2012-5c-1

n a g i h c i M l a r t n e C f o t Bes

Graphic Designer OF THE YEAR

R 12, 2011 SEPTEMBE MONDAY,

tion Cover Illustra

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436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

kimpatishnock

LETTER OF RECOMMENDATION

January 20, 2012 Dear CNBAM Judges: I am pleased to write this letter of recommendation for Kim Patishnock for CNBAM’s Designer of the Year.

Kim has worked as a graphic designer at Central Michigan Life for more than 3 years. What incredible luck to have a student with such talent for so long at a college newspaper. Most designers join us in their junior or senior year. Kim was one of those rare talents that joined us at the beginning of her sophomore year at CMU. I was immediately struck with Kim’s abilities to not only create effective advertising for a broad spectrum of advertisers, but to do so under the pressure of daily deadlines and the demands of 20 advertising sales representatives.

I think this is one of the things that truly sets Kim apart from the many good designers we’ve had over the years. Kim has always approached her role here with the complete understanding of her responsibilities to the advertising department’s success. Kim is a true team player in every sense of the word.

With a bonus structure of paying for spec ads created, it would have been easy for Kim to simply have just cranked out average, effortless designs. But she understands the greater purpose of her work. Kim understands the investment the advertiser is making in Central Michigan Life. She also understands the credibility of our staff to produce designs the customer can not get elsewhere, and the longevity of the relationships we are trying to build with our local businesses.

Kim never backs down from taking the time to design ads that go beyond the clients’ expectations. She takes the time to find the “right” art, choose the “right” font, and present the “right” design. Kim will stay until she satisfies the customer.

And, if Kim can’t find the right art, she creates it. Kim is a phenomenal illustrator. The best we have ever had on staff. When a large advertiser was looking for a superhero theme for their apartment complex, Kim created five new characters for their ad series. When given the challenge of creating a mascot for our Best of Central Michigan product, she surpassed our expectations. Thinking out of the box, she merged photography with original, color illustrations to create a fun and memorable twist on Godzilla. Kim’s work on that project earned her attention from the news side of CM LIFE, and she is now one of their editorial cartoonists.

Kim also expects back what she gives. I mean that in a positive way. She has earned the respect of our student advertising and professional management staffs by taking on the role of team leader among the graphic designers. Kim has helped all of us understand the important responsibilities the designers have in the advertising department’s success. It isn’t about who is the best sales person, it is about the team.

Through it all, Kim approaches her work with an amazing sense of humor, and keeps things in the office calm under the stress of deadlines. It isn’t unusual to hear her cracking jokes or to see her break out in one of her trademark ear-to-ear grins. Her positive attitude keeps everything in perspective and everyone feeling good.

It is for all these outstanding qualities I recommend Kim for this award.

Sincerely,

Kathleen Simon Assistant Director, Student Publications Central Michigan Life Central Michigan University 436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

January 17, 2012

CNBAM Selection Committee: I am so excited to recommend Kim Patishnock for Designer of the Year!

I’ve managed the design staff at Central Michigan Life for 11 years, and I’ll tell you this – Kim is one of the most talented designers that we’ve had. As senior designer at Central Michigan Life, she embodies all of the best characteristics that a manager looks for.

Kim is professional, considerate, and a real team player. She is good natured and an excellent communicator and the sales staff loves to work with her. She is is able to quickly create solid designs, and always finds a little room for her signature “flair” for the unexpected and unique.

She is a great mentor – patient and happy to help teach new techniques to fellow designers.

As a collaborator, she excels at helping find a creative solution to even the most unusual design task.

Kim is able to stay focused. Even with our fast-paced production schedule, she keeps the clients’ needs in the foreground, pays attention to detail and makes thoughtful recommendations. She gets the job done. She gets it done fast, and I guarantee you, it’ll be a job well done.

These characteristics alone make her exceptional and truly worthy of this nomination. However, it is her talent as an illustrator that takes her game to an entirely different level of playing field.

Whatever the need, no matter the style... from cute animations to fierce dragons, Kim creates custom illustrations on-the-fly. She can take you on a visual journey that exceeds expectation, and stretches the bounds of your imagination.

It is with admiration, respect, and a true spirit of inspiration that I nominate Kim Patishnock for CNBAM’s Graphic Designer of the Year.

Sincerely,

Dawn Paine Creative Services Supervisor Central Michigan Life

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

Kim Patishnock

Portfolio

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436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

Kim Patishnock

Best of Central Michigan

Portfolio

MONDAY, SEPTEMBER 12, 2011

Cover Illustration by Kim Patishnock

“Best of Central Michigan� is an annual publication that highlights some of the interesting spots in Mount Pleasant and the surrounding area. For two years now, large dinosaur creatures have served as mascots for the cover and interior of the magazine. This year, a green dinosaur was used for the print publication and online, towering over the Student Activity Center.

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

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Kim Patishnock

Portfolio

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STUDENT VS. FLU VIRUS Feb. 19, 2011

THE STUDENTS RETURN Jan. 10, 2011

MID-DAY SUGAR CRASH Sept. 14, 2011

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

Kim Patishnock

Portfolio

The Apartment Life website is the online companion to CM Life’s print magazine of same name. Published each semester, Apartment Life hosts online listings and maps, and the most up-to-date information for apartments close to campus.

For more information, feel free to visit www.centralmichiganapartments.com

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

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Kim Patishnock

Portfolio

Here is the design for a Central Michigan Dining Guide website. While it is currently undergoing maintenance, website updates are coming soon.

Welcome to Mount Pleasant!

Will you be staying long, or are you just visiting? In either case, be sure to stick around for our local cuisine!

Mount Pleasant offers a variety of different options for dining venues; everything of fine dining to casual eating. But how do you know which places to visit unless you’ve been there before?

This is where the Central Michigan Life Dining & Menu Guide has you covered!

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

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Resume

436 Moore Hall, Central Michigan University, Mount Pleasant, MI 48859 PHONE: (989) 774-3493 FAX: (989) 774-7804 EMAIL: advertising@cm-life.com

CNBAM Awards Selection Committee January 25, 2012 Dear Colleagues; I am writing on behalf of Sara Taylor who has been nominated by John Tibault, the Manager of the WKU College Heights Herald for the “Designer of the Year” award. I have known Sara for three years. She currently a senior in the Advertising Program, Print Track. She is also the Advertising Creative Director for the Herald.

Sarah’s best qualities are seen in her desire to execute her tasks correctly and her committed work ethic. She gravitates to leadership, is obsessively organized. Sara is a very serious person and expects her team to work as hard as she does. Her staff appreciates her training and leadership abilities. Her clients appreciate her maturity and professionalism.

Sara has excelled the entire time she has attended WKU. As freshman she was chosen to intern at ImageWest, the student Advertising and Public Relations agency. She is the only freshman that made it through the rigorous selection process–most students are selected in their senior year. She was even asked to return for a second semester. Not one to rest on her laurels, she immediately offered her time and talents to the Herald. Her tenure at the Herald has seen a huge improvement in the advertising design. tions.

Kelley Coppinger Professional in Residence

Advertising Program School of Journalism & Broadcasting Western Kentucky University

A LEADING AMERICAN UNIVERSITY WITH INTERNATIONAL REACH

January 25, 2011 RE: Sara Taylor Nomination for Designer of the Year Dear Selection Committee: When reading the criteria for Designer of the Year one name immediately pops into my mind. A student who is versatile having designed multiple special section fronts, ads, flyers, house ad campaigns and marketing materials. A student who has served as leader for multiple semesters. A student who has the ability to work well with clients, professional staff and her peers. That student is Sara Taylor.

Sara Taylor has been a member of the creative staff at the College Heights Herald since spring of 2010. In the spring and fall of 2011 she served as the Creative Director. In this position I have watched Sara take initiative among her peers, step into leadership roles and follow through with any task asked of her. Her fellow students not only respect her, but they enjoy and welcome her feedback. I have watched as Sara grew the number of designers on staff by actively recruiting and encouraging her peers to join the team. She handles multitasking well and has the ability to make even the most complex tasks look simple. I have often said that she makes her job look easy, when it is justifiably one of the more complex jobs at the paper.

Sara has a very high level of skill with InDesign, Illustrator and Photoshop that is evident in the quality of work she produces. As the Creative Director she is a huge asset to our advertising staff and an essential part of the production process. Sara’s knowledge about printing and ability to troubleshoot common output problems has greatly improved the reproduction quality of ads in the paper. As a result of her hard work we are catching these issues before the paper is sent to the print, not after. Sara has worked to train her staff to under how to package and save ads so links, fonts, ect are not missing. She has also worked to ensure they know how to properly create spot color ads so they reproduce correctly. Her knowledge with regards to printing is vast and her skillset is one that will be hard to replace.

One of the characteristics I admire most about Sara is that as a designer she is always challenging herself to improve her own work. She isn’t willing to settle until both the client and her are satisfied. The attention to detail that Sara has with her work and daily tasks is evident. I saw this work ethic first hand during the spring and summer of 2011 when she worked closely with the professional staff on our annual View of the Hill publication. This full-color magazine is the single largest source of revenue for the Herald. Sara designed the sales flyer and then worked closely with the Advertising Adviser to design and proof all of the ads in the publication. Sara worked with clients, even meeting with them, to ensure their ads were created to their satisfaction. Sara further involved herself in the project by designing the complete 56-page, full-color magazine in a matter of a few weeks. Sara’s files were clean and free of common mistakes.

In these past two semesters as Creative Director I have watched her grow into a leader that can work with her student staff, clients as well as professionals in the office. Sara is an excellent student in the classroom and well respected by her professors. I know Sara is an ideal candidate for CNBAM’s designer of the year award and it is with great pleasure that I nominate her for this award.

Sincerely,

Katie Clark Marketing & Creative Services Manager Office of Student Publications

The Spirit Makes the Master Student Publications | Western Kentucky University | 1906 College Heights Blvd. # 11084 | Bowling Green, KY 42101-1084 phone: 270.745.2653 |fax: 270.745.2697 | web: www.wku.edu/Studentpublications Equal Education and Employment Opportunities • Printing paid from state funds, KRS 57.375, 2006 • Hearing Impaired Only: 270.745.5389

Thrill on the Hill

WKU HOMECOMING 2010

Student Publications Western Kentucky University 1906 College Heights Blvd. #11084 Bowling Green, KY 42101

Join Us for the 60th Annual Homecoming Breakfast Date:

Saturday, Oct. 30

Time:

8:30 a.m.

Location: Carroll Knicely Conference Center Regency Room 130 (2355 Nashville Road)

Please RSVP by Oct. 13. Send $12 per person to Student Publications or call (270)745-2653 to pay by credit card.

NONPROFIT ORGANIZATION U.S. POSTAGE PAID PERMIT NO. 398 BOWLING GREEN, KY 42101

To Whom It May Concern: My name is Danielle Meyers, a junior at The Pennsylvania State University majoring in Advertising. I am currently a third year staff member at The Daily Collegian Business Division and have worked on both the creative staff and in the sales department.

Through my experiences in both leading Keely and working alongside her, I have found her to bear a strong work ethic and desire to make a difference, something that I myself have used for encouragement and inspiration.

Keely possesses a keen eye. She understands the market she designs for and dedicates herself to her clients and the sales staff she works for. She never takes no for an answer and always seems to get things done, as impossible as they may seem.

As a Creative Manager, I watched her grow into the design skills she possesses today. At first timid with her design experience, she grew more confident with her conceptual ideas and blossomed into a force of advertising brilliance. She created campaigns that clients were sincerely happy with and ads that proved to be successful in the student market.

As an account executive, I worked alongside Keely, collaborating with clients to create successful ads that ran in the Daily. She was a pleasure to work with, creating a positive and productive atmosphere. I couldn’t have been more happy with the work she turned out and the diligence she showed in following up with me about the progress of the advertising sales.

Always going above and beyond the duty she is prescribed, I can honestly say that I am a better person and worker to have Keely as a peer, mentor, and friend.

Danielle Meyers

Jan. 25, 2012

I am very happy to have the opportunity to nominate Keely Lane for CNBAM’s Designer of the Year honor. Keely has worked hard as a staff member and student manager at The Daily Collegian; in her time here she has been awarded with increasing levels of responsibility. As the Creative Manager of Penn State’s student newspaper, Keely works concurrently on a variety of projects. She manages a staff of 15 designers; she assigns projects and assesses all the work for quality. She calmly manages the constant deadline pressure and her department produces work of excellent quality.

I recommend Keely for this award because she is a wonderful designer and has the unique ability to design multiple projects and manage a large department. She meets often with her staff and brings them excellent creative ideas. She also encourages an environment of collaboration. Keely also welcomes interaction and direct communication with accounts and uses her creative ability to design campaigns and a variety of advertising for our clients.

I work directly with Keely and have really appreciated her combination of organizational skills and creativity; I don’t often observe both qualities in the same person, so I really appreciate it. I give the creative manager a huge schedule of “house” advertising every semester and I totally trust Keely to manage the schedule and turn out superior work. She also assists me with training new staff members and conducts advanced workshops with her staff to build their knowledge of our programs and to exchange ideas.

Keely has always shown me a solid work ethic, an excellent creative skill set and an ability to collaborate with clients and fellow staff members. Keely Lane would perfect recipient of CNBAMS Designer of the Year award!

I feel comfortable giving her my highest recommendation.

Sincerely, Candace W. Heckard, Business Adviser The Daily Collegian, Penn State University 814-865-7834 (direct line) cwh8@psu.edu

Hidden video game gems of summer ‘Bastion,’ ‘From Dust’ among standouts in season’s drought Aaron Jenkins

MIX@DAILYGAMECOCK.COM

While summertime for films means week after week of big budget Hollywood blockbusters, for games, the summer almost always brings with it a drought of new releases. In many ways, it makes sense — summertime isn’t for sitting inside and playing video games by yourself; it’s for hanging out with friends, going on vacations and making trips to the beach (or so I’ve been told). Unfortunately, because of that, several games can slip by without so much as a collective notice. Sure, this summer brought us some industry giants in the form of “L.A. Noire” and “Infamous 2,” but it also brought us these gems, which shouldn’t be ignored.

