Thestatenews

RATE CARD 2013–2014

Everything you need to know about PRINT WEB & MOBILE AND MORE!

WHY ADVERTISE IN OUR DAILY PAPER? More than 41,000 Michigan State students are from out of town and The State News is their first and closest source of information. They look to our paper for sports, local news, entertainment and campus resources.

As shown below by our distribution map, with more than 265 drop-off locations, we are everywhere they are. We are in the classroom, at the bus stop and in their dorms.

With more than 15,000 students living on campus, Michigan State is the largest single campus housing system in the nation. Not only do these students call campus home, but about 64% of them do not have their own transportation.

If that's not a captive audience, what is?

Advertising Office Phone: 517.432.3010 Fax: 517.432.3005 www.statenews.com

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WE ARE EVERYWHERE STUDENTS ARE THROUGH ADRAX, POST-ITS, MOBILE AND ONLINE SPONSORSHIPS Whether you are searching for the tech savvy students, the sports fanatics, the food gurus or a mass audience, The State News can identify and reach selected groups for your business.

By merging our special promotions and crossplatform media with your business’ peak times and audience, we are sure to find the best method to bring your business to their hands.

The State News reaches students, alumni, faculty and staff through a well-rounded platform of media coupled with exemplary content and news that keeps our readers engaged and returning time after time. We are everywhere readers are and we can get you there, too, through print, posters, web, mobile, and social media. Work with us to identify your specific targets and we can create for you a media mix to reach you primary and secondary targets.

Riv er A ve.

127 Michigan Ave.

496

127

Each represents a paper drop for The State News

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

MICHIGAN STATE UNIVERSITY www.statenews.com 517.432.3000

RETAIL

PUBLICATION DAYS 1 8 15 22 29

M 2 9 16 23 30

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DECEMBER 2013 S 1 8 15 22 29

M 2 9 9 16 23 30

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2 9 16 23 30

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PUBLICATION NON-PUBLICATION SPECIAL SECTION

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

Wednesday 3:00 p.m.

Tuesday

Thursday 3:00 p.m.

Wednesday

Friday 3:00 p.m.

Thursday

Monday 3:00 p.m.

Friday

Tuesday 3:00 p.m.

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JANUARY 2014 S 7 14 21 28

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7 14 21 28

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4 11 18 25

6 13 20 27 27

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*Late copy will be assessed a $25 fee.

5 12 19 26

W 6 13 20 27

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FEBRUARY 2014

T

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11 18 25

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5 12 19 26

JULY 2014 F

Liner Deadline is 2 p.m., one working day prior to publication.

T

APRIL 2014 F

Display Deadline for classified advertising is 3 p.m., three days prior.

NOVEMBER 2013

T

JUNE 2014 S

Deadline

Monday

M

MARCH 2014 S

Publication Day

OCTOBER 2013

SEPTEMBER 2013 S

CLASSIFIED

6 13 20 27

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1 8 15 22 29

2 9 16 23 30

3 10 17 24

AUGUST 2014

M

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7 14 21 28

1 8 15 22 29

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3 10 17 24 31

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2 9 16 23 30

* Summer dates are tentative

10/16: Fall Housing Guide 12/4: Holiday Shopping Guide 12/9: Finals Survival Guide (F) 1/17: MLK, Jr. Edition

2/18: Spring Housing Guide 6/27: Mail Home 1 3/17: NCAA Brackets 7/25: Mail Home 2 4/4: Best of MSU 8/22: Welcome Week 4/28: Finals Survival Guide (S)

www.statenews.com 517.432.3000

RETAIL RATES LOCAL OPEN RATE: $21.50 $2,580 Full Retail Page 6 col. x 20 inches (11 in. x 20 in.)

LOCAL BULK CONTRACT Inches

1 Year

300”- 499”

$17.10

500”- 699”

$16.70

700”- 899”

$16.50

900”- 1299”

$16.10

TRY US OUT! ONE MONTH CONTRACT* Days Per Month

Contracted Rate

5–10 days

$19.35

11–15 days

$18.25

16+ days

$17.20

Minimum of a 2x2 * 1-month contracts are to be used by new businesses, or current advertisers who are interested in trying frequency contracts.

$645 1/4 page 3 col. x 10 in.

(5.41 in. x 10 in.)

COLOR CHARGE Color charges are in addition to regular space charges.

No minimum size is required.

$1,290 1/2 page 6 col. x 10 in.

(11 in. x 10 in.)

$172.00 1/16 page 2 col. x 4 in.

(3.55 in. x 4 in.)

$322.50 1/8 page 3 col. x 5 in.

(5.41 in. x 5 in.)

