5c. Designer of the Year CNBAM 2010 Nicole Shupien, Advertising Production Manager The Minnesota Daily The interview process is always hard, but when I interviewed Alex Cramer in June of 2009 I knew we needed to hire him, He was eager to work for the Daily and had great ideas from the start. When he started in June, he jumped right into helping to create the 2010 media kit. He was eager to share his ideas and perspectives and was ready to do the work that a media kit entailed. Alex worked closely with other designers to guide and assist them in creating a media kit that was exceptional compared to previous years. One of his biggest contributions to the media kit was to create a map that shows clients where we have distribution sites. He used creative thinking and problem solving to create a map that has different sized dots for different levels of racks. The levels of racks relate directly to our current and prospective clients because that is how they decide where to place rack ads. By using a simplified version of the University of Minnesota map in orange, the black dots stick out to show our prominence on campus. Alex also helped to make many of the decisions regarding the media kit as a whole, including type, color and style choices. His decisions and input were always well thought out and practical while still creating a unique look for the Minnesota Daily 2010 media kit. Besides contributing in large to our media kit, Alex was a great designer every day. He was always keeping in contact with the sales reps who he designed for. He went on client meetings with them to find out exactly what the client wanted in their ads. One client in particular, T.G.I. Friday’s, had Alex work on many ads. They advertised in our Sudoku sponsorship spot once in the summer and placed ads in both the employment guide and TCF Bank Stadium guide. Alex met with T.G.I. Friday’s to create a campaign that was directly related to each issue but came together as an entire campaign. The ads all used the same style, the same colors when they ran in color, and the same general language. He used T.G.I. Friday’s logo as a building block to create ads that were interesting, attention grabbing and effective. Alex worked with many other reps and clients as well, including the creation of ads for The New York Times, Campus Pizza, Keegan’s Pub, Stub and Herbs, Snap Fitness, Silver Beach Tanning, Overflow Espresso Café, Memory Lanes Bowling, Elsie’s Bowling ad more. Alex was very flexible with what a client asked for and made multiple revisions until they saw what they wanted. The Minnesota Daily has been running a promotion called Daily Doodle for the past few years and each year we have a new hand drawn design made. This year’s design was made by Alex, who not only creates wonderful ads and layouts on the computer, but is also a very talented illustrator. He takes great pride in his drawings and was more than willing to use his skills to create new looks for the Daily Doodle’s promos, weekly frames and weekly winner ads. He came up with a unique theme that includes a mix of organic and mechanical elements and is sure to inspire our readers to participate in the Daily Doodle. He also made sure that the rest of the Advertising Production department was involved in the process by having us all help decide on the themes for the upcoming weeks. He made a very flexible and useful frame that allows us to showcase sponsors of the Daily Doodle, prizes for the week, and instructions for participating and ample room for the reader drawings. We had many great drawings submitted each week, and more drawings returned as the semester went on, I believe that is largely due to Alex’s design of the Daily Doodle frames and promos. Alex graduated in August so he had to leave the Daily, but before he left he helped another designer, Clare, with a huge project. The two of them worked closely with our online department and 2221 University Avenue Southeast | Suite 450 | Minneapolis, MN 55414 Office: (612) 627-4080 | Fax: 435-5865 www.mndaily.com
