IFE August
18, 2011
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| Thursday,
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5A — Broadway performing musical ‘Rent’ in September
Central Michigan Life
ts ight gues No overn residence allowed in Aug. 26 il halls unt
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asant, Mi
| Mount Ple
LIFE C EN TR A L M IC H IG A N
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cm-life.com
lty U, Facu
tion Associa
Hailee Sattavara Staff Reporter
ents ege stud Many coll e ineligible b found to bridge cards for state
CMU faculty membe r and bargaining co-cha ir Phil Squattrito speaks get out there, make to FA members who noise and be heard,” rallied to support the Squattrito said. bargaining team
ent eral int be t the fed not think thastudents would re emt was tha less they we en.” un id Oltean eligible they had childr ies like By Dav orter yed or iversit Rep Senior ts plo ile public un University studen Wh gan ng 30,000 have d traini al Michi Roughly chigan their Centr be considere interpreut Mi n used to , the new wledge throughoced to shorte considgrams ackno h a been for s after being assis- pro es not do as suc list d y ion grocer ligible for foo part- tat e education the thouDe in ing colleg ult ered ine the Michigan r es. gram, res tance by Health Services. dents, pro of closed cas may bring media afte s of the ds member ment of ny college stu’s form san e closed cases of money conference aks with fort Inn Th For ma chigan ny amount ra Frey spe at the Com sident Lau action Monday cards, Mi distribu- a significant chigan, as ma 0 tion Pre bridge l food stamp job $20 lty Associa to puryes on a k to Mi eive up to nce do for CMU Facu of the FA voted of federa e been used basis. bac rec ista uld ts team wo t ly ng U studen eting food ass d pro97 percen tion, hav d on a month what CMSunday’s me the nth in car County by if center. 97 on chase foo ing to Isabella vices a mogh the bridge Ser ou ord received en students work stoppage thr alth Acc ich He tt wh a 00 of te, n Ba has ent s, 4,0 was tak or led to The vo to the Departm Mark Steven in Isa- gram.lsdale senior Erits enrolled support, r lab urned . Hil den percent of an unfai the FA. FA th sides ret for five hours Director istance cases closed many stucard program, Bo by n No known table because charge filed als residfood assunty had bee dnesday. rgaining l ici most of in the bridgeich she con she al practice l CMU off lier that ba esday and We de; they wil bella Co rch to April, wh some es. e of s ma ay at Severa tements ear s will Tu from Ma re student cas de to som deserving and d assisministra gress wa p.m. tod sta sse ma ered not nee leased nfirming cla spite the pro et again on 3 which we ision was to the thought did dec k ntract co me de e bac d, y s “Th ll. da nan Ha ee friend schedule the policy eral reg ce. start as change retation of fed ulation tan had two or thr use the the Ro ld “I has ion vote,they rdispute. old interpThe federal reg rk at tely cou job act iversity ISSUES d wo w its ba . t defini After the officials sai me a TH E y said the un ng groups ulation that students or be tha S | 9A ty Fre ovi tco y ek ed A CARD rar we rem uir neceslib universi red the ou ” req per posed hours seling, nt. program t conside developme ion as pro h as coun m the barleast 20 in a training said. “I ch to no cis suc ics fro “positivesee this de enrolled ible,” Stevens comice d athlet it. “We ding off to teach Steve an to be elig d ning un gness 10A a willin Monday,” sai c rela- gai A FA | on mencingdirector of publi ion decis e Smith, speculat tion tions. f job ac wouldn’t Smith NEWSt celebrate Leadan . oo t me orw Studen inf re, so sh fari, 3A no t mo e me so me to the ership Sa ges lack of giv uc t em ail , sen d a let terou t yo u alle int pr od n, ab w Group nse, 8A ou r pr ite m, ou r tio us ile l ma Wh po ed d tel ito r an t yo u thi nk we FOIA res ry foc us t is as we ll. ed ve a is ou r in pr od uc ca re ab loo k at. ay s on lin e ise as Ed ito I wi ll alw ld is ff d sh ou SPORTS make ou r sta sto ry ide as, My pr ommy sta ff an o am ple e, others Wh ile as an ext to thi s w Bellor to NF L, 3B Ch ief is r en erg y int sh up wi th ng on e ou n co mi ng be ats he ari the y mi tm en wi thi n pu t all su re we pu blian d transitio re no thi ng de rs tel l usld inkin g rat ely I’m su s we wi ll ma cu rea r ac ou sh ek ws of ou ing we an d ou r the ne thi nk we thi ng . 98 9is lly re er ly. rea me u, mb qu ick ral mo ll ser ve to ve a ga te so on e nu fro m yoI My ph an d if yo u hapr ob - ve sti nt to he ar esden du ct wi ort s. 8 rta ntl y, I wa or Eric Dr Chi ef eff sI re im po 77 4-4 33 t, co nc ern tho se ard in en Edi tor in st thi ng an d, mo ur vo ice he he ar it. co mm f the fir the Ed im wa nt to dre ss is ed iwa nt yo r. nte nt. , cm -li fe. co lem , I ad to do as pr ov ide a pe k ou r co em ail s I ch ec if thi s pa bs ite y de r My wi m, we r a .co hie f wa pr int pr od th Ou life portunit o da y, ul ed wi is the op tor @c m-st 50 tim es a pd ate d ou r sta ff ll be fill ne ws im pa ctfmty wi ople whms rsi nk of co l Dive with pe it at lea d I thi pu t tha t va rie ty nts an d the proble t & work titutiona 4 - 3 7 0 0 to and solve to interac for Ins 9 ( 9 8 9 ) 7 7l_diversity.htm ork ed to stu de ld office or ll. L 31 y. stitutiona fer w L we A nit du/In dif r H the ly. a ch.e he R view www.cmi RINE co me s ote mu different WAR h tha t w we pr om ho Ph.D. oo k at il Green, se O’Ne dent
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D iv e r s n and
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Deni Vice Presi sity Associate utional Diver for Instit
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1D - Fam new Hab
No overnig allowed in halls until
d to ates an roomm demic year,” their good aca start a said. new Schmidt rpose of the courpu en e Th is to ay policy study and fothere Week” nce weekd dents to elcome age stu sses. This “W guests in reside and on cla no cus on e classes start peowill be at Resi“Befor t’s when dy,” halls. that’s wh said, ights, tha to stu At least, officials have will weekn uld be here s sho Life d. resdence overnight guest g. 26, ple sai w ask a midt until Au stating l Sch dents will no lticulturallowed weekdays wil Stu nt or mu necesnot be val by the ests on nt assista and gu written approor and ide viser to obtain meet with l ed al ad and wil proval 48 now ne nce hall direct , ms sary for for final ap a reside ates. e the e CenRHD ce befor all roomm the first tim y has the in advan This is Universitpolicy, hours arrives. in adchigan guest -eight hours RHD tral Mi nted this ociate “Forty ideal,” Saxe implemen Schmidt, ass Life, t the is “bu ce ce d, Joa en van r sai cretion to and of Resid blems e Rebe director ms from proschool Fay will have dis nt in an de ste RHD 0-2011 said it h the stu the 201 work wit t during was pu ful — emergency.” aw t licy r. this yea w po r was jus than The ne sLife website sLife “Last yea much earlier d. so the Re the Re dt sai we start ools,” Schmi those on mer, sent in in June to other schban includes in an- sum s newsletter , and also res OR ng nts e exp EDIT livi ide Th the res /PHOTO s. to CMU 1 with of oming SMITH u need to who go ll or off campu ome inc out on Aug. BY JEFF Hall. “Yo elc t PHOTOS students of Ronan other ha d the new “W ment- sen informing in front morning She sai re ates. s imple with letter Monday dents we nd ir roomm policy wa ng team Week” lp students bo d of the n though stu bargaini tea upport the Eve ed to he mmates, ins | 2A S . A HALL new roo s from home time nd old frie is the optimum know to “This get to dents for stu
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1C - A h as a pa
| Mount Pleasant, Mich.
a Sattavar Hailee orter Staff Rep
al? he de
1B - En to new
PHOTOS BY JEFF
Monday morning in front of
SMITH/PHOTO EDITOR
what’s the d eal? No progress, con tract talks contin ue
between CMU, Fac
This “Welcome Week ” there will be no guests in residence halls. At least, that’s what Residence Life officials have said, stating overnight guest not be allowed until s will and guests on week Aug. 26, now need written days will approval by a residence hall director and i all roommates. a This is the first time Cen- s tral Michigan Univ ersity has th implemented this policy, h and Joan Schmidt, director of Resid associate g ence Life, said it stems from problems va during the 20102011 school Fa year. RH “Last year was just awful — wo we start so much earlier than em other schools,” Schm idt T The ban includes said. those on who go to CMU living other hall or off camp in an- sum us. exp She said the new “Welcome inco Week” policy was implement- sen ed to help students bond with lette new roommates, instead of thei old friends from home. Ev “This is the optim um time for students to get to know
Ronan Hall. “You need
to
ulty Association
Many college s found to be ine for state bridg By David Oltean Senior Reporter
A member of the FA wears a button during a rally in support of Monday in front of Ronan the bargaining team Hall.
