2012-3a-1a

ARIZONA DAILY WILDCAT

> TOURS 6

The University of Arizona

> MAP 28-29 > MUSEUMS 10-11

Spring/Summer 2010

University of Arizona Visitor Guide This full color guide is published in the Fall and Spring. Each issue welcomes guests and newcomers to the dynamic UA campus.

Copies are widely distributed on campus, at hotels and around Tucson annually.

View the current guide online: wc.arizona.edu/ads/visitorguide

us

In addition to the Daily Wildcat and dailywildcat.com, AZ Student Media offers specialized media outlets that give advertisers an even broader reach into our community:

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HOW TO ReACH us Display & Online Advertising: (520) 621-1686 ads@dailywildcat.com Classified Advertising: (520) 621-3425 classifieds@wildcat.arizona.edu Classified Advertising & Accounting Manager: Karen Tortorella-Notari (520) 621-5982 tortorel@email.arizona.edu

UATV Channel 3 & KAMP Student Radio KAMP and UATV provide programming that includes music, news, sports, mtvU and original UA student produced shows.

Director, AZ Student Media: Mark Woodhams (520) 621-3408 woodhams@email.arizona.edu

More than 6,000 students living on campus tune in and thousands more watch and listen on the web.

Advertising Manager: Katie Bailey (520) 621-1714 kmbailey@email.arizona.edu Sales Manager: Courtney Wood (520) 621-5816 cwood@dailywildcat.com

University of Arizona Parents & Family Magazine

Visitor Guide and Parents & Family Magazine: Milani Hunt (520) 626-8546 milanih@email.arizona.edu

This full color magazine reaches parents of UA students including incoming freshmen and welcomes them to the University of Arizona family.

UATV Channel 3 & KAMP Radio: Michael Camarillo (520) 621-8002 camarill@email.arizona.edu

View the current guide online: wc.arizona.edu/ads/ParentsMagazine

Accounting: (520) 621-3558 Subscriptions: (520) 621-3195

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM AFFILIATIONS: Newspaper Association of America, Associated College Press (ACP), College Media Advisers (CMA), Arizona Newspapers Association (ANA), College Newspaper Business and Advertising Managers (CNBAM), Western Association of University Publication Managers (WAUPM).

NATIONAL REPRESENTATIVES:

re:fuel

ARIZONA DAILY WILDCAT

CONTRACT RATes Bulk Contract Rates

Frequency Contracts

Volume Open Rate 90-149 inches 150-299 inches 300-574 inches 575-874 inches 875-1,299 inches 1,300-1,999 inches 2,000-3,499 inches

Volume 5 - 9 issues 10 - 19 issues 20 or more issues

Contracts must be fulfilled by May 9, 2012.

PCI Rates $ 16.00 $ 12.40 $ 12.00 $ 11.65 $ 11.25 $ 10.60 $ 10.20 $ 9.90

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•All rates are non-commissionable net rates (except for open rates).

•Deadline two days prior to publication date at 3pm.

•No cash discounts.

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DIsPLAY RATes

Contracts expire in the same semester they are signed Fall: December 7, 2011 Spring: May 9th, 2012

PCI Rates $ 12.55 $ 11.80 $ 11.45

PICK uP DIsCOuNTs & COLOR Pick Up

Color Rates:

• 1st ad on all schedules is contract or open rate • Discount applies to 2nd - 5th ads accordingly • Discount applies to 5 consecutive day schedules • Ads must be same size each day • Discount is on space only

Full Color: 4 – 31.5 inches 32 – 64.5 inches 65 – 129 inches

$150 $200 $250

Spot Color: 4 – 31.5 inches 32 – 64.5 inches 65 – 129 inches

$75 $100 $125

Discounts 1 day: Contract or Open Rate 2 days: 10% off 2nd ad 3 days: 15% off 3rd ad 4 days: 20% off 4th ad 5 days: 25% off 5th ad

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

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ONLINe RATes Weekly $100 per week Run two or more consecutive weeks and each additional week is $75 per week

Banner

Impressions $7.50 per thousand impressions

AvAILABLe sIZes Banner

728 x 90

Big Box

300 x 250

Big Box

Text Links Open Rate: 4 – 14 weeks 15 – 25 weeks 26-52 weeks

$ $ $ $

60.00 per week 50.00 per week 45.00 per week 40.00 per week

Big Box

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

University Departments & Student Groups $ 9.70 pci Pick up discounts apply

National Rate:

$ 16.00 pci

Monday Mega Marketplace 2 columns x 2in group page ad with red spot color.

1 - 4 issues 5 - 13 issues 14 - 15 issues

$ 50.00 per week $ 45.00 per week $ 40.00 per week

Wildcat Wrap

$ 2,250

Entire wrap 4 pages • Front page outside vertical ad 1.88in x 21.5in with full color

• Front page inside vertical ad 1.88in x 21.5in black & white only

• Back page outside ad 10in x 21.5in with full color

• Back page inside ad 10in x 21.5in black & white only

Vertical Front Page Ad • Front side includes full color • Back side black & white only

$ 575

1.88” x 21.5” double sided ad

Front Page Ad

Vertical Front Page Ad

ARIZONA DAILY WILDCAT 2011-2012

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sPeCIAL RATes

6 columns x 2 in ad with full color $ 425

Back Page Ad 6 columns x 2 in ad with full color $ 425

Inserts 8 pages or less: 10 – 16 pages:

$ 55 CPM $ 65 CPM

Front Page & Back Page Ad

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

ARIZONA DAILY WILDCAT

$ 55.00 $ 50.00 $ 40.00

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Crossword Puzzle & Sudoku Rates Two spaces available per day, 2 col x 1.5 inches Open Rate 5 – 9 insertions: 10 or more insertions

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CLASSIFIED RATES

per day per day per day

Classified Line Ad Rates 20 words or less Each additional word per insertion Underlined Words Bold words (first three bolded words free) Bold all words 1 pt border

$ $ $ $ $ $

5.00 0.25 0.10 0.10 2.00 1.00

per day per word per word per word per order per day

Classified Line Ad Discounts • 20% off for 5 or more consecutive insertions of same ad in the academic year • 20% off for 20 or more insertions of the same ad during the same academic year

Classified Display Ad Rates Open Rate 5 – 9 insertions of same ad 10 – 14 insertions of same ad 15 or more insertions of same ad

$ $ $ $

11.75 10.60 10.00 9.40

pci pci pci pci

Classified Online Rates Any posting on Friday must include Saturday and Sunday.

Online posting with purchase of print ad Online only posting (no print ad)

$ 2.75 $ 2.75

per order per day

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

Inches (height)

=

Half page ad

Total Column Inches

X

Quarter page ad

3 col. x 21.5”

3 columns x 10.5”

11 10

6 COLUMNS 6 COLUMNS

1.5227” 3.2273” 4.9091” 6.6136” 8.3021” 10.000” 21.5”

9

X

1 column 2 column 3 column 4 column 5 column 6 column Maximum broadsheet height

5 COLUMNS 5 COLUMNS

Columns (width)

6 columns x 21.5”

Color

= Cost Per Ad

X No. of Issues

=

*Only one guarantee per order (i.e. comics, not comics and above the fold). *If guaranteed placement cannot be honored, the 15% premium will be credited back to client.

• Page 3 • Back Page – full page ad only, black/white or color • Comics – based on space availability • Police Beat – based on space availability • Section – News, Sports, or Entertainment • Multi-Ad Placement – if more than one ad in an issue, client can request placement apart or together

ADVERTISING POLICY Ad Design: The Wildcat offers free ad building and design services by talented UA students, including one proof per ad (if requested at least two working days prior to publication). For extensive design, photography or graphic services, charges may be assessed if necessary. All charges will be discussed before work is performed REFUNDS, CREDITS AND MAKE GOODS (Retail and Classified Display Ads): In spite of our best efforts, copy errors occasionally occur in material we typeset for our advertisers. If your ad has an error in it, report it immediately. The Wildcat’s liability will not exceed the actual cost of the ad in question and liability for an omitted ad will be limited to publishing the advertisement in a subsequent issue.

Disclaimer: The advertiser agrees to assume all liability for any ad placed in the Wildcat, and to hold the Wildcat harmless for any claim that may be brought against the paper by reason of the publication of the advertiser’s message, and to reimburse the Wildcat for any expenses or losses arising from any such claims.

6 5

The following positions CAN be requested:

1

Total Investment

Call ahead to check availability of position request 3 COLUMNS 3 COLUMNS

+

Premium Placement 15% of space cost

4

Premium Placement (15% Premium

Quarter Page & Smaller Sizes

3

+

Half Page

2 COLUMNS 2 COLUMNS

Space Cost

Full Page

2

=

3x4 2x2

7

Rate

4 COLUMNS 4 COLUMNS

Half page ad 6 columns x 10.5”

1 COLUMN

2011-2012

ARIZONA DAILY WILDCAT

Popular Display Ad Sizes & Column Inches

8

CALCULATE YOUR INVESTMENT

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed.

The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

August • Fall Classes Begin

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ARIZONA DAILY WILDCAT

CALENDAR & SPECIAL SECTIONS

September • Football Preview • Labor Day - No Issue • Career Guide • Parents & Family Weekend

1st 5th 19th 23rd

October • Restaurant, Bar & Entertainment Guide

Fall 2011 6th

November • Graduate School • Homecoming • Veterans Day - No Issue •Basketball Preview • Thanksgiving - No Issue

2nd 4th 11th 16th 24th & 25th

December • Final Fall Issue

7th

January • Spring Classes Begin 11th • Martin Luther King Day - No Issue 16th • Spring Break Group Page 25th

February • Restaurant, Bar & Entertainment Guide • Housing Guide

9th

• Spring Break • Career Guide

12th -16th 19th

April • Health & Wellness Guide • Final Spring Issue • Commencement Issue • Freshman Orientation Issue

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7 14 21 28

1 8 15 22 29

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4 11 18 25

5 12 19 26

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2nd 9th 18th

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F

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S

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2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

1 8 15 22 29

2 9 16 23 30

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M

T

6 13 20 27

W

T

F

S

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

OCTOBER 2011 T

W

T

F

S

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

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M

T

W

T

F

S

6 13 20 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24

4 11 18 25

S

M

4 11 18 25

5 12 19 26

6 13 20 27

5 12 19 26

T

6 13 20 27

5 12 19 26

6 13 20 27

S

M

5 12 19 26

S

M

5 12 19 26

1 8 15 22 29

2 9 16 23 30

S

M

DECEMBER 2011 W

T

F

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7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

6 13 20 27

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W

T

F

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3 10 17 24 31

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

FEBRUARY 2012

4 11 18 25

NOVEMBER 2011

4 11 18 25

JANUARY 2012

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SEPTEMBER 2011

11th

May

AUGUST 2011

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TBD

March

Spring 2012

7 14 21 28

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F

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7 14 21 28

1 8 15 22 29

2 9 16 23

3 10 17 24

4 11 18 25

MARCH 2012 T

6 13 20 27

W

T

F

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7 14 21 28

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

APRIL 2012 T

W

T

F

S

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

MAY 2012 T

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T

F

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1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

Street Team:

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Minimum Quantity is 1,000 for $250 Additional $100 for every 1,000 additional fliers, postcards or coupons to be distributed.

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WE’VE GOT YOU COVERED

We Will Distribute: • Flyers, postcards, or coupons • Miscellaneous Items, such as pens, cups, key chains, notepads, etc ✂

WE’VE GOT YOU COVERED

Newspaper Distribution Area:

HIGHLAND PARKING GARAGE

THOMAS W. KEATING BIORESEARCH

NATIVE AMER. STUDIES PGM. SCHAEFER POETRY CENTER

ENROLLMENT MANAGEMENT

22

4

ARCHITECTURE

6

THEATRE ARTS

19

9 24

SPEECH, LANGUAGE & HEARING SCI.

33 21

15

29

UNIVERSITY TEACHING CENTER

SALT Center

26 11

16 35 32

10

34

25 14

8 northwest corner

37 Euclid & University 27

5

17 31 12

MEINEL OPTICAL SCIENCES

20

Practice Facility Construction Site

CHEMICAL SCIENCES

7 13 28

New Diving Pool Construction

CHERRY PARKING GARAGE

HILLENBRAND AQUATIC CENTER

23

McCLELLAND PARK

36

18

30

DAILY WILDCAT CAMPUS DISTRIBUTION SITES

33. Study Abroad 26. Mountain & 2nd 17. Koffler 10. Chavez 1. Administration 34. University (520) Services 621-3425 Park 621-1686 and University• CLASSIFIED 18. La Paz • DISPLAY 27.

11. Education 2.

Alumni 615 N. Building PARK AVE, SUITE 101, TUCSON, AZ 85721 (520) 35. UofA Bookstore 28. Park Student Union 19. Little Chapel 12. Family/Consumer 3. AME • FAX (520) 621-3094 • DAILYWILDCAT.COM 36. Veterinary Sciences 29. Police Station 20. Main Library Sciences 4. Babcock 37. Visitor Center 30. Student Rec Center 21. Manzi/Mo 13. Fourth & Highland 5. Baskin Robbins 31.revisions, Social Sciences 22. McClelland 14.

6. Computer Advertising Acceptability: The Center Wildcat reserves theGittings right to reject any advertising, for any reason, or to request even after an insertion order has been signed. The standards guiding acceptance available by requesting a23. copy of the Center Wildcat’s official “Advertising Policy.” Advertising resembling news copy 32. StudentAcceptability Union McKale 15.are Harvill 7.the Cherry Garageof advertising must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced • Canyon Cafe 24.

MLK Center 16.

International 8.

Cherry/Mall NE or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the • Near Desk Modern Languages Programs contract rate and9.theECE open rate (or the contract rateStudent for which they qualify) for25. all advertising run during the duration of theInfo contract.

ARIZONA DAILY WILDCAT

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ARe OPeN TO TRYINg NeW BRANDs

e Is RT ve

2011-2012

AD

64% 68% 58%

HY W

NeARLY 7 IN 10 COLLege sTuDeNTs ARe IN THe mARKeT FOR BRANDs THeY CAN BRINg WITH THem THROugH LIFe...

TuRN TO THeIR FRIeNDs FOR INFORmATION ON WHAT’s NeW FOR PRODuCTs, seRvICe & BRANDs

70%

ReLY ON ADveRTIsINg TO FIND NeW BRANDs, PRODuCTs & seRvICes

OF COLLege sTuDeNTs HAve TAKeN ACTIONs As A ResuLT OF ADveRTIsINg IN THeIR sCHOOL NeWsPAPeR

ADs geT NOTICeD 60% mORe IF THeY ARe IN COLOR - (NeWsPAPeR AssOCIATION OF AmeRICA) ADs CReATe “WORD OF mOuTH” 43% HAve meNTIONeD AN AD THeY sAW TO FRIeNDs COLLege sTuDeNTs sPeND AN AveRAge OF

8 muLTI-TAsKINg HOuRsWITH AmeDIA DAY (sOuRCe: TRu 2008)

615 N. PARK AVE, SUITE 101, TUCSON, AZ 85721 • DISPLAY (520) 621-1686 • CLASSIFIED (520) 621-3425 • FAX (520) 621-3094 • DAILYWILDCAT.COM

Advertising Acceptability: The Wildcat reserves the right to reject any advertising, for any reason, or to request revisions, even after an insertion order has been signed. The standards guiding the acceptance of advertising are available by requesting a copy of the Wildcat’s official “Advertising Acceptability Policy.” Advertising resembling news copy must be marked “Paid Advertisement.” Copyright: Advertising that is designed and produced by the Wildcat staff becomes the property of the Wildcat and cannot be reproduced or used without the Wildcat’s consent. Back Billing: Advertisers failing to meet their contract volume at the end of the contract term will be charged the difference between the contract rate and the open rate (or the contract rate for which they qualify) for all advertising run during the duration of the contract.

Central Michigan Life We have reduced our media kit to a two-sided, single page as part of our sustainability effort. Our full media kit can be found online: www.centralmediacafe.com

ad deadlines

our publication...

Central Michigan Life, the independent voice at Central Michigan University, has been publishing for more than 92 years.

CM Life publishes every Monday, Wednesday and Friday during the school year, and once a week during summer sessions.

national rates

National RepresentativeS Alloy Media & Marketing 151 W.26th St., 12th Floor NY, NY 10001 Phone: (212) 401-0070 or (212)401-0071 Campus Media Group Inc Two Appletree Square, Suite 439, Bloomington, MN 55425 Ph:(952)854-3100 Fax: (952)513-2038

local rates

OPEN RATE. . . . . . . . . . . . . . . . . . . . . . . $14.95 Non-Profit / RSO RATE . . . . . . . . . . . . . . $10.75 All rates are per column inch, per contract period. Ads 18” or more will be billed at 21 inches. Double Truck ads are billed as 13 columns.

REPEAT RATE DISCOUNTS

special issues/pages AUGUST

OPEN NET RATE (per column inch) . . . . . . . . $11.55

ROP Display and Classified Ad deadlines are at Noon two business days prior to publication.

Advertising repeated in two consecutive issues after the first insertion at open rate. No copy changes. Not applicable to contracts.

1st Pickup. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25% off 2nd Pickup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35% off 5 AD RATE (Same ad, 5 times in semester, 4” min.). . . . . . . . . . . . . . $11.75 10 AD RATE (Same ad, 10 times in semester, 4” min.). . . . . . . . . . . . $11.25

contract rates FREQUENCY CONTRACTS

Min. number of inches placed . . . . . in a month for one contract year. . .

BULK CONTRACTS

30-59”. . . . . . . . . . . . $10.75 60-119”. . . . . . . . . . . . $10.50 120-239” . . . . . . . . . . . $9.95 240-399”. . . . . . . . . . . $9.30 400 +. . . . . . . . . . . . . . $8.30

100-300” . . . . . . . . . . . $ 1 1 .95 301-500”. . . . . . . . . . . . $ 11.25 501” + . . . . . . . . . . . . . . $10.75

BONUS! All frequency &/or bulk ad contracts, get two (2) FREE colors (limited to available colors) per contract .period! A $180 value!

NOVEMBER

• Back To CMU • MAC Football Preview • Central Michigan Apartment Life

• MAC Basketball Preview • Rose Rowdie Section • Apartment Life

SEPTEMBER

DECEMBER

• Campus Cash • Wares Fair • Best of Central Michigan

OCTOBER • Homecoming • Sweetest Day

• Finals/Graduation

FEBRUARY • Campus Cash • Valentine’s Day • Apartment Life • Spring Break

MARCH • Basketball HOOPS

APRIL JANUARY • Back to CMU • MLK Remembrance • The BUCKET LIST

• Coupon Weekly • Spring Football • Orientation/CMU Welcomes You

MAY • Finals/Graduation

audience reach

Since 1919, Central Michigan Life has covered the Central Michigan University and Mt. Pleasant communities. 12,000 papers are distributed free on Monday, Wednesday and Friday during the academic year and 5,000 on Wednesday during the summer months to more than 180 locations in Mt. Pleasant and the CMU campus.

2010/2011 calendar

Min. number of inches placed during a one year period

color rates Full Color

Min. $40, Max. $260 . . . . . . . . . . . . . . . . . . . . . . . . $4.00 per col. inch Two Color Min. $35, Max. $180 . . . . . . . . . . . . . . . . . . . . . . . . $3.50 per col. inch One Color Min. $20, Max. $90 . . . . . . . . . . . . . . . . . . . . . . . $2.00 per col. inch

www.centralmediacafe.com 436 Moore Hall • CMU • Mt. Pleasant, MI 48859 • (989)774-3493 • FAX (989)774-7805 ADVERTISING: advertising@cm-life.com EDITORIAL: editor@cm-life.com

6 columns = 11.00” wide –––>

www.cm-life.com is an excellent way to gain local and national exposure for your business. You’ll be reaching more than 211,289 unique viewers per month - 7 days a week, 24 hours a day!

classified line rates

national banners & buttons

15 words or less, each additional word is 20¢.

All classified line ads on our website daily.

Link your classified ad to your website – $1.00 per day.

1-2 DAYS. . . . . . . . $7.75/day 3-6 DAYS. . . . . . . $7.50/day

Advertising space on our website can be reserved directly with any advertising account executive at Central Michigan Life, or by contacting our national representative firms listed on the front of this rate card.

7-12 DAYS. . . . . . . . $7.25/day 13 + DAYS. . . . . . . . $7.00/day

local banners & buttons

classified mighty minis

Mechanical requirements: 72dpi / RGB /.JPG, .GIF or .SWF format

1 col. x 1.5” ads.

LEADERBOARD . . . . . . . . . $900/MONTH

Run your ad at incredible savings! More than 34,200 readers perusing the classifieds, crosswords and comics.

RECTANGLE . . . . . . . . . . . . $750/MONTH

728 x 90 pixels

• 1 WK. $15/day • 2 WKS. $10/day • 3+4 WKS. $7 /day

|

300 x 250 pixels (less than 600K file size)

technical specifications

BANNERS . . . . . . . . . . . . . . $600/MONTH 468 x 60 pixels (less than 100K file size)

Size of Printed Area: 11” x 21”

VIDEO SPONSORSHIP . . .$500/MONTH

1 Column Width. . . . . . . . 1.69 2 Column Width. . . . . . . 3.55 3 Column Width . . . . . . . 5.42

BUTTONS/TILES . . . . . . . $300/MONTH

We only accept Adobe PDF, EPS, JPEG and TIFF formats for press-ready ads.

10 SECOND LEAD-IN. Minimum 3 new videos per week.

4 Column Width . . . . . . . . 7.28 5 Column Width . . . . . . . . 9.14 6 Column Width . . . . . . . . 11.00

125 x 125 pixels (less than 100K file size)

CONTRACT RATES AVAILABLE See: www.centralmediacafe.com for current information.

|

broadcast advertising

inserts ________________________________________________________________ • Min. size 3.5” x 5” Max. size 11” x 12” • 50# minimum paper weight

Central Michigan Life is proud to represent Modern Rock 91.5 and Moore Hall TV. For other advertising opportunities, see: CentralMediaCafe.com

___________________________________________________________________ Priced at Cost per Thousand (CPM) • Minimum order: 6,000 pieces

outdoor advertising Central Michigan Life offers 16x20 poster display on racks via three

different routes. In addition, CMLlife partners with the Isabella County Transit Company to provide bus shelter advertising throughout Mt. Pleasant. See: CentralMediaCafe.com for more information.

5 columns = 9.14” wide –––>

| 360-499”. . . . . . . . . . . . $11.25 500” + . . . . . . . . . . . . . $10.75

|

60-119”. . . . . . . . . . . . . $11.95 120-239”. . . . . . . . . . . $11.75 240-359” . . . . . . . . . . $11.50

4 columns = 7.28” wide –––>

Minimum number of inches placed in same month.

3 columns = 5.42” wide –––>

classified display contracts

College Newspaper Website by the Michigan Press Association since 1999! That’s 10 years of excellence and dedication to be the #1 news source and information gateway for our community and around the world!

2 Pgs. . . . . $55 4 Pgs. . . . . . $57 8 Pgs. . . . . $59 12 Pgs . . . . . $61

DELIVERY:

16 Pgs . . . . .$63 20 Pgs . . . . $65 24 Pgs . . . . $67 28 Pgs . . . . $69

32 Pgs . . . . . . $71 36 Pgs . . . . . . $73 40 Pgs . . . . . . $75 Over 40 pgs, add $5 .00 for every additional 4 pgs up to 64 pg. maximum.

Inserts should be delivered in cartons or skids, & arrive 5 days prior

to publication to: News Web Printing Services - Attn: Kathy Kent (Receiving Hrs: 8am- 4pm) 1005 East Fairplains, Greenville, MI 48838

•

1.800.968.9301 x 3069

Central Michigan Life 436 Moore Hall • CMU • Mt. Pleasant, MI 48859 • (989)774-3493 • FAX (989)774-7805 ADVERTISING: advertising@cm-life.com EDITORIAL: editor@cm-life.com

2 columns = 3.55” wide –––>

Open Rate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $15.25 Student Organizations/Non-Profit . . . . . . . . . . . . . . $10.75

|

online advertising

www.cm-life.com has been awarded Best Michigan

1 column = 1.69” wide –––>

classified advertising

All rates are per column inch, per contract period.

Build Your Brand Champaign-Urbana / University of Illinois

media packet 2011-2012

Daily Illini

Buzz

Illio

Technograph

WPGU 107.1 Online Network

Build Your Brand contact us Advertising: Classified: Fax: Main Line:

217.337.8382 217.337.8337 217.337.8303 217.337.8300

512 E. Green Street Champaign, IL 61820 Campus Mail MC-497

staff PUBLISHER/GENERAL MANAGER Lilyan Levant SALES DIRECTOR Nancy Elliott SALES MANAGER Danielle Lessing WPGU SALES MANAGER Chuck Allen CLASSIFIED SALES MANAGER Sarah Durham NEW MEDIA/MARKETING DIRECTOR Dawn Longfellow BUSINESS DIRECTOR Melissa Pasco

Illini Media is a non-profit corporation dedicated to providing students at the University of Illinois real-world experience in media and journalism. However you describe your target audience: students, faculty, or community… engineers, musicians, or foodies… interested in local news or entertainment news… we have a way to reach that audience. Find out how to build your brand with us.

terms & policies general rate policy • All advertising rates are net, except the published Daily Illini gross national rate and national radio rates. Rates are not commissionable.

• To qualify for bulk contract or frequency contract rates, an advertiser must have a signed agreement and credit application on file with Illini Media.

• DAILYILLINI- Advertisers will be subject to extra assessment (short-rate) or credit rebate (long-rate) upon termination of agreement period. Extra assessment will be equal to the number of inches run by the advertiser multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate for The Daily Illini will equal the number of inches run multiplied by the difference between the signed contract rate and the rate of the contract level fulfilled.

• BUZZ- Advertisers will be subject to extra assessment or credit rebate upon termination of agreement period. Extra assessmentt will be based on the number of ads run and their sizes, and the difference between the signed contract rate and the rate of the contract level fulfilled. Credit rebate will be based on the number of ads run and their sizes, and the difference between the signed contract rate and the rate of the contract level fulfilled.

• Publisher reserves the right to sell special promotion and advertising packages that carry special rates.

• Publisher reserves the right to revise schedule of rates by giving 30 days written notice

term of payment •A dvertisers who do not have approved credit are required to pay at the time they place their advertising.

• All payments due from clients with approved credit are payable upon receipt of billing.

• Payment in advance is required for these types of ads: student organizations, sublets, roommates wanted, political, spring break travel, “going out of business,” psychic, massage and exotic dancer.

• Advertisements from advertisers whose accounts are unpaid for after 60 days may be stopped until payment is received and balances are current. Failure to pay in a timely manner may result in revocation of credit privileges. Accounts may be assessed a 1.5% per month (18% annual) service charge on unpaid balances after 59 days.

• The University of Illinois departments should provide a departmental purchase order number or p-card when placing ads.

• Visa, MasterCard, American Express, and Discover cards are accepted.

contract and copy guidelines •A ll advertising is subject to approval by Illini Media. Only publication or broadcast of an advertisement denotes acceptance of an advertisement.