“Shadows of the Damned”

Platform: Xbox 360, PlayStation 3 Developer: Grasshopper Manufacture

“From Dust”

Platform: Xbox Live Arcade, Playstation Network, Microsoft Windows, Developer: Ubisoft Montpellier “From Dust” places its players in control of an invisible deity known only as “the breath” and tasks them with aiding a tribal people to cross various levels of harsh terrain. It’s a simple game, really only requiring advancement from point A to point B, but behind that premise are a series of clever puzzles. In “From Dust,” the player is given control of the environmental elements. This means that every beach’s sand, ocean’s water or even volcano’s molten rock can be manipulated and repurposed in real time. The physics simulation behind digging out trenches and redirecting entire rivers is impressive to behold, but the game is hardly a directionless sandbox. Each level builds upon skills learned in those previous, eventually requiring players to protect their people from various nat ural disasters (from volcanic eruptions to tsunamis) that ravage the map ever y so many minutes.

All these cataclysmic events thankfully lend a sense of urgency to what could have otherwise been a lethargic experiment of a game. A nd besides, it’s been a long time since there’s been a quality game that allowed you to play God.

Courtesy of from-dust.ubi.com

“Bastion”

Courtesy of ed.com

The idea of Goichi Suda (or Suda51, as he likes to be called), the wacky auteur of a video game director behind the “No More Heroes” series, teaming up with Shinji Mikami and Akira Yamaoka, creative director behind the critically acclaimed “Resident Evil 4” and composer of the darkly engrossing music for the “Silent Hill” series, respectively, sounds like a super group of development that shouldn’t work harmoniously. Yet, in their joint efforts with “Shadows of the Damned,” none of these Japanese industry veterans’ respective styles in storytelling, gameplay or music overpower one another. Somehow they combine excellently, resulting in a wonderfully juvenile game with a thick atmosphere that plays like a streamlined “Resident Evil 4.” Players familiar with Mikami’s work will fi nd that “Shadows of the Damned” has that same sort of “anything goes” approach to level design, as well as some surprisingly addictive combat.

Then, anyone familiar with Suda’s work knows what to expect from the story: utter insanity with a constant edge of self-awareness. For example, let’s look at the characters. The player takes control of the demon hunter Garcia “F***ing” Hotspur (as he likes to call himself while chest beating to his enemies), who is accompanied by a talking skull with a British accent named Johnson. This little guy has a very questionable history with women and a slight obsession with strawberries. And it only gets crazier from there. Expect plenty of comically overdone gore, some uncomfortable instances of “erotic” nudity, a demon axe murderer who drops more f-bombs than a Quentin Tarantino character and more sexual innuendos than you can shake a stick at.

Courtesy of supergiantgames.com

Platorm: Xbox Live Arcade, Microsoft Windows Developer: Supergiant Games It’s easy to look upon Supergiant Games’ debut title “Bastion” as just a run-of-the-mill isometric action RPG because, frankly, that isn’t entirely wrong.

While it’s true that it isn’t afraid to draw heavily upon games that came before it, it’s anything but generic.

“Bastion” goes far beyond what one would think of as the limitations of its genre. The game has a wide array of weapons, with plenty of role-playing depth to keep the combat interesting, but it’s the presentation of all this that gives the game such an impact. Everything from the way the game’s gravely narrator slowly and methodically unspools the game’s vague yet surprisingly deep backstory to each level’s stunning watercolor art — which constructs itself in front of the player’s footsteps in real time — to an original soundtrack that has no right to be nearly as fantastic or instrumentally varied as it is (drawing influence from everything from dubstep to raga) all make “Bastion” something truly special. Its balance between gameplay and storytelling is remarkable and an example to other developers, big and small.

Courtesy of childofeden.uk.ubi.com

“Child of Eden”

Platform: Xbox 360, Playstation 3 Developer: Q Entertainment Imagine “Child of Eden” (the spiritual successor to the 2002 cult classic “Rez”) as one of those trippy music visualizers, only you as the player can interact with it. Ostensibly, it is a simple on-rails shooter, but for every enemy targeted and destroyed, various pulses, sound effects and beats are triggered, which add to a real time remix of the game’s soundtrack.

While the other games on this list are being recommended for some fairly concrete reasons — be that their look or narrative or gameplay — what makes “Child of Eden” worth playing is best explained through abstract, artsy hippie language.

Sure, the visual and aural design showcases some

brilliant creativity on the developer’s part, taking the player on a mind-bending journey through thousands of pulsating, multicolored cubes and down a surreal river blooming with cybernetic lily pads, but it’s the shear emotions of happiness and hope that shine through all of the game’s quasifuturistic aesthetics and turn-of-the-centur y dance pop. The game is a brief endeavor (merely a couple hours long), but all in all one of the most incredibly unique and memorable experiences of the year. Not to mention, this game features a bioluminescent, transparent whale that fl ies into space and transforms into a burning phoenix.

What does it mean? Who cares? It’s amazing.

Comments on this story?

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1

January 4, 2012

To whom it may concern: I would like to nominate Allan Gabriel Will for CNBAM’s Designer of the Year award. As his direct supervisor, I have been very impressed with the work he has done at Student Media. In 2011, Mr. Will surpassed my expectations for a student designer and has a record of achievement and creativity, as well as, working well with staff and other students.

Beginning in spring 2011, Mr. Will's visual communication talent and work ethic were evident in the layout and design performed while creating advertisements for clients of The Daily Gamecock newspaper. The ads designs were different showing versatility and personality that set his work apart from the other students. Mr. Will was not satisfied with just organizing information well on a page, but rather, he went out of his way to push the envelope a bit whenever possible and present clients with ad designs that had more personality. Clients reacted well do his work.

Also in spring 2011, Mr. Will spearheaded the design of the Student Media 2011-2012 media kit.

For the media kit, Mr. Will went above and beyond the original task requirement and developed a unique visual style, page numbering system and color palette for the piece, as well as, took the photographs and created spot illustrations and graphics. The finished media kit has a distinctive visual style that complements the information presented. The typography in the media kit is clean and readable in digital and print form. This helps our clients understand the information presented therein with greater ease.

Throughout the design process, Mr. Will was in constant communication with advertising reps and the advertising manager. His ability to communicate well with staff – especially with the advertising manager – was a great help for me since he required very little supervision.

The media kit was so well received that we decided to create all Student Media sales fliers and direct mail pieces for the 2011-2012 academic year following the same design style as the media kit. To that end, Mr. Will was given the assignment to create the sales fliers and direct mail pieces for the year. The finished products have been received very well. They all have the same visual style, color scheme and typography.

2

In fall 2011, Mr. Will continued to work on a variety of ads for advertising clients and other special projects and has been indispensible part of our organization.

Throughout the year, I have been impressed with Mr. Will’s innate design skills and intelligence. He stands out from the pack for his ability to solve visual problems creatively and in his own personal style. Mr. Will was a dedicated employee who was versatile and worked in projects for print, web, digital and direct mail; conceptualized design solutions appropriate to the audience and with a clear cohesive plan; created newspaper ads that were well designed and had his personal style; created sales and marketing materials that were graphically unique, part of a series and presented the information clearly; and interacted very well with other students and staff – especially the advertising manager.

At every turn, Mr. Will’s talent and dedication surpassed my expectations. I wholeheartedly recommend him for CNBAM’s Designer of the Year award. He is the ideal nominee.

Sincerely,

Edgar Santana Creative Director

2011/2012 MEDIA KIT

WUSC-FM GARNET & BLACK THE DAILY GAMECOCK

UNIVERSITY OF SOUTH CAROLINA WHO WE ARE Student Media at the University of South Carolina offers students the opportunity to gain experience in print, broadcast, online media, advertising sales and graphic design. Student Media consists of The Daily Gamecock newspaper, Garnet & Black magazine, SGTV and WUSC-FM. All students are invited to participate in one or more media groups regardless of major, year in school or previous experience. In addition to obtaining specialized skills, many students use their experience to earn internships and jobs following graduation.

GET IN TOUCH

MAIL

Main Office: 803-777-3888

Web: www.sa.sc.edu/studentmedia

Student Media

Display Ads: 803-777-3018

Creative Services: smcreativeservices@sc.edu

1400 Greene Street

Newsroom: 803-777-7726

Advertising Office: smadsales@sc.edu

RH 343

Fax: 803-777-6482

Classifieds: saclassi@mailbox.sc.edu

Columbia, SC 29208

SCOTT LINDENBERG Director of Student Media E: sclinden@mailbox.sc.edu P: 803-777-3915

EDGAR SANTANA Creative Director E: santanae@mailbox.sc.edu P: 803-777-5094

SARAH SCARBOROUGH Advertising Manager E: sarahs@mailbox.sc.edu P: 803-777-5064

KRISTINE CAPPS Business Manager E: kristine@mailbox.sc.edu P: 803-777-7866

USC STUDENT MEDIA 2011/2012

C. NEIL SCOTT Production Manager E: scottcn@mailbox.sc.edu P: 803-777-2833

OFFICE HOURS Monday - Friday 8:30AM - 5:00PM

THE NUMBERS THIS IS OUR AUDIENCE:

35,173 Total enrollment for 2010 - 2011 5,576 USC Faculty & Staff

69.3%

1

of respondents have visited a restaurant or business due to an advertised offer in The Daily Gamecock.

54.3%

[

21,383 Undergrads 8,214 Graduates

]

1

have told a friend about an ad they saw advertised in The Daily Gamecock.

51.8% 1

have used a coupon or mentioned an advertised offer in The Daily Gamecock.

94%

2

of undergraduates visit a restaurant 3.9 times a week.

Out of 29,597 students enrolled at USC: 72% are undergraduates 27% are graduates/ professionals 45% are male 55% are female 64% of undergrads live off-campus or commute http://ipr.sc.edu/factbook/2011 /columbia/index.htm

$1,274,188

2

is the total spent by USC undergrads, graduate students, faculty and staff eating away from home during a typical week.

$2,897,381

2

is spent a month on hair styling, shoes and clothing by USC students, faculty and staff reading The Daily Gamecock.

$138 million

2

is the combined disposable income of USC students, faculty and staff.

1 Readership 2 Survey

survey conducted spring 2010 by the Student Media advertising department. For more information, contact your sales rep. conducted Spring 2007 by Newton Marketing & Research, Norman, Oklahoma. For more information, contact your sales rep.

USC STUDENT MEDIA 2011/2012

STUDENT MEDIA PUBLICATIONS THE DAILY GAMECOCK With a readership of more than 35,000 students, faculty and staff, and more than 100 years of tradition, The Daily Gamecock is the perfect medium to reach one of the largest and most sought-after markets in Columbia. The Daily Gamecock publishes 12,000 issues Monday through Friday and is distributed to nearly 100 locations on and around campus.

We offer a 20 percent discount on the second ad of schedule and 30 percent for all remaining ads. To receive the discount, no changes are allowed. Any time you start a new ad schedule, you will pay full price for the first ad and receive discounts on all other ads on that schedule.

The discounted rates listed below are offered in exchange for a commitment to a specified amount. A contract must be signed in order for the rate to apply. All advertising charges (color, online, special sections, etc.) will count toward achieving the contract.

LOCAL Open $2,000 $3,000 $4,000 $5,000 $7,000 $10,000 $15,000 $20,000 $30,000

$9.00 $8.80 $8.60 $8.40 $8.20 $7.90 $7.60 $7.00 $6.50 $6.00

UNIV./NONPROFIT Open $8.00 $2,000 $7.50 $4,000 $7.00 $6,000 $6.50 $10,000 $6.00 $15,000 $5.50 $20,000 $5.00

$

STUDENT ORG. Open $7.00 $1,000 $6.80 $2,000 $6.60 $5,000 $6.00 $10,000 $5.50 $15,000 $5.00 $25,000 $4.50

NATIONAL Open $2,000 $5,000 $10,000 $15,000 $25,000 $35,000

$11.30 $11.00 $10.70 $10.20 $9.70 $9.20 $9.00

We charge a 20 percent premium for guaranteed positioning if the position requested is available. All rates are per column/inch. For instance, a 3 column by 5 inch ad would be 15 col/in.

Advertisers choosing to have an ad created by Student Media’s creative services department must submit all art and copy by the space deadline. A proof will be emailed or faxed for approval. Clients may email or fax any changes or corrections back to their advertising representative. If notification is not given by the proof deadline, the ad will automatically be released for publication. Due to time constraints, a second proof cannot be provided. Ads cancelled after the space and copy deadline will be charged a 100% spacing fee.

DEADLINES PROOF DEADLINE

ISSUE

SPACE DEADLINE

Monday

Wednesday, 5PM

Tuesday

Thursday, 5PM

Monday, 11AM

Wednesday

Friday, 5PM

Tuesday, 11AM

Thursday

Monday, 5PM

Wednesday, 11AM

Friday

Tuesday, 5PM

Thursday, 11AM

USC STUDENT MEDIA 2011/2012

Friday, 11AM

ADVERTISEMENT SIZES BROADSHEET ALL SIZES ARE PER COLUMN/INCH 6 x 20.8"

6 x 10.5"

3 x 10.5"

3 x 5"

3 x 2"

2 x 2"

TABLOID ALL SIZES ARE PER COLUMN/INCH 6 x 9.89"

LIFE IN COLOR

FULL COLOR

6 x 4.86"

3 x 4.86"

COLUMN SIZES 1=1.511" 4=6.54" 2=3.189" 5=8.22" 3=4.867" 6=9.89"

3 x 2"

COLOR RATES 4 col/in - 15 col/in

$4.00

16 col/in - 31.5 col/in

$3.50

32 col/in - 63 col/in

$3.00

64 col/in - 80 col/in

$2.75

81 col/in - 126 col/in

$240*

Spot Color (any size)

$50**

When creating a spot color ad to run in The Daily Gamecock newspaper, use one of the acceptable spot color formulas to build the color. These color forSPOT COLOR

mulas can be found at our advertising web page: www.sa.sc.edu/studentmedia/advertising.htm *Flat rate. All prices listed are per column/inch. **Student Media reserves the right to change spot colors to the closest acceptable color formula from the chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone spot colors.

BLACK+WHITE

USC STUDENT MEDIA 2011/2012

STUDENT MEDIA PUBLICATIONS PUZZLES The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Students, faculty and staff can be seen throughout campus passing time solving these entertaining puzzles. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. This sponsorship offers a great value since the ad will be in front of a potential customer for a long period of time. Puzzles are sold on a first-come, first-serve basis.

Puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 per semester.

CLASSIFIEDS The Daily Gamecock’s classifieds page offers advertisers great exposure to a key demographic in the Midlands. Students, faculty and staff turn to the classifieds for job opportunities, tutoring, merchandise, apartments, automobiles, and more.

