Universityofoklahoma

Page 1

Portfolio

Derek Roberts Design Manager / Marketing & Promotions Designer

best designer CNBAM 2014

The University of Oklahoma

OU Student Media


Letter of Recommendation

1


Letter of Recommendation

January 13, 2014

Dear Sir or Madam: I am writing on behalf of the integrity of Derek Roberts. Derek and I are both designers working for the University of Oklahoma Student Media. I have worked with him for eight months and can vouch for his character and abilities. Within the time we have worked together, he has gained the title of Design Manager and has handled the responsibilities accredited to that job very well. Derek is pleasant to work with because of his positive attitude and his ability to solve problems quickly. He sets a good example for his co-workers by coming to the office prepared and keeping an organized work area. If a co-worker or client becomes emotional, Derek exemplifies patience to calm them down allowing everyone involved to quickly move on to a solution. Derek provides skilled design work that frequently impresses our boss, Anne Richard. He uses his past work as a chance to improve and build-upon for future design-related work. Although Derek is graduating this semester, he has set a high standard for the role as Design Manager. His relentless work ethic has him involved in several projects at once and is usually one of the last to leave work at night. In summary, I feel Derek would be an excellent candidate for any endeavors he may pursue in the future. Sincerely, Katie Garrison Designer OU Student Media

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design portfolio

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2013 - 14 The University of

Oklahoma student [m]edia

The Oklahoma Daily

OUDaily.com

rates & information

OU Student Media Rate Card

Special Sections

The OU Market

student [m]edia

Who is your audience?

About Us

ANNUALLY

Since 1916, OU Student Media has been a perfect fit for the OU community and can now be a perfect fit for you!

OUDaily.com has received numerous awards, including The Pacemaker Award, a gold Crown and Best of Show.

The Oklahoma Daily has received multiple gold and silver Crowns from the Columbia Scholastic Press Association, and many of our other publications are ranked among the top in the state and the nation.

It’s our pledge to listen to your needs, ask questions about your goals and develop plans to help you be successful. Our staff is ready and willing to help you design effective messages and prepare your ads for publication.

24, 144 students

860 Van Vleet Oval Copeland Hall 149A Norman, OK 73019-2035 studentmedia.ou.edu OUDaily.com

entertainment

Newsroom P: 405.325.3666 dailynews@ou.edu

Classifieds & Billing P: 405.325.2521 classifieds@ou.edu

Printer (send inserts to) The Norman Transcript 215 E. Comanche Norman, OK 73069 405.321.1800

62%

over of students own smartphones

$44

CAMPUS

restaurant/ grocery

automotive

15,877

$12.96 clothing/ shoes

Advertising P: 405.325.2521 F: 405.325.7517 dailyads@ou.edu

off

$9.1

$17.6

33% 67%

CAMPUS

$9.8

Contact

LIVING

college students have $120 billion on in discretionary funds. mobile phone

11,879 faculty & staff

Students

*

totals in billions

source: re:fuel College Explorer Study [2012]

residents

VS

8,267

non-residents

We promise to deliver you to the U, every weekday morning!

4


10

$

10

Student Student organizations of the University of Oklahoma; OU fraternities and sororities; student government candidates; and individual OU students placing non-commercial advertising.

7

$

50

National All national (non-local) advertisers, agencies and representatives. Net to newspaper, non-commissionable rate. Ten percent prepayment discount available with prior credit approval. Call for details.

2x5

half page (h)

1x5

6 col x 4.75 in

1/4 page 3 col x 10.5 in

Classified

half page

16

16

$

6 col x 10.5 in

1/8 page

full banner 6 col x 2 in

3 col x 5 in

Display ads placed on the classified page of The Oklahoma Daily. Both line and display advertisements may be placed. For line ad rates, please contact the business office.

$

6 col x 9.75 in

2x4

4 Column: 6.625”

$

$

University University of Oklahoma Colleges, departments, offices, auxiliaries and OU faculty/staff and their organization placing non-commercial and non-political advertising.

16

full page 2x3

half page (v)

full page

2x10.5

3 col x 9.75 in

6 col x 21 in

2x2

3 Column: 4.9375”

12

$

Tabloid Sizes

1x4 3x4

half banner 3 col x 2 in

banner

6 col x 2 in

*

Mechanicals Minimum display ad size is 1 column by 2 inches. Ads over 18 inches in depth will be charged at the full column depth of 21 inches.

Display advertising is sold per column inch (pci) in quarter-inch increments.

Placement Requests

[ For a better deal ]

The Oklahoma Daily will honor position requests when possible. Guaranteed placement is available for an additional cost. Call for details.

Semester and annual contracts available!

[ Inserts ]

Only sizes available.

up to 2 pages $600 | up to 4 pages $650 | up to 6 pages $700 | up to 8 pages $750 For inserts in special sections, please contact your account executive.

Color Options

Specials Seeing Double

get an ad for 25% off

Schedule two regular display ads in a calendar week and the second ad is 25% off.

Triple Hit

get an ad for 50% off

Triple your exposure. Run three consecutive ads in a calendar week and get the third ad half off!

No. 1 Combo

1 ad 50% off, 1 ad

FREE

Run all five days in a calendar week and get one ad at half price and another free.

New Business

Our ultimate frequency discount! Card ads offer you up to 48% off single ad rates. Card ads must be at least two column inches and will run 20 consecutive issues. Ad copy may change as often as needed.

Black & White

buy 5 ads, get 3 FREE

dailyads@ou.edu

405.325.2521

Limited space available -- only one space per game! All ads are located directly above the games/puzzles. Game sponsorship ads require a 20 consecutive day commitment.

Preferred File Format

Front Page Ads

Sticky Notes

One additional opportunity to get your message “out in front.” The ad is 6 columns x 3 inches and must run in full color. Call your account executive for more details.

Make your message “stick” with this exclusive front page ad. Full color and a variety of different die-cut shapes are available at no additional charge. Price includes full color design, printing and shipping.

Front Page ................ $650

Regular issue ................ $1100 Special section .............$1250

6 col. x 3 in. Example

5

Full Color $275

DVERTISE

dailyads@ou.edu

405.325.2521

DVERTISE

dailyads@ou.edu

405.325.2521

Checkl st

2 columns x 2 inches ......... $760/month

New businesses may run eight ads in two calendar weeks and get three of the ads free.

Weekly frequency discounts do not apply to national advertisers or semester and annual agreements.

of readers recall seeing a COLOR AD over a black and white one.

1 spot color .......... $95 2 spot color .......... $175

DVERTISE

All Card Ad customers renewing without a lapse in publication receive a free 2 col. x 5 in. display ad with each renewal. Each bonus ad may be used anytime in the month of renewal.

Puzzle/Game Sponsorships

64%

Spot Color

standard

Display Card Ad ......... $160/col. inch Classified Card Ad ..... $170/col. inch

Card Advantage get an ad FREE

It’s one of our most popular frequency offers! Place four regular display ads in a calendar week and get the fourth ad that same week absolutely free.

