2011-5c-4

Whole burgers. half price. tuesdays.

3009 s. university dr. | 817.927.5522 | dutchshamburgers.com

January 15, 2010 This letter of reference is written on behalf of Amanda Ringel.

I have known Amanda for the last three years while I was a design advisor and mentor for the staff of the Daily Skiff, the Texas Christian University student newspaper.

In her role as a designer, I was impressed with her enthusiasm, creativity and dedication.

She accepted assignments with a professional and inquisitive nature.

She had a natural sense of creativity and employed a balanced and thoughtful approach to her work.

These skills allowed her to produce accurate and quality results.

Amanda was open to criticism and sought feedback to improve her work.

In her management position, Amanda gave consistent and clear instruction and guidance to those who worked for her. She was a responsible and diligent design director and was neither tentative nor abrasive in her approach. She worked well with editors and other staff members, always keeping a clear line of communication open.

Amanda had a confident and good nature that gave way to a well-rounded and positive personality.

From what I have observed, the relationships she created with students outside of the newsroom were genuine and amiable.

In talking with other professors, their opinions of Amanda are similar to mine.

Amanda would be a great addition to any organization.

She is a resourceful and dedicated performer who will excel when given the opportunity.

Please contact me if you have any questions.

Sincerely yours,

Broc Sears Professional in Residence for New Media Texas Christian University Schieffer School of Journalism b.sears@tcu.edu O 817.257.5052

C A R LY H O O V E R The University Daily Kansan 2010 DESIGNER of the YEAR NOMINEE College Newspaper Business & Advertising Managers, Inc.

C A R LY H O O V E R

L E T T E R O F R E C O M M E N DAT I O N

The University Daily Kansan

Dear CNBAM Judges, It’s a great pleasure to write to you today to recommend and endorse Carly Hoover for College Newspapers Business and Advertising Managers Designer of the Year.

Carly has been a designer with The Kansan since the Spring of 2009 and has consistently proven to possess not only the highest caliber of design skills but also one of the most outstanding work ethics that I’ve ever come across.

As a designer one cannot help but be impressed by her versatility. Whether one asks Carly to design a campaign for a local optometrist, a full-page ad for a Kansan promotion or the rate card itself Carly handles each project with a unique style but also with the highest level of skill that one could ask of any designer be they a college student or a professional. Carly truly understands that an ad must appeal not only to the advertiser but also to the audience that will be viewing it as well. She truly understands the target audience that her designs will be seen by and thus tailors them to be appealing to the eye but also to draw an immediate response as well.

Carly’s work for The Kansan this past year has been absolutely outstanding. For our Back to School issue this summer Carly was faced with a seemingly insurmountable list of tasks as the ad staff sold a record amount of revenue into the issue and thus a record number of ads as well. In a week and a half period Carly herself needed to design five different ads promoting our Hawk ticket promo, the cover to our Menu Guide, several ads for the menu guide, a 18”x24” full-color football schedule poster and the entire rate card for The Kansan along with helping out on random ads here and there. I myself wondered if Carly would crack under the pressure but instead she produced work that was even better than her normal excellence. As creative director the rest of her creative staff fed off of her energy and work ethic and worked night and day until every single ad for Back to School was created. This energy has carried over to the Fall as well and has set the bar for all future creative staffs.

In my opinion when you consider Carly’s skill, attitude and leadership she makes the perfect combination for Ad Designer of the Year. She herself has been a major factor in our success as an organization this past year and I hope you will see fit to reward her efforts with this prestigious award.

Sincerely,

Jon Schlitt Sales and Marketing Adviser The University Daily Kansan

C A R LY H O O V E R

L E T T E R O F R E C O M M E N DAT I O N

The University Daily Kansan

Dear CNBAM judges: It is my privilege to recommend that my friend and peer, Carly Hoover, be named the CNBAM Designer of the Year.

In 2010, I watched Carly develop as a designer and as a leader at The University Daily Kansan.

During the spring semester, Carly served as a Zone Creative, managing an entire sales team’s list of clients. She serviced each of her five sales reps’ lists, each with more than 25 local, regional and national clients. She amazed not only her zone, but also our entire staff with the work that she produced. It was clear that she had an amazing talent, and on top of that she had the ability to produce fantastic work on any deadline. She dedicated a substantial amount of time not just designing, but also getting to know the business personally. She worked one-on-one with many of her reps to produce great advertising campaigns that spoke to our target audience. She quickly became a fellow problem-solver. Her zone team loved her and her clients were always impressed.

It is safe to say that the job of selling campaigns became much easier after she had a hold of the accounts.

During the summer semester, Carly served as Creative Director. She was in charge of training two brand new design hires, as well as working on all the promotional material for The Summer Kansan. As the summer Creative Director, Carly was responsible for a massive amount of work as the annual Back To School edition and all of its subsequent promotions and materials came into play.

Carly also had to help new creatives build their own campaigns, all while working a second job.

Finally, as a summer project, Carly also totally redesigned The Kansan’s rate card and media kit.