PREPRINTED INSERTS Circulation:12,000 | Minimum insert: 3,000 Rate: $78/1000 Rate is based on four pages or less; there is an extra charge of $5 for each additional four pages. A sample insert must be submitted to the Student Media advertising office at the time the insertion reservation is made. After receiving approval and completing all placement requirements, inserts must arrive at the printer five working days prior to the publication date.

Ship preprinted inserts to: The State-Record Company | 1401 Shop Road | Columbia, SC 29202 Attn: Charles Brunson

USC STUDENT MEDIA 2011/2012

ONLINE ADVERTISING WWW.DAILYGAMECOCK.COM

1

2

3

The online version of The Daily Gamecock will put your business a click away from visitors, parents, alumni, and Gamecock fans in addition to USC students, faculty and staff.

DailyGamecock.com averages over 3,500 daily page views when school is in session. Ads are priced by page views (the number of times each ad is displayed online) and are sold in blocks of 5,000 page views. For every 25,000 page views purchased, 5,000 page views will be added for free.

Please note that more than one ad may rotate in each ad space.

1 2 3

TOP BANNER 728 x 90 pixels $40 LARGE BOX 300 x 250 pixels $30 TOWER 120 x 250 pixels $20

USC STUDENT MEDIA 2011/2012

GARNET & BLACK WWW.GANDBMAGAZINE.COM Chronicling student life on campus since 1994, Garnet & Black is USC’s student-produced magazine. Whether exploring national issues and their impact on USC’s campus or covering the latest in arts and entertainment, G&B creates a buzz on campus. The longer shelf life of this publication keeps advertising in the hands and minds of USC students, faculty and staff.

PUBLICATION SCHEDULE ISSUE Fall Issue #1 Print Fall Issue #2 Online Spring Issue #1 Print Spring Issue #2 Online

BACK COVER (8.5 x 11) INSIDE COVER (8.5 x 11)

8.5" x 11"

PUBLICATION October 2011 November 2011 February 2012 April 2012

$700 $600

3.875" x 5.125"

DEADLINE September 7 October 31 January 23 March 19

8" x 5.125"

FULL PAGE (8 x 10.5) HALF PAGE (8 x 5.125)

QUARTER PAGE (3.875 x 5.125) $200

$500 $300

WEB ADS The online version of Garnet & Black will put your business in front of visitors seeking high impact content and cutting-edge design. With weekly blogs and online-only electronic publications, visitors are treated to new content that will keep them coming back throughout the year.

1 2

TOP BANNER 468 x 60 pixels $50* LARGE BOX 300 x 250 pixels $40*

*Prices given are per semester online.

USC STUDENT MEDIA 2011/2012

90.5 WUSC-FM FREE-FORMAT SHOWS, 24/7 WUSC-FM is the USC’s non-commercial, educational, free-format radio station on the frequency 90.5-FM. The station transmits at 2,500 watts with a range of approximately 30 miles and serves an international audience with its webcast at wusc.sc.edu. WUSC relies on listener contributions to help support station operations. WUSC has been providing diverse and unique programming to the Columbia area since 1947.

WUSC is one of only a handful of free-format radio stations in the country. Free-format radio programming allows the DJs to determine the content of their shows by choosing music from WUSC’s extensive and diverse music library.

WUSC offers a concert calendar, ticket giveaways, community news, remote broadcasts, a station web page and more. Through underwriting, local businesses have the opportunity to be recognized for supporting quality programming.

For more information, call the Public Affairs Director at 803-777-7172, or visit wusc.sc.edu.

SEMESTER ONE HOUR (24 Spots) TWO HOURS (48 Spots) THREE HOURS (72 Spots) EACH ADDITIONAL HOUR (24 Spots)

ACADEMIC YEAR $260 $415 $570 +$150

ONE HOUR (48 Spots) TWO HOURS (96 Spots) THREE HOURS (144 Spots) EACH ADDITIONAL HOUR (48 Spots)

$470 $730 $980 +$250

SUMMER PAPER GOING STRONG, ALL YEAR LONG Reach thousands of students, faculty and staff, as well as visitors to the campus with our weekly summer edition of The Daily Gamecock. With many students and their parents on campus for orientation (over 10,000) and summer campus tours (over 5,000), advertising in the summer issues of The Daily Gamecock is an affordable and effective way to create a new client base with incoming students and renew your connections among returning students.

The summer paper publishes every Wednesday during summer sessions with a circulation of 6,000.

LOCAL UNIVERSITY DEPARTMENT

$5.00 $4.00

NATIONAL STUDENT ORGANIZATION

$7.00 $3.00

Spot color rates are $50 per ad, regardless of size. All prices listed are per column/inch.

USC STUDENT MEDIA 2011/2012

AD SUBMISSION GUIDELINES CREATING CAMERA-READY ADS Q: What’s a camera-ready ad?

A: A camera-ready ad is one that is created to the size that will appear in the newspaper. It meets all of The Daily Gamecock’s technical requirements, and includes all support documents and fonts needed to print.

Q: What’s the preferred file format for ad submittals?

A: The preferred file format is a PDF. Be sure to embed all fonts used within your ad and select the “leave color unchanged” setting under the “color” tab. Adobe Distiller settings for The Daily Gamecock newspaper are available for advanced users.

Q: Can I submit native files?

A: Only files created in the following formats are supported by The Daily Gamecock as camera-ready artwork: -Adobe Illustrator (.ai) -Adobe InDesign (.indd) -QuarkXpress (.qxd) Native files must be accompanied by all support documents (.tif, .eps, etc.) used within artwork; screen, TrueType and printer fonts; and a hard copy of the ad. Only ads created in professional layout software are considered camera-ready. If you have questions about your artwork, please contact your sales representative.

File formats not accepted as cameraready artwork include: -Microsoft Word,Publisher, PowerPoint and Excel -JPEG/GIF

USC STUDENT MEDIA 2011/2012

Q: How should I save pictures?

A: To ensure high quality reproduction of photographs within ads, all photographs should be at least 180 dpi at the final size (dimension) they will appear as in the newspaper. Do not save photos as RGB images­—they should be created in either CMYK or grayscale.

Q: How do I create a spot color advertisement?

A: Spot color ads have to be created using one of The Daily Gamecock’s acceptable spot color formulas. Create a custom spot color swatch in your layout software and apply spot color as desired. Color formulas are available from your sales rep or at our website.

Q: How do I deliver my camera-ready advertisement?

A: Email camera-ready ads to: sacsads@mailbox.sc.edu.

Please include the client name and run date in the subject line. You can also save your ad on a CD-ROM or USB flash drive and give it to your sales representative.

ADVERTISEMENT POLICIES GENERAL STANDARDS

ERRORS

Advertising is not acceptable that tends, in the opinion of the Director

Student Media Advertising shall not be liable for slight changes or errors

of Student Media, to destroy the confidence of the consumer. This in-

which do not lessen the value of an advertisement. In the event of an

cludes advertising that is misleading, inaccurate, fraudulent, decep-

error in which Student Media Advertising is liable as herein defined,

tive or ambiguous.

its liability shall be limited to an adjustment in the charge on the first insertion based upon the portion of the advertising space in which the

The Director of Student Media, in consultation with the Editor-in-Chief,

error occurred. Student Media Advertising will not be liable for any

reserves the right to reject advertising that makes misleading claims

other errors unless notified with the correction before the deadline

or uses art or words that impugn or degrade sex, sexual orientation,

of the next issue in which the ad will run. Under no circumstances shall

race, national origin, creed, color, disability or age.

Student Media Advertising, its employees, officers, or the University of South Carolina be held liable for any costs or damages in connec-

The Director of Student Media reserves the right to reject advertis-

tion with the advertisement(s) beyond the cost of the advertisement.

ing that promotes illegal activity or activity deemed detrimental or damaging to the University and its educational mission. The director

POLITICAL ADVERTISEMENTS

further reserves the right to reject any advertising which is deemed

Political ads are accepted on a prepay basis only. The name and address

objectionable due to subject matter, illustration, phrasing, or layout.

of the advertiser, and the words “Paid Political Advertisement,” must appear prominently within the ad.

ALCOHOL POLICY Advertisements for beer and wine may be accepted but must con-

POSITIONING

form with the South Carolina Alcohol Policy and Guidelines. Advertis-

Student Media Advertising reserves the right to refuse or edit customer-

ing for beer and wine must include the following statement: “If you are

provided ads which are of improper size, contain grammatcial mistakes,

under the age of 21, it is against the law to buy alcoholic beverages.

or are not formatted for newspaper reproduction. Student Media Adver-

All South Carolina regulations enforced.” Advertising of other alco-

tising is not responsible for errors which are the result of customer-

holic beverages is not acceptable. Advertising for beer and wine will

provided ads not meeting the criteria under mechanical specifications.

not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements.

CHANGES

PAYMENT All advertising must be pre-paid by the deadline, unless credit arrangements are made in advance. Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “The Daily Gamecock.”

A charge may apply to ads which require changes after the pub-

For a complete list of policies, please speak with your advertising rep-

lished deadline.

resentative.

CANCELING/RESCHEDULING Canceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the deadline cannot be guaranteed. Advertisers who cancel after deadline will be responsible for the reserved ad space.

USC STUDENT MEDIA 2011/2012

PUBLICATION SCHEDULE 2011/2012 AUGUST 2011 S

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SPECIAL PUBLICATIONS WELCOME BACK ISSUE Publishes: August 12, 2011, and January 9, 2012 Deadline: August 3, 2011, and January 3, 2012

STRESS BUSTERS Publishes: December 2, 2011, and April 23, 2012 Deadline: November 22, 2011, and April 19, 2012

USC FOOTBALL SEASON PREVIEW Publishes: August 31, 2011 Deadline: August 24, 2011

BEST OF CAROLINA 2012 Publishes: February 16, 2012 Deadline: February 3, 2012

PARENTS WEEKEND 2011 Publishes: September 23, 2011 Deadline: September 16, 2011

USC OFF-CAMPUS LIVING GUIDE Publishes: TBA Deadline: TBA

Daily publication dates Special publication dates

Printed on 10% post-consumer recycled fiber

2011 Football Schedule 9/3: vs. East Carolina in Charlotte 9/10: at Georgia 9/17: vs. Navy 9/24: vs. Vanderbilt 10/1: vs. Auburn 10/8: vs. Kentucky 10/15: at Mississippi State 10/29: at Tennessee 11/5: at Arkansas 11/12: vs. Florida 11/19: vs. The Citadel 11/26: vs. Clemson 12/3: SEC Championship Game in Atlanta

To whom it may concern, I’m writing you today to recommend Graham Greene as Designer of the Year for CNBAM 2012. For the entirety of my career at the Kansan, I have worked with Graham and progressed through the staff alongside him.

His stylistic knowledge and love of design is evident in the both the ads he has built for the Kansan and its clients. These things have made him a diverse designer, and allow him to create extremely straightforward ads that possess the subtleties to lock the attention of our readers. Additionally, he can take a very complicated idea, such as explaining the rich tradition and history of KU basketball, and boil it down to a single image and phrase that strikes the reader in a powerful way. Graham has commanded this stylistic diversity by not allowing himself to be cornered by the characteristics of his “style” and always pushing himself to work outside his comfort zone.

Over the past year, Graham has taken on leading the creative staff as the Kansan’s Creative Director.

In addition to continuously developing house-ads for Kansan promotions, he has helped to rebuild and grow our creative staff. He consistently offers feedback to his team and asks them to be critical of their own work in order to grow and challenges them to reach beyond what they feel is their “style.”

However, he grounds this leadership approach in the communication of a message that is beneficial to the client and commanding of the audience’s attention.

For his command of design and skill in leading a staff of designers, I am beyond confident in recommending Graham as Designer of the Year.

Sincerely,

Garrett Lent Business Manager University Daily Kansan

To Whom It May Concern: I am writing to you today to recommend Graham Greene from The University Daily Kansan for the award of Designer of the Year from CNBAM. One of the things that I am always most impressed by with Graham is the range and versatility of his work.

Whether he is asked to design a simple quarter page house ad for a recruiting session, the rate card for our entire organization, or a basketball poster displayed on a national broadcast each piece of work from Graham is unique and cutting edge.

Added to his demands as a designer are his demands as a manager. For the last year he has had to lead the entire Kansan creative team and make sure that they produce both print and digital ads. In this role Graham is not only their leader but their teacher as well as he gives them feedback on their work and directions on improvement. In addition he shows them examples of work from other college newspapers as well as work from some of the most cutting edge designers across the nation. The world of media changes and evolves almost daily and Graham works overtime to make sure that his staff keeps up with these changes and their daily output definitely reflects The end result is that Graham is not only a designer who not only goes out of his way to produce the best work possible for The Kansan but also a leader who grows the next generation of talent. I believe his talents are worthy of this prestigious award and hope that you will feel the same.

Sincerely,

Jon Schlitt Sales and Marketing Adviser The University Daily Kansan

CNBAM PORTFOLIO Graham Greene University Daily Kansan

on the

LANDING $300 LINGERIE CONTEST 11/17/11 6TH & NEW HAMPSHIRE DOORS OPEN AT 9PM

LADIES GET IN FREE BEFORE 11pm

SEX ON THE LANDING The challenge with this campaign was to brand Abe& Jake’s yearly “Sex on the Landing” party in a way that would stray from the student bodies’s notion that the club is a place for creepy older men to pick up underage women. By staging photos that capture the blossoming of a sexual interest, in a stylish atmosphere, the party gained a classy image that in turn attracted the crowd Abe & Jake’s was looking for.

on the

LANDING $300 LINGERIE CONTEST 11/17/11 6TH & NEW HAMPSHIRE DOORS OPEN AT 9PM

LADIES GET IN FREE BEFORE 11pm

This Hawk Week

FILL OUT the Hawk Tickets of your choice.

1921-2011 Celebrating 90 Years

be ready to

free stuff.

Bring to:

FILL OUT the Hawk Tickets of your choice. (pg 6 in News or pg 7 in Sports)

To win:

Name

Bring to:

DROP THEM OFF at their designated locations to seal your chance to win.

Email

To win:

Name

Bring to:

Bring to the Abe & Jakes Party

is hooking you up!

Name

Email

Bring to:

Email

To win:

Name

To win:

Name

Celebrating 90 Years

And double your chances to win by scanning here!

COME PARTY * at The Legends Place and Abe & Jake’s beach themed bash, all day, Thursday, 7/25.

