2011-3a-2 by CNBAM

The Metro State Office of Student Media is looking for the 2010/2011

a leader for a new era of Met Radio 91.7FM Met Radio, the revamped student-run non-commercial Auraria campus radio station airs programming that includes talk-radio, poetry reading and story telling, interviews and a variety of contemporary and classic music.

Application deadline is April 15, 2010 Responsibilities The Met Radio general manager runs the day-to-day operations of the station, oversees production and programing, collaborates with the technical engineer, advisor and director concerning hiring decisions and participates in training of DJs.

Submit • Resume and cover letter • Most recent grade report or official transcripts • Two letters of recommendation • Samples of work

Return to Metro State Board of Student Media Attn: Deborah Hurley, Tivoli 313 or mail to: P.O. Box 173362 Campus Box 57 Denver, CO 80217-3362

RATE CARD 2010/2011

THEIR HANDS WE'LL PUT YOU IN 1

1 column 1 column

2 column 2 column

3 column

3 column 4 column

4 column 5 column

7 column

Retail

5 column

6 column

8 column

Classified

435 E. GRAND RIVER AVE, EAST LANSING, MI 48823

Main Phone: 517.432.3000 Advertising Office: 517.432.3010 Fax: 517.432.3015 Fall & Spring Office Hours

Monday - Friday 9 am - 5 pm Summer Office Hours

Monday - Friday 9 am - 4 pm

Affiliations College Newspaper, Business and Advertising Managers (CNBAM), Associated Collegiate Press, Associated Press, Michigan Collegiate Press Association, Western Association of University Publishing Managers.

StudentPublications Northwest Missouri State University

The Northwest Missourian www.NWMissourinews.Com Tower Yearbook Heartland View

2010-足2011 Rate Card

17,800 2,300

08/23, 08/25, 08/27 Welcome Week 09/03 Football/Fall Sports 10/06 Career/Job Fair 10/15 Homecoming 10/20 Stressbuster’s Guide 10/29 Halloween 11/03 Basketball/Winter Sports 11/22 Thanksgiving/Black Friday 12/08 Holiday 01/19, 01/21 Spring Back to School 02/09 Baseball/Spring Sports 02/14 Valentine’s 02/23 Career 03/23 ASI Elections 04/11 Guide to your Fun! 04/13 Vintage Days 04/15 Spring Break 04/27 Fashion 05/11 Graduation

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t i t u p ur o n o

UNC CHARLOTTE

STUDENT MEDIA THE UNIVERSITY TIMES • NINERONLINE • RADIO FREE CHARLOTTE

2010 • 2011 Rates and Information

ARIZONA DAILY WILDCAT | 2010-2011 Rate Card

The University of Arizona’s #1 Source for News & Advertising in Print and Online

615 N. Park Ave., Suite 101, Tucson, AZ 85721• Fax (520) 621-3094 • Phone (520) 621-1686 dailywildcat.com

KA LEO O HAWAI�I rate card

2010-2011

The independent student newspaper serving the University of Georgia community

2010-2011

Advertising rAtes

THE UNIVERSITY OF MISSISSIPPI

THE S. GALE DENLEY STUDENT MEDIA CENTER 2010-2011 ADVERTISING RATES

TEXASNT STUDDEIA ME

MEDIA KIT

TEXASNT STUDDEIA ME

PRINT • DIGITAL • BROADCAST • COMMUNITY

MEDIA KIT 2011

WHO WE ARE TEXASNT STUDDEIA ME

As the “uncensored voice” of the University of Texas at Austin, Texas Student Media serves the UT and Austin communities with several student-run, student-produced media properties. TSM is made up of: The Daily Texan (the daily newspaper), KVRX 91.7 FM (the radio station), Texas Student Television (the TV station), Texas Travesty (the humor publication) and the Cactus yearbook. TSM provides marketers a simple, powerful portfolio of award-winning media properties that influence the immense spending potential of the UT community and beyond. The TSM mix provides advertisers with a one-stop shop that anchors any strategy or budget’s aimed to reach and influence one of the largest collegiate marketplaces in the country.