This was a massive task, and in order to hit final deadline she had to work many extra hours and take up much of any free time she may have had. While all of this responsibility placed on Carly was fantastic for The Kansan, it surely must have been quite daunting to someone serving her first semester as Creative Director. However, Carly never backed down. If anything, that Carly was able to produce such an amazing rate card (attached) and summer promotional materials is even more impressive.

This fall, I had the privilege of working with Carly one-on-one as I served as Advertising Director.

Because of all her hard work in the summer, The Kansan already had a huge leg up in rebranding itself to clients. Our new staff business cards, sales sheets and promotional materials all reflected the design of the rate card, delivering a consistent image to each of our clients. Carly’s next task was to rebrand The Kansan’s image to our primary target audience – University of Kansas students and staff.

Carly and I worked closely to create a new, fresh image for The Kansan. We knew that our audience was evolving, and with a plethora of new media options for them, The Kansan had to stay ahead of the curve in both design and content in order to stay relevant. Carly created thoughtful and provocative advertising campaigns for nearly all of our Kansan products including: Kansan. com, Kansanguide.com, Jayplay tabloid, the Basketball Poster Series, Weekly Specials and several special sections. Much of her work on these products is attached in this packet.

C A R LY H O O V E R

L E T T E R O F R E C O M M E N DAT I O N

The University Daily Kansan

Carly took the rebranding process a giant step further. She utilized student focus group research done by our marketing team and created a new campaign for The Kansan. The rebranding campaign included a redesign of our website and masthead, as well as a solid plan for promotion. As always, the work she completed on this project was engaging and imaginative.

On top of all the work she did to promote and market The Kansan and its many products, Carly also designed for two client accounts that I myself decided to handle personally during my time as Advertising Director. The first was Dr. Kevin Lenahan Optometry. Before the fall of 2009, Dr. Lenahan pulled his entire $20,000 yearly account out of The Kansan. He became a client again that semester after an extensive needs analysis session and subsequent rebranding effort. Because of the great work Carly did for his account, Dr. Lenahan continued to find success after advertising with us. He remains a loyal account, and one of the advertisements, Carly created for him can be seen in this packet. Carly and I also worked on the KU Student Senate Account. Student Senate was an account that pulled their advertising after a massive dispute in advertising and editorial policies that resulted in the former Student Body President proposing legislation that would cut The Kansan’s student funding completely. This would have resulted in a loss of $83,000, or 10 percent of our total annual budget. Luckily the legislation was deemed a direct violation of the First Amendment by the University’s Chancellor and thus struck down. But the relationship between Senate and The Kansan was damaged, to say the least. Carly and I worked extensively to create a campaign that spoke to all of Senate’s audiences and leveraged the brand position they had on campus.

When I presented the creative and plan to Senate, they loved it, and reinvested $10,000 in advertising in The Kansan. This would not have been possible without Carly’s work on the account.

Carly Hoover is in the business of bringing ideas to life. Time and again she amazes her peers on staff with the work she produces, always keeping in mind that above all, our clients’ needs are the top priority. I have served The Kansan as an Account Executive for two semesters, a Zone Manager and as the Advertising Director, and I can say without a doubt Carly is the most gifted of all the creatives I have worked with. The creatives she coaches have made great strides in developing their own design skills, and each of them is ready to become a leader in the creative department after her instruction. I believe her work speaks for itself, and it is my hope that you will bestow the honor of Designer of the Year to Carly for all of the amazing work she has done for our publication and its clients.

Sincerely, Joe Garvey Advertising Director

TRADITION

NATIO NAL C HA M PIONS

NATIO NA L C H A MPIO NS

N AT I O N A L C HA M P I O N S

N AT I O N AL C HA M P I O N S

NATIONA L CH A M PIONS

192 2

1923

2008

1988

1952

final four 1 940 1952 1 953 1 957 1 97 1 1 974 1 986

1 988 1 99 1 1 993 20 02 20 03 20 0 8

big 12 champions 19 9 7 19 98 20 02 20 03

20 0 5 20 0 6 20 07 20 0 8

funded by:

KANSAS MEN’S BASKETBALL

6th & Wakarusa 785.841.1826 www.CelsiusTan.com

KU ONLINE COURSES 4VIVIUYMWMXIW )PIGXMZIW 7TIGMEP 8STMGW

785-864-5823 IRVSPP$OY IHY KU Independent Study

online.ku.edu/is 110427

11.02.10 11.09.10 11.12.10 11.15.10 11.19.10 11.23.10 11.26.10 11.27.10 12.02.10 12.07.10 12.11.10 12.18.10 12.22.10 12.29.10 01.02.11 01.09.11

vs. Washburn vs. Emporia State vs. Longwood vs. Valparaiso vs. North Texas vs Texas A&M Corpus Christi vs. Ohio (at Orleans Arena, Las Vegas) vs. Arizona (at Orleans Arena, Las Vegas) vs. UCLA vs. Memphis (at Madison Square Garden) vs. Colorado State (at the Sprint Center) vs. USC at California vs. UT Arlington vs. Miami (Oh) at Michigan