By Theresa Clift
| University Editor
CMU Faculty Association President Laura Frey speaks with membe 97 percent of the FA rs of the media after voted yes on a job action Monday at the Comfor center. t Inn conference
With classes sche ved 97 on what duled to begin Mon percent support, CMU would do day, Central Michigan Universit was taken stude for because of an y Faculty Associati unfair labor led nts if Sunday’s meeting on and administ tion have not reac to a work stopp ra- practice charge filed by the hed an agreeme age by the FA. FA. nt for a new cont Sever al after 21 meetings CMU officials ract resince April. leased statement Both sides retur ned to the s earlier that barga Monday, the FA day confirming voted overwhelmin classes will Tues ining table for five hours gly to allow its barstart as scheduled, day and Wednesday gaining team to despite the prog pursue “any and . No dispute. ress was made; all job actions nece sary,” which rang they will smeet again on 3 e from not show After the job actio p.m. ing n vote, the Rona today at up to teach to not attending meetings university offici n Hall. als said they , returning emails considered the and holding offic hours. outcome a THE e “positive developm ISSU ES ent.” “We trust our barg Frey said the unive “We see this aining team to mak e the decision on a willingness to decision as proposed removing rsity has if there needs to teach com- such be a job action, wha groups mencing Monday,” as counseling, t type of job actio might that be,” FA said library Steve n and Smith, director of President Laura public rela- gaini athletics from the barFrey said. tions. ng unit. The vote, which
recei
think t was tha eligible Roughly 30,000 throughout Mich students ployed o igan have While been forced to short grocery lists after beingen their Central consid- used to ered ineligible for food assis- progr b tance by the Mich am igan ment of Health Servic Depart- tation do es. college e For many college bridge cards, Mich students, program, igan’s form sands of federal food stamp of c distribuThe clo tion, have been used chase food on a mont to pur- a significa hly basis. back to M According to Isabe lla Department of Healt County students h Director Mark Steve Services a month ns, 4,000 throu food assistance cases in Isa- gram gh th bella County had . been closed Hillsdale from March to April, most of known which were stude man nt cases. in the brid “The decision was made to some change the policy back to the ered of w old interpretation of federal reg- thougdeserv ulation. The federa ht did l regulation tance required that stude . nts work at “I had tw least 20 hours per week or be that enrolled in a traini definite ng to be eligible,” Steve program ns said. “I
• PUBLIC RELATIONS • • SOCIAL MEDIA •
Central Media Cafe
. c om
New year brings ne
Thos e of you who new to CMU migh aren’t t notic e a few chan ges to CM Life this year. A new print prod uct is the first in man y chan ges I hope to bring to the Our news mod el pape r. one that prom otes is still first” and I hope “onli ne to that this year, with incre ase direc tly goin g onlinstori es e. The seve n stori es post ed since Frida we the Facu lty Asso y abou t ciati on’s cont ract disp utes with
Smith wouldn’t speculate
w looks, focus to
CMU serve as an exam ple of our com mitm ent direc tion. I’m sure to this the following week with in post seve ral more s we will print prod uct will and our serve to com pile thos e effor ts. One of the first want ed to do as thing s I the Editor in Chie f was prov ide a more upda ted prin t prod uct, and I think our staff has work ed to put that toge ther well. With that com es a diffe rent look at how we prom ote
Eric Dresden Editor in Chief
our cont ent. Our webs ite, cm-l will be filled with ife.co m a wide r varie ty of news impa ctful to stud ents and the com mun ity.
Ce nt er fo r In cl us io n an d Di ve rs ity KING-CHAVEZ-PARKS
VISITING PROFESSORS
A FA | 10A
Central Michigan
Ins
NEWS
w Student ce ership Safari, w Group alleg FOIA response
SPORTS
w Bellore, othe transition to N
office for Insti tutio
nal Diversity
WARRINER HALL 319 (989) www.cmich.edu/Institutio7 7 4 - 3 7 0 0 nal_diversity.htm
Diversity
is the oppor to interact & work with peop view the and solve p
world
differently.
PROGRAM NATIVE AMERICAN
Life
Whil e our print not more, so shoo is a very focu sed prod uct t me an item , our ema il, give me onlin e prod uct some inforis as well. mati on, send a My prom ise as lette r to the Edito r in edito r and tell Chie f is my staff us abou t you and I will care abou t you put all our ener think we gy into shou ld look at. mak ing sure we publ Whil e our staff the news accu ratel ish is alwa ys y and com ing up with quic kly. story idea s, noth My phon e num ber is 989- of ing beat s hear ing one 774- 4338 and if our read ers tell you have a us they reall y think we com men t, conc shou ern lem, I want to hear or prob - vesti gate some thing ld init. I want to hear from. My emai l address you, is ediand, tor@ cm-l ife.co more impo rtant m, ly, I want your voice it at least 50 time I chec k heard in s a day, if this pape r.
PROGRAMS LESBIAN GAY BISEXUAL
TRANSGENDER QUEER
SERVICES OFFICE OF DIVERSITY
EDUCATION PRE COLLEGE PROGRAMS:
GEAR UP AND UPWARD
BOUND
MULTICULTURAL
ACADEMIC STUDENT
SERVICES
Denise O’Neil Green, Ph.D. Associate Vice President for Institutional Diversity
Central Michigan Life
Our Story Central Michigan Life is an independent, student-run newspaper providing student journalist perspectives on news, sports, politics, features and entertainment. The goal of CM Life is to build upon the academic journalistic excellence at CMU. We strive to inspire readers to think critically and react perceptively. Since 1919, CM Life has a rich history of providing hands-on training for students in a variety of fields: journalism, marketing, graphic design, photography, broadcast, and multi-media technology. Since its inception, CM Life has been dedicated to providing readers with complete, fair and accurate journalism. This dedication has been recognized at state, regional and national levels. With more than 100 major awards in 2012/2013, Central Michigan Life continues to set the highest standards in all areas of collegiate newspaper publishing. PHOTO CREDIT GOES HERE
2012-2013
National Awards Hearst Foundation Competition 1 1th Place Breaking News: CM Life, CMU Student Abduction coverage, Aaron McMann
2013 College Newspaper Business & Advertising Managers 2 nd Place Newspaper of the Year: Central Michigan Life
1st Place Ad Manager of the Year Megan Schneider 1st Place Social Media/Phone/App Strategy 1st Place Sales Incentive Program 2nd Place Digital Rate Card/Media Kit 2nd Place Group promotion Free Standing Section 2nd Place Display Ad / B&W 2nd Place Sales Promotion Materials 3rd Place Sales Increase of a Special Section 3rd Place Sales Pitch Proposal 3rd Place Training Program
2012-2013
Regional Awards 2012 Society of Professional Journalists Mark of Excellence - Region 4 1st Place 1st Place
Best All-Around Non Daily Student Newspaper General News Photo: CM Life - Adam Neimi
2nd Place Editorial Writing: CM Life - Eric Dresden, Andrew Dooley, Aaron McMann, Mike Nichols 2nd Place General News Photo: CM Life - Jake May 2nd Place Sports Photo: CM Life - Libby March 3rd Place Breaking News Photo: CM Life - Jeff Smith 3rd Place Photo Illustration: CM Life - Victoria Zegler
2012-2013
Statewide Awards Michigan Press Association 1st Place General Excellence Award Division 1: Central Michigan Life
s d a e r who
? e f i l cm oesn’t? W ho D
“It keeps me updated on my campus and community. It showcases what students are doing around campus and I respect that. I find CM Life beneficial as social media; it’s another way to get info.”
