2011-3b by CNBAM

Digital Rate Card url address:

http://mustangdaily.net/advertising/mediakit/

OFFICE: 805.756.1143 MUSTANGDAILYADVERTISING@GMAIL.COM

RETAIL ADVERTISING RATES 2010-2011

TE A R NO ASE INICN 2R01E0-2011!

21.5” x 14.625”

5 columns* x 14.625”

5 columns x 11.25”

5 col. x 9.5”

Frequency Double Truck (2-page spread)

Full Page

3/4 Page

2/3 Page

1x 5x 10x (+)

$811.69/ad

$680.63/ad

$565.25/ad

$680. /ad

$528. /ad

$441.75/ad

$643.50/ad

$497.81/ad

$415.63/ad

$1,751.00/ad

* 1 column = 2 inches

3 col. x 9.5” 5 col. x 7.75”

2 col. x 9.5”

3 col. x 7”

5 col. x 5.7”

4 col. x 4.75”

Frequency

1/2 Page

1/3 Page

1/4 Page Deluxe

1/4 Page

1x 5x 10x (+)

$453.38/ad

$351.98/ad

$259.35/ad

$234.65/ad

$352.63/ad

$290.70/ad

$214.20/ad

$193.80/ad

$331. /ad

$275. /ad

$202. /ad

$183.35/ad

2 col. x 7.5”

3 col. x 5”

2 col. x 5”

3 col. x 4”

5 col. x 3”

3 col. x 3”

Frequency

1/5 Page

1/6 Page

1/8 Page

9 inches

1x 10x 20x (+) 30x (+)

$189.75/ad

$151.80/ad

$126.50/ad

$113.85/ad

$156. /ad

$124. /ad

$104. /ad

$93.60/ad

$148.50/ad

$118.80/ad

$99.00/ad

$89.10/ad

$141. /ad

$112. /ad

$94. /ad

$84.60/ad

2 col. x 4”

2 col. x 3.5”

2 col. x 3”

1 col. x 5”

2 col. x 2”

8 inches

7 inches

6 inches

5 inches

4 inches

$101. /ad

$88. /ad

$75. /ad

$63. /ad

$50.60/ad

$83.20/ad

$72.80/ad

$62.40/ad

$52.00/ad

$41.60/ad

$79. /ad

$69. /ad

$59. /ad

$49. /ad

$39.60/ad

$75.20/ad

$65.80/ad

$56.40/ad

$47.00/ad

$37.60/ad

C O L O R R AT E S SPOT COLOR

$150.00 per color

(Four-Color Process, CMYK)

$300.00

Washington University in St. Louis Student Life Newspaper 3b. Best Digital Rate Card Please go to www.readallover.com to see our online rate card.

www.centralmediacafe.com

Louisiana State University The Daily Reveille Digital Rate Card URL

http://www.lsu.edu/studentmedia/RateCard.pdf

THE DAILY REVEILLE NEWSPAPER LSUREVEILLE.COM ONLINE LEGACY MAGAZINE TIGER TV TELEVISION GUMBO YEARBOOK KLSU RADIO

01 0 2 11 20

LSU STUDENT MEDIA

LOUISIANA STATE UNIVERSITY

UNIVERSITY FACTS University population 23,017 4,975 5,109 33,101

Louisiana State University is a vibrant university community on the move. On any given day, you can expose your business to more than 33,000

university students, faculty, and staff.

undergraduate students graduate students faculty & staff total university population

The University has an economic

Student demographics 51% female 49% male

60% age 21+ 40% under age 21

76% permanent La. residents 18% out-of-state residents 6% international

21% live on campus 79% live off campus

1.3 billion on the Baton Rouge economy.

LSU students alone have an annual buying power of more than $160

million.

• Despite a slowing economy, college students are still spending.

Information provided by Louisiana State University Office of Budget & Planning based on Fall 2009

College students boast an astounding $312 billion in spending power including more than $70 billion in discretionary spending.

LSU Students’ Yearly Spending (in millions)

Food (on top of meal plans) Clothing/shoes $12.1 Entertainment $10.1 Phone service $9.8 Personal care $7.4 (not cosmetics) Nightlife $7 Technology $5.7 (not cell phones) Cosmetics $3.4

impact on

$38

• Students seek out information on products and services.

Advertising is the second highest resource for students looking for information on brands (62%), topped only by friends and family at 67%.

• The socially conscious activities of brands remain important to students.

A full 9 out of 10 students say they would switch to a more socially conscious brand, all other factors being equal.

Extrapolated from the Alloy Media & Marketing, 2007 College Explorer Study

Information provided by Alloy Media & Marketing, 2008 College Explorer Study

The 2008-2009 Advertising and Marketing Staff won the nation’s top honor:

College Newspaper of the Year awarded by College Newspaper Business and Advertising Managers (CNBAM) for cumulative efforts in the are of ad design, campaign development, sales materials, training programs, marketing promotions and more. Our staff of talented students and professional staff are here to happily help you develop a successful marketing plan and help you reach your business goals.

LSU STUDENT PLANNED PURCHASES Within the month

Within the year

86% 83% 82% 76% 70% 54% 47% 46%

61% 45% 43% 42% 37% 23% 21%

gas, car services groceries restaurant meal fast food entertainment (movie, concert, cover charge) clothes, shoes, accessories, jewelry beer, liquor, wine from bar or store books, magazines, CDs, DVDs

computer or computer-related equipment wireless tech gadgets (MP3s, cell phones, PDA, etc.) furniture or home furnishings new apartment TV, DVD players, sound system, cable hook-up new- or used-car insurance or banking services Information based on a Spring 2008 LSU Reilly Center random survey of 703 students

LSU STUDENT SOURCES OF INFORMATION Internet Newspaper (Including The Daily Reveille) Television Word of mouth Magazine Radio 28.1% Fliers 25.1% Billboards

77.9% 76.9% 76.2% 76.2% 51.4% 50.5%

Information based on a Spring 2005 LSU Reilly Center random survey of 2,485 LSU students

p. 225.578.6090 f. 225.578.0576 www.lsu.edu/studentmedia ———————————————— Office of Student Media Advertising Louisiana State University B34 Hodges Hall Baton Rouge, La. 70803

Advertising • The Daily Reveille • Legacy • Gumbo • KLSU • Tiger TV

THE DAILY REVEILLE RATES

RATES Column inches >35 8–35 <8

Campus

Local billed

$9.00 $9.40 $10.25

$11.35 $11.95 $12.70

National/ agency billed $15.50 $17.25 $18.50

Summer Local/National $9.50 $10.00 $10.50

All rates are per column inch. (Column inches = No. of columns wide x No. of inches high) Color is $2.00 per column inch minimum $35, maximum $100.

SPECIAL RATE PRICING Pre-pay

Save 5 percent by paying for the ad prior to run date. Payment not received on time will be back-billed for the 5 percent (campus organizations are not eligible).

Frequency

Run 20 ads, unchanged at 50 percent off (minimum 10 column inches).

Strip Ads

FRONT PAGE: 5 colulmns wide x 2”. Daily $375, weekly $300 a day ($1,500) SPORTS FRONT: 5 columns wide x 2”. Daily $275, weekly $200 a day ($1,000) Ads will print on the bottom of the page

Puzzles

Available for $20-$30 a day. One week minimum.

Contracts

See chart below. Clients not using remaining inches in a contract will be back-billed at the adjusted rate.