Super Size

Card Ads

Using color in your ad is eye-catching! Increase the readership of your ad and bring more customers to your business.

PDF x-1a compliant

Submit in the largest possible resolution and size for finished ads, images and logos.

Black and White Ads

Grayscale color mode, 200-300 dpi.

Color Ads

CMYK color mode, 200-300 dpi.

Fonts

Embed all fonts.

Ad Deadlines

Ad scheduling, payment, copy and artwork deadline is by 5 p.m., three business days prior to publication. Published Deadline Monday ................ Wed. by 5 p.m. Tuesday ................ Thurs. by 5 p.m. Wednesday .............. Fri. by 5 p.m. Thursday ............... Mon. by 5 p.m. Friday ..................... Tues. by 5 p.m.

Cancellations

Cancellation of advertising for refund or credit can only be made prior to the deadline for space reservations.

Ad Acceptance

All advertising is subject to the approval of The Oklahoma Daily advertising manager. An advertisement or insert is not considered accepted until publication. We reserve the right to refuse any advertising that does not conform to the advertising policy. A copy of this policy may be obtained from the Student Media advertising office.

2 Column: 3.25”

All churches; nonprofit civic and service organizations; government agencies; and public colleges and universities. To qualify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4.

Broadsheet Sizes

Political advertising for local elections, issues, candidates, forums and political organizations.

1 Column: 1.5625”

Oklahoma-based businesses that are not clients of agencies advertising for business conducted in the state.

Non-profit

5 Column: 8.3125”

Dimensions

Political

Local

6 Column: 10”

Popular

*pci [per column inch]

Display Column Sizes [Actual Width]

Rates


Get Online OUDaily.com

Winner of multiple Columbia Scholastic Press Association awards and featuring our NEW design and layout, The Oklahoma Daily website gives the OU community access to up-to-date news, campus events, multimedia, and much more!

How to Get Noticed Our skilled Design Team can help you create an effective advertising campaign. Keep these tips in mind as they walk you through the process of producing a top-notch ad for your business.

In-Article Ads

Engage readers with an ad directly next to every article they read online. In-Article Ad ............ $550/month

300 x 250 Rectangle Example

Size: 224 x 138 pixels Format: RGB, JPEG, Flash

Keep It Simple

Say it in as few words as possible and remember that white space can be your friend.

Section Sponsorships

Text Links

Text links are an affordable option for online exposure. Text Links .............. $90/month

Rotating Ads

Reach more students with a rotating online ad! Placing a rotating ad online is the best way to direct students straight to your website, providing them with information right at their fingertips. Rotating Ad ............. $250/month Size: 224 x 138 pixels Format: RGB, JPEG, Flash

Make your ad stand out! The section sponsorships are exclusive positions that do not rotate with any other ads. See your account executive for more details. Home .................... $1150/month Banner ............ $750/month News ..................... $850/month Sports .................... $900/month Life ......................... $650/month Arts ........................ $650/month Features ................ $650/month Opinion ................. $650/month Size: 300 x 250 pixels *Banner Size: 580 x 75 pixels Format: RGB, JPEG, Flash

SIMPLICITY

580 x 75 Banner Example

224 x 138 Rotating Ad Example

New Options

Contact your account executive for more information on podcast sponsorships, video lead-ins, video ads and other opportunities.

Design

Multimedia

Audio slideshows .................... $20/hr E-Newsletter ............................ $99 & up Flash videos ............................ $20/hr Podcasts ................................. $20/hr Web design ............................ $60/hr

Print & Design

Banner .................................. $99 & up Brochures .............................. $399 & up Flyers ..................................... $99 & up Invitations ............................. $199 & up Newsletter ............................ call for quote Press kits ............................... $299 & up Posters .................................. $20/hr Publications ......................... call for quote

Marketing

Likes

Payment & Terms

Payment must be received with order and can be made by check, cash, money order, or credit card. In the interest of security, Student Media cannot accept credit card information electronically. For credit card payment, call the business office at (405) 3252521. We accept Visa, MasterCard, American Express, and Discover. The application process for credit accounts may take up to seven days. Prepayment is required until approved credit is established. All advertising rates are net to newspaper.

Social Media

An image of your product will catch the reader’s eye. Readers are more likely to notice a color ad than a black and white ad. We cannot use copyrighted materials or content.

Electronic Submission

Due to software licensing issues, Student Media cannot legally accept client-provided fonts. For this reason, the preferred file format for ad submission is an Adobe Acrobat PDF X-1A file. A PDF X-1A compliant file assures that the ad uses no RGB color files and that all fonts are correctly embedded. This format is also most compatible with all versions of Acrobat. PDF files should be tested for PDF X-1A compliance prior to submission. To test the file, open it in Adobe Acrobat and preform a preflight using the PDF X-1A setting, Ensure that the file is the correct ad size (floating prohibited). Also ensure that no security settings exist.

Errors

We regret it when mistakes happen and will work to amend any advertising errors made by The Oklahoma Daily as quickly as possible. We will be responsible for only the first insertion of incorrect copy. Requests for adjustment must be made within 30 days of publication. Compensation for errors made will be at the discretion of The Oklahoma Daily. *Rate Card information (including publication dates) is subject to change.

Agencies

Photography

Event Photography ............... $30/hr Portrait Photography ............ $30/hr Stock Photography ............... call for quote

Use Color & Images

A catchy slogan or a unique graphic will catch the reader’s attention and they will be more likely to remember your ad.

The Details

224 x 138 Rotating Ad Example

Creative Services Brand development ............. $20/hr Business cards ...................... $20/hr Logos ..................................... $399 & up Marketing campaigns ......... $30/hr Press releases ....................... $20/hr Postcards .............................. $20/hr Social Media campaigns .... $30/hr

Make It Interesting & Unique

Content

Viral

Agencies must complete a Student Media insertion order. All rates are non-commissionable and net to newspaper.

Special Sections Living Guide - Feb. 19

Back To School - Aug. 12-19

This supplement to The

escape

This paper welcomes returning

smile. EXPLORE. relax. / march 14 / weekend

and incoming freshmen to the University of Oklahoma. It gives students an overview of the year to come at OU! Get your name out there and give

{

Oklahoma Daily gives students a guide to living on their own Sooner yearbook’s

guide

fit

your business a part of their

recipes

house

pg. spring break

pg. 10

vs. apartments for more content visit pg. 12 oudaily.com/livingguide

staycations

experience.

pg. 5

decorating

8

pg. 12

best of... pg. 14

make it

students a reason to make

for the first time. It compares

living

Norman apartment complexes’

+

into their apartment.