Central Michigan Life is right at the heart of CMU and is the most read news source of the student body, faculty and staff. The print edition is distributed for free Monday, Wednesday, and Friday, on campus and throughout the community. Digital versions can be downloaded any time from www.cm-life.com READERS PER WEEK
99,900
10,000
READERS PER PAPER
DISTRIBUTION LOCATIONS
3.3
CMU Senior, Kalamazoo
CM Life reader for 4 years.
cm-life.com
VISITS
y indep Universit
ende nt new
cm
Mou 26, 2013 | MoN day, aug.
brief
METRO
READ BOTH PRINT AND ONLINE
3%
53% READ PRINT ONLY
READ ONLINE ONLY Sources: 2010 Scarborough Research, NNN Study, Readers Per Copy Data 2011 Re:fuel College Newspaper Readership Study
m
590,215
PAGE VIEWS
AVERAGE PAGE VIEWS
1.74
SPORTS
Bowl-a-thon helpsr to knock out cance 3B
, MICH NT PLEa SaNT
No.1 VoL. 95 | ISSu E
»PAGE
on twice a year the Chippewa of for eight days . study intensive “We are so from 2010 each year and rch ed resea amaz Lakes this y were happ awed to have million envito 2014. Donnie, 15, said. ved a $10 s and his son nts out into the open boat,” she CMU recei ction grant this year 100 word t ing prote Hedden to bring stude “It’s just amaz Cestia sume ronmental rski said the By Adrian is oznik ter ased the boat from the GLRI. Urza waters. how CMU rating even Staff Repor as dolorest, Mariah Prow on rsity purch g the assist in gene eligpositi The unive ,000. supportin vessel can holds the alignatat is er for $350 n on the clear ng. sigthis summ comes down to it, this biology. This of Lead Desig beat down more fundi already received a he natibus. for large n it As the sun Michigan, a father just has s,” first U m. “Whe not , the grant “CM Lecte ment Lake rch nt of those to e waters of were hard at work pre- s is research equip age for external the 1960s. sized resea nificant amou l can be leveraged Occum aliqu m t Lake son ve had since rch on it to lever his said. Grea but vesse they’ l es ski and the minu class vesse Uzar said. “The these grants” future of consed igan s as well,” ing and resea am go sdy Great serving the researcher Both teach Central Mich progr get more of students have alrea respect to inullab oribu the elling their with help of prop ront and “This was, rch, one of the last will really oznik Graduate rs to work. Biology am samusan to the foref the Mariah Prow on University stability of Lakes resea puzzle to get us out forward.” those dolla a King takes her positi the put tionser chitia the n. uted a .” , Donn equo holds Design restoratio King attrib pieces of the water of the lakes RV Chippewa s Algae class instructor cum cons of Lead Great Lake ct samples Aboard the l owned and operration into that open Ecology of vollent. n on Lakes Resto n island to colle research vesse’s Biological Statio The Great at least $300 millio Ximusam , intus dolo odition out to the sees ated by CMUd, 32 miles off the coast into Great tur? Initiative five haribus. Nost funding going que sit volup Beaver Islan x, Mich., captain and of federal chunk res quatem t as dolorest, aligski levoi Uzar Char Don sume of n Cestia the statio atibus. director of consed natat elign m alique Lectem. Occuoribusam samuab minum inull chitia cum consequo er san tions , intus vollent. haribus. Nostque sit Ximusam em on res quat as doloroditi t dolo Cestia sume s. voluptur? atibu atat elign aligest, align t as dolorest, Cestia sume s. atibu natat elign rts staff repo -CM Life
Life in
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cm-life.co
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s source since
Life
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www.cm-life.com has been awarded Best Michigan College Newspaper Website annually since 1999. Our site offers unique content that engages our users – including RSS feed, blogs, podcasts, slideshows, videos, virtual editions and social networking.
Nick Reynolds
Your Cent
DAILY CIRCULATION
line as print, but on Not only in
well
New fonts, more briefs found in redesign
TY UNIVERSI 100 words Cestia sumet as dolorest, alignatat s. elignatibu m Lectem. e consed minutionser Occum aliqu san sam samu inullab oribu vollent. grapher consequo , intus chitia cum d | Staff Photo haribus. Nost sit Shannon Millar afternoon at Island Ximusam ay m que park Tuesd n res quate at the spray dolo oditio his mouth guns. es water in alignaof the spray voluptur? ant, catch water out t as dolorest, Mount Pleas is shooting Cestia sume Carson, of of the park old Reece s. favorite part Seven-yeartat elignatibu m alique consed St. Carson’s Main N Park, 331 Lectem. Occu samusan b oribusam minum inulla cum consequo voltionser chitia , intus lent. haribus. Nost sit Ximusam m que n res quate dolo oditio t as dolorest, Cestia sume tur? volup atibus. aalignatat elign t as dolorest, align Cestia sume s. tat elignatibu reports -CM Life staff s ration Heat Indexe d Lakes Resto n The Great at least $300 millio from aroun Tempe ratures sees Hedden into Great Initiative By Adrian funding going the mitten ter s of federal rch each year from Staff Repor TY nt: 95 degree w Mount Pleasa Lakes resea UNIVERSI s degree the 102 : enon 2010 to 2014. ved a $10 million beat down w Grand Rapids As the sun Lake Michigan, s 100 degrees grant this CMU recei 100 word rs of w Lansing: al protection rski said t clear wate his son were hard degrees vironment Urza Cestia sume the GLRI. generating w Detroit: 101 a father and ving the future of year from st, in 8 degrees
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Mariah Prowoznik Lead Design
on the beat down As the sun Lake Michigan, a rs of hard at clear wate his son were e of the father and rving the futur work prese and propelling Cens Great Lake University to the ration. tral Michigan of their resto pewa, a forefront RV Chip the rd operAboa l owned and n research vesse’s Biological Statio ated by CMU d, 32 miles off Islan on Beaver Charlevoix, Mich., n the coast of director of the statio captain and and his son Donnie, ski students Don Uzar y to bring happ were rs. 15, open wate out into the rsity purchased the The unive er for $350,000. this boat this summ down to it, s come it “When , not just equipment age for exis research but to lever for classes rchers as well,” Uzar ternal resea was, with respect ski said. “Thiss research, one of to Great Lakes of the puzzle to get the last piece open water of the that into us out n lakes.” s Restoratio Lake t The Grea at least $300 milsees Initiative al funding going into lion of feder research each year s Great Lake 2014. to enfrom 2010 ved a $10 million grant this CMU recei al protection rski said vironment . Urza m the GLRI ating
40% NEW VISITORS
cm-life.com
60% RETURNING VISITORS
Source: Google Analytics Overview August 1, 2012 through July 30, 2013
A 442 Million Market $
W it hin your reach!
The 18-30 age demographic is the most influential consumer market in Mt. Pleasant and Isabella County. Today’s Central Michigan University students are forming brand and product allegiances while spending their college years - on average 5 years - here in the Mt. Pleasant community. The 21,200 students at CMU will spend $442 million in our market annually, of which $80.5 million will be on discretionary purchases. A recent study of the impact of CMU on Isabella County and the state of Michigan also found the university sparked more than $800 million a year in economic activity, and stimulating directly or indirectly approximately 12,000 jobs in our area. The study estimated students don’t just spend on pizza and books. Rent, general merchandise, utilities, gasoline, auto repairs and physicians and dentist categories also benefit from the CMU market. In addition, CMU employees spend about $96 million a year in the county. CMU and the stimulus of student, faculty and staff spending make for a robust, local economy.
What will they purchase? $21.2 million
CMU students will spend on groceries. Averaging 4.7 trips to a store in a month.
$13.4 million
CMU students will spend on gas and auto repair and maintenance during the year.
$12.7 million
CMU students will spend in restaurants. Averaging 5.2 trips to their favorite places during the month.
