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2 The Standard October 20, 2009
The Ultimate Everything is a publication of The Standard Advertising Department. Members of the Missouri State University community went to www.the-standard.org to vote on their favorite in each category. Submissions were taken from September 1, 2009, through September 29, 2009. Thank you to all those who participated and for your suggestions for the 2010 edition of The Ultimate Everything. The Standard Advertising Department Student Media Center 901 S. National Ave. Springfield, MO 65897 417-836-5524
THE ULTIMATE EVERYTHING
The Ultimate Everything Staff Mikaela Buck ~ Advertising Designer Alex Kauffman ~ Advertising Representative Mark Morgan ~ Advertising Representative Lindsay VanQuaethem ~ Advertising Intern Lauren Welker ~ Advertising Intern Jeremy Wisecup ~ Advertising Designer Jess Rollins ~ Editor in Chief Jack Dimond ~ Faculty Adviser Stephanie Jenkins ~ Advertising Manager
THE ULTIMATE EVERYTHING
The Standard October 20, 2009
3
4 The Standard October 20, 2009
THE ULTIMATE EVERYTHING
THE ULTIMATE EVERYTHING
The Standard October 20, 2009
5
6 The Standard October 20, 2009
THE ULTIMATE EVERYTHING
THE ULTIMATE EVERYTHING
The Standard October 20, 2009
7
8 The Standard October 20, 2009
THE ULTIMATE EVERYTHING
be seen in the First Issues of the 2009-10 Year ®
Don’t miss out on this great opportunity for your business to be seen all over Washington University as we prepare for our first three issues of Student Life for the 2009-10 school year! Sign up for 2 of these issues for a 5% discount. Sign up for all 3 and get a 10% discount!
(Discounts cannot be combined with other offers.)
Orientation Issue This is your first chance to place your business in the minds (and mailboxes) of incoming students! This edition is mailed to the incoming freshman in addition to our normal campus distribution. Comes out on July 8 Deadline to advertise is June 29 First Regular Issue
Welcome Back Issue
One of the most widely read all year, this issue is picked up as students head to their first day of classes for the year (or in some cases their first day of college)!
Our first issue of the year hits the campus before classes begin and just as students return to campus. Take advantage of this opportunity to reach students as they move into their dorm or apartment.
Comes out on August 26 Deadline to advertise is August 21
Comes out on August 24 Deadline to advertise is August 17
Rates and Mechanics (per issue) Paper
Ad Size Full Page Half Page Quarter Page Eighth Page
Size (w x h) 10.0˝ x 21˝ 10.0˝ x 10.5˝ 4.9167˝ x 10.5˝ 4.9167˝ x 5.25˝
Rate $1512 $756 $378 $189
One Spot Color: $125 Full Color: $400 e-mail pdf ads to: advertising@studlife.com Calendar
2009-10 Academic Calendar
Balloons tied to news stands for first issue of the year
Wanna be seen every day of the month for only $350? Advertise in our Student Life 2009-10 scholastic calendar. Limited to one ad space per month. Only 10 spaces available!
(314) 935–6713 | One Brookings Drive | Box 1039 | Saint Louis, MO 63130 | www.readallover.com
Washington University
r e v o l l a m o r f comes 2010 The Starting Line Rates & Mechanics
The
f 2014 Class o ir way!
Ad Size
he
is on t
Ready. Set.
WU. The Starting Line
New student. New city. Your resource.
Size (WxH)
Rate
Full page 10” x 11.5” Half page Horizontal 10” x 5.75” Vertical 4.75” x 11.5” Quarter page 4.75” x 5.75”
$695* $495* $495* $295*
*All prices include full color E-Mail PDF ads to: advertising@studlife.com
Cover Prices & Availability The magazine will have a glossy cover. The following premium positions are available on a first come, first served basis at the following rates: Back cover: Inside front cover: Inside back cover:
$995 $895 $795
sold
The Starting Line is a resource on Wash U and St. Louis that is mailed home to the 1,500 new incoming students and their parents. This full color magazine serves as an introduction to the students’ new surroundings and your chance to make a first impression.
Cover Deadline: June 15th
distribution
Contact Information
In addition to being mailed home to all new incoming students, the magazine will be distributed all over campus as well. The guide publishes on July 19th, so that students and their parents may review it and prepare for their August arrival. The guide will continue to serve as a university and city resource throughout the year.
ph: (314) 935–6713 fax: (314) 935–5938 Online: www.readallover.com E-Mail: advertising@studlife.com Student Life Washington University Student Media, Inc. One Brookings Drive, Box 1039 330 Danforth University Center Saint Louis, MO 63130–4899
Publication Date: Monday, July 19th
deadline: Wednesday, June 30th
®
The
4 of 201 Class eir way! h i s on t
The Starting Line
Ready. Set.
WU. New student. New city. Your resource.