Sponsored by:

Bring to:

To win:

1921-2011

Name

Bring to:

Email

To win:

Email

To win:

Name

Bring to the Abe & Jakes Party

Email

Name

DROP THEM OFF at their designated locations to seal your chance to win.

And double your chances to win by scanning here!

Email

COME PARTY * at Abe & Jake’s beach themed bash, on Thursday, 7/25.

Sponsored by:

To win:

Email

THE UNIVERSITY DAILY KANSAN

Check out our special BACK TO SCHOOL ISSUE hitting stands Aug.18 for all the details!

BACK TO SCHOOL BLOWOUT The UDK Back to School Blowout was a chance for students to win thousands of dollars in prizes and kick off the new year with a back to school party at Abe & Jake’s. Students would fill out our Hawk Tickets and bring them to special drop boxes, that we stationed at participating businesses, guaranteeing them new clientèle in their stores. This house campaign, made the event possible.

* Winners will be announced at the party but do not have to be present to win.

BASKETBALL SCHEDULE This glossy poster can be found hanging anywhere from classrooms to dorm rooms.

FOOTBALL SCHEDULE Another full gloss poster, designed to capture the intensity and excitement of student game day traditions.

MENU GUIDE The Menu Guide is a full gloss magazine the Kansan releases annually. The cover was designed to appeal to all restaurant and cuisine types who would like to advertise in the product.

LEGENDS OF THE PHOG GAME DAY POSTER It is a KU tradition to hold these broadsheet posters up at home basketball games and eventually tear them into confetti. This one specifically, was made for the Legends of the Phog game, a heated all-star match where KU graduates now playing for the NBA are invited back to go head to head.

ITS WHAT’S FOR DINNER This was another game day poster than ran for a KU v.s.

Texas game.

KU vs TEXAS 1/22/11

Jvanderhofe

@UDKplay Friends cardigan set on fire. We pulled over because we thought it was the car, not the shirt.

It was her Bday.

EXTRA! EXTRA!

bornAhawk

@UDKplay yeah, more general, no questions. Best tweet that week gets in the paper. Y'all should be paying me for this advice!

Thanks for the suggestion!

Were fresh out of cash, but we’d love to hook you up with some Pub Crawl tickets! Come on by Dole 2000 anytime this week.

Clyde Hoggatt Junior majoring in English

Won four tickets to the White Panda Concert at The Granada!

Get caught reading the UDK. Win awesome prizes.

STUDENT INTERACTION To develop a more personal relationship between the Kansan and its readers, these two ads ran as a weekly campaign. To promote the daily paper, one person found reading the Kansan would win prizes and be featured in the Reader of the Week. Tweet of the week, on the other hand, brought the Kansan’s digital relationship to print by featuring some of our favorite tweets.

Tag UDK Play in a FB pic.

We’ll put it in the Specials!

Mimosas & Bloody Marys - $3 Sunday Brunch 'til 4 p.m.

$1.00 All Cans Including Rolling Rock & $4.25 Double Wells

Summer Brew - $3.50 $1 off Lump Crab Melt

$2.00 Domestic Bottles $4.00 Double Skyy

Mariscos Infusions - $4.50 $1 off Shrimp Tacos

$2.00 Single Wells $1.50 PBR Bottles

Half Price Martinis $1 off Veal Meatball Grinder

$2.75 Import Bottles, Specialty Beers & Boulevard Wheat Draws $5.00 Double Absolut

Margaritas - $3.50 Top Shelf Margaritas - $5 Select Tequila Flights (tres) - $9 Local Draft Beer - $3 $1 off Fish N Chips Wine by the Glass - $1 off

$4.75 Domestic (Premium) Pitchers, $3.75 PBR/Nattie Pitchers, $5.00 Double Goose $5.25 Domestic (Premium) Pitchers, $3.75 PBR/Nattie Pitchers, $3.50 Double Wells $5.25 Domestic (Premium) Pitchers, $3.75 PBR/Nattie Pitchers, $3.50 Double Wells

Big 22 oz. Domestic Draft Beers: $3.00 All Bottled Beer: $2.00

Any Wine By the Glass: $5.00 Bellinis: $3.50 Desserts: $3.00 Wine Carafes: $8.00 All you can eat Pasta: $8.00 Martinis: $5.00 1/2 price Appetizers (5-close)

Jumbo Rocks Margaritas: $3.99

$2.50 Miller Lite and Coors Light pints and $ 3.50 bloody marys

Lime Mug O’ Ritas: 99¢

$6 domestic pitchers $ 7.99 chicken fried steak w/ mashed potatoes & gravy with green beans $5 off any pizza (after 6 pm)

12 oz. Domestic Draft Beers including Boulevard Wheat: 99¢ 1/2 Price House Margaritas Carlos Gold Margaritas $4.99

$2 Miller Lite and coors light pints and $1 tacos

Jumbo Margaritas & Long Island Iced Tea: $4.99

$3 domestic big beers and $2 single topping slices $2.50 domestic bottles $3 Boulevard pints and $3 UV vodka singles

Italian Margaritas: $3.00

$3 UV singles

Leaning Towers: $5.00 Don Caprianas: $5.00

Daily special mixed drink $3.75 Sushi Special Daily special mixed drink $3.75 Sushi Special Daily special mixed drink $3.75 Sushi Special Daily special mixed drink $3.75 Sushi Special

All wines by the bottle - $20 All wines by the glass - $5

Daily special mixed drink $3.75 Sushi Special

House infused liquors - $3 doubles $4.75

1 bottle wine $13.95 Sushi Special

$2 off all martinis

1 bottle wine $13.95 Sushi Special

$3.50 Most Wanted Bloody Marys, $3.75 Free State Bottles, Happy Hour Appetizers 4-6pm $3 American Draws, Happy Hour Appetizers 4-6pm

Big 22 oz. Domestic Draft Beers: $3.00

$4.75 double bloody marys with our house infused hot pepper vodka, $4 Mimosas

Johnny’s Tavern North 401 N 2nd St

$5 Wine by the Glass, Happy Hour Appetizers 4-6pm 25% Off Bottled Wine, $2 Off Signature Cocktails, Happy Hour Appetizers 4-6pm HALF PRICE MARTINIS, Happy Hour Appetizers 4-6pm Featured Wines, $3.75 Boulevard Unfiltered Wheat, Happy Hour Appetizers 4-6pm Featured Wines, Happy Hour Appetizers 4-6pm

Johnny’s Tavern West 721 Wakarusa Suite 100

$7.00 Pitchers $5.00 off all Pizzas $3.00 Mexican Bottles & $5.00 Jose Margs $4.00 Big Beers (32oz.) $2.00 off Burgers $3.50 Blvd & Free State Pints $3.00 Bud Family Pints & $4.00 Crown & Ketel One Drinks

WEEKLY SPECIALS The Weekly Specials run once a week, reminding UDK readers of some of the best deals in Lawrence. It was redesigned to encourage students to actually interact with the venues and each other by submitting photos of their nights out that could possibly run in the next weeks Weekly Specials.

MEET THE KANSAN The Kansan is a highly acclaimed student media group dedicated to spreading the latest news to all KU campuses and ensuring that the student body get the most out of their college experience.

TOTAL STUDENTS

29,462

Our daily paper continues a century old tradition into 2011 as the most read news source of the student body, while our online resources reach out to a constantly growing audience of students and KU fanatics from everywhere in the US. The connection we have with our audience is one of the most loyal and genuine we could ask for, and it is our job to bring this relationship to you.

UNDERGRAD

GRADUATE

FEMALE

MALE

ON CAMPUS

OFF CAMPUS

69% 51%

28% 49%

THE UNIVERSITY DAILY KANSAN CNBAM BEST COLLEGE NEWSPAPER OF THE YEAR 2008 & 2011 ACP PACEMAKER ONLINE PUBLICATION OF THE YEAR 2011 & 2010 CNBAM BUSINESS & ADVERTISING STAFF OF THE YEAR 2008 & 2007

2011 / 2012 MEDIA KIT

93%

7%

All Statistics Provided by Newton Research

GENERAL

GENERAL

3

4

UDK RATE CARD The rate card was designed to encourage an easy, conversational reading experience for our clients, without sacrificing its ability to serve as a quick and easy to use, sales tool for our sales reps.

RATES & CONTRACTS

KANSAN. COM Kansan.com is the online component of the Kansan’s daily print edition. Throughout the day, the site is updated with the latest breaking news, exclusive online content, opinion commentary, photo galleries and same day game coverage. It is available all day, every day to current and potential students, parents, alumni and

National

Open Rate: $12.00 per column inch (pci)

Open Rate: $14.20 pci

Any Locally owned business or franchise in

Frequency Discount: Re-run the same ad, no

the state of Kansas or Cass, Clay, Jackson,

copy or design changes, within five business

Platte, Johnson, Wyandotte counties

sports fans.

Frequency Discount: Re-run the same ad, no copy or design changes, within five business days and earn 25% off all subsequent runs. (color not included)

43% NEW VISITORS 57% RETURNING VISITORS

VISITS

1,316,584

81% OF STUDENTS READ THE THE DAILY PAPER

Local

days and earn 10% off all subsequent runs. (color not included) Rate

Investment

$13.55

$500

$13.30

$1,000

$13.10

$3,000

$12.80

$5,000

Rate

Investment

$10.00

$1,000

$9.80

$1,950

$9.60

$2,850

$9.30

$4,550

$9.10

$6,150

$8.80

$8,500

University & Non-Prof it

$8.50

$12,300

Flat Rate: $9.50 pci

$8.20

$16,000

$7.90

$20,000

44% LJ WORLD

Student Organization Flat Rate: $7.00 pci

30% KC STAR

VISITORS

770,000

Popular Sizes for The University Daily Kansan 6 columns x 20.5 in.

6 columns x 10 in.

3 columns x 10 in.

3 columns x 5 in.

Local: $1,476

Local: $720

Local: $360

Local: $180

28% NEW YORK TIMES

PAGE VIEWS

2,833,272 16

7

Stats provided by Google Analytics from August 2010 to July 2011

Blogger Plan

Facebook & Twitter Plan

$100 / month (4-6 postings)

$150 / month

$150 / month (unlimited postings)

4 month minimum

4 month minimum

As the two most used social media tools by the student body, it is easy to

Essentially, blogs function as electronic

see why Facebook and Twitter are some of the most powerful resources

magazines, read by the niche audience that

your business can utilize to reach that demographic.

shares the same enthusiasm about its content

We’ll set up and maintain your business’ Facebook and Twitter accounts,

as the providers of the blog themselves. These

including all posting, photos, and other information. The first month

will become your biggest and best customers.

will be completely focused on translating your brand image to an online

For the first month, we’ll will work with you

persona that will communicate and attract the audience you want to see

to perfect the content, voice, and design

in your store.

PRINT

PRINT

15

ONLINE

ONLINE

AVERAGE PAGE VIEWS

2.15

8 All Statistics Provided by Newton Research

PUBLICATION PUBLICATION

7

2

3

8

9

10 11 12 13

4

5

6

29 30 31

SEPTEMBER

FEBRUARY

5

6

7

1

2

3

8

9

10

25 26 27 28 29 30

a blog be linked to a Twitter and Facebook

form your Facebook friends of whatever information you would like.

way to keep your Facebook friends involved with your page.

7

5

6

7

1

2

8

19 10 11

3

4

26 27 28 29

OCTOBER

MARCH 1

KU LAWRENCE CAMPUS

6

19 20 21 22 23 24 25

18 19 20 21 22 23 24

$75 / month

5

12 13 14 15 16 17 18

Welcome Tabs are capable of being interactive and can be used to in-

Facebook Coupons

4

11 12 13 14 15 16 17

$75 / tab

Facebook Coupons are available for a month at a time and are a great

10 11 12 13 14

22 23 24 25 26 27 28

Facebook Welcome Tabs

$250 / month (unlimited postings)

3

9

28 29 30 31

the largest following, it is recommended that

$200 / month (4-6 postings)

2

8

21 22 23 24 25 26 27

that readers keep coming back. To generate

Social Media Package

1

15 16 17 18 19 20 21

we’ll take care of your blog’s upkeep to ensure

account.

SOCIAL MEDIA

1

14 15 16 17 18 19 20

4

of your blog to ensure that it is the perfect representation of your business. After that,

JANUARY

AUGUST

4

5

6

7

8

4

1

2

3

1

2

3

5

6

7

8

9

10

2

3

9

10 11 12 13 14 15

11 12 13 14 15 16 17

16 17 18 19 20 21 22

18 19 20 21 22 23 24

4 month minimum

23 24 25 26 27 28 29

25 26 27 28 29 30 31

When multiple web pages are linked together,

30 31

it increases both the numbers of viewers,

Facebook Mini-Website

length of time a viewer spends on a page pro-

$200 / Creation

vided by you, and the likelihood that one of

$15 / Change

pages will appear at the top of a search engine

A Facebook Mini-Website allows you to virtually transform your

like Google. By linking a Facebook account to

Facebook page into a completely customizable flash website within the

a Twitter account and a Blog, you will gain an

Facebook interface. This is a great option to those who do not have

Students are probably already talking about your business. With the right social media cam-

exponentially higher following and hold the

another active website.

paign, you’ll be talking with them. We can help you develop a plan which will personalize your business to gain the trust of future customers and further the loyalty of current ones.

Publication date APRIL

NOVEMBER

6

7

Special Section

1

2

3

8

9

10 11 12

4

5

1

2

3

8

9

10 11 12 13 14

4

5

6

7

13 14 15 16 17 18 19

15 16 17 18 19 20 21

ability to reach more people at once.

20 21 22 23 24 25 26

22 23 24 25 26 27 28

Like the Blogger and Facebook & Twitter

27 28 29 30

29 30

Plans, for the first month we will work closely will truly capture the essence of what your

clientele in a lasting relationship with your brand. By customizing social media tools such as

business provides. Then simply watch as we

Facebook, Twitter, and Blogs, our Specialists are able to create, grow and foster your business’

expand your brand’s digital following.

online persona.

15% off Homepage Ears

20

13

Escalate web traffic to your Social Media by adding 10,000 impressions of Kansan.com’s

19

Homepage Ears to your Social Media Package for a total of $550

4 Distribution Location

5

6

MAY

7

1

2

3

8

9

10

6

7

1

2

3

8

9

10 11 12

4

5

11 12 13 14 15 16 17

13 14 15 16 17 18 19

18 19 20 21 22 23 24

20 21 22 23 24 25 26

25 26 27 28 29 30 31

27 28 29 30 31

PRINT

directions. The Kansan’s Social Media Specialists have the time and know-how to engage your

DECEMBER

PRINT

with you to develop an online persona that

ONLINE

ONLINE

Without a clear direction and thoughtful strategy, social media can pull you in all different

14

MarySe al e L oui si anaStateUni ve rsi ty

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life happens here.

