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3/28/11

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ASHLEYSHIN TEXAS CHRISTIAN UNIVERISTY

student MEDIA texas christian university

Media Kit

2011-2012

dear advertiser, The #1 place to go for a student perspective on news, sports, and campus events, the award-winning TCU Daily Skiff is the only paper designed specifically for the students, faculty and staff of Advertising is Texas Christian University. As an advertiser, this is available in the the premier place to reach this lucrative audience. following tcu More than 73% of college students look at ads in Student media: their college newspaper.* • TCU Daily Skiff • TCU 360 • TCU News Now • Image Magazine • KTCU

First published in 1902, sponsored and partially funded by the University since 1927, the Daily Skiff is distributed every Tuesday through Friday during the fall and spring semesters. Newspapers are distributed free in over 50 locations on campus and in several locations near campus. In addition to the Daily Skiff, we offer a full range of student media to reach your audience. Student based media provide the most effective advertising method to deliver your message to the college market – young, fast-paced and on the go.

*AM+M 2008 College Newspaper Audience Study Conducted by MORI Research

TCU

STUDENT MEDIA

of TCU students read the Daily Skiff

*Largen Consulting 2007 *Institutional Research 10-50-1 (9/8/10)

on shelter

$678,000 on clothing

at bars & clubs

$226,000 on car repairs

• 2,200 incoming freshman • 48% of students living on campus • 1,850 faculty and staff • 9,142 total students

$351,000

Demographics

$803,000

$1.5 million in restaurants

$2.6 million on groceries

Each month the TCU community spends:

spending patterns

% 92

calendar

August 2011

fall 2011

1 7 8 14 15 21 22 28 29

2 9 16 23 30

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5 12 19 26

6 13 20 27

2 3 9 10 16 17 23 24 30 31

4 11 18 25

November 2011

October 2011

September 2011

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6 13 20 27

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1 8 15 22 29

2 9 16 23 30

3 10 17 24

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5 12 19 26

spring 2012

4 5 6 11 12 13 18 19 20 25 26 27

7 14 21 28

1 8 15 22 29

2 9 16 23 30

5 6 7 12 13 14 19 20 21 26 27 28

1 8 15 22 29

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6 13 20 2 7

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S M T W R F S 3 1 2 3 4 5 6 8 9 10 11 12 13 10 17 15 16 17 18 19 20 24 22 23 24 25 26 27 29 30 31

May 2012 S 7 14 21 28

6 7 13 14 20 21 27 28

February 2012

April 2012

March 2012

December 2011

January 2012

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

4 11 18 25

5 12 19 26

August 23 Back to School September 2 Football Preview September 23 Family Weekend October 7 Guide to Fort Worth October 21 Homecoming November 4 Basketball Preview November 18 Holiday Gift Guide December 2 Graduation

special sections

2011

2012

January 18 Welcome Back January 27 Spring Sports Guide February 10 Valentineâ&#x20AC;&#x2122;s Day February 24 Health, Beauty, Fitness March 9 Out on the Town March 30 Frog Fashions April 27 Graduation May 4 Orientation

daily skiff

Single Ad Discounts

Standard Rates $125.25/day $462.75/week

2x3

$50.10/day $185.10/week

6x1

$50.10/day, $185.10/week

6x2

$100.20/day $370.20/week

1x3

$25.05 /day $92.55 /week

2x5 1x5 $41.75 /day $154.25 /week

$83.50/day $308.50/week

$66.80/day $246.80/week

2x2

$156.00/day $624.00/week

$7.20 per column inch for a full page ad.

Semester Volume Discount

Pick-Up Rates

2x4

1/4 page 3x6.5

$8.00 per column inch for any single ad 19 inches or greater (1/4 page).

Open Rate: $8.35 per column inch On-campus Rate: $7.50 per column inch National Agency Rate: $9.60 per column inch

3x5

$7.50 per column inch Run your ad on Tuesday at the open rate ($8.35 pci) and run the same ad Wednesday, Thursday, and/or Friday for only $7.50 pci.

Accumulate 150 column inches in a single semester and pay $7.20 per column inch for all ads purchased during the semester.