Pre-printed Insertions

Inches 150+ 251+

Campus $9.00 $1,350 $8.85 $2,221.35

Local $11.15 $1,672.50 $10.90 $2,735.90

National $15.25 $2,287.50 $15.00 $3,765

501+

$8.75

$4,383.75

$10.65

$5,335.65

$14.75

$7,389.75

801+ 1151+ 1551+ 2001+ 2501+ 3200+

$8.50 $8.25 $8.00 $7.75 $7.50 $7.25

$6,808.50 $9,495.75 $12,408 $15,507.75 $18,757.50 $23,200

$10.15 $9.65 $9.15 $8.65 $8.15 $7.65

$8,130.15 $11,107.15 $14,191.65 $17,308.65 $20,383.15 $24,480

$14.50 $14.25 $14.00 $13.50 $13.00 $12.50

$11,614.50 $16,401.75 $21,714.00 $27,013.50 $32,513 $40,000

A copy must be sent to the Daily Reveille for content approval 3 weeks before insertion date. Inserts must arrive at printer one week before insertion date. Buy three full runs and receive the fourth 75 percent off . One insert allowed per day; first come, first served. Single sheet (8 ½ x 11) Secondary advertising vehicle

$75/thousand $140/thousand

86 PERCENT OF LSU STUDENTS READ THE DAILY REVEILLE. 54 PERCENT ARE PROMPTED TO BUY FROM ADS IN THE REVEILLE.

THE DAILY REVEILLE ADVERTISING SPEC SHEET

SAMPLE AD SIZES

SIZES full page

eighth page

Size

Col inches

Example dimensions

Alternate dimensions

Full page

10.374” (5 col) x 13.667”

Half page

10.374” (5 col) x 6.8335”

8.2658” (4 col) x 8.57”

Quarter page

17.5

10.374” (5 col) x 3.41675”

4.0494” (2 col) x 8.75”

Eighth page

8.75

4.0494” (2 col) x 4.3751”

10.374” (5 col) x 1.708375”

___

COLUMN SIZES half page

quarter page

SUBMISSION

1 column wide x 1 inch deep = 1 column inch

Color files in CMYK (black at 100 percent) Resolution at 300 DPI or higher at reproduction size

Artwork and space reservations are due two business days in advance by noon. Please check for early deadlines near holidays and student breaks. More details available on calendar.

RATES Local Billed $11.35 $11.95 $12.70

Publication day Deadline (noon) Monday Thursday Tuesday Friday Wednesday Monday Thursday Tuesday

DISTRIBUTION Fall and Spring: 12,000 - 14,000 Summer: 6,000–7,000

PRICE PER COLUMN INCH

Color charge maxed out

LOCAL BILLED ACCOUNTS BLACK & WHITE

Inches 1.9412 4.0494 6.1576 8.2658 10.374

DEADLINES

All ads submitted in PDF, JPEG, or TIFF format

Column Inches >35 8-35 <8

No. of Col. 1 2 3 4 5

12.70 pci

11.95 pci

11.35 pci

COLOR Inches 1 2 3 4 5 6 7 8 9 10

1 col $47.70 $60.40 $73.10 $85.80 $98.50 $111.20 $123.90 $130.60 $142.55 $154.50

2 col $60.40 $85.80 $111.20 $130.60 $154.50 $178.40 $202.30 $226.20 $250.10 $274.00

Inches 1 2 3 4 5 6 7 8 9 10

1 col $12.70 $25.40 $38.10 $50.80 $63.50 $76.20 $88.90 $95.60 $107.55 $119.50

2 col $25.40 $50.80 $76.20 $95.60 $119.50 $146.40 $167.30 $191.20 $215.10 $239.00

3 col $38.10 $76.20 $107.55 $143.40 $179.25 $215.10 $250.95 $286.80 $322.65 $358.50

4 col $5.80 $95.60 $143.40 $191.20 $239.00 $286.80 $334.60 $382.40 $408.60 $454.00

5 col $63.50 $119.50 $179.25 $239.00 $298.75 $358.50 $418.25 $454.00 $510.75 $567.50

$131.45

$262.90

$394.35

$499.40

$624.25

$166.45

$297.90

$460.35

$587.40

$724.25

12 13 14

$143.40 $167.30 $167.30

$286.80 $334.60 $334.60

$430.20 $501.90 $501.90

$544.80 $635.60 $635.60

$681.00 $794.50 $794.50

12 13 14

$178.40 $202.30 $202.30

$321.80 $369.60 $369.60

$502.20 $585.90 $585.90

$640.80 $735.60 $735.60

$781.00 $894.50 $894.50

$2.00 pci (min. $35, max. $100)

ONLY 25% OF STUDENTS READ THE “WEEKLY” NEWSPAPER. LSU STUDENT MEDIA | 225.578.6090

3 col $73.10 $111.20 $142.55 $178.40 $214.25 $250.10 $292.95 $321.80 $376.65 $418.50

4 col $85.80 $130.60 $178.40 $226.20 $274.00 $321.80 $390.60 $446.40 $480.60 $534.00

Includes min. color charge of $35

5 col $98.50 $154.50 $214.25 $274.00 $348.75 $418.50 $488.25 $534.00 $600.75 $667.50

THE DAILY REVEILLE SPECIAL PUBLICATIONS

DATES FOR GUIDE PUBLICATIONS JULY: Freshman Orientation Guide (mail home*) AUGUST: Dining & Entertainment Guide SEPTEMBER: Football Guide NOVEMBER: Holiday Preview Guide FEBRUARY: Fashion, Health & Beauty Guide MARCH: Best of LSU Living APRIL: Career Guide MAY: Graduation Stress Busters Guide (hand out at graduation) Discount: Buy all eight for 25 percent off Buy any four at 10 percent off Ask your rep for guidelines *$25 shipping surcharge per advertiser

RATES & SIZES Full-page (7.007” x 9.167”) $600 Half-page (7.007” x 4.6641”) $320 Quarter-page (3.4239” x 4.5361”) $175

OTHER PUBLICATIONS TO ASK YOUR REP ABOUT First Edition of the Year Football Fridays Semester in Review First Edition of Spring Valentine’s edition March Madness Tournament Brackets Spring Testing Editions Year in Review Parent’s Survival Guide

STUDENTS SEEK OUT INFORMATION ON PRODUCTS & SERVICES FROM ADVERTISING (62%), TOPPED ONLY BY FRIENDS AND FAMILY AS THE TOP SOURCE (67%)

LSUREVEILLE.COM ONLINE ADVERTISING

This site offers additional unique text, video and graphic content to complement our print production. Website advertising is also available on our other media websites, ask your rep for details.

RATES Run of Site Vertical Horizontal Rectangle E-mail updates Text Links

Week

Month

Semester

Year

n/a n/a n/a $75 n/a

$100 $175 $250 $375 $60

$450 $785 $1125 $1600 $275

$925 $1615 $2315 $3290 $670

*Add flash to any ad for a $50 charge per screen *Video intro ads also available, call for pricing HALF HEADER 270 px x 62 px

Horizontal ads appear below the fold of our site. Vertical ads appear on the left side. Rectangle ads appear on the right side. All placements are run-of-site (placement on all site pages) and run in rotation with other ads of the same size. Top Header half banner ads run in the lsureveille.com header. E-mail updates are sent out to all subscribers with each issueâ&#x20AC;&#x2122;s top news stories and any time there is breaking news.

HORIZONTAL 468 px x 60 px

RECTANGLE

300 px x 250 px

VERTICAL

160 px x 600 px

PAGE SPONSORSHIP FRONT PAGE Vertical Horizontal Rectangle Top Header Half Banner SPORTS/ PUZZLE PAGE Vertical Horizontal Rectangle NEWS/OPINION/ENT. Vertical Horizontal Rectangle

Month $250 $300 $400 $600

Semester $1,125 $1.350 $1.800 $2,700

Year $2,375 $2,850 $3,800 $5,700

$200 $275 $350

$900 $1,240 $1,575

$1,900 $2,615 $3,325

$50 $125 $200

$225 $550 $900

$475 $1,175 $1,900

*each spot will only rotate between 3 sponsors, first come, first served.

77.9 PERCENT OF LSU STUDENTS USE THE INTERNET AS THEIR MAIN SOURCE OF INFORMATION. LSU STUDENT MEDIA | 225.578.6090

LEGACY & GUMBO MAGAZINE AND YEARBOOK

LEGACY RATES Full-page Inside front cover Page one Inside back cover Back cover Half page Quarter page

9” x 12” 9” x 12” 9” x 12” 9” x 12” 9” x 12” 9” x 6” 4.5” x 6”

$350 $450 $450 $425 $500 $225 $125

DATES Issue published Sept 27 Nov 8 Feb 21 Apr 11

Deadline Aug 31 Oct 11 Jan 24 Mar 14

Ask your rep for sizing specifications

Buy three issues at regular price, get the last issue HALF PRICE with a signed insertion for all four issues. First-time new client may purchase a second full-page ad in the following edition at $100-off the regular price.

GUMBO STUDENT ORGANIZATION RATES Full-page Additional full page Half-page

$350 $250 $225

All ads will run full-color. This publication will be distributed in the fall. *For Retail rates, please contact the sales office at 225-578-6090.

SOCIETY OF PROFESSIONAL JOURNALISTS NAMED LEGACY THE BEST STUDENT MAGAZINE TWO TIME IN THE PAST EIGHT YEARS.