• Ads sent via email or on removable media such as CDs are not considered production-ready, and should be submitted when making a space reservation.

• If publisher agrees to print or broadcast ad copy furnished to Illini Media after deadline, advertiser waives the right to receive a proof. Publisher is not responsible for errors in late copy.

• Publisher reserves the right to use original copy without changes other than changes to correct publisher’s errors.

• Illini Media is not responsible for errors in copy which do not decrease the value of the advertisement.

• Liability for any errors is limited to the cost of the space or time occupied by erroneous advertisement and is limited to the first insertion per day of such error. Requests for adjustment must be made within 30 days of publication or broadcast.

• Placement or page position can be requested but will not be guaranteed, except for standard paid premium placement positions, when available. Guaranteed position may not be available when color is required.

Additional resources for advertisers and a list of FAQs are available at: http://advertise.illinimedia.com

PRINT

The Daily Illini Since 1871, The Daily Illini has been a mainstay on the University of Illinois campus and has grown into one of the country’s largest studentrun newspapers. Distributed free throughout Champaign-Urbana, The Daily Illini provides the campus community with its number one source for news, sports coverage, commentary and public opinion. A daily features page offers a chance to target special interests such as technology or Greek life.

Additionally, a number of topical special editions—including our New Student Edition, Ebert Film Festival Guide and semi-annual career, food and drink, and housing guides—round out our coverage of the University community.

constant connection

DI circulation

Coverage of University of Illinois news

• The

Daily

Illini’s

circulation

of

and sports does not end with the

15,000 in the spring and fall (8,000

printed paper each morning. Updates

in summer session 1, 10,000 in

are made throughout the day by

summer session 2) is free, with more

reporters on dailyillini.com as well as

than 300 distribution points around

on-air updates on WPGU-FM 107.1.

campus and in the community.

• The Daily Illini is published Monday

total campus population: 54,836

through Friday during the school year, Monday and Wednesday during Summer Session 1 and Monday,

Source: University of Illinois Public Affairs

The U of I has the nation’s largest

Tuesday,

Greek-letter

during Summer Session 2.

community

with

59

fraternities and 36 sororities; about 22% of all undergraduates participate.

Source: University of Illinois Public Affairs

and

Friday

subscription rates One year

$200

195 issues

U of I facts Enrollment Undergraduate

Wednesday

Thurs & Fri only 31,540

$150

71 issues, includes Buzz on Thursdays

Graduate & Professional 12,322

The Daily Illini is respected as one of the best college newspapers in the country, receiving the 2009 Best of Collegiate Design awards for ad, page, and online design.

Faculty & Staff Faculty

3,042

Administrative & Academic Professional

3,750

Support Staff

4,182

Build Your Brand

217.337.8382 | advertise.illinimedia.com

PRINT

The Daily Illini

retail rates local open rate

Classified rates $17.50

classified word/line ads

pre-printed insertion rates

color rates process color

$485

Prepaid 37¢ per word • Color requests subject to availability. insert rates per 1,000 annual bulk contract rates Billed 44¢ per word Single colors are mixed from CMYK Pages Open 7X 16X Plan Column Rate Per • Bold words and logos are subject process color.

1–4 pages $110 $85 $65

Inches col. inch to extra charge.

• C

olor rates are not commissionable.

5+ pages $115 $90 $70 A 125" $13.90 • Classified ads in the print edition B 250" $13.15 of The Daily Illini automatically • Check with your advertising rep for C 500" $12.40 appear in the classified section of available dates.

D 750" $12.00 The Daily Illini website.

• Maximum of 15,000 inserts, miniE 1000" $11.50 • When the Daily Illini is on hiatus mum of 5,000.

F 2500" $10.80 for summer or winter break, clas- • Insert rates are not commissionable.

G 5000" $10.50 sifieds can be placed for the online tearsheets H 10,000" $9.15 edition with the following rates We recommend printing inserts on Newspapers are free and available Line $1.50 per day 70# paper or better. Maximum size is throughout campus and at local Advertisers signing bulk inch Display $4.00 per day 12½” by 11¼”. If folded, fold should businesses. Advertisers are encourcontracts in The Daily Illini autobe on 11¼” side. Should inserts aged to check advertisements daily. matically qualify for certain cor- classified display require special handling, cost will If tearsheets are needed for proof of responding reduced rates for (per column inch) publication, please request them as be passed on to the advertiser. advertisements placed in Buzz 1-2 times $16.10 you place your ad. Requests made and WPGU. Please ask your 3-5 times $15.30 A sample of every preprinted more than a month after publicarepresentative for details on adding 6+ times $14.40 insert must be submitted for ap- tion will be honored when possible.

Buzz and WPGU to your marketing proval to: The Daily Illini, 512 East Archived PDFs of the Daily Illini are mix or refer to your contract for the annual bulk contract rates Green Street, Champaign, IL 61820. available on dailyillini.com. reduced rate you have earned for Buzz. Column Rate per Submissions must be received no Inches col. inch later than 10 business days prior to design U of I student 50” $12.70 Advertisements placed in The Daily publication date. organization rate 90” $12.20 Illini and Buzz are designed free of $8.55 per column inch 150” $11.60 Once orders are approved, preprint- charge. Visit the CreativeWorks $8.35 per column inch with 200" 300” $10.75 ed inserts must arrive seven busi- website for more information at annual agreement 600” $9.90 cw.illinimedia.com. ness days in advance.

1000” $9.25 U of I department rate 2000” $8.80 proofs Ship to: $10.75 per column inch Proofs are for the purpose of The Daily Illini $10.40 per column inch with 400" classified deadlines correcting production errors only. All c/o The News-Gazette annual agreement Classified word/line ads: changes and revisions made from Attention: Steve Hall 2 p.m. one business day before pub- 48 Main Street advertiser’s original copy will be annual new student edition lication for new ads or copy changes. Champaign, IL 61824 charged at the rate of $25 per hour and welcome back edition at a minimum of one hour. Proofs Twice the published rates Classified display ads: must be returned by 2 p.m. one 11 a.m. one business day before business day before publication. Afnational advertising publication. When requesting a ter 2 p.m., corrections will be made Rate: $21.77 per column inch gross proof, deadline is 11 a.m. two busi- Submit a high-resolution PDF of only as time permits. Changes to All rates other than national rate are net. ness days before publication for advertisements to: ads past deadline: $25 new ads or copy changes. haveaniceday@illinimedia.com

special services

sending an ad?

retail advertising deadlines

5 p.m. three business days preceding date of publication. Check with your ad rep regarding special editions and supplements which may have special deadlines. You should also ask about advance deadlines due to university holidays and vacations.

All rates are effective as of August 19, 2011.

PRINT

buzz Buzz has been the Champaign-Urbana community alternative arts and entertainment weekly magazine since 2003. It’s your local source for entertainment, art, food, music, and local events. Special issues, maps, and directories round out the unique ad opportunities in this powerful tabloid.

Additional Buzz content can be found on readbuzz.com.

buzz best of cu forward to each year — The Best of Champaign-Urbana. Readers will be asked to vote for their favorites in over 40 different categories. The winners celebrated

in

this

November

• Summer Session and between • There are over 230 distribution points across Champaign-Urbana and spring semesters.

what’s going on right here in ChampaignUrbana: community festivals, local bands, new businesses, etc. The personality of Buzz content reflects

buzz circulation

area.

more on

the217.com s communit Champaign-Urbana’

y magazine

FREE

buzz weekly

January week of

13, 2010

The 20Th AnnuAl GreAT Cov in reel it

8

book by the

9

r cabin feve

12

more on

the217.com

er up

inserted into The Daily Illini.

High Cross Road

audience.

Lincoln Avenue

of Illinois is in session, Buzz is

Neil Street

• During weeks when the University

your business in front of this active

Prospect Avenue

plan their weekend. Be sure to keep

Winner of the 2009 Illinois College Press Association Award for Best Entertainment Supplement

150 Springfield Avenue Green Street

Urbana

et

36 Locations

Neil Stre

Prospect Avenue

15

round. and around the Champaign-Urbana

57

nO fOld s bar

• Free at hundreds of businesses in

scene. Readers rely on Buzz to help

93 Locations

8

• Distributed every Thursday, year-

the eclectic and vibrant entertainment

Campus

hahaha

Urbana and campus.

Look for feature articles focused on

Champaign

4

distribution points in Champaign,

community coverage

106 Locations

FREE

• The map shows the number of

miss out on this well read staple.

74

On the rOcks

semesters: 10,000

during the University of Illinois’ fall

74

ty magazine

In Session: 23,000

interesting content. You don’t want to

57

a’s communi

• University of Illinois Fall/Spring

issue which is full of great photos and

N

Champaign-Urban

w eekly

week Of JanUarY 20, 2011

seasonal distribution

The issue of Buzz that everyone looks

are

buzz

Curtis Road

Build Your Brand

217.337.8382 | advertise.illinimedia.com

buzz

PRINT

display advertising rates

buzz calendar

Plan

Freq

Size Full

3/4

1/2

3/8

1/4

1/8

1/16

Open

1x

$1110

$844

$586

$451

$306

$167

$107

A

2-4x

$1088

$821

$564

$435

$295

$160

$102

B

5-12x

$1062

$802

$552

$419

$290

$153

$97

C

13-25x

$1016

$770

$537

$402

$281

$142

$89

D

26-38x

$896

$687

$456

$349

$252

$132

$81

E

39-50x

$766

$568

$391

$295

$204

$115

$74

F

51-52x

$627

$482

$338

$263

$188

$102

$65

G/H

53x+

$563

$439

$300

$236

$169

$91

$58

AUGUST 2011 S

7 14 21 28

Daily Illini student newspaper and WPGU radio. Please ask your advertising representative for details on adding The Daily Illini and WPGU radio to your marketing mix or refer to your contract for the reduced rate you have earned for The Daily Illini.

T 2 9 16 23 30

W 3 10 17 24 31

MARCH 2012 R 4 11 18 25

F 5 12 19 26

S 6 13 20 27

S M T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

R 1 8 15 22 29

F 2 9 16 23 30

S 3 10 17 24 31

F 2 9 16 23 30

S 3 10 17 24

W 4 11 18 25

R 5 12 19 26

F 6 13 20 27

S 7 14 21 28

F

S

S

1 8 15 22 29

6 7 13 14 20 21 27 28

T

W

R

F

S

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

F 4 11 18 25

S 5 12 19 26

S M T W R

3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28

F 1 8 15 22 29

S 2 9 16 23 30

F 2 9 16 23 30

S 3 10 17 24 31

R 5 12 19 26

F 6 13 20 27

S 7 14 21 28

F 6 13 20 27

S 7 14 21 28

S M T

5 6 7 12 13 14 19 20 21 26 27 28

R 2 9 16 23 30

F 3 10 17 24 31

S 4 11 18 25

F 3 10 17 24

S 4 11 18 25

SEPTEMBER 2011 S M T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

Advertisers signing Buzz frequency contracts automatically qualify for certain corresponding reduced rates for advertisements placed in The

M 1 8 15 22 29

R 1 8 15 22 29

APRIL 2012 S 1 8 15 22 29

OCTOBER 2011 S

M

T

W

R

NOVEMBER 2011

classified rates classified word/line ads Prepaid: 37¢ per word Billed: 44¢ per word • Bold words and logos are subject to extra charge.

classified display rates (per column inch)

other rates guaranteed placement: When available, please add 20%

color: $485 full color

pre-printed inserts

1-2 times 3-5 times 6+ times $16.10 $15.30 $14.40

Please check with your advertising representative for price information and availability.

classified annual bulk contract rates

deadlines

Column Rate per Inches col. inch 50” 90” 150” 300” 600” 1000” 2000”

$12.70 $12.20 $11.60 $10.75 $9.90 $9.25 $8.80

All rates are effective as of August 19, 2011.

buzz is published weekly on thursdays Display advertising deadline: 3 p.m. Thursday prior to your desired publication date.

Classified advertising deadline: 11 a.m. (display) or 2 p.m. (line) Monday prior to your desired publication date.

sending an ad?

Submit a high-resolution PDF of advertisements to: haveaniceday@illinimedia.com

T 1 8 15 22 29

W 2 9 16 23 30

R 3 10 17 24

R 1 8 15 22 29

JULY 2012

JANUARY 2012

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

R 5 12 19 26

M

JUNE 2012

DECEMBER 2011 S M T W

4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28

T 3 10 17 24

MAY 2012

2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30 31

S M

6 7 13 14 20 21 27 28

M 2 9 16 23 30

S 1 8 15 22 29

M 2 9 16 23 30

T 3 10 17 24 31

W 4 11 18 25

AUGUST 2012 W 1 8 15 22 29

FEBRUARY 2012 S M T

5 6 7 12 13 14 19 20 21 26 27 28

W 1 8 15 22 29

R 2 9 16 23

community event coverage Best of CU

November 10, 2011

Boneyard Arts Festival

April 19-22, 2012

Ebertfest

April 25-29, 2012

Illinois Marathon

April 27-28, 2012

ONLINE

Online network Having an online presence is part of doing business in this instant information age. Generate traffic to your website, webstore, or online contest with an online ad. Illini Media makes it easy for you to find your audience with four targeted options to fit your business.

dailyillini.com

multi-media packages

The Daily Illini student newspaper website that compiles the

Illini Media can offer businesses a

latest in university and local news, sports, opinions, photos,

complete

blogs, classifieds and more. Information is available 24/7

Maximize this opportunity by talking

and updated as the big news happens.

to your ad rep about putting together a

multi-media

campaign.

package that includes:

classifieds.dailyillini.com

• Print ads in The Daily Illini or Buzz

This portion of the Daily Illini website offers searchable

• Radio ads on WPGU-FM 107.1

classified ads, help wanted, and housing information. In

• Flyer distribution

addition to classified ads from the Daily Illini, readers will

• Online ads to drive readers to your site

find a fully searchable resource for campus housing in the

• An event or a contest to generate a fun vibe about your business

Apartment Search.

U of I is connected

the217.com

• University of Illinois campus network

The217.com is an arts, entertainment, and music mecca.

offers

Steady traffic all year-round reflects the community-based

connections.

students

72,000

computer

audience of Buzz and WPGU-FM 107.1. With a comprehensive

• 275 campus buildings and 100% of

event calendar listing performances, classes, shows, live

University classrooms have wireless

music and community events, as well as a fully searchable

internet access.

database of local restaurants, this is a popular night-out

Source: University of Illinois Public Affairs

planning stop.

readtechnograph.com Technograph is the quarterly magazine of the University of Illinois engineering campus. This magazine has been around and evolving since 1885. Additional and more frequent content as a supplement to the magazine can be found at readtechnograph.com.

Build Your Brand

217.337.8382 | advertise.illinimedia.com

Winner of the Associated Collegiate Press Online Pacemaker Award for 2008, 2009, & 2010

0/-*/&

online network leaderboard 728 x 90

large block 300 x 250

mid-size banner ad 300 x 75

online rates Size

dailyillini.com

Enter tainment Sites

apartment search

Leaderboard

728 x 90

NPOUI XL

NPOUI XL

on dailyillini.com

Large Block

300 x 250

NPOUI XL

NPOUI XL

Mid-sized Banner

300 x 75

NPOUI XL

NPOUI EBZ

Skyscraper

120 x 600

NPOUI XL

Vertical Banner

120 x 240

NPOUI XL

Livestream Block

300 x 250

0OMZ MPDBM JOGPSNBUJPO NBLFT UIJT POMJOF Apartment Search an easy and convenient tool for students making housing plans. r 1SJDFT TUBSU BU $14/month per listing r $BMM BO BEWJTPS BU

NPOUI

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newsletter ads 4UBZ DPOOFDUFE UP PVS SFBEFST XJUI B CBOOFS

across the network

BE PO POF PG PVS OFXTMFUUFST 8IFUIFS JU T EBJMZ

Size

Price

Mobile Delivery

320 x 50

$3

Title Button

120 x 90

$3

UP UIFJS JOCPY

Leaderboard

728 x 90

$11

r %BJMZ *MMJOJ IFBEMJOF FNBJMT TFOU EBJMZ

Large Block

300 x 250

$11

IFBEMJOFT PS JOGP PO DPOUFTUT BOE CMPH RVPUFT readers are signing up to get information direct

r UIF DPN OFXTMFUUFS TFOU Y XFFL r 81(6 '. VQEBUFT TFOU XFFLMZ

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r *ODMVEF ZPVS CBOOFS Y QJYFMT JO POF

online statistics

email for $10 dailyillini.com

the217.com

Avg. Number Of Daily Visits, Fall 10

4,950

1,750

Avg. Number Of Pages Viewed Daily, Fall 10

11,650

3,900

4,150

1,800

10,800

3,750

Avg. Number Of Daily Visits, Spring 11 Avg. Number Of Pages Viewed Daily, Spring 11

'BMM /VNCFST CBTFE PO (PPHMF BOBMZUJDT TUBUJTUJDT HBUIFSFE GPS UIF TJY NPOUIT "VH UISPVHI %FDFNCFS

4QSJOH /VNCFST CBTFE PO (PPHMF BOBMZUJDT TUBUJTUJDT HBUIFSFE GPS UIF TJY NPOUIT +BOVBSZ UISPVHI .BZ

Options available for classified ads, apartment search, mobile, and the comprehensive calendar. Ask your ad representative about the best place to fit your needs.

0/-*/&

online network leaderboard 728 x 90

large block 300 x 250

mid-size banner ad 300 x 75

online rates Size

dailyillini.com

Enter tainment Sites

apartment search

Leaderboard

728 x 90

NPOUI XL

NPOUI XL

on dailyillini.com

Large Block

300 x 250

NPOUI XL

NPOUI XL

Mid-sized Banner

300 x 75

NPOUI XL

NPOUI EBZ

Skyscraper

120 x 600

NPOUI XL

Vertical Banner

120 x 240

NPOUI XL

Livestream Block

300 x 250

0OMZ MPDBM JOGPSNBUJPO NBLFT UIJT POMJOF Apartment Search an easy and convenient tool for students making housing plans. r 1SJDFT TUBSU BU $14/month per listing r $BMM BO BEWJTPS BU

NPOUI

6Q UP Ã WF BEWFSUJTFST DBO SPUBUF UISPVHIPVU UIF TJUF QBHFT JO FBDI TQPU

newsletter ads 4UBZ DPOOFDUFE UP PVS SFBEFST XJUI B CBOOFS

across the network

BE PO POF PG PVS OFXTMFUUFST 8IFUIFS JU T EBJMZ

Size

Price

Mobile Delivery

320 x 50

$3

Title Button

120 x 90

$3

UP UIFJS JOCPY

Leaderboard

728 x 90

$11

r %BJMZ *MMJOJ IFBEMJOF FNBJMT TFOU EBJMZ

Large Block

300 x 250

$11

IFBEMJOFT PS JOGP PO DPOUFTUT BOE CMPH RVPUFT readers are signing up to get information direct

r UIF DPN OFXTMFUUFS TFOU Y XFFL r 81(6 '. VQEBUFT TFOU XFFLMZ

"ET UIBU SVO BDSPTT BMM *MMJOJ .FEJB TJUFT BSF DIBSHFE QFS JNQSFTTJPOT "OZ HJWFO TQPU DBO FYDFFE EBZ

r *ODMVEF ZPVS CBOOFS Y QJYFMT JO POF

online statistics

email for $10 dailyillini.com

the217.com

Avg. Number Of Daily Visits, Fall 10

4,950

1,750

Avg. Number Of Pages Viewed Daily, Fall 10

11,650

3,900

4,150

1,800

10,800

3,750

Avg. Number Of Daily Visits, Spring 11 Avg. Number Of Pages Viewed Daily, Spring 11

'BMM /VNCFST CBTFE PO (PPHMF BOBMZUJDT TUBUJTUJDT HBUIFSFE GPS UIF TJY NPOUIT "VH UISPVHI %FDFNCFS

4QSJOH /VNCFST CBTFE PO (PPHMF BOBMZUJDT TUBUJTUJDT HBUIFSFE GPS UIF TJY NPOUIT +BOVBSZ UISPVHI .BZ

Options available for classified ads, apartment search, mobile, and the comprehensive calendar. Ask your ad representative about the best place to fit your needs.

EVENT &

PROMO

STREET TEAM

street team Street Team events draw attention to your business for more than the hour or two of the event. Working with Illini Media gives you the opportunity to promote your event through

Ad Options (CHOOSE 1)

Promotional Options (CHOOSE 2)

(40) :30 second commercials on WPGU 107.1, 6A-12Mid

(20) :30 second promotional announcements on WPGU, ROS, the week prior to your event

(2) 1/8 page ads (15 column inches) in The Daily Illini

Red

a number of different media. Choose

(1) ¼ page ad (3col. X 10”) ad in The Daily Illini

(1) 300x250 pixel online ad for week prior to event on the217.com or dailyillini.com*

(1) 3/8 page ad in Buzz

whether to promote your event and

(20) :30 second promotional announcements on WPGU, ROS, the week prior to your event

The Daily Illini, Buzz, email or online based on the target market you’d like to reach and your customers’ White

(1) 1/8 page ads (15 column inches) in The Daily Illini (1) 300x250 pixel online ad for week prior to event on the217.com or dailyillini.com*

Event Rates

(5) days of promotional ads in Illini Media email newsletters* Event listing on the217.com community calendar Description of the event in the Street Team promo blog on the217.com

(1) 1/4 page ad in Buzz

your business through WPGU-FM,

interests.

(1) 1/8 page ads (15 column inches) in The Daily Illini

Elements (included) (15) :15 second live reads the week prior to your event

(8) :15 second live reads the week prior to your event (5) days of promotional ads in Illini Media email newsletters* Event listing on the217.com community calendar

(1) 1/4 page ad in Buzz

Red Package (2 hours): $1000 White Package (2 hours): $550

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Blue Package (1 hour): $350 All packages include:

Blue

• The Street Team on location for customer entertainment and interaction • (2) phone drops into WPGU 107.1 per

(1) 1/8 page ads (15 column inches) in The Daily Illini (1) 300x75 pixel online ad for week prior to event on the217.com or dailyillini.com*

(8) :15 second live reads the week prior to your event (1) days of promotional ads in Illini Media email newsletters* Event listing on the217.com community calendar *Placement of online ads subject to availability

(1) 1/4 page ad in Buzz

hour during your live event

scene on green events

flyering & distribution

Looking to make an impression on the U of I campus? With a Scene

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Flyer Rates

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hour live event packages.

500 flyers: $200*

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LOCAL MUSIC EDITIO N

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Illini Media Building 2nd Floor Street 512 E. Green 61820 Champaign, IL 217-337-8337 com classifieds@illinimedia.

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Awards The Local Music Awards musical are a celebra and artistic tion of the Designed community vibrant to butions of recognize the vital in Champaign-Ur bana. local achievements serve a larger, performers, and contrithe Local and more Music Awards attention importa to also enjoy being the thriving music nt purpose – to bring scene that owners and a part of. Musicia ns, promot so many in C-U audienc local music es all share ers, scene. in the successbusiness of the On Thursd ay, Music” editionApril 12, Buzz will music scene, offering expand publish a special “Local ed coverag including In additio e of an the local extra pullout n to LMA coverage will be a section. with plenty variety up and coming of interviews of photos, will local there bands and music certs that legends, people attende memories of the first d. con-

Daily Illini Buzz

in The 3x5” ad ad in or 1/4 page

– plus – ional 3x5” promot ad in

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one of significant your offer • Please make to approval) value (subjectchoice if available your • Date of be reserved or 3 can placement • Page 2 premium sections or special without paying is special issues of promotional ad • Excludes and placement • Content discretion Illini Media’s

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ional of 5 promot

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on

WPGU

$150

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*2005 Best Promotion/Eve – Best Promotion/Eve nt, College Music, Inc., nt, College & 2006 Nominee Music, Inc.

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technograph Since 1885, Illinois Technograph has been the magazine of the College of Engineering at the University of Illinois at Urbana-Champaign (UIUC). It is produced by engineering students for engineering and academic communities.

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local advertising rates 1-2x each Quarter Page 7.5” x 2.5” or 3.5” x 5”

$125

publication schedule Issue

Published

Ad Deadline

Fall 2011

9/6/11

8/9/11

(500 copies distributed at Engineering Open House)

Winter 2011

11/8/11

10/11/11

Spring 2012

02/15/12

01/18/12

Summer 2012 04/18/12

03/16/12

(featuring Freshman Guide)

technograph circulation The Technograph publishes four regular

3-4x each $110

issues annually. It is available free of

RSO

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Full Page 7.5” x 11”

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Interior Cover (Full Color) 8.5” x 11”

$975

$875

$485

Back Cover (Full Color) 8.5” x 11”

$1085

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and visitors at UIUC. For each issue, approximately

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distributed throughout campus inside The Daily Illini, reaching students, faculty and staff.

Half Page

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7.5" × 5"

3.5" × 10"

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$540

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consists

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undergraduates,

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other colleges and departments, such

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as the College of Chemical Sciences

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corporations, and members of other

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I students. Plus engineering alumni,

haveaniceday@illinimedia.com

engineering career fairs

ACM REFLECTIONS | PROJECTIONS 2011 COMPUTING AND TECHNOLOGY FAIR October 7, 2011

ECS FALL ENGINEERING CAREER FAIR September 7 & 8, 2011

ECS SPRING ENGINEERING CAREER FAIR February 1 & 2, 2012

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BROADCAST

WPGU WPGU’s Champaign’s Alternative Radio, is programmed by our staff and listeners to create a truly alternative sound. From classic artists like Elvis Costello, The Cure and Weezer; groundbreaking bands including The Ramones, The Pixies and The Clash, to new artists such as The Back Keys, Death Cab for Cutie, Arcade Fire, and Mumford Sons, WPGU offers a sound that can’t be heard anywhere else in the Champaign-Urbana market. You’ll also find selections from the best local and regional bands on the rock music scene.

We combine the philosophy of “just play great music” with personality driven radio – no button pushers allowed – to create a unique brand for our listeners.

creative services

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BROADCAST BROADCAST

WPGU

general rates

miscellaneous rates

Effective August 1, 2011

Registered Student Organization / University Departments

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Summer/Winter 6/1 - 7/31 12/1 - 12/31

Summer/Winter 6/1 - 7/31 12/1 - 12/31

:60 second

:30 second

:60 second

:30 second

6A - 12Mid ROS

$40

$24

$26

$15

6A - 10A

$42

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10A - 3P

$44

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$19

3P - 7P

$50

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$32

$21

7P - 12Mid

$41

$20

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$12

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Daypart

Non-Profit / Charitable Daypart

:30 second

:15 second

$10

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• :15 second commercials will be billed at 75% of the prevailing :30 second rate.

general rate policy

retail rates

• All published rates are net to WPGU and may be subject to change at any time.

Annual Bulk Contract Rates (Based on DI Bulk Rate Schedule)

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6am-12Mid ROS, M-Sun

has established an account and credit with Illini Media.

• A greements for advertising may be negotiated in accordance with the terms of this rate

:30 second A

$12.00

B

$11.50

advertising broadcast, published or distributed by WPGU and for all content of advertisements

C

$11.00

and also assumes responsibility for any claims arising therefrom made against WPGU and/or

D

$10.50

E

$10.00

F

$9.50

G

$8.00

H

$7.00

schedule.