The Starting Line is a resource to Wash U and St. Louis that is mailed to new students and their parents in preparation for their arrival in August. It is an introduction to the 1,500 incoming students’ new surroundings and your chance to make a first impression. This new color magazine will also be available on campus newsstands. All advertising prices include full color and start at just $295! For more details on advertising rates and sizes visit www.studlife.com/startingline or email advertising@studlife.com. Student Life Newspaper 1 Brookings Drive, #1039 330 Danforth University Center St. Louis, MO 63130 advertising@studlife.com | 314-935-6713 Ž
Ads booked for certain dates (Display)
Date : 02/02/11 17:10 Page : 1 of 3
Date Range : 07/01/09 - 07/30/09 Sorted by : Ad Columns, Ad Depth
Customer MOONRISE HOTEL (314) 685-3404
Page # Ed# Ins #:
743
6420
SL
Color: 744
Section:
CANNONDALE PROPERTIES (314) 369-7542
Ad #
Section:
CANNONDALE PROPERTIES (314) 369-7542
Cust#
744
Section:
(314) 726-2004
(314) 727-4854
(314) 533-7340
6
84
668 Section:
Section:
Section:
CATHOLIC STUDENT CENTER 23 (314) 935-9191
Section:
6403
6426
Color:
4.00
8.00
4.00
8.00
3.00
5.00
15.00
5.25
15.75
3.00
5.25
15.75
3.00
5.25
15.75
Maplewood property OK
86.40
First 3 issues OK
96.00
Orientation Issue OK
144.00
Orientation Issue OK
127.57
Orientation Issue OK
170.10
Orientation, WB, & First Reg I OK
134.66
Orientation OK
Status: 3.00
5.25
15.75
Page Req#:
141.75
Orientation OK
Status: 3.00
Page Req#:
60.00
Status:
Page Req#:
SL
OK
Status:
Page Req#:
SL
Univ. City Property
Status: 3.00
SL
60.00
Status:
Page Req#:
Color: 6429
5.00
Page Req#:
SL
OK
Status: 2.00
SL
Orientation Issue
Status: 2.00
SL
Color: 6424
2.50
Page Req#:
Color: 6425
5.00
Page Req#: SL
60.00
Ad Text
Status: 2.00
SL
Color:
ASSOCIATION OF CHRISTIAN... 192 (314) 962-7026
6412
2.50
Page Req#:
Color:
ST. LOUIS HILLEL - S. CHEZR... 28 (314) 935-9038
6416
5.00
$ Value
Status: 2.00
SL
Color:
Section:
SALON B (314) 721-7271
178
Section:
THIRD BAPTIST CHURCH
6419
2.50
Page Req#:
Color:
Section:
WILLIAMS PHARMACY
SL
Color:
Section:
A CUT ABOVE THE REST
6432
2.00
Total Inches
Page Req#:
Color:
TREASURE AISLES ANTIQUE ... 494 (314) 647-6875
6433
Cols Inches
5.25
15.75
141.75 Status:
Orientation OK
Ads booked for certain dates (Display)
Date : 02/02/11 17:10 Page : 2 of 3
Date Range : 07/01/09 - 07/30/09 Sorted by : Ad Columns, Ad Depth
Customer FITZ'S ROOT BEER (314) 726-9555
316
6402
SL
499 Section:
(314) 772-9999
200
Section: 487 Section:
Section:
Section:
WU - DEPARTMENT OF MUSIC 122 (314) 935-5597
Section:
WU - OLIN BUSINESS SCHOOL 97 (314) 935-8735
Section:
BON APPETIT/WU - DINING S... 5 (314) 935-5028
Section:
6421
6423
6428
5.25
15.75
10.50
31.50
10.50
31.50
10.50
31.50
3.00
10.50
31.50
3.00
10.50
31.50
3.00
OK
170.10
Orientation, WB, First Regular OK
283.50
Orientation OK
378.00
Oreintaiton Issue 2009 OK
378.00
Orientation Issue OK
340.20
Orientation Issue OK
269.32
Orientation & WB Issue 2009 OK
10.50
31.50
269.32
Orientation & WB Issue 2009 OK
Status: 3.00
Page Req#:
Orientation, WB, & First Regul
Status:
Page Req#: SL
170.10
Status:
Page Req#:
Color: PROCESS
OK
Status:
Page Req#:
SL
Orientation Issue
Status: 3.00
SL
141.75
Status: 3.00
SL
Color: 6438
15.75
Page Req#:
Color: 6427
5.25
Page Req#:
Color:
OK
Status: 3.00
SL
Orientation & Welcome Back
Status: 3.00
SL
Color: 6413
15.75
Page Req#:
Color: 6407
5.25
Page Req#: SL
304.55
Ad Text
Status: 3.00
SL
$ Value
Status:
Page Req#:
Color:
STEVENSON'S HI-POINTE BP... 240 (314) 647-5005
6410
15.75
Spot RED 3.00
SL
Color:
REAL PROPERTY ASSOCIATES 648 (314) 361-1984
6408
5.25
Total Inches
Page Req#:
Color:
Section:
BED GUY (THE)
SL
Color:
WU - DEPT. OF TRANSPORTA... 193 (314) 935-7782
6414
Cols Inches 3.00
Color: Black + 1 colors Page Req#: 155
BIG SHARK BICYCLE COMP... (314) 862-1188
Page # Ed# Ins #:
Section:
PIZAZZ (314) 863-7709
Ad #
Section:
WU - DEAN STAHL (314) 935-5040
Cust#
Process
10.50
31.50
778.00 Status:
Orientation Issue OK
Ads booked for certain dates (Display)
Date : 02/02/11 17:10 Page : 3 of 3
Date Range : 07/01/09 - 07/30/09 Sorted by : Ad Columns, Ad Depth
Customer
Cust#
QUADRANGLE HOUSING CO... 388 (314) 935-9508
Section:
WU - KNIGHT CENTER (314) 935-8881
(913) 669-9556
(314) 290-8512
(636) 391-0499
(212) 244-4307
(314) 935-5923
378
Section:
6434
6409
6418
3.00
SL
672
6436
6430
6431
6411
6422
31.50
10.50
31.50
21.00
63.00
Spot Color 10.00
40.00
7.00
42.00
Process Color 6.00
10.50
63.00
378.00
Orientation 2009 OK
359.10
Orientation & Welcome Back OK
500.00
Orientation Issue OK
480.00
Orientation Issue 2009 OK
778.00
Orientation 2009 OK
583.38
Follett "Textbooks" #876628 OK
Status: 6.00
10.50
63.00
Page Req#: SL
OK
Status:
Page Req#: SL
Orientation & Welcome Back Iss
Status: 6.00
SL
269.32
Status:
4.00
Page Req#:
OK
Status:
Page Req#: SL
Orientation Issue 2009
Status:
3.00
Color: Black + 1 colors Page Req#: Grand Total
10.50
3.00
SL
Color: 191
31.50
Page Req#: SL
378.00
Ad Text
Status: 3.00
SL
Color: 61
10.50
Page Req#:
Color: PROCESS 2
31.50
$ Value
Status: 3.00
SL
Color: 76
10.50
Total Inches
Page Req#:
Color: Black + 1 colors Page Req#:
Section:
WU - PANHELLENIC COUNCIL
6435
Cols Inches
Page Req#:
Color:
Section:
BEAR NECESSITIES (314) 935-5071
418
Section:
ALLOY MEDIA AND MARKET...
SL
Color:
Section:
WU - OLIN LIBRARY (314) 935-6626
64
Section:
CENTURY ORTHODONTICS
6437
Color:
Section:
WU - CAREER CENTER (THE) (314) 935-8229
745
Section:
CENTER OF CLAYTON (THE)
Page # Ed# Ins #:
Color:
Section:
APPLE COMPUTER
Ad #
567.00
Orientation Issue OK
Status: 6.00
10.50
63.00
Spot Color 104.00
692.00 Status:
252.75
868.25
9,689.87
Orientation 2009 OK 32 Insertions 32 Ads
Ads booked for certain dates (Display)
Date : 02/02/11 17:12 Page : 1 of 4
Date Range : 07/01/10 - 07/30/10 Sorted by : Ad Columns, Ad Depth
Customer
Cust#
WU - DEPT. OF TRANSPORTA... 193 (314) 935-7782
Section:
WU - CALLING CENTER (314) 935-4924
(314) 533-7340
(618) 406-4681
512
84
740 Section:
(314) 862-1188
(212) 244-4307
(212) 244-4307
(314) 726-2004
Section:
6939
6928
6927
2
6926
6940
6923
6953 Color:
5.25
10.50
2.00
5.25
10.50
5.25
10.50
2.00
5.25
10.50
2.00
5.25
10.50
2.00
5.25
10.50
2.00
5.25
10.50
2.00
OK
295.00
1/4pg Starting Line Magazine OK
295.00
1/4 Starting Line OR Mag OK
295.00
1/4pg Starting Line OR OK
332.50
Commerce Bank "Your Money" 925 OK
332.50
Follett "Rent a Text" 926518 OK
295.00
1/4 pg Starting Line OR Mag OK
5.25
10.50
295.00
Starting Line Mag 1/4 pg OK
Status: 2.00
Page Req#:
1/4pg Starting Line OR Mag.