LIVING EXPO

ANNUAL HOUSING AND MERCHANT FAIR

EVENT DESCRIPTION The eighth annual Living Expo event will be hosted in March 2011 by Student Media in the Union Ballroom. The Living Expo features apartment complexes, condominium communities, gyms, restaurants, banks and any vendor that fits into a student’s lifestyle and needs. This year’s event will have a universal theme and will also feature other aspects of student life to attract more student attendance and interaction.

STUDENT RESPONSES “Everything accessible in one place. Free Stuff!” “I had a blast!” “I found it very convenient; I usually don’t have time to research all my housing options.” “I really appreciate you guys doing this for us.” “I’ve died and gone to heaven.” “I like free stuff; it’s like Mardi Gras!” “This makes looking for an apartment really easy. It is not so overwhelming or intimidating.”

SPONSORSHIP LEVELS One Table

• 1 table • 1 ad in pull-out special section • inclusion in 8 large ads promoting event, TTV infographics & Gumbo ad

Two Tables

$625

• 2 tables • 1 ad in pull-out special section • inclusion in 8 large ads promoting event, TTV infographics & Gumbo ad

Bronze Partner

$440

• • • •

$1250

2 tables 1 ad in pull-out special section 5 individual ads leading up to event inclusion in 8 large ads promoting event, TTV infographics, Gumbo ad & KLSU remote

Silver Partner

• • • •

2 tables 1 ad in pull-out special section 5 individual ads leading up to event inclusion in 8 large ads promoting event, TTV infographics, Gumbo ad, KLSU remote inclusion & inclusion in 6 ads promoting event prizes • KLSU spots

Gold Partner

$2275

$4500

• • • •

3 tables 1 ad in pull-out special section 5 individual ads leading up to event Inclusion in 8 large ads promoting event, TTV info graphics, Gumbo ad, KLSU remote & inclusion in 6 ads promoting event prizes • KLSU spots • Electricity at booth

FOUR OUT OF FIVE LSU STUDENTS LIVE OFF CAMPUS. 100 PERCENT OF ATTENDEES POLLED SAID THE EXPO WAS ENJOYABLE. LSU STUDENT MEDIA | 225.578.6090

POLICIES & PROCEDURES THE FINE PRINT

TERMS OF PAYMENT Terms of payment are net 30 days. Student Media accepts cash, checks, Visa, MasterCard, American Express and Discover. A $25 fee will be charged for all returned checks. Advertisers whose accounts are unpaid after 30 days will be charged a late fee of 1 percent per month on a compound basis until payment is received and balances are current. At 90 days, all advertising and underwriting with Student Media will be put on hold until the account is brought current. Failure to pay within 120 days will result in the account being turned over to collections. Advertisers must have been in business 3 years and submit an application for credit before receiving an approved credit account. Student Media does not extend credit to some types of businesses. LSU departments should provide an I.T. number for advertisements.

MAKE-GOODS

CREDIT ADJUSTMENT

In spite of our best efforts, copy errors occasionally occur in material we typeset or broadcast for our advertisers. If your ad has an error in it, report it immediately. Student Media’s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue, or airing on a subsequent date.

All questions relative to charges should be directed to either the particular medium’s Sales Manager or the Business Manager. Only those individuals are authorized to make adjustments to charges for advertisements. Student Media does not grant refunds.

Make-goods will be made for the portion of the advertisement in error when it is an error by Student Media. The decision of a make-good ad is at the discretion of the particular medium’s Sales Manager. Allowances will be made only for errors that materially affect the value of the advertisement. Student Media will not be responsible for copy changes by phone or made after deadline.

Address all billing questions to Student Media’s Business Manager at (225)578-7473.

We accept

Any problems with an advertisement or commercial must be addressed within 10 business days to be eligible for a make-good.

CLASSIFIEDS ARE PLACED ONLINE AT LSUREVEILLE.COM FOR 35¢ PER WORD.

POLICIES & PROCEDURES THE FINE PRINT

GENERAL POLICIES Student Media reserves the right to reject any advertisement. Advertisements that discriminate on the basis of race, ethnicity, creed, color, disability, sexual orientation or gender will not be accepted. Advertisements that Student Media deems false or misleading will be rejected. Advertisements for products, services or promotions that are illegal in the state of Louisiana will be rejected. The advertiser and/or advertising agency assumes liability for all content (including text and illustrations) of advertisements printed in Student Media and also assumes any claims made against Student Media. Student Media is not responsible for errors in advertising copy accepted after deadlines or when proof has been approved by the advertiser. Placement is never guaranteed unless it is specifically mentioned on insertion orders at an extra charge. Advertising and editorial copy or station programming are independent of one another. Student Media assumes no liability for failure to publish an advertisement or for the financial loss of business due to that failure. Any ad placed in The Daily Reveille exceeding 12 inches in depth will be billed at 14 inches. Rates are subject to change. Credit can be revoked at any time at the discretion of the Business Manager. The Daily Reveille does not grant refunds for any classified ad.

ANNUAL CONTRACTS Annual contracts expire on August 1st unless otherwise stated. The contract becomes effective on the date it is signed and is not retroactive to any date prior to signing. It is the advertiser’s responsibility to use all advertising within the agreement. Advertisers will be charged for the difference in rates should the annual agreement not be met. Clients who don’t fulfill their contracts will also be put on a three-year probation, and will not be allowed to sign any contracts for column inches during that time.

CLASSIFIEDS ARE PLACED ONLINE AT LSUREVEILLE.COM FOR 35¢ PER WORD. LSU STUDENT MEDIA | 225.578.6090

KLSU 91.1 FM

COMMERCIAL FREE INDEPENDENT MUSIC

KLSU UNDERWRITING IS 100% TAX-DEDUCTIBLE

RATES

SPECIALTY SHOW RATES

All rates are for spots to run on a rotating basis 6 a.m.–11 p.m. Prices are per 30-second spot.

• Fifteen underwriting announcements per week

20–50 spots 51–100 spots 101+ spots On-campus*

$6/spot $5/spot $4/spot $4/spot

*I.T. or pre-paid campus organization

Minimum purchase is 20 spots Purchase less than 20 spots = $15/spot

BREAK UNDERWRITERS Traffic Plays at :10, :30 and :50 past the hour A.M. (6–9 a.m.) or P.M. (3–6 p.m.) available Three 15-second spots/hour $150 per week for A.M. or P.M.

Sports or News News update plays at :20 past the hour Sports update plays at :40 past the hour A.M. (6–9 a.m.) or P.M. (3–6 p.m.) available One 30-second spot/hour $95 per week for A.M. or P.M. $25 per day for A.M. or P.M.

REMOTES

• Three in-show underwriting announcements per hour

One hour show - $100 per week

Two hour show - $110 per week

Three hour show - $120 per week

Four hour show - $130 per week • One 2 x 3 ad in The Daily Reveille to promote your show with your logo

SPECIAL PRICING Underwrite a specialty show, news break, sports break or traffic break for multiple weeks or months and receive the following volume discounts: • Buy four shows, get the fifth week 25 percent off • Buy eight shows, get the ninth and tenth weeks 30 percent off • Buy four months (16 weeks/ one semester), get two additional weeks 50 percent off • Buy two semesters (32 weeks) get two weeks free

DEADLINES

Final script for underwriting announcements must be received and approved two full business days prior to broadcast.

$250 per two-hour remote $350 per three-hour remote Includes: • Twenty spots promoting the remote during the prior week • Talent, production, table cover and give-aways • Five promotional t-shirts or KLSU premiums

1 IN 4 LSU STUDENTS LISTENS TO KLSU DAILY. LSU STUDENT MEDIA | 225.578.6090

KLSU 91.1 FM

MORE ON UNDERWRITING

KLSU UNDERWRITING IS 100% TAX-DEDUCTIBLE UNDERWRITING Underwriting differs from advertising with a commercial radio stations. Licensed through LSU, KLSU adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KLSU promotes slogans, locations and neutral descriptions of products or services. KLSU does not make quantitative, partisan or qualitative statements or make calls to action.

WHAT YOU CAN’T SAY

Stay away from any action verbs like: “call, go, come, log-on, make, buy, join, try or stop by.” Cannot use price points, interest rates or “free.” No inducements to buy, sell, rent or lease like “six month free,” “a bonus gift available this week” or “special gift for first 50 visitors.” No use of words like “best.” Keep your spot limited to: • Business name • Location or address • Hours of operation • Service provided • Contact information

KLSU-FM 91.1 COVERAGE MAP

New Roads

Zachary Baker

BATON ROUGE

Port Allen

Denham Springs

Gross Tete

LOCAL COVERAGE DISTANT COVERAGE

Plaquemine St. Gabriel

FRINGE COVERAGE

Gonzales

UNDERWRITING EXAMPLES The Tiger District Tired of paying high prices for LSU t-shirts? Want LSU apparel that stands out from the rest? Well, here is your chance. Tiger District is the place to find unique LSU t-shirt designs at affordable prices, ideal for the college budget. They also offer a variety of gear for all your game day needs. The Tiger District is located right off campus at the intersection of Highland Road and Chimes Street, across from the Chimes. More information is available at 346-4790 and online at www.thetigerdistrict.com.