Year In Review - May 5-9

more online @ oudaily.com/escape

10,000 copies are printed and distributed throughout

Oklahoma Daily publishes every Thursday and kicks off the weekend

the entirety of spring finals

ahead with fun, fresh magazine-style content everyone can enjoy. Not only is Escape distributed with the paper every Thursday, but an additional 5,000 free-standing copies are printed and individually

s wer VOLUME 6

handed out on campus, as well as to local businesses and other high-traffic areas. Reach out to the OU community with this unique special publication and encourage them to spend their weekends

week. This publication tells students everything they

2012-13

hsc

HSC Sower - July 24 This magazine is

where to sell their books

THIS WEEK

Inside the Huddle - Thursday before home football games

9

vs.

Kansas

daily wered superpoone so rs

students a view of life

DEPTH CHARTS

will need for the game. The paper includes

Both the Sooners and Jayhawks have improved this year because of transfer players P14

to come see you for their game day needs Running through expectations

Trey Millard made a splash against Texas and can only go up from here P8

• Things to Do • People to Know

• Meet Your Leaders • Contact Info

with an enticing game day special!

the new-to-OU magazine

FOOD ROOMMATES ORGANIZING

Finals Week - Dec. 9-13

The fight for fair trade (Page A3)

ALTA GRACIA

Battling slavery on U.S. soil (Page A3)

STUDENT GROUPS

VERSUS

VERSUS

UNFAIR WAGES

HUMAN TRAFFICKING

TRACK, GYMNASTICS, TAKE A BREAK FROM BATTLING FINALS WITH BASKETBALL AND TENNIS: THESE MOVIES AVAILABLE THE TOP SPORTS MOMENTS OF 2013 (Page B2) ON NETFLIX (Page B6) OUT WITH THE OLD AND

IN WITH THE NEW

Construction across campus will continue through 2014. (Page A3)

come see you!

surviving the dorms The Finals Week edition is released on the first day of fall finals

Trials and tribulations: a recap of the

OPINION KNOCKOUTS of the year. (Page A6)

in by inviting them to

SOWER

profiles and interviews. Give fans a reason

OFFENSE

OU’s coed housing option triples spots for students. (Page A2)

Help students settle • Campus Map • Get Involved

gives Sooner fans all the information they

See who’s on the field this weekend for Oklahoma and Kansas P10

during this stressful time!

A year after students petitioned to President Boren for

GENDER NEUTRAL HOUSING

at their new campus. Your OU Health Sciences Center Guide

before home football games. This edition

Just like the Starks of Winterfell, the Sooners should prepare themselves for winter P4

the most of your business

City. It gives HSC

Inside the Huddle runs every Thursday

Oklahoma

COLUMN

back. Help students make

Center in Oklahoma

The

finals. It highlights the hot late-night study food and

Health Sciences

oklahoma

need to know to get through study spots, where to get

hand-distributed at orientation at the

with you!

INSIDE THE HUDDLE

MONDAY, MAY 6, 2013 • finals week edition

your business as they transition

is a huge hit across campus! This full color supplement to The

G A M E D AY TA B L O I D F O R S O O N E R F O O T B A L L | F R E E

IN REVIEW

students an incentive to utilize

Escape Our new weekend publication

BATTLES: A YEAR

rates and amenities. Give

PREDICTIONS FOR A BLACK-TIE AFFAIR (PAGE B6)

DON’T SHIELD US FROM YOUR OPINIONS (PAGE A7)

SCHOLARS BY DAY, HULKING HEROES AT GAMETIME (PAGE B2)

TAKING AIM AT RELIGIOUS CHARITES’ HYPOCRISY (PAGE A6)

SHINING THE LIGHT OF KNOWLEDGE (PAGE A4)

entertainment

KEEP THE ‘YULE’ IN YULETIDE (PAGE B7)

destination dining fine arts tgif

week and is available throughout the entire week. This edition lets students know where to find late night study spots and snacks. It

Sower - July 25 5,000 copies of this magazine are mailed to the permanent addresses of incoming freshmen and transfer students. Sower gives students a look at college life at OU. It also gives parents a first glance into the OU community. Take

also gives students tips on how to manage stress. Here’s your last chance to reach students before the holiday season!

your guid

e to

all t hi n g s O U oud-2012-12-10-a-001,002.indd 1

game day page 18

the opportunity to earn the business of these students and parents new to Norman!

12/9/12 11:10:24 PM

6


Crimson - Publication Black - No Publication Bold - School Holiday

September

2013

2013

Bold - Special Publication

Sunday

Monday

Crimson - Publication

August Tuesday

Wednesday

Thursday

Friday

1

2

Saturday

3

Sunday

Monday

2

1

Tuesday

3

Thursday

5

Friday

Inside the Huddle Published

Sunday

Saturday

6

7

13

14

March

2014

Bold - Special Publication

Wednesday

4

February

Black - No Publication Bold - School Holiday

Monday

Tuesday

2014

Wednesday

Thursday

Friday

Sunday

Saturday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

1

G A M E D AY TA B L O I D F O R S O O N E R F O O T B A L L | F R E E

INSIDE THE HUDDLE THIS WEEK

9

Oklahoma vs.

Kansas COLUMN

Just like the Starks of Winterfell, the Sooners should prepare themselves for winter P4

OU Football: Home vs West Virginia

DEPTH CHARTS

See who’s on the field this weekend for Oklahoma and Kansas P10

Labor Day

4

5

6

7

8

9

10

8

9

OFFENSE

10

11

Both the Sooners and Jayhawks have improved this year because of transfer players P14

12

Inside the Huddle Published

Running through expectations

Trey Millard made a splash against Texas and can only go up from here P8

2

3

4

6

5

Oklahoma vs.

Kansas COLUMN

Just like the Starks of Winterfell, the Sooners should prepare themselves for winter P4

13

Back to School published

14

15

16

17

15

Patriot Day

16

17

18

OU Football: Home vs Tulsa

See who’s on the field this weekend for Oklahoma and Kansas P10 OFFENSE

Both the Sooners and Jayhawks have improved this year because of transfer players P14

19

Escape Published Running through expectations Trey Millard made a splash against Texas and can only go up from here P8

escape

20

21

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fit

Groundhog Day

9

{

13

12

Escape Published +

more online @ oudaily.com/escape

escape

22

Escape Published

escape

23

24

22

23

24

25

smile. EXPLORE. relax. / march 14 / weekend

{

fit

26

27

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more online @ oudaily.com/escape

escape {

fit

8

pg. 12

8

pg. 12

pg. spring break

pg. spring break

staycations

28

28

16

17

19

18

29

Inside the Huddle + Published more online @ oudaily.com/escape

Living Guide Published

staycations

30

31

29

9

15

30

+

11

Ash Wednesday

12

more online @ oudaily.com/escape

living

OU Football: Away vs Notre Dame

Native American Day

guide

Presidents Day

23

more online @ oudaily.com/escape

24

best of... pg. 5

recipes

21

22

26

decorating house

pg. 10

vs. apartments for more content visit pg. 12 oudaily.com/livingguide

more online @ oudaily.com/escape

escape {

21

22

8

pg. spring break staycations

17

23

24

18

19

{

Spring Break St. Patrick’s Day

8

pg. 12

pg. spring break staycations

27

Escape Published + more online @ oudaily.com/escape

escape

28

Spring Break

25

20

Spring Break

26

smile. EXPLORE. relax. / march 14 / weekend

vs.