2010 - 2011

01.12.11 01.15.11 01.17.11 01.22.11 01.25.11 01.29.11 02.01.11 02.05.11 02.07.11 02.12.11 02.14.11 02.19.11 02.21.11 02.26.11 03.02.11 03.05.11

at Iowa State vs. Nebraska at Baylor vs. Texas at Colorado vs. Kansas State at Texas Tech at Nebraska vs. Missouri vs. Iowa State at Kansas State vs. Colorado vs. Oklahoma State at Oklahoma vs. Texas A&M at Missouri

U N I V E R S I T Y DA I LY K A N S A N

A KANSAS

2010 2011

university

daily kansan ADVERTISING RATES & PRODUCTS

the right message, the right audience.

WHAT IS THE

KANSAN?

The Kansan is the primary print and online source for campus news and sports. It is a century-old tradition, published for the students and by the students of The University of Kansas. The print edition is distributed free to students and faculty Monday through Friday on the KU Lawrence and Edwards campuses.

Kansan.com is the easily accessible online component of the Kansan and is an essential resource for up-to-the-minute news around KU.

READERSHIP Students reading the following (at least once per week)

28.4% 30.2%

the new york times kansas city star

44.2%

lawrence journal world

81%

the university daily kansan

where can you get the kansan?

The Kansan has a circulation of more than 12,000 daily, Monday through Friday, during the 2010—2011 academic year. The Kansan is distributed at more than 100 locations, including University buildings and residence halls.

Please see the inside back cover for a map of all Lawrence campus distribution sites. If interested in subscribing to The University Daily Kansan, call (785) 864-7666. Yearly subscriptions are $250.

20,400* 81%*

3.6*

1.7*

readers per week

average issues read per week

average readers per individual paper

of students read at least once a week

Frequently Read Sections

who reads the kansan?

KU students consistently rank the Kansan as their primary source of information when compared with other local and regional news providers. Approximately 20,400 KU students (81 percent) read the Kansan at least once per week. Partnering with the Kansan directly connects your business with the KU students.

contacts Advertising Director: (785) 864-4475 Accountant: (785) 864-4477 Sales & Marketing Advisor: (785) 864-7666 General Manager: (785) 864-7667 News Room: (785) 864-4810 E-mail: editor@kansan.com Phone: (785) 864-4358 Fax: (785) 864-5261 Send Artwork: adsales@kansan.com Address: 1435 Jayhawk Blvd., Rm 119 Lawrence, KS 66045

81.9% 81.2%

front page campus news

67.6%

free for all

60.6%

news about lawrence events editorials / opinion column jayplay sports news

52.6% 48.8% 45.3%

*All stats provided by Newton Research

THE RIGHT MESSAGE, THE RIGHT AUDIENCE, THE RIGHT PRODUCTS local annual contracts

national rates

$500 $1,000 $3,000 $5,000

$13.55 $13.30 $13.10 $12.80 Popular Ad Sizes full page 6 columns x 20.5 inches (11.33 in. x 20.833in.)

3 col. x 10 in.

1.785” 3.694” 5.604” 7.514” 9.424” 11.33”

[10p8.5] [22p2] [33p7.5] [45p1] [56p6.5] [68p]

Kansas City metro counties include: Missouri: Cass, Clay, Jackson, Platte Kansas: Johnson, Wyandotte

$1,000 $1,950 $2,850 $4,550 $6,150 $8,500 $12,300 $16,000 $20,000

open rate: $14.20 per column inch

1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

Local rates are available to any locally owned business or locally owned franchise in the state of Kansas or Kansas City metro area counties.

local frequency discount

national annual contracts

ROP

local rates

open rate: $12.00 per column inch $10 $9.80 $9.60 $9.30 $9.10 $8.80 $8.50 $8.20 $7.90

(5.604in. x 10 in.)

6 col. x 10 in.

(11.33 in. x 10 in.)

Re-run the same ad, no copy or design changes, within five business days and earn 25% off all subsequent runs.

Frequency discount applies to space only; color is not included.

All out-of-state businesses, except Kansas City metro area counties, will receive the national rate. National rates are net and non-commissionable.

national frequency discount Re-run the same ad, no copy or design changes, within five business days and earn 10% off all subsequent runs.

Frequency discount applies to space only; color is not included.

student organization rates

3 col. x 5 in.

KANSAN.COM QUICK FACTS

Kansan.com display is the Kansan product for businesses that want to brand their services to a broader Jayhawk nation audience with trackable results.

$7.00 per column inch.

*Kansan.com is the interactive online component of The Daily Kansan’s print edition *Kansan.com is updated throughout the day with late-breaking news, exclusive online content, opinion commentary, photo galleries and same-day game coverage *Kansan.com attracts KU students, faculty, staff and alumni, keeping them actively involved twenty-four hours per day, 7 days per week *Kansan.com has limited availability

HOW MANY PEOPLE VISIT KANSAN.COM? 1,481,424 visits 3,290,309 page views 849,046 new visitors 632,378 returning visitors

university & non-profits rates

*January 2009 - January 2010

$9.50 per column inch.

