Has over 100 years of experience serving the University of Minnesota community.
We know what our audience is looking for. Cutting edge journalism, diverse and critical editorials, gripping photography, and lucrative advertising campaigns have earned the Daily national recognition and awards annually, including Best All-Around Student Newspaper by the Society of Professional Journalists. Choose your channel—print, video, web—the Daily has access and a professional presence throughout the Twin Cities. Our product is the single best way to connect with over 80,000 students, staff, faculty, and visitors who make up the University of Minnesota community. The Daily is available at more than 200 newsstands throughout Minneapolis and St. Paul in businesses, classrooms, offices, restaurants, bars, and coffee shops. Thousands of advertisers have relied on The Minnesota Daily for successful advertising campaigns. Let the Minnesota Daily identify your audience, develop your message, and execute an effective campaign to help you get connected to the University of Minnesota community.
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DEMOGRAPHICS 4 ADVERTISING 6
Display Advertising
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Linage Advertising
10
Online Advertising
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Advertising Options
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Integrated Marketing Campaigns
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Advertising Discounts
DISTRIBUTION 16 PRODUCTION 18
Publication Calendar
20 Special Issues 22
In-House Design
PROVISIONS 24 CONTACT 28
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ON CAMPUS POPULATION
The University of Minnesota has one of the largest and most diverse student populations in the United States
A large number of our readers are in that hard-to-reach group of 21–24 year-olds, so you can be sure your target audience will see your ad.
OUR AWARD WINNING WEBSITE RECEIVES 126,831 UNIQUE VISITORS PER MONTH.
The University of Minnesota boasts a student population that represents all 50 states and 110 countries. The University also has one of the largest student populations in the US. Beyond that, it plays host to researchers, event goers, employees, and just general foot traffic with the many bars and restaurants nearby.
10%
23%
32%
26%
9%
Under 19
19–21
21–24
25–34
35+
AND 411,797 PAGE VIEWS PER MONTH (April 2013, up 33% from april 2012)
THIS YEAR’S COLLEGE STUDENTS HAVE AN ESTIMATED $404 BILLION IN TOTAL SPENDING POWER, INCLUDING $117 BILLION IN DISCRETIONARY SPENDING.
OUR AUDIENCE’S AGE
52,236 Students 22,791 Faculty/Staff + 15,000 Estimated Visitors per day
-re:fuel’s 2013 College Explorer study
YOUR ADS WILL REACH BEYOND CAMPUS
90,027 Individuals to view
your advertisements
Many University students live off campus, which means readers from all across the metro area and beyond are looking at your ads. Furthermore, they are bringing those ads home and spreading the word for you.
Within 1 mile 18% More than 5 miles 55%
1-5 miles 27%
DISTANCE FROM CAMPUS On-Campus 21%
Off-Campus 79%
CLASS (UNDERGRAD) 29%
21%
9%
4%
Bus
Car
Walk
Bike
Other
HOW OUR READERS GET TO CAMPUS
We’re a huge destination for breaking news: on November 7, 2012 (election night), we had 24,764 unique visitors to our website and 36,512 page views.
70% OF STUDENTS SAY THEY’VE BEEN MOTIVATED TO TAKE SOME SORT OF ACTION AFTER SEEING ADVERTISEMENTS IN THEIR COLLEGE NEWSPAPER. 50% have attended an event, 43% have mentioned an ad to a friend and 28% have researched a product online. -Alloy Media + Marketing
Sophomore 20% Junior 25%
36%
Published since 1900, The Minnesota Daily is currently the largest student-run and student-written newspaper in the United States and the third-largest paper in the state of Minnesota.
Freshman 10%
Senior 44%
HOUSING
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-Student and Faculty/Staff count from The University of Minnesota Office of Institutional Research
Demographics from the University of Minnesota Office of Institutional Research, based on spring, 2013
In recent years, the Minnesota Daily has won many awards from The College Newspaper Business & Advertising Managers, Inc. (CNBAM), including:
2010 › Best Newspaper Promotion Ad - 3rd place › Best Classified Page/Section - 3rd place › Best Special Section - 2nd place
2011 › Best Newspaper Promotion Campaign - 2nd place
2012 › Best Online Display Ad - 2nd place › Best Group Promotion - 3rd place
2013 › › › › ›
Best Display Ad - 2nd place Best Promotion Multi-Media Campaign - 1st place Best Online Newspaper Promotion Ad - 1st place Best Classified Page/Section - 3rd place Newspaper of the Year - 3rd place
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› Rates represented are per day. › Rates represented do not include color or musting.