Kansas COLUMN

Just like the Starks of Winterfell, the Sooners should prepare themselves for winter P4

+

more online @ oudaily.com/escape

{

fit

30

8

pg. 12

Spring Break

27

Spring Break

Escape Published

escape

28

29

smile. EXPLORE. relax. / march 14 / weekend

make it

OU Football: Home vs Louisiana-Monroe

DEPTH CHARTS

15

pg. spring break staycations

Escape Published +

pg. 12

16

make it

fit

pg. 14

25

G A M E D AY TA B L O I D F O R S O O N E R F O O T B A L L | F R E E

Oklahoma

See who’s on the field this weekend for Oklahoma and Kansas P10

14

8

pg. 12

13

fit

Daylight Saving (Start)

Valentine’s Day

pg. spring break

Escape Published +

escape

Sooner yearbook’s

THIS WEEK

OFFENSE

{

fit Mardi Gras

10

smile. EXPLORE. relax. / march 14 / weekend

INSIDE THE HUDDLE 9

20

8

smile. EXPLORE. relax. / march 14 / weekend

staycations

27

make it

fit

First Daily Paper

First Day of Classes

25

Escape Published + smile. EXPLORE. relax. / march 14 / weekend

make it

14

8

pg. 12

pg. spring break

26

7

make it

make it

staycations

21

Escape Published

escape

smile. EXPLORE. relax. / march 14 / weekend

8

pg. 12

20

6

5

make it

fit

19

4

Texas Independence Day

pg. spring break staycations

11

make it

18

3

smile. EXPLORE. relax. / march 14 / weekend

8

pg. 12

10

smile. EXPLORE. relax. / march 14 / weekend

Back to School out entire week

2

8

make it

DEPTH CHARTS

Grandparents’ Day

12

11

7

smile. EXPLORE. relax. / march 14 / weekend

THIS WEEK

9

Escape Published

escape

G A M E D AY TA B L O I D F O R S O O N E R F O O T B A L L | F R E E

INSIDE THE HUDDLE

pg. spring break staycations

{

31

make it

fit

8

pg. 12

pg. spring break staycations

Both the Sooners and Jayhawks have improved this year because of transfer players P14

Running through expectations

+

Trey Millard made a splash against Texas and can only go up from here P8

“When times are good, you should advertise. When times are bad, you must advertise.” -American Business Media

N O T E S

Crimson - Publication Black - No Publication Bold - School Holiday

October

November

2013

2013

Bold - Special Publication

Monday

Tuesday

1

Wednesday

Thursday

3

2

Friday

Inside the Huddle Published

4

Saturday

Sunday

Monday

Tuesday

N O T E S

N O T E S

Crimson - Publication

April

Black - No Publication Bold - School Holiday

Wednesday

Thursday

Friday

5

1

Saturday

Sunday

Monday

2

Tuesday

1

2

9

Oklahoma vs.

Kansas COLUMN

Just like the Starks of Winterfell, the Sooners should prepare themselves for winter P4

OFFENSE

Both the Sooners and Jayhawks have improved this year because of transfer players P14

Escape Published

Running through expectations

Trey Millard made a splash against Texas and can only go up from here P8

escape

11

12

{

make it

fit

8

OU/TX Day

pg. spring break staycations

13

14

15

16

17

4

5

6

Escape Published + more online @ oudaily.com/escape

escape

18

OU Football: Dallas vs Texas

19

{

{

Inside the Huddle + Published

more online @ oudaily.com/escape

10

12

13

Sunday

Monday

Tuesday

Wednesday

escape

Inside the Huddle Published + more online @ oudaily.com/escape

16

13

14

15

16

Oklahoma

21

Escape Published

Running through expectations

Trey Millard made a splash against Texas and can only go up from here P8

escape

22

23

Palm Sunday

20

Escape Published

{

fit

escape

OU Football: Away vs Kansas State

8

pg. 12

pg. spring break staycations

24

Running through expectations Halloween

Trey Millard made a splash against Texas and can only go up from here P8

25

27

26

6

7

8

+

more online @ oudaily.com/escape

22

IN REVIEW MONDAY, MAY 6, 2013 • finals week edition

8

28

+

Escape Published + more online @ oudaily.com/escape

escape {

11

19

more online @ oudaily.com/escape

more online @ oudaily.com/escape

escape

12

OU’s coed housing option triples spots for students. (Page A2) Trials and tribulations: a recap of the

OPINION KNOCKOUTS of the year. (Page A6) ALTA GRACIA

UNFAIR WAGES

14

26

16

17

20

21

22

23

24

27

28

29

30

31

VERSUS

HUMAN TRAFFICKING

OUT WITH THE OLD

18

19

25

26

Commencement Weekend

15

Weekly Summer Publication Begins

STUDENT GROUPS

TRACK, GYMNASTICS, TAKE A BREAK FROM BATTLING FINALS WITH BASKETBALL AND TENNIS: THESE MOVIES AVAILABLE THE TOP SPORTS MOMENTS OF 2013 (Page B2) ON NETFLIX (Page B6)

Good Friday

25

13

Battling slavery on U.S. soil (Page A3)

VERSUS

pg. spring break

Escape Published +

GENDER NEUTRAL HOUSING

The fight for fair trade (Page A3)

staycations

24

Commencement Weekend

A year after students petitioned to President Boren for

18

8

pg. 12

23

10

Year In in Review out entire week

AND

IN WITH THE NEW

Construction across campus will continue through 2014. (Page A3)

Armed Forces Day

smile. EXPLORE. relax. / march 14 / weekend

make it

OU Football: Home vs Texas Tech

OFFENSE

Year In Review Published Cinco de Mayo

BATTLES: A YEAR

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-Thomas B. Macaulay

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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Thanksgiving

Black Friday

Memorial Day

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“A man who stops advertising to save money is like a man who stops a clock to save time.” -Henry Ford

-Leo Burnett

N O T E S

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PREDICTIONS FOR A BLACK-TIE AFFAIR (PAGE B6)

DON’T SHIELD US FROM YOUR OPINIONS (PAGE A7)

SCHOLARS BY DAY, HULKING HEROES AT GAMETIME (PAGE B2)

TAKING AIM AT RELIGIOUS CHARITES’ HYPOCRISY (PAGE A6)

SHINING THE LIGHT OF KNOWLEDGE (PAGE A4)

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oud-2012-12-10-a-001,002.indd 1

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31 Your OU Health Sciences Center Guide

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• Campus Map • Get Involved

• Things to Do • People to Know

• Meet Your Leaders • Contact Info

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more online @ oudaily.com/escape

“Advertising is totally unnecessary. Unless you hope to make money.”

“Many a small thing has been made large by the right kind of advertising.”

