2010-5c-8

Page 1

December
19,
2009
 
 This
letter
serves
to
nominate
Sarah
Jones
for
Designer
of
the
Year
as
presented
by
CNBAM.
 
 Sarah
joined
us
in
the
summer
of
2008.
She
started
as
the
assistant
creative
director.
 She
showed
great
skills
and
an
amazing
drive
to
always
get
better.
Most
members
of
the
 production
staff
stay
away
from
the
marketing
department
and
the
newspaper
staff,
but
Sarah
 has
gotten
to
know
her
co‐workers,
and
she
even
sits
in
on
sales
meetings.
Her
out
going
 personality
has
allowed
her
to
build
working
relationships
with
people
in
the
office,
which
 allows
for
an
easier
work
environment.

Sarah
is
never
shy
about
asking
questions.
She
works
hand
in
hand
with
the
marketing

staff
and
the
clients
to
develop
the
perfect
ad
for
each
campaign.
Hard
work
and
a
dedication
 to
her
job
make
Sarah
one
of
a
kind
when
it
comes
to
being
a
designer.
Coming
from
a
 marketing
standpoint,
Sarah’s
ability
to
throw
in
her
own
opinion
in
how
a
client
should
design
 their
ad
helps
us
to
sell
more

color
ads
and
larger
ads.
Not
only
does
she
design
the
ads,
but
 she
also
shows
her
skills
when
it
comes
to
discovering
ways
to
increase
readership
and
help
out
 student
media
as
a
whole.

Sarah
was
thrown
into
the
position
of
creative
director
because
of
a
graduating
co‐

worker.
Since
then,
she
has
risen
to
the
challenge
and
done
very
well.
Even
with
the
economy
 the
way
it
has
been
this
year
Sarah
has
created
many
ads
with
all
positive
results.
Sarah
is
 constantly
getting
better
and
continues
to
be
an
integral
part
of
student
media.

I
am
sure
that
there
will
be
many
great
designers,
but
I
assure
you
that
none
put
in

more
effort
than
Sarah.

 
 Thank
you,

 
 William
Coffey
 Marketing
Director

December 17, 2009 This letter serves to nominate Sarah Jones for CNBAM’s Designer of the Year. Sarah Jones has been working for Student Media since February of 2008 when she joined The University Times staff. In spring of 2009 Sarah joined our production team in the marketing department as a production assistant. In fall of 2009 Sarah moved up to the role of creative director. As creative director Sarah continued her duties from the previous year‐ creating newspaper ads and flourished in the added the duties of overseeing other student designers; designing in house material; and working closely with clients in creative solutions to reach college students. Sarah has developed a specific talent for making eye‐catching flyers and ads that capture the spirit of the school by using hand‐drawn lettering and images mixed with digital editing and bright color schemes. Her design stands out from the rest of the pack because it is uniquely hers and original while still appealing to the student body. Sarah has been a great addition to the team and we look forward to what her bright future has in store. Respectfully submitted, Pete Hurdle Graphics Production Coordinator, Student Media Publications Digital Media Professor, UNC Charlotte Art Department UNC Charlotte

The University Daily Kansan

Austin Falley

Design Portfolio

g n i t e k g r n i a s M erti ign dA v mpa aC

January 2, 20010 Dear CNBAM Judges, I am writing to you to recommend Austin Falley for the award of Designer of the Year. This past year was Austin’s first as an ad designer for The University Daily Kansan and in that time he demonstrated versatility, a great work ethic and of course great skill in producing ads. One of the things that strikes me as I look at Austin’s portfolio from this past year is the range and quality of his work. At one moment Austin can be working on a small ad promoting a local piano bar and the next be doing a series of full-page, full-color ads promoting Lawrence’s largest night club. He produces superior work with clients as large as Kansas Athletics to clients on a smaller scale like a jewelry store in downtown Lawrence. To each ad though Austin approaches it with as much professionalism and creativity as possible satisfying not only the account executive but more importantly the client themselves. His work is not only visually arresting but perfectly designed for the student readers of our newspaper. He creates ads for his zone members far ahead of deadline and stays until he feels the ad is absolutely perfect. And if an ad needs to be designed at the last second Austin still finds a way under a tight schedule to make it work as well. A great example of Austin’s versatility is demonstrated through one of The Kansan’s largest advertisers; Abe and Jakes. The Kansan has held a great relationship with this nightclub for many years now working on numerous co-promotions and ad campaigns that have helped make it the number one nightclub for students in Lawrence. In the Spring of 2009 Austin started working on the campaign and produced a series of visually striking ads centered around once a month promotions that the nightclub was throwing and that were a continued success. In the Fall of 2009 though the owner of the nightclub informed The Kansan that he was looking to shake up their image a little bit. Due to budget concerns they could no longer afford to just run a series of full-page ads to promote the club weekly, they needed to get smaller and more frequent. Austin and the account executive met with the nightclub and crafted a campaign that gave them more frequency and at the same time helped accomplish another goal of the nightclub; promote a better overall image. Rather than designing full-page, fullcolor ads Austin now designed smaller 1/8th page reverse ads, unique looking L-shaped ads and quarter page ads for The Kansan’s entertainment products. His hard work has paid off as Abe and Jake’s has enjoyed even greater business but more importantly seen their dollars stretched into more frequency and even more creative ads. Austin’s work has also helped to promote a better overall image of our newspaper. One of the big themes that The Kansan works for is to help make the student readers feel involved in the paper. One way we’ve worked to accomplish this is through a co-promotion with Kansas Athletics where students submit slogans for an annual game day shirt and then vote on those slogans with the winning slogan awarded prizes and put on a t-shirt for all to buy. After last year both parties felt that the campaign had become a little tired so we asked Austin to give it a shake up and he delivered admirably. The campaign Austin produced was modeled after World War 2 recruiting ads and helped deliver the message to students that they should get involved as it was THEIR shirt. The message across The Kansan was hit with hundreds of shirt submissions followed by thousands of votes for the winning slogan; “We Walk the Walk and Rock the Chalk” and more importantly the sense of pride with students has continued as we’ve sold already after two months double the number of shirts that we did last year all together. More importantly it helped to create an even stronger bond with our readers. In addition Austin designed a branding campaign for the paper displayed t-shirts, tote bags and playing cards handed out to incoming freshmen that built brand loyalty from day one as 86% of freshmen surveyed revealed they were reading The Kansan.

Austin works with many of our other ad designers to make their work better. When one walks into the production room you can often find Austin spending time with some of the paper’s younger designers helping them brainstorm solutions to problems, work through technical gaffes and produce better work over all. In addition to coaching others Austin craves knowledge for himself by working with some of The Kansan’s more senior designers to find out how to make his own work better. When one of our production staff is under the weather or bogged down by class Austin will eagerly chip in to help lay the paper out for the night to help out all parties involved. Austin’s skills as a designer have benefited not only the staff of the Kansan but its clients as well. His innovative and creative thinking have helped to create a tighter bond with our readers. And he has also found a way to teach others how to become better designers as well. When looking at all of this combined I can think of no better candidate from our paper and I hope you will see fit to reward him with this prestigious award. Sincerely, Jon Schlitt Sales and Marketing Adviser The University Daily Kansan

January 2, 2010 Dear CNBAM Judges, I am writing to you in support of Austin Falley and in the recommendation of him as recipient of Designer of the Year. In the past calendar year, I have worked more with Austin than any person on our staff to create and deliver quality advertising products and results for our clients. His design ability and experience has made my job as an account executive easy and enjoyable as we worked together on many different projects. Austin’s performance at work is tremendous, and it is a testament to his work ethic. He has created fantastic ads not only for me, but also for others on staff he works with. The first person in the office every morning, he is always there to create and touch up ads at a moments notice. His ability to balance school, another part time job at a bank, and his job at the University Daily Kansan really shows his tremendous drive and discipline to excel in all three fields. With regards to his portfolio, it is wide-ranging and very diverse. I am impressed with his ability to shift his focus from a small black and white ad to a large one filled with color in a matter of minutes. He truly has an eye for design and thinking outside of the box. His unique approach to ads within our Abe & Jakes campaign is the best I have seen in my five semesters on the University Daily Kansan. His work on this campaign in the past two semesters has been amazing. His creative mindset and strategy he puts forth when creating ads for Abe & Jakes nightclub is simple yet very effective. When he created the numerous full-page full color ads for Abe & Jakes this past year, for events such as Mardi Gras, St. Patrick’s Day, Stop Day, Back to School Party and Halloween, he had an idea going forward for each. Whether it was an artistic picture that caught the reader’s attention, or the manner in which the text in the ad was displayed, these ads were very reader friendly and helped Abe & Jakes increase student traffic to their establishment. In analyzing the design of Austin’s ads from a sales and marketing standpoint, I feel he accomplished this better than any designer on staff. As a designer with clients that include bars or nightclubs, such as Abe & Jakes, the Barrel House, and Frankie and Johnny’s, it can be tough incorporating their image and message in the paper in a graphically pleasing way. Austin has always made it a point to keep his ads classy and clean with little clutter as possible. It portrays an image of quality and consistency that can be found in the University Daily Kansan day after day. When Austin and I inherited Abe & Jakes as our client, their ads in the past had not been as pleasing to the eye or creative as we had liked. Austin and I went back to the drawing board and really wanted to create an image of Abe & Jakes that they had been seeking since being crowned Lawrence’s best nightclub. Through focus groups and other brainstorming, we accomplished the goal of creating a clean and consistent ad campaign seen in his portfolio that is CNBAM worthy. Another campaign I enjoy viewing but did not work with Austin on was his “Search for the Shirt” campaign last spring. His nostalgic use of famous World War II ad images was something I had never seen before incorporated into a college newspaper. The interesting and extensive use of these images not only produced a classy and classic ad campaign, but one that was extremely successful as well. Many students sent in their idea for the next KU Game day T-shirt, and I know a lot of that credit has to go to Austin and his hard design work. Credit must also be given to Austin for his work with me on a client, Scooter’s Coffeehouse, in the spring of 2009. Austin created an eye-pleasing coupon for free coffee that was an insert in the newspaper. That coupon resulted in over $10,000 worth of coffee sold to KU students while at the same time establishing Scooter’s as top of mind with students.