RETAIL
CLASSIFIED
LOCAL RETAIL RATES
CLASSIFIED DISPLAY RATE
$13.50 / column inch
$16.50 / column inch
UNIVERSITY RATES Student Organizations $10.00 / column inch University Departments and Businesses $10.50 / column inch
NATIONAL RATES $19.50 / column inch *National representative will receive the national advertising rate. National orders must be placed directly with the Minnesota Daily.
1/4 PAGE
1/12 PAGE
3 col x 10” (4.9” x 10”)
2 col x 5” (3.2” x 5”)
Retail Local: $405 University (Student): $300 University (Departments): $315 National: $585
Retail Local: $135 University (S): $100 University (D): $105 National: $195
Classified $495 per day
Classified $165
DEADLINES
*
See Below
1/8 PAGE
› The regular publication deadline is 3:30 P.M. two business days before publication.
3 col x 5” (4.9” x 5”)
› Proof requests for creative department are due at least five business days before publication
Retail Local: $202.50 University (Student): $150 University (Department): $157.50 National: $292.50
› Due to special requirements and space reservations, proof deadlines are subject to change.
Classified $247.50
› Special issues have earlier deadlines. Ask your account executive for more information.
COLOR RATES Full Color: $250 Spot Color: $150 *Ads with spot color allow the usage of all shades of one color. For best production results, choose from cyan, magenta, or yellow, or please include a Pantone color code.
MUSTING CHARGES Musting allows you to chose the page on which your ad will run. The charge is based on a percentage of your total ad price. Choice Musting: 12% Page 3, Page 5, or Backtalk Musting: 15%
SUBMITTING ADS › We accept ads in PDF, TIFF, PSD, JPG, and EPS formats. › We do not accept ads in Microsoft PowerPoint or Word formats. › Ads must be a minimum resolution of 300dpi. › We prefer ads be sent via email to ads@mndaily.com
1/2 PAGE 6 col x 10” (10” x 10”) Retail Local: $810 University (Student): $600 University (Department): $630 National: $1170 Classified $990
SIZING Column 1 2 3 4 5 6
Inch 1.5 3.2 4.9 6.6 8.3 10
› Ads can be saved from a CD, DVD, or portable hard drive. › All ads must be sent as the exact size they are scheduled for. If the ad sent is the wrong size, we cannot be held responsible for the ad quality.
*1/24 PAGE 1 col x 5” (1.5” x 5”) Retail Local: $67.50 University (Student): $50 University (Department): $52.50 National: $97.50 Classified $82.50
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Linage ads are allowed up to 37 characters per line. This includes letters, spaces, and punctuation. Ads must be at least two lines.
LINAGE RATES
Prepaid (cash, check, credit card) $2.70 per line, per day
All major credit cards are accepted. Minimum billing charge is $60.
Billed $3.10 per line, per day
“WE COULDN’T BE MORE PLEASED WITH OUR RESULTS AND THE VERY PROFESSIONAL SERVICE WE EXPERIENCE WHEN MARKETING OUR STUDENT HOUSING PROJECTS IN THE MINNESOTA DAILY.” -Kelly Doran Chief Manager and founder of Doran Companies
Clients wishing to place more than $200 per month must fill out a credit application. Eligibility for a refund expires 30 days after the expiration of the ad. Free advertising for students, staff, and faculty is reserved for personal use only and cannot be used to promote local, regional, or national businesses. Anyone who does so is subject to being charged for all free ads placed. The Minnesota Daily reserves the right to remove any ad that does not comply with this rule.
Bold Additional $1.00 per day
Border Additional $2.00 per day
Reverse Type Additional $3.00 per day
The Minnesota Daily has the right to classify ads accordingly. The Minnesota Daily is only responsible for the accuracy of the first day’s insertion.