-Jef I. Richards

N O T E S

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-Mark Twain

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• Thursday, February 7, 2013

SPORTS

OUDaily.com ›› Thunder Check out Garrett Holt’s and Zach Story’s coverage of Oklahoma City’s convincing victory against sixth-seeded Golden State.

column

Signing day like Christmas morning for college football assistant sports editor

rEcruit: Newest recruiting class adds depth to defense

YOU HY? E T R R A WO S or: W ing f k NE o o l y is

Jono Greco jonogreco13@gmail.com

To a lot of college football fans, National Signing Day is a national holiday. Some of them get into it so much they call it the sport’s Christmas Day. And can you really blame them? Unless your team wins the national championship, it’s the day signifying the newest class with a chance to come in and rebuild a program working toward bringing home the crystal football. But there’s only one problem with National Signing Day: For the most part, you don’t get to open a large portion of your presents when you first receive them. There are some presents you want to open immediately and put to full use as early as possible. Then, there are the other presents that are not quite ready to be taken out of their packages, which is the vast majority of the 24 incoming players. There are some exceptions, though. Last season, two true freshmen — wide receivers Durron Neal and Sterling Shepard — played key roles on offense, providing former OU quarterback Landry Jones with extra options in the slot. Then there’s the California trio made up of former OU players Kenny Stills and Tony Jefferson and senior running back Brennan Clay, who headlined as key contributors from the Class of 2010. Stills and Jefferson were regular starters during all three years at OU before deciding to declare for

needs, defensive coordinator Mike Stoops said. But there’s only one “I think we’re in a better position now, a year down problem with National the road, than we were last year at this time,“ he said. “I Signing Day: For the most feel like we’ve caught up in a hurry. I couldn’t be more part, you don’t get to open pleased. ” a large portion of your presOU picked up key recruits in the secondary and defenents when you first receive sive line, two areas of concern for coaches and fans alike. them. “I thought as the year went on our defense started to There are some presents deteriorate a little bit towards the end of the year,” Mike you want to open immediStoops said. “(We) just need to try to find some more playbonnie vculek/the associated press ately and put to full use as makers in our defense, put our players in better position Seated from left, logan miller, Seth Handley and lance Smith, receive congratulations from their early as possible. to make plays and, cerThen, there are the other teammates during national Signing Day at the Enid High School library Wednesday. “I think we’re in tainly, that is our responpresents that are not quite sibility (as coaches).” a better position ready to be taken out of With that being said, players makes smaller imdefensive coordinator Mike their packages, which is the the NFL Draft following now, a year down Mike Stoops had high the Cotton Bowl Classic Stoops said, who brought pact or gets redshirted. vast majority of the 24 inthe road, than we praise for the defensive in January, and Clay has The Christmas presents in his first recruiting class coming players. backs of the 2013 class. shown signs of greatness at get put nicely on the shelf, during his second tenure were last year at There are some excep“When this group is fivarious points of his time in left untouched, but contin- at OU. tions, though. nalized [Wednesday], this time. I feel like Norman. ue to be cared for until they “Let’s get one thing clear: Last season, two true this will be as complete a we’ve caught up in a are ready to be opened and People have spoken about freshmen — widesports receivers Dillon Phillips, editor And who could forgroup of secondary guys played with. promising kids positions; Durron Neal and Sterling Jono Greco, assistant editor get probably the greatest hurry.” that I’ve ever been associfreshman to come through I think that’s ludicrous,” This round of Sooner Shepard•— played key dailysports@ou.edu phone: 405-325-3666 ated with,“ he said. “When mike stoops, signees has a few players he said. “You earn everyoudaily.com/sports Twitter: @OUDailySports roles• on offense, providing Sooner Nation during the you look at their skill level, defensive coordinator Bob Stoops era? — especially on defense thing you get here at the former OU quarterback their size, their speed, Former OU running back — who will be fighting for University of Oklahoma.” Landry Jones with extra optheir range, their character, this is a very complete group Adrian Peterson — who playing time during the up“These guys will all earn tions in the slot. of players that will contest for playing time.” was just named the NFL their way through the procoming season. Then there’s the Fans won’t have the opportunity to see most of the 2013 Most Valuable Player — not With graduates and earcess of coming in here in California trio made up of class in crimson until the summer, but early signees puntonly was the best playly-departing juniors leaving the summer and earning former OU players Kenny er Jed Barnett, receiver Dannon Cavil, defensive lineman er on the Sooners’ roster, gaping holes in various po- their playing time.” Stills and Tony Jefferson Quincy Russell, safety Ahmad Thomas and defensive end but he almost became the sitions, there may be a good and senior running back D.J. Ward will participate in spring football, which ends in first freshman to win the chance Sooner Nation will Brennan Clay, who headthe annual Red-White Spring football game. Heisman Trophy. see more newcomers than Jono Greco is a journalism lined as key contributors The Spring Game is scheduled for 2 p.m. on April 13 at graduate student and Although these players in previous years. from the Class of 2010. Gaylord Family-Oklahoma Memorial Stadium, and tickContinued from page 1 assistant sports editor. You and other true freshmen Still, the new Norman Stills and Jefferson were ets can be purchased for $5 online or by calling the OU in OU history have made a residents are going to have can follow him on Twitter regular starters during all Athletics Ticket Office. at @jonogreco13. significant impact on the to work hard and earn three years at OU before strong programs that have won, and I think their any playing time they get, deciding to declare for char- team, the vast majority of acter is one we will be very proud of here at Oklahoma.” Thomas is one of those players. A 2013 MaxPreps preseason All-American baseball prospect and, according to Rivals.com, the nation’s No. 7 quarterback, he has drawn comparisons to former OU quarterback Sam Bradford. “Whatever [Bradford] did, he did it well,” Bob Stoops said. “And Cody pLaYer profiLe is like that. Everything he cody thomas does, he does well.” The 6-foot-5 220-pound Year: quarterback/outfielder incoming freshman has sparked specualtion as to whether he’ll attend Position: OU or sign an MLB conQb tract this summer, but the Sooners’ coaching staff is Statistics: confident Thomas is comthrew for 4,154 yards mitted to playing football. and 46 touchdowns “Cody is a guy that footduring his senior season ball is important to him,” Bob Stoops said. “It isn’t like here’s just a baseball player that’s playing football for the heck of it, football is important Cody, and he wants A toLifestyleYou Deserve to succeed.” Defensively, the Sooners also addressed a number of needs, defensive coordinator Mike Stoops said. “I think we’re in a better position now, a year down the road, than we were last year at this time,“ he said. “I feel like we’ve caught up in a hurry. I couldn’t be more pleased.” OU picked up key recruits in the secondary and defensive line, two areas of concern for coaches and fans alike. “I thought as the year went on our defense started to deteriorate a little bit towards the end of the year,” Mike Stoops said. “(We) just need to try to find some more playmakers in our defense, put our players in better position to make plays and, cer“I think we’re in tainly, that is our responsibility (as coaches).” a better position With that being said, now, a year down Mike Stoops had high the road, than we praise for the defensive backs of the 2013 class. were yearW/D at Fulllast Size Hook Ups! “When this group is fithis time. I feel likeAvailable! nalized [Wednesday], Garages this will be as complete a we’ve caught up in a group of secondary guys hurry.” that I’ve ever been associ1600 Ann Branden Blvd ated with,“ he said. “When mike stoops, you look at their skill level, defensive coordinator their size, their speed, OU Student Media is a department within OU’s division of Student Affairs. their range, their character, this is a very complete group The University of Oklahoma is an equal opportunity institution. of players that will contest for playing time.” Fans won’t have the opportunity to see most of the 2013 class in crimson until the summer, but early signees punter Jed Barnett, receiver Dannon Cavil, defensive lineman Quincy Russell, safety Ahmad Thomas and defensive end D.J. Ward will participate in spring football, which ends in oud-2013-2-7-a-006.indd 1 2/6/13 the annual Red-White Spring football game. The Spring Game is scheduled for 2 p.m. on April 13 at Gaylord Family-Oklahoma Memorial Stadium, and tickets can be purchased for $5 online or by calling the OU Athletics Ticket Office.