* Only one discount applies. Minimum ad size is three column inches. * Deadline to submit insertion orders for ad space is four days prior to publication.

$33.40/day $123.40/week

Full Page $540.00/ day $2,160.00/ week

Center Spread $1,080.00/day $4,320.00/week

Half Page 6x6.5

$312.00/ day $1,248.00/ week

Color Rates

Using color in your ad will catch the reader’s eye, increase readership of your ad and bring more customers to your business. The Daily Skiff offers you a wide array of color choices any day of the week. A color ad gets noticed 60% more than a B&W ad.

Standard: Black & White

Spot Color: $95 per color

Full Color: $295

Display Column 1 Column: 1.64”

2 Columns: 3.39”

3 Columns: 5.14”

Classified Ads

Sponsor a daily puzzle. These are popular spots in the Skiff and advertisers can have their business name right next to them. A 2 column by 2 inches ad above these will be preceded by “Today’s puzzle sponsored by...”

Available to view in print & online at dailyskiff.com/ classifieds. Ads are sold per word, per day. Place your ad at dailyskiff.com/classifieds. No refunds for cancelled classifieds. 35¢ per word per day 45¢ per bold word per day

Sudoku, Crossword, or Pathem: $668.00/month

Web only enhancements available.

Sticky Notes

Religion Directory

Make your business stand out—full color stickers are placed on the front page of the paper. Once design is approved, allow two weeks for first Sticky Note insertion. Each Sticky Note order requires three insertion dates.

Publish your religious services and programs every Friday during the fall and spring semesters, with exceptions of Thanksgiving and Spring Break. The directory is published the Thursday before Good Friday in the Spring.

10,500 Sticky Notes $1,150/three insertions

$195/semester

Front Page Ads

Preferred Placement

Maximize your exposure—be the first ad seen on the cover. Front page ads are 6 columns by 2 inches. Full color is included.

For an extra 25% of the cost of your ad you can choose the placement of your ad (excludes front and back pages). Subject to availability.

specialty ads

Puzzle Sponsorship

$500/insertion

Free Standing Inserts Deadline is two weeks prior to publication. Insertion orders must be accompanied by two copies of the inserts for approval. Printing of the inserts is the advertiser’s responsibility and must reach publisher one week in advance. Send inserts to: Texoma Web Offset 1908 N. Weaver Gainesville, TX 76241 800.683.0496

$100/thousand 3,500 inserts Total: $350

Sizes (actual width) 4 Columns: 6.89”

5 Columns: 8.64”

6 Columns:10.39”

multimedia

KTCU

KTCU is a non-commercial, college radio station that is primarily run by TCU students. They have recently created an iPhone application that allows listeners to tune in from their phones for free. Because KTCU is a non-commercial radio station, the Federal Communications Commission restricts what information may be used in underwriting announcements: • • • • •

Underwriters must be identified by name in the message The message is meant to be informational only The message can contain factual information about underwriters’ products or services The message may contain address, telephone number, website No inducement to buy

Advertising Rates:

Underwriting Announcements: $20 per 15 second spot Program Sponsorship: $25 per 1 hour of programming Sports Package: $200 per game, 6 announcements Discounts: 10% discount applied to radio spots when bought in conjunction with print advertising. Minimum print purchase is required.

Image Magazine

Image Magazine aims to feature corners of campus you may not have noticed before and delves into issues that really matter to TCU and the surrounding community. Image features campus profiles, Horned Frog sports, Fort Worth hot spots and much more. You will find it all in the pages of Image Magazine.

Advertising Rates:

Back cover: $500 / per issue Inside Back Cover: $350 / per issue Inside Front Cover: $350 / per issue half page: $200 / per issue quarter page: $100 / per issue

TCU 360

Advertising on TCU360.com expands your reach to the TCU community. Students, faculty, staff, alumni and parents alike look here for the latest news, scores, and happenings for Horned Frogs everywhere.

