Quantitative Proof Panels: Showcase your clinic's achievements with custom artwork.
Social Proofing in Physical Therapy - Overview
In this module, we highlight the critical role of leveraging testimonials and customer reviews (aka social proofing) to build trust and credibility within your physical therapy practice With the increasing importance of an online presence, social proof has become essential for effective marketing. This chapter defines social proof, highlights its forms, and explains its particular importance in healthcare
You will learn about different types of social proof: reviews, testimonials, case studies, social media mentions, and professional endorsements We provide practical strategies for gathering authentic reviews through inperson requests, email follow-ups, automated systems, and postappointment materials. Additionally, we cover best practices for displaying these reviews on various platforms to build your practice’s reputation and attract new patients.
By the end of this chapter, you will understand how to use social proof to enhance your practice’s credibility. You will be equipped with actionable methods to gather and utilise reviews, and understand the impact of trust on patient outcomes. Moreover, you will learn how to obtain and showcase professional endorsements, certifications, and awards
Practical Resources Provided in This Module
1. Review Request Poster, Info Leaflet, Postcard (Canva Artwork) - add your own URLs and QR codes for easy patient reviews.
2. Checklists and Cheatsheets - you can print out to help keep you on track
3. Downloadable Zip file of Email Templates - proven emails with engaging ways of asking for reviews
4. “Support Your Local Business” Poster and Postcardencourage your clients to take a proactive role in supporting all local businesses (inc yours obviously!)
5. Customisable Canva Quote Artwork - Editable templates you can add customer quotes to and use on your socials, website, or in print.
6 Case Study Creation Helper - a guide to help you create engaging and detailed patient success stories
7. Quantitative Proof Panel - customisable artwork to display your clinics achievements and statistics
By using these tools, you can streamline the process of collecting and leveraging testimonials and reviews, build a trustworthy online presence, attract new patients, and enhance your practice’s reputation
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Introduction
Welcome to this chapter on leveraging the all-important testimonial and customer reviews. As you probably already know, with our increasing shift into the online environment, the power of social proo cannot be overstated Testimonials and customer reviews are life-giv tools for building trust and credibility with both new and existing patients.
This chapter explains why these elements are so crucial for your physical therapy business and provide you with practical strategies to collect and utilise your reviews effectively
By the end of this chapter, you’ll understand the importance of social proof (if you didn’t already), learn actionable methods to gather authentic reviews, and understand how to effectively integrate these testimonials into your marketing efforts to enhance your practice’s reputation and attract more patients (because lots of people do this last bit badly!). So let’s crack on.
What is Social Proof and Why is it Important?
Social proof is a psychological and social phenomenon where people look at what other people do a actions and behaviour (yup in
In the context of a physical the can take many forms, includin case studies, social media men endorsements By leveraging s build trust and credibility with making them more likely to ch over those of your competitors
Robert Cialdini, in his excellent book “Influence: The Psychology of Persuasion,” (which is definitely worth a read), identifies social proof as one of the ‘7 Principles of Persuasion’. He explains that people are more likely to engage in a behaviour if they see others doing the same
In healthcare, trust and credibility aren’t just important - they’re everything Building these qualities can significantly impact your practice and your patient relationships.
Types of Social Proof
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Reviews: Written feedback from patients about their experiences with your services. Reviews are typically found on platforms like Google, TrustPilot, and Facebook
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2 Case Studies: Detailed stories that showcase the journey and success of a particular patient, demonstrating the effectiveness of your treatments
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Testimonials: Personal accounts from satisfied patients, often used in marketing materials to highlight the benefits of your services.
4. Professional Endorsements: Recommendations and certifications from other professionals or organisations that vouch for your expertise and quality of care
Social Media Mentions: Posts and comments from patients on social media platforms that mention or recommend your services
In a Nutshell
Reviews give an honest overview to help people decide. Testimonials are heartfelt endorsements that build trust Case Studies show your real-world success and impact
Why is Social Proof Important?
I often ask people to think about the level of trust required in physical therapy, because it’s something we tend to take for granted In order to be treated it’s necessary for most of our patients to make themselves very vulnerable by removing at least some clothing and allowing us to touch them on their skin. As we get more experienced, I think we forget how exposing that can feel, which makes the element of trust all that much more important and can have a huge impact on the treatment outcome.