• The advertiser and its agency assume liability jointly and separately for the payment of all

Illini Media, including costs associated with defending against such a claim.

• Payment by advertiser to agency shall not constitute payment to WPGU.

annual contract rates Effective January 1, 2009 150 Commercials

Daypart 6A - 12Mid ROS

300 Commercials

600 Commericals

900 Commericals

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

Fall/Spring 8/1 - 11/30 1/1 - 5/31

:60 second

:30 second

:60 second

:30 second

:60 second

:30 second

:60 second

:30 second

$24

$14.40

$23

$13.80

$21

$12.60

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$10.80

6A - 10A

$26

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$28

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3P - 7P

$34

$20.40

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7P - 12Mid

$25

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$12

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$9

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Overnight 12Mid - 6A

$9

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$4.80

$7

$4.20

5

$3

$17

$10.20

$17

$10.20

$16

$9.60

$15

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Summer/Winter

• :15 second commercials will be billed at 75% of the prevailing :30 second rate.

• A two week cancellation notice is required. Commercial rates will be adjusted to the WPGU General Rate Card in effect at the time of broadcast.

The advertiser will be responsible to pay WPGU the difference within 15 days of cancellation.

SPECIAL

opportunities In addition to the traditional ad placements available for print and radio, Illini Media also offers special opportunities to have your message stand out from the crowd. Look through the variety of unique page placements and sponsorship opportunities listed on this page. You may find the exact target audience you’re hoping to reach and make the most of your ad spending.

DI front page advertising

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BY EMILY

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$125 per week (4 week commitment required) It’s lunch or dinnertime and people are trying to Join Daily Illini sports team every Monday at 5:10 decide what to eat. WPGU wants to get your name PM for the hardest hitting sports talk in the twin in the ears of the customers to get them thinking cities. They’ll break down your favorite Illini sports about your business.

WPGU Restaurant of the Week teams and dabble into some national sports head$150.00 (and one free meal) lines to boot. With special guests stopping by Lunch Cravings Sponsorship includes: As the exclusive sponsor of WPGU’s Restaurant the studio and ticket giveaways galore, you never •(5) :05 FLASH promos (8-11am) promoting busiof the Week, one of our radio representatives will know what kind of hilarity will ensue on ID@5 each ness name and menu item/slogan dine at your establishment, write a review about week. Don’t forget about our weekly naming of the •(3) :30 commercials (11am-1pm) detailing busithe food and ambiance and we will broadcast it all “Badass of the Week” in the world of sports. Who ness location, menu item/slogan and specials week long for all of our 18,000+ listeners. Sponwill it be this week? Tune in on WPGU 107.1 FM or sorship includes: stream the show on the217.com to find out! $25 per day M-F (minimum 2 weeks participation) •(25) :30 recorded restaurant reviews $450 for four weeks (M-F) Sponsorship includes: WPGU Product Placement •(3) :30 second commercial announcements, Mon- Dinner Cravings Sponsorship includes: $100 per week (4 week commitment required) days from 5-6pm • (7) :05 second FLASH (1-5pm) promoting busiEach weekday during the daypart of your choice, •(9) :30 second commercial announcements, Sun- ness name and menu item/slogan WPGU will do an on-air giveaway from your busi- Wed, 6am-12Mid • (5) :30 second commercials (5-8pm) detailness to one lucky listener. Giveaways can include •(12) :30 second promotional announcements with ing business location, menu item/slogan and gift cards, certificates or anything you wish to give- YOU named as a sponsor, Mon-Sun, 6am-12Mid specials away. Sponsorship includes: •On-air mentions during the day, each day before •(15) :15 second LIVE READ announcements, Mon- $35 per day M-F (minimum 2 weeks participation) your giveaway $650 for four weeks (M-F) Sun, 6am-12Mid •(5) :30 second commercial to be aired immediately before or after giveaway (1 each day) Our Shows:

Daily Weather Sponsorship

•Monday-Friday Noon-1PM: WPGU’s Flashback $150 per week WPGU-FM 107.1 will produce daily (Monday-Fri- Cafe (Classic/Alternative Rock) day) weather forecasts/updates that will air mul- •Monday from 5:10-6PM: Illini Drive @ 5 (Sports Talk Radio) tiple times each weekday.

•Monday from 9-10PM: The Back Room (New Indie Weather updates will un once per hour 6A-12Mid, Releases) at the top of the second commercial break in the •Tuesday from 9-10PM: Shrinkwrap (Brand. New. hour (at approximately :40 minutes) and will be ap- Music. proximately :40 seconds in length (including spon- •Wednesday from 9-10PM: Punk Rock at 9 O’Clock (Punk, Hardcore, Local Punk with a co-host from sor billboards). local punk band The Diamond Stretch) Lunch and Dinner cravings: •Thursday from 9-10PM: Surfabilly Freakout (Surf, Sponsorship includes: All the benefits of lunch and dinner cravings pro- •Sponsor acknowledgement at the top of the Garage, Exotica, & Psychobilly that features comgram PLUS (10) :30 second commercials between munity members break... (:04) 6am-12pm throughout each week of the program “The WPGU weather update, brought to you by... •Friday from 10-Midnight: Beats ‘n Rhymes (Underground Alternative/Hip-Hop) (sponsor name)” $50 per day M-F (minimum 2 weeks participation) •Sponsor acknowledgement at the bottom of the •Sunday from 5-6PM: Chalk Them Up (Sport Talk $925 for four weeks (M-F) with a National focus) break... (:05)

WPGU DJ Show Sponsorships $100 per week Do you have a favorite show on WPGU? Why not be the exclusive sponsor and have your business bring our listeners the show of your choice?

Sponsorship Includes: •(13) :30 second commercials (6am-12pm) the week prior to DJ show of choice •(2) :30 second commercials during DJ show of choice •(unlimited) promotional announcements made by DJ’s during show of choice

“...and that’s a look at the weather, brought to you by... (sponsor name/slogan/location)” •10 :30 second commercials per week Total Total Total Total

Updates per Day: 18 Sponsor Mentions per Day: 36 Updates per Week: 80 Sponsors Mentions per Week: 160

All rates are effective as of August 19, 2011.

tabloid publications •B uzz alternative weekly (Published every Thursday) • Special interest supplements (Please see our publication schedule for a complete listing.)

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3" 2" 1"

3/8 Horizontal 1/2 Vertical 1/2 Horizontal 3/4 Page 7.667" × 5.417" 5" × 11" 10.25" × 5.417" 7.667" × 11" 46 contract inches 30 contract inches 30 contract inches 23 contract inches

3/8 Vertical 5" × 8.208" 23 contract inches

1/4 Square 1/4 Vertical 1/4 Banner 1/4 Landscape 5" × 5.417" 2.458" × 11" 10.25" × 2.625" 7.667" × 3.5" 15 contract inches 15 contract inches 15 contract inches 15 contract inches

1/8 Horizontal 5" × 2.625" 7 contract inches

1/8 Vertical 2.458" × 5.417" 7 contract inches

1/16 Page 2.458" × 2.625" 3.5 contract inches

Full Page 7.25 × 9.25" 40 contract inches

1/2 Horizontal 7.25" × 4.5" 18 contract inches

1/2 Vertical 3.5" × 9.25" 18 contract inches

1/4 Horizontal 7.25" × 2.15" 9 contract inches

1/4 Vertical 3.5" × 4.5" 9 contract inches

1/8 Page 3.5" × 2.15" 4.5 contract inches

5 col: 58 picas or 9.667"

15"

4 col. x 7"

15"

6 col: 52p9 or 8.792"

5 col. x 4"

16"

booklet publications • Fall Food & Drink Guide - Oct 12 • Spring Food & Drink Guide - Feb 21 • Ebert Film Festival Guide - Apr 20

17" 16"

4 col: 46p3 or 7.708"

2 col. x 2"

17"

Booklet

• Printed offset, 85-line screen • Image area: 7.25" × 9.25" • Ad sizes are modular • Please provide ads as a PDF when submitting by e-mail or on disk

19" 18"

18"

FULL PAGE 6 col. x 21.5 "

3 col. x 3"

3 col: 34p6 or 5.75"

20"

FULL PAGE 8 col. x 21"

2 col: 22p9 or 3.792"

rinted offset, 85-line screen P Image area: 10.25” × 11” Ad sizes are modular Please provide ads as a PDF when submitting by e-mail or on disk

19"

21"

1 col. 2 col. 3 col. 4 col. 5 col. 6 col. 7 col. 8 col.

1 col: 11 picas or 1.833"

• • • •

6 col.

Display Column Sizes • Only 5 columns are shown, but please note there are 6 columns on a full broadsheet page (11.625"). The Daily Illini uses broadsheet SAU 50 format.

Tabloid

5 col.

3 col. x 21.5"

classified advertising •P age size: 11.764" × 21" • Column size: 8 picas 2 points (1.361"); 8 col. per page, including 9 pt. gutters • Classified ads are not undersized

4 col.

20"

display advertising •P age size: 11.625" × 21" • Column size: 11 picas (1.833"); 6 col./page, incl. 9 pt. gutters • Display ads should be undersized 1/8" in height unless they are 21" tall. (i.e. a 6 column × 8" ad should be produced as 6 col. × 7.875")

3 col.

5 col: 43p10 or 7.306"

2 col.

4 col: 34p11 or 5.819"

1 col.

3 col: 26p or 4.333"

21"

2 col: 17p1 or 2.847"

21.5"

1 col: 8p2 or 1.361"

•P rinted offset, 85-line screen • Minimum ad size: 1 col. × 1 inch • Please provide ads as a PDF when submitting by e-mail or on disk

CLASSIFIED SAMPLE AD SIZES

ROP DISPLAY SAMPLE AD SIZES

Classified Column Sizes • Only 7 columns are shown, but please note there are 8 classified columns on a full broadsheet page (11.764").

Broadsheet

7 col: 61p8 or 10.278"

mechanical & tech info

Build Your Brand

2011-2012 publication schedule AUGUST 2011

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JANUARY 2012

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issues are marked in red.

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• Buzz alternative weekly is

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are in bold on the calendar.

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• Special issues are marked in blue and Touchdown Times

published every Thursday.

Ad deadline is previous Thursday.

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special issues 2011–2012

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FEBRUARY 2012

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Fall 2011

Format

Pub. Date

Deadline

Move-In Edition

Broadsheet

Wed, Aug 10

Tue, Jul 12

Welcome Back Edition

Broadsheet

Wed, Aug 17

Tue, Jul 19

Quad Day Edition

Broadsheet

Fri, Aug 19

Fri, Aug 12

First day of publication

Broadsheet

Mon, Aug 22

Mon, Aug 15

2

3

8

4

9

10 11 12 13 14 15

11 12 13 14 15 16 17

Touchdown Times*

Tabloid

Game Fridays (11)

Fri. before

16 17 18 19 20 21 22

18 19 20 21 22 23 24

Technograph Fall 2011

Magazine

Tues, Sept 6

Tues, Aug 9

23 24 25 26 27 28 29

25 26 27 28 29 30 31

Fall Career Guide

Broadsheet

Mon, Sept 12

Fri, Sept 2

Homecoming Guide

Tabloid

Tue, Sept 27

Mon, Sept 19

30 31

Illini Media 100th Anniversary

TBA

Fri, Sept 30

TBA

Fall Housing Guide

Tabloid

Tue, Oct 4

Mon, Sept 26

Fall Food & Drink Guide

Booklet

Wed, Oct 12

Wed, Sept 28

Salary Guide

Tabloid

Wed, Oct 26

Mon, Oct 17

Technograph Winter 2011

Magazine

Tues, Nov 8

Tues, Oct 11

Holiday Gift Guide

Tabloid

Tue, Nov 29

Tue, Nov 15

Finals Edition

Broadsheet

Fri, Dec 9

Tue, Dec 6

Puzzle Guide

Tabloid

Mon, Dec 12

Wed, Dec 7

Fall Semester in Review

Broadsheet

Tue, Dec 13

Thu, Dec 8

5

6

NOVEMBER 2011

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13 14 15 16 17 18 19

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Spring 2012

Format

Pub. Date

Deadline

Spring Welcome Back Edition

Broadsheet

Fri, Jan 13

Tue, Jan 10

27 28 29 30

29 30

First day of publication

Broadsheet

Mon, Jan 16

Wed, Jan 12

Spring Career Guide

Broadsheet

Mon, Jan 30

Mon, Jan 23

Spring Housing Guide

Tabloid

Tue, Feb 7

Mon, Jan 30

Technograph Spring 2012

Magazine

Wed, Feb 15

Wed, Jan 18

Spring Food & Drink Guide

Booklet

Tue, Feb 21

Mon, Feb 6

Big 10 Tournament Guide

Tabloid

Wed, Mar 7

Wed, Feb 29

Mom’s Day Guide

Tabloid

Tue, Apr 17

Mon, Apr 9

Technograph Summer 2012

Magazine

Wed, Apr 25

Wed, Mar 28

Ebert Film Festival Guide

Booklet

Mon, Apr 23

Tue, Mar 27

7

DECEMBER 2011

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11 12 13 14 15 16 17

13 14 15 16 17 18 19

Graduation Guide

Tabloid

Tue, May 1

Mon, Apr 23

Broadsheet

Fri, May 4

Tue, May 1

5

6

7

8

7

T

8

9 10 11 12

18 19 20 21 22 23 24

20 21 22 23 24 25 26

Finals Edition Puzzle Guide

Tabloid

Mon, May 7

Wed, May 2

25 26 27 28 29 30 31

27 28 29 30 31

Spring Semester in Review

Broadsheet

Tue, May 8

Thu, May 3

Photo Issue

Broadsheet

Wed, May 9

Fri, May 4

Campus Leaders

Broadsheet

Thu, May 10

Mon, May 7

Summer Preview Guide

Broadsheet

Fri, May 22

Tue, May 8

Campus Navigator

Tabloid

Tues, May 21

Wed, May 9

Summer 2012

Format

Pub. Date

Deadline

Summer Session I

Tabloid

Mon & Wed

important U of I dates Fall 2011

Residence Halls Open Quad Day Instruction Begins Labor Day (no classes) Thanksgiving Holiday Instruction Resumes Instruction Ends Reading Day Final Exams

Spring 2012 Aug 18 Aug 21 Aug 22 Sept 5 Nov 19 Nov 28 Dec 7 Dec 8 Dec 9-16

MLK Day (no classes) Instruction Begins Spring Vacation Instruction Resumes Instruction Ends Reading Day Final Exams Commencement

Jan 16 Jan 17 Mar 17 Mar 26 May 2 May 3 May 4-11 May 13

Summer 2012

Summer Session I May 14 Memorial Day May 28 Summer Session II June 11 Independence Day July 4 Summer Session II Ends Aug 2 Reading Day Aug 2 Final Exams Aug 3-4

May 14–June 6

Summer Session II

Mon, Tues, Wed & Fri

Tabloid

June 11–Aug 1

Summer Finals Edition

Tabloid

Fri, Aug 3

Tue, July 31

New Student Edition

Broadsheet

Tue, July 24

Thu, Jun 28

Including PRINT | WEB | BROADCAST

MEDIA KIT Kent State University Student Media FALL 2011 – SUMMER 2012

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Fact Sources: * The 2006 survey conducted by the JMC Graduate Research Methods Class * The Fall 2006 Kent Campus full-time enrollment of 22,317 * AM+M 2007 & 2008 College Newspaper Audience Study Conducted by MORI Research

The Daily Kent Stater is an award-winning student-run daily newspaper. It publishes Monday through Friday during the fall and spring semesters. It's published weekly on Wednesdays during the summer months. Contract rates are available for local advertisers. Circulation is 8,000 daily in the fall and spring and 5,000 weekly in the summer.

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Daily Kent Stater

For information about placing a Display ad please call our offices at 330-672-2586 or visit us at 205 Franklin Hall, Kent State University. Our office hours are from 8:00 a.m. - 5:00 p.m. Monday through Friday.

CLASSIFIEDS www.KentWired.com

Look in your Summer Schedule of Classes for details!

PLAY SPORTS! HAVE FUN! SAVE MONEY! Maine camp needs fun-loving counselors to teach All land, adventure & water sports. Great Summer! Call 888-844-8080, apply: campcedar.com Parasson’s Italian Restaurant Hiring All Positions, All Shifts, Starting at $8-$10/hr. Apply in person 11AM9PM, no phone calls please. 3983 Darrow Rd., Stow Riverside Wine Bar 911 N. Mantua St., Kent— Must be willing to train for all positions: food, servers, retail and bar. Non-smokers only, must be 21.

Apply in person Monday-Thursday 12-4pm.

Looking for telephone sales, part time, will train, $8-14/hour 330-9458011.

COLLEGE PRO Full Time Summer Position Available for Competitive and Hard Working Students Are you looking for a fun and challenging position that is ideal for college students who would like experience in completing group projects, budget management, effective marketing, and customer service? Then College Pro Painters is the place for you! We are looking to hire across Ohio so here is your opportunity to work outdoors with other like-minded individuals while earning a good hourly wage!

Requirements: your own transportation, manual labor, and a great attitude!

Interested candidates should apply online to see if qualified.

We look forward to hearing from you! http://www1,collegepro.com/ students/Painter_Application/sb.cn SUMMER WORK $14.25 base-appt.

-Flexible schedules -Start now, or after finals!

-Customer sales/service -No experience necessary -All majors welcome!

All ages 18+, conditions apply CALL 330-526-7258 Or apply at www.workforstudents. com Summer Jobs Dependable people for our fundraising company seeking employees for summer. Flexible hours. Call 330-650-6011 for Joy. Golf Club in Chardon is looking for bartenders, servers and beverage cart drivers, flexible hours, get a tan and make great tips, call 440-2853110 and ask for Jarrod.

NOW HIRING! 2 busy families hiring energetic individual primarily for yard work (lawncare, trimming, mulch, leaves) as well as light maintenance, power washing, and painting. May-August, 20-25 hrs/wk, Sept-Oct, 8-10 hrs/wk.

10/hr. Flexible days, but Saturdays are a must. Please contact Mary at 330-352-5254 or Rebekah at 330352-5256.

Looking for a job? PARTA has open positions for bus operators. We are now scheduling training for the summer. You must be at lease 18 years old and a current KSU student with a valid Ohio driver’s license.

You must have two years driving experience and can not have more than two points on your license.

Stop by at 2000 Summit Rd., across from the KSU Dix Stadium to apply or visit us at www.partaonline.org PARTA is a drug and alcohol free workplace and EOE. Need a job? PARTA has a new opening for a part-time Hostler/Bus Detailer.

This is an evening shift position that includes rotating Sunday work.

Primary responsibilities include cleaning the interiors and exteriors of company vehicles, fueling, moving and parking vehicles. High school diploma/GED and driver’s license required, with acceptable driving record. All interested applicants should apply at 2000 Summit Rd., Kent, OH. Applications will be accepted until May 13, 2011. PARTA is an Equal Opportunity Employer and a Drug Free Work environment.

Servers at Yours Truly Restaurant.

Flexible hours, AM and PM shifts available. Energetic and enthusiastic person. Willing to train. Apply at 36 South Main Street, Hudson. Stop in and see a manager. 330-656-2900 Early evening office cleaning positions available. Call 330-6737798 Laundry Mat Attendant Needed.

Applications being taken at 3760 Fishcreek Road in Stow.

Nuevo Sol Tanning and Guava Smoothie and Juice Bar now hiring part and full time. Minutes from KSU. Flexible hours. Apply within. 1634 Norton Road, Stow.

Experienced Servers Wanted.

Fine Dining Restaurant. 4-6 Shifts.

Downtown Hudson. Call 330-6559550.

horoscope

By Nancy Black Today’s Birthday (05/04/11) You’re in the zone for your birthday!

You’ve got the power and know where to apply it. This is an excellent year for exercise, sports, play, and for exploring practical creative projects. Quick, tangible results will be the most rewarding.

To get the advantage, check the day’s rating: 10 is the easiest day, 0 the most challenging.

Aries (March 21-April 19) Today is a 9. It seems easier to concentrate, and a solution to an old problem is becoming obvious. Allow those ideas to gel, and get opinions from experienced friends. Things come together.

Leo (July 23-Aug. 22) Today is an 8. Your friends are really there for you, and for the next two days you’ll want to go play with them. Why not? Clean up any messes and invite folks over. Let go of a scheme that lacks soul.

Taurus (April 20-May 20) Today is an 8. Changes seem abrupt to others. You seem to feed off of them. A friend provides spiritual direction. Practice increases skills. Listen and learn.

Virgo (Aug. 23-Sept. 22) Today is an 8. Take your ideas for a walk. You’ll think of something brilliant, and your heart will thank you later. You don’t need to venture far. In fact, stay close to home.

Gemini (May 21-June 21) Today is a 7. You feel powerful and are ready to make positive changes. Your natural planning talents are primed, so let loose and invent. Then jump into action.

Cancer (June 22-July 22) Today is a 9. Follow through on details for the next few days. Think out different options and make plans. Don’t travel yet. Manage your deadlines, and stay thrifty.

Tellers Wanted!

Kent Credit Union has several part-time teller positions available in its 3 branch locations within Portage County. Ability to multitask in a fast-paced environment a necessity. Responsible for handling customer service issues and resolving promptly. Competitive salary offered. To apply, email cover letter and resume to jobs@ kentcu.com. No phone calls please.

Whitehall East Town Homes AKA “The New Town Homes” Whitehall Blvd. off Summit Now taking apps for Fall 2011 *5b/3ba *All Appliances Included *Dishwasher, Washer, Dryer *Lighted Parking *Many units with all newer flooring Rent plans starting at $290/person/ month Ask about the all-inclusive plans Call or text 330-990-4019 www.whitehall-east.com WHITEHALL EAST TOWNHOMES Whitehall Boulevard off Summit now taking apps for fall 2011.

5 bedroom/3 bath.

All appliances including Dishwasher, W/D. Rent plan starting at $290/person/ month.

Ask about the all-inclusive plan!

Call or text 330-434-6141 www.rentalsakron.com Hurry In 2BR Apts available for Fall Free Heat and Water, Pets Welcome, Outdoor Pool 330-673-5364 Large 2 bedroom 1.5 bath apartment $585/month + deposit & electric.

Heat, water and trash included. 330312-0066 or 330-968-4930 Kent near downtown and campus 2 bedroom apartment, all utilities paid except electric, $350/bedroom + security deposit. (330) 676-9440 For Summer/Fall: 2 bedroom starting at $325/bedroom including utilities.

Close to Campus. 330-626-7157 Buckeye Parks Mgmt.

2011-2012 Leases 2&3 bdrm apts Some include utilities Prices starting at $375 per room 330-678-3047 BuckeyeParksMgmt.com Available Fall Single Rooms Starting at $275 includes some utilities, 330678-3047.

University Townhome: 5 bedrooms available fall! Washer/Dryer, A/C, $270/room.

3 Bedroom House Near Campus @$850 330-554-7844 or 330-626-4694.

Upstairs 2 bedroom apartment for fall. Close to town and campus. 1 year lease. References, deposit.

Newly remodeled. No pets. $325/ month/person + gas and electric.

330-297-7117 Historical Neighborhood, 2 Bedroom Apartment Available May 1, Close to Campus, $680/month, pets extra, Washer/Dryer 330-388-0325 Room for Summer, Next to SRWC, Vaulted Ceilings, Large Closet, Laundry, A/C, $315/month, 330-3890819. $495.00 FIRST 3 MONTHS. 2BD 1BTH TOWNHOME. LAUNDRY, CARPORT. jlcasto.com 330-688-7040

Rent Kent - 3 bedroom duplex, wood floors, washer/dryer, deck, $745/ month. 330-389-0819 Kent - 4 bedroom, 3 bath, wood floors, vaulted ceilings, patio, garage, A/C, washer/dryer, near KSC. $1295/ month. 330-389-0819 KENT Very large 4/5 bedroom 2 bath, new kitchen, baths, windows, A/C. Clean and quiet, large yard. $410 per, all utilities free with cable & wifi, washer/dryer. 5 minutes to KSU 330-322-6985 KENT Very large 6/7 bedroom 2.5 bath, new kitchen, baths, windows, A/C. Clean and quiet, large yard. $410 per, all utilities free with cable & wifi, washer/dryer. 5 minutes to KSU 330-906-2525 Two 2-bedroom units for Fall! $700/ unit. East Elm Street 330-814-7939 Whitehall East Town Home Available 4/5 bedroom. All utilities included, starting at $340. 440-336-6761 www.kenttownhomes.com.

Now leasing! Spacious partially furnished six bedroom house. Holds 8. From $380. Includes all utilities, cable, internet, washer/dryer, a must see! Non-smoking, no pets. 330-8476432 Kent Duplex 2 Large Bedroom on Bus Route, $550/month+util+deposit.

Call 330-329-3029 for information.

Picture visit http://yuenlau.web. officelive.com.

University townhome. 3, 4 or 5 bedroom for rent. $350/month includes all utilities, W/D, full kitchen.

On bus route. 330-678-4248. jfess@ att.net

Rent Now Hiring Full Time and Summer Help Needed in our local outlets. Must enjoy working with the general public and be able to work evenings. $12.55/start call Mon-Wed 12-6PM Canton Store 330-477-9038 Akron Store 330-630-5960 Fall: Near KSU. 2 bedroom condo, 3 blocks from campus. Living room, dining room, 1.5 bath, central air, laundry facilities, No Pets. Call Drew 330-328-1084.

KENT/BRIMFIELD. Newer 3 & 4 Bdrm duplexes. 1 car garage. $900-$1200 per month. 330-338-5841 or 330329-1118 kentarearentals.com $495.00 FIRST 3 MONTHS. 2BD 1BTH TOWNHOME. LAUNDRY, CARPORT. jlcasto.com 330-688-7040 KSU Large 2BR Luxury 1 car garage.

Many amenities wd/hookup $650.+some util (330) 628-0447 Kent- Quiet 1,2&3 bedroom. $525, $590, $780. 330-677-5577 SAVE $$$ Now Leasing for Fall a Beautiful Newly Redecorated 2 Bedroom Apartment, Free Gas and Water, $275/student, 330-687-6122.

25 YEARS EXPERIENCE HOUSING KSU STUDENTS OFF CAMPUS NOW LEASING FOR FALL ‘11-12 1, 2 and 3 bedroom apartments, duplexes, effiency. Locations near and around campus on Depeyster, Lincoln, Linden, Lock, Mantua, and Water Streets.

LARGE 2 bedroom apartments, living room, dining room, kitchen, bath, full basement with washer/ dryer hook-up, plenty of parking, located on Lake Street, 2 blocks north of campus.

*),$19,$2"2,-$17$#770$ !7-$97*)/3<$721/73)

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Wednesday, April 27, 2011 | Page 7

Classified ads can be placed by FAX at (330) 672-4880, over the phone at (330) 672-2586 or by e-mail at ksuads@yahoo.com. If you fax or e-mail an ad, please be sure to include run dates, payment info and a way for us to contact you.

Employment Zombies are loose from 1-4 during Intersession!

