He is great with design, a motivated team player, and always willing to go that extra mile for the success of our paper. When I first met Sean last year, he was just another designer in a sea of faces. He slowly came to my attention over the course of last year, and I was always impressed by how much his opinions were respected by the other artists. When he was promoted to Ad Production Manager, I started working with Sean much more frequently and I too began to highly respect his opinions. The first thing a great designer needs is a great design sensibility, and Sean definitely has it. There are a few things in particular that typically intrigue me about his designs. The first is his creative use of color. The color choices he makes are almost never those that I would expect, but they always work. They are fun, pleasing to the eye, and really say something about each project on which he is working. Sean also has a great grasp of shape and layout. His designs are always well laid out and he typically incorporates an interesting use of shape and line. Lastly, Sean is incredibly flexible. He has not only designed, but done a great job designing everything from paper advertisements to supplements to websites. Sean is a great designer and his work speaks for itself, but he is also a phenomenal member of our team. Anytime someone asks him for help, not only is he willing, but is eager. He really buys into what it is that we are trying to accomplish here at the Daily Vidette, and it shows. He is here all day, and often late into the evenings. His drive to make himself and the paper better is truly inspiring. Sean also has impressed me with his willingness to go above and beyond his typical job responsibilities. Anytime someone needs help, he is there to do so, regardless of whether or not it is his job. When technical difficulties added tasks to his daily routine, he did not even question it and merely got the job done. That attitude is typical of his work ethic. It does not
matter whether a job is his responsibility or not, he is willing to do what is necessary to put out a good product. Overall, I have been highly impressed by Sean the entire time I have worked with him and my respect only grows. He has been a boon to the Daily Vidette, and has an incredibly bright future. I have worked at Illinois State University both as a student and as professional staff, and have honestly met very few people who have the talent, dedication, and attitude that Sean exhibits on a daily basis. As such, I think he would be an excellent choice for the CNBAM Designer of the Year. Sincerely, Elias Wrightam Systems Manager ISU Daily Vidette
THE
DAILYVIDETTE
I L L I N O I S S TAT E U N I V E R S I T Y ’ S S T U D E N T N E W S PA P E R S I N C E 1 8 8 8
窶外UR MARKET & YOUR BUSINESS 17,945
THE
2,501
*
DAILYVIDETTE
*
UNDERGRADUATE STUDENTS
ILLINOIS STATE UNIVERSITY CORNER OF LOCUST & UNIVERSITY
GRADUATE STUDENTS
5,353
25,799
*
*
UNIVERSITY EMPLOYEES & RETIREES
TOTAL ISU COMMUNITY
*From Fall 2008 Enrollment Figures
ADDRESS Campus Box 0890 Normal, IL 61790-0890 P: 309.438.7685 F: 309.438.5211 www.videtteonline.com of ISU students read the Daily Vidette on a regular basis
of ISU students have a car or have access to one
of ISU students rate the overall quality of the Daily Vidette as either excellent or good
PERSONNEL CIRCULATION & DISTRIBUTION The Daily Vidette has been proudly serving the Illinois State University community since 1888. We are the number one source of information for ISU students, faculty and staff. Our audience includes more than 25,000 readers, making The Daily Vidette an excellent tool for reaching new and existing customers. Our professionally trained staff is committed to providing excellent customer service while meeting your marketing needs. The Daily Vidette is distributed Monday through Friday. Circulation for Monday-Thursday is 6,000; Friday circulation is 5,000. During summer school, 5,000 copies are distributed once a week for seven weeks. Distribution is free and copies may be picked up at over 80 high traffic points on campus and in the community.