Jalah Goette Assistant Director jalah@mail.utexas.edu

CJ Salgado Administrative Assistant/ National Agency P 512.471.8590 c_j@mail.utexas.edu

Brad Corbett Advertising Manager/ Local Sales P 512.475.6719 jbcorbett@mail.utexas.edu

Carter Goss Broadcast Manager/ Local Sales P 512.475.6721 cartergoss@mail.utexas.edu

Physical Address 2500 Whitis Ave. Austin, TX 78712 Mailing Address P.O. Box D Austin, TX 78713 Classifieds P: 512.471.5244 F: 512.471.1576 E: classifieds@dailytexanonline.com W: www.dailytexanonline.com/classifieds

Joan Bowerman Campus/National Sales P 512.232.2229 joanw@mail.utexas.edu

FACTS & FIGURES 50.7 49.3

TOTAL UT MARKET

76,308

PERCENT are women

12,827

Graduate Students

25,313

PERCENT are men

Faculty & Staff

13,776

Seniors

7,572 Freshmen

7,729

9,091

Juniors

Sophomores

Source: Fall 2009 figures from Office of Information Management and Analysis 2009-2010 Statistical Handbook

BILLION

constitutes UTâ&#x20AC;&#x2122;s total economic activity in Austin

900 MILLION

of that economic activity comes from UT students

2009EDIA

M ALLOY KETING/ R & MAARRIS H CTIVE INTERAExplorer College vey Sur

300 83 PERCENT

$ BILLION spent annually by college students nationwide

of college students have tried a product or store after seeing it advertised

Bruce Kellison, Associate Director at the Bureau of Business Research at UT

MEDIA KIT 2011

PRINT • DIGITAL • BROADCAST • COMMUNITY

TEXASNT STUDDEIA ME

PRINT The Daily Texan is the Universityâ&#x20AC;&#x2122;s daily newspaper. The TSM flagship, marking its 111th year, is one of the most honored student-produced newspapers in the country. The Daily Texan has won more national, regional and state awards than any other college newspaper and counts among its alumni the winners of 18 Pulitzer Prizes. The Daily Texan is seen by more than 40,000 daily readers from local UT and greater-Austin communities. Students, scholars, business leaders and other members of the community favor The Daily Texan as the best source for UT news.

MEDIA KIT 2011

PRINT • DIGITAL • BROADCAST • COMMUNITY

SPECIAL EDITIONS Longhorn Life is the UT students’ guide to living, working, entertaining, eating and interacting in the University community. Longhorn Life provides readers convenient suggestions and unique ways to explore and enjoy Austin and UT.

The Daily Texan’s football publication, Double Coverage is THE source for Longhorn football coverage throughout the season. Thousands of faithful longhorn fans pick up their copy of Double Coverage to get up-to-date and expert information before each game.

OrientatiOn editiOn November 2008

The Orientation Edition is mailed home to incoming parents with The Daily Texan. The Orientation Edition of The Daily Texan serves as both a UT resource guide to new students and parents and as an introduction to The Daily Texan and TSM.

The largest college humor publication in the nation, the Texas Travesty boasts a cult following of more than 90,000 readers. The loud, lewd and utterly uncensored Texas Travesty is published once in the summer and three times each spring and fall semester both in print and online at texastravesty.com Started in 1997, the Travesty has consistently been awarded the Austin Chronicle’s Best Local Non-Chronicle Publication (2003, 2004, 2005, 2006, 2009, 2010).

Our Campus is specifically geared toward faculty and staff at UT. Delivered directly to all UT departments and offices, Our Campus serves as a campus news source as well as a vehicle for highlighting faculty and staff accomplishments. Each edition also features columns about the diverse personal interests and hobbies of UT’s employees. It publishes nine times per year and reaches more than 25,000 faculty and staff.

In an online survey about all things UT, members of the community vote for their UTmost favorites throughout Austin. The results, which include happy hour specials, coffee houses, music venues, restaurants, UT athletes and professors and more, are published in a special edition.