Rates/Sizes/Placement: a.

a. LEADERBOARD (728x90 pixels) $500/month b. BANNER (468 x 60 pixels) $350/month c. MEDIUM RECTANGLE (300 x 250 pixels) $300/month d. BUTTON (Home page only) (120 x 60 pixels) $100/month

E-EDITION BANNER Our E-edition is an email version of news content from TCU 360 that subscribers receive each day of publication in addition to when there are any breaking news updates. 468 x 60 pixels $400/month

To Place Online Ads:

Format artwork: GIF, JPEG, and Flash formats only; animation is acceptable, but no audio Submit: Put it on a disk or email to skiffads@tcu.edu Link: Provide the URL of the page you want linked to your ad We can design your ad at no additional cost. If the ad has already been designed, it must have click-through URL embedded.

TCU News Now

TCU News Now is an award-winning student-produced newscast from the Schieffer School of Journalism. Newscasts run on a continuous loop three times an hour on all televisions on campus on TCU Cable Channel 24 with new broadcasts released every Thursday. Shown over 2,000 times/month $100/month

Restaurants with Skiff racks

Potbelly Sandwich Shop Red Cactus Dutchâ&#x20AC;&#x2122;s Einstein Bros. Bagels Buffalo Bros. Academics

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Administrative Athletics

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distribution locations

Distribution Locations

Newspaper racks are located in Academic Buildings and Resident Halls in over 50 locations on campus.

Housing Student life Other

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CONTACT INFORMATION

Advertising Design

UPS Mailing Address: TCU Daily Skiff 2805 S. University Dr. Moudy Bldg. South, Room 211 Fort Worth, TX 76129

Advertising Submissions

Mailing Address: TCU Daily Skiff TCU Box 298050 Fort Worth, TX 76129

Phone: 817. 257.7426 Fax: 817.257.7133 E-mail: skiffads@tcu.edu www.advertising.dailyskiff.com

Payment Information

New advertisers are required to pay in advance for all advertising. Advertisers who want monthly billing should request and complete a credit application. Credit will be extended only at the discretion of the business manager. We accept cash, checks and credit cards (MasterCard, VISA, American Express and Discover).

The Daily Skiff has a qualified staff of ad designers to create unique ads for your business. Any ads produced by a Daily Skiff designer become property of the TCU Daily Skiff and cannot be reproduced in any other medium or publication without prior written consent.

Email advertising information and display ads to skiffads@tcu.edu. Include your contact information and phone number in the body of your email when sending an electronic file. Files can be accepted with all images and fonts embedded in JPEG, PDF, PSD, INDD, and AI formats. JPEG and some PDF formats cannot be edited. All images must be 300 DPI for clarity. Images downloaded from the web are not acceptable. Deadline for submission of advertising material is four business days prior to publication. No original artwork, photographs or other advertising materials will be returned unless accompanied by specific instructions.

PUBLISHER POLICY Please mail proper payment to: TCU Daily Skiff Advertising TCU Box 298050 Fort Worth, TX 76129

Publisher may reject copy that does not conform to editorial policies and may label certain ads with the term â&#x20AC;&#x153;advertisement.â&#x20AC;? Publisher is not bound by ad placement requests. All new advertising accounts are to be paid in advance. Payment terms are available to customers with established credit at the TCU Publications Office. Publisher is not responsible beyond the cost of an ad for production or scheduling errors. Such errors will be corrected in print on the same page where the ad carrying the error originally appeared, as soon as possible following the discovery of the error. All advertisements containing alcohol promotions will carry a disclaimer. The alcohol promotion must be secondary to non-alcohol portion. The TCU Daily Skiff is a student publication sponsored by the Texas Christian University Schieffer School of Journalism. TCU is a 501 (c)(3) non-profit institution and is an equal opportunity, affirmative action institution.

Friday, October 7, 2011 www.tcu360.com

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Map to FORT WORTH 7th St.

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TCU Berry St.

