2013-3a-2 by CNBAM

Dear Advertisers, The #1 place to go for a studentâ&#x20AC;&#x2122;s perspective of news, sports and campus events; the award-winning TCU Daily Skiff is the only newspaper designed specifically for the students, faculty and staff of Texas Christian University. As an advertiser, this is the premier place to reach this lucrative audience as more than 73% of college students look at advertisements placed within their college newspaper.* First published in 1902 by Ed S. McKinney as a means of paying for his education, the Daily Skiff has evolved into the present-day student run and operated newspaper. The Daily Skiff has maintained the same name for over a hundred years, which was given to the publication by McKinney himself. He planned to use the Skiff to sail through the financial waters of college. The Daily Skiff distributes 3,500 issues throughout the TCU area every Tuesday through Friday during the Fall and Spring semesters. The newspapers are free and located at over 50 locations on and around campus. In addition to the Daily Skiff, we also offer a full range of student media outlets to be utilized in reaching your audience. Student based media provides the most effective advertising method to deliver your message to the young and fast-paced college market. *AM+M 2008 College Newspaper Audience Study Conducted by MORI Research

our story

Awards In the past year, the advertising staff at TCU Student Media has received a variety of national awards at the College Newspaper Business and Advertising Managers Convention (CNBAM), including best newspaper promotion campaign, best training program and best group promotion. Our editorial staff also received 38 awards for the past year at the annual Texas Intercollegiate Press Association Convention, including editor of the year and reporter of the year. These awards reflect just how hard TCU Student Media is willing to work in providing the highest quality service possible. With award winning editorial, graphic design and management staff, our clients know we provide results.

Affiliations:

CNBAM - College Newspaper Business and Advertising Managers CMA - College Media Advisors ACP - Associated Collegiate Press TIPA - Texas Intercollegiate Press Association SPJ - Society of Professional Journalists AP - Associated Press

85% the facts

TS STUDEN IFF OF TCU DAILY SK E H T D A RE

EACH YEAR THE TCU COMMUNITY SPENDS BARS & CLUBS

$1,200,000 CAR REPAIR

$3,100,000 CLOTHING

$18,700,000 RESTAURANTS

$25,000,000 GROCERY

$34,100,000 HOUSING

$47,500,000

Standard Rates Open Rate: $8.60/column inch On-Campus Rate: $7.75/column inch 3x5

2x3

$51.60/day $191.10/week

6x1

$129.00/day $477.75/week

$51.60/day, $191.10/week

6x2

1x3

2x5 1x5

Daily Skiff

$43.00 /day $159.25 /week

$86.00/day $318.50/week

2x2

Pick-Up Rates $7.75/ column inch Run your ad on Tuesday at the open rate ($8.60/ column inch) and run the same ad Wednesday, Thursday, and/or Friday for only $7.75/column inch.

$103.20/day $382.20/week

$25.80 /day $95.55 /week

National Agency Rate: $9.90/column inch

2x4 $68.80/day $254.80/week

1/4 page 3x6 $148.50/day $594.00/week

$34.40/day $127.40/week

Single Ad Discounts $8.25/column inch for any single ad 18 inches or greater (1/4 page) $7.45/column inch for a full page ad

Semester Volume Discount Accumulate 150 column inches in a single semester and pay $7.45/column inch for all ads purchased during the semester. *Only one discount applies. Minimum ad size is three column inches. *Deadline to submit insertion orders for ad space is four days prior to publication.

Half Page 6x6

$297.00/ day $1,188.00/ week

Advertising Design The Daily Skiff has a qualified staff of ad designers to create unique ads for your business. Any ads produced by a Daily Skiff designer becomes property of the Daily Skiff and cannot be reproduced in any other medium or publication without

Full Page $536.40/ day $2,145.60/ week

prior written consent.

Color Rates Using color in your ad will catch the readerâ&#x20AC;&#x2122;s eye, increase readership of your ad and bring more customers to your business. The Daily Skiff offers you a wide array of color choices any day of the week. A color ad gets noticed 60% more than a B&W ad. Standard: Black and White Spot Color: $95 per color Full Color: $295

TCU 360

Advertising on TCU360.com expands your reach to the greater TCU community. Students, faculty, staff, alumni and parents alike look here for the latest news, scores and happenings for Horned Frogs everywhere.

Rates/Sizes/Placement

Home Page a.

a. Leaderboard b. Banner

(468x60 pixels) $375/month

c. Medium Rectangle (Story Pages Only) (300x250 pixels) $330/month

d. Button (Home Page Only) (120x60 pixels) $125/month

Story Page a.

E-edition Banner Our E-edition is an email version of news content from TCU 360 that subscribers receive each day of publication in addition to when there are any breaking news updates. (468x60 pixels) $400/month

Flash

Flash ads are available at an additional cost of $50 per month

To Place Online Ads: Format Artwork

GIF, JPEG and Flash formats only; animation is acceptable, but no audio

Submit

Put it on a disk or email to skiffads@tcu.edu

Link

Provide the URL of the page you want linked to your ad We can design your ad at no additional cost. If the ad has already been designed, it must have the click-through URL embedded.

tcu360

(728x90 pixels) $550/month

Special Ads

Puzzle Sponsorship Sponsor a daily puzzle. These are popular spots in the Skiff and advertisers can have their business name right above them. A 2 column by 2 inches advertisment above these will be preceded by “Today’s puzzle sponsored by...” Sudoku, Crossword or Pathem: $688.00/month

Sticky Notes Make your business stand out. Full color stickers are placed on the front page of the Skiff. Once the design is approved, allow two weeks for first Sticky Note insertion. Each Sticky Note order requires three insertion dates. 10,500 Sticky Notes : $1,150/three insertions

Front Page Ads Maximize your exposure by being the first advertisement seen on the cover. Front page advertisements are 6 columns by 2 inches. Full color is included. $525/insertion

Free Standing Inserts Deadline is two weeks prior to publication. Insertion orders must be accompanied by two copies of the inserts for approval. $100/thousand; 3,500 thousand inserts total: $350 Printing of the inserts is the advertiser’s responsibility and must reach publisher one week in advance. Texoma Web Offset 1908 N. Weaver Gainesville, TX 76241 800.683.0496

Classified Ads Available to view in print & online at dailyskiff.com/classifieds. Advertisements are sold per word, per day. Place your advertisment through dailyskiff.com/classifieds. No refunds for cancelled classifieds. 35 cents per word per day; 45 cents per bold word per day Web only enhancements available.

Religion Directory Publish your religious services and programs every Friday during the fall and spring semesters, with the exceptions of Thanksgiving week. $195/semester

Preferred Placement For an extra 25% of the cost of your advertisement you can choose the placement of your advertisement (excludes front and back pages). Subject to availablility.

Image Magazine Image Magazine aims to feature corners of campus one may not have noticed before and delves into the issues that really matter to TCU and the surrounding community. Image features campus profiles, Horned Frog sports, Fort Worth hot spots and much more. You will find it all in the pages of Image Magazine.

News Now TCU News Now is an award-winning student-produced newscast from the Schieffer School of Journalism. Newscasts run on a continuous loop three times an hour on TCU Cable Channel 24, which is available to all televisions located on campus, with new broadcasts released every Thursday. Place your ad to appear between each broadcast. Shown over 2,000 times/ month $100/month

KTCU KTCU is a non-commerical college radio station primarily run by TCU Students. There is an iPhone application allowing listeners to tune in from their phones for free. Since KTCU is a non-commerical radio station, the Federal Communications Commission restricts what information may be used in underwriting announcements: •Underwriters must be identified by name in the message •The message is meant to be informational only •The message can contain factual information about underwriters’ products or services •The message may contain address, telephone number, website •There can be no inducement to buy Underwriting announcements: $20 per 15 second spot Program Sponsorship: $25 per 1 hour programming Sports Package: $300 per game, 6 announcements

multimedia

Back Cover: $500/ per issue Inside Back Cover: $350/ per issue Inside Front Cover: $350/ per issue Half Page: $200/ per issue Quarter Page: $100/ per issue

September

August sun

mon

tues

wed

thurs

fri

sat

sun

mon

tues

wed

thurs

fri

sat

thurs

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October sun

November

mon

tues

wed

thurs

fri

sat

August 21 September 7 September 21 October 5

Back to School Football Preview Family Weekend Guide to Fort Worth

sun

mon

tues

October 19 November 9 November 16 November 30

wed

Homecoming Basketball Preview Holiday Gift Guide Graduation

Contact Information

Payment Information

Mailing Address: TCU Daily Skiff TCU Box 298050 Fort Worth, TX 76129

New advertisers are required to pay in advance for all advertising. Advertisers who want monthly billing should request and complete a credit application. Credit will be extended only at the discretion of the business manager. We accept cash, checks, and credit cards (MasterCard, VISA, American Express, and Discovery).

Phone: 817-257-7426 Fax: 817-257-7133 Email: skiffads@tcu.edu http://advertising.dailyskiff.com

UPS Mailing Address: TCU Daily Skiff 2805 S. University Dr. Moudy Bldg. South, Room 211

Please mail proper payment to: TCU Daily Skiff Advertising TCU Box 298050 Fort Worth, TX 76129

Advertising Submissions

Publisher Policy

Email advertising information and display ads to skiffads@tcu.edu. Include your contact information and phone number in the body of your email when sending an electronic file. Files can be accepted with all images and fonts embedded in JPEG, PDF, PSD, INDD, and AI formats. JPEG and some PDF formats cannot be edited. All images must be 300 DPI for clarity. Images downloaded from the web are not acceptable. Deadline for submission of advertising material is four business days prior to publication.

Publisher may reject copy that does not conform to editorial policies and may label certain ads with the term â&#x20AC;&#x153;advertisement.â&#x20AC;? Publisher is not bound by ad placement requests. All new advertising accounts are to be paid in advance. Payment terms are available to customers with established credit at the TCU Student Publications Office. Publisher is not responsible beyond the cost of an ad for production or scheduling errors. Such errors will be corrected in print on the same page where the ad carrying the error originally appeared, as soon as possible following the discovery of the error. All advertisements containing alcohol promotion will carry a disclaimer. The alcohol promotion must be secondary to non-alcohol portion.

No original artwork, photographs, or other advertising materials will be returned unless accompanied by specific instructions.

The TCU Daily Skiff is a student publication sponsored by the Texas Christian University Schieffer School of Journalism. TCU is a 501 (c)(3) non-profit institution and is an equal opportunity, affirmative action institution.

STUDENT MEDIA 2012-2013

THE BREEZE PORT & MAIN MADISON 101 ONLINE / MOBILE

ABOUT US In addition to The Breeze, the twice-weekly student newspaper, our students produce numerous products that help you reach nearly 20,000 students at James Madison University plus 3,000 employees. They include a quarterly magazine, a dynamic multimedia website, an annual guide to the university and numerous special publications.

OUR AUDIENCE

22,732

Of those enrolled at JMU (Fall 2011 Census):

JMU Readership 68% of students live off campus 73% are from Virginia 3,010 Faculty and staff 27% are from elsewhere 19,722 Total student enrollment 60% are female 40% are male 4,029 are freshmen

$132.5

$12.9 million gas & car maintenance $10.1 million on recreation MILLION $5.2 million on medical/dental Amount students spend during an $5.1 million on personal hygiene academic year, not including $2.8 million on laundry & home supplies tuition, room and board $2.6 million on clothing $15 million 10,383 Amount of money potential students spend when visiting JMU & Harrisonburg

JMU alumni who live in Harrisonburg at the six surrounding counties

$1.2 million $68,735 Amount students spend using their JAC card, a debit card connected to their student ID Source: JMU Institutional Research

Average faculty salary

HONORS & AWARDS

BREEZE FACTS

Associated Collegiate Press Online Pacemaker Finalist Best Student Magazine, Third Place Society of Professional Journalists Region 2 First Place – Sports Photography Society of Professional Journalists Region 2 First Place – General Makeup Virginia Press Association Best in Show Virginia Press Association Advertising Contest First Place – Advertising Design Virginia Press Association Advertising Contest Best All-Around Non-Daily Student Newspaper, Third Place, Society of Professional Journalists Region 2

Published: Mondays and Thursdays from August to May Distribution Points: More than 80 on and off campus

ABOUT BREEZE READERS

Source: 2010 Readership Study/Gravity Group

DESIGN POLICIES Digital files should be submitted in PDF files, formatted so fonts and images are correctly embedded. We support Adobe programs such as Photoshop, InDesign, and Illustrator. Files submitted in other formats may be subject to design fees. Color ads must be in CMYK format, and images must be 200 DPI at actual print size. Ads submitted at the wrong size may be adjusted to fit. We are not responsible for quality of artwork submitted with low DPI or at incorrect size. For any questions or concers, contact The Breeze at 540.568.6127

Deadlines Monday Issue: Thursday at 3 p.m. Thursday Issue: Monday at 3 p.m.

Serving James Madison University Since 1922

Finished Page Size: 11” wide x 22.5” high Printable Area: 10.125” wide x 21.5” high Common Sizes Full Page

6 columns x 21”

Junior

5 columns x 17”

1/2 Page 6 columns x 10.5” 1/4 Page 3 columns x 10.5” 1/8 Page

Print Rates:

Preprinted Inserts:

National $10.80 Local $8.95 On-Campus $7.95 $8.75 90-159 CI 160-299 CI $8.25 300-474 CI $7.85 465-699 CI $7.60 700-999 CI $7.30 1,000+ CI $6.80

Starting at $75 per thousand; Frequency discounts available.

3 columns x 5”

Front Page Banner (small) 6 columns x 1”: $475, includes full color. Best Price: 10 for $400 each Front Page Banner (large)

Minimum inserts: 6,000 Maximum: 9,500 A sample insert must be submitted to The Breeze advertising office at the time the insertion order is made. After receiving approval, inserts must arrive at the printer five working days prior to the publication date.

Color 1 color 2 color Full

$80 $160 $300

Shipping Address: Rockingham Publishing 231 S. Liberty St. Harrisonburg, VA 22801

6 columns x 3”: $600, includes full color. Best Price: 10 for $500 each

CLASSIFIEDS The Breeze’s Classifieds offers you exposure in print, online and on our new mobile app. Students and faculty use the Classifieds to find jobs, tutoring, merchandise, apartments, cars and more. Placing your Classified is simple with our online ad-taking feature. Just go to www.breezejmu.org/classifieds to create your ad.

SPECIAL SECTIONS Common Sizes: Full $695 Half Page $365 ¾ Page $585 Quarter $195 $195 Eighth $110

1 10.125” wide by 9.5” deep 10.125” wide by 4.667” deep (horizontal) 4.979” wide by 9.5” deep (vertical) 7.2813” wide by 9.5” deep 4.979” wide by 4.667” deep (horizontal) 2.322” wide by 9.5” deep (vertical) 4.979” wide by 2.25” deep

1 col: 1.549 in

Page Size

Finished Page Size: 11.25” wide x 11” deep Printable Area: 10.125” wide x 10” deep

Publication Dates & Deadlines

Off-campus Living Published: Thursday, Nov. 15 Deadline: Thursday, Nov. 7

Football Preview Published: Thursday, Aug. 30 Deadline: Thursday, Aug. 23

Fall Exam-Survival Published: Monday, Dec. 10 Deadline: Monday, Dec. 3

Family Weekend Published: Thursday, Oct. 4 Deadline: Thursday, Sept. 27

Best of the Burg Published: Thursday, Feb. 28 Deadline: Thursday, Feb. 21

Homecoming Published: Thursday, Oct. 25 Deadline: Thursday, Oct. 18

Graduation Published: Thursday, April 25 Deadline: Thursday, April 18

Basketball Preview Published: Thursday, Nov. 8 Deadline: Thursday, Nov. 1

Spring Exam-Survival Published: Monday, April 29 Deadline: Monday, April 22

2 col: 3.264 in 4

5 3 col: 4.979 in 6

4 col: 6.69 in

8 5 col: 8.410 in 9

10 6 col: 10.125 in

port main James Madison University’s Student Magazine

Prices Full: $965 Half: $535 $295 Quarter: $165 Eighth: $1,220 Back Page: Inside Covers: Add 20%

Port & Main is a quarterly lifestyles magazine, featuring stories about student living, dining, recreation, fashion and trends. It is distributed free all across campus in boxes near Breeze distribution points and in select off-campus Breezes. It is a full-color, slick magazine. All ad prices include full color.

7.5” wide x 10” high 7.5” wide x 4.875” high (horizontal) 3.625”” wide x 10” high (vertical) 3.625” wide x 10” high 3.625” wide x 2.3125” high

5,000 copies on and near campus Reserve all three issues, and save 20%

Finished size: 6” wide x 10.75” high, full color Full Bleed Full 1/2 vertical 1/2 horizontal 1/4 vertical 1/4 horizontal

6.25” x 11” $750 5.5” x 10.25” $750 2.625” x 10.25” $380 5.5” x 5” $380 2.625” x 5” $199 5.5” x 2.375” $199

Back Page: 30% Premium ($975) Inside Covers: Add 20% to total ad cost Entire centerspread available for $1,950

Publication Dates Fall 2012 October 15 Ad deadline: September 7 Winter 2013 January 10 Ad deadline: November 16 Spring 2013 March 14 Ad deadline: February 7

Our annual guide to JMU and Harrisonburg for new and returning students is distributed in the summer and fall. About 7,000 copies are given to freshmen, transfer students and those who are back for another year at JMU. It is a full-color, slick magazine. All ad prices include full color.

Top Leaderboard

Tile Top

(728 x 90 pixels)

Middle Leaderboard (728 x 90 pixels)

Top Rail (728 x 90 pixels)

BREEZEJMU.ORG Visitors to JMUâ&#x20AC;&#x2122;s online news source, BreezeJMU.org, grew by 34 percent during the 2011-12 school year as students, alumni, parents and faculty went there for more news about JMU. The site averaged 42,685 visitors per month during 2011-2012. Monthly Rates Top Leaderboard (728x90): $750

Per-1,000 Impressions

Top Leaderboard (728x90): $24

Middle Leaderboard (728x90): $475

Middle Leaderboard (728x90): $15

Top Rail (300x250): $750

Top Rail (300x250): $24

Top Tile (200x90): $475

Top Tile (200x90): $12

BreezeJMU.org also has several non-traditional ads available, including expandable and page-curl ads. Ask your sales executive for information.

ONLINE BUSINESS DIRECTORY Free online listings include business name, address, phone. Call us to include you. Upgrade to include links, menus, coupons, photos and full access to change your page whenever you want. One year subscription: $995.

MOBILE APP Readers can access Breeze news on our mobile app for iPhone and Android. Several banner ads available, 320x40 pixels. Contact The Breeze for details.

2012-2013 PUBLICATION DATES

KEY Regular Issue Special Section Port & Main

August Su

September

October Fr

December

November Su

Tu 5

Sa 1

Sa 2

1 8

April

March

February Mo

January

Th 7

Sa 1

AD SUBMISSION GUIDELINES Q: Can I submit native files? A: Native files created in the following applications are accepted: Adobe Illustrator CS5 or earlier (.ai), Adobe InDesign CS5 or earlier (.indd), Photoshop CS5 or earlier (.psd). Files must be accompanied by all support documents and fonts. All camera-ready artwork must be created to the exact size with fonts embedded. Images must be high-resolution, at least 200 dpi for The Breeze and 300 dpi for Port & Main and Madison 101. File formats not accepted include Microsoft Word, Microsoft Publisher, Microsoft PowerPoint, Microsoft Excel, JPEG and GIF. Q: What is the preferred format for print ad submissions? A: PDF. The Breeze prefers that camera-ready ads be submitted as PDF files with all fonts embedded. Artwork should be created in CMYK color or grayscale.

Q: What is a camera-ready ad? A: A camera-ready ad is one that is created to the correct size exactly as it will appear in the newspaper; meets all of The Breeze’s technical requirements; and includes all support images, graphics and fonts needed to print. Q: What are the preferred ﬁle formats for camera-ready ads for BreezeJMU.org? A: JPEG, GIF or SWF. Gif files may be animated or static. The Flash SWF should be created at a maximum of 12 frames per second. All online ad art must be saved in RGB or Indexed color and be less that 100 KB in size to ensure quick downloads and page refreshes. If you have any questions about creating online ad artwork, call (540) 568-6127 or e-mail thebreezeads@gmail.com.

Q: How do I deliver my camera-ready ad? A: E-mail ads to thebreezeads@gmail.com, including the advertiser’s name and publication date in the e-mail. You may also save the ad on a CD-ROM or USB ﬂash drive and give it to your sales rep. Q: How should I save my pictures? A: To ensure high-quality reproduction of photographs within ads, all photographs should be at minimum 200 dpi at the final size they will appear in the newspaper. Photos must be CMYK or grayscale.

Serving James Madison University Since 1922

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Chica

2012-2013

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Media Kit

Columbia College Chicago Founded in 1890 as a college of elocution, the mission of Columbia College has been to educate students who will communicate creatively and shape the public’s perceptions of issues and events. Columbia College Chicago has since grown into the largest arts and media college in the nation, with approximately 11,000 current undergraduate and graduate students, as well as more than 100,000 alumni, making our “network” among the largest of any arts and media college in the world.

The Loop Located in the Columbia Arts District in the heart of Chicago’s South Loop, Columbia College is just steps away from Chicago’s museum campus and a short bus or train ride from hundreds of theatre and music venues, independent film festivals, and galleries. Home to more than 16,000 residents and over 3,000 businesses, the South Loop is one of the fastest growing areas in downtown Chicago.

COVER PHOTO: KRIS WADE-MATTHEWS PHOTOS (AT LEFT): TIM KLEIN & JACOB BOLL (’12)

Columbia College Market

11,625

Total Enrollment Fall 2011 » Undergraduate 11,138 » Graduate 487 Enrollment by Gender » Female 53% » Male 47%

Average Age » Undergraduate 22 » Graduate 30 Enrollment Status » Full-time 89% » Part-time 11%

2,429 1,661 36%

Residential student population living on campus

Columbia Faculty and Staff » Full-Time: 374 » Part-Time: 1,287

Diversity in undergraduate students by ethnicity

White Non-Hispanic 61% African American 17% Hispanic 12% Asian 2% Multi-Racial 4% Non-Resident Alien 1% Pacific Islander <1% Native American <1% Unknown 1%

PHOTO BY: ALEXA RUBINSTEIN (’09)

PHOTO: SARAH MCKEMIE

College Media Facts

92% 2.7

of students have read their weekly campus newspaper in the past three months.

students is the average passalong readership for a single copy of the student newspaper.

77%

of students read the advertisements in their school newspaper.

78%

of students have been motivated to take some sort of action by an article or advertisement.

86%

of students use coupons or promo codes at least some of the time.

70%

of all students interviewed answered the campus newspaperâ&#x20AC;&#x2122;s advertising content is relevant to the students, faculty, and staff.

37%

of students spend 14 minutes on average reading the newspaper each week.

68%

of readers page through the entire issue.

RE:FUEL COLLEGE NEWSPAPER STUDY 2012, POWERED BY HALL & PARTNERS

PHOTO BY: JACOB BOLL (â&#x20AC;&#x2122;12)

PHOTO: ALEXA RUBENSTEIN PHOTO: NOLAN WELLS

Every week, thousands of readers turn the pages of The Columbia Chronicle for news and information about where to go, what to do and how to find the goods and services they want and need.

7 7

PHOTO: ALEXA RUBENSTEIN

The Columbia Chronicle Published since 1965, The Columbia Chronicle is considered the highest rated collegiate newspaper of its kind. In addition to being named ‘2011 Best in Show’ by the Associated Collegiate Press, its editorial and visual content has consistently won awards and honors from highly-respected institutions such as the Illinois College Press Association and College Newspaper Business and Advertising Managers, Inc. (CNBAM). Divided into five sections—Campus, Metro, Arts & Culture, Commentary, Sports & Health—The Columbia Chronicle provides a wide variety of appealing content and news to engage a range of interests and personalities.

Production

Circulation

The Columbia Chronicle is published by

Published once a week, 6,000 new

Local $6.75

a specialized newsprint company that

issues of The Columbia Chronicle are

Open $8.25

utilizes the latest in digital newspress

available for free at any of Columbia’s 25

technology, with inks and paper stock of

downtown campus locations or from one

the highest quality, giving The Chronicle

of our 30 outdoor newsstands, located

a clean and professional appearance.

on busy street corners all throughout

The Columbia Chronicle is printed in

215 locations throughout the city. Its

Rates

the South Loop, or from one of our tabloid format (11" wide x 17" tall).

circulation zone includes the campuses

Each page has five columns and is 16"

of four downtown universities and two

tall. Each column is 2" wide.

local high schools.

Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

Eighth Page

5 col. x 16" = 80"

5 col. x 8" = 40"

2.5 col. x 16" = 40"

2.5 col. x 8" = 20"

Local $540.00

Local $270

Local $135

2.5 col. x 4" = 10" Local $67.50

*Rates shown are net and per column inch

PHOTO BY: TIM KLEIN

8 8

Additional Options Color*

Exhibition Exhibition

Leonard LeonardLehrer: Lehrer: Prints Printsand andDrawings Drawings

June June21 21- July - July25, 25,2007 2007 Opening OpeningReception: Reception:Thursday, Thursday,June June21, 21,5-7 5-7pm pm On Ondisplay displayatatthe theA+D A+DGallery, Gallery,this thisexhibition exhibition features featuresthe theprints printsand anddrawings drawingsofofLeonard LeonardLehrer, Lehrer, renowned renownedartist artistand andeducator. educator.The Theshow showincludes includeslarge-scale large-scale archival archivalinkjet inkjetprints, prints,charcoal charcoaldrawings, drawings,lithographs lithographsand and a anumber numberofofaluminum aluminumplates platesfrom fromwhich whichthe thelithographs lithographs were wereprinted. printed.These Thesehighly highlypersonal personalworks, works,created createdfrom froma a

LAURIE HOGIN, INITIAL PROOF OFOF ONE OFOF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF ONE HER NEW ETCHINGS, 2007

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Lenore LenoreThomas Thomas&&Justin JustinStrom Strom– –May May29-June 29-June15 15 Lauren LaurenAdleman Adleman– –June June18-29 18-29&&July July5-12 5-12

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Leonard LeonardLehrer: Lehrer: Prints Printsand andDrawings Drawings

Tim TimDooley Dooley&&Aaron AaronWilson Wilson– –July July16-30 16-30

features featuresthe theprints printsand anddrawings drawingsofofLeonard LeonardLehrer, Lehrer,

Lydia LydiaDiemer Diemer– –August August1-19 1-19

renowned renownedartist artistand andeducator. educator.The Theshow showincludes includeslarge-scale large-scale

Chris ChrisSperandio Sperandio– –September September

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FROM LEFT TOTO RIGHT, CLOCKWISE: FROM LEFT RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH ATAT THE AGE OFOF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH THE AGE 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006 13” X 13”, 2006

SUMMER PROGRAMS

LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 3030 ½”½” X 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, X 42”, 2004

Anchor Graphics

LENORE THOMAS, “THEY ARE LIKE STARFISH ATAT THE AGE OFOF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH THE AGE 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” X 13”, 2006 13” X 13”, 2006

SUMMER PROGRAMS

FROM LEFT TOTO RIGHT, CLOCKWISE: FROM LEFT RIGHT, CLOCKWISE:

Anchor Graphics

SUMMER PROGRAMS

Take advantage advantage of of The The Columbia Columbia Chronicle’s Chronicle’s crisp crisp and and stunning stunning color color processing processing to to give give your your ad ad that that extra extra appeal appeal and and allure. allure. Take *color *color charges charges additional additional to to space space cost cost

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Lenore LenoreThomas Thomas&&Justin JustinStrom Strom– –May May29-June 29-June15 15 Lauren LaurenAdleman Adleman– –June June18-29 18-29&&July July5-12 5-12

Exhibition Exhibition

Leonard LeonardLehrer: Lehrer: Prints Printsand andDrawings Drawings

Tim TimDooley Dooley&&Aaron AaronWilson Wilson– –July July16-30 16-30

features featuresthe theprints printsand anddrawings drawingsofofLeonard LeonardLehrer, Lehrer,

Lydia LydiaDiemer Diemer– –August August1-19 1-19

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Chris ChrisSperandio Sperandio– –September September

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FROM LEFT TOTO RIGHT, CLOCKWISE: FROM LEFT TO RIGHT, CLOCKWISE: FROM LEFT RIGHT, CLOCKWISE: LENORE THOMAS, “THEY ARE LIKE STARFISH ATAT THE AGE OFOF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH AT THE AGE OF 12” LENORE THOMAS, “THEY ARE LIKE STARFISH THE AGE 12” INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX INTAGLIO, ACRYLIC, XEROX TRANSFER, LAZER TRAN, GRAPHITE AND WAX 13” 13”, 2006 13” XX 13”, 2006 13” X 13”, 2006 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 3030 ½” 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, 30 ½” XX 42”, 2004 LEONARD LEHRER, “DIALOGUE IV”, LITHOGRAPH, ½” X 42”, 2004 LAURIE HOGIN, INITIAL PROOF OFOF ONE OFOF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF OF ONE OF HER NEW ETCHINGS, 2007 LAURIE HOGIN, INITIAL PROOF ONE HER NEW ETCHINGS, 2007

Publishing PublishingProject Project

Artist ArtistResidencies Residencies

Color Coloretchings etchingsby by Laurie LaurieHogin Hogin

Lenore LenoreThomas Thomas&&Justin JustinStrom Strom– –May May29-June 29-June15 15 Lauren LaurenAdleman Adleman– –June June18-29 18-29&&July July5-12 5-12 Tim TimDooley Dooley&&Aaron AaronWilson Wilson– –July July16-30 16-30 Lydia LydiaDiemer Diemer– –August August1-19 1-19 Chris ChrisSperandio Sperandio– –September September

going goingtotosupport supportAnchor AnchorGraphics Graphicsprogramming. programming.

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for formore moreinformation informationvisit visit

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BLACK BLACK & & WHITE WHITE

SPOT SPOT COLOR COLOR ($80 ($80 per per Color) Color)

4-COLOR 4-COLOR PROCESS PROCESS ($200) ($200)

Pre-Printed Inserts*

Post-Its*

Social Media

Maximize Maximize your your advertisement’s advertisement’s effectiveness effectiveness by by running running itit as as aa freefreestanding standing insert, insert, which which is is pre-printed pre-printed and and inserted inserted into into copies copies of of The The Columbia Columbia Chronicle. Chronicle. There There may may be be additional additional costs costs for for special special sizes. sizes.

Front Front page page advertisement advertisement without without the the front front page page cost. cost. Post-Its Post-Its are are clearly clearly posted posted on on the the front front page page of of The The Columbia Columbia Chronicle. Chronicle.

$85 $85 per per 1,000 1,000 3,000 3,000 minimum minimum -- 6,000 6,000 maximum maximum

*Two *Two sample sample copies copies must must be be sent sent to to the the advertising advertising manager manager two two weeks weeks prior prior to to distribution. distribution. After After approval, approval, insert insert must must be be shipped shipped directly directly to to printer printer at at least least one one week week prior prior to to distribution. distribution.

Reach Reach thousands thousands of of consumers consumers through through our our social social media media outlet outlet promotions. promotions. By By having having The The Columbia Columbia Chronicle Chronicle mention mention your your business business using using Facebook Facebook and and Twitter, Twitter, advertisers advertisers can can reach reach consumers consumers at at specific specific times times and and multiple multiple times times aa day. day.

Ship Ship to: to: Newsweb Newsweb Corporation Corporation Attn: Attn: Columbia Columbia Chronicle Chronicle Inserts Inserts 1645 1645 W. W. Fullerton Fullerton Ave. Ave. Chicago, Chicago, IL IL 60614-1919 60614-1919

PHOTO BY: ALEXA RUBINSTEIN (’09)

PHOTO: BEN REED 1010 PHOTO: ERIKA DUFOUR

Publication Schedule FALL SEMESTER

September 2012 S

Advertising Deadlines The Columbia Chronicle is published every Monday during the fall and spring semesters. All advertising reservations are due the Wednesday prior to the publication date.

October 2012 F

November 2012 S

December 2012 T

PHOTO: HEDRICH BLESSING

Special Issues Certain issues of The Columbia Chronicle, in addition to its standard content, will have a special pull-out section added, including themes to a specific or popular topic for our readers. Refer to page 14 for additional information.

spring semester

January 2013 S

March 2013

February 2013

May 2013

April 2013 S

June 2013 S

Special Issues Special Issues are released approximately four times a year. To keep students excited about the special sections, the topics change on a yearâ&#x20AC;&#x201C;toâ&#x20AC;&#x201C;year basis. To hear about what topics are happening this year talk to your Columbia Chronicle representative.

The Columbia

Chronicle

PROUDLY Presents

THE SEX I

u a

Additional Content for extra appeal

Target consumers with specific interests

Long Lasting Exposure

Four times a year, The Columbia Chronicle will feature an added special section supplement, exploring topics or themes that are popular with our thousands of readers.

With the topics appealing to such a range of readers, you can tailor your ad's message to a particular segment and selectively reach those that would be most interested in your business' offerings.

By tying in the interests of our readers and providing them with loads of useful information, these special sections are made for our readers to keep and refer to all year long.

Rates Local $10.00 Open $12.00 Full Page

Half Page Horizontal

Half Page Vertical

Quarter Page

5 col. x 11" = 55"

5 col. x 5.5" = 27.5"

2.5 col. x 11" = 27.5"

2.5 col. x 5.5" = 13.75"

Local $550.50

Local $275.00

Local $137.50

PHOTO BY: DREW REYNOLDS

ECHO Magazine reflects Chicagoâ&#x20AC;&#x2122;s urban students: Colorful, bold, inquisitive, diverse. It covers their culture in their voice.