ONLINE CLASSIFIEDS Categories: Campus Life, For Sale, Housing, Events, Jobs, Services $20 for 15 days.
DEADLINES
› Phone Please call 612.627.4080 between 9am and 5pm one day prior to publication. › Email Email classifieds@mndaily.com by 1pm one day prior to publication.
You may place online by calling 612.627.4080 between 9am and 5pm or by visiting www.mndaily.com/classifieds for more details.
› Online for print 4pm two days prior to publication. › Walk-ins Please visit the Minnesota Daily offices between 9am and 5pm one day prior to publication. Offices are located at: 2221 University Ave SE, Suite 450 Minneapolis, MN 55414
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HOMEPAGE Since becoming the first student newspaper to publish online in 1995, mndaily.com has grown rapidly. In the Spring of 2013 we had 113,966 unique visitors per month and 313,061 page views per month on average. We have won awards for our online version and are constantly striving to update and improve the site. With nearly 100 percent of the university relying on email and class websites, mndaily.com is a sure stop when they want to catch up on news in their community.
ARTICLE PAGE
PRICING
All online ads are priced per 1,000 impressions with a 10,000 impression minimum.
Pencil Banner (880x36 pixels)
Story Banner (860x120 pixels)
Primary Video Box (300x400 pixels)
VIDEO BOXES
Primary Video Box (300x400 pixels)
We offer two interactive video box options. The primary video box featured above-the-fold on the top right of the home page and the secondary video box that is placed below-the-fold on the page alongside our editorial content.
Secondary Video Box (300x250 pixels)
Primary Video Box (300x400 pixels) $15.00 per 1,000 impressions Secondary Video Box (300x250 pixels) $11.00 per 1,000 impressions
BANNERS (HOMEPAGE) Our homepage banner options feature three wide ad spaces at the top, middle, and bottom of the home page. The pencil banner is located directly below the main links just above the featured story. The middle banner is a below-the-fold ad that is placed in between all editorial content, right above the “Recent Features� section. The footer banner is located below the editorial content of the home page.
Middle Banner (728x90 pixels) Secondary Video Box (300x250 pixels)
Pencil Banner (880x36 pixels) $14.00 per 1,000 impressions Middle Banner (728x90 pixels) $11.00 per 1,000 impressions Footer Banner (640x90 pixels) $9.00 per 1,000 impressions
BANNERS (ARTICLE PAGE) Our article pages have 2 banner options, the story banner and footer banner. The story banner is located directly below the main links just above the story. The footer banner is located below the editorial content of the page. Story Banner (860x120 pixels) $12.00 per 1,000 impressions Footer Banner (640x90 pixels) $9.00 per 1,000 impressions Footer Banner (640x90 pixels)
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Footer Banner (640x90 pixels)
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Each package must include traditional print advertising as well as two or more IMC options.
PLATINUM PACKAGE Insert ads are a separate advertisements put in the fold of the paper. A sample of the insert must be provided to your sales representative two weeks prior to distribution for approval. Inserts must be shipped to the printer and arrive at least one week prior to distribution.
RATES
One page maximum size 8.5”x11” Rates per 1,000 Minimum 10,000 Full Run 18,000
RATE EXAMPLES
Additional charges based on printing costs may be applied.
Rates are based on 8.5”x11” pages, printed double sided. 2 pages $69* 4 pages $75* 6 pages $83*
8 pages $91* 12 pages $95* 16 pages $99*
*All rates are per 1,000 pages. Visit mndaily.com/media-kit for more insert rates.
Number of inserts
Cost (2 pages)
Cost (4 pages)
10,000 12,000 14,000 16,000 18,000
$690 $828 $966 $1,104 $1,242
$750 $900 $1,050 $1,200 $1,350
An integrated marketing campaign with the Minnesota Daily offers you an easy and effective way to reach your target audience. If you choose an IMC route we’ll work with you to create a marketing campaign that helps you reach tens of thousands of people each day. Utilize our many different media options—whether it’s print, online, or street promotions—all with a large discount.
