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IU COLLEGE REPUBLICANS

Greek Week events start today with ‘spirit’ IDS REPORTS

BAILEY LOOSEMORE IDS

Politics for lunch Members of the IU College Republicans ask questions of Attorney General Greg Zoeller over lunch on Friday afternoon in the Tudor Room. Zoeller has worked for the Office of the Attorney General since 2001.

Campus fraternities and sororities will come together to celebrate the successes of IU’s greek community during Greek Week, starting today. “There are three main goals for Greek Week – to help the Bloomington community, to highlight the great things the greek community is doing and to make really great memories,” said Katie Geiger, vice president of community involvement for the IU Panhellenic Association. Events will span throughout the week and will involve all chapters of the Interfraternity Council and the Panhellenic Association. Greek Week is centered around service, Geiger said. There will be two service projects involving the entire greek community: a canned food drive for Hoosier Hills Food Bank and a blood drive, both hoping to generate campuswide involvement. Members of the greek community were inspired to have a Greek Week because of the popularity and success of greek weeks nation wide.

Tom Morrison flies under the radar In his 1st year, VP of capital projects oversees $200M in IU construction BY STEPHANIE DOCTROW sdoctrow@indiana.edu

Is Tom Morrison the new Terry Clapacs? “I’m the new Terry Clapacs, and that’s an honor,” he said. After the retirement of the former vice president and chief administrative officer Terry Clapacs, President Michael McRobbie appointed Morrison to the new position of vice president for capital projects and facilities. Clapacs’ administrative responsibilities, such as human resources and risk management, were split among other departments to create a narrowed position. Morrison is responsible for physical assets of the University’s campuses, including facilities, land, capital projects, master planning, real estate and

DAVID E. CORSO | IDS

Vice President for Capital Projects and Facilities Thomas A. Morrison.

some government relations. Morrison said he intends to carry out the direction of the board of trustees and the master plan and do what’s best for the University. “It’s not about who fills this chair, it’s about the University and its faculty and students and reflecting their needs,” Morrison said. Morrison was hired about a

year ago as the associate vice president for government relations, but he served in a role similar to his current position at Ball State University for 17 years. Roughly $200 million dollars are being directed toward capital projects this year. Morrison said some of these projects, such as research facilities and lab renovations, aren’t in the core of campus but are important to the development of the University. He added that some of the University’s budget does go to projects students and faculty never see, such as maintenance of roofs, gutters, windows, steam tunnels and heat and air conditioning systems. “That’s what we do, make sure things work every day,” Morrison said. Morrison said each project is designed within a given budget and some can be upgraded as long as the money is available. University building projects are funded by Indiana’s General Assembly, private donors and institutional resources. Because of lengthy project

timelines, Morrison said students shouldn’t expect to see immediate results. After making it through a lengthy approval process, it takes about a year for University architects to design a major project and 18 to 24 months to finish building. Major building projects can take seven to 10 years to complete. “Students now are seeing us in a bit of a building boom,” Morrison said. Because of his involvement with capital projects, Morrison was directly involved with the recent tuition negotiations with state Sen. Luke Kenley. “Our discussions with Senator Kenley were very productive, and in the end we came to something that worked for the students and for the University,” Morrison said. He added that Kenley and the University share the same goal of making college as affordable as possible. Morrison said the tuition negotiations didn’t delay University projects, though Sen. Kenley had threatened to put a hold

“Students now are seeing us in a bit of a building boom.” Thomas A. Morrison Vice President for Captial Projects and Facilities.

on approval of any building projects until the tuition concerns were solved. Two projects, a parking garage at IU-Purdue University Indianapolis and renovations to the Billy Hayes Track, were confirmed in late August, and the rest of the projects will hopefully come before the Budget Committee in September. Any project more than $1 million for a public university has to be approved by the Budget Committee, even if it is funded privately. For the most part, Morrison and his staff are below students’ radars, but he says that’s how it should be. “If students don’t know us, that’s OK, because it means we’re doing our job well,” he said.

GREEK WEEK EVENTS WHERE Most events will take place in Dunn Meadow, at Seventh Street and Indiana Avenue. MONDAY Spirit Day Inflatable Obstacle Course 3 to 5 p.m. Sumo Wrestling 3:30 to 5 p.m. Boxing 4 to 5 p.m. Mechanical Bull 4 to 5 p.m. TUESDAY Hawaiian Day Feet First Relay 2 to 2:30 p.m. Innertube Relay 2:30 to 3 p.m. Super Splash Contest 3 to 3:30 p.m. Sweatshirt Relay 3:30 to 4 p.m. Water Polo 4 to 5 p.m.

“A lot of schools have really great Greek Weeks,” Geiger said. “They have been able to raise a ton of money, and people get really excited.” Greek Week is being organized by a steering committee of 50 students who have been working on the project since last March. “We aren’t expecting for it to be at its greatest this year,” Geiger said. “We just hope to set a foundation for really great Greek Weeks to come.”

IU’S MAJOR BUILDING PROJECTS UNDER CONSTRUCTION Ashton Housing $70,000,000 Multidisciplinary Science Building Phase II $51,681,000 Memorial Stadium North End Zone Project $39,000,000 Basketball Development Center $16,000,000 Auxiliary Library Facility Phase II $9,500,000 Ashton Chilled Water Facility $4,450,000 McNutt and Teter Quad Restroom Renovation $3,862,000 Jordan Hall Teaching Lab Renovation $2,000,000 Wells Library Reroof $1,427,000 Education School Roof and Window Replacement $1,250,000 Men and Women’s Varsity Golf Facility $980,000 Wylie House Education Center $800,000

Source: IU Office of the Vice President for Capital Projects and Facilities



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Send a Valentine to your boyfriend, girlfriend, friend, roommate, house or professor.

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Keepin’ it real in the recession

Wedding Edition Nuptial ideas that won’t break your budget from a bride-to-be By Hannah Bolter

This is wedding planning in a recession. In 2008, about 2.19 million couples got married on an average budget of $21,814. It is projected that in 2009, 2.22 million couples will marry for around $20,398. So how are brides still spending $20,000 but keeping the cost lower than last year in a market where everything costs more? Well, I didn’t survey every bride, but I can tell you what I’m doing: getting comfy with DIY. Do-it-yourself projects for weddings are becoming more and more popular among brides who are looking to cut costs. One of the first things I did to start planning after getting engaged a year ago was thinking about everything I could do myself or that a friend or family member could do. But don’t be surprised that a few vendors will still get some money from me. Here are a couple of the things brides are doing to go a little easier on dad’s wallet.

1. Get married on a Sunday I’m renting my reception site for $2,000 on a Sunday. The Friday price is $2,250; Monday through Thursday is $1,200; and Saturday is a pricier $2,800. Tying the knot during the wedding offseason months (November through April) could save you quite a bit too. 2. Hire a friend If you have friends with talents useful to your wedding, put them to work! Most friends and family members are glad to help out. For example, if you happen to know a violinist, maybe he or she would be willing to play the ceremony music. Or maybe your aunt makes killer cupcakes and would make and decorate 150 of them for you in place of a cake. 3. Put the iPod to work Why use a DJ when you have an iPod? Set up a playlist and ask a friend to “staff ” your iPod during the

reception, pausing it for cake-cutting and toasts. Most venues are equipped for you to be able to plug your MP3 player into their speakers. 4. BYOBartender If you know anyone who has some practice in mixing drinks and opening beer bottles, buy your own alcohol and ask them to serve it. You can still offer to pay, but if he or she is a friend, you’ll probably be able to pay a little less than you would for a professional. So, if you’re courageous and are getting married during the recession, good luck! And be open to new things. For more ideas, check out my favorite wedding-planning Web sites: www.diybride.com and www.theknot.com. This excerpt was originally printed in its entirety in the March 11, 2009, IDS WEEKEND.

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BRYAN » CONTINUED FROM PAGE 1 3,000 students were at the house at one time, but throughout the afternoon. In addition to students, other guests attend events at the house and its gardens. Waking up one Saturday morning, Ryan said he heard a different sound and looked out his bedroom window into the gardens to see about a dozen people, a few with flutes and drums, who had assembled in the gardens for a wedding. “I thought it was a wonderful way to use the grounds – I just wished someone told me so I could be prepared,” Ryan said. Devin McGuire has been the Bryan House’s gardener since 1988 and said the different administrations inspire his plant choices. The Myles Brand administration’s goal was for the University to be “America’s New Public University,” so to keep with the American spirit, McGuire added plants that were red, white and blue. That made it easy for him to transition to the Adam Herbert administration, which brought a return to cream and crimson, although he said some of the shrubs turned out to be more yellow in color than cream. McGuire said the current administration is characterized by the recession, so he used plants that are more sustainable. “There’s not a lot of money

SEXILED » CONTINUED FROM PAGE 1 “Occupancy for more than four (4) consecutive nights more than once a semester by any other person, shall constitute a breach of this contract unless prior written consent is obtained from your residence manager.” RPS tries to prevent such behavior with the Roommate Agreement contract that every student living in RPS housing is requested to complete. Under section 3 of the agreement, “Privacy, Visitation, and Safety,” students are asked to answer the questions: “How do I feel about my roommate(s) being intimate with his/her significant other in the room? Does this need to change if I am in the room?” and “If visitors are bothering me, how will I tell them?” The agreement asks students to “sit down together” to fill it out and informs students to discuss problems with their RA.