I will never forget visiting a physio when I was having a real problem with back pain and as I walked out and got back in the car, I burst into tears, which having trained as a physio myself really surprised me My reaction I realised afterwards was the release of having held the responsibility for so much physical pain inside myself and not felt able, until that point, to trust someone to help me ��.
I can’t say it was a good cry either! I didn’t suddenly feel ‘released’ emotionally or physically I had to continue digging in to my courage to keep attending my appointments. The ‘take home’ here is don’t underestimate either the emotional and/or the physical courage it takes many people to even walk through your door, let alone get undressed and trust you to help them with a pain that some may have been carrying the burden of, for many years
This is why trust-building reviews are even more critical in our industry than in many others.
Social proof is critical for several reasons:
Builds Trust: When potential patients see positive reviews and testimonials from other people, it reassures them that they are making the right choice.
Increases Credibility: Endorsements from other professionals and positive patient feedback enhance your reputation as a trustworthy and competent practitioner.
Boosts Visibility: Reviews and testimonials can significantly improve your search engine rankings, making it easier for potential patients to find you online (This is likely to become even more significant as our world is shaped by developments in artificial intelligence.)
Encourages Action: People are more likely to book an appointment when they see that others have had positive experiences with your practice
Key Statistics on the Power of Reviews
To emphasise the importance of testimonials and customer reviews, check out these statistics:
92% of customers read online reviews before making a purchase (Big Commerce).
72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce).
88% of consumers trust online testimonials and reviews as much as recommendations from friends or family (Big Commerce).
Using customer testimonials regularly can generate approximately 62% more revenue (Strategic Factory).
On average, testimonials on sales pages increase conversions by 34% (Impact)
Websites using testimonials saw a 45% increase in traffic compared to those that didn’t (Yotpo)
Improving star ratings from 3 to 5 stars can increase clicks on Google up to 25% (Bright Local)
You’ve probably seen many of these statistics before, but they do help to highlight how powerful and influential reviews and testimonials can be in attracting new patients, building trust, and enhancing the overall credibility of your physical therapy business
The Relationship Between Reviews, Trust, and Patient Outcomes
Trust is the cornerstone of the patient-practitioner relationship, particularly in physical therapy where, as we’ve discussed previously, patients often find themselves in vulnerable positions. Reviews and testimonials play a crucial role in building this trust before a patient even steps into your clinic. Here’s how:
Building Initial Trust: Positive reviews and testimonials provide a sense of reassurance to potential patients They serve as a form of validation that others have had successful and satisfying experiences with your practice.
1 Enhancing Patient Confidence: When patients trust you, they are more likely to adhere to treatment plans and openly communicate their concerns and progress This confidence is key for achieving the best possible outcomes
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2. Improving Patient Engagement: Trust encourages patients to engage more fully in their treatment, attend appointments regularly, and follow your prescribed exercises and lifestyle changes This is probably why engaged patients typically experience better health outcomes, which is win-win for you
Facilitating Open Communication: A trusted therapist-patient relationship also helps with better communication. Patients who trust their therapists are more likely to share detailed and honest information about their symptoms and lifestyle, allowing for more accurate diagnoses and effective treatment plans 4.
By understanding and leveraging the relationship between reviews, trust, and patient outcomes, you can significantly improve not only your practice’s reputation but also the health and satisfaction of your patients Who wouldn’t want that?
Now that we understand what social proof is and why it’s important, let’s explore how to effectively gather and utilise these testimonials and customer reviews
Gathering Testimonials and Reviews Strategies for Collecting Reviews
In-Person Requests: After a successful session, ask the patient directly if they would be willing to leave a review This personal touch can be very effective Give them a postcard/leafelt to help them do this.
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1 Email Follow-Ups: Send follow-up emails after appointments you know have been a success, including a request for a review Make it easy by providing direct links to review sites
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Automated Systems: Use automated emails to send review requests periodically, this means it doesn’t add to the workload but still gets done regularly.
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Post-Appointment Materials: Provide patients with materials that include instructions and links for leaving reviews This could be in the form of a postcard, or leaflet (see our resources below)
Tools and Resources
To help you get started today we’ve provided an assortment of resources. You’ll find them in the Practical Resources and Tools section at the end of this chapter
Review Request Cards: A postcard with URLs and QR codes you can customise to link to your chosen review sites
Review Request Leaflet: A leaflet giving helpful advice on writing a review along with URLs and QR codes where you can add links to your preferred review sites.