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More

Libra (Sept. 23-Oct. 22) Today is a 7. Business interferes with fun. You have to call the shots and decide what’s best. Trust your intuition.

Calling for reinforcements may be a good idea now.

Scorpio (Oct. 23-Nov. 21) Today is a 9. Transformation is right around the corner. Start researching ways to invest in your future. Save a windfall for a rainy day. You’re sharp with finances.

Sagittarius (Nov. 22-Dec. 21) Today is a 7. Work with a partner, and share decisions. Find an antique treasure. Reject a far-fetched scheme in favor of a practical solution (even if you don’t know how yet).

Capricorn (Dec. 22-Jan. 19) Today is an 8. Time to get to work. No more putting off what you’re committed to. Focus on making money, not spending it. Sort through the feelings as they arise. Chop wood; carry water.

Aquarius (Jan. 20-Feb. 18) Today is a 9. A little surprise would be nice. Romantic odds are in your favor now. Make sure what you build is solid, rather than based on fantasy. Practice and play by the rules.

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Pisces (Feb. 19-March 20) Today is a 7. Neatness counts double for the next three days. It’s a great time for interior decoration. Surprise friends with a new idea, and add a splash of color.

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PUBLICATION CALENDAR Key

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ORIENTATION ISSUE

VETERANS DAY

SPRING RENTER’S GUIDE

ST. PATRICK’S DAY

Run Date............................................................................ 7i`]Ê Õ}ÕÃÌÊ Ó{ Space Reservation ............................................................... À ]Ê Õ}ÕÃÌÊ x `Ê «ÞÊ Õi ......................................................................... À ]Ê Õ}ÕÃÌÊ £ÓÊ

Run Date...................................................................../ ÕÀÃ]Ê Ûi LiÀÊ£ä Space Reservation ...................................................... ]Ê Ûi LiÀÊÇ `Ê «ÞÊ Õi ................................................................../ÕiÃ]Ê Ûi LiÀÊn

Run Date............................................................................... À ]Ê > Õ>ÀÞÊ ÓÇ Space Reservation ........................................................ ]Ê > Õ>ÀÞÊ ÓÎ `Ê «ÞÊ Õi ....................................................................7i`]Ê > Õ>ÀÞÊ Óx

Run Date........................................................................... / ÕÀÃ]Ê >ÀV Ê £x Space Reservation ................................................................ À ]Ê >ÀV Ê Ê `Ê «ÞÊ Õi ...................................................................... /ÕiÃ]Ê >ÀV Ê £Î

,Õ Ê£É{Ê«>}iÊ ÀÊ >À}iÀ]ÊÀiVi ÛiÊ > «ÕÃÊ,>Ìi°Ê > «ÕÃÊ VV Õ ÌÃÊÀÕ Ê £É{Ê«>}iÊ ÀÊ >À}iÀ]ÊÀiVi ÛiÊvÀiiÊ -1Ê ÕiÊ ÀÊ `°

A special salute to Veterans. Purchase a full color Business card >`Ê­ÓVÊÝÊÓ¸®Êv ÀÊ ÞÊfÈäÊ­xä¯Ê->Û }î°Ê `ÛiÀÌ ÃiÀÃÊ >ÞÊ«ÕÀV >ÃiÊ ÀiÊ than one.

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Àii ÊfÓäÆÊ Õ Ê ÀÊfÈä

HOMECOMING

FALL RENTER’S GUIDE

SUPER BOWL SPECIAL

STUDENT APPRECIATION

Run Date............................................................................... À ]Ê "VÌ LiÀÊ £{ Space Reservation ........................................................ ]Ê "VÌ LiÀÊ £ä `Ê «ÞÊ Õi ....................................................................7i`]Ê "VÌ LiÀÊ £ÓÊ

Run Date.......................................................................... À ]Ê Ûi LiÀÊ£n Space Reservation .................................................... ]Ê Ûi LiÀÊ£{ `Ê «ÞÊ Õi ................................................................7i`]Ê Ûi LiÀÊ£È

Run Date.............................................................................. À ]Ê iLÀÕ>ÀÞÊ Î Space Reservation ......................................................./ÕiÃ]Ê > Õ>ÀÞÊ Î£Ê `Ê «ÞÊ Õi ................................................................... 7i`]Ê iLÀÕ>ÀÞÊ £

Run Date..................................................................................... À ]Ê «À Ê £Î Space Reservation ................................................................ ]Ê «À Ê Ê `Ê «ÞÊ Õi ...........................................................................7i`]Ê «À Ê ££

-1Ê ÕiÊ ÀÊ `ÊfÓäÆÊ Õ Ê ÀÊfÈä

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-1Ê ÕiÊ ÀÊ `ÊfÓäÆÊ Õ Ê ÀÊfÈä

HALLOWEEN ISSUE

HOLIDAY/GRADUATION

VALENTINE'S SEXY SPECIAL

LAST CALL/ GRADUATION

Run Date............................................................................... À ]Ê "VÌ LiÀÊ ÓnÊ Space Reservation ........................................................ ]Ê "VÌ LiÀÊ Ó{ `Ê «ÞÊ Õi ....................................................................7i`]Ê "VÌ LiÀÊ ÓÈ

Run Date............................................................................ À ]Ê iVi LiÀÊ Space Reservation ...................................................... ]Ê iVi LiÀÊx `Ê «ÞÊ Õi ..................................................................7i`]Ê iVi LiÀÊÇ

Run Date............................................................................. À ]Ê iLÀÕ>ÀÞÊ £ä Space Reservation ....................................................../ÕiÃ]Ê iLÀÕ>ÀÞÊ ÇÊ `Ê «ÞÊ Õi ................................................................... 7i`]Ê iLÀÕ>ÀÞÊ n

Run Date..................................................................................... À ]Ê «À Ê ÓÇÊ Space Reservation .............................................................. ]Ê «À Ê ÓÎ `Ê «ÞÊ Õi .......................................................................... 7i`]Ê «À Ê Óx

"À> }iÊfÓäÆÊ Õ Ê ÀÊfÈä

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i>ÌÕÀiÊÞ ÕÀÊ6> i Ì i¿ÃÊ >ÞÊëiV > ðÊ*ÕÀV >ÃiÊ>ÊvÕ ÊV ÀÊ LÕà iÃÃÊV>À`Ê>`Ê­ÓVÊÝÊÓ¸®Êv ÀÊ ÞÊfÈäÊ­xä¯Ê->Û }î°Ê `ÛiÀÌ ÃiÀÃÊ >ÞÊ«ÕÀV >ÃiÊ ÀiÊÌ > Ê i°ÊÊ

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KentWired is an independent student media outlet at Kent State University. KentWired features information about campus events; Stater Classifieds; top news and sports articles from the Daily Kent Stater; News in a Nutshell, a daily podcast by Black Squirrel Radio; and TV2 newscasts, including The Blurb, a half-hour entertainment show, and The Agenda, a half-hour political satire show.

KentWired serves 175,000 readers monthly and is quickly growing into a one-stop shop for Kent State news and information.

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KentCribs.com is a customized search engine for locating apartments around Kent State University. Rent seekers can search by number of bedrooms, price and/or distance from KSU. All rentals are able to list their location free of charge. Further upgrades are available to enhance your listing. Advertisers may change or update their information at any time.

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KentCampusCash.com gives your business a dominant presence with a complete set of cost-effective digital maketing solutions.

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Top Banner Ad fÇxÊ«iÀÊÜii Ê $250 per month

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11

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)975$)273)7-)9/2) - ÜÃÊÀÕ Ê£ÊÌ iÊ«iÀÊÜii Ê> `Ê>ÀiÊÓ ÕÀÃÊ Ê i }Ì ° Sponsors receive: UÊ£ä ÃiV `Ê ÛiÊÀi>`Êv ÀÊ «i }Ê> `ÊV à }ÊL L >À` UÊ } Ê` ë >Þi`Ê ÊL >V ÃµÕ ÀÀi À>` °V UÊ } Ê« >Vi`Ê Ê > ÞÊ i ÌÊ-Ì>ÌiÀÊ«À Ì > Ê>`ÃÊv ÀÊÌ iÊÃ Ü Black Squirrel Radio broadcasts on channels 2, 4 and 6 on the Kent State University campus television network reaching over 7,500 college students 24 hours a day, 7 days a week. The station format consists of college rock, local bands and urban. BSR has been recognized as the station to turn to for Kent State sports by ESPN.com and Kent State Athletics.

One Show $60/1 month $115/2 month $350/Semester

Black Squirrel Radio also broadcasts to over 25,000 households on channel 16 on the Time Warner Cable Network in most of Portage County and streams live over the web, Blacksquirrelradio.com. The site averages over 8,500 hits a month.

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Two Shows $90/1 month $150/2 month $400/Semester

0)*$!7716"##$)273)7-)9/2) Sponsors Receive: UÊ"vwÊV > Êë à Àà «Ê vÊ«Ài }> iÊÃ Ü UÊ"vwÊV > Êë à Àà «Ê vÊ > vÌ iÊÃ Ü UÊ"vwÊV > Êë à Àà «Ê vÊ« ÃÌÊ}> iÊÃ Ü UÊ ÛiÊÀi>`ÃÊÌ À Õ} ÕÌÊ«ÀiÉ > vÉ« ÃÌÊà Üà UÊ i ÌÊ } ÊÌ ÊLiÊÕÃi`Ê Ê -,ÊÜiLà ÌiÊÜ Ì Ê> Êv ÌL> ÊV ÛiÀ>}i UÊ i ÌÊ } Ê« >Vi`Ê Ê> Ê«À Ì Ê>`ÃÊ Ê > ÌÊ i ÌÊ-Ì>ÌiÀ UÊ -,Ê}> iÃÊÜ Ê> à ÊLiÊ« >Þi`Ê Ê/6ÓÊ>ÃÊÌ iÊÃ Õ `ÊL>V }À Õ ` Total Investment: $150

"../1/73"#$".;,-1/)/3<$7227-1*3/1/,) UÊ" iÊL> iÀÊ>`Êv ÀÊfxäÊ«iÀÊ Ì ° UÊ7iLV> Ê-« à Àà «Êv ÀÊfÓxÊ«iÀÊÜii °

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TV2 reaches 7,500 Kent State residents and more than 25,000 Portage County residents on Time Warner Cable channel 16 in most of Portage County.

Weekly Option: f{xÊ«iÀÊÜii Monthly Option: f£xäÊ«iÀÊ Ì Ê­Ã>Û }ÃÊ vÊ ÛiÀÊ£x¯® Semester Option: fxääÊ«iÀÊÃi iÃÌiÀÊ­Ã>Û }ÃÊ vÊ ÛiÀÊÓ䯮

#/;,$0)*$)27-1)$2-7<-"++/3< )273)7-)9/2$7227-1*3/1/,) Sponsors receive: UÊ£ä ÃiV `Ê ÛiÊÀi>`Êv ÀÊ «i }Ê> `ÊV à }ÊL L >À`à UÊ } ÊÃ Ü Ê`ÕÀ }Ê «i }Ê> `ÊV à }ÊL L >À`à UÊ } Ê« >Vi`Ê Ê > ÞÊ i ÌÊ-Ì>ÌiÀÊ«À Ì > Ê>`à UÊ } Ê« >Vi`Ê ÊÓ Êà `iÊ>`ÛiÀÌ Ãi i ÌÃÊ Ê/6Ó UÊÓÊÌ ÀÌÞ ÃiV `Êë ÌÃÊ ÊÃ Ü Programs available for Sponsor: Newscast ........................................... Ê>ÌÊx\Îä« Sports Corner .................................... Mon. at 9pm The Blurb - Entertainment ............... /ÕiðÊ>ÌÊ « The Agenda........................................ Wed. at 9pm Newscast f£ääÉÓÊÜii ÃÊ $150/1 month $400/Semester

Sports Corner/The Blurb/The Agenda fÓxÉÓÊÜii ÃÊ Ê $75/1 month $250/Semester

2-7.*81/73$),-;/8,) /6ÓÊ«À Û `iÃÊ>ÊvÕ ÊÀ> }iÊ vÊÛ `i Ê«À `ÕVÌ ÊÃiÀÛ ViÃ°Ê À ÊÃÌ>ÀÌÊ Ì ÊwÊ Ã Ê ÀÊ> ÞÌ }Ê ÊLiÌÜii ]ÊÜiÊV> Ê i «ÊÞ ÕÊ`i ÛiÀÊÞ ÕÀÊ iÃÃ>}iÊ L Ì Ê«À viÃà > ÞÊ> `ÊV ÃÌ ivviVÌ Ûi Þ°Ê > ÊÎÎä ÈÇÓ ÓxnÈÊv ÀÊ> Ê estimate and more information.

,#,81/73$3/<91$)273)7-)9/2) /6ÓÊ> ÜÃÊ* ÀÌ>}iÊ Õ ÌÞÊÀià `i ÌÃÊÌ Ê}iÌÊÌ i ÀÊÀiÃÕ ÌÃÊwÊÀÃÌ°Ê- ÜÃÊ Ü Ê> ÀÊ 6 Ê Ê/ÕiÃ`>Þ]Ê Ûi LiÀÊnÊ> `Ê Ê/ÕiÃ`>Þ]Ê >Þʣʭ/ iÃÊ / ®°Ê- ÜÃÊÜ Êi `ÊÜ i ÊÌ iÊÀiÃÕ ÌÃÊ>ÀiÊwÊ > Ê> `Ê>ÀiÊ Êà ÀÌiÀÊ than 2 hours.

Sponsorship Includes: UÊ Õ Ê vÊÓÊÌ ÀÌÞ ÃiV `ÊV iÀV > ÃÊ(If show runs more than 2 hours, commercial will continue to run at no additional charge) UÊ > iÊ i Ì Ê Ê > ÞÊ i ÌÊ-Ì>ÌiÀÊ«À Ì > Ê>`à UÊ > iÊ i Ì Ê Ê/6ÓÊÓ Ê«À Ì > Êà `ià Total Investment: $250 per election night

/6Ó]Ê i ÌÊ-Ì>ÌiÊ-« ÀÌÃÊ iÌÜ À Ê> `Ê Ê-« ÀÌÃÊ >À iÌ }ÊÜ Ê LÀ >`V>ÃÌÊ>ÊÌ Ì> Ê vÊÎäÊ -1Ê-« ÀÌÃÊ V Õ` }Ê iÊv ÌL> ]Ê i ½ÃÊ > `ÊÜ i ½ÃÊL>à iÌL> ]ÊÛ iÞL> Ê> `ÊÜÀiÃÌ }°Ê All Sponsorship Packages include: UÊ*À Ì > Ê i Ì Ê Ê > ÞÊ i ÌÊ-Ì>ÌiÀÊ>`ÃÊÜ Ì Ê«Ài Õ Ê« >Vi i Ì UÊ*À Ì > Ê>`Êà `iÃÊ Ê/6Ó UÊ ÛiÊÀi>`ÃÊ Ê >V Ê-µÕ ÀÀi Ê,>` UÊ } Ê Ê i Ì-Ì>Ìi-« ÀÌðV Ê> `Ê i ÌÜ Ài`°V Gold Package ­fÓ]Èää® UÊ/Ü \ÊÎäÊë ÌÃÊÌ Ê> ÀÊ Êi>V ÊLÀ >`V>ÃÌÊ­Ì Ì> Ê vÊÈäÊë ÌÃ®Ê UÊ"«i }Ê> `ÊV à }Ê L >À`à UÊ ViÊ vÊ iÊvi>ÌÕÀiÊ­* >ÞiÀÊ vÊÌ iÊ > i]Ê-Ì>ÀÌ }Ê iÕ«Ã]Ê* >ÞÊ vÊÌ iÊ > i]ÊiÌV°® UÊ/Ü Ê­Ó®Êv ÌL> Ê> `ÊÌÜ Ê­Ó®ÊL>à iÌL> Ê­ i ½ÃÊEÊÜ i ½Ã®ÊÃi>à ÊÌ V iÌà Blue Package ­f£]Ç{ä® UÊ/Ü Ê­Ó®Ê\ÎäÊë ÌÃÊÌ Ê> ÀÊ Êi>V ÊLÀ >`V>ÃÌÊ­Ì Ì> Ê vÊÈäÊë Ìî UÊ"«i }Ê> `ÊV à }Ê L >À`à UÊ ViÊ vÊ/Ü Ê­Ó®Êv ÌL> Ê ÀÊÌÜ Ê­Ó®ÊL>à iÌL> Ê­ i ½ÃÊEÊÜ i ½Ã®ÊÊ season tickets White Package ­f£]ä{ä® UÊ" iÊ­£®Ê\ÎäÊë ÌÊÌ Ê> ÀÊ Êi>V ÊLÀ >`V>ÃÌÊ­Ì Ì> Ê vÊÎäÊë Ìî

27-1"<,$87*31:$!7716"## ÝV Õà ÛiÊV ÛiÀ>}iÊ vÊÌ iÊ* ÀÌ>}iÊ/À> Ê viÀi Vi]Ê> Ê>Ãà V >Ì Ê vÊ £ÈÊ«ÕL VÊÃV ÃÊÜ Ì Ê* ÀÌ>}i]Ê-Ì>À Ê> `Ê-Õ ÌÊV Õ Ì iðÊ/6ÓÊÜ Ê v VÕÃÊ Ê>Ê}> iÊ vÊÌ iÊÜii ÊiÛiÀÞÊÜii Ê vÊÌ iÊÓ䣣ÊÃi>à °Ê i Ì ÃÊ > `Ê` ÃVÕÃà ÃÊÜ ÊÌ> iÊ« >ViÊ ÊiÛiÀÞÊ iÜÃV>ÃÌÊ> `ÊiÛiÀÞÊ-« ÀÌÃÊ

À iÀ°Ê/Ü Ê}> iÃÊÜ ÊLiÊLÀ >`V>ÃÌi`Ê ÊÌ i ÀÊi Ì ÀiÌÞÊ Ê/6Ó°Ê Sponsorship Includes: UÊÈÊ iÀV > Êë ÌÃÊÌ ÊÀÕ Ê Êi>V Ê}> iÊLÀ >`V>ÃÌ UÊ£Ê L >À`ÊÕà }ÊÌ iÊë à À¿ÃÊÌ>} iÊ> `ÊÌ i ÀÊ } UÊÓÊ ÛiÊÀi>`ÃÊ`ÕÀ }ÊÌ iÊ}> iÊ­£ä ÃiV `î UÊ*À Ì > Ê i Ì Ê Ê > ÞÊ i ÌÊ-Ì>ÌiÀÊ> `ÊÌ iÊ,iV À`Ê ÕÀ iÀ U « i Ì>ÀÞÊÀi« >ÞÃÊ vÊÌ iÊÌÜ Ê}> ið Total Investment: $1,200

13

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Sending a child to college is a milestone in a family's life with so many emotions surrounded by so many questions. The Connection is dedicated to making that process easier.

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GENERAL POLICIES

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-ÌÕ`i ÌÊ i` >ÊÀiÃiÀÛiÃÊÌ iÊÀ } ÌÊÌ ÊÀi iVÌÊ>ÌÊ> ÞÊÌ iÊ> ÞÊ >`ÛiÀÌ Ãi i Ì]ÊV «ÞÊ ÀÊ >}iÀÞÊÌ >ÌÊÃÌÕ`i ÌÊi` Ì ÀÃÊ ÀÊ}i iÀ> Ê > >}iÀÃÊ`ii ÊÕ ÃÕ Ì>L i°Ê-ÌÕ`i ÌÊ i` >ÊÜ Ê > iÊÌ iÊ w > Ê`iÌiÀ >Ì ÊÀi}>À` }Ê> ÞÊ>`ÛiÀÌ Ãi i ̽ÃÊÃÕ Ì>L ÌÞÊ v ÀÊ«ÕL V>Ì °Ê `ÛiÀÌ Ã }Ê >ÞÊLiÊÀi iVÌi`ÊÌ >ÌÊ ÃÊ« Ìi Ì > ÞÊ Li ÕÃÆÊÛ >ÌiÃÊ> ÞÊvi`iÀ> ]ÊÃÌ>ÌiÊ ÀÊ V> Ê >ÜÃÆÊ ÀÊi V ÕÀ>}iÃÊ ` ÃVÀ >Ì Ê>}> ÃÌÊ> ÞÊ ` Û `Õ> Ê ÀÊ}À Õ«Ê ÊÌ iÊL>à ÃÊ vÊ À>Vi]ÊÃiÝ]Ê>}i]ÊV À]ÊVÀii`]ÊÀi } ]Ê >Ì > Ê À } Ê ÀÊ` Ã>L ÌÞ°Ê Ê>`ÃÊ >Û }ÊÌ iÊ>««i>À> ViÊ vÊ iÜÃÊ ÕÃÌÊ >ÛiÊÌ iÊÜ À`Ê º>`ÛiÀÌ Ãi i ̻ʫÀ Ìi`Ê«À i Ì ÞÊ>L ÛiÊÌ iÊ>`°Ê* Ì V> Ê>`ÃÊ ÕÃÌÊV v À ÊÌ Ê" ÊV> «> } Ê` ÃV ÃÕÀiÊ >ÜÃ]Ê> `ÊV i>À ÞÊà ÜÊ i ` ÀÃi i Ì°Ê-ÌÕ`i ÌÊ i` >ÊÜ Ê ÌÊ>VVi«ÌÊ> V Ê>`ÛiÀÌ Ã }Ê Ì >ÌÊÛ >ÌiÃÊÃÌ>ÌiÊ >ÜÃÊ ÀÊ« V iÃÊ vÊÌ iÊ" Ê µÕ ÀÊ ÌÀ Ê

Ãà ÆÊÌ >ÌÊi V ÕÀ>}iÃÊ> V Ê>LÕÃiÊ ÀÊi « >à âiÃÊ µÕ> Ì ÌÞÊ ÀÊvÀiµÕi VÞÊ vÊÕÃiÆÊÌ >ÌÊ« ÀÌÀ>ÞÃÊ> V Ê>ÃÊ>Êà ÕÌ Ê Ì Ê«À L i ÃÊ ÀÊ iViÃÃ>ÀÞÊÌ Êà V > ]ÊÃiÝÕ> Ê ÀÊ>V>`i VÊÃÕVViÃÃÊ ÀÊÌ >ÌÊ>Ãà V >ÌiÃÊ> V ÊV ÃÕ «Ì ÊÜ Ì ÊÌ>à ÃÊÌ >ÌÊÀiµÕ ÀiÊ Ã ]Ê V Õ` }Ê «iÀ>Ì Ê vÊ Ì ÀÊÛi V iÃÊ ÀÊ >V iÀÞ°Ê-ÌÕ`i ÌÊ i` >Ê ÃÊ ÌÊÀië à L iÊv ÀÊ> ÞÊiÀÀ ÀÃÊ ÊV> iÀ> Ài>`ÞÊ>`Ã]Ê ÀÊ Ê ÌÞ«iÊÃiÌÊLÞÊ-ÌÕ`i ÌÊ i` >Ê vÊÌ iÊ>`Ê«À vÊ >ÃÊLii Ê>««À Ûi`ÊLÞÊÌ iÊ >`ÛiÀÌ ÃiÀ°Ê-ÌÕ`i ÌÊ i` >Ê ÃÊ Ì iÀÜ ÃiÊÀië à L iÊv ÀÊ> ÊiÀÀ ÀÊ Ê > Ê>`]Ê-ÌÕ`i ÌÊ i` >ÊÜ Ê«À Û `iÊ>ÊV ÀÀiVÌ Ê ÊÌ iÊ iÝÌÊ>Û> >L iÊ ÃÃÕi]Ê> `É ÀÊ> Ü> ViÊÌ ÊÌ iÊ>`ÛiÀÌ ÃiÀÊÜ ÊLiÊ Ìi`ÊÌ Ê ÞÊÌ >ÌÊ « ÀÌ Ê vÊÌ iÊ>`Ê ÊiÀÀ À]Ê ÌÊÌ ÊiÝVii`ÊÌ iÊ iÌÊ«À ViÊ vÊÌ iÊ>`°

Norma Young Business Manager ÎÎä ÈÇÓ änn{Ê Þ Õ }£J i Ì°i`Õ

Chris Sharron Media Specialist ÎÎä ÈÇÓ ännÈ VÃ >ÀÀ J i Ì°i`Õ

Tami Bongiorni Advertising Manager ÎÎä ÈÇÓ ÈÎäÈÊ ÌL } ÀJ i Ì°i`Õ

Samantha Lingenfelter Classified Manager ÎÎä ÈÇÓ ännÎ slingenf@kent.edu

CREDIT POLICIES -ÌÕ`i ÌÊ i` >Ê vviÀÃÊ iÌÊÎä `>ÞÊ«>Þ i ÌÊÌiÀ Ã]ÊL i`Ê Ì ÞÊ Ì ÊV i ÌÃÊÜ Ì ÊiÃÌ>L à i`Ê«>Þ i ÌÊÀiV À`Ã°Ê iÜÊV i ÌÃÊ>ÀiÊ ÀiµÕ Ài`ÊÌ Ê«Ài«>ÞÊÌ iÊv ÀÃÌÊv ÛiÊ>`Ã°Ê Û ViÃÊ ÕÃÌÊLiÊ«> `Ê Ê Ì iÊÎä `>ÞÊ«>Þ i ÌÊ«iÀ `°Ê-ÌÕ`i ÌÊ i` >ÊÀiÃiÀÛiÃÊÌ iÊÀ } ÌÊÌ Ê ÀiÛ iÊÌ iÊ>`ÛiÀÌ ÃiÀ½ÃÊVÀi` ÌÊÃÌ>ÌÕÃÊ vÊ«>Þ i ÌÊ ÃÊ ÛiÀ`ÕiÊ ÀÊ V ÀÀiVÌ°ÊÊ `ÛiÀÌ Ã }ÊÜ Ê ÌÊLiÊ>VVi«Ìi`ÊvÀ ÊÌ iÊ>`ÛiÀÌ ÃiÀÊ vÊÌ iÀiÊ ÃÊ> ÊÕ «> `ÊL> > ViÊ ÀiÊÌ > ÊÈäÊ`>ÞÃÊ«>ÃÌÊÌ iÊ Û ViÊ `>Ìi°Ê-ÌÕ`i ÌÊ i` >ÊÀiÃiÀÛiÃÊÌ iÊÀ } ÌÊÌ ÊÀiµÕiÃÌÊ«Ài«>Þ i ÌÊ vÀ Ê> Ê>`ÛiÀÌ ÃiÀÊÜ i Ê ÌÊ ÃÊ`ii i`ÊÌ iÊ>`ÛiÀÌ ÃiÀÊV> ÌÊLiÊ extended credit. All classified advertising must be prepaid.

IU STUDENT MEDIA RATE CARD 2011-12

Your best way to reach IU 92.3% of IU’s 42,464 students read the Indiana Daily Student on a regular basis.