$5.8 million
CMU students will spend on alcohol purchases annually.
$5.3 million
CMU students will spend on clothes and shoes each year.
$4.2 million
CMU students will spend on personal care products this year.
$3.2 million
CMU students will spend on movies, DVDs, Music and Video games this school year.
“It comes out 3x a week so I can stay updated with what is going on on-campus, since I don’t live on-campus.”
Karie Herringa
Journalism Major, concentration in IPR Cadillac Junior
CM Life reader for 3 years.
Why is this market important to your business? 97% of CMU students make all of their
purchases off campus 90% of CMU students have checking accounts 90% of CMU students own a computer 80% of CMU students carry a cell phone 75% of CMU students work during the school year 74% of CMU students own a vehicle 73% of CMU students purchase meals off campus 70% of CMU students have 1-3 credit cards 57% of CMU students are over 22 years old 43% of CMU students are 18-21
“I am not a student at CMU but I like that I can still know what is going on on-campus by reading CM Life, and online.”
Kevin Koroleski Hometown: Mount Pleasant CM Life reader for 4 years.
We Deliver Results!
“I like CM Life because almost all of the articles relate directly to me as a student. I also like how I learn something new every time I read it.”
College newspapers continue to be the strongest medium for reaching this affluent campus market. Central Michigan Life is the clear choice in the Central Michigan market. CM Life’s unique and relevant content, along with CM Life’s multi-media offerings keep students appraised of news, sports and advertising deals on a minute by minute basis.
90% of all students have read a CM LIFE in the past 30 days. 80% of CMU faculty and staff read CM LIFE weekly. 80% of readers have read at least one of the past five issues of CM LIFE. 3.3 is the average pass along rate of each copy of CM LIFE. 90% rank campus news as the number one section they look for in their
Mitch Reetz
CMU Club Baseball Member Business Major and Mt. Pleasant Junior
CM Life reader for 3 years.
newspaper, followed by entertainment (69%) and sports (50%)
70% of students say they’ve been motivated to take some sort of action after seeing an ad in CM LIFE.
78% of students have used a coupon or special offer. Ranked nationally
Central Michigan Life is consistently rated one of the top college newspapers in the country by the Associated Collegiate Press during the past 30 years.
Reliable coverage
24% LIKE BOTH EQUALLY
60% 16%
PREFER ONLINE
PREFER PRINT EDITION
CM LIFE is considered the #1 source of information about local events and business advertisements for CMU students, staff and local Mount Pleasant residents.
Extensive Reach
CM Life reaches more than 33,300 potential customers with each issue.
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Central Media Cafe
Source: Google Analytics Overview August 1, 2012 through July 30, 2013
CM LIFE publishes 10,000 copies every Monday, Wednesday and Friday during the academic year, and is available FREE at more than 180 locations on campus and in the Mount Pleasant community. Sources:
re-Fuel College Explorer Survey October 2011; MSSMedia.com 2011 Overview of the College Market; The Morning Sun, Michigan Report on CMU economic impact study, February 22, 2009; MORI Research/Alloy Media & Marketing College Newspaper Audience Study, 2009; Scarborough Research, NNN Study 2010.
2013-2014 Publication Calendar AUGUST ‘13 SCHEDULE OF EVENTS • August 22, 2013
Back To School Edition Publishes
• August 25, 2013 MAINSTAGE
• August 26, 2013
First day of Fall 2010 Classes
• August 29, 2013
CMU Football @ MICHIGAN
• September 2, 2013 Labor Day Holiday
• September 7, 2013
First Home Football Game vs. New Hampshire
• September 21, 2013
Second Home Football Game vs. Toledo
• September 30, 2013
Best of Central Michigan Publishes
• October 19, 2013
Homecoming vs. Northern Illinois
• November 19, 2013 CMU Football @ WESTERN MICHIGAN • November 23, 2013
Fourth Home Football Game vs. U.Mass
• November 25, 2013
Last issue before Thanksgiving
• Nov. 28 - Dec. 1, 2013 Thanksgiving Recess
• November 29, 2013
Last Home Football Game vs. Eastern Michigan
• December 4, 2013
Last regular issue of Fall semester
• December 6, 2013 FINALS ISSUE • December 14, 2013 Graduation • Dec. 14 - Jan. 12 Holiday Break • January 13, 2014 Spring semester begins. BTS Edition
• January 20, 2014
Martin Luther King Day. No classes
• March 5, 2014
Last issue before Spring Break.
• March 10-14, 2014 - Spring Break • March 17, 2014 Classes/publishing resume.
• April 18, 2014 Good Friday. No paper. • May 1 & 2, 2014 Gentle Thursday & Friday (no classes)
• May 2, 2014 FINALS ISSUE • May 10, 2014 Graduation • May 21, 2014 Summer (weekly) publications begin.
4 5 6 7 11 12 13 14 18 19 20 21 25 26 27 28
1 8 15 22 29
2 3 9 10 16 17 23 24 30 31
1 2 8 9 15 16 22 23 29 30
DECEMBER ‘13 1 2 8 9 15 16 22 23 29 30
3 10 17 24 31
4 11 18 25
5 12 19 26
6 7 13 14 20 21 27 28
2 3 4 6 9 10 11 12 16 17 18 19 23 24 25 26 30
3 10 17 24
4 11 18 25
5 12 19 26
6 7 13 14 20 21 27 28
JANUARY ‘14 5 6 7 12 13 14 19 20 21 26 27 28
APRIL ‘14 1 6 7 8 13 14 15 EASTER 20 21 22 27 28 29
OCTOBER ‘13
SEPTEMBER ‘13
1 8 15 22 29
2 3 9 10 16 17 23 24 30 31
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5 12 19 26
6 13 20 27
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1 2 8 9 15 16 22 23 29 30
2 9 16 23 30
3 4 5 10 11 12 17 18 19 24 25 26 31
FEBRUARY ‘14 4 11 18 25
2 3 9 10 16 17 23 24
1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 1
JUNE ‘14
MAY ‘14 4 11 18 25
1 8 15 22 29
3 10 17 24 31
1 2 8 9 15 16 22 23 29 30
3 10 17 24
4 11 18 25
5 12 19 26
NOVEMBER ‘13 3 4 5 6 7 10 11 12 13 14 17 18 19 20 21 24 25 26 27 28
3
2 1 8 9 15 16 22 23 29 30
MARCH ‘14 2 3 9 10 16 17 23 24 30 31
4 11 18 25
5 12 19 26
6 7 8 13 14 15 20 21 22 27 28 29
JULY ‘14 6 7 13 14 20 21 27 28
1 6 7 8 13 14 15 20 21 22 27 28 29
2 9 16 23 30
3 4 10 11 17 18 24 25 31
5
12 19 26
“I read CM Life to stay up to date and informed on what’s going on around campus.”
Michael McArthur Grad Student, Lansing Grad Assistant Multicultural Academic Student Services
CM Life reader for 7 years.
Display Advertising National Rates Open Net Rate: $11.55 pci
NATIONAL REPRESENTATIVES: 1. 51 W. 26th Street, 12th floor, New York, NY 10001, (212) 401-0070 www.refuelnow.com OnCampus Advertising 164 Canal St., Suite 301, Boston, MA 02114 (617) 523-9801 www.oncampusadvertising.com Campus Media Group, Inc. Two Appletree Square, Suite 439, Bloomington, MN 55425 (952) 854-3100 www.campusmediagroupinc.com
re:fuel
Local Rates
All rates are per column inch, per contract period. Guaranteed positions are 25% premium charge. Ads 18” or taller will be billed at full 21 inch height. Double Truck ads are billed as 13 columns.
Open Rate: $14.95
Student Organization / Non-Profit: $10.75
Repeat Rate Discounts 50% OFF
Advertising repeated in two consecutive issues after the insertion of the original ad at open rate. No copy changes. Not applicable to contracts.
Semester Contracts . 5 Ad Rate ...... $11.75 (Same ad, 5 times in semester, 4” minimum) 10 Ad Rate ... $11.25 (Same ad, 10 times in semester, 4” minimum) Frequency Rates / Contracts
Minimum number of inches placed in same month for a contract year.