TEXASNT STUDDEIA ME

DIGITAL iPhone app TSM is proud to further its reach and digitally connect with audiences via the Texas Student Media iPhone app. The app provides access to and sharing of articles from both The Daily Texan and the Texas Travesty and offers streaming audio of KVRX radio. Soon the app will feature streaming video of TSTV shows and daily specials from area vendors. Find yourself connecting with students, parents, staff and alumni with one of the most useful apps for the UT community. For more information and to download: texasstudentmedia.com/iphoneapp/

MEDIA KIT 2011

Websites The Daily Texan dailytexanonline.com The online version of The Daily Texan provides readers with breaking and web-specific news and photos. Daily Texan Online is the perfect interactive complement to any campaign targeting the local and national UT community.

KVRX kvrx.org While KVRX programming airs on 91.7 FM 14 hours daily during the week, KVRX.org provides its cult fan base streaming live music 24/7. KVRX.org also features blog posts and a way to purchase KVRX’s annual Local Live CD.

Texas Travesty texastravesty.com The Texas Travesty’s newly revamped website not only provides an online outlet for reading the humor publication’s sarcastic and satirical stories found in print, but also features Web-exclusive material to keep its audience laughing.

TSTV texasstudenttv.com Missed your favorite TSTV show? TSTV online features streaming video of all recent and archived broadcasts. TSTV’s website also provides information about volunteering and taking classes through the TV station.

PRINT • DIGITAL • BROADCAST • COMMUNITY

TEXASNT STUDDEIA ME

BROADCAST KVRX 91.7 FM stands as the consummate source for indie music in Austin. The UT student-produced programming airs on the FM dial between 7 p.m. and 9 a.m. during the week and between 10 p.m. and 9 a.m. on weekends. KVRX also streams live online 24/7. As the station’s slogan states, KVRX vows to play “None of the hits, all of the time.” KVRX is a true alternative station and reaches a broad spectrum of listeners near and far, with more than 20,000 student listeners each week. KVRX maintains a substantial repository of new music, including genres such as hip-hop, blues, jazz, folk, country, techno and metal. Listeners enjoy at least five different genres and at least two Texas bands each hour. The Austin Chronicle has previously recognized KVRX’s programming as the best in Austin.

MEDIA KIT 2011

PRINT • DIGITAL • BROADCAST • COMMUNITY

Anderson Mill

Texas Student Television is the nation’s only student-run, studentproduced FCC-licensed television station. In early 2010, TSTV started broadcasting on digital channel 29.1. Additionally, TSTV programming is available via cable channel 15 to the more than 7,000 students who live in the 14 on-campus dorms at UT, allowing for an exclusive access to dorm students. Programs are also available on channel 51 in all nonresidental buildings on campus. TSTV programming includes sports, news, music, video game and comedy shows. Between dorm and broadcast viewers combined, more than 20,000 people watch TSTV.

Jollyville

Windemere Pflugerville

Lakeway Bee Cave

TEXASNT STUDDEIA ME

Manor AUSTIN

Lost Creek

Sunset Valley Tanglewood Forest

Garfield

Wyldwood Service Area

Note: As with any broadcast signal, individual reception may vary with exact location

COMMUNITY Texas Student Media hosts a wide variety of events throughout the year to support the UT and Austin communities and to promote the TSM name and its sponsors. Events range from tailgates for Longhorn fans, comedy shows, film festivals and an annual housing fair for students looking to live off campus. Anyone in the community is invited and we encourage readers, viewers and listeners to attend these events.

MEDIA KIT 2011

PRINT • DIGITAL • BROADCAST • COMMUNITY

Kickoff Countdown Tailgate The Daily Texan’s Kickoff Countdown Tailgate takes place before every home game across from the Bob Bullock Texas State History Museum. The tent attracts students, parents, alumni and locals ready to cheer on the Longhorns. In the past, various sponsors have provided TVs, trailers and food to give fans an exciting place to celebrate before a Longhorn football game.