STUDENT STAFF Amanda Maxedon Ad Sales Manager
309.438.8742
Sean Grady Ad Production Manager
309.438.2972
Amy Gorczowski Editor in Chief
309.438.8745
Brooke Goodwin Business Manager
309.438.5929
PROFESSIONAL STAFF Rick Jones General Manager
309.438.7688
Christy Harrison Business Adviser
309.438.2689
Elias Wrightam Systems Manager
309.438.8565
THE MARKET... IT IS CONSTANTLY GROWING ISU STUDENTS TOTAL MONTHLY EXPENDITURES
GROCERIES
CLOTHES
CELL PHONES
FAST FOOD
ENTERTAINMENT
TANNING
HAIRSTYLING
ALCOHOL
$935,250
$383,500
$350,200
$531,050
$1,008,350
$199,950
$158,000
$920,000
$4,500,000 SPENT BY ISU STUDENTS PER MONTH
The Daily Vidette is a member of the Associated Press, Associated Collegiate Press, Illinois College Press Association, College Media Advisers, Inc., and College Newspaper Business and Advertising Managers, Inc. Rate Card Photography from The Daily Vidette Archives
[Source: Research Survey Service, Inc., 2004]
MARKETING RESEARCH | 3
RATES & SIZES DISPLAY AD RATES EFFECTIVE |
August 1, 2009—May 31, 2010
Open Rate Campus Rate Nonprofit Rate
$ 11.55 $ 7.35 $ 8.45
VOLUME CONTRACTS 200” 300” 400” 500” 750” 1,000”
$ $ $ $ $ $
2,000” 3,000” 4,000” 5,000” 7,500” 10,000”
10.10 9.80 9.65 9.50 9.20 8.75
$ $ $ $ $ $
8.40 8.25 7.95 7.65 7.25 6.85
DAILY ACADEMIC YEAR CONTRACTS August 1, 2009—May 31, 2010
Minimum Inches per issue 2” 5” 10”
Rate per inch
Minimum Inches per issue 20’’ 40” 80”
$ 8.35 $ 7.80 $ 7.50
DISCOUNTS
AD DEADLINE
COLOR RATES
FULL PAGE DISCOUNT
All display advertising information must be supplied to The Daily Vidette three business days prior to publication.
One color plus black $ 175.00 Two colors plus black $ 275.00 Three colors plus black (full color) $ 375.00 One color on double truck ads FREE
For a full page advertisement, five columns wide and 16 inches deep, a 10% discount will be applied.
FREQUENCY DISCOUNT Any display advertisement set to run in two or more consecutive issues without a copy change will receive a 15% discount off the open rate or appropriate contract rate beginning with the second day of insertion.
PREPAY DISCOUNT A 5% discount is given for advertisements paid for in advance of publication.
PREMIUM SPACING Rate per inch $ 7.00 $ 6.55 $ 6.10
A 10% surcharge is applied for advertising on requested premium space. Premium space is on pages 2 and 3, and must be a 5x8 (40 column inches).
INSERT SIZE
Aug. 17, 2009—Dec. 7, 2009 Oct. 5, 2009—March 19, 2010 Jan. 11—May 12, 2010
4 pages or less 6-36 pages
2” 5” 10”
Rate per inch
Minimum Inches per issue 20’’ 40” 80”
$ 8.90 $ 8.25 $ 8.15
Rate per inch $ 7.50 $ 6.95 $ 6.45
DAILY HALF-SEMESTER CONTRACTS Aug. 17—Oct. 9, 2009 Jan. 11—March 14, 2009
Minimum Inches per issue 2” 5” 10”
Rate per inch
$ 9.15 $ 8.90 $ 8.60
· ·
Oct. 12—Dec. 7, 2009 March 15—May 12, 2010
Minimum Inches per issue 20’’ 40” 80”
Rate per inch
$ 8.15 $ 7.65 $ 7.20
Display ad copy for space reserved must be received by deadline or it may be cancelled. A 50% charge will be assessed to all ads cancelled after deadline. Deadlines are to be met by each customer so each ad has sufficient time to be produced. Special deadlines are set for holidays and weeks when classes are not in session.
SAMPLE SIZES
COST PER THOUSAND $ 150.00 $ 175.00
A 10% discount is given for signing a contract for 10 or more inserts per semester. $60 per hour design fee if design of the insert is provided by The Daily Vidette.
PRE-PRINT INSERT DEADLINE Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd. Peoria, IL, 61614, 309.691.8511, 10 days in advance of publication unless other arrangements have been made with The Daily Vidette.
RESTRICTIONS A full run must be provided. Inserts must be compatible with the size of The Daily Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.