To start your Kansan.com campaign, check availability at www.kansan.com/inventory or check with your rep.

new business discount New clients will receive a 25% discount on their first two weeks of Run of Press ads. “New” clients are defined as local businesses that have never placed advertisements in a Kansan product or former clients who have not placed advertisements in more than one calendar year. This offer is not available for special sections or in addition to other discounts.

guaranteed placement

(5.604in. x 5 in.)

Enhance your branding campaign with Kansan.com display advertisements

A 25% fee per ad, per day will be applied if you would like to be placed on a specific page. Ads cannot be placed on the Opinion page. Space is available on a first-come, firstserve basis. Not all spaces are available every day. Longterm guaranteed placement applies to specific pages and does not reserve non-traditional areas on the page.

Kansan.com display Ads Section Homepage News Index News Inside Sports Index Sports Inside Opinion Jayplay Multimedia Run of Site

Min. Monthly Impressions / Open Rate / 4 Month / 12 Month 20,000 $650 $500 $450 5,000 $150 $130 $110 7,500 $225 $205 $185 7,500 $225 $205 $185 8,000 $240 $220 $200 7,500 $225 $205 $185 7,500 $225 $205 $185 12,000 $430 $400 $360 10,000 $300 $280 $260

Kansan.com Leaderboard Ads Min. Monthly Section Impressions / Open Rate / 4 Month / 12 Month Index 25,000 $495 $395 $350 Sole Sponsorship 75,000 - $1,200 $975 News Inside 7,500 $200 $180 $155 Sole Sponsorship 22,500 - $495 $420 Sports Inside 8,000 $220 $195 $170 Sole Sponsorship 24,000 - $530 $465

the wave

frequency per month for the wave

The Wave is The Kansan's sports magazine containing editorial on Jayhawk sports players, coaches, games and league action. The Wave is available at every Kansan distribution site. Our staff will also be handing out copies to parents, alumni, faculty and students on game days VOLUME 1 ISSUE 26

PRESENTED BY THE UNIVERSITY DAILY KANSAN

Full Page Half Page Quarter Page Eighth Page

6

3

2

$405 $215 $120 $60

$450 $250 $150 $90

$490 $280 $170 $115

kansan coupons

How many people are ready to respond to your message? Kansan Coupons allow you to pull students into your businesses with a great deal, discount or other specific student-focused promotion. Kansan Coupons allow you to maximize the effectiveness and accountability of your branding and targeting campaigns.

Kansan Coupons are the Kansan product for businesses that want a trackable way to reach college students and promote their great deals or discounts.

*Contract required to receive frequency discounts.

MAY 5, 2010

*Kansan coupons issue every Wednesday as a freestanding, high-quality glossy insert. They also issue on Mondays as a full-color ad at no extra charge. The deadline is determined monthly, see your rep for details. Kansan Coupons are sold by the month. iĂ?ÂŤÂˆĂ€iĂƒĂŠ{É{É£ä

jayplay

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Jayplay is the Kansan’s lifestyle and entertainment magazine containing stories about local music, student living, relationships, shopping, Lawrence nightlife and much more.

Full Page Half Page Quarter Page Eighth Page

4

3

2

1

$405 $215 $120 $60

$435 $235 $135 $80

$465 $260 $155 $100

$490 $280 $170 $115

*Contract required to receive frequency discounts.

other products & options

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classified line ads

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Please contact one of our friendly classified executives at (785) 864-4358 or classifieds@kansan.com to place an ad. Line ads are billed at a 3-line minimum.

$ 3 Pitche rs

C a sh Pong Tou rn ame nt St art s at 1 0 pm

L arge 1 6 i n Pi z z a w /2 toppi ng s & 2 d ri n k s , $13.05

. 3 7 5 Sp ec i al sm . 1 top. pi z z a $ 3 . 7 5 med . 1 top pi z z a $ 5 . 9 9 lg. 1 top. pi z z a $ 7 . 9 9

$ 2 B ottle s & Wel l s

$ 3 Big B ee rs & $ 3 Vo d k a Ene rg y

$ 5 Pitche rs & $ 3 Any B omb

Frid ay, Satu rd ay & Su nd ay Buy sm . , ge t anothe r one - toppi ng sm . , $ 4 Buy med . , ge t anothe r one - toppi ng med . , $ 6 Buy lg. , ge t anothe r one - toppi ng lg. , $ 8

$ 3 Big B ee rs & 3 0¢ Wi ng s

2 1 0 i n Pizz a s w / 2 toppi ng s ea . & 2 d ri n ks $12.99

Eve r yd ay sp ec i al s 1 sl ice, s al ad & a d ri n k , $ 6 . 3 5 $ 7 2 L Dome stic Towe rs & $9.50 3L Dome stic Towe rs

$10 2L & $15 3L Free St ate, B ou le vard & Sam Ad am s Towe rs

$ 2 . 5 0 C apt ai n Morg an s & 1 / 2 Price App e ti z e rs ( St art s at 3 pm)

'J SFGMZ Swee t Tea

$ 2 . 5 0 Blo o dy Mar ys $ 7 2 L Dome stic Towe rs & $ 9 . 5 0 3 L Towe rs

$ 3 Big Dome stic B ee rs

$ 3 . 7 9 1 / 2 lb.