$175

Process color

$500

DEADLINES Copy received after deadline will not be guaranteed a proof.

Late copy will be assessed a $25 fee.

Publication Day

Deadline

Monday

Wednesday 3:00 p.m.

Tuesday

Thursday 3:00 p.m.

Wednesday

Friday 3:00 p.m.

Thursday

Monday 3:00 p.m.

Friday

Tuesday 3:00 p.m.

RETAIL COLUMN MEASUREMENTS

$86.00 Business Card 2 col. x 2 in.

(3.55 in. x 2 in.)

*Rates above reflect open rate charge

1 Color

1 Column 2 Columns 3 Columns 4 Columns 5 Columns 6 Columns

= = = = = =

1.69 inches 3.55 inches 5.41 inches 7.27 inches 9.13 inches 11.00 inches

1’’

One column inch (actual size) Retail display ad sizes start at 1 column wide by 2 inches deep.

1.69’’

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

www.statenews.com 517.432.3000

CLASSIFIED BULK CONTRACT

CLASSIFIED RATES

Inches

1 Year

300”- 699”

$15.00

700”- 1299”

$14.80

1300”- 1899”

$14.60

OPEN RATE: $17.20 TRY US OUT! ONE MONTH CONTRACT*

$3,096 FULL CLASSIFIED PAGE 9 COL. x 20 INCHES (11 in. x 20 in.)

Days Per Month

Contracted Rate

5–10 days

$15.50

11–15 days

$14.65

16+ days

$13.80

Minimum of a 2x2 * 1-month contracts are to be used by new businesses, or current advertisers who are interested in trying frequency contracts.

$860

5 COL. x 10 IN. (6.05 in. x 10 in.)

CLASSIFIED LINER RATE The progressive rates makes it economical to run an ad for a longer period of time, ensuring that your ad obtains maximum readership at a minimum cost. Minimum of four lines. Liner ads are prepaid.

Days 1-5 days

$ 2.10 per line per day

6-9 days

$ 2.00 per line per day

10+ days

$ 1.90 per line per day

Contracts

$1,548

1 year

9 COL. x 10 IN.

$1.50 per line per day

Liner Deadline

(11 in. x 10 in.)

Deadline is 2:00 p.m., one working day prior to publication.

Classified liner ads are also online at www.statenews.com.

$206.40

3 COL. x 4 IN. (3.58 in. x 4 in.)

EXTRAS/FEATURES Bold Words (10 word limit)

40¢ per word per day

Boxed Liners

$2.00 per day

Featured Classified

$2.00 per day

(ad appears on front page of www.statenews.com)

5 col. x 5 in.

(6.05 in. x 5 in.)

$430

5 COL. x 5 IN. (6.05 in. x 5 in.)

$68.80 2 COL. x 2 IN. (2.34 in. x 2 in.)

*Rates above reflect open rate charge

1’’

One column inch (actual size) Classified display ad sizes start at 1 column wide by 1 inch deep.

1.11’’

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

CLASSIFIED COLUMN MEASUREMENTS 1 Column 1.11 inches = 2 Columns = 2.34 inches 3 Columns = 3.58 inches 4 Columns = 4.81 inches 5 Columns = 6.05 inches 6 Columns = 7.29 inches 7 Columns = 8.52 inches 8 Columns = 9.76 inches 9 Columns = 11.00 inches

www.statenews.com 517.432.3000

ONLINE ADVERTISING WEB RATES

(3)

(3)

(2) (1)

(5)

CPM

TIME

Large Rectangle (1) 300 pixels x 250 pixels

$16/1,000 (min 50,000/$800)

$300/week $750/month

Leaderboard (2) 728 pixels x 90 pixels

$11/1,000 (min 50,000/$550)

$200/week $500/month

Button (3), placed at top of page 120 pixels x 90 pixels

$7/1,000 (min 50,000/$350)

$125/week $300/month

Button (4) , placed in right-hand rail 120 pixels x 90 pixels

$5/1,000 (min 50,000/$250)

$75/week $200/month

SPONSORSHIP OPPORTUNITIES Email

(4)

(4)

Sent out daily with highlights for new posted stories.

$100/month

600 pixels x 75 pixels Puzzle Solutions Appear at statenews.com as a sponsor on the puzzle solutions page.

$80/month

Featured Classified (5) Appear on the front page of statenews.com as a sponsor for the featured classified box; this box is present on each page of the website.

