Daily Titan California State University, Fullerton
DAILY TITAN Best Newspaper Marketing/Promotion Plan Being one of the most diverse universities in the nation with over 37,000 students, there are actually several challenges when it comes to getting students to pick up the paper. Cal State Fullerton is largely a commuter school. Most of the students have part-time or full-time jobs or have families to take care of. For many of these students, their objective is to go to class and then go home. A large amount of the student population does not stay on campus and is not involved with organizations affiliated with the school; their priorities lie with their academics. These students simply are not aware of what wonders the Daily Titan can offer. As the Promotions Director, it is my job to promote the Daily Titan newspaper to the students as not only a newspaper, but as an organization on campus that is dedicated to representing the student voice. To achieve this, the Daily Titan utilizes the ever-expanding world of social media, brands our newspaper, hold contests for the students, and with collaborative promotions with both on-campus and off-campus groups. In this marketing and promotions plan, I have included some more specific ways that we have tried to boost our readership, recognition, and overall quality of work.