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Missouri State University We can get your message in front of MSU students with print, online and on-campus advertising! The Standard is Missouri State University’s student-run newspaper, produced by students and supported by advertising revenue. We publish 7,000 copies every Tuesday during the school year, and we hand-distribute 2,000 of those copies directly to students every week. Copies are available free of charge at 50 campus and downtown locations, and all of the Greek houses, too. Every issue is available in a digital edition at issuu.com/thestandard-msu. Between issues, we update students online at the-standard.org, facebook and twitter.
ADS
T N I PR PUBLICATION
Aug Sept Oct Nov Dec
SCHEDULE
20, 27 3,
10, 17, 24
1,
15, 22, 29
5,
12, 19
3
Jan Feb Mar Apr May
14, 21, 28 4,
11, 18, 25
4,
18, 25
1,
8,
COLO R INCL is UDE D!
Our Sub ad pri t ra c ce s in t 10 % f clude or b F lack ULL c o -an d -w l o r ! h i te .
15, 22, 29 3" x 2"
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= Special Section Date SPECS PDF, 200 dpi, CMYK (no process black)
5" x 3"
Index Card $115 3+: $100/ad
5" x 5"
Eighth Page $205 3+: $185/ad
H 10" x 5" V 5” x 10”
Quarter Page $375 3+: $325/ad
SUBMIT YOUR AD Email: msu.standard@gmail.com We confirm receipt of email submissions. AD DESIGN We can design your ad, no extra charge!
DEADLINES Reserve space: 5 pm on Friday Print-ready ads: Noon on Monday Ad design: Materials by 5 pm on Friday Approved by noon on Monday We may choose to run an existing ad if you miss the deadline.
10" x 10"
COLUMN-INCH RATES We use modular sizes, but if you want space by the column inch, we can do that! Local: Color $13/ci B/W $11/ci National: Color $15/ci B/W $13/ci COLUMN WIDTHS 1 = 1.458” 2 = 3.167” 4 = 6.583” 5 = 8.292”
3 = 4.875” 6 = 10”
Business Card $55 3+: $50/ad
10" x 20"
Half Page $750 3+: $650/ad Full Page $1470 3+: $1245/ad
Rates are net to The Standard.
optio FREESTANDING INSERTS
ns
Weekly issues: $630/national and $490/local. You supply 7,000 inserts. Back-to-Campus: $945/national and $735/local. You supply 10,500 inserts. Rates apply to inserts up to four pages. Call us for rates on larger inserts. Specs: Minimum 5.5" × 7", maximum 11" × 11". Inserts must have at least one straight edge. 70-pound paper recommended.
BANNER
ADS
STICKY NOTES $525 includes printing on 3” x 2.75” white notes. Applied to top RH corner of front page. 21-day lead time required.
10” x 1”
1” banner Run-of-paper $75/week Top or bottom of page Front page $100/week Bottom of front page Sports-page $100/week Bottom of sports page
10” x 2”
CLASSIFIEDS
Not available on front page
FREE for MSU students, faculty and staff! One free ad per issue, up to 25 words.
Deadline is 5:00 on Friday.
Run-of-paper $150/week Top or bottom of page Back-page $199/week Top or bottom of back page
$12.50 per issue, 25 words or less. $25 for a 1-column x 2” ad w/border and headline.
Submit your ad online at the-standard.org. Use your MSU email address for free classifieds.
2” banner
1” x 20”
Vertical banner Run-of-paper $199/week Outer edge, right or left page Not available on front, back or sports pages
ON CAMPUS POSTERS
$100
Display your ad where more than
20,000 students
per poster monthly rate
live, work, study and play!
DORMS
Blair • Freddy • Hammons Hutchens • Shannon Wells • Sunvilla
CLASSROOMS
Cheek • Craig • Ellis • Glass Karls • Strong • Temple
GATHERING SPOTS
Carrington • Meyer Library Rec Center • PSU (student union)
PARKING GARAGES SHUTTLE STOPS
Bear Park North • Bear Park South
ONLI
Printing included for 1 set of posters Photo proof of placement provided
Leaderboard 728 x 90 pixels Appears on every page Runs under navigation bar
Wide Skyscraper 160 x 600 pixels Appears on every page Runs along RH side
Medium Rectangle 300 x 250 pixels Appears on story pages Runs under story photo
NE A
DS
Put your click-through ad on our website! Ads can be static or flash animation. We average more than 5,000 visitors/day.
$100/month in rotation $200/month exclusive (subject to availability)
SPECIAL SPECIAL SECTION TABLOIDS Our themed special sections are popular with students and advertisers, too! They’re printed in a 10" x 10" tabloid format, Special sections are our best value for your advertising dollar!