SPECIFICATIONS The Daily Vidette is printed on 30lb newsprint stock. There are five columns per page. Each column is 11.6 picas wide with one pica between columns. A full page printed depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double truck measures 11 columns by 16 inches for a total of 176 column inches.
4 | RATES & SIZES
DEADLINE 4pm Wednesday 4pm Thursday 4pm Friday 4pm Monday 4pm Tuesday
PRE-PRINT INSERT RATES
DAILY SEMESTER CONTRACTS
Minimum Inches per issue
DAY OF PUBLICATION Monday Tuesday Wednesday Thursday Friday
QUARTER PAGE 2 col. x 10 · 20” EIGHTH PAGE 2 col. x 5 · 10”
HALF PAGE 5 col. x 8 · 40” QUARTER PAGE 4 col. x 5 · 20”
TWELVE INCH 3 col. x 4 · 12” SIX INCH 2 col. x 3 · 6”
PUZZLES
CLASSIFIED RATES One Issue 2-10 Issues 11+ Issues
(a $1 charge for each additional line)
Plain Border Centered Lines Bold Words Standard Graphics
$ 2.00 per issue $ .50 per line per issue $ .15 per word $ 7.00 per graphic per issue
$ $ $
OTHER ADVERTISING OPTIONS
4.60 for the first 3 lines 3.50 for the first 3 lines 2.40 for the first 3 lines
Deadline is two business days prior to publication For more information on classified rates, please call (309)438-7685
Sponsor a puzzle, game, horoscope, or the Kinsey Report. Contact your marketing consultant for pricing and additional information.
NEWSSTANDS Advertising is available on 25 high-traffic newsstands on campus. Available all year, contact your marketing consultant for more information and pricing.
ONLINE videtteonline.com advertising offers the apartment search tool, online dining guide, buttons and banners. Ask your marketing consultant for pricing and additional information. RATES & SIZES | 5
POLICIES & PROCEDURES ADVERTISEMENT POLICY
MAKE GOOD POLICY
• The Daily Vidette reserves the right to edit or reject any advertising copy which does not comply with The Daily Vidette’s policies and standards.
The Daily Vidette is liable for errors only if notified within 72 hours following the publication. Refunds will be given in the form of advertising credit back to the advertiser. The Daily Vidette will not be liable for any content errors that occur after two proofs have been shown to the client.
• The Daily Vidette is not responsible for errors in advertising if the ad reaches The Daily Vidette past deadline. The advertiser also waives the right to receive a proof of the advertisement prior to the publication.
After an advertisement has been proofed and verified to be correct by the client with written approval*, The Daily Vidette will enact the following refunds if errors occur:
• All display advertisements must be as many columns wide as inches deep. Minimum size is 2 column inches. Depths of ads may increase in one-half inch increments. Ads 15 or more inches in depth will be billed for the full 16 inches. No advertisement will be placed upside down.
• Distorted or pixilated images/text where content is determined legible by The Daily Vidette, advertiser will receive a 10% discount.
• Composition and artwork created by The Daily Vidette becomes the property of The Daily Vidette and cannot be reproduced without consent from The Daily Vidette.
• Wrong ad size, wrong content information, color, or major spelling/grammatical errors that deviate from the ad’s message and/or purpose will receive a 30% refund.
• Advertisers shall defend and save The Daily Vidette harmless from all claims, demands and/or litigations directly or indirectly related to improper or unauthorized use of photography, drawing, likeness, name, logo, trademark, representations, or any other materials provided by the advertisers to The Daily Vidette and published in any Daily Vidette advertising.
• If an entire ad is placed incorrectly in the form of the wrong ad for the wrong date, advertisers will receive a 40% refund.
• All political advertising must be paid in advance and must contain a disclaimer identifying the advertiser.
AD SUBMISSION
• Alcohol advertisements will not be published in The Daily Vidette’s Preview Guide.