ECHO Magazine Adhering to only the highest standards, ECHO consistently remains a nationally top-rated college magazine, and has won numerous awards from prestigious organizations such as the Columbia Scholastic Press Association (Columbia University in New York), Association for Education in Journalism and Mass Communication (AEJMC) and the Associated Collegiate Press.

Production

Circulation

Widely distributed twice a year,

ECHO as an average circulation of

Covers

ECHO is created by a select group

30,000 and each issue encompasses

Outside Back Cover: $1500

comprising upper-level journalism

two seasons: Winter/Spring and

Inside Back Cover: $1000

majors operating alongside industry

Summer/Fall. Offered free of charge,

Inside Front Cover: $1000

professionals, all working to ensure

ECHO is obtainable not only through

the content and design continues

Columbia’s numerous downtown

Inside Page

to maintain its appeal with ECHO’s

campus locations, but also at coffee

Full Page/bleed: $550

estimated 60,000 readers.

shops, bookstores, restaurants, and cafes all throughout Chicago’s growing

ECHO is published utilizing the same

Ad Rates and Sizes

South Loop area.

paper, ink, printing methods and

Additional Sizing Information Full Page no bleed: 8” x 11.375" Spine Size: 0.171"

technologies employed by most

ECHO reaches not only the local

Bleed: 0.125"

nationally distributed consumer

residential and Columbia College

Safety head, foot & face: 0.1875"

magazines. The final product is a

populations, but also those of three

Hinge: 0.1875"

glossy, 4-color magazine with vibrant

other downtown Chicago universities.

photography and design—providing the

With a recent readership survey

best possible visual complement for

estimating 2.2 readers per copy, ECHO

your advertisement.

delivers strong pass-along response and multiple exposures per individual.

PHOTO BY: BRENT LEWIS

For over a decade, The Chronicle and Echo online editions have been a college leader with the incorporation ofdigital technologies, keeping students connected wherever they are.

The Chronicle Online Since 1995, thousands of people have made columbiachronicle.com their source for online news about Columbia College Chicago and its surrounding communities. The award-winning site offers breaking news, profiles, entertainment, event listings and a perfect platform for local advertisers to reach busy consumers. Rates

AD SPACE

Call your account representative for special pricing. Text Links $45

Dimensions 728 x 90 pixels Located at the top of each page and rotated throughout the site, including the front

AD SPACE

page. The exception to this rotation is our opinion page, which is free of advertising. 20 x 240 pixels Located on the right side of the page, below button ads. Vertical ads are rotated throughout the site, excluding the front and opinion page. Vertical ads may be animated. 300 x 250 pixels Located on the right side of the page, above vertical ads. Button ads are rotated throughout the site; excluding the front and opinion page (button ads may not be animated). We currently only accept Flash/Shockwave files (.swf). Also, please note that the file size limit for ALL online ad files is 60 kb. The ad must be resident on our serversâ&#x20AC;&#x201D;it cannot be located elsewhere.

AD SPACE

PHOTO BY: TIM KLEIN

Creative Creative Services Services Design Design Services DesignServices Services

Premium Placement PremiumPlacement Premium

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advertising; our advertising; our experienced design advertising; ourexperienced experienceddesign design

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BAUTISTA and and HOOTS HOOTS&&HELLMOUTH HELLMOUTH BAUTISTA Monday,March March31st, 31st,8p.m. 8p.m. Monday,

and visual artists,can cancreate createindividual individual and visual artists, can create individual and visual artists,

Schuba’s (773).525.2508 (773).525.2508 Schuba’s 3159N.N.Southport, Southport,Chicago ChicagoIL, IL,60657, 60657, 3159

1/2 pg. ads andlarger: larger:$40 $40 1/2 pg. ads and larger: $40 1/2 pg. ads and Ad Campaign Ad Campaign Ad Campaign 1/8pg. pg.and and1/4 1/4pg. pg.ads: ads: 1/8 1/8 pg. and 1/4 pg. ads: $25 for the initial ad, $15 for $25for forthe theinitial initialad, ad,$15 $15for for $25 every additional design everyadditional additionaldesign design every 1/2 pg. ads and larger: $40 for the 1/2pg. pg.ads adsand andlarger: larger:$40 $40for forthe the 1/2 initial ad, $20 for every additional ad initialad, ad,$20 $20for forevery everyadditional additionalad ad initial

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www.myspace.com/yesiamthatbad www.myspace.com/yesiamthatbad www.thejohnschicago.com www.thejohnschicago.com

ads entire campaignsspecific specificfor for ads oror entire campaigns specific for ads or entire campaigns your business. your business. your business. Individual Ad Individual Ad Individual Ad 1/8 pg. and 1/4pg. pg.ads: ads:$25 $25 1/8pg. pg.and and1/4 1/4 pg. ads: $25 1/8

any our print media, there will anyofof ofour ourprint printmedia, media, there will any there will bebe anan

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the Columbia College Jazz ensemble & theJazz Columbia College Jazz ensemble voCal ensemble Performing with & Jazz ensemble Performing with thevoCal legendary the legendary

DaviD DaviD Fathead Fathead NewmaN NewmaN

givean an additional week’s give anadditional additionalweek’s week’snotice noticeas asto to give notice as to ensure your product is of the highest ensureyour yourproduct productisisof ofthe the highest highest ensure quality and meets all quality andmeets meetsall allspecifications. specifications.Ads Ads quality and specifications. Ads commissioned within seven days of the commissionedwithin withinseven seven days days of of the the commissioned intended run date may be subjected to intendedrun rundate datemay maybe be subjected subjected to to intended an additional $75 Rush Priority charge. anadditional additional$75 $75Rush RushPriority Priority charge. charge. an No additional charges for ads No additional additional charges charges for for ads ads No designed in 4-color. designed in in 4-color. 4-color. designed

renowned Jazz musiCian & former saxoPhonist for ray Charles

Performing together live at manifesttogether 2008 Performing friday, may 16th at manifest 2008 4:30live - 6:00 P.m. thefriday, sPertusmay institute 16th auditorium 6184:30 s. miChigan - 6:00 P.m. freethe admission sPertus institute auditorium 618 s. miChigan free admission

attention musiCians Columbia College student ensembles will hold open auditions begining the first week of the fall term. auditions are attention open to all majors. musiCians Check out our website for details and application. http://www.colum.edu/academics/music/students-current/ensemble_request_form.php Columbia College student ensembles will hold open auditions begining the

are open to all majors. Check out our website for details and application.

first week of the fall term. auditions

http://www.colum.edu/academics/music/students-current/ensemble_request_form.php

Technical Specifications Specifications Technical

The Chronicle The Chronicle Chronicle The

Preferred format is a .PDF file, Preferredformat format is a .PDFfile, file, Preferred Photoshop CS5isoraa.PDF previous version PhotoshopCS5 CS5or oraaprevious previousversion version Photoshop and best if saved as .tiff or .eps files. and best if saved as .tiff or .eps files. and best if saved as .tiff or .eps files. PDF files of advertisements are PDF filesof ofadvertisements advertisements are PDF files recommended via e-mail to:are

recommended viae-mail e-mail to: recommended via crichert@colum.edu andto: crichert@colum.edu and crichert@colum.edu and chronicle@colum.edu chronicle@colum.edu chronicle@colum.edu

ECHO Magazine ECHO Magazine ECHO Magazine ECHO Magazine is 100% digitally ECHO Magazine 100%digitally digitally produced. We, therefore require, digital ECHO Magazine isis100% produced. We, therefore require, digital advertising produced. We,material. therefore require, digital advertisingmaterial. material. advertising ECHO is printed in 4-color process;

Online Online Online

File size limit for ALL online ad files is File sizelimit limitfor forALL ALL online online ad ad files files is is File size 60 kb 60kb kb 60 Ad must be resident on our servers Ad mustFlash/Shockwave beresident resident on on our our servers Ad must be servers Accept files (.swf) AcceptFlash/Shockwave Flash/Shockwave files files (.swf) (.swf) Accept Please observe the following Please observe the following Please observe following guidelines for allthe submissions: guidelines for for all all submissions: submissions: guidelines We will accept ads digitally if in the We willaccept accept adsInDesign digitally iffiles if in in the the We will ads digitally following formats: following formats: InDesign files following formats: (please include all InDesign fonts, andfiles images);

(please includeall all fonts, and images); (please include fonts, and images); Adobe Illustrator .eps files; high Adobe Illustrator .eps files; high high Adobe Illustrator .eps files; resolution PDF file formats. resolution PDFfile file formats. formats. resolution » Submit PDF clean copies of logos and/or clip art. Submitclean clean copies of of logos logos »» Submit copies

» ECHO printed in4-color 4-color process; therefore, ALL in images and layout artwork ECHO isisprinted process; therefore, ALL imagesin and layout artwork »» need to be designed 4-color process. therefore, ALL images and layout artwork

needto tobe bedesigned designedin in4-color 4-colorprocess. process. need

» Delivered logos, artwork, or faxed Delivered logos, artwork, or or faxed »» artwork Delivered artwork, arelogos, NOT acceptable.

artwork artwork are are NOT NOT acceptable. acceptable. » When submitting ads, make sure »» ad When submitting When submitting ads, make is correctly sized,ads, and,make if sure ad sized, and, scaled, in the correct ad is is correctly correctly sized,proportions. and, ifif scaled, in the correct proportions. scaled, in » E-mailing is the alsocorrect allowedproportions. if total file sizes are less than 10 » zipped E-mailing is also allowed if total » E-mailing is also allowed if total megabytes zipped file total. sizes are less than 10 zipped file sizes are less than 10 megabytes total. » Please include all fonts megabytes total. (must be zipped » Please include ifalle-mailing) fonts » or(must Please all fonts convert-to paths. beinclude zipped if e-mailing) (must be zipped if or convert-to paths.e-mailing) or convert-to paths.

and/or clip art. photos and/or art. Provideclip original or negatives. Provide original photos photos Provide original

or ornegatives. negatives. 20

PHOTO BY: ALLISON SHIMAN

20 20

Contact Information Main Office phone: 312.369.8999 fax: 312.369.8032 Christopher Richert Director of Student Publications crichert@colum.edu phone: 312.369.8955 fax: 312.369.8032

Physical Address The Columbia Chronicle Columbia College Chicago 33 E. Congress Pkwy., Suite 224 Chicago, IL 60605–1996 Mailing Address The Columbia Chronicle Columbia College Chicago 600 S. Michigan Ave. Chicago, IL 60605–1996

Terms & Conditions The office of Student Publications and Media is the umbrella group name for marketing/advertising sales in The Columbia Chronicle, and ECHO magazine. The advertiser and/or advertising agency agrees to defend the Office of Student Publications and Media against any and all liabilities of expense, arising from claims of liberal, unfair compensation, unfair trade practice, and infringement of trademarks, trade names or patents, violations of right privacy. The Office of Student Publications and Media at Columbia College Chicago reserves the right to insert the word “advertisement” above and/or below any copy. The Office of Student Publications and Media at Columbia College Chicago reserves the right to change its advertising rates and conditions set forth on its rate card at any time and for any reason without prior notice. The Office of Student Publications and Media at Columbia College Chicago shall not be liable for slight changes or typographical errors that do not decrease the value of an advertisement, nor will the Office of Student Publications and Media be liable for any other errors appearing in the advertisement unless the corrected copy is received before the copy deadline with corrections plainly noted thereon. Liability, if there is any, is limited to the cost of the ad in question. No cash refunds will be made. Credit is available to qualified accounts under credit terms. All bills must be paid within 30 days of billing. All other copy must be accompanied by payment. Pre-payment is required for all

first-time advertisers. A service charge of 18% will be applied every 30 days on all past due accounts. Past due accounts will receive a letter from the Office of Student Publications and Media concerning their status. If no action is taken to correct this outstanding balance, action will ensue in small claims court. The client will be responsible for all court costs in addition to the amount outstanding. Advertisers and Agencies forwarding orders to the Office of Student Publications and Media of Columbia College Chicago that contain incorrect rates or conditions are hereby advised that the advertising called for will be inserted and charged at the regular rate scheduled, and conditions in force at the time published will apply. Advertising canceled after the deadline for publication is subject to a full charge. Canceled ads will also be subject to a $50 service charge to cover handling and production costs. The Office of Student Publications and Media at Columbia College Chicago is not responsible for any specific ad placement IN ANY SPECIFIC PUBLICATION. Ads may be moved or removed at the discretion of the editors. Advertisers will be charged an additional $25 for any check returned by the bank. The Office of Student Publications and Media accepts Visa, MasterCard, American Express, Discover, personal checks, money orders, cash, and certified checks. All delinquent accounts will be referred to college legal counsel and collection representatives. All advertising submitted is subject to the

approval of the editor-in-chief, executive editor, managing editor, and advertising manager. These officers reserve the right to refuse any advertising content that does not meet Student Publications and Media standards. Unless authorized in advance, no charge will be made without the consent of the advertiser or agency. Advertisements that discriminate on the basis of race, creed, color, gender, national origin, or sexual preference will not be accepted. Ads commissioned to the Office of Student Publications and Media Creative Services department, within seven days of the intended run date, may be subjected to an additional $75 Rush Priority charge. To be eligible for the Office of Student Publications and Media discounted design rate, all additional ads must be of the same size, format, media type of the initial design, and commissioned within the same order. All rates are net. Proofs are available upon request. Advertisers should give a minimum of one week’s notice before all ad copy deadlines, if proof is needed. The advertiser is responsible for contacting the advertising manager in order to make corrections or changes. Any changes, additions, or deletions to an ordered advertisement must be in writing. The Office of Student Publications and Media is not responsible for errors resulting from changes made verbally over the phone. The Office of Student Publications and Media reserves the right to sell special promotional advertising packages that carry special rates.

Campus Map N

W. Jackson Blvd.

619 S. Wabash Building (SN)

618 S. Michigan Building (SE)

Wabash Campus Building / 623 S. Wabash (W)

South Campus Building / 624 S. Michigan (S)

W. Van Buren St.

E. Congress Pkwy.

S. Federal St.

W. Harrison St. 10

Plymouth Court / 731 S. Plymouth (PLYM)

916 S. Wabash Building (NS)

1006 S. Michigan Building (STE)

Sculpture Garden

11th Street Campus / 72 E. 11th (TC)

5 7 9

6 8

W. Polk St.

E. Balbo Ave.

8th St.

9th St.

13 14 15 16

16 17

1104 Center / 1104 S. Wabash (EC)

1112 S. Wabash Building (ET)

Lake Michigan

S. Lake Shore Dr.

University Center / 525 S. State (UC)

Grant Park

W. Adams St.

S. Columbus Dr.

33 E. Congress Building (C)

Metra

S. Michigan Ave.

218 S. Wabash Building (TE)

S. Dearborn St.

11th St.

17 18

Residence Centers Campus Buildings

13th St.

19 20

lum S. Co

Media Production Center / 16th & State (MPC)

r. bus D

S. Wabash Ave.

1415 S. Wabash Building (TFX)

S. State St.

W. Roosevelt Rd.

S. Plymouth Ct.

Sherwood Conservatory of Music / 1312 S. Michigan Building (SHM)

S. Clark St.

14th St.

15th St.

Metra

S. Michigan Ave.

Chronicle Distribution Point

S. Indiana Ave.

(each Columbia building includes a distribution point)

16th St.

The Columbia Chronicle Columbia College Chicago 33 E. Congress Pkwy., Suite 224 Chicago, IL 60605â&#x20AC;&#x201C;1996 312.369.8999 chronicle@colum.edu columbiachronicle.com

PRINTED ON PAPER WITH 100% POST CONSUMER CONTENT.

THE DAILY ATHENAEUM 2 0 1 2 - 2 0 1 3

M E D I A

K I T

MEET THE DA The Daily Athenaeum is West Virginia University’s award-winning daily newspaper and has been the voice of the Mountaineers for over 125 years. It is published Monday-Friday and is the 9th largest circulation newspaper in the state of West Virginia and the only daily collegiate publication in the state.

Alan Waters ...................................................................... Director Bonnie Fisher ............................................... Advertising Manager Valerie Bennett ................................... Student Business Manager Anthony Larijani ..........................Asst. Student Business Manager Pamela Dodson ............................................ Accounting Manager Chris McElroy ................................................ Classiﬁeds Manager Jami Christopher ...........................................Production Manager Roy Bate ...................................................... Distribution Manager

CONTACT INFORMATION The Daily Athenaeum 284 Prospect Street Morgantown, WV 26506 www.thedaonline.com

Display Advertising: da-ads@mail.wvu.edu Classiﬁed: da-classiﬁeds@mail.wvu.edu Production: da-production@mail.wvu.edu Newsroom: da-editor@mail.wvu.edu

Display/Classiﬁed/Business: 304.293.4141 Fax: 304.293.6857 Newsroom: 304.293.5092

WVU STUDENTS AND STAFF 18-19 ........25.5% 20-21 ........41.5% Over 21 ........33%

Male Students........52% Female Students....48%

EDUCATION LEVEL 13%

TOTAL ENROLLMENT 20%

12%

UNDERGRADUATE

GRADUATE

55%

FIRST-PROFESSIONAL

= 2,000 PEOPLE

STUDENT STATISTICS

30%

of all students spend 15-30 minutes reading the printed version of the newspaper.

97%

of college students read the print version of the college paper.

86%

of college students use coupons that are advertised in the newspaper.

65%

of college students have taken action as a result of looking at a newspaper ad.

29%

of college students look at ads to make retail purchasing decisions.

of college students eat out more than 1 - 3 times per week.

*The above statistics were taken from the College Newspaper Readership Study powered by Hall & Partners.

SUBMISSION INFO DEADLINE SCHEDULE

Deadline for all advertising space, color, copy and payment is 4:30 P.M. Eastern time two business days prior to publication. Cancellation or changes cannot be accepted after deadline.

MECHANICAL SPECS BROADSHEET AND TABLOID FORMAT

1.................... 112.013 ............... 1.556” 2.................... 232.027 ............... 3.223” 3.................... 352.040 ............... 4.889” 4.................... 472.053 ............... 6.556” 5.................... 592.067 ............... 8.223” 6.................... 712.080 ............... 9.890”

6 col x 21.25”

TABLOID

BROADSHEET

POPULAR AD SIZES

6 col x 9.75”

6 col x 10.5”

3 col x 10.5”

DISPLAY RATES

Rate X Column Inches + Color Option = Total Cost

CONTRACT

DISPLAY ADVERTISING $12.65..............................Local Open/National Rate $9.11..................................Non-Proﬁt/Campus Rate $7.29.......................Student Club/Organization Rate

100” .......................................... $10.36 250” ............................................ $9.75 375” ............................................ $9.42 500” ............................................ $9.09 750” ............................................ $8.74 1000” .......................................... $8.40 1400” .......................................... $8.10 1800” .......................................... $7.90 2500” .......................................... $7.73

GRAND OPENING Are you a new local business? Run your ﬁrst ad of 30” or more and receive half-off our local open rate! Then receive 25% off our local open rate for all ads run for the next four weeks. All inches run during the four week period at the grand opening special can be credited toward the signing of a contract.

Contracts run August 15th 2012 - August 15th 2013. No new business may sign a contract over 1000” without special permission. If the contract is not fulﬁlled by the expiration date, The Daily Athenaeum will bill for the contract differential.

Shows, concerts, political ads, and other transient advertisers do not qualify.

RIL

4-1

Do You Read The DA?

4-1

Do You Read The DA?

Take the Daily Athenaeum’s Readership & Distribution survey

Enter for a chance to win a prize!

http://studentvoice.com/wvu/dareadershipdistsurvey.com

COLOR RATES 1 Spot Color ................................ $165 Full Color..................................... $275

RIL

Demographics show that color can increase ad awareness by 77%!

ELECTRONIC

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ADDITIONAL CHOICES THE DAILY ATHENAEUM

THURSDAY MAY 31, 2012

PHOTO OF THE DAY

CAMPUS CALENDAR | 5

THE DAILY ATHENAEUM

SUDOKU

DIFFICULTY LEVEL MEDIUM

“Little good is accomplished without controversy, and no civic evil is ever defeated without publicity.”

FRIDAY APRIL 27, 2012

Volume 125, Issue 146

www.THEDAONLINE.com

Complete the grid so each row, column and 3-by-3 box (in bold borders) contains every digit, 1 to 9. For strategies on how to solve Sudoku, visit www.sudoku.org.uk.

WVU grad set to reveal, redeﬁne W.Va. BY CARLEE LAMMERS CITY EDITOR

When Elaine McMillion sees McDowell County she sees beyond a hollow and broken community – she sees potential to empower and redefine rural America. McMillion, a southern West Virginia native and West Virginia University alumna, along with five other W.Va. natives will live and work in McDowell County this summer and produce the interactive documentary “Hollow.” “‘Hollow’ will be an interac-

FOR MORE INFORMATION To learn more about the project or to make a donation, visit www.hollowthefilm.com tive, nonlinear documentary that will explore the issues of the people of McDowell County. The main issues they are currently experiencing are population loss and unemployment,” McMillion said. “These issues will be faced, and these stories will be told

through the eyes of the people that live there.” Community members will take part in the filmmaking process by learning how to create their own documentaries and balloon maps to tell their personal stories. In 1950, when the coal market was booming, McDowell County was named “the nation’s coal bin” and home to nearly 100,000 people. Today, only 22,000 remain. According to demographers, the 10 communities that make up McDowell County are just years away

from extinction, McMillion said. “When industry abandons the people who made it great, it leaves behind a lot more questions than answers,” McMillion said. “The population loss is just too severe in my opinion. It’s a personal issue for all of us, and we want to do what we can to help the future generations.” “Hollow” will also aim to empower and give voice to those who in the past have had none, she said. “A lot of people are curious as to why we chose McDowell

TAKE BACK THE NIGHT

County. It can’t seem to catch a break. If they’re not the third unhealthiest in the state, they’re the highest for overdose rates. This is a place to defy stereotypes and engage in joining together on these serious issues,” she said. “This is a chance to empower citizens and let them know that they can tell their own stories.” With all of the hardship this area has endured, McMillion said she hopes “Hollow” will spark communication and trust within the local community – and ultimately the nation.

BY KELSEY MONTGOMERY STAFF WRITER

BROOKE CASSIDY/THE DAILY ATHENAEUM

Paula Prentice, a psychology graduate student, holds a sign up as she marches down High Street as a part of WVU’s ‘Take Back the Night’ event Thursday.

WVU Gender Equality Movement Takes Back the Night, demands a safer campus BY CARLEE LAMMERS CITY EDITOR

Shatter the silence and stop the violence. Members of the West Virginia University Gender Equality Movement hosted a “Take Back the Night” event Thursday to raise awareness of sexual assault, domestic abuse and rape, as well as demand a safer campus. “ Violence on college campuses is so prevalent,”

said GEM coordinator Melissa Chesanko. “One in four women will survive a sexual assault on a college campus, and it doesn’t help them to have that feeling of ‘I feel alone’, so we try to build a community.” The event included a performance by spoken word artist Crystal Leigh Endsley, a march to end violence, a candlelight vigil to honor survivors and victims and a speak out in which participants had

the opportunity to share their personal stories. Senior criminology student Brittany Andrews said she believes the issues of rape and sexual assault are not stressed heavily enough. “This is an issue that is so serious, but not a lot of people bring attention to it, so I think it’s good to raise awareness,” she said. “I feel like there just isn’t a lot of information about it on this campus.” Chesanko said she believes

in order to eliminate violence on campus, students must undergo a shift in perspective on sexuality. “I think a shift in perspective is necessary. We need to change our attitude on gender culture that is prevalent on so many college campuses. We need to eliminate sexism,” she said. “It’s a much bigger picture than just teaching people something – that’s

see NIGHT on PAGE 2

Grads reflect, reminisce at senior send off BY BRYAN BUMGARDNER ASSOCIATE CITY EDITOR

For graduating seniors, college may be over, but their new lives are just beginning. The West Virginia University Erickson Alumni Center hosted the 13th annual Senior SendOff : Zero Year Reunion Thursday night. At the event, graduating seniors had an opportunity to enjoy food, entertainment and prizes while reminiscing with classmates. “This is a good transition. It’s great to meet with friends one last time and learn about the alumni association,” said Tara Curtis, director of communications at the alumni center. All graduating seniors re-

58° / 38°

PARTLY CLOUDY

INSIDE News: 1, 2, 3 Opinion: 4 A&E: 6, 7, 8 Sports: 9-12 Campus Calendar: 5 Puzzles: 5 Classiﬁeds: 13, 14

ceive one free year of membership in the WVU Alumni Association, and Curtis encourages graduates to stay active in the association. “Lots of students get job offers through alumni. You never know where you could meet someone who can land you a job,” she said. Admission was free for the event, and dinner was provided. Students also received vouchers for two free drinks at the bar, and beer on tap was available. Participants’ names were put into a raffle for prizes including season basketball and football tickets, WVU apparel and an iPad.

see SENIORS on PAGE 2

MATT SUNDAY/THE DAILY ATHENAEUM

Chris Rombold, a graduating civil engineering student, fixes a plate of food at the ‘Senior Send-Off.’

LITTLE BIG TOWN

THE DA IS HIRING WRITERS

The country music group played at the Metropolitan Theater Thursday. A&E PAGE 6

Inquire about paid positions at The Daily Athenaeum at DA-editor@mail.wvu.edu or pick up p an application at our oﬃce at 284 Prospect St.

CONTACT US Newsroom 304-293-5092 or DAnewsroom@mail.wvu.edu Advertising 304-293-4141 or DA-Ads@mail.wvu.edu Fax 304-293-6857

those later years of life.” The Morgantown event was the first to feature two new keynote speakers of the series, Candace Bahr and Ginita Wall. Bahr has been named one of the top ten financial advisors by Registered Rep., a leading financial industry magazine. She is the managing partner of Bahr Investment Group, and she is a successful entrepreneur and wealth manager with more than twenty years of experience. Wall was named one of the top 250 financial advisors in the country by “Worth” magazine eight years in a row and specializes in guiding people through difficult life transitions including divorce and widowhood. The two women created the Women’s Institute for Financial Education and cowrote a book titled “It’s More Than Money – It’s Your Life!” Free copies of the book were handed out at the event. In her speech, Wall said that people should think about their money by considering

see WOMEN on PAGE 2

Huggins’ cancer fund receives local grant BY JESSICA LEAR STAFF WRITER

The Mary Babb Randolph Cancer Center at West Virginia University has received $6,250 for the Norma Mae Huggins Endowment Fund from Little General Stores, Inc., which received a grant from British Petroleum. Little General received money for the Huggins Cancer Research Fund and Toys for Tots as part of BP’s Fueling Communities program, which provides local organizations with money to promote health, education, youth, food or housing. The money from Little General and funds Coach Huggins has already raised will go directly toward supporting cancer clinical trials at the MBRCC, said Scot Remick, director of the Cancer Center. “Every dollar counts and every dollar raised is going di-

INSIDE THIS EDITION The WVU women’s soccer team released its ﬁrst schedule as a member of the Big 12 Conference. SPORTS PAGE 10

CROSSWORD

see HOLLOW on PAGE 2

Conference gives women ﬁnancial tips, conﬁdence The West Virginia University Erickson Alumni Center hosted the 29th annual Women & Money conference Thursday morning for more than 100 women eager to learn how to have a successful financial future. The conference was designed to empower the attendees to make smart financial decisions. Presentations at the event covered topics like retirement, getting out of debt, saving for college and creating a balanced budget. West Virginia State Treasurer John Perdue said he brought the series to Morgantown to reach University students. “I think it’s critical that students start learning at a very young age about how to put a budget together, that a credit card is not their answer and a new car when they get out of college is not their answer,” Perdue said. “They have to figure out how to manage their money and save for their future. By doing that, they would be able to take care of themselves in

TODAY’S PUZZLE SOLVED

“The problems in McDowell County are far too severe, but we hope it starts to spark dialogue. We think that communication builds trust, and the more neighbors talk to each other, the better sense of community it builds,” she said. “Th e social fabric has been ripped there. We want to get the community to start talking together again, then take their ideas and use them to empower those in other places.” In order to cover costs for production, workshops,

rectly to support and expand our cancer clinical trials programs at the MBRCC,” Remick said. Remick said Huggins has undoubtedly played a big part in getting the community involved. “Coach Huggins has raised nearly one million dollars through the Norma Mae Huggins Endowment Fund to support cancer clinical trials at MBRCC,” Remick said. “A significant portion of these funds has been matched by the West Virginia Research Trust Fund.” Remick said the money raised by the Norma Mae Huggins Endowment Fund will be put to good use as the health care professionals at the center diligently search for an end to cancer. “Cancer research is vital if we are to improve our ability

see HUGGINS on PAGE 2

AWARD SEASON WVU head football coach Dana Holgorsen and junior all-American shooter Petra Zublasing are the latest recipients of DA Awards. SPORTS PAGE 9

MATT SUNDAY/THE DAILY ATHENAEUM

WVU women’s soccer alumna Blake Miller climbs for a header against Ohio State this past season. Miller was a (first team) All-Big East selection in 2011 after leading WVU in points and goals and has since gone on to play for the Illawarra Stingrays - an (Australian based) club that has captured the league championship three years running.

CAMPUS CALENDAR FEATURE OF THE WEEK COMMUNITY MUSIC RECITAL for the violin students of Ellen-Maria Willis and the ﬂute students of Alexandra Hamilton. The events start at 11 a.m. and 3 p.m., respectively.

EVERY THURSDAY

NARCOTICS ANONYMOUS meets from 6-7 p.m. in Room 106 of Woodburn Hall. For more information, call 304-692-0038. CODEPENDENTS ANONYMOUS, a 12-step program to assist participants in developing healthier relationships of all kinds, meets at 7 p.m. in the conference room of Chestnut Ridge Hospital. For more information, call Mary at 304-296-3748. LUTHERAN DISASTER RESPONSE COLLEGIATE CORPS meets at the Lutheran Chapel at 8 p.m. The LDRCC responds to regional and national disasters. No experience is necessary. For more information, visit www.lutheranmountaineer.org/disaster. MUSLIM STUDENTS ASSOCIA TION hosts a weekly Islam and Arabic class at 6:30 p.m. in the Monongahela Room of the Mountainlair. For more information, call 304-906-8183 or email schaudhr@mix.wvu.edu. THE MORGANTOWN CHESS CLUB meets from 7 p.m. in the basement of the First Christian Church at 100 Cobun Ave. Meetings will not be held the last Thursday of every month. For more information, visit www.morgantownchess.org. CAMPUS CRUSADE FOR CHRIST holds its weekly CRU meetings at 9 p.m. in Room G24 of Eiesland Hall. People can join others for live music, skits and relevant messages. For more information, email roy.baker@ uscm.org or visit www.wvucru.com. UNITED METHODIST STUDENT MOVEMENT meets at 7 p.m. at the Campus Ministry Center on the corner of Price and Willey streets. For more information, email wvumethodist@comcast.net. WVU CLUB TENNIS practices from 9-10 p.m. at Ridgeview Racquet Club. For carpooling, call 304-906-4427. New members are always welcome. THE WVU YOUNG DEMOCRATS meets at 7 p.m. in the Blackwater Room of the Mountainlair. For more information, email kross3@mix.wvu. edu. WVU WOMEN’S ULTIMATE FRIS BEE team meets from 7-9 p.m. at the Shell Building. No experience is nec-

essary. For more information, email Sarah Lemanski at sarah_lemanski@ yahoo.com. TRADITIONAL KARATE CLASS FOR SELFDEFENSE meets at 9 p.m. in Multipurpose Room A of the Student Recreation Center. INTERNATIONAL STUDENT ORGA NIZATION meets at 8 p.m. at the International House on Spruce Street. BISEXUAL, GAY, LESBIAN AND TRANSGENDER MOUNTAINEERS meets at 8 p.m. in the Laurel Room of the Mountainlair. For more information, email bigltm.wvu@gmail.com. CHESS CLUB meets from 6-9 p.m. in the food court of the Mountainlair. Players of all skill levels are invited to come. For more information, email wvuchess@gmail.com. THE CATALAN TABLE will meet at 4 p.m. at Maxwell’s restaurant. All levels welcome. For more information, call 304-293-5121 ext. 5509. INTERVARSITY CHRISTIAN FEL LOWSHIP meets at 7 p.m. in 316 Percival Hall. For more information, call 304-376-4506 or 304-276-3284. FREE ARABIC/ISLAM CLASSES will be hosted by the Muslim Students’ Association from 6-8 p.m. in the Kanawha Room of the Mountainlair. To register, email schaudhr@mix. wvu.edu.