Luxury Residences combined with retail and restaurants.

Voted UTmost Apartment complex Spring 2010.

Now pre-leasing for Fall 2011!!

Call now to reserve your home: 512.450.1500 www.triangleaustin.com 4600 W. Guadalupe

Interior Features • • • • • • •

Granite countertops with tile backsplash Stained concrete and wood floors Internet included Black appliance package Washer/dryer included in all residences 10-12’ ceilings Spacious walk-in closets

Residence amenities • • • • • • •

Walking distance to shopping and dining 24-hour fitness facility Free multi-level parking garage 3 relaxing pools and hot tub Clubroom with pool table and flat screen TVs Wi-Fi access in common areas.

UT shuttle stop with Capital Metro Park ‘n Ride facility

Mention this ad and receive $100 off your admin fee!

over Lake Travis!

22 stories

Perfect for: • Private Parties • Team Building • Corporate events 512.614.1996

z ip l a k e t r av is .c om

Private Beach Access included with pass!

1/2 MILE ZIP

TAKE A PICTURE

0

TEXASNT STUDDEIA ME

REMEMBER 2012 ORDER YOURS TODAY

cactus yearbook

PHOTO BY LAUREN GERSON

Order online at www.cactusyearbook.com or call the Texas Student Media business office at 512.471.5083.

Interested in writing or shooting for Cactus? email biancamiakrause@gmail.com for more information.

REMEMBER 2011

TEXASNT STUDDEIA ME

Congrats to our AwardWinning Shows at TSTV!

Thanks for bringing home the following awards from South Central Broadcasting at College Broadcasters Inc: TSTV Laser Promo: 1st Place for Best Promo at CBI & 3rd Place for

TEXASNT STUDDEIA ME

Video Promo • KVR’s Zach Anner Package: Best News Story Finalist • ACMC Short: Best Vodcast Finalist • Combo Breakers: 1st Place for Video Drama • Good Morning Texas: 1st Place for Live Performance Segment • Videogame Hour Live: 1st Place for Video Magazine

TStv

Program at • College Pressbox: 2nd Place for Video Sports Package KVR News: 3rd Place for Video Newscast • Local Live: 3rd Place for Video Music/Entertainment Program

CONCERT SERIES John Wesley Coleman • Elaine Greer • Dim Locator Shells • Black Gum • For Hours and Ours • TRANSMOGRAPHY A u g u s t 2 6 • 2 9 t h S t B a l l r o o m • D o o r s at 8 p m • $ 5 • A l l A g e s

COME EARLY FOR $1 LONESTAR SPECIAL!

TEXASNT STUDDEIA ME

91.7 FM // KVRX.ORG

TEXASNT STUDDEIA ME

a real world job to jump-start a real world career

The largest college media agency in the nation, Texas Student Media, is looking for a few goal-driven college students to work as media sales consultants! we offer: • • • • • •

Fun environment Competitive Commission payouts Bonus opportunities Flexible schedule Full training Located on campus

Do you have what it takes?

Apply today!

1

Email your resume to: advertise@texasstudentmedia.com and call 512.471.1865 for more information

FEBRUARY 23, 2011

an advertising special edition

of The Daily Texan

INSIDE

> SAVE SPACE and DECORATE using these tips pg. 3-4 > SPICE UP your new pantry with four simple ingredients pg. 9 > YOUR GO-TO GUIDE for today’s Housing Fair pg. 10-11

REVIEWS, COUPONS, MENUS & MORE!

about

online directory

GOBLONO is Bloomington-Normal’s newest online guide to help the ISU community connect with local businesses. Our GOBLONO website is different from any print directory the Daily Vidette has had before.

GOBLONO features restaurants, bars, realty companies, movie theaters, hair salons, shopping establishments and even hospitals. Users can search the entire directory, click on keywords or browse through one of four categories: eat, play, live, shop. Each page is a social media tool for users. They are able to view and submit ratings and reviews and then share the page to Facebook or Twitter.

The newspaper directory will run every Monday throughout the semester. Included in the ad will be:

GOBLONO

$50 YEARLY SUBSCRIPTIONS

BUSINESS NAME LOGO PHONE WEB ADDRESS

Advertisers must have paid a yearly subscription for the online directory in order to be in the newspaper.

newspaper directory

coupons

The newspaper directory will run every Monday throughout the semester. Included in the ad will be:

Advertisers must advertise in paper weekly in order to post coupons on the website weekly. The advertiser’s coupon must be part of their advertisment printed in the paper. The advertiser must have paid a yearly subscription on GOBLONO in order to place a coupon.

$150 SEMESTER CONTRACT

BUSINESS NAME LOGO PHONE WEB ADDRESS

Advertisers must have paid a yearly subscription for the online directory in order to be in the newspaper.

$10 PER WEEK

REVIEWS, COUPONS, MENUS & MORE!

eat.

play. live. shop.

HOW ARE WE

DOING? VISIT GOBLONO.COM OR FOLLOW US ON

REVIEWS, COUPONS, MENUS & MORE!

eat.

play.

live. shop.

HOW ARE WE

DOING? VISIT GOBLONO.COM OR FOLLOW US ON

Magnets for GOBLONO promotion.

REVIEWS, COUPONS, MENUS & MORE!

eat. play.

live.

shop.

HOW ARE WE

DOING? VISIT GOBLONO.COM OR FOLLOW US ON

REVIEWS, COUPONS, MENUS & MORE!

eat. live. play.

shop.

HOW ARE WE

DOING? VISIT GOBLONO.COM OR FOLLOW US ON

2011 / 2012

dailyVIDETTE

OUR MARKET

CIRCULATION & DISTRIBUTION The Daily Vidette has proudly served the Illinois State University community since 1888. We are the number one source of information to over 25,000 readers, including students, faculty and staff. Our professionally trained staff is committed to providing excellent customer service while meeting your marketing needs.

The Daily Vidette is distributed Monday through Friday. Circulation for Monday-Thursday is 6,000; Friday circulation is 5,000. During summer session, the Daily Vidette will distribute 5,000 copies once a week for seven weeks. Distribution is free and copies may be picked up at over 80 high-trafďŹ c points on campus and in the community.

ILLINOIS STATE UNIVERSITY CAMPUS BOX 0890 CORNER OF LOCUST & UNIVERSITY NORMAL, IL 61790-0890 P 309 438 7685 F 309 438 5211 videtteonline.com

PERSONNEL STUDENT STAFF NELSON HAKA AD SALES MANAGER

MICHAEL ATER AD PRODUCTION MANAGER

ALYSSA SIEGELE EDITOR IN CHIEF

NICOLE MULL BUSINESS MANAGER

dvnrhaka@exchange.ilstu.edu 309 438 8742 dvmater@exchange.ilstu.edu 309 438 2972 dvamsiege@exchange.ilstu.edu 309 438 8745 dvncmull@exchange.ilstu.edu 309 438 5929

92 3.2 62 73

percent of all students have read their student newspaper in the past 30 days.

students is the average pass-along readership for a single copy of the campus newspaper.

percent of faculty members read advertisements in the campus newspaper.

percent of readers say they look at the advertisements in their campus newspaper.

18,254* UNDERGRADUATE STUDENTS

RICK JONES ERIKA WILKERSON BUSINESS ADVISER

ELIAS WRIGHTAM SYSTEMS MANAGER

53 AWARDS WON

rajone1@ilstu.edu 309 438 7688

percent report that they tell a friend about something they saw in the campus newspaper.

percent attended an event as a result of something they read.

percent continued to research products or services online after reading it in print.

percent of all students have used a coupon or special offer they found in the campus newspaper.

Alloy Media + Marketing/MORI Research College Newspaper Audience Study, 2009

2,508*

3,259*

24,021*

GRADUATE STUDENTS

UNIVERSITY EMPLOYEES & RETIREES

TOTAL ISU COMMUNITY

PROFESSIONAL STAFF GENERAL MANAGER

61 55 36 78

WE MAKE SALES.

*2010 Enrollment Figures

I S U S T U D E N T M O N T H LY P U R C H A S E S

emwilke@ilstu.edu 309 438 2689 ekwrigh@ilstu.edu 309 438 8565 GROCERIES $ 935,250

CLOTHES $ 383,500

CELL PHONES $ 350,200

FAST FOOD $ 531,050

ENTERTAINMENT $ 1,008,350

TANNING $ 199,950

HAIRSTYLING $ 158,000

ALCOHOL $ 920,200

IN THE LAST TWO YEARS

THIRD PLACE (ICPA) GENERAL EXCELLENCE BEST OF CATEGORY (CNBAM) DISPLAY AD COLOR FIRST PLACE (CNBAM) BEST / NEWSPAPER MARKETING / PROMOTION PLAN The Daily Vidette is a member of the Associated Press, Associated Collegiate Press, Illinois College Press Association, College Media Advisers, Inc., and College Newspaper Business and Advertising Managers, Inc.

$ 4,500,000 SPEN T BY I SU STUD ENTS PER M O N T H Research Survey Services, Inc., 2004

OUR MARKET

2

12 IN .

3x 4

RATES & SIZES

1/4 PAGE 2x 10

S I Z E M AT T ER S .

DISPLAY AD RATES

DAILY HALF-SEMESTER CONTRACTS

EFFECTIVE JUNE 1, 2011

Minimum Inches Open Rate

$ 12.10

Campus Rate

$ 7.75

Nonprofit Rate

$ 8.85

per issue

per inch

per page. Each column is 11.6 picas wide with one pica between columns. A

5”

$ 9.30

VOLUME CONTRACTS

10”

$ 8.95

20”

$ 8.50

200”

40”

$ 8.00

80”

$ 7.55

$ 8.80

300”

$ 10.25

3,000”

$ 8.65

400”

$ 10.10

4,000”

$ 8.35

500”

$ 9.90

5,000”

$ 8.05

750”

$ 9.65

7,500”

$ 7.65

1,000”

$9.20

10,000”

$ 7.20

DAILY ACADEMIC YEAR CONTRACTS Minimum Inches per issue

Rate per inch

2”

$ 8.70

5”

$ 8.15

10”

$ 7.85

20”

$ 7.30

40”

$ 6.85

80”

$6.40

DAILY SEMESTER CONTRACTS Minimum Inches per issue

Rate

1/8 PAGE 2x 5

6 IN .

2x 3

POPULAR SIZES

full page printed depth (tabloid) measures 5 columns by 16 inches for a total

12 IN 3x4

of 80 column inches. A double truck measures 11 columns by 16 inches for a 1/4 PAGE 2x10

total of 176 column inches.

POPULAR SIZES

1/2 PAGE 5x8

FULL PAGE DISCOUNT

1/4 PAGE 4x5

For a full page advertisement, five columns wide and 16 inches deep, a 10%

PRE-PRINT INSERT RATES

1/8 PAGE 2x5

6 IN 2x3

FREQUENCY DISCOUNT

COST PER THOUSAND

Any display advertisement set to run in two or more consecutive issues without

Front Page Labels

$ 150.00

4 pages or less

$ 150.00

6-36 pages

$ 175.00

a copy change will receive a 15% discount off the open rate or appropriate 2.875” x 2.875”

contract rate beginning with the second day of insertion.

A 5% discount is given for advertisements paid for in advance of publication.

A 10% discount is given for signing a contract for 10 or more inserts per semester. There is a $60 per hour design fee if design of the insert is provided by the Daily Vidette.

$ 375.00

A 10% surcharge is applied for advertising on requested premium space.

2 colors + black

$ 275.00

Premium space is on pages 2 and 3, and must be a 5x8 (40 column inches).

1 color + black

$ 175.00

1 color on double truck

Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd., Peoria, IL 61614, 309 691 8511, 10 days in advance of publication unless other arrangements have been made with the Daily Vidette.

CLASSIFIED RATES

per inch

All display advertising information must be supplied to

Full color

$ 250.00

the Daily Vidette three business days prior to publication.

2 colors + black

$ 150.00

1 color + black

$ 100.00

Day

Deadline

of publication

Realty Inc.

Monday

4p Wednesday

Tuesday

4p Thursday

One Issue

$ 4.75

Wednesday

4p Friday

$ 9.30

2-10 Issues

$ 3.60

4p Monday

5”

$ 8.60

Thursday

11+ Issues

$ 2.50

$ 8.50

Friday

4p Tuesday

10” 20”

$ 7.85

Plain Border

40”

$ 7.25

Centered Lines

$ .55

Per line per issue

80”

$ 6.75

Bold Words

$ .15

Per word

Realty Inc.

city style

city style

APARTMENTS.

S er Service s ustomer Custom C il W llow Trails Wi & Willow

Studio

APARTMENTS.

S er Service s ustomer Custom Cu C il llow Trails W Willow & Wi

309/311 S. Main

Studio

Newly remodeled units with modern design, Granite counter tops, all new cabinets, 42” TV included, wood floors or upgraded plush carpet.

Newly remodeled units with modern design, Granite counter tops, all new cabinets, 42” TV included, wood floors or upgraded plush carpet.

309/311 S. Main

2 Bedrooms

Per issue

Per graphic per issue

FREE

24”or smaller

AD DEADLINE

RESTRICTIONS A full run must be provided. Inserts must be compatible with the size of the Daily Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.

$ 7.20

25”+ Full color

PREMIUM SURCHARGE

PRE-PRINT INSERT DEADLINE

$ 2.05

COLOR

PREPAY DISCOUNT

2”

RATES & SIZES

1/4 PAGE 4x 5

discount will be applied.

Standard Graphics 3

The Daily Vidette is printed on 30lb newsprint stock. There are five columns

$ 9.55

2,000”

SPECIFICATIONS

Rate

2”

$ 10.60

HA LF PAGE 5x 8

Other Remodeled 2 Bedrooms:

105 W. Locust, 111 W. Locust, 106 W. Willow ( new for 2011), 115 W. Locust, & 406 W. Locust.

Friend us on

(309) 454.2338

410 W. Vernon

New remodeled units with huge layouts, modern kitchen with stainless steel backsplash, leather furniture, queen platform beds, stylish lighting throughout, chalk paint walls in bedrooms, washer/ dryer provided. If style plays a part in your life you have to see this unit.