The final and most important aspect of Austin as a designer is how he interacts with clients he works with at the University Daily Kansan. Austin has been my creative for the past two semesters, and he has been on more client calls with me than I can remember. He always wants to be part of the sales process when interacting with clients. The presence of Austin there for myself cannot be put into words. He has helped me pitch and sell numerous ad ideas and designs to clients with me, which greatly helps the sales process. I feel comfortable taking him on client calls with me because he is a very smart, well spoken young man who can effectively communicate what an ad or campaign will do for a client from a design standpoint. He has accompanied me on almost every Abe & Jakes client call I have ever been on, and I believe that is the reason our relationship with that establishment is so successful. Ryan Lantz, the manager of Abe & Jakes, knows both of us on a first-name basis and really enjoys interacting with us. When Ryan informed me this past semester that they were looking to cut their ads dollars a bit with our publication, Austin helped me in creating an ad campaign that was just as effective as our previous one. He really cares about their business and seeing them succeed, and a cost effective campaign going forward established by Austin and I will keep that relationship healthy. Simply put, Austin is an incredible designer and thinker who is always pushing the envelope when it comes to creating advertisements and campaigns for the University Daily Kansan. His commitment to excellence is second to none, and he truly has a vested interest in the success of his clients and the well being of our fantastic publication. I know for a fact that I would not be where I am at the University Daily Kansan had it not been for my close creative work and friendship with Austin. I heartily endorse him for Designer for the Year, and I hope my sentiments are echoed in your decision. Sincerely, Todd Brown Senior Account Executive University Daily Kansan

udk

THE UNIVERSITY DAILY KANSAN

Created t-shirt promoting The Kansan for KU’s annual Hawk Week festivites. udk

THE UNIVERSITY DAILY KANSAN

You know you’ve read it when... 1. Appearing in the Free-for-All makes your day 2.The crossword puzzle keeps you awake in class 3.You plan your weekend according to Jayplay 4.You know the life story of every starting player 5.Your wall consists of Gameday posters

Front

Back

*See included shirt.

Marketing [P

romo Shirt]

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Created in-house campaign for our search for the shirt promotion with KU Athletics.

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1929-1941

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1929-1941

Marketing [I -H

n ouse Promotion]

1912-1920

JOIN OUR JAYHAWK

FOOTBALL CLUB WIN 4 KU/MU FOOTBALL TICKETS r 3900 W. 6th St.

2nd place: $100 at Jock’s Nitch 3rd place: KU Football Jersey

r 2520 Iowa St.

See stores for details. Some restrictions apply.

Created a print ad for Applebee’s Jayhawk Football Club promotion featured in The Kansan’s gameday special section.

Advertising [P

rint Ad]

Carside to Go 785.312.9856 appetizers Boneless Wings Spinach Dip Chili Cheese Nachos

$7.99 $7.49 $7.99

Cheeseburger Sliders Chicken Tanglers

$6.99 $5.99

ultimate trios

Pick any three trio-sized items for $11.99.

Dynamite Shrimp Spinach & Artichoke Dip Cheeseburger Sliders

Boneless Buffalo Wings Chicken Parmesan Tanglers

salads Oriental Chicken Shrimp ‘N Spinach

$8.99 $9.49

California Shrimp Santa Fe Chicken

$9.49 $8.99

$11.49 $7.99

Bourbon St. Steak 12 oz. New York Strip

$7.49 $15.49

$9.99 $8.99

Chicken Tenders Garlic Herb Chicken

$9.49 $8.99

$7.99 $7.99

Surf ‘N Turf Cowboy Burger

$8.99 $7.99

steaks 9 oz. House Shrimp & Parmesan

chicken Fiesta Lime Chicken Margherita Chicken

burgers Fire Pit Bacon A1 Steakhouse

pastas Chicken Broccoli Alfredo $10.49

Crispy Orange Chicken $10.49

WHEAT BEER

Wednesday

3.50

$5

Wednesday Brewtus &

2.50 Pints

*Some restrictions apply

Advertising [M

Burger Basket *Some restrictions apply

1/2 Price Apps

3-6 Mon. - Fri.

9-close Sun. - Thurs. *Some restrictions apply

Created an Applebee’s menu for The Kansan’s Back-to-School menu guide.

enu Guide]

WE RACK OUR BALLS F O R YO U

CHECK OUT OUR DRINK SPECIALS ON THE BACK COVER OPEN DAILY 9AM - 2AM

601 KASOLD 785.749.7699

Advertising [P

rint Ad]

Created a print ad for Astro’s weekly display in Jayplay.

Created a print ad for Aberdeen Apartments’ leasing promotion.

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Advertising [P

rint Ad]

785-749-1288

Created a print ad for Z Hair Academy’s Finals Guide display.

Advertising [P

rint Ad]

ABE & JAKES PRESENTS

HALLOWEEN

2009 .....

TONIGHT $ 1 NIGHT FRIDAY

50 CENT DRAWS

SATURDAY

2 BACARDI 2 BUD LIGHT DOORS OPEN AT 8PM $ $

FRI. & SAT. COSTUME CONTEST W/ CASH PRIZES!

µ BCFKBLFT DPNt t UP EBODF UP ESJOL

FREE COVER ON FRIDAY µ WITH COUPON BCFKBLFT DPNt t UP EBODF UP ESJOL

VALID ONLY ON 10-30-09

Campaign [P

BEF

rint Ad 1]

Created a halfpage display ad for Abe & Jake’s Halloween party.

FAT TUESDAY CELEBRATION Celebrate Mardi Gras at the biggest party in Lawrence.

Created a fullpage display ad for Abe & Jake’s Mardi Gras celebration. Doors open at 9 pm $3 Bacardi Hurricanes $2 Bud Lights

meet mee onfloor. th e da nc

a b e j a ke s . c o m • 841 - 5855 • 18 to d a n c e . 21 to drin k .

Campaign [P

rint Ad 2]

$1,000 Spring Break Cash Drawing at

FAKE PADDY’S DAY PARTY TONIGHT! Come in a large group and receive more chances of winning the drawing!

Doors open at 9 pm $2 Domestics $2 Bacardis $3 Green Beer Draws

meet mee onfloor. th e da nc

abejakes.com•841-5855•18 to dance. 21 to drink.

Campaign [P

rint Ad 3]

Created a fullpage display ad for Abe & Jake’s St. Patrick’s Day celebration.

December 17, 2009 To whom it may concern: I would like to nominate Elizabeth A. Howell for CNBAM’s Designer of the Year award. In 2009, Ms Howell was instrumental in the planning and design of sales fliers; the 2009‐2010 rate card; outside projects; an H1N1 PSA campaign; and an image campaign for Student Media. Beginning in spring 2009, Ms. Howell's talent and work ethic were evident in the layout and design work she did while creating advertisements for clients of The Daily Gamecock newspaper. Also in spring 2009, Ms. Howell served as an editorial designer creating editorial layouts. She acted as a de facto liaison between the advertising and editorial design staffs sharing knowledge and information whenever possible to the betterment of both groups. During May 2009, Ms. Howell spearheaded the design of the Student Media 2009‐2010 rate card. For the rate card, Ms. Howell created a custom illustration for the cover; acted as lead designer directing a fellow student designer’s work; and coordinated student photographers. Also, Ms. Howell met with sales reps to find out what needs they had for the new rate card. The final product was well received by clients and sales reps and is an entry in the CNBAM Best Printed Rate Card category. In summer 2009, Ms. Howell worked closely with the Advertising Manager and student sales staff to produce numerous special section sales fliers for the fall 2009 semester. Along with the sales flier design, Ms. Howell also created 5 covers for the special sections. This coordination produced a sales flier‐special section cover set with consistent design and information, which made them better sales tools. During summer 2009, Ms. Howell worked with the Student Organizations Coordinator and Student Government leaders to produce three manuals: Advisor’s Handbook, Treasurer’s Handbook and Fundraising Handbook. The publications were designed as e‐publications and were disseminated via Student Government Web site or email. The client was very

pleased with the layout and design of these publications – which originally were assigned to separate designers, but at the client’s request were turned over to Ms. Howell. In the fall 2009 semester, Ms. Howell worked diligently and with minimal supervision as lead designer on an H1N1 PSA campaign. Student Media and Student Health Services partnered to create a campaign consisting of several print and online ads to educate the Carolina community on preventing the spread of H1N1 flu; vaccinating against traditional and H1N1 flu; and treating the sick. Ms. Howell created the campaign’s overall design and supervised its implementation in black and white and color newspaper ads; full color magazine print ads; full color fliers; and Web banner ad PSA. The campaign ran for the entire fall 2009 semester. It will run in the spring 2010 semester as well. Also during the fall 2009 semester, Ms. Howell acted as the lead designer in creating the Student Media image campaign “It’s Worth A Look”. Ms. Howell collaborated with another student designer to create the campaign theme. Then she took charge of the project. Out of her own initiative, she scheduled a photo shoot in a College of Media Arts studio for eleven models; scheduled a student photographer; coordinated with the Director of Student Media about getting pizza and drinks for the models; and acquired a student videographer to film the photo shoot. After the photos and video were taken, she edited the photos for use in print and Web and worked with the student video production staff in creating two 30 second spots. She later uploaded the videos to Youtube.com and have been deployed on the Student Media Web site. Also, Ms. Howell did the design and layout of the campaign’s black and white and color newspaper ads; full color magazine print ads; display case graphics; full color fliers; Web banner ad and Web site banner artwork. The breadth of work accomplished by Ms. Howell in 2009 is impressive. All through the year, Ms. Howell used her talent as a designer to elevate the work in our office; was a dedicated employee willing to take charge; collaborated with students and staff; displayed uncommon leadership for a student; was able to solve problems on her own; and was able to get things done with minimal supervision. At every turn, Ms. Howell’s dedication, talent and work ethic surpassed my expectations. I wholeheartedly recommend her for CNBAM’s Designer of the Year award. She is the ideal nominee. Sincerely, Edgar Santana Creative Director

Garnet & Black Magazine Editor

Jan. 11th & 12th 7:30pm RHUU 304

Director of Public Affairs for WUSC

Jan. 27th & 28th 8pm RHUU 305

Assistant Design Director for the Daily Gamecock

Jan. 14th & 19th 8pm RHUU 302

Co-Producer of “Talk of the Town” for SGTV

SGTV Jan. 26th & Feb. 4th 8pm RHUU 204

STUDENT MEDIA at USC offers students the opportunity to gain experience in print, broadcast and online media, advertising sales and graphic design. For more information, contact STUDENT MEDIA at 803-777-3888 or visit www.sa.sc.edu/studentmedia

...it’s never too late to join.