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www.tcu360.com Friday, October 7, 2011

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Wednesday, November 30, 2011 www.tcu360.com

ACADEMICS

Professors utilize different plagiarism prevention methods “I use Turnitin as a teaching opportunity.” As the end of the semester

By Lyndsi Hardin Staff Reporter

and due dates for final papers approach, professors are taking steps to prevent plagiarism in students’ work. Doctoral Fellow Lynda Davis, who teaches composition and women’s literature, uses turnitin.com to check for plagiarism. When using Turnitin, Davis said she uses site settings that allow students to see the plagiarism report when they turn in an assignment. If the report shows a problem with plagiarism, students have the opportunity to edit their assignment and resubmit it before the deadline, she said. The exception to this rule is if a student submits someone else’s work. Students knowingly submitting work that is not their own is different than “accidentally plagiarizing” a few sentences or a paragraph from the Internet, Davis said. “I use Turnitin as a teaching opportunity,” she said. Although many professors

Lynda Davis

Composition and Women’t literature doctoral fellow

in the English department use Turnitin, Charlotte Hogg, associate professor and director of composition, said she does not because she thinks it sends a message to students that they are expected to plagiarize. However, Turnitin can have a productive use in teaching students how to cite correctly, she said. “I think that having it there at the beginning is sort of problematic because it can suggest to students that we assume they are going to cheat, and I don’t want to make that assumption,” Hogg said. She said she uses other ways to detect and prevent plagiarism in her students’ work. She sometimes detects plagiarism by copying and pasting part of a student’s paper into a search engine.

Hogg said she also uncovers plagiarized work by talking to other professors. If a student’s work shows a different writing style than usual, she will discuss it with other professors who will often recognize work that has already been turned in by another student, she said. Professors can prevent plagiarism by structuring their classes so that drafts are turned in throughout the writing process, Hogg said. Allowing students to generate topics they are truly interested in and teaching them how to research properly also prevents plagiarism, she said. Linda Hughes, professor of literature, said she can detect plagiarized work by paying attention to her students’ writing styles. “You can hear when it’s not the authentic voice of the student,” Hughes said. Hughes said she crafts her assignments so it is not easy for students to buy a paper online or complete the assignment without doing some original writing. She said she does not

PHOTO ILLUSTRATION BY MATT COFFELT

Professors use different methods to detect plagiarism including online resources and asking fellow professors about students’ work.

feel the need for Turnitin because she teaches upper-level courses with a more mature group of students. Ginny Gould, a senior advertising/public relations major, said she planned her senior project around the topic of plagiarism. Gould created the Anti-Pla-

giarism Campaign, a project aimed at implementing a policy of using Turnitin in all Schieffer School of Journalism classes. However, Gould said she first wants to find out how students feel about Turnitin. Gould started a survey for students to share their opinions on the matter. Students can ac-

cess the survey through the end of the semester by following a link or scanning the QR code on posters located around Moudy South. “Basically, it gives us insight on what students think about plagiarism and whether we should implement this system,” Gould said.

Tuesday, November 29, 2011 www.tcu360.com

COMMUNITY

Former student, fallen solider nominated for award By Lexy Cruz

TCU 360 Associate Editor

and Jennifer Retter Staff Reporter

Kay Bailey Hutchison, Texas’ U.S. Senate representative, nominated a former TCU student for the Dallas Morning News Texan of the Year. Benjamin Schmidt, a for-

mer student and fallen Marine, left TCU after three semesters to serve in the Marines in 2007. Schmidt was killed by “friendly fire” in Afghanistan on Oct. 6, according The San Antonio Express-News. Schmidt set up his life insurance money to go toward a TCU scholarship if he did not return from combat.

“This scholarship represents all that is good about our country,” Lt. Col. Christopher Talcott, chair of the military science program, said. “We can go to college, we have the freedom to be and do what we want to do.” The Benjamin W. Schmidt Memorial Scholarship is open to graduate history students

with a minimum 3.0 GPA and a history of community involvement, Samantha Suttle from the Donor Relations office said. Hutchison wrote in her nomination letter to the Dallas Morning News: “Ben Schmidt, in life and death, exhibited those qualities we treasure as Texans -

bravery, resilience and vision. His legacy of selflessness and valor will live on in those who are enhanced through his scholarship and inspired by his story to give back to our country.” According to the Dallas Morning News, the editorial board will select “a Texan (or Texans) who has had uncom-

mon impact – either positive or negative – over the past year.” Recommendations ended Nov. 27. To donate to the Benjamin W. Schmidt Memorial Scholarship Fund, send a check to the university with the scholarship name in the memo line or call the Donor Relations office.