30” - 59”......... $10.75 60” - 119”...........$10.50 120” - 239” ...... $9.95 240” - 399”........... $9.30 400+”....... $8.30 BONUS! With all signed frequency agreements, you get TWO FREE COLORS per contract period. Limited to available colors. A $180 value! BONUS! Schedule Monday and Wednesday in same week, get Fridays FREE!*
Bulk Contract Rates
Minimum number of inches placed during one year 100” - 300”...... $11.95 301” - 500”..........$11.25 501+”..... $10.75 BONUS! When you sign a bulk rate agreement, you also receive ONE FREE COLOR per contract period. Limited to available colors. BONUS! Schedule Monday and Wednesday in same week, get Fridays FREE!*
ROP Display and Classified Advertising Deadline Noon, Two business days prior to publication.
Front Page Sticky Notes
With our new “sticky note” opportunity, you get the BEST premium position, and the ONLY sticky note on the page!
1x $125* 2x $100* 3x $90* 4x $75* *cost per thousand
Color Rates
Front Page Ad Strip
Catch reader’s attention with a full color ad on the front page!
Section A
Bottom Strip Section A - 6” x 3” Bottom Strip Section A - 6” x 1.5”
$
$
$
$
375 275
Inside Sections
275 175
pci = per column inch Black plus one color.................. $2.00 pci Black plus two colors................. $3.50 pci Full Process color....................... $4.00 pci
Artwork and advertising created by Central Michigan Life is copyrighted, but may be used with permission. Usage will be subject to a $25 licensing fee per use. * (Free ads don’t count toward contract fulfillment)
Classified Advertising
Open Rate: $15.25
Student Organization / Non-Profit: $10.75
All rates are per column inch, per contract period.
Classified Display Rates
Monthy contract, minimum number of inches placed in the same month.
60” - 119”........ 11.95 360” - 499”.......... 11.25 120” - 239” ..... $11.75 500+”...................$10.75 240” - 359”...... $11.50 $
$
Classified Line Rates
Cost per day. Base rate includes 15 words or less. Each additional word is 20¢. All classified ads appear on our website daily at no additional charge. You can link your classified at to your website for $1.00 per day. Friday ads are on our website all weekend.
1-2 days............ $7.75 7-12 days.............. $7.25 3-6 days ........... $7.50 13+ days............... $7.00
Classified MIghty Minis
Sudoku, Crossword & Horoscope
1 col. x 1.5” ads
$30 per week for a semester (14 weeks).
Run your ad every day at incredible savings! The CM Life Classifieds maintain high readership, and give your business the eyes of more than 36,300 daily readers perusing the classifieds, crosswords, sudoku, and comics. Sign for a month, or a year! Week1: $15.00/day, Week 2: $10/day, Weeks 3&4: $7.00/day
Take advantage of the power of time invested in these engaging, fun, addictive reader activities. Sponsorship is an inexpensive way to promote top-ofmindawareness for your business.
“We like reading CM Life for the job offerings, and with Big Brothers Big Sisters we love to stay connected with our local community.” Big Brothers Big Sisters E-Board
(l-r) Kyle Mulligan (Secretary), Raschelle Holmes (President), Jenna Vanderham (PR), Connor Fitzsimons (SGA)
CM Life readers for 8 years.
Special Promotions Weekend 101 Make your business part of CMU’s Weekend 101, an exciting visual “corkboard” that’s chock full of ideas of things to do for each upcoming weekend. Publishes on Fridays. FREE FULL COLOR. Open Rate $14.95pci. 6” - 14” Ads $10.75pci. 15” or larger $8.75pci. Religious Corner Published every Friday in print and online, featuring local religious communities. Reach local residents, CMU students, faculty and staff with information about your services, special events & activities. Contact your account executive for rates and online opportunities! CENTRAL fairways Published on Fridays from April - September, our special golf pages reach local residents, CMU students, faculty and staff with information about your course’s special rates and tee times. Packaged with an online ad, you can really “drive” the message home! Contact your account executive for rates.
IGAN CENTRAL MICH
APARTMENT More than 12,000 CMU students rent apartments and homes during the academic school year... the largest group of renters in Isabella County! Each year, new, returning and transfer students and their parents look for information on apartments and rentals to suit their needs. This magazine and website help these renters connect with the local housing market.
IN PRINT: Central Michigan Apartment Life is distributed through the Chamber of Commerce, the Mt. Pleasant Visitor’s Bureau, CMU Registrar’s office, CMU Graduate Studies, CMU Orientation office, CMU Health Professions office, CM Life racks, and other high-traffic areas, three times per year (February, August & November).
Rates:
ONLINE: Central MichiganApartments.com
Full $ Color 150
In addition, your rental ad can be featured in the online edition, everyday through the entire year.
CAMPUS CASH IN PRINT:
August • Back to School CMU • Campus Cash • Apartment Life September • Best of Central Michigan October • Sweetest Day • Homecoming November • Basketball Preview/ Rose Rowdies • Apartment Life December • Central Review • Graduation/Finals Week
January • Back to School CMU • Martin Luther King, Jr. Edition • Campus Cash February • Valentines • Apartment Life March • St. Patrick’s Day APRIL • Central Review • Graduation/ Finals Week • Survive/Discover
CM Life’s popular CAMPUS CASH Coupon Book has become a 25 year tradition at CMU. It is the OFFICIAL, LOCAL, and ORIGINAL coupon book on CMU’s campus! Campus Cash books are published twice a year January & August - and distributed throughout the school year on campus and at events and activities.
ONLINE: CampusCashCoupons.com
Handy 24/7 to take advantage of all the deals!
MOBILE APP:
In addition, you can opt in to our new mobile APP option that will deliver your coupon to subscribers phones. Plus, you can change your offer monthly, making your CAMPUS CASH work for you ALL SEMESTER!
Full $ Page 595 Half $ Page 400
For semester or annual contract rates, please contact your CM Life account executive.
Print: 1 SEMESTER 1-Page in 1 book................ $195 2 SEMESTERS 1-Page in 2 books.............. $320
Print and Mobile App: 1 SEMESTER 1-Page/1 book + App........ $595 2 SEMESTERS 1-Page/2 books + App*..... $720
Mobile App: 1 SEMESTER...... $425 2 SEMESTERS... $675*
Central Michigan Life
Distribution
Since it’s founding in 1919, CM Life has been a key source of news and information, not only for Central Michigan University, but also for the local community in Mt. Pleasant.
10,000 papers are distributed free on Monday, Wednesday, and Friday during the academic year to more than 180 locations in Mt. Pleasant and the CMU campus.
Community Locations 7-11 stores (2) Amoco (High St.) Arbys Art Reach Store B-Tan Baymont Inn Big Apple Bagels Biggby’s (Bluegrass) Bio Life Bird, The Bottle ‘n Barrel BP (Bellows St) Brass Cafe Burger King Campus Laundry
Campus Salon CART Celebration Cinema Central Michigan Comm. Hospital Chamber of Commerce Chemical Bank China One CITGO Coldwell Banker Comfort Inn Copper Beech Townhomes Cottage Inn Pizza
Crankers Culvers CVS Pharmacy Dairy Queen Diner, The Dover Court Dragon Express Empty Keg Fairfield Inn Firehouse Subs Hampton Inn Happy Pizza Holiday Inn Ice Arena ICTC
Image Sun Independent Bank Isabella Bank & Trust Isabella Co. Building Isabella Co. Sheriff Isabella Court House Isabella Med. Center Jimmy John’s (2) K & S Party Store Kaya Coffee Kroger Little Caesar’s Malt Shop Mancino’s
Maui Tanning Max & Emily’s McDonalds McLaren Urgent Care Meijer Mid Michigan Comm. College Mid Michigan Health Park Mission Pharmacy Mission Store Mountain Town Station Mt Pleasant City Hall
Mt Pleasant High School Mt. Pleasant Police Department Next Door Food Stores (4) O’Kelly’s Old Mission Party Store Panera Bread Papa John’s Park Place Apartments Pita Pit PNC Bank
Qdoba’s Ric’s Food Rite Aid Robaire’s Ruby Tuesdays Sagamok Shell Shell (Broomfield/ Mission) Shell (High Street) Speedway (Mission) Stan’s Diner Starbucks (Pickard) Stonecrest Apartments Subway (3)
Super 8 Motel Tall Grass Apartments Tendercare The Eyesite The Forum Apartments The Store The Village @ Bluegrass Timber Creek Apts. ToDD’s Tribal College Tribal Employment Center
Tribal Operations Center Triple Deuce University Meadows Urgent Care Urgent Care Express Veterans Memorial Library Walgreens (2) Walmart Wellness Central Winchester Towers
MOSHER
Baseball Stadium
Softball Complex Football Stadium
STADIUM MALL
Basketball Arena
Applebee’s
LEATON RD.