Indiana Daily Student NEWSPAPER ∙ Every weekday

www.idsnews.com ONLINE ∙ Every day ∙ 24/7

WEEKEND ARTS & ENTERTAINMENT SECTION ∙ Every Thursday

Inside MAGAZINE ∙ Twice a semester

Arbutus YEARBOOK ∙ Shipped each fall

INDIANA UNIVERSITY · BLOOMINGTON

812-855-0763

HOW TO REACH US Ernie Pyle 120 940 E. Seventh St. Bloomington, IN 47405-7108

phone 812-855-0763 fax 812-855-8009

REGULAR DISPLAY & CLASSIFIED DISPLAY AD RATES (per column inch)

Open Agency Rates University Dept. / Nonprofit

PERSONNEL

IU Student / Student Organization Rate

$19.32

Asst. Director/Operations

Copy/Payment Deadline

Monday

5 p.m. Wed.

Tuesday

5 p.m. Thu.

Wednesday

5 p.m. Fri.

Thursday

5 p.m. Mon.

Friday

5 p.m. Tue.

$14.91 $12.98

Ad Proof Schedule

Advertising Director

Rachel Knoble

Day of Publication $19.71

Susan McGlockin

Asst. Director/Business

Display ad deadline is 5 p.m. three business days before publication.

August 1, 2011 - July 31, 2012

ads@idsnews.com www.idsnews.com

Susan Elkins

DEADLINES

LOCAL ANNUAL VOLUME DISCOUNTS A signed contract is required to qualify for these discounts. Advertisers without a signed contract will be billed at the open rate.

Greg Menkedick

For ads that must be approved by the advertiser prior to the publication: Copy deadline is four business days prior to the publication. (e.g., Friday proof deadline is 5 p.m., Monday) You will receive your proof the business day prior to the publication. All proofs must be returned to the IDS by 2:30 p.m. the business day prior to the publication. Corrections may be made by phone, e-mail or fax.

Creative/Online Director

200-349 c.i.

$14.29

Ron Johnson

350-499 c.i.

$13.76

IU Student Media Director

Special Deadlines

500 -749 c.i.

$13.04

750-999 c.i.

$12.36

Deadline is five business days prior for the following:

CLASSIFIED LINE ADS Line size is approximately 20 characters, including space and punctuation. The minimum size is three lines.

1,000-1,499 c.i

$11.96

1,500-1,999 c.i.

$11.66

2,000-2,999 c.i.

$11.41

3,000-4,499 c.i.

$11.11

4,500-5,999 c.i.

$10.76

6,000-7,999 c.i.

$10.61

Preprinted inserts Newsstand posters Newsstand ribbons Newsstand brochures

Classified line ads are published online at no extra charge.

Classified line ads are quoted per line/per day. Call for complete rate information.

Ask about our cash-in-advance discount or go to www.idsnews.com/classifieds.

Deadline: 3 p.m. business day prior to publication.

GUARANTEED PLACEMENT Guaranteed Placement is available for an additional 25% more than the cost of the ad space.

(Some exceptions do exist.

Please ask for more information.)

SPECIFICATIONS & MEASUREMENTS Display Ad Specifications Width

Inches

1 column

1.556

2 columns

3.222

3 columns

4.889

4 columns

6.556

5 columns

8.222

6 columns

9.889

Common Broadsheet Ad Sizes

1/8 page 2 col. x 8" 1/8 page 3 col. x 5"

1/4 page 4 col. x 8"

1/2 page 3 col. x 21"

Layout Requirements The IDS uses the offset printing method.

Full-page ad size is 9.889" x 21".

PDF files are the preferred format for ad submission. Camera ready-art should be produced 1/8" short of actual depth (e.g., An ad billed at 4 columns x 10" in depth should be produced for publication at 4 columns x 9 7/8").

You may send your ad electronically via FTP, through e-mail (ads@idsnews.com) or on disc.

Call or e-mail the IDS for the electronic ad submission information sheet.

1/4 page 3 col. x 10.5"

1/2 page 6 col. x 10.5"

More sizes available.

Depth Requirements for Display Ads Any ad exceeding 18 inches in depth will be billed at 21 inches.

ONLINE AD RATES

TERMS & POLICIES

Ask for price/spec sheet.

Terms of Payment

A variety of online advertising options exist including but not limited to leaderboards, medium rectangles, wide skyscrapers, horizontal banners and skyboxes.

The IDS understands that you want your invoice in a timely fashion with accurate billing information. If you have a question or there is a discrepancy with your invoice at any time, please contact our Accounting Department or Advertising Director as soon as possible.

COLOR RATES

All rates are noncommissionable, net rates.

MONTHLY PAGE VIEWS MORE THAN

10.7 MILLION MONTHLY UNIQUE VISITORS

MORE THAN 210,000 65,000+ unique users per month from Bloomington 105,000+ unique users per month from Indiana

American Express, Discover, Mastercard and Visa are accepted.

Out-of-town and new advertising accounts must prepay for advertising until credit is established. All political, “closing” and “going out of business” advertising must be prepaid.

Credit may be extended by completing a credit application. Please allow 30 days for approval.

Advertising invoices and tear sheets are mailed on the last publication day of each month. Payment is due on the 10th of each month.

All balances not paid in 30 days are subject to a finance charge of 1.5% per month (annual/percentage rate is 18%). A charge of $15.00 or 15% of the amount of the check (whichever is greater) will be assessed on any returned check.

Statistics are based on 2010-11 school year.

PREPRINTED INSERTS # of insert pages

CPM / Total Cost*

Special Publication Inserts

2-4

$82.67 / $1,240

$105.40 / $1,581

5-8

$86.80 / $1,302

$107.47 / $1,612

9-12

$93.00 / $1,395

call for prices

13-16*

$97.13 / $1,457

call for prices

ONE SPOT COLOR $160 per page

General Rate Policy The IDS may make rate changes, provided you are given at least 30 days in advance. In such an event, you may cancel a contract agreement without penalty if changes are not satisfactory.

The IDS may offer special promotions not listed in the rate card.

Indiana Daily Student General Advertising Policies

FULL COLOR $450 per page

Per page discount on double-truck color on broadsheet ads available.

Color is an effective way to draw the reader’s eye to your ad. Full-color ads beat black-and-white ads for in-depth readership by

62%

.

Source: Newspaper Association of America, 2007.

All advertising is subject to approval by the IDS. * More than 16 pages add $7 CPM for every four additional pages.

Prices listed are based on the minimum circulation of 15,000. Please deliver 15,500.

Deadline Five business days prior to insertion.

Minimum size 5” x 7” (exceptions may be made) Maximum size 10” x 11” Single-sheet glossy inserts larger than 10” x 11” in size must be folded in half. Folding of inserts constitutes additional pages.

IDS Advertising must receive at least one complete copy of the insert for review of acceptability before shipment. The IDS is not responsible for the loss or cost of returning inserts shipped prior to notice of acceptance.

Frequency discounts may be negotiated.

Preprinted inserts having the appearance of news must be labeled on the front cover and on each page thereafter “Paid Advertising.”

Delivery Ship copies in cartons, preferably in bundles of 100 to 2,000 each (depending on the number of pages), to: IDS Inserts ∙ Herald Times 1900 S. Walnut St. ∙ Bloomington, IN 47401 H-T Shipping / Receiving Hours: Mon.-Fri., 8 a.m. - 4 p.m.

The IDS makes every effort to produce error free ads; however, if an error should occur, please notify our sales office within three days of the error. Liability for any errors is limited to the cost of the space occupied by the error.

All ad changes and cancellations must be made before the advertising deadline. Ads canceled after the deadline will be charged for two-thirds of the ad’s space.

Advertising having the appearance of news must be labeled as “Paid Advertising.”

All political and cause advertisements must carry the information required by law (e.g., Paid by Committee for Jane Doe, John Doe, Treasurer).

CIRCULATION Daily Circulation Monday through Friday 15,000

Summer Circulation Monday and Thursday 9,000

The IDS must have a signed model release from persons pictured in photographs submitted for publication.

The IDS is not responsible for materials submitted for use unless given instructions for return delivery within 30 days.

By having an advertisement printed in the IDS, the advertiser is purchasing space and circulation only. The advertiser assigns to the IDS all rights, title and interest to all layouts and original art produced by the IDS. The IDS will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

Personal ads may contain first names and last initials only. The advertising management reserves the right to reject ads considered distasteful or defamatory.

Classifieds of a business nature may not appear in the “Personal” classification.

Proofs requiring changes initiated by the advertiser will be corrected with or without additional charge depending on the extensiveness of the revisions and the amount of typesetting and/or photographic work required.

The advertiser assumes full liability for his/her advertisements and agrees to hold the IDS unaccountable for the content of all advertisements authorized for publication and any claims that may be made against the IDS.

SPECIAL AL SERVICES CES Newsstand d poster g advertising d brochure Newsstand placement d ribbon Newsstand g advertising

SPECIAL SECTIONS, PAGES & FEATURES Year Long 2011-2012 Health and Wellness Directory (print/online) idsnews.com/health Religious Services Directory (print/online) idsnews.com/religious Dining Directory (print/online) idsnews.com/dining Business Directory (online) idsnews.com/businessdirectory

SUMMER 2011

DEADLINE

Source (Campus Visitors Guide)

July 6

PUB DATE August 22

International Student Guide

Aug. 4

Aug. 16

FALL SEMESTER 2011

DEADLINE

PUB DATE

Welcome Back Edition (fall)

July 22

Aug. 18

Inside Magazine

Sept. 13

Oct. 11

Big Ten Conference Preview

Sept. 19

Sept. 30

Homecoming Issue

Oct. 12

Oct. 28

Housing & Living Guide

Oct. 20

Nov. 8

Housing Fair (event)

Nov. 9

Inside Magazine

Oct. 25

Nov. 29

IU Basketball Guide

Nov. 2

Nov. 16

Thanksgiving Week Edition

Nov. 16

Nov. 21-27

Best of Bloomington

Nov. 28

Dec. 1

Fall Finals/Dec. Grad. Edition

Dec. 7

Dec. 12-16

SPRING SEMESTER 2012

DEADLINE

PUB DATE

Welcome Back Edition (spring)

Dec. 14

Jan. 6-8

Housing & Living Guide

Jan. 20

Feb. 7

Housing Fair (event)

Feb. 8

Inside Magazine

Jan. 24

Feb. 21

Source (Campus Visitors Guide)

Feb. 8

March 19

Big Ten/NCAA Brackets Package

Feb. 22

March 5, 19, 26

Inside Magazine

March 2

April 10

Little 500 Pre-Race Edition

April 4

April 18

April 25

April 30

Senior Sendoff & Grad Weekend

April 30

May 4

SUMMER 2012

DEADLINE

PUB DATE

Freshman Mail-Home Edition

April 27

May 18

Orienter Magazine

April 27

100311

Spring Finals Edition

June - July Orientation Aug. 14 Residence Halls

Parents Survival Guide

PUBLICATION CALENDAR AUG UST 201 1 S

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INDIANA UNIVERSITY · BLOOMINGTON, IND.

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IU Student Media · Ernie Pyle 120 · 940 E. Seventh St. · Bloomington, IN 47405-7108 phone: 812-855-0763 · fax: 812-855-8009 · ads@idsnews.com · www.idsnews.com

Indiana Statesman Advertising Rates & Policies

2011-2012

ABOUT THE STATESMAN About Us

The Indiana Statesman was founded May 16, 1929, the same year that Indiana State Normal School became Indiana State Teachers College. The newspaper began in December 1879 as the State Normal News. In November 1895 the paper was first issued as the Normal Advance.

The Indiana Statesman exists for four main reasons: • to provide the ISU community with news and information • to serve the campus as a public forum for students and reader comments • to offer student staff members chances to apply their skills inside of a news publication • to give students leadership opportunities The Indiana Statesman is conceived and managed by Indiana State University students, who gain practical experience as writers, editors, photographers, designers, and advertising salespersons. The students make all final decisions in regard to editorial and advertising content and design.

The Indiana Statesman is published nearly 100 times each academic year during the fall and spring semesters. Four-thousand copies of The Statesman are distributed free to over 90 locations on and off campus.

Credit Policies

• The Indiana Statesman and indianastatesman.com extend credit as their option.

• For the first ad insertion, a new advertiser must pay in advance (cash with copy), which earns a 5% discount.

After the first ad, the advertiser can continue to earn a 5% discount by prepaying for ads.

• Pre-payment is defined as: payment received before a scheduled ad runs. Any pre-payment agreement not fulfilled by the advertiser will be billed at the advertiser’s prevailing rate.

• Accounts 60 or more days past due may be required to prepay for any future ads without the 5% discount, until the past-due amount is paid in full.

• If past-due accounts are not paid the advertiser may be placed in collections.

• Accounts that, in the opinion of the Indiana Statesman and indianastatesman.com are seriously past due may be prevented from advertising until their balance is paid in full.

• Accounts with previous delinquencies may be required to pre-pay for future ads without the 5% discount until, in the opinion of the Indiana Statesman and indianastatesman.com, creditworthiness has been re-established.

2

Acceptance Policies

• The Student Ad Manager makes the final decisions concerning acceptability of all advertising.

• The Indiana Statesman and indianastatesman.com may reject advertising for any reason.

• The failure to insert any ad shall not be considered a breach of any agreement, nor are the Indiana Statesman and indianastatesman.com liable for failure to insert any ad.

• Ads must contain recognizable sponsorship.

• The advertiser (or its agency) agrees to assume liability for all content of all ads printed and all claims made against the Indiana Statesman and indianastatesman.com on said advertising content.

• The Indiana Statesman and indianastatesman.com reserve the right to place a border on all ads and will not publish ads upside down, sideways, or in any other manner not in keeping the traditional publication design.

• Corrections: The Indiana Statesman and indianastatesman. com assume no responsibility for any error the publications did not cause. For errors they do cause, the publications are responsible for correcting and crediting only the portion of ad space in which the error occured, based on the publications’ discretion.

• Publications are only responsible for the first incorrect insertion of an ad.

• The Indiana Statesman and indianastatesman.com will not be bound by any agreements, promises, waivers, understandings or conditions not contained in this rate card or in a signed contract.

• We will not knowingly accept advertising determined to be illegal.

THE IMPORTANT STUFF Contact Information

Accepting Advertisements

Hulman Memorial Student Union Indiana State University 812.237.3025

Advertisers can submit ads as a camera ready proof through a flash drive, compact disc, or e-mail to: ISU-statesmanads@mail.indstate.edu

Address for overnight and courier deliveries: HMSU 143 550 Chestnut St. Terre Haute, IN 47809 Student Advertising Manager ISU-statesmanads@mail.indstate.edu 812.237.4344

Camera ready ads must be submitted in a format compatible with Indiana Statesman equipment.

File extentions include: TIFF, PSD, JPEG, GIFF, PDF, and EPS.

Advertising Production Manager ISU-statesmanproduction@mail.indstate.edu Asst. Director of Advertising marcy.shonk@indstate.edu 812.237.8242 Business Manager stacey.mccallister@indstate.edu 812.237.3024 Director of Student Publications rachel.mcclelland@indstate.edu 812.237.3028

Index

-Page 2About Us

-Page 3-

The Important Stuff

-Page 4 & 5Deadlines Monday Issues: 3pm Thursday Wednesday Issues: 3pm Monday Friday Issues: 3pm Wednesday Earlier deadlines are in effect for special sections.

Please contact the Statesman for these dates.

Rates & Color

-Page 6-

More Options

-Page 7-

Map & Statistics

-Page 8-

Calendar & Special Issues

3

RATES & SIZES Campus/Non-profit: Local: Regional: National:

$375 $400 $450 $500

1/2 P age

Campus/Non-profit: Local: Regional: National:

$190 $225 $300 $350

1/4 P age

Campus/Non-profit: Local: Regional: National:

$100 $125 $180 $200

F ull P age 10.25 x 9.63

V. 5.075 x 9.63 H. 10.25 x 4.81

V. 5.075 x 4.81 H. 10.25 x 2.4

N E W!

F ront P age 10.25 x 1

COLOR INCLUDED!

Campus/Non-profit: $65 Local: $75 Regional: $100 National: $120

COLOR OPTIONS

Full-color - $160 Color ads have a greater impact than black and white ads!

4

Spot-color - $70 red blue green cyan yellow magenta orange

Black & White No extra charge.

Research has shown that full color ads attain 62% higher retention than black and white ads and 40% higher than two color ads.

Campus/Non-profit: $60 Local: $75 Regional: $100 National: $120

1/8 P age

V. 2.537 x 4.81 H. 5.075 x 2.4

Campus/Non-profit: Local: Regional: National:

1/16 P age 5.075 x 1.2

D ouble T ruck P age

21.5 x 9.63 iate Sudoku

Intermed

Sudoku

Puzzles

the computer

7 5

of unlimited jobs for

9 3 1 2 4 7

the provision has been clerks.

3

1

6

impact of

4

6

The main

4

9

8 5

77

9

7 3 9

Campus/Non-profit: $750 Local: $825 Regional: $900 National: $1000

#1

1 5 7

d, Book

by KrazyDa

$35 $40 $60 $75

P uzzle S ponsorship

.com

Š 2010 KrazyDad

each column and row, each so that each1 thru 9. blank squares ork. of the digits Fill in the contain all without guessw the puzzle.

3-by-3 block the puzzle to solve page can solve logical orderuse the answers logic you Or shows a If you use hints page should solve. help? The square you next Need a little identify the Use it to get stuck. if you really

Ask your Ad Rep for Available Sizes!

Every issue: $20 12+ issues: $25 Less than 12: $40

DISCOUNTS Frequency Discounts

Two consecutive issues earns 5% off each ad.

Three consecutive issues earns 10% off each ad.

Four or more consecutive issues earns 15% off each ad. * Ads must be same size, no copy changes.

20/20 Discount

Advertise in the Indiana Statesman 20 times during the 2011-12 Academic Year and earn 20% off each ad! *With signed contract.

5

SPECIAL OPTIONS Pre-printed Inserts

The Indiana Statesman offers its advertisers the opportunity to place preprinted inserts within its issues. *To be accepted, a copy of each insert must be submitted to the Student Ad Manager for approval two weeks prior to scheduled insertions.

P lease ,

ship to :

O pen

rate

$80/K or $320 per issue

Tribune-Star Publishing 4675 E. Margaret Ave. Terre Haute, IN 47803

Full circulation of 4,000 at all times is required.

Online Advertising It is a great place to connect with current and prospective students, alumni, faculty, staff, and unlimited audience of online readers.

A

a.

Top B anner - 468 x 60

1 month: $100 3 months: $275

b.

c.

6 months: $400 12 months: $700

B ottom B anner - 468 x 60

1 month: $100 3 months: $225

C

6 months: $400 12 months: $700

E xtras :

Classifieds Business Ads: $7.00 (one liner ad for one issue)

Business Freq. Discount: $6.00 (same liner ad without changes in three or more consecutive issues)

ISU Campus: $5.00 *Rates are the first 20 words.

Add 15¢ for each extra word.

All classified ads MUST be prepaid.

6

Ver tical B anner - 120 x 240

1 month: $100 3 months: $225

B

6 months: $500 12 months: $900

• Headlines with liner ads 10-point bold - 25¢/line 12-point bold - 50¢/line • Bold or underline words - 10¢/word • Border - $1/issue • Big Greek Letters (3) or crest with liner ad $1/issue • Reverse text white with black background $4/issue.

ONLINE CLASSIFIEDS: (flat-rate, web-only features)

Animated icon - $2 Spotlight/Features ad - $2 Colored Background - $1 Colored type - $1

Link to your website - $1 Google map - $1 YouTube video - $1

WHO & WHERE?

Where our students come from (2009):

78.3% Indiana 17.1% Out-of-State

* ALLOY MEDIA+MAKETING/MORI RESEARCH COLLEGE NEWSPAPER AUDIENCE

4.6% Outside the U.S.

= Newsstands = Indiana Statesman Office (other locations throughout the community)

7

PUBLICATION CALENDAR

Ye a r 2011-2012

September Football Preview - 9 Careers - 26

January Welcome Back - 11

October Homecoming - 10, 12, 14 Dining Guide - 24 Housing Guide - 31

February Valentineâ&#x20AC;&#x2122;s Day - 13 Housing and Living Guide - 17 Housing Fair - 22 Vote Haute - TBA

November MVC Basketball Preview - TBA Gamebook - 30

March MVC Tourney Preview - TBA

December Study Week 24/7s - 5 Grad Guide - 9

April Game Book - 23 Grad Guide - 27

2011 2012

Celebrating 90 Years of Tradition

SIZES & RATES

4. RIO Rate

3. Non-Profit & University Rate

2. Local Advertising Rate

1. National Advertising Rate

1/16 Page „ 3 Col. x 1.5 (H) „ 1 Col. x 3 (V)

1/8 Page „ 3 Col. x 4 (H) „ 1 Col. x 6 (V)

1/4 Page „ 3 Col. x 4 (H) „ 2 Col. x 6 (V)

1/2 Page „ 5 Col. x 5 (H) „ 3 Col. x 9 (V)

3/4 Page „ 5 Col. x 7 (H) „ 4 Col. x 9 (V)

Full Page „ 5 Col. x 9.5

Double Truck „ 10 Col. x 9.5

1. $66.00 2. $54.00 3. $45.00 4. $26.25

1. $132.00 2. $108.00 3. $90.00 4. $52.50

1. $264.00 2. $216.00 3. $180.00 4. $105.00

1. $550.00 2. $450.00 3. $375.00 4. $218.75

1. $792.00 2. $648.00 3. $540.00 4. $315.00

1. $1,045.00 2. $855.00 3. $712.50 4. $415.63

1. $2,090.00 2. $1,710.00 3. $1,425.00 4. $831.25

1- 4

1. $62.25 2. $50.25 3. $41.25 4. $26.25

1. $124.50 2. $100.50 3. $82.50 4. $52.50

1. $249.00 2. $201.00 3. $165.00 4. $105.00

1. $518.75 2. $418.75 3. $343.75 4. $218.75

1. $747.00 2. $603.00 3. $495.00 4. $315.00

1. $985.63 2. $795.63 3. $653.13 4. $415.63

1. $1,971.25 2. $1,591.25 3. $1,306.25 4. $831.25

5-9

1. $58.80 2. $46.80 3. $37.80 4. $26.25

1. $117.60 2. $93.60 3. $75.60 4. $52.50

1. $235.20 2. $187.20 3. $151.20 4. $105.00

1. $490.00 2. $390.00 3. $315.00 4. $218.75

1. $705.60 2. $561.60 3. $453.60 4. $315.00

1. $931.00 2. $741.00 3. $598.50 4. $415.63

1. $1,862.00 2. $1,482.00 3. $1,197.00 4. $831.25

10-14

1. $55.50 2. $43.50 3. $34.50 4. $26.25

1. $111.00 2. $87.00 3. $69.00 4. $52.50

1. $222.00 2. $174.00 3. $138.00 4. $105.00

1. $462.50 2. $362.50 3. $287.50 4. $218.75

1. $666.00 2. $522.00 3. $414.00 4. $315.00

1. $878.75 2. $688.75 3. $546.25 4. $415.63

1. $1,757.50 2. $1,377.50 3. $1,092.50 4. $831.25

15-19

1. $52.50 2. $40.50 3. $31.50 4. $26.25

1. $105.00 2. $81.00 3. $63.00 4. $52.50

1. $210.00 2. $162.00 3. $126.00 4. $105.00

1. $437.50 2. $337.50 3. $262.50 4. $218.75

1. $630.00 2. $486.00 3. $378.00 4. $315.00

1. $831.25 2. $641.25 3. $498.75 4. $415.63

1. $1,662.50 2. $1,282.50 3. $997.50 4. $831.25

20 -24

1. $49.80 2. $37.80 3. $28.80 4. $26.25

1. $99.60 2. $75.60 3. $57.60 4. $52.50

1. $199.20 2. $151.20 3. $115.20 4. $105.00

1. $415.00 2. $315.00 3. $240.00 4. $218.75

1. $597.60 2. $453.60 3. $345.60 4. $315.00

1. $788.50 2. $598.50 3. $456.00 4. $415.63

1. $1,577.00 2. $1,197.00 3. $912.00 4. $831.25

25-29

1. $47.25 2. $35.25 3. $26.25 4. $26.25

1. $94.50 2. $70.50 3. $52.50 4. $52.50

1. $189.00 2. $141.00 3. $105.00 4. $105.00

1. $393.75 2. $293.75 3. $218.75 4. $218.75

1. $567.00 2. $423.00 3. $315.00 4. $315.00

1. $748.13 2. $558.13 3. $415.63 4. $415.63

1. $1,496.25 2. $1,116.25 3. $831.25 4. $831.25

30-34

1. $44.70 2. $32.70 3. $26.25 4. $26.25

1. $89.40 2. $65.40 3. $52.50 4. $52.50

1. $178.80 2. $130.80 3. $105.00 4. $105.00

1. $372.50 2. $272.50 3. $218.75 4. $218.75

1. $536.40 2. $392.40 3. $315.00 4. $315.00

1. $707.75 2. $517.75 3. $415.63 4. $415.63

1. $1415.50 2. $1,035.50 3. $831.25 4. $831.25

35-39

1. $42.00 2. $30.00 3. $26.25 4. $26.25

1. $84.00 2. $60.00 3. $52.50 4. $52.50

1. $168.00 2. $120.00 3. $105.00 4. $105.00

1. $350.00 2. $250.00 3. $218.75 4. $218.75

1. $504.00 2. $360.00 3. $315.00 4. $315.00

1. $665.00 2. $475.00 3. $415.63 4. $415.63

1. $1,330.00 2. $950.00 3. $831.25 4. $831.25

40+

SPECIAL ADVERTISING Front Page

Puzzle Sponsorship

Surf Report

Special placement at the top of the front page is available Monday, Wednesday, and Friday. The ad is „ „ 2.5 wide by 1.25 tall, and is sold on a semester long commitment.

Ka Leo recently launched a games page with Sudoku, Crosswords, Pathem, Mazes, and more for our readers. This is a highly read page, and has special placements sold on a semester long commitment.

Ka Leo does a Surf Report on the front page that is sponsored by a business for an entire semester on Monday, Wednesday, or Friday. „ Space is 5 columns by 1 tall, and has space for a logo and client information.

$65.00

$55.00

$55.00

$162.00

KA LEO OFFICE 2445 CAMPUS ROAD HEMENWAY HALL 107 HONOLULU, HI 96822 OFFICE 9A-5P / M-F 808.956.7043 (P) 808.956.9962 (F)

AD MANAGER 808.956.3210 ADVERTISING@KALEO.ORG

WWW.KALEO.ORG

L-Shape Page This ad is set u to utilize a right hand or left hang page surrounds the text in the middle. It is also page dominant and the only ad on the page.

$306.00

Triangle Page This ad is set up to draw special attention to the advertiser while having complete control over the page. Triangle ads are populat because the copy flows with the shape of the ad. $450.00

Inserts Pre-printed inserts are accepted upon prior approval. Inserts must „ „ be no larger than 8.5 x 11 and „ „ no smaller than 5 x 5 . Special requests may be handled with printer. Reservation is required 15 days prior. Inserts are required to be delievered 10 days prior.

Minimum 10,000 inserts.

1-4 Pages / $75.00 cpm Each Additional 4 Pages / $5.00 cpm Folding Charge / $25.00 cpm

Goal Post Page This ad is set for the center truck of the paper and surrounds the content in the center spread. It is the only ad on the two middle pages, and is a great alternative to buying a Double Truck. $612.00

ALL ADVERTISING INCLUDES FREE FULL COLOR AND FREE AD DESIGN!