CONTINUAL

WELLNESS PROGRAMS on topics such as drinkWELL, loveWELL, chillWELL and more are provided for interested student groups, organizations or classes by WELLWVU: Wellness and Health Promotion. For more information, visit www.well. wvu.edu/wellness. WELLWVU: STUDENT HEALTH is paid for by tuition and fees and is confidential. For appointments or more information, call 304-293-2311 or visit www.well.edu.wvu/medical. NARCOTICS ANONYMOUS meets nightly in the Morgantown and Fairmont areas. For more information, call the helpline at 800-766-4442 or visit www.mrscna.org. ALCOHOLICS ANONYMOUS meets daily. To find a meeting, visit www. aawv.org. For those who need help urgently, call 304-291-7918. CARITAS HOUSE, a local nonprofit organization serving West Virginians with HIV/AIDS, needs donations of food and personal care items and volunteers to support all aspects of the organization’s activities. For more information, call 304-985-0021. SCOTT’S RUN SETTLEMENT HOUSE, a local outreach organization, needs volunteers for daily programs and special events. For

more information or to volunteer, email vc_srsh@hotmail.com or call 304-599-5020. CONFIDENTIAL COUNSELING SER VICES are provided for free by the Carruth Center for Psychological and Psychiatric Services. A walk-in clinic is offered weekdays from 9 a.m.-4 p.m. Services include educational, career, individual, couples and group counseling. Please visit www.well.wvu.edu to find out more information. WOMEN, INFANTS AND CHILDREN needs volunteers. WIC provides education, supplemental foods and immunizations for pregnant women and children under five years of age. This is an opportunity to earn volunteer hours for class requirements. For more information, call 304-598-5180 or 304-598-5185. BIG BROTHERS BIG SISTERS, a United Way agency, is looking for volunteers to become Big Brothers and Big Sisters in its one-on-one community-based and school-based mentoring programs. To volunteer, call Sylvia at 304-983-2823, ext. 104 or email bigs4kids@yahoo.com. ROSENBAUM FAMILY HOUSE, which provides a place for adult patients and their families to stay while receiving medical care at WVU, is looking for service organizations to provide dinner for 20-40 Family House guests. For more information, call 304-5986094 or email rfh@wvuh.com. LITERACY VOLUNTEERS is seeking volunteers for one-on-one tutoring in basic reading and English as a second language. Volunteer tutors will complete tutor training, meet weekly with their adult learners, report volunteer hours quarterly, attend at least two in-service trainings per year and help with one fundraising event. For more information, call 304-296-3400 or email trella.greaser@live.com. CATHOLIC MASS is held at St. John University Parish at 4:30 p.m. on weekdays. THE WELLWVU CONDOM CLOSET is held in the Kanawha Room of the Mountainlair every Wednesday from 11 a.m.-noon. The closet sells condoms for 25 cents each or five for $1.00. THE WELLWVU CONDOM CARA VAN is held in the main area of the Mountainlair from noon-2 p.m. every Wednesday. The caravan sells condoms for 25 cents each or five for $1.00. THE ASSOCIATION FOR WOMEN IN SCIENCE meets on the second Monday and fourth Tuesday of every month at noon at Hatfields in the Mountainlair. All students and faculty are invited. For more information, email amy.keesee@mail.wvu.

ACROSS 1 Utah’s state gem 6 Stable newborn 10 Emblem 14 “Don’t try to be ___” 15 __ jure 16 Slicer’s warning 17 See 38-Across 20 Passed down, as folk mus. 21 Shop gripper 22 Four Holy Roman emperors 23 ‘40s-’50s pitcher Maglie 24 Tangle of hair 25 P.D. alert 26 See 38-Across 33 Silver and gold 35 Absorb, as a loss 36 Via, la Burns 37 “__ you clever!” 38 Clue for 17-, 26-, 43- and 57-Across 39 Intersect 40 Unlike Wellesley College 41 Board partner 42 Downloadable media player 43 See 38-Across 46 Clunker 47 Cruet ﬂuid 48 Corn serving 51 That and that 54 Proverbial equine escape site 56 Sharp part 57 See 38-Across 60 Plotting 61 Head start? 62 Neutral shade 63 Dry run 64 No sweat 65 Being pulled

DOWN 1 Knave of Hearts’ loot 2 Fictional plantation owner 3 Guitar played with hands and feet 4 Dry 5 San Diego attraction 6 Having limits 7 Makes a choice 8 U.S. Open stadium 9 Rickey broke his stolen base record in 1991 10 “Assuming that’s accurate,” biblically

11 Winter garb 12 Guesstimate words 13 Takes home 18 Rogers’s partner 19 Last year’s frosh 24 Hot sandwich 25 Sequence of scenes 27 It’s not posed 28 Aptly named author 29 Holiday tuber 30 Dismissive bit of rhetoric 31 Highland tongue 32 Legendary seamstress 33 Eponymous physicist Ernst __ 34 Switch add-on 38 “I’m talking to you!” 39 PC key below Shift 41 Wicked 42 Turner memoir 44 Member’s payment 45 Where kroner are spent 49 Disco era term

50 Sign up for more 51 Letter-shaped fastener 52 Optimism 53 Granola grain 54 __ Bing!: “The Sopranos” nightclub 55 Some votes 56 First lady’s garden site? 58 Golfer Michelle 59 Hitter’s stat

TODAY’S PUZZLE SOLVED

COMICS Get Fuzzy

by Darby Conley

Cow and Boy

by Mark Leiknes

FRONT PAGE The Daily Athenaeum offers front page advertising in a premium location along the bottom of the front page. This space is 6 columns across by 1.5” deep and runs in full color. This location is available at a rate of $275 per insertion. Normal advertising deadlines apply. Front Page advertising is subject to review prior to acceptance and scheduling.

DAILY HOROSCOPES BY JACQUELINE BIGAR

appearance.

Tonight: Enjoy the one you are with.

BORN TODAY You have a very appealing manner that draws many people to you. However, because you are surrounded by so many admirers, often jealousy comes into play. Be careful as to what you promise, and make sure you are clear about your expectations and desires. If you are single, you might commit to someone, only to suddenly find the bond volatile. Try to avoid commitment this year. If you are attached, the two of you often find that you disagree. Learn to respect your sweetie’s perspective, and peace will be restored. PISCES spends money differently than you do.

CANCER (JUNE 21-JULY 22) ★★★★ You see a situation much diﬀerently than a partner. Through what might be animated conversation, you come to terms. If you detach, you see this person’s caring. Otherwise, anger could be the result. Know you are cared about. Tonight: Catch up on calls.

SAGITTARIUS (NOV. 22-DEC. 21) ★★★★ Take a serious look at a schedule change. You clearly cannot do as you desire with your present commitments. Though you may not see the path immediately, it is there. Brainstorm with a buddy. Tonight: Buy something for your home or roommate.

LEO (JULY 23-AUG. 22) ★★★★ Be sensitive to your needs ﬁnancially. A close partner might have a diﬀerent perspective and interests. This person has a very caring manner that often ropes you in. Know your limits, and be willing to say “no.” Tonight: Go with a suggestion.

CAPRICORN (DEC. 22-JAN. 19) ★★★★ Make calls, schedule meetings and do not forget to make or conﬁrm weekend plans. You could be overwhelmed by all that you have to do. News coming in from a distance could trigger a strong reaction. Sort fact from ﬁction. Tonight: You don’t have to go far,

ARIES (MARCH 21-APRIL 19) ★★★★ You might want to pull back and get a better understanding of a friendship. This person sometimes goes overboard. Anger develops when you least expect it. Could someone expect more than you can give? Tonight: Get some R and R. TAURUS (APRIL 20-MAY 20) ★★★★★ Being driven points a venture toward success. Another person’s creative idea might backﬁre. No matter how nice you are when you nix this concept, the end results could be volatile. Do not spend too much energy on this issue. Tonight: Find your friends. GEMINI (MAY 21-JUNE 20) ★★★★ Be as upbeat as you can when dealing with a higher-up or boss. Listen to feedback. On a personal level, your home life could be disruptive. Do not take the events here into your professional life. Focus on your public image. Tonight: A must

VIRGO (AUG. 23-SEPT. 22) ★★★ Recognize how easily triggered you are. Pull back rather than lose your temper. Words spoken could cause a problem and cannot be taken back. A partner or another person you are ﬁnancially tied to triggers strong reactions. Tonight: The only answer is yes. LIBRA (SEPT. 23-OCT. 22) ★★★★ Sitting on strong feelings could be diﬃcult. Pick and choose the timing to release your aggravation. Go back to the original issue. Others keep requesting your help with various projects. Toss yourself into at least one. Tonight: Squeeze in some exercise. SCORPIO (OCT. 23-NOV. 21) ★★★★ You are all smiles, no matter how you look at a situation. A friend might be aggressive about you pursuing a certain path. You know how to say no, but in this case, it might not be heard. Trust your judgment.

AQUARIUS (JAN. 20-FEB. 18) ★★★ Only you can decide what to do with your funds. You do not always have to defer to a partner. You care a lot about this person, regardless of how volatile he or she might be, yet you do not have to say yes all the time. Tonight: Make sure your budget is in the plus column.

Pearls Before Swine

CROSSWORD

by Stephan Pastis

PISCES (FEB. 19-MARCH 20) ★★★★★ Beam in others. Make a decision about who would be best to go to an event or begin a project with. Honor what you feel, and it all works out. One person could become quite irritated. You cannot change his or her reaction, but you also do not need to react! Tonight: Do your own thing. BORN TODAY Army general Douglas MacArthur (1880), black activist Angela Davis (1944), guitarist Eddie Van Halen (1955)

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The Daily Athenaeum has a ﬂat rate for inserting advertising material. Charges are based on 12,000 circulation. Reservations must be made 7 days in advance of publication with Advertising Supervisor, Bonnie Fisher, phone 304-293-4141. All inserts require acceptance of sample copy by The Daily Athenaeum before scheduling.

The Daily Athenaeum’s Crossword Puzzle is one of the most unique and noticeable sections available for sponsorship in the paper. This space is 3 columns by 3 inches and runs directly below the crossword puzzle. Sponsorship is available for $250 per week (5 consecutive run dates) or $850 per month (4 consecutive weeks). This sponsorship may not contain alcohol related promotion due to the content that appears daily in the Campus Calendar.

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SPECIAL SECTIONS Welcome to the Big XII ! Reach fans and visitors seeking entertainment, food and lodging while visiting Morgantown by advertising in The Daily Athenaeum’s Gameday. This special feature is packed with Mountaineer football content and is distributed at all home football games as well as on campus the day prior. As an added bonus, multiple-run discount rates are available.

The Coupon Page is placed in our regular paper and runs 4 times each semester. The cost to run is $90.00 per insertion and your ad runs in full color for maximum visibility. The ads are 3 col. x 2.” Your coupon will also be posted on our website and remain there until the next Coupon Page is printed. Also, you can include a QR Code so it can be scanned as well as clipped or printed. Mark your calendar for the coupon dates: August 28, September 25, October 23, November 27, January 22, February 19, March 19 and April 16. Also, there are 2 coupon pages in the summer on June 12 & July 17. Don’t miss out!

New this year are the Pub N’ Grub Pages! A great place to run your weekend food and drink specials. These will run every Thursday during the semester. There are two different sizes available: A 2 col. x 2” ad and a 2 col. x 4” ad. These ads run in full color for maximum visibility. All inches will count towards your regular contract. Spaces are limited, so book your ad today!

TERMS AND POLICIES Out-of-town and new advertising accounts must pre-pay for advertising until credit is established. All political, “closing”, and “going out of business” advertising must be prepaid. To establish a credit account, an advertiser is required to complete a credit application and pre-pay until credit has been verified. (Please allow 30 days for approval.) All accounts which have been granted billing privileges are allowed 30 days past the billing date to pay the balance in full. All balances not paid in 30 days are subject to a finance charge of 1.5% per month. Any errors on billing invoices must be brought to management’s attention within 30 days of receipt of invoice. In the case of a disputed charge, the remainder of the balance due should be paid along with written notification for the reason of the amount withheld. No adjustment will be made for errors that do not materially affect the value of the advertisement. Advertising which has minor discrepancies such as misspelling or small type transposition, but which do not affect the ability of the reader to respond to the ad will be considered substantially correct and full payment will be required. The Daily Athenaeum is not responsible for advertisements which do not appear. All negotiations regarding a complaint are dealt with on an individual basis and must be personally approved by the director. Accounts not paid in 120 days from billing date are considered delinquent and will be turned over for collection at the accountant’s discretion. No advertising will be accepted on delinquent accounts until the balance is paid. The Daily Athenaeum retains the right to refuse any ad for any reason. All advertising phraseology and/or subject matter is subject to editing, altering, approval, or rejection by the student business manager and the student ad/editorial board of The Daily Athenaeum. Ads created by The Daily Athenaeum will be available for proofing prior to publication. Proof service is to correct typographical errors and deviations from the original layout- not for alterations, size changes, or additions of new copy. When proofs are delivered, responsibility for correction is that of the advertiser. Upon approval, The Daily Athenaeum is no longer liable for errors. Additional charges may be assessed for more than two proof changes. Positioning of advertisements in the paper will be done on a request basis and handled as such. Requests for positions will be honored when possible but no page position can be guaranteed. Any standard advertising position may be purchased at 25% of the cost of said advertisement when possible (minimum advertising size will be 10 inches). Positions will be sold on a first come, first serve basis. Advertising simulating news can be set in body type, but must carry the word “advertisement”. Normally, no display advertising will be published upside down, sideways, or in any other manner that is not in the keeping with good, traditional newspaper make-up.

DISTRIBUTION The Daily Athenaeum is distributed at 378 locations in and around both the Evansdale and Downtown campuses, reaching the entire University community of some 35,000. Our market includes students, faculty, staff, Morgantown residents, and visitors to campus.

WVU Residence Halls - 17 WVU Buildings - 91 Off Campus Housing - 7 Hotels - 10 Restaurants and Bars - 111 Businesses - 142

(clothing, grocery, sporting goods, health care, books, salons, etc..)

FOOTBALL SCHEDULE 2012 HOME GAMES September 1 ............ Marshall Thundering Herd September 22 .....................Maryland Terrapins September 29 .............................. Baylor Bears October 20 ................... Kansas State Wildcats November 3 ...................... TCU Horned Frogs November 17 ..................... Oklahoma Sooners December 1 ......................... Kansas Jayhawks

SPECIAL PROMOTIONS Aug. 27, 2010

WVU FALL SPORTS

PREVIEW

A Daily Athenaeum special edition

PROMOTION

RUN DATE

DEADLINE

Back to School ..........................Friday, Aug. 17 .............................Friday, Aug. 10

All Big East team The DA Sports staff picks its all-Big East Conference team for 2010 on PAGE 2.

Is WVU back?

New attitude

Check out a full preview of the WVU football team inside on PAGE 2.

WVU volleyball coach Jill Kramer is hoping to bring a swagger in ‘10 on PAGE 7.

More offense The men’s soccer team’s offense is expected to be improved this year on PAGE 6.

Butler is it The women’s soccer team will need to rely on keeper Kerri Butler on PAGE 6.

FILE PHOTO

Fall Family Weekend

Half Price Pickup .......................Monday, Aug. 20 ....................Thursday, Aug. 16 Gameday - Marshall ..................Fri./Sat., Aug 31/Sept 1............ Tuesday, Aug. 28 Downtown Pages ......................Friday, Sept. 14 ....................... Tuesday, Sept. 11 Gameday - Maryland .................Fri./Sat., Sept. 21/22 ............... Tuesday, Sept. 18 Gameday - Baylor......................Fri./Sat., Sept.28/29 ................ Tuesday, Sept. 25 Fall Family Weekend .................Friday, Oct.5 ................................Tuesday, Oct. 2 Diversity Week Tab ....................Friday, Oct. 12 .............................Tuesday, Oct. 9

THE DAILY ATHENAEUM

NEWS ON PAGE 2

FRIDAY OCT. 1, 2010 THROUGH SUNDAY OCT. 3, 2010

Read about all of the events taking place at West Virginia University’s Fall Family Weekend.

A&E ON PAGE 10 Mountaineer Idol enters its third round Friday, with guest judges including Mayor Bill Byrne and 6’6 240.

Mountaineer Week 2010

Jam and Cram SStud tuden dentss, fa facu c ltltyy andd staff cu t caan part rticicippaate in Mo Moun unttainee un eerr We W ekk’s’s annuall PR PT crraam cram m. REAAD MOREE PAGE AGE 4

The Daily Athenaeum Thursday Nov. 4

Mouuntaaineer Ga Mo Game mess Alll st stud uden dennt orga gaani niza zatitition o s cann co on comp m etee inn thhee Mou oun untaine nt neeer Week Chal Chal alle leng le ne ng game mes. READ RE A MOR OREE PPAAAGGE GE 3

Gameday - Kansas ....................Fri./Sat., Oct.19/20 ....................Tuesday, Oct.16 Mountaineer Week Tab .............Wednesday, Oct. 24 ..................... Friday, Oct. 19

Forr th Fo thee ti titl tle Ten seni nior orss have bee or een ch chos osen en bas ased ed on acad ac a emics as ad a fifinaalissts for Mr.. andd Ms. Mounta Moun nta t in inee eer 20 2010 10.. REEAD AD MOR O E PA PAGE 5, 6

Halloween Pages .......................Tues./Weds., Oct. 30/31 ..... Wednesday, Oct. 24 Gameday – TCU .......................Fri./Sat., Nov. 2/3 ......................Tuesday, Oct. 30

DAVID RYAN/THE DAILY ATHENAEUM

DA 125th Anniversary Edition ...Friday, Nov. 2 ............................Tuesday, Oct. 30

Weekend of Honors THE DAILY ATHENAEUM FRIDAY, APRIL 8, 2011

HISTORY Weekend of the Honors has a history of more than 50 years. Read more on page 7

Gameday – Oklahoma ...............Fri./Sat., Nov. 16/17 ........ Tuesday, November 13 Holiday Gift Guide .....................Friday, Dec. 7 ............................. Tuesday, Dec. 4 Finals Week Half Price Sale ......Monday, Dec. 10 .......................Thursday, Dec. 6

OUTSTANDING TEACHERS West Virginia University named six professors outstanding teachers. Read more on page 5

WEEKEND OF HONORS FEATURE The University is featuring Africa Night as part of Weekend of Honors Read more on page 7.

Back to Books ...........................Monday, Jan. 14...................... Thursday, Jan. 10 Housing Guide ...........................Wednesday, Jan.16 ...................... Friday, Jan. 11 The Daily Athenaeum - May 13, 2011

GRADUATION EDITION

Capital Classic ...........................TBA .............................................................. TBA Valentine Pages .........................Wed./Thurs., Feb. 13/14 ................ Friday, Feb. 8 Spring Rec & Health Edition .....Wednesday, Feb. 27..................... Friday, Fed. 22 Big XII Preview Edition ..............Monday, March 4 ................ Wednesday, Feb. 27

FILE PHOTO

WHAT’S INSIDE Graduating seniors participate in ‘The Final Assignment’ students collect WVU memories via social media.

Check out this weekend’s schedule of events and commencement locations.

PAGE 10

PAGE 2

Forty-two WVU seniors were named Outstanding Senior Scholars. Eight seniors were awarded the Order of Augusta.

PAGE 3, 7

SPRING BREAK 2011 THE DAILY ATHENAEUM

NCAA Bracket Pages ................Monday, March 11 ............. Wednesday, March 6 St.Patrick’s Day Pages ..............Thurs./Fri., March 14/15 ......... Monday, March 11

WEDNESDAY, FEB. 23, 2011

Week of Honors Tab ..................Friday, April 12.............................Tuesday, April 9 Finals Week Half Price Sale ......Monday, May 6 .......................... Thursday, May 2 SPRING BREAK TRIPS Where are West Virginia University students heading over Spring Break? Read more on page 2.

PHYSIQUE 7 West Virginia University students prepare to have beach bodies over Spring Break. Read more on page 3.

SPRING BREAK MIXTAPE One of our columnists gives you the best mix of music to listen to while road tripping. Read more on page 11.

Graduation Edition ....................Friday, May 17 ..................... Wednesday, May 15 Freshman Survival Guide ..........Thursday, May 30 .................... Thursday, May 23

PUBLICATION SCHEDULE 6 columns (9.89”) 5 columns (8.2231”) 4 columns (6.5563”)

THE DAILY ATHENAEUM

SEPTEMBER 2012 M

OCTOBER 2012

/30 24 25 26 27 28 29

NOVEMBER 2012

DECEMBER 2012

JANUARY 2013

/30 24/31 25 26 27 28 29

FEBRUARY 2013

MARCH 2013 T

APRIL 2013 T

/31 25 26 27 28 29 30

2 columns (3.2226”) 1 column (1.5557”)

3 columns (4.8894”)

AUGUST 2012

GAMEDAY

S 4

SPECIAL PROMOTIONS

MAY 2013 T

JUNE 2013 T

S 1

JULY 2013 T

Contact Info, Policies & Payment

Contact Information Mailing Address:

The Daily Collegian James Building 123 S. Burrowes St. State College, PA 16801-3882

Phone:

Business: 814-865-2531 News: 814-865-1828

Fax:

814-865-3848

Website:

www.collegian.psu.edu

Email:

dailycollegian@gmail.com

The Daily Collegian 4p.m. two business days before publication

VENUES

collegianbilling@gmail.com

(for billing inquiries)

Business Hours:

Business Manager: Ruby Yip Advertising Manager: Andy Walker Editor-in-Chief: Casey McDermott Monday-Friday 8:30a.m. - 5p.m. when classes are in session

Minimum ad size: 2 col. inches Minimum depth: 1/2 inch Minimum width: 1 column

The Daily Collegian & The Weekly Collegian: - Full size broadsheet format - Six columns per page - Full column depth: 21 inches (ads greater than 18 inches are billed for full column depth)

Venues: - Tabloid format - Six columns per page - Full column depth: 9.5 inches (ads greater than 7.5 inches are billed for full column depth)

Display Classifieds: - For The Daily Collegian only - Full column depth: 19 inches

Collegian magazine

1p.m. one business day before publication

Holidays & Semester Breaks The following issues have early deadlines: Two issues after Labor Day, Thanksgiving Break, Martin Luther King Jr. Day, Spring Break, & July 4

Accepted formats include: -

.PDF (preferred) .TIF, .GIF, .BMP .PSD (Adobe Photoshop) .AI (Adobe Illustrator) .EPS .QXD (QuarkXpress) .DOC (Microsoft Word) .CDR (CorelDRAW)

Fonts: Please save text objects as curves or outlines to preserve visual integrity. The Collegian reserves the right to alter embedded fonts for reproduction at press. Images: Minimum of 175 dpi. Maximum of 300 dpi.

Payment

Collegian Magazine 4p.m. 10 days in advance

Classified Word Ads

Submission Guidelines

Technical Info

Venues 4p.m. Mondays, three business days before publication The Weekly Collegian 4p.m. Wednesday before publication date

(for advertising inquiries)

Personnel:

Advertising Deadlines

Policies - All advertising is subject to approval of the Business Manager, who reserves the right to refuse any advertising. - Any advertisement which offers opinions, presents allegations, or advocates a position with regard to social or political issues must contain the name of the sponsoring individual or organization. Individuals placing such ads are required to present ID. - The advertiser and, if applicable, advertising agency assume liability for all content and claims made against Collegian Inc. arising from the publication of the ad. For a complete list of advertising policies, see www.collegian.psu.edu

Checks payable to Collegian Inc. Visa & Mastercard accepted. Pre-payments for display ads may be mailed to the Ad Manager at Collegian Inc. offices.

The Best Way to Reach Penn State!

89%

83% of college students have tried a product or store after seeing it advertised in their newspaper 1

$20 bil l io n

Amount college students spend annually

Marketing Statistics

of University Park students 1 have read The Daily Collegian at least once in the past 7 days

70% of students say they have been motivated to take some sort of action after seeing ads in their college newspaper 1

1 Statistics courtesy of Alloy Media + Marketing and Penn State Pulse 2 Information from College Student Spending Behavior Oâ&#x20AC;&#x2122;Donnell & Associates LLC.

Open Rate $13.30

Annual Contract Rates

Monthly Volume Discount Rates

Level Amount Rate pci

Total Rate per inches column inch $13.30 12.40 12.10 11.65 11.30 11.05 10.90

The following rates apply to local advertisers who own or operate a business in Centre County. Local rates also apply to on-campus event sponsorships and on-campus recruiting.

Calculating The Cost Of Your Ad Columns x Inches=Column Inches

Examples

The Daily Collegian & Venues

Calculated per calendar month.

2 to 25.5 26 to 50.5 51 to 75.5 76 to 100.5 101 to 150.5 151 to 200.5 201 or more

Sizing Guide 2 col. x 2” $53.20

4 col. x 2” $106.40

2 col. x 3” $79.80

1 col. x 3” $39.90

1 col. x 5” $66.50

1 col. x 2” $26.60

3 col. x 10.5” $390.60

2 col. x 5” $133.00 4 col. x 10” $496.00

6 col. x 10.5” Half page $762.30

Annual advertising contracts are available for all Collegian Inc. media at discounted column inch rates when the advertiser commits to a certain monetary level. Advertisers who exceed the level of their contracts will qualify for a lower column inch rate once advertising costs surpass the subsequent level.

For a 3x5 ad:

3 columns x 5 inches = 15 column inches 15 column inches x $13.30*= $199.50

For a 4x8 ad:

4 columns x 8 inches = 32 column inches 32 column inches x 12.40** = 396.80

*open rate

**monthly volume discount rate

Columns wide 1 2 3 4 5 6

Inches wide 1.56 3.22 4.89 6.56 8.22 9.89

3 col. x 5 ” $199.50 Full page 6 col. x 21” $1,423.80

1’’

One Column Inch (actual size)

1.56’’

$11.15 $11.05 $10.95 $10.75 $10.60 $10.35 $10.00 $9.65

Column Width

3 col. x 3” $119.70

2 col. x 4” $106.40

$6,100 $8,700 $12,000 $17,700 $23,300 $34,100 $44,000 $53,000

1 2 3 4 5 6 7 8

Picas wide 9p4 19p4 29p4 39p4 49p4 59p4

Sponsorships

Collegian Classifieds Display Classifieds

A student favorite! Sponsor a 4.2” x 1.5” banner atop the puzzle for just $36.60. Purchase the top & bottom banners for $67.55. Also available in Venues & Collegian Magazine.

Readers will be sure to notice your ad as they browse for jobs, housing, & other deals, or as they check their Horoscope or finish Sudoku puzzles.

(place one ad in each issue of any calendar month)

Advertise atop this daily feature appearing in the classifieds section. $51.80 for a 3.22” x 1” banner.

Word Ads (consecutive days) Contact a Business Operations representative for line ad rates.

Special Sections Deadline 4 p.m.

Guide Parents’ Weekend

Wednesday, Sept. 19

Published Friday, Sept. 28

Halloween Guide

Friday, Oct. 19

Holiday Gift Guide

Tuesday, Nov. 13

Tuesday, Nov. 27

Valentine’s Day

Tuesday, Feb. 5

Tuesday, Feb. 12

St. Patrick’s Day

Thursday, Feb. 28

Friday, March 15

Senior Sendoff*

Wednesday, April 17

* Free full process color included for all but Senior Sendoff.

Tuesday, April 23

Premium Placements

Only one business can purchase this coveted banner below page one news content per day. Full process color included. $500 for single run, $1,350 for 3-day run*, $2,125 for 5-day run*

Front Page*

*Within same calendar month

Guaranteed Placement

Friday, Oct. 26

Secure your favorite spot in the paper for your advertisement! Ask your Account Executive for a list of spots available for a 25% premium.

Color

Preprints

All color ads run in full process color.

Color* Same Color Discount** Weekly Collegian Color:

$220 $200

Preprinted advertising accepted for The Daily Collegian only. -

Normal full-run number of inserts for Fall & Spring: 15,000 Maximum preprint size: 11” x 11” The Sentinel ATTN: Collegian No inserts for Friday issues. 375 Sixth Street Shipping address: Lewistown, PA 17044

*No preprints accepted for Wednesday, Nov. 7 2012, the day following Election Day.

Bulk Rates

$100

*Color refers to The Daily Collegian, Collegian Magazine, & Venues. **The color portion of the ad must appear in subsequent editions exactly as it originally appeared to qualify for this discount.

Color Submission Checklist: Are photos at 175 dpi? Are all text objects converted to curves/outlines?

No. of preprints 9,000 to 34,000 34,001 to 68,000 68,001 to 102,000 102,001 to 136,000

Rate per 1,000 inserts $118 $101 $92 $80

The Daily Collegian & Venues

Open Rate: $15.25 Monthly Rate: $13.30

One or two 3.22” x 1” spaces are available for this puzzle, appearing daily in the highly visible classifieds section. $45.20 for the top, or $83.30 for both.

Partial Run Rates

No. of preprints 5,000 to 5,999 6,000 to 6,999 7,000 to 7,999 8,000 to 8,999

Rate per 1,000 inserts $148 $140 $132 $124

Net open rate (9,000 or more) $118.00 per 1,000 inserts. Bulk discounts - A bulk discount is available for advertisers who insert more than 34,000 pieces between Aug. 16, 2012 & Aug. 15, 2013.

Collegian Magazine & Weekly Collegian 6

Collegian Magazine Stadium Issues of Collegian Magazine are distributed inside Friday’s edition of The Daily Collegian and as a stand-alone publication.

Available Ad Sizes Ad Size Col x In. Price Full page

6 x 9.5”

$770.07

1/2 page 6 x 4.67” $438.23 horizontal 1/2 page vertical

3 x 9.5”

Quarter Page

3 x 4.67” $287.77

$445.74

2 Column 2 x 4.67” $201.65 block 2 Column 2 x 2.3” mini

$110.40

Published

Fall 101

Wednesday, Aug. 1

Friday, Aug. 24

Ohio

Friday, Aug. 24

Friday, Aug. 31

Navy

Tuesday, Sept. 4

Friday, Sept. 14

Temple

Tuesday, Sept. 11

Friday, Sept. 21

$918.84

Housing Issue

Tuesday, Sept. 18

Tuesday, Sept. 25

Northwestern

Tuesday, Sept. 25

Friday, Oct. 5

$260.21

Ohio State

Tuesday, Oct. 16

Friday, Oct. 26

Indiana

Tuesday, Nov. 6

Friday, Nov. 16

Wisconsin

Tuesday, Nov. 13

Saturday, Nov. 24

Fall Finals

Tuesday, Dec. 4

Monday, Dec. 17

Blue and White*

Tuesday, April 9

Friday, April 19

Spring Finals

Monday, April 15

Monday, April 29

Summer 101*

Tuesday, April 16

12 x 9.5” $1,835.40

Back cover 6 x 9.5”

$984.39

Inside front 6 x 9.5” or back Roster 2 block

(Homecoming)

2 x 4.67”

Table of Contents

3 x 9.5”

Collegian Magazine

Deadline 4 p.m.

Premium 1 Positions Col x In. Price Centerfold

Magazine Schedule

$562.88

Business Manager will assign premium positions based on requests. Only available in Stadium Issues.

Sizing Guide 1/2 page vertical (3 col. x 9.5”)

2 col. block (2 col. x 4.67”) 2 col. mini (2 col. x 2.3”)

Monday, May 13 *Dates subject to change.

1/4 page (3 col. x 4.67”)

1/2 page horizontal 6 col. x 4.67” Full Page (6 col. x 9.5”)

Stadium Magazine Contract Save 12% off Stadium Magazine rates with a contract to run in all seven publications! - Reach 110,000 fans at Beaver Stadium as well as area hotels and restaurants. - Receive the additional exposure of Friday’s edition of The Daily Collegian. - Deadline to sign a Stadium Magazine Contract is August 31, 2012.

The Weekly Collegian

Publication dates for The Weekly Collegian are always on Wednesdays. Fall 2012 September 5-December 12 No issue November 21

Spring 2013 January 16-April 24 No issue March 6

Open Rate: $5.10 per col. inch

Summer 2013 Fall Sports Preview (tabloid) August

Combo Rate*: $3.65 per col. inch

*Place one display ad in any issue of The Daily Collegian at your regular rate and place the same ad in The Weekly Collegian for only $3.65 per column inch. Insertion dates for both publications must be within seven days.

The following rates apply to local advertisers who own or operate a business in Centre County. Local rates also apply to on-campus event sponsorships and on-campus recruiting.

WWW.COLLEGIAN.PSU.EDU

A Leaderboard 728px x 90px

B Medium Rectangle* 300px x 250px

All advertising sizes conform to interactive Advertising Bureau standards. Rates are subject to change.

*two available

Minimum purchase of 10,000 impressions. All banner ads will run on The Daily Collegian’s web site as “Level Campaigns.” This requires a start date, an end date and a total number of impressions selected by the advertiser. Ads will then be impressed x number of times per day, determined by dividing the total number of impressions purchased by the total number of days scheduled. For higher visibility we recommend scheduling more than one ad during your time frame.

@DAILYCOLLEGIAN Example: How much? Client purchases 50,000 impressions to run over three weeks (21 days). Price: $550 $11 per thousand x 50 (50,000 impressions) = $550.

How often will my ad be seen? 50,000 impressions divided by 21 days = 2,381 times a day.

Ads running less than 3 months: $11 per thousand impressions

Ads running for 6 months: $9 per thousand impressions

Ads running for 3 months: $10 per thousand impressions

Ads running for 1 year: $8 per thousand impressions

1 - 2 MILLION page views per month during the Fall and Spring semesters.

The actual number of views for your banner will depend upon its duration. The minimum views for seven full days should not be fewer than 4,500.

The Daily Collegian Online

The Collegian established an online presence in July 1996. In addition to current articles, our site has a vast archive of past news, audio and video files, staff blogs, and special online features. The Daily Collegian Online is updated throughout the day as news breaks.

Available Web Ad Sizes

Web Traffic & Notes

1during MILLION page views per month the Summer.

Actual traffic values for The Daily Collegian Online vary daily.

Text links also available. Please call the Business Operations Department for more information.