The

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bonnie vculek/the associated press

Seated from left, logan miller, Seth Handley and lance Smith, receive congratulations from their teammates during national Signing Day at the Enid High School library Wednesday.

the NFL Draft following the Cotton Bowl Classic in January, and Clay has shown signs of greatness at various points of his time in Norman. And who could forget probably the greatest freshman to come through Sooner Nation during the Bob Stoops era? Former OU running back Adrian Peterson — who was just named the NFL Most Valuable Player — not only was the best player on the Sooners’ roster, but he almost became the first freshman to win the Heisman Trophy. Although these players and other true freshmen in OU history have made a significant impact on the team, the vast majority of

players makes smaller impact or gets redshirted. The Christmas presents get put nicely on the shelf, left untouched, but continue to be cared for until they are ready to be opened and played with. This round of Sooner signees has a few players — especially on defense — who will be fighting for playing time during the upcoming season. With graduates and early-departing juniors leaving gaping holes in various positions, there may be a good chance Sooner Nation will see more newcomers than in previous years. Still, the new Norman residents are going to have to work hard and earn any playing time they get,

defensive coordinator Mike Stoops said, who brought in his first recruiting class during his second tenure at OU. “Let’s get one thing clear: People have spoken about promising kids positions; I think that’s ludicrous,” he said. “You earn everything you get here at the University of Oklahoma.” “These guys will all earn their way through the process of coming in here in the summer and earning their playing time.”

here

Jono Greco is a journalism graduate student and assistant sports editor. You can follow him on Twitter at @jonogreco13.

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House ad / 3 x 21 blue spot 8

Life&Arts

• Thursday, February 21, 2013

campus arts

Dance Partners event to raise support, scholarships

here

OU School of Dance to hold annual event partnering Contemporary Dance Oklahoma Graham DuDley

8

Life&Arts

• Thursday, February 21, 2013

campus arts

Dance Partners event to raise support, scholarships

A WEEK ‘TIL YOUR

OU School of Dance to hold annual event partnering Contemporary Dance Oklahoma Graham DuDley

Life & Arts Reporter

The OU School of Dance will hold its annual Dance Partners event Thursday to provide support for the School of Dance and raise money for scholarships. The event will be held at 7 p.m. today in the Donald W. Reynolds Perform Arts Center, Room 3002, according to the press release dated Feb. 11. The program will feature highlights from Contemporary Dance O k l a h o m a’s u p c o m i n g concert as well as a lecture and presentation on “Pantomime and Acting in Ballet,” according to the press release. Mary Margaret Holt, academic director for the School of Dance, said in an email that the event is open to everyone. The event is designed to build the membership of Dance Partners, the School of Dance’s support organization, Holt said. “[Dance Partners] has Steve Brule and Clara Cravey made a huge impact on the will give a lecture and preSchool of Dance through its sentation on “Pantomime commitment to generating and Acting in Ballet,” acfunds for scholarships and cording to the press release. raising public awareness Students with experience in about the School of Dance, pantomime then will presour performances and other ent a variety of mimed sceactivities,” Holt said. narios for demonstration. The organization, in just Dance Partners itself reten years of exquested the “This is the istence, already program feahas generated only time the ture a discusover $300,000 sion on panworks will be in scholarships tomime, Holt for dance ma- seen prior to the said. They were jors, Holt said. so intrigued by production.” The program last semester’s itself will in- mARy mARGARet HoLt, production of scHooL of dAnce clude an exclu“C i n d e re l l a” diRectoR sive sneak peek and the panof two original tomime used modern dance that they wantworks that will be featured ed to learn more about it, in Contemporary Dance Holt said. Oklahoma in April, Holt Brule, who played an Ugly said. Stepsister in Cinderella, “This is the only time the then will give a behind-theworks will be seen prior to scenes look at how he used the production,” Holt said. pantomime to help with the Dance faculty members comedy and to develop his

Life & Arts Reporter

DAILY FILE ART

Go And do Dance partners When: 7 p.m. tonight Where: Donald W. Reynolds Performing Arts Center Price: Free Info: Open to the public

character, according to the press release. The program will conclude with refreshments and casual conversation with students and faculty members as the organization toasts its ten-year anniversary, according to the press release. Graham Dudley graham.dudley4@gmail.com

The OU School of Dance will hold its annual Dance Partners event Thursday to provide support for the School of Dance and raise money for scholarships. The event will be held at 7 p.m. today in the Donald W. Reynolds Perform Arts Center, Room 3002, according to the press release dated Feb. 11. The program will feature highlights from Contemporary Dance O k l a h o m a’s u p c o m i n g concert as well as a lecture and presentation on “Pantomime and Acting in Ballet,” according to the press release. Mary Margaret Holt, academic director for the School of Dance, said in an email that the event is open to everyone. The event is designed to build the membership of Dance Partners, the School of Dance’s support organization, Holt said. “[Dance Partners] has Steve Brule and Clara Cravey made a huge impact on the will give a lecture and preSchool of Dance through its sentation on “Pantomime commitment to generating and Acting in Ballet,” acfunds for scholarships and cording to the press release. raising public awareness Students with experience in about the School of Dance, pantomime then will presour performances and other ent a variety of mimed sceactivities,” Holt said. narios for demonstration. The organization, in just Dance Partners itself reten years of exquested the “This is the istence, already program feahas generated only time the ture a discusover $300,000 sion on panworks will be in scholarships tomime, Holt for dance ma- seen prior to the said. They were jors, Holt said. so intrigued by production.” The program last semester’s itself will in- mARy mARGARet HoLt, production of scHooL of dAnce clude an exclu“C i n d e re l l a” diRectoR sive sneak peek and the panof two original tomime used modern dance that they wantworks that will be featured ed to learn more about it, in Contemporary Dance Holt said. Oklahoma in April, Holt Brule, who played an Ugly said. Stepsister in Cinderella, “This is the only time the then will give a behind-theworks will be seen prior to scenes look at how he used the production,” Holt said. pantomime to help with the Dance faculty members comedy and to develop his