$300/month

234 pixels x 60 pixels

Web Submission Requirements • All files must be no larger than 80KB at 72ppi and using RGB color • Files must be in GIF, PNG, JPG, or SWF Format • SWF Files should use the ‘clickTag’ attribute

Outside of Michigan, our news reaches markets across the country including: IL, CA, NY, FL, OH, PA, MD, TX Statenews.com receives traffic from across the state. Our visitors come from:

1.3 million visits statenews.com received over 1.3 million visits in the past academic year

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

East Lansing Lansing Detroit Ann Arbor Grand Rapids

Flint Brighton Troy Royal Oak Kalamazoo

www.statenews.com 517.432.3000

MOBILE ADVERTISING MOBILE RATES

with mobile web, we’re everywhere you are. reach students any time, anywhere.

(5 spots available)

Mobile Banner (1) Be seen when statenews.com is viewed from a mobile phone. 5 spots available.

$100/month

Mobile Adhesion (2) 320 pixels x 50 pixels Enhanced placement, always above the fold.

$200/month

NEW! THE MOBILE Adhesion IS enhanced placement, that’s always above the fold

STANDARD PLACEMENT

Mobile Banner (1) x

x

Mobile Adhesion (2)

26.6%

of all web traffic from last school year came from mobile/tablet devices

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

28.5%

of mobile users access statenews.com through social media sites

Mobile Adhesion (2)

37%

of mobile users go directly to statenews.com

www.statenews.com 517.432.3000

RATES FOR ADDITIONAL ADVERTISING

85% OF THE

MSU COMMUNITY WILL READ

THE STATE NEWS THIS WEEK!

FRONT PAGE ADS Single advertiser, full color 6 column x 2 inch spaces.

PREPRINT RATES Frequency preprint discounts are available with a yearly contract. Five or more insertions earn a 10% discount.

2 pages for $71.00 4 pages for $73.00 6 pages for $75.00

MECHANICAL REQUIREMENTS • The State News advertising department must receive at least one complete copy/ example of the proposed insert for review of acceptability before shipment.

$1,200 per day

PUZZLES Puzzle spaces are sold as 1 column x 2 inch spaces.

Year contract: $30.00 per day 1 semester contract: $40.00 per day

• If preprints are shipped prior to notice of acceptance, The State News will not be responsible for loss or cost of returning the shipment.

• Minimum size 4” x 6”

Interim open rate: $50.00 per day

• Maximum size 11” x 13”

SUDOKU

• Folding of poster format inserts and other inserts constitutes additional pages.

Sudoku sponsorship ads are sold as 2 column x 1 inch spaces.

Year contract: $50.00 per day

ADRAX Posters are printed on high gloss; 17”x 21” AdRax Deadlines: 30-45 days prior to publication Contracts are available 1-3 AdRax: $500 per rack per month

POST-ITS All Post-Its must be 3” x 3” $2,000 Color is included in the price, must run 18,000 If Advertiser needs assistance in printing post-its or finding a 3rd party printer, please contact Advertising Adviser: 517-4323000

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

• Deadline for approval of material is 7 business days prior to publication; cancellation is 5 days prior.

• Complete preprint shipment must arrive no later than 5 days before the desired day of publication.

• A composition charge will be assessed if the insert is produced by The State News.

SHIPPING INFO Minimum order is 18,000 ship in cartons or skids to: The State News c/o Michigan Web Press 10441 Enterprise Dr. Davisburg, MI 48350

www.statenews.com 517.432.3000

POLICIES AND REGULATIONS ADVERTISING POLICIES All advertising submitted for publication in The State News is subject to acceptance by the newspaper, and The State News reserves the right to reject copy at its sole discretion at any time prior to publication.

The State News will not knowingly publish any advertisement that fosters the evading of or violates any federal, state or local laws or encourages discrimination against any individual group or business on the basis of race, age, gender, sexual orientation, color, creed, religion, national origin, ancestry or disability.

COPY REGULATIONS Minimum accepted advertisement size is 1 column wide by 2 inches deep for display and 1 column wide by 1 inch deep for classified.

Advertisements that are deeper than 17 inches will be billed for the full depth of the page (20 inches).

Unless otherwise noted, no position will be sold or guaranteed.

By having an advertisement printed in The State News, the advertiser is purchasing space and circulation only. The advertiser assigns to The State News all rights, title and interest to all original art produced by The State News.

Contracted space is for the sole use of the signing advertiser and may not be used by another advertiser.

The advertiser assumes full liability for advertisements and links (both print and online) and agrees to hold The State News harmless for any claims that result from the advertiser providing material that could result in illegal use (i.e. providing copyrighted artwork without authorization).

All advertisements shall have a clear statement of a bona fide offer or announcement made in good faith.

Advertisements placed by anonymous advertisers will not be published. Advertisers must provide name, business name, address and phone number to The State News.