Housing Fair

Every spring semester, The Daily Texan’s Housing Fair offers vendors the opportunity to market directly to UT students right on campus while providing students excellent options for housing and other services. The fair is held on Gregory Gym Plaza, which receives daily foot traffic of approximately 20,000 students, according to information from RecSports.

Orange Runway

This special edition prints every April to showcase the high-profile spring fashion show hosted and organized by UT’s Division of Textiles and Apparel. The show is always memorable, and with 5,000 spectators attending each year, it is the largest university-sponsored fashion show in the nation. Orange Runway serves to promote the show and highlight the student designers to be featured on the runway.

TEXASNT STUDDEIA ME

POLICIES GENERAL

CONTRACT

TERMS

Texas Student Media is a student based media organization that is primarily funded by advertising sales. The advertising department strives to build partnerships locally and nationally by presenting advertising opportunities available through Texas Student Media outlets to help clients achieve their advertising and marketing needs.

Contracts: Advertising contracts are not subject to hiatus or early termination. Unfulfilled contracts will result in additional charges for rate differential using noncontract rates.

All advertising must be paid in advance unless credit has been established with Texas Student Media and the advertiser’s account is current.

policy

All advertising is subject to approval by Texas Student Media. TSM reserves the right to reject any advertising that can be considered to contain attacks on a person’s gender, sexual orientation, race, religion, or any other personal trait. Advertisements running in Texas Student Media print publications that resembles the appearance of editorial or news content must be bordered, and the word “ADVERTISEMENT” must appear in the ad space. Advertising of this nature is subject to editorial review. In consideration of Texas Student Media acceptance of advertising copy for publication, the agency and the advertiser will indemnify and hold harmless Texas Student Media, its officers, employees and agents against all loss, damage and expense of whatsoever nature arising out of the copying, printing or publishing of advertising copy including, without limitation, reasonable attorney’s fees resulting from claims of suits for libel, violation of right to privacy, plagiarism and trademark and copyright infringement.

TEXASNT STUDDEIA ME

and copy policies

All weekly contracts require consecutive weekly insertions, at least one insertion per week. All monthly contracts require two insertions within a four-week period. Rates are not transferable. Errors and Corrections: Advertising deadlines, as published herein, are strictly observed. Although advertising may, rarely, be accepted later than deadline, late copy is accepted with the understanding that print publications of Texas Student Media will assume no responsibility for any errors in published advertising. Texas Student Media’s print publications will not be responsible for errors in published copy if a proof has been furnished to the advertiser or advertiser’s agent, or if “camera-ready” copy containing errors has been supplied by the advertiser. In no case will print publications of Texas Student Media liability exceed the cost of the advertising space occupied by the erroneous copy. Texas Student Media assumes no liability for failure to publish advertising on the date or in the edition ordered. Advertising position is neither sold nor guaranteed. However, position requests are gladly met when possible.

of payment

All major credit cards and checks are acceptable methods of payment.

PENALTIES and service charges

Advertiser will incur a 50 percent cost-of-ad charge for cancellations and/or failure to submit ad for space previously reserved. If notice or copy is submitted by 11 a.m. (the business day before publication), no penalty will be exercised.

MEDIA KIT 2011

PRINT • DIGITAL • BROADCAST • COMMUNITY

TEXASNT STUDDEIA ME

TEXAS STUDENT MEDIA

RATE CARD

The Daily Texan • TSTV • KVRX • Texas Travesty •Cactus Yearbook

Retail Rates

TEXASNT STUDDEIA ME

OR VISIT WWW.UTEXAS.EDU/TSM

BROADCAST

PRINT COLOR

RETAIL AND CLASSIFIED RATES

(minimum 15 column inches)

all rates are based on per column inch (PCI)

RATE TYPE

RETAIL

CLASSIFIED DISPLAY

OPEN

$23.85

$16.00

* PICK UP

$16.10

$10.90

UP TO FULL PAGE

DOUBLE TRUCK

1 SPOT

$200.00

$250.00

2 SPOTS

$255.00

$310.00

3 SPOTS

$310.00

$370.00

RATES total exposure package 113 :15 sec. commercials 7 days Monday-Sunday

PRODUCTION Commercial production estimates available upon request

$250.00/week

TSTV Student Produced Shows Sponsorships available

* Pick up available any or all 4 consecutive publishing day’s after 1st run

CONTRACTS - weekly (must run one time each week)

