A Tsunami Is Coming With The First Waves Hitting The Coaching Industry Now
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By Derek Morgan
When new innovations are applied to established markets or platforms the impact of change and disruption can come rapidly. There is no question that the marketplace is getting noisier by the day and the competition for our (and your client’s) attention is growing, with the shout for a client’s attention just getting louder and louder. Coaching and Mentoring as trend industries are rightly getting more and more attention for the value that they bring. Like any growth industry this attracts a flood of new players in to the market to take advantage of the momentum.
The thing is there is very little barrier Then start to publish content in to to entry in to the expert or consulting the mass market the next day. You industry. are increasingly competing with this scenario right now. This is where the challenge comes in for coaches. Threats and opportunities, however, tend to be delivered in the same Technology that was once innovative, package. expensive and used by the minority, is now gaining mass market adoption It then becomes a matter of your is free and/or cheap and allows perspective and actions which anybody to position themselves as dictates if it represents an an expert and start a coaching, opportunity or has an adverse consulting or marketing business impact for you and your business virtually overnight.
Expert Digital Content Information is becoming less of a hook, easier to find and increasingly experts are giving away more and more IP in the form of digital content and competing to out do each other by bundling high value digital information and giving it away for FREE as a hook to build community. So, how do you standout when every expert under the sun is giving away low cost or Free digital content that is perceived as high value?
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