Advertisements simulating news must carry the words “Paid Advertisement.� All political ads must be prepaid with copy and carry all information required by law (i.e. Paid Political Advertisement, Paid by Committee for Jane Doe, John Doe, Treasurer).

Classified advertisements will not intentionally be misclassified at the request of advertisers.

Advertising copy delivered electronically is not considered camera-ready and is subject to the same deadlines.

Copy received after deadline will not be guaranteed a proof. Late copy will be assessed a $25 fee.

The State News makes every effort to produce error-free ads; however, if an error should occur, the advertiser must notify the advertising manager or adviser within two business days of the error. The State News may cancel charges for the portion of ad that is rendered valueless by the error. The State News is not responsible for errors on advertisements in which advertising copy is delivered past deadline. Copy regulations are subject to change without notice.

PAYMENT & CREDIT TERMS Prepayment for advertisements is required unless the advertiser has established credit with The State News. New businesses must prepay for 6 months to establish satisfactory credit. Applications are available at: advertise.statenews.com.

Advertisers with approved credit will receive monthly statements. All unpaid charges are subject to a 1.5% finance charge, compounded monthly (18% annually).

Advertisers who exceed their credit limit or have an outstanding balance for more than 90 days will be denied further advertising until payment is made.

Service charge for all returned checks is $40.00.

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

www.statenews.com 517.432.3000

PRINT MECHANICAL SPECIFICATIONS DESIGN SERVICES There is no charge for normal typesetting, layout and/or design work. For extensive design or graphic services, charges may be assessed if necessary. All charges will be discussed prior to services rendered.

All photos and advertisements produced by The State News remain the property of The State News.

RESOLUTION

THE MSU COMMUNITY GENERATES OVER $12 MILLION PER MONTH

• 225 ppi preferred (200 ppi minimum) for image files sized at 100%.

• Line art (bitmap) should be 300 ppi minimum.

• Rasterized text should be 300 ppi minimum.

AD SIZES Our daily broadsheet pages are 11 inches wide and 20 inches tall. Ads must be as many inches deep as they are columns wide (for example, a 3-column ad must be at least 3” tall).

COLOR

PROCESS

4-color (process): please verify that your files are CMYK, rather than RGB, so they will print properly.

Spot color: please make sure that your file will ONLY print on one spot color plate and one black plate.

Make sure that any black & white text or art used in your color ad only appears on the black plate.

SPOT

Not sure if your file is correct? Give us a call. We’re glad to help. 517-432-3014

GREYSCALE

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

www.statenews.com 517.432.3000

PRINT MECHANICAL SPECIFICATIONS FORMAT OPTIONS PDF - preferably created with “Adobe Distiller.” The “print” and “press” presets in Distiller are good defaults if you’re not sure what to use. All fonts must be embedded.

All native Adobe files (Illustrator, InDesign and Photoshop). Please include any linked files and convert all text to outlines. .eps (encapsulated PostScript files) NOTE: Ads designed in non-professional design applications will have to be recreated by our design staff due to limitations in generating professional printing files. Unfortunately, we do not support MS Publisher and cannot open its native (.pub) files.

Direct questions to our graphic artists at: (517) 432-3014 You may also direct technical questions to our creative adviser: Travis.Ricks@statenews.com

CHECKLIST • Are all fonts and art included?

• Does your color separate properly?

• Is your ad the correct size? See retail and classified rates for column sizes.

• Is your art properly sized for its inclusion in your ad?

• Is your art’s resolution 200 ppi or better?

• Can you print it?

The State News reserves the right to substitute a similar typeface if your font is unusable.

FILE SUBMISSION FTP is the preferred method.

Most FTP clients should work.

Host: snftp.statenews.com User: snews Password: adv Directory: /

E-mail You may e-mail small (up to 5MB) files directly to: ads@statenews.com Please include your account executive’s name in the subject line.

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

www.statenews.com 517.432.3000

5 column

Classified 7 column

8 column

Retail

10 9 8

6 column 4 column

FAX: 517.432.3005 FALL & SPRING HOURS: Monday - Friday 9 am - 5 pm SUMMER OFFICE HOURS: Monday - Friday 9 am - 4 pm AFFILIATIONS: College Newspaper, Business and Advertising Managers (CNBAM), Associated Collegiate Press, Michigan Collegiate Press Association, Western Association of University Publishing Managers.

1 column

1 column

2 column

3 column

3 column 2 column

MAIN PHONE: 517.432.3000 ADVERTISING OFFICE: 517.432.3010

5 column

4 column

7 6 5 4 3 2 1

435 E. GRAND RIVER AVE., EAST LANSING, MI 48823

Designed by: Cam DenUyl, class of ‘14