briefs

DAILY FILE ART

Go And do Dance partners When: 7 p.m. tonight Where: Donald W. Reynolds Performing Arts Center Price: Free Info: Open to the public

character, according to the press release. The program will conclude with refreshments and casual conversation with students and faculty members as the organization toasts its ten-year anniversary, according to the press release. Graham Dudley graham.dudley4@gmail.com

briefs

educAtionAL enteRtAinment

educAtionAL enteRtAinment

Alumnus to speak about entrepreneurship opportunities An OU graduate and founder of a web-based game development studio, James Simpson, will speak at 5 p.m. Friday in Devon Energy Hall’s, Room 220 about starting your own company and his experiences as an entrepreneur. Matt Worrell, business management junior, is an intern for Simpson’s company, GoldFire Studios, which is located in downtown Oklahoma City. The company creates multiplayer games featured on web browsers, Worrell said. All of the games can be played without downloading anything, and the website includes the games BC Wars, PokerRPG and CasinoRPG. Simpson started his company while he attended OU as an entrepreneurship and venture management major, Worrell said. GoldFire Studios recently raised over $20,000 for CasinoRPG on Kickstarter.com, Worrell said. “This is important because it has shown what an OU student is capable of, coming out of OU and even while in school,” Worrell said. “It’s an inspirational story about how you can do more while you’re at OU and basically adds more validity to your degree.” The event is important to those interested in playing or creating video games, Worrell said. The event will provide pizza and is free and open to the public.

Alumnus to speak about entrepreneurship opportunities An OU graduate and founder of a web-based game development studio, James Simpson, will speak at 5 p.m. Friday in Devon Energy Hall’s, Room 220 about starting your own company and his experiences as an entrepreneur. Matt Worrell, business management junior, is an intern for Simpson’s company, GoldFire Studios, which is located in downtown Oklahoma City. The company creates multiplayer games featured on web browsers, Worrell said. All of the games can be played without downloading anything, and the website includes the games BC Wars, PokerRPG and CasinoRPG. Simpson started his company while he attended OU as an entrepreneurship and venture management major, Worrell said. GoldFire Studios recently raised over $20,000 for CasinoRPG on Kickstarter.com, Worrell said. “This is important because it has shown what an OU student is capable of, coming out of OU and even while in school,” Worrell said. “It’s an inspirational story about how you can do more while you’re at OU and basically adds more validity to your degree.” The event is important to those interested in playing or creating video games, Worrell said. The event will provide pizza and is free and open to the public.

Jessica Murphy, Life & Arts Reporter

community ARts

Workshops to challenge writers’ creativity this weekend Two writing and creativity experts will join forces to teach workshops in Norman this weekend. The Performing Arts Studio will sponsor “The Imaginative Storm Writing and Creativity Weekend Workshop,” lead by Nathan Brown and James Navé. These writing and creativity workshops will be held at the Performing Arts Studio in Norman this Saturday and Sunday, said Rick Fry, executive director of the Performing Arts Studio. Brown will teach “Inviting the Writer In” and “Listing Side to Side, Top to Bottom” in his sessions. Navé’s sessions will be “From the Imaginative Storm to the Creative Form” and “Start and Finish The Artist’s Way on Your Own,” according to the press release dated Feb. 8. Brown is a singer-songwriter and award-winning poet from Norman, according to the press release. Navé has 20 years of experience with creativity and writing workshops. On Sunday, the workshop also will include a free public concert, poetry and performance, Fry said. The workshops will be held from 10 a.m. to noon and 1:30 to 3:30 p.m. Saturday and from 1 to 3 p.m. and 3:15 to 5 p.m. Sunday. Enrollment for one day is $45 or $75 for both days. Registration is online at pasnorman.org/programs/workshops. “The workshops are designed to challenge writers to become more creative in their poetry,” Fry said.

Jessica Murphy, Life & Arts Reporter

community ARts

Workshops to challenge writers’ creativity this weekend Two writing and creativity experts will join forces to teach workshops in Norman this weekend. The Performing Arts Studio will sponsor “The Imaginative Storm Writing and Creativity Weekend Workshop,” lead by Nathan Brown and James Navé. These writing and creativity workshops will be held at the Performing Arts Studio in Norman this Saturday and Sunday, said Rick Fry, executive director of the Performing Arts Studio. Brown will teach “Inviting the Writer In” and “Listing Side to Side, Top to Bottom” in his sessions. Navé’s sessions will be “From the Imaginative Storm to the Creative Form” and “Start and Finish The Artist’s Way on Your Own,” according to the press release dated Feb. 8. Brown is a singer-songwriter and award-winning poet from Norman, according to the press release. Navé has 20 years of experience with creativity and writing workshops. On Sunday, the workshop also will include a free public concert, poetry and performance, Fry said. The workshops will be held from 10 a.m. to noon and 1:30 to 3:30 p.m. Saturday and from 1 to 3 p.m. and 3:15 to 5 p.m. Sunday. Enrollment for one day is $45 or $75 for both days. Registration is online at pasnorman.org/programs/workshops. “The workshops are designed to challenge writers to become more creative in their poetry,” Fry said.

2.28.13 Escape is a publication of OU Student Media. Student Media is a department within OU's division of Student Affairs. The University of Oklahoma is an equal opportunity institution.

oud-2013-2-21-a-008.indd 1

A WEEK ‘TIL YOUR

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2.28.13 Escape is a publication of OU Student Media. Student Media is a department within OU's division of Student Affairs. The University of Oklahoma is an equal opportunity institution.

2/20/13 9:17 PM

2/20/13 9:17 PM

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Headington Hall offers useful amenities

Leadership and Volunteerism 6 x 3 red spot

Residents making full use of gameroom, theater and other perks at their disposal RACHAEL MONTGOMERY Campus Reporter

Headington Hall residents have been living in the building for a month now, and they’re finding their rhythm in the newly built building that includes amenities like a movie theatre and game room. The most used area of the building is the game room, which has a table tennis table and is set to get three new pool tables with the next week, said Bryan Hinnen, director of operations for Headington Hall.

