BUSINESS, LUTER SCHOOL OF 5. BUSN 448 or 495, or BUSN 442 for biotechnology students only. 1
BUSN 231 requires an additional prerequisite of MATH 125.
Minor in International Culture and Business Students may also be interested in the International Culture and Business Minor as described in this publication (see index). Master of Financial Analysis High performing juniors who want to take Master of Financial Analysis (MFinA) graduate courses in their senior year are encouraged to apply to the MFinA program by February 1 of their junior year. Upon acceptance, students will be allowed to take up to 6 graduate credit hours, will be automatically accepted into the MFinA program, and will be eligible to transfer graduate courses taken as an undergraduate to their CNU MFinA degree. Students should meet with their academic advisor for more detailed information and course selection and review the graduate catalog for a full description of the program requirements. Bachelor of Science in Business Administration in General Business Students can choose among four majors in the BSBA degree in general business: accounting, finance, management, and marketing. The majors consist of six courses (18 credit hours) beyond the business core curriculum. Major in Accounting While accounting has been referred to as the “language of business,” it is really much more. Accounting information is a critical element in the decision-making processes of virtually all economic entities. Businesses, governments, nonprofit organizations, and individuals all rely on accounting information in making economic decisions. Those with an understanding of accounting are in a unique position to provide valuable assistance to businesses and others making economic decisions. As a result, there are always employment opportunities available for individuals with the skills to create, analyze, and interpret accounting information. Accountants are found at the highest levels of responsibility in a wide variety of organizations. These include business and industry of all types, as well as federal, state, and local governments and nonprofit organizations. Accounting graduates also frequently use their training to embark on non-accounting careers in management, finance, law and governmental administration. A major in accounting provides a solid foundation for a variety of successful career paths. Major in Finance Finance is the lifeblood of business. Without knowledge of the financial implications of business decisions, managers can make serious mistakes. Proper financial analysis helps
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2022-2023 business leaders make the choices that add value for the firm’s shareholders, reflects the preferences of consumers, and facilitates economic growth and prosperity as innovative products and services receive the proper level of support from investors. From an academic standpoint, finance sits at the intersection of many business disciplines. Using economic analysis of accounting information, financial researchers and managers discern and enact successful corporate strategies. This includes how to make better decisions about everything from marketing activities to hiring decisions to information technology implementation. Major in Management Management offers the greatest flexibility and broadest application of all the business majors by challenging students to understand both the social and technical aspects of an organization. A major in management helps students develop the skills and tools necessary to pull both people and projects together in an effective and efficient manner, competencies that contribute greatly to the success of an organization. In the Luter School of Business, management education does not just take place in the classroom; students learn by doing here. Students work in teams to manage virtual companies using online simulation in which they apply business principles to make decisions about a future course of action. Students learn to use critical thinking and analytical skills to make decisions and take action when facing a novel or complex problem. Students also learn to express ideas clearly, and to lead, plan and organize a diverse and changing workforce. An emphasis on ethical standards is an integral part of the management curriculum. The management major prepares students for the challenges of our ever-changing, global, and information-rich society. Major in Marketing The field of marketing is ever-changing, and the use of direct and data-driven marketing in today’s business world is exploding! Direct marketing is now at the center of the communications revolution, and it is used by businesses, organizations, associations and individuals across the world. Today’s marketers must know how to leverage new information, communication, and distribution technologies to connect more effectively with customers in this digital age. Social and mobile media developments are dramatically changing how marketers create and communicate customer value. The Luter School of Business offers an academic major specializing in cutting-edge direct and data-driven marketing. This program emphasizes the development of integrated marketing communication strategies which support an organization’s mission and strategic business initiatives. Students will learn how to connect and engage with customers via data analytics by precisely targeting consumers with messages that are relevant, timely, and highly measurable. This major offers many experiential learning opportunities enabling students to go beyond theories and strategies to the actual creation and implementation of marketing plans and campaigns for real-world companies.