SOCCER » CONTINUED FROM PAGE 7 The Hoosiers made up for the goals they lacked in their first 45 minutes of play during the first 17 minutes of the second half. Freitag substituted sophomore forward Alec Purdie into the game for junior forward Andy Adlard, while senior midfielder Lee Hagedorn replaced junior midfielder Daniel Kelley. Adlard, who has not started the past few games for IU, had more than a half of playing time, with 66 minutes. The first goal for the Hoosiers came off Notre Dame’s own goal during forward Will Bruin’s free kick. The Hoosiers then showed who was in charge of the pitch

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for landscaping, so I’m finding ways to do with less and use less resources,” McGuire said. Finley said she tries to make the house welcoming for students, who come to the house for a variety of events, including a philosophy class taught by former First Lady Peg Brand and events with various sports teams such as the tennis, the rowing and the football teams. She added that sometimes carolers from the music school stop by during the holidays. And, according to an April 2003 article in the Indiana Daily Student, student carolers were once shocked to be met at the door by President Brand and his guest, musician John Mellencamp. The second and third floors of the house are the living suites of the first family as well as their guests, such as Sen. Richard Lugar, Yo-Yo Ma, Jane Pauley, Eleanor Roosevelt and Robert Frost. “Many, many shoes have gone through this house,” Finley said. Before Ryan and his family moved into the Bryan House, the house was reserved only for special events and guests. During this time in the late 1960s and early 1970s, graduate students Bill and Shirley VanKeuren, previous residence managers of Tulip Tree Apartments, lived in the house with their young son Randy on the second floor and were given the role of upkeep and preventing vandalism. Yet rumors began to circulate

that the house was dangerous and unfit to live in. “The only thing that could refute that would be to move into the house, so we did,” said Ryan. “We did everything we could to assure living on campus was not that different than living off campus.” Currently, the first floor of the house, which is open to the public and maintained by the University, has dark oak hardwood floors and is filled with antiques. One such antique is a grandfather clock that was a gift to President Bryan from the class of 1905 because he was so persnickety about punctuality, Finley said. According to Bryan House pamphlets, William Lowe Bryan would schedule his appointments with faculty and staff to last exactly 10 minutes. Walking along the side of the house and onto the house’s original front lawn, McGuire stopped to sit on a bench and then popped up to inspect a nearby plant. Satisfied, he stood up and looked out on the gardens that roll down the hill toward Sycamore Hall and Ballantine Hall. “Isn’t it nice you have a creek on three sides? Kind of like an island,” he added, dreamily. Finley said that having the president live so close to the students and other campus buildings has been an added benefit. “Just say Bryan House and everyone knows where it is,” she said. “It’s not unlike the White House.

“Once you tell people how you feel, some people will take that into consideration,” Martens said. “If the other roommate is severely uncomfortable, RAs can deal with it.” Eads said resident assistants would suggest roommates begin with mediation. If the issue becomes more severe, she said it could be taken through the campus judicial system. Ali said she does not want to tattle on her roommate and hopes the boyfriend will leave before she has to say anything. “Maybe people just want to be friends with their roommates,” she said. “That’s why I haven’t said anything. I want her to like me. But she doesn’t do her homework. I think she’ll fail out, so maybe I’ll have a single.” If RPS had a policy on “sexiling,” Ali said she felt like the only people who would follow RPS rules in the first place would tell their RAs. “Most RAs don’t know what’s

going on now,” she said. “There are so many rules in the RPS book, no one would know about it. No one actually reads the book.” During junior Brittany VandenBossche’s freshman year, she said her roommate would bring her “sex partner” to their room in Collins LLC after a night out drinking. “Our room was connected by a half wall,” she said. “She knew I was awake because I had a light on.” Despite asking her roommate to stop, VandenBossche said her roommate continued to bring the guy back to their room. “Eventually he came so drunk that he fell down the stairs and got arrested,” she said. “She realized he was a loser and stopped seeing him.” VandenBossche said that in a way, she is glad her roommate did not kick her out because she had no place to go. “It was inconsiderate and rude,” she said. “I don’t care how well you know your roommate.”

when Yeagle put a slow roller into the net to send IU ahead 2-0. “The ball was bouncing, and their sweeper wanted to head it back to their goalie,” Yeagle said of his goal. “The goalie told him not to, and he just headed back, and I chipped it over the goalie’s head.” Just four minutes later, Indiana pulled away from Notre Dame when Bruin netted his seventh goal of the year. The offense wasn’t the only area that was clicking, however. The Hoosier defenders also produced, allowing only nine shots and three shots on-goal. “We covered for each other well today,” senior back Ofori Sarkodie said. We were able to get numbers out and really maintain position in the half and put them

under pressure. We always had a second guy their to clean things up and I think that’s why we were so successful today.” Although freshman goalkeeper Luis Soffner only saw three saves, he did see some excitement, with a diving grab to keep the Irish’s Michael Rose’s shot out of goal. “I had to try to help our team a little bit tonight, but, otherwise, the team took care of it,” Soffner said. “The defense was solid and the offense produced some goals.” With Soffner, earning his sixth shut-out of the year, saw his first back-to-back blank sheets of the season. “This was one of the first games we played in where we actually represented IU soccer,” Yeagle said.

Surprise show

PETER STEVENSON | IDS

RHA » CONTINUED FROM PAGE 1 she said. The general assembly passed the new resolution in a 16-8 vote with the understanding further discussion will continue. Andrew Dahlen, Union Board president, said he thinks the reso-

lution was a signal that change is needed with the currently available meal plans. “I think the conversation is still moving forward,” Dahlen said. He said he thinks people from the RHA and Residential Programs and Services will work together to develop a plan that

Rapper Wiz Khalifa performs at Sigma Alpha Mu on Wednesday. Khalifa became the lead act after headliner Fabolous cancelled at the last minute, and the replacement act, Twista, also did not show.

gives the students what they want while also being economically feasible. Union Board, and hopefully the IU Student Association, will continue to endorse meal points in the Union, Dahlen said. “It will be doing the students a disservice if this was not continued to be pushed,” he said.

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’09 Freshman Edition BMOC » CONTINUED FROM PAGE A5 they, too, can get breast cancer. Then-freshman Jenna Fischer said she thought Harlow was a solid addition to the night. “I thought that was the cherry on top of the show,” Fischer said. “She was a good way to get every-

MCKAIG » CONTINUED FROM PAGE A1 students, staff and parents, fulfilling his duties as a dean and attending student activities. He made it a point to be visible to students and appreciate the traditions at IU. He has attended every Little 500 since 1973. Attending events and meeting students is what keeps the ever-busy McKaig going. “You get to some of these student events, and they’re so much fun you really are re-energized in the process,” McKaig said. McKaig was IU’s fifth dean of students and will leave a legacy of someone who cared about the wellbeing of students and the University. “He’s probably one of the best

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one aware of cancer.” The show, emceed by 2007 BMOC winner Nate Schnader and 2007 Zeta Philanthropy Chairs Sara Wortinger and Ashley Spataro, also showcased Straight No Chaser and InMotion Dance Company. But after all the acts were over and the awards handed out, Zeta announced the $178,000 to-

tal – a $41,000 increase from last year. Zeta Philanthropy Co-chairs Sondra Polan and Jennifer Sondhi had no idea they had shattered their goal. “We were completely shocked,” Polan said. “The total is a surprise. Only the treasurer knows. The treasurer stayed up all night count-

ing money.” Harlow said she cried a little after the announcement of the amount because it was so surprising. “A few of the judges said Zeta raised so much last year, and they didn’t think they could top it,” Harlow said. “I know it’s going to go to a good cause and to the peo-

ple who need it.” While BMOC was a night of entertainment, the goal of ending breast cancer was clearly in the minds of the audience members, many of whom were wearing pink ribbons. Rothkopf said he enjoyed bonding with brothers from different fraternities and the members of

Zeta, but being involved with such a huge philanthropic event was the most fulfilling aspect. “It was definitely one of my best experiences at IU,” Rothkopf said. “The biggest thing was helping so many people and being part of such a huge fundraiser that touches so many people.”

deans of students in America,” said University Chancellor Ken Gros Louis, who has known McKaig for almost 30 years. Gros Louis said McKaig will be remembered by students for years to come. “Many of those students are going to pass on those things they’ve learned from Dick to others,” Gros Louis said, “so his legacy is going to be like all great teachers and mentors. He’s someone that’s going to be felt for several generations.”

ry meeting. IUSA president Luke Fields was surprised by how many students still had strong bonds with the dean of students. “There were student body presidents and executives back before I was even born,” Fields said. “To see how the kind of relationships those people still had with Dean McKaig 20 years later was unbelievable, and how he continues his job even after they’re not students.” When students talk about McKaig, three words are consistently spoken: genuine, committed and caring. Then-senior Rachael Tunick, the Union Board’s vice president for membership, worked closely with McKaig in her time at the Union Board. She had been in meetings with

him, hung out at his house and played cornhole with him. “He really knows how to make students feel really comfortable,” Tunick said. “He’s just a really happy person. He loves IU. I love being around him.” Tunick said McKaig has an ability to relate to students seldom seen in administrators. “There’s always something to laugh about when you’re around him,” she said. Students appreciated how frank and down-to-earth McKaig was in a university system that can sometimes seem cold and formal. “He’s just so candid, and it’s so clear how much he cares,” Tunick said. “It’s just genuine care. It really just shines from him. It’s just genuine and there’s nothing shady and nothing masking his personality.”