Begin your relationship with Student Media today.

Don’t Get it! Prevent the spread of H1N1 & seasonal flu

Stay healthy this flu season. Get informed about H1N1 and seasonal flu. Find out how to help prevent getting or spreading the flu or what to do if you or someone you know gets sick.

www.sc.edu/flu (803) 777.3658 University of South Carolina Student Health Services

YOUR Guide to your first week at carolina SPECIAL PULL-OUT SECTION

Wondering what to do before classes start?

SCHEDULE OF EVENTS signature events Saturday, August 15 Monday, August 17

Campus Life Center Open House

Wednesday, August 19 Thursday, August 20

First Night Carolina

Tue, Aug. 18 1:00 p.m. - 3:00 p.m. Russell House 227

Opportunity Knocks Part-Time Job Fair

Sat., Aug. 15 7:00 p.m. - 12:00 a.m. Greene Street

Sunday, August 16 New Student Convocation Sun., Aug. 16 4:00 p.m. - 5:30 p.m. Carolina Coliseum

International Student Cookout Sun., Aug. 16 6:00 p.m. - 8:00 p.m. Russell House Patio

First-Year Reading Experience Mon., Aug. 17 8:30 a.m. - 12:00 p.m. Carolina Coliseum

Tue., Aug. 18 2:30 p.m. - 4:00 p.m. Calcott 011

Welcome Back Concert! Mon., Aug. 17 3:00 p.m. - 9:00 p.m. Blatt P.E. Fields

Tuesday, August 18 Student Media Summer Showcase Tue., Aug. 18 11:00 a.m. - 2:00 p.m. Russell House Patio

Minority Student Welcome

I LOVE YOU MAN on the Big Screen! Tue., Aug. 18 7:00 p.m. - 11:30 p.m. Davis Field adjacent to the Russell House

Merchant’s Fair

Wed., Aug. 19 12:00 p.m. - 3:00 p.m. Russell House Ballroom, SEC Room

Thu., Aug. 20 11:00 a.m. - 2:00 p.m. Greene Street (Russell House Lobby as rain location)

Get Rec’d

Friday, August 21

Wed., Aug. 19 3:00 p.m. - 6:00 p.m. Blatt P.E. Center Fields

Carolina After Dark

Hypnotist Michael C. Anthony

Fri., Aug. 21 10:00 p.m. - 2:00 a.m. Russell House University Union

Wed., Aug. 19 8:00 p.m. - 9:30 p.m. Russell House Ballroom

SEE INSIDE FOR COMPLETE EVENT DETAILS

09.04.09

College Colors Day is September 4th Wear your Gamecock Colors!

Wondering what to do before classes start?

SCHEDULE OF EVENTS Saturday, August 15 Residence Hall Parent’s Meetings sponsored by: Residence Life Sat., Aug. 15 Location Varies Residence Halls Come and meet the staff in the Freshman Center residence halls to discuss the common issues parents experience when their student comes to USC. Check for flyers in the residence halls for times and locations. Move-In Day - sponsored by: Carolina Alumni Association Sat., Aug. 15 8:00 a.m.- 2:00 p.m. Greene Street Drop by the Carolina Alumni Association’s table on Greene Street to pick up some great prizes if you’re wearing your new student member shirt! If you haven’t gotten your shirt yet, this is the place to pick it up. Bring mom and dad with you, and we’ll make sure they get some lemonade and other fun gifts. Parking Project - sponsored by: Residence Hall Association

to provide assistance connecting your computer to the network. Drop In on Move In Day - sponsored by: Lutheran Campus Ministry Sat., Aug. 15 1:00 p.m. - 3:00 p.m. Campus Ministry Center 728 Pickens Street

International Student Cookout sponsored by: Student Government

Sat., Aug. 15 7:00 p.m. - 12:00 a.m. Greene Street

Sun., Aug. 16 6:00 p.m. - 8:00 p.m. Russell House Patio

First Night Carolina serves as the first official welcome for all new students at Carolina. Students meet on Greene Street and are bussed to an undisclosed location to celebrate being a Gamecock!

SUNDAY, AUGUST 16 Worship Sundays - sponsored by: Presbyterian Student Association

Join the Presbyterian Student Association (PSA) for breakfast and then worship at Shandon Presbyterian Church. Meet at PSA.

iCare Center: Move In Weekend sponsored by: University Technology Services Sat., Aug. 15 11:00 a.m.- 7:00 p.m. Sun. Aug. 16 12:00 p.m. - 6:00 p.m. Mon. Aug. 17 1:30 p.m. - 5:00 p.m. Tues. Aug. 18 9:00 a.m.- 5:00 p.m. Wed. Aug. 19 9:00 a.m.- 5:00 p.m. Russell House 302, 303, 304 University Technology Services will provide technical support for students on the 3rd Floor of the Russell House during Move In Weekend. Staff will be available

Thomas Cooper Librar y Tours sponsored by: Thomas Cooper Library

First Night Carolina - sponsored by: Student Life

From 8 a.m.- 5 p.m., the Residence Hall Association and its coalition of student leaders at USC help coordinate the flow of campus traffic on move-in day.

Stop by the central location for parents on Move-In Day! Take a break from moving in to pick up information about the services provided by the Office of Parents Programs for parents of undergraduate students, and talk with representatives from the Department of Student Life about the many ways your student can get involved on campus. Campus maps and information about Columbia also will be available. Enjoy great music while cooling off with water and soft drinks and the popular misting fan!

Sun., Aug. 16 7:00 p.m. - 9:30 p.m. Russell House Ballroom meeting rooms

Come meet Pastor Frank Anderson, and student leaders and enjoy some cool lemonade and home-baked cookies and snacks.

Sat., Aug. 15 08:00 a.m.- 5:00 p.m. Outside residence halls

Sat., Aug. 15 10:00 a.m. - 4:00 p.m. Greene Street

other goodies, and come ask doctors any and all of your questions at the Doc Talk Table.

Sorority Recruitment Orientations are at 7:00 p.m. and 8:30 p.m.. You must register for recruitment on-line by 5:00 p.m. on Saturday, August 15 to participate. Attendance at Orientation is mandatory. To register visit www.sa.sc.edu/greeklife

Sun., Aug. 16 09:15 a.m.- 11:15 a.m. Presbyterian Student Center 1702 Greene Street

Parent Information Tent - sponsored by: Office of Parents Programs

Greek Life Sorority Recruitment Orientation - sponsored by: Office of Greek Life

New Student Convocat ion sponsored by: Office of the President Sun., Aug. 16 4:00 p.m. - 5:30 p.m. Carolina Coliseum President and Mrs. Pastides cordially invite you and your family to attend the University ’s 2009 Convocation welcoming new students and their families to the Carolina Community. A reception, sponsored by the Residence Hall Association, will follow. Strom Luau - sponsored by: Shandon College Ministry Sun., Aug. 16 4:30 p.m. - 7:00 p.m. Strom Thurmond Wellness & Fitness Center Join us after Convocation for your first Sunday on campus. What better way to spend it than hanging out with fellow students, getting FREE dinner, and participating in the revival of Shandon Beach Volleyball? MSN Welcome Dinner - sponsored by: Methodist Student Network Sun., Aug. 16 6:00 p.m. - 7:30 p.m. Campus Ministry Center 728 Pickens Street Welcome to the Methodist Student Network at USC! Come join us for dinner and see what our fellowship is all about. Eat with and meet some of your new friends at Carolina.

Mon. - Friday, Aug. 17 - 21 11:00 a.m. or 2 p.m. - 1 hour tour Thomas Cooper Library Come find out the secrets of Thomas Cooper Library. Librarians will show you some of the best places to read, research, study, get help and other great library services designed to make your life easier. No sign-up required - just meet in the lobby by the tour time. Intramural Spor ts Marketing sponsored by: Campus Recreation

Come join fellow students in playing Ultimate Frisbee. Students of all skill levels are welcome to come and join in on the fun. Sponsored by the campus ministry The Navigators. Pizza and Wal-Mart Night - sponsored by: Methodist Student Network Mon., Aug. 17 6:00 p.m. - 8:00 p.m. Campus Ministry Center 728 Pickens Street Come get free pizza and ride out to WalMart to get those cookies you forgot or those last minute items before classes start. Presbyterian Student Association Open House Dinner - sponsored by: Presbyterian Student Association

Student Government and International Student Services cohost this event for all newly-arrived and returning international students. This cookout is the official welcome for internationals. Students can mingle, eat, listen to music, and meet folks from the U.S. and all over the world, as well as connect with folks from their own country.

Mon., Aug. 17 11:30 a.m. - 1:30 p.m. Greene Street

Mon., Aug. 17 6:30 p.m. - 8:00 p.m. Presbyterian Student Center 1702 Greene Street

Intramural Sports has tons to offer! Learn about our 30 leagues, tournaments, & special events, as well as our 15 student staff positions. Ask a question and win a prize!

Interested in learning all about the Presbyterian Student Association (PSA)? Then come on down for a free homecooked Open House Dinner to be held in your honor at PSA.

Sunday Holy Communion & Supper - sponsored by: Lutheran Campus Ministry

TRANSFERmation!! - sponsored by: Student Success Center

TUESDAY, AUGUST 18

Mon., Aug. 17 1:00 p.m. - 2:00 p.m. Russell House 202

Presbyterian Student Association Mission Tuesdays - sponsored by: Presbyterian Student Association

This annual Carolina Welcome event is sponsored by the Transfer Student Mentor Network and Tau Sigma National Honor Society (Honor Society for Transfer Students). This is an informative program and activity to get transfer students familiar with the policies and programs available and learn about the “ins and outs” of USC. In addition, students learn about the services and programs available specifically designed for transfer student success.