2-wk

$22.80

$15.40

13-wk

$22.10

$15.30

26-wk

$21.25

$14.60

SAMPLE BROADSHEET SIZES AND RATES UNDERWRITING RATES

(minimum 15 column inches)

SIZE

OPEN RATE

PICK-UP RATE

CONTRACTS - monthly

2x8

(must run two times per month)

dimensions: 3.792 inches x 8 inches

$381.60

$257.60

1-mo

$23.10

$15.55

3x5

3-mo

$22.50

$15.45

dimensions: 5.75 inches x 5 inches

MEDIA PACKAGE DEALS AVAILABLE

3x10.5

Create media mix with print, broadcast, digital and receive package discounts. Please ask your rep.

6x10.5

$357.75

$751.28

$241.50

$507.15

dimensions: 5.75 inches x 10.5 inches $1502.55

$1014.30

dimensions: 11.625 inches x 10.5 inches

BROADSHEET BROADSHEET BROADSHEET 1/8 PAGE 1/4 PAGE 1/2 PAGE

:15 second spot

$15.00

:30 second spot

$30.00

99 name mentions Monday - Sunday

$200.00

KVRX is a non-profit radio station. All underwriting must comply with non-profit FCC regulations.

DIGITAL WEB

weekly rates

DAILYTEXANONLINE.COM

2x8

3x10.5

6x10.5

TOP BANNER

RECTANGLE

BUTTON

BOTTOM BANNER

$465.00

$310.00

$195.00

$100.00

$232.00

$155.00

$97.00

$50.00

$116.00

$77.00

$50.00

$25.00

$58.00

n/a

$25.00

$13.00

33,000 impressions

KVRX.ORG 40,000 impressions

TEXASTRAVESTY.COM 10,000 impressions

3x5

TEXASSTUDENTTV.COM 5,000 impressions

iPHONE Create media mix with print, broadcast, digital and receive package discounts. Please ask your rep.

TSM RATE CARD

MODIFIED December 7, 2010 12:10 PM

TEXAS STUDENT MEDIA

RATE CARD

The Daily Texan • TSTV • KVRX • Texas Travesty •Cactus Yearbook

OR VISIT WWW.UTEXAS.EDU/TSM

Tabloid

OFFICE

PERSONNEL

Classified’s P 512.471.5244 F 512.471.1576 E classifieds@dailytexanonline.com W dailytexanonline.com/classifieds

Brad Corbett Advertising Manager P 512.475.6719 E jbcorbett@mail.utexas.edu

Retail Advertising P 512.471.1865 F 512.471.1576 FORPEOPLEWHOMAKEGREA

TEXAS TRAVESTY ISSUE DATES The Texas Travesty publishes 8 times a years

3 Fall Semester, 3 Spring Semester, 1 Summer “Best-of” Issue, 1 August “Freshmen Guide” Issue If interested in sponsoring the Fall ‘09 Comedy Show, please call 512-471-1865

OUR CAMPUS ISSUE DATES

TTHINGSHAPPENA

TUT

SAMPLE TABLOID SIZES AND RATES SIZE

OPEN RATE

PICK-UP RATE

2x4

$191.00

$129.00

Physical Address 2500 Whitis Avenue Austin, Texas 78712 Mailing Address PO Box D Austin, Texas 78713

dimensions: 3.792 inches x 4 inches

3x5

$358.00

$242.00

5x5.75

$686.00

$463.00

Our Campus publishes 8 times per year

dimensions: 9.667 inches x 5.75 inches

September 07 October 05 November 02 December 07

5x11.5

February 01 March 01 April 05 May 03

$1372.00

$926.00

dimensions: 9.667 inches x 11.5 inches

5x2

$540.00 (+ full color)

All advertising must be paid in advance unless credit has been established with Texas Student Media and the advertiser’s account is current. All major credit cards and checks are acceptable methods of payment.