ISSUES College of Business Career Fair Guide
WELCOME BACK TO CAMPUS 2012
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Monday, September 24, 2012 | 10 am –3 pm | University Plaza Convention Center
10" square
Color $595 B/W $500
Half Page
Basketball Preview
2012
2013
Full Page
13
2013
V 5" × 10 " H 10" × 5"
Color $300 B/W $270
Quarter Page
5" square
Color $150 B/W $125
Eighth Page
Special Section
V 2.5" × 5" H 5" × 2.5"
Color $100 B/W $75
Back Cover Inside Front Cover Inside Back Cover Half Next to TOC
$725 $625 $625 $325
Publication Date
Book space by 5 pm on:
Ads ready by noon on:
Back to Campus *1
Aug 20, 2013
Jul 12, 2013
Jul 18, 2013
Fall Career Fair Guide *2
Sep 24, 2013
Sep 20, 2013
Sep 23, 2013
Homecoming
Oct 15, 2013
Oct 11, 2013
Oct 14, 2013
Basketball Preview
Nov 5, 2013
Nov 1, 2013
Nov 4, 2013
Best of MSU
Dec 3, 2013
Nov 29, 2013
Dec 2, 2013
Spring Welcome
Jan 14, 2014
Jan 10, 2014
Jan 13, 2014
Housing *2
Feb 4, 2014
Jan 31, 2014
Feb 3, 2014
Career Expo Guide *3
Feb 19, 2014
Feb 14, 2014
Feb 18, 2014
Graduation
May 6, 2014
May 2, 2014
May 5, 2014
*1 3,500 extra copies mailed to freshmen and transfer students on 8/1. *2 1,000 extra copies @ event *3 3,000 extra copies @ event
Student Ad Team Brandi Frye 417.836.5048 brandi.msu.standard@gmail.com Wil Brawley 417.836.5048 wil.msu.standard@gmail.com Trevor Collins 417.836.5477 trevor.msu.standard@gmail.com Ad Manager Sandy King
CONTACT US
417.836.5524 SandyKing@missouristate.edu
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The Standard Missouri State University 901 S. National Avenue Springfield, MO 65897 Fax 417.836.5524 msu.standard@gmail.com
,000 copies printed each week
PICK
2 40 10
it
,000 handed to students
UP!
newsstands on campus newsstands off-campus
TERMS Ads: Ad sizes are approximate. The Standard will not accept ads that are libelous; promote academic dishonesty; violate federal, state or local laws; or encourage discrimination against any individual or group on the basis of race, sex, sexual orientation, age, color, creed, religion,national origin or disability. Providing copy, photos, and/or graphics represents that you have permission to use them. We reserve the right to edit or reject any ad copy, photos, graphics or entire ads. The Standard encourages responsibility and good taste in advertising. Political ads must show clear endorsement. Ads having the appearance of news must be bordered, show clear sponsorship, and have the word “advertisement” printed above the ad. “Business opportunity” ads must provide sufficient information so that we may determine if the ad is in the best interest of our students. No ads will be published upside down, sideways or in any manner not consistent with traditional newspaper layout.
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Greek houses get it delivered
Errors: In case of error or omission, The Standard’s liability, if any, will not exceed charge for the space occupied by the error. The Standard is not responsible for errors that do not decrease the value of the ad. Liability for any error is limited to the first insertion of the erroneous ad. Adjustments will not be considered unless the ad manager is notified of the error before the next insertion, or within five days following a single insertion. Refunds/Cancellations: No refunds on pre-paid advertising. Insertion orders will not be cancelled after the space deadline. Credit: New accounts may be required pay in advance. Established businesses with an approved credit application may be extended credit on a 30-day basis; new businesses require one year or more of operation before credit can be considered. Credit applications are available from the ad manager. Accounts that are unpaid after 60 days will not be extended credit, and a significant portion of the balance must be paid
before further ads will be accepted. Verbal agreements, promises or waivers pertaining to credit not contained in this rate card are not binding. Discounts: Advertising clients purchasing ads at the multi-ad rate or clients receiving a discount via monthly specials must prepay to receive the discount. Clients with an established payment history may be exempt from prepayment with approval of the ad manager. Deadlines: Reserve space by 5 pm Friday prior to Tuesday issue. Materials for ads designed by The Standard are due by 5 pm on Friday; proof must be approved by noon Monday prior to issue. Print-ready ads are due by noon Monday prior to issue. If you do not meet the deadline, and you have not made arrangements with the ad manager, we may choose to run an ad we have on file for you, or reschedule your ad.