Status:
Page Req#: OR
275.00
Status:
Page Req#: OR
OK
Status:
Page Req#: OR
1/4 Starting Line OR Mag
Status:
Page Req#: OR
275.00
Status:
Page Req#: OR
OK
Status: 2.00
OR
1/4 Starting Line OR Mag
Status:
Page Req#:
Color: 812
10.50
Page Req#: OR
275.00
Ad Text
Status: 2.00
OR
Color: 178
5.25
Page Req#:
Color: 316
10.50
$ Value
Status: 2.00
OR
Color:
Section:
PAM'S BARBER STYLING (314) 925-8425
2
Section:
A CUT ABOVE THE REST
6931
5.25
Total Inches
Page Req#:
Color:
Section:
FITZ'S ROOT BEER (314) 726-9555
200
Section:
ALLOY MEDIA AND MARKET...
6932
2.00
OR
Color:
Section:
ALLOY MEDIA AND MARKET...
6938
Cols Inches
Page Req#:
Color:
Section:
BIG SHARK BICYCLE COMP...
OR
Color:
CITY COFFEEHOUSE & CREP... 8 (314) 862-2489
6937
Color:
Section:
TEXTBOOK GAME
Page # Ed# Ins #:
Color:
Section:
THIRD BAPTIST CHURCH
Ad #
5.25
10.50
295.00 Status:
1/4pg Starting Line Mag OK
Ads booked for certain dates (Display)
Date : 02/02/11 17:12 Page : 2 of 4
Date Range : 07/01/10 - 07/30/10 Sorted by : Ad Columns, Ad Depth
Customer
Cust#
CLAYTON & BIG BEND SERVI... 809 (314) 647-5005
Section:
Section:
Section:
PIZAZZ (314) 863-7709
499 Section:
Section:
(314) 862-6980
4
Section:
(314) 286-4658
(314) 935-6626
(314) 772-9999
768
76
6917
6929
6942
6925 Color:
5.25
10.50
2.00
5.25
10.50
5.25
10.50
2.00
5.25
10.50
2.00
5.25
10.50
2.00
5.25
10.50
3.00
10.50
31.50
4.00
OK
295.00
1/4pg Starting Line OR Mag OK
295.00
1/4pg Starting Line OR Mag OK
275.00
Starting Line Mag 1/4 pg OK
295.00
OR Magazine 1/4 pg OK
295.00
OR Starting Line Mag 1/4 pg OK
275.00
1/4pg Starting Line OR OK
5.25
21.00
475.00
1/2H Starting Line OR Mag OK
Status: 4.00
Page Req#:
1/4pg Starting Line OR Mag
Status:
Page Req#: OR
295.00
Status:
Page Req#: OR
OK
Status:
Page Req#: OR
1/4 Starting Line Mag
Status:
Page Req#: OR
295.00
Status:
Page Req#: OR
OK
Status: 2.00
OR
1/4 Starting Line Mag
Status:
Page Req#:
Color: 487
Section:
6915
10.50
Page Req#: OR
295.00
Ad Text
Status: 2.00
OR
Color:
Section:
BED GUY (THE)
6920
5.25
Page Req#:
Color:
Section:
WU - OLIN LIBRARY
6943
10.50
$ Value
Status: 2.00
OR
Color:
Section:
SAINT LOUIS SCIENCE CEN...
6945
5.25
Total Inches
Page Req#:
Color:
CATHOLIC STUDENT CENTER 23 (314) 935-9191
6946
2.00
OR
Color:
Section:
BLICK ART MATERIALS
6948
Cols Inches
Page Req#:
Color:
ST. LOUIS HILLEL - S. CHEZR... 28 (314) 935-9038
OR
Color:
GRACE UNITED METHODIST ... 27 (314) 863-1992
6949
Color:
TREASURE AISLES ANTIQUE ... 494 (314) 647-6875
Page # Ed# Ins #:
Color:
STEVENSON'S HI-POINTE BP... 240 (314) 647-5005
Ad #
5.25
21.00
495.00 Status:
Starting Line Mag 1/2V OK
Ads booked for certain dates (Display)
Date : 02/02/11 17:12 Page : 3 of 4
Date Range : 07/01/10 - 07/30/10 Sorted by : Ad Columns, Ad Depth
Customer
Cust#
WU - DEPARTMENT OF MUSIC 122 (314) 935-5597
Section:
CENTER OF CLAYTON (THE) (314) 290-8512
(314) 935-5040
(314) 935-8881
418
155
745
Section:
(314) 935-5071
61
Section:
(212) 244-4307
2
Section:
Section:
(913) 669-9556
Section:
6944
6954
6913
6952
6914 Color:
5.25
21.00
4.00
5.25
21.00
5.25
21.00
4.00
5.25
21.00
4.00
5.25
21.00
4.00
11.50
46.00
4.00
11.50
46.00
4.00
OK
475.00
1/2v Starting Line OR Mag OK
495.00
1/2V Starting Line OR Mag OK
475.00
1/2H Starting Line Mag OK
475.00
1/2V Starting Line Mag OK
1,092.50
Amazon "Textbooks Pay" 932675 OK
795.00
OR Back Cover OK
11.50
46.00
695.00
Full Pg Starting Line Mag OK
Status: 4.00
Page Req#:
1/2V Starting Line OR mag
Status:
Page Req#: OR
475.00
Status:
Page Req#: OR
OK
Status:
Page Req#: OR
1/2v Starting Line OR Mag
Status:
Page Req#: OR
495.00
Status:
Page Req#: OR
OK
Status: 4.00
OR
Starting Line Mag 1/2V
Status:
Page Req#:
Color: 64
21.00
Page Req#: OR
475.00
Ad Text
Status: 4.00
OR
Color:
Section:
APPLE COMPUTER
6947
5.25
Page Req#:
Color:
METROPOLIS CONDOMINIUMS 459 (314) 367-7755
6951
21.00
$ Value
Status: 4.00
OR
Color:
BON APPETIT/WU - DINING S... 5 (314) 935-5028
6936
5.25
Total Inches
Page Req#:
Color:
Section:
ALLOY MEDIA AND MARKET...