1/4”

8”

1/4”

4 columns

1/4”

7” 6” 5”

3”

1/4”

2” 1”

September

October

Su M T W R F Sa

2 3 4 5 6 9 10 11 12 13 16 17 18 19 20 23 /30 24 25 26 27

7 14 21 28

5 12 19 26

6 7 13 14 20 21 27 28

1 2 8 9 15 16 22 23 29 30

3 4 10 11 17 18 24 25 31

1 7 8 14 15 21 22 28 29

1 2 8 9 15 16 22 23 29 30

3 4 5 6 10 11 12 13 17 18 19 20 24 25 26 27 31

November

December

January

Su M T W R F Sa

4 11 18 25

5 12 19 26

6 13 20 27

1 2 7 8 9 14 15 16 21 22 23 28 29 30

3 10 17 24

2 3 4 5 9 10 11 12 16 17 18 19 23 /30 24/31 25 26

1 6 7 8 13 14 15 20 21 22 27 28 29

6 13 20 27

7 14 21 28

1 2 8 9 15 16 22 23 29 30

3 4 5 10 11 12 17 18 19 24 25 26 31

February

March

April

Su M T W R F Sa

3 4 5 10 11 12 17 18 19 24 25 26

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28

1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 /31 25 26 27 28 29

2 9 16 23 30

The Weekly Collegian

7 14 21 28

1 8 15 22 29

2 3 4 9 10 11 16 17 18 23 24 25 30

5 12 19 26

6 13 20 27

Collegian Magazine*

*Stadium issues of Collegian Magazine are distributed inside of Friday’s Daily Collegian and as a standalone publication on Saturday.

1 column

1/4”

August

The Daily Collegian

4”

1/4”

3 columns

1/4”

5 columns

9”

2 columns

1/4”

6 columns

10”

Publication Calendar

Magazines & Guides September

October

November

PSU vs. Ohio (Stadium Mag.) Housing Issue PSU vs. Navy (Stadium Mag.) PSU vs. Temple (Stadium Mag.) Parents Weekend Guide

PSU vs. Northwestern (Homecoming) (Stadium Mag.) PSU vs. OSU (Stadium Mag.) Halloween Guide

PSU vs. Indiana

December

January

February

March

April

May

Finals Week Magazine

Saint Patrick’s Day Guide

N/A

Blue & White Magazine Finals Week Magazine

(Stadium Mag.)

PSU vs. Wisconsin (Stadium Mag.)

Holiday Gift Guide

Valentine’s Day Guide

Summer 101 Magazine

WE’RE STUDENT MEDIA Student Media at the University of South Carolina houses the four student-run media outlets on campus: The Daily Gamecock, Garnet & Black, SGTV and WUSC. Each offers students real-word know-how in print, broadcast, advertising and graphic design as well as the opportunity to plug-in at the heart of campus and the student body. All students, regardless of year or major, are invited to join one, or all four, of the media groups. Each student’s time in the newsroom, behind the mic, or in design builds the experience and skill set for internships and jobs after graduation.

LET’S TALK Web: www.sa.sc.edu/studentmedia Creative: smcreativeservices@sc.edu Advertising Office: smadsales@sc.edu Classifieds: saclassi@mailbox.sc.edu

Main Office: 803-777-3888 Display Ads: 803-777-3018 Newsroom: 803-777-7726 Facsimile: 803-777-6482

Scott Lindenberg Director of Student Media E: sclinden@mailbox.sc.edu P: 803-777-3915

Sarah Scarborough Advertising Manager E: sarahs@mailbox.sc.edu P: 803-777-5064

Edgar Santana Creative Director E: santanae@mailbox.sc.edu P: 803-777-5094

C. Neil Scott Production Manager E: scottcn@mailbox.sc.edu P: 803-777-2833

Student Media 1400 Greene Street Russell House 343 Columbia, SC 29208

Kristine Capps Business Manager E: kristine@mailbox.sc.edu P: 803-777-7866

THESE ARE THE FACTS

22,556 of those were undergraduates,

Last year, we had an audience of

36,417

8,165 were graduates, and 5,696 were USC faculty and staff.

Consider this: 45% (or 13,740) of these were guys; another 55% (or 16,981) were girls.

35% of the audience consisted of out-of-state students, and 65% consisted of in-state students.

Oh, and one more thing: 64% of undergrads live off campus, and 20% of undergrads are part of Greek Life.

$1.27M*

$2.9M*

$138M*

The total spent by USC members eating out during a typical week

Total spent a month on stuff like hair styling, shoes and clothing

Total combined disposable income of USC students, faculty and staff.

Back during spring of 2012, The Daily Gamecock took a survey to get a feel for what our readership is like. More than 800 readers responded and the resulting statistics are below for your perusal. The demographics of the respondents looked like this:

The survey respondents ate out this many times each week:

15% Freshmen 23% Sophomores 21% Juniors 25% Seniors 6% Grad Students 5% Faculty/Staff 5% Alumni

12% 04% 17% 37% 29% 02%

8+ times 7–8 times 5–6 times 3–4 times 1–2 times 0 times

Turns out they’re pretty avid readers. They read this print edition often:

DailyGamecock.com is just as popular. Check out these pageview numbers:

25.5% 18.9% 21.3% 16.4% 10.2% 07.6%

22% 30% 14% 34%

5x per week 4x per week 3x per week 2x per week 1x per week 0x per week

Daily Several times a week Once a week A few times a month

Survey conducted Spring 2007 by Newton Marketing and Research, Norman, Oklahoma

THE DAILY GAMECOCK The Daily Gamecock seeks to inform and entertain students, faculty and staff, as well as the greater Columbia community, with a readership of more than 25,000. Covering everything from the university’s administration to athletics to art galleries, The Daily Gamecock publishes 10,000 issues Monday through Friday and is distributed to 130 locations on and around campus. The newspaper was also voted 17th in the nation’s best college newspapers by Princeton Review in 2011.

GARNET & BLACK Garnet & Black, the university’s student-produced magazine, brings together the best in fashion, photography, design and student-interest pieces to create a buzz on campus. Whether exploring national issues and their impact on campus or taking a seat with the city’s latest local artist, Garnet & Black makes their statement with bold design and lasting impressions. Printed three times a year (and published once online), the longer shelf life keeps your message in the hands and minds of students, faculty and staff.

90.5 WUSC-FM WUSC-FM is the university’s alternative, educational, free-format radio station on 90.5 FM. WUSC is one of a handful of free-format radio stations in the country, where each of the station’s DJs have the freedom to handpick their content from WUSC’s extensive and diverse music library. And with everything from a concert calendar to ticket giveaways to community news, the station plays to the student body and surrounding city.

2012 Readerhsip Survey

The station transmits at 2,500 watts with a range of 30 miles and serves an international audience with a webcast at wusc.sc.edu.

What others are saying about The Daily Gamecock: “I like the effective use of social media to bring the news to students whether they have a print copy or not.” “Easily accessible.” “It’s informative and interesting.”

â&#x20AC;&#x153;My involvement with Student Media is what makes my college experience. The hands-on opportunities and community involvement is my USC.â&#x20AC;? Josh Rainwater, WUSC Music Director

THE DAILY GAMECOCK We offer a 20 percent discount on the second ad of schedule and 30 percent for all remaining ads. To receive the discount, no changes are allowed. Any time you start a new ad schedule, you will pay full price for the first ad and receive discounts on all other ads on that schedule. The discounted rates listed below are offered in exchange for a commitment to a specified amount. A contract must be signed in order for the rate to apply. All advertising charges (color, online, special sections, etc.) will count toward achieving the contract.

Open $2,000 $3,000 $4,000 $5,000 $7,000 $10,000 $15,000 $20,000 $30,000

6 x 20.8"

Student Org.

Univ./Nonprofit

Local $9.00 $8.80 $8.60 $8.40 $8.20 $7.90 $7.60 $7.00 $6.50 $6.00

Open $2,000 $4,000 $6,000 $10,000 $15,000 $20,000

$8.00 $7.50 $7.00 $6.50 $6.00 $5.50 $5.00

National $7.00 $6.80 $6.60 $6.00 $5.50 $5.00 $4.50

Open $1,000 $2,000 $5,000 $10,000 $15,000 $25,000

$11.30 $11.00 $10.70 $10.20 $9.70 $9.20 $9.00

Open $2,000 $5,000 $10,000 $15,000 $25,000 $35,000

We charge a 20 percent premium for guaranteed positioning if the space requested is available. All rates listed are per column-inch.

3 x 20.8"

6 x 10.5"

3 x 10.5"

3 x 5"

3 x 2"

Columns

Deadlines: Get it done, son!

1 = 1.511" 2 = 3.189" 3 = 4.867" 4 = 6.540" 5 = 8.220" 6 = 9.890"

To run an ad on:

Reserve space by:

And approve artwork by:

Monday Tuesday Wednesday Thursday Friday

Wednesday, 5PM Thursday, 5PM Friday, 5PM Monday, 5PM Tuesday, 5PM

Friday, 11AM Monday, 11AM Tuesday, 11AM Wednesday, 11AM Thursday, 11AM

THE DAILY GAMECOCK Classifieds The Daily Gamecock’s classifieds page offers advertisers great exposure to a key demographic in the Midlands. Students, faculty and staff turn to the classifieds for job opportunities, tutoring, merchandise, apartments, automobiles, and more. Visit dailygamecock.com/classifieds to create your account and place your ad.

Puzzles The sudoku and crossword puzzles are very popular features in The Daily Gamecock. Students, faculty and staff can be seen throughout campus passing time solving these entertaining puzzles. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. This sponsorship offers a great value since the ad will be in front of a potential customer for a long period of time. Puzzles are sold on a first-come, first-serve basis. Puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 per semester.

Preprinted Inserts A sample insert must be submitted to the Student Media advertising office at the time the insertion reservation is made. After receiving approval and completing all placement requirements, inserts must arrive at the printer five working days prior to the publication date. For information on rates and our shipping address, visit dailygamecock.com and click on the advertising tab.

Color Rates 4 col/in–15 col/in 16 col/in–31.5 col/in 32 col/in–63 col/in 64 col/in–80 col/in 81 col/in–126 col/in Spot Color (any size)

$4.00 $3.50 $3.00 $2.75 $240* $50*

*Flat rate. All other prices are by column inch.

FULL

SPOT

B&W

**Student Media reserves the right to change spot colors to the closest acceptable color formula from the chart. Unacceptable colors include CMYK formulas not listed, any RGB color formulas and Pantone spot colors.

DAILYGAMECOCK.COM

2011/12

The Daily Gamecock’s online edition serves parents, alumni and thousands more with content from the day’s paper as well as supplemental photo slideshows, videos and exclusively online features and news content. The site is updated each night with the newspaper’s print production, as well as throughout the day as news breaks and features unfold. Both The Gamecock’s Twitter and Facebook followings, which number around 15,000, are directed to the site.

474,448 unique visitors 1,327,058 page views

4162 Facebook likes 13,497 Twitter followers

Top Banner (728 x 90): $40/day; $250/week Large Box (300 x 250) $30/day; $200/week Tower (120 x 250): $20/day; $100/week Poll (300 x 100) $150 per week

MOBILE

&MORE

GARNET & BLACK Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The staff works with local boutiques, hotels and businesses to dress models, set up photo shoots and spark interest in the publication. The magazine’s roots are in the community, and G&B finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies.

8" x 5.125"

3.875" x 5.125"

Pricing Info

8.5" x 11"

Back Cover (8.5 x 11): $700 Inside Cover (8.5 x 11): $600 Full Page (8 x 10.5): $500 Half Page (8 x 5.125): $300 Quarter Page (3.875 x 5.125): $200

With three printed editions a year and one online, Garnet & Black draws in readers year-round with weekly blogs, online-only features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cuttingedge design. Top Banner (468 x 60): $200 per semester Large Box (300 x 250): $150 per semester

90.5 WUSC FM WUSC-FM is USCâ&#x20AC;&#x2122;s non-commercial, educational, free-format radio station on the frequency 90.5-FM. The station transmits at 2500 watts with a range of approximately 30 miles and serves an international audience with its webcast at wusc.sc.edu. WUSC has been providing diverse and unique programming to the Columbia area since 1947. WUSC is one of only a handful of free-format radio stations in the country. Free-format radio programming allows the DJs to determine the content of their shows by choosing music from WUSCâ&#x20AC;&#x2122;s extensive and diverse music library. WUSC offers a concert calendar, ticket giveaways, community news, remote broadcasts, a station web page and more. Through underwriting, local businesses have the opportunity to be recognized for supporting quality programming. We can customize a schedule just for you! For more information, call the Public Affairs Director at 803-777-7172, or visit wusc.sc.edu.

Pricing Info

Semester

Academic Year

One Hour (24 Spots) Two Hours (48 Spots) Three Hours (72 Spots) Each Additional Hour (24 Spots)

$260 $415 $570 +$150

One Hour (48 Spots) Two Hours (96 Spots) Three Hours (144 Spots) Each Additional Hour (48 Spots)

$470 $730 $980 +$250

THE SUMMER DAILY GAMECOCK

Pricing Info

Reach thousands of students, faculty and staff, as well as visitors to the campus with our weekly summer edition of The Daily Gamecock. With many students and their parents on campus for orientation (more than 10,000) and summer campus tours (more than 5000), advertising in the summer issues of The Daily Gamecock is an affordable and effective way to create a new client base with incoming students and renew your connections among returning students. The summer paper publishes every Wednesday during summer sessions with a circulation of 6000.

Local: $5.00 Univ. Dept.: $4.00 National: $7.00 Student Org.: $3.00

Spot color rates are $50 per ad, regardless of size. Regular, full-color rates apply to the summer paper.

SPECIAL PUBLICATIONS Welcome Back The Welcome Back issues are larger than normal issues. They give advertisers an opportunity to introduce their business, product or service to a new batch of incoming first-year students as well as returning students, faculty and staff. The first issue of the fall semester publishes the day before move-in and stays on the shelves until the first day of class (a shelf life of five days). Publishes 08.17.2012 and 01.14.2013. Football Season Preview Football is king at Carolina and the countdown for next season begins at the bowl game. Student Media’s tabloid previews the top rivalries, players to watch and the season ahead, serving as the go-to guide for students, faculty and staff at the university. Get your message out to the Gamecock faithful! Publishes 08.24.2012. Parents Weekend Parents are in town and students are scrambling to schedule a weekend full of dinners, city shopping and nights on the town. Reach out to students with special deals and events fit for a family weekend, with an extra readership of 6,000 visiting family members. Publishes 09.21.2012. Fall Graduation 2012 Students finishing up their last semester at Carolina are gearing up for their big walk across the Colonial Life stage, and family is flying in from the far reaches of the country. With just a few finals left in the queue, students are sure to be keeping Student Media’s graduation edition in hand. Publishes 12.07.2012. Best of Carolina Now in our fourth year, we expect even more students to vote for their favorite Columbia establishments. Winners are announced in this highly anticipated special issue. Publishes 02.20.2013. Off Campus Housing Guide Our annual Off Campus Housing Guide is a wealth of information to give students everything they need to know about moving off campus. Distributed at the Off Campus Housing Fair, this is a great take away for anyone considering a move. Publication date to be announced. Spring Graduation 2013 It’s the end of another school year and graduates and soon-to-be sophomores alike are looking longingly to the finish line. Spring graduation’s issue, carefully crafted by Student Media, offer a little library break from the books and keep students sane during the last couple of weeks of the semester. Publishes 04.29.2013.

6 x 9.89"

6 x 4.86"

3 x 4.86"

3 x 2"

Wait, what were those column sizes again? Go back to page six for the specific numbers.

The Daily Gamecock is an essential part of our marketing plan each semester. We rely on it to help us get USC students out of town and onto Lake Murray! Capt. Brian Adams, Lanier Sailing Academy

SUBMITTING YOUR AD Q: Hey, what’s a camera-ready ad? A: A camera-ready ad is one that is created to the size that will appear in the newspaper. It meets all of The Daily Gamecock’s technical requirements, and includes all support documents and fonts needed to print.

Q: How should I save pictures? A: To make sure your photos look as good as they can within ads, all photographs should be at least 180 DPI at the final size (dimension) they’ll appear as in the newspaper. Don’t save photos as RGB images; they should be created in either CMYK or grayscale.

Q: What’s the preferred file format for ad submittals? A: Glad you asked. We prefer PDFs. Be sure to embed all the fonts used within your ad and select the “leave color unchanged” setting under the “color” tab. Adobe Distiller settings for The Daily Gamecock newspaper are available for power users.

Q: How do I create a spot color advertisement? A: Spot color ads have to be created using one of The Daily Gamecock’s acceptable spot color formulas. Create a custom spot color swatch in your layout software and apply it as desired. Color formulas are available from your sales rep and at our website.

Q: Does that mean I can submit native files? A: Sure does! But first you need to know that native files have to be accompanied by all support documents (.tif, .eps, etc.) used within your artwork; screen, TrueType and printer fonts; and a hard copy of the ad. Only ads created in professional layout software are considered camera-ready. If you have questions about your artwork, get in touch with your sales representative. That being said, the following formats are the only kind accepted by The Daily Gamecock:

Q: Alright, I’ve gone through the checklist, and I think I’m good to go. How do I deliver my camera-ready ad? A: Email it to smcreativeservices@sc.edu. Please include the client name and run date in the subject line so your message doesn’t get lost in the ether. You can also save your ad on a CD-ROM or USB flash drive and give it to your sales representative.

Adobe Illustrator (.ai) Adobe InDesign (.indd)

There are also some file formats we don’t accept. We like you, you like us, and we’ve got a pretty good thing—so let’s keep it that way. Never send us these:

Microsoft Word, PowerPoint, Excel, JPEGs, GIFs, PNGs, and Quark Xpress

We’ve got standards, too We have a thorough list of policies regarding deadlines, general standards of ad acceptance, our alcohol policy, positioning, errors and placement available on The Daily Gamecock’s website under the “advertising” tab. (Look for “policies.”) So, worried you might scandalize us? Then check there first, and if you still have questions, talk to your account representative for a detailed rundown.

W TO SPRING SPORTS CENTER

Distribution Locations 100 on campus 30 off campus 130 total

Newsstand Location Student Media HQ

2012 & 2013 PUBLICATION DATES AUGUST S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

T 2 9 16 23 30

SEPTEMBER F 3 10 17 24 31

S 4 11 18 25

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

DECEMBER

S M T 1 6 7 8 13 14 15 20 21 22 27 28 29

APRIL T 2 9 16 23 30

W 3 10 17 24

T 4 11 18 25

S M 1 7 8 14 15 21 22 28 29

JANUARY

S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

S M 1 7 8 14 15 21 22 28 29

OCTOBER

W 2 9 16 23 30

T 3 10 17 24 31

T 2 9 16 23 30

S 6 13 20 27

S M T W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

S M T W T 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

F 2 9 16 23 30

S 3 10 17 24

S M T W T F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29 31

S 2 9 16 23 30

FEBRUARY F 4 11 18 25

S 5 12 19 26

S M T W T 3 10 17 24

4 11 18 25

MARCH

F 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28

MAY F 5 12 19 26

W 3 10 17 24 31

NOVEMBER

S 2 9 16 23

JUNE T 2 9 16 23 30

F 3 10 17 24 31

S 4 11 18 25

JULY

S M T W T 2 9 16 23 30

3 10 17 24

4 11 18 25

5 12 19 26

6 13 20 27

F S 1 7 8 14 15 21 22 28 29

S M 1 7 8 14 15 21 22 28 29

T 2 9 16 23 30

W 3 10 17 24 31

T 4 11 18 25

F 5 12 19 26

Welcome Back Football Preview Parents Weekend Graduation Issue

August 17 August 24 September 21 December 7

Spring 2013

Fall 2012

Special Publications Welcome Back Best of Carolina Housing Guide Graduation Issue

January 14 February 20 TBA April 29

Notable Dates Classes Begin Fall Break Thanksgiving Classes End

August 23 October 18–19 November 21–25 December 7

Final Exams Commencement Classes Begin

December 10–17 December 17 January 14

Spring Break Classes End Final Exams Commencement

March 10–17 April 29 May 1–8 May 10–11

v. Tennessee v. Arkansas v. Wofford @ Clemson

10.27.2012 11.10.2012 11.17.2012 11.24.2012

Football Schedule @ Vanderbilt v. E. Carolina v. UAB v. Missouri

August 30 September 8 September 15 September 22

@ Kentucky v. Georgia @ LSU @ Florida

September 29 October 6 October 13 October 20

S 6 13 20 27

ILLINI M E DI A R AT E INFO

2012-2013

Champaign-Urbana / University of Illinois

When it comes to the Champaign-Urbana market â&#x20AC;&#x201C; both student and community â&#x20AC;&#x201C; Illini Media provides the means to reach consumers with your marketing message. In todayâ&#x20AC;&#x2122;s digital world, we combine traditional and new media with event marketing to help you increase business. Illini Media is a not-forprofit corporation affiliated with the UIUC, dedicated to providing students with real world experience in independent commercial media and journalism. We get cost-effective results for our clients with budgets of nearly any size.

THE DAILY ILLINI

The DI provides in-depth news and sports coverage at the university and in Champaign-Urbana. We publish weekdays during the school year with more than 200 distribution points around campus and in the community. With arguably the largest news gathering staff in the area, we also provide breaking news coverage at DailyIllini.com and on WPGU.

WPGU

Since rock was in its infancy, WPGU has been introducing new generations of consumers to the latest trends in music. Targeting 18 to 49-year-old young adults, WPGU is a great conduit for your advertising message to reach on-the-go shoppers close to the point of a purchase decision. Streaming at WPGU.com, your message also reaches them on smartphones, laptops, tablets and through their dashboard.

BUZZ

Each Thursday, buzz points the way to go for the next week in entertainment, art, food, music and local events. Reaching beyond the campus community, buzz opens the door to a very active and engaged C-U community arts and music scene. Buzz is distributed free at hundreds of C-U and campus locations, both inside the Daily Illini and as a stand-alone publication, with additional, updated content at readbuzz.com.

Let our trained staff of professional students get your message directly into the hands of potential customers. From product sampling and flyer distribution to radio remote broadcasts and our highlyanticipated football tents at select U of I home games, the Illini Media Street Team puts a face to your product or service.

217.337.8382 | advertise.illinimedia.com

opportunities In addition to the traditional ad placements available for print and radio, Illini Media also offers special opportunities to have your message stand out from the crowd. Look through the variety of unique page placements and sponsorship opportunities listed on this page. You may find the exact target audience you’re hoping to reach and make the most of your ad spending.

DI Front Page Advertising Only one advertiser per day can place a 6 col. X 1.5” ad at the bottom of the Daily Illini front page of Sections A or B. Front page spots are reserved on a first come, first serve basis. $500/day OR reserve 5 days for $425/day, color included

Premium Placement Ask your representative for available premium spots in each paper 20% added to cost of ad when this option is available.

Buzz Calendar Island As one of the most updated and highly sought out calendars for events going on in Champaign-Urbana, the Buzz calendar island ad allows for a lot of exposure. This 1/16 page color island ad is placed directly in the middle of the upcoming week’s events. A great premium placement spot, your ad will be sure to stand out. $130/week, color included $420/4 weeks, color included

DI Crossword Puzzle Sponsor With a dedicated following, the Daily Illini crossword puzzle is a great place for you to build brand recognition. This 3 col. x 2.5” black & white space is available daily. $100/day (M-F) $425/wk.

Outdoor Rack Advertising The Daily Illini is distributed throughout the Champaign-Urbana campus. Our outdoor racks are often located at busy bus stops and intersections. Reach both pedestrian and auto traffic with your message on an outdoor rack. $650/month showing on 35 racks.

DI Rotating Features Page Daily Illini features writers explore the following topics each week from a local perspective. On the back page of Section A, you’ll enjoy premium placement and limited competitors as you target readers. Tuesdays- Business and Technology Wednesdays- Healthy Living Thursdays- Greek Life Contract rate applies

DI Sudoku Sponsor Sought out by many faithful fans, the daily Sudoku puzzle is found in the classified section of the Daily Illini. A 2.85” x 2” black & white ad is available on top of the puzzle, daily. Small but powerful, you’ll benefit from the repetition of the eyes seeing this ad. $200/week (M-F) $650 for 4 weeks

Front Page Sticky Notes What’s not black and white and is stuck all over? Your 3” x 3” sticky note jumping off the front page of The Daily Illini. Printing included. $150/1000 notes (10,000 note minimum)

217.337.8382 | advertise.illinimedia.com

YOUR AD HERE!

wpgu.com dailyillini.com readbuzz.com readtechnograph.com

THE DAILY ILLINI Since 1871, The Daily Illini has been a mainstay on the University of Illinois campus and has grown into one of the country’s largest student-run newspapers. Distributed free throughout ChampaignUrbana, The Daily Illini provides the campus community with its number one source for news, sports coverage, commentary and public opinion. As a training ground for student journalists, The Daily Illini strives to be on the cutting edge of new technology. News is reported throughout the day with updates on dailyillini.com, WPGU 107.1, and through social media outlets.

SUBSCRIPTION RATES

DI CIRCULATION

Subscriptions are mailed on Friday for the week’s editions. For additional information, call 337-8314.

The Daily Illini’s fall and spring circulation is 10,000, distributed free at approximately 200 locations around campus and in the community.

One semester

$100

One year

$190

U OF I STATISTICS

Total Campus Population : 53,443 Source: University of Illinois Public Affairs

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217.337.8382 | advertise.illinimedia.com

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wpgu.com dailyillini.com readbuzz.com readtechnograph.com

THE DAILY ILLINI RETAIL RATES Local Open Rate $18.40 Annual Bulk Contract Rates Plan

Column Inches

Rate Per col. inch

A B C D E F G H

125" 250" 500" 750" 1000" 2500" 5000" 10,000"

$14.60 $13.80 $13.05 $12.65 $12.10 $11.35 $11.00 $9.60

Advertisers signing bulk inch contracts in The Daily Illini automatically qualify for certain corresponding reduced rates for advertisements placed in Buzz and WPGU. Please ask your representative for details on adding Buzz and WPGU to your marketing mix or refer to your contract for the reduced rate you have earned for Buzz.

U of I Student Organization Rate $8.95 per column inch $8.75 per column inch with 200" annual agreement

U of I Department Rate $11.25 per column inch $10.90 per column inch with 400" annual agreement

Annual New Student Edition and Welcome Back Edition

CLASSIFIED RATES

PRE-PRINTED INSERTION RATES

Classified Word/Line Ads

Insert Rates Per 1,000

Process Color

Open $115

• Up to a maximum charge of $485. • Color requests subject to availability. Single colors are mixed from CMYK process color. • Color rates are not commissionable.

Prepaid 38¢ per word Billed 45¢ per word • Bold words and logos are subject to extra charge. • Classified ads in the print edition of The Daily Illini automatically appear in the classified section of The Daily Illini website. • When the Daily Illini is on hiatus for summer or winter break, classifieds can be placed for the online edition with the following rates Line $1.50 per day Display $5.00 per day

Classified Display (per column inch) 1-2 times 3-5 times 6+ times

$16.40 $15.60 $14.70

Annual Bulk Contract Rates Column Rate per Inches col. inch 50” $13.00 90” $12.50 150” $11.90 300” $11.00 600” $10.10 1000” $9.45 2000” $9.00

Twice the published rates

National Advertising Rate: $22.86 per column inch gross. All rates other than national rate are net.

Classified Deadlines Classified word/line ads: 2 p.m. one business day before publication for new ads or copy changes.

Classified display ads: Retail Advertising Deadlines 11 a.m. one business day 5 p.m. three business days before publication. When preceding date of publication. requesting a proof, deadline Check with your ad rep is 11 a.m. two business days regarding special editions before publication for new ads and supplements which may or copy changes. have special deadlines. You should also ask about advance deadlines due to university holidays and vacations.

7X $90

16X $70

• Check with your advertising rep for available dates. • Maximum of 10,000 inserts, minimum of 5,000. • Insert rates are not commissionable.

COLOR RATES $5/col. in.

SPECIAL SERVICES

We recommend printing Tearsheets inserts on 70# paper or better. Newspapers are free and Maximum size is 12½” by available throughout campus 11¼”. If folded, fold should be and at local businesses. on 11¼” side. Should inserts Advertisers are encouraged require special handling, to check advertisements daily. cost will be passed on to the If tearsheets are needed for advertiser. proof of publication, please request them as you place your A sample of every preprinted ad. Requests made more than insert must be submitted for a month after publication will approval to: The Daily Illini, 512 be honored when possible. East Green Street, Champaign, Archived PDFs of the Daily Illini IL 61820. Submissions must are available on dailyillini.com. be received no later than 10 business days prior to Design publication date. Advertisements placed in The Daily Illini and Buzz are Once orders are approved, preprinted inserts must arrive designed free of charge. Visit seven business days in advance. the CreativeWorks website for more information at cw.illinimedia.com

Ship To:

The Daily Illini c/o The News-Gazette Attention: Steve Hall 48 Main Street Champaign, IL 61824

sending an ad? Submit a high-resolution PDF of advertisements to: haveaniceday@illinimedia.com

All rates are effective as of August 24, 2012.

Proofs Proofs are for the purpose of correcting production errors only. All changes and revisions made from advertiser’s original copy will be charged at the rate of $25 per hour at a minimum of one hour. Proofs must be returned by 2 p.m. one business day before publication. After 2 p.m., corrections will be made only as time permits. Changes to ads past deadline: $25

buzz

Buzz has been the ChampaignUrbana community alternative arts and entertainment weekly magazine since 2003. Look for feature articles focused on what’s going on right here in ChampaignUrbana: community festivals, local bands, new businesses, etc. The personality of Buzz content reflects the eclectic and vibrant entertainment scene. Readers rely on Buzz and readbuzz.com to help plan their weekend. Be sure to keep your business in front of this active audience through targeted print and online campaigns.

seasonal distribution • University of Illinois Fall/Spring In Session: 15,000 • Summer Session and between semesters: 10,000 • There are nearly 200 distribution points across Champaign-Urbana during the University of Illinois’ fall and spring semesters.

buzz circulation • Distributed every Thursday • Free at hundreds of businesses in and around the ChampaignUrbana area. • During weeks when the University of Illinois is in session, Buzz is inserted into The Daily Illini.

dailyillini.com readbuzz.com readtechnograph.com WPGU.com

display advertising rates Plan

Freq

Size Full

3/4

1/2

3/8

1/4

1/8

1/16

Open

$1,166

$886

$615

$474

$321

$175

$112

2-4x

$1,142

$862

$592

$457

$310

$168

$107

5-12x

$1,115

$842

$580

$440

$305

$161

$102

13-25x

$1,067

$809

$564

$422

$295

$149

$93

26-38x

$941

$721

$479

$366

$265

$139

$85

39-50x

$804

$596

$411

$310

$214

$121

$78

51-52x

$658

$506

$355

$276

$197

$107

$68

G/H

53x+

$591

$461

$315

$248

$177

$96

$61

dvertisers signing Buzz frequency contracts automatically A qualify for certain corresponding reduced rates for advertisements placed in The Daily Illini student newspaper and WPGU radio. Please ask your advertising representative for details on adding The Daily Illini and WPGU radio to your marketing mix or refer to your contract for the reduced rate you have earned for The Daily Illini.

classified rates

other rates

Classified word/line ads

Guaranteed placement:

Prepaid: 38¢ per word Billed: 45¢ per word •B old words and logos are subject to extra charge.

When available, please add 20%

Classified display rates (per column inch) 1-2 times 3-5 times 6+ times $16.40 $15.60 $14.70

Classified annual bulk contract rates Column Rate per Inches col. inch 50” 90” 150” 300” 600” 1000” 2000”

$13.00 $12.50 $11.90 $11.00 $10.10 $9.45 $9.00

sending an ad? Submit a high-resolution PDF of advertisements to: haveaniceday@illinimedia.com

217.337.8382 | advertise.illinimedia.com

Buzz special color rate: $10 per ad

Pre-printed inserts Please check with your advertising representative for price information and availability.

deadlines

Buzz is published weekly on thursdays* Display advertising deadline: 3 p.m. Thursday prior to your desired publication date. *Buzz is not printed Dec. 29, 2012 or Jan. 3, 2013. Classified advertising deadline: 11 a.m. (display) or 2 p.m. (line) Monday prior to your desired publication date.

dailyillini.com wpgu.com BROADCAST readtechnograph.com readbuzz.com

WPGU FORMAT:

WPGU is “Champaign’s Alternative.” Known for introducing Central Illinois to the best in new alternative and rock music, WPGU is the source for hits from such established bands as the Foo Fighters, Red Hot Chili Peppers, Green Day, Nirvana, Incubus, Kings of Leon, Pearl Jam, Muse, the Smashing Pumpkins, and Death Cab for Cutie, along with new music from the next wave of big name artists like The Black Keys, Cage the Elephant, and The Shins. WPGU is also the first to play the latest sensations from newer artists, such as Gotye’s “Somebody That I Used to Know” and fun.’s “We Are Young,” while also introducing great stuff from local bands.

AUDIENCE: WPGU targets 18 to 34-year-old adults, including the more than 40,000 students at the University of Illinois and nearly 11,000 faculty and staff members, as well as students and staff at Parkland College. Our listeners can be found on campus and in the communities throughout Central Illinois. Because WPGU’s format crosses generational lines, there is also a clearly defined 18 to 49-year-old audience captured. Local residents know WPGU as a radio innovator since 1953, and the station has been rocking the FM dial since 1967. WPGU’s audience of young adults is establishing brand name loyalties now as they move into their peak spending years. With significant levels of disposable income, these emerging professionals are making major purchases and financial decisions, often for the first time, and, of course, WPGU listeners are also prime entertainment spenders.

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WPGU broadcasts a 3,000-watt signal, reaching an effective coverage area of 50 miles. WPGU can be heard throughout Champaign County as well as parts of Douglas, Ford, McLean, Piatt and Vermillion Counties. WPGU.com streams worldwide.