TECHNOLOGY

Social media sites offer health and wellness advice to students By Emily Agee Staff Reporter

Shawn Redd had played baseball until his second year of college. After he quit playing in 2006, he experienced a 35-pound weight gain. Since then, Redd has been working to lose the weight with a trainer and social media. Organizations who provide health and wellness tips can be found on social me-

dia websites such as Twitter. Sports Dietician Amy Goodson those with information tailored specifically to men or women have many followers and prove to be especially helpful to college students looking to shed some pounds or live healthier lifestyles. Redd, now a communication studies graduate student, followed several Twitter accounts that focused on healthier lifestyles and smarter eating choices, like

Men’s Health Magazine and GQ Magazine. “I mainly use them as a secondary source to my trainer, and it’s a great way to find additional information and pick up some missing components,” Redd, who has lost 10 pounds, said. Eating tips from organizations such as “Eat This, Not That” have been helpful to Redd, he said, because they provided him with healthier food options at many popular

chain restaurants. Goodson said she believed social media can be a great tool for students looking to live healthier. Goodson has her own Twitter account from which she tweets professional nutrition advice. Social media can provide a place for students to find professional information about nutrition and fitness, Goodson said. She warned students, however, to be careful with social media because

lots of misinformation can be found on the Internet. “The most important thing to pay attention to is where the information is coming from,” Goodson said. “For the most part, major magazines and professional organizations are going to have the most reliable information.” Social media may help students who are not trying to lose weight as well. Senior accounting and finance double major Allison

Hemer said she used Twitter to follow accounts like “PBFingers” that publishes healthy recipes. “PBFingers” was created by a young freelancer who liked to publish her daily activities, recipes and workouts. “I probably visit the blog a handful of times throughout the week whenever I notice a tweet that sounds interesting,” Hemer said. “[Social media] is a great source for finding pretty much anything.”

www.tcu360.com Tuesday, November 22, 2011

FOOTBALL

Patterson decides to put the Frog back on helmet

COURTESY OF TCU NEWS NOW

TCU football head coach Gary Patterson feels like the frog being put back onto the helmets is helping the team’s luck as opposed to the beginning of the season when there were just letters on the sides of the helmets.

By David Stein TCU 360 Editor-in-Chief

Michael Jordan wore North Carolina shorts under his Chicago Bulls shorts for good luck. Superstitions and sports have coincided for a long time. The lucky charm for the Frogs on the football field? A frog. The last three losses for the Frogs, the 2010 Fiesta Bowl, season-opener against Baylor and overtime loss at home to SMU, all happened after the frog design on their helmet hopped off. The last time TCU lost with a frog on the helmet: a 13-10 loss to Utah in 2008. TCU took the frog off the helmet to make it easier to see on television, according to head coach Gary Patterson. But after the loss to rival SMU, Patterson called for the frog back. “We hadn’t lost two regular season games with the regular frog, and since they put it back on, we haven’t lost since,” Patterson said. “So the frog stays on.” He said he likes the design of it better, too.

“I am a model type,” Patterson said jokingly. “I mean, you look at me and say ‘This guy should be on the cover of GQ right now.’” Gary Patterson

TCU football head coach

“I thought it looked like Trojan helmet instead of looking like a TCU one, so I put the frog and it made it look more linear coming straight down on their uniform,” he said. Although Patterson played off his superstitious nature, offensive guard Kyle Dooley said he’s not very superstitious, but he knows who is. “Coach Patterson’s real big into it, and it’s a real big thing around here at TCU and the football department, at least,” Dooley said. “It might play a little bit of a role, it might not. I have no idea, but we seem to be able to win with it.” Patterson said part of his superstitious nature is to take his mind off little things. “Whether you wear the same tie, the same shirt or the same underwear, all of it, if it makes you feel better,

play better and takes your mind off it, then that’s a superstition,” he said. This coming from a man who ties his shoes differently if a game isn’t going TCU’s way. “You’ll notice in the ballgame the other day, I tied it one time the first half,” Patterson said. “Second half, they came down [and scored]. It was a bad shoe tie, so I changed. I re-tied them. It wasn’t going the way we needed to.” Safety Johnny Fobbs said the frog doesn’t give him any extra confidence. “It’s not really superstitious or anything like that,” Fobbs said. “It’s a good look, though. It’s the TCU, so I like it.” Maybe it’s the superstition of the lucky frog, or maybe it’s just Patterson’s eye for fashion. “I am a model type,” Patterson said jokingly. “I mean, you look at me and say ‘This guy should be on the cover of GQ right now.’” While the TCU community awaits Patterson’s modeling debut, it can watch his team finish off the regular season at home against UNLV on Saturday, most likely with lucky frogs on their helmets.