Bu rge r Ba ske t X DIPJDF PG TJEF

Pi zz a , Pa st a , Pan i n i XBM L VQ X J OEPX t 0 Q F O G SPN QN BN t '3 & & EFM JWF S Z t

lo cated i n side Fat s o’s at 1 0 1 6 Ma ss .

1 /2 Price Bu rge rs $ 2 Mi l le r B ottle s $ 2 Honor Vo d k a Si ngle s

1 /2 Price Apps $ 7 . 9 9 Pa st a Di she s $ 4 Dome stic Pitche rs $ 4 Big Blvd Wheat s , $ 2 . 7 5 Mex ican s Blue Mo on s $ 2 Wel l s &Hon ke rs Ale $ 6 Double Crow n $ 3 B ombs

$ 1 4 . 9 9 X -L arge 5 -Toppi ng or Sp ec i alt y

$ 1 5 . 9 9 L arge 1 -Toppi ng & Wi ng s

$ 2 1 . 9 9 L arge Sp ec i alt y & L arge 1 -Toppi ng

$5

Fo o d Del ive r y Frid ay & Sautrd ay 1 1 pm - 3 am

$ 2 . 5 0 Dome stic B ottles 'J SFGMZ 4J OHMF T

Buy Any L arge or X - L arge Pi z z a ge t the 2 nd Pi z z a 1 / 2 Price (eq u al or le ss e r value)

$ 1 0 Bud Fam i ly Bucke ts $ 2 Blo o dy Mar ys

4 0 ¢ Wi ng s $ 2 . 7 5 Big Dome stics $ 2 Wel l s

$ 1 3 . 9 9 X - L arge g 1 -Toppi ng & 8IFBU TUJ Y 03 $ 1 1 . 9 9 L arge 1-Toppi ng & Wheat sti x

1 / / 2 Price Bu rge rs $ 2 . . 7 5 Big Dome stics $ 4 Double L ong Isl and s & C h ica go Me nu $ 1 S o co L i me s

$ 1 2 . 9 9 L arge Any th i ng (no double s PG BOZ UI J OH

$ 1 4 . 9 9 2 Med iu m 2 -Toppi ng

The back cover is the most valuable spot for clients on a magazine. Weekly Specials are a listing of daily drink and food specials found on the back cover of the Jayplay. Clients get a full week’s listing and a full color logo.

If you have an ad running on that week’s Jayplay, you’ll get a listing for $20 If you’re not running in Jayplay, you’ll get the listing for $75

( 0 (& 5

$ 6 Hot or Cold Sub Sandw ich $ 2 Dome stic B ottles

$ 6 Bu rge r Ba ske t 4 0 ¢ Wi ng s ( al l d ay) $ 2 Natu ral L ight B ottle s (e ve r yd ay)

(785) 534-6438 .D % T #, * ) 01 1F SL J O T F UD

$ 5 Bu s ch L ight $ 5 Bu rge r Ba ske t Pitchers $ 2 . 5 0 Blo o dy Mar ys $ 3 C apt ai n Morg an & Parrot Bay Dri n k s

(no lu nch) $ 2 Wel l s

$ 6 Ph i l ly C hee s e Steak 4 0 ¢ Wi ng s ( al l d ay) $ 1 . 5 0 Dome stic Draws

SPOT COLOR: $115 per ad

FULL COLOR: $150 per ad

(9.833 in. x 11.33 in.)

1/2 page vert.

[58p2 x 63p8] [58p2 x 31p6] [28p9 x 63p8] [28p9 x 31p6] [28p8 x 15p] [14p1 x 31p6]

full page

(4.854 in. x 11.333 in.)

9.7� x 10.62�

9.7� x 5.25�

4.8� x 10.62�

4.8� x 5.25�

4.8� x 2.5�

2.35� x 5.25�

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preprinted inserts Give students something to hold onto with freestanding inserts: up to 12,000 copies each day. *Minimum of 8,000 inserts Single page $67 per thousand 10-16 pages $72 per thousand 42+ Negotiable

1/4 page

(4.854 in. x 11.333 in.)

1/2 Page Horz.

(9.833 in. x 5.583 in.)