‘HUGE SHOES’ TO FILL Gros Louis said McKaig’s evenhandedness, humor and patience made him an extraordinary dean of students. “Many student leaders have told me over the years that what they admire most about Dick is that he guides them, but he never tells them what to do,” Gros Louis said. Students also appreciated McKaig’s knowledge of the University, both past and present. “I’m not sure we can ever put a value on it,” Fields said. “We’re losing a mainstay of the University. I sincerely hope whoever the University brings on next will be able to fill those huge shoes.” Fields is on a committee of faculty, students and staff charged with naming recommendations for

the next dean of students. The committee will give its list to IU Provost and Executive Vice President Karen Hanson, who will make the decision. Then-junior Andrew Hahn, IUSA vice president for congress, said no matter whom IU hires, no one can completely replace what McKaig means to the University. “Dean McKaig has really lived it here at IU, and we’re really losing that intangible aspect that we won’t be able to replace,” Hahn said. Gros Louis said McKaig “stands head and shoulders above” other deans of students across the country. He said students are losing a true ally at the University. “They know Dick McKaig is a mentor, a friend and a guide,” Gros Louis said. “He’s an amazing guy.”

A FRIEND OF STUDENTS, ALUMNI In his years at IU, McKaig built lasting relationships with students that extend past their years at IU. Last fall the IU Student Association held its 60th-anniversa-

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labor practices. “It seemed more appalling that we had an exclusive contract than the contract with Coke,” Wehrle said. McKaig said the committee has been researching Coca-Cola’s labor practices by studying outside sources, such as written documents from the International Labour Organization and presentations from concerned students, and is planning to have a representative from the company attend one of its meetings this month to answer questions. McKaig said the committee first started studying the Coca-Cola issue a few years ago, which is unique because it deals with purchasing instead of licensing. The administration should decide whether to continue with the contract within the next few months, said Terry Clapacs, IU vice president and chief administrative officer. “A lot has been said about Coca-Cola over the last couple years,” Clapacs said, “and it’s our responsibility to find out what’s fact and what’s not.”

“I knew him well personally, and he genuinely exemplified the best of Hoosier values – modest and unassuming, but hard-working and possessed of a penetrating intelligence, with a broad and tolerant understanding of the world,” McRobbie said. “He was one of IU’s greatest internationalists.” Hutton was also a great storyteller who spoke in a “humorous, endearing way,” University Chancellor Ken Gros Louis said. “He was a warm human being who enjoyed conversing and having conversations,” Gros Louis said. “It’s a loss.” In his later life, Hutton served as CEO of Cincinnati-based Chemed Corporation from 1970 to 2001, and until

2008 he was the chairman of the board of directors of the health care company Omnicare. Whether he was “turning around companies” or “helping Germany get back on its feet after World War II,” Auer said Hutton was known as confident and focused. “Ed Hutton had an incredible can-do approach to life and learning,” Auer said. “If we can channel just a fraction of his energy, wisdom and commitment to academic excellence and public service in the lessons we teach at the Hutton Honors College, we will be successful.” But his lasting impression will be his care for students, O’Brien said. “Even people a generation from now will know there was a great person at IU who cared about students named Edward Hutton,” O’Brien said.

INDIANA » CONTINUED FROM PAGE A1 times in the last 12 days of the campaign. “Obama had a superior ground game,” Barbour said. “He organized the heck out of this state, and McCain didn’t see it coming until it was way too late. He didn’t have anything on the ground to compare to what Obama had. ... I think it made a huge difference.” Department of Political Science professor Gerald Wright said the election’s outcome does not represent a fundamental shift in the Hoosier state. “Indiana hasn’t changed,” Wright said. “Ohio hasn’t changed. What happened is that Obama just ran an extraordinarily good campaign in a year that was very good for Democrats.” Barbour said it also might have originated from the changes in the Indiana populous, citing the growth in the Hispanic population in the state. “The demographics of Indiana are changing,” Barbour said. “Different groups clearly voted for Obama in different proportions.

As the demographics change, so does the voter preferences.” However, Democrats should not get their hopes up, Barbour said. She said she feels it is a combination of several factors, including the proximity to Illinois – the state Obama represented in the U.S. Senate – and his campaigning throughout Indiana. For instance, she said she believes Hillary Rodham Clinton might not have been able to win Indiana if she was the Democratic candidate. “I think it’s too soon to tell,” Barbour said. “I don’t think any Democrat would have been able to take this state. It was a peculiar combination of circumstances. We haven’t gone radically blue. We’re purple.” The map of the counties and precincts which went red or blue in the majority support Barbour’s belief. “There are vastly more red counties than blue – it’s just the blue ones are more densely populated,” Barbour said. “Much of the state is the same as it was the day before yesterday.” – Indiana Daily Student reporter Zina Kumok contributed to this report.


I N D I A NA DA I LY S T U D E N T | W E D N E S DAY, F E B RUA RY 1 8 , 2 0 0 9

CITY&STATE

EDITORS Kristina Hunter hunterki@indiana.edu

Check out www.idsnews.com

Stimulus funds state water projects Bill money will go toward new treatment plants, water mains, sewer facilities BY MEHDI AYARI ayarim@indiana.edu

Indiana residents can look forward to better-quality drinking water and wastewater management because of provisions in the anticipated federal stimulus bill. “These improvements are part of the economic stimulus being worked on in Capitol Hill,” said Jim McGoff, director of Environmental Programs. The bill, which President Barack Obama signed Tuesday, will pump money into the Indiana State Revolving Fund. Funds nor-

mally provided by the state government will instead be provided by the federal stimulus plan. The approved projects include new treatment plants, wells, water mains and sewer rehab facilities for cities across the state. “The fund has to wait until this bill passes, and then it can use the amount determined by the EPA for improvements statewide. The committee has already chosen the 12 first communities that qualify for these improvements,” said Jennifer Alvey, Indiana public finance director. According to the Indiana Fi-

4

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Lauren Clason laclason@indiana.edu

nance Authority, the projects will cost the federal government a total of $36 million. The individual projects vary in cost from a $320,000 wastewater treatment plant in Dugger, Ind., to a $10 million wastewater treatment plant in Peru, Ind. The government will dispense the amount to the state. Loans, grants or any form of repayment by taxpayers will not be involved. The Indiana Finance Authority is responsible for dispensing the funding for the projects and said it is very hopeful. “We’ve been in and out of

meetings all day. These projects are going to be very helpful for Indiana residents. Jobs will be created with these projects, and public health is another issue in this case,” Alvey said. These projects are just the start of the upkeep of Indiana’s aging water management facilities. “The EPA has approved Indiana for 1 percent budget increases since 1989,” McGoff said. “We will start to use these funds to improve Indiana’s water management greatly within the next four years.”

A R O U N D T H E S TAT E - FROM ASSOCIATED PRESS REPORTS

Democrats OK spending $200M from Ind. reserve INDIANAPOLIS – Indiana House Democrats are moving forward a one-year budget plan that includes some key differences in a proposal recommended by Republican Gov. Mitch Daniels. The plan would increase operating money for higher education by 1 percent in the next fiscal year, instead of cutting it as Daniels had proposed. A separate House Democrat plan for public schools would provide an average increase of 2 percent next year, while Daniels had recommended that their funding remain flat. The combined spending plans by majority Democrats in the House would tap $200 million from the state’s reserves to prop up spending. Daniels wants to keep the reserves in case the sagging economy becomes worse. The budget bill endorsed by the House Ways and Means Committee on Tuesday now moves to the full House, which Democrats control 52-48.

Kokomo mayor to discuss auto industry at Yale

ROBERT A. POYNTER | THE ASSOCIATED PRESS

Carl Thoms, of Terre Haute, points to a basement wall that hides a hidden room in his home on Sunday on Mulberry Street in Terre Haute.