* Please contact Advertising Manager prior to printing inserts. *Cost per 1,000 Inserts (cpm)

*Additional charges for special placement, request, and excessive design may be applied.

ONLINE ADVERTISING www.kaleo.org Ka Leo’s website offers its readers up-to-date news and links to popular websites, podcasts, slideshows, puzzle answers, and much more. Ka Leo’s website serves about 30,000 visitors each month and continues to grow in popularity. Advertisers can buy ad spots, sections, or run of site display ads.

CREATIVE SERVICES

Cost We sell advertising based on a flat weekly rate that will serve the most impressions to our target audience. Advertisers can buy specific ad sizes, or a website package, for our current website.

Rack Cards Ka Leo has updated its distribution racks, and has some great options for posters to be placed in high traffic areas around campus. We place posters on a weekly basis, Monday - Sunday in a special poster rack on campus.

Medium Rack . . . . . . . $75.00 Single Location $500.00 Per 10 Stands Large Rack . . . . . . . . . . $150.00 Single Location $400.00 Per 3 Stands

Logos, Posters, Flyers, & Photos Size

Website Package

Allows you to pick from any of the 3 ad sizes and place an ad in that size on either website for one (1) week.

(Monday - Sunday)

Called run of sit advertising, buying a website consists of purchasing all three ad sizes to be run on all sections for one (1) week.

(Monday - Sunday)

$20.00 Per Week

$40.00 Per Week

Ka Leo’s Creative Staff is here to help you with all your marketing needs, we can help you produce all your collateral to go with your marketing campaign. Please ask your Ad Team to see what we can do.

Cross College Promotions Cross CollegeatPromotions Ka Leo distributes UH M ‒anoa, but we can also help you reach other college markets Ka Leo distributes at UH M ‒anoa,within but weour cansystem. also help Other schools include Kapi‘olani Community College, you reach other college markets within our system.

Leeward Community College, Honolulu Community Other schools include Kapi‘olani Community College, College, Community College,Community and UH Hilo.

Leeward Windward Community College, Honolulu Ask your Ad Team to get your specifc pricing, andHilo. we College, Windward Community College, and UH will take care of the rest.

Ask your Ad Team to get your specifc pricing, and we will take care of the rest.

Skyscraper

Medium Rectangle QR Codes

160 x 600 pixels

300 x 250 pixels

Quick Response Codes are a great way to link your print ads to online readership. We recommend that you link you link your ads with a code like the one below.

This particular code refers right back to our website.

Leaderboard 468 x 60 pixels www.kaleo.org

PUBLICATION SCHEDULE June 2011 T

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Special Issues 2011-2012 Jul. 18

Orientation Guide

Dec. 2

Fall Housing Guide

Apr. 9

Spring Dining Guide

Aug. 22

Welcome Issue

Dec. 12

Finals & Graduation Issue

Apr. 23

Spring Housing Guide

Sep. 14

Fall Dining Guide

Jan. 9

Welcome Back Isssue

May 7

Finals & Graduation Issue

Oct. 21

Homecoming Issue

Jan. 23

Games Book

Oct. 24

Halloween Issue

Feb. 8

Visual / Valentines Issue

Nov. 11

Nightlife Guide

Feb. 29

Best of Honolulu Issue

Nov. 21

Shopping Guide

Mar. 14

Spring Break Issue

Yellow Highlight : Regular Publication Brown Date: Special Issue

00

GENERAL INFORMATION Circulation Ka Leo is distributed free to more than 50 location throughout the UHM campus and surrounding businesses. 10,000 copies are printed every Monday, Wednesday, and Friday during the Fall and Spring semesters.

10,000 copies are printed weekly on Wednesdays during the Summer session.

Contracts To qualify for a frequency discount, we must have a signed contract on file. All advertising is subject to acceptance by Ka Leo managers, and may be rejected if found to be unacceptable. All contracts are the responsibility of the advertiser to fulfill, we reserve the right to pro-rate for prior ads run in the event the contract is not fulfilled.

Tearsheets Full issues of Ka Leo are available free throughout campus. Should you require special tearsheets for your proof of publication, plese request them as you place your ad. Otherwise display advertising tearsheets are mailed at the end of each month with the invoice.

Classified tearsheets or full issues should be requested when placing your order.

Payments All advertising must be paid for in advance (cash, check, Visa, MasterCard) unless credit has been established with the Board of Publications. Once credit has been established, pyment in full is due within 30 days of invoice date. All unpaid balances are subject to finance charge of 1.5% per month. Payment past 60 days may be subject to collection.

Space Reservation & Material Deadlines Retail & Classified Display Monday / Previous Monday, 4 p.m.

Wednesday / Previous Wednesday, 4 p.m.

Friday / Previous Friday, 4 p.m.

About Ka Leo

Subscriptions Annual subscriptions (102 issues) mailed first class every publication day is $85.00 or mailed weekly is $60.00.

Semester subscriptions are also available (46 issues in the Fall, 45 in the Spring) mailed every publication day is $50.00, or mailed weekly is $35.00.

Column Widths „

1 Column . . . . . . . . 1.84

„

Since 1922, Ka Leo O Hawai‘i has been serving the University of Hawai‘ i at M‒anoa campus. Ka Leo is student-run and provides readers with campus and lcoal news, feature stories, sports coverage, and more.

Advertising in Ka Leo is an easy and effective way to reach a readership of more than 26,000 students, faculty, and staff. The team at Ka Leo Advertising is dedicated to serving your needs efficiently and professionally. We look forward to working on ad campaigns that will help your business

‒ UH Manoa Demographics

2 Column . . . . . . . . 3.805 „

3 Column . . . . . . . . 5.77

„

4 Column . . . . . . . . 7.735

20,500 Students 69% Undergraduate 31% Graduate

„

5 Column . . . . . . . . 9.7

6,000 Faculty & Staff 40% age 21 and under 22% age 22-24 17% age 25-29 21% age 31+ Average Age : 25.5 years old

All ads created by Ka Leo graphic designers are the rights of Ka Leo, and are not allowed to be used without prior permission for other promotions. all ads will be proofed to the client for review before being published, unless otherwised noted by the client.

Monthly Discretionary Spending by Students : $322.00 (WAUPM)

Camera Ready Display Monday / Previous Friday, 4 p.m.

Wednesday / Previous Monday, 4 p.m.

Friday / Previous Wednesday, 4 p.m. **Any advertisments submitted after the deadline will have to wait until the next publication date. Any ad materials submitted past deadline will incur a $10.00 charge.

Visit www.kaleo.org for additional information. Feel free to contact us with any additional questions that you may have. We appreciate your interest in advertising with Ka Leo!

2011-2012 Advertising Guide

Los Angeles Loyolan Advertising

Phone: 310-338-7509

Fax: 310-338-7887

Email: ads@theloyolan.com

DEADLINES M

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ADVERTISING DEADLINES

The Loyolan is a tabloid (11” by 17”) sized newspaper published twice-weekly during the school year.

The Loyolan will be published on the dates highlighted below. Ads for an issue published on Monday are due the Thursday prior at 5 p.m. Pacific Time. Ads for an issue published on Thursday are due the Monday prior at 5 p.m. Pacific Time.

It is online at www.theloyolan.com.

Phone: (310) 338-7509 Fax: (310) 338-7887

T ADS FOR MON DUE

Email: ads@theloyolan.com

www.laloyolan.com

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2 0 1 1 - 2 0 1 2 A DV E RT I S I N G R AT E S Size

Open Rate

Open Rate Color

Non-Profit *

Non-Profit Color *

per col/in

$11

N/A

$9

N/A

1 col x 2 in

$22

N/A

$18

N/A

1 col x 4 in

$44

N/A

$36

N/A

2 col x 2 in

$44

N/A

$36

N/A

2 col x 4 in

$88

N/A

$72

N/A

2 col x 8 in

$176

$376

$144

$344

3 col x 5 in

$165

$365

$135

$335

3 col x 8 in

$264

$464

$216

$416

Half Page

$440

$640

$360

$560

Full Page

$880

$1080

$720

$920

Center Spread

$1500

$1500

$1250

$1250

(FREE COLOR!)

CUSTOM SIZES ALSO AVAILABLE

*Proof of status may be required to qualify for non-profit rates.

1 column

=

1 13/16” wide

The Loyolan is five (5) columns across and

2 columns

=

3 3/4” wide

has a printable area of 9 3/4” by 15 1/2”.

3 columns

=

5 13/16” wide

4 columns

=

7 3/4” wide

(columns across by inches tall). Use the chart

5 columns

=

9 3/4” wide

to the right to determine the width of your ad:

center spread

=

AD DIMENSIONS

All advertisements are measured in a standard unit of measurement called a column-inch

Running more than one ad?

Ask about frequency discounts!

2 col x 2 in 2 col x 8 in

2 col x 4 in

3 col x 8 in

1 col x 2 in

1 col x 4 in

3 col x 5 in

20 1/4” wide x 15 1/2”

Half Page

DETERMINING YOUR AD RATE To determine your ad rate, multiply the number of columns by the height (in inches)

5 columns x 7.75 inches

of your ad. Multiply that number by your column inch price. Ask one of our friendly sales representatives for more details.

Put Your Ad Online!

We have reserved an exclusive spot on our Web site for your business. Our site is completely redesigned to relaunch in September 2011, and our new look promises to draw visitors — potential customers you

WE CAN ALSO HELP YOU WITH NEWSPAPER INSERTS AND ONLINE ADVERTISING!

L OS A NGELES L OYOLAN

Even better... you only pay for the number

Loyola Marymount University One LMU Drive Daum Hall, MS 8470 Los Angeles, California 90045

of views you want to pay for. We are currently

PHONE

offering special rates for our existing print

FAX

customers. Contact us now to reserve

EMAIL

can convert to customers by taking advantage of our high-visibility online ad position

310.338.7509 310.338.7887 ads@theloyolan.com

your spot on www.laloyolan.com.

E-mail ads@theloyolan.com for details or call us at (310) 338-7509 for info.

w w w. l a l o yo l a n . c o m

Full Page 5 columns x 15.5 inches

COLLEGE STUDENTS RESPOND

IS THE LMU

TO NEWSPAPER ADVERTISING

DEMOGRAPHIC RIGHT FOR YOU? Loyola Marymount University, founded in 1911, is the largest Catholic university on the West Coast

A NATIONAL SURVEY OF COLLEGE STUDENTS FOUND THAT

82%

their college paper regularly

80%

reported reacting to an ad or article.

5,797 undergraduate students and 1,961 graduate students attend LMU. LMU employs 1,669 faculty and staff members.

5,797 +1,961 +1,669 +???? >10,000

of college students read

Source: Alloy Media + Marketing / MORI Research College Newspaper Audience Study, 2008

THE LOYOLAN WILL HELP YOU REACH A YOUNG, EDUCATED AUDIENCE WITH LEISEURE TIME AND DISPOSABLE INCOME.

UNDERGRADUATES

These are consumers that:

GRADUATE STUDENTS

Travel.

EMPLOYEES PARENTS AND ALUMNI

77%

POTENTIAL CUSTOMERS

at least six times a year.

travel at least 25 miles from campus

YOU CAN REACH VIA THE LOYOLAN!

92%

Eat out. dine off campus at least once a week.

Loyola Marymount University One LMU Drive Daum Hall, MS 8470 Los Angeles, California 90045 PHONE:

310.338.7509

FAX:

310.338.7887

EMAIL:

ads@theloyolan.com

97%

Go out.

go out for entertainment (concerts, clubs, movies, events) at least once a month.

Source: A 2008 survey of 462 Loyola Marymount University students and staff members.

www.laloyolan.com

Printed on 30% post-consumer waste paper.

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Growing since 1916

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Meet Mustang Daily We are Cal Poly’s #1 news, sports and entertainment resource that serves students, faculty, staff, alumni, and the San Luis Obispo community. The Mustang Daily has a unique student audience that spends more than $172 million annually.

Founded in 1916, the Mustang Daily has consistently produced award-winning editorial and advertising content.

Readership Readership 6,000

Daily Daily Circulation Circulation

15,000

Daily Readers

95%

Student Readership

Our staff is dedicated to producing quality work that brings your business results.

70 2010–2011 CNBAM* Accomplishments

of students say they’ve been motivated to take action after seeing an ad in the Mustang Daily

Cal Poly students spend more than

13 minutes

with each issue of the Mustang Daily

Student Spending Statistics

*College Newspaper Business & Advertising Managers

Best in Show

1st Place

Best Online Media Kit Advertising Sales Staff of the Year

Print Rate Card/Media Kit

2nd Place

3rd Place

Campaign for Takken’s Shoes Training Program Incentive Plan Marketing & Promotions Plan

Promotion Materials & Sales Flyers Color Ad for Crazy Jay’s Online Promotional Ad

College newspaper of the year 2009, 2010 & 2011 2

$32.4 $21.6 $18.9 $10.8

Million on Automotive Services spent annually

by Cal Poly students Million on Retail spent annually by Cal Poly students Million on School Supplies spent annually

by Cal Poly students Million on Beauty Supplies spent annually

by Cal Poly students

$20.6 $20.0 $ 6.4 $2.0

Million on at Restaurants spent annually by Cal Poly students Million on Groceries spent annually by Cal Poly students

Million on Entertainment spent annually by Cal Poly students Million on Recreation spent annually by Cal Poly students

3

VILLAG

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Rack Posters

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!

W E N

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R EK

RE

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Map Key

ND DR

HIGHLA

Advertising News Stand Regular News Stand

Make an impact by taking advantage of advertising your business on the high traffic news stands throughout campus.

TRUCKEE RD

AY E. SAFETY W

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Mustang Daily Office Building 26, Rm. 226

IMETE

N. PER

Pricing includes printing and designing costs.

MOUNTAIN LANE

R ATH D

UNIVER

DEXTER

SITY D

RD

R

Rack locations with advertising space.

KLAM

Each ad will measure 17" wide X 11" tall.

Rates include full color.

CER

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VIA TA

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2– 4 racks

5–12 racks

R

WD

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$350 per rack $35/week

$225 per rack $22.50/week

$900 per rack $17/week

A

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PAC

GE AVE

A AVE CUEST

$1600 per rack $22.50/week

COLLE

Annual* *52 weeks, includes summer

GR

D

S. PERI

Foothill Blvd/Santa Rosa SLO Donut Company High St. Monterey St. X 2 Higuera St. X 2 Albertson Plaza Mill St./Osos St. ER

D METER R

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Quarter

Off-campuS

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$100 per rack $25/week

DE

$150 per rack $37.50/week

O TAH

Month

CAM

WAY PUS

5

WAY

4

Thursday 2 p.m. Ad size deadline for Monday’s paper

Friday 2 p.m. Ad size deadline for Tuesday’s paper 5 p.m. Ads for Monday’s paper must be ready to print

Quarter Contract

Open Rates*

Minimum number of inches placed during contract period of 10 weeks.

$9.50 Local Rate Businesses in San Luis Obispo County $8.50 Campus Rate Other discounts do not apply $10.50 Non-Local Rate Businesses outside of San Luis Obispo County $8.50 Non-Profit Rate Other discounts do not apply $10.50 Political Rate Mandatory Pre-Payment

50-99"

$8.50 per column inch

100-199"

$8.00 per column inch

200" plus

$7.50 per column inch

Contract rates apply to local businesses only.

When signing a quarter contract, receive 1 free color ad in contract period (when available).

Annual Contract

$12 National Rate Other discounts do not apply

Minimum number of inches placed during contract period of 30 weeks.

*price per column inch

Color Rates 31.5" Ad or Smaller

$100

32” Ad or Larger

$200

300-499"

$7.00 per column inch

500" plus

$6.50 per column inch

Contract rates apply to local businesses only.

When signing a yearly contract, you also receive 3 free color ads in contract period (when available).

Popular ad sizes

11" X 21" 6 COL Paper Specifications & Column Structure

5 columns: 9.14"

Wednesday 5 p.m. Ads for Thursday’s paper must be ready to print

Tuesday 2 p.m. Ad size deadline for Thursday’s paper 5 p.m. Ads for Wednesday’s paper must be ready to print

4 columns: 7.28"

Monday 2 p.m. Ad size deadline for Wednesday’s paper 5 p.m. Ads for Tuesday’s paper must be ready to print

Rate X Total Column Inches

+ Color Option = Total Cost

3 columns: 5.42"

Deadline Schedule

Rates

2 columns: 3.55"

Submission INFO

Mustang Daily is printed on a web offset press located on campus in the Cal Poly Graphic Arts Building.

6 columns: 11"

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Ad/Artwork Guidelines Send your ad or artwork at 300 dpi. No artwork from the web.

We accept JPEG, PSD, AI, TIFF and PDF file formats.

If artwork is created in Illustrator, fonts must be converted to outlines.

Camera-ready artwork must be submitted by 12 noon day of deadline.

6

Full Page 6COL X 21"

Junior Page 5COL X 17"

Half Page 6COL X 10.5"

Quarter Page 3COL X 10.5"

Eighth Page 3COL X 5"

1 column: 1.69"

Color ads must be in CMYK format.

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additional choices

Discounts and Special Options

Front Page Advertising

Baseball hits the road to Long Beach.

ARTS pg. 12

Thursday, April 28th, 2011

SLO Botanical Garden hosts sustainability social in this picture.

Article that is about Art stuff that will be awesome.

ARTS pg. 7

Volume LXXV, Number 112

SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?

Baseball hits the road to Long Beach.

SPORTS

Thursday, April 28th, 2011

www.MustangDaily.net

ECO FRIENDLY PLASTIC BAG

WORD ON THE STREET

Open Rate: $500 10 Runs: $400 each

mustangdaily.net

AMANDA SEDO amandasedo.md@gmail.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor

“

No one really knows what is being done with the information. So that is what is making perople nervous.

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

”

VICTORIA BILLINGS victoriabillings.md@gmail.com

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

• Girl Person Math Sophomore

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est

venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc.

Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. Donec congue aliquam ante ac-

•Dude Person Business Junior

rutrum vitae ultrices ipsum vestibulum.

Fusce quis tortor ligula. Aenean quis risus turpis, dapibus lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. leifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam.

• Dude Person Business Junior

1/3 cumsan bibendum. Nulla of students nibh enim, cursus non susdon’t like cipit ac, auctor ac ipsum. plastic Quisque lorem sem, euismod suscipit consectetur at, accumsan a urna.

Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue consequat, erat orci bibendum

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

•Girl Person Math Sophomore

see AUTISM pg. 2

see THEFT pg. 2

CALIFORNIA DREAM AMANDA SEDO amandasedo.md@gmail.com

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

• Also A. Person Agricultural Engineering Senior

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra

justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc.

Nullam eleifend, leo eget auctor scelerisque, augue

CHECK OUT

SPORTS 12

Tomorrow’s Weather:

MUSTANGDAILY.NET

Women’s water polo in regional tournament

Heavy Rain

for articles, videos, photos, & more.

high

56˚F

low 43˚F

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

•Also A. Person Agricultural Engineering Senior

vestibulum. Fusce quis turpis sagittis at. Proin tortor ligula. Aenean quis placerat tristique massa, risus turpis, dapibus con- id ultricies turpis rutrum vallis orci. In semper viverra justo, et vestibulum see TRACKING pg. 2

“Lorem ipsum dolor sit amet, conse ctetur adipi scing elit.”

INDEX

Opinions/Editorial...........9 News.............................1-5 Classifieds/Comics......10 Arts..............................6-8 Sports.......................11-12

•Also A. Person Agricultural Engineering Senior

Also check us out on Facebook & Twitter!

ARTS pg. 7

Volume LXXV, Number 112

www.MustangDaily.net

ARRESTED FOR ATTEMPTED CAR THEFT IN SLO VICTORIA BILLINGS victoriabillings.md@gmail.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc.

Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. Donec congue aliquam ante accumsan bibendum. Nulla nibh enim, cursus non suscipit ac, auctor ac ipsum.

Quisque lorem sem, euis-

mod suscipit consectetur at, accumsan a urna.

Etiam molestie rhoncus ante, vel imperdiet sapien rhoncus sit amet. Etiam accumsan neque vel urna blandit sagittis. In porta, lacus sed congue consequat, erat orci bibendum nulla, nec convallis turpis turpis in eros. Nullam posuere justo id libero posuere nec condimentum libero tempus. Vivamus at vestibulum nisl. Cras nunc tellus, scelerisque non posuere vel, tristique in felis.

Sed tincidunt felis non dolor interdum in dictum nisl dictum. Phasellus tortor enim, rhoncus ut gravida sit argelsparg fermentum ligula sodales sodales. Aliquam augue massa, ornare rutrum volutpat sit amet, venenatis et nibh. Duis dui arcu, fringilla a aliquam vitae, convallis non enim. porttitor urna ut libe efknj ner je jke f flewjfh ro eleifend et cursus leo placerat. Pellentesque dignissim...

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor

32% of students like to not steal cars ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimentum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc.

Nullam eleifend, leo eget auctor scelerisque, augue lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. Donec congue aliquam ante accumsan bibendum. Nulla nibh enim, cursus non suscipit ac, auctor ac ipsum.

Quisque lorem sem, euissee THEFT pg. 2

CHECK OUT

SPORTS 12

Tomorrow’s Weather:

MUSTANGDAILY.NET

Women’s water polo in regional tournament

Heavy Rain

high

56˚F

low 43˚F

TO PLACE A CLASSIFIED AD: Order online: www.MUSTANGDAILY.net Call: 805.756.1143 a day prior by noon Ads must be prepaid by check made out to MUSTANG DAILY or paid by credit card at MUSTANGDAILY.NET CLASSIFIED ADS ARE FREE FOR STUDENTS Stop into the MUSTANG DAILY to find out how to place your ad.

HELP WANTED

MISCELLANEOUS

TUTORING

Showcase your business with a free-standing flyer.

Minimum order is 3,000 pieces.

Minimum size 4" x 6" Maximum size 11" x 17"

SUDOKU

MUSTANG MINIS

AMANDA SEDO amandasedo.md@gmail.com

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere.

Curabitur scelerisque tellus at ipsum cursus

congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus convallis orci. In semper viverra justo, et vestibulum turpis sagittis at. Proin placerat tristique massa, id

“

No one really knows what is being done with the information. So that is what is making perople nervous.

ultricies turpis rutrum et. Duis ullamcorper dolor eget est venenatis viverra. Duis dolor nulla, malesuada ac congue non, condimen-

”

tum sit amet magna. Vestibulum in lectus risus, pharetra euismod nunc.

Nullam eleifend, leo eget see TRACKING pg. 2

AUTISM AWARE AMANDA SEDO amandasedo.md@gmail.com

lectus consectetur nibh, nec elementum risus arcu sit amet diam. In eu tellus in augue aliquet tincidunt eget eu justo. Sed quis ultricies risus. Proin semper, est dapibus placerat blandit, turpis nisl adipiscing erat, sed blandit libero risus a ipsum. leifend, leo eget auctor scelerisque, augue lec-

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere. Curabitur scelerisque tellus at ipsum cursus congue.

Aenean volutpat elit a dolor rutrum vitae ultrices ipsum vestibulum. Fusce quis tortor ligula. Aenean quis risus turpis, dapibus see AUTISM pg. 2

INDEX

Opinions/Editorial...........9 News.............................1-5 Classifieds/Comics......10 Arts..............................6-8 Sports.......................11-12 Also check us out on Facebook & Twitter!

SPONSOR THE SUDOKU

Inserts should be delivered to University Graphic Systems (UGS), and arrive 3 days prior to publication.

CROSSWORD PUZZLE

Get creative and stand out from the crowd with a non-traditional sized ad. Many options are available, see your Account Executive for more information.

3rd Ad 4th Ad

30% Off 40% Off

Additional Features $.50 per each additional word $.50 to bold first five words 5% off for five issues Order your classified ad online at www.mustangdaily.net or call 805-756-1143 Ads must be prepaid by check made out to Mustang Daily or by credit card on www.mustangdaily.net

See page 17 for full classified policies

Mustang Minis

POP CULTURE SHOCK THERAPY

1 column X 1.5 inches A cost effective way to advertise every day

6 columns X 1.5 inches

Advertising repeated in up to three consecutive issues after the original insertion. No copy changes, not applicable to contracts and excludes color charge. Price resets after 4th insertion.

Base Cost: $6 for first 3 words

Ad deadline is two business days prior to publication

California Polytechnic State University Building 26, Room 212A San Luis Obispo, California 93407 Attn: Vince Uhler

Non-Traditional Ads

Classified Liner Rates

All ads also appear on www.mustangdaily.net

SPONSOR THE SUDOKU $50 A DAY CALL 805.756.1143

Frequency Discount

1st Ad Full PricE 2nd Ad 20% Off

8

Article that is about Art stuff that will be awesome.

IPHONE TRACKING

for articles, videos, photos, & more.

6 columns X 3 inches

SLO Botanical Garden hosts sustainability social in this picture.

SO WHAT DO YOU THINKS ABOUT STUFF & THINGS?

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum accumsan nisl vel leo tincidunt posuere.

Curabitur scelerisque tellus at ipsum cursus congue. Aenean volutpat elit a dolor rutrum vitae ultrices ipsum

$65 per 1,000

mustangdaily.net

WORD ON THE STREET

PARKING FEES

Classifieds, Comics & Games

Pre-Printed Inserts

rates include full color

Open Rate: $600 10 Runs: $500 each

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F MINUS

SPONSOR THE COMIC SPONSOR THE COMIC $50 A DAY CALL 805.756.1143

Week 1

$14 per day

Week 2

$12 per day

Week 3

$10 per day

Week 4

$8 per day

Rates apply to consecutive weeklong runs.

Price resets after 4th week.

Comic Sponsorship

Sudoku Sponsorship

2 column X 2 inches

2 column X 2 inches

$50 a day quarter contract required

$50 a day quarter contract required

9

srhdht

Special Directories

Open Rate $9.50 per column inch (pci) Quarter Commitment $8.50 pci Year Commitment $7.00 pci

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WEDNESDAY Pit Stop Automotive The directory for everything automotive, such as oil change shops, tire stores, collision centers, tuneup venues and smog checks.

Applies to all directories unless noted.

Monday Pub & Grub Food & Drink Highlights local restaurants and bar specials in a full page, full color tear out ad. It’s a perfect “go to” spot for students to find deals around town. (1.5'' wide X 4'' tall) Top Spot $60 Bottom Spot Listing $70 Go Greek Greek Life Reach all Greek organizations on Cal Poly’s campus with Go Greek. It’s ideal for banquet halls, rental supply stores, screen printing businesses, catering companies and shuttle bus providers.

Glam Guide Fashion & Beauty Reach your target audience with the Glam Guide, where the focus is everything related to beauty and fashion. Perfect for make-up, hair and nail salons, boutiques and clothing stores.

THURSDAY Laughs & Leisure Activity Spotlights locations for all things active which range from music lessons, bowling alleys, sky diving locations, hobby shops and other interest groups.

