Daily Titan California State University, Fullerton
BACK TO SCHOOL GUIDE
Best Sales Increase
of a
Special Section
Daily Titan California State University, Fullerton
Back
to
School Guide 2012 1
dt The Daily Titan Presents:
Sponsored by:
LITTLE PROFESSOR
The Back to School Guide August 2012
Daily Titan California State University, Fullerton
Back
to
School Guide 2012 Run Sheets The Daily Titan
Printed: 1/13/14 4:11 PM
Page 1 of 2
Runsheet
Criteria: hold = true and date = 8/27/12 and pubRef = Special Sections Display Ads Ad No.
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Cust Name
Size/Extra
3623
LC0034
Goat Hill Tavern
SE 1/8 Page V
3633
LC0050
BTPS Testing
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3626 3635
LC6037
The Pretty Kitty
NC5998- Universal Studios 001 Hollywood
3656
NC0322
Buffalo Exchange
3676
LC0059
Little Professor
3673
LC6055
3691
LC6045
3695
UC0084
3696
LC5252
3700
LC3751
3701
LC3751
3718
LC6063
3719
LC0044
3720
LC5454
3722
LC3781
3739
UC0102
3738
UC0102
WCCT Global
- Denotes items with a price override
7.5 4 special sections
H/M
Cost $53.60
15.0 4 special sections
$106.40
SE 1/2 Page S
30.0 AUG Insertion Order
$265.00
Full Color 3X6
SE 3/4 Page V SE Full Page
Full Color SE 1/4 Page V
Which WichSE 1/2 Page S Nutwood Avenue Campus Dining SE 1/4 Page V Services Campus Dining SE 1/4 Page V Services Americana Law SE 1/8 Page S Group Blue Print Test PrepSE 1/8 Page V
TSU Core Marketing TSU Core Marketing
Copy Ref/Instructions
SE 1/4 Page S
Quality Comfort Mattress & Furniture College of Business SE 3/4 Page H and Economics Full Color
All About Fun Costumes Matador Cantina
Inch
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60.0 BTSG Cover Sponsor
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$300.00 $133.00 $397.00
T/S 1
REV
RTA
CPN
PRF
PG
Rep
4
300
1
4
10
15
350
3
3
350
1
0
7
9
1
16
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11
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14
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SE 1/4 Page S
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12
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5
SE Full Page
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$700.00
Re Date
60.0 SRC BTSG
$530.00
2
241
Daily Titan California State University, Fullerton
Sales Strategy Competing with the sales made in last year’s Back-to-School guide was not an easy task. To surpass the sales of the 2012 Fall edition, we asked the staff to create a smaller list of their total 850+ clients that contained clients they thought would be great for this edition. We wanted to help them focus on this edition and by having that concentration directed at these clients, our sales increased by 23.90%. I’m proud of the staff for working as hard as they did to sell this special section.
The Daily TiTan
Back To School Guide Rate Card Publishes: 9/3
Profile One of the most popular guides that
we have to kick off the school year for everyone back on campus! This weeklong issue allows an ample amount of readers in an extensive amount of time to be exposed to your ad and take note of your business. In this guide one can find a calandar of events, maps, student dining, extracurricular activities and more!
format The
actual vehicle will be an 10.25” x 12” newspaper inserted in the weekly issue.
Print run & Distribution T
he print run will be 6,000 and will be a weeklong issue running in the 2nd week of the Fall 2013 semester.
DeaDline: 8/27
Advertising OptiOns: AD Size*
Dimensions
Price
Full Page
10.25” x 12”
$550.00
3/4 Page (Horizontal)
10.25” x 9”
$415.00
3/4 Page (Vertical)
8.1625” x9”
$415.00
1/2 Page (Horizontal)
10.25” x 6”
$280.00
1/2 Page (Vertical)
6.075” x 10”
$280.00
1/4 Page (Horizontal)
8.1625” x 3.75”
$150.00
1/4 Page (Vertical)
3.9875” x 7.5”
$150.00
1/8 Page (Horizontal)
4.9” x 1.875”
$75.00
1/8 Page (Vertical)
1.9” x 7.5”
$75.00
1/8 Page (Square)
3.9875” x 3.75”
$75.00
* Full Color- $300 Spot Color- $75
Daily Titan California State University, Fullerton
Back To School Guide 2013 1
Daily Titan California State University, Fullerton
Back
to
School Guide 2013 Run Sheets The Daily Titan
Printed: 1/13/14 4:11 PM
Page 1 of 2
Runsheet
Criteria: hold = true and date = 9/3/13 and pubRef = Special Sections Display Ads Ad No.
Cust No.
Cust Name
4184
UC0084
College of Business SE Full Page and Economics Full Color
60.0 Makegood-Up Full pg,
4194
LC0059
Little Professor
15.0 Back to school guide
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LC3751
Campus Dining Services
4199
UC0220
4202
UC0101
4203
LC2068
4213
UC6380
Office of the President
4219
NC0322
Buffalo Exchange
4227
LC1508
4238
LC5252
4242
LC0236
Full Color Aces High Tattoo SE 1/8 Page H Studio Which WichSE 1/2 Page V Nutwood Avenue Ziings Asian bistro SE 1/2 Page H
4243
LC0044
Blue Print Test PrepSE 1/4 Page S
4245
LC0050
BTPS Testing
4256
UC0102
TSU Core Marketing
4225
LC0034
Size/Extra
Inch
SE 1/4 Page V
15% Orientation SE 1/2 Page H
15% On-Campus Student Health and SE Full Page Counseling Center 15% On-Campus Full Color Parking and SE Full Page Transportation 15% On-Campus OCTA
Goat Hill Tavern
- Denotes items with a price override
SE Sponsorship
Sponsorship SE 1/4 Page H
15% On-Campus SE 1/8 Page S SE 1/8 Page V
SE 1/8 Page S
15% On-Campus SE 1/2 Page V
Copy Ref/Instructions
30.0 1/2 Page H in BTSG 60.0 Full page, full color in
60.0 Full page BW in BTSG 60.0 btsg sponsorship 15.0 1/4 H in BTSG 7.5 BtSG Week Long
7.5 4 special sections 7.5 Back To School Guide
H/M
Cost
Re Date
T/S
REV
RTA
CPN
PRF
PG
Rep
$130.05
1
19
$150.00
1
12
1
17
350
1
2
350
1
13
350
1
20
1
15
3
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1
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$300.00
($22.50) $280.00 ($42.00) $550.00
($127.50) $300.00 $550.00
($82.50) $1,500.00 $0.00 $150.00
($22.50) $75.00 $60.00
$0.00 $75.00
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4
350 300
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$280.00
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30.0 Back to school guide
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10
15.0 1/4 page Back to
$150.00
1
7
7.5 1/8 pg s BTSG
$75.00
1
8
350
1
9
350
30.0 ASI - Bloktoberfest
($11.25) $280.00