Tue., Aug. 18 10:15 a.m. - 12:30 p.m. Presbyterian Student Center 1702 Greene Street

Sun., Aug. 16 7:30 p.m. - 9:30 p.m. Campus Ministry Center 728 Pickens Street Tr y out “ Your Church on Campus”. Lutheran Campus Ministry worships every Sunday evening at 7:30 p.m. followed by a home-cooked meal provided by local congregations. Tonight we’ll be having PFA’s special lasagna - a yearly tradition for Welcome Week worship!

MONDAY, August 17 First-Year Reading Experience sponsored by: Office of the Provost, University 101 Mon., Aug. 17 8:30 a.m. - 12:00 p.m. Carolina Coliseum The First-Year Reading Experience at the University of South Carolina is a halfday event held each fall before the start of classes. Sponsored by the Office of the Provost, the program introduces students to academic life at the University of South Carolina. By bringing students together for a common reading experience event before classes begin, the University demonstrates that academics are the top priority at South Carolina. Student Health Services Welcome Week - sponsored by: Health and Wellness Committee Mon., Aug. 17 10:00 a.m.- 3:00 p.m. Russell House Patio Student Health Ser v ices welcomes students, new and returning. Come get familiar with the services offered to you by the Counseling Center, Sexual Health and Violence Prevention, Campus Health and Wellness, Alcohol and Drugs, and Thomson Student Health Center. We will be out on the Russell House Patio with activities, information, giveaways and

The Hatching - sponsored by: Baptist College Ministry Mon., Aug. 17 3:00 p.m. - 5:00 p.m. BCM Building, 819 Main Street The Hatching - Becoming a Gamecock from a Christian Perspective. This Freshmen-only event is a great way to meet new friends, learn tips to survive the first few weeks of college and be introduced to BCM & local churches. Welcome Back Concert! - sponsored by: Carolina Productions Mon., Aug. 17 3:00 p.m. - 9:00 p.m. Blatt P.E. Fields Come listen to some great musicians while enjoying the wonderful South Carolina weather! Make sure to bring your Carolina Card, as this show is open to USC STUDENTS ONLY. Rain or shine. No coolers, tents or umbrellas please. Featuring Matt Nathanson with The Lost Trailers and Locksley. And openers Obraskai and Corporate Casual. Ultimate Frisbee - sponsored by: The Navigators Mon., Aug. 17 3:30 p.m. - 5:00 p.m. Davis Field I

Meet at the Presby ter ian Student Association to go to the Soup Cellar, a local soup kitchen, to serve lunch and meet other new students. Engage in the Process: National Fellowships Orientation Session sponsored by: Fellowships & Scholar Programs Tue., Aug. 18 11:00 a.m. - 12:30 p.m. Gressette Room, 3rd Floor of Harper College T h e R h o d e s , Tr u m a n , Fu l b r i g h t , Goldwater, Udall, and National Science Foundation- everyone recognizes that winning one of these is a very special accomplishment. Only a few are awarded each year. Unlike many other academic awards, nationally competitive fellowships require a rigorous and lengthy application process that usually involves considerable writing and selection interviews. Plan to attend this program to learn how the Office of Fellowships & Scholar Programs prov ides support and assistance to students “Engaging in the Process” of considering and applying for national fellowships. Student Media Summer Showcase sponsored by: Student Media Tue., Aug. 18 11:00 a.m. - 2:00 p.m. Russell House Patio The Student Media Summer Showcase will provide students new and returning an opportunity to speak with members of WUSC, The Daily Gamecock, SGTV and Garnet and Black. We will have music, games, prizes and more! Come check us

For complete schedule check out

www.sa.sc.edu/cwevents out! In the event of rain, join us in the 3rd Floor Lobby of the Russell House. Minority Assistance Peer Program (MAPP) Workshop - sponsored by: MAPP Tue., Aug. 18 12:00 p.m. - 2:30 p.m. Calcott 011

tips, resources and information you need to be successful socially and academically and share all of the out-of-state student programs available. This program gives you a chance to meet other new out of state students as well. As an added bonus, southern foods are served for you to try. Ultimate Frisbee - sponsored by: The Navigators

The Minority Assistance Peer Program Workshop is a time for those who have committed to being mentored to meet their MAPP Counselors while being introduced to the programs expectations and rewards. If you are interested in joining MAPP , please feel free to SHOW UP! There are counselors waiting for you.

Tue., Aug. 18 3:30 p.m. - 5:00 p.m. Davis Field I

C a p s t o n e S c h o l a r s We l c o m e Luncheon 2009 - sponsored by: Capstone Scholars Program

Welcome Back Cookout - sponsored by: Reformed University Fellowship

Tue., Aug. 18 11:30 a.m. - 1:30 p.m. Russell House Ballroom The official welcome luncheon for first-year Capstone Scholars. Meet other Capstone Scholars as well as the Capstone Scholar staff prior to the start of classes. The staff will speak about the program, our events, the University, and tips for a successful freshman year. Current Capstone Scholars will also share their personal experiences as a Capstone Scholar at USC. Freshmen Lunch - sponsored by: Carolina Dining Tue., Aug. 18 11:30 a.m. - 2:00 p.m. Patio Café All freshmen are invited to attend the Freshmen Luncheon at the Patio Café on Tue., Aug. 18 for food, music, prizes and more. Cost: One swipe on your meal plan or $6.40 plus tax (cash or credit card). Come enjoy the fun and learn more about Carolina! Information Tables - sponsored by: The Navigators Tue., Aug. 18 12:00 p.m. - 2:30 p.m. Greene Street and Pickens Street Bridge Come and meet students and staff of the campus ministry The Navigators. Sign up for Bible studies, pick up information about our upcoming Fall events and grab some free stuff, too! Campus Life Center Open House sponsored by: Campus Life Center Tue., Aug. 18 1:00 p.m. - 3:00 p.m. Russell House 227 Open the door to your campus experience! Visit the Campus Life Center and learn about diverse opportunities to get involved on campus. Meet student leaders and staff. Stop by the Campus Life Center - where involvement begins! What’s the Big Deal About Sweet Tea? - sponsored by: Student Success Center Tue., Aug. 18 2:00 p.m. - 3:30 p.m. Russell House 315 This standing room only event has been featured on the ABC news and in the State Newspaper! This is a time to familiarize our new out-of-state students with the south, southern culture and to give them you

Come join fellow students in playing Ultimate Frisbee. Students of all skill levels are welcome to come and join in on the fun. Sponsored by the campus ministry The Navigators.

Tue., Aug. 18 5:00 p.m. - 7:00 p.m. Strom Thurmond Wellness & Fitness Center Pool Deck & Volleyball Courts Welcoming the freshmen to USC and welcoming back the upperclassmen Come join us for free burgers, swimming, and beach volleyball. Any and all students are invited! The Association of African American Students Welcome Back Cookout sponsored by: Association of African American Students Tue., Aug. 18 5:00 p.m. - 8:00 p.m. Russell House Patio The Association of African American Students hosts this annual cookout to celebrate the return of students back to the university and also to showcase a few organizations to incoming freshmen. It is held on the day of the Minority Student Welcome. All students are encouraged to attend this event. Welcome Week Cookout - sponsored by: Lutheran Campus Ministry Tue., Aug. 18 6:00 p.m. - 8:00 p.m. Campus Ministry Center 728 Pickens Street Come and enjoy a cookout at the CMC the place for Lutheran Campus Ministry in Columbia and at USC! We will welcome new students to campus and welcome back those who have been a part of this ministry in years past. Along with the usual cookout food we’ll enjoy some fun and games! CrossTraining - sponsored by: Baptist College Ministry Tue., Aug. 18 7:30 p.m. - 9:00 p.m. BCM Building, 819 Main Street BCM’s first weekly worship - Tuesdays @ 7:30 p.m. Join us this first week to reconnect with friends, make new friends, enjoy some food & fellowship. We’ll have a time of praise and worship with a devotional challenge. I LOVE YOU MAN on the Big Screen! - sponsored by: University Housing, Alpha Lambda Delta Honor Society, Coca Cola, and the Russell House University Union Tue., Aug. 18 7:00 p.m. - 11:30 p.m. Davis Field adjacent to the Russell House

Join 1000 of your closest friends for an outdoor movie screening of I LOVE YOU MAN on the big screen on Davis Field adjacent to the Russell House. Alpha Lambda Delta Honor Society will be sponsoring games and activities starting at 7 p.m.. Come for a chance to win great prizes! The movie begins at approximately 9:15 p.m.. USC STUDENTS ONLY. NO BACKPACKS, COOLERS, TENTS or UMBRELLAS.

WEDNESDAY, AUGUST 19 Pre-Med Orientation - sponsored by: Pre-Professional Advising Wed., Aug. 19 9:00 a.m. - 11:00 a.m. Russell House Theater This session will introduce new USC s t u d e n t s to t h e p re - m e d t rac k at USC. Learn what it takes to become a competitive med school applicant. This is an important event for serious pre-med students. Opportunity Knocks Part-Time Job Fair - sponsored by: Career Center Wed., Aug. 19 12:00 p.m. - 3:00 p.m. Russell House Ballroom, SEC Room

Information Tables - sponsored by: The Navigators Wed., Aug. 19 12:00 p.m. - 2:30 p.m. Russell House Patio Come and meet students and staff of the campus ministry The Navigators. Sign up for Bible studies, pick up information about our upcoming Fall events and grab some free stuff, too! TRANSFERmation!! - sponsored by: Student Success Center Wed., Aug. 19 1:00 p.m. - 2:00 p.m. Russell House 302 This annual Carolina Welcome event is sponsored by the Transfer Student Mentor Network and Tau Sigma National Honor Society (Honor Society for Transfer Students). This is an informative program and activity to get transfer students familiar with the policies and programs available and learn about the “ins and outs” of USC. In addition, students learn about the services and programs available specifically designed for transfer student success. Pre-Law Orientation - sponsored by: Pre-Professional Advising

The Opportunity Knocks Part-Time Job Fair will provide students with convenient access to on-campus and offcampus employers who are interested in hiring USC students. Work study and hourly wage positions will be advertised during the fair. Career Center staff will also facilitate educational workshops on resume writing and interviewing.