TUESDAY

Where to Worship Religious Maintain awareness with this local guide for all religious services and organizations. $6.50 per column inch

Par Perfection Golf The perfect place to reach the golf lovers and inform them about greens fees, cart rentals, range usage and everything else related to shooting par.

Thrifty Thursdays Coupons Features 3 column X 3'' coupons, which are perfect for tracking results. All coupons appear on www.mustangdaily.net for 7 days, in addition to being printed in the paper.

Open Rate $75 per ad $65 per ad Quarter (10 weeks) Annual (30 weeks) $50 per coupon

Body & Soul Health & Wellness Your one-stop spot for all health and nutrition needs, such as gyms and exercise facilities, massage therapists, doctors, dance studios and heath food stores.

Uh-Oh! Accident Whether we like it or not, accidents happen. The Uh-Oh! directory is the place to find relief for every accident. Uh-Oh! is perfect for lawyers, doctors, repair shops, bail bonds and more.

10

Daily Get a Clue Service Get a Clue, printed on page 2, allows you reach your audience on a daily basis and provides frequency that produces results.

(2 columns X 2'') Rates apply to consecutive run dates: 1-19 days $25/day 20-39 days $18/day 40+ days $11/day

11

srhdht

Radio Packages

KCPR 91.3 fm Cal Poly’s non-profit volunteer-run radio station.

KCPR proudly provides its listeners with alternative programming which entertains and informs. Programs on KCPR attempt to open local minds to alternative points of view and provide diversity on the airwaves.

41 46

Paso Robles

Shandon

Gold Package $300 Sponsorship of KCPR for 10 weeks

Cambria

Templeton

Air 21 radio ads a week, 3 times a week

Atascadero

1

Receive a $7 rate on ads in the Mustang Daily.

Must run at least 5 ads, 8” or larger to qualify for the discounted rate.

Cayucos

Morro Bay

Santa Margarita

Online Advertising

Pozo

San Luis Obispo

Leaderboard Package $400/month With 4 or more 5” or larger print ads Side Tile Ad Package $250/month With 4 or more 5” or larger print ads

Impressions a Month Unique Visitors a Month

Mini Package $250/month Receive an Online Button Ad and a Mustang Mini

Green Package $200 Sponsorship of KCPR for 10 weeks

Mustang

File

Edit

View

History

Bookmarks

Window

Help

MustangDaily.net www.MustangDaily.net

Grover Beach

MustangDaily.net

Print & Online Packages

Mustangdaily.net has been a two-time winner of Associated College Press Pacemaker award for the best collegiate newspaper website.

60,500 20,500

Online Everyday

Online advertisements can be purchased on a per week, per month, per quarter or per year basis.

101 Baywood–Los Osos

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Leaderboard 728px X 90px $600/month

Air 14 radio ads a week, 2 times a day Arroyo Grande

Nipomo

Receive a $8 rate on ads in the Mustang Daily.

Must run at least 5 ads, 8” or larger to qualify for the discounted rate.

Guatalupe

DeadLines & Underwriting Final script for underwriting announcements must be received and approved two full business days prior to broadcast. Underwriting differs from advertising with a commercial radio stations. Licensed through Cal Poly, KCPR adheres to underwriting rules and regulations set by the FCC (Federal Communications Commission). KCPR promotes slogans, locations, describes business with value-neutral descriptions and identifies facilities, services products or product lines.

Mustangdaily.net features a virtual Mustang Daily, community generated event calendars, blogs, videos and photos, breaking news and of course plenty of articles.

peel back 500px X 500px X 250px $500/month

Side Tile 300px X 276px $400/month

banner 468px X 60px $350/month

button 125px X 125px $150/month

12

13

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SPECIAL EDITIONS

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2011-2012 Look below for combination deals on marked Special Editions*

WOW (Week of Welcome) 9.12.2011 $12.50 per column inch Before the fall quarter, Cal Poly’s incoming freshmen enjoy the thrills of Welcome Week. During this week, parents and students have an opportunity to attend events and shop. This is a great time to let them know about your business and what you have to offer. WOW is the largest edition of the year.

Fall, Winter, and Spring Back to School 9.17.2011, 1.3.2012, 3.26.2012 $12.50 per column inch When students return to school after breaks, their impact has a major effect on local businesses. Cal Poly students spend millions of dollars annually within the community. The Back to School editions, which publish each quarter, allow businesses to reach this valuable market immediately upon student’s arrival.

Homecoming* $10.50 per column inch 10.14.2011 With many parents, families and alumni visiting San Luis Obispo for the Homecoming weekend and the rivalry soccer game against University of California Santa Barbara, you don’t want to miss out on this opportunity to reach them and show your Poly Pride.

Bucket List of SLO* 11.18.2011 $10.50 per column inch With the numerous things to do during four years (or so) at Cal Poly, the Bucket List of SLO edition compiles 100 things to do before a student graduates. The Bucket List of SLO allows you to reach out to students, new and returning who are looking for things to do. This is an edition students hold on to.

Graduation* $10.50 per column inch 12.5.11, 6.4.2012 Cal Poly has two commencement ceremonies each year. Combined, they account for more than 30,000 visitors and more than $3.5 million dollars are spent. The special graduation edition enables businesses to thank Cal Poly graduates for their years of support and advertise specials for all students and visitors to the area.

Best For Cal Poly* 2.17.2012 $10.50 per column inch Cal Poly has a great impact on the San Luis Obispo economy. The Best for Cal Poly edition gives voices to Cal Poly students and showcases their favorite local businesses. Also, this edition allows businesses to thank students for their continued support. Best For Cal Poly is the most anticipated edition of the entire year.

Housing* 3.9.2012 $10.50 per column inch The Housing edition provides insight and advice on issues that arise in the search for the perfect place to live. Local businesses that help student with housing matters, from rentals to plumbing, benefit greatly from this special edition. The Housing edition is also in conjunction with the Housing Fair, where the edition is passed out to all attendees.

Open House* 4.20.2012 $10.50 per column inch Once a year, in the spring, Cal Poly hosts “Open House” where thousands of prospective students and their families tour the Cal Poly campus and the San Luis Obispo community. During this weekend, more than $4 million dollars are spent within the community. Open House is your opportunity to make an impact on prospective students and their parents.

Additional special editions are produced throughout the year, see page 18 for a complete list.

SPECIAL EDITION COMBOS*

14

8” minimum size ad

3 ISSUES

4 ISSUES

10% off each edition

15% off each edition

5+ ISSUES 20% off each edition

15

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Testimonials Yogurt Creations In our San Luis Obispo area store location, we at Yogurt Creations use the Mustang Daily regularly to reach our biggest target customer base, the Cal Poly student.

The professionalism displayed by the staff, both in the sales and the art production departments, is very impressive.

We have used several different mediums in our business promotion efforts and have found when it comes to getting the attention of the local Cal Poly student population, our return on investment is always best spent with the Mustang Daily.

John Bolton President Yogurt Creations, Inc.

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General Policies The Mustang Daily reserves the right to refuse or revise any advertising deemed to adversely affect the integrity and credibility of the newspaper as a source of truthful and accurate information, or be in conflict with the educational mission of the university community served. The Mustang Daily reserves the right to institute such other general policies as may be deemed appropriate at any time. Sole responsibility for the content of an ad lies with the advertiser who unconditionally agree to hold the Mustang Daily faultless should claim arise, and to pay for any and all expenses incurred as a result of the publication of such ad. Should an ad not be published as ordered, the Mustang Daily’s liability is limited to the amount paid for the ad.

Credit & Billing* All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. The Mustang Daily has the right to withdraw or restrict credit.

After credit has been approved, the monthly billing cycle will close on the last working day of the month. Accounts not paid within 30 days of the invoice date are subject to a finance charge of 1.5% per month (18% annually). If payment is not received within 60 days, credit is withdrawn.

All That Glitters How better to reach out to the student population here in SLO? It’s an excellent way to reach young people who are attending Cal Poly; to acquaint them with our services and our store. All kinds of new relationships begin when attending college and we’d like to be the jeweler of choice for any special occasion— birthday, graduation, and for that very special occasion, engagement/wedding rings.

LJ Knightstep All That Glitters

16

*Payment in full must be received by the last business day of the month following the receipt of your statement.

Mustang Daily accepts cash or check, and make checks payable to Mustang Daily.

5%

discount

for prepaid display advertising.

Political ads must be prepaid without any discount option.

$

$

Commission

All rates listed are non-commissionable (net) rates.

Classified Policies In addition to the general advertising policies, classified advertising is also subject to the following: No refunds on classified ads. The advertiser allows the Mustang Daily to make his/her name available upon request as purchaser of said advertisement (blind ads excluded). The Mustang Daily is not responsible for more than one incorrect insertion of any ad. If the mistake is the fault of the Mustang Daily, the Mustang Daily must be notified before the second appearance of ad. Ads must be prepaid by check or credit card on www.mustangdaily.net/classifieds

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Publication Dates

2011-2012 DATES Regular edition Special Edition

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2011 September

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6

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2012 January

Special Editions WEEK OF WELCOME 9.12.2011 BACK TO SCHOOL (FALL) 9.17.2011 JOB FAIR (FALL) 10.11.2011 HOMECOMING 10.14.2011 FALL ALCOHOL AWARENESS 10.26.2011 BUCKET LIST OF SLO 11.18.2011 Holiday Gift Guide 11.22– 12.1.2011 GRADUATION 12.5.2011 BACK TO SCHOOL (WINTER) 1.3.2012

18

Job Fair (Winter) 1.17.2012 Valentine’s Day 2.9 & 2.13, 2012 BEST FOR CAL POLY 2.17.2012 HOUSING FAIR 3.9.2012 BACK TO SCHOOL (spring) 3.26.2012 Job Fair (spring) 4.10.2012 Open HOuse 4.20.2012 ALCOHOL AWARENESS 5.16.2012 GRADUATION 6.4.2012

February

S

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Contact Mustang Daily T 805.756.1143

F 805.756.6784

Advertising Inquiries advertising@mustangdaily.net Advertising Design addesign@mustangdaily.net Billing & Invoicing business@mustangdaily.net

Address Mustang Daily 1 Grand Avenue San Luis Obispo, CA 93407

ADVERTISING IN THE NEW UNIVERSITY The University of California, Irvine is located in the city of Irvine

amidst the energetic lifestyles of Southern California. With a city population of over 212,375 incorporated within 65 miles*, the city of Irvine is host to the second largest and one of the fastest-growing campuses in the 10-campus University of California system.

With a campus population of nearly 42,000 students, faculty, and staff, the University of California, Irvine’s official campus newspaper, the New University, has been the primary newspaper and information source serving the campus and Irvine community since its founding in 1968.

The New University is the only on-campus newspaper developed by the students for the students, faculty and staff of the University of California, Irvine. It is the most viable and strategic way to reach the entire campus community at any one time. The New University strives to continuously communicate issues of interest and importance to the readers of the campus and Irvine community.

Advertising with the New University gives a unique opportunity to reach this diverse and strong market you desire to obtain. The New University makes it effortless for you to advertise in, as well as see the end results. Our team is dedicated to assisting in meeting your goals and marketing needs throughout the year. *City of Irvine 2011

N E W UNIVE R S I T Y R E A D E R S H I P

• New publication every Tuesday during the academic school year, September

through June

• 99% pick-up rate on average among the UCI population with issues shared among 2-4 people

• 8,000 print circulation is distributed every week among a nearly 42,000 campus

population

• Free distribution to over 80 locations covering the entire campus as well as local retail locations and the UCI Medical Center

• Award-winning advertising and editorial content since 1968 • Worldwide access to the weekly editorial content at www.newuniversity.org &

www.newu.uci.edu and access to the printed newspaper through an online digital edition

• Online Digital Edition for additional exposure.

C AMPUS ACCO L A D E S †

• 4.2 billion annual economic impact in Orange County alone • Largest employer in Orange County • Ranked among the top U.S. universities – public and private – in the number of undergraduate applications

• Ranked in the Top 50 “America’s Best Colleges” according to U.S. News & World Report • One of only 63 members in the U.S. and Canada elected to membership in the prestigious Association of American Universities † Data Accurate as of Fall 2010; Sources: University Communications & UCI Office of Institutional Research

ESSENTIAL INFORMATION PUBLIC ATIO N SCHEDULE • 2011-2012

4&15&.#&3 0$50#&3 4 . 5 8 5 ' 4 4 . 5 8 5 ' 4

/07&.#&3 %&$&.#&3 4 . 5 8 5 ' 4 4 . 5 8 5 ' 4

+"/6"3: 4 . 5 8 5 ' 4

'&#36"3: 4 . 5 8 5 ' 4

."3$) "13*4 . 5 8 5 ' 4 4 . 5 8 5 ' 4

.": 4 . 5 8 5 ' 4

+6/& 4 . 5 8 5 ' 4

+6-: "6(645 4 . 5 8 5 ' 4 4 . 5 8 5 ' 4

S PECIAL I SSUES FALL QUARTER September 20th: September 27th: October 25th: November 29th:

Welcome Week Back-to-School Halloween Winter Holiday

WINTER QUARTER

SPRING QUARTER

January 10th: Back-to-School February 14th: Valentine’s March 13th: Best of UCI

April 3rd: Back-to-School April 17th: Celebrate UCI June 5th: Graduation

DEADLINES

» Display Advertisement Space Reservation: Tuesday, 3 p.m., PRIOR TO » Online Advertisements: Will begin when requested NEXT PUBLICATION » Pre-printed Inserts: 14 business-day reservation, 8 business-day insert delivery » Camera-Ready Art: Thursday, 12 noon, PRIOR TO NEXT PUBLICATION to the printer » Classified Advertisement: Wed., 5 p.m., PRIOR TO NEXT PUBLICATION

GENER AL INFORMATION

PERSONNEL Contact

Phone

Email

Natasha Monnereau

949.824.4284

admanager@newu.uci.edu

Stephanie Bai

949.824.4592

sales@newu.uci.edu

Grace Claudio

949.824.2461

campusrep@newu.uci.edu

Mina Choe

949.824.5604

ads@newu.uci.edu

Elmore Villaruel

949.824.1737

advertising@newu.uci.edu

Advertising/Production Manager Lead Advertising Executive Advertising Executive Advertising Executive Advertising Executive

Monica Thelin

art@newu.uci.edu

Jake Gavino

art@newu.uci.edu

Production Supervisor Graphic Designer

INQUIRY Classifieds Newsroom Fax

949.824.4285 949.824.4828

Hours

Monday-Friday 8:00 a.m. - 5:00 p.m. (when campus is open)

Web

www.newuniversity.org www.newu.uci.edu

classifieds@newu.uci.edu newumanager@newuniversity.org

Mailing Address

New University 3100 Gateway Commons, 3rd Floor Irvine, CA 92697-4250

Inter-Department Mail Only New University • Zot Code 4250

We speak Korean, Tagalog, Spanish, Mandarin and Ilocano.

INTER-DEPARTMENT ADVERTISING RATES 2011-2012

E T A R NO ASE INC20R1E1-2012!

IN

21.5” x 14.625”

5 columns* x 14.625”

Frequency

Double Truck (2-page spread)

Full Page

3/4 Page

$698.34/ad

$534.38/ad

$650. /ad

$500.63/ad

$603.28/ad

$469.69/ad

1x 5x 10x (+)

$1,751.00/ad

81

5 columns x 11.25”

* 1 column = 2 inches

3 col. x 9.5” 5 col. x 9.5”

5 col. x 7.75”

5 col. x 5.7”

3 col. x 7”

Frequency

2/3 Page

1/2 Page

1/3 Page

1/4 Page Deluxe

1x 5x 10x (+)

$446.50/ad

$356.50/ad

$267.90/ad

$197.40/ad

$418. /ad

$333. /ad

$250. /ad

$184.80/ad

$391.88/ad

$313.88/ad

$235.13/ad

$173.25/ad

00

2 col. x 9.5”

4 col. x 4.75”

25

2 col. x 7.5”

80

3 col. x 5”

3 col. x 4”

5 col. x 3”

1/6 Page

2 col. x 5”

Frequency

1/4 Page

1x 5x 10x (+)

$178.60/ad

$171.75/ad

$137.40/ad

$114.50/ad

$167.20/ad

$151.50/ad

$121.20/ad

$101.00/ad

$156.75/ad

$143.25/ad

$114.60/ad

$95.50/ad

1/5 Page

1/8 Page

CO LO R R AT E S SPOT COLOR

$150.00 per color

(Four-Color Process, CMYK)

$300.00

ADDITIONAL ADVERTISING OPTIONS F R ON T PAG E A D VE R TI S I NG Get the competitive advantage of having your advertisement seen first! These ads are premium placements that will gain the edge on competition and attention of your niche market.

ADVERTISEMENT TYPES Premier Double Truck » Ad folds from front to the back of the newspaper » The newspaper content will start on page 2 or 3 » Full-Color » Premium Placement

Front Page Banner » Ad will be placed at the bottom of the first page. » Full-Color » Premium Placement

21.5” x 15”

Wrap S N U » Ad will be placed on the bottom of the page, 21.5” x 2” wrapped around the front and back » Full-Color » Premium Placement

N EW UNIVERSITY

PORTS

10” x 2”

2995

675

$

EW

NIVERSITY

795

$

$

Space is limited to first-come advertisers. Please contact the Advertising Manager for availability and additional premium placement options.

INS ER TS Free-standing print inserts are perfect for gaining immediate attention that can be pulled from the newspaper for direct use.

INSERTS (PRE-PRINTED) RATES 1-4 pages 5-8 pages

$895.00 $1095.00

SIZES

COPIES

Minimum: 4”x6” Maximum: 11”x17”

Minimum: 8,250 Maximum: 8,500

tes t No ! i t s Po ilable Ava us for

! ation act re inform t n o C mo

Any insert over 11”x14” must be folded in half prior to submission. Space reservation notice must be made 14 business days prior to issue, and an example of the insert must be sent via mail or PDF to the Advertising Manager for approval and reservation. All inserts must be sent to the printer for submission no later than 8 business days prior to issue print. Contact newuadmgr@uci.edu for printer address.

ON LI N E A DVE R TISIN G Stand out digitally! The New University online offers a non-stop way to advertise 24-hours a day.

Advertisements are not just on the homepage like other sites, but are also on each main section tab page. Advertisements will be seen on both New University websites for one price. Space for tiles is exclusive and limited!

Text Links

(Dept./Org. Name Only) *3 month commitment

$35.00

ADVERTISEMENT TYPES Tile Ad Medium Rectangle (300 x 250 pixels)

Full Banner (468 x 60 pixels)

$185.00

$185.00

Advertising rates are per month. Please submit artwork to newuadmgr@uci.edu on disk or provide the URL in which the artwork can be found. Artwork can be submitted as a JPEG or GIF (animation acceptable in GIF format). Advertisements may also be designed by our own graphic artists free of charge.

W EE KLY SPE C IA L SE C T I O NS  Discounts and special deals are more CORNER

COU P O N living

important than ever! Promote most any type of service or product here with your available discounts and help the campus save more everyday.

When they cannot live on-campus, show them where to live off-campus.

Highlight your living community in this section from apartments to homes and show that great OC living is just around the corner.

wellness

Help the campus stay healthy and well throughout the year. Let everyone know how to make their daily lives more positive and keep them feeling well by placing wellness products and services here.

When students are not studying and faculty/staff are not working, show them what makes Irvine and Orange County great. Promote your business to gain an all-access pass to our diverse campus.

ADVERTISING POLICY 2011-2012 ADVER TISEMENT PLACEMENT Advertisement Submission: The preferred method for submitting display, online and/or specialized advertising (inserts) is to make advertisement space reservations to the Advertising Executive or your Advertising Representative via phone and/or email and email your advertisements to newuadmgr@uci.edu (or your respected representative). The preferred method for submitting all classified advertising is to make advertisement space reservations via phone and/or email and email your advertisements to newuclassifieds@uci.edu. Walk-ins are welcome. Ad copy may not be faxed. If mailing the advertisement, send CD to Attn: Advertising Manager, New University Newspaper – UCI, 3100 Gateway Commons, 3rd Floor, Irvine, CA 92697-4250 allowing for sufficient delivery time. No hard paper copies. No advertising material will be returned unless accompanied by specific instructions.

Approval: All advertising is subject to acceptance by the Advertising Manager of the New University, who reserves the right to reject copy at his/her sole discretion any time prior to publication under any circumstance without reason. The New University reserves the right to refuse advertising containing obscene, racist, sexist, false/misleading claims or other inappropriate content. No advertisements will be accepted that discriminate on the basis of race, creed, color, religion, familial status, sexual orientation, national origin, age, sex or physical handicap, but not limited to these. The New University does not allow specific types of products and services for advertising – please call for specific types. The New University has the right to edit content as deemed necessary in order to receive approval for print; approval will be granted from advertiser once changes have been made.

Liability: The advertiser and/or agency agree to assume full and complete responsibility and liability for the content (including text, illustrations and copyrights) of any advertisements placed in the New University.

Publishing: The New University will make all efforts to see that all advertising submitted is published as accepted by the New University and that all pre-printed inserts are distributed as ordered. The New University will not assume responsibility for any damages resulting from not doing so. No advertisement is accepted until published.

Positioning: Ad space location/position is not guaranteed but can be requested to the Advertising Manager.

Political Advertisements: Must conform to California campaign disclosure laws. These must show clear endorsement, i.e. “Paid for by (Candidate or Group).” All political-related advertisements will have placed upon them “Paid Advertisement” and other UC-related disclosures.

Advertorials: Any advertisement that simulates news can be set in-body, but must carry the words “Paid Advertisement” and other UC-related disclosures at the top of the advertisement or the Advertising Manager will place it there after communicating to said party of doing so.

PREFERRED ADVER TISING FORMAT Formats allowed: PDF, EPS, TIFF, Illustrator, Photoshop, InDesign files (include all fonts, graphics and related files). All fonts must be included or converted to outlines. All graphic files must be at least 300 dpi. For color advertisements, please save all artwork and photos in CMYK color mode. Email all camera-ready art to: newuart@uci.edu. Artwork may be sent via mail as well in addition to delivering it in person to the New University offices. Please contact the Advertising Manager with any questions or concerns. All changes made to artwork as requested to the New University will require a signature and/or written approval when finalized unless on the contingency that if approval is not given prior to the deadline, the advertisement will run-as is based on latest change.

RATES, CONTRAC TS, CANCELLATIONS AND PAYMENT TERMS All rates are net and are NOT commissionable. All rates are subject to change and will be given a 30-day notice if done so.

Advertiser agrees to the Advertising Policy 2011-2012 with the New University once advertising is established either in contract and/or print/online submission, space reservation and once advertisement is published.

Display Advertisements: Advertisers without a contract will be charged at the open rate and/or 1x frequency rate. A contract must be signed with the New University to receive all frequency discounts. Should an advertiser fail to fulfill the total inches or consecutive issues contracted within the specified time period, all advertising inches used will be charged back to the best earned frequency discount and the advertiser agrees to pay, at termination, the additional payment required for the short-rate fee assessed.

Classified Advertisements: Boxed classifieds are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication. If the boxed classified advertisement must be cancelled, a one-week notification must be given in writing to the Advertising Manager and a refund will be given for advertising not completed. Name, address and phone number must be provided by all advertisers. Sales/Help Wanted ads must state commission versus salary percentage with additional requirements needed. Any classifieds deemed as a “scam” will be removed and no refund will be given. Verification of classified can be made if needed.

Student Advertisements: Student classified and club/organization advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first publication.

Online Advertisements: Online advertisements are charged on a monthly basis only. Text link advertisements are on a prepayment basis only with all total advertisement costs being paid in-full prior to first month of advertising. Three-month minimum is required for text links. Contact, company name, address, phone/fax number and email must be provided by all advertisers.

Methods of Payment: Visa, MasterCard, American Express, and Discover; cash or checks made payable to ASUCI are accepted. There is a $25 charge for returned checks. All credit card payments must include name, company name, billing address, phone/fax, email, security code and expiration date and submit front/back copy of the credit card with valid identification.

Terms: Terms: Payment of advertisement is due and payable in full within 30 days from receipt of invoice – Net 30-days. A credit card must be held on-file by all advertisers and will be charged if the Net 30 terms are not met, unless otherwise deemed unnecessary by the Advertising Manager. All prepaid advertising must be made prior to first publication or month if online. First-time advertisers must prepay all advertising to establish financial approval with newspaper. Billing is done on a weekly basis, but can be requested on a per-month basis. Accounts that are not paid after 90 days will be refused all further advertising until the past due amount is paid in-full with a credit card on file and/or other form of acceptable payment, as deemed by the Advertising Manager, to reinstate a good standing with the New University for further advertising. A credit card must be placed on-file if the advertisers has defaulted on the Terms at any point. Any accounts that go into collections or to a collection agency may be charged an additional 1.25% of the total advertising costs in collections for fees incurred. Advertiser agrees to pay all necessary costs of collection, including legal fees. In the event that suit is instituted to collect any amounts due, the advertiser promises to pay such additional sums as the Court may adjudge reasonable, as well as Attorney’s fees, in said suit.

Prepayment: Prepayment discounts may be given but is to the sole discretion of the Advertising Manager.

Tearsheets: Tearsheets and a full issue will be sent to all advertisers excluding classifieds, online and student advertising.

Other Publications: If you wish to use an advertisement designed by our artists in a publication other than the New University, there is an extra $50 fee. You will receive the original artwork on a CD. Logo Design: Our designers can provide you with an effective logo at an affordable rate of $75. The logo will be used in your advertisement, plus you will receive all original artwork on a CD. Cancellation Fee: Display advertisements cancelled after deadline for publication are subject to a service charge of 50% the cost of the advertisement and will be removed from the publication. Inserts cancelled after deadline for publication will be charged the full amount of insertion and cost of returning any items. Communication must be made directly to the Advertising Executive(s).

ERR ORS & ADJUSTMENTS

Errors in your advertisement must be brought to the attention of the Advertising Manager within 10 business days upon receipt of tearsheet to be eligible for a make-good advertisement. The New University’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit given for the first incorrect insertion only. The New University is not responsible for any incorrect insertions thereafter. The original copy and instructions must be clear and legible. The New University is not responsible for incorrect copy submitted by the advertiser. Adjustments will be based on how much the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Manager. Our liability does not extend to advertisements after a proof has been approved. The New University is not responsible nor does it guarantee traffic, hits, or said business to advertiser’s company and/or cause; including agency placements. The advertiser and/or agency assumes full responsibility of advertising placement and all content placed within the advertisement itself as well as any concerns, complaints, and/or issues brought about in regards to the advertisement.

M E M B ER OF:

The official campus newspaper of the University of California, Irvine since 1968 Media Kit designed by Traci Garling Lee and Jake Gavino 2011.

UNC CHARLOTTE

NINERMEDIA 2011•2012 Rates and Information

TableOfContents Niner Times Regular Issues

2

Inserts

2

Special Sections & Theme Pages

3

Publication Calendar

4

Discounts

4

Circulation

5

NinerOnline Web Advertising

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Niner TV

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Radio Free Charlotte

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Social Media

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Sponsorship Opportunities

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Advertising Policies

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Design by Sarah Jones Photos courtesy of Niner Media and Wade Bruton Statistics courtesy of re:fuel and Media Marketing

AboutUs Niner Media is UNC Charlotteâ&#x20AC;&#x2122;s official student media group.

