Twitter Campaign “Find Your Color” Scavenger Hunt This Twitter profile was created with the goal of promoting local businesses in Morgantown to West Virginia Uni¬versity students. The profile tweets about deals and discounts local businesses are promoting and also promotes giveaways from the Daily Athenaeum. The most successful of these giveaways was for two sets of free tickets to the Festival of Colors in Moundsville, WV in September 2013. We called this the “Find Your Color” scavenger hunt. We wanted to connect students to both the print and digital presence of the Daily Athenaeum. This was done through a Twitter “scavenger hunt.” We hid the tickets in a location around campus and tweeted clues to help students find them. Our main goals for this program were to get more followers for our Twitter profile, increase word-of-mouth about the student newspaper around campus, and encourage both print and digital usage of the newspaper. The scavenger hunt started with ads running in the paper prompting students to follow the DA_Deals Twitter page for a ticket giveaway. These ads ran in the paper for two weeks, and the followers on the page nearly doubled. After the ads ran in the paper, we began to tweet daily clues about where the tickets were hidden. We did this for four days, using text riddles, pictures, and Vine videos. We had two of these scavenger hunts in the weeks leading up to Festival of Colors and the tickets were successfully found both times. By the end of the campaign, we had more than double the followers we did when we started. We started with only 78 followers and had 210 followers by the end. We also saw much more student interaction on Twitter, mainly through retweets and favorites. In these ways, we thoroughly met our goals for the campaign and will only continue to see our numbers grow as we begin new giveaways this semester.
Supplemental Materials The following tear sheets show the ads that ran in our print product that drew students to the DA_Deals Twitter Page. These ads were how we initially promoted the scavenger hunt. Followed by a few of the Tweets and photo Tweets leading up to the Find Your Color scavenger hunt. We also ran an animated web ad to see this ad reference Division 1 - Advertising Design - D11 entry.
THE DAILY ATHENAEUM
10 | SPORTS
TUESDAY SEPTEMBER 3, 2013
Volleyball finishes 3-0 at Blue/Gold Invitational BY JON FEHRENS SPORTS WRITER
It was a very successful weekend for the West Virginia University volleyball team as they opened up their 2013 season by sweeping their competition at the Blue/Gold Invitational in Toledo, Ohio, Saturday. The Mountaineers kicked off their weekend by defeating Eastern Illinois three sets to one, followed by sweeping all three sets against Loyola-Chicago in their second match of the day. Freshman Jordan Anderson, who saw her first collegiate action this weekend, led her team with five kills on 11 attempts. Anderson would continue to dominate this weekend, recording two more double-doubles in the later matches. The freshman attributes her success to the faith her coach shows and how the team took care of her before the matches began. “It’s awesome to be out there for the first time; it was everything I wanted,” Anderson said. “I didn’t really have nerves, because the girls took good care of me. Anna (Stecowska) pulled me aside and just said, ‘You got this, you have
nothing to worry about.’ Jill (Kramer) also showed a lot of faith in me, which means a lot.” Head coach Jill Kramer also gave her praise for how Anderson played this weekend. “Jordan is very, very skilled,” Kramer said. “She is as cool as a cucumber and just knows how to get it done. She is a leader by action, which is contagious to the team.” WVU picked up the third and fourth sets against Eastern Illinois to edge out the Panthers. The weekend’s victories marked the third time in the last four seasons that the volleyball team has won their season opener. WVU was pitted against Loyola-Chicago in the second match of the day, where the Mountaineers rattled off three straight wins to earn the victory. Sophomore Brittany Sample, who went on to be named the Blue/Gold Invitational Most Valuable Player, registered 31 assists in the second match. Sample said she is proud of her MVP title, but sees the success of the team as the most important part of the day. “It is exciting to be named MVP, but I feel like