Chimes Textbook Chimes Textbook Exchange is located just off campus at 268 W. Chimes St., across from the Student Health Center and at 4250 Burbank. The first two weeks of class, Chimes Textbook Exchange has extended their normal business hours. Chimes Textbook Exchange offers a variety of supplies and textbooks for class. Eighty percent of Chimes Textbook Exchange’s textbook inventory is used, and if you need some extra cash to start the semester off, Chimes Textbook Exchange buys back books every day. For tiger fans, Chimes carries LSU merchandise. Online book orders are possible at www.chimestext.com and more information is available at 383-5161.

Sample for your company [Your company] is a proud supporter of KLSU 91.1-FM. A portion of today’s programming is underwritten by [your company] to support this all-student radio station. [Your company] has been in business for over _ years, located on the corner of Perkins and College drive, serving up sandwiches and frosty treats. Open every day from 10 a.m. until 10 p.m., [your company] is currently hiring and looking for part-time LSU student help. More information is available at 555-1212 or on the web at www.yourcompany.com.

Donaldsonville

Pierre Part

OVER 50 PERCENT OF STUDENTS RELY ON THE RADIO FOR INFORMATION.

TIGER TV

CAMPUS CHANNEL 75

ORIGINAL PROGRAMS

CHANNELS AIRING TIGER TV

Show options on Tiger TV: • Sports showtime • Newsbeat • Specialty shows

Campus Channel 75 complete Tiger TV line-up including movies, original programs, and MTVu

Each show airs twice a week on Tiger TV. All residential halls, Greek houses and campus facilities receive these broadcasts. Additionally, they are rebroadcast on cable to general audiences. This includes four in-show 30-second spots.

Cable channel 19 original program rebroadcasts

SPECIAL PRICING • Buy four shows, the fifth is $85 • Buy eight shows, the ninth and tenth are $72 each • Buy a semester sponsorship, the last two weeks are $64 each • Buy two semesters (28 weeks) at $85/week

INFOGRAPHICS Infographics resemble a print ad or slide and are shown on-air for 10 seconds. Minimum purchase of 20 (less than 20 = $10 each). Times aired <100 100+ 300+

Cost (each) $4 $3 $2

SUBMISSION REQUIREMENTS All television commercials must be submitted on DV tape.

Cox Cable Channel 4 original program rebroadcasts

COMMERCIALS $350/standard 30-second commercial production • Up to 4 hours of taping • One camera with light • Production review with one-time revision • Final product delivered on DV tape, DVD, or VHS (client’s choice) Additional services: • Revisions—$50/hour • Additional taping—$60/hour • Studio use—$100/hour • Extra copies of commercial—$5/each Ask for pricing of informational video production.

INFOMERCIALS Tiger TV may air your pre-recorded infomercials based on station manager approval. Sponsorships are available for 3–5 minute topical videos (that Tiger TV provides). Ask your rep for a list and more detailed information. Length (mins.) 60 30 15 (or less)

Cost (per airing) $200 $150 $125

80 PERCENT OF LSU STUDENTS WHO CAN WATCH TIGER TV DO. 76.2 PERCENT OF LSU STUDENTS USE TELEVISION AS A MAIN SOURCE OF INFORMATION.

TIGER TV

CAMPUS CHANNEL 75

CINEMA PACKAGES Just Cinema • Production of one 30-second commercial • One commercial to air before and after each Tiger TV movie (six commercials daily) • Logo inclusion on a daily ad listing movie times in The Daily Reveille • Logo inclusion on four half-page ads in each issue of Legacy • Logo inclusion on one half-page color ad in the Gumbo • Logo inclusion on the “Movies” page of Tiger TV’s Web site, tigertv.tv $6,500 per year (total value of $50,520) Ask your rep for semester package pricing

Cinema Maxima • Production of one 30-second commercial • One commercial to air before and after each Tiger TV movie (six commercials daily) • Logo inclusion on a daily ad listing movie times in The Daily Reveille • Thirty individual 3 col x 5.5” ads running once a week • Three individual half-page ads in selected Daily Reveille Special Section Guides • Logo inclusion on four half-page ads in each issue of Legacy • Logo inclusion on one half-page color ad in the Gumbo • Logo inclusion on the “Movies” page of Tiger TV’s Web site, tigertv.tv $9,000 per year (total value of $60,075) Ask your rep for semester package pricing

80 PERCENT OF STUDENTS WHO CAN WATCH TIGER TV DO. THE MOVIES ARE THE MOST OFTEN WATCHED FEATURE. LSU STUDENT MEDIA | 225.578.6090

ONLINE & MOBILE

BROADCAST ADVERTISING OPTIONS

KLSU.FM OR TIGERTV.TV Rectangle Ads 300 px X 250 px

Premium (above the fold) placement, 2 rotater Run of site placement, 3 rotater

$50/month, $225/semester $30/month, $ 135/ semester

Banner Ads KLSU - 600 px X 70 px, TTV - 468 px X 60 px Run of site placement, 3 rotater $40/month, $180/semester

Video Intro Sponsor :10- :15 second video intro or 10 second static intro

$50/month, $225/semester

Mobile Advertising iPod/iPhone KLSU “Listen Live” App, 2 rotater

$30/month, $135/semester

Custom Video Production Available upon request

Call for pricing.

KLSU IS ONE OF THE TOP 3 COLLEGE RADIO IPOD/IPHONE APPS IN THE COUNTRY!

LIVING EXPO

ANNUAL HOUSING AND MERCHANT FAIR

SPONSORSHIP LEVELS One Table

• 1 table • 1 ad in pull-out special section • inclusion in 8 large ads promoting event, TTV infographics & Gumbo ad

Two Tables

$625

• 2 tables • 1 ad in pull-out special section • inclusion in 8 large ads promoting event, TTV infographics & Gumbo ad

Bronze Partner

$440

• • • •

$1250

2 tables 1 ad in pull-out special section 5 individual ads leading up to event inclusion in 8 large ads promoting event, TTV infographics, Gumbo ad & KLSU remote

Silver Partner

• • • •

Gold Partner

$2275

$4500

• • • •

FOUR OUT OF FIVE LSU STUDENTS LIVE OFF CAMPUS. 100 PERCENT OF ATTENDEES POLLED SAID THE EXPO WAS ENJOYABLE. LSU STUDENT MEDIA | 225.578.6090

2010-2011 LSU STUDENT MEDIA CALENDAR PRINT MEDIA AUGUST S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

5 12 19 26

6 13 20 27

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3 10 17 24

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F 3 10 17 24

S 4 11 18 25

F 1 8 15 22 29

S 2 9 16 23 30

5 12 19 26

6 13 20 27

7 14 21 28

DECEMBER W 1 8 15 22 39

T 2 9 16 23 30

OCTOBER

SEPTEMBER

T 5 12 19 26

W 1 8 15 22 39

T 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

T 1 6 7 8 13 14 15 20 21 22 27 28 S

5 12 19 26

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3 4 5 10 11 12 17 18 19 24 31 25 26