Wed., Aug. 19 2:00 p.m. - 3:30 p.m. Russell House 305

Cool- Off Carolina - sponsored by: Alumni Association Student Advisory Board

What’s the Big Deal About Sweet Tea? - sponsored by: Student Success Center

Wed., Aug. 19 11:00 a.m. - 2:00 p.m. Strom Thurmond Wellness & Fitness Center Outdoor Pool

Wed., Aug. 19 2:00 p.m. - 3:30 p.m. Russell House 315

The Carolina Alumni Association Student Advisory Board will be welcoming all students back on campus with a pool party. There will be food and free shuttle services from each residence hall to the pool. Meet and Greet - sponsored by: Alpha Phi Omega Wed., Aug. 19 11:00 a.m. - 2:00 p.m. Russell House Lobby An informational event where students will be able to meet with some of the brothers of Alpha Phi Omega Service Fraternity and ask questions. Presbyterian Student Association Lunch Bunch & Insider Campus Tour - sponsored by: Presbyterian Student Association Wed., Aug. 19 12:00 p.m. - 1:30 p.m. Grand Market Place (Russell House)

Gather with the good folks from PSA at the Grand Market Place in the Russell House for a casual lunch gathering. We’ll be sitting inside by the windows in the main dining area. Bring your schedule so after lunch we can help you find where your classes are located.

This session will introduce new USC students to the pre-law track at USC. Learn what it takes to become a competitive law school applicant. This is an important event for serious pre-law students.

This standing room only event has been featured on the ABC news and in the State Newspaper! This is a time to familiarize our new out-of-state students with the south, southern culture and to give them you tips, resources and information you need to be successful socially and academically and share all of the out-of-state student programs available. This program gives you a chance to meet other new out of state students as well. As an added bonus, southern foods are served for you to try. How Do I Get My Football Tickets? sponsored by: Student Life Wed., Aug. 19 3:00 p.m. - 4:00 p.m. Russell House 322/326 (Senate Chambers)

Come visit the Campus Recreation staff on Wednesday, August 19th from 3 - 6 p.m. on the Blatt P.E. C fields and… -Meet the staff -Learn about all the cool trips Outdoor Rec can take you on -Watch a Group Exercise instructor demo -Win a give-away (everyone loves free stuff!) -Learn about our fitness equipment -Talk to Sport Club student members -Find out when our pools are open -Play some outdoor volleyball -Talk with current student employees to get the real scoop -Pick up a Group Exercise class schedule -Check out some of the Outdoor Rec equipment you can rent -Watch a Ballroom Dancing demo (and lots of other Sport Clubs) -Learn when both our facilities are open -Pick up a Intramural Sports schedule card -Learn about all the job opportunities we have for you (we hire over 400 students each year) -Drink some water or Powerade (more free stuff !) Ultimate Frisbee - sponsored by: The Navigators Wed., Aug. 19 3:30 p.m. - 5:00 p.m. Davis Field I Come join fellow students in playing Ultimate Frisbee. Students of all skill levels are welcome to come and join in on the fun. Sponsored by the campus ministry The Navigators. Young Life Welcome Back - sponsored by: Young Life of Columbia Wed., Aug. 19 6:00 p.m. - 9:00 p.m. Russell House 305 Welcome back current Columbia Young Life Leaders! Welcome freshmen! Come hang out and enjoy a Young Life Club planned just for you! Meet and catch up with our current leaders and freshmen interested in being involved! Welcome Week Workout - sponsored by: Body Building & Fitness Club at USC Wed., Aug. 19 6:30 p.m. - 7:30 p.m. Blatt P.E. Center Weight Room 306 This event will educate students about gym workouts, the Blatt weight gym, our sport club and events such as the USC Octathlon and Strength Meet Students can work out, receive training tips from BB&F Club members, and have something healthy to do. University Bible Study - sponsored by: Christ’s Student Church (Church of Christ) Wed., Aug. 19 7:00 p.m. - 8:30 p.m. Russell House 303 The first of our weekly Bible study on campus.

Get all the vital information you need on how to obtain your football tickets! Meet the Student Ticket Advisory Committee, the student leaders who made the new system a reality. Voice your opinion, ask questions, or simply learn how everything works. This meeting will give you everything you need to know about how to get all your student athletic tickets throughout the year. Don’t get left behind!

New Student Pizza Party - sponsored by: Newman Club

Get Rec’d - sponsored by: Campus Recreation

Ice Cream Social - sponsored by: The Navigators

Wed., Aug. 19 3:00 p.m. - 6:00 p.m. Blatt P.E. Center Fields

Wed., Aug. 19 7:30 p.m. - 9:00 p.m. Russell House 302

Wed., Aug. 19 7:00 p.m. - 9:00 p.m. St. Thomas More Catholic Center This is a pizza party for new students to interact with one another and to meet the student leaders of the Newman Club.

Wondering what to do before classes start?

SCHEDULE OF EVENTS Interested in plugging into a Christian campus ministry at USC? Come and meet students and staff of The Navigators and join us for a night of fun, interaction and ice cream. Enjoy the night before classes start with fellow students and some free ice cream sundaes! Last Night of Freedom - sponsored by: Shandon College Ministry Wed., Aug. 19 8:00 p.m. - 12:00 a.m. 1804 Greene Street Come out to the Shandon House and enjoy your last night of freedom before the semester starts! Coffee, desserts, and live music -- a great way to get to know other new students and the leaders of Shandon College Ministry. G h o s t To u r s - s p o n s o r e d b y : University Ambassadors Wed., Aug. 19 9:00 p.m. - 10:30 p.m. McKissick Museum - Horseshoe Join us for a tour of the University’s haunted history! Student tour guides will tell ghost stories during this walking tour. Participants should report to the Visitor Center in McKissick (on the historic Horseshoe) anytime between 9 and 10:30 PM to join a tour. Hypnotist Michael C. Anthony sponsored by: Carolina Productions Wed., Aug. 19 8:00 p.m. - 9:30 p.m. Russell House Ballroom In his 15th year performing at USC, hypnotist Michael C. Anthony will entertain students with his hilarious brand of mesmerism. Students will have the chance to volunteer and become part of the performance! The event is open to all students, faculty and staff with a USC ID.

THURSDAY, AUGUST 20

Merchant’s Fair - sponsored by: Off-Campus Student Services Thu., Aug. 20 11:00 a.m. - 2:00 p.m. Greene Street (Russell House Lobby as rain location) Businesses in the Columbia area will be on campus to market their services to students. Many will be providing giveaways and other promotional items. Participants include: banks, restaurants, cell phone providers and more! CRU’s Welcome Back Cookout sponsored by: Campus Crusade for Christ Thu., Aug. 20 5:00 p.m. - 8:00 p.m. Russell House Patio Campus Crusade for Christ welcomes the Gamecocks to a new term! Come and enjoy free food while getting to know new people. The food will be good, the people will be fun and it will be a great way to see what CRU is all about! I Survived the First Day of Classes Cookout - sponsored by: Carolina Dining Thu., Aug. 20 5:30 p.m. - 7:30 p.m. Bates Carolina Diner First day of classes can be overwhelming. Come chill at the Bates Carolina Diner Cookout. First 200 students receive a “I Survived the First Day of Classes at the University of South Carolina” T-shirt. Cost: One swipe on your meal plan or $7.55 plus tax. Come relax, enjoy good food, and meet fellow first-dayers! MOVIE: 17 Again and Observe and Report - sponsored by: Carolina Productions Thu., Aug. 20 6:00 p.m. and 9:00 p.m. Russell House Theater

FREE Ice Cream! - sponsored by: First College Ministry

Free to all USC students with USC ID.

Thu., Aug. 20 10:00 a.m. - 2:00 p.m. Greene Street

The 2nd Annual Boat Shoes and Barbeque Panel - sponsored by: McNair Scholars Association

Come have some FREE ice cream and learn about First College Ministry and the events we have going on. We will be set up on Greene Street underneath a tent. Pass by on your way to classes or after lunch at the GMP and pick up an ice cream sandwich or Nutty Buddy!

Thu., Aug. 20 7:00 p.m. - 8:00 p.m. Gressette Room, 3rd Floor of Harper College

Ask an Ambassador - sponsored by: University Ambassadors Thu., Aug. 20 10:00 a.m. - 2:00 p.m. Greene Street Don’t know where your next classroom building is located? Don’t fret! The University Ambassadors will be on Greene Street the first two days of classes equipped with maps and directions to help you find your way around campus!

Are you an out-of-state student unfamiliar with the ways of the South? Do you wonder about those weird shoes everyone around Carolina wears? Have you been in line at the Russell House in the morning and asked what grits are? Well then come on out to the Boat Shoes and Barbeque Panel to learn all about the culture of South Carolina from upperclassmen students who are also from out-of-state! The Screwtape Letters Kick-Off sponsored by: GRACE Thu., Aug. 20 7:00 p.m. - 8:00 p.m. C.S. Lewis Student Center 1730 College Street

The C.S. Lewis Student Center invites you to The Screwtape Letters with us this fall. Our kick-off meeting will be Thursday at 7:00 p.m., and we will meet every Thursday thereafter. Coffee and dessert will be provided with no homework ever required! Welcome Back CRU Meeting sponsored by: Campus Crusade for Christ Thu., Aug. 20 8:00 p.m. - 10:15 p.m. Russell House Ballroom Join Campus Crusade for Christ in our first weekly meeting in the Russell House Ballroom. Meet new people and catch up with old friends. Enjoy live music and hear a great message. Taize Evening Prayer - sponsored by: Lutheran Campus Ministry Thu., Aug. 20 9:00 p.m. - 9:30 p.m. Campus Ministry Center 728 Pickens Street A half hour of quiet prayer and song based upon the ecumenical community from Taize, France. People of all denominations are welcome to join us for this evening of prayer time. Free Snow Cones!- sponsored by: Hill of the Lord University Church Thu., Aug. 20 1:00 p.m. - 3:00 p.m. Greene Street We’re bringing free snow cones to USC! Columbia’s motto is “Famously Hot” so make sure to stop by and cool off while you’re out and about.