Comprised of 5 student run departments Niner Media is proud to house the Niner Times, NinerOnline, Sanskrit Literary-Arts Magazine, Radio Free Charlotte and Media Marketing.

Advertising Sales 704-687-7144 704-687-7145 smpads@uncc.edu

Billing, Credit and Classifieds 704-687-7137 Ginny Jones Business Manager

Ad Production Team 704-687-7147 production@uncc.edu Fax: 704-687-7139

Media Marketing Director 704-687-7146 mktdirector@uncc.edu

Circulation Information 704-687-7136 Kelly Merges klmerges@uncc.edu

Marketing Advisor 704-687-7136 Kelly Merges klmerges@uncc.edu 2010-2011 Marketing Director Tim Gheen and Creative Director Sarah Jones collect four national awards from CNBAM.

Graphics & Production Coordinator 704-687-7138 Pete Hurdle dphurdle@uncc.edu

Media Marketing Awards National: College Newspaper Business and Advertising Managers Conference

Business and Advertising Student Staff of the Year 2003, 2005, 2007

Best Newspaper Promotion Ad - Color 2011- 1st Place

Best Special Section 2011- 2nd Place

Best Newspaper Marketing/Promotion Plan 2011- 3rd Place

Best Sales Incentive Program 2011- 1st Place Regional: Southern University Newspapers 2010

Best Print Ad - 1st Place

Best Retail Print Ad - 2nd Place

Most Effective Online House Ad - 3rd Place

Best Rate Card - 3rd Place

UNC Charlotteâ&#x20AC;&#x2122;s total enrollment is over 25,000 students.

Student Niner Media UNC Charlotte Student Union - LL 9201 University City Blvd Charlotte, NC 28223 1

NinerTimes Encompassing the 49er spirit, the Niner Times is completely student run, serving as a training ground for all facets of the newspaper industry. It serves as the only and best advertising medium to reach more than 25,000 students and more than 1,600 faculty and staff members.

It is distributed every Tuesday and Thursday during the fall and spring semesters to more than 60 locations both on and off campus.

Full Page 10.5”x 16.5”

3/4 Page 10.5”x 12.36”

1/2 Page H 10.5”x 8.18”

Color

B&W Free

1 Spot +$85

2 Spot +$170

Full Color +$250

Inserts 1/2 Page V 5.17”x 16.5”

1/4 Page V 5.17”x 8.18”

1/4 Page H 10.5”x 4.02”

Niner Times accepts preprinted inserts. Minimum size 4”x5”, maximum 10”x16”. Inserts must arrive ready 5 business days prior to publishing and conform to the following guidelines: A copy must be sent via mail, email, or fax to Niner Media, before sending inserts to the printer, and inserts with editorial content must be labeled as advertising.

Cost Per Thousand

1-8 Pages 12-20 24-32 1/8 Page H 5.17”x 4.02”

1/8 Page V 2.5”x 8.18”

On Campus Rates

Full Page 3/4 Page 1/2 Page H 1/2 Page V 1/4 Page H (Jr) 1/4 Page V 1/8 Page H 1/8 Page V 1/16 Page

2

1/16 Page 2.5”x 4.02”

Full Page 3/4 Page 1/2 Page H 1/2 Page V 1/4 Page H (Jr) 1/4 Page V 1/8 Page H 1/8 Page V 1/16 Page

7,000 3,500

Maximum number of inserts Minimum number of inserts

Local Rates

$500 375 250 250 140 140 70 70 35

$800 600 400 400 200 200 100 100 50

$90 95 100

National Rates

Full Page 3/4 Page 1/2 Page H 1/2 Page V 1/4 Page H (Jr) 1/4 Page V 1/8 Page H 1/8 Page V 1/16 Page

$1300 975 650 650 325 325 150 150 75

76% of all students have read their school’s newspaper in the past 30 days.

SpecialSections Throughout the school year and the summer, Niner Times produces several special section issues and includes a number of advertisement theme pages. The summer months feature 3 of our biggest and stand-alone special sections: Survival Guide, Parent Survival Guide, and Welcome Back. During the school year, the Basketball Preview and Housing Guide make their way onto stands inserted inside of regular issues of the Niner Times. Our various theme pages are featured advertisement sections on the back page of the newspaper.

Stand Alone Special Sections

Inserted Special Sections

Full Page 7.38”x 9.53”

1/2 Page H 7.38”x 4.71”

1/2 Page V 3.6”x 9.53”

1/4 Page 3.6”x 4.71”

Banner 7.38”x 2.3”

1/8 Page 3.6”x 2.3”

On Campus Rates

Full Page 1/2 Page H 1/2 Page V Banner 1/4 Page 1/8 Page

$250 150 150 80 80 40

Local Rates

Full Page 1/2 Page H 1/2 Page V Banner 1/4 Page 1/8 Page

$400 250 250 120 120 60

Full Page 10.25”x 11.25”

1/2 Page V 5.04”x 11.25”

1/4 Page 5.04”x 5.56”

On Campus Rates

Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page

$350 210 210 120 60

Small 3.171 x 4.279 Medium 6.617 x 4.279 Large 10.064 x 4.279

$100 200 300

1/2 Page H 10.25”x 5.56”

1/8 Page 5.04”x 2.72”

Local Rates

Full Page 1/2 Page H 1/2 Page V 1/4 Page 1/8 Page

$480 300 300 160 85

Theme Pages The Niner Times features theme pages throughout the year. The theme pages are a group of advertisements that are featured in free full color on the back page of an issue. See the next page for theme page dates.

80% of UNC Charlotte students look through print advertising.

Bundle rate: buy ad space in 4 theme pages and get one free!

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PublicationCalendar

Above: Atkins Library. Right Top: Niner Times staff during a meeting. Middle: Colvard Building. Bottom: Students enjoy reading their newspapers during a NM promotional event.

Frequency Discounts We reward our repeat customers! Purchase 5-9 ads for the semester and receive 5% off your total, 10-19 ads for 10% off, or 20+ ads for 20% off. Also, earn an additional 10% off your ad purchase by prepaying for your advertising.

Includes web ads.

Theme Page within Regular Issue 10/27 Halloween – 11/22 Holiday – 12/6 Graduation 2/14 Valentine’s Day – 5/1 Graduation

Stand Alone Special Section 8/19 Welcome Back – 5/1 Survival Guide – 5/1 Parent Survival Guide

Inserted Special Section 10/20 Basketball Preview (tentative) – 2/23 Housing Guide

Regular Issue 4

On average, each copy of the newspaper is read 3.2 times

Circulation Rack Locations

The Niner Times is distributed to over 60 locations both on and off campus. The map above displays our on campus coverage. We have stands in every residence hall and most academic buildings within the university. We also offer a number of off campus locations to extend the reach of our paper and your advertisement to the surrounding University City community.

Off Campus Locations: 901 Place - Campus Edge - Flats at Mallard Creek - Flying Saucer - Grand Promenade Near Tryon/Harris - Gray’s Bookstore - Mecklenburg Regional Public Library - Picasso’s Sport Cafe - Tattooing U University Club - University Village - University Walk

Rack Posters Put your business front and center! Advertising with a poster on our newspaper racks is a guaranteed way to get your business noticed. With a large 17”x 21” full color poster, students will definitely see what you have to say! Printing is free of charge.

Academic Buildings Fretwell- $450 per month Friday- $450 per month

Residence Halls Scott Hall- $350 per month Lynch Hall- $350 per month Sanford Hall- $350 per month Elm, Maple, Pine, Oak Halls- $250 per month

Nearly 80% of students use coupons or special offers.

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NinerOnline NinerOnline is your home for web journalism, blogs, multimedia and college-based television. NinerOnline is UNC Charlotte’s source of the latest in campus news and entertainment. With over 18,000 people visiting NinerOnline per month, NinerOnline is a hub for the UNC Charlotte community. NinerOnline hosts NinerTV, UNC Charlotte’s student run TV network, that will have seven shows up and running this school year. All NinerTV shows will be shown on Time Warner Cable Channel 22 beginning this fall.

Web Advertising (Prices Per Month) Tile (300x250) Banner (728x90)

$350 500

NinerTV is growing at a rapid pace. It features 6 shows on YouTube and Time Warner Cable Channel 22, which currently reaches over 350,000 homes. Advertise or become a show sponsor for any of NinerTV’s shows.

View all of our shows at www.youtube.com/UNCCNinerOnline.

Sponsorship 1 Month

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$200

Top: Belk Tower. Bottom: Erika Metzger filming a new episode of Niner News.

NinerOnline averages over 18,000 views per month.

RadioFreeCharlotte Radio Free Charlotte is UNC Charlotte’s official, online radio station. Online 24/7, the station digitally streams an edgy, indie/underground sound, with the mission of playing music found nowhere else in Charlotte. Besides showcasing new indie and electronic music, the station features on-air coverage of news, sports, arts, theatre, local events, and much more for UNC Charlotte and the surrounding university community.

Tune In 1. Live at rfc.uncc.edu 2. Search iTunes Radio for “Radio Free Charlotte, or find us in the College/University genre 3. On The Go with Tune In Radio’s free iPhone and Android Mobile App 4. Or use our new mobile website, just go to the url from your

phone: http://fb.me/qkgz99sg RFC On-Air Sponsorship: Broadcast your business to the college market 3 times a day, before programming. Monday-Friday for 2 weeks. For a complete list of programming please visit rfc.uncc.edu.

Two week sponsorship

$100

RFC Website Advertising: Advertise your organization with a tile on rfc.uncc.edu.

Monthly large tile (300x250 pixels)

$250

SocialMedia Follow Niner Media on Facebook and Twitter to keep up with all the great things we are doing: Niner Media UNC Charlotte Niner Media @UNCCmedia Niner Times Niner Times @NinerTimes

Top: Radio Free Charlotte DJ Rob Benjamin in action. Bottom: The Student Activity Center.

85% of US college students use Facebook.

NinerOnline nineronline.com NinerOnline.com @NinerOnline

Radio Free Charlotte RFC.uncc.edu Radio Free Charlotte @RadioFreeClt Sanskrit sanskrit.uncc.edu Sanskrit Literary-Arts Magazine Media Marketing Niner Media Marketing

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SponsorshipOpportunities Crossword & Sudoku What exactly do students do during their down time? They look to the Niner Times crossword and sudoku to pass the time. Get your business noticed in one of the special sponsorship placements available above and below our puzzles. Located near the edge of the page, the puzzles and puzzle sponsors are frequently clipped out and kept close at hand all day. Sudoku ad measures 5”x 1”.

Crossword ad includes a top and bottom showcasing. Top ad measures 5”x 1” bottom measures 5”x 0.6”.

1 Month Sponsorship Sudoku Crossword

$100 150

The Student Union, home to Niner Media.

Tables Bring your business front and center, to the heart of our campus - the Student Union. You can man a table for a day in the Student Union where you can pass out information about your products and services. Your business will also be featured in an online ad starting two weeks prior to your arrival. $600

T-Shirts To promote our radio and online presence, we produce T-shirts which feature four advertisers on the back. Your business’s logo can appear on the back of 200 T-shirts to be handed out at events and worn by staff. Provide your logo and we do the rest at a cost of $250.

Need An Ad Designed?

Our award winning production team will be happy to create an ad for you. Give us your information and we will design a top-notch print or web advertisement that meets your approval, free of charge! Email any questions about art work to production@uncc.edu

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Niner Media reaches more than just UNC Charlotte; we cover the University City area and beyond.

AdvertisingPolicies Display Deadlines One week prior to publication day, i.e.: space reservation and ad copy are due on Tuesday for the following Tuesday issue and Thursday for the following Thursday issue by 5 P.M. Any advertisements to be provided by the advertiser that are not received by the deadline will be considered cancelled, and will be billed as such.

Electronic Submission Media Marketing prefers ads submitted in PDF format (make sure the “embed fonts” option is selected.) Use CMYK setting for all color. Ads sent by mail should be on CD and include a hard copy; no floppy disks, please. Proper display advertising resolution is 300 dpi. Therefore, we do not accept Publisher, Word, PowerPoint and other low resolution files. Detailed electronic submission guidelines may be obtained from your sales representative or by calling our production team at 704687-7147 or the graphics advisor at 704-687-7138.

Ads can be emailed to production@uncc.edu Cancellation Retail advertising cancelled after the deadline will be charged at 50% of the cost of publishing the ad. Changes to advertisements after the deadline may not be possible.

Tearsheets Display advertising tearsheets will be mailed to each advertiser after each issue date as proof of publication.

Proofs Advertisers will receive a proof at least two business days before publication. Media Marketing is not liable for errors in original copy received from the advertiser or corrections/copy substitutions submitted after deadline. Deadline for corrections is noon the day prior to publication. Repeat and camera-ready ads will receive proofs only if requested.

Composition and Artwork Composition and artwork produced by Media Marketing becomes property of Student Niner Media and may only be used with written permission.

Borders Media Marketing may place a border around ads.

Rates All rates are net/non-commissionable.

Refusal Media Marketing reserves the right to decline, discontinue or revise any advertisement. Ads found to be defamatory, lacking factual basis, misleading or false in nature may be rejected. Commercial advertisements that discriminate on the basis of race, creed, color, familial status, national origin, handicap, age or sex will not be accepted. Media Marketing reserves the right to include “Paid Advertisement” in any ad.

Make Goods In the event an advertisement runs containing an error that is clearly the fault of the newspaper and detracts from the advertising message, it is the advertiser’s responsibility to notify Media Marketing within 30 business days of the publication date in which the ad ran. After this period the newspaper is exempt from any liability due to error.

Advertisers will be credited the proper amount for the portion of the ad in error.

Credit and Billing Pre-payment is required for all advertisements unless the advertiser is approved for billing. Approved advertisers will be billed net 30.

After 60 days past due, further advertisements will not be accepted.

Accounts will be turned over to a collection agency when 90 days past due. Make checks payable to Student Media Marketing.

Left: Norm the Miner helps celebrate graduation. Middle: Hayes Baseball Stadium with Duke Hall. Right Top: A 49er basketball game in Halton Arena. Bottom: “Stake Your Claim” Pickaxe

70% of students have been motivated to take action by an ad they saw in their campus newspaper.

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2011-2012 rate card â&#x20AC;˘ northwest student media

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2011-2012 SIZES Display Ads MISSOURIAN

$15 .

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THURSDAY

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to raise Northwest teachersâ&#x20AC;&#x2122; salaries to the national average

UK affiliates discuss virtues of student employment program

SALARY CRUNCH Money flow 2%

Board of Regents vote neglects faculty, staff salaries another year

0% 32.6% Downtown construction rounds up Phase II plans

$39,711 $128,848

â&#x20AC;&#x153;

One still needs to expect that you will be in a profession that will reward you for what you do.â&#x20AC;?

Richard Fulton

Senate candidates vie for votes Missouri Academy seat not secure, received student votes this week

ONLINE .2) 7-* 357-:*67 .66385.&2 32 &(*'33/

FULL PAGE HALF PAGE FOURTH PAGE EIGHTH PAGE TWO BY FIVE BUSINESS CARD FRONT PAGE BANNER

One Column Two Columns Three Columns Four Columns Five Columns

5 columns x 19.3576â&#x20AC;?

5 columns x 9.5953â&#x20AC;?

3 columns x 9.5953â&#x20AC;?

3 columns x 4.7144â&#x20AC;?

2 columns x 5â&#x20AC;?

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ONLINE at nwmissourinews.com

INSIDE

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AD Rates

w/o Contract (A) PAGE CURL $10.00

(B) WEATHER SPONSOR $10.00

(C) TOP LEADERBOARD $10.00 (D) RAIL TOP SQUARE $7.00 (E) RAIL MIDDLE SQUARE $6.00 RAIL BOTTOM SQUARE $4.00 LEADER BOTTOM SQUARE $3.00 TILE BOTTOM SQUARE $3.00

Ads sizes can be customized.

Consult with your account executive.

Guides & Previews MISSOURIAN NEW STUDENT GUIDE

MN

PAGE 10

CAMPUS/ COMMUNITY

PAGE 10

MISSOURIAN NEW STUDENT GUIDE

MN

CAMPUS/ COMMUNITY

CAMPUS/ COMMUNITY

PAGE 10

MISSOURIAN NEW STUDENT GUIDE

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MISSOURIAN NEW STUDENT GUIDE

CAMPUS/ COMMUNITY

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MISSOURIAN NEW STUDENT GUIDE

MN

MN

PAGE 10

CAMPUS/ COMMUNITY

W/Contract N/A N/A $8.00 $5.00 $3.00 $2.00 $1.00 $1.00

Prices are shown in cost per thousand impressions (CPM) per 15 weeks.

AD SIZEs (A) PAGE CURL (B) WEATHER SPONSOR (C) TOP LEADERBOARD (D) RAIL TOP SQUARE (E) RAIL MIDDLE SQUARE RAIL BOTTOM SQUARE LEADER BOTTOM SQUARE TILE BOTTOM SQUARE

N/A 88 x 31 pixels 728 x 90 pixels 300 x 250 pixels 300 x 250 pixels 120 x 90 pixels 728 x 90 pixels 200 x 90 pixels

Classified and Text Links, are managed by CampusAve.com and CampusBlvd.com. To advertise visit www.nwmissourinews.com/classified.

TOWER Index Advertising Rates

CONGRATULATIONS GRADUATES!

Home football game Inserts OPTION 1

2.4726â&#x20AC;? x 1.6104â&#x20AC;?

9.75â&#x20AC;? x 9.7886â&#x20AC;?

4.7917â&#x20AC;? x 9.7886â&#x20AC;?

4.8111â&#x20AC;? x 9.75â&#x20AC;?

4.7917â&#x20AC;? x 4.8118â&#x20AC;?

4.7917â&#x20AC;? x 2.3223â&#x20AC;?

Coupon insert OPTION 1 OPTION 2

FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

A

4.6915â&#x20AC;? x 4.1582â&#x20AC;?

4.6915â&#x20AC;? x 2.0444â&#x20AC;?

Directories OPTION 1 2.2637â&#x20AC;? x 2.1856â&#x20AC;?

Ad Racks OPTION 1 OPTION 2

Litho Silkscreen Embossed

17.375â&#x20AC;? x 15.75â&#x20AC;?

17.375â&#x20AC;? x 10â&#x20AC;?

Special Instructions: deluster laminiation with clear silkscreen on photos Paper Stock: 80# Gloss Number of Pages: 336

Northwest Missouri State University

FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

#

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School Northwest MO State University

HJ

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Template Template

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Even Page

Odd Page

Tower 2011 Tower 2011

VOL 90 1 3/4â&#x20AC;? Spine Size Size 9

pause + effect Job Number: 03243 CS3/MAC School Name: Northwest MO State University

Herff Jones Custom Cover Template

AD SIZES FULL PAGE HALF PAGE VERTICAL HALF PAGE HORIZONTAL FOURTH PAGE EIGHTH PAGE

Surgery, Ultrasound, Dental Medicine, Pet Food

$ 250 $125 $125 $75 $30 8.3333â&#x20AC;? x 10.6667â&#x20AC;?

8.3333â&#x20AC;? x 5.2504â&#x20AC;?

4.0834â&#x20AC;? x 10.6667â&#x20AC;?

4.0834â&#x20AC;? x 5.25â&#x20AC;?

4.0834â&#x20AC;? x 2.5414â&#x20AC;?

All listed prices are the total amount per ad. Color is NOT an advertising option for Tower.

9 326 Even Page

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9 327 Odd Page

September

1 6

2

3

7 8 9 10

4

5

11

12

18

19 20 21 22 23 24

13 14 15 16 17

October

2

3

1

4

November

9 10

5 6 7 8 11 12 13 14 15

13 14

16 17

18 19 20 21 22

20

23 24 25 26 27 28 29

25 26 27 28 29 30

2011-2012 rate card • northwest student media

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7

1

2

3 4

5

8

9 10 11 12

15 16 17 18 19

21 22 23 24 25 26

27 28 29 30

January

CONVERGING CAMPUS & COMMUNITY

2011-2012 RATES

30 31

December

MISSOURIAN

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2011-2012 rate card • northwest student media

February

DISPLAY ADVERTISING Open Rate – $6.25 per column inch (PCI) Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement. A 10% discount is offered for prepayment of ads by 5 p.m. the Wednesday before the Thursday paper is scheduled to run.

Campus Rate – $4.25 per column inch (PCI) Available to Northwest Missouri State University departments, clubs and organizations.

March

April

broadsheet

home football preview insert broadsheet wrap

Upcoming Publications

Sept. 1, 2011: Fall Sports Preview Oct. 20, 2011: Homecoming Guide April 2012: Tower Yearbook June 2012: New Student Guide

Advertising terms and policies 1. Advertisements may be placed at Northwest Missouri State University’s Student Media Advertising Office at Wells Hall #030, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635 and an account executive will be assigned to service all advertising needs; or by e-mail, nwmadv@nwmissouri.edu by forwarding the ad and mailing the proper payment to the address above. Classified ads may be placed by phone, 660-562-1635; e-mail, nwmadv@nwmissouri.edu; or fax, 660-562-1521. Call 660-562-1635 for further advertising information, but no display advertisements will be accepted by telephone without written approval.

2. The Northwest Student Media Advertising Department can assist an advertiser with all advertising needs including design of the ad, a yearly ad plan, ideas for targeting ads, and ad co-op design.

3. Deadline for display advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classified advertisements is 5 p.m., Monday prior to publication. The advertising manager must receive one copy of the insert one week prior to publication for review. Ready-toinsert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies.

4. All advertising is subject to acceptance by the advertising manager of Northwest Student Media, which reserves the right to reject copy at its sole discretion at any time prior to publication.

5. Northwest Student Media will not accept an advertisement that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability.

6. Advertising using a person’s name, photograph or other likeness must be authorized to run by written consent of the person named or pictured.

7. Clear sponsorship must be shown on each ad. Advertising having the appearance of news must have the word “Advertisement” printed above and be bordered.

8. The advertiser and/or advertising agency assumes full and complete responsibility and liability for the content (including text representations, illustrations and copyrights) of all advertisements printed pursuant to the agreements, and shall indemnify and save Student Media at Northwest Missouri State University harmless against any demands, claims or liability.

9. Northwest Student Media will make all reasonable efforts to see that an advertisement is published as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so.

10. Advertisers and advertising agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that an advertisement called for will be inserted and charged in accordance with the rates and terms of this contract and the Northwest Student Media Rate Card in effect at the time of publication and production.

Failure to make an order correspond in price or terms will be regarded as a clerical error and the advertisement will be inserted without further notification.

11. Page position is not sold nor guaranteed.

12. Cancellation of advertising space is accepted until the deadline of space reservation. If an advertiser decides to pull an advertisement after placement has been guaranteed, the advertiser may pay up to 100 percent of the full cost of the advertisement.

13. Proofs will be delivered or sent via e-mail, upon advertiser’s request, for any ad submitted. Deadline for corrections is 2 p.m. the Tuesday prior to publication.

14. Northwest Student Media is not responsible for copy omission, typographical errors or any unintentional errors that may occur in advertisements other than to correct the error in the next issue.

15. Northwest Student Media will not consider adjustment of payment

for any advertisement involving typographical errors of erroneous insertion unless notice is given to the advertising manager within ten (10) days of receipt for the first monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any advertisement.

16. Invoices are delivered with a copy of the newspaper by an account executive every week or are mailed at the end of each month with a monthly statement, unless otherwise requested.

17. All statements and/or invoices for advertisements placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each advertiser and advertising agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001.Please note who the payment is for whether it be Northwest Student Media, Northwest Missourian, Tower Yearbook, KZLX 106.7, or KNWT Channel 8.

18. Payment of the full balance is required or the advertiser will pay a 1% per month finance fee on the remaining balance.

19. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established.

20. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance.

21. A $25 fee will be charged to the advertiser for each returned check.

22. All accounts 90 days past due will be considered delinquent and will not be extended credit until a significant portion of the balance is paid to either Northwest Student Media, Northwest Missourian, Tower Yearbook, KZLX 106.7, or KNWT Channel 8.

23. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Rate Card shall not be binding.

Color Rates Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60)

Display Ad Sizes and Total Prices Options FULL PAGE Four-color Two-color One-color Black & White

OPEN

CAMPUS

$709.93 $684.93 $664.93 $604.93

$516.35 $491.35 $471.35 $411.35

HALF PAGE Four-color Two-color One-color Black & White

$404.85 $379.85 $359.85 $299.85

$308.90 $283.90 $263.90 $203.90

FOURTH PAGE Four-color Two-color One-color Black & White

$284.94 $259.94 $237.51 $179.94

$227.34 $202.34 $179.91 $122.34

EIGHTH PAGE Four-color Two-color One-color Black & White

$144.96 $130.82 $116.68 $88.40

$116.66 $102.52 $88.38 $60.10

TWO BY FIVE Four-color Two-color One-color Black & White

$102.50 $92.50 $82.50 $62.50

$82.50 $72.50 $62.50 $42.50

BUSINESS CARD Four-color Two-color One-color Black & White

$41.00 $37.00 $33.00 $25.00

$33.00 $29.00 $25.00 $17.00

FRONT PAGE BANNER

AD FREQUENCY SAVINGS

CLASSIFIED ADVERTISING

(applicable only for 15 weeks) Not good with any other frequency discounts.

Four-color

25% - New Advertister Plan

$100.00

$4.25 for the first 25 words. $0.15 per word after the first 25 words.

5% - 2-4 runs 15% - 8-11 runs 25% - 20-28 runs

10% - 5-7 runs 20% - 12-19 runs

Guides & Previews FULL PAGE Four-color Two-color One-color Black & White

$447.50 $427.50 $407.50 $367.50

FOURTH PAGE One-color $113.50 Black & White $73.50

HALF PAGE Four-color Two-color One-color Black & White

$263.75 $243.75 $223.75 $183.75

EIGHTH PAGE One-color Black & White

$76.75 $36.75

INSERTS Weekly 1-4 pages 5-12 pages 14+ pages

SPONSORSHIPS $60 per 1,000 $100 per 1,000 $150 per 1,000

Home Football Game Previews 5 small ads

$100

Coupon - New Student Guide 1 coupon 2 coupons

$50 $100

AD RACKS Northwest Missourian distributes approximately 3,000 of its 4,000 newspapers to 56 locations on the Northwest campus and throughout the city of Maryville. Advertise your business on the 26 newspaper racks in academic buildings and residence halls across the campus.

OPTION 1 $2,000/trimester OPTION 2 $1,500/trimester Prices include the cost to print the ads as well as placement on newspaper racks.

Athlete of the Week $2,000 for 28 issues Puzzles $100 (28 issues) or $50 (14 issues) Calendar of Events $100 (28 issues) or $50 (14 issues) Sports Statistics $100 (28 issues) or $50 (14 issues) NCAA Bracket $50 for 1 spot or $100 for 2 spots.

DIRECTORIES Weekly Church Directory $150 per school year.

Monthly Retail & Automotive $100 per school year.

Food & Entertainment $100 per school year.

Wellness & Health $100 per school year.