6 13 20 27

7 14 21 28

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

F 6 13 20 27

S 7 14 21 28

APRIL

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 2 9 16 23

T 3 10 17 24

T 5 12 19 26

W 1 8 15 22 39

T 2 9 16 23 30

W 3 10 17 24

T 4 11 18 25

6 13 20 27

7 14 21 28

T 1 8 15 22 29

3 4 5 10 11 12 17 18 19 24 31 25 26

6 13 20 27

7 14 21 28

F 5 12 19 26

S 6 13 20 27

F 4 11 18 25

S 5 12 19 26

F 1 8 15 22 29

S 2 9 16 23 30

S 5 12 19 26

F 3 10 17 24

S 4 11 18 25

W 2 9 16 23 30

T 3 10 17 24 31

green-shaded box indicates Reveille run date

1 tan-shaded box indicates Reveille and Legacy run date

MARCH

F 4 11 18 25

JUNE

MAY S 1 8 15 22 29

NOVEMBER S 2 9 16 23 30

FEBRUARY

JANUARY T

F 1 8 15 22 29

For dates of Reveille Special Section Guide publication, see p. 1

AUGUST

JULY S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24 31

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

BROADCAST MEDIA AUGUST S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

5 12 19 26

6 13 20 27

7 14 21 28

3 10 17 24

4 11 18 25

5 12 19 26

W 4 11 18 25

T 5 12 19 26

SEPTEMBER F 6 13 20 27

S 7 14 21 28

T 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

6 13 20 27

7 14 21 28

F 1 8 15 22 29

S 2 9 16 23 30

5 12 19 26

6 13 20 27

7 14 21 28

DECEMBER W 1 8 15 22 39

W 1 8 15 22 39

T 2 9 16 23 30

OCTOBER

F 3 10 17 24

S 4 11 18 25

T 1 6 7 8 13 14 15 20 21 22 27 28 S

5 12 19 26

6 13 20 27

3 4 5 10 11 12 17 18 19 24 31 25 26

6 13 20 27

7 14 21 28

JANUARY T

2 3 4 5 9 10 11 12 16 17 18 19 23 24 30 31 25 26

6 13 20 27

7 14 21 28

S 1 8 15 22 29

T 5 12 19 26

F 6 13 20 27

S 7 14 21 28

MAY S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

NOVEMBER F 1 8 15 22 29

S 2 9 16 23 30

T 3 10 17 24

F 4 11 18 25

S 5 12 19 26

T 2 9 16 23 30

F 3 10 17 24

S 4 11 18 25

S 7 14 21 28

M 1 8 15 22 29

6 13 20 27

7 14 21 28

T 1 8 15 22 29

3 4 5 10 11 12 17 18 19 24 31 25 26

6 13 20 27

7 14 21 28

FEBRUARY

APRIL

W 2 9 16 23

JUNE T

7 14 21 28

W 1 8 15 22 39

T 2 9 16 23 30

W 3 10 17 24

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

T 3 10 17 24 31

F 4 11 18 25

S 5 12 19 26

F 1 8 15 22 29

S 2 9 16 23 30

MARCH W 2 9 16 23 30

JULY

green-shaded box indicates Tiger TV Movies, MTVu, & Tiger TV original programming

1 tan-shaded box indicates TigerTV movies and MTVu 1 strikethrough indicates KLSU automation

AUGUST S 7 14 21 28

M 1 8 15 22 29

T 2 9 16 23 30

W 3 10 17 24 31

T 4 11 18 25

ACADEMIC CALENDAR Aug. 23 Sept. 6 Oct. 11-16 Oct. 21-24 Nov. 24-28 Dec. 6-11 Dec. 17 Dec. 12-Jan. 17

Fall classes begin Labor Day holiday Fall midterms Fall break Thanksgiving holiday Fall final exams Fall commencement Holiday Break

Jan. 18 March 6-8 March 14-19 April 18-24 May 9-14 May 20 June 6 July 4

Spring classes begin Mardi Gras holiday Spring midterms Spring Break Spring final exams Spring commencement Summer classes begin Independence Day holiday

FOOTBALL CALENDAR Sept. 4 Sept. 11 Sept. 18 Sept. 25

North Carolina* Vanderbilt* Mississippi St. West Virginia

Oct. 2 Tennesee Oct. 9 Florida* Oct. 16 McNeese St. Oct. 23 Auburn* * Away games

Nov. 6 Nov. 13 Nov. 20 Nov. 27

Alabama UL-Monroe Ole Miss Arkansas*

F 5 12 19 26

S 6 13 20 27

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Illini Media is a non-profit corporation dedicated to providing students at the University of Illinois real-world experience in media and journalism. However you describe your target audience: students, faculty, or community… engineers, musicians, or foodies… interested in local news or entertainment news… we have a way to reach that audience. Find out how to build your brand with us.

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Advertising: Classified: Fax: Main Line:

Sales Director: Sales Manager: WPGU Sales Manager: Classified Sales Manager: New Media/Marketing Director New Media Sales Manager: Business Director: Publisher/General Manager:

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Nancy Elliott Carolyn Gilbert Chuck Allen Tim Aden Dawn Longfellow Kshipra Datar Melissa Pasco Mary Cory

terms & policies: General Rate Policy • All advertising rates are net, except the published Daily Illini gross national rate. Rates are not commissionable. • To qualify for bulk contract or frequency contract rates, an advertiser must have a signed agreement and credit application on file with Illini Media. • DAILYILLINI- Advertisers will be subject to extra assessment (short-rate) or credit rebate (long-rate) upon termination of agreement period. Extra assessment will be equal to the number of inches run by the advertiser multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate for The Daily Illini will equal the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. • BUZZ- Advertisers will be subject to extra assessment or credit rebate upon termination of agreement period. Extra assessment will be based on the number of ads run and their sizes, and the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate will be based on the number of ads run and their sizes, and the difference between the signed contract rate and the rate of the contract level fulfilled. • Publisher reserves the right to sell special promotion and advertising packages that carry special rates. • Publisher reserves the right to revise schedule of rates by giving 30 days written notice.

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Additional resources for advertisers and a list of FAQs are available at: advertise.illinimedia.com

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THE DAILY ILLINI RATES X[m\ik`j\%`cc`e`d\[`X%Zfd

Since 1871, The Daily Illini has been a mainstay on the University of

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Illinois campus and has grown into one of the country’s largest student-

• The Daily Illini’s circulation of 16,000 in the

run newspapers. Distributed free throughout Champaign-Urbana, The

spring and fall (8,000 in summer session 1,

Daily Illini provides the campus community with its number one source for

10,ooo in summer session 2) is free, with more

news, sports coverage, commentary and public opinion. A daily features

than 300 distribution points around campus

page offers a chance to target special interests such as technology or Greek life. Additionally, a number of topical special editions—including our New

and in the community. • The Daily Illini is published Monday through

Student Edition, Ebert Film Festival Guide and semi-annual career, dining,

Friday during the school year, Monday and

and housing guides—round out our coverage of the University community.

Wednesday in early summer and Monday,

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Tuesday, Wednesday and Friday the remainder of the summer session.

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each morning. Updates are made throughout

One year

$200

195 issues

the day by reporters on dailyillini.com as

Thurs & Fri only

$150

79 issues, includes

well as on-air updates on WPGU-FM 107.1. Readers can also stay in touch with campus news

through

the

illiniMobile

iphone

Buzz on Thursdays

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application.

Undergraduate

31,209

Graduate & Professional

10,709

Faculty & Staff Faculty

3,078

Administrative &

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Academic Professional

3,967

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The U of I has the nation’s largest Greekletter community with 59 fraternities and 36 sororities; about 22% of all undergraduates participate. Source: Office of the Dean of Students

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THE DAILY ILLINI RATES

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Classified Word/Line Ads

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Prepaid 37¢ per word

$17.15

Annual Bulk Contract Rates

annual agreement

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43¢ per word

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90"

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150"

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300"

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of The Daily Illini automatically

600"

$9.70

appear in the classified section of

1000"

$9.05

2000"

$8.65

Column Inches

Rate Per col. inch

125"

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$10.55 per column inch

250"

$12.85

$10.20 per column inch with 400"

500"

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annual agreement

750"

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The Daily Illini website.

1000"

$11.25

2500"

$10.60

Annual New Student Edition and Welcome Back Edition

5000"

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Twice the published rates

10,000"

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Advertisers signing bulk inch con-

extra charge. • Classified ads in the print edition

• When the Daily Illini is on hiatus for summer or winter break, clas-

Classified Deadlines

sifieds can be placed for the online

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edition with the following rates

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National Advertising

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cation for new ads or copy changes.

Rate: $21.35 per column inch gross

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tracts in The Daily Illini automatically qualify for certain corresponding

Column Rate per Inches col. inch

50"

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Plan

U of I Department Rate

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Classified display ads: All rates other than national rate are net.

reduced rates for advertisements

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11 a.m. one business day before pub-

inch)

lication. When requesting a proof,

placed in Buzz. Please ask your

Retail Advertising Deadlines

1-2 times

$15.75

deadline is 11 a.m. two business

representative for details on adding

5 p.m. three business days preced-

3-5 times

$15.00

days before publication for new ads

Buzz to your marketing mix or refer

ing date of publication. Check with

6+ times

$14.15

or copy changes.

to your contract for the reduced rate

your ad rep regarding special edi-

you have earned for Buzz.

tions and supplements which may have special deadlines. You should

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also ask about advance deadlines due

Process Color

to university holidays and vacations.

