Best Sales Increase of a Special Section Basketball is the most popular sport at UNC Charlotte. Historically, the 49ers have ranked high in the Atlantic 10 conference. Each game brings flocks of students to the stands. With new coaches for both men’s and women’s teams, there has been a lot of hype for the current seasons. Each basketball season is kicked off with a huge campus event called Basketball Madness. Basketball Madness is students’ first look to each season. The event is a huge party in Halton Arena, used to introduce the players and showcase some of their talents. With the event comes a huge surge in school spirit. The Niner Times produces our Basketball Preview to coincide with the Madness event. The Basketball Preview is our primary fall special section. It is UNC Charlotte’s source for anything and everything basketball. Inside the issue we look at team dynamics, not only through statistics, but also through personality. This way the campus can get to know their players for more than just the number on a jersey. The issue is distributed to students through regular circulation, at the Basketball Madness event, and again at the first exhibition game of the season. Many returning alumni also receive the issue at the exhibition game. Though it is usually a popular issue among students, the sales for the issue are lower than our other special sections. The goal for the 2011 Basketball Preview was to blow past issues out of the water. We needed a fresh new approach. Since Basketball is a sport and sports represent action, we thought, why not bring more action to the issue? So, we made the issue in 3D! Inside each issue we placed a pair of 3D glasses that student could assemble and view the issue in. We made all graphics and photographs in 3D, yet chose to keep all advertisements the same so that they could be viewed with or without the glasses and none of their visuals would be compromised. Advertisers jumped at the new idea and the change to be in 3D newspaper. Our sales increased by almost 52%! We sold 5,006.34 in 2011 compared to 3,295.00 in 2010.
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