Posters in Clinic: Posters for your waiting area encouraging patients to leave a review
Emails Swipe Files: Engaging emails you can use to request reviews.
Additional Canva Artwork: Editable Canva templates with quotes images and posters, for adding your own testimonials for social media, or display on your clinic wall, website or other marketing material
Artwork from Co-Kinetic
Here’s a screenshot from one practitioner who made excellent use of one of the emails in this resource set
Using Testimonials and Reviews in Your Marketing Displaying Reviews and Testimonials
1. Add Them To Your Website:
Homepage: Include a rotating carousel of testimonials on your homepage to catch visitors’ attention immediately For example, “John Doe: ‘The team at [Your Clinic Name] helped me recover from a shoulder injury faster than I ever thought possible!’”
Dedicated Testimonial Page: Create a separate page on your website for all testimonials and reviews, categorised by type of service Example: “Sports Injuries, Post-Surgical Rehab, Chronic Pain Management.”
Condition Pages: Include relevant testimonials on specific condition pages to directly relate to the content Example: On your ‘Back Pain Treatment’ page, include: “Jane Smith: ‘After just a few sessions, my chronic back pain improved significantly Highly recommend their back pain treatments!’”
Visuals: Use high-quality photos of patients (with their permission) alongside their testimonials to make them more engaging. Before and after pictures can be super-useful (where relevant obviously).
2. Use Them on Your Social Media Platforms:
Regular Posts: Share snippets of reviews and testimonials as occasional posts on platforms like Facebook, Instagram, and Twitter (but don’t over do it - use my 4-to-1 Value Rule). Example: “We’re thrilled to hear about Sarah’s positive experience: ‘The care I received at [Your Clinic Name] was exceptional I’m now back to running marathons!’ #PatientReview #MarathonRecovery”
Stories and Highlights: Use Instagram Stories and Highlights to showcase testimonials in a dynamic and interactive format. Example: Create a highlight titled “Patient Stories” where you compile various patient testimonials
Videos: Share video testimonials to create a more personal and compelling story Example: A short video of a patient discussing their journey and how your clinic helped them recover
3. Use Them In Your Email Marketing (again follow the 4-to-1 Value Rule):
Email Signatures: Occasionally use the PS of your customer nurture emails as an opportunity to add a short testimonial or a link to your testimonials page in your email signature in a non-braggy way.
Example: “Here’s what a few of our patients are saying about us: [Link to Testimonials Page]” Just use this strategy sparingly! Again pick quality over quantity
4. Printed Materials:
Brochures and Flyers: Include testimonials in printed marketing materials to add credibility
Example: A flyer for your clinic’s services might include: “Michael P: ‘I wouldn’t be where I am today without the help of [Your Clinic Name]. Before I got their help, every day was a struggle, I couldn’t even play with my grandkids Now I feel 10 years younger! Their team is fantastic’”
Posters in Clinic: Display posters with powerful testimonials in your clinic’s waiting area to reinforce trust and confidence Example: “Hear from our patients: ‘The personalised care I received was outstanding I highly recommend [Your Clinic Name] - Emma T’”
Artwork from Co-Kinetic
Integrating Case Studies
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1. Creating Case Studies: Develop detailed case studies that highlight the journey and success of particular patients but make sure the focus is on THEM, not YOU. It will be much more effective that way. Structure: Follow a clear structure – Introduction, Patient Background, Treatment Approach, Results, and Patient Testimonials Example: "Introduction: Meet Alex, a 35-year-old marathon runner who came to us with a severe hamstring injury. Patient Background: Alex’s injury prevented him from training for upcoming marathons Treatment Approach: We designed a customised physical therapy programme focusing on strength and flexibility Results: After 12 weeks, Alex successfully completed his marathon with no pain Quote from Alex (let him do the talking when it comes to mentioning you/your clinic): “Thanks to the team at [Your Clinic Name], I’m back to running marathons pain-free! I was beginning to feel I may never be able to do that again”
2 Using Case Studies in Marketing:
Website: Publish case studies on your website’s blog or in a dedicated case study section Example: “Read how we helped Maria overcome chronic back pain and return to her golf.”