BELLOWS PRESTON
BROOMFIELD
Pearce Hall Powers Hall Robinson Res Hall Rose Arena Rowe Saxe/Herrig Res Hall SBX Sloan Hall Smith Hall Special Olympics Student Activity Center Sweeney Res Hall Thorpe Res Hall Towers Complex Lobby
nn Mt. Pleasant Zip Code 48858 nn Central Michigan University Zip Code 48859
Mt. Pleasant Shopping Center
BLUEGRASS Union Commons
OLD MISSION
CRAWFORD
Finch Fieldhouse Foust Hall Graduate Housing Grawn Hall Health Professions IET. Building Indoor Athletic Center Kassell Res Hall Kulhavi Res Hall Larzelere Res Hall Merrill ResHall Moore Hall Music Bldg Park Library PBS/Welcome Center
LEGEND nn CM Life Rack Locations
Campus Locations Alumni House Anspach Hall Barnes Hall Beddow ResHall Brooks Hall C-Store (Kassell) Calkins Res Hall Campbell Hall Chip Facility CMU Power Plant Extended Learning Dow Science Complex DPS/Combined Services Education Building
2 pages........ $55 4 pages........ $57 8 pages........ $59
Soaring Eagle Casino & Resort
Saginaw Chippewa Tribal Operations
HIGH ST.
Walmart • • Menards • Dick’s Sporting Goods Sams Club • • Kohl’s • JoAnn Fabrics • TJ Maxx • Bath-n-Body • Kroger
DEERFIELD
S
Cost per Thousand (cpm)
Renaissance Academy
Indian Hills Shopping Center
N E
Inserts
EAST M20
ISABELLA RD.
LINCOLN RD.
E. C A MP U S D RIVE
P U S DR WES T CA M
.
BROOMFIELD
W
Mid Michigan Community College
BROADWAY
MISSION ST. (BUSINESS 27)
TO BIG RAPIDS
MAIN ST.
HIGH ST.
FRANKLIN
WASHINGTON
West Intermediate School
M20
PICKARD
Celebration Cinema
TO MIDLAND & SAGINAW
City Hall
WEST
Culver’s
Meijer
CRAWFORD
BRADLEY
MICHIGAN
Ruby Tuesdays
Mount Pleasant
Tribal College Trout Residence Hall UC Bookstore UC Food Court UC Lobby University Events Gen. Counsel Warriner Hall West Hall Wightman Hall Woldt Computer Lab Woldt/Emmons Hall
nn Downtown Mount Pleasant
127 SOUTH
12 pages.........$61 16 pages.........$63 20 pages.........$65
For each additional page, add $2.00 cpm. Minimum order is 10,000 pieces. Minimum size: 3.5” x 5.5” Maximum size: 10.5 x 11.25”
Delivery:
Inserts should be delivered in cartons or skids, and arrive 5 days prior to publication to:
News Web Printing Services
1005 East Fairplains, Greenville, MI 48838 Attn: Kathy Kent
Product Sampling: Call for Quote.
Popular Sizes for Central Michigan Life
“I like that I can read CM Life online because I was able to stay up-to-date
Half Page: 6 col. x 10.5 in. local: $941.85
Full Page: 6 col. x 21 in. local: $1883.70
on Central life while I was at NASA in Houston.”
Column Widths
Rose Stokes
General Management and Psychology Major, Member of NASA Co-op, and Sterling Heights Senior
CM Life reader for 4 years.
1 Column =.........1.61” 2 Column =.........3.38” 3 Column =.........5.16” 4 Column =.........6.94” 5 Column =.........8.72” 6 Column =.........10.5” Narrow Web Six Column Format Quarter Page: 3 col. x 10.5 in. local: $470.93
Innovative Ad Sizes
Eighth Page: 3 col. x 5 in. local: $224.25
Size of Printed Area: 10.5 x 21 Offset Printing. 85 line screen or better
These ads really stand out!
• They offer strong visuals in full color • It’s the only advertisement on the page • The editorial content wraps effectively for impact
Call for a quote (989) 774-3493
Central Media Cafe Stair Stepper
“L” Shape
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1 column = 1.61” wide ––––>
1
2 column = 3.38” wide –––– >
2
3
. c om
The Curve
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3 column = 5.16” wide ––––>
4
5
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4 column = 6.94” wide ––––>
6
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5 column = 8.72” wide –––– >
8
6 column = 10.5” wide –––– >
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“CM Life keeps me updated with all the different events and involvements that are going on throughout campus.” Stephanie Brantigan CMU Junior, Wixom Member of the CMU Dance Team
CM Life reader for 3 years.
Online Advertising
Using the latest in digital technologies,
Standards of Excellence
National Online Advertising
www.cm-life.com has been awarded Best Michigan College Newspaper website every year since 1999! That is more than 12 years of excellence and dedication to be the best news source and information gateway for the CMU and Mount Pleasant communities, alumni and friends from around the world.
Contact OnCampus Advertising, 164 Canal St., Suite 301, Boston, MA 02114 Phone: (617) 523-9801 Website: www.oncampusadvertising.com Leaderboard = 728 pixels x 90 pixels (<500K) Rectangle = 300 pixels x 250 pixels (<500K)
Extensive Reach 954,396 visitors come to www.cm-life.com from more than 200 different countries around the world. CM-Life.com had more than 2.6 million page views during this 12 month period. 92% of our visitors are from the United States, and 60.8% of those are from Michigan. Within Michigan, almost half (47.9%) of those visits came from Mount Pleasant. Central Michigan Life is generating more than 537,328 visits annually from Michigan residents (alumni, parents and other CMU fans) and more than 236,636 from area residents, including CMU students, faculty and staff.
mobile apps, graphics animation, and social media, cm-life.com keeps you connected wherever you are.
Local Online Advertising
Open Rate
4 months
Banner (<200K) 468 pixels x 60 pixels 600/mo. 500/mo. $ Rectangle (<500K) 300 pixels x 250 pixels 500/mo $400/mo. $ Buttons (<50K) 125 pixels x 125 pixels 250/mo $175/mo. Road Block (<500K) Dominates Central Michigan Life’s home page by locking up every ad impression in the banner and top-right-hand rectangle position. $
Site Wrap
Open Rate $300/day
$
8 months
400/mo. 300/mo. $ 125/mo.
$ $
100/per day
$
Stand out from all advertising on the site - be the only one wrapping both sides of our website. No contracts or discounts available.
“We read CM Life because we love to see the stories in the newspaper that keep us in touch with what’s going on around campus
Social Media
Social Media is kinda like dessert, or the big icing on the cake of a media plan. It tops it off.
and in the community.”
Christ Central Choir CM Life readers for 2 years.
Wanna get more CMU students talking about your business? With the right social media campaign attached to your current multi-media schedule, Central Michigan Life can get you talking with them. By utilizing the growing trend of activity on social media avenues such as Facebook and Twitter, CM LIFE offers an additional marketing choice that can grow consumer awareness of your business and product lines. Central Michigan Life has more social media fans and followers than any other local media competitor. CM LIFE’s Facebook likes is currently number 2 in the country for college newspapers, and CM LIFE’s Twitter following ranks in the top 20 for college media. Add a Social Media package to your current ad buy, or buy a la carte. These posts can drive additional traffic to your website, coupon, pdf or mobile device, improve top of mind awareness and increase the results of your current advertising message.
Print Add-On Special
Monthly $30 2 Posts - (1 Facebook, 1 Twitter) Must be purchased by last week of previous month. Semester $100 8 posts - (4 Facebook, 4 Twitter) Must be purchased by October 15, 2013.