FRIDAY, AUGUST 21 Ask an Ambassador - sponsored by: University Ambassadors Thu., Aug. 20 10:00 a.m. - 2:00 p.m. Greene Street Don’t know where your next classroom building is located? Don’t fret! The University Ambassadors will be on Greene Street the first two days of classes equipped with maps and directions to help you find your way around campus! Fr a te r n i t y Co u n c i l B i d Da y sponsored by: Fraternity Council Thu., Aug. 21 2:00 p.m. - 6:00 p.m. Russell House Ballroom Fraternity Council Bid Day is where those men who have gone through the Fraternity Recruitment process this week receive their invitations (called a bid) to join a fraternity.

Come join fellow students in playing Ultimate Frisbee. Students of all skill levels are welcome to come and join in on the fun. Sponsored by the campus ministry The Navigators. Pizza with The Navigators - sponsored by: The Navigators Thu., Aug. 21 6:00 p.m. - 7:00 p.m. Russell House Patio After your first day of classes, begin your evening with some free food. Come and meet students and staff of The Navigators and enjoy pizza on us! Grab a couple slices, chat with friends and pick up information about our upcoming Fall events. We hope to see you there!

MOVIE: 17 Again and Observe and Report - sponsored by: Carolina Productions Sat., Aug. 22 6:00 p.m. and 9:00 p.m. Russell House Theater Free to all USC students with USC ID.

SUNDAY, AUGUST 23 Worship at Shandon Presbyterian sponsored by: Presbyterian Student Association Sun., Aug. 23 10:15 a.m. - 12:00 p.m. Presbyterian Student Center 1702 Greene Street

MOVIE: 17 Again and Observe and Report - sponsored by: Carolina Productions

Join PSA for breakfast at the Center at 10:15 a.m. and then 11 o’clock worship at Shandon Presbyterian.

Friday, Aug. 21 6:00 p.m. and 9:00 p.m. Russell House Theater

Returning Students Cookout sponsored by: Newman Club

Free to all USC students with USC ID. Carolina After Dark - sponsored by: Carolina After Dark Thu., Aug. 21 10:00 p.m. - 2:00 a.m. Russell House University Union Carolina After Dark...when the Russell House lights up! Enjoy music, treats, gameroom tournaments and free billiards, and novelty events at the first Carolina After Dark program of the fall semester. USC Students Only, must have Carolina Card to enter.

SATURDAY, AUGUST 22 NPHC Greek Retreat - sponsored by: Fraternity Council Sat., Aug. 22 10:00 a.m. - 3:00 p.m. Russell House Ballroom

Sun., Aug. 23 5:30 p.m. - 6:30 p.m. St. Thomas More Catholic Center This is a welcome back event for all students. Sunday Evening Worship - sponsored by: Methodist Student Network Sun., Aug. 23 6:00 p.m. - 7:00 p.m. Campus Ministry Center 728 Pickens Street A lively, student-led, come-as-you-are worship time with a variety of music followed by a free meal. Open to all. MOVIE: 17 Again and Observe and Report - sponsored by: Carolina Productions Sat., Aug. 22 6:00 p.m. and 9:00 p.m. Russell House Theater Free to all USC students with USC ID.

NPHC is having its annual fall retreat. Fraternities and sororities will learn different things that will better their organizations. Volleyball Cookout - sponsored by: The Navigators Sat., Aug. 22 1:00 p.m. - 4:00 p.m. Strom Thurmond Wellness & Fitness Center

On-Campus Worship - sponsored by: Christ’s Student Church (Church of Christ) Sun., Aug. 23 7:00 p.m. - 8:30 p.m. Russell House 303 A time of praise, prayer, the Word, and good friends.

Join us for some sand volleyball and free hamburgers and hotdogs at the Strom Fitness Center. Come and meet students and enjoy your first Saturday at USC! Sponsored by the campus ministry The Navigators.

Ultimate Frisbee - sponsored by: The Navigators

FOR COMPLETE

Thu., Aug. 21 3:30 p.m. - 5:00 p.m. Davis Field I

SCHEDULE

www.sa.sc.edu/cwevents

USC FOOTBALL

2009 Season Preview Suppliment of

Publication Date: 10/02/09

DEADLINE: 9/25/09 3.723" x 2.75"

5.668" x 5.5" 11.5"

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Student Media at the University of South Carolina offers students the opportunity to gain experience in print, broadcast, online media, advertising sales and graphic design.

Mailing Address University of South Carolina Student Media 1400 Greene Street Russell House, Room 343 Columbia, SC 29208

Student Media consists of The Daily Gamecock newspaper, Garnet & Black magazine, SGTV and WUSC-90.5 FM. All students are invited to participate in one or more media groups regardless of major, year in school or previous experience. In addition to obtaining specialized skills, many students have used their experience to earn internships and jobs following graduation.

2 USC Student Media

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Over the years, Student Media has had the honor of receiving numerous awards for excellence in journalism, editorial and advertising design and multimedia production. For the 20082009 academic year, students working for Student Media earned a total of 37 awards for their editorial and creative work. Following is a list of the awards: American Advertising Federation of the Midlands Student ADDY 2009, 8 awards including: (4) Gold Student ADDY (4) Silver Student ADDY South Carolina Press Association (SCPA) 2009, 17 awards

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Faculty/Staff: 5,701 USC Fall 2008 Statistical Summary • www.ipr.sc.edu/factbook/2009/Columbia

USC Student Media 3

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to have g hired need en.â€? who are bein to be chos the people etitive advantage international some comp got a job with the shortly after nologies Moradia Wipro Tech company pany this com g. graduatin y, pure luck that specific time “Honestl in hiring at this ite the U.S. is interested is grow ing desp she was hired it Katie Jones beca use she said about how som e GAMECOCK ed agai nst THE DAILY omy,â€? er econ tly. “I inter view le, but in the end Career Cent so swif lified peop to inter act and ribe -qua is the word desc iveâ€? over ty petit very sz uses to uates. “Com was my abili me stand out.â€? PAGE Tho grad 8 mas Hala thin k it that made graduated in May Director job market for May remain very I municate as nt ball’s the curre the job market will port unit ies com n Chestnut, who gy, hasn’t been Aaro holo Carolina Base a loss psyc in “Overall, Halasz said. “Op s, bridges, ee ive,â€? with a degr accurate, competit tion related to road season ends withs, 10-9. ities are lucky as Moradia. petit ive wast be “dismal Relations e opportun said com in construc of USC Media to the ECU Pirate ture — thos Courtesy Chestnut r description migh in orie infrastruc bette ase.â€? and Marj ication. ease or rema but said a See page 9 eld (left) so man y bleak.â€? likely to incre may see a decr cial and me publ da Littlefi beca use extremely Other areas sz said. The finannâ€? future and is com pet it ive d to apply to jobs ssors Valin their new three-volu Profe USC ertai “It , Hala are force ing, and entr y t) display the stag nant fields have an “unc ily Gamecock Sport t graduates learn le call,â€? but Spruill (righ g s accountin care is a “tough g an increase recenare below their n to those peop th that dconference review Editorial Sta are give they too and heal energy field is seein position s MICHAEL ed because w their e , what USC fans sz’s level are overly qual ifi alternativ are belo d through ďŹ rst AGUILAR Halasz said.uate s thin k Hala who to jobs that companies know in hiring, nine league game grad e accurate. applying Sports Editor services s e,â€? are Som e May the job market is he said. “Th for your a n of is competitiv al learn ing,â€? pay you lessdoing such. It is descriptio agree the market glob can they USC a recent “I would so they are affairs.â€? ent that i Moradia, at ions man agem g than before, g state of searching since said Ketk enin n oper r depressin job cuts happ the supp ly chai e there are job people being rathe stnut has been ing for a job in Che “Sinc t and is look graduate. being fired and less more Nexsen Prue Law mber and become le attorney at JOBS ďż˝ 2 and peop es try to by usin g the Dece and USC tell pani USC com of to as ut, effic ient hired, uthor book grad has great stories during and cost imum outp Professors co-a of gender Schoolt her effec tive s for max years at USClvem ent resource abou invo mini mal iling lives detaAGUIL AR of history the 1970 s and ement,â€? and en’s mov out n Horn’s nInleftDarri in the wom Jimmy Gilmore review ofteGame big ill said.East SEC cocks proved first Spru ll S.C. of the Horn’ that things under cegame, Cameron Morre science goingKelly to beCOCK Chie f Justi the tnew Sierra Toal will s Jeancoach GAME a little differe nt Gamec were DAILYocks Cour than THE this summer’s rs, emein trailed the VoluntSupr recent e. ourcom dancyears. the second half, The eers by y for cock. as atten much bring ing S.C. fiction blockbuste“Star game but time stheir also be in very happ as 17 points â€? with seven “I was daily colo nialforced in way university, and back that “I hope intother will give From the second the game. s to U.S. team, and for our “Th is is leftlives in the game, ay, sthe “Terminatorâ€? Mix to the But front ent-d togeHolme roadblock enMike of a one ďż˝ SINCE 1908 State ration in the presend er said . rtun ity The scientific and to one, wom and Palmetto and inspis missed ity.â€? ran out Reif snid Volsideas 102, NO. 96 Trek.â€? Check s out on ry ofthe grabbe at a the nt and VOL. histo clock. them d the rd prese energ y secur to the DOE , a a very spec ial oppo ce rated and of Althou reboun showed d a loss, with the that be ng Horn will thisceleb the scien an sday ghdeali year there see which come According C awards were National awa y, said.team and illhis women of worthy would be no e,â€? Spru osium Thur to adva nce , and EFR runnin top. of 462009 d, USC ong symp g away from stud thatefiel the futurteamLittl based on ener g y mate rials ston e of total13, day-l would and not FEBRUARY ing. bethe USC. only exp for 2009 Thenda toBuild DAY, to le i be of out Gamec een m BA in Vali USC every MON itor a nt the ocks betw a given at , but ill, game throughout and co-ed aimed to season etition Spru i mp or t nt for our See page 6 Amy Smotherm to win ssor the restimpo rtant them editor profe Mar jorie act students an Burgess / an open complaboratories and research achieveme .â€? attr it is of their KNOXVILLE ssor andas well. es, said S.C. profe NEWS SENTINE , A state en: of that ry ersiti ry and ns WomOLINbook univ L histo TH CAR t the histo institutio university er and his team Carolina OFth SOU res “Sou es,â€? said learn abou several reasons. other suchearly 2008 . The of Y Kyle Moo Reif snid students UNIVERSIT s and Tim for nd GAMECOCK bega n in be paid primarily of prof essors and rch on Their Live of the symposium women m e n h a v e a a THE DAILY s e nt dent ds will “ Wo their resea the purpose rate the lives of t o r epr e of the for the ted awar gh funds from Presi very will focus nece ssary ry and c ont i nue to celeb been selec throu Reco AGUILisAR ble port ion ces such materials S.C. histo USC has award that is American Obama’s Act. The production of devi bust ion an women in on of this new cons idera n,â€? Littlefield said. Were Florida to rece ive brin g in $12.5 and Reinvestment , com completi s that popu latio or y of t he state ’s Chand . Parson cted to site state as f uel cellsrodes, etc. ing. bouncethe en me bookler hist expe Web ed fund ny s’ have -volu in wom al missed any “A to DOE three other feder be fund ding free throw honoron USC devices, elect to discover the thedirecti out on top. million in ersity was one of the EFRCs will out inclu to incomplete ding may Thehave saying atten with “We hope not an million per haveide ding Freshman univ “We ted come $2-5 rstan them goes, been be lucky thanral old The of prov of selec of “Some d unde ding times woulit is better ersit ies at a rate five-year foundations of seve good,â€?who have k e it understan Sout h and the newly year brings en but the onet thing only 31 univrtment of Energy year for an initial t h at m a that past that wom or skewedna to dubbed ent of els our recen nd lo g ic fans lopm the game— t Army couldtheCaroli in Garne by the Depa of its Energy period. many was that rtant team a create mod takedeve impo no matter one away ill said. e s e a r c h neth possible to we mak e thes e Gamecocks what anyone Centers. to house lina. from Lady believe en are else US C ’s r Caro S.C.,â€? 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AGUIL AR Eslin ina Public “Vic toria The South Carolt and local Once again Caroli rtmen na needed some Safet y Depa overcome an nt agen cies late-ga SEC East foe enfor ceme law USC’s powerf and once again, me heroics to Statehouse last ul backcourt a member of fulfi have claimed gathered at the new, after the Florida lled that need. Many would launc h the nothing but game that USC’s Mond ay to law signe d by a OCK teams would fluke, a lucky bounce. Surely victory was DAILY GAMEC harsher DUI April prevail the next Keri Goff / THE Sanford on as a member time USC tried the mightier . of Gov. Mark to assert itself his term nears exploded in the the upper echelon. But of end the 2008. as 10, until a ten-po second half and kept pesterithe Gamecocks which went s in his office int second half ng the Wildc The new law, Tues day at Gaeckle work five-point lead ats ew lead for Andr last UK turned for USC. Devan President into effec t exten sive tier into UK comeback Student Body an with a turnar Downey would stave off a ach, has , d appro left. These Gamec the ound jumper noon elections with ties that depen ocks were not AsfiSG ve second had aims on s system of penal blood alcohol going away quietly Paul Collins / the SEC East GAMECOCKCENTRA r’s , they title. L.COM on the drive er of