BENEFITS
› Broad coverage and a deeper engagement › A mutually beneficial relationship-based partnership › The communication of a single message will cross campus through multiple mediums for greater visibility and response
FRONT PAGE*
TRIANGLE
SUDOKU CROSSWORD
L-SHAPED
PRICING Grayscale $125 per day Spot Color $200 per day Full Color $250 per day
BOOKEND
GOLD PACKAGE $10,000 - $19,000 Offers a 20% discount Total investment must exceed $10,000
SILVER PACKAGE
› More opportunities to promote business
With our newly redesigned Backtalk section, we provide 2 standout sponsorship opportunities. Both of these spots are 3 COL x 1.5” in size. They are located above the Sudoku and Crosswords near the top of the page.
$20,000+ Offers a 22% discount Total investment must exceed $20,000
$6,000 - $9,999 Offers a 16% discount
BRONZE PACKAGE $4,000 - $5,999 Offers a 14% discount
MAROON PACKAGE $2,000 - $3,999 Offers a 10% discount
OPTIONS
Online Print Color Alternative Ad Shapes Sponsorship Opportunities Musting Special Issues Brand Ambassador Promotions
“Advertising with the Minnesota Daily has provided a great deal of exposure for the University of Minnesota’s Center for Spirituality & Healing. The Daily’s unique ability to reach such a large percentage of the on-campus audience, as well as a variety of individuals off-campus, has helped the Center distribute our messaging strategically and effectively. When we reach out to students and the University of Minnesota campus to share our messaging about wellbeing, integrative health and healing, stress-reduction, and relaxation, the Minnesota Daily is our first contact. Additionally, the team at the Daily makes advertising in their paper a seamless and easy process.” -Christopher “Kit” Breshears Director of Communications Center for Spirituality & Healing
National $900 Retail $650 University $575 Student Group $550 *Includes full color
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National $580 Retail $450 University $375 Student Group $350
National $1,700 Retail $1,300 University $1,050 Student Group $1,000
National $900 Retail $650 University $575 Student Group $550
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NEW CLIENT DISCOUNTS 5 ads in 5 weeks 15%
7 ads in 7 weeks 18%
NEW CLIENT REPEAT INCENTIVE Run first ad full price, re-run the same ad (no copy or design changes) within four publication days and earn 25% off all subsequent runs (color is not included). Example: If you run an ad full price on Monday, you have until the following Monday to run the exact same ad to qualify for the discount.
INCH CONTRACT DISCOUNTS In order to gauge the effectiveness of advertising, we offer select discounts to new clients. Frequency is crucial to any ad campaign. To demonstrate that we truly value your business, discounted rates are available to further increase market saturation. 40” 5% 80” 6% 160” 7% 320” 8% 640” 10%
1,000” 1,500” 3,000” 4,000”
11% 12% 16% 18%
SPONSORSHIP DISCOUNTS 4 Sudoku/Crossword sponsorship ads for $400. All four sponsorship ads must be scheduled at the same time.
“WE HAVE LOVED WORKING WITH THE MINNESOTA DAILY OVER THE PAST YEAR. SINCE OUR STORE IS NEW (OPENED LATE FALL 2012), WE’VE NEEDED TO GET THE WORD OUT ON CAMPUS AND SURROUNDING AREAS THAT WE’RE HERE, AND THE DAILY HAS BEEN A GREAT PARTNER IN GETTING THAT STARTED!”
BUNDLES At the Minnesota Daily, we want to help our clients reach the University of Minnesota demographic in the best way possible. We believe the best way to do this is through frequency and exposure on multiple platforms. With that in mind, we have created bundles for you to fit your needs and your budget. Just pick one print and one online option and allow us to do the rest!
$450 PER MONTH Pick 2: › 25,000 secondary or story banner impressions › 20,000 primary or pencil banner impressions › 1 6x3 black and white print ad › 2 3x3 black and white print ads
$600 PER MONTH Pick 2: › 30,000 secondary or story banner impressions › 25,000 primary or pencil banner impressions › 2 6x2 black and white print ads › 3 4x2 black and white print ads
$750 PER MONTH Pick 3: › 25,000 secondary or story banner impressions › 20,000 primary or pencil banner impressions › 1 6x2 print ad with color › 2 3x3 print ads with spot color › 3 3x2 black and white print ads
$900 PER MONTH Pick 3: › 30,000 secondary or story banner impressions › 25,000 primary or pencil banner impressions › 1 3x5 or 5x3 print ad with color › 2 2x5 print ads with spot color › 3 3x3 black and white print ads For more information on long term options, please ask your account executive. All bundles are valid 30 days from 1st ad.