6935
4.00
OR
Color:
WU - OLIN BUSINESS SCHOOL 97 (314) 935-8735
6941
Cols Inches
Page Req#:
Color:
Section:
BEAR NECESSITIES
OR
Color:
GREAT CLIPS - HAMPTON & ... 811 (314) 724-5271
6921
Color:
Section:
WU - KNIGHT CENTER
Page # Ed# Ins #:
Color:
Section:
WU - DEAN STAHL
Ad #
11.50
46.00
895.00 Status:
OR Inside Front Cover OK
Ads booked for certain dates (Display)
Date : 02/02/11 17:12 Page : 4 of 4
Date Range : 07/01/10 - 07/30/10 Sorted by : Ad Columns, Ad Depth
Customer WU - CAMPUS CARD DEPT (314) 935-9518
89
6919
6950
6924
6930
6933
6934 Color: Grand Total
46.00
11.50
46.00
4.00
11.50
46.00
4.00
11.50
46.00
4.00
11.50
46.00
OR Starting Line Center Spread OK
675.00
OR Starting Line Center Spread OK
675.00
Starting Line Mag Full Pg OK
995.00
Starting Line Magazine Back Co OK
695.00
Starting Line First RH Page OK
Status: 4.00
11.50
46.00
Page Req#: OR
675.00
Status:
Page Req#: OR
OK
Status:
Page Req#: OR
OR Starting Lin Magazine Full
Status:
Page Req#: OR
675.00
Ad Text
Status: 4.00
OR
Color: 378
11.50
Page Req#:
Color: 283
46.00
$ Value
Status: 4.00
OR
Color: 805
11.50
Total Inches
Page Req#:
Color: 698
4.00
OR
Color:
Section:
Section:
6918
Cols Inches
Page Req#:
Color:
Section:
WU - CAREER CENTER (THE) (314) 935-8229
89
Section:
SAINT LOUIS ART MUSEUM (314) 655-5258
OR
Color:
810
CLARA PROPERTIES, LLC (773) 292-0800
6916
Section:
WINSLOW'S HOME (314) 725-7559
714
Section:
WU - GREEK LIFE (314) 935-5923
Page # Ed# Ins #:
Section:
WU - STUDENT UNION (314) 935-5916
Ad #
Section:
WU - STUDENT UNION (314) 935-5916
Cust#
675.00
Full Pg Starting Line OR Mag OK
Status: 6.00
21.00
126.00
Page Req#:
675.00 Status:
127.00
305.00
1,052.00
19,427.50
Full Pg Starting Line OR Mag OK 41 Insertions 41 Ads
Are you ready for a
Fresh Start? MORE THAN
, 6000 NEW FRESHMEN will soon be arriving on campus for Fall Semester. Welcome these new customers and their families with your ad in The Daily Collegian.
Fresh Start is a special edition of The Daily Collegian that is mailed to all incoming Universiy Park freshmen. This section will be inserted into The Daily Collegian on Wednesday, Aug. 5 and mailed to this brand new eager audience. The Fresh Start special section will not be delivered on campus. Advertising in Fresh Start is a great opportunity to reach out to thousands of potential customers and their families before they even get onto the Penn State campus! It’s a sure thing. Our independent market research found that 70 percent of incoming freshmen said they read the issue of Fresh Start they received in the mail.
Fresh Start Ad Deadline: 4 p.m. Wednesday, July 29 Regular Daily Ad Deadline: Monday, Aug. 3 Publication Date: Wednesday, Aug. 5
Collegian T H E
D A I L Y
123 S. Burrowes St. State College, PA 16801
Speak with your Account Executive today or call 814-865-2531 for more information.
Creator : Dr dragonartz.wor
“Should I Advertise in Fresh Start?”
The Dailyy
Colleg n Hit your target audience
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2008-2009 Advertising Rates for The Daily Collegian
Display Open Rate: $12.80 per column inch Monthly Discounts 2 to 25.5 inches/month 26 to 50.5 inches/month 51 to 75.5 inches/month 76 to 100.5 inches/month 101 to 150.5 inches/month 151 to 200.5 inches/month 201 or more inches/month
Contract Rates 500 or more inches annually $10.70 1,000 or more inches annually $10.55 1,500 or more inches annually $10.35 2,000 or more inches annually $10.20 3,000 or more inches annually $9.95 4,000 or more inches annually $9.60 6,000 or more inches (earned rate) $9.30
$12.80 $11.90 $11.60 $11.20 $10.90 $10.65 $10.50
Tuesday Coupon Corner: $65.75 Crossword Sponsorship: $35.20 Sudoku Sponsorship: $43.50 (on Display Classified page) Horoscope Sponsorship: $50 (on Display Classified page)
Display Classified Open Rate: $14.70 Monthly DC discount rate: $12.80 Rates are per column inch, per issue
Color Rate Information Color Rates 1 spot color 2 spot colors 3 spot colors Process Color $285 I L Y
Collegian T
H
E
D
A
814-865-2531
$150 $217 $285
Rates effective 8/16/09. Rates subject to change.
Penn State's Student Newspaper since 1887
2008-2009
2009-2010 Advertising Rates for The Daily Collegian
Display Open Rate: $12.80 per column inch Monthly Discounts 2 to 25.5 inches/month 26 to 50.5 inches/month 51 to 75.5 inches/month 76 to 100.5 inches/month 101 to 150.5 inches/month 151 to 200.5 inches/month 201 or more inches/month
Contract Rates 500 or more inches annually $10.70 1,000 or more inches annually $10.55 1,500 or more inches annually $10.35 2,000 or more inches annually $10.20 3,000 or more inches annually $9.95 4,000 or more inches annually $9.60 6,000 or more inches (earned rate) $9.30
$12.80 $11.90 $11.60 $11.20 $10.90 $10.65 $10.50
Tuesday Coupon Corner: $65.75 Crossword Sponsorship: $35.20 Sudoku Sponsorship: $43.50 (on Display Classified page) Horoscope Sponsorship: $50 (on Display Classified page)
Display Classified Open Rate: $14.70 Monthly DC discount rate: $12.80 Rates are per column inch, per issue
Color Rate Information Color Rates 1 spot color 2 spot colors 3 spot colors Process Color $285 I L Y
Collegian T
H
E
D
A
814-865-2531
$150 $217 $285
Rates effective 8/16/09. Rates subject to change.