Social Media: Share snippets and key points from case studies on social media, linking back to the full article on your website. Example: “Check out Alex’s incredible recovery story: [Link to Full Case Study] #PatientJourney #MarathonRecovery” Presentations and Webinars: Use case studies as examples in presentations, webinars, and workshops to demonstrate your expertise and successful outcomes. Example: “In our upcoming webinar, we’ll discuss successful recovery stories, including how we helped Alex return to marathon running after a severe hamstring injury.”
We’ve also provided a resource to help you create your case studies
Your Clinic
Utilising Social Media Mentions
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Engage with User-Generated Content: Monitor social media platforms for mentions of your practice and engage with the content by liking, commenting, and sharing. Example: If a patient tags your clinic in a post about their recovery, comment to thank them and say how happy you are to see their progress.
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Encourage Hashtags: Create and promote a specific hashtag for your practice to make it easier to track and showcase usergenerated content. Example: “#[YourClinicName]RecoveryStories”
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Highlight Mentions: Feature social media mentions and usergenerated content in your stories, posts, and on your website.
Example: Share a patient’s Instagram post where they talk about their positive experience with your clinic, and feature it in your Instagram Stories highlight.
Beware of Common Traps and Errors in Using Testimonials
While testimonials and reviews are powerful tools for building trust and credibility, it’s important to use them wisely and avoid common pitfalls Here are some traps to be aware of:
1. Overloading with Testimonials
Avoid Excessive Use: Bombarding your audience with too many testimonials can come across as desperate or overly selfpromotional I always advise people to aim for quality over quantity Again the 4-to-1 Value Rule works here.
Strategic Placement: Integrate testimonials naturally into your content rather than overwhelming your pages with them A few well-placed testimonials are much more effective than an overload.
2. Making It All About You
Focus on the Patient: Testimonials should highlight the patient’s story and how your services have helped them, rather than just praising your clinic This makes the content more relatable and less self-serving.
Genuine Narratives: Encourage patients to share their personal journey and outcomes. For example, “I was struggling with chronic pain, and thanks to [Your Clinic Name], I can now enjoy my [weekly tennis social] without discomfort”
1. Ignoring Negative Feedback
Address Negative Reviews: People have told me that they don’t like asking for reviews, in case they get a bad one! Don’t shy away from the less-thanperfect reviews Address them professionally and use them as an opportunity to improve your services (ask ChatGPT to help you respond maturely if need be �� and never respond after a glass of wine ��). Responding to negative feedback shows you value all patient experiences and are committed to improvement People respond well to authenticity Balanced Presentation: Display a mix of reviews from different age groups or different aspects in a niche (we love a niche).
2. Not Keeping Reviews Updated
Current Testimonials: Regularly update your testimonials to ensure they reflect your most recent patient experiences. Outdated reviews could give the impression that your practice is not current or evolving
Continuous Collection: Make it a habit to collect new testimonials regularly This keeps your content fresh and relevant. Schedule an email to be sent out to current patients every quarter for example. If possible keep a record of who has reviewed you and opt them out of receiving future review requests
3. Using Fake or Inauthentic Testimonials
Genuine Reviews Only: It should go without saying, but let’s say it anyway, always use real testimonials from actual patients. Never resort to fake or overly polished testimonials - they stand out a mile and will badly damage your credibility
4. Overly Salesy Language
Authentic Tone: Make sure to encourage your reviewers to keep the language of testimonials authentic and relatable Don’t worry about spelling or grammatical mistakes, they look more trustworthy which makes them all the more effective.
Natural Integration: Integrate testimonials naturally into your content Forced or overly promotional placement can be really off-putting to potential patients
Building Professional Endorsements, Certifications, and Awards
Professional endorsements, certifications, and awards add another layer of credibility to your practice. They show that your skills and services are recognised and valued by reputable organisations and peers in the industry This section gives you some practical advice on how to obtain and highlight these endorsements effectively
Seeking Endorsements
1. Identify Potential Endorsers:
Look for reputable professionals and organisations in your field who can vouch for your expertise (and if you don’t have any yet, then start cultivating them). This could include GPs or other medics, sports coaches, or other healthcare professionals. Example: “Dr Jane Smith, a well-known orthopaedic surgeon, endorses our clinic for our exceptional post-surgical rehabilitation programs”
2. Approach with a Clear Proposal:
When reaching out to potential endorsers, be clear about why you are seeking their endorsement and how it will be used Highlight any mutual benefits (and make sure there are mutual benefits, everyone loves an ego-boost but don’t make it creepy!).