-Publika Tea & Coffee Union
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Buford Ave.
EAST BANK SE
Un ive rs
ity
Av e.
Commonwealth Ave.
Washington Ave.
Rack advertisements are displayed on a black wire rack behind a transparent covering on over 200 distribution locations on and off campus, including Uptown, Downtown, and St. Paul. Advertisements are either vertically or horizontally 8.5�x11� and include
COFFMAN UNION 200+ papers $375 per semester
WEST BANK
PLATINUM 150-300 papers $350 per semester
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complementary full color. Prices are determined by the amount of papers distributed to each rack and the traffic surrounding the area. Our rack advertisements catch the eyes of thousands of students passing by on a daily basis.
GOLD
BRONZE
75-200 papers $300 per semester
25-100 papers $200 per semester
SILVER 25-150 papers $250 per semester
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Throughout the academic year, the Minnesota Daily creates several special publications that focus on prominent issues, events, and popular culture related to student life at the University of Minnesota. Contact your account executive for more information regarding special publications and how your business can maximize their benefits.
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1. FALL SPORTS PREVIEW
6. SEX-U-MAH
Distributed September 5th, 2013 The Fall Sports Preview is an inaugural magazine style, gloss-cover, publication released at the beginning of the school year. It includes editorial content focusing on the Gopher’s Sports teams’ history at the University of Minnesota.
Distributed March 13th, 2014 Our most whispered about issue of the year is released mid-March. The pre-Spring Break publication date guarantees students will spend their week thinking about the Daily’s coverage of the birds and the bees. A step away from our usual content, this spring fling issue is sure to be memorable.
2. HOMECOMING ISSUE
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Distributed September 26th, 2013 This highly anticipated issue is a favorite for students, faculty and campus visitors alike. This edition covers everything about the big game, from the Homecoming Parade to the pre-game analysis to the hot spots on campus to celebrate the win. This issue is a B-section and is distributed to students on Thursday, September 26 as well as to visitors at TCF Bank Stadium on game day!
3. DRINK & DINE Distributed October 10th, 2013 Formerly known as the Bar and Beer Guide, the Drink & Dine issue highlights the local food & drink scene, providing readers with tips on where to find the best happy hours and outstanding eats. This issue is perfect for bars and restaurants looking to gain exposure and expand their market.
4. GAME ISSUE
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Distributed November 14th, 2013 The Game Issue is inserted into the regular publication as a B-section and contains no editorial content, only games. The Backtalk section is undoubtedly a popular section among readers, so we want to surprise the University community with a one-day-only expanded Backtalk section. Activities in this issue will include, but are not limited to: crosswords, word finds, mind games, tick-tack-toe, connect the dots, Sudoku, and mazes.
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5. HOUSING GUIDE Distributed February 6th, 2014 Apartment complexes, renters, and more look forward to this magazine style insert. When a housing company places an ad in this issue, they get a free table at the Housing Fair. It is a highly read issue for all students and the rest of the community; therefore it is another great chance for enhanced exposure no matter the business.
7. GRAPEVINE AWARDS Distributed April 10th, 2014 The Grapevine Awards is an annual B-section which highlights the best businesses (bars, restaurants, etc.) in the city. Students vote online or cast their ballots during the Grapevine Awards Fair held in Coffman Union. The fair is another great chance for businesses to gain exposure and win votes. The winners are then published and featured in the special publication. The Grapevine Awards are a great opportunity for local businesses to gain visibility as well as win awards.
8. SKI-U-MAH Distributed May 9th, 2014 The Ski-U-Mah special publication is a yearbook style graduation issue. It has been awarded “Best Special Publication” at multiple advertising and college newspaper conferences across the nation and is a prime piece for any business to advertise in. It is distributed at all of the graduation ceremonies at the end of the spring semester and also stays out on the distribution racks for several weeks after graduation.