our team did a great job overall. We don’t get any awards without our team playing well,” Sample said. “It’s great that I was named that, but it is even more exciting that our team is playing well.” The last match of the day pitted the Mountaineers against Toledo where they made quick work of the Rockets, sweeping all three sets to cap off an undefeated weekend. Sample continued to set up her team, recording 13 assists in the first set. She finished off the day with a staggering 119 assists. Sophomore Anna Panagiotakopoulos finished the day with 14 digs, while Sample, Anderson and sophomore Caleah Wells were all named to the AllInvitational team. With the success the volleyball team experienced this weekend, Kramer said she can see that her team has adopted the systems that she and the staff worked so hard on this preseason. “This weekend says they are putting in all the work we needed of them. Jordan is a great addition to an already hardworking team. It seems like they just get it now,” Kramer said. “I think
CROSS COUNTRY
Recruits look to benefit Huggins and WVU for future
FILE PHOTO
Head coach Jill Kramer led WVU’s victory at the the Blue?Gold Invitational this weekend. for our staff, we are helping them understand what they are doing,” she said. “We are doing a better job on coaching them on what they are doing on and off the course.” The volleyball team had Labor Day off before starting back in the gym today
to prepare for the home opener this weekend. The WVU Coliseum will hold the annual Mountaineer Invitational Friday against Norfolk State, Canisius, Fordham and Navy. dasports@mail.wvu.edu
AP
WVU finishes 4th at Lehigh Invitational Cardinals dominate Ohio BY JON FEHRENS SPORTS WRITER
The No. 29 West Virginia University cross country team officially kicked off their 2013 season Saturday at the annual Lehigh Invitational in Bethlehem, Pa. WVU finished fourth out of 13 teams that competed in the event. The cross country team took the time to familiarize themselves with this course, as they will come back to compete on it for the NCAA Regional races. Sophomore Paige Szabat crossed the finish line first for the Mountaineers, as she finished No. 10 with a time of 23:41.75. Other notable
WVU finishes were junior Allison Pettit, who finished No. 19 (23:50.51); junior Lydia Martinelli, who placed No. 29 (24:19.51); freshman Peyton Hampson, who made her debut in a West Virginia jersey, finishing No. 32 (24:31.55); and senior Chelsea Jarvis, who finished No. 49 (25:12.03). “I was proud of this group today. For a preseason effort off of very specific training efforts, I am pleased,” said head coach Sean Cleary. “We will return to this course in early October and should be significantly faster.” Cleary, who is in his 22nd year as WVU staff and seventh year as head coach of
the Mountaineers, looked for the course to really see how well summer preparations for upcoming Big 12 Conference events went. WVU will prepare this week for the upcoming PSU Spiked Shoe Invitational in State College, Pa., on Friday, Sept. 13. dasports@mail.wvu.edu
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AP
Teddy Bridgewater threw for 355 yards and 5 touchdowns Sunday against Ohio.
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September 14th
Palace of Gold Moundsville, WV
KEVIN HOOKER
SPORTS WRITER
LOUISVILLE, Ky. (AP) — Ohio quarterback Tyler Tettleton and running back Beau Blankenship had seen everything in their first three seasons with the Bobcats except a loss in a season-opening game. That streak ended at four Sunday as No. 9 Louisville rolled to a 49-7 win. “We didn’t give them much resistance, but the way they played, the way they executed, the quality of athlete that they’ve got — I think it’s definitely a top-10 team,” Bobcats coach Frank Solich said. “Certainly, I think it’s the best overall team since I’ve been at Ohio that we’ve played.” Ohio (0-1) beat Penn State 24-14 to open last season but an upset over Louisville would have been on a much bigger scale. The Cardinals (1-0) are expected to be a part of the BCS national championship picture, and quarterback Teddy Bridgewater entered the season as a potential Heisman Trophy candidate. The Bobcats had hoped to hang with the Cardinals with their offense. That didn’t happen. Ohio went three-andout on its first two possessions, and the third drive ended after six plays with an interception on third and 16. The Bobcats were down 21-0 at that point. “We knew they had a great offense, and we felt like that to keep up with them, we’d probably have to score almost every possession,” Tettleton said. “It’s just one of those days that we weren’t clicking. Give a lot of credit to them. They have a really good defense.” Tettleton finished 11 of 23 for 140 yards. Blankenship, who set a school record with 1,604 rushing yards last season, finished with 22 yards on 12 carries. The Cardinals outgained Ohio 615-273. In contrast, Bridgewater had Louisville up by two touchdowns before he threw an incomplete pass.