Example: “Dear Dr. Smith, we admire your work in orthopaedic surgery and believe our patients would benefit from knowing that you endorse our rehabilitation services Your endorsement would be prominently featured on our website and marketing materials, showcasing our shared commitment to patient care.”
3. Provide Supporting Material:
Make it easy for them to endorse you by providing a draft of the endorsement or specific points you’d like them to highlight. Example: “We’ve included a draft of the endorsement for your review Feel free to adjust it to reflect your experience with our clinic”
Highlighting Achievements
1. Display on Your Website:
Create a dedicated section for endorsements, certifications, and awards on your website Use logos and images to make this section visually appealing
Example: “A PhysioFirst Quality Assured Practitioner (QAP) and Quality Assured Clinic (QAC) and endorsed by Dr. Jane Smith.”
2. Use in Marketing Materials:
Incorporate endorsements, certifications, and awards in brochures, flyers, and social media posts to enhance your credibility
Example: “Our clinic is proud to be recognised as the ‘Best Physiotherapy Clinic’ by the Local Health Awards.”
3. Showcase in Clinic:
Display certificates and awards in your clinic’s waiting area where patients can see them Awards displayed prominently on a dedicated wall in the waiting area to reassure patients of your credibility and expertise.
Obtaining Certifications and Awards
1. Research Opportunities:
Look for relevant certifications and awards that your clinic can apply for. This might include local business awards, industry certifications, or healthcare excellence recognitions. Example: “Apply for the ‘Patient Care Excellence Award’ presented by the National Physiotherapy Association (fictional association!)”
2. Prepare Thorough Applications:
Ensure your applications for certifications and awards are detailed and highlight your clinic’s achievements and commitment to excellence
Example: “Submit a comprehensive application for the ‘Clinical Excellence Certification,’ including patient testimonials, case studies, and staff qualifications.”
3. Promote Your Achievements:
Once you receive certifications and awards, promote them across all your marketing channels to maximise their impact. Press releases might feel a bit naff but they can help you get into local news
Example: “Announce your new certification on social media, in your newsletter, and through a press release to local media”
We’ve provided Canva artwork you can use to create your own quantitative proof panel
Incorporating Quantitative Proof Panels
1. What is a Quantitative Proof Panel?
A Quantitative Proof Panel showcases specific, measurable achievements or statistics about your clinic to reinforce credibility and trust.
Example: “Over 1,000 satisfied patients treated,” “95% patient satisfaction rate,” “Certified by 5 professional organisations.”
2. Placement on Your Website:
Get your Quantitative Proof Panel high up on your homepage to immediately capture visitors’ attention.
Example: On the homepage, prominently display: “Join the 1,200+ patients who have found relief with us this year. 98% of our patients would recommend our services Certified by leading physiotherapy associations”
3. Highlighting in Other Marketing Channels:
Include these quantitative proofs in brochures, social media posts, and email newsletters to consistently reinforce your clinic’s reliability and success Why not make it your banner for your Facebook page.
Example: “Our track record speaks for itself: 1,500+ successful treatments, 4.9star average rating on Google, 10+ years of excellence in physiotherapy”
By strategically collecting and showcasing professional endorsements, certifications, awards, and incorporating quantitative proof panels, you can significantly boost your clinic’s credibility, which in turn will attract more patients
PhysioRooms Cork makes excellent use of Social Proofing ‘above the fold’ on their home page https://www.physioroomscork.com
Summary and Action Plan
As you can see, collecting and leveraging testimonials and reviews is crucial for building trust, enhancing credibility, and attracting new patients into your physical therapy practice, and we’ve provided loads of practical tools designed to help you do that. Here’s a recap of the key points covered:
Importance of Social Proof: Social proof, including testimonials and reviews, is essential for building trust and credibility It’s a powerful persuasion tool that can significantly impact patient decisions.
Gathering Testimonials and Reviews: Use in-person requests, followup emails, automated systems, and printed materials to encourage patients to leave reviews Provide clear instructions and make the process as simple as possible.