9. SURVIVAL GUIDE Distributed June 4th, 2014 Every year new and returning students bring in billions of dollars in annual spending to campus. A new campus is confusing and our Survival Guide helps familiarize students to the area and its businesses. Our Survival Guide is an excellent opportunity to introduce your business to new students. The issue is distributed to every freshman during orientation and is inserted into our Back to School issue.
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The in-house design team at the Minnesota Daily offers the best in design, layout, and typography for your ads at no additional cost. Our award winning team of designers can create everything from effective and clear advertisements to full campaigns that will elevate your business and make a great impression on our readers. Whether you are looking for print ad or a dynamic web banner, our designers can help.
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PRODUCTION DEADLINES
INTELLECTUAL PROPERTY
Proof Requests We need at least 5 business days before publication to create your ad. All text, logos, and images must be included at this time. Online video box ads may require additional time.
The Creative department is a complementary service of The Minnesota Daily. All ads and related artwork created by our designers may not be used outside of The Minnesota Daily without written permission and proper payment.
Change ad copy: 1:00pm One business day prior to publication.
One time use: $100 Outside of The Minnesota Daily.
Cancel ad: 2:00pm One business day prior to publication.
Unlimited use: $800 Outside of The Minnesota Daily.
Our Creative department at the Minnesota Daily is very knowledgeable and well equipped to handle any design issue you may have. We have won many awards for our past work including promotional campaigns and ads, as well as internal design work. Needless to say your ads will be in capable hands when you advertise with The Minnesota Daily. Here are a few examples of our work.
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1 For the time period the Agreement is in effect, all inches run by the Advertiser are entitled to the Agreement discount. Only insertions fulfilling the minimum inch requirement per insertion will apply toward fulfillment of the Agreement. 2 The advertiser must fulfill the terms of the Agreement within one calendar year or be subject to a short rate.(Short rating is billing the advertiser for any discounts received under the terms of an unfulfilled Agreement). 3 Discounts are not retroactive; only advertising run within the time period that the Agreement is in effect will receive the Agreement discount. 4 Charges for advertising purchased under an Agreement with The Minnesota Daily must be paid within 28 days of the billing date to receive a discount. 5 At any time during the Agreement period, the Advertiser may increase space requirements to any larger size agreement. Ads that run prior to such revision are not entitled to the increased discount, but do apply toward the fulfillment of the revised Agreement.
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ESTABLISHING CREDIT
PAST-DUE ACCOUNTS
The Minnesota Daily reserves the right to place a prospective advertiser on prepayment status. To be eligible for credit you must have placed 10 advertisements and prepaid for them or placed $3,000 worth of advertisements and prepaid for them. You are then required to complete and sign a credit application. Please allow five to seven working days for the approval process. When the credit process is completed and approved, you then have the right to purchase further advertisements on account. All advertisements that are purchased on account must have a corresponding ad confirmation signed by the advertiser. If an ad confirmation is not provided, the ad may be cancelled.
All past-due balances that have not been paid in full will be assessed a finance charge of 1.5 percent per monthly billing period until the balance is paid in full. The Credit Department may, at any time, declare any outstanding balances immediately due and payable in full, and may suspend or cancel the advertising privileges of, or refuse credit to, any advertiser who fails to abide by The Minnesota Daily’s terms of sale. Accounts which repeatedly miss payments can, at the credit manager’s discretion, be placed on permanent prepayment status.
PREPAYMENTS All prepayments must be received by 3:30 p.m. two business days before publication for regular issues. For special issues, prepayments will be required well in advance. Failure to submit your payments by the deadlines will result in automatic cancellation of the advertisement in question and will result in a cancellation fee. Prepayments must be made for all charges: ads, musts, production work, etc. The finance department reserves the right to suspend temporary credit at any time.
CREDIT TERMS All charges are due and payable in full within 28 days of the invoice date. Charges for advertising purchases under an agreement with The Minnesota Daily must be paid within this time period for the discount to be applied.
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1
All advertising (subject matter, form, wording, illustrations and typography) submitted is subject to the approval of the Business Manager and/ or Publisher. We reserve the right to refuse any advertising content that does not meet the company’s newspaper standards of acceptance.