He hit his first nine passes and matched a career best with five touchdown throws. Bridgewater kicked off his Heisman Trophy campaign by going 23 of 28 for 355 yards. Damian Copeland and Kai De La Cruz each caught two touchdown passes and DeVante Parker and Robert Clark each had one. Michael Dyer, the former Auburn star, debuted for Louisville and broke off a 46-yard touchdown run in the third quarter. Like last season, Bridgewater involved many targets in the offense and found them wide open much of the day. Parker was at least 10 yards past a defender when he caught a 27-yard pass for the Cardinals’ third TD in the second quarter. De La Cruz meanwhile had 20 clear yards in front of him after catching Bridgewater’s pass for a 40-yard touchdown in finishing with team and career highs of 116 yards on four catches. Only Clark faced Ohio coverage before diving for his 25-yard score late in the third quarter. Backup Will Gardner followed Bridgewater in the fourth but didn’t miss a beat, hitting De La Cruz for 30-yard touchdown for a 49-7 lead. Louisville had hiccups such as four false starts and a face mask penalty in the first quarter. A pass interference penalty late in the third quarter helped Ohio break the shutout as Ryan Boykin scored from 10 yards. But those were the only mistakes on a day that the Cardinals cruised. “They were hitting on all cylinders today,” Solich said. “Bridgewater was precision-perfect on a lot of throws. At times, we made it a little easier than we should have made it for them as far as leaving receivers wide open. Still, their passing attack obviously was a great passing attack.” Ohio had the ball for just 22:44.
Although the men’s basketball season is still a ways away, the team made their first big steps last week in bringing success back to Bob Huggins’ program. Six-foot-eight power forward Elijah Macon was cleared to attend WVU and will now begin the process of joining the basketball team. Originally a commitment to the class of 2012, Macon was unable to qualify academically out of Huntington Prep School and spent last season at the Brewster Academy in New Hampshire. Macon, a four-star recruit, has been regarded as one of Huggins’ more talented players. He is also ranked as the No. 13 best power forward in the country. “It’s obviously good news,” Huggins said in an interview with the Charleston Gazette. Considering Macon’s circumstances, there’s a chance he’ll have to sit out the 201314 season. He could still be ruled as a partial qualifier, but that would mean redshirting his freshman season. “Either way, whatever happens, I’m just happy to finally be at West Virginia,” Macon said in an interview with BlueGoldNews.com. “If I get to play, then I’m going to do what I can to make sure I’m ready to play when they need me.” The Mountaineers could certainly use Macon’s services this season. The team graduated Deniz Kilicli, and Aaric Murray now plays basketball at Texas Southern after being dismissed from WVU’s team. The Mountaineer front court has very little experience, with junior Kevin Noreen (3.0 ppg, 4.4 rpg) as the most experienced returnee. In addition to Macon, the team announced that Jonathan Holton has also been added to the roster. Holton, whose eligibility was in question throughout the spring and summer as he dealt with legal issues and academics, was the sixth and final signee for the Mountaineers’ class in 2013. Holton had a remarkable freshman season at Rhode Island in 2011-12, averaging 10.2 points and 8.1 rebounds. He was dismissed because of a legal issue and spent last year at Palm Beach (Fla.) State Community College, where he averaged 17.5 points and 14.1 rebounds per game. Huggins’ class of recruits also includes 6-foot-9 center Brandon Watkins and fourstar recruit Devin Williams, who will look to contribute right away. Several different lineup changes and a lack of chemistry highlighted an abysmal 2012-13 season for the Mountaineers, as they finished 1319 (6-12 in Big 12 Conference play) and failed to make the NCAA Tournament for the first time since 2007. The 1319 record, which ended with seven-consecutive losses, was Huggins’ worst winning percentage since he began coaching in 1980. The Mountaineers will have to rebuild off a team that lost several players. In addition to Kilicli and Murray, WVU graduated Matt Humphrey and Dominique Rutledge and transferred out Jabarie Hinds, Keaton Miles, Aaron Brown and Volodymyr Gerun. The Big 12 will look to become a powerhouse in college basketball in the 2013 season. The University of Kansas signed No. 1 recruit Andrew Wiggins in the summer, and sophomore guard Marcus Smart will return for an additional season at Oklahoma State. Both teams will be preseason favorites to win the NCAA Championship; and both players are considered top prospects in next June’s NBA draft. Considering the whirlwind the Mountaineers have endured, Huggins and company will have a lot of skepticism heading into 2013. But with the signings of Macon and Holton now in the rearview mirror, WVU has reason to feel excited about the next few months. dasports@mail.wvu.edu