• Color requests subject to availability.

Advertisements placed in The Daily

Single colors are mixed from CMYK

Illini and Buzz are designed free of

process color.

charge. Visit the CreativeWorks

• Color rates are not commissionable.

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$485

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sample

every

preprinted

Design

website for more information at cw.illinimedia.com.

Submit a high-resolution PDF of

Proofs

Pages

Open

16X

insert must be submitted for ap-

advertisements to:

Proofs are for the purpose of

1–4 pages

$110

$85

$65

proval to: The Daily Illini, 512 East

haveaniceday@illinimedia.com

correcting production errors only.

5+ pages

$115

$90

$70

Green Street, Champaign, IL 61820.

• Check with your advertising rep for available dates.

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later than 10 business days prior to

Tearsheets

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publication date.

Newspapers are free and available

a minimum of one hour. Proofs must

• Maximum of 16,000 inserts, minimum of 5,000. • Insert rates are not commissionable.

All changes and revisions made from

Submissions must be received no

advertiser’s original copy will be

throughout campus and at local

be returned by 2 p.m. one business

Once orders are approved, preprint-

businesses. Advertisers are encour-

day before publication. After 2 p.m.,

ed inserts must arrive seven busi-

aged to check advertisements daily.

corrections will be made only as time

ness days in advance.

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permits. Changes to ads past dead-

We recommend printing inserts

Ship to:

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line: $25

on 70# paper or better. Maximum

The Daily Illini

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size is 12½" by 11¼". If folded, fold

c/o The News-Gazette

more than a month after publica-

should be on 11¼" side. Should inserts

Attention: Steve Hall

tion will be honored when possible.

require special handling, cost will

48 Main Street

Archived PDFs of the Daily Illini are

be passed on to the advertiser.

Champaign, IL 61824

available on dailyillini.com.

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round out the unique ad opportunities in this powerful tabloid. Additional

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106 Locations

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The issue of Buzz that everyone looks forward

Campus 93 Locations

Urbana

36 Locations

Champaign

Prospect Avenue

listings, can be found on the217.com and the illiniMobile iphone app.

150 Springfield Avenue

Neil Stree

Buzz content, a comprehensive community calendar and detailed restaurant

High Cross Road

art, food, music, and local events. Special issues, maps, and directories

Lincoln Avenue

entertainment weekly magazine since 2003. It’s your source for entertainment,

Neil Street

Buzz has been the Champaign-Urbana community alternative arts and

Prospect Avenue

BUZZ RATES X[m\ik`j\%`cc`e`d\[`X%Zfd

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to each year — The Best of Champaign-Urbana. Readers will be asked to vote for their favorites are celebrated in this November issue which

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is full of great photos and interesting content.

• University of Illinois Fall/Spring

in over 40 different categories. The winners

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In Session: 24,000

staple.

• Summer Session and between semesters:

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• There are over 230 distribution points

10,000

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across Champaign-Urbana during the

going on right here in Champaign-Urbana:

University of Illinois’ fall and spring

community

festivals,

local

bands,

new

semesters.

businesses, etc. The personality of the Buzz

• The map shows the number of distribution

content reflects the eclectic and vibrant

points in Champaign, Urbana and campus.

entertainment scene. Readers rely on Buzz to help plan their weekend. Be sure to keep your

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business in front of this active audience.

• Distributed every Thursday, year-round. • Free at hundreds of businesses in and around the Champaign-Urbana area.

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• During weeks when the University of Illinois is in session, Buzz is inserted into The Daily Illini.

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1/2

3/8

1/4

1/8

1/16

$1087

$827

$574

$442

$300

$164

$105

2-4x

$1066

$804

$552

$426

$289

$156

$100

5-12x

$1041

$786

$541

$410

$284

$150

$95

13-25x

$996

$755

$526

$394

$275

$139

$87

26-38x

$878

$673

$447

$342

$247

$129

$79

39-50x

$751

$557

$384

$289

$200

$112

$72

51-52x

$615

$473

$332

$258

$185

$100

$64

G/H

53x+

$552

$431

$295

$232

$166

$90

$57

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for details on adding The Daily Illini to your marketing mix or refer to your contract for the reduced rate you have earned for The Daily Illini.

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certain corresponding reduced rates for advertisements placed in The Daily Illini student newspaper. Please ask your advertising representative

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When available, please add 20%

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1-2 times

3-5 times

6+ times

representative for price information

$15.75

$15.00

$14.15

and availability.

Column Rate per Inches col. inch

Please check with your advertising

[\X[c`e\j Buzz is Published Weekly on Thursdays

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$12.45

3 p.m. Thursday prior to your

90"

$11.95

desired publication date.

$11.35

Classified advertising deadline:

300"

$10.55

11 a.m. (display) or 2 p.m. (line)

600"

$9.70

Monday prior to your desired

1000"

$9.05

publication date.

2000"

$8.65

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Classified Annual Bulk Contract Rates

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T 1 8 15 22

W 2 9 16 23

R 3 10 17 24

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W 3 10 17 24 31

Look for updates from the Buzz staff, additional content, contests, and interactive elements throughout the week at www.the217com.

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September 23, 2010

Submit a high-resolution PDF of

Best of CU

November 11, 2010

advertisements to:

Local Music Issue

April 2011

haveaniceday@illinimedia.com

Boneyard Arts Festival

April 14-17, 2011

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T 2 9 16 23 30

Ebertfest

April 27-May 1, 2011

Illinois Marathon

April 30, 2011

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age. Generate traffic to your website, webstore, or online contest with an

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online ad. Illini Media makes it easy for you to find your audience with four

Illini Media can offer businesses a complete

targeted options to fit your business.

multi-media campaign. Maximize this oppor-

Having an online presence is part of doing business in this instant information

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tunity by talking to your ad rep about putting together a package that includes:

The Daily Illini student newspaper website that compiles the latest in

• Print ads in The Daily Illini or Buzz

university and local news, sports, opinions, photos, blogs, classifieds

• Radio ads on WPGU-FM 107.1

and more. Information is available 24/7 and updated as the big news

• Flyer distribution

happens.

• Online ads to drive readers to your site • Inclusion in a contest to generate a fun vibe

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about your business

This portion of the Daily Illini website offers searchable classified

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ads, help wanted, and housing information. In addition to classified

• University of Illinois campus network offers

ads from the Daily Illini, readers will find a fully searchable resource for campus housing in the Apartment Search.

students 72,000 computer connections. • Over 239 campus buildings and 90% of University classrooms have wireless internet access.

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Source: University of Illinois Public Affairs

The217.com is an arts, entertainment, and music mecca. Steady traffic all year-round reflects the community-based audience of Buzz and WPGU-FM 107.1. With a comprehensive event calendar listing performances, classes, shows, live music and community events, as well as a fully searchable database of local restaurants, this is a popular night-out planning stop.

i\X[k\Z_ef^iXg_%Zfd Technograph is the quarterly magazine of the University of Illinois engineering campus. This magazine has been around and evolving since 1885. Additional and more frequent content as a supplement to the magazine can be found at readtechnograph.com.

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Size

dailyillini.com

the217.com

Leaderboard

728 x 90

$350/month ($100/wk)

$315/month ($90/wk)

Large Block

300 x 250

$350/month ($100/wk)

$315/month ($90/wk)

300 x 75

$275/month ($75/wk)

$80/month ($5/day * )

Skyscraper

120 x 600

$260/month ($75/wk)

description. Featured listings also appear on

Vertical Banner

120 x 240

$185/month ($50/wk)

dailyillini.com

Livestream Block

300 x 250

Mid-sized Banner

$315/month

This comprehensive directory allows readers to search by cuisine, location, hours of operation, and more. • $25/month includes 4-6 photos, click-through link, printable coupon, pdf menu and 50-word

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Up to five advertisers can rotate throughout the site pages in each spot.

on dailyillini.com

* Mid-sized banner per day ad shows only on calendar page.