CAMPUS

Month-long ritual has purpose By Brett Musslewhite Staff Reporter

No Shave November is more than just an excuse for men to stop shaving and grow out their facial hair for a month. Malcolm See, a junior communication studies major, said he learned prostate cancer awareness is the reason behind the trend but said most students are unaware of No Shave November’s purpose. See said he and at least 10 of his friends wanted to grow out a mustache instead of a beard because of their new understanding of the purpose behind the month without shaving. “I think it’s great,” he said. “I think everyone should try to do at least something small, even if it may not make a huge difference. It just feels good to support something that affects so many people.” Gayle Wilkins, a clinical education specialist at Texas Health Resources and an ad-

junct nursing professor, said a local group of friends started No Shave November to raise awareness for prostate cancer.

“It goes from one little social function motive to actually supporting a good cause like prostate cancer [awareness]. It definitely has a little more of an impact.” Blaine Bond

Senior economics major

More “buzz” surrounds No Shave November this year due to social media, Wilkins said. Blaine Bond, a senior economics major, said he started growing out his facial hair for a fraternity event. He decided to shave his beard but keep his mustache once the event ended.

Bond did not know promoting prostate cancer awareness was the reason behind the trend. No Shave November became more important once he learned its purpose, he said. “It completely changes my perception of it,” he said. “It goes from one little social function motive to actually supporting a good cause like prostate cancer [awareness]. It definitely has a little more of an impact.” Bond and See said they have close friends whose fathers have fought prostate cancer. They said they would grow mustaches again provided the opportunity. Wilkins said prostate cancer is extremely common, and any sort of trend that raises awareness is a good cause. “It’s encouraging that people are starting to speak up,” she said. “I think it’s always fun to have some sort of local thing that piques interest and raises awareness about any health issue.”

Thursday, November 17, 2011 www.tcu360.com

CRIME

Students’ cell phones stolen after ‘emergency call’ by stranger By Cathy Pham TCU News Now

Senior theater major Alisan Heath said she thought the right thing to do when a stranger asked to borrow her cell phone was to let him. Heath said she had just gotten out of a night class in Ed Landreth Hall when a man with a young girl with him approached her outside the building. The strang-

er said his car had broken down, and he needed to borrow her cellphone to make an emergency phone call. After hesitating for a moment, Heath dialed the number for the man and gave him her cell phone. He proceeded to talk on the phone for five minutes and then suddenly took off running towards a white van parked in a parking lot across the street. The girl had already gotten in the van a few moments before.

Over the past few weeks, there have been two cases reported to the university police of a stranger with a small child approaching students, asking to borrow their cellphones and then running away, stealing their cellphones. Two other cases of a similar incident were reported to Fort Worth Police. All four cases took place on or around campus. TCU Police Sergeant Kelly Ham said the suspects

stealing the phones were probably hoping to make profit by reselling them. He said smart phones were ideal to steal because they are so expensive, and black markets exist for reselling them. “I read of a case in another city in the Metroplex where they arrested a group that was actually selling them in the mall as refurbished when all they were doing was just wiping the data off,” Ham said.

Senior general studies major Erin Flavin said she would probably let a stranger borrow her phone if he said it was an emergency. However, if he tried to run away with it, Flavin said she would run after him because she didn’t know what she should do without her phone. “I use it for practically everything,” she said, “To remind me of meetings, events. I rely on it everyday.

It wakes me up in the mornings.” Heath bought a new phone the next day because she needed one to stay connected with friends and family, keep up with events, meetings and emails. Ham said because of the recent phone theft, students should not lend their phones to anyone unless they see a dire emergency, and should dial 911 themselves.

TODAY’S CROSSWORD

PATHEM

SUDOKU PUZZLE