Penn State's Student Newspaper since 1887
2009-2010
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010
Page 1 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
NAME
Units
Statunits
AMOUNT
Units
Statunits
AMOUNT
ClientName: A Basket Full A Basket Full TOTAL ClientName: A Basket Full
11.00
11.00
140.80
11.00
11.00
140.80
0.00
0.00
11.00 11.00 ClientName: A Woman's Concern A Woman's Concern 0.00 0.00 TOTAL ClientName: A Woman's Concern 0.00 0.00 ClientName: Alloy Media and Marketing Alloy Media and Marketing 126.00 126.00 TOTAL ClientName: Alloy Media and Marketing 126.00 126.00 ClientName: American Campus Communities American Campus Communities 31.50 31.50 TOTAL ClientName: American Campus Communities 31.50 31.50 ClientName: Appalachian Ski & Outdoor Appalachian Ski & Outdoor 31.50 31.50 TOTAL ClientName: Appalachian Ski & Outdoor 31.50 31.50 ClientName: Associated Student Activ Associated Student Activ 181.00 181.00 TOTAL ClientName: Associated Student Activ 181.00 181.00
140.80
11.00
11.00
140.80
0.00
0.00
0.00
8.00
8.00
102.40
-8.00
-100.00
0.00
8.00
8.00
102.40
-8.00
-100.00
1845.90
138.00
138.00
2265.30
-12.00
-8.70
1845.90
138.00
138.00
2265.30
-12.00
-8.70
313.43
0.00
0.00
0.00
31.50
100.00
313.43
0.00
0.00
0.00
31.50
100.00
337.05
0.00
0.00
0.00
31.50
100.00
337.05
0.00
0.00
0.00
31.50
100.00
1896.68
244.00
244.00
2414.32
-63.00
-25.82
1896.68
244.00
244.00
2414.32
-63.00
-25.82
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Units
Statunits
ClientName: Aux & Business Services 10-11 Aux & Business Services 10103.00 103.00 11 TOTAL ClientName: Aux & Business Services 10-11 103.00 103.00 ClientName: Bells Greek Pizza Bells Greek Pizza 10.00 10.00 TOTAL ClientName: Bells Greek Pizza 10.00 10.00 ClientName: Bryce Jordan Ctr Concerts Bryce Jordan Ctr Concerts 315.00 315.00 TOTAL ClientName: Bryce Jordan Ctr Concerts 315.00 315.00 ClientName: C E R A 31.50 31.50 C E R A TOTAL ClientName: C E R A 31.50 31.50 ClientName: Campus Media Group, Inc Campus Media Group, Inc 60.00 60.00 TOTAL ClientName: Campus Media Group, Inc 60.00 60.00 ClientName: Career Serv 09-10 Career Serv 09-10 0.00 0.00
Page 2 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
AMOUNT
Units
Statunits
AMOUNT
1024.85
0.00
0.00
0.00
103.00
100.00
1024.85
0.00
0.00
0.00
103.00
100.00
128.00
0.00
0.00
0.00
10.00
100.00
128.00
0.00
0.00
0.00
10.00
100.00
3524.50
0.00
0.00
0.00
315.00
100.00
3524.50
0.00
0.00
0.00
315.00
100.00
487.05
18.00
18.00
230.40
13.50
75.00
487.05
18.00
18.00
230.40
13.50
75.00
1164.00
0.00
0.00
0.00
60.00
100.00
1164.00
0.00
0.00
0.00
60.00
100.00
0.00
252.00
252.00
2646.00
-252.00
-100.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Units
Statunits
TOTAL ClientName: Career Serv 09-10 0.00 ClientName: Career Services 10-11 Career Services 10-11 126.00 TOTAL ClientName: Career Services 10-11 126.00 ClientName: Cartridge World SC Cartridge World SC 7.50 TOTAL ClientName: Cartridge World SC 7.50 ClientName: CATA 11.00 CATA TOTAL ClientName: CATA 11.00 ClientName: Center for Performing Art 126.00 Center for Performing Art TOTAL ClientName: Center for Performing Art 126.00 ClientName: Center For Women Students Center For Women Students 15.00 TOTAL ClientName: Center For Women Students 15.00 ClientName: Centre Peace Centre Peace 4.00
Page 3 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
AMOUNT
Units
Statunits
AMOUNT
0.00
0.00
252.00
252.00
2646.00
-252.00
-100.00
126.00
1323.00
0.00
0.00
0.00
126.00
100.00
126.00
1323.00
0.00
0.00
0.00
126.00
100.00
7.50
89.25
7.50
7.50
96.00
0.00
0.00
7.50
89.25
7.50
7.50
96.00
0.00
0.00
11.00
140.80
11.00
11.00
140.80
0.00
0.00
11.00
140.80
11.00
11.00
140.80
0.00
0.00
126.00
1570.20
126.00
126.00
1285.20
0.00
0.00
126.00
1570.20
126.00
126.00
1285.20
0.00
0.00
15.00
192.00
8.00
8.00
102.40
7.00
87.50
15.00
192.00
8.00
8.00
102.40
7.00
87.50
4.00
51.20
4.00
4.00
47.60
0.00
0.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Page 4 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
Units
Statunits
AMOUNT
Units
Statunits
AMOUNT
4.00
4.00
51.20
4.00
4.00
47.60
0.00
0.00
31.50
31.50
591.85
0.00
0.00
0.00
31.50
100.00
31.50
31.50
591.85
0.00
0.00
0.00
31.50
100.00
4.00
51.20
0.00
0.00
0.00
4.00
100.00
4.00
51.20
0.00
0.00
0.00
4.00
100.00
4.00
51.20
0.00
0.00
0.00
4.00
100.00
4.00
51.20
0.00
0.00
0.00
4.00
100.00
0.00
0.00
2.00
2.00
25.60
-2.00
-100.00
0.00
0.00
2.00
2.00
25.60
-2.00
-100.00
28.50
556.15
0.00
0.00
0.00
28.50
100.00
28.50
556.15
0.00
0.00
0.00
28.50
100.00
63.00
955.95
63.00
63.00
1015.80
0.00
0.00
TOTAL ClientName: Centre Peace ClientName: Crisp Crisp TOTAL ClientName: Crisp
ClientName: Custom Alterations Custom Alterations 4.00 TOTAL ClientName: Custom Alterations 4.00 ClientName: Custom Shoe Repair 4.00 Custom Shoe Repair TOTAL ClientName: Custom Shoe Repair 4.00 ClientName: Dirt Busters 0.00 Dirt Busters TOTAL ClientName: Dirt Busters 0.00 ClientName: Fullington Trailways Fullington Trailways 28.50 TOTAL ClientName: Fullington Trailways 28.50 ClientName: Giant Foods Giant Foods 63.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Page 5 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
Units
Statunits
AMOUNT
Units
Statunits
AMOUNT
63.00
63.00
955.95
63.00
63.00
1015.80
0.00
0.00
11.00
11.00
140.80
11.00
11.00
140.80
0.00
0.00
11.00
11.00
140.80
11.00
11.00
140.80
0.00
0.00
0.00
252.00
252.00
3080.00
-252.00
-100.00
0.00
252.00
252.00
3080.00
-252.00
-100.00
1197.00
0.00
0.00
0.00
126.00
100.00
1197.00
0.00
0.00
0.00
126.00
100.00
0.00
94.50
94.50
1057.20
-94.50
-100.00
0.00
94.50
94.50
1057.20
-94.50
-100.00
0.00
40.00
40.00
422.00
-40.00
-100.00
0.00
40.00
40.00
422.00