Advertisements may be e-mailed by 4pm three working days before publication. The format to submit an advertisement is an Adobe Portable Document File (PDF)*; if that is not available to the advertiser, The Daily Vidette can process Adobe Illustrator, Adobe Photoshop, and Adobe InDesign files. To maintain high quality advertising, all ads must be in 300dpi format or higher. The Daily Vidette can not adjust colors in PDF or EPS files. Please convert any color or text graphics from RGB to CMYK color. The Daily Vidette reserves the right to float, shrink, or expand electronic ads to fit the space reserved. Camera ready ads must include all fonts, or we reserve the right to substitute similar fonts if a font is corrupted or not supplied. Microsoft Word, Microsoft Publisher, or Microsoft Power Point formats do not work with The Daily Vidette’s desktop publishing software.
CREDIT TERMS To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. All credit accounts which have extended billing privileges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.
The Daily Vidette accepts no liability for failure to publish advertising. *When written approval is not possible, then verbal approval must be made for any advertisements to be published.
*A PDF file is considered a locked document and changes will not be made to the file.
6 | POLICIES & PROCEDURES
DROP OFF LOCATIONS
C AMPUS * 4. 5. 8. 9. 12. 13. 14. 16. 17. 19. 20. 23. 24. 25. 26. 29. 30. 31. 32. 33. 34. 35. 36. 39. 45. 46. 48. 50. 51. * 54. 56. 57. 58. 60. 61. 62. 63. 66. 68. 69. 70. 71. 72. 73. 74.
Alumni Services Athletic Study Center / ROTC Atkin Hall / Colby Hall Bone Student Center Bowling & Billiards Center Center for Intercultural Relations Center for Visual Arts Center for Visual Arts Annex College of Business Cook Hall Degarmo Hall Edwards Hall Fairchild Hall Fell Hall Felmley Hall Felmley (Quad) Hamilton Hall / Whitten Hall Haynie Hall Hewett Hall Honors Building Horton Field House Hovey Hall Hudelson Building Instructional Technology & Development Center Julian Hall Milner Library Moulton Hall Nelson Smith Building Office of Residential Life Old Union Building Parking & Transportation Building Professional Development Building Recreation Center Redbird Arena Ropp Agriculture Building Schroeder Hall Science Lab Building Students Accounts Building Student Services Building Turner Hall Vidette Building Watterson Food Court Watterson Front Desk Watterson Tunnel Wilkins Hall Williams Hall Wright Hall
COMMUNITY
DINING
1. 2. 3. * 6. 11. * 21. 22. * 27. * 40. 47. 49. * * 59. * 65. * 67. 75.
7. * 10. * 15. 18. 28. 37. 38. 41. 42. 43. 44. 52. * 53. 55. * 64.
707 Liquors (Main St.) 707 Liquors (Beaufort St.) Alamo II Barnes & Noble Budget Liquors Campustown College Station Apartments Eurotan Express Mart Fat Jack’s First Site Heartland Community College Junction Place Movie Fan Normal Library Quik ‘N Easy Rhinos SAMI Stepping Stone Town of Normal Tuffy Auto Service University Liquors Young America
Avanti’s Bagelman’s Brewe-Ha’s Chocolatier Coffee Shop Cosi Fusion Brew Jimmy John’s (Main St.) Jimmy John’s (North St.) Latte Time Lunker’s McDonald’s Micheleo’s Papa Johns Pizza Hut Potbelly Pub II Schlotzky’s The Rock
LEGEND COMMUNITY LOCATIONS CAMPUS LOCATIONS DINING LOCATIONS ROADWAYS Locations marked with an * are drop off locations not located on the map. Drop off locations are subject to change.
DROP OFF LOCATIONS | 7
PUBLICATION CALENDAR DAYS OF PUBLICATION ARE IN WHITE. SPECIAL ISSUES ARE HIGHLIGHTED WITH CIRCLES.
SUPPLEMENT SCHEDULE FALL 2009
PUBLISH DATE
SURVIVAL GUIDE
8.17.2009
RENTAL GUIDE
9.23.2009
CAREER GUIDE
10.06.2009
DINING & ENTERTAINMENT GUIDE
11.04.2009
SPRING 2010
PUBLISH DATE
BACK TO SPRING GUIDE
1.11.2010
SEX IN THE BIRDHOUSE
2.09.2010
BEST OF GUIDE
3.23.2010
APRIL FOOLS ISSUE
4.01.2010
PREVIEW GUIDE
5.12.2010
videtteonline | Dining & Entertainment Website