Jayplay amd Wave advertisements are sold in modular sizes: full page, ½ page (vertical or horizontal), Ÿ page, 1/8 page (vertical or horizontal) DEADLINES: Jayplay: 4 p.m. Monday The Wave: 4p.m. Tuesday

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DAILY KANSAN THE UNIVERSITY DAILY KANSAN THE UNIVERSITY %XPIRES

4-8 pages $69 per thousand 18-40 pages $75 per thousand

PD R E BS Y ENTED BY PRESENTE

DAILY KANSAN THE UNIVERSITY DAILY KANSAN THE UNIVERSITY

*Deadline is 5 days prior to insertion, delivered to the Lawrence Journal-World: 609 New Hampshire Lawrence, KS 66044

wave & jayplay sizing Full Page 1/2 Page Horizontal 1/2 Page Vertical 1/4 Page 1/8 Page Horizontal 1/8 Page Vertical

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R EB SY ENTED BY P R E S E N TP ED

Classified display gives you a chance to reach readers when they are ready to make a purchase. The rates are the same as contracted or open rates. Classified display ads cannot be larger than 6x15 column-inches.

"M M MV ODI TQ FD J BM T J ODMVEF G SJF T PS DI JQT " /% B C FF S -V ODI TQ FD J BM T G SPN BN UP QN E SJ O L TQ FDJBM T BM M E BZ $ 6 Pork Te nde rloi n or C h icke n Strips $ 2 . 5 0 Imp ort B ottle s

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classified display ads

weekly specials

$ 2 Any B ottle

Med iu m 1 2 i n .

Pi z z a w ith 2 toppi ng s & 2 d ri n k s , $ 8 . 9 9

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Deliveries are accepted between 7:30 a.m. and 4:30 p.m. Monday-Friday only, no weekends or holidays. Skids and cartons are accepted. The actual number of copies distributed may vary from time to time and may differ from published circulation figures. The final number to be billed to the advertiser can be supplied by the publisher’s representative prior to publication.

post-its Front-page post-it stickers are a great way to get a brief reminder about your services to students. They are sold at a flat rate of $50 per thousand plus cost of production of post-it notes (prices may vary) at a minimum run of 24,000 (2 separate runs). Please see your rep for sizing and printing options.

YOUR AD

HERE

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COLOR OPTIONS

Vibrant colors make your advertisement stand out up to 62% more. In ads up to 13”, full color is available at $12.50 per column inch. Ads larger than 13” will be charged a flat fee of $195.

to orget dong’teft your G E D

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*Contact your representative for details.

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full color

The Guide is an online listing of KU students’ favorite places to dine and hang out.

Information about restaurants, bars and events are available for posting.

6 out of 10 viewers will notice an ad with color over a black and white ad. In ads up to 13 column-inches, full color is available at $12.50 per column inch. Ads larger than 13 column-inches will be charged a flat fee of $195.

H A N for I L C raveling S! t A beforeRDI GR

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Kansan Marketing Specialists can build your business a profile page including: photos of your business and products, store hours and contact information, menu, events, reviews and more. Pages available for a one-time low flat fee. See your account executive for more details.

at

DON’S AUTO

CONTINUE THE GAME

920 E. 11th - 785.841.4833

@JEFFERSON’S

spot color >

5

$

Highlight key details within your ad using multiple hues of one color to ensure your message will not be missed. In ads up to 15 column-inches, spot color is available at $9.00 per column inch. Ads larger than 15 columninches will be charged a flat fee of $150.

BUD LT.

PITCHERS THURSDAY

5

$

BURGER

BASKETS

theguide

THURSDAY

special sections

out of every 100 people:

Our students are talking about your business.

Are you there to listen?

special sections dates fall Homecoming - October 18th Basketball Preview - October 27th Basketball Schedule - November 8th Sex on the Hill - November release date TBD Top of the Hill - December 6th Final’s Guide - December 14th

spring

social media is the system in which businesses

Poster Series - TBA NCAA Bracket Bask - TBA Apartment Guide - (1) February 21st, (2) March 7th, (3) April 4th, (4) April 18th Graduation Edition -May 12th Spring Finals Edition - May 16th

can personalize their brand and engage on a 20

10

one-to-one basis with KU students.

-

fresh

out of the

oven -

76 trust recommendations from friends 50 trust online reviews by strangers Without a clear direction and thoughtful strategy, social media can pull you in all different directions.

Our marketing specialists are KU students with the time and know-how to engage their peers and build a personality for your business.

Social media packages including Twitter, Facebook and LinkedIn can be added to the previously mentioned print bundles.

Social media packages including Twitter, Facebook and LinkedIn can be added to Kansan.com and Run of Press display campaigns.

PUBLICATION DATES 2010-2011

ACCEPTANCE ACCEPTANCEPOLICIES, POLICIES,CONTRACTS, CONTRACTS,PAYMENT PAYMENT acceptance policy All advertising is subject to approval by the acceptance committee. The committee reserves the right to refuse any advertising that does not meet The Kansan’s standards of acceptance. Any ad dealing with a politically or socially controversial issue will be subject to the approval of the committee. The committee shall be made up of the Business Manager and the Retail Sales Manager. Only publication of an ad denotes acceptance by The Kansan.