New remodeled units with huge layouts, modern kitchen with stainless steel backsplash, leather furniture, queen platform beds, stylish lighting throughout, chalk paint walls in bedrooms, washer/ dryer provided. If style plays a part in your life you have to see this unit.

4 Bedrooms 104 W. Irving

4 Bedrooms

Exceptional layouts, two full bathrooms, upgrade flooring and furniture packages, washer/dryer provided. SAT TV package, two floorplans to choose from.

Exceptional layouts, two full bathrooms, upgrade flooring and furniture packages, washer/dryer provided. SAT TV package, two floorplans to choose from.

Other Remodeled 4 Bedrooms:

106 W. Willow ( new for 2011), 100 E. Locust, 98 W. Cherry.

www.yarealty.com

2 Bedrooms

410 W. Vernon

311 S. Main, Normal, IL 61761

104 W. Irving

Other Remodeled 2 Bedrooms:

105 W. Locust, 111 W. Locust, 106 W. Willow ( new for 2011), 115 W. Locust, & 406 W. Locust.

Friend us on

(309) 454.2338

Other Remodeled 4 Bedrooms:

106 W. Willow ( new for 2011), 100 E. Locust, 98 W. Cherry.

www.yarealty.com

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RATES & SIZES

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ONLINE

ONLINE

VIDET TEONLINE.COM

GOBLONO.COM

videtteonline.com

Having an online presence is an important part of marketing your business to both new and current customers. The Internet and social media are an integral part of people’s everyday lives. The Daily Vidette offers four online ad spaces on videtteonline.com. Students, staff, parents, alumni and prospective students visit our website daily to read current news, daily blogs and look up answers to sudoku and crossword. Use the spaces we have available to generate traffic to your website, spread awareness about an upcoming event or special or simply to increase brand awareness. During the school year, videtteonline.com averages

45,000 VIEWS PER MONTH.

eat.

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GOBLONO is Bloomington-Normal’s newest online guide to help the ISU community connect with local businesses. Our GOBLONO website is different from any print directory the Daily Vidette has had before. GOBLONO features restaurants, bars, realty companies, movie theaters, hair salons, shopping establishments and even hospitals. Users can search the entire directory, click on keywords or browse through one of four categories: eat, play, live, shop. Each page is a social media tool for users. They are able to view and submit ratings and reviews and then share the page to Facebook or Twitter.

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The newspaper directory will run every Monday throughout the semester.

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GOBLONO COUPONS $ 10 PER WEEK TO UPLOAD A COUPON Advertisers must advertise in paper weekly in order to post coupons on the website weekly. The advertiser’s coupon must be part of their advertisment printed in the paper. The advertiser must have paid a yearly subscription on GOBLONO in order to place a coupon.

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HOMECOMING

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Illinois State’s Homecoming Week is the largest event of the year. Throughout the week,

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30 Repeating series 32 __-di-dah 35 Like worn tires 36 With it 37 “My Fair Lady” flower seller 38 Old vitamin bottle

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because of the rise in housing

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7 Pro __ 8 Arctic jacket 9 Martin and Magdalene 10 Spinning sound 11 Harbingers 12 Many O. Henry endings 13 Farce 21 Express’s opp.

22 Scorches 23 Very quietly, in music 24 Periodic table suffix 28 Old ColorTrak TVs 29 Cholesterolreducing grain

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ACROSS 1 List of options 5 “Get lost!”

10 Capricious notion 14 Informed about 15 Rod Stewart’s ex 16 Parade honoree 17 Sugar and spice product?

18 Turbine part 19 __-Z: classic Camaro 20 Grouch in the army?

23 Upright, for one 25 Campfire leftover 26 Tell stories 27 Small-time hood’s pottery?

31 Hardwood tree 33 Downing St. VIPs 34 Small island 35 Cheeky 36 Accident in a qualifying race?

39 Ford failures 42 “Bad” cholesterol, briefly 43 “The Gold Bug” author 46 Hedren of “The Birds” 47 Family insignia for designer Edith?

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Throughout the summer this paper is handed out to thousands of students attending the Preview Program. This is a fi rst chance to make an impact that will last for years to come!

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CAMPUS * Alumni Services 4 Athletic Study Center / ROTC 5 Atkin Hall / Colby Hall 8 Bone Student Center 9 Bowling & Billiards Center 12 Center for Intercultural Relations 13 Center for Visual Arts 14 Center for Visual Arts Annex 16 College of Business 17 Cook Hall 19 Degarmo Hall 20 Edwards Hall 23 Fairchild Hall 24 Fell Hall 25 Felmley Hall 26 Felmley (Quad) 29 Hamilton / Whitten 30 Haynie Hall 31 Hewett Hall 32 Honors Building 33 Horton Field House 34 Hovey Hall 35 Hudelson Building 36 Instructional Technology & Development Center

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DROP OFF

39 Julian Hall 45 Milner Library 46 Moulton Hall 48 Nelson Smith Building 50 Office of Residential Life 51 Old Union Building * Parking & Transportation Building 54 Professional Development Building 56 Recreation Center 57 Redbird Arena 58 Ropp Agriculture Building 60 Schroeder Hall 61 Science Lab Building 62 Students Accounts Building 63 Student Services Building 66 Turner Hall 68 Vidette Building 69 Watterson Food Court 70 Watterson Front Desk 71 Watterson Tunnel 72 Wilkins Hall 73 Williams Hall 74 Wright Hall

COMMUNITY

DINING

1 707 Liquors (Main St.) 2 707 Liquors (Beaufort St.) 3 Alamo II * Barnes & Noble 6 Budget Liquors 11 Campustown * College Station Apartments 21 Eurotan 22 Express Mart * Fat Jack’s 27 First Site * Heartland Community College 40 Junction Place 47 Movie Fan 49 Normal Library * Quik ‘N Easy 59 SAMI * Stepping Stone 65 Town of Normal * Tuffy Auto Service 67 University Liquors 75 Young America

7 Avanti’s * Bagelman’s 10 Brewe-Ha’s * Chocolatier 15 Coffee Shop 18 Cosi 28 Fusion Brew 37 Jimmy John’s (Main St.) 38 Jimmy John’s (North St.) 41 Latte Time 42 Lunker’s 43 McDonald’s 44 Micheleo’s 52 Papa Johns * Pizza Hut 53 Potbelly 55 Pub II * Schlotzky’s 64 The Rock *Locations not on map

CREDIT TERMS To establish a credit account, an advertiser is required to complete a credit application and prepay until credit has been verified. All credit accounts which have extended billing privileges are allowed 30 days past the billing date to pay the balance in full. If the balance is over 60 days overdue, advertising privileges may be withdrawn until the entire overdue balance is paid. Accounts with an overdue balance may be subject to additional prepayment. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice.

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XXXX

Monday, January XX, 2011

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6

NEWS

Tuesday, February 1, 2011

Daily Vidette

Birth control remains most popular contraceptive Shelley Singler

Daily Vidette Staff Writer

According to the New York Times, research shows that the rates of women using birth control and contraception have slightly increased within the past several years.

The National Center for Health Statistics reported the results after conducting 80-minute interviews with 7,346 women ages 15 to 44. The study took place between July 2006 and December 2008.

According to the National Center for Health Statistics, 61.8 percent of the women interviewed used contraception, up 6.1 percent from statistics collected in 1982.

Seventeen percent were using the birth control pill, up 1.4 percent from studies also conducted in 1982.

Women who used female sterilization also increased to 16.7 percent, up 3.8 percent, and 10 percent of women relied on using a condom, compared to 6.7 percent

Deadline

continued from page 5

Winners will have their art displayed in Hewett and Manchester Halls, the Center for Performing Arts and Milner Library.

The panel of judges has yet to be decided, but members of SGA and UMC along with art professionals will be involved in the judging.

“The art I have received so

in the past.

Despite the changes, male sterilization remains at 6.1 percent.

“It’s typical of what we tend to see in our society. We still talk about pregnancy prevention, that it is still more of the woman’s responsibility … even though I think we tend to see more males coming to the G-spot to get condoms. We are seeing more males taking a responsibility,” Jim Almeda, coordinator of peer education at Health Promotion and Wellness, said.

The studies also revealed that contraceptive use varied by race.

Research indicated that 64.7 percent of white women and 63.9 percent of Asian women used birth control, compared to 58.5 percent of Hispanic women and 54.5 percent of black women.

“Contraceptive use can vary according to cultural and religious beliefs and also relating to access to medical care, which can be dictated by various socioeconomic factors,” Dr. Jean Swearingen, medical director at Student Health

Services, said.

“Mostly it falls back to a lack of access — they can’t afford the health care, they don’t have the health insurance, so it’s more difficult for them to be able to utilize,” Almeda said.

far has been a range of different pieces from photography to oil pastels to sketches,” Trimble said.

“I suggest students should not be shy in sending in their art; this contest is open for anyone.

Even if you are not in art, you can still submit anything you want,” she added.

Submissions should be emailed to Trimble at ajtrimb@IllinoisState.edu.

Common

“Contraceptive use can vary according to cultural and religious beliefs and also relating to access to medical care ...”

Jean Swearingen

Medical Director, Student Health Services

Despite the statistics for different demographics, Swearingen believes the slight increase in usage rates may be due to overall access.

“From my experience, contraception has become much more acceptable and expected. More information about contraception continued from page 1

accommodate the increasing interest in the programs.

The interest has been sparked by greater access offered over the years to national opinion leaders and performers at the top of their craft.

“Cultural dinners have had a great impact on my residents.

Experiencing the dinners has broadened their knowledge of and respect for numerous different cultures. They never realized how impactful this experience would be,” Jenny Cash, senior information systems major and

is available to everyone now,” Swearingen said.

Through Health Promotion and Wellness, the American College Health Association conducts a survey every two years. The survey, called the National College Health Assessment, has been conducted about five times over the last 10 years.

According to the last survey conducted at ISU, most students use birth control at 70 percent with condoms being the second most popular choice at 64 percent.

Other contraceptive forms, such as spermicides, foams, jellies and fertility awareness usage, were all at less than 10 percent.

“Our statistics are similar to what we see nationally. On our campus, the birth control pill and condoms are the two primary forms that most of our students use,” Almeda said.

The next survey is scheduled to be sometime this semester. Unlike the National Center for Health Statistics research, this survey addresses the men as well as women.

resident assistant, said.

All cultural dinners are open to the ISU community as well as the Bloomington-Normal communities. The dinners generally draw up to 300 people.

Cultural dinners take place once or twice a semester and include an address from a keynote speaker, a meal and entertainment specific to the culture being celebrated.

The planning and execution for these events are done not only by University Housing Services professional staff, but also by students in order to encourage the development of leadership skills.

NEWS

Daily Vidette

Quinn

continued from page 3

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“There is a lot of enthusiasm for this bill and a lot of people are excited to see it signed,” Callahan said.

“What Gov. Quinn has said is that this is an important step to improving equal rights for everyone in Illinois,” Callahan said. “Gov. Quinn always says, ‘everybody and nobody left out,’ and that is the idea behind this bill.”

The civil union bill, since it faces little opposition, leads people to wonder about the future of samesex marriage and currently remains a debated issue for legislators, as well as the public.

Tuesday, February 1, 2011

“Some would argue that this is a critical step towards getting same-sex marriages acknowledged, while others would argue that those are very different things and one doesn’t necessarily lead to the other,” Bradley said.

The civil union bill does not cover all benefits that married couples are granted, including federal tax breaks for married couples that are not covered under the state civil unions.

“Couples will be able to end their civil unions in accordance with the Illinois Marriage and Dissolution of Marriage Act. In other words, they can seek maintenance, division of property, allocation of debts, etc.,” McClure said.

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47 TECH ZONE

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14 SCHOONERS

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32 138 E. Beaufort St. Suite A 40 Normal, IL

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37 OSF ST. JOSEPH MEDICAL CENTER

CIRCLE K

300 N. Main Normal, IL

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44 SCHNUCKS MARKETPLACE

27 CAREER CENTER Campus Box 2520 Normal, IL

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16 RECREATION SERVICES

28 BAYBERRY VILLAGE APARTMENTS 619 W. Orlando Avenue Normal, IL

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20

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DIRECTORY LISTING. 路 SURVIVAL GUIDE | 3

BUSINESS LOCATOR. 8 8

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Cook Hall D6 DeGarmo Hall D5 Duffy Bass Field B4 Edwards Hall D6 Energy House B10 Eyestone School Museum C1 Facilities Planning Building F1 Fairchild Hall D4 Feeney Dining Center E3 Fell Hall E5 Felmley Hall D7 Gregory Street Property A1 Gregory Street Complex A1 Hamilton Hall E3 Hancock Stadium C4 Hayden Auditorium D5 Haynie Hall C2 Heating Plant D5 Hewett Hall D10 Honors Program E10 Horton Field House C3 Hovey Hall D8 Hudelson Building B5 In Exchange E8 InfoCentre C6 Instructional Technology and Development Center D3 John Green Food Service Building B6 Julian Hall D8

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Kaufman Football Building C4 Kemp Recital Hall F6 Linkins Dining Center C2 Manchester Hall D10 Marian Kneer Softball Stadium B2 McCormick Hall E5 Metcalf School D5 Milner Library C7 Motorcycle Driving Range A1 Motorcycle Safety Program Office C7 Moulton Hall D7 Nelson Smith Building C1 Office of Residential Life Building E4 Old Union E7 Parking and Transportation Building, Bill Waller B7 Parking Garage, North University Street C6 Parking Garage, School Street F8 Parking Garage, South University Street F4 Parking, Visitor C7 and F4 Planetarium D8 Professional Development Annex D3 Professional Development Building D3 Quad E6 Rachel Cooper D4 Rambo House D5 Recreation Services Building C5 Redbird Arena C2 Ropp Agriculture Building C5

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ILLINOIS STATE UNIVERSITY CAMPUS MAP Schroeder Hall D6 Science Laboratory Building D9 Shelbourne Apartments B10 Southeast Chiller Plant F9 Stevenson Hall E8 Stroud Auditorium B6 Student Accounts Building D2 Student Fitness and Kinesiology Recreation Building (under construction) E4 Student Recreation Building C10 Student Services Building C5 Turner Hall C3 University Galleries F5 University High School B5 University High School Tennis Courts B5 University (President’s) Residence A3 Vidette Building C6 Vitro Center B5 Watterson Dining Center E10 Watterson Towers E9 Weibring Golf Club A2 Westhoff Theatre F6 Whitten Hall E3 Wilkins Hall C2 Williams Hall E7 Wright Hall B2 211 North University Street C5

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To Whom It May Concern:

Robert (Bobby) Chuck has been an excellent addition to our staff at Ka Leo O Hawaii and is a valued asset that we have here. He has been a great person to work with and better person to collaborate with. His cool calm attitude keeps everyone around him level headed and from cracking on production days. He is able to design great ads at the last minute and willing to take direction to a tee when it comes to getting the ad just right for the client.