Only local information makes this online Apartment Search an easy and convenient tool for students

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making housing plans. • Prices start at $14/month per listing

dailyillini.com

the217.com

Avg. Number Of Daily Visits, Fall 09

4,200

1,900

• Call an advisor at 217.337.8337

Avg. Number Of Pages Viewed Daily, Fall 09

9,600

4,000

Avg. Number Of Daily Visits, Spring 10

5,000

1,900

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Avg. Number Of Pages Viewed Daily, Spring 10

14,100

4,000

Stay connected to our readers with a banner ad on one of our newsletters. Whether it’s daily headlines

(Fall 2009 Numbers based on Google analytics statistics gathered for the six months Aug. 1, 2009 through December 31, 2009)

or info on contests and blog quotes, readers are

(Spring 2010 Numbers based on Google analytics statistics gathered for the six months January 1, 2010 through May 31, 2010)

signing up to get information direct to their inbox. • Daily Illini headline emails, 1077 sent daily

Options available for classified ads, apartment search, mobile, and the comprehensive calendar.

• the217.com newsletter, 1395 sent daily

Ask your ad representative about the best place to fit your needs.

• WPGU-FM 107.1 updates, 2535 sent weekly • Include your banner (120x600 pixels) in one email for $10

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Wish you had the resources to get your message or product directly in the

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hands of potential customers? How about the creativity and connections

Consider the Illini Media Building for your

to come up with a unique or attention-getting giveaway at your business?

next meeting or event. The Illini Media

Hire the Illini Media street team when you need something that can only be

Building at 512 E. Green St., is situated in

described as unique, non-traditional, fun, crazy, viral, exciting and totally

the heart of campustown with a bustling

worth-it.

streetside appeal.

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Lobby kiosk space Looking for a spot on campus with a short-

Your ad representative can help you combine

term commitment? Have a Green St. location

the right advertising schedule and a generous

only when you need it when you use a kiosk

inventory of promotional announcements

space in our lobby. 6’ x 8’ space during

with an exciting live event at your location.

regular office hours- $100/day

Our creative promotional team will customize your remote broadcast with a

Event space

variety of games, contests and activities in

The 4th floor of our 512 E. Green St. home

order to maximize the fun, generate traffic

boasts dramatic floor to ceiling windows,

and create potential customers for your

a smaller conference room for smaller

business. And, by choosing Illini Media

meetings, and a balcony with one of the

for your event, you have access to complete

best views of campustown available. This

multimedia exposure.

convertible space has been the home of sitdown dinners, banquets, formals, art shows,

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fashion shows, lectures, and group meetings. Make our home your home for your next

Illini Media’s Street Team can put your

event or conference.

message in your customers’ hands. It’s an easy way to add out-of-home marketing to

• Conference room (500 sq. ft.)- $50/hr.

your advertising plan. You have the flexibility

• 4th floor event space with balcony &

of working with your ad rep to determine the best location and time-of-day for your

kitchen access- $500 • Discounts available for use of facilities

business. Creativity is no problem. If you’re

on multiple days, for University of

not into flat flyers, put your message on

Illinois Departments, and for registered

packs of gum, doo-dads, or samples.

student organizations.

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Ad Options

your business for more than the hour or

(40) :30 second commercials on WPGU 107.1, 6A-12Mid

two of the event. Working with Illini Media gives you the opportunity to promote

(2) 1/8 page ads (15 column inches) in The Daily Illini

your event through a number of different

Red

media. All packages include advertising to get people aware of your event.

(1) Âź page ad (3col. X 10â&#x20AC;?) ad in The Daily Illini

Promotional Options (20) :30 second promotional announcements on WPGU, ROS, the week prior to your event (1) 1/8 page ads (15 column inches) in The Daily Illini (1) 300x250 pixel online ad for week prior to event on the217.com or dailyillini.com*

(1) 3/8 page ad in Buzz (1) 1/4 page ad in Buzz

Additional Elements (15) :15 second live reads the week prior to your event (5) days of promotional ads in Illini Media email newsletters* Event listing on the217.com community calendar Description of the event in the Street Team promo blog on the217.com

Choose whether to promote your event (20) :30 second promotional announcements on WPGU, ROS, the week prior to your event

and your business through WPGU-FM, The Daily Illini, Buzz, email or online based on the target market youâ&#x20AC;&#x2122;d like to reach and your customersâ&#x20AC;&#x2122; interests.

White

(1) 1/8 page ads (15 column inches) in The Daily Illini (1) 300x250 pixel online ad for week prior to event on the217.com or dailyillini.com*

Event Rates

(8) :15 second live reads the week prior to your event (5) days of promotional ads in Illini Media email newsletters* Event listing on the217.com community calendar

(1) 1/4 page ad in Buzz

Red Package (2 hours): $1000 White Package (2 hours): $550

(20) :30 second promotional announcements on WPGU, ROS, the week prior to your event

Blue Package (1 hour): $350

All packages include: â&#x20AC;˘ The Street Team on location for cus-

Blue

tomer entertainment and interatction â&#x20AC;˘ (2) phone drops into WPGU 107.1 per hour during your live event

(1) 1/8 page ads (15 column inches) in The Daily Illini (1) 300x75 pixel online ad for week prior to event on the217.com or dailyillini.com* (1) 1/4 page ad in Buzz

(8) :15 second live reads the week prior to your event (1) days of promotional ads in Illini Media email newsletters* Event listing on the217.com community calendar *Placement of online ads subject to availability

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Looking to make an impression on the U of I campus? With a Scene on

Flyering with IlliniMedia saves you the time and complications of

Green event package, youâ&#x20AC;&#x2122;ll put your business in the heart of campusâ&#x20AC;Śon

organizing an event remotely and gives you access to an organized flyering

Green St. Our Street Team will work with you to develop a theme and

staff.

arrange for a DJ at your event in our lobby at 512 E. Green, Champaign. Be â&#x20AC;&#x153;Scene on Greenâ&#x20AC;? with either of the 2 hour live event packages. Red Package: $1000

White Package: $550

Flyer Rates

What We Hand Out:

500 flyers: $200*

â&#x20AC;˘ Flyers or postcards

1000 flyers: $250*

â&#x20AC;˘ Coupons â&#x20AC;˘Misc. items (like pens, cups, key

Our Services Include:

chains, notepads, etc.)

â&#x20AC;˘ Recruitment â&#x20AC;˘ Management â&#x20AC;˘ Distribution to your target audience by your target audience â&#x20AC;˘ A flyering staff that is familiar

buzz

organization? members for your event? Need to recruit a meeting or and staff? Want to promote over 40,000 students easy way to reach Do you want an

Advertise for your Illini! in the Daily Organization discounted rate! ations get a special inch Student Organiz column nt Only $8.30 per annual agreeme inch with a 250â&#x20AC;? $8.10 per column of your own! or submit one an ad for you We can create Illini Media Building 2nd Floor Street 512 E. Green 61820 Champaign, IL 217-337-8337 com classifieds@illinimedia.

LOCAL MUSIC EDITIO N WPGU &

WPGU/Buzz Local Music Package includes: â&#x20AC;˘ Ad in Buzz â&#x20AC;&#x201C; April 12 Local Music Special Edition (normal Buzz rates apply) â&#x20AC;˘ Color by the inch - $1.00 per inch (4/12/07 only) â&#x20AC;˘ (10) :30 second commercials on WPGU, 7A-9P, April 2 â&#x20AC;&#x201C; 12* -$50.00 *advertiser determines dates and frequency

Buzz

present the â&#x20AC;&#x201C; Thursda 3rd annual y, April 5, Local Music 2007! Awards The Local Music Awards musical are a celebra and artistic tion of the Designed community vibrant to butions of recognize the vital in Champaign-Ur bana. local achievements serve a larger, performers, and contrithe Local and more Music Awards attention importa to also enjoy being the thriving music nt purpose â&#x20AC;&#x201C; to bring scene that owners and a part of. Musicia so many ns, in local music audiences all share promoters, busines C-U scene. in the success s of the On Thursd ay, Musicâ&#x20AC;? editionApril 12, Buzz will music scene, offering expand publish a special â&#x20AC;&#x153;Local ed coverag including In additio e of an extra n to LMA pullout sectionthe local coverage will be a . with plenty variety up and coming of interviews of photos, will local there bands and certs that memories music legends, people attende of the first d. conWPGU & Buzz outstanding, invite your busines award-winning* s to be becoming event that a part of this a favorite is already the event C-U traditio at www.cu n. Learn localmusicawar more about ds.com.

with campus rules and norms

DEADLINE:

Thursday,

$ #

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April 5, 2007 To place an ad, contact adverti sing sales your represe *2005 Best Promotion/Eve ntative â&#x20AC;&#x201C; Best Promotion/Eve nt, College Music, nt, College Inc., & 2006 Music, Inc. Nominee

(217) 3378382

2 col. x 2"

17"

16"

Display Advertising

5 col. x 4"

15"

4 col. x 7"