Homeowner finds hidden room, staircase Man uncovers secrets while renovating basement wall in his 1890 home FROM ASSOCIATED PRESS REPORTS

TERRE HAUTE – A man who is renovating a 120-year-old house has discovered a hidden room in its basement – a find he says shows that some old buildings definitely hold secrets. A friend of Carl Thoms was recently working on plumbing in the 1890 home’s basement when

he noticed he could see around those pipes into a hidden room covered in tiles. He also spotted a staircase – a discovery that led Thoms to a bedroom off of the home’s kitchen, where he pried up some floorboards and accessed the stairs. At the bottom of the stairs, Thoms found himself in a walledoff 10-foot-square room covered in tiles that at first made him

think the room might have once been a tiled sauna. But he also wonders whether it might have been a bootlegging room during Prohibition, or any number of possibilities. “You never know what it could have been,” Thoms said. “It’s really cool to find something like that.” He said the room appears to have been intentionally walled

off from the rest of the basement but that it’s difficult to date the blocks used to wall it up because they appear old. The stairs might have once been accessed through the bedroom via a trap door that no longer exists. Thoms began renovating the 886-square-foot house near the city’s downtown for him, his wife and their four children after buying it in 2007.

LIZ LERMAN D a n c e E x c h a n g e F e r o c i o u s B e a u t y: G e n o m e

Photos: Kevin Kennefick

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KOKOMO – Kokomo Mayor Greg Goodnight is traveling to Yale University to talk with graduate students about the auto industry. The mayor says he will speak Feb. 23 with business students who are working on a case study about the impact of auto job losses in Kokomo. Yale is paying for Goodnight’s trip to the New Haven, Conn., school, where the mayor expects to be asked about the need for federal loans to the U.S. automakers and how Kokomo is trying to diversify its economy.

Goodnight has been a vocal supporter of the government loans, as his city has about 5,000 Chrysler workers and some 3,000 employees of parts maker Delphi Corp.

IU Cancer researcher Dr. Stephen Williams dies at 62 INDIANAPOLIS – Dr. Stephen Williams, who led IU’s Melvin and Bren Simon Cancer Center since its creation in 1992, died Sunday at age 62. Williams was diagnosed with melanoma in 2006, and the cancer returned in 2008. Under his leadership, the cancer center experienced tremendous growth and last year opened a $150 million facility at IU’s medical complex in downtown Indianapolis, one of only 63 accredited cancer centers in the nation. Dr. D. Craig Brater, dean of the IU School of Medicine, said Williams was successful in building the center because of his ability to focus people on common goals. “He’s just a nice guy,” Brater said. “If somebody says they can’t get along with Steve, you just instantly know it was their problem; it wasn’t Steve’s problem.” Williams wrote more than 150 medical articles, and his research included ovarian and testicular cancers. He was born in the central Indiana city of Shelbyville and grew up in Bedford. He graduated from DePauw University and received his medical degree and performed his residency and fellowship through IU. Survivors include his wife Kathryn and their children, Thomas and Caroline. A memorial service is scheduled for 1 p.m. Friday at Zionsville United Methodist Church in Zionsville, Ind.

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I N D I A NA DA I LY S T U D E N T | F R I DAY, F E B RUA RY 1 3 , 2 0 0 9

NATION&WORLD 1

BEIJING

Buying tours of US homes popular among China’s rich Beijing lawyer Ying Guohua is heading to the United States on a shopping trip, looking not for designer clothes or jewelry, but for a $1 million home in New York City or Los Angeles. He expects to get a bargain. Ying is part of a growing number of Chinese who are joining tours organized especially for investors who want to take advantage of slumping U.S. real estate prices amid a financial crisis. “It’s a great time to buy because of the financial crisis, and houses in large cities like New York and Los Angeles will definitely go up in a few years,” Ying said. The home is an investment, but he’s also planning long-term: He hopes his 5-year-old son might use it if he goes to college in the United States. While China’s ultra-rich have been buying property in the U.S. for years, the buying tours are new, made attractive by still-rising Chinese income levels and American real estate prices that have been falling for two and a half years. More than 100 Chinese buyers have joined such tours since late 2008, according to Chen Hang, the China-born vice president of real estate at Fortune Group. The Pittsburgh, Penn., company shows foreclosed commercial property to Chinese buyers. “The Chinese are going to seize the opportunity to take advantage of some great deals,” Chen said. Ying, the Beijing lawyer, is one of 40 investors going to New York, California, Boston and Las Vegas on a Feb. 24 to March 6 tour organized by Beijing-based SouFun Holdings Ltd., a real estate Web site. SouFun plans to show participants foreclosed properties priced at $300,000 to $800,000. “We never thought these tours would garner such interest, but we’ve had an overwhelming response,” said SouFun CEO Richard Dai. “Before, we heard of Chinese or Hong Kong movie stars buying homes in the U.S., and now more and more Chinese can afford to have the same.”

2

Management letters@idsnews.com

Briefs are from The Associated Press

MOSCOW

Satellites crash over Siberia; US ‘Iridium’ denies responsibility The collision between U.S. and Russian communication satellites this week – the first such crash in space – has created speeding clouds of debris that threaten other unmanned spacecraft in nearby orbits, Russian officials and experts said Thursday. The smashup 500 miles (800 kilometers) over Siberia on Tuesday involved a derelict Russian spacecraft designed for military communications and a working U.S. Iridium satellite, which serves commercial customers as well as the U.S. Department of Defense. In a statement Thursday, Iridium, based in Bethesda, Maryland, denied that it was responsible for the crash. The collision scattered space debris in orbits 300 to 800 miles (500 to 1,300 kilometers) above Earth, according to Maj.Gen. Alexander Yakushin, chief of staff for the Russian military’s Space Forces.

3

6

EDITOR

But Igor Lisov, a prominent Russian space expert, said Thursday he did not understand why NASA’s debris experts and Iridium had failed to prevent the collision, since the Iridium satellite was active and its orbit could be adjusted. “It could have been a computer failure or a human error,” he said. “It also could be that they only were paying attention to smaller debris and ignoring the defunct satellites.” Lisov said the debris may threaten a large number of earth-tracking and weather satellites in similar orbits. “There is a quite a lot of satellites in nearby orbits,” he told The Associated Press. “The other 65 Iridium satellites in similar orbits will face the most serious risk, and there numerous earth-tracking and weather satellites in nearby orbits. Fragments may trigger a chain of collisions.”

2 1 3

5 4

4

MANILA, PHILIPPINES

FRESNO, CALIF. THE ASSOCIATED PRESS

Fresno police investigate taped beating by officer Fresno’s police department has launched an internal affairs investigation into a video-recorded arrest of a homeless man who was beaten by one officer while another restrained him. The four-minute video, shot by a bystander Monday on a busy street, shows one officer standing over the man in the mud and holding his arms while the other officer delivers at least five punches to his face, some with the homeless man’s hands behind his back. Police Chief Jerry Dyer on Wednesday called the case disturbing, but said until the investigation is complete, it won’t be known whether the officers’ actions were appropriate. “It’s very disturbing on the surface,” Dyer said. “I’ve watched it several times. There are other pieces that need to be looked at. Although a moment in time is crucial, it’s important

to look at all aspects of the officers’ contact.” The internal affairs investigation should take about 30 days, Dyer said. The names of the officers are not being released, but Dyer said neither has been cited for previous misconduct. One has served in the department for 10 years, the other for six. Dyer said the officer who punched Glen Beaty, 52, is now on medical leave with a broken pinky finger that will require surgery. The video shows him briefly shaking out the hand that landed the punches. The other officer was placed on administrative duty. “I am deeply concerned about what I see in the video,” Fresno Mayor Ashley Swearengin said in a statement. “I understand that officers need to use force, at times, to protect themselves or to make an arrest. But the video itself is very disturbing.”

Watered Down Farmers from the central Philippine provinces of Negros and Leyte, lie down as riot police disperse them using water cannons during a rally at the foot of the bridge leading to the Presidential Palace Thursday in Manila, Philippines. The farmers demand the extension of the Land Reform Law as well as the redistribution of more than 100 hectares of farmland allegedly owned by the family of Philippine President Gloria Macapagal Arroyo’s husband.

5

NEW YORK

NYC marriage bureau rebuffs same-sex couples Hundreds of same-sex couples seeking to wed were turned away from the city marriage bureau Thursday, part of a nationwide protest aimed at recent decisions restricting the right to marry to a man and a woman. Wearing signs that said “Just Not Married,” the activists were part of a wave of demonstrations expected throughout the day at marriage bureaus or county clerks’ offices from New York City to California, in communities large and small. Matt Flanders, 37, of Brooklyn, participated with his 29-yearold partner, Will Jennings. Both wore gold engagement rings. When he was denied a marriage license, Flanders said he

told officials: “‘I should be able to marry the person I love.’ And they said, ‘We can only offer you a domestic partnership.’” Micah Stanek, 23, stood outside in a floor-length wedding veil after he and his partner were rejected. He said he moved to New York from San Francisco after same-sex marriage was outlawed in California on the November ballot. “New York is especially important because the rest of the country follows what happens here,” he said. Outside the bureau, protesters sang “Love and Marriage” and chanted, “What do we want? Marriage! When do we want it? Now!” One man held a sign that

read: “Love your husband? Let me love mine!” The protests, part of the 12th annual Freedom to Marry Week, were considered more important than ever this year because they come in the wake of California’s Proposition 8 vote that overturned same-sex marriage and just as New Yorkers look to their state Senate to pass legislation that could lead to legalized same-sex marriage. Some of the largest gatherings were expected in California, where the state’s Supreme Court will hear oral arguments March 5 over whether to restore California same-sex marriages. The court could render a decision as early as June.