OP members to create a logo and style guide for a new branch to our site, the Daily Store. The two of them brainstormed and worked together to create an effective name, logo and look that fit what the store is and how it relates to both our paper and the Web site. Many of their initial ideas needed to be revised and at one point they had to start over from scratch. As a new designer, this made Clare very upset but Alex used his great leadership skills to help her look back at the research they had already finished and come up with a new approach to the project. After many weeks of revisions, Alex made Clare feel confident that she could, in fact be a great designer for the Daily. His upbeat personality and leadership skills helped to show Clare and the other designers that if you work hard and confidently on a project, the outcome will be appreciated by all and will be a great portfolio piece. Alex should be recognized as the top national designer for his flexibility to create ads that meet client’s needs and relate to readers, for his amazing design skills and for his persistent optimistic outlook on all tasks ahead of him. I am proud to say that I chose to hire Alex and that I was lucky to be able to work with and learn from him as a designer myself. Sincerely, Nicole Shupien Advertising Production Manager Minnesota Daily
2221 University Avenue Southeast | Suite 450 | Minneapolis, MN 55414 (612) 627-4080 | (612) 435-5865
5c. Designer of the Year CNBAM 2010 Grace Bettino, Art Director The Minnesota Daily To Whom It May Concern: It is my recommendation to consider Alex Cramer for designer of the year. I am the Art Director at the Minnesota Daily, and worked closely with Alex over several months on various projects. In this time he showed innovation, determination and a true passion for his design work. Over this past summer, Alex and I worked on the 2010 Minnesota Daily Media Kit. This was a huge project, and without Alex's help this piece would not have turned out as amazing as it did. Alex was involved in every step of collaboration, from the weeks we spent conceptualizing to the hours and hours we spent getting the piece ready to print. He went above and beyond his job description, becoming a true leader in this project. A solo project Alex took on was the revamping of the Minnesota Daily's Daily Doodle. He is a truly talented illustrator. The new Daily Doodle frame takes readers into a majestic world and really encourages readers to participate in the contest. Since the revamp, we have seen a steady increase in weekly submissions. Along with the dozens of display ads, promos and special projects Alex contributed to our department, His charisma was the most memorable part of his employment here. His outgoing personality really helped connect our design team. Alex was always one of the most vocal members of the team, constantly throwing out new ideas in meetings while also helping other designers grow by giving them helpful critiques. Alex Cramer is an up-and-coming designer who I am proud to say got his start at the Minnesota Daily on our Design Team. We submit our entries to CNBAM this year, confident of recognition in large part to the contributions he made to our department. I truly feel Alex is worthy of the designer of the year award. Thank you for your time, Grace Bettino Art Director Minnesota Daily
2221 University Avenue Southeast | Suite 450 | Minneapolis, MN 55414 Office: (612) 627-4080 | Fax: 435-5865 www.mndaily.com
DEMOGRAPHICS This year’s college students have an estimated $250 billion in spending power (up 6 percent from 2008). Top spending categories for 18 to 30 year old college students include: food, clothing and shoes, entertainment and technology. 61 percent of college students are open to trying new brands. **Statistics provided by Alloy Media & Marketing
STUDENT, STAFF AND FACULTY POPULATION Student enrollment (Fall 2008) Student enrollment (Spring 2009) Faculty and staff (Fall 2008) Estimated visitors per day Estimated visitors per event
56,780 57,022 17,446 15,000 20,000
**Source: OIRR Student Registration Statistics and Staff Head Counts
STUDENT AGE (SPRING 2009 DATA) Below 19 19—20 21—24 25—34 35 and above N/A Total
4,538 10,968 15,070 14,019 5,166 44 49,805
**Source: OIRR Student Registration Statistics
STUDENT, STAFF AND FACULTY POPULATION DENSITY Live within two miles of campus Live two to five miles from campus Live more than five miles from campus **Source: University of Minnesota Department of Transportation
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30% 18% 52%
DEMOGRAPHICS
student, staff and faculty mobility to campus (combined) Carpool Drive solo Bus Walk Bike
7% 32% 24% 30% 7%
**Source: University of Minnesota Department of Transportation
DAILY READERSHIP Monday Tuesday Wednesday Thursday Every day published **Source: Minnesota Daily Focus Group
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5.8% 11.8% 11.8% 11.8% 58.8%
RETAIL & CLASSIFIED THE REGULAR PUBLICATION DEADLINE IS 3:30 P.M. TWO BUSINESS DAYS BEFORE PUBLICATION. PROOF REQUESTS ARE DUE AT LEAST FIVE WORKING DAYS BEFORE PUBLICATION. DUE TO SPECIAL REQUIREMENTS AND SPACE RESERVATIONS, PROOF DEADLINES ARE SUBJECT TO CHANGE. SPECIAL ISSUES HAVE EARLIER DEADLINES.