Using Testimonials in Marketing: Integrate testimonials and reviews naturally into your website, social media platforms, email marketing, and printed materials. Highlight patient stories and outcomes to make the content relatable and genuine
Avoiding Common Traps: Be mindful of overloading with testimonials, making it all about you, ignoring negative feedback, not keeping reviews updated, using fake testimonials, and overly salesy language.
Building Professional Endorsements, Certifications, and Awards: Seek endorsements from reputable professionals, display certifications and awards prominently, and use quantitative proof panels to showcase measurable achievements
Practical Tools and Resources: Utilise the email templates and the review and quantitative proof artwork resources we’ve provided to optimise the review collection process. Create detailed case studies, following the structures we’ve provided, to demonstrate the effectiveness of your treatments.
Don’t forget: “The future depends on what you do today.”
Mahatma Gandhi
Social Proofing Further Learning Resources
This section links to supported content created within the Co-Kinetic Built on Trust programme along with useful online tools and supplementary materials for further learning and professional development.
Further Reading
Influence: The Psychology of Persuasion by Robert B Cialdini https://amzn.to/4coqCDr
Made to Stick by Chip Heath and Dan Heath https://amznto/4en1gYr
Just Listen by Mark Goulston - particulary good for healthcare professionals https://amznto/4en1gYr
Online Tools
Google My Business: Essential for managing your online presence and collecting reviews https://www.google.com/business/
TrustPilot: Platform for collecting and leveraging customer reviews (different URL depending on your country).
EmbedSocial: Tool for managing and displaying reviews on your website (you can use also these tools to filter out spam review) https://embedsocial.com/
Elfsight: All-in-One Reviews widget for a website https://elfsightc
Community and Support
LinkedIn: Join Business Success for Physical Therapists Group https://wwwlinkedincom/groups/4048152/
Facebook: Business Success for Physical Therapists Group https://wwwfacebookcom/groups/businesssuccessforpts
Supporting Co-Kinetic Material
Each asset goes into more detail on specific areas.
Blog Post: Who Cares What People Think? Why Social Proofing Is Business Critical for Physical Therapists - you can find that here
Emails: Email 1: Why patient testimonials matter more than you think; Email 2: Free resources for getting more patient reviews; Email 3: Your success matters - here’s how to communicate it; Email 4: Put your testimonials into action like this Visit our website to sign up Videos: If you’re a visual learner, you might prefer to watch this chapter on our YouTube channel under the Built on Trust Playlist https://wwwyoutubecom/@co-kinetic
EmailSwipeFiles
Review Request
Email Templates
Providing patients with easy-to-use review request templates can significantly increase the number of reviews you receive This section provides immediate, actionable tools and resources that you can use to implement the strategies discussed in this chapter
They really work, so why not download them today and send a batch out! What have you got to lose?
Customisable CanvaArtwork
1. Review Request Card:
Example: Postcard with URLs and QR codes linking to your review sites Distribute these cards to your patients after their appointments (or put them in the post).
You can replace this QR code with your own that links to your preferred review site
2. Review Request Leaflet (with helpful writing advice): Tips and Examples: Provide tips for writing a good review. We’ve created a Canva template leaflet that you can customise, add your review links/QR codes and print out
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Posters in Clinic:
Example: Two different posters, one encouraging patients to leave reviews and the other so you can incorporate existing testimonials and turn into a poster. Display them in waiting areas or treatment rooms And guess what? Yup we’ve created those for you too ��.
https://bit.ly/4ewT6gd
4a. Quantitative Proof Panel (see above): A customisable piece of artwork allowing you to select the quantiative proof items you wish to use and turn into a panel for your website or be added to your clinic poster. OPEN
4b. Quantitative Proof Cheatsheet (see left): Inspiration and ideas for physical-therapy specific stats you could use in your quantitative proof panel
QuantitativeProofPanelCheatsheet
1. Number of Patients Treated:
Total patients treated since opening
New patients treated in the past year.
Patients treated in specific treatment categories (e.g., sports injuries, post-surgical rehab)
2. Success Rate:
Overall success rate of treatments (eg, percentage of patients reporting improvement)
Success rates for specific treatments or conditions
Patient recovery times compared to industry averages.