-40.00
-100.00
TOTAL ClientName: Giant Foods ClientName: Herwig's Herwig's TOTAL ClientName: Herwig's
ClientName: Info Tech Services Info Tech Services 0.00 0.00 TOTAL ClientName: Info Tech Services 0.00 0.00 ClientName: Intercollegiate Athletics10-11 126.00 126.00 Intercollegiate Athletics10-11 TOTAL ClientName: Intercollegiate Athletics10-11 126.00 126.00 ClientName: Intercollegiate Athletics2010 0.00 0.00 Intercollegiate Athletics2010 TOTAL ClientName: Intercollegiate Athletics2010 0.00 0.00 ClientName: Kaplan Test Prep & Admissions Kaplan Test Prep & 0.00 0.00 Admissions TOTAL ClientName: Kaplan Test Prep & Admissions 0.00 0.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Units
ClientName: Keystone Ministeries Keystone Ministeries 12.00 TOTAL ClientName: Keystone Ministeries 12.00 ClientName: Lantrix, Inc Lantrix, Inc 27.00 TOTAL ClientName: Lantrix, Inc 27.00 ClientName: Lion and Cub Clothing Lion and Cub Clothing 10.00 TOTAL ClientName: Lion and Cub Clothing 10.00 ClientName: Lion Line Lion Line 31.50 TOTAL ClientName: Lion Line 31.50 ClientName: Local Transient 2010-11 Local Transient 2010-11 10.00 TOTAL ClientName: Local Transient 2010-11 10.00 ClientName: Madisons Hat'r Madisons Hat'r 8.00 TOTAL ClientName: Madisons Hat'r 8.00
Page 6 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
Statunits
AMOUNT
Units
Statunits
AMOUNT
12.00
153.60
18.00
18.00
230.40
-6.00
-33.33
12.00
153.60
18.00
18.00
230.40
-6.00
-33.33
27.00
603.60
0.00
0.00
0.00
27.00
100.00
27.00
603.60
0.00
0.00
0.00
27.00
100.00
10.00
266.00
0.00
0.00
0.00
10.00
100.00
10.00
266.00
0.00
0.00
0.00
10.00
100.00
31.50
302.40
0.00
0.00
0.00
31.50
100.00
31.50
302.40
0.00
0.00
0.00
31.50
100.00
10.00
112.00
0.00
0.00
0.00
10.00
100.00
10.00
112.00
0.00
0.00
0.00
10.00
100.00
8.00
102.40
0.00
0.00
0.00
8.00
100.00
8.00
102.40
0.00
0.00
0.00
8.00
100.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Units
Statunits
ClientName: McKinney Properties Inc McKinney Properties Inc 31.50 TOTAL ClientName: McKinney Properties Inc 31.50 ClientName: McLanahan's Self Service McLanahan's Self Service 0.00 TOTAL ClientName: McLanahan's Self Service 0.00 ClientName: Media X Media X 63.00 TOTAL ClientName: Media X 63.00 ClientName: Nittany Notes Nittany Notes 16.50 TOTAL ClientName: Nittany Notes 16.50 ClientName: Noll Lab Noll Lab 15.00 TOTAL ClientName: Noll Lab 15.00 ClientName: Northland Recreation Cent Northland Recreation Cent 0.00 TOTAL ClientName: Northland Recreation Cent 0.00
Page 7 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
AMOUNT
Units
Statunits
AMOUNT
31.50
337.05
0.00
0.00
0.00
31.50
100.00
31.50
337.05
0.00
0.00
0.00
31.50
100.00
0.00
0.00
63.00
63.00
959.10
-63.00
-100.00
0.00
0.00
63.00
63.00
959.10
-63.00
-100.00
63.00
922.95
0.00
0.00
0.00
63.00
100.00
63.00
922.95
0.00
0.00
0.00
63.00
100.00
16.50
176.55
16.50
16.50
176.55
0.00
0.00
16.50
176.55
16.50
16.50
176.55
0.00
0.00
15.00
477.00
15.00
15.00
178.50
0.00
0.00
15.00
477.00
15.00
15.00
178.50
0.00
0.00
0.00
0.00
4.00
4.00
51.20
-4.00
-100.00
0.00
0.00
4.00
4.00
51.20
-4.00
-100.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Units
Statunits
ClientName: P2P Computer Solutions P2P Computer Solutions 0.00 0.00 TOTAL ClientName: P2P Computer Solutions 0.00 0.00 ClientName: Penn State Bookstore/Fisher Assoc Penn State 0.00 0.00 Bookstore/Fisher Assoc TOTAL ClientName: Penn State Bookstore/Fisher Assoc 0.00 0.00 ClientName: Penns Cave Penns Cave 10.50 10.50 TOTAL ClientName: Penns Cave 10.50 10.50 ClientName: Philly Pretzel Factory 0.00 0.00 Philly Pretzel Factory TOTAL ClientName: Philly Pretzel Factory 0.00 0.00 ClientName: Prepaid National Direct 2011 Prepaid National Direct 63.00 63.00 2011 TOTAL ClientName: Prepaid National Direct 2011 63.00 63.00 ClientName: PS Golf Courses PS Golf Courses 16.00 16.00
Page 8 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
AMOUNT
Units
Statunits
AMOUNT
0.00
15.00
15.00
153.60
-15.00
-100.00
0.00
15.00
15.00
153.60
-15.00
-100.00
0.00
63.00
63.00
642.60
-63.00
-100.00
0.00
63.00
63.00
642.60
-63.00
-100.00
134.40
0.00
0.00
0.00
10.50
100.00
134.40
0.00
0.00
0.00
10.50
100.00
0.00
6.00
6.00
76.80
-6.00
-100.00
0.00
6.00
6.00
76.80
-6.00
-100.00
1015.80
0.00
0.00
0.00
63.00
100.00
1015.80
0.00
0.00
0.00
63.00
100.00
204.80
16.00
16.00
153.60
0.00
0.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Page 9 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
Units
Statunits
AMOUNT
Units
Statunits
AMOUNT
16.00
16.00
204.80
16.00
16.00
153.60
0.00
0.00
69.00
69.00
1150.50
55.00
55.00
788.00
14.00
25.45
69.00
69.00
1150.50
55.00
55.00
788.00
14.00
25.45
10.00
128.00
10.00
10.00
128.00
0.00
0.00
10.00
128.00
10.00
10.00
128.00
0.00
0.00
12.00
128.40
24.00
24.00
256.80
-12.00
-50.00
12.00
128.40
24.00
24.00
256.80
-12.00
-50.00
63.00
674.10
94.50
94.50
996.98
-31.50
-33.33
63.00
674.10
94.50
94.50
996.98
-31.50
-33.33
10.00
107.00
0.00
0.00
0.00
10.00
100.00
10.00
107.00
0.00
0.00
0.00
10.00
100.00
0.00
0.00
8.00
8.00
102.40
-8.00
-100.00
TOTAL ClientName: PS Golf Courses ClientName: PSU Know How PSU Know How TOTAL ClientName: PSU Know How
ClientName: Rita's Water Ice Rita's Water Ice 10.00 TOTAL ClientName: Rita's Water Ice 10.00 ClientName: State Theatre 12.00 State Theatre TOTAL ClientName: State Theatre 12.00 ClientName: Student Book Store 63.00 Student Book Store TOTAL ClientName: Student Book Store 63.00 ClientName: Subway Restaurant Subway Restaurant 10.00 TOTAL ClientName: Subway Restaurant 10.00 ClientName: Sydney Mac Sydney Mac 0.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Page 10 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
Units