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(4.9’’ x 10’’) Quarter Page
3 col”x 5” (4.9’’ x 5’) Eighth Page
All sizes depicted in the example to the right are our most popular dimensions. They are not representative of the Daily’s full range of sizing options.
6 col x 10” (10’’ x 10’’) Half Page
CLASSIFIED DISPLAY COLUMN
1 2 3 4 5 6 7
2 col x 5”
INCHES
1.5’’x 5’’
(3.2’’ x 5’) Eighth Page
3 col x 10”
1.5 3.2 4.9 6.6 8.3 10.0
1.3 2.7 4.2 5.6 7.1 8.6 10.0
(2.7’’ x 5’) Eighth Page
4 col x 10” (5.6’’ x 10’’) Quarter Page
3 col x 5” (4.2’’ x 5’) Eighth Page
All sizes depicted in the example to the right are our most popular dimensions. They are not representative of the Daily’s full range of sizing options.
7 col x 10” (10’’ x 10’’) Half Page
RETAIL DISPLAY ADS Local Retail Rates
Fall and Spring semester Summer semester
$14.50/column inch $13.50/column inch
University Rates
Student organizations University departments/business National rate Standard rate
Color Rates
Spot color Full color
$11.20/column inch $11.90/column inch $11.28/column inch $19.15/column inch $325 $425
Musting Charges Choice Musting Page 3, page 5 or backtalk
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12% 15%
1.3’’x 5’’
1 col x 5”
1 2 3 4 5 6
2 col x 5”
INCHES
ADVERTISING
COLUMN
1 col x 5”
RETAIL DISPLAY
CLASSIFIED LINAGE LINAGE DEADLINES Phone and walk-ins Faxes and e-mails
1:30 p.m, day before publication 1:00 p.m, day before publication
LINAGE RATES Billed Prepaid Bold (per line, per day) Border (per day)
$3.10 $2.70 $1.00 $2.00
ALL SEMESTER LINAGE ADS Fall, 2 lines Fall, 3+ lines Spring, 2 lines Spring, 3+ lines
$138.45 (25%) $124.22 (30%) $138.45 (25%) $124.22(30%)
ONLINE LINAGE RATES For Sale Housing Jobs Campus Life Events Services
$10 $20 $25 $5 $15 $25
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ALL MAJOR CREDIT CARDS ARE ACCEPTED. THE MINIMUM BILLING CHARGE IS $60. THE MAXIMUM BILLING CHARGE IS $200. LINAGE ADS ARE ALLOWED UP TO 37 CHARACTERS PER LINE. THIS INCLUDES LETTERS, SPACES AND PUNCTUATION. ADS MUST BE AT LEAST TWO LINES. ONLY REFUNDS MORE THAN $10 ARE MAILED. ELIGIBILITY FOR A REFUND EXPIRES 30 DAYS AFTER THE EXPIRATION OF THE AD. THE MINNESOTA DAILY IS ONLY RESPONSIBLE FOR THE ACCURACY OF THE FIRST DAY’S INSERTION. ADS CAN ALSO BE PLACED ONLINE. VISIT MNDAILY.COM/CLASSIFIEDS FOR DETAILS.
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NEWSPAPER DISTRIBUTION SITES INDIVIDUAL RACKS
Not sold in tiers, individual rates per rack
PLATINUM RACKS 225 Papers+ = $325
GOLD RACKS
150 - 200 Papers = $250
SILVER RACKS
75 - 130 Papers = $250
BRONZE RACKS
25 - 50 Papers = $150
EAST BANK campus
WEST BANK campus
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ST. PAUL
campus
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OpenNow mndai l y . com/ st or e