GENERAL

All advertising is subject to approval by TSM. Advertising containing attacks of a personal, sexist, racist, ethnic or religious nature will be rejected. Advertising which subjugates either gender to an inferior role will be rejected. Advertising running in TSM print publications which simulates the appearance of editorial or news must be bordered, and the word “ADVERTISEMENT” must appear in the ad space. Advertising of this nature is subject to editorial review. In consideration of TSM acceptance of advertising copy for publication, the agency and the advertiser will indemnify and hold harmless Texas Student Media, its officers, employees, and agents against all loss, damage, and expense of whatsoever nature arising out of the copying, printing or publishing of advertising copy including, without limitation, reasonable attorney’s fees resulting from claims of suits for libel, violation of right to privacy, plagiarism and trademark and copyright infringement.

PENALTIES

Advertiser will incur a 50 percent cost-of-ad charge for cancellations and/or failure to submit ad for space previously reserved. If notice or copy is submitted by 11:00 am (the business day before publication), no penalty will be exercised.

CONTRACT

Contracts: Advertising contracts are not subject to hiatus or early termination. Unfulfilled contracts will result in additional charges for rate differential using non-contract rates. All weekly contracts require consecutive weekly insertions, at least one insertion per week. All monthly contracts require two insertions within a four-week period. Rates are not transferable. Errors and Corrections: Advertising deadlines, as published herein, are strictly observed. Although advertising may, rarely, be accepted later than deadline, late copy is accepted with the understanding that The Daily Texan will assume no responsibility for any errors in published advertising. The Daily Texan will not be responsible for errors in published copy if a proof has been furnished to the advertiser or advertiser’s agent, or if “camera-ready” copy containing errors has been supplied by the advertiser. In no case will The Daily Texan’s liability exceed the cost of the advertising space occupied by the erroneous copy. The Daily Texan assumes no liability for failure to publish advertising on the date or in the edition ordered. Advertising position is neither sold nor guaranteed. However, position requests are gladly met when possible.

POLICY

list on our publication calendar DT Weekend • Tuesday Coupons • Texas Travesty • Double Coverage • Our Campus • Greek Life • Exam Week Extra • Longhorn Life • UTMost • Bevo’s Wish List • Sex 101 • Orange Runway • Summer in Austin • Final Exam Schedule

2x4

3x5

TABLOID

FRONT COVER STRIP

5x2

TABLOID FULL PAGE

5x11.5

TABLOID 1/2 PAGE

5x5.75

number of columns One Two Three Four

width in picas 11p0 22p9 34p6 46p3

Five Six

58p0 69p9

AND SERVICE CHARGES

DISPLAY DAILY DEADLINES date of publication

space deadline noon

camera-ready ad due 11am

Monday

Thursday

Friday

Tuesday

Friday

Monday

Wednesday

Monday

Tuesday

Thursday

Tuesday

Wednesday

Friday

Wednesday

Thursday

AND COPY POLICIES

*See publication calendar for supplement deadlines

Joan Bowerman Campus/National Adv. Rep & Advertising Consultant P 512.232.2229 E joanw@mail.utexas.edu

TERMS

dimensions: 9.667 inches x 2 inches

TABLOID 1/4 PAGE

Carter Goss Broadcast Manager & Sponsorships P 512.475.6721 E cartergoss@mail.utexas.edu

POLICIES OF PAYMENT

SPECIAL PUBLICATIONS

Jalah Goette Advertising Director E jalah@mail.utexas.edu

Elena Watts Editorial Advisor & Marketing E elenaw@mail.utexas.edu

dimensions: 5.75 inches x 5 inches

TABLOID 1/8 PAGE

TEXASNT STUDDEIA ME

.COM

sue

NG ENT

s walk May 7

WS • A3

rs in cert’