ARIANNA PICKARD Campus Editor

“The game room is probably the one of the features students use the most. They can plug in their gaming consoles or watch TV,” Hinnen said. As well, students can watch movies in a 70-seat movie theatre, a feature no other residence hall on campus has. “They show movies late at night, so that’s pretty cool,” political science sophomore Eric Striker said. Last year Striker, sophomore linebacker, lived at the Bud Wilkinson House, commonly referred to as the Bud, he said. “I like Headington [Hall] better just because I have my own room now and everything is so nice, but the food at the Bud was better. But I think that’s because Headington is just

The Pride of Oklahoma marching band director is making changes to restore parts of the band’s pregame performance to its original format. The Pride’s student leadership team discussed changing parts of the pregame and halftime marches at a weekly meeting with their director, Justin Stolarik, on Tuesday, said Brandon Rothfusz, trombonist and member of the leadership team. “We’re going to do a couple changes to pregame to sort of change it back to its original format in some ways,” said Rothfusz, professional writing junior. In addition to making some changes to the band’s performance, Stolarik is going to add approximately

SEE DORMS PAGE 3

SEE PRIDE PAGE 3

L&A: The Oklahoma Creativity Festival is bringing a forum for politics, fashion, music and more to campus (Page 6)

Opinion: You can make a difference by signing up to become an organ donor (Page 4)

VOL. 99, NO. 23 © 2013 OU Publications Board FREE — Additional copies 25¢

INSIDE TODAY

Sports: With impressive wins over WVU and Tulsa, the Sooners are off to a good start. Check out what games could trip them up. (Page 7)

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OU BOARD OF REGENTS

Money to fund scholarship Regents modify policy to include academic funding ARIANNA PICKARD Campus Editor

OU officials were given permission to buy a commercial area across from Adams Center and allocate $500,000 of Student Activity Fees to fund scholarships at the OU Board of Regents meeting Wednesday. OU’s Board of Regents modified the

Student Activity Fee Policy to allocate the fees to fund university scholarships. Previously, the regents’ policy only allowed activity fees to fund non-academic activities benefitting the student community as a whole, according to the meeting agenda. The board approved modifying this policy to allow a portion of the fees to fund academic scholarships available to any qualified student. The fees to be used for scholarships are left over from funds set aside for

Oklahoma Memorial Union renovations, according to the agenda. Since OU has retired the union debt, the funds previously allocated for the renovations are now available for other uses. Members of OU’s Student Activity Fee Reserve Committee were charged with deciding what to do with these leftover fees, which amounted to $500,000. Over the summer, members of the committee decided to use SEE REGENTS PAGE 3

HANGING OUT AT HEADINGTON

CHILDHOOD DEVELOPMENT

OU researcher proposes early solution to gap Childhood education programs may reduce economic acheivement gap MAX JANERKA

Campus Reporter

An OU researcher believes she’s found a way to lessen the achievement gap between children from wealthier homes and those from poor homes. An achievement gap does exist between these group, however it can be decreased by good early childhood education programs, said Diane Horm, director of the Early Childhood Education Institute at OU Tulsa. If the programs are really high quality and intensive early in a child’s the achievement gap can be completely erased, she said. That’s not the only research project focusing on early childhood education going on at the institute, however, Horm said. Most of the institute’s work is in program evaluation with Head Start, Early Head Start and other early childhood programs that serve young children growing up in poverty and their families, she said. Right now, Horm and others at the institute are building SEE GAP PAGE 3

PRIDE

Pride leadership changes pregame performances JACQUELINE EBY/THE DAILY

Sophmore Eric Sticker relaxes in his living room with his iPad Wednesday evening at Headington Hall.

Headington Hall offers useful amenities Residents making full use of gameroom, theater and other perks at their disposal RACHAEL MONTGOMERY Campus Reporter

Headington Hall residents have been living in the building for a month now, and they’re finding their rhythm in the newly built building that includes amenities like a movie theatre and game room. The most used area of the building is the game room, which has a table tennis table and is set to get three new pool tables with the next week, said Bryan Hinnen, director of operations for Headington Hall.

Expect slight changes in routines and exercises for the before-game show ARIANNA PICKARD Campus Editor

“The game room is probably the one of the features students use the most. They can plug in their gaming consoles or watch TV,” Hinnen said. As well, students can watch movies in a 70-seat movie theatre, a feature no other residence hall on campus has. “They show movies late at night, so that’s pretty cool,” political science sophomore Eric Striker said. Last year Striker, sophomore linebacker, lived at the Bud Wilkinson House, commonly referred to as the Bud, he said. “I like Headington [Hall] better just because I have my own room now and everything is so nice, but the food at the Bud was better. But I think that’s because Headington is just

The Pride of Oklahoma marching band director is making changes to restore parts of the band’s pregame performance to its original format. The Pride’s student leadership team discussed changing parts of the pregame and halftime marches at a weekly meeting with their director, Justin Stolarik, on Tuesday, said Brandon Rothfusz, trombonist and member of the leadership team. “We’re going to do a couple changes to pregame to sort of change it back to its original format in some ways,” said Rothfusz, professional writing junior. In addition to making some changes to the band’s performance, Stolarik is going to add approximately

SEE DORMS PAGE 3

SEE PRIDE PAGE 3

here

L&A: The Oklahoma Creativity Festival is bringing a forum for politics, fashion, music and more to campus (Page 6)

Opinion: You can make a difference by signing up to become an organ donor (Page 4)

VOL. 99, NO. 23 © 2013 OU Publications Board FREE — Additional copies 25¢

INSIDE TODAY Campus......................2 Clas si f ie ds................5 L i f e & A r t s ..................6 O p inio n.....................4 Spor ts........................7 Visit OUDaily.com for more

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RED BALL

BLITZ

TODAY, SEPTEMBER 19 th on the SOUTH OVAL of the NORMAN CAMPUS The University of Oklahoma is an equal-opportunity institution.

11

Pick up one of 1,018 stress balls covering the South Oval and visit: www.leadandvolunteer.ou.edu Register to win a prize pack containing new bicycle and lock Bob Stoops signed football Sam Noble Museum passes ‘We Speak Ball’ t-shirt

#speakball

RED BALL

BLITZ

TODAY, SEPTEMBER 19 th on the SOUTH OVAL of the NORMAN CAMPUS The University of Oklahoma is an equal-opportunity institution.

Pick up one of 1,018 stress balls covering the South Oval and visit: www.leadandvolunteer.ou.edu Register to win a prize pack containing new bicycle and lock Bob Stoops signed football Sam Noble Museum passes ‘We Speak Ball’ t-shirt

#speakball


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end contributors

Celebrate the

We have reached the end. One more weekend until graduation and winter break. I will be donning a cap and gown and walking the stage, which means this is my goodbye letter. I will miss this campus so much — and this publication. I hope each issue has brought a smile to your face, made you look for an adventure or inspired some downtime. This issue is all about celebration. Celebrating the end of the football season (pg. 4), creative ways to spend time with friends (pg. 7) and what

contact us! Let us know what you think. We really want your feedback. Seriously email: escapeou@gmail.com twitter: @OU_Escape

what to wear to every party on your calendar (pg. 8). I know finals are coming up, and that doesn’t sound like much to celebrate about, but flip to pg. 14 to find inspirational movie clips and a playlist that will get you through that biology textbook. I will miss you all, but don’t forget to check out ESCAPE in the spring. Have a great finals week, a fun break and a wonderful spring semester. Bye!

Hillary mclain

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