This year I would love to see Bobby get the designer of the year award, he is

very deserving of such an award. Bobby has continued to take ordinary ads and make them look great. He is a master of hierarchy of information in the ad and is able to put the right size of font and placing for all the information that is needed.

Rarely do we need changes, clients almost always instantly love the ads that he has built and the ad reps all want him to design their ads as well. His willingness to work with others helps keep office morale very high and he is able to get people to understand what he is working with, rather than letting them get upset because something is not possible for newsprint.

Bobby’s skills go beyond just building ads, he was recently promoted to

student design manager. This challenge that he accepted would not be easy but he knew that we needed his help and he is always willing to help where needed.

Realizing the time that is needed and understanding his own constraints he asked to bring on a second design manager to help with the duties. This showed me that although Bobby was willing to take on the new task, but also willing to admit to his short comings of time availability, and now we have been able to train someone else to help carry on the duties after he leaves.

As the student design manager, Bobby has taken time to help develop the

department staff, he is always willing to answer a question or help someone find a way to design something that they could not otherwise handle. He is a mentor, a friend, and a co-­‐worker all in one and it is rare to find someone so steady around the office. Bobby has done amazing work in designing ads, but has also stepped up and designed special elements of the paper as well for double trucks in special issues

and by making special pages for contest. The designs that come from Bobby are unique and get the message across, the student involvement in the design department is reliant upon his positive energy, and we would not be where we are today with out him. I highly recommend Bobby Chuck for Designer of the Year.

Sincerely,

Robert W. Reilly Board of Publications Marketing Director Ka Leo O Hawaii

K A LEO

The Fun Section

T H E

Summer 2011

ALA MOANA BEACH

V O I C E

27

NIK SEU/KA LEO O HAWAI‘I

trees is a rope swing, which some use to launch themselves into the water.

Visitors can also kayak up the river, which is roughly a 15-20 minute trip.

SA N DY B E AC H

Are you an experienced bodysurfer or body boarder? Sandy Beach is a popular spot for the big waves, and draws many locals and college students on the weekends. Even President Barack Obama has been spotted body surfing Sandy’s waves. Although this is a popular spot for bodysurfers, it is highly recommended for experienced swimmers only.

“The attraction is the power of the wave,” said Clyde Hodges in a story by the Honolulu Star-Bulletin. “When I think I’ve got it all together and want to experience powerlessness, I come here.” If you are not an experienced swimmer or bodysurfer, this beach is a nice spot to sunbathe and relax with your friends since most tourists don’t make their way out here.

K A I M A N A B E AC H

Not all of us have access to transportation to get too far off beaches. So what is your option that’s close to campus, yet not as crowded as Waikīkī? At the end of Waikīkī is a less-populated beach called Kaimana, known officially as Sans Souci Beach.

Nick James, a student at UH, rides his moped there from his apartment, which is located a few minutes from campus. “I like this beach because it’s very close to my apartment and has fewer tourists than Waikīkī. It is also a good spot for snorkeling – I once saw a sea turtle there,” he said.

A L A MOA N A B E AC H PA R K

A la Moana Beach Park is perfect for its location because it is close to campus and is easily accessible by bus or bicycle. A la Moana also offers a picnic and BBQ area for the perfect day at the beach. Tyrell Ma‘ae, a resident, born and raised on O‘ahu and a UH student said, “ This is my favorite beach on this side of town.

I like the fact I can BBQ with my friends and it ’s an easy place to have everyone meet up at.” The waves at A la Moana are usually always calm and it is protected by an outer reef. This beach is a favorite for the atmosphere and proximity to campus.

SANDY BEACH

FILE PHOTO

Aaron’s Dive Shop ŭ ŭ ŭ ŭ ŭ ŭ ŭ ŭ ŭ

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K A LEO T H E

Dining Guide

V O I C E

Summer 2011

Cheap from previous page

A N DYĘźS SA N DW I C H E S A N D S MO O T H I E S

2904 East MÄ noa Rd. 808-951-7555 Mon-Thu 7 a.m.-5 p.m.; Fri 7 a.m.4 p.m.; Sun 7 a.m.-2:30 p.m.

This mom-and-pop shop, located next to Starbucks on East MÄ noa Road, has been serving up delectable sandwiches and smoothies for quite some time.

Most sandwiches are under $7 and are made with their homemade bread and a heaping serving of carrots, lettuce and sprouts.

Smoothies cost almost as much as a sandwich (all are under $5), but are refreshing, and your money goes toward supporting a local business. Seating is extremely limited, with cramped space inside and only a couple of tables outside, so request your sandwich to go, and enjoy it elsewhere, like MÄ noa Valley District Park.

BA N G KO K C H E F

2955 East MÄ noa Rd. 808-988-0212 Mon-Sat 10:30 a.m.-9 p.m.; Sun 12 p.m.-8 p.m.

1626 Nu‘uanu Ave. 808-585-8839 Mon-Sat 10:30 a.m.-9 p.m.

Not only is this Thai restaurant five minutes from campus, it is cheap and doesn’t skimp on flavor. The cravings of any Thai food fanatic will be met, with

dishes ranging from Thai green curry to veggie spring rolls.

The ala carte style menu and affordability (with prices ranging from $6 to $8) make it the perfect spot for a casual date. For those who prefer ambiance over the convenience of its MÄ noa location, check them out in Nu‘uanu, where you can sit in a refurbished garage and enjoy your meal.

G RY LT

2764 Woodlawn Dr. 808-988-7832 Mon-Sun 11 a.m.-9 p.m.

Located next to First Hawaiian Bank at MÄ noa Marketplace, this recently-opened restaurant advertises itself as healthy fast food. This is an ideal spot for meat-lovers and vegetarians alike, as the menu caters to both.

Customers can choose from a set menu of salads and sandwiches that range from $6 to $9.

Those willing to dig up an extra dollar can opt to build their own meal, choosing a starch (garlic mashed potatoes, caulif lower mash, or white or brown rice), vegetable (grilled veggies, spring mix, baby romaine or baby spinach) and meat (grilled chicken, steak, ahi tuna, shrimp or tofu). The price may seem a bit steep, but the portions are generous and the ingredients are fresh and locally grown.

ELIKA VIERRA / KA LEO O HAWAI‘I

In addition to their sandwiches and smoothies, Andy’s also offers breakfast, acai bowls and healthy daily specials which can be viewed at their website, www.AndysSandwiches.com.

LE CRÊPE CAFÉ

2740 East MÄ noa Rd. 808-988-8400 Mon-Thu 8 a.m.-6:30 p.m.; Fri-Sat 8 a.m.-7:30 a.m.; Sun 8 a.m.-3 p.m.

French food may seem like it requires a lot of money, but at L e CrĂŞpe CafĂŠ, patrons can have a taste of the finer things without having to pay the price.

Boasting an extensive menu that includes both sweet and savor y crepes, most of their

dishes are under $8.

This little cafe is ideal for those looking for a romantic date on a budget. For dinner, try the Moulin Rouge ($5.99), which is filled with Mozarella cheese, fresh basil and tomato

THE DRIVE-IN: A HAWAIĘťI INSTITUTION Serving a variety of local-style foods from plate lunches to hamburgers, the drive-in is a key part of Hawai‘i’s long tradition of eating cheap. These places aren’t fancy, but locals know the food is good and the price is low. Check out these favorites:

S T. L O U I S D R I V E - I N 3145 Waialae Ave. 808-734-3673

(-".063 BU 30, #PUUPN 1SJDFT Buy, Sell or Trade Your New or Like New Clothes and Designer Bags 1PQVMBS $MPUIJOH #SBOET t %FTJHOFS +FBOT "VUIFOUJD %FTJHOFS )BOECBHT t 4VOHMBTTFT t 4IPFT t +FXFMSZ 449 Kapahulu Ave Suite 104, Honolulu, HI 96815 1I t (MBNSPLIBXBJJ DPN

slices.

For dessert, try something sweet and order the Berry Fabulous ($7.50) or the classic Nutella ($3.99).

The staff is friendly, and will be sure to help anyone overwhelmed by the endless options.

LIKELIKE DRIVE INN 745 Ke‘eaumoku St. 808-941-2515

R A I N B OW D R I V E - I N 3308 Kana‘ina Ave. 808-737-0177

To Whom It May Concern:

I’ve known Bobby Chuck since the beginning of the semester when I started out as an intern at Ka Leo. I see him as a responsible, aesthetically talented, hard working, modest and friendly guy, which is why I believe he deserves to be Designer of the Year.

Bobby is really good at designing ads; when I look at his ads, I get inspired

and admire his work. He is very committed to his hob; sometimes he would stay later, after his shift to continue working on ads to help speed up the production or meet deadlines. When I first started as an intern at Ka Leo, Bobby gave me advice on how to use the tools for the design programs and showed me techniques that I find useful in making an ad. Not only is he my supervisor, but he is like a big brother. In our office I see that everyone else gets along with Bobby and I know that my fellow co-­‐workers agree that he is a talented designer.

I highly recommend Bobby because his hard work and effort put into every ad he designs. His ads make every issue of Ka Leo better. I believe that he is an important co-­‐worker and deserves to be recognized for his talent and dedication.

Thank you for the time to read this reference letter and I hope you will consider making Bobby Chuck your number one choice for Designer of the Year.

Sincerely,

Gabrielle Pangilinan

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Features@ kaleo.org

Page 11 | Ka Leo | Wednesday, Sept. 14 2011

Alvin Park Editor| Maria Kanai Associate

Dining Guide

Shakey’s Pizza Parlor NICK WEBSTER Special Issues Editor Tucked away in Waipahu Town Center is a revival of Hawai‘i food history. The present-day Shakey’s Pizza Parlor opened its doors on Feb. 21. However, the mainland chain had a presence on O‘ahu throughout the 1960s and ‘70s before shutting its doors many years ago.

While I wasn’t alive during Shakey’s heyday, I get the impression that the new location is a decent replica. Upon walking in, the menu is right in front of the door, and the cashier is to the left. After ordering, you get to take a seat at either large booths or long tables. That said, Shakey’s is a great place for large groups.

Behind the seating is a games room, so there’s a bit of a Chuck E. Cheese’s vibe to it – the pizza place brands itself as a family restaurant. However, Shakey’s sells reasonably priced beer, and there are large televisions streaming ESPN all around the seating area, so it feels more grown-up.

As for the food, Shakey’s menu can be broken down into three groups: pizza, poultry and potatoes.

After ordering, diners are given a card to swipe in a small box on the table they choose. This allows the servers to locate the table and bring out the food when it’s ready. The

smallest combo serves 2-3 people and is priced at $22.99, so you can expect to pay $8-12 per person.

The pizza is a slice above standard fare. I ordered the pan pepperoni. At first glance, it slightly resembles Pizza Hut’s pan pizza. However, at first bite, even first touch, it’s noticeably better. The pizza is similarly shaped, but if you’ve ordered a lot of Pizza Hut in your days, you know the middle can sometimes be soggy, whereas Shakey’s is solid throughout. The best part for me was the sauce, as it’s the sweetest I can remember having. After four visits, I find myself craving Shakey’s more than any other pizza.

When you order a combo, it typically comes with either chicken strips or wings, but the real highlight of Shakey’s is the oven chip-style potatoes they like to call “mojos.”

They’re lightly seasoned and have been perfectly cooked every time I’ve visited. Lay’s potato chips dare their consumers to eat only one. If you’re able to pass that test, Shakey’s mojos could serve as a final challenge.

Location: 94-060 Farrington Highway #D3, Waipahu Hours: Sun-Thu 11 a.m.-10 p.m.; Fri-Sat 11 a.m.-11 p.m.

Phone number: 808-677-1919 Website: http://shakeyshawaii.com Pr ice ra nge: $ 8 -1 2

REG. CHEESEBURGER, FRENCH FRIES AND A 20 OZ. DRINK

LOCATED ON CAMPUS, IN THE STAN SHERIFF CENTER

NICK WEBSTER / KA LEO O HAWAI‘I

Shakey’s offers classics like pan pepperoni (above) and specials with ingredients that range from alfredo to pineapple.

CHICKEN FRIED NOODLES MINI $4.99 • REGULAR $6.90

COMES W/FREE 20 0Z. DRINK

HALLOWEEN ISSUE About Ka Leo

Since 1922, Ka Leo O Hawai‘i has been serving the University of Hawai‘ i at M‒anoa campus. Ka Leo is student-run and provides readers with campus and lcoal news, feature stories, sports coverage, and more.

Advertising in Ka Leo is an easy and effective way to reach a readership of more than 26,000 students, faculty, and staff. The team at Ka Leo Advertising is dedicated to serving your needs efficiently and professionally. We look forward to working on ad campaigns that will help your business

At the end of October is a day that is reserved for the other personality in all of TION

us, that is right; Halloween. When everyone gets the chance to be someone else Subscriptions and let’s not forget eat enough candy to be sick. UH students and faculty will s of Ka Leo are available Annual subscriptions (102 ughout campus. Should issues) mailed first class every where to go, what to see, and whom to scare this hallows eve, re specialneed tearsheets foradvice publication dayon is $85.00 of of publication, plese or mailed weekly is $60.00. hem as you place your Semester subscriptionsso are also be ready to let them know where to go first

heets

wise display advertising s are mailed at the end onth with the invoice. d tearsheets or full issues e requested when placing er.

ments

available (46 issues in the Fall, 45 in the Spring) mailed every publication day is $50.00, or mailed weekly is $35.00.

The Ka Leo will be putting out our Halloween Issue on Friday 10/24 to help our UH community know what is going on for the weekend. So don’t be scared about this years big turn out, just let the zombies, know where to go.

Column Widths

ising must be paid for e (cash, check, Visa, rd) unless credit has blished with the Board ations. Once credit has blished, pyment in full hin 30 days of invoice unpaid balances are finance charge of 1.5% h. Payment past 60 days bject to collection.