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Specialty shows include The Flashback Café. WPGU’s longest-running specialty show, The Flashback Café airs classic and early alternative favorites Monday-Friday between Noon and 1PM. Loud & Local, airing Monday nights at 9PM, is a showcase for local musicians and features the best tracks from the region’s many talented musicians. WPGU listeners get their weekend started with The BASSment Friday nights at 9PM. The BASSment is listeners’ source for hand-picked dubstep, DNB (drum and bass), and trance music. Advertisers can reach sports fans through WPGU’s exclusive play-by-play coverage of Illini Hockey, at Tailgate parties before select University of Illinois football games at Memorial Stadium, and on Illini Drive, WPGU’s sports talk show featuring in-depth analysis of Illini sports and coach and player interviews. Sponsorship opportunities also exist with newscasts from The Daily Illini, weather updates, and product placement giveaways.

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Since 1885, Illinois Technograph has been the magazine of the College of Engineering at the University of Illinois at Urbana-Champaign (UIUC). The focus audience consists of 7,000 undergraduates, 2,700 graduates and 400 faculty. Technograph covers the latest College of Engineering news, goes behind the scenes of engineering research and education, delves into the human side of the College, and looks into the future of engineering students at the University of Illinois.

TECH CIRCULATION: The Technograph publishes four regular issues annually. It is available free of charge to all students, faculty, staff and visitors at UIUC. For each issue, approximately 10,000 copies are distributed throughout campus inside The Daily Illini, reaching students, faculty and staff.

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Issue Published Ad Deadline Fall 2012 9/12/12 8/28/12 Winter 2012 11/28/12 11/07/12 Spring 2013 02/20/13 02/05/13 Summer 2013 dates to be announced.

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2012-2013 PUBLICATION SCHEDULE august 2012

special issues 2012–2013

January 2013 S

10 11 12

10 11

12 13 14 15 16 17 18

13 14 15 16 17 18 19

19 20 21 22 23 24 25

20 21 22 23 24 25 26

26 27 28 29 30 31

27 28 29 30 31

september 2012

W 5

February 2013

M 4

10 11 12 13 14 15

10 11 12 13 14 15 16

16 17 18 19 20 21 22

17 18 19 20 21 22 23

23 24 25 26 27 28 29

24 25 26 27 28

March 2013

October 2012

10 11 12 13

10 11 12 13 14 15 16

14 15 16 17 18 19 20

17 18 19 20 21 22 23

21 22 23 24 25 26 27

24 25 26 27 28 29 30

28 29 30 31

November 2012

April 2013 S

10 11 12 13

11 12 13 14 15 16 17

14 15 16 17 18 19 20

18 19 20 21 22 23 24

21 22 23 24 25 26 27

25 26 27 28 29 30

28 29 30

December 2012

10 11

May 2013 F

Pub. Date

Deadline

Move-In Edition Welcome Back Edition Quad Day Edition First day of publication Touchdown Times Fall Career Guide Technograph Fall Housing Guide Salary Guide Homecoming Guide Election Guide Technograph Finals Edition Study Break Editon Fall Semester in Review

Broadsheet Broadsheet Broadsheet Broadsheet Tabloid Broadsheet Booklet Tabloid Tabloid Tabloid Broadsheet Booklet Broadsheet Tabloid Broadsheet

Wed, Aug 15 Wed, Aug 22 Fri, Aug 24 Mon, Aug 27 Game Fridays Tue, Sept 11 Wed, Sept 12 Tue, Oct 2 Tue, Oct 16 Tue, Oct 23 Tue, Oct 30 Wed, Nov 28 Thu, Dec 13 Fri, Dec 14 Mon, Dec 17

Tue, Jul 17 Thur, Jul 26 Fri, Aug 17 Mon, Aug 20 Fri. before Tue, Sept 4 Tue, Aug 28 Mon, Sept 24 Thurs, Oct 4 Tue, Oct 16 N/A Wed, Nov 7 Mon, Dec 10 Tue, Dec 11 Wed, Dec 12

Spring 2013

Format

Pub. Date

Deadline

Spring Welcome Back Edition First day of publication Spring Career Guide Spring Housing Guide Technograph Mom’s Day Guide Ebert Film Festival Guide Technograph Graduation Guide Finals Edition Study Break Edition Photo Issue Spring Semester in Review Campus Navigator

Broadsheet Broadsheet Broadsheet Tabloid Booklet Tabloid Booklet Booklet Tabloid Broadsheet Tabloid Broadsheet Broadsheet Tabloid

Fri, Jan 11 Mon, Jan 14 Tue, Jan 29 Tue, Feb 5 Wed, Feb 20 Tue, Apr 9 Tue, Apr 16 Wed, Apr 24 Tue, Apr 30 Thu, May 2 Fri, May 3 Mon, May 6 Tue, May 7 Tues, May 21

Tue, Jan 8 Wed, Jan 9 Tue, Jan 22 Mon, Jan 28 Tue, Feb 5 Tue, Apr 2 Fri, Mar 15 Tue, Apr 9 Tue, Apr 23 Mon, Apr 29 Tue, Apr 30 Wed, May 1 Thu, May 2 Wed, May 8

Schedule to be announced.

Format

Summer 2013

Fall 2012

10 11 12 13 14 15

12 13 14 15 16 17 18

16 17 18 19 20 21 22

19 20 21 22 23 24 25

23 24 25 26 27 28 29

26 27 28 29 30 31

30 31 • The Daily Illini publishing dates are in bold on the calendar. • Special issues are marked in blue and Touchdown Times issues are marked in red. • Buzz alternative weekly is published every Thursday except Dec. 27 and Jan. 3. Thanksgiving week, Buzz will be published Wed., Nov. 21.

IMPORTANT U OF I DATES Fall 2012 Residence Halls Open Quad Day Instruction Begins Labor Day (no classes) Thanksgiving Holiday Instruction Resumes Instruction Ends Reading Day Final Exams

Aug 23 Aug 26 Aug 27 Sept 3 Nov 17 Nov 26 Dec 12 Dec 13 Dec 14-21

Spring 2013 Instruction Begins MLK Day (no classes) Spring Vacation Instruction Resumes Instruction Ends Reading Day Final Exams Commencement

Jan 14 Jan 21 Mar 16 Mar 25 May 1 May 2 May 3-10 May 12

Summer 2013 Summer Session I Memorial Day Summer Session II Independence Day Summer Session II Ends Reading Day Final Exams

May 13 May 27 June 10 July 4 Aug 1 Aug 1 Aug 2

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online at theDP.co

MILD FLU SEAS ON

How the movem ent with sexism, feminismdeals

BACK PAGE

This flu season isn’t as bad as in past years

PAGE 6 OPINION

UA presents preliminar y budget plan for 2012-13

PAGE 3 NEWS

If approved, the plan would elimina te Fest and increas Fall e Fling ticket prices

Class Boards , is expected to be held during the weekend of the first football game in the fall semester. “We felt that Fall Festival and Skimmer were very similar,” College junior and surer Jake Shuster UA Treasaid. “By The consolidat combining them and allocating and Skimmer ion of Fall Fest more money into one event there, we can and a potential crehike in Spring ate a bigger and better event.” Fling ticket The UA’s budget prices committee some of the changes are among has also proposed included in the Undergrad prices for next raising ticket uate Assembly’ year’s proposed budget Spring s Fling by $5 academic year. for the 2012-13 lege senior , according to Coland SPEC PresiThe UA presented dent Shana Rusonis. Though its annual budget proposal the Fling proposal at a general body meeting within the UA’s is contained Sunday night . Overall, the made the initial budget, SPEC UA received suggestion to an increase estimated $2,044,506 Penn students from the explainedticket prices, Shuster protest the construction Board of Trustees, dealt with in its . an increase history. Other instances of Meyerson Hall on campus. of 3.9 percent “This is because These protests over the previous include the “water Courtesy of Penn were one of the talent is year’s total. buffalo” incident, getting more Archives race-based protests many free speech cases that expensive and One of the largest the University has we can’t just ask and, more recently, the Occupy protests. changes University to the UA’s for budget proposal more funding,” he said. this year was “Concerts are the eliminatio just more exof Fall Fest n pensive in exchange now than they for a years were revamped Skimmer ago,” said Engineerfive . The event, meant to be a ing junior and UA collaboration Representative be- Matt Rosenberg tween the Social , a budget comEvents CommittePlanning and e and all four SEE BUDGET PAGE 4 Vietnam BY TIFFANY XU Staff Writer

From ‘water bu ffa U. faces free spe lo’ to BDS, ech questions

protests, of Penn’s other race relations among some free speech controv ersies

BY SHELLI GIMELSTEI N Staff Writer

Underlyin g the political discussioheated n surrounding the Boycott, Divestment s and Sanctions conferenc e last weekend

ference is not the that controvers first time of speech it will protect ial speakers — brought to campus and where, if ever, it should by student groups have caused draw the line. tension and debate over was an issue BDS and beyond that has long freedom of speech. been intertwin From student ed with the Universit y’s during the Vietnamprotests In the weeks histor y: the leading up to First Amendme to various racially War era BDS, students nt. and faculty charged debated disputes, Penn However, the the administra is no strangBDS contion’s er to questions of what types SEE SPEECH PAGE 8

PennLink disruption rectified

ALL THE RIGHT

MOVES

BY DAVID BRITTO Staff Writer

For the first time since its inception, experienced PennLink an outage for almost four days. The job and internship database from Thursday was offline evening until due to technolog yesterday morning y malfunctio ns. According to Patricia Rose Services, the , Director of Career outage failure at NACElinkwas the result of a hard drive , the national that maintains organizat ion ANIA a SYLV leges like Penn job-recruiting database PENN that coluse their Tcareer Y OFwebsites. The hardware forERSI was fixed as ing, but of Saturday mornTHE UNIV OFstudents could not access ER the database NEW SPAP

Priority selectio STUD ENT n ENTDuBois in Stouffer, in-house applica forINDE PEND and Gregory college houses tion — process kicks offTHE their assignmen already have ts for next year, the priority tomorrow round for the inhouse selection process kicks off tomorrow. In general, students have offered mixed reactions — from relief to confusion sure — in response to displeato the new system. “I’ve been in a residentia l

Though it was October, Penn’s announced in application systemnew housing is now being

TUESDAY,

APRIL 17,

INSIDE

PENNaach president Frances Hu/DP and College senior Senior Photographer senior Suruchi Srikanth Rithika dance at PENNaach’s Ramakrishnan (right) and College annual show, “All .com the Right Moves.”

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team primed Both of Admis Play of the its brand i for tle back teams continuthe game: new ed Office h to batZack Rosen’s and forth and the QuakerIvy season run, over the next jumper with seven minute 0:45 remainin scathed, emergis remained unjust g ers manage s, but the Quakng with a Rosen made row 66-64 d to get nar- aration several clutch victory. in the final around the some sepshots The opening minutes, but 10-minute mark, when half began this one was big. With pily as both Barbour draped teams struggl slop- to wake up Rosen appeared over him, Rosen find their all offensively. ed to footing. But shook off The senior tough Lions’ the an unchar despite defender and captai n acteristically sophomore mid-range and nailed a perform ance guard quiet stepback Steve Rennard nearly identi by senior cal to one Rosen in he had hit Zack open hit back-to-back threes the only a earlier. The up a seven-p to (9-9, 2-0 Ivy) first half, Penn Quakers’ final minute oint lead and a tough, managed goal of the field a lead for night put them step-back much of the to hold Rosen and they hit up six, made it 49-42,jumper by Columbia thanks to enough free penetration period, junior guard leading to a Columb throws down the Henry Chang/DP Brian Barbour Bernardini ia timeout by the Quakers stretch to Staff Photograph emerge with . and inside Tyler scored a career-hi , but it was The game the victory. er by big men not enough scoring was far gh

TELLING NUMB ERS

53.7

Penn’s shootin for the game g percen tage — 22-foroverall , 41 and the season their best on a night whenthus far — on every point. they needed 2012 In the second half, RY 3, it was even better FRIDAY, FEBRUA percent (12-forat 60 PAGE 4 20), allowin the Quaker g four-po int s to overcom e a halftim e deficit

Penn seniors getrfirs e speech 5 fre t win 4.2 in Ithaca A forum fo

TELLING NUMB ERS

Unlike the previous Columbia when the night at nine-p oint Quaker s’ in the final lead evapor ated forum could only minute s, Cornel with a public l narrow the community eight in the deficit to Cornell’s free-thro Boy- Penn ideas. second half. Nationa l to express Cornel l Big Red made w rate — the up to the conferoday, the M. HOOPS freshm leading ment and s and Miller from page In the days from the charity only 13-of-24 led the Big an Shonn cott, Divest guest column 12 Red with stripe. At Confer ence ence, we received sidespoints. point, Rosen one 19 sists. from both Sanctio ns fouled Dominic Scelfo on a Penn’s cam- letters to the editor Allen allowed on hesitated k three-point The Quake begins Israel. We the before agreeoverrs and Scelfo ing that attempt, led nt points of comme nd wiredebate the after with pus. We differewire-to - best win this was his team’s tempts at missed all three atS to of s and uals Rob Belcore the line. g PennBD yet of the the game opened individ opinion allowin season s, for with s their “Hopef ully a three. . campu shotto52expres University ion. Penn this wasn’t view nce on our percen best our in discuss half,usasasZack a forumtfor the first our game of the host a confere allow other student use year — es- EDITOR aired in peciall Rosen would were it y IVE went 7 with as from views 6-forjust all theEXECUT largely the floor These left.” games we have l- Red DANA TOM, to guide and section and the groups to. has acknow we As well to asubmit opinion Blue ters to decide comfor so, Penn of 11-poin as the Quake to the editor, table . tup By doing lead to our of freedom letters played at believe it nce the CHEN, and s left ts Editor they , their slate rs break after content sophomore Editor importa CHRISTINE what Penn’s News Photo General Assignmen tainsa-twocolumn still ant for our halftim guard Steve our — a freedom nard edged the they convey organiz on e lead Editor JUSTIN COHEN, JENNIFER SUN, it’s importcon- ty first matchu Photo Editor a hownailed this campus of views — the think Campus News time the ps with mission of Ren- 25While a three its role as expired JING RAN, Sports speech on of the No. SETH ZWEIFLER, the diversi Part as time lead by doubleQuaker s have forum. Harvard. fulfilling Photo Manager Editor to reflect this . News to key City FRIERSON, With or a clean Editor ion. provide ELLEN that is JULIE XIE, Freshma with . half all season digits at the Rennar Online Developer OOK, Features ic institut tion isdtoplayed n Lead forward rily agree record this campus Henry Chang/DP Henry Brooks modern academ PennsylRACHEL EASTERBR RAFE Ivy KETTLER, Sports Editor 25 minute weeken by slow starts,. Often plagued PENN not necessa in the Graphics Editor weekend in guestd in, the Quaker one Daily Senior do end started both The Staff Photograph wetail 66, s turn “It [was] FMAN, .Online Columbia 64LESLIE KRIVO-KAU we publish er of MEGAN SOISSON, ofviews games of the Red Producer that s reto the Palestr the Ivy Blue led from freedom The tenets to-back in his same the N, Video nothing Sports Editor and backadrenalin after Miles back-to-back the endorse PENN DAN NESSENSO on thisfirst ALYSSA KRESS, e wouldn’t Editor the second start to finish. In Video Producer Cartwright final Big 5 matchua for their vanian rest override,” MODI, SportsFG-A FT-A R A to provide fouled out just QUAN NGUYEN, p agains St. Joseph SUSHAAN Min Pts Editor Brooks are here he said. after the lead by lessframe, Penn never t KI, Sports media time f 2-6 1-2 ’s Saturd final returni speech. We than eight. MIKE WISNIEWS 3 0 17 ay before out. Belcore Copy Editor ng to 5 COYA, f 1-4 1-3 GABRIELA Princeton. Ivy play against 5 3 30 Cartwright , Copy Editor 3 Manager Manager KAT MANSFIELD g 5-6 2-3 3 nights and Marketing 0 KUO, Rosen 37 Business its 16 g 6-13 2-2 EMILY KELSEY BRONGO, Ad Design Manager the one thing cold nights, but 2 5 38 Bernardini KATHY ZHOU, and do it.” 15 Penn can g 3-7 Manager control is HONG, Finance10-11 4 2 31 16 Dougherty their defensiv always MELISSA Not only did 2-2 Manager 0-0 5 e play. “The challeng “It’s fair you Penn force CHE, Advertising Manager 1 13 4 Rennard LYN PENN nell Credit Corto e could 64, is, take night in and night Cornell 52 say that,” tough shots he respond CELINE SEKER, 1-1 0-0 0 0 13 out, commit PENN miss, they ed. 3 FG-A FT-A ting to also finished and it wasn’t our “But hopefully Columbia Copy Assistant that,” Allen said. R A Min Brooks sions by rebound possesbest game FG-A FT-A Pts KATE GHEEN, f 1-3 year — especia R A Min At postgam of the , Copy Assistant 1-2 4 ing the ball Rosenberg Bernardini WISNIEAKSHAY Pts 0 10 3 something THIS ISSUE e press conferlly with f 7-12 WSKIALMELKAR f 1-4 3-4 News Editor — Copy Assistant ences they have 1-3 8 MARBLE, this season, page Cartwright Daniels COFSKY, Associate 2 2Assistant WILLfrom 1 29 18 36 5 struggled games left in front of all the with all year. Assistant Copy12 g 3-7 LAURA Allen has f 0-3 0-0Graphics us.” Online 8 0 0-0 1 Apparently, MARK HENDRAX, Copy Assistantsounded like a broken Rosen Cisco 2 24 8 27Assistant Coach Jerome RAZZI ABUISSA, The old saying g 8-15 c 5-5 , Online Graphics 0 SEAN REIDY, Whenever record. that will satisfythe only result 0-0 3 Allen 1 0 Editor that offense ted that in BEN SCHNEIDER 2-2 Design 5 39 18 Belcore a question Barbour wins games 17 12 the Quaker g 1-6 Associate g 8-16 order for his admitis about his LIOU, coach is an but 8-8 2 2-2 6 s’ team’s offensivposed to compet 6 38 25 team LylesSOFIA 2 33 5 Copy Assistant championships defense wins Rennard Ivy e consiste g 4-10 2-2 ity, he always JAVIER CASTRO, 1-3 e abilIf they play League title. 2-2 2 ntly, the of The 3 0 37 defense will but it is based may be cliché, Egee reminds those 1 25 5 Dougherty 11 opinion attenda have totbe 2-5 1-1 they did on every game like thethe in 0-1 in t nce that 1-4 3 bone. N 6 0 16 5 represen Saturday, Crockett backAgainst the truth. represen 1 18 1 OPINIO that seems well “That’s what ‘D’ is the key. 1-2 1-2 g on this page Big Red, Penn and artwork of Cornell 1 appearin had both. And he’s , letters within reach. goal he hangs editoria0ls 9 4 other columns right. rily representative FG-A FT-A on,” Bernar his hat Miller All Unsigned R necessa A columns dini The Min not After vanian. Pts said. “The f 8-13 areoffense and guest way for us 3-5 10 0 MIKE only if this the game, I asked editor have Daily Pennsyl their authors and Chemerins 31 19 to to thewill its hot ki f 3-5 of Allen sical WISNIEWSKI is a junior was the most got it,’ is for tell him, ‘Okay, we 0-2 8 0 . Submit letters the opinions classtudies major Cancer complet 29 6 us to actually game er’s position g 2-7 from Philadelphia, and is go out this his team had played e 3-5 1 2 the newspap m. Wroblewsk 26 7 Sports theDP.co year. so far The i g 1-5 Freshma to letters@ n 1-2 1 6 Daily Pennsylv Editor-Elect of Ferry 34 4 forward Kara 5 anian. He can g 2-8 reached at 3-3 3 1 (215) 898-658 be Bonenberger Cherry, D. wisniewski@theD 23 8 News/Editorial: (215) 898-6581 led CT nn.edu. 2-5 0-0 P.com CONTA the Quakers 2 0 21 Gray sas.upe Advertising: 5 898-2050 is aliceyu@ in 0-1 1-2 St. scoring Saturday Fax: (215) 2 1 14 email address 4015, Walnut 1 PA 19104 urg, N.J. Her Knapp still recording Philadelphia, 9 a.m. - 5 p.m. from Branchb being junior sidelined is a College Monday-Friday, a doubleinjury, YU the by good, FICATIONS ALICE Red of a big, athletic double with gether a strong and Blue put toNS AND CLARI the fairness or accuracy .com. front line.” ECTIO Bonenb 10 points and defensi CORR @theDP about that kept them erger came ve effort Villano t or question Gadsden at gadsden bench 10 rebound off the struggl va, a team that alive, despite a commen scoring for is also not played for the Quake rs, Bonenberger s. If you have ing as of g Editor Sarah large swaths but hadstory, email Managin game. of the than more minutes The Wildcat late. one of her — 34 — all but best of a three-g s are in the midst “Since we games against W. HOOPS er. McLau one Penn playlost Jess, ame losing from page the best team that was ghlin said including streak, 12 been startin a 23-point he has defensive we’ve had,” loss to No. 3 Connec g senior Jourda ecution. We ticut. They McLaughlin effort Banks to n ever, undefe provide more St. Joe’s are, howsaid. turity” around the just need to finish shot just ated in “ma- heading on the court rim.” from the 17-for-5 8 field, into their Big 5 play the game. to start MONDAY, NOVEMBE final noncon was the lowest and its output ference game. R 7 , 2011 St. Joe’s of a Penn defense held oppo- sophom “We played fearless [agains star ore guard Alyssa Baron St. Joe’s],” McLau t ghlin said, adding the he hopes to againstthat see sim| Petition Colum bia’s shooti ng 10 centag e from beyond III, NO.per-per of CXXV arc.VOL. The Lions Newspa the came into ania dent Student contes Indepen the t with of Pennsylv The deadlie st ratethe Universitythe from ation range Ivies at 38 long of Public in the Year percen able128th to convert t but were Editor just 3-of-19 on Friday. TOM, Executive Attribu DANA Editor teManaging Penn’s defens this to SARAH GADSDEN, e, which lowed Columb Opinion Editor al- Editor iaTSUI, to Online Editor takeManaging few uncont ANJALI very News Design MATEVISH, KELSEYested Editor MATT WILLIAMS, shots. Sports Design

STATISTIC S

Penn to face ’Nova Tues. in Big 5 fina le

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OPINION

PENN (5-3, 4-1 THE ERNEinSTreviewing the alcohol policy IVY) VS. PRINCETON UA’s role open rent and NEXT GAME: for transpa 1-4) AT HARVARD e w e r e sel (1-7, other orga| SAT., e. Unlike

S Now, ING GLAS THE LOOK your own path THROUGH ever to forge to us — it’s easier than |

online at theDP.com /sports

9 HOMECOMW ING KINGS T

NOON , we . dialogu guilty on this campusthis nizations to uphold T h e r e are elected ERNEST OWENS is no extion. precedent. the OSC’s and re-elec for cuse. I stand behind UA mem- tion was not easy Initially, it my Underg raduate decisio n to hold for their forward with d Since the table to have me to come was found r, I realize bers accoun I do not t. Howeve Assembly sity ’s . Howev er, r as being a the Univer n to accoun is more to last summe l and actionswith their decisio v iolated that there inleader Wall Street and Alcoho king agree ing ment for ent-ban t govern ment imporAntihaz an investm s, all elected extend the punish y of our studen is k, has since via who Drug policie the title. What of you y BY JENNIFERwake up and e, 2011 Wharto freshmen the majorit tern at Citiban to computg than e integrit SCUTERI hazing to For instanc rs except singlin who is a t preserv focus day, you’ll to membe It’s Staff Writer his is Wang, oneSenior attend job. e rs, withou Tony shifted for tant have to even if that hate your graduate ming, a longtim ’s degree ses- membe executive board will now realize you on this campus status will who are not pursuing a master educational The Penn an er program new career diout the of youfootball those that my mandatory hazing love,put on forquite turned the Perelm team role. at you and means cs hobby that a distinct no show — complete in Bioethi taught sion on alcohol of Student its it clear that with big . doing playsthings take a hit. Medici ne, either too day in all three that all Office OSC made high rectionthe end of the School of e you are phases propose of the game — led by the on this campus becaus to sew in And so I acfor the risk of fail“At fact organization can investhimsel f how ed by thealumni Saturday at Franklin a popuon this campus the Conduct. no way I disapfrighten law. But the Field. where to now runs student s hou rs as I am know s there’s agains t is above the In front school. He to condon’t As much of a large and n k for 45 petitio n and consult ure or majori ty spirited ment ba the UA plans alcohol tively other Homecomi that the fashion blog ment in reviewng crowd, the in- that the but on the pointed Gucci and t, involve start. won’t lar Quakers body, like review defeated you UA’s proing to nies know foe, d— de straigh youLeague alcoho l policy. ifIvy do that with in compa of our govern will be held tinue — that it violate And Princeton, his self-ma a job 37-9, to bounce ing Penn’s hand, I could can and “Even ate aboutback from BCBG under last passion cluding myself, the irrespon- policy s me. ing,” he said. alcohol policy withou t beweek’s lossconsul ting but mmed for isy The disturb or to Brown. per- personal brand. at McKin - gramm “You’re passed accountable financecoming back spells hypocr having prograday for 52 to should be place thehome r of our execuHomecom Nothing a a Wang worked — a stint he now can take joining oning game, you’re sible behavio who planne d who r ting to rewrite the UA. This l. seven hours still ing plan against Penn — graduatescomThe sity Counci like attemp sey last summe OCR — but for weeks I’m of a traditional tive board acts of rivalry,” cent coach t past four that we broke. anyway, through Univer to suppor t Al Bagnoli said. fields ted these a momen the rules earned through d an offer the “Hopefully in a position I urge students into these and facilita those worse There’s not gowere on rejecte for you. some I hate is no longer I feel even is also factors ing happy. ss rewouldthis thatat he’s since organiz ations column like, ‘Crap, hazing — help sorry UA is continu you us and I thought any busine this the other when I’m e else. I feel this isn’t we’d return and to handle be ready tomaybe ttee so that or hazing for someon Or play and fortunately find to s. fujob.’” the commi fashion. to alcohol you still , we were.” the student that findin the near to work in ques- my you lating (but I hope for you — ask me this can happen I really believe Theall g your elected us, late-game Penn. column). you at “People asking this followin e “They heroics in by When repimagin value have kept thatas a success Wang said, ture. year, Penntime Could you that we would ion (5-3,last is an inconand forging 4-1 Ivy) in of tion a lot,” what ing serve on contention had faith This I think passion s What I offer convict ed thief to for a titleI all a mess But its ina convict you. That is more than long came ore, wasseason nav- say, ‘Tony, is really cool own fate of a proposal. the path resent g sophom a little bit to own venient ted your hazy. You’ll integrit y earlier jury decidin against the Tigers attemp you’re doing someas I(1-7, As a bonus? ience favors is now a little cam- a ? Hell no. love to do 1-4). Thethat is into our Quakers nerves possible. , too. fellow burglar vein, the UA conven than the swift action had an annual maze and I would explosive You bought But it seems probably be happier igate the threetouchdown ting for rather s and ambilike that. only thing Recrui scoring spree In the same I’m senior Andrew in the paign slogan giving us a in- thing ity to review of hypocr isy. The third and fourth On-Campus r g. So I think Wharto n no author als, quarters. rs consult ing trating in so dauntin es a UA membeis g.’ And let has Senior nickelback tious propos finance and policy. Membe who’s concen ement, d my rethat separat to do bankin now, we have student to Sun, I droppe Hamthe alcohol scher’s pick-six ps.Matt policy in the from the average chance. And ions Manag an arpowerternshiof Princeton every going to them: you have leave the to comquarterback The most g Operat pretty much work as t should with Wornham the ability Tommy a I say you down. other organi sume love. Thinkin hoping to arguably gave the Red ink due to of your studen . hands of the the adminwhat you produc er, PennL andonBlue Read but campus that munica te with ful branch or music a com- pressure do firm manding 30-9 corrupt doing it. this the on the now isn’t chitect is it peer lead, ation of on faster. Given we “If you have to zations a revised junior quarterback combinwhile al about govern ment it, take a class is willing to draft istratio n Billy Ragone’s for financi puts it best. sounds state that would more about yard touchdown Hardly anyone anything helped nces. I miss drive to do it, which really and my desire 23it. The UA controversial alcohol to confere against more wide receiverpassy.to sophoversion of and tly in, the ice to our — you can , I it, go speak out Ryan Mitchell the poliare curren a disserv Fashion Week in your so cheesy — who had securit because of the process school for two touchdown ing on the d- create best served g you want.” anymor e, At the end s on the day — provided wouldn’t ly worth it.” by remain policy is as our what has oversha do anythin ted. Why of the UA e. campus risk and do exclamaexhaus presenting hands, not ours. Just a it’s definite the paths laid out a tics tion point. me was the and in purpos take al give So to to in Frankl essenti committee Because have a pas“Everybo dy’sa company want owed our are so struc- you love. If you Was I alcohol policy a column to founder Benjam e to perus at Penn interview? couple the revised we big plays against had aund no need Since I wrote expeand for said, “resolv first-ro there is stration. them and that unyield ing, but my hazing was going to ought. Perday, once the admini uninteresting tured and fears sion, traditional be the confessing what you I have end of the key,”that really Bagnoli you deep-s eated jump through hoops to get And at the November, our form t fail what develop major or fault. It is rience in inferior? it. Why form withou t and faced Sophomore unnece ssary They’ll call SEE FOOTBALL taking any is the UA’s wide receiver ng out toward said:6screw Ryan MitchellAs a result, felt the tormen of being a this So I PAGE couldn’tcrazy? not speaki resolve.” risks. burned thei ng stop the aerial to your dream. when myself uence Princeton fault for attackl as the Redsometh t these first, but secondary at the conseq do not am I driving free- unusua do and Blue picked you crazy for 84 yards and two ively agains they’ll calltouchdowns in a blower. But to seek out we ra rely and on up 302 total out — passing is also our I do collect ions ItKatie whistle37-9 victory gSaturday. I started yards and three work apher unique back, Rubin/DP things tely photogr touchdowns Princeton Senior Photographer Lookin as a comple — including effectively bottled of allegat pity me. lance jobs a 54-yard word took a up Penn’s running bomb to Mitchell you genius. a single r. Then I own. game, but — on the day. can pay not regret the our and designe junior that you is a Wharton f “Insofa r off to explore passs by making ALICE LEE semest er pursue these for your happineamount (like f world and (more m eartedly the minimu sions wholeh on that later) his column

is for who

available h resources books, throug online, in nces. Don’t

Quakers you confere break those of game people, at your own openare sick of the be afraid to forge in second your things on mold. half to rout and learn Penn Princeto n forpath when they’re not offered for those second-It’s straightthat owntraditio nal means. n are scared year

ALICE LEE

Defense steps up just

in time

Rosen sinks clut ch oust visiting Can FTs to adians

M. HOOPS | Senior captain hits two of three to win scrimm free throws age seconds remain with 0.3 ing

Rosen sank two third on purpose, of three, missing the to give Penn over visiting Carleton a 74-72 win — located Ontario — in the Red and Blue’s in Ottawa, up before the final tuneregular season starts at the Maryland-B altimore County Friday Offensively, . Rosen made a clutch shots down the stretch number of As time expired game close. He to keep the team’s season-opein the men’s basketball finished with 17 points and six assists, shooting ning scrimmage the game tied 3-for-5 from three-point , with range at 72, senior on a night when Zack Rosen put point guard the Quakers up an attempt incredible 70 shot an the arc that percent from from beyond was blocked distance. In regards by a Carleton defender. to game-winning the foul that led to his The players free throws, began honest. Rosen was benches — preparing to return to their “I asked for overtime — the referees when thought, the guy who fouled me told what he and he said said Rosen had them to stay put. They been fouled, and fouled me,” Rosen that he had thought he seconds on the placed 0.3 said. “He just clock. the ref would didn’t think end the He only needed to make one of Rosen was never game like that.” throws to give three free phased by the Penn the lead. pressure Ellen Frierson/DP Senior point guard SEE M. HOOPS Staff Photographer Sports Desk (215) Zack Rosen sunk PAGE 7 0.3 seconds left to two free throws 898-6585 ext. win the exhibition with 147 for Penn. BY JOHN PHILLIPS Staff Writer

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That is, until the Tigers blocked Scott Lopano’s easily given punt and recovered up seven. the ball at the So, with a stop Penn 11-yard line. Immediately, time, it appeared at just the right the Red and were put in a Blue narrowly escapedas if Penn had compromising tion in a game posidisaster. Despite the they could not Tigers’ ford to lose. afdefense containing stalwart run Considering lavita and Penn’s Brandon Cohow potent Princeton’s run attack the offense was running game, n football, as able to ratchet out the season had been throughin life, timing up the pass — everything. is and make big game — it seemed187.5 yards per plays ultimately resulting like the Tigers At no point was would take command in a 10-yard touchdown strike this more evident than early. But the Penn back Billy Ragone from quarterquarter of Penn’s in the first keen sense of defense showed a to receiver Joe 37-9 victory Holder. timing on the Princeton Saturday over sequent subPrinceton at Franklin The Quakers Field. drive, allowing were up, 7-3, just two yards looked to be and a short The Quakers gaining control. and field goal. began the game Then they got cold as ice, starting as “Defensively, with a threemade another the ball back, and we kind of bend,” play, zero-yard very untimely Penn coach drive. take. Al Bagnoli said. misNot a good start, we didn’t break.” “But but not cataHeld to a three-and strophic either. The Quakers gaining possession -out after gave up three points when with about they could have very SEE COHEN PAGE 6 ELI COHEN

Senior linebacker Erik Rask made Rachel Bleustein/DP disaster in the a career-high 16 Staff Photographer opening minutes, tackles as the holding Princeton Penn defense avoided to field goals after two blocked punts.