7
SPORTS
WEDNESDAY AUGUST 21, 2013
CONTACT US 304-293-5092 ext. 2 | DAsports@mail.wvu.edu
GETTING DEFENSIVE
FILE PHOTO
After losing former Defensive Player of the Year Bry McCarthy to graduation, West Virginia will look to several young players to step up and make an impact this season.
West Virginia will have to rely on young talent to repeat as Big 12 Champions in 2013 BY JOE MITCHIN SPORTS WRITER
The West Virginia women’s soccer team outscored their Big 12 foes 14-6 in their inaugural season in the conference a year ago. With stats like that, it’s no surprise that a team that started the season with so much uncertainty could finish it by hoisting the regular season Big 12 title. In fact, the Mountaineers gave up a total of just 20 goals in 20 games last season. One big reason for this success comes in goal with senior keeper Sara Keane. Now in her third year as the starter, Keane is a leader of a team looking for more in 2013. Keane has started in all
42 matches of her West Virginia career. The Mt. Laurel, N.J., native saved 84 shots in 2012, good for fourth in the Big 12 and sixth in single-season program history. Her .808 save percentage was second in the conference. Despite a very respectable season in goal for the Mountaineers, Keane was largely out of the spotlight because of the defensive line in front of her. Br y McCarthy was named Big 12 Defensive Player of the Year last season and Mallory Smith was a leader on and off the pitch for the team. WVU lost both of them to graduation last year. This season, Keane is ready to be relied upon. “I’m typically a pretty
vocal person,” Keane said. “I try to do my best to help (the team) as much as I can.” Keane played in every minute of West Virginia’s 20 games last season. She earned herself eight shutouts, including four inside conference play. Her performance earned her an NSCAA Scholar AllEast Region honorable mention. However, Keane isn’t yet satisfied with her play between the posts. “There’s always a lot I can improve on,” she said. “Just making sure I have a presence in the box and keeping everyone organized is going to be big for the success of the team.” The Mountaineers must turn to new, young talent
for their back line this season. The squad has several veteran forwards and midfielders returning, but it lacks a ton of experience defensively. Head coach Nikki IzzoBrown has several options on her roster to replace McCarthy and Smith this season. Freshman Kadeisha Buchanan appears to be a prime candidate for a starting spot along with sophomore Halie Conroy and redshirt freshman Carly Black. WVU will return two defensive starters this season in junior Jess Crowder and sophomore Leah Emaus. “There are definitely question marks,” IzzoBrown said. “Who’s going to step up? Who’s going to fill the role? It’s a great op-
portunity for a couple of players to come in and take that on.” One thing we do know, however, is that Keane will return to the net for West Virginia and have a chance to help WVU win their second straight Big 12 title and team goal of advancing well into the NCAA Tournament. She isn’t concerned with the insertions of the new members of the starting defensive line. To her, it’s all about improving throughout the season. “They’re going to make mistakes, I’m going to make mistakes,” Keane said. “It’s just all about learning from them and trying to get better.” Keane needs to add 77 saves to move into sec-
ond place all-time on the Mountaineers’ career saves list. With one year remaining in her collegiate career, Keane may find herself at the very top by the end of it. The West Virginia women’s soccer team opens its new season Friday night at the Penn State Invitational when they take on the No. 4 Nittany Lions. The Mo u n t a i n e e r s quickly return to the pitch on Sunday in a match against Syracuse in University Park. The team won both of its preseason scrimmages preparing for the new year, defeating Rutgers at home 3-0 before topping No. 18 Georgetown 1-0 last weekend. dasports@mail.wvu.edu