„

1 Column . . . . . . . . 1.84

„

2 Column . . . . . . . . 3.805 „

‒ UH Manoa Demographics 20,500 Students 69% Undergraduate 31% Graduate

Ka Leo Special 3 Column . . . . . . . . 5.77

„

4 Column . . . . . . . . 7.735 „

5 Column . . . . . . . . 9.7

6,000 Faculty & Staff

Advertising Rates 40% age 21 and under 22% age 22-24 17% age 25-29 21% age 31+

Average Age : 25.5 years old

1⁄8 page in Halloween Issue $93.60 Monthly Discretionary

All ads created by Ka Leo graphic designers are the rights of Ka Leo, and are not allowed to be used without prior permission for other promotions. all ads will be proofed to the client for review before being published, unless otherwised noted by the client.

Spending by Students :

$322.00 (WAUPM) 1/4 page in Halloween Issue $187.20

1/2 page in Halloween Issue $390 Visit www.kaleo.org for

additional information.

Feel Full Page in Halloween Issue $741 free to contact us with any

additional questions that We will also be running an online display ad special:

you may have. We appreciate

youronline interestads in advertising For only $30 a week you can get on our with Ka website in all three diplay sizes. This is aLeo! great way to reach additional students and faculty members.

Includes Free Full Color and Free Ad Design 2011 Deadline 10/17/2011 at 2012 4 pm Ad materials deadline One Week Prior 4 pm Contact your Ad Rep today: Ka Leo Advertising 2445 Campus Road Hemenway Hall 107 Honolu, HI 96822 advertising@kaleo.org p. 808-956-7043 f. 808-956-9962 ad manager 808-956-3210

Celebrating 90 Years of Tradition

Features@kaleo.org | Alvin Park Editor |Maria Kanai Associate

Page 7 | Ka Leo | Wednesday, Oct. 12 2011

Features

CHASEN DAVIS/ KA LEO O HAWAI‘I

What a country’s porn says about gender equality

YUK A J. POLOVINA Contributing Writer

WWW.KALEO.ORG

Each country has its own unique taste in porn, but a nation’s most popular x-rated images may also tell us about that society’s level of gender equality.

Dana Arakawa, a University of Hawai‘i at Mānoa Ph.D. student in psychology, led a group of 12 undergraduate research assistants to study whether cross-cultural differences in gender equality are reflected in porn.

Arakawa used the United Nation’s Gender Empowerment Measure (which rates 93 nations on gender equality) to look at three countries spanning the spectrum: Norway (1), the U.S. (15) and Japan (54).

About 300 popular, frequently consumed pornographic images were selected from each country. Of these, 60 per country were randomly selected for investigation, totaling 180 pornographic images.

The original angle of the study was to look at the disempowering aspect of porn across cultures. However, Arakawa said, “because of my positive psychology interest, my take on it was that we should also look at empowering parts of this research question.”

U.S. cultural dialogue around sex tends to focus on the negatives, such as censorship, abuse and violence, but Arakawa hoped to approach the sensitive topic in a different way.

“There was a sex-positive movement in the 1960s where people did start to look at this issue more positively. But it was more from a philosophical point of view and not from a research-based perspective,” Arakawa said.

To overcome the lack of empirical work on the empowerment aspects of porn, Arakawa developed her own 21-item scale to assess positive aspects of pornographic images.

The scale looked at the opposite features of disempowerment, such as if the woman is phys-

ically unrestrained (in a neutral pose), average or above average weight, or looks natural (with cellulite or wrinkles). But, Arakawa warns, “Opposite of negative isn’t always positive.”

And her research found just that. Norway had more porn depicting female empowerment compared to the U.S. and Japan, but at the same time, all three countries had equally demeaning images. In these countries, more gender equality did not necessarily translate into less degrading porn.

Arakawa speculated that “in countries where it is more balanced and equitable, we think that both types of porn [empowering and disempowering] will flourish. Pornography will always include material that is degrading to women in some way. But in Norway, it did include more examples that would show an empowerment side [of porn] too.”

The study found that mainstream x-rated images in Norway represented a greater spectrum of body types. The standardized ideal was not restricted to one that is young, thin and small.

Women in mainstream Norwegian porn were not only varied in body type, but represented more natural features and poses. In the U.S. and Japan however, young women with thin, surgically modified bodies and flawless

skin represented societal ideals of perfection.

This study is unique in that while the overwhelming research on explicit images has looked at porn through a negative lens, Arakawa’s research sheds more light on how porn can be analyzed through an anticensorship and pro-sex perspective.

Traditional anti-porn arguments often attempt to form causal relationships between sexually explicit images and violent behaviors, and focus on how it is produced and consumed in a way that is abusive to women. But Arakawa’s study may lend itself to the argument that not all porn is inherently harmful.

As for future research, Arakawa is not sure if she will continue to explore gender equality, porn and culture, but she acknowledges the importance of the topic.

“You can’t just know the positive by just studying the negative,” she said. “The positive is something to look at in its own right … people rarely talk about how sex is natural. It’s a big part of everyone’s life, but we rarely talk about the positive aspects of it.”

Arakawa’s study is currently being published in the International Journal of Intercultural Relations under the title “Are variations in gender equality evident in pornography? A cross-cultural study.”

i

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Features@kaleo.org | Alvin Park Editor |Maria Kanai Associate

Page 9 | Ka Leo | Monday, Nov. 21 2011

Shopping Guide

Unique boutique gifts ISABELLA H ASTINGS Staff Writer When looking for a gift that nobody else will have, Christmas shopping at boutiques is a safe way to ensure a creative present. Not only will it bypass the hordes of Christmas shoppers, but it is also an easy way to make sure that the person you are shopping for doesn’t receive the same gift from someone else.

SoHa Living Address: Kahala Mall, 4211 Wai‘alae Ave, Suite 1390 Phone number: 808-591-9777 Hours: Mon-Sat 10 a.m.-9 p.m.; Sun 10 a.m.-6 p.m.; Black Friday 8 a.m.-9 p.m.

Website: sohaliving.com SoHa, or South of Hawai‘i, is a locally owned and operated store that’s perfect for fi nding everything from dorm room decor to great gifts for the family. SoHa is well-stocked with all college must-haves, including piggy banks adorned with sassy slogans for $9.80 and dining table tennis kits for $26.50. Although the store specializes in home design, SoHa has its fair share of gag gifts, such as the Deluxe Dental Disasters Kit for $7.80, a collection of crooked dentures perfect for giving parents a scare when going home for the holidays.

It also offers easy gifts for everyone to enjoy, such as an array of Hula Girl Coffee pancake and waffle mixes made in Kīhei, Hawai‘i, for $10.80, which would be perfect with the Upcountry Maui Lilikoi Syrup for $9.80. Small gifts for moms are local soaps and lotions, or the Sea Shell Salt and Pepper Shakers for $10.80 each. If you’re gift shopping for a roommate, bring a bit of the beach into the dorm room with Sea Shell Curtains, ranging from $26.80 -$65.80.

Whether you’re shopping for college friends or family, SoHa has something for everyone.

Cookies C lothing Co. Address: Hyatt Regency Waikiki, 2424 Kalakaua Ave. Phone number: 808-922-2665 Hours: Sun-Sat 9 a.m.-11 p.m.; Black Friday: regular hours Website: cookiesclothingco.com Cookies Clothing Co. is a locally-owned boutique that is great when shopping for a trendy girlfriend. With an array of selections from casual clothing to evening wear, as well as countless accessories to match the clothes, it is easy to fi nd a last-minute gift. With all merchandise priced affordably, ranging from $7 bandeaus to $60 bags, Cookies is designed for the college student on a budget. Little gifts, such as key chains from $16-$29 and rings at $16-$18, are perfect for surprising a friend or family member. With clothing suitable for women of all ages, Cookies takes away the hassle of going from shop to shop trying to find a gift for everyone. If you’re shopping for skirts, dresses, bags or jewelry, Cookies has a little of everything.

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Features@kaleo.org | Alvin Park Editor |Maria Kanai Associate

Page 7 | Ka Leo | Wednesday, Dec. 7 2011

Features CHASEN DAVIS/KA LEO O HAWAI‘I

2011

Manoa Experience

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I HAD TO MAKE A DECď ‰Sď ‰ON. IT WAS Kď ‰ND OF Lď ‰KE THE SCENE ď ‰N THE ď ?ATRď ‰X WHERE ď ŽEO MUST DECď ‰DE WHETHER OR NOT HE WANTS TO LEAD Hď ‰S NORMAL Lď ‰FE OR LEARN THE TRUTH ... ď “HOULD I TAKE THE BLUE Pď ‰LL AND HAVE A NORMAL DAY? ď ?R SHOULD I TAKE THE RED Pď ‰LL AND GO ON THď ‰S CRAZY ADVENTURE? ď ”HE ANSWER WAS Sď ‰MPLE. chance to win anything,â€? he said. “I thought my entry was kinda ‘meh’ compared to all my other classmates’ entries. When I received the call that I was a winner, I just laughed.â€?

The story is humorous, but Rayo still thinks it says something important about life at the University of Hawai‘i at MÄ noa. “My story is based off an experience where I was hesitant about going, but eventually gave in and

had a great time,â€? said Rayo. “I guess what I’m trying to say is that you shouldn’t be so hesitant about these sort of things. “In my opinion, a huge part of the MÄ noa Experience is interaction with other students, so you might as well meet new people.

Who knows – you might make a new friend or deepen old friendships, [which] ultimately provide a huge pillar of support in your college life.�

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Virgel Rayo, one of the runners-up of the MÄ noa Experience Arts Competition, wasn’t exactly inspired to enter. “Believe it or not, I was kind of forced into submitting an entry by my creative writing teacher,â€? said Rayo in an email interview. “It was actually a midterm for that class, and every student had to submit theirs into the contest.â€?

Rayo’s submission was a short story chronicling a day’s experiences (complete with trafďŹ c, skipping class to have an adventure, and zombie ninjas), illustrated in the margins with stick ďŹ gures demonstrating and commenting on the narrative. Rayo described his entry as “one of the many crazy stories I have – in the form of a grammatically inaccurate short story, complete with poorly drawn stick-ďŹ gures.â€?

Regardless of technical skill, the stick ďŹ gures bring the story to life and add humor. Rayo initially wrote the story alone, but felt it was incomplete. He began casually doodling on the original, and was so inspired that he started a new version that incorporated his drawings. “I felt like the reader wasn’t just reading my story, but we (the stick ďŹ gure version of my friends and I) were telling the story to you. We’d make sly comments about the stupid things we did, as well as poke fun at each other,â€? said Rayo. “It’s like how you would hear a story from a friend, except in story and art form, which I thought was pretty cool.â€?

Even after adding illustrations to his story, Rayo didn’t expect his entry to make the cut. “Honestly, I thought I had no

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Page 5 | Ka Leo | Monday, Aug. 29 2011

Features@kaleo.org | Alvin Park Editor |Maria Kanai Associate

Features The fight for the fallen fig tree

Hey!

UH Students FILE PHOTO / KA LEO O HAWAI‘I

A year following the destruction of the comose fig tree on campus, activists are pushing to prevent a reoccurrence.

ISABELLA H ASTINGS Contributing Writer Patricia Matsueda, a lecturer in the University of Hawai‘i at MÄ noa Department of English, recalls marveling at the nearly 100-year-old ďŹ g tree that was situated near Campus Center a year ago. Now, instead, piles of dirt and rubble occupy the site as Campus Center renovations are underway. “The beautiful tree is being replaced by something that they don’t really need,â€? said Matsueda, who was one of the leading activists circulating a petition against the destruction of the tree last year.

The tree was removed to make room for the new recreational center as part of the second phase of the Campus Center Renovation and Expansion Project.

The tree was planted by Joseph Rock, the ďŹ rst ofďŹ cial botanist of Hawai‘i, and UH MÄ noa’s ďŹ rst botanist. The comose ďŹ g tree was part of the Heritage Collection of trees that Rock planted on campus nearly a century ago.

But a year after the tree was cut down, a small coalition of activists, including Matsueda, have plans to prevent the destruction of historic campus trees in the future.

Other members of the effort

include Jennie Peterson of the Hawai‘i Nature Center, The Outdoor Circle (a local grassroots organization aimed at preserving local land), and former UH botany major Adam Williams.

Williams, an undergraduate at the time, started the petition to save the tree last year. When Matsueda saw what he was doing, she emailed him to ask what she could do to help. Together, they managed to get nearly 2,000 signatures protesting the removal of the tree.

But their efforts were unsuccessful. “Why didn’t the UH MÄ noa administration and the Campus Center Board respond to the wishes of 2,000 people ... to save the tree?â€? Matsueda said.

Still undeterred, the activists are now taking their ďŹ ght to the Hawai‘i State Legislature. They hope to pass a resolution that will mandate that UH MÄ noa “catalogue all trees of historical valueâ€? and prevent the university from destroying similar trees in future construction projects. “The efforts to prevent the destruction of trees on campus are ongoing, and are going to involve the Hawai‘i State Legislature,â€? said Matsueda.

Though the resolution did not pass in this year’s session, the group is still determined to introduce the resolution again next year. “It’s been a really interesting experience,� said Matsueda. “Even though the resolution did not pass, we are not going to give up. We can always try again – and we will try again.�

Matsueda and her colleagues have also started a blog to preserve the memory of the comose ďŹ g tree, as well as keep people updated on local, national and international efforts to save threatened trees. “We set up a blog to make people aware of trees in Hawai‘iâ€? said Matsueda. “The blog is the way in which we are remembering the tree and keeping alive the beauty of the tree.â€?

Along with commemorating the comose ďŹ g’s memory online, a ceremony was held on Martin Luther King Jr. Day. A small group of people gathered at the tree’s former site. “I cannot imagine how a rec center can compare to this irreplaceable treasure with its ability to enhance life in a deeper way,â€? said Peterson at the ceremony. “Now cut, it cannot be replaced.

Not in our lifetime or our children’s will we experience a nearly 100-year-old comose ďŹ g.â€?

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have teamed up to give you a chance to win a brand new moped AND A $500 CHEVRON GAS CARD AT THE CHEVRON SPONSORED BYU FOOTBALL GAME. This Fall the Ka Leo oďŹƒce will be taking used ticket stubs to sign up students for the Punt, Pass and Kick event.

We will also have sign ups at our Ka Leo table at stadium, for those of you using your UH I.D. to enter games.

First opportunity to sign up is 9/3/11 at the UH vs. Colorado game, or bring your used ticket stub to our office at Hemenway Hall.

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