Statunits
AMOUNT
Units
Statunits
AMOUNT
0.00
0.00
0.00
8.00
8.00
102.40
-8.00
-100.00
0.00
0.00
0.00
6.00
6.00
76.80
-6.00
-100.00
0.00
0.00
0.00
6.00
6.00
76.80
-6.00
-100.00
30.00
30.00
534.75
28.00
28.00
299.60
2.00
7.14
30.00
534.75
28.00
28.00
299.60
2.00
7.14
15.00
160.50
0.00
0.00
0.00
15.00
100.00
15.00
160.50
0.00
0.00
0.00
15.00
100.00
0.00
0.00
15.00
15.00
192.00
-15.00
-100.00
0.00
0.00
15.00
15.00
192.00
-15.00
-100.00
0.00
0.00
11.00
11.00
140.80
-11.00
-100.00
0.00
0.00
11.00
11.00
140.80
-11.00
-100.00
0.00
0.00
15.00
15.00
178.50
-15.00
-100.00
TOTAL ClientName: Sydney Mac ClientName: Tan Matters Tan Matters TOTAL ClientName: Tan Matters ClientName: Ultimate Tans Ultimate Tans TOTAL ClientName: Ultimate Tans
30.00 ClientName: Univ Health Services 15.00 Univ Health Services TOTAL ClientName: Univ Health Services 15.00 ClientName: We Wash It 0.00 We Wash It TOTAL ClientName: We Wash It 0.00 ClientName: Webster's Bookstore Café Webster's Bookstore Café 0.00 TOTAL ClientName: Webster's Bookstore Café 0.00 ClientName: Woman's Health/Exercise Woman's Health/Exercise 0.00
Collegian Inc. Comparative Data Mining Report 2008 inches year to year
1/25/2011 2:25:59 PM UserName -candy heckard
Curr 08/04/10 8/4/2010 NAME
Units
TOTAL ClientName: Woman's Health/Exercise 0.00 REPORT TOTAL 1981.00
Page 11 of 11
Comp 08/05/09 8/5/2009
Comparative Curr Comp Statunits Statunits DIFF VAL DIFF %
Statunits
AMOUNT
Units
Statunits
AMOUNT
0.00
0.00
15.00
15.00
178.50
-15.00
-100.00
1981.00
25464.66
1773.00
1773.00
20994.85
208.00
11.73
Ledger Code: - A Pubs: - TDC Transactions: - 100,101,102,109,300,301,104,106,220,103,107, 200
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Steph Witt/Collegian
THE DAILY COLLEGIAN | PUBLISHED INDEPENDENTLY BY STUDENTS AT PENN STATE
WEDNESDAY, AUG. 5, 2009
Editor: Involvement the key to college By Rossilynne Skena
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DON’T MEAN TO SCARE YOU, DEAR FRESH-
man, but Penn State can eat you alive. I’ve seen many a freshman — some friends included — fall victim to Penn State’s vicious jaws. MY OPINION They stumble into a frightening cycle — one that starts with eating wraps from Fresh Express every night alone in an East Halls dorm room. The next phase includes doing laundry on a Friday night. Then there’s the insatiable desire to go home every weekend — even if it means a five-hour Greyhound trip. Don’t let it happen to you. Three years ago, I graduated from
a high school where many of the graduating students came to Penn State. Now that same class is entering senior year. Some of us are entering this year with a few flesh wounds. Others of us are becoming seniors unscathed by the first three years of college. And still others aren’t in State College anymore, after deciding Happy Valley just wasn’t happy enough. Here’s the key to making sure it doesn’t happen to you: Get involved. Some of you will be lucky to meet a dorm full of people you’ll befriend. Sorry, but others of you won’t. No matter what your interests are, there’s something here for you. You just have to find it. Interested in body painting? There’s a Body Painters Guild. Like Bigfoot? Yup, there’s a Bigfoot Society. Fan of Pittsburgh sports teams? Join Penn State’s Pittsburgh Fan Club. Whatever your interests are —
from greek life to campus bible groups to Bigfoot — you can find people here who share the same passion. For me, those people toil all afternoon in a basement office devoid of sunlight debating comma rules and putting out a professional-quality daily newspaper. I couldn’t be happier. It’s easy to look back as a senior and see that it wasn’t classes or campus living that became the most formative experiences of my college career. I’ve realized it’s a student organization that has shaped me during these college years. For me, it’s the Collegian. I hope you have that same kind of experience in whatever your interest is. And that’s where we at the Collegian come in. The newsprint on your fingertips right now is from Fresh Start, a magazine we publish each year formally welcoming hordes of freshmen to our campus. The articles are written by students
who have experienced the same things you will when you get to campus. We’ll tell you what you need to know before you get here and what to do after you’ve moved into your dorm room. Trust us, we’ve been there before. Every day the Collegian documents what happens at Penn State and in State College. We’ll showcase student groups, give you sports updates and tell you about events on campus and downtown. Check our award-winning Web site to keep up with breaking news, to watch videos and to view photo galleries. If you like what you’re seeing in the Collegian, at Penn State or downtown — or if you don’t — write us a letter to the editor. We’d be happy to have you join the conversation. The countdown to the first day of classes is on. Along with checking everything off on your packing list (there’s a list in the magazine in case you don’t have one), be sure to read Fresh Start. And
make sure to tuck this magazine into your backpack to take to Penn State with you. Fresh Start is chock full of everything from where to study, how to get around campus and an events calendar — all are ready to be clipped out and tacked onto your bulletin board. When you get here, get involved. Read your daily campus newspaper. Be sure to pick up Venues, your weekend preview magazine. It’ll be tucked inside the Collegian every Thursday. Find something you love, find people you love. And if you do, I promise that three years from now, you’ll enter senior year at Penn State without a scratch.