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dailygamecock.com 12, 2009 MONDAY, JANUARY

CAROLINA UNIVERSITY OF SOUTH

SINCE 1908 VOL. 102, NO. 74 ●

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THE MIX

Mix Editor Colin Jones gives his picks for the Top 5 Albums of 2008.

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Check out tomorrow’s issue for the Top 5 of 2009!

VIEWPOINTS The “F” word isn’t just for girls anymore. Feminism in the 21st ELLEN MEDER century is more than just a stereotype.

Faculty and staff members at universities and colleges the across the state have felt hardweight of economic instiships, forcing several furtutions to implement loughs, including Clemson University and Winthrop is still University, while USC to the University. holding out for other ways $15 million donation to athletics department’s save money. discusses the university’s Gail Little, Winthrop Athletic Director Eric Hyman University’s administrative assistant, said she understands the reasons surrounding the unpaid days required off. take to by staff members do “Well, I would rather job this than lose my job. My and is really important to me this is hopefully only temporary,” Little said. imnot Clemson University Pastides said. “This will university’s time of need,” academic needs as well.” plemented a five-day mandaneeds, but SEC contract to only meet athletic tory furlough and Winthropa upon the athletic department, Department uses money from recent The move wasn’t forced University implemented furthough, Pastides said. nine-day mandatory the impression that there aid scholarships, benefit entire university money “I don’t mean to give anyone lough, in which their faculty Pastides said. “This is to was arm twisting involved,” but we’re all and staff members had athletics department, days that was earned by the take those set amount of university.” compensation. one without years, off budget crisis in recent agship Hyman said he agrees. USC has not implemented Faced with the largest to remain a strong fl their heads over Christmas is no “All of us want Carolina athletics, a furlough and there university officials scratched with the cuts that will affect department, including not deal university because every certainty of whether or break, unsure of how to December press conevery level. Hyman said during the unshakable one will be necessary. the university at almost Dec. 22, when the university’s benefits,” to help students whose ference. “I am proud “Furloughs have not been The situation improved motivate our players $15 million to the univerthis enthusiasm to our teams be supportive and imposed system-wide at athletics department donatedmoney will be given over a loyalty and is our way to The and coaches alike. This time,” USC Media Relations sity’s academic budget. for students of need.” Lamb given to give back to the university Director Margaret period of 15 years. Conference worked million dollars, will be At least half, or $7.5 givsaid. Earlier this year, the Southeastern the university, said contract ever with ESPN, an- student fi nancial aid funds within Judy Longshaw, Winout its largest television at the university. than expected. The provost and money interim , news more the Moore into Ted throp University’s ing USC athletics aid funding will go television contract guarantees , said Much of the fi nancial students media services manager nual multi-million dollar program, which helps of SEC sporting events. Gamecock Guarantee a year to ateveryone feels the weight ESPN certain rights to in the academic budget, that make less than $25,000 the furloughs. Concerned over a shortfall approached Athletics Di- with families It’s Pastides “We’re all doing this. funding tend college. more students to stay in college and othUSC President Harris asked him to share the “It will allow a big sacrifice. Everyone rector Eric Hyman and it,” across the board is doing ESPN, with the university. DONATION ● 4A contract negotiated with in the Longshaw said. “The money “Based on the historic used we’re great deal ought to be isn’t there frankly and we thought that this times hoping to see better soon.” University’s Clemson DiCooperative Education the rector Neil Burton, said university’s administration staff gave their faculty and entire two options: take an Number of visitors after break week off or get a 3.3 percent until expected to increase as students cut from each paycheck on Year’s vows the end of this fiscal year

Athletics gives academics $15 million over 15 years

to Strom Resolutions draw crowds try to keep New

June 30. Burton said he’s heard some people saying they’ll of take the time off regardless the effect on their classroom but Carolina’s or staff responsibilities, University of South not See page 4 and Fithe said this is definitely Strom Thurmond Wellnessspring sethe general consensus. the are ness Center gears up for an intent to “I think most people and the mester with excitement dedicated enough to tness health. increase wellness and fi and staff university and the students Although students, faculty we serve and that everyone stable durtough participation remains fairly Director understands that it’s ing the school year, AssociatePrograms economic times,” Burton for being of Campus Recreation a general said. “It’s not like we’re have Kim Dozier said she expects picked on, but let’s not break. holiday the of after rise Campus the students suffer because Veda Sargent, the Facilities said the , it. It’s hard for the students Recreation associate directormore than and their families too.” past five Januarys averaged Angela Nixon, the public stu50,000 patrons. are exinformation director for “We’re excited that students feeling Strom Thurmond dent affairs and university, shape, police officers frequent resolutions. faculty and even USC cited about getting in shape and keep up with advancement for Clemson and being ac- Students, Fitness Center to stay in better about themselves returning Wellness and said she knows the situation tive,” she said on students could be worse. from break. makes our job easier.” “I’m just happy to still have and Wade as much as “[Exercising] people generally use the For Aundrey Mitchell “I haven’t worked out I’m happy the uniexDozier said Outback Bowl Coverage and job a Police, CourtUSC of said when and in the past,” stop Guyon, members gym more after long breaks versity took measures to of both their I’ve wanted Check out The Daily glad ercising at Strom is part their New ney Khondabi, a second-year broadcast the center’s outdoor pool opens in layoffs,” she said. “I am as New Year’s Strom’s Gamecock’s online getregular routine as well journalism student. “My but she reiterates that they did this rather than a 4.0 and work out March,recreational opportunities run slideshow of pics from the Year’s resolution. we resolution is to get many ting rid of someone’s job.” as “It’s both, because it’s something four days a week.” Burton said he feels USC vs. Iowa game at a university all year. entire need to do,” Mitchell said. Ron Millhouse, also though taking an incorporate bethe Jan. 1 Outback Bowl. not Though many students officer, said he doesn’t come week off is like “basically schedule, one police Year’s resolution. Strom into their regular as pos- cause of a New -mail anymore,” does not visit as much ts on this story? E BUDGET ● 4A “I don’t make [resolutions] www.dailygamecock.com said she to change Strom C o m m e n sible, and she said she hopesNew Year’s he said. Millhouse said he attends a year round. gamecocknews@sc.edu her workout routine with three to four times a week, resolution.

Online Exclusive

Special Publications Welcome Back Issue Publication dates: August 14th and January 11th 2010 Deadline: August 7th and January 4th 2010 The Welcome Back issues are typically larger than normal issues. It gives advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year studets as well as returning students, faculty and staff.

NEW PUBLICATIONS

Football Preview

The Welcome Back Spring publication is the first of the spring semester and welcomes the return of students from Winter break.

Career Fair Blitz

Publication date: September 23rd Deadline: September 16th Produced in conjunction with the Career Center, the Career Fair Blitz is the perfect guide to the years biggest career fair. Published the week before the event, the Career Fair Blitz is a great way to reach our students.

Publication date: August 31st Deadline: August 17 th The Football Preview will give advertisers an opportunity to get the word out to Carolina football fans. Gamecock fans

Parents Weekend

Publication date: October 2nd Deadline: September 25th This section is tailored directly to the parents and families who will be in Columbia visiting for Parents Weekend. Reach over 3,000 visiting family members in addition to our regular readers. Many readers use this as a guide of where to eat and shop while in Columbia.

rmy Garnet AGu ide

Garnet Army Guide Publication date: TBA Deadline: TBA

can’t get enough of football news and advertising in this publication. Get your message sent to the Gamecock faithful.