• Page size: 11.625” × 21.5”

16" 15"

14" 13"

• Column size: 11 picas (1.833”);

14" 13"

4 col. x 10"

12"

6 col./page, incl. 9 pt. gutters • Display ads should be undersized

6 col. x 11"

1/8” in height. (i.e. a 6 column × 8” ad should be produced as 6 col. × 7.875”)

2 col. x 2" 2 col. x 8"

12"

11"

10"

6 col. x 5"

5 col. x 4"

Classified Advertising • Page size: 11.764” × 21.5” • Column size: 8 picas 2 points (1.361”); 8 col. per page, including 9 pt. gutters

1 col. x 9"

6" 5"

1 col. x 2"

1 col. x 5"

8 col. x 4"

• Classified ads are not undersized

1 col. 1 col. x 2" x 1"

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3/4 Page 1/2 Horizontal 1/2 Vertical 3/8 Horizontal Full Page 7.667" × 11" 10.25" × 5.417" 5" × 11" 7.667" × 5.417" 10.25" × 11" 62 contract inches 46 contract inches 30 contract inches 30 contract inches 23 contract inches

submitting by e-mail or on disk Tabloid Publications 3/8 Vertical 1/4 Square 1/4 Vertical 1/4 Landscape 1/4 Banner 5" × 8.208" 5" × 5.417" 2.458" × 11" 7.667" × 3.5" 10.25" × 2.625" 23 contract inches 15 contract inches 15 contract inches 15 contract inches 15 contract inches

• Buzz alternative weekly (Published every Thursday) • Special interest supplements (Please see our publication schedule for a complete listing.)

1/8 Horizontal 5" × 2.625" 7 contract inches

1/8 Vertical 2.458" × 5.417" 7 contract inches

1/16 Page 2.458" × 2.625" 3.5 contract inches

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• Printed offset, 85-line screen

The Daily Illini

Buzz

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• Image area: 7.25 × 9.25 • Ad sizes are modular • Please provide ads as a PDF when

Full Page 7.25 × 9.25" 40 contract inches

1/2 Horizontal 7.25" × 4.5" 18 contract inches

1/2 Vertical 3.5" × 9.25" 18 contract inches

submitting by e-mail or on disk

699 Champaign • 217.352.1 32 2302 S. Neil Street, Champaign • 217.356.81 Drive, 903 W. Marketview

advertisement. This cover is a paid

PM 10/9/09 4:45:45

Presented by the College of Media at Illinois

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Booklet Publications • Fall Food and Drink Guide

Oct 11

• Spring Food and Drink Guide Feb 22 • Roger Ebert’s Film Festival Guide

Apr 18

1/4 Horizontal 7.25" × 2.15" 9 contract inches

1/4 Vertical 3.5" × 4.5" 9 contract inches

1/8 Page 3.5" × 2.15" 4.5 contract inches

April 21-25, 2010

The Virginia Theatre 203 W. Park, Champaign (217) 356-9063

Ebertfest.com

5 column: 58 picas or 9.667"

FULL PAGE 6 col. x 21.5 "

19" 18"

4 column: 46p3 or 7.708"

3 col. x 3"

18"

3 column: 34p6 or 5.75"

3 col. x 21.5"

20"

FULL PAGE 8 col. x 21.5"

2 column: 22p9 or 3.792"

19"

21"

1 column: 11 picas or 1.833"

21.5"

1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 7 col. 8 col.

6 col: 52p9 or 8.792"

6 col.

5 col: 43p10 or 7.306"

5 col.

20"

• Please provide ads as a PDF when submitting by e-mail or on disk

4 col.

4 col: 34p11 or 5.819"

3 col.

3 col: 26p or 4.333"

2 col.

2 col: 17p1 or 2.847"

• Minimum ad size: 1 col. × 1 inch

1 col.

21"

Display Column Sizes • Only 5 columns are shown, but please note there are 6 columns on a full broadsheet page (11.625"). The Daily Illini uses broadsheet SAU 50 format.

CLASSIFIED SAMPLE AD SIZES 21.5"

1 col: 8p2 or 1.361"

ROP DISPLAY SAMPLE AD SIZES

• Printed offset, 85-line screen

Classified Column Sizes • Only 7 columns are shown, but please note there are 8 classified columns on a full broadsheet page (11.764").

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blue and the Touchdown Times

are marked in black.

inserts are marked in light blue.

• Buzz magazine is published every

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`dgfikXek l f] ` [Xk\j Fall 2010 Residence Halls Open Quad Day Instruction Begins Labor Day (no classes) Thanksgiving Holiday Instruction Resumes Instruction Ends Reading Day Final Exams

Aug 19 Aug 22 Aug 23 Sept 6 Nov 20 Nov 29 Dec 8 Dec 9 Dec 10-17

Spring 2011 MLK Day (no classes) Instruction Begins Spring Vacation Instruction Resumes Instruction Ends Reading Day Final Exams Commencement

Jan 17 Jan 18 Mar 19 Mar 28 May 4 May 5 May 6-13 May 15

Summer 2011 Summer Session I Memorial Day Summer Session II Independence Day (observed) Summer Session II Ends Reading Day Final Exams

May 16 May 30 June 13 July 4 Aug 4 Aug 4 Aug 5-6

Fall 2010

Format

Pub. Date

Deadline

Move-In Edition

Broadsheet

Wed, Aug 11

Tue, Jul 13

Welcome Back Edition

Broadsheet

Wed, Aug 18

Mon, Jul 19

Quad Day Edition

Broadsheet

Fri, Aug 20

Fri, Aug 13

First day of publication

Broadsheet

Mon, Aug 23

Mon, Aug 16

Fall Sports Preview

Tabloid

Tue, Aug 31

Tue, Aug 24

Touchdown Times*

Tabloid

Game Fridays (12)

Fri. Before

Fall Career Guide

Broadsheet

Mon, Sep 13

Fri, Sept 3

Fall Housing Guide

Tabloid

Tue, Sep 28

Mon, Sept 20

Fall Food and Drink Guide

Booklet

Mon, Oct 11

Mon, Sept 27

Salary Guide

Tabloid

Tue, Oct 12

Mon, Oct 4

Homecoming Guide

Tabloid

Tue, Oct 19

Mon, Oct 11

Election Guide

Broadsheet

Tue, Oct 26

N/A

Holiday Gift Guide

Tabloid

Tue, Nov 30

Tue, Nov 16

Bowl Edition (pending season) Tabloid

Wed, Dec 8

Wed, Dec 1

Finals Edition

Fri, Dec 10

Tue, Dec 7

Broadsheet

Puzzle Guide

Tabloid

Mon, Dec 13

Wed, Dec 8

Fall Semester in Review

Broadsheet

Tue, Dec 14

Thu, Dec 9

Spring 2011

Format

Pub. Date

Deadline

Spring Welcome Back Edition Broadsheet

Fri, Jan 14

Tue, Jan 11

First day of publication

Mon, Jan 17

Wed, Jan 12

Broadsheet

Spring Career Guide

Broadsheet

Mon, Jan 31

Mon, Jan 24

Spring Housing Guide

Tabloid

Tue, Feb 8

Mon, Jan 31

Spring Food and Drink Guide

Booklet

Tue, Feb 22

Mon, Feb 7

Big 10 Tournament Guide

Tabloid

Wed, Mar 9

Wed, Mar 2

Mom’s Day Guide

Tabloid

Tue, Apr 5

Mon, Mar 28

Ebert Film Festival Guide

Booklet

Mon, Apr 18

Fri, Mar 18

Graduation Guide

Tabloid

Tue, Apr 26

Mon, Apr 18

Finals Edition

Broadsheet

Fri, May 6

Tue, May 3

Puzzle Guide

Tabloid

Mon, May 9

Wed, May 4

Spring Semester in Review

Broadsheet

Tue, May 10

Thu, May 5

TBA

Broadsheet

Wed, May 11

Fri, May 6

TBA

Broadsheet

Thu, May 12

Mon, May 9

TBA

Broadsheet

Fri, May 13

Tue, May 10

Orientation Edition

Tabloid

Mon, May 23

Wed, May 11 Deadline

Summer 2011

Format

Pub. Date

Summer Session I

Tabloid

Mon & Wed

Summer Session II

Tabloid

Mon, Tues, Wed & Fri

Summer Finals Edition

Tabloid

Fri, Aug 5

Tue, Aug 2

New Student Edition

Broadsheet

Tue, July 19

Thu, Jun 23

May 16–June 10 June 13–Aug 3