MEDIA GUIDE 2009-2010 record student enrollment UC’s largest incoming freshman class and uc population in uc’s history
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130 years of first-rate journalism Award-winning newspaper appeals to diverse audience Kareem Elgazzar the news record
The News Record’s rich history is a testament to the outstanding quality journalism the independent newspaper has produced for 130 years. In this last year alone, The News Record has covered everything from the presidential elections to the University of Cincinnati’s first appearance in a BCS bowl game. The News Record has long been regarded as one of the best student-run newspapers in the nation. And students and faculty know it.
Through the combination of The News Record’s awardwinning writing and photography, University of Cincinnati students and the surrounding areas know where to go to get their news. In the last several years, The News Record has excelled exceptionally thanks to a succession of great Editors. Keith Jenkins, Kristy Conlin and current Editor in Chief, Taylor Dungjen, have brought The News Record to new heights. With the help of key personnel like former Sports Editor Bo Jessee and former Managing Editor Thomas E. Smith, the well-rounded coverage The News Record publication
1st PLACE SPORTS PHOTOGRAPHY :
Region 4 Society of Professional Journalists
appeals to people of all walks of life. As we move further into the 21st century, The News Record understands the changing economic climate and is already adapting. Our business model has been tailored to accommodate these changes as well as catered to more tech-savvy users while still maintaining its well-designed, well-reported print edition. The News Record has substantially boosted readership in both online and print editions, and look to do more of the same during the next academic year. With each passing year the staff gets stronger and this year’s staff is by far the most skilled and proficient the newspaper has ever offered.
News Record showcases banner year for UC readers Dear UC, How are you? It’s been a long year already. Although 2009 is only about halfway through, we’ve seen a lot of big news. A lot of news that needed to be covered – and a lot of misery and glory came with the covering of that news. This year saw the introduction and election of President Obama as well as the departure of our president, Nancy Zimpher, to the State University of New York (SUNY). While we’re usually a hardworking crew to begin with, the Obama election had the office busy well into the next morning. On top of covering the election results, Obama stopped in Cincinnati, more than once, including a stop just a couple days before show time for the “Change We Need” rally. Thousands of people came to that rally here in the Queen City, approximately 27,000 people actually. “It was one of the coolest things,” said Thomas E. Smith, former managing editor. “The line was just never ending.” The Obama rally turned out to be news to us, too. “We didn’t find out about Obama’s visit to campus until the night before he was going to be here,” said Taylor Dungjen, current editor in chief. “It was already significant in that he was running for president of the United States, but his visit to campus two days before the election made it that much more important. Our story that was produced from that was also picked up by CBS News, which highlights the hard work of The News Record staff.” But when Zimpher left, we found out that a lot of students around here only equate her with the reason for why our beloved Bob Huggins is gone. Huggins’ return to Fifth Third Arena with West Virginia University was full of mixed feelings. R e m e m b e r t h e “ B y e b y e , N a n c y, H e l l o B o b ” s i g n ? “The return of Huggins was my favorite memory of the year,” said Bo Jessee, copy editor, former sports editor, columnist, reporter at large and photographer. “I grew up with Huggs as the coach and seeing former players like Nick Van Exel, Ryan Fletcher and Ruben Patterson come back to honor him was awesome.” We can also tell you that a lot of students want a new school president with some vision – there is a small number that wants a president with swag, too. This information comes with our constant efforts to bulk up our multimedia section, included on our Web site, which has videos, slideshows and other content not fit for print.
Staff Editorial
kareem elgazzar | the news record
2008-09 newspaper, staff win multiplicity of awards Kareem Elgazzar the news record
In keeping with The News Record’s rich history and tradition, during the last six years The News Record has won 21 Society of Professional Journalists Awards. From Best Overall Non-daily student newspaper to Editorial Cartooning, the wide range of awards demonstrates The News Record’s excellence in a variety of areas. This past year alone The News Record won three awards – two individual and one collective. The News Record earned 2nd place among all nondaily student newspapers in Region Four Society of Professional Journalists – Mark of Excellence Awards. Managing Editor Kareem Elgazzar earned 1st place in Sports Photography and former Photo Editor Emily Lang won 3rd place in Sports Photography as well. The News Record looks to earn even more awards, particularly returning as the number one non-daily student newspaper this upcoming academic year as we did in 2005. There is no reason why The News Record shouldn’t do so as next year’s staff is the most skilled and proficient the newspaper has seen in years. INDEX
2 UC DEMOGRAPHICS 3 AD SIZES 4 READERSHIP/ CIRCULATION 5 DIScount RATES, INSERTS, STICKY NOTES 6 DISPLAY RATES 7 CLASSIFIEDs AND ONLINE ADVERTISING 8 PRODUCTION SCHEDULE, how to advertise CONTACT US:
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Former awards winners include former Entertainment Editor Rasputin Todd who earned the 2007 Best Student Journalist award, former Editor in Chief Keith Jenkins who earned the 2007 1st place award in Sports Writing, and former Sports Editor Bo Jessee who was Playboy Magazine’s College Sports Writer of the Year. It is clear The News Record doesn’t cut any corners when it comes to putting together quality content for our loyal readers. We feel we have an obligation and duty to inform, entertain and bring the University of Cincinnati community together. And if we win awards in the process, that only gives us more motivation to do even Students show their better for our advertisers. school pride.
And who can forget the Orange Bowl? A trip to Miami and seeing the Bearcats play, what can get better?
Hopefully we’ll be seeing you next year, too. But if you’re graduating, good luck out there. Love, The News Record
News Record editor aces writing contest Bo Jessee covers NCAA Basketball Championship for Playboy U mattcunningham mcmicken monthly
Journalism senior Bo Jessee will have a view of the NCAA Men’s Basketball Championship that would make many professional reporters green with envy. Earlier this year, he won Playboy U’s College Sportswriter Contest, which earned him a chance to cover the Final Four for the online social network. “I was shocked to hear I won,” said the News Record sports editor, who broke stories for his campus newspaper about Bearcats sports that were picked up throughout the year by national news outlets. Jessee said he was surprised to learn he was picked by Playboy U for the honor. “I knew two of my three clips I submitted were really good, but I thought there was going to be a lot of people entering it, so I didn’t give it much thought.” Jessee started his studies at UC as a political science major, but changed to journalism his fourth year, when he decided to turn his love of sports into a career. He was quick to point out how his two years at the News Record helped smooth the transition. “It’s given me the confidence to go into a field where there aren’t too many jobs right now,” he said. He went to Detroit the day before the tournament semifinal games. Air fare and hotel lodgings for two were among the perks included in the award from Playboy U. Jessee covered both the semifinal and championship games before flying home the day after the tournament ended. Jessee blogged about the fames and performed other journalistic duties in covering the Final Four for Playboy U. Jessee said Playboy wanted “me to do a lot of blogging throughout the tournament.” Playboy U is the multi media arm of the magazine bearing the same
name. “It’s more of a new media kind of publication,” Jessee said. Jesse’s experience covering the major basketball tournament has a direct connection to his long-term career goals. “I really want to end up covering an NBA beat or I’d love to be a columnist, especially a boxing columnist,” he said. And beyond the impact the Final Four coverage could have on his career, Jesse said he’s simply thrilled to have won the award. “It’s nice to know someone likes my writing,” he said.
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MATT CUNNINGHAM | McMICKEN MONTHLY : McMICKEN COLLEGE OF ARTS AND SCIENCES
BO JESSEE ,seen here at his desk at The News Record office, is excited to cover the Final Four on behalf of Playboy U.