BEST Sales Pitch {IMP} Integrated marketing exposes the message (s) across all marketing /sales channels, which keeps customers engaged and interested.
A local restaurant, Eatz by Design, approached Mustang News in November 2013. They asked if we could help them increase their student business. So we developed an integrated marketing plan {IMP}. The IMP is our 360 approach to establish brand awareness, create buzz and ultimately build a strong customer base for Eatz by Design. The campaign includes, a social media/ instagram contest, direct mail outreach, on-campus outreach, and a print, digital and social ad campaign.
Target Audience = male & female college students between the ages of 20 - 23, primarily upperclassmen. Reasoning: These students are not only focused on being successful in the classroom and at work, but they’re at the stage in their life where they want to be living a healthy lifestyle. They are making choices that help them feel better and more confident about themselves. We believe focusing on an older audience will be crucial to the success of this campaign. Sophomores, juniors and seniors are well adjusted to college life and have greater mobility and interests that take them off campus. They are interested in fully experiencing what San Luis Obispo has to offer now that they’ve moved off campus.
Design Concept = The idea behind the design concept, is to connect with the target audience in a visually stimulating and appealing manner. In the first phase, our design approach is to use compelling quotes that are androgynously, yet artfully set, using typography as the medium. The second phase of the design brings Eatz to the forefront of the visual communications. Elements include stark backgrounds, coupled with two distinctly different layouts centering around food.
In closing we were able to work with-in the allotted budget, bringing in $3,344 of new revenue. Please review the condensed plan for further information. Š Mustang Media Group, 2013