S T OF E B

TheBasketball Preview will give advertisers an opportunity to get the word out to Carolina men’s and women’ basketball fans.

Stress Busters

Publication dates: December 7th and April 27th 2010 Deadline: November 30th and April 19th 2010

The Stress Busters contains a collection of sudoku and crossword puzzes and is distributed before final exams each semester. Ad space in the Stress Busters tab is limited. With a strong readership and long shelf life, the Stressbusters is a great advertising value!

Publication date: February 3rd, 2010 Deadline: January 22nd 2010 The Best of Carolina is a new special publication. In the fall, we will ask the Carolina community to pick

Off Campus Housing Guide Publication date: March 17th 2010 Deadline: March 10th 2010

their favorite business, restaurant, entertainment venue, etc. We will print the results in the spring.

Off-Campus housing is BIG business at Carolina. This special publication will target the more than 70% of USC-Columbia students that live off campus. It is a great vehicle to reach those students seeking information about apartments and anything they need to become more independent.

USC Student Media 7

SStude tuden ntt M Maga agazzine ine

of the Unive rsity of South

Carolina Holiday 2008

Model Stud ent

www.gandbmagazine.com

C

Clark Gilmer on America’s Nex her stay at t Top Model

hronicling student life on campus since 1994, Garnet & Black is USC’s student-produced

The Perfect

Stock Pot Ch

arity USC students change lives one bowl of soup at a time

the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life of this

Different Wo rlds

International students on how they see America

publication keeps advertising in the hands and in the minds of USC students, faculty and staff.

SI Z

publication schedule issue

publication date

deadline

fall issue #1 Print fall issue #2 Online spring issue #1 Print spring issue #2 Online

October 2009 November 2009 February 2010 March 2010

August 29

300px x 240px

{

(inches) $660

Online Banner Ad Sizes:

December 19

The 2009-2010 year will be an exciting time at the Garnet & Black magazine. We are converting our educational site to a commercial site. For the spring and fall semesters, advertisers whom reserve space in the print edition will receive complimentary banner ads in the online edition – while space is available!

back cover (8.5” x 11”)

ES 468px x 60px

{

TE RA S

Gif

t Finding the right present for the right person

magazine. Whether exploring national issues and their impact on USC’s campus or covering

inside cover (8.5” x 11”)

full page (8” x 10.5”)

$550

half page (8” x 5.125”)

$475

$275

Print 8.5” x 11”

3.875” x 5.125”

11”

quarter page (3.875” x 5.125”)

$150

All prices include full color • Ad bleed sizes available upon request • Reserve space in both issues and save 20%

8.0” x 5.125”

D

iscover Carolina serves as Student Media’s informational guide to everything at USC and adjusting to life as a new college student.

SIZ

8.5”

ES

5.5” x 8.5”

Discover Carolina introduces first-year students to pertinent information like student organizations, athletics, Greek Life, Carolina Traditions, academic opportunities and much more.

TE RA S

2.5” x 3.75”

(inches) back cover (5.5” x 8.5”)

$1200

inside cover (5.5” x 8.5”)

$750

full page (5.5” x 8.5”)

$550

half page (5” x 3.75”)

$300

quarter page (2.25” x 3.75”)

$175

All prices include full color • Ad bleed sizes available upon request

8 USC Student Media

8.0”5”x x5.125” 3.75” 5.5”

8.5”

COLOR

rates

FREE Design Services

full color

Using color maximizes an ad’s effectiveness by garnering more attention from readers and making your ad more memorable. We are now happy to provide affordable Full Color or Spot Color sold by the

FREE Design Services

FREE

Design Services

spot color

black & white

column inch. Color Column/Inch Contracts:

per col/in

4 col/in–15 col/in

$4.00

16 col/in–31.5 col/in

$3.50

32 col/in–63 col/in

$3.00

64 col/in–80 col/in

$2.75

81–126 col/in

$240 flat rate

{SPOT color{

When creating a spot color ad to run in The Daily Gamecock newspaper, use one of the acceptable spot color formulas to build the color. These color formulas have been tested by our printer and provide fairly consistent color reproduction. If your spot color ad uses a color mixture not found here, The Daily Gamecock reserves the right to change it to the closest acceptable color formula from the chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone© spot colors.

USC Student Media 9

Camera-Ready Ad Submission

Guidelines

Accepted PDF files created from the following software include:

newspaper are available for advanced users. Ask your sales rep. Q: Can I submit native files?

Illustrator CS4 Photoshop CS4 InDesign CS4 QuarkXpress 6.5

ACCEPTED

Native files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to size; fonts embeded; and images must be high resolution GRAYSCALE, SPOT COLOR or CMYK files at least 180 dpi. If you have any questions, would like our spot color formula chart, or Acrobat Distiller settings, please e-mail sacsads@ mailbox.sc.edu or call 803-777-2833.

Q: What is a Camera-Ready ad? A: A Camera-Ready ad is one that is created to the correct size that it will appear in the newspaper; meets all of The Daily Gamecock’s technical requirements; and includes all support documents and fonts needed to print. Q: What is the preferred file format for ad submittal?

A: ONLY files created in the following formats are supported by The Daily Gamecock as Camera-Ready artwork:

Adobe Illustrator CS4 or earlier (.ai) Adobe InDesign CS4 or earlier (.indd) QuarkXpress 6.5 or earlier (.qxd)

Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork; screen, TrueType and printer fonts; and a hard copy of the ad. ONLY ads created in professional layout software are considered Camera-Ready. If you have questions about your artwork, contact your sales rep. File formats NOT ACCEPTED as Camera-Ready artwork include:

Microsoft Word Microsoft Publisher Microsoft PowerPoint Microsoft Excel JPEG GIF

10 USC Student Media

Q: How do I create a spot color ad? A: Spot color ads must be created using one of The Daily Gamecock’s Acceptable Spot Color Formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our Web site: www.sa.sc.edu/studentmedia/ advertising.htm Q: How do I deliver my Camera-Ready ad? A: E-mail camera-ready ads to: sacsads@mailbox.sc.edu Please include client name and run date in subject line. Or, save your ad on a CD-ROM or USB flash drive and give it to your sales rep. Also, ask your rep about FTP transfers.

NOT ACCEPTED As Camera-Ready

A: Preferred file format: PDF. The Daily Gamecock prefers that Camera-Ready ads be submitted as PDF files. Be sure you EMBED ALL FONTS used within your ad and select the LEAVE COLOR UNCHANGED setting under the COLOR tab. Adobe Distiller settings for The Daily Gamecock

DO NOT save photos as RGB images, they should either be CMYK or Grayscale.

Q: How should I save my pictures? A: To ensure high quality reproduction of photographs within ads, all photographs should be at minimum 180 dpi at the FINAL SIZE (dimension) they will appear in the newspaper.

main office 803.777.3888 display advertising 803.777.3018 classified advertising 803.777.3888 newsroom 803.777.7726 fax 803.777.6482 web www.sa.sc.edu/studentmedia email: sacsads@mailbox.sc.edu sales email: smadsales@sc.edu office hours: monday-friday 8:30am-5pm

The Director of Student Media, in consultation with the editor-inchief, reserves the right to reject advertising that makes misleading claims or uses art or words that impugn or degrade sex, sexual orientation, race, national origin, creed, color, disability or age. The Director of Student Media reserves the right to reject advertising that promotes illegal activity or activity detrimental or damaging to the University and its educational mission. The Director further reserves the right to reject any advertising which is deemed objectionable due to subject matter, illustration, phraseology or layout. alcohol policy Advertisements for beer and wine may be accepted but must conform with South Carolina law and The University of South Carolina Alcohol Policy and Guidelines. Advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable. Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages highrisk consumption or places an emphasis on quantity or frequency of use. Beer or wine should not be the only or central themes of such advertisements. changes A charge may apply to ads which require changes after the published deadline. canceling/rescheduling Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancelation of an advertisement after the deadline cannot be guaranteed. Advertisers who cancel after deadline will be responsible for the reserved ad space. errors Student Media Advertising shall not be liable for slight changes or errors which do not lessen the value of an advertisement. In the event

political advertisements Political ads are accepted on a prepay basis only. The name and address of the advertiser, and the words “Paid Political Advertisement” must appear prominently within the ad. positioning Student Media Advertising cannot guarantee positioning, but will honor requests when possible. ad size Advertisements 18 inches in height or more will be considered a full column (21 inches) and charged accordingly. format Student Media Advertising reserves the right to refuse or edit customer provided ads which are of improper size, contain grammatical mistakes or are not formatted for newspaper reproduction. Student Media Advertising is not responsible for errors which are the result of customer provided ads not meeting the criteria under Mechanical Specifications.

POLICIES

Advertising is not acceptable that tends, in the opinion of the Director of Student Media, to destroy the confidence of the consumer. This includes advertising that is misleading, inaccurate, fraudulent, deceptive or ambiguous.

of an error in which Student Media Advertising is liable as herein defined, its liability shall be limited to an adjustment in the charge on the first insertion based upon the portion of the advertising space in which the error occurred. Student Media Advertising will not be liable for any other errors unless notified (with the correction) before the deadline of the next issue in which the ad will run. Under no circumstances shall Student Media Advertising, its employees, officers or the University of South Carolina be held liable for any costs or damages in connection with advertisement(s) beyond the cost of the advertisement.

payment All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance. Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. PLEASE MAKE ALL CHECKS PAYABLE TO: THE DAILY GAMECOCK For a complete list of policies, please speak with your advertising representative.

AD

general standards

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Publication Calendar 2009-2010 Publication Date

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Issues Publication Date Deadline Welcome Back........................................August 14...................................................August 7 Football Preview......................................August 31...................................................August 17 Career Blitz*............................................September 23............................................September 16 Parents Weekend*...................................October 2..................................................September 25 Garnet Army Guide*...............................TBA.............................................................TBA Stressbusters*...........................................December 7...............................................November 30 Welcome Back.........................................January 11.................................................January 4 Best of Carolina.......................................February 3.................................................January 22 Off Campus Housing*.............................March 17...................................................March 10 Stressbusters*...........................................April 27......................................................April 19

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