FOOTBALL
Orlosky takes center job BY GREG MADIA MULTIMEDIA EDITOR
For West Virginia, a team with position battles all over the field, no competition (other than the quarterback job), may be more important than the starting center job. As the anchor of the offensive line, the center is largely responsible for making calls and checks in passing protection in Dana Holgorsen’s offense. Redshirt freshman Tyler Orlosky looks like he will be the starting center in game one against William and Mary. In the case of Orlosky, a year makes a massive difference. Playing football as a redshirt freshman compared to running around on the field as a true freshman makes an even bigger difference. Last year at this time Orlosky wasn’t even a center. Instead, he was playing guard and participating in training camp with the understanding he likely would never see the field in 2012. “Coming into play right away as an offensive lineman in college football is extremely difficult. Not many people can do it,” Orlosky said. “It isn’t about size or anything, but how much faster the game is than high school football.” Now Orlosky is on his way to becoming the starting center for the Mountaineers in 2013. In a heated position battle through training camp with fellow redshirt freshman Tony Matteo, WVU offensive line coach Ron Crook feels Orlosky has separated himself as the front-runner for the job. “I think Tyler (Orlosky) has been working really well there; he’s done a great job. He understands the offense,” Crook said. Crook is in agreement with WVU head coach Dana Holgorsen, who said Orlosky has asserted himself as well.
“Tyler Orlosky has been doing well,” Holgorsen said. “Orlosky has the upper hand at center. He is probably a little bit ahead physically.” Having made the position change from guard to center during the spring, Orlosky is still adjusting to being the anchor of the offensive line. Getting used to playing center fundamentally, the St. Edward High School product sees the one glaring difference between the guard and center spots. “The only difference is snapping the ball,” Orlosky said. “You have to handle the ball instead of putting your hand on the ground, but other than that the fundamentals of the position is the same as playing guard.” Orlosky has asserted himself as the leader of the center position competition. Hav i n g a d d e d 2 0 pounds since last season, Orlosky is ahead of Matteo on the depth chart, and forced possible frontrunner and junior college transfer Stone Underwood to move to guard. Orlosky attributes that to understanding what Crook is looking for out of the center position. “He wants us all to be able to be leaders and work to better ourselves, better the people around us,” Orlosky said. “Obviously as a redshirt freshman, you don’t see many leaders as a redshirt freshman, so I had to step into that spotlight, be that leader and vocal guy.” Coach Crook has seen Orlosky develop into a player on the field who can communicate as a leader. “I don’t think it really is in his personality to be a loud talkative person. He’s very quiet and very serious,” Crook said. “But with that seriousness comes an understanding that this is my job and this is what I have to do, so he’s done a pretty good job with it.”
So, just one year after being redshirted and not placing a foot on the field, Orlosky will have the ball in his hands on every play and will snap the ball for West Virginia. The Cleveland native is unsure of what he’ll feel during the first game of the season, but whatever that feeling is, Orlosky is excited for it. “It’s easy to sit here and say ‘Yes, I’m physically and mentally ready to play’, but I won’t know for sure until that first day comes around,” Orlosky said. With the season opener against William & Mary less than two weeks away, that day is fast approaching for Orlosky and the Mountaineers.
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Twitter Campaign
These are few of our Tweets leading up to the Find Your Color scavenger hunt.
These are the first three hints for the scavenger hunt, including riddles and a picture.
This is the final hint for the campaign, a Vine video. This also shows some of our retweets and favorites from WVU Students.