A La Carte Social Media Packages
Monthly $60 2 Posts - (1 Facebook, 1 Twitter) Must be purchased by last week of previous month. Semester $200 8 posts - (4 Facebook, 4 Twitter) Must be purchased by October 15, 2013.
Social Café Christ Central Choir Front Row: 1st row: Christiana Smiley, Walter Tufts, Crystal Hutson. 2nd row: Tiffany Dewberry, Jasmine E’Lon, Treybion Wade, Jawanza Hill, Victoriia Kirkwood, Kendarius Mann, Job Ojo, Hadassah Lomax, Kelsie Baitler-Jones, Jatia Brenya, Alyssa Stepter, and Mia LaTreese
Need assistance managing your business’ social media? We have a team ready to take your social media engagement to the next level. Ask your CM Life account executive for more information on our packages and services.
http://facebook.com/cmlife 9,725 Fans
http://twitter.com/cmlife 8,125 Followers
The fine print: One business per day per social media platform, book now to reserve your space! You give us the information you want the students to know, and we will create the conversation. Purchase by month or semester, and schedule all dates at time of contract. Space is sold by first come, first served. Maximum is 12 tweets and 12 posts per month.
“I like when CM Life has the cultural events and it keeps me informed on what’s going on in the community.”
Our Mobile App
Call it our “TO GO” option in our media menu - MOBILE ADVERTISING puts your business on the move. With an ever-increasing share of people’s time being dedicated to mobile apps,
Shannon Bonney
Communication Disorders Major, CMU University Theatre Actor, and Holt Senior
CM Life reader for 2 years.
mobile advertising should be an important aspect of your business’ marketing plan. Now you can advertise on the leading news and sports App in Central Michigan. CM LIFE’S Mobile App gives readers access to the coverage they’ve come to expect from our award winning staff.
PHONES Banner Ads You can target your message to specific readership interest or advertise run of site. Banner ads run on the bottom of each category, and at the bottom of every story. Ads offer click through to your website, your mobile app or other page of your choice. Categories include: News, sports, entertainment, community, opinions, classifieds and weather. Ads are on rotation manager with up to 3 other advertisers. BANNER $150 week/$400 month/$1200 semester
Daily Deals/Offers Have a last minute sale or special offer? Daily deals offers you the opportunity to push specials instantly to consumers’ phones. Customers can read your offer and instantly redeem the deal at your place of business. DAILY DEALS (Print Customers) $100 month/$300 semester DAILY DEALS (Non-Print Clients) $250 month/$800 semester
TABLETS Tablet ads purchased in combination with CM-LIFE.com banner or rectangle positions earn a 25% discount off entire buy. 728 x 90 BANNER... $150 month/$500 semester 300 x 250 RECTANGLE ... $125 month/$400 semester
Bus Shelter Advertising
Rates 1-2 months...... each display $200* 3-5 months........each display $150* 6-11 months......each display $125* 12 months............ each display $90*
Highly visible to transit riders, motorists and pedestrians, bus shelter advertisements generate constant impressions. In Mount Pleasant, Central Michigan University students represent a large percentage of customers for the local transit company, Isabella County Transit Commission (ICTC). Your huge sign size guarantees great exposure to students traveling between home and campus each day. Buses drop off and pick up on the CMU campus every 1/2 hour from 11 major apartment complexes in Mount Pleasant. There are 4 routes daily operating from 7:00 am to 7:00 pm. More than 250,000 rides annually. Apartment complexes with ICTC service for their 7300+ residents: Deerfield Village, Lexington Ridge, Jamestown Apartments, University Meadows, Tallgrass Apartments, The Village at Bluegrass, Union Square Apartments, Westpoint Apartments, Yorkshire Commons, Southpoint Apartments and Copper Beech Townhomes.
N
Rates are per month, per shelter
Sizes 20”wide x 60” height There is no art design charge, but printing charge is $90 per piece. Artwork is produced on high quality, weather resistant vinyl adhered to outside glass of shelter ends.
38”wide x 69” height Positions available on ends of bus shelters @ Moore Hall and Pierce Hall. 3 Total Available. There is no art design charge, but printing charge is $90 per piece. Artwork is produced on high quality paper and protected by glass case.
EAST
CRAWFORD
PICKARD
LINCOLN RD.
Wightman Hall
Anspach
Music Bldg.
Pearce
BROOMFIELD
E. C A MP U S D RIVE
D P US R WES T CA M
.
WestPoint Village Baseball Stadium
Softball Complex Football Stadium
STADIUM MALL
Basketball Arena
HIGH ST. BELLOWS PRESTON
Yorkshire Commons • Mt. Pleasant
Shopping Center Union Square
Broomfield Mall
LEGEND
Jamestown Apartments Village at Bluegrass
University Meadows
Shopping Center
Walmart • Sams Club •
nn Bus Shelter Locations
Union Commons
• Menards • Kohl’s
127 SOUTH Deerfield Village Apts.
Lexington Ridge Apts
OLD MISSION
CRAWFORD
DEERFIELD
Mt. Pleasant, Michigan
BROOMFIELD
Tallgrass Apartments
BLUEGRASS • Indian Hills
- Lowered “I Ride” for better contrast and separation from state for easier reading - Added white dot in state - Added shadowing
LEATON RD.
TO BIG RAPIDS
Renaissance Academy
ISABELLA RD.
HIGH ST.
M20
BROADWAY
MISSION ST. (BUSINESS 27)
WEST
MAIN ST.
S
MOSHER
FRANKLIN
E
M20 TO MIDLAND & SAGINAW
WASHINGTON
BRADLEY
W
*
Pleasant Hills Golf Club
Mt. Pleasant Zip Code 48858
Central Michigan University Zip Code 48859
Downtown Mount Pleasant
Event Marketing Marketing Street Teams
Put the Central Media Cafe’s Street Team to work for you. Want the sidewalks chalked with your message? Dress up in funny costumes? Do you need flyers and posters distributed around campus? Or tables set up to distribute free product samples? You send us your displays, product samples and/or special coupons and we will distribute at key locations and events on the campus of Central Michigan University. Call our Promotions/ Public Relations Manager at 989/774-3493 for more information and quotes based on your needs.
Mt. Pleasant Housing Fair
Wednesday, November 6, 2013 3pm - 6pm Mount Pleasant area apartment complexes, rental property owners and on-campus housing departments participate in this direct marketing opportunities event every Fall at CMU. Central Michigan Life hosts the event, providing exhibitors an opportunity to set up a booth and meet with students interested in area housing options for the following school year. Participants also receive copies of “Apartment Life”, CM Life’s guide to helping students decide where to live.
who reads
cm life? “I read
Display Newsracks Poster size advertisements placed on CM Life racks are specifically designed as a “billboard” type promotional opportunity for local businesses. Offered in full process color, in a combination of sizes are placed in protected racks in 12 locations throughout campus.
1 month.. . . . . . . . . . . . . . . . . $695 1 semester.. . . . . . . . . . . . $1625
Semester = 4 months
Extra Posters $10 each
SIZES ARE: 16x20, 18x36, 26x50 (inches Width x Height)
CM Life because I’m passi onate about Central and every thing it repre sents, inclu ding what happ ens on campus.”
Display Newsrack Locations
Kyah D
ubay Integrative Public Relation Membe s Major, r of Alpha Sigma Tau sorority , and Bay City senior.
CM Life
reader for 4 years.
The better ques tion may be...
ROUTE 1
ROUTE 2
ROUTE 3
ROUTE 4
1. Bovee UC Upstairs 2. Education Bldg West 3. Health Professions E. 4. Moore Hall S. 5. Foust Hall 6. Brooks Hall W. 7. Powers Hall Hall 8. Towers 9. Ronan Hall 10. Merrill Hall 11. Saxe/Herrig Hall 12. Pearce Hall W.