Students Undergraduate Graduate Total Total Students:

STATISTIC S

Defense mu st be Quakers’ ‘backbone’

The Penn Market

Readership

AT A GLAN CE

Star of the game: Penn guard Tyler Bernardi ni After four years ing at Cornell, of losthe fifth-year senior showed how much he did not want to finish his career 0-for-5 in Ithaca. On the floor for only 29 minutes, Bernardini racked up team-high a 18 points 25 points against Fran Doughe from over, as his team however, on 7-for-12 shooting. Mike Howlet and lost 66-64 rty throws after More to Penn. t off the bench.and this one slip Penn nearly let led Penn with impressively, he However, senior Mike being fouled by from eight rebound After anothe its grasp. Howlett the Hoping s. up that leadPenn would cough r tough step- next play to cut very three-p to avoid a last second, back jumper at the end Play of the Penn’s lead half, after just two. of the by Rosen game: the Quaker to Columb oint opport unity Bernardini’s for s’ defense the half put the Quaker later in allowed Columb ia, Penn “We rely two offensive fouled Chris senior Rob s up six, Crockett. heavily on bounds on reBrian Barbou ia star guard Belcore commit seniors The Lions the same [our the a costly play r to take over guard hit After a big ted sions,” ] to make sound first fensively. three-pointer of- bound foul on the ensuing coach Jerome deci- ond, but and missed the secFerry could by Drew in- said. pass, sending Barbour have Allen Barbou the rebound “Our lack made a numbe to the Barbou mentum Cornell’sswung the mowent to of poise tough leaners r of secondline for two shots with r composure at and would r, who launched way, Bernardi snagged a that momen what s remaining. 45 time ni have been tact and finishin, absorbing conrebound … t in it really put off a Miles a game-w Cartwright Barbou g time inagain for us in a pre- ning three-pointer. three, missed the Lions. and time then the r buried both, and dicament.” the putA contest PENNSY LVANIAN back layup, but then Columbia (11-7, 0-2) window of The lead ed look, THE DAILY went on an grabbed his nity for the opportu own rebound away shot the fadewould continu 8-0 six points and converte was a bit alone from run — more after Lions opened even to hover around e second try. that margin and went begging too strong — in the first Barbour “The determin d the when Rosen commi . an offensi that he had half’s final ation The tted sunk senior Tyler Bernar ve foul. on three Alex two dini lective Red and Blue drew sion just kind that one possesRosenb erg Columbia’s seconds free throws with a colbreath afterwa of epitomiz five hit two free remaining entire effort es rd. “In this to put Penn that the team the up three. league , we’ll on the entire had ’em howeve take night,” his r said after coach Rosen said. we can get ’em,” the game.

ion Opin 15.8

In an era when we often hear about the struggles of mass-market commercial newspapers and about students only getting their information online, The Daily Pennsylvanian thrives as a community newspaper because we remain relevant to our audience of devoted readers. And for our advertisers, that’s why we are a proven and effective way — and still the best way — to reach Penn. We offer multiple media in print, online and out-of-home that reach different segments of the Penn market, from students to faculty/staff to parents and alumni, allowing you to choose the medium or media mix that best suits your advertising needs.

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AT A GLAN CE

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BY KYLE Quakers beat Staff Writer giving up a Columbia, 66-64, after ules were nine-point class schedweek and nearly lead in the As BY KEVIN sed last many releaminu final ESTEVES opened, next Sports rationtes

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The best way to reach Penn. We are The Daily Pennsylvanian, the newspaper by and for the students of the University of Pennsylvania. When our readers open “the DP” every morning, they open a world of campus and city news, feature stories, sports, commentary, advertising, and much more. Whether in our daily newspaper, our weekly magazine, our special issues, or our websites, The Daily Pennsylvanian is the first read for the Penn community.

The internship database was down from Thursday to Monday

Students applying to Penn’s high Sara Ma/DP File Photo rises and other mixed reactions college to the University’s new housing system. houses have offered

Students react to Penn’s new housing proces s

BY HUIZHONG Staff Writer WU

About DP Readers

2012

IT’S A HARDKNOCK LIFE

INSIDE

OF THE UNIVER SIT Y OF PENNSY LVANIA

READERSHIP

THE INDEPE NDENT

TUESDAY, FEBRUAR Y 14,

41,595

■

25,829

Penn students, faculty, and staff read The Daily Pennsylvanian weekly. 8,000 copies of the newspaper are distributed daily.

■ The Daily Pennsylvanian is published Monday through Friday mornings when Penn classes are in session, 135 days each year.

80+

■ Distributed free at campus-area high-traffic locations such as dorms, dining halls, libraries, classrooms, and administrative buildings.

Spring 2012 market research studies of college students nationally, and of Penn students and faculty/staff locally, show: ■

84%

of Penn undergraduates read the newspaper.

■ More than 60% of the Penn community reads the newspaper at least once a week. ■ The University of Pennsylvania is Philadelphia’s largest non-government employer — and more than 10,000 members of Penn’s faculty and staff read the newspaper each week. ■ DP readers travel to Center City more than month.

97,000

times per

■ Every year, DP readers spend $30 million on travel, $14.9 million on clothing, $10 million on computer-related products, and $8.6 million on furniture.

$300

■ Student DP readers’ monthly discretionary spending is — 33% more than the national college student average of $225.

■ Nearly 16,000 Penn students live in a house or apartment off-campus.

$90million 66%

■ DP readers spend each year eating out; they dine out at sit -down restaurants more than 80,000 times per week. ■ More than of DP readers have access to cars for easy travel to all areas of Philadelphia, the suburbs, and beyond.

Newspaper readership of Penn’s undergraduates Undergraduate students at Penn read The Daily Pennsylvanian more than any other newspaper:

1% Philadelphia Weekly 2% University City Review 2% Philadelphia Daily News 3% City Paper 6% Philadelphia Inquirer 7% USA Today 27% The Wall Street Journal 48% The New York Times

The Daily Pennsylvanian

84%

Quakers finish season on a high note — for now W. SOCCER | Win over Princet improves Penn on standing for an large bid into NCAA tournam atent

BY KENNY KASPER Staff Writer

While the emotions of senior night brisk air at Rhodes Field, the Penn hung in the cer team had women’s socbusiness to attend a home winning to: a rival to beat, ship to defend. streak to extend and a championThough Penn did not capture title Saturday another Ivy League night, it was all smiles for ers as they beat the Quakous home crowd.Princeton, 3-1, in front of a boister-

at theDP.com /sports

SEE W. SOCCER PAGE 7

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showitz argues DerPennsylvanian, Our flagship publication, The Daily is the award-winning daily Israel, against BDS student newspaper at the University of Pennsylvania. The Daily Pennsylvanian is frequently recognized as one of the top college newspapers in the country. The DP delivers to the Penn community local, relevant campus news, sports and commentary â&#x20AC;&#x201D; plus the New York Times crossword puzzle, Sudoku, and hundreds of ads for products and services.

TheDP.com and its related websites contain the full editorial content of each dayâ&#x20AC;&#x2122;s Daily Pennsylvanian, each 34th Street Magazine (34st.com), PDF versions of both publicationsâ&#x20AC;&#x2122; print editions (including all the ads), plus content available exclusively online. For students, the most popular section of our website is UnderTheButton.com, an online-only campus lifestyle blog that is Pennâ&#x20AC;&#x2122;s 24/7 source for local news, gossip and entertainment. Additionally, theDP.com features a sports blog (The Buzz)and a political blog (The Red & The Blue). TheDP.com also provides a listing of campus events, multimedia videos and slideshows, two decades of archived articles, breaking news updates, classified ads, reader feedback, and Facebook and Twitter links. Online readers â&#x20AC;&#x201D; students, faculty/staff and many Penn parents and alumni â&#x20AC;&#x201D; view more than one million web pages each month on theDP.com.

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Special Issues

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The Daily Pennsylvanian

TheDP.com

September 29, 2011

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Dean of yeste mility that le Herna presid presidential who becam gover nors, both a Admissions tion to run out of the race I are equally and World in fifth on U.S. row, chusetts however, lege Consu ent of Hernandez nwrote blican U.S. NEW candidate his inten and Institute expressed Eric Furda, News lting, Colthe RepuMormon families,â&#x20AC;? ssor nounc ed tiona l univeReportâ&#x20AC;&#x2122;s list of climbed the five-w of â&#x20AC;&#x153;Wha t separ said. â&#x20AC;&#x153;Mar y Kaye amaz ed at profe ent. top naWORLD S AND from seven Technology ay tie, sinceconcern over and humi lrsities for weâ&#x20AC;&#x2122;ve from cal Scien ce ates one for presid Wharton in numb when REPORT ps this th place small shifts from anoth humbled 2012. The the Unive rsity is unsupport Politi schoo l ers such School place and er is so in an email It was perha anyth ing else, outpouring of y â&#x20AC;&#x201D; so he of Chica 1 Harva ranking ninth place Sydney as admi on his cam- Rogers Smith announced his d first in bly rightl go from statistics may natio n than sge graduate Schneider slim,â&#x20AC;? added wrote for rd Unive he the to proba under nomi Hunt more Colle join first drast ically ssions Scho ed,â&#x20AC;? ity, ness schoo it a five-w future rank graduate rsity Penn , a Unive ey get the cteri zed ol of 1 Princ in receiv Monday Huntsman in June. The 1987 affect te. ay tie betwe , making busirsity ls. outcomes. likely to ey unless Romn eton Unive that chara aign. He wrote versities University Nova South easte aign was Like last â&#x20AC;&#x153;Institution dacy man is campaign paign websi for the fifth en the unirsity camp year, Penn Mitt he was manâ&#x20AC;&#x2122;s camp the start, candi this point Hunts aign over Romn s do not chang 3 Yale ended his that manâ&#x20AC;&#x2122;s place matic who is applysenior from Floridrn idate 8 Hunts Harv spot. email camp behind Colum ranked one ally from â&#x20AC;&#x153;At University ard Unive nse e draly one from of Mitt SMAN PAGE rsed cand a, year known, his and he is a campaign at the respo rsity, which and tied mained da wrote Penn. â&#x20AC;&#x153;Stud ing early decisi SEE HUNT 4 Colum by that y, and endo p- an unlike ledâ&#x20AC;? much less at with Stanf bia University in an email to year,â&#x20AC;? Furon re- ackno l, bia Unive hadowed less mone â&#x20AC;&#x153;so humb for fifth was joined the head of the school that ents should pick to New Ham ord Unive . libera Howe in overs much wledg rsity has place ved more ver, pack, rsity ty by he had the 5 Califo ed that fits acade he social Romney ived as es are he recei â&#x20AC;&#x153;do have This year, . this year. Princeton Unive in which Romney. rnia Institu mical ly ly.â&#x20AC;? also perce nâ&#x20AC;&#x2122;s chanc some influe the rankings R enter for the Study of Contempor the state rsi- a Yale Unive or in early te of Techn tute of Techn the California in third EET KUMA â&#x20AC;&#x153;Huntsmato Romneyâ&#x20AC;&#x2122;s bestudent nce on where Whar tonâ&#x20AC;&#x2122;s 5 Mass â&#x20AC;&#x201D; the shire, d his campaign, ary , and Duke rsity came ology Instiwill BY PRAM y ago achus ology s Writer apply rank tightl rounded matter much and the Mass hina to open in fall semester month also â&#x20AC;&#x153;does , stake and enrol While ranki Unive rsity Senior Staff hu- tied Technology etts Institute of out l.â&#x20AC;? nâ&#x20AC;&#x2122;t most seven ssador to China January. ,â&#x20AC;? Direc angs help gener al again with Penn Presithe top 10. and Iâ&#x20AC;&#x2122;m and paint a lect College Consu tor of IvySepictu re 5 Stanf so it was former amba nor of Utah dent Amy ELLA DUANGKAEW And Huntsman, for â&#x20AC;&#x153;stud Goran lting ord Jon appli cants gover Gutmann ents University â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m ate anaff Writer former , has the said. â&#x20AC;&#x153;Wharton Michael to break shoul d not use 5 Unive ge gradu spoken unifor reputation humbled.â&#x20AC;? a tie if they them rsity of Chica 1987 Colle words â&#x20AC;&#x201D; as the best mly are decid With these e of Liber ty algo 5 UNIV The largest country in uning Statu ERSITY East Asia will soon have OF PENN before the SEE RANK 10 Duke own place on Pennâ&#x20AC;&#x2122;s campus. SYLVANIA ING PAGE The 24-acre University On Wednesday, the University 4 announced the unch of a new Center green spac open Source: for the Study of ContempoU.S. News e ry China, which will officially and World Report marks a â&#x20AC;&#x2DC;hist open in the fall. The center â&#x20AC;&#x153;is designed to advance Pennâ&#x20AC;&#x2122;s redevelopm oricâ&#x20AC;&#x2122; arch and educational efforts in the study of ent for Penn conmporary China,â&#x20AC;? Dean of the BY SETH iences Rebecca Bushnel School of Arts and ZWEIFLER l wrote in an email. Staff Writer Understanding China Y OF PENNSYLVA NIA will be essential for all of s in the coming years.â&#x20AC;? R OF THE UNIVERSIT In 2007, NT STUDENT NEWSPAPE INDEPENDE While the center will it THE was not offer any new majors than a run-d little function as an academic own, nonde more parking department, Bushnell script lot. pects students to benefit greatly from its proBut four amming, which will include years millio n â&#x20AC;&#x153;public functions and later, the and $46.5 dergraduate research used to opportunities.â&#x20AC;? land that be College of Arts and Sciences Cityâ&#x20AC;&#x2122;s â&#x20AC;&#x153;greaone of University rck added that the center Dean Dennis Deset to becomtest eyesoresâ&#x20AC;? will function as â&#x20AC;&#x153;a is ear access point for the e â&#x20AC;&#x153;one of greatest substantial intellectual Pennâ&#x20AC;&#x2122; assets,â&#x20AC;? sources we have invested Penn Presis dent Amy online at theDP.com in the study of modern Gutmann ina.â&#x20AC;? said. Penn Park, a According to Political ended 24-acre space that Science professor Avery open hall susp oldstein, the center â&#x20AC;&#x201D; tiona l collegcomb ines tradi which will3,be2012 The dining Sunday housed in FEBRUARY sher-Bennett FRIDAY, Modern Familyâ&#x20AC;&#x2122;s Jesse Tyler Hall and is currently cilities with iate athletic Ferguson shares a laugh in its final fawith host and English professor sign stages â&#x20AC;&#x201D; will function casua serv ice from Spring 2012 speaker event. Alex Neier/DP Senior students oppor target Marcia Ferguson (no relation The two discussed Fergusonâ&#x20AC;&#x2122;s Wharton Photographer tunities, l recreation to Monday College, n iversityâ&#x20AC;&#x2122;s ties to modern-day to strengthen the to Jesse career, his role on the hit Tyler will rnoo Ferguson) at SPEC Film Societyâ&#x20AC;&#x2122;s open on offici ally television show Modern Family afte China. Thurs â&#x20AC;&#x153;We plan to have a distinguished, and sitcomâ&#x20AC;&#x2122;smalicious Preserving a forum for Modern Familyâ&#x20AC;&#x2122;s Jesse Tyler of relation with theemails LGBT community. Along with day evening. PAN high-profile eaker once a year and Ferguson Penn alumn BY ANNA charmed cludin to additionally Spelling Beeâ&#x20AC;? and playing Franthe audience with humor,discussion g Philadelph hold panels i inparticular, timely topics Staff Writer City. was a lot of pretendingMichael ia Mayo candor and wit ces Flute in Shakespeareâ&#x20AC;&#x2122;s to 5 NEWS to Nutte PAGEâ&#x20AC;&#x153;It r ry China,â&#x20AC;? said Goldstein, do with contempolower levBY ALEXANDRA GETSOS oon, the Midsummerâ&#x20AC;&#x2122;s Night Dream.â&#x20AC;? â&#x20AC;&#x153;A be the color orange,â&#x20AC;? he said. Trustees Chairr and Board of who will serve as the y aftern due to a nterâ&#x20AC;&#x2122;s faculty director. man David PAGE 4 OPINION Despite his job being Contributing Writer hen, Gutm flooded On Sunda t It all began when Ferguson such Coa ann will Commons While Goldstein declined saw huge presence and Locus be at the a performance of â&#x20AC;&#x153;Alice in life, he saidpark toBACK el of 1920 break on 38th say how PAGE muchapher â&#x20AC;&#x153;it Thur the in Won- doesnâ&#x20AC;&#x2122;t feel w center will cost, he ted in the Clad in a brown sweater, beginning sday to mark the like work.â&#x20AC;? said all funding derlandâ&#x20AC;? at age six. water main floodi ng resul day and P Staff Photogr colhas been â&#x20AC;&#x153;Well Iâ&#x20AC;&#x2122;m very talented,â&#x20AC;? ufman/D ovided by the University. The lared shirt and matching for a Although heâ&#x20AC;&#x2122;s proud of a â&#x20AC;&#x153;historic of what she called various he streets. â&#x20AC;&#x153;I was a really shy Leslie Krivo-Ka pants, joked nonchalantly Modern day for the being closed kid,â&#x20AC;? he The idea for the center Hall to bring to light he could have been mistaken about his act- said. Univerdining hall Citywas first brought up after â&#x20AC;&#x153;I donâ&#x20AC;&#x2122;t know why I wanted Familyâ&#x20AC;&#x2122;s success, Ferguson sity memstill of Pennsylvan nn President n outsid eGutmann his alter ego, Mitchell Pritchett.as ing career. enjoys his relative anonymity. â&#x20AC;&#x153;Whe ons staff to stand in front of strangers a half. demonstratio Amy re youâ&#x20AC;&#x2122;d ia.â&#x20AC;? for full story returned from a trip He Best known for his role and Comm ate the buildand said he doesnâ&#x20AC;&#x2122;t But actor Jesse Tyler in March sion and China Page 3 2010. once look the left on the recite â&#x20AC;Ś lines.â&#x20AC;? Students evacu discus a >>See mind to Ferguof y. going while panel to to award-winning a forced sound Gutmannâ&#x20AC;&#x2122;s trip emphasized going west sonâ&#x20AC;&#x2122;s fiery personality sitcom Modern â&#x20AC;? on Monda coffee shop to read a book ters for a Walnu have been calling Alumni bers were 1:30 p.m. at the After charging his parents was un- Family, Ferguson Chinaâ&#x20AC;&#x2122;s growing [on or tak- t Stree concerns Estate elphia protes larger â&#x20AC;&#x153;Day of Justice d t] and see mistakable Wednesday for voiced ever, have ing himself out to dinner blightthe administrahis ca- countless performances 250 Philad of a ing aroun . Facilities and Realia Water urban night in reer on Broadway,began allowing and emailing every â&#x20AC;Ś youâ&#x20AC;&#x2122;re toward its cause. more than events were part University thehis Zellerbach Theater at the ment. now going now and then. is a pro-Palestinecreating see a beautopposition the living room, Fergusonover in ts joined expressing fire alarm Philadelph and temBoth SEE CHINA PAGE 6 Penn Annen- BDS to role offorce to take place tion Gutm iful, to went and the Penn studen comm unities. said.e Coneybear on to conference he24-acr berg Centerto donations the to LeafIsrael in â&#x20AC;&#x153;The for Performingmovement conference, Services t arrived on scene lines in to the attendaction park,â&#x20AC;? ann said. y, about 10 Arts. 25th the American Musicalcampus. At one point, the actor Opposing noticed immig rant Alums threaten to cease Annual Putnam re- County On Monda â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;she a on its and he added that a hugely ng the cityâ&#x20AC;&#x2122;s Departmen down all water comply with its demands Dramatic issued e on campus Academy in New of major However, The University shut issues affecti York thereâ&#x20AC;&#x2122;s a lotSEE â&#x20AC;&#x153;I think anyone who for allowing the conferenc r the area. not know 23 that it FERGUSON porar ily garding territorial disputes. doesPAGE the 5SEE PENN PARK by statement on Dec. ng to repai that have threatened from stores and PAGE 2 The event is hosted the buildi sanctions or donors has received a response n this hall, retail group â&#x20AC;&#x153;does not support to withhold significant BY SARAH SMITH will reope erica n The dining Israel.â&#x20AC;? The or plan PennBDS, a student Gutmann. study area Staff Writer the Afric an-Am that support from Penn by the boycotts against Late Night time for break fast. break s â&#x20AC;&#x153;I ultimately donâ&#x20AC;&#x2122;t particuined signed by Penn financial tor of an recep- officially recognized a said expla with statement, this,â&#x20AC;? , direc of r in tonight Amy s result Council. main begins sing, as a morning Divestment larly understand why ate acros Reso of water urce Cente On Student Activities er conThe Boycott, President A my Gutmann e has increa donor who wished to tion sand film screening. ues to reson Kingâ&#x20AC;&#x2122; and the trustees These types cold weath conference, The group of about 15 students said Penn is not sponsoring alumni unity servic Sanctions to main- Gutmann and al under executive direc comm spirit contin wined with Saturday and Sunday the conanonymous is . year. remain â&#x20AC;&#x153;typic last intert er lauds a, e Penn are in but was founded his death begins this weekend, with the a deep ly becom campus. of Kingâ&#x20AC;&#x2122;s legacy, n Lu-which Ken Ogaw Maintenance ap - the conference, for will feature panels, ference tain his relationship soon after de-ment SEE BDS PAGE 5 ditions,â&#x20AC;? A s t he con ference since widespread um holds pus generated move tions and In honor hasname and question-andhas freedom of expression. how- administration. â&#x20AC;? annual Marti speakers been a misa series tor of Opera in an email. reâ&#x20AC;&#x2122;s its 17th cam ual symposi proaches, the movement Dr. King, movementâ&#x20AC;&#x2122;s main the â&#x20AC;&#x153;The Many Penn graduates, bate over osium â&#x20AC;&#x201D; hosting e sessions to educate to honor backlash answer on the fire peopl â&#x20AC;&#x2122;s 17th ann communities on Jr. Symp ce event s that FRES, wrote place at Penn. its years move- received negative ding to and 30 he died, occur red sionover ther King This year and mobilize the BDS ons, accor have The leak unity servi will continue Thesaid. â&#x20AC;&#x153;Right after Alexandra for minority he two-day conference Fleischman/DP of comm , they feeds Comm 2 Jan. 13 and line that of Monday night Senior Photogra meaning and a OSIUM PAGE began on The Evan As pher air SEE SYMP water lines, until Ogawa. Feb. 3. s tive co-ch GHEE HAN . red the through place r, execu iate BY CHAN Pennâ&#x20AC;&#x2122;s DenBuilding of fully resto will rema in in repaired, ophy at Penn y 44 years Rob Carte osium and assoc Staff Writer r of philos his death nearl y are dofire watch completely symp ing at Croze After under lock tal school was facult main is s of the was study in 1949, Marnts and Kingâ&#x20AC;&#x2122; the fire he italthat dow stude Hosp While . n follo ago, ensure Sund ay, emailed l Seminary he wrote to audit a ing their part to p.m. on Viability of drug ring ata robbery in a bath wing TheologicaKing Jr. decided ces he Admissions y At 6:15 r the histor other ential Serviwould not be room Luthe and Resid tin BY KELSE Y ethics ons ity and colleges came under question eanâ&#x20AC;&#x2122;s Advisory Board MATEVISH Staff Writer that Commto the water main course about students dinner due reaching g BY JELANI out HAYES servin to one safe. A female Staff Writer break. that read, udents in new ways to keep every staff versity was unaffiliated with front door The Presiden â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re trying said a FRESanonypermathe Unirobbed at s their goal,â&#x20AC;? in will close ry about 8:50 When it comes to drugs, Sept. 13 in LOIS LEE Wine & Good Spirit Thatâ&#x20AC;&#x2122;s the wished to rema â&#x20AC;&#x153;This store the secon Commiss tial Bioethics a.m. day, Janua some college stuwho room Fine dents are willing to take on Satur and Mard-stor y aff Writer ity. ion determin of the â&#x20AC;&#x2122;s in Guate member, the risk. d at 41st anently nently at 9:00 p.m.â&#x20AC;? to job secur now, the water liquor mala, led the Penn Evans Building, bathU.S. wron â&#x20AC;&#x201D; locate ed the â&#x20AC;&#x153;clear But in the case of five Fine mous due by John Dental 14, 2012 part of Columbia gly â&#x20AC;&#x2122;s fine ger and to prep ly and The nearby , Walnut ket streets â&#x20AC;&#x201D; perm C. to theUniversity students, their decision Saturday. Division School, according on Guatema experimented â&#x20AC;&#x153;Ever ythingweâ&#x20AC;&#x2122;re just trying dining Store mana Spirits repreComm issiongrievously wrongCulter, eventually led doors on to theirof Public Safety Now one of The victim to .â&#x20AC;? The arrests. & Good lans in the wrote a fema le store at 41st anently shut its ments in running. ess was not able , Wine eld her 1940s that, School, was , a client of the . rrow,â&#x20AC;? said Guatemala, â&#x20AC;&#x153;The exper iThe busin of the franchise sentatives were ent. BY DOMIN for tomo er who also withh Dental t stark ly closed perm despi unaffiliated asked to assist added that ed for comm g took or Stores 601 stores throu ghou Staff WriterIQUE CLARKE reach ity. She d Liqu teens anoth of gover te awareness on revea l hall work be by femal rday closin rby water secur be n er nmen e in job When the was attacked Nea the part which exten A student on Satu burst , the and can s The sudde dent medic t officials and name for victim enterthe bathroom.slurs in students by surAvenue ucks on sylva niaGrowing water pipe room, the indepenstateâ&#x20AC;&#x2122; interest Penn ed theracial Baltimore KERLE Y Some medic ing basic al exper ts of then when the d through the Starb â&#x20AC;&#x201D; in each of the Pitts- many Penn allegedly femaleshouted ladiesâ&#x20AC;&#x2122; who 1. 4906 from Penn DEANNA t â&#x20AC;&#x153;punc BY dema ethica may ing life atprise. al atroci existfound Penn hed her nded her kept secre l stand 1.3 mi standards had floode Greek ties have and er and Staff Writer money,â&#x20AC;? cities, includ level. dent Scranwere violat ards â&#x20AC;Ś those forXIE South St Vice Presi JULIE the Presi t throughout histor been BY ing and the lower 4 and 5, cold weath al waof R STORE PAGE 5 Publi c Penn major The invest ed.â&#x20AC;? 2. 2429 from Penn dential Comm Safet y Maur Rush Editor y, weekend, loss burgh, Read also be indicative News but igatio LIQUO t City said. Study On Jan. open caused sever son past mi SEE n was trigge the discov 1.6 ission This of Bioethical een the Street left in Harri â&#x20AC;&#x153;The perpe d a sign on trend bemoaned liquor ton. by Penn Issues â&#x20AC;&#x201D; for the umenting ery of original recor red by â&#x20AC;&#x2122;s windows crack and leak national poste Chestnut Goldman and his cab trator Brian students President senior chair e house sheCollege to 3. 1913 from Penn The store the activi ds docsimulated by three juvehad a firear hero: a local â&#x20AC;&#x201D; is doing ter pipes Amy Gutm ed by Welle The colleg lab, firstassaultedthat 1.9 mi of a fallen m â&#x20AC;? Rush Avenue sley Colle ty in Guatemala House. ann san driver were allegedly uter BY ADITI SRINIVAS tragedies. its part to uncov saidteens Colle ge ge profe Washington three not will not be Reverby nine, comp house office store. er such ssor SuStaff Writer niles last Saturday. The 4. 2238 Penn the The Comm ments were in June 2003. lobby, mezza according to the 2.4 mi from 11th floor rence room, The docucharged with a hate crime, review K sues publi ission of Bioet floor confe rooms below the Attorneyâ&#x20AC;&#x2122;s office. hical Is- for Disease Contr ed by the Cente al shed a repor Interest in joining fraternities H Philadelphia District ge. called â&#x20AC;&#x153;Ethi r federal and sever ol, trans allegedly shouted is on the ÂŠ 2011 Google gover ferred water dama cally Impo t yesterday to The three black teens among Penn students Research 4 suffered the Comm nment and prese to ssible punched Goldman and in ING PAGE rise. racial slurs when they nted 1948 â&#x20AC;? The Guatemala from : STD SEE FLOOD The inves ission. students and Chestnut streets 200 page 1946 to With 762 registered tigation, his cab driver at 15th Janua repor yearâ&#x20AC;&#x2122;s which this t outlines ry 2011, began in and 595 bids offered, around 8:30 p.m. taske sion with marked no evidence that the review ing d the Comm isHowever, there was fraternity rush numbers and evalu Universia factor in the assault, an all-time high at the ating race of the victims was District Attorof Student ty, according to Office according to the Philadelphia Life Affairs/Frater nity Sorority neyâ&#x20AC;&#x2122;s Office. per. the DAâ&#x20AC;&#x2122;s decision, 100 Director Scott Reikofski â&#x20AC;&#x153;I fully support of Pennsylvanian colThis yearâ&#x20AC;&#x2122;s total number cent,â&#x20AC;? Goldman, a Daily 200 more rushes was roughly umnist , said. agjucharged with College The juveniles are being than normal, said Council assault, conspiracy nior and Interfraternity gravated assault, simple another person. . The President David Shapiro and recklessly endangering to Center City marked Goldman, who was travelling overall bid total also wrote about his Stephanie Nam/DP Staff Photographer over last a 7-percent increase to meet a friend for dinner, Jan. 30. and the Jewish in his column on Penn Hillel, Hillel of Greater Philadelphia yearâ&#x20AC;&#x2122;s numbers. experience Theater. online. Zellerbach yearâ&#x20AC;&#x2122;s looking out of my speaks at Annenbergâ&#x20AC;&#x2122;s Penn,â&#x20AC;? which also streamed Reikofski described this â&#x20AC;&#x153;I was in the backseat, Harvard professor Alan Dershowitz Israel Matters to You, Me, and down and then â&#x20AC;&#x201D; presented the event, â&#x20AC;&#x153;Why trends as unusual. window which was rolled Federation of Greater Philadelphia through barreling fluctuoften came punch â&#x20AC;&#x153;These numbers bam! A strong or two, squarely in the jaw,â&#x20AC;? ate by a percentage point the window and hit me pretty but they have remained he wrote. a crowbar from 20 years,â&#x20AC;? The cab driver grabbed consistent for the past himself against the he said. his trunk and defended not did but looked on increase Despite the dramatic perpetrators. Spectators rushin the number of students act, according to Goldman. a mano Philadelphia, were of there heart â&#x20AC;&#x153;We were in the ing this semester, for intersection of 15th and added logistical difficulties jor metropolis, yet the the closest thing I Shapiro the fraternity system, Chestnut streets resembled he wrote. and zone,â&#x20AC;? tional Boycott, Divestment said. could imagine to a war the difing on campus this weekend.full Sanctions conference, to be held scene, and the police â&#x20AC;&#x153;I did not really notice a Goldman fled from the Hundreds attend to campus. large Dershowitz addressed teens. this weekend on Pennâ&#x20AC;&#x2122;s ference. We have a pretty our later caught the three at the Zellerbach Theater According to the conferenceâ&#x20AC;&#x2122;s serious injury from school hear the prolific Israeli- house Annenberg Goldman did not suffer Greek system for a Center for the the inat the now looking to put the BDSâ&#x20AC;&#x2122; goal is to â&#x20AC;&#x153;boycott, size,â&#x20AC;? he said. â&#x20AC;&#x153;I think the incident, and he is Palestinian critic speak Performing Arts. The audience website, allowed and sanction (BDS) creased rush numbers incident behind him. members divest from conference to until it comlast semester of BDS included university my Israel of for fraternities before plate State larger full the a the of comâ&#x20AC;&#x153;I have some and people from the larger allowing its obligations under not going to let this stop fulfill their quota, while erupted plies with college,â&#x20AC;? he said. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m BY IRENE RIVERA CALDERON munity alike, who often and human rights grow to a any goals.â&#x20AC;? smaller fraternities to the talk. international me from accomplishing Contributing Writer in applause throughout students in the future As for advice for Penn size they had envisioned.â&#x20AC;? unfacilitat- law.â&#x20AC;? made keep your is Law An MSNBC moderator Last night, Dershowitz Shapiro added that he â&#x20AC;&#x201D; â&#x20AC;&#x153;be wary of your surroundings, Thursday night, Harvard numbers made ed the discussion. to certain as to why bid professor Alan Dershowitz Dershowitz was invited calling Israeliincreased by 7 percent, his contribution to the

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PAGE 6 OPIN

34th Street Magazine

The Daily Pennsylvanian and 34th Street Magazine publish a variety of special issues that correspond to seasonal and Penn events. From an introductory new student edition to end-of-semester finals issues, from football and basketball season previews to guides to Philadelphia dining, shopping, and off-campus living, these issues offer advertisers an opportunity to reach a receptive and targeted audience.

Read by more students than any other magazine* on the Penn campus, 34th Street is the award-winning Thursday arts, entertainment, and culture magazine section of The Daily Pennsylvanian. It prepares readers for the weekend with the latest music, film, theater, and restaurant reviews, as well as engages them with in-depth feature stories and entertains them with humor.