The advertiser and/or advertising agency agrees to defend and indemnify The Kansan against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s ad. Ads that look like editorial material must have the word “advertisement” printed above them. The Kansan reserves the right to insert the words “paid advertisement.”

contracts & rates Kansan contracts are for a rate level, and The Kansan may make periodic adjustments to the rate in each level. Current contract holders will be notified in writing 30 days prior to any rate adjustment, except in the case of changes made after fulfillment or expiration of a contract, when new rates may be in effect. In case of new rates adopted, The Kansan will give 30 days notice, in writing, to contract holders. Advertisers who do not accept the new rates may elect to cancel without penalty by giving notice in writing at least 15 days prior to the effective date of the new rates.

Advertising published by The Kansan that contains copy, illustrations, or both, created, in whole or part, by the staff of The Kansan, is covered under the copyrights thereof and shall remain the exclusive property of The Kansan. Reproduction cannot be made without specific written consent. The Kansan reserves the right to insert its copyright mark in such advertisements.

terms of payment Statements are mailed on the first of the month following publication. All accounts are due and payable by the 30th of the month following publication. All accounts more than 30 DAYS PAST DUE will be granted additional advertising only at the discretion of the Business Office Manager and the Sales & Marketing Advisor.

Any advertiser whose billing becomes 60 DAYS PAST DUE will not be able to advertise until the balance is paid in full.

All advertising must be paid in advance until the advertiser has established credit with The Kansan. To receive credit, the business must be established in the advertised location for at least one year and pass a credit evaluation.

If an account becomes 90 DAYS PAST DUE it will be turned over for collection. The client will be responsible for ALL collection fees.

The Kansan reserves the right to require prepayment for any ads.

All out-of-state advertisers must prepay for advertising in cash or by cashier’s check, money order or certified check unless the ads are paid through a recognized advertising agency or a national representative.

The University Daily Kansan will not be held responsible for reprints on ads that have been published in an issue in which The University of Kansas has cancelled classes for an unexpected circumstance.

all returned checks will be charged $30 One tearsheet per ad is provided with monthly bill for display advertising. Up to three tearsheets will be provided upon request.

Additional tearsheets and copies of bills will be provided for a nominal charge.

The Kansan willl allow three revisions to an initial proof provided to an advertiser at no extra charge. For each additional revision after that however the advertiser will be charged at a rate of $25 per hour for additional creative services with a minimum of one hour charged.

Advertisers and agencies forwarding orders to The Kansan that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions in effect at the time the advertising runs.

The Kansan reserves the right to change advertising rates and policies set forth in the rate card at any time upon 30 days notice.

Advertisers are subject to full Kansan policies. Contact us for more information.

Regular Publication Dates

October

August

Special Section Dates

November 1

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DISTRIBUTION LOCATIONS

Distribution Boxes Campus Buildings

your success here.

*ask me how

GET THE BEST VIEW

ON GAME DAY

25% OFF

SELECT SUNGLASS FRAMES (MUST PRESENT COUPON)

785.838.3200 - 935 IOWA STE. 3

*OFFER EXPIRES 12.31.10

WEEKLY SPECIALS sun mon t w tr $ 5 Pitche rs

$ 3 Big B ee rs & 3 0 ¢ Wi ng s

$2.50 Any B ottle

$3 Pitche rs

$2 Al most Any th i ng

$1 C an s $1 Shot s $2 Bacard i $3 Abs olut

$2 Al most Any th i ng

$1 Shot s $2 C an s $5 C an /B omb $6 Bucke t s

$.45 Wi ng s

$5 Any Bu rge r Ba ske t

$ 2 Dome stic B ottle s $ 5 Any Bu rge r Ba ske t

$ . 4 5 Wi ng s

$.60 O yste rs on the Half-Shel l , $4.95 Peel & E at or Steamed Sh ri mp, $4.95 Craw f i sh , $10.95 Crable g s

C a sh Pong Tou rne y & 1/2 Price Bu rgers

$ 1 .5 0 Porch B ee rs $ 2 Double Wel l s $3 B ou le vard B ottle s $1 Al most Any th i ng $ 1 K am i k a z e $ 2 Wh i ske y Peach $2 Teq u i l a Shot s $2 Pre m iu m s Shots Shots $2 Ja ge r B ombs

$ 2 .5 0 Bud Fam i ly 4 0 ¢ Wi ng s B ottle s $ 2 . 7 5 Big $ 3 Blo o dy Mar ys Dome stics $ 2 Wel l s

$ 3 .5 0 Blo o dy Mar ys

$ 2 .5 0 Blo o dy Mar ys $ 7 2 L Dome stic Towe rs & $ 9 . 5 0 3 L Towe rs

$2 B ottles & Wel l s

$3 Big B eers , $3 Vo d ka Energ y & Ja ger B ombs

$4 Crow n $3 B ou le vard Draf ts $3 Lu nch B ox Shots $1 Jel lo Shots

$4 Jack Dan iel s $3 Blue Mo on $2 Sake B ombs

$5.75 Big Salad s

$2.50 Dome stic $4 Double Bacard i $4 Double C apt ai n, B ottles Dri n ks Skyy, B eam, Honor $2 Double Wel l s $2 UV B ombs $2 Bacard i B ombs $2 S oCo L i me Shots