3. Patient Satisfaction Scores:
Average patient satisfaction score (eg, from surveys or feedback forms)
Percentage of patients who would recommend the practice to others.
Net Promoter Score (NPS)
4. Patient Testimonials:
Number of 5 star reviews
Percentage of 5-star reviews
Highlight a few standout testimonials with key quotes
5. Treatment Outcomes:
Percentage of patients achieving their treatment goals
Improvement rates for specific metrics (eg, range of motion, pain reduction).
6. Professional Credentials:
Number of certified specialists in the practice
Total years of combined professional experience among staff
Number of professional development hours completed by staff annually.
7. Community Impact:
Number of community events hosted or participated in
Volunteer hours provided by the practice
Partnerships with local businesses or sports teams
8. Technology and Innovation:
Number of advanced treatment technologies or techniques implemented.
Investment in new equipment or facilities
9. Awards and Recognitions:
Total number of awards received.
Specific notable awards (eg, “Best Physical Therapy Clinic” in local awards).
10. Educational Contributions:
Number of articles or papers published by staff Workshops or seminars conducted
Staff members serving as guest speakers or lecturers.
To be printed
CaseStudy CreationHelper
Creating detailed case studies can demonstrate the effectiveness of your treatments and build credibility.
Here’s a step-by-step guide of what to include:
1. Guided Information Gathering:
Patient Background: Gather details about the patient’s initial condition and challenges.
Treatment Plan: Outline the treatment plan, including specific therapies and interventions used
Outcomes: Document the results achieved, including improvements in the patient’s condition
2. Structured Case Study Templates: Template Example:
Title: [Patient’s First Name]'s Journey to Recovery
Introduction: Meet [Patient’s First Name], a [age]-year-old [occupation] who came to us with [condition]
Patient Background: [Brief description of the patient’s initial condition and how it affected their life.]
Treatment Approach: [Detailed description of the treatment plan and therapies used ]
Results: [Summary of the outcomes achieved, including specific improvements ]
Patient Testimonial: “[Patient’s own words about their experience and results.]”
Title: Fill in here
Introduction: Fill in here
Patient Background: Fill in here
Treatment Approach: Fill in here
Results: Fill in here
Patient Testimonial: Fill in here
To be printed
SocialProofing ActionPlanChecklist
To help you effectively implement the strategies discussed, we’ve put together this step-by-step action plan for you to use:
1. Set Up Review Collection Systems: Implement automated email follow-ups after appointments
Create and distribute review request cards and posters in your clinic
2. Train Your Team: Educate your staff on the importance of collecting reviews and how to ask for them in person
Provide scripts and templates to ensure consistency.
3. Optimise Your Website:
Add a dedicated testimonials page and integrate topic-specific testimonials into your condition pages
Ensure your Quantitative Proof Panel is high up on your homepage
4. Engage on Social Media: Share patient testimonials (applying the 4-to-1 Value Law) and create highlights for user-generated content
Use a specific hashtag when posting about your clinic
5. Maintain Authenticity and Transparency:
Only use genuine testimonials Obtain consent from patients before using their testimonials Regularly update your testimonials to keep them current.
6. Ensure Compliance:
Ensure all testimonials comply with your professional body’s guidelines and regulations. Obtain explicit consent from patients for using their testimonials, ensuring privacy and confidentiality are maintained.
7. Handle Feedback Professionally: Address negative reviews promptly and professionally Use feedback to improve your services and show your commitment to patient care
8. Showcase Professional Achievements:
Display certifications, endorsements, and awards prominently in your clinic and online.
Apply for relevant certifications and awards to enhance your credibility
By following this action plan checklist, you can effectively leverage testimonials and reviews to build a strong, trustworthy presence that attracts new patients and reinforces the confidence of existing ones.
You’re a skilled physical therapist, not a marketer, but you’re spending countless hours on tasks that rarely hit the mark. Social media, emails, blog posts it’s overwhelming and usually ineffective.
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Imagine what you could do with that time back. It’s a two week holiday for starters! On average, physical therapists spend Over a year, that’s hours or full working days hours a week creating social media
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Content Creation: We provide you with ready-to-use emails, blog posts, and social media content, all editable to suit your voice. Automation Tools: Our platform lets you quickly schedule and automate your marketing, so you can focus on what you do best treating patients. Let’s