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January 25, 2010

CNBAM Awards Contest c/o Sara Judd, VP/Awards Washington, University Student Media, Inc. 1 Brookings Drive Campus Box 1039 Saint Louis, MO 63130 RE: 5c - Designer of the year Dear Ms. Judd and Judging Committee, The Indiana Daily Student is an organization that prides itself on employing the hardest working and most talented students at Indiana University. Demanded from our employees is a commitment to excellence in every aspect of our student-run operation. Denice Kinney is one employee who never yields to a challenge and is always in the pursuit of excellence. With an undeniable ability, natural talent in design and a work ethic that is second to none, Denice has been a model employee at the Indiana Daily Student for more than a year and a half. Denice’s achievements go beyond the standard role of a graphic designer. From the beginning she has taken the initiative to expose herself to every opportunity and experience. She takes pride in every project she is asked to work on. On a daily basis, she is subjected to an array of different materials including print ads, online ads and posters. As you can see in the included portfolio, Denice designs all materials with an attention to detail and professionalism. In addition to this, creativity is a key element to the success of her numerous products. She utilizes her creativity and impressive skill set to develop unique and intriguing advertisements and designs. Denice is a professional in all aspects of her job at the Indiana Daily Student. Her professional attitude is clearly portrayed in her interaction with our newspaper’s clients. When meeting with clients, she is very successful at identifying the customers’ needs and reproducing them in her work. I have personally witnessed her interaction with clients, and it seems that each client enjoys the professional work experience and benefits from it. This ability to work well with potential customers is a key element to our organization’s success; and for this reason, Denice is an asset to our team. One particular instance, on top of many, in which Denice excelled, was her work on the display cases around the Indiana Daily Student offices. These display cases are important to our organization because they build our brand identity. They also inform the community of who we are and what we do. This important task required her to work closely with various departments including the marketing, editorial and professional staff. She masterfully balanced the requests and demands of each department and designed a captivating showcase


of Indiana Daily Student materials. Each and every individual who walks throughout the hallways of Ernie Pyle Hall can witness the pride she took in creating the display case materials. The characteristics most impressive about Denice are her leadership skills and her ability to interact successfully with co-workers. She is a kind and well-mannered individual, but demands the respect and attention of her fellow employees. She particularly shines in her role as a mentor. She is the first one to help the new designers, coaching them in all aspects of the job requirements. She truly excels in a group environment and bounces ideas off everyone in the room. Her design critiques and collaborations with fellow colleagues not only amplify her own abilities, but also improve the designs of her co-workers. Aside from being a leader at the Indiana Daily Student, she is also the president of the graphic design club at Indiana University, where she takes on many responsibilities including group relations and event coordination. The demands of working and being a full-time student create a very strenuous workload. However, Denice balances these and much more in an impressive fashion. This notable balance of duties and an ongoing pursuit of excellence in design is truly and inspiration and should be recognized. For these reasons, I believe Denice should be honored as the designer of the year.

Sincerely,

Matt Simanski Creative Manager Indiana Daily Student 812-855-6491 mjsimans@indiana.edu


January 26, 2010 CNBAM Contest Entry 5C Designer of the Year RE: Letter of recommendation for Denice Kinney The nationally recognized Indiana Daily Student employs approximately 200 students and 11 professional advisors. While attending Indiana University, our students produce a selfsupporting newspaper five days a week that is read by more than 90% of the student body. Denice Kinney is a core member of our creative/marketing team. As an adviser, one would like to take credit for the work of our students. But Denice came to us as a mature designer with a well-developed mastery of the design software necessary to succeed in graphic design. Her love of the visual and the pursuit of art are lifetime passions. While on staff she has learned to mesh the design with the marketing message. Her design is professional and effective in the advertising and marketing medium. Denice is a multifaceted designer. She has incorporated photography, graphics and writing for print publications, for online advertising and for visual displays. Denice put together the display for our booth at the city's business expo that included a PowerPoint presentation of our marketing information. Recently, she was chosen as the lead designer to overhaul our marketing materials. Being a team player, Denice is well respected by her peers. She has passed on her design and software hints to those seeking help. Proofing and providing feedback on others' work is part of her daily routine. Denice works well under deadline pressure. She is our go to person if it has 'to be right the first time' to impress that difficult client or to meet a tight deadline. The entire advisory staff finds Denice very affable, confident and professional. She embraces her responsibilities and accepts design challenges eagerly. She makes sound visual decisions based on meeting the needs of the organization and her honed sense of design. She has been an exemplary ambassador for our department. It is with pleasure and honor that I recommend Denice Kinney for the CNBAM Designer of the Year.

Sincerely, Rachel M. Knoble Assistant Director/Operations IU Student Media (812)856-5875 rknoble@indiana.edu






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THE DAILY REVEILLE NEWSPAPER LSUREVEILLE.COM ONLINE LEGACY MAGAZINE TIGER TV TELEVISION GUMBO YEARBOOK KLSU RADIO

9 0 20 10 20

LSU STUDENT MEDIA

LOUISIANA STATE UNIVERSITY


Louisiana State University is a vibrant university community on the move. On any given day, you can expose your business to more than 33,000

university students, faculty, and staff.

The University has an economic

UNIVERSITY FACTS University population 21,479 6,540 5,127 33,146

1.3 billion on the Baton Rouge economy.

undergraduate students graduate students faculty & staff total university population

LSU students alone have an annual buying power of more than $160

Student demographics 52% female 48% male

77% age 21+ 23% under age 21

80% permanent La. residents 15% out-of-state residents 5% international

21% live on campus 79% live off campus

impact on

million.

Our staff can provide insight in creating messages

that will resonate with your target demographic because we are operated by

students, for students. Student Media provides the

most effective advertising vehicles to reach a college market

Information provided by Louisiana State University Office of Budget & Planning based on Fall 2007

The 2008-2009 Advertising and Marketing Staff won the nation’s top honor:

that is young, highly mobile, and difficult to contact.

• Despite a slowing economy, college students are still spending.

College Newspaper of the Year

College students boast an astounding $312 billion in spending power including more than $70 billion in discretionary spending.

awarded by College Newspaper Business and Advertising Managers (CNBAM) for cumulative efforts in the are of ad design, campaign development, sales materials, training programs, marketing promotions and more. Our staff of talented students and professional staff are here to happily help you develop a successful marketing plan and help you reach your business goals.

• Students seek out information on products and services.

Advertising is the second highest resource for students looking for information on brands (62%), topped only by friends and family at 67%.

• The socially conscious activities of brands remain important to students.

A full 9 out of 10 students say they would switch to a more socially conscious brand, all other factors being equal.

Information provided by Alloy Media & Marketing, 2008 College Explorer Study

LSU Student Lifestyles

LSU Students’ Yearly Spending (in millions)

Food (on top of meal plans) Clothing/shoes $12.1 Entertainment $10.1 Phone service $9.8 Personal care $7.4 (not cosmetics) Nightlife $7 Technology $5.7 (not cell phones) Cosmetics $3.4

$38

Extrapolated from the Alloy Media & Marketing, 2007 College Explorer Study

Own a cell phone Have a vehicle 75% Are employed 68% Has 1–2 credit cards Own a desktop computer 60% 54% Own a laptop

95% 85%

Information based on a 2005 survey of 2,488 LSU students by The Public Policy Research Lab Survey, a partnership of the Manship School of Mass Communication’s Reilly Center for Media & Public Affairs and the E.J. Ourso College of Business Administration


OUR PRODUCTS 1

The Daily Reveille

LSU’s student newspaper has been keeping students informed for more than a century, since 1897. It publishes five days a week during the fall and spring semesters and twice a week during the summer. The Daily Reveille is committed to excellence, accuracy and diversity in its coverage of the campus and its surroundings.

2

The Daily Reveille Online

The Daily Reveille’s Web site, lsureveille.com. The site provides viewers with unique online content and multi-media reports, as well as stories, columns and other content from The Daily Reveille. Site subscribers get breaking news updates sent directly to their e-mail.

3

Legacy

Legacy is a full-color glossy general-interest feature magazine that focuses on people and issues relating to the LSU campus community. Known for its unique design, this magazine is published four times a year and is distributed at numerous locations across the campus.

Gumbo

The Gumbo yearbook chronicles the entire academic year at LSU in over 300 pages of full-color. Since 1900, in words and especially photos, the Gumbo shows the people, places and events that make each year unique. In addition to formal portraits of schools and departments, the book contains hundreds of snapshots of students with their friends and dozens of pages showcasing organizations.

KLSU-FM

KLSU-FM is “your source for independent music in a commercial-free format.” KLSU is an FCC-licensed non-commercial educational radio station, broadcasting with 5,000 watts of power at 91.1 on the FM dial. The station is on the air 24 hours a day, 7 days a week, with a format of college alternative music and specialty programming. KLSU is also available world wide via streaming at klsuradio.fm and new iPhone application.