created or stage

NT • B1

ance

TS • B8

OMMUNICATIONS

PHOTO BY BOB CORRAL / THE PROSPECTOR

prospector the ASSAYER OF STUDENT OPINION

WWW.UTEPPROSPECTOR.COM

the

graduation issue MAY 6, 2010

2010 SPRING COMMENCEMENT About 2,500 students walk across the stage May 7 NEWS • A3

‘Star Wars in Concert’ saga recreated for stage ENT • B1

Final Chance SPORTS • B8

PHOTO COURTESY OF UNIVERSITY COMMUNICATIONS

The University of Texas at El Paso · February 9, 2010

assayer of student opinion

www.utepprospector.com

SEX MYTHS EXPOSED PAGE • 7

THE ABSTINENCE OPTION • PAGE 10

SEX

AND

prospector the

LOVE

ISSUE

That

burning sensation By Justin Anthony Monarez

assayer of student opinion

The University of Texas at El Paso · February 9, 2010

SEX MYTHS EXPOSED

SEX

AND

prospector the

That warm, heavy tingling feeling down there could possibly be true love, but there is a better chance it’s just chlamydia or gonorrhea. see page 5

LOVE

prospector

burning sensation

&entertainment

www.utepprospector.com

PAGE • 7

THE ABSTINENCE OPTION • PAGE 10

ISSUE

That

By Justin Anthony Monarez

That warm, heavy tingling feeling down there could possibly be true love, but

the ASSAYER OF STUDENT OPINION

WWW.UTEPPROSPECTOR.COM

arts

SPECIAL ISSUE / APRIL 15, 2010

&ent

U Garnet & Black U Online U Discover C The Daily Gamecock a ro l i n a

COVERING SINCE 1908

2010-2011 ADVERTISING R ATES AND INFOR M ATION

THE UT ARLINGTON MARKET • UT Arlington students read The Shorthorn as one of their primary sources of news and information. • With 30,000+ students and 3,400+ faculty and staff on campus, advertising in The Shorthorn is undoubtedly a smart and sound investment in your business. • 8,000 copies distributed daily (Mon-Thurs)

LOCAL RETAIL RATES

ONLINE

A v a i l a b l e t o a l l M e t r o p l ex a d v e r t i s e r s

Volume Discounts INCHES RATE/INCH 200-399* $10.96 400-999* $10.70 1000-1500* $10.45 *within a 12 month period

DISCOUNT 15% 17% 19%

Pick-Up Discount

Online Banner and Button ads link to your Web site’s address. Ads consist of graphics and / or limited text. Text links are one-line ads (limit five words) with a hyperlink to your site, appearing near the bottom of the page.

Any local ad in The Shorthorn may run without changes any other day the same week at 25% off the advertiser’s normal rate.

• Masthead banner (468x60 px).$450/mo. • Box ad (300x250 px)...........$350/mo. • Banner ad (468x60 px).........$250/mo. • Button ad (125x125 px)......... $150/mo. • Text link ad........................... $30/mo.

Special Issues Contract discounts will apply to special issues with signed contracts with The Shorthorn. Premium rates will apply for advertisers without signed contracts.

Front Page Advertising Rates •

Main News: $560 includes color

•

PULSE: $375 includes color

10.83”x2”/frequency discounts available

10.36”x1.5”/frequency discounts available

Please visit our website www.theshorthorn.com/ads/ for more detailed information

Campus Rate: $10/pci • Minimum size: 3 column inches • Contract discount available • Pick-up discount available

NATIONAL RATES National Rate: $15.50/pci (Net, non-commissionable)

PREPRINTED INSERTS • Inserts.............................$70/thousand Visit our website at theshorthorn.com/ads for important information regarding preprinted insert submission.

Online/Print Discounts

Banner Pages

Receive a discount when you schedule online in addition to your print: • 30” to 60” in print*......... 30% off online • 61” to 99” in print*.......... 40% off online • 100”+ in print*................ 50% off online

Money Saving Mondays

*per month

Black & White

Color Charges

Color offers competitive advantage, building your brand and pulling readers’ eyes to your ad. • Black & 1 color....................... $100 • Black & 2 color....................... $200 • Full process color.................... $250 Co l o r i s ch a rg e d i n a d d i t i o n t o s p a ce a n d i s n ot d i sco u nt a b l e.