Rossilynne Skena is a senior majoring in journalism and women’s studies and is The Daily Collegian’s editor in chief. Her e-mail address is editorinchief@psucollegian.com.
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Division 4 – Best Sales Increase of a Special Section – 4c Strategies: ATTITUDE Every second summer session, The Daily Collegian begins publishing daily. The initial quotas are unintimidating at 30, 40, 60 inches. It allows the new business manager to calmly develop her strategic direction for the new academic year. But by the fifth week, the BM and the characteristically small summer sales force face their greatest challenge – Fresh Start. Fresh Start is our special, annual publication that is mailed to all incoming University Park freshman. It’s a favorite among new students – over 70 percent of incoming freshman report to have read the issue of Fresh Start they received in the mail. And it’s a moneymaker for the paper. It can set the Business Division for a strong or mediocre fall semester. Last year’s team sold 1,635 inches. It was a seemingly impossible goal. We had a team of seven (including the BM) selling this summer. Not the 20+ sales force we typically have in the fall and spring semesters. So we had to focus on this publication from Day 1. And we did. The quota was written on every weekly meeting agenda, featured on whiteboards within the office, and we discussed selling points and strategies weekly. We also made a commitment to highlight the small successes we earned each day. Because if we began the tremendous Fresh Start effort defeated from daily quotas and operations, success would be difficult. So we publicly shared our successes by writing them on our office success board. It instilled the attitude of focusing on the positives. And we did finish in the positive – mentally and financially. Some may argue attitude isn’t a valid strategy. But I passionately counter it is. As the sales mongers we all are, we know that “impossible” must be removed from our vocabularies entirely. And that’s an attitude shift. Focusing on the positives and facing each day with shear determination will lead to success. It at least inspired our $5,041.60 increase.
Kelsey Thompson Collegian Inc. Business Manager
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Best Sales Increase of a Special Section Washington University in St. Louis Student Life Newspaper
As a newspaper that generates an average of $2,000 per issue on our regular issues, we heavily rely on a few of our annual special sections that generate considerably more. Our summer orientation issue has always been a big revenue generator, averaging around $16,000 in sales every year. However in 2009, due to the economy, only $9,689.87 in sales was generated. (Please see attached graph showing year-to-year orientation issue sales from 2006-2010.) Shortly after, we began planning an overhaul of the orientation issue. We decided to completely change the format of the issue. It went from our standard broadsheet format to a magazine format with a glossy cover and higher quality newsprint with full color throughout the inside pages. We included full color in the cost instead of charging extra for it and actually reduced the rates compared to what they were for the 2009 issue. Customers could now purchase a full color quarter page ad ($295) in the 2010 issue for less than a quarter page black and white ad ($378) in the 2009 issue. (Please see attached sales sheets from both years for full rate comparison.) We also gave the magazine a new name. No longer was it just the Student Life Orientation Issue, it was now the Starting Line since it is geared toward incoming freshman getting ready to embark on their first year of college. In order to sell the new format to customers, we printed up color post cards to mail them to clients with a mock up of the front cover playing up the free color and the starting price and directing them to our online rates to get more details. To follow up we emailed them the flyer with the full details on it. We knew selling the new format to customers without anything to show how the finished product would look would be a challenge. We were extremely pleased to find out it was one we would overcome with a 50% sales increase from 2009 to 2010. Not only did the $19, 427.50 in sales beat 2009, it takes the record for the most sales generated for the orientation issue ever! It was such a success we have already begun putting out information for the Finish Line, formerly known as the Student Life Commencement Issue, geared toward graduating seniors.
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CNBAM Entry Best Sales Increase of a Special Section Tim Gheen UNC Charlotte – University Times The goal every issue is to outsell the previous year’s issue and this year we not only outsold the Survival Guide we crushed last year’s number by more than 33%! I am proud to say we achieved this success though the efforts of a dedicated, hard working and persistent staff. The academic year was coming to a close and it would have been easy to let sales slip and focus only on summer’s quick approach. Thankfully, our account executives did not let that happen, but continued to press for sales and work diligently on surpassing the sales goal for the 2010 Survival Guide issue. One tool we used to stay on tract was the sales checklist. With so much going on at the end of the semester, the checklists were vital in helping keep our reps on top of each sale. The checklists helped the reps gauge their progress with each client and had important objectives on it such as signature obtained, production request filled, and ad received. These checklists were also important for me and our advisor to keep track of what we still needed from each client. By using the checklists, my advisor and I were able to avoid hunting down ads or retrieving signatures once the account executives had left for the summer. Also, the checklists motivated the reps to sell more by serving as a reminder that they had a paycheck at stake. It was clear to the account executives that the objectives on the checklist had to be completed in order for them to earn commission the sales they made.
We also got an early start on selling for the Survival Guide this year. We usually start about a month before the end of the semester, but this year a few of the account executives took on the challenge a bit earlier and it paid off. The early start gave them time to make more sales and gave them ample time to collect all they necessary documentation required on the checklists. This allowed for a less stressful, more organized, and more successful workflow for our reps. The continued persistence of the account executives through the last weeks of the school year was also a major contributing factor for boasting a 33.45% increase in our 2010 Survival Guide’s numbers. They put in a lot of work selling the issue and making sure all of the items on their checklist were completed. Despite the fact summer break was just around the corner, the students never lost sight of the job at hand. They continued to follow up on leads, work with clients and the design team to ensure all the ads were up to the expected standards, and complete all the required paperwork for each sale. Due to their persistence the Survival Guide went smoothly and successfully. The way we performed this year for our Survival Guide, dramatically increasing sales from last year, is definitely a tribute to the hard work and determination put forth by the sales team. We certainly plan to expand on the trend of increasing our special section sales by implementing some of the procedures we used this year and by trying new methods. I have every confidence our team will continue to make it happen.
Survival Guide 2009 vs 2010 33.45% Increase
2010
2009
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Survival Guide
5000
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15000
20000
2009
2010
15342.25
20475.5
25000