4

Tiger TV

Broadcasting on campus cable channel 75, Tiger TV reaches approximately 6,500 students who live and congregate in common areas on campus, such as residence halls and sorority and fraternity houses. Tiger TV now features original programming rebroadcasts on Cox Cable channel 4, and WBRZ’s channel 19. The station mixes news and sports programming with local and national entertainment shows, and first-run movies.

5

Living Expo

The Student Media Marketing Department offers a unique opportunity for businesses in Baton Rouge and the surrounding area. The Living Expo, hosted on campus in the Union, offers vendors a unique opportunity to bring their business on campus. The Expo features apartment complexes, condominium communities, restaurants, gyms, banks, entertainment and any vendor that will support a student’s lifestyle and needs.

Integrated Marketing

Student Media offers several different avenues for a complete media convergence campaign within the LSU community. Combining print and broadcast media, this is a definite solution to completely saturating the campus community with your message.

lsu student media | 225.578.6090


THE DAILY REVEILLE RATES Column inches

Campus

Local billed

>35 8–35 <8

$9.00 $9.40 $10.25

$11.25 $11.80 $12.50

National/ agency billed $15.50 $17.25 $18.50

Summer Local/National $9.25 $9.75 $10.00

All rates are per column inch (Column inches = No. of columns wide x No. of inches high)

SPECIAL RATE PRICING Front Page Ads

5 col wide x 1”. Sold weekly at $350 a day. Section front banners available at $250 a day, sold weekly.

Pick-up

Pick up any ad (Monday–Thursday) to re-run, unchanged, in the following Friday’s edition at $9 column/inch.

Pre-pay

Save 5 percent by paying for the ad prior to run date. Payment not received on time will be back-billed for the 5 percent (campus organizations are not eligible).

Frequency

Clients may run the same ad, unchanged, to net a discount. Minimum ad size is 6 column-inches. Ten times nets 5 percent, 15 times nets 8 percent, 20 times nets 10 percent.

Remnant

Left-over space available at $5 column/inch. Contract parameters set by client. Call for details.

Contracts

See chart below. Clients not using remaining inches in a contract will be back-billed at the adjusted rate. Inches 150+ 251+ 501+ 801+ 1151+ 1551+ 2001+ 2501+ 3200+

Pre-printed Insertions

Campus $9.00 $8.85 $8.75 $8.50 $8.25 $8.00 $7.75 $7.50 $7.25

Local $11.00 $10.75 $10.50 $10.00 $9.50 $9.00 $8.50 $8.00 $7.50

National $15.25 $15.00 $14.75 $14.50 $14.25 $14.00 $13.50 $13.00 $12.50

National/agency earned rates are also available. Please contact the sales manager for information and details.

A copy must be sent to the Daily Reveille for content approval 3 weeks before insertion date. Inserts must arrive at printer one week before insertion date. Buy three full runs and receive the fourth 75 percent off (one insert allowed per day; first come, first served). Single sheet (8 ½ x 11) Campus/local/agency/national Secondary advertising vehicle

$75/thousand $100/thousand $140/thousand

86 percent OF LSU STUDENTS read the daily reveille. 54 percent are prompted to buy from ads in the reveille.


THE DAILY REVEILLE

THE DAILY REVEILLE DISTRIBUTION Fall and Spring: 12,500–14,000 Summer: 6,000–7,000

COLOR $2.00 column/inch Minimum $35, maximum $100

PLACEMENT Available only for back page placement. Additional 10 percent of color ad cost. Fullpage receives priority. Smaller sizes accepted on waitlist with a minimum of half-page. Place your ad in the classifieds at no additional charge. Color charge maxes out at $50 in the classifieds (first come, first served).

SUBMISSION Color files in CMYK (black at 100 percent)

All ads submitted in PDF, JPEG, or TIFF format

DEADLINES Artwork and space reservations are due two business days in advance by noon. Please check for early deadlines near holidays and student breaks. More details available on calendar.

AD SPECS

full page

No. of cols

Inches

1 column

1.9412”

2 columns

4.0494”

3 columns

6.1576”

4 columns

8.2658”

5 columns

10.374”

SAMPLE AD SIZES Size Full page Half page Quarter page Eighth page

Publication day Monday Tuesday Wednesday Thursday Friday

eighth page

half page

Col inches Example dimensions 70 35 17.5 8.75

Deadline (noon) Thursday Friday Monday Tuesday Wednesday

quarter page

Alternate dimensions

10.374” (5 col) x 13.667”

___

10.374” (5 col) x 6.8335”

8.2658” (4 col) x 8.57”

10.374” (5 col) x 3.41675”

4.0494” (2 col) x 8.75”

4.0494” (2 col) x 4.3751”

10.374” (5 col) x 1.708375”

lsu student media | 225.578.6090

THE DAILY REVEILLE SPECIAL SECTIONS

Resolution at 300 DPI or higher at reproduction size

1


THE DAILY REVEILLE SPECIAL SECTIONS DATES OF PUBLICATION JULY: Freshman Orientation Guide (mail home*) SPECIAL SECTION GUIDES AUGUST: Dining & Entertainment Guide SEPTEMBER: Football Guide JANUARY: Menu Guide** FEBRUARY: Fashion & Beauty Guide MARCH: Living Guide APRIL: Career Guide MAY: Graduation Guide (hand out at graduation) Discount: Buy all eight for 25 percent off Buy any four at 10 percent off Ask your rep for guidelines

Rates & Sizes Full-page (7.5” x 10”) $600 Half-page (7.5” x 4.875”) $320 Third-page (2.375” x 10”) $225 Quarter-page (3.625” x 4.875”) $175

*$25 shipping surcharge per advertiser ** Special discounts available for this guide if advertiser also chooses the Dining and Entertainment Guide. See rep for details.

LSU STUDENT MEDIA SPORTS PACKAGES Purple Package Gold Package • • • • • • • •

Tiger TV “Sports Showtime” underwriter Tiger TV infographics 20 times a week KLSU Sports updates Gumbo logo inclusion on full page ad Legacy logo inclusion on 2 full page ads in fall Reveille Football Guide and Living Guide logo lsureveille.com display ad on Sports page Reveille newspaper: • Sports page banner ad (1 fall week, 1 spring week) • Sports page banner ad, logo inclusion • Half page ads on 7 football Fridays • Banner sponsorship on 8 Men’s basketball double-trucks • Banner sponsorship on 8 Women’s basketball double-trucks • Banner sponsorship on 8 Baseball Back page signs

• Includes ALL of the elements of the Purple package, PLUS the following: • KLSU 20 underwriting spots a week • Legacy full page ads (4) • Reveille Guides Full page ads (6) (Dining & Entertainment, Football, Health & Beauty, Living, Career, Graduation) • Reveille newspaper: • Full page upgrade on football Fridays • Full page ads (4) (First fall paper, Semester-in-Review, First spring paper, Year-in-Review) • Half page ads in Spring (10) Package value: $ 64, 503.75 10 equal payments (August-May) of $2,999.50

Package price: $29,995

Package value: $ 44, 572.25 10 equal payments (August-May) of $1,597.50

Package price: $15, 975 students seek out information on products & services FROM advertising (62%), topped only by Friends and family as the top source (67%).


THE DAILY REVEILLE ONLINE (www.lsureveille.com) This site offers additional unique text, video and graphic content to complement our print production. Website advertising is also available on our other media websites, ask your rep for details. HALF HEADER 270 px x 62 px

HORIZONTAL 468 px x 60 px

RECTANGLE

300 px x 250 px

VERTICAL

160 px x 600 px

Vertical ads appear on the left side. Rectangle ads appear on the right side. All placements are run-of-site (placement on all site pages) and run in rotation with other ads of the same size. Top Header half banner ads run in the lsureveille.com header. E-mail updates are sent out to all subscribers with each issue’s top news stories and any time there is breaking news.

Rates Run of Site Vertical Horizontal Rectangle E-mail updates Top Header Half Banner Add Flash to ad Text Links

Horizontal ads appear below the fold of our site.

THE DAILY REVEILLE ONLINE

THE DAILY REVEILLE ONLINE

Week n/a n/a n/a $75 n/a $50 per ad n/a

Month $100 $175 $250 $375 $600 n/a $60

Semester $450 $785 $1125 $1600 $2700 n/a $275

Year $925 $1615 $2315 $3290 $5550 n/a $670

Month $50 $125 $200

Semester $225 $565 $900

Year $465 $1165 $1850

Page Sponsorship Week n/a n/a n/a

“The Daily Reveille Web site, lsureveille.com, won a 2008 EPpy Award from Editor & Publisher magazine Thursday as the nation’s best collegiate Web site.”