CAMPUS DISPLAY RATES

Available to UTA departments & organizations

817-272-HORN(4676)

A weekly coupon page in Mondays paper as well as online.

Pub and Grub

A weekly calendar of drink and food specials. Appears in PULSE and online.

Full Process

• Minimum size: 3 column inches

The Shorthorn Online includes all editorial content plus multimedia features, blogs, updated weather forecasts and other features. The day’s print edition – including print ads – is accessible in PDF format.

Black + 1 color

Local Open Rate: $12.90/pci

w w w.t h e s h o r t h o r n .c o m

A detailed explanation of our policies, guidelines and services can be found on our website at www.theshorthorn.com/ads/ or you can ask your Shorthorn Sales Rep for a copy.

DIRECTOR Lloyd Goodman • lloydg@uta.edu

TABLOID

ADVERTISING BUSINESS MANAGER Ashton Whitley • awhitley@uta.edu

Image Area 10.36” x 11.23”

FAX

817.272.5009

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OC TO BER 2010

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N OVEMBER 2010 S 7

DECEMBER 2010

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M 6

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2010 -2011 Pu b l i cati o n Sc h ed u l e 817.272.3188 www.theshorthorn.com Box 19038 • Arlington, TX 76019

JAN UARY 2011

S 1

FALL 2010 DATE

DEADLINE

STYLE

Fall Back-to-School

ITEM

Aug. 19

Aug.10

Broadsheet

Oct. 13

Oct. 6

Tabloid

TBD

Broadsheet

Finals Madness

Dec. 8

Dec. 1

Tabloid

Fall Graduation

Dec. 13

Dec. 6

Tabloid

Dining Guide

Basketball Preview

FEBRUARY 2011 S

M ARCH 2011

M 7

Spring Break

M AY 2011 M

J ULY/AUGUST 2011

SPRING 2011 ITEM

DATE

DEADLINE

STYLE

Jan. 18

Jan. 11

Broadsheet

Homecoming

Feb. 21

Feb. 14

Tabloid

Readers’ Choice

Mar. 21

Mar. 8

Tabloid

Housing Guide

Apr. 12

Apr. 5

Tabloid

Finals Madness

May 4

Apr. 27

Tabloid

Spring Graduation

May 9

May 2

Tabloid

Spring Back-to-School

DATE

DEADLINE

STYLE

Survival Guide

June 1

May 18

Tabloid

4th of July

June 29

June 22

Broadsheet

Special Section

SUMMER 2011 ITEM

Special Edition

Regular Issue

J U NE 2011

APRIL 2011

SEP TEMBER 2010

AUGUST 2010

PUBLICATION SCHEDULE

4 column - 43p, 7.16”

Camera-Ready Ad Submission

ADS@SHORTHORN.UTA.EDU

3 column - 32p, 5.33”

Tabloid Inches 1 columns 1.94” 2 columns 4.04” 3 columns 6.15” 4 columns 8.25” 5 columns 10.36”

2 column - 21p, 3.5”

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PRODUCTION MANAGER Adam Drew • adrew@uta.edu

Call 817-272-3188 for more information or visit us at www.theshorthorn.com/ads

1 column - 10p, 1.67”

Half page 5 col x 5.5” 27.5 column inches

Half page 6 columns x 10.5” 63 column inches

2 col x 4” 8 col. in.

3 col x 3” 9 column inches

Page Size 12” x 22.5” Image Area 10.83” x 21.08” Columns Inches 1 columns 1.67” 2 columns 3.5” 3 columns 5.33” 4 columns 7.16” 5 columns 9.0” 6 columns 10.83” Dbl Truck 22.83”

ADVERTISING MANAGER Tammy Skrehart • tskrehar@uta.edu

Page Size 11.125” x 12”

16th page 2 col x 4” Quarter page 8 col. in. 3 col x 10.5” 31.5 col. in. Eighth page 3 col x 5” 15 col. in.

BROADSHEET

STUDENT PUBLICATIONS PERSONNEL

5 column - 54p, 9”

PAGE DIMENSIONS

media kit 2010/11