Daily Titan California State University, Fullerton
BEST SALES PITCH/PROPOSAL
Daily Titan California State University, Fullerton
McCoy Mills Ford was not only my largest individual sale ever, but the largest Daily Titan this year. This car dealership is new to the Daily Titan and wanted to make a presence on campus. They key to closing this sale was with determination, persistence, and a clever pitch. Fortunately, the owner of the dealership was not difficult to get in contact with. He was eager to meet with me to start marketing his business to our campus, which I knew had to be the goal of my sales pitch. On my first meeting with the owner, I asked him what his primary objective was with our students, what they have already done to promote their business, if they had a budget they wanted to work with, and what he believes sets his dealership apart from the rest around CSUF. He didn’t have too much to ask me, but asked that I do the best I can for them on a deal. Given that he owns a car dealership, this person would know all the tips and tricks of a salesperson so I knew I had to be on point and prepare for anything he might send my way. After getting to know him and his business, I compiled all of my facts, what I learned from him, and put together a $3000 campaign because that is around what most new companies spent. The campaign incorporated our daily issues with frequency discounts, special sections with free color, online ads which came with a discount for running display ads, and participating in our on campus festival. At our next meeting, I met with him and another associate where I was given the opportunity to discuss why advertising with us would help them be more successful. I explained that we have a closed campus where businesses could not freely come on to promote to students. The Daily Titan has the unlimited access to do so. I told them they would reach their goal of attracting more students to their dealership. I then went through the campaign and explained how each platform we offered would increase their awareness to a campus of over 37,000 students. Then I referred back to the fact that with this campaign and all of the discounts they were saving $689. I ensured them that consistent frequency was the key to success. This time around, I really felt confident about our meeting when we shook hands and they said they would be in contact with me. A few days later they gave me a call and said they were so impressed with our business that they would like to run a campaign with a budget of around $3500. We executed this contract so successfully that they have renewed this contract for the next semester. They are now much more than a client to us at the Daily Titan. We work with them frequently and we genuinely care about helping them to be successful on our campus. We both understand that we have a common goal of making their presence strong on our campus.
Daily Titan California State University, Fullerton
$500 ford college rebate Lifetime Lube and Oil on purchased vehicle Exclusive CAL STATE FULLERTON STUDENT AND FACULTY DISCOUNTS Bad credit, no credit, and first time buyers program available hUGE SELECTION OF CERTIFIED PRE-OWNED VEHICLES fast track dealer
700 W. Commonwealth Fullerton, CA 92832
657.215.2518 www.mccoymillsford.com
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700 W. Commonwealth Fullerton, CA 92832 657.215.2518 www.mccoymillsford.com
Lifetime Lube and Oil on purchased vehicle Bad Credit, no credit and first time buyers programs available
fast track dealer
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