LEGACY & GUMBO

News/Opinion/Ent. Vertical Horizontal Rectangle

—The Advocate, May 17, 2008

77.9 percent OF LSU STUDENTS USE THE internet AS THEIR MAIN SOURCE OF INFORMATION. lsu student media | 225.578.6090

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legacy & gumbo LEGACY Rates Full-page Inside front cover Page one Inside back cover Back cover Half page Quarter page

9” x 12” 9” x 12” 9” x 12” 9” x 12” 9” x 12” 9” x 6” 4.5” x 6”

$350 $450 $450 $425 $500 $225 $125

Dates Issue published Sept. 28 Nov. 9 Feb. 22 April 19

Deadline Sept. 1 Oct. 6 Jan. 26 Mar. 16

Ask your rep for sizing specifications

Buy three issues at regular price, get the last issue HALF PRICE with a signed insertion for all four issues. First-time new client may purchase a second full-page ad in the following edition at $100-off the regular price.

GUMBO Student Organization Rates Full-page Half-page Quarter-page

$350 $225 $150

All ads will run full-color. This publication will be distributed in the fall. *For Retail rates, please contact the sales office at 225-578-6090.

Society of Professional Journalists named Legacy the Best Student Magazine two times in the past EIGHT years.


KLSU UNDERWRITING IS 100% TAX-DEDUCTIBLE

RATES

DEADLINES

All rates are for spots to run on a rotating basis 6 a.m.– 11 p.m. Prices are per 30-second spot.

Final script for underwriting announcements must be received and approved two business days prior to broadcast.

20–50 spots 51–100 spots 101+ spots On-campus*

$6/spot $5/spot $4/spot $4/spot

UNDERWRITING

Minimum purchase is 20 spots Purchase less than 20 spots = $15/spot

Underwriting differs from advertising with a commercial radio stations. Licensed through LSU, KLSU adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KLSU promotes slogans, locations and neutral descriptions of products or services. KLSU does not make quantitative, partisan or qualitative statements or make calls to action.

BREAK UNDERWRITERS Traffic

SPECIALTY SHOW RATES

*I.T. or pre-paid campus organization

Plays at :10, :30 and :50 past the hour A.M. (6–9 a.m.) or P.M. (3–6 p.m.) available Three 15-second spots/hour $150 per week for A.M. or P.M.

Sports or News News update plays at :20 past the hour Sports update plays at :40 past the hour A.M. (6–9 a.m.) or P.M. (3–6 p.m.) available One 30-second spot/hour $95 per week for A.M. or P.M. $25 per day for A.M. or P.M.

REMOTES

• Fifteen underwriting announcements per week • One 2 x 3 ad in The Daily Reveille to promote your show with your logo

One-hour specialty show

• Three in-show underwriting announcements $100 per week

Two-hour specialty show

• Six in-show underwriting announcements $110 per week

Three-hour specialty show

• Nine in-show underwriting announcements $120 per week

Four-hour specialty show

• Twelve in-show underwriting announcements $130 per week

SPECIAL PRODUCT ADVERTISING iPhone application Banner advertising available (while they listen live to KLSU). KLSU website advertising also available. Ask your rep for details.

1 in 4 students listen to KLSU Daily. lsu student media | 225.578.6090

TIGER TV

$250 per two-hour remote $350 per three-hour remote Includes: • Twenty spots promoting the remote during the prior week • Talent, production, table cover and give-aways • Five promotional t-shirts or KLSU premiums

KLSU 91.1 FM

klsu

3


tiger tv ORIGINAL PROGRAMS

CHANNELS AIRING TIGER TV

Show options on Tiger TV: • Sports showtime • Newsbeat • Specialty shows

Campus Channel 75 complete Tiger TV line-up including movies, original programs, and MTVu

Each show airs twice a week on Tiger TV. All residential halls, Greek houses and campus facilities receive these broadcasts. Additionally, they are rebroadcast on cable to general audiences. This includes four in-show 30-second spots.

Cable channel 19 original program rebroadcasts

$96 per week

INFOGRAPHICS Infographics resemble a print ad or slide and are shown onair for 10 seconds. Minimum purchase of 20 (less than 20 = $10 each). Times aired <100 100+ 300+

Cost (each) $4 $3 $2

INFOMERCIALS Tiger TV may air your pre-recorded infomercials based on station manager approval. Sponsorships are available for 3–5 minute topical videos (that Tiger TV provides). Ask your rep for a list and more detailed information. Length (mins.) 60 30 15 (or less)

Cost (per airing) $200 $150 $125

Cox Cable Channel 4 original program rebroadcasts

COMMERCIALS $350/standard 30-second commercial production • Up to 4 hours of taping • One camera with light • Production review with one-time revision • Final product delivered on DV tape, DVD, or VHS (client’s choice) Additional services: • Revisions—$50/hour • Additional taping—$60/hour • Studio use—$100/hour • Extra copies of commercial—$5/each

SPECIAL PRICING • Buy four shows, the fifth is $85 • Buy eight shows, the ninth and tenth are $72 each • Buy a semester sponsorship, the last two weeks are $64 each • Buy two semesters (28 weeks) at $85/week

SUBMISSION REQUIREMENTS All television commercials must be submitted on DV tape.

76.2 percent OF LSU STUDENTS USE THE television AS A MAIN SOURCE OF INFORMATION.


TIGER TV

tiger tv CINEMA PACKAGES Just Cinema • Production of one 30-second commercial • One commercial to air before and after each Tiger TV movie (six commercials daily) • Logo inclusion on a daily ad listing movie times in The Daily Reveille • Logo inclusion on four full-page ads in each issue of Legacy • Logo inclusion on one full-page color ad in the Gumbo • Logo inclusion on the “Movies” page of Tiger TV’s Web site, tigertv.tv $6,500 per year (total value of $50,520) Ask your rep for semester package pricing

Cinema Maxima • Production of one 30-second commercial • One commercial to air before and after each Tiger TV movie (six commercials daily) • Logo inclusion on a daily ad listing movie times in The Daily Reveille • Thirty individual quarter-page ads running once a week • Three individual half-page ads in selected Daily Reveille Special Section Guides • Logo inclusion on four full-page ads in each issue of Legacy • Logo inclusion on one full-page color ad in the Gumbo • Logo inclusion on the “Movies” page of Tiger TV’s Web site, tigertv.tv $9,000 per year (total value of $60,075) Ask your rep for semester package pricing

LIVING EXPO

80 PERCENT OF STUDENTS WHO CAN WATCH TIGER TV DO. THE MOVIES ARE THE MOST OFTEN WATCHED FEATURE. lsu student media | 225.578.6090

4


living expo EVENT DESCRIPTION The seventh annual Living Expo event will be hosted in March 2010 by Student Media in the Union Ballroom. The Living Expo features apartment complexes, condominium communities, gyms, restaurants, banks and any vendor that fits into a student’s lifestyle and needs. This year’s event will have a universal theme and will also feature other aspects of student life to attract more student attendance and interaction.

SPONSORSHIP LEVELS Various sponsorship packages and levels are available. Ask your account representative for available table and sponsorship details.

STUDENT RESPONSES “Everything accessible in one place. Free Stuff!” “I had a blast!” “I found it very convenient; I usually don’t have time to research all my housing options.” “I really appreciate you guys doing this for us.” “I’ve died and gone to heaven.” “I like free stuff; it’s like Mardi Gras!” “This makes looking for an apartment really easy. It is not so overwhelming or intimidating.”

four out of five students live off campus. 100 percent of attendees polled said the expo was enjoyable.


WHAT IS INTEGRATED MARKETING? Integrated marketing is an opportunity for Student Media to deliver complete multimedia marketing solutions to each of our clients’ marketing needs. Integrated marketing packages are completely customized to fit each client’s unique needs. Packages can be large or small, but each is uniquely created to deliver measurable results in a way that allows our clients to utilize a customized combination of Student Media’s advertising vehicles. No cookie-cutter solutions here, just real results reaching real people for real businesses like yours.

INTEGRATED MARKETING

integrated marketing

Integrated marketing is your one solution to truly saturate the LSU community and the millions of dollars it is spending every year. Student Media’s integrated marketing is truly your gateway to the LSU community.

ONE-MONTH BLITZ CAMPAIGN • Eight quarter-page color ad in The Daily Reveille every Monday and Thursday • Rectangle ad on lsureveille.com for 4 weeks • Daily afternoon traffic break sponsor on KLSU for 4 weeks • Two-hour specialty show underwriter for KLSU for 4 weeks • Four infographics a day on TigerTV for 20 days

SAMPLE ANNUAL CAMPAIGN PACKAGE • • • • • • • •

Quarter-page color ad in The Daily Reveille every week Half-page color ad in six special section guides Vertical banner ad on lsureveille.com Four half-page color ads in Legacy Half-page color ad in the Gumbo Daily afternoon traffic break sponsor on KLSU for 30 days Two infographics a day on TigerTV for 112 days Living Expo booth $11,673 per year $1,167.30 per monthly payment (10) (total value of $20,977.40)

The adage, “The sum is greater than its individual parts” holds true for LSU Student Media. Let us help you craft a multi-media campaign to reach your goals, utilizing a combination of our media units.