1. Bovee UC Downstairs 2. Park Library S.. 3. Health Professions W. 4. Rose Arena 5. Dow Hall 6. Larzelere Hall 7. Trout Hall 8. Campbell Hall 9. Barnes Hall 10. Wightman Hall 11. Calkins Hall 12. Mid Michigan Community College North
1. Student Activity Center (SAC) East 2. Education Bldg East 3. Graduate Housing East 4. Anspach Hall West 5. Brooks Hall South 6. Music Building 7. Sweeney Hall 8. Kulhavi Hall 9. Pearce Hall North 10. Robinson Hall 11. Beddow Hall 12. Rowe Hall
1. Event Center 2. Park Library N. 3. Graduate Housing West 4. Anspach E. 5. Industrial Engineering Tech. 6. Kulhavi Hall 7. Thorpe Hall 8. Kesseler Hall 9. Moore Hall W. 10. Dept. of Public Safety 11. Mid Michigan Community College South 12. Grawn S.
_________ 436
Who Doesn’t?
iN PRiNT • ONLiNE
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Underwriting Rates
MODERN ROCK 91.5 Month $200, Semester $600, Summer $350 School Year (September-April) $1200 School Year & Summer $1300 Specialty Show $350 MOUNTAIN 101 Month $200, Semester $400, Summer $250 School Year (September-April): $800 School Year & Summer: $1000 Specialty Show: $250 Announcements run approx. 4x daily.
Modern Rock 91.5 and Mountain 101 are completely studentrun radio stations operating out of Moore Hall at Central Michigan University. Modern Rock has taken pride since 1972 in bringing an eclectic mix of the newest alt-rock music to the Mid Michigan area. Mountain 101 is the newest addition to the WMHW-FM family; playing Adult Album Alternative music exclusively to the Mount Pleasant area. Modern Rock 91.5 and Mountain 101 are owned by Central Michigan University and is licensed by the Federal Communications Commission as a non-commercial radio station at 91.5 MHz and 101.1 MHz, respectively. The stations are under direct supervision of the School of Broadcast and Cinematic Arts and operate as the primary radio broadcast laboratory for the students of that school.
News Central 34 - Moore Hall Television Donor & Spot Prices
Semester $500, Summer $250 School Year (September-April) $900 Calendar Year (12 months) $1,100 Play rate: Spots will air no less than 20 times in a 24-hour period of the course of the contract. Programming times: 10 am -2 pm, 5 pm-8 pm, and 11pm - 3 am.
Bulletin Ad Prices Semester $200, Summer $150 School Year (Jan-Apr, Sept-Dec) $350 Calendar Year (12 months) $450 Play rate: Runs no less than 5 minutes during 14 hours of bulletin programming. On average 168 views per day. Programming times: 12:30 am - 1 am; 3 am - 10 am; 11:30 am-12 Noon; 2 pm - 5 pm; and 8 pm - 11 pm. am.
News Central 34 has the largest news coverage area of any regularly scheduled student produced live nightly television news broadcast in the state of Michigan. Because of an agreement with the Mid Michigan Area Cable Consortium, News Central’s broadcast is seen in more than 10 municipalities in three counties in mid Michigan. News Central began broadcasting in October of 1978 as a half hour newscast. Twenty years later, the show evolved into an hour-long broadcast. As a part of Central Michigan University’s School of Broadcast and Cinematic Arts, News Central 34 is one of the only student p roduced news shows in the nation with an hour-long format airing live four nights a week with a special half-hour edition on Fridays. MHTV is an award winning student-run co-curricular television station. MHTV is broadcast in Mt. Pleasant, Michigan on Cable Channel 23, and on CMU’s campus Cable Channel 34. MHTV gives students an opportunity to learn all aspects of video production through a variety of production and executive staff positions. Students get hands-on experience from concept planning to scripting, acting, recording, editing and airing - MHTV does it all.
Multi-Media advertising Packages online at: • NEWS 24/7
• M U LT I - M E D I A •
RADIO & TELEVISION
•
ONLINE
• APPS •
Central Media Cafe
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Modern Rock 91.5 and Mountain 101 e
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Business Staff CM Life
ADVERTISING MANAGERS Julie Bushart.......................(989) 774-3660 Daniel Haremski...............(989) 774-3212 Gabriella Hoffman.......... (989) 774-3333
PROFESSIONAL STAFF
Kaitlyn Blasczyk................(989) 774-3357
David Clark, Director, Student Media
PUBLIC RELATIONS STAFF
Kathleen Simon, Assistant Director
Kelsey McConnell Lauren Connor Emily Daunt Bridget Timbrook Rachel Talaska Derren Dettloff Chelsea Komblevicz
Dawn Paine, Advertising Design paine1dr@cmich.edu..........(989) 774-7804
(989) 774-3357
ACCOUNT EXECUTIVES (989) 774-6682
Lance Hay Jr. Elise Pelletier Lauren DeKane Nicole Scamp Alex Gonzales Andrew Wright
PUBLIC RELATIONS MANAGER
Joe Shaheen Abby King Amanda Lingle Justin Toliver Stephanie Butcher Jake Stocking
Advertising/Marketing Advisor
Anthony Lazzaro..................(989) 774-7703
GRAPHIC DESIGN STAFF Lindsey Miller Alysa Barth Dan Hlivka
Sending Your Files Formats accepted: • .PDFs (Preferred format. Embed Fonts). • Native InDesign files (.zip file.
Include all of the InDesign PACKAGE
elements: .indd, all fonts & graphics)
copies of all fonts used, and color profiles).
simon1k@cmich.edu...........(989) 774-1472
Rox Ann Petoskey, Production petos1ra@cmich.edu...........(989) 774-4353 Pamela Rowland, Classified Advertising rowla1pj@cmich.edu...........(989) 774-3493 Tricia Kierst, Billing Issues
kiers1pa@cmich.edu...........(989) 774-3213
CM Life production is entirely MacIntosh-based, using mainly Adobe Creative Master Suite software for production and design.
Formats not accepted:
Artwork / Color
Ads not designed in Adobe CS Apps.
Full Process Color
Artwork pulled from a website
Spot Color
Files from Microsoft Word (.doc, .docx), Publisher (.pub) and Powerpoint (.ppt) files will not be accepted in any format.
• JPGs or .TIFs (photography/images only). 300ppi. Grayscale, RGB, or CMYK • Lineart (bitmap mode) Min. 600ppi • .EPS (fonts converted to outlines) • .AI (.zip file must include the .ai file,
Andrea Shaw Breann Wasson
clark6da@cmich.edu...........(989) 774-3493
Artwork from websites are low res (72 pixels per inch, approximately four times lower in quality than the resolution requirements for print graphics.). Any graphics submitted should follow the high resolution (300ppi) requirements listed in “Formats Accepted”.
Please verify that your art files are in CMYK, rather than RGB, so they will separate properly. Please verify that your file outputs to BLACK + SPOT PLATES ONLY).
Note: There may be a slight color shift in spot colors converted for placement onto full color pages. The client will not be charged for the additional plate charges incurred by this process.
Policies • The advertiser and/or advertising agency agrees to defend and indemnify Central Michigan Life agains any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practices, infringement on trademark, copyrights, trade names, patents or proprietary rights or violation of rights of privacy, resulting from the publication of the advertiser’s advertisement. • Liability for errors in advertisements shall not exceed the cost of the space occupied by the error. Errors must be
reported after the first printing of the advertisement. • CM Life has the right to revise or reject, in whole or part, and without cause, any advertisement submitted for publication. All advertising is subject to the approval of the Student Media Board of Directors. • Advertisers must have a signed contract with CM Life in order to receive contract rates. If the actual space used is greater than the contracted amount the advertiser will be
eligible for the next contract rate. If the space used does not reach the contracted amount, the advertiser will be billed the open display rate. • CM Life reserves the right to insert the word “advertisement” in all ads, especially ads which may be mistaken for editorial content. • CM Life will not knowingly accept advertising which reflects discrimination because of race, color, religion, gender, sexual preference, or national origin.
Got Questions? Email or call:
advertising@cm-life.com
(989) 774-6682
436 Moore Hall, Central Michigan University Mount Pleasant, MI 48859 (989) 774-3493
EDITORIAL:
editor@cm-life.com PHONE: (989) 774-3493 FAX: (989) 774-7805
ADVERTISING:
Central Media Cafe
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advertising@cm-life.com PHONE: (989) 774-6682 FAX: (989) 774-7805
Central Michigan Life