1 / 2 Price C h ica go Me nu 1/2 Price Bu rge rs 1/2 Price Apps $4 Big Micros $15 Corona Bucke ts $ 2 . 75 Big Dome stics $3 Fi refly Si ngles $2.50 Mi l le r B ottle s $5 Dome stic Pitchers $4 Crow n Royal $ 4 Double L ong Island s $3 B ombs $2.50 Honor $3 Imp ort s $4 Wh ite Ru ssi an s & $1 Hou s e Shot s Vo d ka Si ngle s

$ 3 Ame rican Draws

$ 4 Blo o dy Mar ys $ 1 .5 0 C heap C an s

f sat

$ 2 Free St ate Draws $ 2 Ru mple Mi n z e

$ 3 Big Dome stic B ee rs

$5 Wi ne s by the gl a ss

$1.50 off Co ckt ai l Me nu

$3.79 1/2 lb.

Bu rger Ba ske t w/choice of side

$2 O ff Sig n atu re Co ckt ai l s

$2 Si ngle Wel l s $4 Double Wel l s

Half Price Marti n i s

$3.75 B ou le vard Un f i ltered Wheat

Featu red Wi nes

L ad ie s Night $2 Pi n k L ady & ULLR Shots $3 Gi rly Dri n ks $2 Dome stics

$2 Domestics $4 James on & Ja ger B ombs

Do ors op en @1pm $3.50 Domestics

$3 Ne w B elg iu m Draws

$2.25 Domestic B ottles

$2.25 S ch l itz B ottles $1.00 off d raws

$7 2L Dome stic $10 2L & $15 3L $2.50 C apt ai n Morg an s $2.50 Fi refly Towe rs & Free St ate, B ou le vard & 1/2 Price App e tiz ers Swee t Tea $9.50 3L & Sam Adam s Towers (St arts at 3pm) Dome stic Towe rs $2.75 Coron a s THU R SDAY: Pong Tour name nt - 8: 30- 12:30 - $10 p e r team ( g irl s team s are free)

please drink responsibly

TSN O TRFAA LI LGinINHmGodTerDatO ioWUnNP , -

ev er y th in g

-

pl ea s e d r in k r es po n s ib l y

university daily kansan

2 $250 Gift Certificate for Services

1 Riverfront Plaza Suite 301

22'' Plasma TV and PS3 combo

Three separate drawings for ANY one pair of jeans

11 W. 9th St. (Just off of Mass. St.)

500 Gift Card

2 $250 HyVee Gift Cards

4000 W. 6th St. 3504 Clinton Parkway

2 iPod Touches and a digital camera

BAUHAUS

A Day of Beauty (includes eucalyptus steam room, dry sauna, jacuzzi, spa facial, lunch, a Swedish massage, an aromatherapy spa pedicure & manicure, hair style & make up application)

Free Annual Student Membership

2108 West 27th Street

Burge Union Underground -KU Dining Kansas Union - 3rd floor - KU Dining Kansas Union - 4th floor - KU Bookstores

3400 West 6th Street 1300 West 23rd Street 2221 West 31st Street

2330 Yale Rd.

$500 Gift Certificate

2525 Iowa St

2330 Yale Rd.

5 $100 Gift Cards

2040 W. 31st Suite E

Medium, 1 topping pizza for 1 calendar year

918 Mississippi

STEP 1

OVER

f i l l o u t t h e t i c ke t s o f y o u r c h o i c e

STEP 2 d r o p o f f t i c ke t s a t b u s i n e s s l o c a t i o n (map on page 39)

$7,500 IN PRIZES!

STEP 3 a t t e n d B a c k-t o -S c h o o l p a r t y a t A b e & J a ke s

One entry per ballot box at participating sponsors of the sweepstakes.

Ballots must be turned in by 4 pm CST on 8/20/10.

Staff of The University Daily Kansan are not eligible to win prizes in the Hawk Ticket Sweepstakes.

Winners will be drawn on the evening of 8/20/10 at Abe & Jakes. You do not have to be present to win. If you are not at the party you will be notiďŹ ed by e-mail. Winners must be able to present photo ID when claiming their prize.

VOTED TOP OF THE HILL PAY NO FEES AND RENT STARTING AT $324 PER INSTALLMENT -

24 hour fitness center Sparkling pool & hot tub Fully furnished Sand volleyball court Basketball court Free tanning 24 hour computer lab Free movie rentals On KU bus route Roadside rescue program

*some restrictions apply

785-842-0032

Another one added to the collection.

FIELD HOUSE TROPHIES

LONGHORN 2/8/10

TIGER 3/6/10

BRUIN 12/2/10

T H E U N I V E R S I T Y D A I LY K A N S A N

W IL D C AT 3/13/10

B U F FA L O 2/20/10