October 26,

PUBLICATIONS

Un ceiversity â&#x20AC;&#x2DC;Fam ilyâ&#x20AC;&#x2122; time wit h ABC f ra star ows out o launches ntsman b u H d le b A hum new China 12 center 20 7:30 | Business Editorial 6:00

EMBER 14,

DEN T STUD ENT

2011

34st.com

FALL 2011

DINING GUIDE

* Source: Spring 2012 Market Research Study

The Summer Pennsylvanian

There are nearly 10,000 students, administrators, faculty, and staff who remain on Pennâ&#x20AC;&#x2122;s campus during the summer, working and/or participating in classes. The Summer Pennsylvanian, with a circulation of 4,000 copies distributed free on Thursdays at approximately 45 campus-area locations, U. to offset ta xes paid by LG BT employee helps them beat the Philadelphia heat. As s the only weekly campus publication during the summer session, The Summer Pennsyl- Penn to vanian offers coverage of campus news and demolish old mansion events, plus a weekly guide to Philadelphiaâ&#x20AC;&#x2122;s summer entertainment scene. THE INDE PEND

THURSDAY,

INSIDE

ENT DEN T STUD

INSIDE

PEN THE INDE

ENT STUD ENT

NEW SPAP

ER OF THE UNIV ERSI T

Y OF PENN SYLV

ANIA

MAY 24, 2012

HIGH STAK ES BACK PAGE

Those covering domestic partn ersâ&#x20AC;&#x2122; healt h care will qualify for extra pay

BY SHELLI News EditorGIMEL STEIN

Pen n h a s of the first b e c ome one unive rsities compe nsate to emplo yees in

SPORTS

SEXY SUM

MER

Learn how to stay safe while still having fun this summer

PAGE 2 OPINI

online at theDP .com

LILâ&#x20AC;&#x2122; POP SHO

P OPE

NS Popsicle shop on 44th, Spru fers all-natural, ce ofartisan pops for $3.

PAGE 3 NEWS

same- sex domestic partne ships who must pay taxes r- policy will take healthcare effect July on 1, 2012. benefits. t ra comp The Univer ensat ion Feder to employees in the May sity annou nced state al and Pennsylvani in that categot he â&#x20AC;&#x153;demonstrat es 22 a emplo tax codes that Penn ry, among yers are ackno Alman ac that edition of The do curre ntly is and Bowd the most progre not recog wledgit will provid ing the oin and Barna nize domes up to $125 ssive colleg e partne tic somet inequ ity and doing and inclusive emplo a month or rd es. Additionally rs as depen yers.â&#x20AC;? $1,500 t a hing to tr per year to Penn began dents for , companie y to make x pu emplo yees are paying mesti c partn to offer do- and s such as Faceb ook who to Terrir poses , accor d i ng domes tic partn er taxes to the benef its Apple implem er benef its ternal Reven 1994, In- strate Ryan, mana ger of truly more equitable,â&#x20AC;&#x153; in practi ented the ce of â&#x20AC;&#x153;gross gic comm LGBT first becom ing one of health benef ue Servic e for for unica tions Center Direct or Bob the ing employers the Divisi its Schoe nberg in the Phila- 2011, while Micro upâ&#x20AC;? in their - delphi a said. on of Huma part- Resou ner s a r e soft and Yahoo starte area to r e c eiv i ng. n rces. For Schoe d this year. T he Tax offsets do so. nberg , the â&#x20AC;&#x153;By provid Accor are policy new ding alread ing some to Ryan, emex- c o mp of â&#x20AC;&#x153;gros sing upâ&#x20AC;? to fered by severa l univer y of- ployee s not curren e n s at e f o sities, ing r t he t a x includ ing Sy racus their domes tly covere, Yale and Colum tic partne rs bia unive rsities SEE TAX PAGE 3

Universit y will historic site base strike dow n d on hardship claim

BY ANGELYN Contributing IRVIN Writer

The large, white and Pine streets Italianate mansion that sits on 40th may not be Penn plans around much longer. which is desertto demolish the dilapid ated buildin ed with the g, cars and a exception few plants. The mansio of some parked in the 1850s n was and by the Philad was designated a histori constructed elphia Histor c ical Commission.site in 1973 Since its 2003 sity has strugg purchase of the buildin g, ers suggested led to find a use for it. In the Univer2007, develo pwould require an 11-story extended stay the hotel, which borhood residen homeâ&#x20AC;&#x2122;s demolition â&#x20AC;&#x201D; a plan neights In December rejected. of 2008, the to have only 10 stories and building plan was revised the design after renova incorporate the home into tions. While Commission the approved of mittee did the plan, the Historical not zoning comdeveloped on review it and the proper the 40th and ty Pine site. These was never plans evenSEE MANSI ON PAGE 6

CAPS OFF TO

The deserted mansion on 40th by a five-story building intende and Pine streets, which is designated d for graduat a historic e housing. Pennâ&#x20AC;&#x2122;s demolition and site by the Philadelphia Akiff Premjee/ Historic construction DP Staff Photograp plans have encoun al Commission, is set her to be tered opposit ion from neighbo demolished and replace d rhood residen ts.

2012

Union rallies for

public school s

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Columns 1 2 3 4 5 6

Inches

Picas

...................... 1.729 ...................... 3.558 ...................... 5.388 ...................... 7.217 ...................... 9.046 .................... 10.875

...................... 10p4 ...................... 21p4 ...................... 32p4 ...................... 43p4 ...................... 54p3 ...................... 65p3

Columns 1 2 3 4 5 6 7 8

Inches

Picas

...................... 1.272 ...................... 2.644 ...................... 4.016 ...................... 5.388 ...................... 6.760 ...................... 8.132 ...................... 9.504 .................... 10.876

...................... 7p80 .................... 15p10 .................... 24p10 .................... 32p40 .................... 40p70 .................... 48p10 .................... 57p00 .................... 65p30

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GRAD GOODB YES

â&#x20AC;&#x2DC;DPâ&#x20AC;&#x2122; editors, columnists YLĂ&#x2026; LJ[ VU [OL SHZ[ MV\Y `L HYZ

PAGES A6 & A7

GUIDE TO PENN

NOTE TO READERS

PENNSYLVANIA

RELAYS

The DP has completed

PAGE B3

year. As always,

7LUU HWWYV]LZ UL^ ( +LHM :[\KPLZ TPUVY :3

PAGE B1

check theDP.com

PAGE A10 NEWS

for breaking news

and sports updates.

Electi

five states Pollson2012 see

In Pennsylva nia, the former Mass. governor won about 58 percent of the vote

BY SARAH SMITH Staff Writer

YEAR IN REVIEW

for the academic

PRIMARY

Romney sweeps

OPINION

A STRONG SIGN

THE RED & BLUE

regular publication

low voter turnout

Yesterdayâ&#x20AC;&#x2122;s Pennsylvania primary results brought few surprises.

Former Massachusett s Gov. Mitt Romney won the presidenYesterdayâ&#x20AC;&#x2122;s turnout tial primary and a dramatic way to securing is well on his decrease from the Republican nomination to â&#x20AC;&#x2122;08 primaries face President Barack Obama BY PRAMEET in November. KUMAR Senior Staff Writer Romney gained the vote, according58 percent of to The New With no major York Times when 99 percent disputed races yesterdayâ&#x20AC;&#x2122;s Pennsylvania the vote was on the ballot of counted. in primary, went to the polls Former Pennsylvania on or near campus. few voters Sen. According to Rick Santorum unofficial city , despite drop2,000 people results, ping out of the voted in Philadelphiaâ&#x20AC;&#x2122;s less than race on April which contains came in second 10, Ward 27, Penn. This figure with 18.3 percent crease from of the vote. is a stark dethe voted in the area more than 6,000 people Former Speaker who during the 2008 of the House Almost all of those Newt Gingrich primary. won 10.5 percent Democratic primary,2008 ballots were cast of the vote and in the Texas Rep. Ron which was hotly by then-Senators Paul won 13.2 Barack Obama contested percent of the Clinton. Yesterdayâ&#x20AC;&#x2122;s vote. and Hillary major races, were all but Romney also by contrast, predetermine won the Delad. Obama is challenged Democratic ware, New the unYork, Connecticut former Pennsylvania incumbent, and â&#x20AC;&#x201D; and Rhode Island Sen. Rick Santorumwith of the race â&#x20AC;&#x201D; yesterday, raising primaries former Massachusett out his delegate Romney is the total to 844 as s Gov. Mitt presumptive of 2 a.m. Gingrich nee. Republican nomicollected remained at 137 total When Penn President delegates and Paul ended at ballot at Steinberg-Die Amy Gutmann cast total delegates. 79 her trich Hall around an election judge â&#x20AC;&#x153;Thank you, 6 p.m., said she was America,â&#x20AC;? Rom- Penn President Amy Gutmann Christina Wu/DP son to vote at ney said in (top left) votes in Senior Photographer right) for Penn graduate the location all just the 12th perManchester, and Andrew Dierkes/DP Fatimah Muhammad, Steinberg-Dietrich Hall, one of several day. New â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s been very Hampshire Staff Photographer who ran for the 188th after his victories. voting quiet,â&#x20AC;? said Sheila election â&#x20AC;&#x153;I can say with district representative,locations on campus. A campaigner Ballen, an confidence â&#x20AC;&#x201D; (bottom â&#x20AC;&#x153;Thereâ&#x20AC;&#x2122;s judge stationed at Steinberg-Die encouraged students and gratitude â&#x20AC;&#x201D; no contested to vote. trich. that primaries sylvania today. me a great honor you have given President (Republican The presidential here in Pennand solemn reNominee) Senator (D) been already candidates have sponsibility. decided.â&#x20AC;? And, together, Attorney General Rick Santorum Newt Robert Joyce will win on November we (D) Gingrich Joseph 188th District Rep. , another election 6.â&#x20AC;? at Steinberg-Die (D) 19.2% Vodvarka judge working On Monday, Ron Paul trich, Gingrich said Patrick expressed Murphy ment with the would â&#x20AC;&#x153;reassessâ&#x20AC;? he low voter turnout. his disappoint18.4% 10.5% JAMES ROEBUCK 47.2% â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve been here pending the resultshis campaign BOB CASEY most of the day, 55.8% in Delaware pecting a little KATHLEEN KANE according to and I was ex80.8% more,â&#x20AC;? he said. the Times. Ging-, Fatimah thereâ&#x20AC;&#x2122;s not a â&#x20AC;&#x153;I understand 52.9% rich came in lot of that second Muhammad 13.2% couple of people attention to [the race] since with 27.1 percent in Delaware Marc Senator (R) 44.2% a dropped out Attorney General Scaringi so itâ&#x20AC;&#x2122;s really a few weeks did not receive of the vote but (R) 6.9 20.8% Steven Welch dropped out 188th District Rep. MITT ROMNEY any delegates, % of the national ago, attention.â&#x20AC;? (R) Delaware is as media a winner-take-a 58.0% David 10.5% One of the few ll TOM students who Christian DAVID FREED neering sophomore voted was Engi22.3% SMITH SEE PRIMARY ERNEST ADKINS Surya Murty, PAGE A15 100% his â&#x20AC;&#x153;civic duty who said it was 39.5% to vote.â&#x20AC;? 100% Sam Rohrer Daniel Flaumenhaft , an election tioned at the judge staDavid Rittenhouse Source: Pennsylvania Department of State Laboratories (as of 1:15 AM 4/25/12)

Clearing the Hey

HeySAFE, Final Toast and pledge aim to curb messy â&#x20AC;&#x2DC;traditionsâ&#x20AC;&#x2122; BY ANDIE DAVIDSON Contributing Writer

SEE TURNOUT

Day haze

PAGE A15

Phila. schools may see major rehaul

SRC announced intention to close schools in district 64 the next five years over

work leaders will be contracted based on the networkâ&#x20AC;&#x2122;s achievement. Through such measures, the school hopes million budget to close a $218 gap for the comBY LALITA CLOZEL ing year. Contributing Writer College junior Allyson Even chair of the , West The Philadelphia Tutoring Project Philadelphia School Dis, trict might see would overcrowd said the plan some schools and tal changes starting fundamen- decrease the quality of education. next year. In a news conference â&#x20AC;&#x153;The new plan is just focused yester- saving day, School Reform on money,â&#x20AC;? she Commission Chair Pedro in the past, there said, whereas Ramos was an will be fundamental said there to make positive changes effort changes to the district. In in education a move to rein system. The plan the in spending, officials is a have been dis- move toward privatization cussing plans that to close 64 schools is â&#x20AC;&#x153;unprecedented nationally,â&#x20AC;? over the next five she added. years radical administrativeand make College junior Lee Marcus changes director for the remaining , of Community schools. School Forty of the worst Student Partnerships performing schools would in two local schools , volunteers close as early and believes as this plan next year, and would have strong six close every year schools would percussions refor in studentsâ&#x20AC;&#x2122; years. Additionally,the next four He said it lives. brings a â&#x20AC;&#x153;fear the central of the unoffice staff would be cut from 650 knownâ&#x20AC;? for families living to 200 people. in lowperforming districts. Groups of 20 sends a bad messageMoreover, it to students will be clumped to 30 schools who may be relocated that together into â&#x20AC;&#x153;achievement their networks.â&#x20AC;? Net- schools or communities are â&#x20AC;&#x153;inherently bad,â&#x20AC;? he said. N

Dandy straw hats and canes may normally be reserved for old-fashioned barbershop quartets, but this morning they will see a moment of fame. Wednesday morning, the hats and canes will come out in the thousands to form a procession across from Rodin Field campus to College Hall, marking Pennâ&#x20AC;&#x2122;s 96th annual Hey Day . What began as a formal ceremony in 1916 has developed over the years into a somewhat tongue-in-che ek celebration complete with The Class of 2012 raises their canes to their upcoming fake straw hats traditionally wear Muyi Li/DP File styrofoam hats, final year at Penn Photo Though todayâ&#x20AC;&#x2122;s and canes. which they bite outside College holes in as they celebration march down Locust Green. The juniors is a far cry from and senior classes. Walk. the origi- march When nal Hey Day, comes to a close, the ates. which the included speeches mostly two classes the volume level Throughout the will have symand rec- bolically years, the ognitions, the ceremony has cantly increased.has signifistepped into purpose has moved from Yet traditheir Irvine endured the tion remains Auditorium to years: to mark future shoes â&#x20AC;&#x201D; juniors the heart of Locust as Walk, fake the â&#x20AC;&#x153;moving upâ&#x20AC;? reigning seniors straw hats and the event. of the junior and seniors as on campus canes have â&#x20AC;&#x153;While it has replaced graduproud graduevolved, I ation caps and gowns, and %DITORIAL SEE HEY DAY s " PAGE A9 USINESS

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POSTER INFORMATION: The size of a poster is

The full-color posters are printed on glossy, photographic stock. Printing and installation of the poster is included in the price. Lead time for printing and distribution is three weeks prior to the start of each month. Posters are scheduled on a first-come basis for each campus rackbox unit location.

PRIMARY RESULTS

ads will be delivered with a combination of all of theDP.com sites that are available at the time of the ad buy. However, requests for specific sites are accepted and delivered whenever possible.

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FINALS ISSUE

OFF TO THE RACES:

SITE REQUESTS: Page views for medium rectangle

READERSHIP: In addition to students and faculty,

WEDNESDAY, APRIL 25, 2012

The front page is the most prominent position for an ad. Only one front page ad is available in each issue, on a first-come basis. There is only one size available: the ad runs across the entire bottom of the front page, 6 columns (10.875â&#x20AC;?) wide by 2â&#x20AC;? tall. Color is included in the cost of the ad. Ad design is subject to review and acceptance by The Daily Pennsylvanian.

OTHER ADS

MEDIUM RECTANGLE AD

of impressions â&#x20AC;&#x201D; the number of times each ad is displayed. The minimum order is 30,000 impressions. Ads may be scheduled to run over any period of time, from a minimum of a few days to multiple months.

Rackbox posters are available in as few as one to as many as 10 campus locations, and are ordered and installed on a calendar month-by-month basis.

Front Page Ads

MEDIUM RECTANGLE AD

IMPRESSIONS: Banner ads are priced by number

Large, color, glossy posters provide a great opportunity to promote your image on campus. The rackbox units are located inside dorms, dining halls and classroom buildings, where students spend most of their time. Rackbox posters do not compete with other ads, since they are located in an environment that is not cluttered with flyers and other posters. Rackbox advertising is a perfect complement to a display advertising program.

Contact the Advertising Office for scheduling and shipping instructions. A sample copy must be sent to The Daily Pennsylvanianâ&#x20AC;&#x2122;s office for review. Inserts are scheduled on a first-come basis. Deadline for scheduling, delivery and sample copy of inserts is one week prior to publication.

MEDIUM RECTANGLE AD

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More than 5,000 readers subscribe to receive free daily headlines via BANNER AD email, with links to the top stories featured on theDP.com. A banner ad (468 x 60) is available to sponsor the Headline Email. The ads are sold weekly and on a first-come basis.

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AD RATES About Rates

Crossword/Sudoku

Free-Standing Inserts

Internet Ads

All advertising rates listed on pages 10-12 are net rates, and are non-commissionable to advertising agencies.

For information regarding puzzle ad size, see page 9.

For information regarding insert description, sizes and specifications, see page 9.

For information regarding ad sizes and other details such as traffic and page views, see page 8.

For display ads (below), the Local Open Rate is available to Philadephia-area advertisers. University of Pennsylvania departments and organizations qualify for a Penn discount. The National Open Rate applies to all advertisers outside the Philadelphia area.* Local advertisers, including Penn advertisers, are eligible to receive lower rates with annual contracts (see Local Contract Rates, below right). National advertisers are eligible for contract discounts on display advertising only. *A national advertiser may qualify for local open or contract rates if all advertisements specifically mention a Philadelphia-area retail/business location.

For information regarding display ads, see pages 6-7.

Display Ad Rate

Type

Per Column Inch

LOCAL OPEN RATE ............................. $11.90 Penn discount rate ..................... $10.80

Per Puzzle

Pages

COLOR: Any display ad using color â&#x20AC;&#x201D; whether single or full color â&#x20AC;&#x201D; incurs a flat charge for color printing. Press configuration may occasionally limit the location of color ads in an issue.

COLOR ............................................ $160.00

Front Page Ads For information regarding ad size and position, see page 9. Color is included in the cost of the ad.

FRONT PAGE AD .............................. $600.00

Cost

In Insert

1-9 .................................................. $100.00 10+ .................................................. $80.00

Per Insert

1-19 ...................... $680.00 ($85.00 per 1,000) 20+ .................... $800.00 ($100.00 per 1,000)

Guaranteed Position

Rackbox Posters

GUARANTEED POSITION ...................... 10%

Alternatively, advertisers may request ad position, without a fee, but without a guarantee of placement.

Rackboxes

Rate

Position guarantees are sold on a first-come basis, based on availability. Not all positions are possible due to layout and press configurations.

1-5 .................................................. $275.00 6+ .................................................. $200.00

No. of Units x Months

Type

Rate

Of Banner Ad

Per 1,000 Page Views

Leaderboard .................................. $12.00 Medium Rectangle ........................ $12.00 HEADLINE EMAIL AD

Rate is determined by the number of rackbox units multiplied by the number of months. For information regarding poster specifications, see page 9.

of ad space cost ($40 minimum charge)

BANNER ADS

Per Unit Per Month

1 Week............................................ $500.00 TEXT LINKS

6 Months ...................................... $850.00 12 Months ................................ $1,300.00

Local Contract Rates Annual contracts provide discounted rates in exchange for an advance commitment to a minimum dollar amount of advertising within any 12-month period.

Contract Level OPEN RATE $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $8,000 $10,000 $15,000 $20,000 $30,000

Percent Discount n/a 10% 12% 14% 16% 18% 20% 22% 24% 26% 28% 30%

Banner Front Crossword/Sudoku Internet AdHeadline Rates Rackbox Posters Ads Ads Email Ads 1-5 Boxes 6+ Boxes Page Ads 1-9 Puzzles 10+ Puzzles Banner Blog Ads

Display Ad Rate

Color Rate

Per Column Inch

Per Ad

Per Puzzle

Per 1,000 Views

Per Week

Per Rackbox

Per Insert

$11.90 $10.71 $10.47 $10.23 $9.00 $9.76 $9.52 $9.28 $9.04 $8.81 $8.57 $8.33

$160.00 $144.00 $140.80 $137.60 $134.40 $131.20 $128.00 $124.80 $121.60 $118.40 $115.20 $112.00

$600.00 $540.00 $528.00 $516.00 $504.00 $492.00 $480.00 $468.00 $456.00 $444.00 $432.00 $420.00

$100.00 $90.00 $88.00 $86.00 $84.00 $82.00 $80.00 $78.00 $76.00 $74.00 $72.00 $70.00

$80.00 $72.00 $70.40 $68.80 $67.20 $65.60 $64.00 $62.40 $60.80 $59.20 $57.60 $56.00

$12.00 $10.80 $10.56 $10.32 $10.08 $9.84 $9.60 $9.36 $9.12 $8.88 $8.64 $8.40

$500.00 $450.00 $440.00 $430.00 $420.00 $410.00 $400.00 $390.00 $380.00 $370.00 $360.00 $350.00

$275.00 $247.50 $242.00 $236.50 $231.00 $225.50 $220.00 $214.50 $209.00 $203.50 $198.00 $192.50

$200.00 $180.00 $176.00 $172.00 $168.00 $164.00 $160.00 $156.00 $152.00 $148.00 $144.00 $140.00

$680.00 $612.00 $598.40 $584.80 $571.20 $557.60 $544.00 $530.40 $516.80 $503.20 $489.60 $476.00

$800.00 $720.00 $704.00 $688.00 $672.00 $656.00 $640.00 $624.00 $608.00 $592.00 $576.00 $560.00

AD RATES

NATIONAL OPEN RATE ...................... $14.80 $3,500 contract rate .................... $14.10 $7,000 contract rate .................... $13.40

Cost

Per Semester

Guaranteed position only applies to specific pages or sections, not to the position of the ad on a page.

Display Ads Rate

Puzzles

Free-Standing Inserts 1-19 Pages 20+ Pages

AD RATES (CONTINUED)

AD DEADLINES

AD SUBMISSION GUIDELINES

Classified Line

Print Ad Deadlines

Electronic Formats

Placement & Delivery

Classified line ads are un-bordered, text-only ads priced by word count rather than size. All classified line ads also appear on theDP.com at no additional cost.

It is not necessary to “reserve space” prior to submitting an ad; both the ad order and ad copy are due by deadline. Should ad copy not be received by deadline, the ad will be subject to cancellation from the edition. Advertising cancelled after deadline is subject to full charge. Advertisers requiring proofs, please add two business days to the deadlines.

Print Ads

Ads submitted electronically are preferred. Ads may be

Occasionally, displays ads can be accepted after deadline. If a late ad order is accepted, there will be a late charge of 10% of the ad’s total cost.

We can also accept native files from InDesign, Photoshop, QuarkXPress, Illustrator, and Microsoft Word. The Daily Pennsylvanian uses Macintosh computers; although we can read most Windows formats, there are fewer problems if you supply us with Mac files.

Number

Line Ad Rate

Of Days Ad Runs

Per Word Per Day

1-5 days .................................................... 40¢ 6-10 days .................................................. 35¢ 11+ days .................................................... 30¢ Optional Extras Rate Jumbo Headline .................................... $1.50

THE DAILY PENNSYLVANIAN Display Ads .......................................... 3 p.m.

per line per day

two business days in advance

Bold Text .................................................. 50¢

Classified Line Ads ................................ noon

per word per day (max. $4.00 per day)

School Break Online Ads*

Rate

For Every 10 Words .............................. $2.00

per week (*online-only when print is not available)

POLICIES: 10-word minimum. Tearsheets or proofs are not supplied. Classified ad rates are non-commissionable net rates. No refunds for cancelled classified line ads.

one business day in advance

34TH STREET MAGAZINE Display Ads (only) ................................ 3 p.m. Fridays (four business days in advance)

THE SUMMER PENNSYLVANIAN Display Ads & Classified Line Ads ........ 3 p.m. Tuesdays (two business days in advance)

SPECIAL ISSUES Display Ads & Classified Line Ads* ........ 3 p.m. deadlines vary (see Special Issues, page 15) * Classified line ads are available only in broadsheet special issues, excluding the New Student Issue.

The Summer Pennsylvanian

We can not accept files in PowerPoint, Pagemaker, or Microsoft Publisher formats; if you create content in these programs, you should convert your file to a PDF.

AD SIZES: Ads submitted electronically which are not built to the correct column widths will be re-sized.

RESOLUTION: Photos for ads submitted electronically should be scanned at 170 dpi or higher. Ads are output and printed at 100 lpi.

FONTS: If you submit a file in PDF format, you must make sure all fonts are embedded when the PDF file is created. If you submit a file in any other format, you must supply all fonts used in your ad. Only Macintosh fonts are acceptable; Windows fonts will not work. The Daily Pennsylvanian reserves the right to substitute similar fonts if a font is corrupted or not supplied.

COLOR: All color advertisements are printed using the

All rates for The Summer Pennsylvanian are lower than school-year rates, due to the smaller press run.

Other Ad Deadlines

per column inch

INTERNET Customer-Supplied Completed Ad .......... noon

Penn discount rate .......................... $8.40

one business day in advance

per column inch

Ad To Be Created/Modified .................... noon

5 issue discount rate ........................ $8.30

two business days in advance

10 issue discount rate ...................... $7.90

per column inch

NATIONAL RATE .................................... $10.30

FREE-STANDING INSERTS ........................ 1 week delivered to printing plant

RACKBOX POSTERS ................................ 3 weeks prior to start of month

per column inch

Internet Ads You can design an ad (GIF or JPEG format preferred) and send us the file to host on our ad server, or you can send us the HTML code for an ad to run on your ad server. Animation is acceptable, but audio is not. If sending the file, you must also provide the URL of the page to which you want your ad linked.

AD SIZES: Ads submitted electronically which are not built to the correct banner size will be re-sized.

The Daily Pennsylvanian can also create an ad for you. Basic design is included in the cost of the ad. A large number of photographs or extensive typing is subject to additional production charges. Any artwork submitted by the advertiser will not be returned unless the advertiser requests it. There are several ways to place an ad:

■ IN PERSON: 4015 Walnut Street, 2nd floor Monday through Friday, 9 a.m. to 5 p.m.

■ BY PHONE: (215) 898-6581 Monday through Friday, 9 a.m. to 5 p.m. Note: Ads cannot be accepted solely over the phone. Written confirmation (via email or fax) of both your ad order and your credit card authorization are required.

■ BY FAX: (215) 898-2050 Instructions, text, or rough layouts only; fax quality does not allow logos, photos, or layouts to be used.

■ BY MAIL: Advertising Office The Daily Pennsylvanian 4015 Walnut Street Philadelphia, PA 19104

■ BY EMAIL: advertising@theDP.com Compose a message which includes: a) your name, address, phone number; b) description of what you are submitting; c) the size of the ad you want; and d) the date(s) you want the ad to run. Make your ad (including any fonts and graphics) a separate attachment to your message. See the column to the left for information about acceptable delivery formats. Note: If your file is too large to send via email, contact us for alternate delivery instructions.

■ ONLINE: (classified line ads only) Submit and pay for your ad on our secure server at theDP.com/classifiedsinfo.

RESOLUTION: Ads should be saved at a resolution of 96 dpi or pixels/inch. (72 dpi is also acceptable.)

CLASSIFIED LINE RATE .............................. 35¢ per word per day

26,000

four process CMYK colors. Please convert any color text or graphics from RGB to CMYK color.

emailed or supplied on USB Flash Drives or CDs. When using email and submitting multiple files (such as fonts), it is advisable to compress all files into a single Zip file. Alternatively, The Daily Pennsylvanian can download an ad from your website or FTP site.

SUBMISSION

LOCAL OPEN RATE .................................. $8.70

per column inch

Ads saved as PDF files are preferred, since a PDF file embeds all graphics and fonts into a single, complete file. We can also accept files saved in TIFF or EPS format. Web file formats, such as GIF, JPEG, and PNG will generally not reproduce well in print and should not be submitted.

COLOR: All files should be saved in RGB color format.

Penn students, faculty and staff read the The Daily Pennsylvanian every week.

POLICIES & INFORMATION

IMPORTANT DATES

Ad Submission

Errors & Adjustments

Penn Calendar

Special Issues

All advertising is subject to acceptance by The Daily Pennsylvanian, which reserves the right to reject any advertisement at its sole discretion at any time prior to publication. The Daily Pennsylvanian will not knowingly publish advertisements which unlawfully discriminate on the basis of race, color, age, sex, sexual orientation, religion, national origin, ancestry, or physical handicap.

The Daily Pennsylvanian will be responsible for errors in advertisements only in proportion to the bearing that the error has in relation to the entire ad, as determined by the Credit Manager of The Daily Pennsylvanian.

Student Move-In ...................................... August 30

Welcome Back Issue .............................. August 29

New Student Orientation ............ August 30-Sept. 4

[Broadsheet] ..............................................Deadline: August 22

Labor Day ............................................ September 3

Football Preview .............................. September 14

The Daily Pennsylvanian will make all reasonable effort to see that advertising is published, displayed or distributed as ordered and accepted. However, The Daily Pennsylvanian will not be responsible for any consequential damages resulting from failure to do so. Advertisers and agencies forwarding insertion orders which contain incorrect rates or conditions are advised that the advertising called for will be inserted and charged in accordance with the rates and regulations stated in this Rate Book and The Daily Pennsylvanian Basic Advertising Contract. The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in The Daily Pennsylvanian and/or its related print and online publications and/or its other advertising products and services. Advertising cancelled after the deadline for publication will be removed from the issue, but the advertiser remains liable for payment of the full cost of the ad.

Annual Contracts Annual Contract advertising agreements commit an advertiser to run a specified dollar amount of advertising during a 12-month period in return for discounted advertising rates. Advertisers who do not fulfill their Annual Contract agree to pay, at termination, a short rate (adjustment) for all advertising discounted under the contract. Advertisers may upgrade to a larger contract, at a lower rate, at any time during the contract. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run.

Annual Contracts and contract upgrades must be approved by The Daily Pennsylvanian’s Advertising Director or Business Manager before becoming effective.

Credit & Billing All ads must be paid at the time of placement unless a credit account has been previously established and maintained in good standing. You must submit a credit application to apply for a credit account. Credit will be extended at the discretion of The Daily Pennsylvanian, which reserves the right to request payment in advance or to cancel credit privileges at any time. Statements are mailed at the end of each month; invoices are not sent for individual ads. Terms: net 30 — that is, payment in full is due 30 days from the end-of-month statement date. Past due credit accounts are subject to a late payment charge of 1.25 percent per month, with a minimum of $1 per month.

Fall Classes Begin .............................. September 5 First Football Game .......................... September 15

Family Weekend Issue .......................... October 5

vs. Lafayette

[Broadsheet] ..............................................Deadline: October 3

Rosh Hashanah ................................ September 16*

Homecoming Issue .............................. October 26

Yom Kippur ...................................... September 25*

[Broadsheet] ............................................Deadline: October 24

Family Weekend .................................. October 5-7 Fall Break.......................................... October 20-23

Fall Dining Guide .............................. October 31 [Tabloid pull-out] ..................................Deadline: October 19

Homecoming Day .................................. October 27

Basketball Preview .......................... November 9*

vs. Brown

[Tabloid pull-out] ................................ Deadline: November 2 * Subject to change depending on date of first game.

Thanksgiving Break ...................... November 22-25 Fall Classes End.................................... December 7 Final Exams .................................. December 12-19 Spring Classes Begin ................................ January 9

Housing Guide .................................. November 28 [Tabloid pull-out] ..............................Deadline: November 16

Final Exams Issue ............................ December 10 [Broadsheet] ..........................................Deadline: December 6

Martin Luther King, Jr. Day .................... January 21 Spring Break ........................................ March 2-10

If payment is not made in accordance with The Daily Pennsylvanian’s credit terms, The Daily Pennsylvanian may refuse to insert any further advertising.

Passover .................................................. March 25*

Tearsheets are emailed on the day of publication, not with monthly statements. Tearsheets can be mailed upon request.

Spring Fling............................................ April 12-13

General Policies

[Tabloid pull-out] ................................Deadline: September 7

Easter ........................................................ March 31 Spring Classes End ...................................... April 23 Penn Relays ............................................ April 25-27

Spring Dining Guide ...................... February 13 [Tabloid pull-out]....................................Deadline: February 6

Shopping Guide .................................. March 27 [Tabloid pull-out] ......................................Deadline: March 20

Best of Penn .............................................. April 4 [Tabloid pull-out] ......................................Deadline: March 29

Final Exams Issue ...................................... April 24

Final Exams ...................................... April 29-May 7

[Broadsheet] ..................................................Deadline: April 22

The Daily Pennsylvanian reserves the right to revise its advertising rates and/or any other conditions set forth in this Rate Book at any time with 30 days’ notice.

Alumni Day .................................................. May 11

Graduation Issue ........................................ May 10

Commencement............................................ May 13

[Broadsheet] ....................................................Deadline: May 3

All terms, conditions, and rates contained in this Rate Book are incorporated by reference and made part of The Daily Pennsylvanian Basic Advertising Contract. A complete list of contract terms and conditions are listed on The Daily Pennsylvanian’s Insertion Order and Annual Contract agreements, which are available upon request.

Summer Sessions Begin .............................. May 20

New Student Issue .................................... June 1*

Summer Sessions End ................................ August 9

[Broadsheet] ....................................................Deadline: May 3 * Mailed in June to new students’ home addresses.

* Jewish holidays begin at sundown of the date listed.