POLICIES & PROCEDURES

$2,360 per month (total value of $3,453.04)

SYNERGY

*LSU Student Media Sports Packages also available on page 2

lsu student media | 225.578.6090

5


policies & procedures TERMS OF PAYMENT Terms of payment are net 30 days. Student Media accepts cash, checks, Visa, MasterCard, American Express and Discover. A $25 fee will be charged for all returned checks. Advertisers whose accounts are unpaid after 30 days will be charged a late fee of 1 percent per month on a compound basis until payment is received and balances are current. At 90 days, all advertising and underwriting with Student Media will be put on hold until the account is brought current. Failure to pay within 120 days will result in the account being turned over to collections. Advertisers must have been in business 3 years and submit an application for credit before receiving an approved credit account. Student Media does not extend credit to bars, bands, travel, furniture, or tanning companies.

GENERAL POLICIES Student Media reserves the right to reject any advertisement. Advertisements that discriminate on the basis of race, ethnicity, creed, color, disability, sexual orientation or gender will not be accepted. Advertisements that Student Media deems false or misleading will be rejected. Advertisements for products, services or promotions that are illegal in the state of Louisiana will also be rejected. The advertiser and/or advertising agency assumes liability for all content (including text and illustrations) of advertisements printed in Student Media and also assumes any claims made against Student Media. Student Media is not responsible for errors in advertising copy accepted after deadlines or when proof has been approved by the advertiser.

LSU departments should provide an I.T. number for advertisements.

Placement is never guaranteed unless it is specifically mentioned on insertion orders at an extra charge.

MAKE-GOODS

Advertising and editorial copy or station programming are independent of one another.

In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Daily Reveille’s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue. Make-goods will be made for the portion of the advertisement in error, when it is an error of Student Media. The decision of a makegood ad is at the discretion of the particular medium’s Sales Manager. Allowances will be made only for errors that materially affect the value of the advertisement. Student Media will not be responsible for copy changes by phone. Any problems with an advertisement or commercial must be addressed within 10 business days to be eligible for a make-good.

CREDIT ADJUSTMENT All questions relative to charges should be directed to either the particular medium’s Sales Manager or the Business Manager. Only those individuals are authorized to make adjustments to charges for advertisements.

Student Media assumes no liability for failure to publish an advertisement or for the financial loss of business due to that failure. Any ad placed in The Daily Reveille exceeding 12 inches in depth will be billed at 14 inches. Rates are subject to change. Credit can be revoked at any time at the discretion of the Business Manager. The Daily Reveille does not grant refunds for any classified ad.

ANNUAL CONTRACTS Annual contracts expire before the following school year. The contract becomes effective on the date it is signed and is not retroactive to any date prior to signing. It is the advertiser’s responsibility to use all advertising within the agreement. Advertisers will be charged for the difference in rates should the annual agreement not be met.

Student Media does not grant refunds. Address all billing questions to Student Media’s Business Manager at (225)578-7473. We proudly accept

CLASSIFIEDS ARE PLACED ONLINE AT LSUREVEILLE.COM FOR 35¢ PER WORD.


LSU STUDENT PLANNED PURCHASES Within the month

Within the year

86% 83% 82% 76% 70% 54% 47% 46%

61% 45% 43% 42% 37% 23% 21%

gas, car services groceries restaurant meal fast food entertainment (movie, concert, cover charge) clothes, shoes, accessories, jewelry beer, liquor, wine from bar or store books, magazines, CDs, DVDs

computer or computer-related equipment wireless tech gadgets (MP3s, cell phones, PDA, etc.) furniture or home furnishings new apartment TV, DVD players, sound system, cable hook-up new- or used-car insurance or banking services Information based on a Spring 2008 LSU Reilly Center random survey of 703 students

LSU STUDENT SOURCES OF INFORMATION Internet Newspaper Television Word of mouth Magazine Radio Fliers Billboards

77.9% 76.9% 76.2% 76.2% 51.4% 50.5% 28.1% 25.1%

Information based on a Spring 2005 LSU Reilly Center random survey of 2,485 LSU students

p. 225.578.6090 f. 225.578.0576 www.lsu.edu/studentmedia ———————————————— Office of Student Media Advertising Louisiana State University B34 Hodges Hall Baton Rouge, La. 70803


2009-2010 LSU STUDENT MEDIA CALENDAR PRINT MEDIA AUGUST S

M

T

W

T

F

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

S

M

6 13 20 27

7 14 21 28

DECEMBER S

M

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

S

M

T

W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

T 3 10 17 24 31

T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24

F 4 11 18 25

S 5 12 19 26

S

M

T

W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

F 4 11 18 25

S 5 12 19 26

F 2 9 16 23 30

S 3 10 17 24

S

M

T

W

T

3 4 5 10 11 12 17 18 19 24 31 25 26

6 13 20 27

7 14 21 28

F 1 8 15 22 29

S 2 9 16 23 30

S

M 1 7 8 14 15 21 22 28

T 2 9 16 23

S 1 8 15 22 29

S

M

6 13 20 27

7 14 21 28

T 1 8 15 22 29

M

T

F 2 9 16 23 30

NOVEMBER S 3 10 17 24 31

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24

W 3 10 17 24

T 4 11 18 25

W

T

F

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

6 13 20 27

7 14 21 28

W 2 9 16 23 30

T 3 10 17 24

W 4 11 18 25

T 5 12 19 26

F 6 13 20 27

S 7 14 21 28

MARCH

F 5 12 19 26

S 6 13 20 27

F 4 11 18 25

S 5 12 19 26

S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

S

M

T

W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

JUNE

MAY S

T 1 8 15 22 29

FEBRUARY

JANUARY

APRIL T 1 8 15 22 29

OCTOBER

SEPTEMBER

W 3 10 17 24 31

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

F 2 9 16 23 30

S 3 10 17 24 31

1

green-shaded box indicates Reveille run date

1 tan-shaded box indicates Reveille and Legacy run For dates of Reveille Special Section Guide publication, see p. 1

AUGUST

JULY T 1 8 15 22 29

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

T 5 12 19 26

F 6 13 20 27

S 7 14 21 28

BROADCAST MEDIA AUGUST S

M

T

SEPTEMBER

W

T

F

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

T 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

T 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24

S

M

6 13 20 27

7 14 21 28

S

M

DECEMBER S

M

T 1 8 15 22 29

W 2 9 16 23 30

6 13 20 27

7 14 21 28

S

M

T

W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

T 1 8 15 22 29

W 2 9 16 23 30

T 3 10 17 24

OCTOBER

F 4 11 18 25

S 5 12 19 26

S 2 9 16 23 30

M 1 7 8 14 15 21 22 28

S 1 8 15 22 29

S

M

6 13 20 27

7 14 21 28

S

M

T

W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

JANUARY W

T

3 4 5 10 11 12 17 18 19 24 31 25 26

6 13 20 27

7 14 21 28

F 1 8 15 22 29

W

T

F

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

6 13 20 27

7 14 21 28

S

MAY S

M

T

NOVEMBER F 2 9 16 23 30

S 3 10 17 24 31

S 1 8 15 22 29

M 2 9 16 23 30

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

T 3 10 17 24

F 4 11 18 25

S 5 12 19 26

S

M

T

W

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

FEBRUARY

T

APRIL

T 1 8 15 22 29

T 2 9 16 23

W 3 10 17 24

W 2 9 16 23 30

W 4 11 18 25

T 5 12 19 26

F 6 13 20 27

S 7 14 21 28

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

T 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24 31

MARCH

JUNE T 1 8 15 22 29

T 3 10 17 24

W 3 10 17 24 31

1

green-shaded box indicates TigerTV Movies, MTVu, & TigerTV original programs programming

1 tan-shaded box indicates TigerTV movies and MTVu 1 strikethrough indicates no KLSU live broadcast

AUGUST

JULY S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

T 5 12 19 26

ACADEMIC CALENDAR Aug. 24 Sept. 7 Oct. 1-2 Oct. 12-17 Nov. 26-27 Dec. 7-12 Dec. 18 Dec. 13-Jan 18.

Fall classes begin Labor Day holiday Fall break Fall midterms Thanksgiving holiday Fall final exams Fall commencement Holiday Break

Jan. 19 Feb. 15-17 March 8-13 April 3-11 May 10-15 May 21 June 7 July 5

Spring classes begin Mardi Gras holiday Spring midterms Spring Break Spring final exams Spring commencement Summer classes begin Independence Day holiday

FOOTBALL CALENDAR Sept. 5 Sept. 12 Sept. 19 Sept. 26

Washington* Vanderbilt UL-Lafayette Mississippi St.*

Oct. 3 Georgia* Oct. 10 Florida Oct. 24 Auburn Oct. 31 Tulane * Away games

Nov. 7 Nov. 14 Nov. 21 Nov. 28

Alabama* Louisiana Tech Ole Miss* Arkansas

F 6 13 20 27

S 7 14 21 28



STEP

UPTO

BETTER L I VI NG W HY L I VEAT TI GERMANOR? •BuyorL ease •Onsi t emanagement •5 mi nut esf r om L SU •Rec ent l yupdat edi nt er i or s •2pool s •Gym •St ai nl essst eelappl i anc es •Har dwoodand c er ami cf l oor s





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