Personal Branding Is For Your Fans.
D
eveloping a stand out personal brand as coach is exactly like preparing for grand finals, with equal measures of blood, sweat and tears. Not only does it require the same amount of effort, expertise and clearly
defined goals, there’s also the confidence needed for game day, when you step up to be seen as the leader in your industry, and of course the recovery and rebuild which is necessary to be sustainably successful. Most importantly of course, there are the fans.
By Lauren Clemett Your own tribe of followers who support and admire you through thick and thin, but also make it abundantly clear they don’t like it when you are doing something outside of your brand values. Author Coach Deborah Fay says that personal branding to her is about, “personality and USP. It is an important
Your own tribe of followers who support and admire you through thick and thin, but also make it abundantly clear they don’t like it when you are doing something outside of your brand values.