Indicates that this issue is a special edition of 34th Street Magazine.

“We have found much success advertising in the The Daily Pennsylvanian. With one store location operating in University City, advertising in the DP allows us exclusive access to our target audience.” — Carly Spross, The Fresh Grocer

POLICIES/DATES

The Annual Contract rates in this Rate Book are not guaranteed beyond August 15, 2013. An advertiser whose Annual Contract expires after August 15, 2013 will pay the published 2013-14 rate for the same contract level.

The Daily Pennsylvanian will not consider adjustment of payment for any advertisement involving typographical errors or erroneous insertion unless notice is given to the Credit Manager within ten (10) days of the first monthly statement. The Daily Pennsylvanian will not be liable for more than one incorrect insertion of any advertisement.

6 COLUMNS

1 10

5 COLUMNS

4 COLUMNS

7 6 6

3 COLUMNS

5 4

2 COLUMNS

1 COLUMN

The Daily Pennsylvanian 4015 Walnut Street Philadelphia, PA 19104-6198

Phone: s Fax: (215) 898-2050 E-mail: advertising@theDP.com

TEXASNT STUDDEIA ME

512-471-1865

Local Rate Card

advertise@texasstudentmedia.com www.utexas.edu/tsm

2012-2013 Aug. 2012-Aug. 2013

PRINT (Broadsheet) SIZING

OPEN

PICKUP*

1/16 (8 column inches)

$168

$144

1/8 (15 ci)

$315

$270

1/4 (30 ci)

$630

$540

1/2 (60 ci)

$1,260

$1,080

Full Page (120 ci)

$2,646

$2,268

BROADSHEET BROADSHEET BROADSHEET 1/8 PAGE 1/4 PAGE 1/2 PAGE 2col. x7.5”

Special Editions (Tabloid) SIZING

OPEN

PICKUP*

1/8 (7.35 ci)

$168

$144

1/4 (15 ci)

$315

$270

1/2 (30 ci)

$630

$540

$1,260

$1,080

Full Page (60 ci)

3x10

6x10

3x5

TABLOID 1/4 PAGE

TABLOID 1/8 PAGE

TABLOID 1/2 PAGE

3x5

6x5

3x2.45

* PICKUP rates available to clients when a repeating identical advertisement runs within four consecutive publishing days.

Add Color: Full Color for $310 or Spot Color for $200 Super Tuesday Coupons

Inserts Pricing based on circulation of 18K. Pre-prints must be mailed to designated address 10 days in advance. Other options are available with specialized pricing. Ask your Account Executive for details.

2pg - 12pg Insert

$2,000

Wednesday Special

$900 (maximum of 4 inserts)

Maximum size: 12½” x 11 ³⁄₈”

Minimum size: 4" x 6"

Post-it Inserts Pre-prints must be sent to shipping address in fan-folded boxes 10 days in advance.

20K inserts $2,000

Published every Tuesday with free spot color around the border when available. Coupons also distributed on The Daily Texan website for four weeks and sent out to the email subscriber’s database every Tuesday.

Shipping address: The Daily Texan Insert Date: xx/xx/xx 305 S. Congress Austin, TX 78704

4-week Package

$400

AD SIZE: 2 col. x 4”

Exact size: 3” x 3”

ART DIMENSIONS: 3” x 3.5”

PRODUCTION Deadlines

Retail Column Sizing

Date of Publication

Space Deadline Noon

Camera-ready Art Due 11 a.m.

One

1.53” decimals

Monday

Thursday

Friday

Two

3.22” decimals

Tuesday

Friday

Monday

Three

4.92” decimals

Wednesday

Monday

Tuesday

Four

6.61” decimals

Thursday

Tuesday

Wednesday

Five

8.31” decimals

Friday

Wednesday

Thursday

Six

10.00” decimals

August 2, 2012 8:53 AM modified

512-471-1865

Local Rate Card

TEXASNT STUDDEIA ME

advertise@texasstudentmedia.com www.utexas.edu/tsm

2012-2013 Aug. 2012-Aug. 2013

BROADCAST

TStv OPTIONS

DESCRIPTION

PRICING

:15 sec. spots

120 :15 sec. commercials, 7 days Monday-Sunday

$250/week

:30 sec. spots

120 :30 sec. commercials, 7 days Monday-Sunday

$500/week

Total Exposure Package

Commercial Production estimates available upon request Event and show sponsorships available.

SPOT LENGTH

DESCRIPTION

:15 Second Spot

Monday-Friday 7 p.m.-9 a.m., Saturday-Sunday 10 p.m.-9 a.m.

$15

:30 Second Spot

Monday-Friday 7 p.m.-9 a.m., Saturday-Sunday 10 p.m.-9 a.m.

$30

99 name mentions

Business name mentioned at the top of every hour Monday-Sunday

PRICING

$200

KVRX is a non-profit radio station. All underwriting must comply with non-profit FCC regulations. Concert and show sponsorships available.

ONLINE Weekly Rates

TOP BANNER

RECTANGLE

BUTTON

BOTTOM BANNER

$300

$200

$150

$100

dailytexanonline.com approx. 47,000 Impressions

TStv kvrx.org

visit www.utexas.edu/tsm

texasstudenttv.com

texastravesty.com

Add KVRX, TSTV or Texas Travesty to a Daily Texan or Longhorn Life buy for only $75/week!

The Daily Texan • TSTV • KVRX • Texas Travesty •Cactus Yearbook

TEXAS T STUDEN MEDIA

Awards Best College Newspaper

BEST COLLEGE NEWSPAPER OF THE YEAR Awarded by the College Newspaper Business & Advertising Managers Inc., 2008 Convention Best Special Section

BEST SPECIAL SECTION OF THE YEAR Awarded by the College Newspaper Business & Advertising Managers Inc., 2010 Convention Best Sales Materials

BEST SALES PROMOTION MATERIALS Awarded by the California College Media Association, 2010 Contest Best Display Ad

BEST OF CATEGORY DISPLAY AD BLACK & WHITE Awarded by the College Newspaper Business & Advertising Managers Inc., 2012 Convention

About the Daily Titan The Daily Titan, the official newspaper of California State University, Fullerton, welcomes you to the 2012-2013 school year. Advertising with the Daily Titan gives you a unique opportunity to introduce yourself to over 40,000 students, faculty and staff, thereby establishing a permanent long-term connection. So please accept our invitation to put a face to your name and see what we have to offer!

Contents

Ad Information & Rates 05 Local / National 11 Adrax / Inserts 07 Front Page / Religious 13 Online Advertising 08 Classifieds 14 Social Media 09 Special Sections

Publication Dates

Daily Issue Weeklong Issues Special Sections

Demographics

Get an inside look on Fullertonâ&#x20AC;&#x2122;s student body and their response to advertising

Policies

Rules and guidelines

When times are good, you should advertise. When times are bad, you must advertise.

- American Business Media

RATES

LOCAL & NATIONAL

AD SIZES

Full Page

6 col. x 21” (12.5” x 21”) 126 total col. in.

1/4 Page

3 col. x 10.5” (6.167” x 10.5”) 31.5 total col. in.

3/4 Page

Half Page

6 col. x 16” (12.5” x 16”) 96 total col. in.

1/4 Page

6 col. x 5.25” (12.5” x 5.25”) 31.5 total col. in.

3 col. x 21” (6.167” x 21”) 63 total col. in.

V H

1/8 Page

2 col. x 8” (4.056” x 8”) 16 total col. in.

6 col. x 10.5” (12.5” x 10.5”) 63 total col. in.

1/8 Page

4 col. x 4” (8.278” x 4”) 16 total col. in.

DISPLAY RATES

All rate figures are per column inch, net and noncommissionable. LOCAL RATE BILLED

PREPAID

$8.85

NATIONAL / AGENCY RATE*

Total Col. SIZES Inches 4” 2 col. x 2” $35.40 6” 2 col. x 3” $53.10 8” 2 col. x 4” $70.80 10” 2 col. x 5” $88.50 12” 2 col. x 6” $106.20 20” 4 col. x 5” $177.00

5% discount

$9.80

$33.60 $50.45 $67.25 $84.05 $100.85 $168.15

$39.20 $58.80 $78.40 $98.00 $117.60 $196.00

MODULAR SIZES 1/8 pg H 1/8 pg V 1/4 pg H 1/4 pg V 1/2 pg H 1/2 pg V 3/4 pg Full pg

$134.50 $134.50 $264.80 $264.80 $529.65 $529.65 $807.10 $1059.30

$156.80 $156.80 $308.70 $308.70 $617.40 $617.40 $940.80 $1,234.80

4 col. x 4” 2 col. x 8” 6 col. x 5.25” 3 col. x 10.5” 6 col. x 10.5” 3 col. x 21” 6 col. x 16” 6 col. x 21”

$141.60 $141.60 $278.77 $278.77 $557.55 $557.55 $849.60 $1,115.10

SEMESTER FREQUENCY DISCOUNTS* The more issues you advertise in, the lower your column inch rate.

BILLED PREPAID $8.40 $7.98 4-8 issues: 9-12 issues $7.97 $7.57 13-16 issues $7.08 $6.73 *Prepaid is 5% off *Available for Local only

PROMOTIONS INFO

Looking to get more involved with the Daily Titan and our promotions department? We continually host events and contests for our students and would love for you to get involved!

SAMPLE PROMOTIONS: • Donate prizes for contests • Sponsor events • Having an event or promotion you want our readers to know about? We can help! Please contact the Promotions Director at 657.278.4452 for more information!

*National payment policy is the same as local rates. *All National ads must be prepaid.

COLOR One Spot Color plus black $150 Two Spot Color plus black $300 Full Color $600

PAYMENT

All ads must be prepaid. Accepted: Check, Cash, Discover Card, Master Card, Visa & American Express Please make checks payable to: The Daily Titan

Ask your Account Executive about color discounts.

RELIGIOUS DIRECTORY

The Daily Titan Religious Directory publishes every Thursday and helps students locate the church of their choice. The time is crucial when a student moves away from home and is looking for a new comfort zone. Help them find their way. YEARLY COST: $480 The cost includes 32 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com. SEMESTER COST: $280 The cost includes 16 weeks of in-print listings in the Religious Directory and 52 weeks of online listings at www.dailytitan.com. PRINT SPECIFICATIONS • 2” by 4” black and white • Ad design FREE of charge *Space is limited.

front page ads

STANDARD

BOOKEND ADS

TRIANGLE AD

6 col. x 2” or 2 col. x 4” $375 per day

1 col. x 8” $300 per day (2) 1 col. x 8” $500 per day

3 col. x 6” $562 per day

Classifieds

CLASSIFIEDS ADS*

One insertion, up to 20 words $5.50 ...each additional word $0.39 12pt. headline $1.75

16pt. headline

$2.50 Border $5.50

WEEKLY

4 insertions, up to 20 words $18.70 …each additional word $1.00 12pt. headline $5.95

16pt. headline

$8.50 Border $14.30

MONTHLY

16 insertions, up to 20 words $60.00 …each additional word $2.60 12pt. headline $20.25

16pt. headline

$30.00 Border $37.20

For online classified ads go to: http://dailytitan.campusave.com *All ads must run on successive days. *No tearsheats provided for classified ads. *No refunds for partial cancellations.

SUDOKU ADS

What better place to advertise than on the most popular page of the newspaper. The classified page houses our liner postings as well as inspirational quotes, crossword and Sudoku puzzles and horoscopes. This is the page that students will tear out and hang onto as they go from class to class and work on the puzzles. Sudoku advertising is unique in the sense that it is not a traditional ad. The Sudoku space is small but loud! Spaces are limited and fill up fast so reserve your space today!

SINGLE SUDOKU

2” x 4” ad size • $125 per week • $400 per month (save $100)

DOUBLE SUDOKU 2” x 8” ad size • $250 per week • $800 per month (save $200)

Special Sections

The Daily Titan Special Sections provide a unique way to market to a college level audience. Each special section is designed to grab the student’s attention by highlighting themes that relate to their lifestyle. The Special sections are a great opportunity to introduce or reintroduce your business to the over 40,000 students, faculty and staff on campus.

BACK-TO-SCHOOL Publishes: 8/27 Deadline: 8/21 One of the most popular guides that we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be exposed to your ad and take note of your business. In this guide one can find a calendar of events, maps, student dining, extracurricular activities and more! VIVA OC Publishes: 10/8 Deadline: 10/2 This youthful entertainment guide correlates to every students desire to go out with their friends and entertain themselves! Placing an ad in Viva OC will put your business on the prime map for students to utilize when trying to escape their every day realities. COUPON BOOK Publishes: 11/13 & 3/25 Deadline: 11/6 & 3/19 Our coupon books are a smashing success! If you purchase an ad in both coupon books, you will receive a 10% discount! These books are passed out for the entire week by our guerilla marketing street team and inserted into that Monday’s issue! *$250 each book CRAVE Publishes: 2/11 Deadline: 2/5 Crave is the go to source for students and faculty here on campus who are constantly looking for places to drink, dine, and enjoy good company. Placing an ad in Crave can also amplify your business opportunities on Valentine’s Day! GRADUATION GUIDE Publishes: 5/20 Deadline: 5/14 Our Graduation Guide is the Daily Titan’s last farewell to our students and faculty! This weeklong issue is placed within the paper and is passed out at the graduation ceremonies to students, faculty, family members, and friends. Many businesses and on-campus organizations utilize this to congratulate students with a message or discount.

SPECIAL SECTION PRICING

Full page 3/4 page V 3/4 page H 1/2 page V 1/2 page H 1/4 page V 1/4 page H 1/4 page S 1/8 page V 1/8 page H 1/8 page S

10.25” x 12” 8.1625” x 12” 10.25” x 9” 6.075” x 10” 10.25” x 6” 3.9875” x 7.5” 8.1625” x 3.75” 6.075” x 5” 1.9” x 7.5” 8.1625” x 1.875” 3.9875” x 3.75”

$530.00 $397.00 $397.00 $265.00 $265.00 $133.00 $133.00 $133 .00 $67.00 $67.00 $67.00

Full color- $300 Spot color- $75 V- Vertical H- Horizontal S- Square

COVER SPONSORSHIP

Each Special Section has space for 1 sponsor at a cost of $1500.

• Front-page mention; “Special Section” brought to you by “Your logo” • Back Page ad: Full Page, Full Color • Social Media Advertising during time of special section • Special Promo’s leading up to the special section

ADVERTISE IN

6 sections- Save 20% and FREE COLOR 5 sections- Save 20% 4 sections- Save 15% 3 sections- Save 10% 2 sections- Save 5% *Advertise in both our coupon books and save 10%.

AD SIZES H

Full Page

5 col. x 12” (10.25” x 12”)

3/4 Page

4 col. x 11.5” (8.1625” x 12”)

4 col. x 7.5” (8.1625” x 7.5”)

Half Page 5 col. x 6” (10.25” x 6”)

1/4 Page

3 col. x 5” (6.075” x 5”)

1/8 Page

3 col. x 10” (6.075” x 10”)

2 col. x 7.5” (3.9875” x 7.5”)

4 col. x 3.75” (8.1625” x 3.75”)

1/4 Page

1 col. x 7.5” (1.9” x 7.5”)

Half Page

5 col. x 9” (10.25” x 9”)

Half Page

3/4 Page

1/8 Page

4 col. x 1.875” (8.1625” x 1.875”)

1/4 Page

1/8 Page

2 col. x 3.75” (3.9875” x 3.75 ”)

TITAN STADIUM

GOODWIN FIELD

FULLERTON ARBORETUM

ANDERSON FIELD RESIDENCE HALL

PARKING & TRANSPORT OFFICE

A PARKING HOUSING OFFICE

TITAN SPORTS COMPLEX

CORPORATION YARD

RUBY GERONTOLOGY CENTER

WEST CAMPUS DRIVE

CORPORATION DRIVE

TITAN HOUSE

TITAN GYMNASIUM

STATE COLLEGE PARKING STRUCTURE

CONSTRUCTION

GYMNASIUM DRIVE

STUDENT HOUSING

STUDENT HEALTH & COUNSELING CENTER

STUDENT REC CENTER KINESIOLOGY & HEALTH SCIENCE

ENGINEERING & COMPUTER SCIENCE

G. ALUMNI HOUSE

DOROTHY LANE

BECKER AMPHITHEATER

VISUAL ARTS

TITAN SHOPS

POLLAK LIBRARY

TITAN STUDENT UNION

W. CAMPUS DRIVE

COMMONS

CLAYES PERFORMING ARTS CENTER

QUAD

ARTS DRIVE

MCCARTHY HALL

I PARKING

EDUCATION CLASSROOM

HUMANITIESSOCIAL SCIENCES

E PARKING

F PARKING

UNIVERSITY HALL CARL’S JR.

DAN BLACK HALL

TITAN

COLLEGE PARK

LANGSDORF

MIHAYLO HALL

VISITORS WAY

C PARKING

MARRIOT HOTEL

FOLINO DRIVE

LANGSFORD HALL

COMMONWEALTH

NUTWOOD PARKING STRUCTURE

AdRax * Adrax is a large billboard style advertisement placed on the actual Daily Titan newsstand. The Adrax advertising option will put your business out on campus where not only do the newspaper readers get to see your ad but everyone who walks by will see it as well! Placed in high traffic locations all over campus.

AD SPECIFICATIONS 17â&#x20AC;? x 21â&#x20AC;? FULL COLOR GLOSSY

COST

$325 per month per location Purchase 2 months - Save 5% Purchase 3 months - Save 10% Purchase 4 months - Save 15% Purchase 5+ months - Save 20% *Allow 30 days for production

INSERTS* Already have flyers? Inserts are the way to go! UNITS CPM COST 1-4 $55.00 $247.50 5-8 $83.00 $373.50 9-12 $110.00 $495.00 13-16 $138.00 $621.00 17-20 $165.00 $742.00 21-24 $193.00 $868.50 25-28 $220.00 $990.00 29-32 $248.00 $1,116.00 33-36 $275.00 $1,237.50 37-40 $303.00 $1,363.50 41-44 $330.00 $1,485.00 45-48 $358.00 $1,611.00 51-52 $385.00 $1,732.00 55-56 $440.00 $1980.00

A minimum of 4,500 inserts must be preprinted and sent to: Gardena Valley News Inc. 15005 S. Vermont Ave. Gardena, CA 90247 310.329.6351 *Must arrive 5 days prior to insertion.

ONLINE ADVERTISING

ONLINE information

• 33,000 unique visitors a month • Over 1,000,000 page views a year • All online ads can link to a website or landing page *20% off for all customers who have contracts with us for display ads. *Ask about our bundling discounts!

ONLINE AD SIZES * $350

Page Peel

$300

Leaderboard (728 x 90)

$250

Medium Box (300 x 250)

$200

Full Banner (468 x 60)

$100

Button (125 x 125)

$75

Text Link

*Cost per month * +10% for Rich Media * +20% for Pop up Ads

Social Media

FACEBOOK & TWITTER

Social Media Advertising provides a unique opportunity to tap into the vibrant world of college social media. The Daily Titan has taken on the task of finding a balance between being “friends” with our followers and giving unmatched opportunity for our advertising clients to reach our readers where they “live.” Join us in this social media experiment and put your business in a conversation with the students, staff and faculty at CSUF!

Get in the conversation

thedailytitan

ABOUT SOCIAL MEDIA

• May only be added to existing advertising schedule. • One business per day per social media platform, book now to reserve your space! • Give us the information you want to give the students and we can create the conversation. • Purchase by semester and schedule dates at time of contract.

AVAILABILITY * FALL 2012

SPRING 2013

Purchase by:

Sept. 10 Oct. 1 Oct. 22 Nov. 12 Dec. 3

12 posts (6 Twitter, 6 Facebook) 10 posts (5 Twitter, 5 Facebook) 8 posts (4 Twitter, 4 Facebook) 6 posts (3 Twitter, 3 Facebook) 4 posts (2 Twitter, 2 Facebook)

Purchase by:

$350 $300 $250 $200 $150

Feb. 11 Mar. 4 Mar. 25 Apr. 15 May 6

12 posts (6 Twitter, 6 Facebook) 10 posts (5 Twitter, 5 Facebook) 8 posts (4 Twitter, 4 Facebook) 6 posts (3 Twitter, 3 Facebook) 4 posts (2 Twitter, 2 Facebook)

$350 $300 $250 $200 $150

*16 weeks per semester. *Facebook and Twitter can not be scheduled on the same day.

NotHing except the mint can make money without advertising.

- Thomas B. Macaulay British Poet

CALENDAR

Publication calendar

Legend Daily Issues Weeklong Issues Special Issues

Special Issues 8/2 7 1 0/8 1 1/1 3 2/1 1 3/2 5 5/2 0

BACK-TO-SCHOOL VIVA OC COUPON BOOK CRAVE COUPON BOOK GRADUATION GUIDE

Advertising is totally unnecessary. Unless you hope to make money.

- Jef I. Richards

Board of Directors of the Advertising Educational Foundation

DEMOGRAPHICS

FULLERTON We are a comprehensive, regional university with a global outlook, located in Orange County, a technologically rich and culturally vibrant area of metropolitan Los Angeles. Our expertise and diversity serve as a distinctive resource and catalyst for partnerships with public and private organizations. We strive to be a center of activity essential to the intellectual, cultural and economic development of our region.

STUDENT BODY INTERNATIONAL 1,611 4.5% ASIAN & PACIFIC ISLANDER 7,806 21.6%

WHITE 10,90 30.2% ETHNICITY BLACK 959 2.7%

MULTIPLE RACE 1,145 3.2% UNKNOWN 2,170 6.0% AMERICAN INDIAN 106 0.3%

HISPANIC 11,455 31.7%

age Student Ag Aver e

WOMEN 57.3% Undergraduate

24,5 88 Graduate

2,7 54 21

MEN 42.7%

Think outside the box CSUF students Travel an average of 17.3 miles one way to campus. The typical length of commute is 30 minutes.

ADVERTISING ENT RESPON SE STUD 80% Notice display advertisments

50% Respond to one advertisement daily

50% Students respond to advertising. 80% Notice Repeat advertisements

78% Use coupons or promo codes

71% Read school publications for News and Entertainment

70% Take action in response to advertisments

$12,5 96 Average Expenditure

$302,70 0,0 0 0 Yearly Buying Income

Per Student

How Print Advertising Readership Is Influenced By Ad Size & Color: 75% FRACTIONAL ONE-PAGE BLACK & WHITE ONE-PAGE 2-COLOR ONE-PAGE 3-4 COLOR BLACK & WHITE SPREADS 4-COLOR SPREAD ADS

23%

Advertising Readership increasing with size & the use of color

32% 34% 43% 42%

54% Total Ads Studied = 65,752 Source: Quirk Marketing Research Media

Many a small thing has been made large by the right kind of advertising.

- Mark Twain

POLICIES

Policies AD PLACEMENT

Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: Ads@dailytitan.com. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that pre-printed inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so. The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan. Specific placement is neither sold nor guaranteed, but may be requested.

ERRORS & ADJUSTMENTS

The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.

RATES & CONTRACTS

All rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the appropriate earned rate for the ads actually run.

DEADLINES & CANCELLATIONS

All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline. The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.

PAYMENT TERMS

All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks. Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.

PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary. If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting, layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.

MECHANICS & CAMERA CHARGES

• The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process. • For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00. • All advertisements 18” or more in height will be charged for the full 21” height. • Ads must be supplied through one of the following formats: • PDF files are preferred (no changes can be made) - EPS, TIFF files are acceptable - Apple Macintosh Formats 1. CDs. 2. Adobe Illustrator (CS5 or less), Adobe InDesign (CS5 or less) or Adobe Photoshop (CS5 or less). 3. ALL fonts, artwork and related items MUST be included. • Ads submitted by e-mail must be compressed.

CONTACT INFORMATION Robert Sage Faculty Advisor & Business Manager (657) 278-4275 rlsage@fullerton.edu Amanda Fessenden Director of Advertising (657) 278-4411 afessenden@dailytitan.com Jerry Kou National Sales Executive & Promotions Director (657) 278-4452 jkou@dailytitan.com Kimiya Enshaian Assistant Advertising Director (949) 378-2225 kenshaian@dailytitan.com Tiffany Le Production Manager (949) 259-3085 tle@dailytitan.com

Phone (657) 278-3373 Fax (657) 278-2702 www.dailytitan.com College Park Building 2600 E. Nutwood Ave. Suite 660 Fullerton, Cal 92831-3110

daily VIDETTE 2012-2013 Rate Card

daily VIDETTE 2012-2013 RATE CARD

OUR MARKET

WE MAKE SALES.

93 2.7 62 77

daily VIDETTE ILLINOIS STATE UNIVERSITY CAMPUS BOX 0890 Corner of Locust & University Normal, IL 61790-0890

percent of all students have read their student newspaper in the past 30 days. students is the average passalong readership for a single copy of the campus newspaper. percent of faculty members read advertisements in the campus newspaper.

percent of readers say they look at the advertisements in their campus newspaper.

61 55 36 78

percent report that they tell a friend about something they saw in the campus newspaper.

percent attended an event as a result of something they read.

percent continued to research products or services online after reading it in print. percent of all students have used a coupon or special offer they found in the campus newspaper.

Alloy Media + Marketing/MORI Research College Newspaper Audience Study, 2009

18,254* 2,508* 3,259* 24,021* UNDERGRADUATE STUDENTS

P 309.438.7685 F 309 4385211

GRADUATE STUDENTS

videtteonline.com

UNIVERSITY EMPLOYEES & RETIREES

TOTAL ISU COMMUNITY

*2010 Enrollment Figures

I S U S T U D E N T M O N T H LY P U R C H A S E S

PERSONNEL Student staff CHRISTINA BENDER

dvcrbende@exchange.ilstu.edu 309.438.8742

MALLORY SIMONDS

dvmcdavli@exchange.ilstu.edu 309.438.2972

Ad Sales Manager

Ad Production Manager

GRACE JOHNSON

dvgvjohns@exchange.ilstu.edu 309.438.874

CORIE SCHAVE

dvclschav@exchange.ilstu.edu 309.438.5929

Editor In Chief

Business Manager

Professional staff JOHN PLEVKA

General Manager

______ @ilstu.edu 309.438.7688

ERIKA WILKERSON

emwilke@ilstu.edu 309.438.2689

ELIAS WRIGHTAM

ekwrigh@ilstu.edu 309.438.8565

Business Advisor

Systems Manager

GROCERIES $ 935,250

CLOTHES $ 383,500

CELL PHONES $ 350,200

FAST FOOD $ 531,050

ENTERTAINMENT $ 1,008,350

TANNING $ 199,950

HAIRSTYLING $ 158,000

ALCOHOL $ 920,200

$4,500,000 SPENT BY ISU STUDENTS PER MONTH *Research Survey Services, Inc., 2004

OUR M A R K E T

RATES & SIZES

SIZE MATTERS.

DISPLAY AD RATES

PRE-PRINT INSERT RATES

EFFECTIVE JUNE 1, 2011

COST PER THOUSAND

Open Rate

$12.10

Front Page Labels

$150.00

Campus Rate

$7.75

4 pages or less

$150.00

Nonprofit Rate

$8.85

6-36 pages

$175.00

VOLUME CONTRACTS

2.875” x 2.875”

A 10% discount is given for signing a contract for 10

200”

$10.60

2,000”

$8.80

300”

$10.25

3,000”

$8.65

400”

$10.10

4,000”

$8.35

500”

$9.90

5,000”

$8.05

750”

$9.65

7,500”

$7.65

1,000”

$9.20

10,000”

$7.20

or more inserts per semester. There is a $60 per hour design fee if design of the insert is provided by the Daily Vidette.

PRE-PRINT INSERT DEADLINE Inserts must be delivered to the printer, P&P Press, 6513 N. Galena Rd., Peoria, IL 61614, 309 691 8511, 10 days in advance of publication unless other

DAILY ACADEMIC YEAR CONTRACTS

& SIZES rates

Minimum Inches Rate per issue per inch

arrangements have been made with the Daily Vidette.

RESTRICTIONS

2”

$8.70

20”

$7.30

5”

$8.15

40”

$6.85

10”

$7.85

80”

$6.40

A full run must be provided. Inserts must be compatible with the size of the Daily Vidette, not exceeding an 8.5” x 11” size. An additional charge will be assessed for inserts requiring special handling.

DAILY SEMESTER CONTRACTS

CLASSIFIED RATES

Minimum Inches Rate per issue per inch

2”

$9.30

20”

$7.85

5”

$8.60

40”

10”

$8.50

80”

One Issue

$4.75

$7.25

2-10 Issues

$3.60

$6.75

11+ Issues

$2.50

Plain Border

$2.05

Per issue

DAILY HALF-SEMESTER CONTRACTS

Centered Lines

$.55

Per line per issue

Minimum Inches Rate per issue per inch

Bold Words

$.15

Per word

Standard Graphics

$7.20

Per graphic per issue

2”

$9.55

20”

$8.50

5”

$9.30 40”

$8.00

10”

$8.95

80”

$7.55

3 RATES & SIZES

RATES & SIZES SIZE MATTERS.

SPECIFICATIONS

AD DEADLINE

The Daily Vidette is printed on 30lb newsprint stock. There

All display advertising information must be supplied

are five columns per page. Each column is 11.6 picas

to the Daily Vidette three business days prior to

wide with one pica between columns. A full page printed

publication.

depth (tabloid) measures 5 columns by 16 inches for a total of 80 column inches. A double truck measures 11

Day of Publication

Deadline

columns by 16 inches for a total of 176 column inches.

Monday

4p Wednesday

FULL PAGE DISCOUNT

Tuesday

4p Thursday

For a full page advertisement, five columns wide and 16 inches deep, a 10% discount will be applied.

FREQUENCY DISCOUNT

4p Friday

Wednesday Thursday

4p Monday

Friday

4p Tuesday

COLOR

Any display advertisement set to run in two or more consecutive issues without a copy change will receive a 15% discount off the open rate or appropriate contract rate

25”+

beginning with the second day of insertion.

Full color

$370.00

PREPAY DISCOUNT

2 colors + black

$275.00

1 color + black

$175.00

A 5% discount is given for advertisements paid for in

1 color on double truck

Free

advance of publication.

24”or smaller

PREMIUM SURCHARGE A 10% surcharge is applied for advertising on requested

Full color

$250.00

2 colors + black

$150.00

1 color + black

$100.00

premium space. Premium space is on pages 2 and 3, and must be a 5x8 (40 column inches).

1/4 PAGE 2x10

12 IN 3x4

Realty Inc.

city style

APARTMENTS.

1/2 PAGE 5x8

S er Service s ustomer Custom C il llow Trails W Willow & Wi

1/4 PAGE 4x5

1/8 PAGE 2x5

Studio

6 IN 2x3

Other Remodeled 2 Bedrooms:

105 W. Locust, 111 W. Locust, 106 W. Willow ( new for 2011), 115 W. Locust, & 406 W. Locust.

Friend us on

RATES & SIZES

309/311 S. Main

Studio

Newly remodeled units with modern design, Granite counter tops, all new cabinets, 42” TV included, wood floors or upgraded plush carpet.

309/311 S. Main

2 Bedrooms

POPULAR SIZES

APARTMENTS.

S er Service s ustomer Custom Cu C il llow Trails W Willow & Wi

(309) 454.2338

410 W. Vernon

New remodeled units with huge layouts, modern kitchen with stainless steel backsplash, leather furniture, queen platform beds, stylish lighting throughout, chalk paint walls in bedrooms, washer/ dryer provided. If style plays a part in your life you have to see this unit.

4 Bedrooms 104 W. Irving

4 Bedrooms

Exceptional layouts, two full bathrooms, upgrade flooring and furniture packages, washer/dryer provided. SAT TV package, two floorplans to choose from.

Other Remodeled 4 Bedrooms:

106 W. Willow ( new for 2011), 100 E. Locust, 98 W. Cherry.

www.yarealty.com

2 Bedrooms

410 W. Vernon

311 S. Main, Normal, IL 61761

104 W. Irving

Other Remodeled 2 Bedrooms:

105 W. Locust, 111 W. Locust, 106 W. Willow ( new for 2011), 115 W. Locust, & 406 W. Locust.

Friend us on

(309) 454.2338

Other Remodeled 4 Bedrooms:

106 W. Willow ( new for 2011), 100 E. Locust, 98 W. Cherry.

www.yarealty.com

311 S. Main, Normal, IL 61761

ONLINE

VIDETTEONLINE.COM

videtteonline.com Having an online presence is an important part of marketing your business to both new and current customers. The Internet and social media are an integral part of peopleâ&#x20AC;&#x2122;s everyday lives. The Daily Vidette offers four online ad spaces on videtteonline. com. Students, staff, parents, alumni and prospective students visit our website daily to read current news, daily blogs and look up answers to sudoku

videtteonline.com

and crossword. Use the spaces we have available to generate traffic to your website, spread awareness about an upcoming event or special or simply to increase brand awareness. During the school year, videtteonline.com averages 45,000 views per month.

TOP BANNER AD $ 250 / MONTH / 468 x 60 px

SIDE BANNER AD $ 250 / MONTH / 300 x 250 px

BOTTOM BANNERS $ 150 / MONTH / 468 x 60 px

RATES & SIZES

OTHER AD OPTIONS

SPECIAL ISSUES

SOMETHING NEW.

SOMETHING DIFFERENT.

The Daily Vidette offers other advertising options within the paper and at our distribution locations. Sponsorships are available for popular items in the newspaper. These items include the Crossword Puzzle, Sudoku, Daily Horoscope and the Kinsey

What’s your sign, baby? Advertise above the Horoscope for $100/week.

THE

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