2 The Minnesota Daily reserves the right to refuse any advertisers (based on advertisements) or advertisements that could have a possible negative impact on the Daily’s readers as determined by management. 3 The subject matter, form, wording, illustrations and typography of all advertising are subject to approval by the Publisher, but unless otherwise authorized in advance, no change will be made without the consent of the Agency or Advertiser. Advertising content that attacks, criticizes or demeans any individual, race, religion, sex, institution, firm, business, profession, organization or affectional preference shall not be accepted. 4 All display advertisements submitted to the Publisher must plainly identify the name of the Advertiser. 5 All classified display ads require borders. 6 Type of heading, text, etc., shall not be the same or similar to that used in The Minnesota Daily news and editorial content. Advertisements having the appearance of editorial material must have “Advertisement” printed above, and the Publisher reserves the right to insert “Advertisement” above any copy.
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Political ads must be paid in advance and must plainly identify the sponsor of the ad.
8 The Publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Publisher shall not be liable for any other errors appearing in an advertisement unless the Publisher received corrected copy before the copy deadline, with corrections plainly noted theron. In the event of an error in an advertisement for which the Publisher is liable as herein defined, its liability shall be limited to refunding such proportion of the entire cost of the advertisement as the space occupied by the error bears to the whole space occupied by such an advertisement. 9 The liability of the Publisher for failure to publish an advertisement for any reason in the issue specified shall be limited to publishing the advertisement in a subsequent issue (at the regular rate). 10 Terms of sale for linage ads: Payments are due 12 days after the billing date. 11 Terms of sale for display ads: E.O.M (End-of-Month). Charges for advertising purchased under an agreement with The Minnesota Daily must be paid within 28 days of the billing date to receive a discount. Any charges not paid within these terms are subject to a 1.5 percent finance charge, compounded monthly (19.56 percent per year). The advertiser is responsible for interest charges accrued.
12 12 The Publisher may revoke the credit privileges of any Advertiser for failure to pay charges when due. The Publisher may declare all monies owed to the Publisher by an Advertiser immediately due and payable in full. Copies of The Minnesota Daily Credit Policy are available upon request. 13 If an account becomes delinquent, the Advertiser is responsible for paying collection costs, attorney’s fees and any costs associated with placing the obligation with a collection agency or to an attorney for litigation. 14 A service charge of $15 will be added to any check returned to The Minnesota Daily unpaid by the Advertiser’s bank. 15 The Minnesota Daily is affiliated with ASC and Dun & Broadstreet of Minneapolis. The Publisher has the right to obtain and submit information on any account for credit purposes. 16 The Advertiser and/or Advertising Agency agrees to defend and indemnify the Publisher against any and all liability, losses or expenses arising from claim of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names or patents, violations of rights of privacy and infringement of copy rights and proprietary rights resulting from the publication of Advertiser’s advertisement.
17 Advertisers and Agencies forwarding orders to the Publisher which contain incorrect rates and conditions are hereby advised that the advertising called for will be inserted and charged at the regular schedule of rates and conditions enforced at that time. 18 A sample of all mail-order items must be submitted and approved by the Publisher prior to publication of advertisement. 19 Composition produced by the Publisher shall be its property and shall not be reproduced photographically and used by other publications without consent of The Minnesota Daily. 20 The Publisher reserves the right to change advertising rates and conditions on 30 days notice. In such an event, the Advertiser may amend or cancel contracts or space reservations as of the date of the change. 21 Cancellation policy: Ads to be cancelled must be phoned into the office by deadline the day before publication. the advertiser is only charged for the days the ad actually ran. Late fees will be assessed for ads canceled after deadline. 22 Changes to advertisements will not be made without the consent of the Agency or Advertiser unless authorized in advance. 23 If a tear sheet is not requested by the client within 60 days of publication, The Minnesota Daily cannot guarantee availability of tear sheets.
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For advertising with The Minnesota Daily
THE MINNESOTA DAILY 2221 University Ave. SE Suite 450 Minneapolis, MN 55455
RETAIL SALES Lukas Peterson: lpeterson@mndaily.com
CLASSIFIEDS / LINAGE Brittany Swaine: bswaine@mndaily.com
ONLINE CLASSIFIEDS Main Phone: 612-627-4080 Fax: 612-435-5865 www.mndaily.com/classifieds
NATIONAL SALES nationals@mndaily.com
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